Start-up / Arrival (Dar-es-Salaam / Tanzania - 2008)

Telecom Survey (Tanzania - 2008)

Market Study (Dar-es-Salaam / Tanzania - 2008)

Media Evaluation (Dar-es-Salaam / Tanzania - 2008)

Location Survey (Tanzania - 2009)

Office Construction (Tanzania - 2009)

Office Installation (Tanzania - 2009)

Team Recruitment (Tanzania - 2009)

Trainer Training / Vendor Recruitment

Office Fitting (Tanzania - 2009)

Branding / Product Display (United Kingdom 2010)

Product Display (United Kingdom 2010)

Premier bingo – You Play, We Pay

Product Communication (United Kingdom 2010)

Premier bingo – You Play, We Pay

Product Display (United Kingdom 2010)

easy bingo – Play More, Win More

Product Communication (United Kingdom 2010)

easy bingo – Play More, Win More

Product Communication (United Kingdom 2010)

easy bingo – Play More, Win More

Product Display / Communication (UK 2010)

rapid bingo – Bet Small, Win Big

Product Communication (United Kingdom 2010)

rapid bingo – Bet Small, Win Big

Product Display (United Kingdom 2010)

sports betting – Play Your Passion

Product Display (United Kingdom 2010)

sports betting – Play Your Passion

Product Communication (United Kingdom 2010)

sports betting – Play Your Passion

Product Communication (United Kingdom 2010)

sports betting – Virtual Horses, Real Winners

Brand / Product Communication

Home of Entertainment

Gaming Centre Installation (Tanzania 2010)

Gaming Centre Fitting (Tanzania 2010)

EDITEC System Installation (Tanzania 2010)

Gaming Centre Operations (Tanzania 2010)

Vendor Training (Tanzania 2010)

Terminal / Network Installation (Tanzania 2010)

POS / Display Installation (Tanzania 2010)

Terminal / Network Installation (Tanzania 2010)

POS / Display Production (Tanzania 2010)

POS / Display Production (Tanzania 2010)

Soft Launch – 3rd March 2010 (Tanzania)

Vendor Engagement (Launch / Tanzania 2010)

Vendor Engagement / Kick-Off Meeting

Sunday 27th June 2010 – 16:00 hours

350 Invitations

Launch Campaign Presentation

Incentive Programme Presentation

Successful Vendor - Presentation / Interviews

Bingo Game/s

Food and Drinks, Entertainment and Music

Vendor Engagement

Print Campaign (Launch / Tanzania 2010)

Voucher Distribution

53,000 Bingo Vouchers –

Tanzania Posta Corporation

35,000 Bingo Vouchers –

Mwananchi / Mwanaspoti

88,000 Contacts

Public Engagement

Road Show Promotion (Tanzania 2010)

Point-of-Sales POS Activation

15 days (24th June – 8th July 2010)

75 POS (2 hours Programme)

Player Engagement

300 Promotional Bingo Games

20,000 Promotional Bingo Vouchers

60,000 (+) Contacts

POS Activation

Road Show Promotion (Launch / Tanzania 2010)

SABA-SABA Exposition (1st / 10th July 2010)

Player Engagement

300 Promotional Bingo Games

10,000 Promotional Bingo Vouchers

60,000 (+) Contacts

Public Engagement

Radio Campaign (Launch / Tanzania 2010)

Audio / Radio Communication

15 days (24th June – 8th July 2010)

15 PREMIER BINGO Commercials

15 EASY BINGO Commercials

Public Engagement

PR Campaign (Launch / Tanzania 2010)

PR / Media Communication

Print: Mwananchi, Habari Leo, The GuardianA

Radio: Clouds FM, TBC, Free Africa, Radio OneA

TV: TBC, ITV, Star TVA

Public Engagement

TV Production (Tanzania 2010)

Video / TV Communication

Draw Show

(starting 8th July 2010)

10 minutes Programme

(every Thursday, 21:00 hours)

Recorded at Premier Betting HQ in Kariakoo

Public Engagement

Manzese – Gaming Centre (Tanzania 2010)

Expansion

Manzese – Gaming Centre (Tanzania 2010)

Expansion

Contact

EDITEC UK Ltd.

1 Lyric Square Tel.: +44 / 203 178 27 02

Hammersmith Fax: +44 / 203 178 26 94

London W6 0NB

E-Mail: o.grave@editec-lotteries.com

Web: http://www.editec-lotteries.com

EDITEC UK Ltd.

1 Lyric Square Tel.: +44 / 203 178 27 02

Hammersmith Fax: +44 / 203 178 26 94

London W6 0NB

E-Mail: o.grave@editec-lotteries.com

Web: http://www.editec-lotteries.com

Premier Betting

Entertainment Africa Ltd.

Sukuma Street 8/39

Kariakoo

Dar es Salaam

United Republic of Tanzania