C N C M A C H I N E S E N G I N E E R I N G A U T O M O T I V E

A Quarterly Newsletter Issue 17 · August 2012

In Focus New Dealerships

News You Can Use RiO at Transcend 2012

Premier’s CSR Initiatives Making CSR the soul of the company

1961

CNC MACHINES DIVISION

YEARS OF ENGINEERING EXCELLENCE

TODAY

Premier Today 2

It is said that machine manufacturing is not just a science, but also an art — it requires passion to create a highly complex precision machine. Premier Ltd. is one of the pioneers in the Indian machine tool industry. Under the guidance of

former Chairman, Late Seth Vinod L Doshi, the company not only earned a great name in the country, but has also completed fifty successful years in manufacturing state-of-the-art machine tools at its Pune plant.

Today, Premier supplies machines to various industry sectors not only in India, but in developed countries like Germany too. The company is also looking out for good business opportunities in countries like the US, Brazil, Mexico, Turkey, Italy and Russia. Premier’s vision is to be the most preferred and prominent player in the global market, and as before, every Premier employee will help us reach this goal through the significant role he/she plays.

On the occasion of the golden jubilee of Premier's CNC Machines Division, the management expresses gratitude to all its customers, suppliers, ex and current employees, well-wishers, and all others who have directly or indirectly contributed to the glorious success of this division.

Mr. DD MulherkarVice President, CNC Machines Division, Premier Ltd.

EDITORIALEditorial Board MD Adhikari, Rakesh Mehta, KS Sundar, KG Rathi, RM Tavhare, Erica deSouzaEditorial Spenta Shroff, Jheel Kacharia, Dalzeen Nikorawala

DESIGNArt Director Minaal G PednekarDigital Imaging Ninad Jadhav, Rohit Naik, Tulshidas Chougule

It gives me great pleasure to bring to you what I'd like to call the celebration issue of Premier Today ― and there is so much to celebrate! First off, the brand new look and feel of our newsletter, which met with a tremendously positive response. Next, a feather in our cap is the 1.3 litre CRDi4 diesel engine supplied by FIAT for the RiO, which is set to take India by storm. What's more is that you can visit the RiO's brand new microsite www.premierrio.com to learn more about it. We are also honoured to have Mr. Chandu Borde, ex Premier employee and former test cricketer for India, going down memory lane with us in The Sunset Club. Perhaps our biggest reason to celebrate is that 2012 marks the 50th anniversary of Engineering Excellence for our CNC Machines Division, and you can catch this feature story on page 3. I couldn't have said it better than our very own Mr. D. D. Mulherkar, CNC Machines Division, who retired this month, when he says, "Machine manufacturing is not just a science, but also an art — it requires passion to create a highly complex precision machine."

Premier's CSR Initiatives highlights our collaboration with an environmental NGO in an important step to go green, as we plant 40,000 trees just 10 minutes from our plant in Pune. And in an important stride forward for all Premier women, we recently held Premier's first ever women's empowerment panel discussion. In Premier Pulse, we bring to you Our Unsung Heroes who beat all the odds to rise within the company ranks in a true testament of loyalty and perseverance.

We close with our new RiO campaign look on the back cover, and in case you haven't already, do join our 30,000 fans on Facebook and follow us on twitter handle @RiOPremier.

Hope you enjoy this issue, and do send feedback to Erica deSouza at ericadesouza@premier.co.in.

Cheers,

Ms. Erica deSouza,Head - Corporate Communication,Premier Ltd.

COVER STORYEDIT DESKCONTENTSAUGUST 2012

SPENTA MULTIMEDIAPeninsula Spenta, Mathuradas Mill Compound, N. M. Joshi Marg, Lower Parel (W), Mumbai - 400 013.Tel: +91-22-24811010 Fax: +91-22-24811021 Email: ho@spentamultimedia.comWebsite: www.spentamultimedia.com

Premier Today, a quarterly newsletter, is Printed and Published by Erica deSouza on behalf of Premier Ltd. Printed and Published at Spenta Multimedia, Peninsula Spenta, Mathuradas Mill Compound, N.M. Joshi Marg, Lower Parel (West), Mumbai - 400013. The views and opinions expressed or implied in Premier Today are those of the authors and do not necessarily reflect those of Spenta Multimedia or Premier Ltd. Unsolicited articles and transparencies are sent in at the owner’s risk and the publisher accepts no liability for loss or damage. Material in this publication may not be reproduced, whether in part or in whole, without the consent of Spenta Multimedia or Premier Ltd.

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Issue 17 | August 2012

C N C M A C H I N E S E N G I N E E R I N G A U T O M O T I V E

A Quarterly Newsletter

03 Cover Story

09 CSr InItIatIveS

13 newS you Can uSe

14 In FoCuS

17 PremIer PulSe

18 wInnIng team

20 In traInIng

22 team SPIrIt

23 I-SuggeSt / trIvIa

24 welCome aboard

25 FeedbaCk

26 the SunSet Club

Premier's 50-Year Timeline... Pages 4-5

Mr. DD Mulherkar, Vice President, CNC Machines Division, in his office.

Premier's 50-Year

Celebration... Page 6

Events... Page 8

FROM THE DESK OF THE VICE PRESIDENT

CElEbRaTINg 50 YEaRS OF lEaDERSHIP IN CNC MaCHINES aND ENgINEERINg EXCEllENCE

CNC MACHINES DIVISION

YEARS OF ENGINEERING EXCELLENCE

www.premier.co.in3

Premier Today 4 www.premier.co.in5

100th Gear Hobbing machine manufactured.

Premier manufactures high-precision Gear Box components for Defence Research & Development Laboratory (DRDL), Hyderabad.

Premier acquires machine tool business from group company.

Launches CNC Gear Shaper.

Record production of 100 Gear Machines made in a year.

Collaboration with Hitachi Seiki, Japan, for Vertical and Horizontal Machining Centres.

Collaboration with Dörries Scharmann GMbH, Germany, for CNC Vertical Turning Centres.

Rs. 100 crore expansion and modernisation of capacity started.

Established the Design and Technology Centre at Bengaluru for the design and development of new machine tools,

catering to the fields of engineering, automobiles, defence, power, and railway modernisation.

New machine tool factory set up at Chinchwad, Pune.

Collaboration with Schiess A G Düsseldorf, West Germany, for Vertical Turret Lathes.

