14
Pre Production Pre Production The making of your music The making of your music website… website…
Pre ProductionPre Production
The making of your music The making of your music website…website…
Scenario Scenario
You are a production company You are a production company (no more than 4 people)(no more than 4 people)
You need to find an artist to You need to find an artist to promotepromote
Why would the artist choose Why would the artist choose your ideas?your ideas?
What is unique about your What is unique about your production company?production company?
Your Production CompanyYour Production Company
What is the name of your What is the name of your production company?production company?
Who is in your production Who is in your production company?company?
What is their job role?What is their job role?
Job rolesJob roles
Director Director Production schedule, Ideas, storyboards, Production schedule, Ideas, storyboards,
filming, locations, character casting, promotionsfilming, locations, character casting, promotions Camera OperatorCamera Operator
Film the Music video, storyboards, call sheets, Film the Music video, storyboards, call sheets, shot lists, promotionsshot lists, promotions
Producer Producer Budget, risk assessments, actor release forms, Budget, risk assessments, actor release forms,
permissions and copyright, promotionspermissions and copyright, promotions EditorEditor
Storyboards, edits the film, distributes, what Storyboards, edits the film, distributes, what channel? Where is it advertised?channel? Where is it advertised?
The artist The artist
What artist will you be What artist will you be promoting?promoting?
Choose an artistChoose an artist Can you get permission to use Can you get permission to use
their music?their music? Why do you want to promote Why do you want to promote
them?them? Have you got an artist portfolio?Have you got an artist portfolio?
Check Check this this portfolio outportfolio out
PromotionPromotion
How will you promote the music How will you promote the music artist?artist?
banner
Interactivitysynergy
Video
Direct mode of address
User Generated Content (shown underneath)
Typography
Scrolling text
News and Information
Hypertext/hyperlink
Artist name/Band Name
Links to social networking sites
Navigation Bar/Tabs
Giant header
Multi Media features
Interactive features
Merchandise
Industry links
How to promote an artist?How to promote an artist?
Music videoMusic video MerchandiseMerchandise
What sort of merchandise?What sort of merchandise? PostersPosters
Where would you place posters?Where would you place posters? DigipaksDigipaks
What would your digipak look like?What would your digipak look like? ToursTours
Where Where BusBus TV AdvertsTV Adverts MagazinesMagazines Social networking sitesSocial networking sites
Music videoMusic video
What genre of music video?What genre of music video? What conventions will you use?What conventions will you use? What techniques will you use?What techniques will you use? What style of music video will What style of music video will
you make?you make?
