SEARCHING FOR

STERLING PUBLISHINGPREMIUM SALES AND CUSTOM PUBLISHING

IDEA?YOUR NEXT BIG

THINK

BOOKS.

THINK BOOKS.Books increase the exposure of your message and:— Promote your company, brand, product, message, and vision.

— Support literacy and are educational.

— Have high perceived value but low production cost.

— Are easily customized.

— Identify your company as intelligent and innovative.

— Are rarely thrown away, so they stay around forever!

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BUILD YOUR COMPANY’S BRAND:— Gifts with purchase

— Self-liquidating offers

— Added-value items

— Subscription premiums

— Employee or client incentives

— Retail promotions

— Corporate gifts

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STERLING HAS THE BOOK TO CONVEY YOUR MESSAGE.— Arts and Crafts

— Health

— Cooking and Lifestyle

— Sports

— Reference

— Puzzles and Games

— Children’s

— General Non-Fiction

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ALIGN YOUR PROMOTION WITH ONE OF STERLING’S EXISTING PUBLISHING PARTNERS:— AARP— American Museum of Natural History— Begin Smart— Esquire— Chapman Nautical Guides— Cosmopolitan— Country Living— Popular Mechanics— Good Housekeeping— Hasbro— House Beautiful— Magic Lantern Guides— Marie Claire— Seventeen— USA Today

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do for your company?

So what canSTERLING

STERLING CAN:— Create a new custom book.

— Customize existing books.

— Meet your budgetary guidelines.

Sterling offers many options, from creating a special cover that features your logo and binding in a personalized letter, to reproducing a book to a specific size and page count, or changing the format.

The ideas are endless…

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SUCCESS STORIES:We have taken many ideas and executed them to complete successful premium promotions with hundreds of companies, including:

— Microsoft

— Home Depot

— Gillette

— Sony Picture Home Entertainment

— Smith & Wollensky

— McKee Foods

— Jewelry Television

— Kimberly-Clark

You can be next!

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CLIENT McKee Foods

PRODUCT Classics and Classic Starts

IDEASeveral of McKee Foods’ cake brands, such as Banana Twins, Boston Crème Roll, Devil Squares, Fancy Cakes, and many more, are running a self-liquidating mail-in offer on the back panels for our Classics (unabridged) and Classic Starts (abridged).

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CLIENTSmith & Wollensky

PRODUCTKevin Zraly’s American Wine Guide

IDEASmith & Wollensky wanted to do something special for their clients so we customized Kevin Zraly’s American Wine Guide. We created a custom cover as well as added a 6-page foreword about the history of Smith & Wollensky, including photographs. They ordered over 10,000 units. The project went so well that they reordered the following year.

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CLIENTMicrosoft Intel

PRODUCTSudoku Puzzles for Kids

IDEAMicrosoft Intel is always ahead of the curve and that’s why they jumped on the sudoku bandwagon before it even became a craze. They ordered 30,000 units of Sudoku Puzzles for Kids to hand out during “Take our Daughters and Sons to Work Day.”

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CLIENTLiberty National Life Insurance Company

PRODUCTMy Home Workbook

IDEALiberty National Life Insurance Company wanted to introduce themselves to new home buyers to encourage them to buy life insurance as well. They handed My Home Workbook out at closings and to new clients. We customized it with a logo and a 1-page foreword. They increased new business using this book!

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CLIENTCreative FunWorks

PRODUCTPaper Fantastic and I Love to Draw & Paint!

IDEASterling worked with Creative FunWorks to take our existing titles Paper Fantastic and I Love to Draw & Paint!, change the trim size, paper stock, and make them into paperbacks to include them as part of a holiday kit that would be sold in Costco. They had over 60,000 kits and almost sold out completely.

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CLIENTHuggies

PRODUCTGreat Expectations: Your Pregnancy Week-by-Week

IDEAHuggies launched a new Web site called www.huggiesbabynetwork.com, and a mini-edition of Great Expectations: Your Pregnancy Week-by-Week was used to get soon-to-be moms to register. The book was distributed at Ob/Gyn and Midwives’ offices. Throughout the book, we included tip boxes sending the pregnant women to the website for more information. The book drove people to their site where they collected information and became new customers!

