Prehistoric influences over Human Behaviour in Social

Gaming

George Lemnaru

Hello

- 9 ani de antreprenoriat- 4 ani in industria de gaming- eRepublik.com – browser based game (3mil euro investitii, 200k MAU, 210mil PV/luna)- 3 noi jocuri in dezvoltare

Women vs Men in games

Why do we play so differently

200k years old Homo Sapiens

The Greatest War

Neanderthal 0 - 1 Homo SapiensWhy?

Meet WilmaWilma: 43k years old.

Occupation: Hunter AND Gatherer

Homo sapiens FTW

The first division of work:- men hunt- women gather

Skills- M – To hunt you need a strong and precise arm => better hand-eye coordinationGames: Shooters, Car games

- F – To gather you need great micro-management skills and a lot of patienceGames: Farmville, Treasure Hunting

Risk- M – They don't see so much the potential negative things that can happen. They embrace competition.Games: Sports and war games, hardcore multiplayer games.

- F – They preffer more safetyGames: Like ANY game developed for women

Empathy- M – Much less empathy towards strangers.Games: Shooters, MMORPG.

- F – Care. Raising babies. Games: The Sims, Pet Society

Group interaction- M – Complex strategies of group collaboration.Games: eRepublik, MMORPG, PC Multiplayer Games.

- F – Communication is used a lot. Games: Social games for women developed around social networks.

Territory - M – Focus on defending large territory, explore and conquer. We use maps. Games: Risk, Civilization, Age of Empires.

- F – Focus on making it nicer and cleaner.Games: MyShops, CafeWorld, ItGirl

There is still a lof of available space for hunters in social gaming!

Why do we play with others?

- to increase our chances of survival

- to show off => better rank in our tribe

- because only by collaboration civilizations may appear

We all want to play

- to get know how

- for training

- for a place in our tribe's ranking

Conclusions

- Be proud for working in gaming

- Make it Social, no Single Player Games

- Get your know your audience and theirbehaviour

Thanks!

George Lemnaru

twitter: george_lemnaruemail: george@erepublik.com