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Name
Faisal
Manvir
Sourabh
Tajinder
Amrita
Reg.No
11004700
11011226
11010334
11005506
11006738
Pear Rating
10
9
10
8
8
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Marketing is the activity, set of institutions, and processes forcreating, communicating, delivering, and exchanging offerings that
have value for customers, clients, partners, and society at large.
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Types of coffins or caskets
Legacy Custom Caskets.
Cowboy's Last Ride.
Specialized metal and fiberglass caskets
Other specialty caskets
A selection of low-cost caskets by independent providers.
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Remembrance Products, including paper and electronic products to celebrate the life
of the deceased.
Digital photographs and films
Transportation
Refrigeration is required for viewing of the body beyond 72 hours after death.
Cremation services. Cremation services are the fastest growing segment of the death
care industry.
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A reception hall where meals and refreshments may be catered
Havans
Woods,Sandelwoods,etc
Dah Sanskar
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Products IN (RS)
Use of Temple & Chapels Free
Golden Pack 1,00,000
Silver Pack 70,000
Bronze Pack 40,000
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Graves
4 by 6 35005 by 7 4500Bricked Graves 9,000Babies Grave 1000
Coffins or caskets
Item Price Base casket (Special) 20000
Upgrade: solid hardwood handles 4500
Upgrade: 100% cotton/bamboo pillow 7000
Delivery* on KM
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Woods
Sandalwoods(as per Requirement) 15000/kg
Other woods (as per Requirement)
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1ST Head Office in Bombay
It has death Rate more than india average
No cultural bonding
More purchasing power
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Web designs
We will build a website named
www.antimyatra.com
by which we can easily grab interest of net using customers.
http://www.antimyatra.com/http://www.antimyatra.com/7/29/2019 Prentation 2 Marketing Group 2 Antim Yatra
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Advertising- ads through
News Papers
Magazines
Net
Posters/hoardings/banners
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Social networking- connecting with our close ones
through net, meetings etc.
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Market Segmentation
The market is divided according to age group. The market
segments for the Center are divided by the generations
over age 50.
The GI Generation
The Silent Generation
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Targeting
Financially sound
Age group above 55
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Market Analysis
Year 1 Year 2 Year 3 Year 4 Year 5
Potential
Customers Growth CAGR
GI Generation -12% 12,650 11,081 9,707 8,503 7,449
-
12.40%
Silent Generation -2% 51,618 50,586 49,574 48,583 47,611-2.00%
Boomers 0% 87,984 87,720 87,457 87,195 86,933-0.30%
Generation Xersage 30 or more 10% 24,128 26,541 29,195 32,115 35,32710.00%
Total 0.13%176,380175,928175,933176,396177,320 0.13%
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0
2
4
6
8
10
12
0 2 4 6 8 10 12 14
A
mountinlakh
Quters
Sales Forecast
sales
exp
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