APRIL 2013
Category Review
VODA
SoV M2 Retaileri
MAXI GROUP
METRO
TEMPO GROUP
IDEA GROUP
RODA GROUP
UNIVEREXPORT GROUP
GOMEX
VELPRO
PERSU
LURDY SUPERMARKET
TRGOPROMET
MERCATOR
PODUNAVLJE GROUP
DIS
INTEREX
MOJA RADNJA
AMAN
SENTAPROMET
KTC
ZLATAN TRAG GROUP
SUPERVERO
FORTUNA MARKET
TP MORAVA
29.50%20.00%
16.30%
8.30%
8.20%
3.20%
2.60%
1.50%
1.40%
1.30%
1.20%
1.10%
1.00%
0.90%
0.90%
0.70%
0.50%
0.40%
0.30%
0.30%
0.20%
0.00%
0.00%
SoV SNU x M2 PO SNU SKU3 11 117 21 225 14 146 10 114 7 73 9 103 8 86 10 114 7 72 5 53 9 102 5 62 5 54 7 72 2 22 2 23 3 32 7 72 2 22 2 21 1 14 7 71 1 1
APRIL 2013
SoV M2 PROIZVOĐAČA U KATEGORIJI
-0.7
14.1
-0.3
-0.5
-3
1.4
-7.3
-3.8
1.4
-2.7
1.4
2
-1
-0.5
0.2
-0.8
Evol. Apr. 2013 vs Apr. 2012
APRIL 2013
KNJAZ MILOŠ AD
VODA VRNJCI AD
SIMEX GROUP
COCA-COLA COMPANY
AD HEBA
NOVA SLOGA A,D,
METRO
STORK DOO
37.70%
14.10%
12.90%
3.90%
3.80%
3.10%
2.90%
2.90%
2.80%
2.20%
2.10%
2.00%
1.90%
0.60%
0.20%
7.00%
SoV SNU x M2
SoV M2(SNU) Proizvođača po trgovinama
APRIL 2013
METRO
MERCATOR
SUPERVERO
AMAN
GOMEX
PERSU
SENTAPROM
ET
TRGOPROM
ET
UNIV
EREXPORT GROU
P DIS
INTEREX
KTC
14.30%
40.00%
25.00%
14.30% 14.30%22.20% 22.60%
28.60%
14.30%
20.00%
12.60%28.60%
14.30%
11.10% 10.40%
28.60%
4.80%
50.00%
9.50%
12.50%
14.30%9.50%
4.80%4.80%
11.10% 10.40%
9.50%14.30%
4.80%
37.50%
14.30%
14.30%9.50%
100.00%
22.20% 22.60%
14.30%20.00%
50.00%
28.60%
14.30%22.20% 22.60%
28.60%
50.00%
100.00%
20.00%
12.50%
11.10% 11.30%
42.90%
50.00%
Brands outside selection
GOMEX D,O,O,
STORK DOO
UNIVEREXPORT
GRUPA MERCATOR
MIONI
AQUACOM D,O,O,
BB MINAQUA AD
AGROCENTAR DOO
AD HEBA
A,D, PLANINKA
DELHAIZE GROUP SA,
JAMNICA D,D,
SIMEX GROUP
NOVA SLOGA A,D,
METRO
COCA-COLA COMPANY
DUBOKA
VODA VRNJCI AD
KNJAZ MILOŠ AD
APRIL 2013
LURDY SUPERM
ARKET
VELPRO
PODUNAVLJE
GRO
UP
FORTUNA M
ARKET
MOJA
RADN
JA
TP MORAVA
RODA GROU
P
TEMPO G
ROUP
ZLATAN TRAG G
ROUP
IDEA G
ROUP
MAXI G
ROUP
20.00%
10.00%
10.00%
20.00%
15.20%20.00%
20.00%
10.00%
40.00% 40.00%
0.60%
50.00%
60.00%
20.00%28.60%
100.00%
53.70%
42.40%50.00% 52.70%
10.00%
20.00%
57.10%
50.00%
15.20%
15.80%
10.00%9.80%
10.00% 50.00%
20.00%
14.30%10.00%
15.20%
50.00%
29.40%27.60%
12.40% 9.90%
Brands outside selectionGOMEX D,O,O,STORK DOOUNIVEREXPORTGRUPA MERCATORMIONIAQUACOM D,O,O,BB MINAQUA ADAGROCENTAR DOOAD HEBAA,D, PLANINKADELHAIZE GROUP SA,JAMNICA D,D,SIMEX GROUPNOVA SLOGA A,D,METROCOCA-COLA COMPANYDUBOKAVODA VRNJCI ADKNJAZ MILOŠ AD
Brend vs Private Labels SoV SNU X M2
SoV SNU Jan 2012Privatna robna marka; 2.90%
Nacionalna robna marka; 97.10%
apr.12
Privatna robna marka3.90%
Nacionalna robna marka96.10%
apr.13
APRIL 2013
HIT PROIZVOD
APRIL 2013
HIT PROIZVOD
APRIL 2013