Twitter: ana_adi

(Social) Public Relations

Twitter: ana_adi

About the lecturer • Academic background

– BA in Communication and Public Relations (Bucharest, Romania)– MA in Management and Business Communication (Bucharest, Romania)– MA in Strategic Communication (University of Missouri, USA, Fulbright scholar) – Currently PhD candidate at the University of the West of Scotland (UK)

• Current position– Independent Public Relations Consultant

• Former clients – Romania: Coca-Cola, LaborMed Pharma, Kandia – USA: Hallmark Cards, Albert Honda, Television Bureau of Advertising– Brazil: hOw (help Our world)– Belgium: Netlog

Twitter: ana_adi

Twitter: ana_adi

Twitter: ana_adi

Twitter: ana_adi

Twitter: ana_adi

Twitter: ana_adi

Internet users in the world

• Asia - 704 mil• Europe - 402 mil• North America - 251 mil• Latin America/ Caribbean - 175 mil• Africa - 65 mil• Middle East - 47 mil• Oceania/ Australia - 20 mil

Twitter: ana_adi

Twitter: ana_adi

• Public Relations is about dialogue• Public Relations is about relationships• Social Media is about conversation

Twitter: ana_adi

Twitter: ana_adi

Twitter: ana_adi

Listen

Network

Buzz

Create Engag

e

Twitter: ana_adi

Listen

Twitter: ana_adi

Engage

Twitter: ana_adi

Engage

Twitter: ana_adi

• MSNBC video

Engage

Twitter: ana_adi

• Define your objective• Find your audience• Find out what they find important• Rework your message/Provide responses

• Follow up

How to Engage

?

Twitter: ana_adi

Create

Twitter: ana_adi

Twitter: ana_adi

Twitter: ana_adi

• Eepy Bird

• Mentos Intern video

Create Buzz

Twitter: ana_adi

Network

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.

Twitter: ana_adi

Twitter: ana_adi

Twitter: ana_adi

Twitter: ana_adi

Listen

Network

Buzz

Create Engag

e

Twitter: ana_adi

Thank you!