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Premium In Season Programming Digital Holiday Campaign: 10/27-12/24

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Premium In Season Programming Digital Holiday Campaign: 10/27-12/24. The Daily Show. Jon Stewart and the best team in faux journalism deliver all of the latest headlines all year long- 161 episodes a year!. - PowerPoint PPT Presentation
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Premium In Season Programming Digital Holiday Campaign: 10/27-12/24
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Page 1: Premium In Season Programming Digital Holiday Campaign: 10/27-12/24

Premium In Season ProgrammingDigital Holiday Campaign:

10/27-12/24

Page 2: Premium In Season Programming Digital Holiday Campaign: 10/27-12/24

THE DAILY SHOWJon Stewart and the best team in faux journalism deliver all of the latest headlines all year long- 161 episodes a year!

THE DAILY SHOW'S LIST OF AWARDS AND ACHIEVEMENTS KEEPS GROWING: #1 in Late Night shows for M18-34***

Jon was named America’s Most Trusted Newscaster- Time, 2009 Ranked Among the 100 Best TV Shows of All Time- Time, 2012 16-Time Emmy Award Winner & 2-Time Peabody Award Winner The Rally to Restore Sanity was the #1 all-time check in on

FourSquare The Daily Show election coverage helped to propel Comedy Central

Digital to its highest traffic day EVER in November 2012

WHETHER IT'S TV, DIGITAL, MOBILE, OR SOCIAL, THE DAILY SHOW DELIVERS QUALITY CONTENT ALL YEAR ROUND! Full Episodes of all 161 episodes a year are available 0n demand on

DailyShow.com The Daily Show delivers over 40 Million Online Video Streams per

month* The Daily Show Headlines App was highlighted by Apple as a “Great

Free App” Over 4 Million Social Media Fans & Followers

Source: *Includes Hulu***NMR, Live+SD Prime

Page 3: Premium In Season Programming Digital Holiday Campaign: 10/27-12/24

SOUTH PARK STUDIOSSouth Park continues to change the way audiences watch animation and television while remaining one of the biggest and baddest forces in pop culture commentary on the air today.

SOUTH PARK DOMINATES FACEBOOK:

AND SOUTH PARK IS HERE TO STAY! South Park will be in it’s 17th Season in 2013, making it one of

the longest running shows at Viacom Media Networks Season 17 premieres September 25, 2013 and runs through

December 11th 2013 South Park has already been renewed through Season 20 in

2016!

WE SUPER SERVE OUR FANS, AND OUR FANS LOVE US BACK! South Park’s entire catalog of episodes is available on

SouthParkStudios. com- All 16 seasons and 200+ episodes! South Park fans spend an average of 37 minutes per visit on

SouthParkStudios.com- that’s 22 minutes more per month than any other site in the humor category!

With Over 46 Million Fans and counting, South Park is the #1 Cable Show on Facebook and ranks within the top 20 pages on all of Facebook!

Over 900 Million Facebook users have at least one friend who ‘Likes’ South Park- that’s almost 1/7 of the world’s population!

Page 4: Premium In Season Programming Digital Holiday Campaign: 10/27-12/24

TOSH.0From the best viral videos to internet memes and overnight celebrities, Tosh.0 has hit the web running.

DANIEL TOSH & TOSH.0 ARE LEADERS ACROSS MULTIPLE PLATFORMS: Tosh just finished Season 5A on top! The show was #1 in ALL

OF TV with M18-34, and #1 in cable with M18-49 With over 1.6 Million downloads, The Tosh App is the #1 Most

Downloaded App in the Viacom Entertainment Group The Tosh Mobile App was recently refreshed to include MORE

video content, and additional updates are in store for season 5B this fall!

With over 7.8 Million Likes, Tosh is the #1 Male Comedian on Facebook! That's more 'likes' than Oprah!

With over 5.2 Million followers, Tosh ranks in the Top 100 Twitter accounts in the WORLD and has more Twitter followers than the New York Times

THE TOSH.0 BLOG IS ALWAYS TIMELY AND RELEVANT, EVEN WHEN THE SHOW IS IN HIATUS ON AIR! Traffic to the Tosh site is strong all year long- no drop off

between seasons! Tosh fans are socially active and stay connected between

seasons- 50% of our online traffic comes from social media

Page 5: Premium In Season Programming Digital Holiday Campaign: 10/27-12/24

THE VIDEO GAME AWARDS (VGAS)Each December, Spike pays tribute to the outstanding achievements of games, developers, animation, & technology in the video game industry while providing a glimpse into the future with sneak peeks and exclusive world premieres!

VGA 10 IN 2012 BROKE RECORDS! The live show was streamed over 800k times

across desktop, mobile, & tablet- the highest ever for an event on Spike!

The 2012 VGA site saw more traffic than any other VGA site EVER, propelling Spike.com to its 3rd highest traffic day EVER

THE VGAS WERE A MULTIPLATFORM HIT, ESPECIALLY IN SOCIAL MEDIA! 50+ trending topics on Twitter 280k total social media mentions- +27% over

2011! VGA 10 was the 3rd Most Social Show in all of

Television

Source: Site Traffic via Omniture, Social ranking via SocialGuide, Total mentions via Radian6, Trending Topics via twitter

Page 6: Premium In Season Programming Digital Holiday Campaign: 10/27-12/24

AWKWARDThrough the eyes of 15 year old narrator Jenna Hamilton, Awkward takes a look at the conflicts, chaos, and humor that define teenage life.

