wwwpwcin
Strictly Private and
Confidential
September 2014
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
Vision Document
September 4 2014
To
Shri Anurag Shrivastava
Director cum Commissioner
Department of Horticulture and Farm Forestry
4th Floor Vindhyachal Bhawan
Bhopal
Subject Preparation of Vision Document for Food Processing in Madhya Pradesh - Department
of Horticulture and Farm Forestry Govt of Madhya Pradesh
Dear Sir
In accordance with your instructions as confirmed in our engagement letter dated 29 January 2013 we are
pleased to submit final Vision Document for the Food Processing Sector in the state of Madhya Pradesh as part
of the deliverable for the above consultancy services This Report constitutes the deliverable indicated in step 4
of the project milestone of the assignment as indicated in the work plan contained in our inception report
We request you not to make copies of this report available to other persons except as described in the Letter of
Engagement and Terms of Business Where provision has been made copies are subject to the conditions
described therein We will not accept any duty of care (whether in contract tort (including negligence) or
otherwise) to any person other than you except under the arrangements described in the Letter of Engagement
and Terms of Business
If you require any clarification or further information please do not hesitate to contact Ajay Kakra on +91-
98713 55503 or email ajaykakrainpwccom
Yours sincerely
Authorised Signatory
Sambitosh Mohapatra
Executive Director
PricewaterhouseCoopers Private Limited Registered office - Plot Y-14 Block EP Sector V Salt Lake Kolkata 700 091 Regional Office - 17th Floor Building 10C DLF Cybercity Phase-II Gurgaon-122002 India
Corporate Identity Number or CIN U74140WB1983PTC036093 Telephone (0124) 3306000 Facsimile (0124) 3306999 wwwpwcin
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 4
Table of Contents
Table of contents
Executive Summary 9
1 Introduction 17
2 Situational Analysis 19
21 Demand-Supply Scenario 20
22 Potential 24
221 Theoretical Processing Potential 24
222 Prioritization of Commodities Crops Sub-sector 27
23 Future processing requirement 34
231 Current level of processing 34
232 Goals targets for future 36
3 Vision 41
31 Vision Statement 41
32 Mission Statement 41
33 Focus areas 41
4 Strategy and Plan of Action
41 Gap analysis of current issues 43
411 Policy and Regulatory Issues 46
412 Infrastructure Issues 66
413 Service Issues 68
42 Areas of Intervention and Suggestions 70
43 Implementation Road Map 72
5 Proposed Projects
51 Project Prioritization Model 79
511 Based on focus areas (key crops and livestock produce) 80
512 Based on (aimed at) addressing constraints and barriers 81
513 Project Evaluation Matrix 84
52 Key Proposed Projects
6 Brief Project Profiles
61 Development of pulses processing cluster in Sagar district 87
611 Context 87
612 Project 87
613 Cost Estimates 91
614 Annual Revenue Streams and Sources Project Benefits 92
615 Implementation Structure 92
43
79
86
87
92
Table of Contents
616 Risk
62 Development of wheat processing cluster at Sehore 95
621 Context 95
622 Project 95
623 Cost Estimates 98
624 Annual Revenue Streams and Sources Project Benefits 99
625 Implementation Structure 99
626 Risk 100
63 Development of paddy processing cluster at Satna 101
631 Context 101
632 Project 101
633 Cost Estimates 104
634 Annual Revenue Streams and Sources Project Benefits 105
635 Implementation Structure 105
636 Risk 106
64 Integrated fruits and vegetable processing facility at Ratlam on PPP model 107
641 Context 107
642 Project 107
643 Cost Estimates 112
644 Annual Revenue Streams and Sources 114
645 Implementation Structure 114
646 Risk 115
65 Vegetable dehydration facility at Neemuch on PPP model 117
651 Context 117
652 Project 117
653 Cost Estimates 120
654 Annual Revenue Streams and Sources 122
655 Implementation Structure 122
656 Risk 123
66 Establishment of modern slaughterhouses on PPP model 125
661 Context 125
662 Project 125
663 Cost Estimates 128
664 Annual Revenue Streams and Sources 128
665 Implementation Structure 128
666 Risk 129
67 Development up-gradation of marketing facilities of the APMCrsquos 131
671 Context 131
672 Project 131
Table of Contents
673 Implementation Structure 133
674 Cost Estimates 134
675 Project Benefits 135
676 Indicative Project Profile for a Model APMC 135
68 Formation of commercial poultry development societies co-operatives 141
681 Context 141
682 Project 141
683 Cost Estimates 144
684 Project Benefits Annual Revenue Streams and Sources 145
685 Implementation Structure 145
686 Risk 146
69 Strengthening of FPOs by facilitating the formation market linkages and capacity building 147
691 Context 147
692 Project 147
693 Cost Estimates 148
694 Project Benefits Annual Revenue Streams and Sources 150
695 Implementation Structure 150
696 Risk 150
610 Establishment of Food Technology institute at Indore 151
6101 Context 151
6102 Project 151
6103 Cost Estimates 153
6104 Annual Revenue Streams and Sources 154
6105 Implementation Structure 154
6106 Risk 154
Table of Contents
Executive Summary
Executive Summary
The progress of agriculture sector in Madhya Pradesh in last couple of years has been impressive where growth
rate was about 18 and contribution of agriculture sector was about 198 in the state economy The state is
fourth largest producer of agricultural produce in India Madhya Pradesh is among the leading producers of
oilseeds pulses spices and horticultural produce In addition the state is rich in livestock resources The agro-
climatic attributes and variety of soils for agriculture production in the state makes it a potential agricultural
production hub of the country This diverse basket of agricultural raw material base and agro-climatic
