#ReputationMatters

Objectives

Stimulate debate

Intellectual content

Encourage conversation

http://www.slideshare.net/Mattcartmell/220714-toolkit-the-economics-of-reputation-37538296?ref=http://

www.prca.org.uk/default.asp?pid=2095

What is reputation?

Why has reputation become a critical issue?

How does reputation create value?

How can reputation be measured?

How is reputation created?

SHEILA MITCHELL, Marketing Director, Public Health England

NIGEL GILBERT, Chief Marketing and Communications Officer, TSB Bank

GEORGE PASCOE-WATSON, Partner Portland

CHRIS SATTERTHWAITE, Chris Chief Executive, Chime Communications

ZITAH MCMILLAN, Director of Communications and International, Financial Conduct Authority

SUE GARRARD, Senior Vice-President of Communications and Sustainable Development, Unilever

AMANDA MACKENZIE, Chief Marketing and Communications Officer, Aviva

George Pascoe-WatsonPartnerPortland

Amanda MackenzieChief Marketing and Communications OfficerAviva

Zitah McMillanDirector of Communications and International Financial Conduct Authority

What is reputation to you? Why has reputation become a critical issue?

How is reputation created?

“The communications professionals view”

“The public’s view”

PR Council

IOD Scotland

Lansons

Social Media

Your organisation?