C O S M E T I C S

SWOTStrengths (internal)

International known company Knowledge about the industryAppropriate staff  

 

Weaknesses (internal)Outdated productsNumber of productsUnattractive cataloguePoor quality of productsNot able to reorder popular productsOutdated supply-chain 

Opportunities (external)New productsNew suppliersCheaper materials

Threats (external)Rising markets 

Changes in HazelDividing Hazel cosmetics in 3

sectorsHazel BeautyHazel TeenHazel Men

Mission statment

The mission of Hazel cosmetics is to provide women and men in every age with high class beauty products. Focusing on natural based products without the use of any kind of animal experiments, Hazel cosmetics is a role model in the cosmetic industry for sustainable production.

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