1.03 Identify significant people and events in the history of the sports and entertainment marketing industry.
P.T. Barnum
Developed the Barnum and Bailey Circus promoting it as “The Greatest Show on Earth.”
Earliest US millionairesHad a New York newspaper run
his obituary in advance so that he could read it himself. He passed away two weeks later.
Walt Disney Created Mickey Mouse in Steamboat
Willie which was the first fully synchronized cartoon. Disney was the voice of Mickey – formerly known as Mortimer Mouse. His wife suggested he change the name to Mickey Mouse.
http://www.youtube.com/watch?v=BBgghnQF6E4
Produced the first feature-length cartoon – Snow White.
Walt Disney continued . . . Opened Disneyland in Anaheim, California
in 1955. Developed Disney World in Orlando,
Florida in 1971. (First of the four parks.) Developed the “Experimental Prototype
Community of Tomorrow” (EPCOT) Died prior to seeing any of his plans
completed. Upon his death, his empire worth over
$100 million. http://www.youtube.com/watch?v=hdDuIJi
JBjM&feature=related
Charlie Chaplin
Slap-stick comedy Widely recognized movie stars Character wore:
Baggy pants Tight coat Large shoes on the wrong feet Black derby hat
Turned film comedy into an art form 1915, signed with Essanay for
$1,250/week to make 14 films
Lucille BallActor, musician, comedian, model,
& producerEmmy awards:
1952: Best Comedienne 1955: Best Actress in a Continuing
Performance, I Love Lucy 1967& 1968: Outstanding Lead
Actress in Comedy Series, I Love Lucy
Lucille Ball continued . . . One of televisions first leading ladies
The man served as supporting role Helped to advance career of many Latino
performers Husband: Desi Arnez, Cuban bandleader http://www.youtube.com/watch?v=uztA6JC
KB4s http://www.youtube.com/watch?v=Fq-TlBA
zVyE&feature=related
Steven Spielberg Director and producer Films include:
Jurassic Park I-III Men in Black I & II Shrek Schindler‘s List E.T., The Extra-Terrestrial Jaws The Color Purplehttp://www.youtube.com/watch?v=Izttrev1QE8&feature=related
Louis Armstrong Revolutionized jazz Put the soloist to the front of the
band, emphasizing talent Played the cornet and trumpet, sang
and led the band Wrote “Hello Dolly” and “What a
Wonderful Life” http://www.youtube.com/watch?v=Sz
JY96m3lkg&feature=related http://www.youtube.com/watch?v=km
feKUNDDYs
Elvis PresleySold over 1 billion records
worldwide131 different albums/singles
to achieve gold, platinum or multi-platinum status
Elvis Presley continued . . . Revolutionized television performances
On the Ed Sullivan show: record-breaking, hip shaking, scandal making performance
Caused a nation-wide scandal Many advertisers reconsidered their support of
Presley Pioneered “rock and roll” Actor; movies included: Blue Hawaii, Jailhouse Rock,
and King Creole http://www.youtube.com/watch?v=xI7xvh07Jmc http://www.youtube.com/watch?v=gj0Rz-uP4Mk
Oprah WinfreyBaltimore Talk show,
People Are Talking Chicago Morning talk show,
A.M. Chicago1986 launched the Oprah
Winfrey ShowGrossed $125 million by
end of first year
Oprah Winfrey continued . . .Production company Harpo Productions
Oprah spelled backwards Privately syndicating her show allowed her
to make more money “Oprah Book Club” 1999 – Oxygen channelMagazine: O: The Oprah Magazinehttp://www.youtube.com/watch?v=zg3T96fUZro
Michael JordanGreatest player ever to play
basketballNike and NBA marketed him
as “Air Jordan”Minor league baseball with
Birmingham Barons, the Double A affiliate of Chicago White Sox
http://www.youtube.com/watch?v=Hu-uRpr8sLI
Michael Jordan continued . . .
Movie Space Jam http://www.youtube.com/watch?v=xFwXDN3sI8gOwner - Charlotte Bobcats.Endorses products including:
Nike Gatorade Michael Jordan Cologne Coke Hanes
Mildred “Babe” Didrickson Zaharias
Greatest female athlete of all time
Female Athlete of the Year six times
Mildred “Babe” Didrickson Zaharias continued . . . Sports included:
Basketball, track, golf, baseball, tennis, swimming, diving, boxing, volleyball, handball, bowling, billiards, skating, cycling
First female athlete to sign an endorsement contract Wilson Sporting Goods $100,000 http://www.youtube.com/watch?v=X26_8jeehbQ
William (Bill) H.G. France Sr.
Founded National Association of Stock Car Auto Racing (NASCAR)
Founded International Speedway Corporation (ISC) – owns and/or operates:Daytona International
SpeedwayTalladega Superspeedway
William (Bill) H.G. France Sr.continued . . .
