1. PR tips for startups 2. About Nextury Ventures Building and funding companies in Lithuania andEastern Europe Allocating $2m in 2014 to launch/incubate 10 startups Highest quality global ideas with $1b+ potential On traction scaling startups in the US and globally Attracting only the best talent Expanding the incubator/early stage fund toUkraine/Belarus/Russia in 2015 3. Why is public relations important for a startup 4. Question for to the audience:Why is public relations important for a startup? 5. A simple news story on your product or service could: Open the door to new sales opportunities, businesspartnerships, or investor interest attract talents to your startup help to become a thought leader 6. Example: How with a good story you can reach 390 millionaudience 7. Knowing Your Audience 8. Knowing who to address in your pitchesfor your news and press releases iscritical to getting any sort of coverage,reach, or results. 9. Startups target audience- Existing and potential customers- Reporters who are most relevant to Startupsidea- Potential investors- Potentialemployees 10. Best PR channels for startups 11. What your audience read- Techcrunch- VentureBeat- MuckRack- Go2web20- PSFK- StartupTunes- Local news portals and blogs. 12. .The 9 Types of Startup Press Release 13. We've launched 14. We've rolled out an amazing new feature 15. We've reached X amount of users 16. We've raised funding 17. We've hired someone awesome 18. We've partnered with a big company 19. We've expanded 20. We've been acquired 21. The Secrets of Successful PR. 22. Good startup product or idea 23. Right person to lead PR 24. Why you need to have the right PRperson 25. Good startup reputation 26. Do NOT send press releases duringbig events from Apple, Google etc. 27. Cooperation with journalists 28. How to pitch to the right Journalist 29. Making a database of journalists 30. Invites to startups events 31. Introducing updates before official launch 32. Sharing what will be next, plans 33. Giving extra interviews 34. PR is a long term investment, but it's one that will pay offin the end. 35. Thank you!alex@nextury.com