Forecasting Trends - Making Assumptions

Jillian Smith Fashion Futures level 3 FT3032

Content

Intro to topicLuxuryCommunicationLifestyleCultureFashion/clothingEvent idea

Deliver a range of insights which will reflect a global snapshot of rising trends.

Primary ConsiderationsA few of the future in terms of market changesNew consumer needs and mindsets and their identitiesBrand relevance in the emerging landscape

Intro

Luxury

Indulging in home comforts instead of spending money outside the house, including food,

entertainment and beauty.

Luxury – Homebirds – Home Cooking

Swedish- Electrolux wall ovens and organic cookers.Australia- Donna Hay baking products

Luxury – Homebirds – Home Entertainment

UK- hyuh jin lee Orchestra Kitchenware.USA - custom-made Horgan Becket media cart

Luxury – Homebirds – Home Beauty

USA- Conair Beauty stone spa $49

Intelligent consumers using their knowledge and creativity to become their own bosses and sell their

products or property globally.

Culture – Sellers

UK- Yourparkingspace.com, cash4gold.com, envirafone.comUSA- Parkingspots.com, Homstie storage

Culture – Sellers - Property

Culture – Sellers - Creative

USA- Etsy.com, Spoonflower.com, Beehiveco-up.comNew Zealand- Ponoko.comSingapore- InQbox.com, 40 Euro per box

Consumers are looking for a sense of local living and local buying and bringing communities together

using art, music and local products.

Lifestyle – Love Local- Products

Lifestyle – Love Local- Community

USA- Discovery Green, Granville Island Public Market, SubCentro

UK- The North Circular Knitted by GranniesUSA- Ciaraelend.com

Lifestyle – Love Local- Products

Using social networks and technology to bring people to together, face to face in a smaller

environment with one common interest or passion.

Communication – Tech Connect

Communication – Tech Connect

UK- Marmite secret society, Pop-up restaurants, secret raves.USA- Secret society spreads Z Magazine, Mascot gatherings.

Germany- The ‘Daywriter’ and ‘Nightwriter’ by Peter Freund

Communication – Tech Connect

Fashion – Hybrid Fashion

People want more from clothes and their money, using fashion as literal self expression and dual

purpose items, consumers are putting their stamp on fashion.

Fashion – Hybrid Fashion – Self ID

Hungary-kitchenbudapest.hu, QR codes on clothes

Fashion – Hybrid Fashion – Dual action

USA- bucklette.com, storage belt buckles

Guest speaker- David Carlson- David Report and Design Boost SwedenMusic- Bat For Lashes and dj setDrink- Traditional Chinese Mao Tai

Venue- 789space Beijing

Event

February12th 2010

Fee- £1000