Date post: | 21-Jun-2015 |
Category: |
Technology |
Upload: | martin-shen |
View: | 161 times |
Download: | 0 times |
Grow your mobile audiencePractical tips for early-stage entrepreneurs
A little about me…
• Runs a rev-gen biz.
• We do a lot of FB ads.
• I help other startups with mobile acquisition.
• Believes mobile is for pros + web is better for beginners.
A little about you…
… building for an American/Euro audience
… not a game (likely utility + local)
… have a limited paid acquisition budget
Lesson #1
Mobile customer acquisition isn’t that different from any customer acquisition.
The key to success is defining success.
Lesson #2
Lowball CPI = $3
if LTV < CPI
then ERROR
rough math time!
“Build and they will come” is the exception
Lesson #3
Things that don’t work…
• Excessive App Store Optimization.
• 3rd party app stores, nearby apps & passbook.
• Going/hosting events.
• Adding a share button.
• QR Codes
Things you can do…
• Small app size
• ASO = good ratings, opens, basic text
• Press (esp. for techies in their 20s)
• Be a really cool app (ie. Shazam)
Ads work but take some skill.
Lesson #4
Nothing else will work in your budget.
Use Facebook Ads. Period.
FB Ads 101
• If your target on FB is over 500,000 people … you’re going to get a lot of click fraud.
• Budget a minimum of $10,000 for testing only.
• Do newsfeed ads with viral pictures.
• Reasonable CPI is $0.75 - $7.00.
Now for some good organic channel examples…
Refer for $$$Venmo, Uber, Lyft, Sidecar, Flywheel
Local Network AffectTinder, Lulu, Foursquare
Spammy Invite Your FriendsHangtime, Candy Crush Saga
Grow on other channels#kik, #kikme, #snapchatme
How to find new channels
• Mobile focused (Web to mobile conversion is crap.)
• Targeted is more important on mobile.
Targeted Email Ad Campaigns
Reply to problems on Twitter
[email protected]’re hiring.