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PR TOMORROWNeville Hobson@jangles#FuturePR Hack Day, LondonJuly 23, 2015

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• Communicator• Blogger• Podcaster• Test pilot (shiny new objects)• Experimenter• Construction worker• Visualizer• Eternal optimist

http://www.nevillehobson.com/about/

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You can’t tell anyone anything new any more.

They already

Googled it.

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=

BehavioursMINDSET

Technology

} Drivers

Key Enabler

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The PR Agency of The Future

1. Put the client first

2. Recognize the need to specialize

3. Take everyone on the journey

4. Don’t throw the baby out with the bathwater

5. People remain our greatest asset

https://econsultancy.com/blog/65506-is-this-the-pr-agency-of-the-future

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What is your role in such a rapidly-evolving landscape ?

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Be…

• Relevant• Measurable• Valuable• Entrepreneurial

• Ethical• Open• Professional• Courageous

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How?

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This presentation deck and original content therein is copyright 2015 Neville Hobson. Some rights reserved.

Re-use of this deck permitted under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 license - read the license for terms.

Other presentations by Neville Hobson are available from Slideshare at http://www.slideshare.net/neville.

If you have questions or comment arising from your use of this deck, contact Neville Hobson:

+44 7577 997 222 neville@nevillehobson.com www.nevillehobson.com @jangles

PR TomorrowNeville Hobson

@jangles

#FuturePR Hack Day, London, July 23, 2015