Date post: | 27-Nov-2014 |
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SEMINAR ON“MCDONALD’S
STRATEGY IN INDIA
Under the guidance of Prof.Sudhir M
Seminar byArjun Shetty V
INTRODUCTIO
N
McDonald’S Incorporation
Started by-Richard and Maurice McDonalds in 1940
Purchased by Ray Kroc-1955
Largerst fast food chain
McDonalds globally
32000 restaurants 64 million customers 119 countries
McDonalds in India
Opened in Delhi-1996Set up as 50:50 joint venture Bangalore,Baroda,Pune Indore
Nasik,Chennai,Hyderabad,Surat, Ahmadabad etc
Invested 450 crores so far -total planned investment is 850
crore
BUSINESS MODEL
Franchise Model
Product Consistency
Long Term Brand Image
CHALLENGES IN ENTERING INDIAN MARKET
Re-enginerring The Menu
Vegetarian Customers
McDonald’s strategy in india
LOCALIZATION PRICING POLITICALLY CORRECT STRATEGY LOCATION PRODUCT POSITIONING FAMILY CENTRIC AND CHILD
CENTRIC STRATEGY SUPPLY CHAIN STRATEGY BRANDING
Conclusion
Thank You