Collaboration with Hermann Pfauter, Germany, for Gear Hobbing machines.

Premier designed and manufactured the Double Column Two-Ram Head Vertical Turning Centre, a unique Special Purpose Machine.

Premier’s machine technology received an FIE Foundation award in IMTEX for its innovative

idea of the Gear Shaving Machine.

COVER STORY

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2005

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2011

First CNC Vertical Turning and Boring machine supplied to the Railways from the Wheel and Axle Plant, Bengaluru.

2003

Launches 6-axis CNC Gear Hobbing machines.

1990

TIMElINE

P R E M I E R ' S 5 0 – Y E A R T I M E L I N E

1987

Premier designed and manufactured the Vertical Serration Rolling machine,

a unique Special Purpose Machine.

Premier designed and manufactured the Shim Selection machine, a unique

Special Purpose Machine.

Premier designed and manufactured the Valve

Oscillating machine, a unique Special Purpose Machine.

Receives ISO–9001 certification.

1993

Premier’s machine technology received an FIE Foundation award in IMTEX for its innovative idea of the Gear Tooth Chamfering Machine. This machine was developed indigenously and was recognised as an Import Substitute.

1998

Premier Today 6 www.premier.co.in7

UC Haldankar Asst. General Manager (Service)

SA Lokhande Fitter

Poonam A Kshirsagar Executive (Design)

COVER STORYTEAMwORk

Seated (from left to right): Mr. PJ Bhalekar, Mr. DM Singh, Mr. Panchal, Mr. Gade, Mr. DD Mulherkar, Mr. KS Sundar, Mr. SR Khole, Mr. VP Kokane, Mr. DD Birwadkar, Mr. AR Asare.Standing (from left to right): Mrs. Sheral Anand, Mr. Ghatage, Mr. Arekar, Mr. Kajale, Mr. Dekhane, Mr. Thakare, Mr. Katore, Mr. Shaikh, Mr. Mokashi, Mr. Kagale, Mr. Dikshit, Mr. Kumbhar, Mr. Nargude, Mr. Panickar, Mr. Wadawale, Mr. Rane, Mr. Kambale, Mr. Deshpande, Mr. Galawe, Mr. Patil, Mr. Naikwadi, Mr. Rakesh Kumar, Mr. VP Singh, Mrs. Rashmi Sahoo.

EMPlOYEE FOCuSED CuSTOMER FEEDbaCK

I joined Premier as a Project Co-ordinator and am currently working as an Assistant Manager. I have gained a lot of knowledge related to CNC Machine Tools and this experience is extremely valuable. I am very thankful to Premier.

Premier’s encouraging atmosphere has nurtured me to handle big responsibilities. My seniors have moulded me to understand the business. Every day here is an opportunity to prove myself and contribute to the growth of the company, and I have learned a lot.

I have always received encouragement and guidance from the top management to work on new product designs, enabling me to enhance my capabilities. I find the work environment in Premier very comfortable and a great place for my career to progress.

The challenging and healthy work environment has always encouraged, energised and inspired me to give my best. Through a lot of ups and downs in my life, Premier has smoothened the way ahead of me. I will always be proud to be a member of this glorious Premier family.

Jayshri Dhumal Asst. Manager (LMG Planning)

Pranav P Deshpande Asst. Manager (Marketing)

DM Mokashi Asst. Manager (Application)

“When you consider the way we are organised at San Auto and the complexity of the sector in which we operate, the PHC–150, PHA–250 and PSC–250 machines of Premier have definitely given us competitive advantage, as they provide reliability, flexibility and consistent end-product quality.

Premier is, without doubt, an impressive company, which aids us in attaining our full technical potential. The company has always stood by us to extend excellent product support and is a real point of reference in the factory. Currently, we are also manufacturing one of our aerospace components on Premier’s 5-Axis Gear Shaper Machine.”– San Auto

Established in 1988, San Auto is engaged in the manufacturing of precision-machined components for sectors such as aerospace, oil exploration, mining, construction and automotive.

SAN AUTO

Aeriel view of the shop floor at San Auto utilising Premier machines from the PSC series, PHC series and PHA series.

Gear being shaped on the Premier PSC–250 high-speed

Gear Shaping machine.

Pinions machined on Premier Hobbing machine.

Mr. Raj Kumar Karwa, Managing Director, San Auto,

at his work station.

Mr. Sushant Karwa (right) and Mr. Nishant Karwa (left), Directors, San Auto, with Premier's PHC–150.

Premier Today 8

Premier Ltd. was a Silver Sponsor for the 4th Machine Tool Industry Summit organised by the Indian Machine Tool Manufacturers' Association (IMTMA) in Lavasa, near Pune, in May 2012.

COEP scholars enjoying the RiO.

COVER STORY wHaT'S HOT TODaY

EMO HANNOVER 2011Premier Ltd. displayed two of their technologically ad-vanced and competitively priced machines at EMO Hannover 2011, the world's largest trade fair for metal-working technology, which saw a total participation of 2000 companies from 38 countries.

“Premier is at the top of the Indian market, and with the right technological advancements and investments, would be considered at the top of their game."– Mr. Raghavendra Mutalik, Head, Service and Support, Motion Control, Machine Tools, Siemens.

PREMIER PARTICIPATES AT MODERN MACHINE SHOP 2012Premier showcased two upgraded versions of fast-moving models: PHA–250, a CNC gear hobbing machine, and PVM–40, a vertical machining centre. MMS 2012 saw a participation of more than 250 exhibitors and 5000 visitors.

“The machines were well- presented and the staff was well-informed and knowledgeable.” – Mr. Vinay Singh, KMC Construction Ltd.

INDUSTRY SUMMIT SPONSORSHIP

Mr. BG Moogi, Sr. Manager Marketing, Premier Ltd. receiving the participation memento from Mr. Vikram Shirur, President, IMTMA.

Mr. BB Tambe, Manager – HMG Assembly, Premier Ltd. with the trophy for being the silver sponsor

The Premier stall at Modern Machine Shop 2012.

IPTEX 2012The Premier Ltd. stall at the International Power Transmission Expo (IPTEX) 2012 trade fair attracted participation from leading gear and machine manufacturers and component suppliers from India, Germany, Italy, Japan, and USA.

“Machines were good and will suit our requirements as per our future plans.” – Mr. Vishwas Pandey, Trinity India Ltd.

