INFLUENCE OF SOCIAL NETWORKING SITES ON MBA STUDENTS

BY NAME: MOORTHY.M.R.V.PAMPANAROLL NO: 1225111414SEC: “D”

INTRODUCTION

SNS had become a part in young people’s life

They reduced barriers for communication

To know what Negative impacts it causes?

Benefits ? Is it time wasting process or not? Most popular sites are face-

book ,twitter.

LITERATURE REVIEW

Article on why youth love SNS ?-university of California.

Social networking sites influence on minors-by European commission on information.

Research problem

Influence of social networking sites on personal and professional life of MBA students.

Objectives

The basic objective of the paper is to understand the usage pattern of social media among youth in GITAM UNIVERSITY.

The study also explores the preference of the youngsters regarding various social media web sites.

The perception levels of individual towards social networking site.

The works gen-y would concentrate if social sites don’t exist.

The negative impacts of social networking sites. The benefits of social networking sites to MBA

students

Methodology

Secondary data through internet Primary data through questioner

which is well structured . Sample size: 39 respondents Sampling technique: quantitative

analyses.

Questionnaire

questionnary.docx

PRIMARY FINDINGS

MAIN PURPOSE OF SURFING SNS??

MOST INFLUENCIAL FACTORS

PICTURE MESSAGES MESSAGES EVENTS STORIES OTHERS0.00

5.00

10.00

15.00

20.00

25.00

30.00

35.0033.33

20.51

12.82

25.64

7.69

MOTIVATING FACTORS

Series1

IF NO SNS THEN HOW PEOPLE USE THEIR TIME???

STYUDYING HANGING OUT WITH FRIENDS

SHARING YOUR EXPERIENCES

DOING HOBBIES DOING ANY USEFUL WORK

0.00

5.00

10.00

15.00

20.00

25.00

30.00

35.00

40.00

5.13

25.64

15.3817.95

35.90

UTILIZATION OF TIME IF NOT USING SOCAIL NETWORKING SITES

Series1

BENEFITS OF SNS TO MBA’S??

64.1012.82

25.64

BENEFITS OF SOCIAL NETWORKING SITES

CONNECTING EASILY WITH FRIENDSMORE INFORMATION ABOUT THINGS AROUNDGREAT WAY IN LEISURE TIMEFOUND LIFE PARTNEROTHERS

NEGATIVE IMPACTS ON SNS

LOSS OF PRIVACY LOSS OF TIME ADDICTION EMOTIONAL DISTURBANCE0.00

5.00

10.00

15.00

20.00

25.00

30.00

35.00

40.00

23.08

30.77

38.46

5.13

NEGATIVE IMPACTS IN SOCIAL NETWORKS

Series1

RESPONSE FOR INVITATIONS THROUGH THESE SNS

SOCIA

L CAUSE

PROFS

SIONAL/

EDUCATI

ONAL EVEN

TS

BIRTH

DAY PA

RTIES

FORMAL O

UTINGS

ANY SP

L EV

ENTS

OFF

ERED

BY

FRIE

NDS FO

R TIM

EPASS

0.00

5.00

10.00

15.00

20.00

25.00

30.00

35.00

33.3328.21

12.82 10.2615.38

RESPONCE FOR INVITATIONS

Series1

CONCLUSION

MOST POPULAR SITE- FACEBOOK AVG TIME-ONE AND HALF HOUR PURPOSE- FOR UPDATING AND CHATTING INFLUENCTIAL FACTOR IN SNS- PICTURE MESSAGES

& STORIES BENEFIT- REDUCE THE BARRIER OF

COMMUNICATION NEGATIVE ASPECT- ADDICTION RESPONSE FOR INVITATION- SOCAIL CAUSE AND

PROFESSIONAL EVENTS.