+ All Categories
Home > Documents > PRACTICAL WORKSHOP Typography – American …...Typography – American Psycho BRIEF 1. Examine the...

PRACTICAL WORKSHOP Typography – American …...Typography – American Psycho BRIEF 1. Examine the...

Date post: 06-Jul-2020
Category:
Upload: others
View: 5 times
Download: 0 times
Share this document with a friend
2
UAL L3 Diploma & Ext. Diploma//Graphic Design Tutor//Russell Squires PRACTICAL WORKSHOP Typography – American Psycho BRIEF 1. Examine the typographical elements of ‘Patrick Bateman’s’ business card and recreate it as close as you can. Now duplicate it, using your details. Make sure that the sizing, spacing and overall design match. P.T.O. for an example. 2. Now construct another typographic based business card; without using logos, symbols. This time, choose any font’s you wish and experiment with the layout, spacing, size and colour. OBJECTIVES The learners will: Identify and deconstruct a source of typographic design from pop-culture. Analyse the contextual authority of different typefaces. Develop their research and visual analysis skills. Evaluate the strength and influence typography has on the design. EVIDENCE 3.5” x 2” mock business cards design in either Photoshop or Illustrator. Annotated research & experiments. STRETCH & CHALLENGE Start experimenting with the structure of font; investigate its potential in being adapted and modified to form other design elements. Build upon this by researching into ‘monograms’. BUSINESS CARDS With today’s printing technology, creating luxury and graphical based business cards is easy. However, a good typographical design can be more commanding and striking. TYPOGRAPHY DESIGN IS Not just about the font you select, it is about the entire visual arrangement of the lettering and its suitability to the requirements of the brief. About the size, composition and colour all govern the visual appearance and reading of your information. About the subtle, yet challenging art of arranging type, which compliments the copy and does not distract or make the reading and interpretation a challenge. A good font will stand the testament of time; some fonts that you use, or see on a daily basis, may well have been created decades if not centuries ago. GARAMOND is one such font.
Transcript
Page 1: PRACTICAL WORKSHOP Typography – American …...Typography – American Psycho BRIEF 1. Examine the typographical elements of ‘Patrick Bateman’s’ business card and recreate

UAL L3 Diploma & Ext. Diploma//Graphic Design Tutor//Russell Squires

PRACTICAL WORKSHOP Typography – American Psycho

BRIEF 1. Examine the typographical elements of ‘Patrick Bateman’s’ business card and recreate it as close as you can. Now duplicate it, using your details. Make sure that the sizing, spacing and overall design match. P.T.O. for an example.

2. Now construct another typographic based business card; without using logos, symbols. This time, choose any font’s you wish and experiment with the layout, spacing, size and colour. OBJECTIVES The learners will: • Identify and deconstruct a source of

typographic design from pop-culture. • Analyse the contextual authority of

different typefaces. • Develop their research and visual

analysis skills. • Evaluate the strength and influence

typography has on the design. EVIDENCE • 3.5” x 2” mock business cards design

in either Photoshop or Illustrator. • Annotated research & experiments.

STRETCH & CHALLENGE Start experimenting with the structure of font; investigate its potential in being adapted and modified to form other design elements. Build upon this by researching into ‘monograms’.

BUSINESS CARDS

With today’s printing technology, creating luxury and graphical based business cards is easy. However, a good typographical design can be more commanding and striking.

TYPOGRAPHY DESIGN IS Not just about the font you select, it is about the entire visual arrangement of the lettering and its suitability to the requirements of the brief.

About the size, composition and colour all govern the visual appearance and reading of your information.

About the subtle, yet challenging art of arranging type, which compliments the copy and does not distract or make the reading and interpretation a challenge.

A good font will stand the testament of time; some fonts that you use, or see on a daily basis, may well have been created decades if not centuries ago. GARAMOND is one such font.

Page 2: PRACTICAL WORKSHOP Typography – American …...Typography – American Psycho BRIEF 1. Examine the typographical elements of ‘Patrick Bateman’s’ business card and recreate

“Tha

t’s b

one.

A

nd t

he l

ette

ring

is

som

ethi

ng

calle

d S

I L I

A N

R A

I L.

“Egg

shell

with

Romalian

type

.”

“Loo

k at

th

at SU

BTLE

of

f-whit

e co

lorin

g. Th

e ta

stef

ul thick

ness

of i

t. O

h, m

y G

od. It

eve

n ha

s a w

ater

mar

k.”

“Rais

ed le

tterin

g, pa

le ni

mbu

s. W

hite

.”


Recommended