A VERSATILE MACHINEThe Premier Vertical Machining Centre, PVM–40, is one of Premier's star machines, built completely in-house at Premier's Technology Centre at Bangalore. Led by Mr. YA Shivaram (AGM Design and Development, Bengaluru), the highly experienced design team ensured that the PVM–40 was at par with the latest technologies. The machine was developed to cater to the machining requirements of automobile industries, automation, tool room and other suitable die-and-mould applications.

PREMIER’S CSR INITIaTIVESEDuCaTION

The birth anniversary of the former Chairman also saw the distribution of the Vinod Doshi Shikshan Yojna — educational aid given to those who wish to pursue higher education.

This year, the scholarship was extended not only to the children of Premier employees but also to employees themselves. This decision was applauded and got a fantastic response, with many applications coming in from Premier employees. Three of the nine recipients of the Vinod Doshi Shikshan Yojna finally selected were Premier employees.

The birth anniversary of Mr. Vinod Doshi, former Chairman of Premier Ltd., was celebrated on March 20, 2012 with the distribution of the Vinod Doshi–COEP Merit scholarship to meritorious and deserving students of the College of Engineering, Pune (COEP). Disbursed annually by the Shri Lalchand Hirachand Premier Trust, the scholarship sponsors all four years of their engineering education.

Twenty COEP–Vinod Doshi scholars were also given the opportunity to interact with Premier employees and explore the company’s factory at Chinchwad near Pune. Highlights included a hands-on session with the RiO.

A pArent's dreAm

Today, sustainability and social responsibility have become goals for well-meaning small businesses and Fortune 500 companies alike. In this section, we bring to you the positive role Premier Ltd. plays as a corporate citizen, locally and globally, as it endeavours to make CSR the soul of the company.

FULFILLInG dreAmsVinod Doshi Shikshan YojnaCOEP–Vinod Doshi Scholars

“With this educational aid, my daughter dhanashree can pursue her dream of learning French as well as her degree in commerce.” – mr. Kr potnis (executive, CnC machines division)

“this scholarship is a stepping stone to the successful career I am looking forward to. It will help me concentrate on my studies without financial troubles.” – ms. Chitra Watwani, 2011–12 Vinod doshi–COep merit scholar.

sUmmer FUn

Every year, Children in Progress (CHIP) organises a summer holiday camp for municipal school students in Mumbai, to provide children who come from socially disadvantaged backgrounds a chance to experience the joys of a fun-filled holiday season. This year’s camp, sponsored by Shri Lalchand Hirachand Premier Trust, benefitted more than 200 children. Participants at the two-week camp were involved in activities such as sports, judo, yoga, and dance, art, and theatre workshops.

CHIP's summer holiday camp

Children holding up their works of art after an art workshop.

The municipal school children who benefitted immensely from this summer camp.

CHIP, an NGO in Mumbai, initiated a Tutoring and Remedial Support programme for Class IX and X municipal school students, with support from the Shri Lalchand Hirachand Premier Trust.

Mangesh Salve (Engineering) and Sagar Jadhav (Vinod Doshi–COEP merit scholar) spoke on the importance of education, and an information kiosk was also set up. The career fair was a huge success.

tHe rIGHt CHOICeCareer fair supported by Premier trust

The Vinod Doshi–COEP Merit scholars.

www.premier.co.in9

Ms. Saryu Doshi, wife of late Mr. Vinod Doshi, addresses the gathering as Mr. Ashok Kulkarni, festival director, and Ms. Lalan Sarang, noted theatre artist, look on.

A scene from the play Preth.

Ms. Urmila Nagarkar, an employee who purchased the RiO, receives the car bin from Mr. Ramesh Tavhare (VP, Finance and Legal).

The 4th Annual Vinod Doshi Memorial Theatre Festival had its grand finale on March 20 with a special performance of Sunil Shanbag's Stories in a Song, held at the National Centre for the Performing Arts, Mumbai. Renowned director and screenwriter Dr. Shyam Benegal graced the occasion as the Chief Guest. The show was well received by all the guests.“...a great experience [combining] nautanki and street theatre.”– sen Kapadia, architect.

PREMIER’S CSR INITIaTIVES

pLAY tIme In pUne

tHe sOUnd OF mUsIC settInG tHe stAGe

4th Annual Vinod Doshi Memorial Theatre Festival 2012

Special screening of Stories in a Song Ms. Suruchi Aulakh, actor and trainer, was one of those who received the Vinod Doshi Fellowship in Performing Arts, given out by the Sahitya Rangbhoomi Pratishthan to five promising theatre professionals each year.“It isn’t every day that one receives such good news. this is acknowledgement and recognition from people one looks up to, and a sign that one should carry on doing

what one loves. I thank the members and the board for this wonderful and inspiring gift.” – ms. suruchi Aulakh, actor and trainer.

Premier Today 10

To commemorate Founding Chairman Mr. Vinod Doshi’s passion for theatre, Premier Ltd. has been organising the 5-day critically-acclaimed Annual Vinod Doshi Memorial Theatre Festival for the last three years.

This year, the festival presented Punekars an opportunity to enjoy five plays by established as well as aspiring directors from different regions of our country and in different languages. Inaugurated by noted theatre personality Ms. Lalan Sarang, who spoke about the importance of Marathi theatre, the plays showcased were Stories in a Song, Preth, Aalbel, Bandhlelyachi Manogata, and Comrade Kumbhakarna.

The festival has established a strong presence in Pune and has grown in stature every year. "the festival is well entrenched in the cultural psyche of punekars and the calendar of every aspiring theatre group; it is gradually growing in popularity and catching the fancy of artists across the country." – dr. Ajay Joshi, noted marathi theatre critic.

To reinforce its pledge towards the environment, Premier recently dedicated an entire day to planting 500 trees in its factory premises. Employees came with their families and made the project a great success.

To take this initiative one step further, the Shri Lalchand Hirachand Premier Trust tied up with Tree Public, an environmental NGO, to plant and grow 40,000 trees in Pimpri-Chinchwad — Pune’s military cantonment area — over the next three years. This venture will make the area greener and cool it tremendously. A tree is being dedicated to each Premier employee and an e-certificate awarded to this effect.

Premier recently partnered with Lighthouse Management to promote the use of car bins and work towards a cleaner environment. Thereafter, Premier announced a photography contest for employees to showcase their creativity. Photographs submitted were required to display three elements — the employee, the RiO, and the car bin.

