Premium Playbook

8/12/2019 Premium Playbook

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Welcome toPremium!LinkedIn is about establishing your professionalidentity, growing your network, and being greatat what you do.

With Premium, you can take these goals to the nextlevel so you can discover whos interested in you,nd the right people, and reach them faster.

Find People Faster

Discover Whos Interested in You 03

08

Reach the Right People 14

More Premium Features to Explore 21

Get the Most From LinkedIn 23

Table of Contents


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Discover whos interested in youAny time someone checks out your LinkedIn prole, its an opportunity. The moreinformation you have about the people who are looking, the better equipped youare to reach out, follow up, or improve your professional presence.


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See whos lookingYour Premium account gives you more visibility.All LinkedIn members are able to see the past vepeople who have viewed their prole.

Only LinkedIn Premium members are able to seeeveryone who has viewed their prole for the past90 days*.

* Viewers who have set their prole visibility setting to anonymous or industry/titlewill appear as such in the list.

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Dig deeperTake advantage of exclusive Premium insightsyou can use to help your prole get noticed bythe right people.

With Prole Stats Pro, you can see:

A trending graph showing how many peopleviewed your prole and how many times youappeared in search results over the past 90 days

Top search keywords that led to your prole

Views by industry and geography

On your homepage or your prole page, click the link underWhos Viewed Your Prole? on the right side of the page. Onceyou click through, youll see how many times you appeared insearch results over the past 90 days.

How it works

5

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Whos Viewed YourProle in actionAnthony Cruz, a Sales Manager at an EnterpriseTelecommunications Company, attends the years

biggest industry conference. He meets hundredsof people, hands out dozens of business cards, andconnects with a handful of people on LinkedIn.

The rst thing he does when he gets back to theofce is sign in to his Premium account and checkout Whos Viewed Your Prole . He sees that FrankSimpson, a buyer who chatted with him and took hiscard, has looked at his prole in the past 24 hours.Now that Anthony knows Franks interested, he hasa warm lead he can condently follow up with.

Connect

Frank SimpsonToday

Whos Viewed Your Prole


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Dont be afraid to reach out

When someone whos viewed yourprole seems interesting, considersending a message to follow up.

Its a great way to capture newopportunities like job openings, salesprospects, and industry connections.

Cross-reference with your goals

Keep tabs on the Appearances inSearch chart to see trends over time.

Fine-tune your prole by adding skills,keywords, and more details on yourexperience.

Optimize for search

Take a look at the top search words andmake sure keywords that are relevant toyour career and objectives are listed.

If not, you may want to adjust yourprole to include different keywords.

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Tips for getting more opportunitiesFollow these three tips to take full advantage of your premium visibility features and insights.


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Find people fasterSearching doesnt have to feel like a full-time job. Now thatyoure Premium, youve got access to tools that help yousearch faster, more efciently, and more successfully.


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Zero in on thepeople you needIts all about focus. Signicantly cut down onthe time needed to nd the perfect candidate,prospect, client, or expert by using Premiumsearch lters.

Finely tune your searches when you lter byyears of experience, seniority level, job function,company size, groups, and more. Premiummembers get up to 8 additional search lters.

The upshot? You get fewer, better, and moretargeted results.

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Advanced

First, nd the Advanced link to the right of the search box atthe top of any page. Once youve clicked through, all of yourPremium lters have a gold LinkedIn logo next to them.

How it works


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Be prepared withkey informationWant to make a great rst impression with newcontacts? Before you reach out, take a look at theirprole to gather some insight on their background,interests, and career path. You can use this info as aconversation starter.

With your Premium account, you can see full prolesfor your entire networkincluding all 3rd-degreeconnections and group members. Basic members

can only see employer and school names.

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Activity Feed

Groups

BackgroundExperience, skills & expertise,education, honors & awards,projects, volunteering,organizations, additional info

FollowingNews, Companies, Inuencers

Recommendations

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Easily stay on topof your searchOnce youve narrowed down your search to returnpeople who t your needs, theres no need to goback and search again every time you want to ndnew results.

Simply save your favorite searches, and well sendyou automatic alerts whenever new results appear.

