Ppt Final Anand

8/16/2019 Ppt Final Anand

1/26

A

PRESENTATION

ONPROJECT REPORT

A Study On Customer Satisfaction Of Honda

Activa

PRESENTED To:-

GUJARAT TECHNOLOGY UNIVERSITY

PRESENTED BY :-

Anand S. Patel

ENROLLMENT NO!137390585007"


2/26

ABOUT THE COMPANY

NAME OF THE COMPANY:

HONDA MOTORCYCLE & SCOOTER INDIA PVT.LTD.

ESTABLISHMENT YEAR:

Company was s!a"#$s% on '(!% A)*.+,,,.

ADDRESS OF THE COMPANY:

Mansa- D$s!-$/! 0o-*on Ha-yana In$a .

REPRESENTATIVE OF THE COMPANY:

M-. S%$n1$ Aoyama P-s$n! & CEO.

INVESTMENT OF THE COMPANY:

Rs.2(( /a-o-.

PRODUCTION CAPACITY OF THE COMPANY:

+(((((( Un$!s P- Ya-


3/26

Honda has been the world's largest motorcycle

manufacturer since 1959, as well as the world's largest

manufacturer of internal combustionengines measured by volume, producing more than 14

million internal combustion engines each year. Honda

surpassed Nissan in 2001 to become the second-largest

Japanese automobile manufacturer. As of August2008, Honda surpassed Chrysler as the fourth largest

automobile manufacturer in the United States. Honda

is the sixth largest automobile manufacturer in the

world.


4/26

PRODUCT PROFILE

Name : Honda Activa

Manufacturer : Honda Motorcyce and !cooter India

Production : "##$%Pre&ent

En'ine : $"( cc )%&tro*e+ &in'e%cyinder+ air%

cooed

Po,er : - ./0 1(2" *34 or 5 ./0 1(2-$ 634 in

"#$( mode

7ra*e& : rum+ $8#mm 1front 9 rear4 ,it/ C7!

3/ee.a&e : $+"85 mm Dimen&ion& : L: $+-$ mm+ 3: -$# mm+ H: $+$)-

mm

!eat /ei'/t : -( mm

Fue ca0acity : (2-( or (28 in "#$( mode


5/26


6/26

LITERATURE REVIE3

Automobile Industry

M$#$n Ba 4'(++5

;M%Mar*etin'+ 7a


7/26

P%$#$p

6o!#-

4'(+'4

Harey > David&on deaer& ran'in' from t/e CEO to t/e &ae& &taff+maintain 0er&onai=ed reation&/i0& ,it/ cu&tomer& t/rou'/ face to

face and &ocia media contact2 6no,in' cu&tomer& a& individua&

and conductin' on'oin' re&earc/ to *ee0 u0 ,it/ t/eir c/an'in'

e?0ectation& and e?0erience& ,/ic/ /e0& Harey > David&on to

define t/eir cu&tomer&@ need& .etter2


8/26

RE!EARCH METHODOLO;

Re&earc/ met/odoo'y i& a ,ay to &y&tematicay &ove t/e re&earc/ 0ro.em2 It may

.e under&tood a& a &cience of &tudy /o, re&earc/ i& done &cientificay2 In it ,e &tudy

t/e variou& &te0& t/at are 'eneray ado0ted .y t/e re&earc/er in &tudyin' /i&

re&earc/ 0ro.em aon' ,it/ t/e o'ic .e/ind t/em2

Rsa-/% Ds$*n:

T/e 0ro0o&ed &tudy i& of E7PLORATORY NATURE2

P-$ma-y Da!a:

Primary data i2e2 coected for t/e fir&t time2 It i& fre&/ and ori'inay

coected .y t/e &urveyor2

I ,i u&ed ony 0rimary data in cacuatin' t/e &tudy and coect t/e data2

Samp#$n* Ds$*n:

A 0eo0e re&idin' in 7/i,ani in univer&e2

Peo0e e?i&tin' 9 Potentia cu&tomer are our 0o0uation2


9/26

Samp# S$8:

A &am0e of $## re&0ondent& from

t/e different ocation& from 7/i,ani

City2 Too#s an ana#ys$s:

!tructured Bue&tionnaire Primary

Data2


10/26

DATA ANAL!I! AND INTERPRETATION

B2$ Do you /ave any non%'eared &cooter

YES 97

NO 3

TOTAL 100

97

3

YES

NO


11/26

B 2" 3/y did you 0refer Honda Activa

C/ea0er $8

;ood miea'e ("