attributes provides the requisite platform for the state to leverage upon for development of a vibrant food
processing industry
The food processing sector can become important link between two main sectors of the state economy
agriculture and industry This sector can address the major challenges in agriculture such as post-harvest
losses lack of marketing options amp low income of farmers along with providing employment opportunities to
rural population With a view to leverage this potential to augur inclusive growth the Government of Madhya
Pradesh decided to develop a vision document for development of food processing sector in the state
The primary objective of promoting food processing sector is to achieve the overall inclusive growth through
Impetus to rural and thus to state economy
Better benefits to farmers through better demand and price to their produce
Creating linkages between farmers and different stakeholders of value chain
Attracting private sector investment in the state
In order to achieve these objectives and desired outcomes it is important to optimize the use of available
resources and thus necessitates answering the basic questions such as
What to process Focus Crops Commodities and Livestock
Produce
How much and when to be processed Year wise quantity of commodities produce to
be processed
Where to process Suitable Places for development of processing
facilities
While developing a vision or roadmap for development of food processing sector in the state and action plan
thereof the efforts were made to get the answers to these questions
Prioritization of crops commodities and livestock produce
The screening of the major commodities crops sub-sectors in the food processing sector was done based on
three major parameters viz
1 Importance to Economy (state)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 9
Executive Summary
2 Attractiveness of the CommodityCropSub-sector for Undertaking Development
3 Competitive Advantage offered by the CommodityCropSub-sector
For each of the above parameters key indicators were carefully identified which enabled objective screening of
the major cropssubsectors These parameters and indicators assisted in taking a holistic screening of the major
cropssubsectors for prioritizing focus in vision development for food processing in Madhya Pradesh It is
imperative that the development of the food processing sector will need active participation and partnership
between public and the private sector in sub-sectors of food processing having supply strength ease of
operations and consumer demand Therefore the screening parameters and associated indicators are taken into
account considering the perspective amp areas of importance for the public sector (such as importance to economy
indicators and potential for employment generation) and the private sector (such as attractiveness and
competitive advantage indicators) besides looking at consumer demandacceptance
The major crops sub-sectors selected for review and prioritization The overall ranking prioritization of
crops commodities sub-sectors based on above criteria are as follows
Major Commodities Crops Group Category Rank
Gram Pulses 1
Wheat Cereals 2
Milk Livestock Produce 3
Soyabean Oilseeds 4
Rice Cereals 5
Orange Fruits 6
Onion Vegetables
7
Tomato 8
Garlic Spices 9
Green Peas Vegetables 10
Papaya Fruits 11
Poultry Meat Livestock Produce 12
Banana Fruits 13
Potato Vegetables
14
Mustard 15
Meat other than Poultry Livestock Produce 16
Pigeon Pea (Tur) Pulses 17
Maize Cereals 18
Chillies Spices
19
Coriander 20
Guava Fruits
21
Mango 22
Eggs Livestock Produce 23
Sorghum Cereals 24
Lentil (Masoor) Pulses 25
Groundnut Oilseeds 26
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 10
--
-
-
Executive Summary
Future processing requirement
The processing requirement by 2023-24 across commodities or livestock produce depends on
Increase in Production Level
Increase in Consumption Level (both Processed and Unprocessed)
Current Processing Capacity
In order to calculate future processing requirement the growth in production and per capita consumption
during last decade (from 2009-10 to 2011-12) was considered The cumulative current amp future (2023-24)
processing capacity requirement in Madhya Pradesh are as follows
Sr No
Group Sub
Sector
Commodity Produce
Current Processing
Capacity (2011 12) (MT)
Estimated Processing Capacity
Requirement by 2023 24 (MT)
Min Processing Capacity Addition
Required by 2023 24 over Current
Capacity (MT)
1
Cereals
Rice 410340 777972 367632
2 Wheat 3304922 4456812 1151890
3 Maize 46400 -- - -- -
4 Sorghum -- - -- - -- -
5
Oilseeds
Soyabean 8504654 880753 -- -
6 Mustard 310800 462037 151237
7 Groundnut -- - 5001 5001
8
Livestock Produce
Milk 968543 1127365 158821
9 Eggs (Nos) -- - -- - -- -
10 Poultry Meat -- - -- - -- -
11 Other Meat -- - -- - -- -
12 Fish -- - -- - -- -
13
Pulses
Gram 389638 451144 61506
14 Pigeon Pea (Tur)
30559 317316 286757
15 Lentil (Masoor) 20091 41170 21079
16
Fruits
Mango 7858 28565 20707
17 Guava 1045 7206 6161
18 Orange 39 7206 7167
19 Papaya 68 68 -- -
20 Banana 182 182 -- -
21
Vegetables
Green Peas 2390 2390 -- -
22 Tomato 8002 42231 34229
23 Onion 6417 6417 -- -
24 Potato 27213 667560 640347
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 11
--
-
-
Executive Summary
Sr No
Group Sub
Sector
Commodity Produce
Current Processing
Capacity (2011 12) (MT)
Estimated Processing Capacity
Requirement by 2023 24 (MT)
Min Processing Capacity Addition
Required by 2023 24 over Current
Capacity (MT)
25 Chillies 1069 1069 -- -
26 Spices Garlic 6417 6417 -- -
27 Coriander 3208 3208 -- -
due to unavailability of processed consumption data as present processing capacity is more than consumption in 2023-24
Gap analysis of the current issues existing across agriculture value chain
