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1 Pre session polls What level of study are you? Access Level 1 Level 2 Level 3 Postgraduate What would you consider is your main area of study? Arts Languages (English & other) Social sciences Business and law Science Engineering or technology Maths Health sciences Education Sports OTHER Have you been to any student hub live online events before? Yes previous writing retreat session(s) Yes exam / EMA workshops Yes Essay writing workshops Yes other No (but have listened to one or more recording) No (didn’t have time) No (wasn’t aware of before now)
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Page 1: Pre session polls - studenthublive.open.ac.ukstudenthublive.open.ac.uk/sites/studenthublive.open... · advertising campaign that you remember as really sticking in your mind and explain

1

Pre session pollsWhat level of study are you?

• Access

• Level 1

• Level 2

• Level 3• Postgraduate

What would you consider is your main area of study?

• Arts

• Languages (English & other)

• Social sciences• Business and law

• Science

• Engineering or technology

• Maths

• Health sciences

• Education • Sports

• OTHER

Have you been to any student hub live online events before?

• Yes previous writing retreat session(s)

• Yes exam / EMA workshops

• Yes Essay writing workshops

• Yes other• No (but have listened to

one or more recording)• No (didn’t have time)• No (wasn’t aware of

before now)

Page 2: Pre session polls - studenthublive.open.ac.ukstudenthublive.open.ac.uk/sites/studenthublive.open... · advertising campaign that you remember as really sticking in your mind and explain

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Initial polls

What is your main reason for coming along this evening?

What does writing for visual purposes mean to you?

Page 3: Pre session polls - studenthublive.open.ac.ukstudenthublive.open.ac.uk/sites/studenthublive.open... · advertising campaign that you remember as really sticking in your mind and explain

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Writing for visual purposes

Posters, powerpoint, results, graphs etc

Page 4: Pre session polls - studenthublive.open.ac.ukstudenthublive.open.ac.uk/sites/studenthublive.open... · advertising campaign that you remember as really sticking in your mind and explain

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Introductory video

• Here’s one we prepared earlier.

Page 5: Pre session polls - studenthublive.open.ac.ukstudenthublive.open.ac.uk/sites/studenthublive.open... · advertising campaign that you remember as really sticking in your mind and explain

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Breakout practice

• To get used to the breakout room format have a brief (2 minute) discussion on the video that you have just watched and make a couple of notes that you can then bring back to the main plenary.

• To speak remember the microphone activation (which will be shown in the room too)

• You can copy any of the notes you make in the chat there into a document or your clipboard so you can share them in the main room

• Remember to check the number of the room you are in (shows at top of chat pod as “chat x breakout y”) in case of connection issues and for bringing back information.

Page 6: Pre session polls - studenthublive.open.ac.ukstudenthublive.open.ac.uk/sites/studenthublive.open... · advertising campaign that you remember as really sticking in your mind and explain

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Plenary Sharing from breakout practice

Page 7: Pre session polls - studenthublive.open.ac.ukstudenthublive.open.ac.uk/sites/studenthublive.open... · advertising campaign that you remember as really sticking in your mind and explain

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PowerPointOr any presentation software

Page 8: Pre session polls - studenthublive.open.ac.ukstudenthublive.open.ac.uk/sites/studenthublive.open... · advertising campaign that you remember as really sticking in your mind and explain

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Powerpoint isn’t…

• Just a load of text put on a slide that you can then read out to your audience in a monotone without catching breath and without giving them the opportunity to have the ability to read it all for themselves.

Page 9: Pre session polls - studenthublive.open.ac.ukstudenthublive.open.ac.uk/sites/studenthublive.open... · advertising campaign that you remember as really sticking in your mind and explain

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What is it then?

• Software

• Possibility

• A prompt

• A showcase

• Multimedia

Page 10: Pre session polls - studenthublive.open.ac.ukstudenthublive.open.ac.uk/sites/studenthublive.open... · advertising campaign that you remember as really sticking in your mind and explain

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Chocolate bars are better than boxes

A presentation

Page 11: Pre session polls - studenthublive.open.ac.ukstudenthublive.open.ac.uk/sites/studenthublive.open... · advertising campaign that you remember as really sticking in your mind and explain

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Example 1

• Bars are more easily transportable

• Bars are what you want and don’t include random coffee creams or Turkish delight

• Bars stay in the format you want them (unless you drop them)

• Bars can easily be used to make other things

• If a bar melts it tastes similar, if a box melts you have a mess of tastes.

• Boxes make for nicer gifts

• Boxes have more variety.

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Example 2

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Example 3

• “Mr Norris received a bar of dark chocolate for his birthday and was happy as it was one he liked and he didn’t have to pick through ones he didn’t”

• Mrs Jones received a bar of white chocolate for her birthday and was not happy as she loves the fun of selection in a box”

Page 14: Pre session polls - studenthublive.open.ac.ukstudenthublive.open.ac.uk/sites/studenthublive.open... · advertising campaign that you remember as really sticking in your mind and explain

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PostersAcademic and advert

Page 15: Pre session polls - studenthublive.open.ac.ukstudenthublive.open.ac.uk/sites/studenthublive.open... · advertising campaign that you remember as really sticking in your mind and explain

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Poll

• Please name a bill board / poster advertising campaign that you remember as really sticking in your mind and explain why it stuck in your mind

• Did you like the brand / product being advertised?• Yes

• No

Page 16: Pre session polls - studenthublive.open.ac.ukstudenthublive.open.ac.uk/sites/studenthublive.open... · advertising campaign that you remember as really sticking in your mind and explain

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Why?

