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Precision Marketing Kilian Fisher, Managing Director, KF Innovative Business Ltd; & MomentumBD Ltd
| Date post: | 17-Jul-2015 |
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Marketing |
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Precision Marketing
Kilian Fisher, Managing Director,
KF Innovative Business Ltd; & MomentumBD Ltd
Precision Marketing to effectively engage with your members using the latest technologies
- Session Objectives
- Intro to Kilian Fisher
- Define Precision Marketing
Session Objectives
Hear the latest in Precision Marketing for the Fitness Industry
Social media using effectively for precision marketing
Profiling for precision marketing
Disruptive technologies for precision marketing in health clubs in 2015 and beyond
Monitoring and reviewing
Kilian Fisher
Expert in Digital Marketing & Business Consultancy solutions, formerly CEO Irish industry body, MD Consultancy Company, Management of Fitness/Sports/Leisure Clubs/facilities, IHRSA Board Director. This Industry experience together with a Masters level Diploma in Strategic & Digital Marketing gives Kilian unique expertise to be able to effectively apply the latest in Digital Marketing to the Fitness/Health Clubs Industry.
Hear the latest in Precision Marketing for the Fitness Industry
Big Data
Remarketing
Facebook adverts /boost posts- targeted
Linkedin adverts- targeted
Email precision marketing
Hear the latest in Precision Marketing for the Fitness Industry
Big Data
- What is it?
- Informs Marketing plan >> precision marketing
- Tools
- SOSTAC
- UMF (Ufit)
Big Data
Data Capture
Prospects and Customer/ Member Insights
Technology
Utilising Data
Developing Marketing Plan
Data Capture
Data Capture-mobile
Landing Pages
Landing Pages
Mobile
A study by IDC says that 87% of connected devices sold will be smartphones and tablets by 2017What does this mean for the Industry and Data capture?
Marketing Strategy
To ensure Precision marketing is targeting correctly- Must develop:
Digital Marketing Strategy
Social Media Strategy
Tools/Platforms
Resources
Innovative Programmes
Training
SOSTAC® Model
Situation – where are we now?
Objectives – where do we want to be?
Strategy – how do we get there?
Tactics – how exactly do we get there?
Action – what is our plan?
Control – did we get there?
The SOSTAC® plus the three M’s which are the key resources of any business – Men, Money and Minutes.
C
M
Y
CM
MY
CY
CMY
K
U FIT Framework Banner for printing.pdf 1 25/09/2014 20:37
CRM as the Hub
Lead Generation
Web to lead/ Facebook to lead
Sales process
Tracking
Tasks/calendar
Retention> Engagement > instructors
Building relationships/communities to market to segments/ target groups- More Precise
Social media using effectively for precision marketing
Engagement
Listening/Monitoring
Reacting
Amplifying
Disruptive technologies with Erik Brynjolfsson Technologies to watch
VIDEO
Social media using effectively for precision marketing
Engagement
Listening/Monitoring
Reacting
Amplifying
Profiling for precision marketing
Current members and customers
Prospects
New Markets – new services
Be Precise- segment segment segment
Disruptive technologies for precision marketing in health
clubs in 2015 and beyondEvaluations from online booking
Remarketing with different messages
Leads to Data capture- More Video
Facebook advertising
Email marketing automation and precision marketing tools- engagement rating, geo location, pin pointing interests
Online surveys using all media
Monitoring and reviewing
Use the tools with various social media
Email monitoring tools- measure
Remarketing
Google analytics
Most Important- take Action
Kilian Fisher M.D. MomentumBD Ltd & KF Innovative
Business Ltd+353894322125
Follow: MomentumBD on Facebook, Linkedin,
MomentumBDglobal pages on Google+ and Youtube
Blog www.momentumbd.ie
