PR Guidebook to targeting bloggers

Type of bloggers

DOMAIN/ INDUSTRY SPECIFIC BLOGGERS – like tech, auto, mobile, android, travel, culture, fashion, lifestyle etc

PERSONAL BLOGERS or INDUSTRY/ CATEGORY SPECIFIC BLOGERS

INDIVIDUAL BLOGS or COLLABORATIVE BLOGS

TEXT/ PHOTO/ VIDEO BLOGS

Most Journalists are opening their own blogs

Journalists Bloggers

8 COMMANDMENTS while pitching to

bloggers

Comment First Pitch Later

1.

Preferably, first talk to them over the phone*

*Especially true for nascent bloggers – as they would not have dealt with PR professionals as much to understand what is wanted, how to go about it and how they can help.

2.

Get their details right3.

Show you know who they are

4.

Don’t stalk; but be persistent

5.

Send regular doses of information

6.

Press releases

“NO, I’d much rather be pitched a story idea that is tailored to my blog”

“YES, its nice to receive updates”

Do you send

them to bloggers

or no?

*It’s good to know their personal preferences as there are 2 sides of the coin.

7.

And finally…

Bloggers actively promote their

stories on Facebook and Twitter –track their tweets/

shares/ comments

8.

THANK YOU &

Hope this is of help