Ea&y to Drive "" Com0any@& Ima'e $#

Ot/er # To!a# ,9

13

52

22

10

Cheaper

Good mileage

Easy to Drive

Company's Imags

Others


12/26

B 28 From ,/ere did you 'et reference or information of Honda Activa

Friends 72

Relatives 11

Promotional

Advertisement

5

Dealers 5

Sales person 1

Mass Media 3Others 0

Total 97

72

11

5513

Friends

Relatives

Promotional Advertisement

Dealers

Sales person

Mass media

Others


13/26

B 2) 3/ic/ ,ere your aternative a'ain&t Honda Activa

T! !cooty "

Ma/indra Duro 8"

!u=u*i Acce&& 8Hero Honda Pea&ure -To!a# ,9

TVS Scooty Mahindra Duro Suzuki Access Hero Honda Pleasure

0

5

10

15

20

25

30

35

40


14/26

B 2( !ince /o, on' you are u&in' Honda Activa

Le&& t/an mont/ 5

8 to year )#

mont/ to$ year (

More t/an year "#

$ to 8 year ")To!a# ,9

8

40

5

20

24

Less then 6 month

3 to 6 Year

6 month to 1 year

More then 6 year

1 to 3 year


15/26

B 2 3i you 0refer to Purc/a&e Honda Activa Ne?t time

e& 5-

No 5Can@t &ay "

To!a# ,9

87

8 2

Yes

No

Can't Say


16/26

B 2-3i you recommend to ot/er to 0urc/a&e Honda Activa

e& "

No (

To!a# ,9

92

5

Yes

No


17/26

B 25 Overa are you &ati&fied ,it/ Honda Activa

Hi'/y Di&&ati&fied 8#Di&&ati&fied $(

Neit/er &ati&fied nor di&&ati&fied $$

!ati&fied $)Hi'/y !ati&fied "-To!a# ,9

30

15

11

14

27Highly Disstisfied

Dissatisfied

Neither Satisfied nor

dissatisfiedSatisfied

Highly satisfied


18/26

B 2 ;ive your o0inion re'ardin' attri.ute& of Honda Activa

A!!-$")!s H$*%#yD$ssa!$s$

D$ssa!$s$ N$!%-sa!$s$

no-$ssa!$s$

Sa!$s$ H$*%#ySa!$s$

To!a#

En*$n E$/$n/y

$ " "( ") )( -

M$#a* 4o-5 A;-a*

# $ 8# )" ") -

P$/< )p # $ " 8 (5 -

Ma$n!nan/ " )# $( 5 ( -

P-$/ # $ 8 - $- -

Loo< # # ) )( -

D)-a"$#$!y " $$ )( "# -

A!- Sa#sS-;$/

$ "( "# 8) $- -

A;a$#a"$#$!y $( 8# $# "# "" -

Rsa# Va#) $ " $ 5( 8( -


19/26

1 2 3 4 5 6 7 8 9 10

0

10

20

30

40

50

60

70

80

90

100

Highly satisfied

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

Highly dissatisfied


20/26

B 2$# 3/at mode of do you 0refer

Ca&/ (

Com0any oan #

Finance &c/eme& #

Ot/er& "

To!a# ,9

95

2

Cash

Company loan

Finance Schemes

Others


21/26

B 2$$ Occu0ation of t/e re&0ondent&

!tudent 5$

!ervice 5

7u&ine&& (

Profe&&iona 8

To!a# ,9

18

8

5

3

Student

Service

Business

Professional


22/26

B 2$" Rate t/e de&i'n of Honda Activa i&

7e&t (

7etter $;ood $"

Moderate $#

To!a# ,9

5916

12

10

Best

Better

GoodModerate


23/26

RE!ULT AND FINDIN;

Re&0ondent& in t/e income 'rou0 of $#+### to $(+### and "#+### and a.ove u&in'active2

Amon' t/e $## re&0ondent& &urveyed mo&ty # cu&tomer are &ati&fied ,it/ t/i& .i*e2

Ony $# cu&tomer i& di&&ati&fied ,it/ t/e Honda active+ .ecau&e of avera'e2

Mo&t of cu&tomer i& educated and Guaified 0eo0e are &u''e&t /er .i*e orrecommended t/e com0any name2