The car bin photography contest winners are:1st Place — Mr. PS Dave2nd Place — Mr. BB Ghorpade and Mr. DB Chikane (Tied)3rd Place — Mr. Praveen Shinde

drIVe Green

Green pUne

The RiO car bin contest is announced. Mr. PS Dave using the car bin in his RiO.

Premier's association with Tree Public

RiO Car Bin Contest

Step1

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CulTuRal ENVIRONMENTal

Premier Ltd. organised a traffic safety camp for 50 children under Apne Aap Women’s Collective (AAWC), an NGO working with women in brothel-based prostitution in Mumbai’s red-light districts — Falkland Road and Kamathipura — and their children. A poster competition on the theme of traffic safety was organised and gift hampers were awarded to the five best posters.

On tHe rOAdAAWC traffic safety camp for children

The AAWC children posing with the RiO.The children’s faces have been deliberately blurred so that their identity is not revealed.

www.premier.co.in11

Premier Today 12

PREMIER’S CSR INITIaTIVES

On May 12, 2012, Premier held a panel discussion for women in line with its commitment to rejuvenate the Women’s Empowerment Forum. The theme was ‘A Woman’s Approach to Work-Life Balance’.

The panellists were Dr. Saryu Doshi, noted art historian and Padma Shri awardee; Mrs. Sharayu Daftary, among India’s first women entrepreneurs; Mrs. Ashika Mehta, a psychotherapist and corporate trainer; Mrs. Novela Corda, CEO, CHIP Mumbai; Mrs. Kiran Bhat, Proprietor, Xebec Communications; and Mrs. Renuka Nair, first woman General Manager at Premier Ltd.

A FIne BALAnCePremier's first panel discussion for women

In partnership with Sahyadri Hospital in Pune, Premier organised a blood donation drive to help children affected by thalassaemia. The drive collected a total of 157 units of blood and was well-timed, as the hospital’s blood bank was facing an acute shortage. The willing participation of Premier employees as donors upheld the slogan, ‘Donate Blood – Save Lives’, as they supported the patients in their struggle for life.

tHe JOY OF GIVInG Blood donation camp

A Premier employee getting his blood pressure checked before donating blood.

It was a wonderful sight to see so many of us participating together. such programmes need to be organised frequently to give others an opportunity to open up and share their experiences in the language they are comfortable with.– ms. Anu Jayasuriya, manager, president’s Office

“I really enjoyed the seminar. I got to learn many things such as how to manage daily routines and priorities, why having a support system is so important, and much more.” – ms. dhruti phanse, executive (Finance and Accounts)

Premier Ltd. has been shortlisted to be profiled in the second edition of the prestigious CSR Good Book, which is uniquely curated to give detailed descriptions of CSR efforts made by Indian companies.

tHe GOOd BOOKPremier shorlisted for CSR Good Book

EMPlOYEE FOCuSED

The panel discussion introduced diverse perspectives to the audience.

Thoughts were noted down on small leaves and stuck on to a board, making this a Tree of Thoughts.

premIer In tHe press

Premier RiO was the title sponsor of SIBM Transcend 2012, the annual management and cultural fest of Symbiosis Institute of Business Management, Pune. 15,000 students from over 50 colleges in the Mumbai-Pune belt, as well as 40 top B-schools from across the country, participated in the festival held from January 29–31, 2012 at the institute’s Lavale campus.

Prior to the event, a Premier RiO mounted on top of a van was taken around to various parts of the city to spread awareness about the event and create a buzz for the product. Apart from various promotions such as advertisements in newspapers, prominent product displays at the venue, and branded T-shirts, test drives were also offered to the students.

On May 17, 2012, Premier Ltd. and FIAT India Automobiles Ltd. signed a three-year agreement for the supply of FIAT’s 1.3 litre multi-jet diesel engine, which will be used in the RiO. This engine will enhance the RiO’s power and fuel efficiency tremendously.

CreAtInG A BUZZ At trAnsCend 2012

sUperpOWer

Pune Darshan: The Premier RiO mounted on a van.

Mr. Maitreya Doshi, Chairman and MD, Premier Ltd. and Mr. Rajeev Kapoor, President and CEO, FIAT India Automobiles Ltd. sign the deal.

NEwS YOu CaN uSE

The Economic Times,May 18, 2012.

The Hindu Business Line, May 27, 2012.

www.premier.co.in13

TehelkaApril 4, 2012.

Pune Miirror, February 26, 2012.

Premier Today 14 15 www.premier.co.in

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IN FOCuS RiO ON THE gO RiO 3600 MaRKETINg CaMPaIgN

Premier Ltd. has 46 ‘Premier Authorised Service Stations’ (PASS) for RiO today, and seven upcoming dealerships. The number is increasing rapidly as Premier gears up to establish 200 dealerships by the end of 2012.

premIer AUtHOrIsed serVICe stAtIOns (pAss)

NEw DEALERSHIPS SUDERSHAN PREMIER MOTORS, JAMMU

From left to right: Mr. NR Garg (AGM Sales and Marketing); Sahil Choudhary (Dealer); Mr. Jagar Ram Heer (Chairman, Sudershan Group); Raman Bhalla (Minister for Revenue and Chief Guest)

SHRI kRISHNA PREMIER MOTORS, JAbALPUR

From left to right: Mr. Nikhil Garg (AGM, Premier) along with Mr. Anubhav Tripathi (Executive Sales, Premier); Mr. Rohit Sahu; Mr. RK Sahu (Proprietor) holding the dealership certificate.

MAHALAXMI AUTOMObILES, kOLHAPUR

From left to right: Mrs. Kadambari Kawale (Mayor, Kolhapur City); Mr. Vinodji Ghodawat (Industrialist, Ghodawat Group); Mr. Inder Kohli (Sr. Manager, Premier); Mr. Marda (Textile Industrialist, Ichalkaranji) with the Bohara Family.

SHUbHAM ENTERPRISE, JUNAGADH

From left to right: Mr. Kishore (Dealer); Mr. Sanjay Gajera (Dealer); Mansukh bhai (dealership’s first customer) being given a 5gm gold coin by Mr. AP Goel (General Manager, Sales and Marketing); Mr. Raymond (Executive, Premier); Mr. Raju (Dealer).