The gap analysis and identification of current issues in food processing sector was done by both primary survey
and secondary research methods The primary survey involved consultation with stakeholders and secondary
survey involved comparing and benchmarking in certain area such as policies taxation and other initiatives
across leading states of the country
Based on diagnostic report the identified gaps are categorized into following heads
Policy and Regulatory
Infrastructure
Services
The issues and concerns raised by relevant stakeholders were categorized under above mentioned heads Most
of them were policy and regulation related issues followed by infrastructure and marketing of agriculture
produce The prevalent issues across agriculture value chain in the state and possible solutions thereof are as
follows
Sr No
Area of Intervention
Interventions Required
Suggestions
1 Policy and Regulatory
Marketing Reforms
Increasing Farmer-Market Linkages
Increasing Processing Activity
Rationalized Taxation
Industrial Policy Changes
Improving Investment Facilitation Governance
Rationalize market fee rates at par with competing states atleast for some commodities such as soyabean wheat rice (detailed study is required)
Abolish levy of market fee on direct marketing of produce to promote farmer-processor linkages
Abolish levy of market fee on contract farming transactions to promote farmer-processor linkages
Abolish levy of market fee on export of commodities (especially wheat rice gram)
Promote establishment of consumer-farmer markets for direct marketing of perishables (fruit and vegetables)
Prepare model contract farming agreements which would become guidelines for farmers and contractor to operate smoothly
Empower farmer producer organizations by promoting formation financial assistance and capacity building to strengthen farmer to market linkages without any third party intervention
Promote formation of poultry development societies co-operatives
Rationalize entry tax rates for some of the categories eg soya based processed products pulses and pulses products wheat products processed products from rice processed products from fruits and vegetables milk
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 12
Executive Summary
Sr No
Area of Intervention
Interventions Required
Suggestions
products spices
Categorize some of the processed food products in VAT schedules in order to make favourable taxation environment for food industry eg fruit and vegetable products spices milk products value added products from soyabean (other than oil and DOC) wheat based tertiary processed products
Exclude soyabean from biodiversity act
Exclude slaughterhouses and meat based processing industries from ineligible industry list of Industrial Promotion Policy
Promote Public-Private Partnership (PPP) mode in following o Fruit and Vegetable Processing o Commercial Poultry Development o Modern Slaughterhouses
Establish strict timelines and actions regarding usage of land allotted for industries
Develop single window clearance system for status tracking and monitoring mechanisms to measure progress with defined accountability and time bound service eg Maha eBiz an online single window application scrutiny and approval portal of Maharashtra Industrial Development Corporation Single window Clearance of Gujarat industrial development Corporation (GIDC)
Reduce simplify and digitize the procedures to bring in greater speed and responsiveness in application scrutiny and approval to set-up an industry in the state
2 Infrastructure
Development of enabling infrastructur e to increase processing activities
Undertake regulated market infrastructure upgradation project where basic infrastructure grading sorting and other facilities would be created andor upgraded
Promote Public-Private Partnership (PPP) in agricultural markets with respect to financing construction operation and management
Undertake development of cluster based processing of specific produce o Gram and other pulses o Wheat o Paddy Rice
Promote establishment of research and development and quality and testing laboratories
Develop feeder roads in rural areas connecting it to major mandi locations
3 Services
Marketing Support
Extension Services
Skill Development
Promote the branding of commodities or produce with high competitive advantage such as wheat basmati rice gram (dollar chana) orange guava aonla pea and garlic eg brands developed by Ministry of Agriculture Govt of Malaysia such as Malaysiarsquos Best Malaysian Farm Accreditation Scheme (SALM) Malaysian Organic Scheme (SOM) etc
Promote Public-Private Partnership (PPP) in extension services
Establish institute imparting education and research in food technology
Introduce skill development courses
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 13
Executive Summary
The clarity on what to process (prioritization of crops) how much amp when to be processed (future processing
requirement) along with the possible solutions for the current issues concerns across value chain formed a
basis to set the future processing targets and vision for the next 10 years
Vision Statement
To become favourable and leading food processing destination in the country and to increase agri-
business activity in the state by increasing the level of processing of
cereals and pulses from 20 to 25
horticultural produce (fruits vegetables and spices) from 07 to 2 and
livestock produce from 12 to 24
by 2024
Mission Statement
Tap production strength and locational advantage with an entrepreneurial touch for better and sustainable
agricultural production and processing
Focus Areas
To accomplish the vision and the mission of the food processing sector in the State highest priority is given to
farmers and processors and entire strategy is based on lsquofarmers and processorsrsquo
