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PR Campaign: Corporate Social Responsibility

Date post: 24-Jan-2017
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Page 1: PR Campaign: Corporate Social Responsibility
Page 2: PR Campaign: Corporate Social Responsibility

- Only one branch

- Current customers

- More affordable

- Lost clientele

- Costly and time consuming

- No established social media

- Location

- Local programs

- "Go Green" Trend

- Local competitors

- Small budget

- Profit decrease

Page 3: PR Campaign: Corporate Social Responsibility
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Budget

Page 14: PR Campaign: Corporate Social Responsibility

Timeline

Page 15: PR Campaign: Corporate Social Responsibility

● Take a look at the number of customers and

profits prior to the campaign & compare to the

number of customers and profits now

● Take a look at our energy bill before and after

● With every sale offer an online survey

that asks about the customers

experience and thoughts of being

green

● Take a look at our customer retention

rate


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