1
Monday, February the 26th 2018 13:00 Opening, Traian Moșoiu street, no 71, room 101
Professor Flaviu Călin Rus, Ph.D., Vicerector of the Babeș-Bolyai
University
Professor Călin Emilian Hințea, Ph.D., Dean of the Faculty of Political,
Administrative and Communication Sciences
Professor Ioan Hosu, Ph.D., Head of the Department of Communication,
PR and Advertising
Professor Hans Peter Niedermeier, Ph.D., Hans Seidel Foundation
Germany
Professor Delia Cristina Balaban, Ph.D., Conference Chair
13 :30 Keynote speaker Professor Ludwig Hilmer, Ph.D., Rector of the
University for Applied Sciences Mittweida, Germany
Gamification- an Example Based Discussion about its Potential and
Motivation Strategies
14:30
Break
PR Trend. Strategic Communication
26-27 February 2018
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14:00
Pannel 1 , room T1, Mineri lor Street , no 85, FSPAC Bui lding
no 2
Moderator: Associate Professor Gheorghe I l ie Fârte, Ph.D. ,
University Al . Ioan Cuza, Iaș i
Professor Dumitru Borțun Ph.D. (SNSPA) - Lumea post-adevărului şi bătălia
interpretanţilor; războiul informaţional ca război semiotic (The post-truth world
and the battle of interpretants; the informational war as a semiotic war) Lecturer Aneta Gonța Ph.D. (State University of Moldavia) - Credibilitatea
presei în era falsurilor (The credibility of press in the era of forgeries)
Lecturer Andrei Alexandru Achim Ph.D. (Northern University Centre Baia
Mare) - Making news, breaking news and faking news. Verity, verisimilitude
and the contemporary news
Professor Sandu Frunză, Ph.D. and Iulia Medveschi (BBU) - Political branding:
Postmodern Power and the Construction of Political Identity
Prof. Ioan Gherghel, Ph.D. (Northern University Centre Baia Mare) - Fake news
și degradarea spațiului public (Fake news and the degradation of public
space)
Razvan Enache Ph.D. - Fake News and Fake Citizens for A Cheap
Democracy
14:00
Pannel 2, room T2, Mineri lor Street , no 85, FSPAC Bui lding
no 2
Moderator: Associate Professor Mădă l ina Moraru, Ph.D. ,
University Bucharest
Professor Daniela Rovența Frumușani Ph.D. and Alexandra Irimiescu Ph.D. (BU)
- Romanian women politicians and electoral campaigns.Case study: the local
2016 Romanian elections
Professor Ornat Turin Ph.D. (Gordon College of Education, Israel) -
Representation of women in advertising - What has changed after the Meetoo
campaign? And why has nothing changed?
Associate Professor Oana Băluță Ph.D. (BU) - Who is ‘not up to the job’?
Constructing gendered mediation of the first woman led Romanian Cabinet
Andreea Voina, Ph.D. (BBU) - Gendered Frames in Hillary Rodham Clinton’s
Wellesley Addresses
Lecturer Meda Mucundorfeanu Ph.D. and Lecturer Julia Szambolics Ph.D.,
(BBU) - Mapping Media Freedom - Case study: Romania
Associate Professor Ramona Hosu, Ph.D. (BBU) - Feminism & Divergence:
Current Opinion in Media
3
14:00
Pannel 3 , room T3, Mineri lor street , no 85, FSPAC Bui lding
no 2
Moderator : Associate professor Orsolya Vincze, Ph.D. , BBU
Tőkés Gyöngyvér Erika (BBU) - Identitatea de brand a companiilor de IT din
Cluj-Napoca. Aspecte ale identității de brand și prezentarea digitală a
acesteia prin intermediul paginilor web (Brand identity of IT companies in
Cluj-Napoca. Aspects of brand identities and their digital presentation through
web pages).
Biró Árpád Levente (BBU) - Edutainment – a new perspective in enaging
young audiences in Romanian performing arts institutions
Dorin Spoaller (BBU) - Social Media Distributed Gratification. Reputation
through dummy content distribution
Lavinia Voicu (BBU) - Gamification applied to user interface. A theoretical
perspective
Sonia Alexandra Ichim (BBU) - A theoretical perspective on persuasive
advertising
Ada Caraba (BBU) - Comunicarea Social Media în Artele Spectacolului
(Social Media Communication in Show Arts)
Viviana Maria Huțuleac (BBU) - Părinți emigranți în spațiul european și
educația media a copiilor acestora - studiu de caz al zonei rurale nord-estice
(Emigrant parents in the European space and the media education of their
children - case study of the North-Eastern rural area)
16: 15 Break
16:30
Pannel 1 , room T1, Mineri lor Street , no 85, FSPAC Bui lding
no 2
Moderator: Associate Professor Andreea Mogoș , Ph.D.