Remember:

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Senior

American Organic Natural Product Industry

Company size: 11-50RelationshipLocationCurrent companyIndustryPast companySchool

Groups

Years of experienceFunctionSeniority level

Interested inCompany size

FortuneWhen joined

Senior

1-10

American organicNatural product industry

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Premium searchin actionJamie Schwartzs organic food companyis growing, and now she needs to hire a small

team of people to handle increasing customerinquiries. She uses her Premium search lters tond senior-level candidates who currently workat small companies and are fellow members ofprofessional organic groups.

Since she has limited time to spend lookingfor relevant proles, Jamie also sets up a Premiumsearch alert targeted at nding new membersand students, so shell be sure to catch entry-levelcandidates who may be interested in an internship.


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Target your ideal prospect

Whether youre selling, job-hunting,recruiting, or building your business,youve likely got an ideal target in mind.

Premium lters let you focus onreaching exactly who you need tond, whether they be experienceexecutives, people who work atSMBs, or any other specic segment.

Find common ground Try joining LinkedIn groups that arerelevant to your target market. Then,you can use the Group search lterto nd people who are members ofthose groups and tailor yourmessage accordingly.

Get alerted rst

Use search alerts to be the rst toknow when members newly t yourprofessional needs, whether they haveacquired a new skill, have an updated job function, make a move, etc.

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Tips for successFollow these three tips to search faster and more efciently.


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Reach the right peopleAt its core, LinkedIn is all about people. Your Premium account givesyou powerful tools to easily and credibly get in touch with thepeople you need on the worlds largest professional network.


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Reach outwith InMailWant to get in contact with someone whos outsideyour network? InMail gives you the ability to reach

out to any LinkedIn member, even if youre notconnected.

Theres no barrier to getting startedyou dont needtheir email address, phone number, or any otherspecic contact information. If you dont receive areply we refund your credit, automatically.

Whether your goal is to contact a sales prospect,industry expert, hiring manager, or someone else,InMail makes it easy.

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InMail in actionSam Liu, a video editor for an online magazine,is interested in switching industries. He sees anopening for an editor job at a leading onlinegaming company and discovers that someone whowent to his college works at that same company.

He sends her an InMail message explaining theirconnection and asks if she has some time availableto give him some insights into her companys culture,values and hiring process. After getting the insidescoop from Marlena Jones, he is able to tailor hisresume and cover letter to the company and posi-tion, increasing his chances of landing an interview.

Compose your message

To: Marlena JonesFrom: Sam Liu

Subject: Editor position

Your message to Marlena:

Hi Marlena,I noticed


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Tips for successFollow these three tips to create a compelling InMail.

Be engaging

Use your rst message to start theconversation and pique interest. Yourgoal is to get a response, not to sealthe deal.

Be concise

Keep it brief and to the point. Youhave only a few seconds to capturesomeones attention and convey thevalue of your message.

Be personal

Customized InMail messages get a50% higher response rate. Scanthrough the persons prole toreference any people or experiencesyou share in common, and be specicabout why youre interested in them.


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Leverage yournetworkSee someone youd like to contact, but youre

not directly connected? Maybe one of yourconnections can help. If the person youre interestedin is connected to someone you knowor even tosomeone your connection knowstry asking foran introduction.

Introductions offer a trustworthy way to reach outthrough people you know in common, turning a coldcontact into a warm connection and increasing the

chance of a response.

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Near the top of a second-degree or third-degreeconnections prole, nd the Get Introduced option in thedropdown menu, next to Send InMail. Youll be able tochoose a person you know who can introduce you, andcraft a message asking them for an introduction.

How it works

Connect Send InMail

Ask Jo for more info

Get introducedSearch for references


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Introductionsin actionSally Polaski is the founder of a ash sale website for

urban moms. To grow her subscriber base, what shereally needs is a partnership with some trendy,popular kids clothing brands.

Sally identies 5 people, including Jessica Lin,in her extended LinkedIn network who are decision-makers at the brands shed like to worth with. Then,instead of a cold call, she starts the conversation byasking for an introduction to Jessica through her

connectionsa more credible way to get in touch

Sally Polaski

Jessica Lin

Angela Duffy

Robert Toledo

Get Introduced


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Go above and beyondFollow these three tips for a successful introduction.

