PRACTICAL ISSUES AND GUIDELINES FOR INTERNATIONAL INFORMATION DISPLAY

NURAY AYKIN AND ALLEN MILEWSKI, AUTHORS

Misha Jameson

Internationalization and

Localization

Conceptual and

Practical

“Internationalization is about taking the rest of the world seriously…”

National Communication Association

“The aim of localization is to give a product the look and feel of having been created for the target market and to eliminate, or at least minimize, local sensitivities.”

Globalization and Localization Association

Pragmatic Concerns: Global and Local

GLOCL

Graphics and Icons Language: Rendering and

Translating Data Object Formatting Color Layout

Graphics and Icons

Considerations

Simple design Best = no text Second best = text overlays Universally recognized objects If not culture free, then different

for each culture Sensitive images Maps Directionality/order

Graphics and Icons

Simple design

Graphics and Icons

No text -or-Text Overlay

Nikon vs. Canon

Graphics and Icons

Universal objects

Graphics and Icons

Culture-free -or- Different for each

Graphics and Icons

Sensitive Images:Animals (and people)

Graphics and Icons

Sensitive Images:

Maps

Graphics and icons

Directionality

Language Rendering

Japanese?

ScriptsKanjiKana

HiraganaKatakana

Romanji

Chinese?

DialectsMandarin CantoneseMainland China Taiwan

ScriptsSimplified TraditionalChinese ChineseChina & Singapore Taiwan & Hong Kong

Language Rendering

Character Sets ASCII ISO 8899 Family Unicode UTF-8

Hardware: QWERTY vs. AZERTY vs. ______

Paper Size Letter vs. A2

Fonts Leading issues Ornateness Appropriate to TL Availability Monospaced or

proportional in TL Test Your Fonts

Data Objects

Dates MM-DD-YYYY DD,MM,YYYY YYYY.MM.DD

Times 6:00 PM 18:00

Calendars 2015 = 1393 Holidays Start of week – Sunday

or Monday?

Numeric formats 123,456.00 123.456,00 123 456,00 12,34,56.00

Negatives -123 123- (123) [123]

Data Objects

Addresses Phone numbers Currency symbols Metric vs. (US and

UK) Imperial Celsius vs.

Farenheit

Type units: A point by any other name may not be the same (size)

Clothing: 12-42-14

Color

Taste the rainbow of cultural miscommunication

Color

Orange = inexpensive goods?

Red = danger, anger, stop?

Practical Issues and Guidelines for International Information Display

Thank you

Not optional Be aware Think it through Look it up Ask Test Cultures = clichés

Worth a thousand words http://www.natcom.org/international / http://www.gala-global.org/what-localization http://eofdreams.com/data_images/dreams/camera/camera-07.jpg https://www.iconfinder.com/icons/191255/camera_icon http://www.softicons.com/system-icons/windows-8-metro-invert-icons-by-dakirby309/mail-icon http://www.dwell.com/furniture-and-products/slv-galvanized-rural-mailbox http://www.nationalmailboxes.com/apartment.html http://www.eventprophire.com/themes/british/british-post-box-prop http://www.alltackle.com/fish_mailboxes.htm http://www.ljpmailboxes.com/Wall-Mount-Mailbox.html http://cdn.littleworldgifts.com/media/uploads/images/large/spring10/bowlerhat_hero.png http://www.antique-japan.com/jze611-3-brown-yellow-japanese-straw-hat http://stmichaelscathedral.blogspot.com/2010_10_01_archive.html https://confluencetours.wordpress.com/category/travel/page/2 / http://www.millionlooks.com/accessories/top-15-crazy-hats / http://www.blogtap.net/what-are-blog-tags-and-what-purpose-do-they-serve / http://www.psdgraphics.com/3d/pink-piggy-bank / http://d4nations.com/webpubl/articles/swine-pig--- the-meaning-of-the-word-swine-or-pig.html http://news.nationalgeographic.com/news/2014/03/140328-disputed-territories-geography-russia-crimea / http://wallpaper-kid.com/hermes-logo-wallpaper.htm https://

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