PracticeWEB

Richard Sergeant

Head of Sales and Marketing

www.practiceweb.co.uk

Focus for today

• What is your firm trying to achieve with its website?

• Strategies to incorporate the web into marketing and client service

What is your firm trying to achieve with its website?

• Step One – Setting up your site for success

• Value – Your site is delivering value if it is aligned to the objectives of your business

• Focus- What are these objectives? • Signposts – Channels which reflect your

objectives• Propositions – Robust Service propositions

Propositions

Triangle Usability Theory

Content

Resources Contact

Service Page Example

Content

Business Start Up Service

Resource ContactStart up information guides Partner details

Start up Claculator Online Form

Other Propositions

• Services• Sectors• Specialist areas• Partners/Staff• Location

Why is this important

• Compact, concise, useful and informative• What more could a user want?• Opens up other areas of your site• Aids Cross selling• Not everyone arrives via your homepage• Great for search engines

Marketing & Client Services

• Principle one: There is no difference between online marketing and offline marketing- there is just marketing. Only the medium is different.

• Principle two: Anything you do offline can be supported and/or replicated online.

Activity Website

Budget Reports

Seminars

Other activities that your site could help with…

• Newsletters – weekly, monthly• Brochures• Events you attend • Networking• Client Referrals• Golf Days• Sponsorships

More that we can discuss

• capturing sales leads and data• integrating with your business development and

CRM approach• Online service delivery, and collaborative tools• Integrating sound basic financial principles to

your clients e-business approaches

PracticeWEB

Richard Sergeant

Head of Sales and Marketing

rsergeant@practiceweb.co.uk

0117 915 9600

www.practiceweb.co.uk