In October 2011, a scheme enabling Premier employees to buy the RiO at a marked-down price was announced, and the promotion received a very positive response. On January 25 this year, a special function was held at the factory, presided over by Mr. MD Adhikari, President, Premier Ltd., where keys to RiOs were handed over to a total of 30 employees who had opted for the scheme. The families of these employees also attended, making the event a grand success.

reAdY FOr riO

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Auto Expo 2012 saw the resoundingly successful launch of the revamped RiO in its petrol and diesel variants. This was also the start of a 3600 marketing campaign and promotional activity for the RiO.An all-India campaign in The Times of India was then narrowed down regionally, and print advertisements were released in Srikakulam, Coimbatore, Raipur, and Jorhat among others. Outdoor hoardings were also put up at strategic locations across the country.Synergies with exhibitions and college festivals such as RADA Auto Expo (Raipur), COEP MindSpark (Pune) and Symbiosis Transcend 2012 (Pune) gave us mass recognition post the auto expos.Successful ‘Below The Line’ marketing activities were also undertaken in the form of Mall Promotions.Given below are a few glimpses of the 3600 marketing campaign for RiO.

mICrOsIte

Mall activations were carried out in R City, Ghatkopar; Inorbit, Malad; Korum, Thane; and Inorbit, Vashi.

mALL prOmOtIOns neW medIA

Premier RiO

26,000 2,100Likes

...and counting!Talking about this ...and counting!

@RiOPremier

1,000Followers ...and counting!

YouTube

28,000Likes...and counting!

Launched on July 11, 2012, the RiO microsite www.premierrio.com is a one-stop information destination for the RiO — technical specifications, wall papers, reviews, dealer locations and more. It gives a sneak peek into the re-launch of the RiO diesel variant with the FIAT engine, slated for August, and also directs you to RiO's Facebook, Twitter and YouTube pages.

IN FOCuSEn

gIn

EEr

Ing

“The strength of Premier lies in its potential and capabilities. There is a strict adherence to commitments and to produce quality products. We are really looking forward to a long-term association with Premier.”

– Mr. Ramesh KN, DGM Marketing (Rail & Metro), BEML.

“Thank you for your kind and interesting presentation on your work. I was very impressed by the capacity and capability of your company and also by the broad spectrum of products you are producing in Pune. I'm looking forward to our ongoing business relationship very much!”

– Dr. Bernhard Hoffmann (centre), VP Drive Applications, Winergy.

CLIent testImOnIALs

In seArCH OF eXCeLLenCe

The Renewable Energy 2012 Wind Conference, held at Le Meridien, Pune, on May 29, 2012, was attended by Mr. Nagraj, a representative from Premier's Engineering division. The event addressed the issue of supply-chain bottlenecks, product strategies, and pricing for turbine manufacturers to achieve a balance between vertical integration and component outsourcing.

Premier Ltd. was featured in the June 2012 issue of SEARCH – The Industrial Sourcebook, a monthly magazine covering developments in the industrial world. The article talks about the rise of Premier’s Engineering Division and describes its expansion plans, employee training, quality assurances and best practices followed, illustrating 'the success potion for Premier'.

reneWABLe enerGY 2012 WInd COnFerenCe

96 SEARCH - THE INDUSTRIAL SOURCEBOOK | J U N E 2 0 1 2

PREMIER HEAVY ENGINEERING

remier Ltd, the makers of Premier Padmini cars that once ruled the Indian roads, is smoothly sailing through with

their second inning. The company, which faced hard times earlier, has now diversified into machining and heavy engineering business. Besides, it re-entered the auto business after a gap of a decade. In 2011, Maitreya Doshi, Chairman and MD, Premier Ltd, expressed his desire to build the group into a `2,500 crore turnover company in the next six years.

THE BEGINNING…Premier formed joint ventures (JVs) with Peugeot and Fiat in 1991, but the JVs collapsed. After a difficult period of tax litigations and indebtedness,

Premier sold its 36 acre Mumbai property to Manohar Joshi-owned real estate company Kohinoor Planet for `120 crore in 2005. This money, along with `250 crore (in debt) and fresh equity infusion was used to expand and modernise the existing plant in Pune.

In 2008, Premier entered the heavy engineering business, making generator parts for windmill and infrastructure players. It now also manufactures chassis frames for BEML’s metro train coaches and large cylinder blocks for Cummins. The 52,000 sqft plant is spread over 27 acre and now makes computer numerical control (CNC) tooling machines, mainly gear-making machines and heavy machine blocks for automotive and heavy engineering giants like Tata, Mahindra, Eaton, L&T and BHEL. Premier now boasts

of 70% market share in this business. The company’s collective turnover from its three core businesses is about `300 crore.

“Our shed space is dedicated to the manufacturing of wind turbine components for power majors like Tata, Cummins and Enercon India. It has a full complement of manufacturing capabilities including fabrication, machining, blasting and painting of wind turbine; steel parts like disc rotors, stator rings, stator carriers, rotor housings and supporting structures. The division undertakes complete machining of rotor hubs, blade adaptors, axle pins and main carriers made from castings used in wind turbines,” says KG Rathi, VP – Engineering Services Division, Premier Ltd.

Premier Ltd established its Engineering Division to utilise the in-house facilities & expertise to offer machining services to major automobile industries in Pune. With clients like Tata Motors, Force Motors and Carraro Ltd among others, the division has come a long way. The management gives all credit to determined manpower, in-house advance measures and new technologies that have helped the division to expand. At present, they boast to be one of the leading wind turbine parts suppliers globally. Our recent visit to the Heavy Engineering Division in Pune only supported their leadership claim in the segment.

P NISHI RATH

Homegrown Techniques,the SUCCESS POTION for Premier

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premIer At AWeA 2012Premier Ltd. participated at the Windpower 2012 Conference and Exhibition in Atlanta, USA during June 3–6, 2012. Windpower is one of the world’s largest wind energy events organised annually by the American Wind Energy Association (AWEA).

The theme of the conference this year was ‘Manufacturing the Future Today’ and it saw more than 900 exhibitors from 20 countries across the globe.

Mr. Yasu Murota, International Sales Manager, Japanese Wind Expo and Erica deSouza, Head - Corporate Communication.