• Advertising / information posters are about conveying information and being clear.

• They aren’t about the art, they are about the message

Page 17: Pre session polls - studenthublive.open.ac.ukstudenthublive.open.ac.uk/sites/studenthublive.open... · advertising campaign that you remember as really sticking in your mind and explain

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Key features

• Advert shows a benefit

• Makes you identify

• Makes you want something

• Is arresting or catchy

Page 18: Pre session polls - studenthublive.open.ac.ukstudenthublive.open.ac.uk/sites/studenthublive.open... · advertising campaign that you remember as really sticking in your mind and explain

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OU TV posters

Page 19: Pre session polls - studenthublive.open.ac.ukstudenthublive.open.ac.uk/sites/studenthublive.open... · advertising campaign that you remember as really sticking in your mind and explain

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OU TV posters

Page 20: Pre session polls - studenthublive.open.ac.ukstudenthublive.open.ac.uk/sites/studenthublive.open... · advertising campaign that you remember as really sticking in your mind and explain

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Academic posters

• Web tour

Page 21: Pre session polls - studenthublive.open.ac.ukstudenthublive.open.ac.uk/sites/studenthublive.open... · advertising campaign that you remember as really sticking in your mind and explain

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Breakout room activity

• You will have 10 minutes to discuss what you have learnt about academic and visual posters and how you could see yourself working with this information

• There will be some prompt questions for you to think about to help you formulate your discussions.

• You can use the chat pod available to write answers or discuss on microphone

• Remember to check the number of the room you are in (shows at top of chat pod as “chat x breakout y”) in case of connection issues and for bringing back information.

Page 22: Pre session polls - studenthublive.open.ac.ukstudenthublive.open.ac.uk/sites/studenthublive.open... · advertising campaign that you remember as really sticking in your mind and explain

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Breakout activity 1 What makes a good visual poster

Page 23: Pre session polls - studenthublive.open.ac.ukstudenthublive.open.ac.uk/sites/studenthublive.open... · advertising campaign that you remember as really sticking in your mind and explain

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Breakout PlenaryWhat do you want to share from your discussions?

Page 24: Pre session polls - studenthublive.open.ac.ukstudenthublive.open.ac.uk/sites/studenthublive.open... · advertising campaign that you remember as really sticking in your mind and explain

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Graphs Using them to good effect

Page 25: Pre session polls - studenthublive.open.ac.ukstudenthublive.open.ac.uk/sites/studenthublive.open... · advertising campaign that you remember as really sticking in your mind and explain

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Polls

• Do you have to create graphs as part of your module?• Yes

• No

• Unsure

• Do you have to create graphs as part of your work / elsewhere non study?• Yes

• No

Page 26: Pre session polls - studenthublive.open.ac.ukstudenthublive.open.ac.uk/sites/studenthublive.open... · advertising campaign that you remember as really sticking in your mind and explain

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Good graphs

• Follow convention

• Show changes / differences in data

• Don’t just repeat text information

Page 27: Pre session polls - studenthublive.open.ac.ukstudenthublive.open.ac.uk/sites/studenthublive.open... · advertising campaign that you remember as really sticking in your mind and explain

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Comparisons

0

10

20

30

40

50

60

sales to 13/9/15 £M

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Comparisons

16%

14%

12%

11%10%

8%

8%

7%

7%7%

sales to 13/9/15 £M

maltesers

dairy milk

galaxy

snickers

mars

M&Ms

dairy milk buttons

twix

twirl

kinder surprise0 10 20 30 40 50 60

sales to 13/9/15 £M

Chocolate sales to 13/9/15

in £M

kinder surprise twirl twix

dairy milk buttons M&Ms mars

snickers galaxy dairy milk

maltesers

Page 29: Pre session polls - studenthublive.open.ac.ukstudenthublive.open.ac.uk/sites/studenthublive.open... · advertising campaign that you remember as really sticking in your mind and explain

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Final PlenaryWhat have you learnt?

Page 30: Pre session polls - studenthublive.open.ac.ukstudenthublive.open.ac.uk/sites/studenthublive.open... · advertising campaign that you remember as really sticking in your mind and explain

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Final polls

What do you feel is the main thing you will take away from this evening?

What are you going to do as a result of this evening’s session?

Are there any other topics that you would like us to cover in future?

Page 31: Pre session polls - studenthublive.open.ac.ukstudenthublive.open.ac.uk/sites/studenthublive.open... · advertising campaign that you remember as really sticking in your mind and explain

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Thank you for coming!

Do please join us for the other sessions within our online writing retreat:

Report writing – 18th July

Editing part 1 – 25th July

Editing part 2 – 1st AugustPast student hub live online sessions here

Visit us at http://studenthublive.open.ac.uk/

Send us feedback at [email protected]

View past (live) recordings on www.youtube.com/thestudenthublive


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