Energy Efficiency Sector

2012 Foundational Activities

January 15, 2013

AB 32 2020: Reduce greenhouse gas emissions by 30% from BAU*

2020: Achieve statewide energy mix of 33% renewables

2020: Implement Cap and Trade to create a regional energy market

$33 Billion increase in economic production

100,000 new jobs

2050: Reduce greenhouse gas emissions to 80% of 1990 levels

*Business As Usual

Policy Driver

Energy Sector Focus

Nonresidential Energy Efficiency

AB32 Categories

Energy Efficiency Sector

Commercial and Industrial Buildings

Renewables

HVAC

Process Control

Lighting

Fenestration

Information & Communications

Targets for Commercial Efficiency

California Energy Commission, AB 758 Scoping Plan

Economic Driver

$11 Billion MarketIn California (2011-2020)

Investment in Energy Efficiency projected by:The Don Vial Center for Employment in the Green Economy’

Workforce Education & Training Needs Assessment, 2011

Sector Strategy GoalA Platform for Deeper Market Engagement

Addressing Priority Workforce Needs

Facilitating Stakeholder Engagement

Creating Sustainable Career Pathways

Developing Replicable Best Practices

Commercial & Industrial

Market

Applied to

Sector Strategy

DeeperEngagement

Proposed 2012 Outcomes

Priorities for programs responsive to industry

Recommended structure for guiding development

Develop approaches to engaging educators

Key Action: Form Advisory Group

Link incentives, training, and employment

Address key growth vectors Demand creation Capacity Compliance

Leverage PG&E programs funded by CPUC

Formulate a preliminary basis for moving ahead

Research

Investment to Drive Market Adoption

CPUC

Cap & TradeMarket Adoption Driver

Prop 39

CEC Training

Employment

Employment

Investment

EEMarket

Top 20Occupations

EWSS Research Process

SystemIntegrators

NECAContractors

CommunityColleges CSUs

EE Training Program Research

Employer Surveys

CALCTP

Model Review

EWSS

Assets

Priority Needs

LaborProjections

Data

Workforce Spectrum

Installation/Operations/MaintenanceDesign & CommissioningSales

Senior ManagementSenior Engineers

Senior Project Managers

Energy AuditorsPre-Sales Engineers

Design EngineersProject Managers

Post-Sales Engineers

ElectriciansSheet Metal WorkersPipes Trades WorkersStationary Engineers

ICT Technicians

Employers:Architectural Firms, Engineering Firms, Systems Integrators, Energy Service Companies,Commercial Contractors

Integrated Demand Side Management* (IDSM)

* Representative List of Occupations

Primary Conversation - WE&T Task Force

Construction Workers:• Apprenticeships• Training in Codes & Standards

Disadvantaged Workers• Track to Apprentice

Long-Term Employment Outlook

Professional Categories CTE CategoriesCivil Engineers 318 Electricians 309

Architects 225 Plumbers, Pipefitters, & Steamfitters 179

General and Operations Managers 80 Carpenters 161

Construction Managers 79 First Line Supervisors 129

Mechanical Engineers 64 Managers, all other 107

Engineers, all other 62 Cost Estimators 69

Accountants & Auditors 31 HVAC/R Mechanics & Installers 60

Management Analysts 26 Construction & Building Inspectors 55

Environmental Engineers 25 Sheet Metal Workers 45

Annual Job Openings in PG&E Service Area2012 - 2016

Economic Modeling Specialists Inc., 2012

Annual Distribution of Job Openings

250

680

122

4-Year Degree

373

915

185

CTE Certificate

PG&EService Area

Only

Economic Modeling Specialists Inc., 2012

Projected for 2012 - 2016

Near-Term Needs

SolarTech Workforce Innovation Collaborative

Survey of Industry Stakeholders

Objective:

Survey industry stakeholders to assess potential for training and education that would improve their success in driving market adoption of energy efficiency projects.

Population Surveyed:

• Total population surveyed: 67

• NECA Electrical Contractors: 40• PG&E Partner Firms: 8• Energy Professionals: 12• University Energy Center Research: 7

Obstacles to Market Adoption

Complexity of project

Getting to decision-maker

Lack of EE benefits

Project too disruptive

Lack of confidence

EE not a priority for the client

Project did not pencil out

Client lacks capital

Higher payback project won

0 0.05 0.1 0.15 0.2 0.25 0.3 0.35

System IntegratorNECA Contractor

CSUs

Civil EngineeringGeneral Construction

ArchitectureMechanical Engineering

Electrical/Electronic EngineeringGeneral Engineering

Environmental Health Engineering

Community Colleges

ElectriciansGeneral Construction

ArchitectureCarpentry

Energy/ HVAC Technology

Program Intensity – Top 20 Occupations

Survey of Education & Training Programs

CSU ProgramsHighest Relevance to Energy Efficiency

PG&E Service Area Only

Cal State Chico• Civil Engineering• Electrical & Electronic Engineering• Mechanical Engineering• General Construction