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CLIENTJewelry Television

PRODUCTGemstones of the World

IDEAJewelry Television has sold over 100,000 gemstones and we know because we sold them over 100,000 Gemstones of the World to use as a gift with on-air purchase. They have been running this promotion for years and it shows no signs of slowing down.

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CLIENTDream Hotel

PRODUCTIllustrated Dream Dictionary

IDEAThe Dream Hotel purchased thousands of copies of Illustrated Dream Dictionary to put on the nightstand in each of their rooms.

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CLIENTHALT

PRODUCTScam-Proof Your Life

IDEAHALT, the Organization of Americans for Legal Reform purchased Scam-Proof Your Life to use as their premium to get membership renewals. It was a hit and they reordered books a few times!

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CLIENTSunSetter Awnings

PRODUCTGood Housekeeping The Complete Household Handbook, Revised Edition

IDEASunSetter Awnings did a mailing to existing customers offering them a free book with any purchase of a SunSetter accessory. Program was a BIG success!

Order Form Inside: Save on Accessories!

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SunSetter Deferred 3-Payment Plan

� Immediate Delivery � No Interest Added!

To use the plan, check the box on the bottom right of the order form and

complete the credit card section there. Add up the total of your merchandise,

shipping, and sales tax if applicable. Divide that total by 3. Enter this

amount in the “Amount Enclosed” line of the order form. We will charge this

amount to your credit card when we ship your order. The remainder of your

order will be billed directly to your credit card in two additional equal month-

ly installments (each the same amount as your first installment) for a total of

3 installments. (This plan is for credit card orders only. Fill in credit card

information on the bottom right of the Order Form.)

As a SunSetter Owner, you can SAVE your friends

20% off any size or model awning — and earn $100

for yourself! Just give them this Toll Free Number:

1-800-876-2340

and tell them to give our phone staff this special dis-

count code when they place their awning order:

SAVE20

Our phone representative will take it from there. They’ll

get all the information from your friend or neighbor,

including your name and zip code.

When their order is shipped we’ll automatically send

you $100 for referring your friend to us!

Cannot be combined with any other offers or discounts.

Phone orders only. Offer expires Dec. 31, 2008.

Please tell your friends that to get the discount they

must call us — PHONE ORDERS ONLY — and they

must give us the special code above when they call. If

they want to see our models and colors, they can get all

the information they need at www.sunsetter.com.

Now you can save your friends

and neighbors 20% off any

SunSetter Awning — and earn

$100 for yourself when they buy!

Here’s how it works...

Many current SunSetter

owners heard about the

awning from friends!

SunSetter Owner’s Referral Program:

EARN $100!

Over 400pages of how-to

tips, on everything from

home repair to household

finances. You’ll wonder how

you got along without it!

Order FormInside...

Use our Deferred

3-Payment Plan!

No Interest! Just put 1/3 down and pay the

balance in two additional monthly installments.

See the back cover for details.

Call Toll Free:

1-800-876-2340

24 hours a day, seven days a week. The easiest way to order!

Or order online at www.sunsetter.com

If you order by Aug. 18th you’ll save

on all our owners’ products.

But if you order early —

by Aug. 4th — you’ll get this special

Early Order Bonus!

Free!An indispensable

guide to almost

any practical home topic!

Just place an order of $49.00

or more by August 4th!

Order withConfidence

� 5-Year Limited Warranty

On awnings, window awnings, awning

accessories, flagpoles and EasyShades.

I-year warranties on furniture and

backyard products.

� SunSetter’s Unbeatable

Customer Service

Before and after the sale!� Good Housekeeping Seal

on Awnings, Window Awnings,

EasyShades and Flagpoles

FREE!FREE!Learn how to “do it right”

with this wonderful, tip-

filled how-to manual

from Good

Housekeeping!

