PRODUCT LIFE CYCLE Santosh Kumar Gaur MBA 1 st Year. Roll No.3
Transcript
1. PRODUCT LIFE CYCLE
Santosh Kumar Gaur
MBA 1st Year. Roll No.36
2. Flow of Presentation
Introduction
Stages
Explanation
Utility of PLC
Marketing strategy
Operation level
Limitation
3. A product passes through certain distinct stages during its
life these stages are called product life cycle. Normally it is
represented as a sales curve spanning the products course from
introduction to its exit.
Introduction