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• Established in 1963• Founded by Mary Kay Ash• Markets cosmetics• HQ situated at Dallas, Texas • Ours is one of the largest direct seller
firm• Sales figure exceeds $2.5 billion• Sales force is 1.6 million
At a glance-
Direct Selling
• Sell products or services directly to customers through Independent Consultants. It allows consultants to connect with customers one-on-one or in groups etc.
• Independent consultants, distributors or representatives
• Viable for all age groups, genders and income levels
• Good opportunity for women who want flexibility and control
Why Mary Kay-
• Flexibility • Environment – Rewards and
Recognition• Earn trips around the world• Best Business plan in direct selling
business• Expert skin care and beauty advice• Customized service on the customer’s
terms• “try before you buy” opportunity
Corporate Culture at Mary Kay
• Golden rule - “do unto others as you would have them do unto you”
• Go Give Spirit – given to the Sales Directors who work for others, help others.
• Priorities – first God, second Family and third career.
• Praise to Success – at Mary Kay we praise women by making them feel important.
How to join
– Approaching Independent beauty Consultant
– Filling agreement form
What you get
– A starter kit– Contains products and business
material
Starter Kit Contains
• Costs Rs. 750• Botanical Formula 2 cleanser • Botanical Formula 2 Moisturizer• A Welcome Letter• The Look Book• Consultant Order Form• Applause• Flip Chart• Bag
Discount Structure
Section 1 (includes all Mary Kay Skin Care and Color products range)
• Discount is given on cumulative retail price
• Plus courier charges
Slab of discount-
Section 2 (includes- business tools like mirrors, tissues, samples etc.)
Purchase (Rs.)
Discount % Courier Charges
0- 2499 0% 1502500- 4999 20% 755000- 9999 25% 5010000- above
30% free
• No discount is given on section 2 products. • Sold on MRP only
Start Your Business
It has four programs for New Independent Beauty Consultants:
– ESRS – NCBP and Monthly ordering bonus– Perfect Start and Power Start– Ladder of Success
Monthly ordering Bonus
Increase target to 12k
• You will get products for Rs. 2 on a cumulative order of Rs. 12000 and above.
• It is a bonus program, which is on monthly basis. The products keeps on changing.
Increase target to 18k
• You will get products for Rs. 1 on a cumulative order of Rs. 18000 and above.
• Here also the products keeps on changing. But the amount is higher than that of 12k target bonus.
Perfect Start
– Action• 10 skin care classes and 15 customers in first 2
weeks• Reward – Certificate of achievement
Power Start– Action• 20 skin care classes and 30 customers in first
month• Reward- Certificate of achievement
Booking Appointments
Booking of Facials and Skin Care Classes
– Booking Appointments– Coaching – Hostess Incentives ( credit program)
Know your Customer
Steps to understand your customer-– Ask– Listen– Learn
Skin Care Classes
It is the backbone of Mary Kay Business. Its a unique way of selling skin care and color products. Women can learn which product suits their individual needs.
• 3 + 3 + 3 formula • Pampering Sets to guests • Individual consultation• It is followed by Color Consultation- “second
appointment”
Payment Options
• Cash pick up- Deutsche Bank• Bankers check and DD• Personal Check• Cash• Debit Card and Credit Card• National Electronic Fund Transfer• Cash deposit in ICICI bank
Building a Team
• Vision of Mary Kay: women helping other women
• By offering products and by sharing business opportunity with other women
• Inspiring women by sharing your I- story• You can also build team by following Four-
Point Recruitment Plan
Four-Point Recruitment Plan
• Ask the hostess to suggest the potential members• Tell your I- story • Share Mary Kay opportunity with the hostess and at
least one guest• Offer your hostess a special gift for every person she
suggests who becomes a member
Avenues of Income
People are interested in extra money which they can make as an Independent Beauty Consultant. There are three avenues of income open for them :
– Product marketing– Team building– Leadership (unit)
Team building and leadership grow out of product sales. Hence product sales is the foundation.
Independent Beauty Consultant gets
• Discounts • Company promos• Education
Career Path
It includes– Independent beauty consultant– Senior Consultant- 1 to 2 active team members– Team Builder- 3 to 4 active team members– Team Leader- 5 to 7 active team members– Future Independent Sales Director- 8 or more personal team
members– Independent Sales Director– Independent National Sales Director
Awards
• Pins studded with gemstones• Diamond rings• Bumble Bee pins• World trips• Career car
Thank You