State government is determined to continuously strive hard to transform the existing food processing
environment into a vibrant food processing environment It would concentrate on the following key areas
Promote processing cluster formation to improve farmer income and processing capacity in the state
Promote private sector participation through development of processing facilities in PPP mode
Promote and assist formation of cooperatives and societies to increase aggregation of produce and
farmer income thereof
Promote development up-gradation of marketing infrastructure to assist in better price realization to
farmers and ensuring better raw material availability to processors
Address skill gaps through establishing education institutes imparting education and research and
enhance human resource befitting global competition
Key Proposed Projects to achieve the lsquoVision 2024rsquo
Based on focus areas and crops and project prioritization model key projects were short-listed for the
development of food processing sector in the state While short-listing them the conscious effort was made to
identify key areas functions components of value chain which needs to be developed that would have
maximum impact on the respective value chain sub-sector and ultimately food processing as a whole
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 14
Executive Summary
Accordingly the four themes which are most important to strengthen the sector as a whole in the state were
identified and ten key projects covering these themes were proposed These key projects are
1 Processing Capacity Enhancement
a Development of pulses processing cluster in Sagar district
b Development of wheat processing cluster in Sehore district
c Development of paddy processing cluster in Satna district
d Establishment of integrated fruit and vegetable processing facility at Ratlam on PPP model
e Establishment of vegetable dehydration facility at Neemuch on PPP model
f Establishment of modern slaughterhouses on PPP model
2 Marketing Infrastructure Development
a Development up-gradation of marketing facilities of the APMCrsquos
3 Farmer Linkages and Empowerment
a Formation of commercial poultry development societies co-operatives
b Strengthening of FPOs by facilitating the formation market linkages and capacity building
4 Human Resource Development
a Establishment of Food Technology institute at Indore
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 15
Executive Summary
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Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 16
Introduction
1 Introduction
The food processing industry is a key driver to growth of the rural economies On one hand it facilitates in
increasing marketing options reducing post-harvest loss and increasing incomes at the farmer level while on
the other hand it has tremendous income and employment generation potential for the rural poor in general
and for women in particular Given this innate potential to auger inclusive growth the Government of Madhya
Pradesh is keenly focused on identifying opportunities strategies and critical actions that need to be taken to
accelerate investment in and growth of the food processing sector in the state
Madhya Pradesh is the fourth largest producer of agriculture produce in India The state ranks first in the
production of Soyabean Gram Oilseeds and Pulses It is one of the major producers of horticultural produce
such as Orange Onion Banana Potato and Tomato Madhya Pradesh is also among the leading producers of
spice crops such as Garlic Coriander and Chilies In addition the state has a wealth of livestock resources The
agro-climatic attributes and variety of soils for agriculture production in the state makes it a potential
agricultural production hub of the country This diverse basket of agricultural raw material base and agro-
climatic attributes provides the requisite platform for the state to leverage upon for the development of a
vibrant food processing sector
The agro-climatic attributes and variety of soils for agriculture production in the state makes it a potential
production hub This diverse basket of agricultural raw material base and agro-climatic attributes provides the
requisite platform for the state to leverage on for development of a vibrant food processing sector
In addition to the supply strengths Madhya Pradesh could become a preferred investment destination due to
its strategic central location availability of resources and infrastructure The USPrsquos of Madhya Pradesh are
Access to all major Indian states with logistical advantage
Separate waste land policy
Enough scope for enhancement of agricultural productivity by using hybrid seeds and modern farming
techniques
Given these strategic advantages the food processing sector is in its log phase of growth and development A
review of the current scenario of the sector in MP indicates that
Madhya Pradesh is among the leading producers of agricultural horticultural and livestock produce
Therefore it has abundant availability of raw material for processing
Level of processing is comparatively low due to lack of suitable infrastructure in terms of post-harvest
management storage warehousing and other physical infrastructure
The linkage between farmers and subsequent value chain actors such as processors retailers RampD
institutions is currently weak
However government initiatives to promote this sector have shown results over the last decade
The department is making conscious efforts to improve productivity and efficiency across the supply chain The
state government through different departments has various schemes aimed at improving efficiencies across
various supply chain actors with the objective of promoting the horticultural sector in specific and food