THE CRITICS AND OUR AUDIENCE ALIKE HAVE ALREADY FALLEN IN LOVE WITH AWKWARD, AND SEASON 3 IS OFF TO A STRONG START!

Online video streams more than doubled from Season 1 to Season 2!

Awkward saw a 1,264% increase in social comments from Season 1 to Season 2

During Season 2, Awkward was the #1 show in its Thursday time slot among teens and F12-34

Season 3 recently debuted to a 2.27 P12-34 rating, and took the #1 spot in social media rankings as the most talked about series in broadcast AND cable with over 366k social comments from 226k authors

“A hyper, irreverent, modern day version of My So Called Life, Awkward has charmed the pants off critics.”- New York Magazine, July 2012

AND THERE'S MORE IN STORE FOR THIS YEAR! 20 new episodes premiering in 2013- season 3A

premiered April 16, 2013 (Season 3B scheduled for Fall 2013)!

Live stream opportunities available for season 3- fans can submit questions and watch the cast respond in real time!

Full episodes and additional exclusive digital content also available

Page 7: Premium In Season Programming Digital Holiday Campaign: 10/27-12/24

SNOOKI & JWOWWSnooki & Jwoww follows 2 of our favorite Jersey Shore BFFs as they start a new chapter in their lives. In season 3, we’ll continue to watch Snooki and Jwoww as they navigate the radical changes that life keeps throwing at them

Source: Star Media Multitrak, Nielsen MIT. Live + SD . 01/08/2013. Tues, 10p-11p. Based on Live+SD. Prior 4-week average: 12/10/12-01/06/13. Rank based on nets with 70 million+ subscribers, sister nets and broadcast nets.; based on impressions. Snooki + Jwoww Ssn 2 Premiere. Live + Same Day viewing, 75% Unification. Reach is based on a 6 min. qualifier. Social media ranks based on Bluefin. Rank based on on-air commentary.

SNOOKI & JWOWW SEASON 2 PREMIERED AT #1: The Season 2 premiere on January 8th 2013 ranked

#1 in all of cable among P12-24, P18-34, P25-34 and nearly all female demos!

The premiere scored a 3.78 rating among W18-24, the show’s highest rated demo

The show ranked within the top 5 most talked about shows of the night in social media

Over 367,000 Facebook fans

…AND THERE'S MORE SKOOKI AND JWOWW TO COME! Snooki and Jwoww has been renewed for a third

season (premiere date TBD) Full episodes available on MTV.com, plus bonus clips,

& digital exclusive content

Page 8: Premium In Season Programming Digital Holiday Campaign: 10/27-12/24

This docu-soap series follows six dynamic women, each with a compelling connection to the world of Hip Hop, all trying to make their way in a world of backstabbing jealousy, broken promises, and shattered dreams

Series debuted on Vh1 in March 2011 The 3rd season premiered on January 7, 2013 and ran through

April 1, 2013, with reunion specials taking place on April 8th and April 15th.

Full episodes available on demand on Vh1.com

LOVE & HIP HOP FACTS:

3RD TIME'S STILL THE CHARM- BIG SUCCESS IN SEASON 3! The Season 3 premiere drew a 1.60 A18-49 rating, up 19%

over the Love & Hip Hop Atlanta premiere in June 2012 Among African Americans 19-49, the premiere drew a 9.31

rating The premiere was the #1 most social non-sports cable

show of the night, with over 143,000 social comments, 2nd only to The Bachelor among non-sports telecasts in ALL of TV

LOVE & HIP HOP

Page 9: Premium In Season Programming Digital Holiday Campaign: 10/27-12/24

BLACK INK CREWBack for its second season, this docu-series follows the lives of the guys and girls that run the only black owned and operated tattoo parlor in Harlem

ANOTHER RETURNING HIT FOR VH1: Black Ink Crew returns to Vh1 for Season 2 in Winter 2013 Season 1 averaged a 1.07 A18-49 rating and a 6.29 African American 18-49 rating The 2 episode season finale saw a 1.03 A18-49 rating and both episodes ranked within the top 5

shows in their respective time slots among all key demos Black Ink crew generated nearly 500,000 comments in social media during its first season

Page 10: Premium In Season Programming Digital Holiday Campaign: 10/27-12/24

CMT’s first animated series, Bounty Hunters is a hilarious tale about three friends and their two-bit bounty hunting business.

ABOUT THE SHOW: Series premieres August 23rd 2013, with season

finale scheduled for November 15th Characters voiced by Jeff Foxworthy, Bill Engvall,

Larry the Cable Guy, and Lisa Lampanelli

BOUNTY HUNTERS

Page 11: Premium In Season Programming Digital Holiday Campaign: 10/27-12/24

Phillips Swamp Seafood in Bayou Pigeon, Louisiana is not your typical pawnshop. Rick Phillips and a cast of neighboring swampers buy and sell everything the Bayou has to offer- alligators, bullfrogs, crawfish, and everything in between.ABOUT THE SHOW:

Full Episodes & Bonus Clips Skinned video pages and photo flipbooks Custom Mobile opportunities

DIGITAL OPPORTUNITIES:

Series premiered on January 26, 2013 and ran through April 20th, 2013

The premiere was the 6th most talked about show in social media on the night it aired

Season 2 is scheduled for Fall 2013

SWAMP PAWN

Page 12: Premium In Season Programming Digital Holiday Campaign: 10/27-12/24

THAN

K YO

U!


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