TGI Premier 2015

Updates Presentation

Base: Been on Holiday Abroad last 12 months

Added: Do you read the in-flight magazine when flying

Do you watch the on-flight Television

Holidays and Travel – Travel Abroad

Female Decision

Makers

47% Always read

the In-flight

Magazine(+17% Average Holiday goer L12M)

67% Also watch

the On-flight

Television(+8% Average Holiday goer L12M)

5 Star+ Holiday Stayers

(Last Holiday)

39% Always

watch the On-

flight Television(+37% Average Holiday goer L12M)

89% Also read

the In-flight

Magazine(+23% Average Holiday goer L12M)

Group 8 Liquid Asset

Scorers (Highest)

43% Occasionally

read the In-flight

Magazine(+21% Average Holiday goer L12M)

36% Occasionally

read the In-flight

Magazine(+20% Average Holiday goer L12M)

TGI Premier 2015

Female Decision

Makers

Base: Been on Holiday Abroad last 12 months

Added: Do you read the in-flight magazine when flying

Do you watch the on-flight Television

Holidays and Travel – Travel Abroad

Business Owners

Group 8 Liquid Asset

Scorers (Highest)

5 Star+ Holiday Stayers

(Last Holiday)

TGI Premier 2015

Index

Percent of All Adults who have Visited

3%6%

8%

23%

38%

22%Once a week or more

2/3 times a month

Once a month

Once every 2-3months

2/3 times a year

Less often

Professions visiting motorway services in the last month

Visited Motorway Services

10,010,000 – which is 62% of Premier Adults

Base: Visited Motorway Services

Motoring

Added: Professions visiting Motorway Services in the last month

67%[127]

33%[69]

Gender Split

Age Split

27%

18%

24%

21%

23%

21%

14%

19%

20-34 35-44 45-54 55-64 65 - 74 75+Total

Motorway

Visitors'

Motorway

Visitors

Last Month

Visited Motorway Services – In last Month

16% 6%

9% 3%

TGI Premier 2015

“Advertising on

Digital/TV Screens in

Petrol Stations

Forecourts”

Base: All Adults

Outdoor Media

“Advertising on

Digital/TV Screens in GP

Surgeries/pharmacies/h

ospital and dentist

waiting rooms”

“Advertising on

Digital/TV Screens in

Shopping Centres”“Advertising on

Digital/TV Screens in

Convenience Stores”

Added: Outdoor Advertising – New Statements

How Travel to Work:

TGI Premier 2015

Vert%

Bus

Car

Train

Tube

Walk

Female Decision

Makers

Base: Watched Online TV last 12 months

Added: Live TV Online – Watched Live TV Online in L12M

Television

Business Owners

TGI Premier 2015

Base: Watched Online TV last 12 months

Added: Live TV Online – Watched Live TV Online in L12M

Television

Group 8 Liquid Asset

Scorers (Highest)Retired last 12 Months

TGI Premier 2015

Activities:

Base: Donated to Charity last 12 months

Added: Charity – What activities have you done in relation to Charity L12M?

Financial Services

Main Activity of Respondents Company:

TGI Premier 2015

Index

“Taken part

in an event”

“Organised

an event”

“Helped in

a Charity

Shop”

“Other

Voluntary

Work”

Travel over 2 hours to

work

Added: Time Spent Traveling to Work

Outdoor Media

Men are 25% more

likely than

average Adult+66% of Males travel over 2 hours

Travel Up To 15 Minutes

to Work

57% of Women +8% More likely than average Adult

Travel 1-2 hours to work

45-54 year olds

are 59% more

likely than

average Adult+33% of 45-54 travel 1-2 hours

Travel 15-29 minutes to

work

People living in

Scotland are more

likely to travel 15-

29 minutes to

work10% of Scottish people, [131]

Travel 30-59 minutes to

work

People living in

Greater London

are more likely to

travel 30-59

minutes to work26% of Scottish people, [188]

Base: All Adults TGI Premier 2015

Business

Added: Location – Do you work in any of the following locations?

Central London

Central Birmingham

Central Manchester

Central Glasgow

Central Edinburgh

Central Cardiff

Base: All Adults TGI Premier 2015

“Computer Equipment” “Telecommunications” “Human Resources”“Research or

Consultancy Services”

“Marketing, Advertising

or PR”

“Logistics and

Transportation”

“Financial or Legal

Services”

“Property and Facilities”

Business

Added: Business – Over the next 12 months, is your organisation likely to increase

or decrease its investment in the following areas or is likely to stay the same?

Increase Investment Stay the same Decrease Investment

Base: All Adults TGI Premier 2015

Business

Added: Sources of Business Information – Number of Connections on LinkedIn

1-20

21-40

41-60

61-80

81-100

101-150

151-200

200+Base: All Adults TGI Premier 2015

“Purchasing goods and

services from other

countries”

TGI Premier 2015

Added: International Business

Business

“Being responsible for

sales to clients in other

countries”

“Managing individuals

or teams in other

countries”

“Launching Products or

Services outside of the

UK”

“Involved in the strategic

decisions for companies

international operations”

“Involved in the

company's international

finances”

“No involvement in

international business”

“Investing funds

internationally”

Base: All Adults