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www.intertek.com1
Sharing Global LearningsBrian Kneibel & Sandeep Das, Intertek ,
Hyderabad, 6th September 2014
India Green Certification Program
www.intertek.com2
India Green Program
www.intertek.com3
It All Began with Thomas Edison…
Initially part of the Edison Illuminating Company,
Intertek began testing light bulbs in 1896.
Over 110 years later, we have one of the world’s largest network of product safety,
performance and EMC testing laboratories.
www.intertek.com4
About Intertek
•Leading quality solutions provider
•Adds value to customers’ products, processes and assets by providing services such as auditing, inspection, testing, training, advisory, quality assurance and certification
•Intertek helps its customers to meet end users’expectations for safety, sustainability, performance, integrity and desirability
100More than
countries
1,000More than
laboratoriesand offices
36,000people
over
• FTSE 100 company in Support Services sector
• Market cap > £5 billion
• 2013 Revenue c £2.2 billionTesting
Inspection
Certification
Auditing
Outsourcing
Advisory
Training
Quality Assurance
Industries Served
www.intertek.com5
Intertek In India
Cities-16Locations- 22Lab cum Offices - 12Only Offices- 10
• Amongst the Top 3 in Quality Services Provider
• Present in India for more than 20 years
• Hub of South Asia business covering 9 countries
• 1600 employees, across 16 cities, 12 labs and 22 locations
• Diverse services from Textiles to Toys, Agriculture to Minerals, Industrial to Electrical & IT, Chemicals to Energy & Fuels and Food to Pharmaceutical
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Indian Infrastructure Sector
Public Infrastructure
Real Estate
Industrial
Aviation, Railway, Roads, Ports, Power
Housing Commercial- Retail, Offices,
Hospitality, Healthcare, Education
Manufacturing Units, Supply-chain, O&G, Mining
Govt earmarked USD 1 trillion for Infrastructure development over
2013-18
Expected to reach USD 180 Bn in 2020 growing at 12% CAGR from
USD 67 Bn in 2011
Cyclical depending on economy
India's focus on infrastructure has helped make it the second fastest growing economy in the world
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Buildings - Major Contributors
Energy Consumption by Buildings
•Second-largest consumer of energy, accounting for 35% of total consumption.
•ACs consumes 55% of the energy within a building
Water Consumption by Buildings
•Average water consumption in residential building is 135 liters per person per day
•Toilets consume ~28% of the above requirement while shower and faucets account for 32% and 14% is lost in leakage
•American Water Works Association (AWWA) estimated possible reduction up to 35% of per capital household water use by way of installation of water efficient plumbing fixtures and plugging leaks in the systems
Buildings are key consumer of resources –conservation in this segment can yield rewarding results
www.intertek.com8
India Green Program: Execution Model
Standard Writing Body
Other Stakeholders
Manufacturers
Consultants
BuildersBuilders
Glazing Insulation Sanitary-ware
Government
Paints
www.intertek.com9
• Create a database and make it public • To be
developed with Partners
Milestones
• Glazing• Sanitary
ware• Paints• Insulation
sCertification scope
• Manufacturers• Test labs• Architects/engi
neers/ suppliers
Stakeholder Teams
• How to certify/mark product
• Add product• Audit
SOPs
• ANSI• NSF• Association
s
Standards
Database
Marketing
www.intertek.com10
Recycled material
Intertek Green Experience
Energy Star Appliances & Light Fixtures
Low flow and duel flush
toilets
Low/Zero “VOC” flooring
and paint
Safe Room
Alternative energy source solar panel – water heater
Alternative energy source for electricity –photovoltaic panel on the south side
Building with trees shaded on east and west
Metal/Light colored roofingDuct work sealed
with masticHigh quality
insulation and sealing
Carbon monoxide alarm
Minimal carpet use
Native plantings
Rain water collection
Light colored exterior walls
Central dehumidification system
www.intertek.com11
Benefits of Green Certification to Manufacturer
•Burden of proof
•Greenwashing
•Acceptance of market & technical consultants
•Marketing
•Check the box
www.intertek.com12
Programs we run
North America
• Identify scope of certification
• Review product information
• Performance of testing to verify attribute
• Review of quality manual and quality control mechanisms
• Issue ATM and upload organization and products to the online directory
• Conduct annual verification testing
• Initial Plant Inspection and Marking Product
• Performance of testing to verify attribute
• Generation of Quality Control Manual
• Issuance of ATM / List Product
• Performance of Quarterly In-Plant Audits
China
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Bold headline tells buyers and consumers this product’s environmental credentials were
evaluated and confirmed by and independent, unbiased third party
Green Program for Building Products – China case study
Traceability and transparency with a dedicated web directory,
and identification of product manufacturer and model number
on each label
Third party mark of distinction from the worlds’ largest product
certifier, Intertek
What Goes Into the Mark?
Clear, unambiguous language explaining to buyers and consumers a product’s confirmed environmental credentials
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Green Attributes in ECP
Green ProductsMaterials
ClaimVerification
Green ProductsMaterials
ClaimVerification
Materials and resource
Environmental responsible
Energy Efficient
Water
Efficient
Healthy
responsible
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ECP Process
1) Performance of testing to verify green attribute
2) Initial Plant Inspection and Marking Product
3) Generation of Quality Control Manual
4) Issuance of certificate
5) Performance of yearly In-Plant Audit
Asset Requirements Verify/Certify Green
• Advisory & Strategy Services
• Supply Chain Management
• Testing• Inspection/Auditing• Certification • Management
Systems Audits• Compliance
Assurance• Systems
Management
• Labels/Marks• Product Certification• Management
System Certification
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Pillars of Success
Clev
er M
arke
ting
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Issues to grapple with
Moving Target
Level Playing Field
Speed of adoption
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We don’t inherit the earth from our ancestors .. we merely borrow it from our children..
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National Sales Lead - Environmental Certifications
• Bachelors of Science in Marketing
• Developed Intertek’s NA Environmental program
• California Dept Public Health
• ANSI/BIFMA x7.1
• BIFMA level Standard
Brian Kneibel
Director, Strategy and Business Development, Head: Electrical & Chemicals and Pharma
•BCom (Honours) MBA Marketing and Finance
•20+ years in FMCG, Food – Beverages & Quality Service Industries
•Responsible for South Asia Growth
Sandeep Das
Thank You
www.intertek.com20
Valued Quality. Delivered.