processing sector in general
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 17
Introduction
The State Government and the Horticulture Department is in the process of creating an environment for
sustainable development of the Food Processing Industry in the state Further they are open to new and
innovative ideas and are ready to pilot test these ideas for bringing about this change in a radical way
In this context the Department of Horticulture and Farm forestry has decided to prepare a vision document in
order to strategize the investment in food processing industry
Department has engaged PricewaterhouseCoopers Pvt Ltd (ldquoPwCrdquo) to provide consultancy services in the
preparation of ldquoVision document for Food Processing in Madhya Pradeshrdquo
The assignment involves a diagnostic review of the state in food processing sector and formulation of goals that
would translate into the vision for the development of food processing sector in Madhya Pradesh over the next
10 years It also includes designing a strategy and plan of action for the holistic development of food processing
sector
This vision document is the third and final deliverable of the assignment accorded to PwC It is based on
diagnostic review of food processing sector in the state where information was collected through intensive
primary surveys and stake holder consultation and supported by exhaustive desk research of various documents
available in the public domain and made available to PwC by the Department of Horticulture and Farm
Forestry
This report summarizes the strategy and action plan to develop food processing sector in the state with current
status future potential for processing across the sub-sectors along with their prioritization and prevalent issues
constraints faced by stakeholders and profiles of ten important projects which state government may
undertake to develop this sector
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 18
-
Situational Analysis
2 Situational Analysis
The food processing is a large sector which comprises of different sub0-sectors such as fruit and vegetables
cereals pulses oilseeds milk meat and poultry fish and consumer foods (including beverages) Therefore it
becomes important to study underlying factors across these sub-sectors Most of these factors across different
commodities or agricultural and livestock produce were studied during diagnostic review stage the emphasis
was given on projection of current scenario for future requirement
While doing so systematic analysis of important parameters was done and they were categorized in seven major
categories as shown below
Fruits Vegetables
amp Spices
Food Processing
Sector
Confectionary Pacakaged
Consumer Foods amp Beverages
Grains
Pulses amp Oilseeds
Dairy
Meat amp Poultry
Fish
bullDenotes supply side for the sector Production
bullDenotes demand side of the sector
Consumption
bullDenotes potential raw material availability and priority for Surplus Potential processing
bullDenotes current processing Current capacitry and level of processing Processing
bullDenotes requirement of processing to become self sufficient
Targets
In order to analyse current scenario of food processing sector following steps were followed which are
described in this section in detail
Demand Supply Scenario
Potential for Processing
Future Processing Requirement
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 19
Situational Analysis
21 Demand-Supply Scenario
It is important to consider the consumer preferences and the pattern of changes over the years while estimating
the potential for processing of a particular commodity The demand for a particular commodity is one of the
indicators of consumer preference and it depicts the possibility of growth of the activities such as production
and processing related to that particular commodity
Here the demand for a particular commodity is calculated by using recent consumption data compiled by
NSSO (National Sample Survey Organization) during 66th round in the year of 2009-10 The quantity wise per
capita consumption figures across the commodities are used The consumption of processed value added
products is converted into the equivalent basic constituent commodity in order to arrive at a raw material
consumption to facilitate the comparison with other parameters such as production which will further help to
estimate the potential Furthermore the consumption is categorized in the form of primary (or unprocessed)
secondary and tertiary processed products Table 1 depicts the consumption quantities of different
commodities
Table 1 Per capita consumption of different commodities in Madhya Pradesh
Commodity Category
Per capita consumption in the form of
Unprocessed Primary processed products
(Kgmonth)
Secondary processed products (Kgmonth)
Tertiary processed products (Kgmonth)
Rural Urban Rural Urban Rural Urban
Wheat 8068 7271 0256 0770
Rice 2130 1720 0045 0160
Maize 0599 0043
Sorghum 0274 0048
Soyabean 0091^ 0132^
Mustard 0155^ 0145^
Groundnut 0004^ 0033^
Gram 0045 0024 0130 0113 0108 0154
Pigeon Pea (Tur) 0344 0511
Lentil (Masoor) 0083 0079
Major Fruits 0830 1477 0005 0017
Major Vegetables 2983 3459 0009 0044
Major Spices 0189 0223
Milk 3999 4814 0079 0075
Eggs (Nosmonth) 0673 1333
Poultry Meat 0051 0074
Meat excluding poultry 0059 0095
Fish 0088 0043
Source NSSO 66th Round (2009-10) PwC Analysis
(includes Orange Guava Papaya Banana and Mango includes Peas Onion Potato and Tomato includes Garlic Coriander and
Chilli ^in the form of oil)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 20
Situational Analysis
Figure 1 Demand and Supply of major commodities in Madhya Pradesh (2011-12)
MT
15000000
12703200
12000000
71
833
78
37
478
55
894
68
2486
07 18
239
59
81
490
00
62
806
00
32
903
00
22
273