Professor Victor Silva Ph.D. (Universitad de Zaragoza) - Comunicación política
y crítica visual en España: del análisis del discurso a la imagen (Political
communication and visual critique in Spain: the analysis of the discourse to the
image)
Prof. Ricardo Zugasti Ph.D. and Prof. Juan Pablo Artero Ph.D. (Universidad de
Zaragoza) - Los nuevos espacios temáticos y dialógicos en Twitter en las
elecciones generales españolas de 2016 (The new thematic and dialogic
spaces on Twitter in the last Spanish general elections of 2016)
Lecturer Radu Meza Ph.D. (BBU) - Analyzing Romanian Political
Communication on Facebook (2015-2018)
Lecturer Veronica Cîmpian, Ph.D. (BBU) - Construction of Cultural and
Collective Identity in Protest Communication; Case Study: The 2017 February
Protests and freedom of choice in social media, in relation with traditional
media
4
16 :30
Pannel 1 , room T1, Mineri lor Street , no 85, FSPAC Bui lding
no 2
Moderator: Associate Professor Andreea Mogoș , Ph.D.
Continuation
Assistant Mihnea Stoica, Ph.D., (BBU) - Political Cynicism Online: Facebook
Reactions to the Vote Advice Application (VAA) for the 2016 Romanian
Parliamentary Elections
Irina Pop Ph.D. (Oradea University) - New Xenophobia. Migrations to Europe
as the New Challenges for Communicators
Natalia Vasilendiuc Ph.D., (BU) - Toate drumurile duc la Bucuresti."Revolutia" generatiei noastre (20 January 2018): Strategies of social media
communication of the recent public protest reflected on two online groups
Coruptia ucide and #600000 pentru rezistenta (All the road lead to
Bucharest. ”The Revolution” of our generation (20 January 2018): Strategies of
social media communication of the recent public protest reflected on two online
groups Coruptia ucide and #600000 pentru rezistenta.
16:30
Pannel 2, room T2, Mineri lor street , no 85, FSPAC Bui lding
no 2
Moderator: Associate Professor Mădă l ina Moraru Ph.D
Lecturer Mihaela Orzachevici, Ph.D. and Assistant Andrei Ando, Ph.D. (”Vasile
Goldiș” West University, Arad) - Key word trends of the unionists and the
„Facebook Generation” regarding the Great Union
Lecturer Anabella Beju, Ph.D. (”Lucian Blaga” University, Sibiu) - ocial
Networking Sites and Social Capital in Higher Education. A comparison
between German and Romanian Students
Associate professor Ioana Iancu, Ph.D., Lecturer Anișoara Pavelea, Ph.D. and
Lorina Culic (BBU) - Exploring links between narcissism, volunteering and well-
being among emerging adults
Lecturer Horia Mihai Bădău, Ph.D. (BU) - Efectele trecerii la comunicarea prin
imagini asupra alfabetului scris în Social Media (The effects of passing to the
communication through images over the written alphabet in Social Media)
Professor Delia Balaban, Ph.D., Maria Mustățea and Sorana Constantinescu
(BBU) - Social media networks unveiled. Mapping the Romanian and German
youth
Lecturer Camelia Cușnir, Ph.D. (BU) - Implicarea influencerilor în campaniile
de comunicare (The implications of influencers in communication campaigns)
5
16:30
Pannel 3 , room T3, Mineri lor street , no 85, FSPAC Bui lding
no 2
Moderator : Associate professor Ioana Iancu Ph.D. , BBU
Adrian Mleșnițe (BBU) - TV Trinitas - un canal important de comunicare al
Bisericii Ortodoxe Române (TV Trinitas - an important communication channel
for the Romanian Orthodox Church)
Silvan Covaci (SNSPA) - Prezența Bisericii Ortodoxe Române în mass-media.
(The presence of the Romanian Orthodox Church in mass-media)
Codruța Barb (BBU) - Steps in the Development of Creative Industries in Cluj-
Napoca. Case study Transilvania International Film
Francine Jaomiosa (BU) - New Media - Rolul Facebook în comunicarea
politică online. Studiu de caz - Analiza strategiilor discursive ale candidatului
Klaus Iohannis în campania prezidențială din 2014. (New Media - The role of
Facebook in online political communication. Case study - The analysis of
discursive strategies of the candidate Klaus Iohannis in the presidential
campaign of 2014).
Arina Moga (BU) - Strategii de poziționare ale televiziunilor de știri din
România (Positioning strategies of news televisions from Romania)
Tuesday, February the 27Th 2018 9:00
Pannel 1 , room T1, Mineri lor street , no 85, FSPAC Bui lding
no 2
Moderator: Professor Daniela Roven ța Frumușani , Ph.D. , BU
Associate professor Mădălina Moraru, Ph.D. (BU) - To block or not to block
online advertisements-challenge to young Romanian consumers
Associate professor Aurelia Vasile, Ph.D. (BU) - Advertising in the Post-Truth
Era Enthymematic and Fallacious Argumentation in Slogans
Associate professor Kádár Magor, Ph.D. (BBU) - International economic
mobilization campaign case study
Associate professor Andreea Mogoș, Ph.D. (BBU) - Self-branding and social
values construction on Instagram. The case of #photooftheday trending topic
Ilkin Esen Yildirim (University Ankara, Turkey) - Consuming Artworks or
Products: A Semiotic Analysis of Ford and Merinos Commercials
Ramona Onciu, Ph.D. (BBU) - Dissemination strategies of European universities
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9:00
Pannel 2, room T2, Mineri lor street , no 85, FSPAC Bui lding
no 2
Moderator: Lecturer Corina Rotar, Ph.D. , BBU
Professor Luis Veres, Ph.D. (Universidad de Valencia) - Propaganda, eficacia
comunicativa y perpetradores de atentados: de Al-Qaeda a ISIS (Propaganda,
communicative efficacy and the perpetrators of attempts: from Al-Qaeda to
ISIS)
Juan del Valle (University Groeningen) - Communication, Power, and
Technology in Jose Ricardo Morales
Lecturer Mădălina Bălășescu Ph.D. (BU) - Promo-jurnalism. Noi atribute ale
unei “vechi” profesii. (Promo-journalism. New attributes of an ”old” profession).