Be purposeful

Clearly explain why youre asking forthe introduction.

Be specic

Remember that youre asking for afavor, so let the other person knowexactly how youll make good use of it.

Be respectful

Just in case the other person isntcomfortable making the introduction,provide an easy way for them to say no.


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More premium features to explore


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Premium BadgeWant to stand out on LinkedIn? Asa Premium member, you can catchpeoples attention by displaying agold LinkedIn badge on your prolethat also appears next to your namein search results. You can turn yourbadge on and off from yourSettings page.

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The highlightsWeve covered a lot of what your account has to offer, but theres even moreyou can do now that youre Premium. Check out some highlights below.

More search resultsPremium members see 3 to 10 timesmore proles with every search.Combined with expanded proles,this brings more power to yourability to nd the people you needon LinkedIn.

OpenLinkWant to send a strong signal thatyoure open to new opportunitiesand connections? When you jointhe OpenLink network, any LinkedInmember will be able to send you amessage free of charge. To turn onyour OpenLink prole badge, justlook for the OpenLink area on yourSettings page.

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Get the most from LinkedInBeyond your Premium features, dont forget to make the most of LinkedInsbasic professional tools: perfect your prole, grow your network, and join theprofessional conversation.


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Perfecting your proleWhen was the last time you polished your prole? Keeping your prole fresh and up todate will help you get noticed, and it only takes a few minutes to make sure youve gotall of these in place.

Prole photoMake a great rst impression with a professional-looking photo. The best are high-qualityheadshots with simple backgrounds.

EducationAlumni often use LinkedIn to network and makecontacts, so make sure youve added the namesof any colleges and universities youve attended.

Skills & expertiseAdding skills and expertise makes it easy for yourconnections to endorse you for your strengthsand knowledge, as well as helping you show up inrelevant searches.

ExperienceHave you lled out descriptions for each of yourpositions? Include the achievements youreproudest of to highlight your skills and qualications.

Volunteer experienceThis is a great way to connect with others who shareyour passions. Plus, LinkedIn research found that 1 in5 hiring managers has hired a candidate based in part

on volunteer experience.

Recommendations Ask some of your connectionslike clients, coworkers,and business partnersto write recommendations ofyour work. When making the request, try remindingthem of your past projects and accomplishments.


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Growing your networkA larger network increases your chances of nding jobs, business opportunities,candidates, leads, and customers. Here are some of the easiest ways to makemeaningful connections.

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Add your email contactsTheres a good chance that a lot ofpeople you know are already onLinkedIn. The easiest way to ndand connect with them quickly is tosearch your email contacts.

To get started, nd the AddConnections link at the top of yourhomepage. You can select as manyor as few people as youd like beforesending invitations.

Find other people you may know LinkedIn offers personalizedrecommendations of people wethink you might want to connect with,based on what we know about you.

Once you click People You May Knowin the top right of your homepage, youcan keep exploring and discover moreconnections based on school, past jobs, and more.

Connect as soon as you meetMake it a habit to actively connect onLinkedIn with new people you meetevery day. Theres no better time to addsomeone to your network than shortlyafter being introduced, when yourmeeting is fresh in their mind.

Connecting over LinkedIn is alsoa great way to continue to build arelationship with someone new.


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Joining theprofessionalconversation Have you ever shared an interesting link with yournetworkor found out about something cool froman article on LinkedIn?

By participating in the discussions taking placethroughout LinkedIn you can keep yourself topof mind with your connections and build yourprofessional reputation among your peers. Check

out some more ways to get insights and enhanceyour professional brand.

Joining a LinkedIn group is a great way to meetlike-minded people and have conversations abouttopics that matter to you.

Discover groups relevant to your interests

Looking for inspiration? LinkedIn Inuencers are anexclusive group of thought leadersfrom RichardBranson to Barack Obamawho publish originalcontent on LinkedIn.

Read big ideas from thought leaders

At the top of your homepage, youll see personalizedrecommendations of news we think youll be interested

in. This makes it easy to keep up with whats happening inyour industry, so youll always have a conversation starterat the ready.

Try sharing one of these articles to start a conversationand see what your network thinks!

Stay on top of industry news

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