00
Wheat Milk Soyabean Gram Rice
9000000
6000000
3000000
0
Demand (MT) Supply (MT)
6549
02
11
680
68
5375
80
5953
07
3879
93
1326
24
7451
70
577
81
1842
99
19
574
91
18
166
84
13
791
74
13
495
88
12
874
00
8696
00
7981
00
6474
86
6089
00
0
500000
1000000
1500000
2000000
2500000
Mt
or
Th
ousands
Onion Potato Banana Tomato Maize Mustard Eggs Orange Sorghum
Demand (MT or Thousands) Supply (MT or Thousands)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 21
Situational Analysis
500000
452207 614
99
104
65
3401
66
1034
17
557
35
947
40
711
51
974
34
843
71
340
29
658
31
600
65
499
66
3446
00
3342
00
2749
04
2700
00
2553
04
2300
00
1750
71
935
70
820
00
754
04
250
00
120
00
0
100000
200000
300000
400000
MT
Demand (MT) Supply (MT)
Source Department of Agriculture and Cooperation Govt of India NSSO 66th Round PwC analysis
From above figures it is evident that the state is self-sufficient in terms of catering the demand for most of the
commodities categories However in case of Pigeon Pea (Tur) Poultry Meat and Meat other than poultry meat
the state is not self-sufficient to cater the demand for these commodities categories Therefore there is
potential for production of poultry meat (poultry raring) and meat other than poultry (slaughtering) more than
their processing as the consumption across these categories is mostly in the unprocessed form eg the live
wet market share of poultry meat and meat other than poultry is more than that of processed form Whereas in
case of Pigeon Pea (Tur) there is both production as well as processing potential as the whole consumption of
Pigeon Pea is in the form of splits (dal) which requires secondary processing The Table 2 shows the type of
potential (production processing or both) across all major commodities categories based on demand-supply
scenario only Whereas the detailed quantity wise processing potential across these commodities categories is
discussed in section 22
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 22
-
Situational Analysis
Table 2 Type of potential based on Demand-Supply scenario of commodities (2011-12)
Sr No
Group Commodity Type of Potential based on Demand Supply
scenario
1
Cereals
Rice Possibility of Processing Potential
2 Wheat Possibility of Processing Potential
3 Maize Possibility of Processing Potential
4 Sorghum Possibility of Processing Potential
5
Oilseeds
Soyabean Possibility of Processing Potential
6 Mustard Possibility of Processing Potential
7 Groundnut Possibility of Processing Potential
8
Livestock Produce
Milk Possibility of Processing Potential
9 Eggs Possibility of Processing Potential
10 Poultry Meat Production Potential (Poultry Raring)
11 Meat other than poultry Production Potential (Slaughtering)
12 Fish Possibility of Processing Potential
13
Pulses
Gram Possibility of Processing Potential
14 Pigeon Pea (Tur) Production amp Possibility of Processing Potential
15 Lentil (Masoor) Possibility of Processing Potential
16
Fruits
Mango Possibility of Processing Potential
17 Guava Possibility of Processing Potential
18 Orange Possibility of Processing Potential
19 Papaya Possibility of Processing Potential
20 Banana Possibility of Processing Potential
21
Vegetables
Green Peas Possibility of Processing Potential
22 Tomato Possibility of Processing Potential
23 Onion Possibility of Processing Potential
24 Potato Possibility of Processing Potential
25
Spices
Chillies Possibility of Processing Potential
26 Garlic Possibility of Processing Potential
27 Coriander Possibility of Processing Potential
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 23
Situational Analysis
22 Potential
221 Theoretical Processing Potential
The demand-supply scenario gave the broad picture of possibility of processing potential of each commodity
However it is merely the difference between production and consumption (surplus) of a commodity The
present processing capacity in the state is another major factor which uses this surplus and thus decides the
possibility of accommodating new processing units in the state
Moreover there are different factors such as processing requirement (100 in case of oilseeds and some of the
pulses) post-harvest losses trading business varieties available etc which decides the suitability and need of
raw material for processing Therefore it is important to consider these all factors while calculating the
theoretical processing potential of a commodity In other words it is important to estimate the potential
suitable raw material availability in the state and to decide on the achievable targets for future
So based on current production consumption harvest amp post-harvest losses and current processing capacity
in the state the potential raw material available for processing is calculated While doing so following
assumptions points were considered
1 The net minimum available production of commodities and livestock produce is calculated by deducting the harvest amp post-harvest losses1 from production figures In case the post-harvest losses figures which are available in the form of a range the upper limit is considered in order to get net minimum raw material availability for consumption
2 The demandconsumption for particular commodity and livestock products in Madhya Pradesh is calculated using available per capita consumption figures from recent NSSO reports The quantity of value added products consumed is converted into the equivalent basic constituent commodities and livestock produce
3 The present organized processing capacity is taken in the form of commodity and livestock produce equivalent to its original form These processing facilities are assumed to be working at 70 utilization Also it is assumed that Small Scale Industries (SSIs) contributes 40 of the total value addition and thus to processing capacity Due to unavailability of data present processing capacity in unorganized sector is not considered