7atter Miea'e

Nove !tye

Offer 0rovider

Percenta'e of ,e eGui0ment &ervice &tation

Lon' a&tin' dura.iity


24/26

LIMITATION OF THE !TUD

Honda Motor& &ervice &tation i& e?ceent+ carefu ,it/ 0er&onainformation and i& vaue for money 2 T/e overa o0inion a.out HONDAMotor& i& very 'ood2 5 0eo0e a'reed t/at t/e &ae& 0er&on& are*no,ed'ea.e and $) &tron'y di&a'reed t/at t/e &ae& 0er&on& are*no,ed'ea.e2 ) 0eo0e a'reed t/at t/e &ae& 0er&on& &0ent enou'/time ,it/ t/em .efore t/e &ae& and 8 &tron'y a'reed ,it/ t/i&2 "

a'reed t/at &ae& 0er&on& &0ent enou'/ time ,it/ t/em durin' t/e &ae&+,/ie 8) &tron'y a'reed t/at t/e &ae& 0er&on& &0ent enou'/ time ,it/t/em durin' &ae& and ony ) di&a'reed ,it/ t/i&2 # a'reed t/at t/e&ae& 0er&on& &0ent enou'/ time ,it/ t/em after &ae&+ " &tron'ya'reed ,it/ t/i& and $) di&a'reed t/at t/e &ae& 0er&on& &0ent enou'/time ,it/ t/em after &ae&2 ) a'reed t/at t/e di&0ay of merc/andi=e,a& attractive and &tron'y a'reed t/at t/e di&0ay of merc/andi=e,a& attractive2


25/26

7I7LIO;RAPH

www.wikipedia.com www.slideshare.com

http://www.zigwheels.com/newbikes/Honda/Activa-3G

http://

auto.ndtv.com/news/honda-the-biggest-gainer-in-terms-of-two-wheeler-market-share-1401842

www.scribde.com

http://

www.mouthshut.com/bikes/Honda-Activa-3G-reviews-925733227

www.infoauto.com

www.hondamotors.com

http://www.carandbike.com/honda-bikes/activa-3g

http://

www.business-standard.com/article/management/honda-rides-into

http://www.wikipedia.com/http://www.slideshare.com/http://www.zigwheels.com/newbikes/Honda/Activa-3Ghttp://auto.ndtv.com/news/honda-the-biggest-gainer-in-terms-of-two-wheeler-market-share-1401842http://auto.ndtv.com/news/honda-the-biggest-gainer-in-terms-of-two-wheeler-market-share-1401842http://auto.ndtv.com/news/honda-the-biggest-gainer-in-terms-of-two-wheeler-market-share-1401842http://www.scribde.com/http://www.mouthshut.com/bikes/Honda-Activa-3G-reviews-925733227http://www.mouthshut.com/bikes/Honda-Activa-3G-reviews-925733227http://www.infoauto.com/http://www.hondamotors.com/http://www.carandbike.com/honda-bikes/activa-3ghttp://www.business-standard.com/article/management/honda-rides-into-battle-116030300146_1.htmlhttp://www.business-standard.com/article/management/honda-rides-into-battle-116030300146_1.htmlhttp://www.business-standard.com/article/management/honda-rides-into-battle-116030300146_1.htmlhttp://www.business-standard.com/article/management/honda-rides-into-battle-116030300146_1.htmlhttp://www.business-standard.com/article/management/honda-rides-into-battle-116030300146_1.htmlhttp://www.carandbike.com/honda-bikes/activa-3ghttp://www.carandbike.com/honda-bikes/activa-3ghttp://www.hondamotors.com/http://www.infoauto.com/http://www.mouthshut.com/bikes/Honda-Activa-3G-reviews-925733227http://www.mouthshut.com/bikes/Honda-Activa-3G-reviews-925733227http://www.scribde.com/http://auto.ndtv.com/news/honda-the-biggest-gainer-in-terms-of-two-wheeler-market-share-1401842http://auto.ndtv.com/news/honda-the-biggest-gainer-in-terms-of-two-wheeler-market-share-1401842http://auto.ndtv.com/news/honda-the-biggest-gainer-in-terms-of-two-wheeler-market-share-1401842http://www.zigwheels.com/newbikes/Honda/Activa-3Ghttp://www.zigwheels.com/newbikes/Honda/Activa-3Ghttp://www.zigwheels.com/newbikes/Honda/Activa-3Ghttp://www.slideshare.com/http://www.wikipedia.com/


26/26

THAN6

YOU

Date post:	06-Jul-2018
Category:	Documents
Upload:	mit
View:	219 times
Download:	0 times

Ppt Final Anand

Documents