C N C M A C H I N E S E N G I N E E R I N G A U T O M O T I V E

I-SuggestINSSANIYATPage 23

winning TeamOur Unsung HeroesPage 18

The Sunset ClubOf Cooper and CricketPage 26

pulse

International women’s Day

March 8Premier Today 16

Premier Today 18 www.premier.co.in19

Mr. Dadasaheb R Waghmode, Asst. Manager, Engineering, joined Premier Ltd. in 2008 as a bargainable worker. A true multitasker, he has been promoted several times. Mr. Waghmode’s contribution towards Premier is commendable, and when his son, an Engineering student, was awarded the Vinod Doshi Shikshan Yojna scholarship, he felt it was akin to being honoured for his own role in Premier. His life’s goal is to work for the company till his last breath, putting in effort to the best of his abilities.“the management has a keen eye for talent and hard work, and a person is judged purely on performance and not on designation or social status. this motivates me to continue performing to the best of my abilities.”– mr. dadasaheb r Waghmode

Mr. Natwar Khuman, an office boy at Premier's corporate office, is a passionate philatelist. He keeps his stamps in an album divided on the basis of countries. His 20-year collection comprises more than 7,000 stamps! He also collects Indian coins — he finds the images of freedom fighters and historical events engraved on the coins intriguing — and till date, he has gathered 200 different Indian coins. Mr. Khuman’s pursuit has inspired many to start following in his footsteps, one of them being young Deepam Dave, son of Premier employee Pradip Dave.“I just enjoy collecting them.”– mr. natwar Khuman(When quizzed about the reason behind his hobby.)

Mr. SP Shinde, Asst. Manager, CNC Machines, joined the company in 1977. Through the years, he has worked single-mindedly on reducing production costs and improving overall productivity, never compromising on quality. In appreciation of his honesty, hard work and sincerity, the management took a personal interest in him and sent him to Germany for training."the management’s sensitivity is a key driving force for one's performance. my superiors have always supported and helped me fight difficulties, not only in my professional life but also on the personal front. the treatment that we receive encourages us to makes our premier family proud and work towards its bright and successful future."– mr. sp shinde

Mr. KV Kalasappaeavar, Asst. Manager, Engineering, joined Premier Ltd. in 2009 and was promoted within two years. He has proved himself to be an exceptional resource — he has improved the production of stator rings, increased productivity, and reduced cycle time through effective utilisation of welding positions and sequencing in process. He has immense faith in the management, and his future plans include acquiring more knowledge.“I am confident of my self-development while with premier. I will always work for the growth of the company.”– mr. KV Kalasappaeavar

This issue, we feature five employees who best exemplify the Premier team spirit. Beating all the odds, they have shown what it takes to rise within the ranks of the company in a true testament of perseverance. Demonstrating keen interest in their work, they have contributed immensely to the company with their dedication, commitment and loyalty.

wINNINgTEaM

wINNINgTEaM

Our Unsung Heroes

Mr. Rajendra Tukaram Dhuri, Executive Officer, Automotive, has been with Premier Ltd. since 1986. His contribution, hard work and willpower helped him earn the faith of his senior officers and paved the way for promotions. He continues putting in praiseworthy effort and enthusiasm to achieve the targets set before him. He is also the recipient of a number of internal awards. Mr. Dhuri credits his success at Premier to the management, senior officers, and friends at work, and promises to continue to do his best in the future.“I enjoy working at premier. the motivation and responsibility that my seniors bestow on me gives me the zeal to put in more effort and perform all my jobs to the best of my abilities.”– mr. rajendra tukaram dhuri

the heights by great men reached and kept,Were not attained by sudden flight,

But they, while their companions slept,Were toiling upward in the night.– Henry Wadsworth Longfellow

Premier Today 20 www.premier.co.in21

INTRaININg

INTRaININg

TRAINING PROGRAMMESPremier’s Engineering Division has taken on-the-job training to a different level by installing a big screen on the shop floor, which demonstrates special processes to help employees understand them better. Here's an update of all training programmes held between January–May 2012.

IN-HOUSE:

SAP Training – MM Module: Organised for the CNC Machines Division's Purchase Department on January 12, 2012, this programme comprised the process of SAP and query-solving techniques. Faculty: Mr. VS Dhane, Manager (Systems).

Awareness of ISO 9001:2008: Organised on February 29, 2012. Faculty: Mr. RP Kharade, Senior Manager, CNC Machines Division. Also organised on April 26, 2012. Faculty: Mr. VE Mone, Senior Manager, Engineering.

Introduction to Modern Cutting Tools: Organised for the CNC Machines and Engineering Divisions on March 3, 2012. External Faculty: Mr. Nilesh Gholkar, Team Leader – Mitsubishi Carbide.

Stress Management for an Accident-Free Life: Organised for CNC Machines, Engineering, Automotive and Common Divisions on March 8, 2012 as part of Safety Week. External faculty: Mr. Ashok Kumar Misra, Corporate Trainer.

Dealers’ Training: Organised for our automotive dealers from April 2–4, 2012, this session consisted of acquainting dealers with our company history, technical details of products and a plant visit. Faculty: Mr. YR Ingle, Assistant Manager (Service – Automotive).

On-the-job Training for Grinding wheel Safety: Organised by experts from Super Traders for CNC Machines, Engineering and Automotive divisions on April 10, 2012. The faculty held their Safety Van Campaign.

basics of Metal Cutting and Cutting Conditions Hole Making: Organised for CNC Machines, Engineering, and Automotive divisions on April 23, 2012. Faculty: Mr. Yogesh Hingane, Product Manager and external faculty Mr. Rajkumar, Seco Tools India.

EXTERNAL:

• MIG and SAw Service Training 2012

• Preventive Maintenance Practices of the DG Set

• Plasma-cutting Consumables

• Training programme on ‘welding and Painting Inspection’

• workshop on ‘Idle Time Reduction in Metal Cutting through Quick Changeover Techniques’

ON THE SAFE SIDEThis year, Premier is undertaking several safety and first aid initiatives to emphasise the importance of safety at the workplace. The company is also in the process of tying up with reputed training companies to undertake this initiative. Posters have been placed at prominent locations in the factory for all to see and implement. Employees will be given a pocket card with basic safety information and a small booklet mentioning safety do’s and don’ts. The objective? To keep safety first at all times. Premier also celebrated March 03–11, 2012 as National Safety week. Here are a few snapshots:

Mr. Chimbalkar, Manager Maintenance, CNC Machines Division, anchored the Safety Inauguration Programme.

Mr. MD Adhikari, President, asked everyone to follow safety rules and be safe at work, home and on the road.

Mr. AA Kazi, an operator from CNC Machines Division, gave a speech on industrial safety.

