PRACTICAL & IMPACTFUL VIDEO STRATEGIES FOR CONTENT TEAMS OCTOBER 2017
INTRODUCTION TO MEREDITH
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Multimedia Media company
– Leaders in food, home, parenting and
health content; brands include Better
Homes & Gardens, Allrecipes, Parents,
SHAPE, and Martha Stewart
– Distribution platforms across national
and local television, print and digital
– Reach 110MM U.S. women; 70% of
millennial women
MEREDITH VIDEO CONTENT
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PLATFORM-FIRST APPROACH
Data-informed video content to engage and increase audience reach by platform
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360 / VR
LIVE
SHORT FORM VOD
FORMATS PLATFORMS
MEMES
TV
OTT
DISTRIBUTION
DIGITAL
LONG FORM VOD
DATA & INSIGHTS
FACEBOOK LIVE EXAMPLES
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• 700 Facebook Live
Broadcasts
• 22 Brands
• 42MM+ Views
FACEBOOK LIVE CASE STUDY: BEST PRACTICES
“Hatching a Hatchimal” Learnings • Leverage Social Listening and other data on audience trends • Audience Curiosity • Experimental Content - How long will it take? • Access & Vicarious Experiences • Promise an End Product that Pays Off
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