Strategic Media Management

& Optimization Platform

The Next Generation Media Company

Precision Media

Why Precision Media

• Precision Media provides strategic oversight through our Media Management & Optimization

Platform that leverages the most appropriate technology to meet advertisers specific needs

• We are focused on a relentless pursuit of excellence and precision execution for our clients,

because knowing who to use, when, and why, and automating that intelligence for you in a capital

efficient way mitigates the risks of loss of traction, ROI, and most importantly your client

relationships

• With Precision Media, you have a goldmine of best-in-class ad tech services combined with

experience and time-saving knowledge at your service

• We take the demand and the supply, and then converge it with proven data, and best in class ad

technologies, making us the best possible company to handle your digital advertising and

publisher monetization needs

• We exceed advertising goals from the first stages of awareness all the way through the final sales

that transform digital media advertising to deliver a premium, sustained ROI

What Advertisers Actually Want

Buyers are Moving Targets Let Precision Media Reach the Buyers for You!

• Passive media consumers

• Static in place and time

• Analog and settled

• Active content co-creators

• Fragmented in space and time

• Digital and nomadic

• Go where your audiences go

• Break through scale limitations

• Span display, mobile, video, and

social

• There are a number of different types of online

advertising solution providers all seeking to

address the needs of brand marketers

• Very few companies – a select group of the

leading interactive media firms – possess such a

comprehensive approach to delivering premium

advertising solutions as Precision Media

• While each offer solutions to address marketers’

needs, generally these are only partial solutions

which are either inherently limited, perhaps lacking

effectiveness or efficiency, or are unable to be

scaled to properly address marketers’ ever-

changing advertising needs

• Many point solutions cause expensive ad

operations, inefficient controls, reporting problems,

and dissatisfaction with marketers

Today’s Limitations

Vertical Ad Networks

• Limited creative build capabilities and limited transparency of

premium publisher inventory.

• As vertical ad networks gain additional size and scale, they

generally lose their ability to deliver to a highly targeted,

premium audience.

Horizontal Ad Networks

• They do not focus on creative build and have very limited

transparency of premium publisher inventory

• As horizontal ad networks increase in size, they may be

challenged to deliver a highly cost-effective or efficient

solution, and become less client focused

Publishers

• Limited audience reach, and may provide somewhat limited

creative build capabilities

• Only as good as the content, which limits advertisers to play

within their closed garden

Challenge:

Maximize campaign performance, targeting across Creative,

Consumer and Context

Results:

Deciding on right creative for each ad was most important on 48% of

the campaigns

Yet, on a significant number of campaigns, it

was either Context or Consumer

Conclusions:

Best approach is to use the data, and automatically adapt

One-size-fits-all, rigid approaches are always doomed

A global optimization approach balances all three domains at

once

Optimization is Key to Hyper Targeting

Challenge:

Optimize media buys to find the right media at the right price

Results:

The cost of media for Audience Targeting is 3X more expensive

than ROE

• But effectiveness as measured by CPA was 2.7X better

for Optimized ROE than for Audience Targeting

Conclusions:

Optimized Run-of-Exchange campaigns have a much lower cost

of media

• Audience Targeting leads to multiple buyers bidding for

a relatively small number of impressions

• Retargeting lists are limited in size and unable to scale

Optimization offers Efficiency Scale

Notable drivers on the BUY side:

o 4 agency holding companies control > 50% of US ad spend

o Each has created a trading desk to fix the problems inherent in the buying of digital media

(duplication, opacity, quality, efficiency)

o Agencies working to move spend to trading desks

o Trading desks want to spend via RTB

o Trading desks limiting ad network access to this spend

o DSPs aggregating agency, advertiser & network demand

Precision Media’s Hyper targeting strategy fills the holes – RTB, and Ad Exchanges are not enough

Precision Media’s new end-to-end eco-system, based on a our Strategic Media Management & Optimization Platform

changes the digital landscape all together by providing simplicity, easy to do business disciplines, and a dollar for dollar

better value solution.