Sacramento State• Mechanical Engineering• Civil Engineering• Electrical & Electronic Engineering• General Construction

San Francisco State• Civil Engineering• Mechanical Engineering• Electrical & Electronic Engineering

CSU East Bay• General Engineering• General Construction

San Jose State• Civil Engineering• Electrical & Electronic Engineering• General Engineering• Mechanical Engineering

Fresno State• Electrical & Electronic Engineering• Mechanical Engineering• Civil Engineering• General Construction

Cal Poly San Luis Obispo• Architecture• Mechanical Engineering• Civil Engineering• Environmental Health Engineering• Electrical & Electronic Engineering• General Engineering• General Construction

Community College ProgramsHighest Relevance to Energy Efficiency

PG&E Service Area Only

Butte College• General Construction

Cosumnes River College• General Construction• Architecture

San Francisco City• Architecture• General Construction• Electricians• Energy/HVAC Technology

Foothill College• Electricians• Energy/HVAC

Technology

Fresno City College• General Construction• Architecture• Energy/HVAC Technology

Hartnell College• General Construction• Carpentry

Modesto Junior College• General Construction• Architecture

Laney College• Energy/HVAC Technology• Architecture• General Construction• Carpentry

West Valley College• Architecture

Direction2013 & Beyond

Demand Creation Gaps

Area of Need Skills Gaps

Marketing TrainingTarget Audience: Senior Energy Professionals

KSAs: analytics, segmentation, messaging tailored by segment

Sales Training

Target Audience: Senior Energy Professionals

KSAs: C-Level/ Facilities Manager relationship skills, consultative selling

Target Audience: Incumbent energy efficiency professionals seeking senior positions

KSAs: consultative selling coupled with core financial and technical elements

Marketing & Sales Education

Target Audience: Students in community college and university programs

KSAs: perspectives in energy efficiency financial and technical elements

Capacity Gaps

Areas of Need Capacity Gaps

EngineersTarget Audience: Incumbent engineers with up-skilling needs, dislocated and career-changing engineers

KSAs: energy efficiency technology, systems, and economics

Energy AuditorsTarget Audience: Dislocated technical workers and career changers

KSAs: technologies, systems, codes, and standards

Skilled Technical Workers

Target Audience: Dislocated technical workers and career changers, Students in Career Technical Education or JATC programs

KSAs: Specific skilled trades categories

ICT Skills for Technical Workers

Target Audience: TBD

KSAs: Integration of ICT into traditional electrical, electronic, and mechanical skill sets

Compliance Gaps

Area of Need Compliance Gap

Optimizing Energy Efficiency and Return

on Investment

Target Audience: TBD KSAs: Compliance skills and best practices across the spectrum of commercial/industrial energy efficiency

Deliverables

DevelopmentInterviews

Deliverables

ProfessionalServices

Firms

NECAContractors

CurriculumDevelopment

InstructorIdentification

SeniorProfessionals’ Sales Course

Recommend Career

Pathways

RecommendBiz / EngrModules

Demand Creation

Steering Committee

Review

Deliverables

Capacity

DataAnalysis

(From Phase 1)

Advisory CouncilReview

Capacity Recommendations

Deliverables

Compliance

UpdateCodes &

Standards

DocumentBest

Practices

Compliance Recommendations

Lessons Learned from

CALCTP

Advisory Council Review

HVACTech

Process Control

Systems Tech

Building Control

Systems Tech

LightingControls

Tech

Electric Power

SystemsTech

Electronics Tech

ICT Tech Electrician

Stationary Engineers

Laney

SustainabilityAnalysts

Foothill

Energy Efficiency Engineers

CSU-EB

BusinessDevelopment

Specialists

Workforce Institute

C-LevelBusiness

Development

EWSS Initiative

Facilities ManagerBusiness

Development

EWSS Initiative

Commercial Energy Auditors

CCSF

Existing Programs

Programs in Development

Recently-offered Programs

Programs being Defined

Technical

Business

Linkages

Energy Efficiency Training Portfolio

Engagement with Educators?

Sales MKTG

In Progress

Training

Next PrioritiesSkills

PanelsTraining

Potential Investment in the Future

Potential Investment in the Future

Online Curriculum

StatewideLearning Hub

Local Implementation

IndividualizedLearning

Classroom Supplement

Project-basedLearning

On-SiteFacilities

Experience

Internships

ProfessionalDevelopmentFor Faculty

Discussion

Thank You

Jim Caldwelljcaldwell@workforceincubator.org