4 In order to negate the effect of raw material going out and coming into the state it is assumed that the raw material available in the state is used by the local industry and the unmet demand of raw material by local industry is catered by raw material procured from the neighbouring or other states
5 It is assumed that the locally (within the state) produced value added products first cater to the demand within the state
6 It is assumed that the local demand for processed products should be first satisfied by local industry 7 The present gap of demand and supply of each commodity is used for calculating the theoretical
potential of raw material that can be converted into different products by processing 8 In order to compare the potential of processing and value addition the commodities and livestock
products are converted in the form of value using farm gate or mandi prices
The theoretical processing potential based on above rationale and assumptions is shown in Table 3
1 Devised by Central Institute of Post-Harvest Engineering amp Technology (CIPHET) in the report on ldquoESTIMATION OF HARVEST AND POST HARVEST LOSSES OF MAJOR CROPS AND LIVESTOCK PRODUCE IN INDIArdquo a comprehensive study instituted by ICAR undertaken by AICRP on PHT on national level and submitted to the Parliamentary Standing Committee on Agriculture (PSCA) in September 2010
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 24
-
Situational Analysis
Table 3 Estimated theoretical processing potential of different commodities in Madhya Pradesh (2011-12)
Sr No
Group Commodity Production
(MT or Nos)
Harvest amp Post
harvest Losses
(MT or Nos)
Net Available
Production
(MT or Nos)
Consumption
(MT or Nos)
Present Processing
Capacity
(MT or Nos)
Percentage of Processing Required
before Consumption
Production Potential
(MT or Nos)
Processing Potential
(MT or Nos)
1
Cereals
Rice 2227300 133638 2093662 1823959 410340 100 --- 1683322
2 Wheat 12703200 762192 11941008 7183378 3304922 --- --- 1799331
3 Maize 1287400 77244 1210156 387993 46400 --- --- 775763
4 Sorghum 608900 36534 572366 184299 0 --- --- 388067
5
Oilseeds
Soyabean 6280600 376836 5903764 447341 8504654 100 --- ---
6 Mustard 869600 52176 817424 331561 310800 100 --- 506624
7 Groundnut 344600 20676 323924 26164 0 100 --- 323924
8
Livestock Produce
Milk 8149000 65192 8083808 3860291 968543 --- --- 3324869
9 Eggs (Nos) 798100000 29529700 768570300 745170490 0 --- --- 23399810
10 Poultry Meat 12000 444 11556 49966 0 --- 38410 ---
11 Meat other than poultry 25000 575 24425 60065 0 --- 35640 ---
12 Fish 75404 5203 70201 65831 0 --- --- 4370
13
Pulses
Gram 3290300 200708 3089592 248607 389638 --- --- 2665806
14 Pigeon Pea (Tur) 334200 20386 313814 340166 30559 100 26352 283255
15 Lentil (Masoor) 230000 14030 215970 71151 20091 100 --- 195879
16
Fruits
Mango 175071 22237 152834 97434 7858 --- --- 57699
17 Guava 255304 45910 209394 94740 1045 --- --- 114767
18 Orange 647486 40771 606715 57781 39 --- --- 550053
19 Papaya 274904 20316 254588 103417 68 --- --- 151103
20 Banana 1379174 91018 1288156 537580 182 --- --- 750394
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 25
-
Situational Analysis
Sr No
Group Commodity Production
(MT or Nos)
Harvest amp Post
harvest Losses
(MT or Nos)
Net Available
Production
(MT or Nos)
Consumption
(MT or Nos)
Present Processing
Capacity
(MT or Nos)
Percentage of Processing Required
before Consumption
Production Potential
(MT or Nos)
Processing Potential
(MT or Nos)
21
Vegetables
Green Peas 452207 46601 405606 61499 2390 --- --- 341717
22 Tomato 1349588 167360 1182228 595307 8002 --- --- 586346
23 Onion 1957491 146725 1810766 654902 6417 --- --- 1149447
24 Potato 1816684 163475 1653209 1168068 27213 --- --- 623050
25
Spices
Chillies 93570 5561 88009 84371 1069 --- --- 2568
26 Garlic 270000 16085 253915 55735 6417 --- --- 191763
27 Coriander 82000 5983 76017 34029 3208 --- --- 38780
Source Department of Agriculture and Cooperation Govt of India Madhya Pradesh Agriculture Economic Survey Report 2013 CIPHET NSSO 66th Round Department of Commerce Industry amp Employment
Govt of Madhya Pradesh PwC analysis
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 26
Situational Analysis
222 Prioritization of Commodities Crops Sub-sector
2221 Need
The above Table 3 shows the potential quantity of raw material that can be converted into value added products
through processing It does not mean that higher the quantity higher is the potential of processing for that
particular commodity category The primary objective of promoting food processing sector is to achieve the
overall inclusive growth through
Impetus to rural and thus to state economy
Better benefits to farmers through better demand and price to their produce
Creating linkages between farmers and different stakeholders of value chain
Attracting private sector investment in the state
Therefore it becomes imperative to consider the overall potential of a commodity category (sub-sector of food
processing sector) on the basis criteria which is in line with above stated objectives The methodology for short
listing or prioritising the commodities crops sub-sectors is described below
2222 Screening Parameters and Indicators
The screening of the major commodities crops sub-sectors in the food processing sector was done based on
three major parameters viz
1 Importance to Economy (state)
2 Attractiveness of the CommodityCropSub-sector for Undertaking Development
3 Competitive Advantage offered by the CommodityCropSub-sector
For each of the above parameters key indicators were carefully identified which will enable objective screening
of the major cropssubsectors on the above criteria The screening parameters and the respective indicators for