Agencies Can’t Keep Up Long Term Key Trends

Notable drivers on the PUBLISHER side:

o It’s tough being a publisher today…

o Inventory volume is up, CPMs are down

o Advertisers want to buy audience, not just inventory

o 2 million active advertisers (how to reach them all!?)

o 2/3 inventory sold on a non-guaranteed basis (via ad networks, exchanges, DSPs)

• So publishers are watching the media buying landscape carefully:

o Programmatic buying will be increasingly important

o Agency-originated non-guaranteed spending starting to become concentrated within trading desks— can’t

afford to ignore

o Advertisers/agencies asking for access to publisher non-guaranteed inventory within programmatic

environments

Precision Media’s Hyper targeting strategy fills the holes – RTB, and Ad Exchanges are not enough

Precision Media’s new end-to-end eco-system, based on a our Strategic Media Management & Optimization Platform

changes the digital landscape all together by providing simplicity, easy to do business disciplines, and a dollar for dollar

better value solution.

Publishers Can’t Keep Up Long Term Key Trends

The Role of Precision Media Simplified Higher Value Execution

Strategic Media Management &

Optimization Platform

Mobile

Display

Video

Additional

Partners

SEM Solutions Private Label SEO

Agency – Advertisers

Advertiser

Display Solution

Publishers

Advertisers

&

Agencies

Video Solution

Mobile Solution

SEM Solution

Advertisers

&

Agencies

Increase Retail Sales of New

Product. Micro-Segmentation via

Precision Media’s Strategic

Media Management &

Optimization Platform, and

Global Ad Network to drive a

result-oriented performance

campaign.

GOAL

STRATEGY

Example Campaign

Goal & Strategy

Online Campaign Proposal

Performance Marketing

Social Network

Search Network

Publisher

Network

High volume performance ads

hyper targetted to specific profiles

meeting campaign targets

Perf

orm

an

ce M

ark

eti

ng

Performance ads for target-

oriented micro-segmentation

Search & display campaigns,

using granular hyper targetting

strategy

Sample Online Campaign

Interaction- Strategy - Integration

Additional Opportunities: Home page takeovers of major portals and sites)

Integrated Online Campaign with

Video assets -across Search, Top

MX targetted web sites,tech blogs,

mobile and social media

Ads are geo location

based specific to user

IP/QR codes

Integration of video creative

leading to list of local

resellers based on DMA/

Area code

Retailers Web Site

sub- domain page for

products created by

Precision Media with

unique identifier*

Video/Display/Rich Media

Localized QR Code

QR code available for

smartphone scanning

leading to nearest retailer

location based fulfilment

Targetting

Social Media/Mobile

Targeting key demo’s and

individuals by key

attribution segmentation.

High Income Male

35-55

Sports lover

CEO, Execs, Business Owners

* Possible product

purchase add on - i.e.

promotional material

Sample of an Online Campaign

Display Campaign in Latin America

Media Network segmented by categories related to

consumer interests such as: Technology, LifeStyle,

Entertainment, Movies, etc.

MEX

60 million impressions/month

Click for Demo!

One RFP – One IO – One Company – Precision Media Complete best in breed digital advertising solutions which effectively meet the needs of brands for

their online advertising campaigns using our Strategic Media Management & Optimization Platform

Key Benefits to Advertisers – • Mix of owned and operated inventory, and a global reach ad network of premium publishers • Precisely target the delivery of their brand message • Brand-appropriate context and extended reach • No limitations on inventory types

o Local, Social, Mobile, Web, Rich Media, Video, SEO • Performance based advertising covering all ad types

o CPM, CPA, CPC, CPL

Key Benefits for Publishers – • Inventory representation delivering premium advertising, higher fill rates and revenue opportunities • Ads delivered in a highly cost-effective way

o Better performance = advertisers stickiness = greater ROI o High Quality Professional Video Content for use by partner sites and video monetization stream

• Precision Media does all the work in order to effectively deliver higher value campaigns to the publisher, without added costs of sales, or operations

• Precision Media helps the publisher increase organic audience be leveraging our 150 dedicated SEO specialists • Give us premium inventory in exchange for more audience • Precision Media is the publisher’s partnering driving higher monetization More money for the publisher – Less effort and expense

Key Benefits for both Advertisers and Publishers – • ONE STOP SHOPPING

o Timely, Efficient and Effective o Reach, Value, Convenience o Easy to do business with o White glove treatment of all our clients with dedicated staff

Precision Media, Inc.

99 Madison Avenue, 5th Floor

New York, NY. 10016

Tel: +1-646-430-5631

Fax: +1-646-430-5631

Email: info@precisionmedia.com

Web: www.precisionmedia.com

Contact Us