Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall
Ch 5 -1
Chapter 5Strategies in Action
Strategic Management: Concepts & Cases
13th EditionFred David
Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall
Ch 5 -2
Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall
Ch 5 -3
Long Term Objectives
Quantitative
Measurable
Realistic
Understandable
Challenging
Hierarchical
Obtainable
Congruent
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Ch 5 -4
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