Michigan International Speedway California Speedway Homestead-Miami Speedway Phoenix International Raceway Richmond International Raceway Darlington Raceway North Carolina Speedway Kansas Speedway http://www.youtube.com/watch?v=y-0zbr2lJ
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Jack “Jackie” Roosevelt Robinson
First student to letter in four sports at UCLABaseballBasketballFootballTrack & field
Professional football for Los Angeles Bulldogs
Jack “Jackie” Roosevelt Robinson continued . . . Broke Major League Baseball color barrier –
offered contract to play for the Brooklyn Dodgers
Won National League batting title and Most Valuable Player awards
Former President of Chock Full O’Nuts – restaurant and coffee company
http://www.youtube.com/watch?v=ILIA20AqA5I
Jackie Joyner-KerseeBasketball scholarship at
UCLACover of Sports Illustrated
– labeled “Super Woman”First female to be named
The Sporting News Man of the Year
http://www.youtube.com/watch?v=o10lWg5IN8M
George “Babe” Herman Ruth Jr.Baseball’s first “great slugger”Called “Bambino” & “The
Sultan of Swat” “Babe” came from Jack Dunn,
former manager of the Baltimore Orioles
Orioles sold his contract to the Boston Red Sox and then sold to the New York Yankees
George “Babe” Herman Ruth Jr.continued . . . Old Yankee Stadium is considered “The
House that Ruth Built” Associated Press Athlete of the Century Member of ESPN’s Sport Century/Athletes of
the Century Voted Greatest Baseball player of all-time by
the Sporting News http://www.youtube.com/watch?v=juXygTWC
kkg
Muhammad AliSelf-promoted as “I am the
Greatest!”Won Gold Medal – Olympics
– Light Heavyweight divisionDefeated Sonny Liston to
become the World Heavyweight Champion
Muhammad Ali continued . . . Joined Nation of Islam – changed name to
Muhammed Ali from Cassius Clay Refused to join the Army. Was stripped of boxing title
and license. The Supreme Court reversed the conviction.
“Rumble in the Jungle” in Kinshasa, Zaire – defeated George Foreman to regain the World Heavyweight Championship.
“Thrilla in Manilla” – defeated Joe Frazier Lit the torch at Olympic Summer Games in Atlanta,
GA http://www.youtube.com/watch?v=ZUl7kTNFJ
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http://www.youtube.com/watch?v=NHgo_m6qN4I&feature=related
Max Muhleman Founded Muhleman Marketing Inc. in Charlotte which
he sold in 2000 and left in 2006. Clients include: Anheuser-Busch, Coca-Cola, and
DuPont Muhleman and his firm established and managed the
strategy that helped Charlotte land its major league sports franchises: the NBA's Charlotte Hornets and the NFL's Carolina Panthers.
Developed the concept of the permanent seat license, a private financing plan vesting ticket control in fans, which was used to help fund the Panthers' $170 million stadium and has become a standard in new stadiums.
Vince McMahon Born Pinehurst, NC Graduated from East Carolina University 1982 – purchased Capitol Wrestling from
father, later called World Wrestling Federation
Called professional wrestling “sports entertainment”
Battled World Wildlife Fund to keep WWF. Courts ruled against the World Wrestling Federation. Changed name to World Wrestling
Entertainment (WWE) http://www.youtube.com/watch?v=HG-9jy7zBK8
Sports Marketing 1858 – Fans paid to attend a baseball game
between two teams in the New York City area at Fashion Rack Course in Queens.
1906 – National Collegiate Athletic Association (NCAA) was officially formed to govern collegiate athletics.
1934 – Lou Gehrig appeared on a Wheaties box.
Sports Marketing1943 – All-American Girls Professional
Baseball League was formed due to many Major League Baseball players serving in WWII.
1949 – Wilson Sporting Goods signed golfer Babe Didrickson Zaharias to an endorsement contract for $100,000 per year.
Sports Marketing 1964 – Phil Knight opens Blue Ribbon Sports.
In 1972, the name is changed to Nike. 1972 – Title IX is enacted, mandating equal
access to educational opportunities for men and women.
1973 – Rich Foods pays $60,000/year for the naming rights to the Buffalo Bills football stadium.
Sports Marketing1980 – The US boycotts the Summer
Olympics in Moscow.1984 – The Olympics becomes
commercialized. Peter Ueberoth helps to make the Olympics profitable.
1996 – Olympic Park in Atlanta, GA is bombed.
Entertainment Marketing1550-1700 – Introduction of outdoor
entertainment including bowling, primitive amusement rides, music and dancing.
1919 – Development of recording of sound on motion picture film.
1920 – First commercial radio stations with regularly scheduled broadcasts.
Entertainment Marketing1926 – RCA established the National
Broadcasting Company (NBC)1927 – Farnsworth transmits first
electronic television picture; receives patent.
1927 – The Columbia Broadcasting System (CBS) is founded.
Entertainment Marketing1929 – The Stock Market Crash leads
to the Great Depression closing nearly three-fourths of amusement parks.
1939 – First television is sold.1948 – Televisions are in over one
million homes.1951 – Color television is introduced.
Entertainment Marketing1955 – Disneyland in Anaheim,
California opens costing $17 million to build. 3.8 million visitors come the first year
1960 – Over 100 million television sets are in homes around the world.
1961 – Six Flags opens in Texas First regional theme park
Entertainment Marketing1971 – The Magic Kingdom in Walt
Disney World in Orlando, Florida opens costing $375 million the build
1980 – CNN, the first all news network, is launched by Turner Cable Network
1980 – Prince Charles and Diana Spencer are married on international television
Entertainment Marketing1981 – First IBM Personal Computers
are available for retail sales1981 – MTV debuts1982 – Michael Jackson’s “Thriller” sells
20 million albums Largest selling record ever
1983 – First compact disc is released