Lecturer Olesea Moiseev (Coblean) (State University of Moldavia) - Informația
de interes public. Un deziderat al existenței și competenței sociale (The
information of public interest. A wish of social existence and competence)
Associate professor Regis Roman, Ph.D. (”Aurel Vlaicu” University, Arad) -
Libertatea experimentală (Experimental liberty)
Professor Ionel Narița, Ph.D. - (West University, Timișoara) - Acte de
comunicare compuse (Composed acts of communication)
9:00
Pannel 3 , room T3, Mineri lor street , no 85, FSPAC Bui lding
no 2
Moderator: Lecturer Anișoara Pavelea Ph.D. , BBU
Lilia Mîndru (BU) - Digitalizarea presei feminine din România și Republica
Moldova (The digitalization of the feminine press from Romania and the
Republic of Moldavia)
Cristina Filip (BBU) - Internal branding in higher education institutions. A case
study on administrators representations on branding
Călin Crainic (BBU) - Tehnici generatoare de divergență în publicitatea din
presa anilor 90 (Divergence generative techniques in the 90s advertising
press)
Ruxandra Ursache (BBU) - Branding în instituțiile de învățământ superior.
Studenții, clienți ai universităților (Branding in the superior education institutions.
Students, clients of universities)
Nicolai Gori (BBU) - Comunicarea etică în organizațiile politice în campaniile
electorale (Ethical communication in the political organisations in the electoral
campaigns)
Iulia Macaria (BBU) - The French influence on Romanian cosmetic and fashion
advertisements in the Interwar period
Ionuț Cazan (BBU) - Public Institutions Digitalization. An Eastern European
Country case study
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1 1 :00
Coffee break, rooms T4 and T5
1 1 : 15
Pannel 1 , room T1, Mineri lor street , no 85, FSPAC Bui lding
no 2
Moderator: Associate professor Oana Bă lu ță , Ph.D. , BU
Professor Ioan Hosu, Ph.D. (BBU) - Cunoaștere și comunicare în epoca post-
adevăr (Knowledge and communication in the post-truth era)
Associate professor Gheorghe-Ilie Fârte, Ph.D. (”Alexandru-Ioan Cuza”
University, Iași) - Dimensiunea expresivă a bârfei la locul de muncă (The
expressive dimenssion of the gossip at the workplace)
Lecturer Maria Sinaci, Ph.D. (”Vasile Goldiș” West University, Arad) - Luarea
deciziei etice în Relațiile Publice (Taking an ethical decision in Public Relations)
Associate professor Silvia Grossu, Ph.D. (State University of Moldavia) -
Discursul epidictic actual: repere de legitimare identitară a instituției (The
present demonstrative discourse: benchmarks for the identitary legitimation of
the institution)
Melinda Izabela Achim (Northern University Centre Baia Mare) - Newsletter-
ul - formă mai mult sau mai puțin mascată de publicitate (The newsletter - a
more or less masked form of advertising)
Flavia Topan - Medical PR
1 1 : 15
Pannel 2, room T2, Mineri lor street , no 85, FSPAC Bui lding
no 2
Moderator: Associate professor Mirela Abrudan Ph.D. , BBU
Associate professor Mihaela Frunză, Ph.D., Lecturer Iulia Grad, Ph.D. (BBU) -
Advertising, simulacra and hyper-reality
Laura Nistor (Sapientia University) - Fashion adoption groups and fashion-
involvement among Transylvanian students
Lecturer Corina Rotar, Ph.D. (BBU) - Rolul comunicării nonverbale în predare
(The role of nonverbal communication in teaching)
Michael Sturdza - Automated Framing Function Analysis: A Rule Based System
for News Media Text
Stefanie Walter (University for Applied Sciences) - Framing im populistischen
Bewegungen.(Framing in populist movements)
8
15 :30
Plenary session Traian Moșoiu street , no 71 , room 101
Keynote speaker
Professor Al ina Bârgăoanu Ph.D. (SNSPA)
Emerging media - the new "global despots". How much technology
and good old fashion psychology?
Member of the High-level Expert Group on Fake News,
European Comission
16:30
Ideology, technology and democratic processes
17 :30
Plenary session conclusions, Room 101 , Traian Moșoiu
street , no 71 , room 101