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PR Measurement Custom Dashboard

Date post: 22-Jan-2018
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Page 1: PR Measurement Custom Dashboard
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A Custom Dashboard in Google Analytics

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Custom PR Dashboarddeveloped by

Tinu Abayomi-PaulGoogle Analytics

Specialist

Sally Falkow APRPR Measurement

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PR Measurement Dashboard• Make it simple to get started with

measurement

• Track the relevant stats for PR

• See only the reports you need

• One glance snapshot

• Easy to drill down for more granular numbers

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DOWNLOAD THE DASHBOARDhttp://bitly.com/googleprdash

It’s FREE

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What’s in the Dashboard

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Social Sessions

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Social Referrals

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Real Time Visitors

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Real Time Visitors

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Measuring a Specific Campaign

SET THE GOAL

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Start with the Goals

SMART GOALS

– Specific – Measurable – Agreed Upon and Attainable – Realistic & Relevant – Time based

SMARTER GOALS

– Specific – Measurable – Agreed Upon and Attainable – Realistic & Relevant – Time based

– Evaluate – Revise

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GOALS

Reach women in New York Connecticut, New Jersey and Florida with an interest in:• Personal finance• Savings• Investment• Retirement planning

Raise awareness of the topic of Financial LiteracyIncrease awareness of the company as a thought leader on this topicIncrease clients from this demographic

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NATIONAL FINANCIAL LITERACY MONTH

• Media attention on women’s issues

• National Financial Capability Quiz shows dismal literacy rates in the US

• Women lag far behind men

• Only 22.8% of US women can answer all 5 questions correctly

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Placement

• Newsroom

• Facebook Post

• Facebook Ad (targeted)

• Pinterest (infog)

• Outreach to social media influencers

– Stumble Upon

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First Two Days of Campaign

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Referral Traffic

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1.38% to landing page – 348 downloads after two days

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Conversion Rate

Across industries, the average landing page conversion rate was 2.35%, yet the top 25% are converting at 5.31% or higher.

Ideally though, you want to break into the top 10% — these are the landing pages with conversion rates of 11.45% or higher.

Search Engine Land

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7 Days 13.8% conversion

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7 Days 13.8% conversion

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Referrers

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Social Referrers

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14 Days

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Referrers

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Social Network Referrers

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Facebook Ads Manager

AUDIENCE:

WOMEN OVER 35 IN NEW YORK, NEW JERSEY, CONNECTICUT AND FLORIDA

Interests:Financial Literacy, person al finance, saving, investment.

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45 Downloads

9% conversion rate

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Request the Cheat [email protected]

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DOWNLOAD THE DASHBOARD

http://bitly.com/googleprdash

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QUESTIONS?

Sally Falkow APR

[email protected]

888 243 3470


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