PR & COMMUNICATION PLAN FOR RASHIDABADSUBMITTED BY: TEAMREDSOUL

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TABLE OF CONTENTS

• OVERVIEW

• OBJECTIVE

• TARGET MARKET

• STRATEGY

• OUR TARGET

• THE CAMPAIGN

• EXECUTION ROUTE

• SUMMARY

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EXPERIENCE THE SENSE OF HUMANITYRASHIDABAD

OVERVIEW

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Experience The Sense of Humanity should be the tagline if you ever had a visit to RASHIDABAD, all the civilization you need.

Based on what we have observe, while visiting RASHIDABAD, we will discuss how to maximize the resources and how to create awareness among the people in next few slides.

In-short we will try to create a platform from where we can not only create awareness among the people that what is the project all about but also we will make their mind to do so.

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OBJECTIVE

• TO CREATE MAXIMUM AWARENESS AMONG THE TARGET AUDIENCE/MARKET ABOUT THE PROJECT.

• TO COLLECT MAXIMUM FUNDS THORUGH MULTIPLE MEDIUMS.

• RE-IMAGING THE RMWO.

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TARGET MARKET

• A+ PROFILE CATEGORY INDIVIDUALS

• OVERSEAS PAKSTANI

• CORPORATES & ORGANIZATIONS

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25 %

75 %

FEMALES MALES

PR – ENDORSEMENTSTRATEGY

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Through PR & Endorsement

Reach the target audience

Electronic/ print media/DIGITAL MEDIA

Infomercial/documentary/fund

raising events

Awareness Hope

Fund Raising

“IN ORDER TO SUCCEED, WE MUST FIRST BELIEVE THAT WE CAN.”

THE TARGET

As per our strategy and objective weare going to hit the target of about,

300 Million

GIVE YOUR SHARE TO SHOW YOU CARE!

THE CAMPAIGN

We will launch a campaign by the name“ GIVE YOUR SHARE TO SHOW YOUCARE” which will cover many aspectsto attain the desired objective.

EXECUTION ROUTEGIVE YOUR SHARE TO SHOW YOU CARE

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OUR CAMPAIGN WILL BE DIVIDED INTO TWO PHASES:

PHASE I - PR & PROMOTION

• Re- Imaging

• Awareness program

• Branding & Hype

• Advertisement

PHASE II - FUND RAISING

• Telethon

• Cricket match

• Cellular & Sales Donation campaign

• Corporate visits

• Educational institute's visits

• Infomercials

PHASE I – PR & PROMOTIONEXECUTION ROUTE

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RE - IMAGING

• At first we will change the interface of the Website, Social Media, and Video Blog.

(designs will be shared once the idea is locked)

• We will not only change the interface of website as per the requirement but will also make it more detailed by adding a video and user’s blog.

Phase I – PR & PROMOTION

AWARENESS PROGRAM

• Documentary (duration 20 min) covering all aspects from the very beginning like the foundations of RMWO, its cause, its mission, its philosophy, the present & future projects, brief about the whole projects & the dynamics of RMWO thought. This documentary will be published on social media, website and will also be used for fund raising which we will discuss in next few slides.

• A paid campaign for the social media like FACEBOOK, LINKEDIN & TWIITER

Phase I – PR & PROMOTION

BRANDING & HYPE

• During our visit to RASHIDABAD we noticed few things and one of them is lack of BRANDING ELEMENT…

• We suggest to Branded MILESTONES from CHANNEL to MIRPUR KHAS ROAD on both sides of the road.

• Moreover the round about or bypass to mirpur khascan be renamed & rebuilt as for RASHIDABAD CHOWRANGI.

Phase I – PR & PROMOTION

RMWO

ADVERTISEMENT

• Appearance at different TV Channels on morning shows & Talk shows.

• Advertisement/press releases in A+ English news i.e. Dawn, The news & Express tribune.

• Web banners on different educational, travel & news websites.

Phase I – PR & PROMOTION

PHASE II – FUND RAISINGEXECUTION ROUTE

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TELETHON

• A telethon Campaign on leading TV Channel for fund raising with celebrity endorsement for a day.

A telethon (a portmanteau of "television" and "marathon") is a televised fundraising event that lasts many hours or even days, the purpose of which is to raise money for a charitable, political or other purportedly worthy cause.

Phase II – FUND RAISING

CRICKET MATCH

• A cricket match of celebrities vs x cricket stars can be arranged to raised the funds.

• Funds can be generated through ticketing and corporate branding.

Here we will get double advantage. due to celebrities & Stars media & Brand will automatically be attracted and further more we can generate funds as well.

Phase II – FUND RAISING

CELLULAR & SALES DONATION CAMPAIGN

• We can tie up with the cellular & FMCG companies like telenor , mobilink, Tapal, Surfexcel & etc. to start a campaign in collabration with RMWO.

• In this campaign people will buy any product and on their sale RS.1 will be donated to RMWO account.

Phase II – FUND RAISING

CORPORATE VISITS

• In collaboration with the PR-agencies we can tie up RASHIDABAD tour for different corporate so that they can visit the projects and where they will receive a detailed brief about the project in the form of visit, literature and most important through Documentary Film.

• We can generate funds from various corporate visits as one of their CSR activity or campaign.

Phase II – FUND RAISING

EDUCATIONAL INSTITUTE VISITS

• we can tie up RASHIDABAD tour for different educational institutes so that they can visit the projects and where they will receive a detailed brief about the project in the form of visit, literature and most important through Documentary Film.

• We can generate funds from various institutes and also from the students as for building better homeland.

Phase II – FUND RAISING

INFOMERCIALS

• Infomercials with high frequency for about 15 days at various news channels.

Phase II – FUND RAISING

SPECTACULAR ACHIEVEMENT IS ALWAYS PRECEDED BY SPECTACULAR PREPARATION.

SUMMARY

As per the our objectives, Strategy &Campaign we believe we can nearly hitthe mark of our target as we are goingaggressively using all possible mediums.

We are not only creating awarenessamong the people but also we aremaking up there minds to do so as notall but many of them are our target inpresent and as well as in future.

Moreover through this campaign we cannot only generate funds but we are alsoteaching the audience where to spendwisely for the sake of humanity.

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