� Want to know

the best way to

remove stains? Make

healthier meals without

sacrificing taste? Make home

repairs yourself?

� You’ll find great advice here on every-

thing from home finances and decorating to

safety, car care, home office solutions and

much more.

� With color-coded, quick reference tip boxes for easy

reading throughout the book. You’ll learn how to stretch

your home budget dollars, get smart “how to buy”

advice, and know when to “call in the pros” rather than

tackle a job yourself.

� Regularly $19.95!

Hurry! This great Early Order FREE

Book offer ends Aug. 4th!

Call 1-800-876-2340

SunSetter Products, 184 Charles St. Malden, MA 02148 � www.sunsetter.com

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Over 400

pages of sound

advice. You’ll

wonder how you

got along with-

out it!

Book supplies are limited. First come, first served. SunSetter reserves the right to substitute a

book of equal value. One per household.

WITH ANY SUNSETTER ACCESSORIES PURCHASE OF $49 OR MORE by 8/4/08

WITH ANY SUNSETTER ACCESSORIES PURCHASE OF $49 OR MORE by 8/4/08

Window Awnings! Huge Accessories Savings! EasyShade Solar Screens!

Inside:

Eight Exceptional Opportunities for SunSetter Awning Owners Only!

HUGE savings on SunSetterAwning Accessories -- 20% andmore -- the biggest we offer!

New! Woven AcrylicReplacement Fabrics includingexclusive vertical stripes.

Classic Outdoor Furniture inbeautiful Tropical Hardwood!

EasyShade Solar Screens at 20%Discounts. Great for porches,gazebos, sliders, and windows.

Save BIG on RevolutionarySunSetter Flagpoles -- 25% off!

20% savings on our energy-savingWindow Awnings!

Owners Awning discounts:Save 20% on a secondawning!

A wonderful newFREE BONUS!

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20% OFF!20% OFF!and more!

184 Charles StreetMalden, MA 02148

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��New!

PRESORTED STDU.S. POSTAGE

PAIDSUNSETTER

Your BEST opportunity to Save on Accessories,Furniture, EasyShades, Flagpoles and More!

FREE!The best ways to do almost anythingaround your house. An indispensable422-page do-it-yourself guide fromGood Housekeeping!

PLUS: Earn $100 for every person you refer to us who buys an awning! Details inside...

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CLIENTThomasville

PRODUCTHouse Beautiful’s Welcome to the Table

IDEARecent Thomasville Cabinetry purchasers from The Home Depot will receive a thank-you mailer, congratulating them on their new kitchen. Upon presentation of the attached certificate at their nearby Thomasville store, the customer will receive the free cookbook, a thank you gift just for visiting Thomasville. Results = In total, volume generate by cabinetry purchasers on the mail file generated just under $100,000 in written sales.

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CLIENTSears

PRODUCTPopular Mechanic’s Why a Curveball Curves, Good Housekeeping Cookbook, Marie Claire Hair, House Beautiful Colors for Your Home

IDEASears ran a Golden Wish Ticket program for the 2008 Holiday season. 5,000 of the prizes were Sterling books. A redemption site gathered customer information and book choice.

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CLIENTAlbertsons

PRODUCTGood Housekeeping Light & Healthy Cookbook

IDEAAlbertsons held a Heart-Health promotion where customers received a free book where customers got a free book when they bought two products that were featured in the promotion during February (American Heart Month).

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CLIENTPopular Mechanics

PRODUCTPopular Mechanics Complete Car Care Manual

IDEAPopular Mechanics ran an advertorial in their magazine offering the book for free to readers that register on their Web site.

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A BRILLIANT IDEA FOR YOU!Call Premium Sales today at 646.688.2467 or e-mail specialsales@sterlingpublishing.com, so we can help you brainstorm on an idea. We’ll create a fantastic promotion to fit your or your client’s needs!

387 PARK AVENUE SOUTHNEW YORK, NY 10016Tel: 212.532.7160 • Fax: 212.213.2495www.sterlingpublishing.com