Date post: | 22-Nov-2014 |
Category: |
Business |
Upload: | crowdtamers |
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Trevor LonginoHead of Marketing & PR, GOG.com
PR Quest: The Adventure to Make your Game Famous!
Partner companies
100+Unique visitors / month
1.7M+
Downloaded games
10M+Countries with paying users
190+
GOG.com is the second-largest independent digital game distributor on the marketGOG.com is the largest 100% DRM-free
distributor in the world
YOU are a Public Relations contact for your company
Beginning Your Adventure
You Need 3 Things:
Honesty Creativity Delight
The Shield of Honesty
The Shield of Honesty
●When a Launch Goes Wrong ●What Went Wrong:
●Communication between devs and partners●Communication between devs and community
●What Went Right:●Team Members commitment to GOG.com values●Communication between GOG.com and community
The Shield of Honesty
●When You Don’t Prepare for Change ●What Went Wrong:
●Considering what the change meant to users●Informing users & communicating honestly upfront
●What Went Right:●Commitment to engage community more in discussion
Hey! Listen!
●Tell your fans when things go wrong--or right!
●Communicate Change Clearly
The Sword of Creativity
●A Double-Edged Sword ●What Went Wrong:
●We didn’t know how gamers made use of GOG●Once we were aware of strong reaction, didn’t adjust
●What Went Right:●GOG.com got massive press coverage●Learned a lot about our users & future marketing
The Sword of Creativity
●Doubling Down on Success●What Went Wrong:
●Too Much of a Good Thing●Coordinating Message Across All Media
●What Went Right:●Reputation Shift for Media●Massive coverage & foot traffic
The Sword of Creativity
Hey! Listen!
●Not all creative ideas are great ones
●Be obsessed with being different
The Triforce of Delight
Building Delight into your DNA
The Delight of Free
●50% of free copies given away to new accounts●33% of those new accounts come back to GOG & buy again
Note: You probably can’t give away your game--you’ll go broke.•but what *can* you give away? Walkthroughs, Let’s Plays, demos, etc..
The Delight of Fair
●Charging flat prices worldwide gets around $1 = €1 / £1●More than 10 million downloads coming from every country in the world
The Delight of Love
Hey! Listen!
●Find the unexpected awesome thing and do it
●When you delight people, they trust you and will want to buy the next game you make, too!
5 Things You Can Do Now
Speak Differently +
Encourage Involvement +
Show Excitement! +
Be Visible
Show Humanity + +
Hey! Listen!
●Honesty: talk like humans to your fans●Creativity: find the better way●Delight: surprise and amazement builds brands
Questions?
Hey! Listen!
●Honesty: talk like humans to your fans●Creativity: find the better way●Delight: surprise and amazement builds brands
Questions?
Hey! Listen!
●Honesty: talk like humans to your fans●Creativity: find the better way●Delight: surprise and amazement builds brands
Questions?
It’s Dangerous to Go Alone!