Consultancy Ltd. Presentation to

Dr. Peter Robbins, M.B.S(Research), PHD

• Experienced professionals, diverse backgrounds, practical experience

• DCU/Ryan Academy Business Innovation Programme Graduates

• Qualified as Trainers and Tutors

• Philosophy

• Innovative tools and strategies - Collaboration

• Grow people and business

The Company – What is iSmart?

Gerry Rellis

Sales & Marketing Background with companies such as Xerox,

Pitney Bowes, Océ, Kodak and International Experience in Middle East

Business Owner - Print Franchise

President Gymnastics Ireland

Alan O’Donohoe

Advertising Production Background – Advertising/Promotion Agencies

Business Owner - Fulfilment Services Company to Advertising Industry

Operations manager in a sound hire company

David Pitt

Chartered Engineer, Member of the Institution of Mechanical Engineers

Extensive experience in UK /Irish Companies

New Product Development/Innovation Manager in Henkel-Loctite

The People

Programme Outline

Why have a Career Clinic ? Having previous experience of unemployment we noticed

• Focus on traditional CV and Interview Skills

• Guidance towards predictable job types

• Education & Retraining without targeting

Unemployed people may find themselves

• Unsure of their skill set

• May want to change career

• May be unfamiliar with current jobs market

What we believe can work

• Clear step by step approach

• Tools and Techniques to use

• Game plan to be effective

Aims & Objectives

OBJECTIVES

1. Establish what the jobseeker has to offer and wants to do

2. Develop ways to communicate with potential employers

3. Create a personal Game Plan for each Participant

4. Increase the effectiveness of the jobseeker to secure a job

AIMS The primary aim is to prepare participants by giving them the tools to explore how to succeed in the current market

What if we use business thinking to help with job hunting?

Business + You = ?

• YOU are the Business The Personal Action Canvas is your business model, it is a

image of you (organisation) your skills (product) and your job requirements (value) and is designed to help you paint a complete picture of who you are where you want to be in your career and how you plan to progress your job hunting to achieve a successful outcome.

• Where are you now • Where do you want to be • How do you get there

Your business model describes how you recognise, focus and deliver your value while adapting to an ever changing world.

“Preparing you for Business”

“A Study of failure of owner manager businesses reported that two thirds of business failure could have been avoided if the opportunity was properly assessed at the concept and business planning stage”

Birley & Niktari 1995

Business Ignition has been designed to fill what we believe is a gap in the Irish

Market. There are numerous programmes & courses to get you starting a business, re-developing your business or getting you back to work!

Currently in Ireland, there is a heavy focus on the back end of business planning, over reliance on finance, banking, taxation, regulation and the bottom line.

iSmart believes that the correct tools and guidance will allow participants to enter their market feeling “Properly” prepared and confident that they can rise to the challenge.

Business Ignition is a highly interactive programme or series of workshops that combine Innovation, Design Thinking, Business Models with a practical approach to Market Research, Sales, Marketing and Business Execution.

On completion every individual will be able to fully understand their business “Game Plan”. They will be able to apply new business tools & methodologies, and ultimately position themselves on a new journey to succeed.

Business Ignition

Innovation & Creativity

Research Business Models

Creating Business

Game Plan

Sales Marketing Branding

Business Ignition

5 Stages to Achieving your Goal

• Innovation & Creativity – Stanford D- School

– Creative Thinking

– Problem Identification

– Brainstorming

– Design Thinking

– Value Chain Analysis

– Innovation Health Check

– Open Innovation

Business Ignition

• Market Research – Gap in the Market – Market in the Gap

– Customer Segmentation

– Market Analysis

– Market Mix

– Market Services

– Capturing \ Sustaining Value

Business Ignition

• Business Model – 9 Step Canvas : Alex Osterwelder

• Customer Segmentation

• Value Propositions

• Customer Relationships

• Channels to Market

• Revenue Streams

• Key Activities

• Key Resources

• Key Partners

• Cost Structure

Business Ignition

• Sales \ Marketing \ Branding – Sales Process

– Buying Process

– Marketing \ Advertising Tool Kit

– Business Brand \ Image

Business Ignition

• Creating Business Game Plan – New Product Development

– Meeting Your Bank \ Investor

– Business “Game Plan”

– Executing Business Plan

– Protection & Confidentiality

Business Ignition

Innovation & Creativity

Research Business Models

Creating Business

Game Plan

Sales Marketing Branding

Business Ignition

So - Who is this for?

• Business Ignition – Target Market – Springboard Graduates – Next Career Move

– Senior Enterprise- Over 50’s Entrepreneur’s

– New Business Start Up’s – Pre Business Planning

– Partnerships \ County Enterprise Boards

– SME \ Commercial Business \Corporate

Business Ignition

• Programme Objective – What will a Participant get from this Workshop

• How to develop and prepare a new Business “Game Plan”

• New Business Tools

• New Business Methodologies

• Bespoke Business Model for their business

• Understand ‘their’ market

• Ability to produce achievable Business Plan

• Confidence to deliver desired results from their ‘Plan’

Business Ignition

Business Ignition

How Much Does Business Ignition Cost: 3 Day Workshop €495.00pp 1 Day Workshop €195.00pp Costs based on Minimum of 12 Participants Delivered by Highly Experienced Qualified Professionals (min 2 per session)

All Relevant Material and Handouts included

Contact

Gerard M Rellis

087 2593330

info@ismartconsultancy.ie

G1 Calmount Park Ballymount Dublin 12

C o n s u l t a n c y L t d

Business Ignition

“Whenever you see a successful business,

someone once made a courageous decision.”

Peter F Drucker

Programme Outline

• Day 1

• Introduction & Aims & Objectives

• Innovation \ Creativity

– Team & Individual Interaction

• Market Research

– Value & Know How

– Team Exercise

• Business Model Canvas – Video

• Homework

Programme Outline • Day 2 - Aims & Objectives

• Business Model Canvas

– Interactive Canvas in Teams

• Sales Marketing

– Sales and Buyer Process

– Marketing Vs Sales Process

• Business Brand

– Understanding Brand

– Match Your Canvas to Brand

Programme Outline

• Day 3

• Creating Business Game Plan – Countdown • Innovation

• Creativity

• Market Research

• Business Models

• Sales, Marketing, Advertising & Branding

• Business Plan –operations, premises , staff, IP, Professional support, Financial & Legal

• Elevator Pitch

• Meeting Investor \ Business Angel

• Final Checks (contracts, legal status, product, operational plan)

• Ignition – Go Live

The Big Finish – Guest Speaker

Dr. Peter Robbins, M.B.S(Research), PHD