ACME WIDGET CO.
This is a template for a presenta0on for the CFO before you explain why your budget format has changed for 2014.
ACME WIDGET CO.
Back Then:
ACME
The Universe
ACME WIDGET CO.
Today:
The Universe
The Customer
ACME WIDGET CO.
The Customer is in control now.
ACME WIDGET CO.
That means…
our marketing must change.
ACME WIDGET CO.
Let’s acknowledge reality and put the
CUSTOMER
in the center of what we do.
ACME WIDGET CO.
To do that, we need to have flexibility.
ACME WIDGET CO.
We (you & me) need to work together.
ACME WIDGET CO.
We (you & me) need to be agile.
ACME WIDGET CO.
So my budget looks different.
ACME WIDGET CO.
Because this is what’s best for Acme.