Key safety instructions being displayed at key locations on the shop floor.

Mr. SL Kandhare, CNC Machines Division, received the winning prize from Mr. Mulherkar in a

competition on safety posters and slogans.

Mr. AG Shinde, Security Head, and his team conducted firefighting and mock drill sessions for ITI apprentices.

M/s Norton–Grinding Wheel India Ltd. held a training session on the daily production usage of machines.

Copies of the safety booklet Anmol Jeevan Sambhala, written in Marathi by Mr. Suryakant M Mule, were distributed to all employees.

Premier Today 22 www.premier.co.in23

Mr. Ravi Mahajan, Asst. Manager (Systems), had one of his photographs recently selected as part of a prestigious photography competition organised by www.cio.in — a networking website for Indian CIOs (Chief Information Officers) and other high-level IT executives to connect on key issues and business challenges. The photography competition saw entries from India’s top IT professionals, making Mr. Mahajan’s achievement truly special. Congratulations!

Mr. DB Chikane, Sr. Manager (Finance), fell in love with the RiO the day he saw it being launched at the Mumbai Cricket Association Grounds, Bandra, Mumbai, in November 2009.

It became his dream to own one someday — a dream which came true when Premier Ltd. planned a scheme for employees who were interested in buying the car. He finally bought his RiO on Republic Day (January 26, 2012) and has already completed 5,000 kilometres on it.

The proud owner especially enjoys hearing comments like “Good looking SUV!” or “Premier ka hai to majbut rahega!” from others.

Mr. Mangesh Dhadve from Premier Ltd. participated in the Railway Commuters’ Bhajan Competition organised by the Omkar Bhajan Mandal, Nallasopara. The participants are bhajan groups travelling on the Western, Central and Harbour railway lines. From a total of 30 competitors, his group ranked third after singing three bhajans — Abhanga, Gajar and Gavalan — in 15 minutes.

A DREAM COME TRUE

MUSICAL ACT

SHUTTERbUG

Mr. Mangesh Dhadve (inset and sixth from left) seen here receiving his prize.

Mr. Ravi Mahajan (inset) and his prize-winning entry in the photography competition.

TEaMSPIRIT

THANk YOU, PREMIER “My internship with

Premier Ltd. helped me get this job, as my interview was focused on all the projects I did. Working with Premier was a great experience for me and I got to learn a lot."

– Aditya GundManufacturing Engineer, Vermeer Manufacturing, Iowa, USA

KnOW YOUr rIOThe five fastest respondents will win exciting gift vouchers of rs. 500! Hurry!!• What is the tag line for the RiO?• What type of brakes does the rear wheel have?• What mileage does the RiO give?• What is the size of the wheel?• What is the RiO turning circle radius?

You can e-mail your answers to: ms. Jheel KachariaManager – Communication and Digital Marketing, Corporate Communication jheelkacharia@premier.co.in

TRIVIAEligibility:

The contest is open for Premier employees and

non-employees of all age groups.

Deadline:September 30, 2012

the best answers will get a special designer tie!• Tell us why the RiO is different. The best opinion gets the prize.• What do you think is the USP of the RiO?• If you drive the RiO off the roads, on hilly terrains or cutting through the water, which are the three features that stand out?

CAr COnnOIsseUr COrner

Indian National Suggestion Schemes' Association (INSSAN) is a registered association of over 400 organisations dedicated to suggestion schemes as a process to elicit contributions from employees.

The forthcoming INSSAN newsletter features I–Suggest, Premier’s in-house suggestion scheme.Between April 2011 and May 2012, a total of

226 suggestions were received via I–Suggest. The pie chart shows the divisional break-up.

These suggestions have resulted in direct cost saving, value addition and improvements in quality and safety. Total cost saved through the I–Suggest scheme this year is:CNC Machines Division: Rs. 11.38 lakhAutomotive Division: Rs. 45.48 lakh

INSSANIYAT

I-SuggEST

153,68%

12,5%

56,25%

5,2%

Engineering

Common Services

Automotive

CNC Machines

The winners of the I–Suggest lakhapati contest.

Employees putting in their suggestions in the

I–Suggest boxes.

A glimpse of the audience anxiously awaiting the announcement of the I–Suggest lakhapati award winners.

Collaterals promoting the I–Suggest scheme.

Premier Today 24 www.premier.co.in25

wElCOME abOaRD

ENGINEERING DIVISIoN

Mr. BM Kumbhar, Executive (Technician)

Mr. KS Choudhari, Executive (Maintenance)

Mr. DM Dhawale, Executive (Production)

Mr. PP Bhikawade, Executive (Quality Assurance)

Ms. KK Nair, Executive (Purchase)

Mr. AH Bansode, Executive (Technician)

Mr. MP Chaudhari, Executive (Technician)

Mr. ST Dayal, Executive (Technician)

Mr. SD Khollam, Executive (Purchase)

Mr. RM Mane, Executive (Technician)

Mr. SV Disale, Executive (Technician)

Mr. RP Redekar, Executive (Technician)

Mr. SD Gore, Executive (Technician)

Mr. RM Ingole, Executive (Technician)

Mr. SB Nile, Executive (Technician)

Mr. AJ Raut, Executive (Technician)

Mr. MD Shelke, Executive (Production)

Mr. MS Manna, Executive (Technician)

Mr. MJ Waghmare, Executive (Technician)

Mr. JS Sapalika, Executive (Technician)

Mr. KR Patil, Executive (Technician)

Mr. RS Kadam, Executive (Technician)

Mr. DH Pawar, Executive (Technician)

Mr. VD Khillare, Executive (Technician)

Mr. MJ Kumbhar, Executive (Technician)

Mr. SK Jaiswal, Executive (Technician)

Mr. ND Sutar, Executive (Technician)

Please join us in welcoming the new members of the Premier Parivaar. We are very happy to have you all aboard and we hope you will experience co-operative and friendly association with the rest of us.

CoMMoN SERVICES

Ms. Suruchi Gupta, Executive (Internal Audit)

Mr. SH Birari, Executive (System)

Mr. SC Dalavi, Executive (Accounts)

Ms. SM Salunke, Executive (HR)

Ms. Jheel Kacharia, Manager (Corporate Communication)

Mr. KV Desai, Executive (Marketing)

Mr. GP Sirpure, Executive (Technician)

Mr. SS Patil, Executive (Sales)

Mr. RK Das, Executive (Service)

Mr. NN Siddiqui, Executive (Production)

Mr. CH Venkateshwarlu Executive (Manufacturing)

Mr. NK Garg AGM (Sales)

Mr. RS Patil, Executive (Supply Chain Management)

AUToMoTIVE DIVISIoN

CNC MAChINES DIVISIoN

Mr. DS Venugopal, Head (Marketing - South)

Mr. PP Gaikwad, Executive (Technician)

Mr. SJ Kare, Executive (Logistics)

Mr. SS Udar, Executive (Techniciain)

Mr. SS Arekar, Executive (Service)

Mr. GV Kawade Executive (Technician)

Mr. BH Shivling, Executive (Technician)

Mr. VL Kaduskar, Executive (Technician)

Mr. GN Hiray, Executive (Planning)

Mr. NV Sonwal, Executive (Technician)

Our readers responded enthusiastically to our new magazine design. Here is what one had to say:

“Shakespeare said, ‘Frailty, thy name is woman!’ but I say, ‘Excellence, thy name is Premier!’ This cannot be confined to the slogan alone, and the day ahead will prove it in words and deeds. In the magazine, not a shred of any page is unimportant. Thanks and best wishes for the new outlook.”– Mr. VR Prabhakaran, Consultant, Bharat Radiators Pvt. Ltd.

RESPONSE TO NEw DESIGN The winning response for feedback on the last issue is Mr. Jayesh Dadia, Partner, Jayesh Dadia & Associates.

“I am really impressed with the contents of the Journal (March 2012) which is so informative regarding Premier's business activities. I came to know so many new things about Premier… the employees are so talented. Overall, a very interesting newsletter.”

Congratulations, Mr. Dadia! Your prize is on its way.

FEEDbACk ON ISSUE #16

FEEDbaCK

In the last issue, we asked our readers to answer five simple questions on the information presented in Premier's last journal, issue #16. We received many responses, and the winners are Mr. PJ Bhalekar and Mr. AT Bhosale!

Last Issue Trivia winners

Prize!

Consolation Prizes were presented to Mr. Riyasuddin Bijapur and Mr. VR Prabhakaran. Congratulations! Your goodie bags are on their way.

Premier Today 26 www.premier.co.in27

OF C PER AND CRICkET Premier salutes Chandu Borde — a former Test cricketer and one of their own.

wWhat is common between Sachin Tendulkar, Rahul Dravid, Sourav Ganguly, Mohammed Azharuddin, Javagal Srinath, Yuvraj Singh, and Virendra Sehwag? All of them were introduced to Indian cricket at the national level by Chandrakant Gulabrao Borde, popularly known as Chandu Borde.

As Chairman of the national selection committee, he knew that these boys would do the country proud. And they did — just like him. Borde, a former Test cricketer himself, is revered by the cricket world for having been an all-rounder at the game. But back then, people at Walchand Group’s Cooper Engineering Ltd. knew him as one among their marketing team.

Chandu Borde was a former employee of Premier Ltd. His colleagues, as well as his bosses, including Vinod Doshi — the then Managing Director of Cooper — had great

admiration for his mastery of the sport. And Doshi, an avid follower of cricket, was more than thrilled to have the country’s top player working with them. Borde reminisces, “Vinodbhai was very fond of me — he would discuss every match with me, and

even proudly introduce me to dignitaries. He always treated me as a friend, never as an employee.”

While Borde’s achievements in cricket earned him fame and respect, it was his stint at Cooper that gave him the chance to interact with people from both private and government organisations, thereby boosting his communication skills and his confidence. Borde further emphasises the role Cooper has played in his life through this message for the next gen employees at Premier: “Respect your seniors, and be loyal to your organisation — that is the key to success and prosperity.”

01. With Dilip Vengsarkar, Kapil Dev, Mushtaq Ali and Sunil Gavaskar at Wankhede Stadium, Mumbai.02. On his 75th birthday celebration with honorary dignitaries Nana Patekar, Ajit Wadekar and Sachin Tendulkar.

03. At Lord's, with Ajit Wadekar and Dilip Vengsarkar — then Indian cricket team selectors.04. Felicitated by Former President of India, Late Sri KR Narayanan.

05. As a successful Indian team manager at Lord's, England.

“respect your seniors, and be loyal to your organisation —

that is the key to success and prosperity.”

– mr. Chandu Borde, former premier employee and

test cricketer.

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The story of one family's love for the Premier Padmini.

PALS FOR LIFE

sSome relationships age like wine — the older they get the better they become. Co-founder of the Fiat Classic Car Club of India, Mumbai, Cyrus Dhabhar’s relationship with the Premier brand is a fine example of one such relationship.

His father worked with Premier Automobiles and was one of the chief engineers responsible for testing the Padmini S1 and the 118NE platform. And when Cyrus was born in 1988, he was brought home in a Padmini — a full blown Group-A, rally spec monster completely equipped with a full body roll cage, stiffer suspension, twin carburettors and a free-flow exhaust. It also had a massive scoop on the bonnet to prevent the intakes of the twin carburettors from hitting the bonnet. For Cyrus, this car — MMY 43 — was like a favourite toy. He grew so attached to the car that when his father sold her in 1993 he was heartbroken.

Cyrus carried on his father's passion for Premier and the Padmini when, in 1996, he bought a Left Hand Drive (LHD) Premier Padmini from a tea stall owner in Kottayam, Kerala, as an addition to the Dhabhar collection.

When the family decided to restore this car, they decided to pay homage to their beloved MMY 43 and incorporated some of its features in the LHD Padmini. The LHD, as she is fondly called (all other cars are known by their numbers) now has a similar scoop on the bonnet and a similar roll cage. She also has a classic competition number ‘43’ written on her sides and is a regular feature at the classic ‘London to Syndey’ rally livery.

An integral part of the Dhabar family, she goes out every Sunday and still receives envious looks from people who see her gliding majestically.

Cyrus Dhabhar and his father with their Left Hand Drive Premier Padmini.

Cyrus Dhabhar and his Fiat 1100, 1967 model.

"the LHd is not just some car. she is a part of the family. And she

is not just parked in a shed warm and dry; she is used every sunday

without fail and still gets all the thumbs-ups and smiles that she so

rightfully deserves."– Cyrus dhabhar

proud owner of a premier padmini

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DIESEL ENGINE

now with the newThe stunning