each major cropssubsector are listed below
Screening Parameters Indicators
Importance to Economy (state)
1 Value of production as percentage of GSDP (Gross State Domestic Product)
2 Percentage contribution to dietary energy requirement
3 Estimated farmerindividual involved (primarily in the production side)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 27
-
Situational Analysis
Screening Parameters Indicators
Attractiveness of Commodity Crop Sub-
sector
4 Private sector involvement
Estimated number of LMIrsquos (Large amp Medium Industries) and SSIrsquos (Small Scale Industries)
Estimated number of people engaged
5 Estimated potential for processing (value addition) or production in value terms
6 Estimated potential for employment generation
Competitive Advantage
7 Percentage contribution to national production
8 Percentage growth in supply (last 5 years)
9 Percentage growth in consumption (decadal)
10 Percentage growth in consumer expenditure (decadal)
The above parameters and indicators will assist in taking a holistic screening of the major cropssubsectors for
prioritizing focus in vision development for food processing in Madhya Pradesh It is imperative that the
development of the food processing sector will need active participation and partnership between public and
the private sector in sectors having supply strength ease of operations and consumer demand Hence the
screening parameters and associated indicators take into account the perspective and areas of importance for
the public sector (such as importance to economy indicators and potential for employment generation) and the
private sector (such as attractiveness and competitive advantage indicators) besides looking at consumer
demandacceptance
2223 Major Crops Commodities Sub-sectors
The major crops sub-sectors selected for review and prioritization are as follows Please note that due
unavailability of data very low production base and low consumption the fish category is not considered for
prioritization and ranking process
Sr No Sub sectors Major Commodities Crops (For Review and
Prioritization)
1 Rice
2 Wheat
3 Cereals
Maize
4 Sorghum
5 Soyabean
6 Oilseeds Mustard
7 Groundnut
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 28
-
Situational Analysis
Sr No Sub sectors Major Commodities Crops (For Review and
Prioritization)
8
Livestock Produce
Milk
9 Eggs
10 Poultry Meat
11 Meat other than poultry
12
Pulses
Gram
13 Pigeon Pea (Tur)
14 Lentil (Masoor)
15
Fruits
Mango
16 Guava
17 Orange
18 Papaya
19 Banana
20
Vegetables
Green Peas
21 Tomato
22 Onion
23 Potato
24
Spices
Chillies
25 Garlic
26 Coriander
2224 Calculation of Score and Ranking Prioritization
The major cropssubsectors were screened and prioritized based on a weighted average score analysis The
process involved calculation of Score for the major cropssubsectors for each of the ten selected indicators The
score (X1 X2 X10) for each of the above ten indicators across the major cropssubsectors was individually
calculated based on primary and secondary sources of information Also each of the above indicators in the
three selected parameters is assigned a weight (5 10 15) for arriving at a Final Score (X1 weight) for the
major cropssubsectors The weights for each of the indicators were assigned based on industry validation
expert opinion stakeholder interactions and our understanding of the sector through primary and secondary
research and analysis The Score for the major cropssubsectors for each of the ten indicators was multiplied
with the respective weights of the indicators for arriving at the Final Score for a cropsubsector for an indicator
The sum of all Final Scores across the ten indicators will provide the Overall Score for a cropsubsector
At the end of the analysis each of the major cropssubsectors evaluated has received an Overall Score out of a
maximum score of 100 The crops subsectors were ranked based on the Overall Score received The higher the
rank for a cropsubsector better are its potential for improving the food processing sector in the state in the
short and medium term and hence the need to focus efforts towards its development in the Food Processing
Vision for Madhya Pradesh
A summary of the approach of calculation of Overall Score and Ranking score on the selected ten indicators for
the above major cropssubsectors is depicted in Figure 2 below
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 29
Situational Analysis
Figure 2 Approach for calculation of Overall Score and Ranking for prioritization
Source PwC Analysis
The results of the weighted average score analysis of the above major cropssubsectors based on the selection
parameters and associated indicators is shown in Table 4 Though this methodology gives soyabean a score of
4271 with 4th priority for processing it should be noted that as there is no potential (estimated) for further
processing of soyabean in the state the decision to prioritize the sector would be taken subjectively Also as
there is no current processing of egg poultry meat and meat excluding poultry their potential (estimated) is
considered as production potential (estimated) and therefore the values of dependent parameters such as
current private sector involvement employment potential (estimated) etc indicates the resultant of production
potential (estimated) than that of processing
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 30
- - - - - -
- -
Situational Analysis
Table 4 Comparison and prioritization of selected commodities sub-sectors of food processing in Madhya Pradesh
Parameter Weight Rice Wheat Maize Sorghum Soyabean Mustard Groundnut Milk Poultry (Eggs)
Poultry (Meat)
Meat Excluding
Poultry Gram
Pigeon Pea
Lentil
IMPORTANCE TO ECONOMY
Value of Production as Percentage of GSDP
10 21 94 066 038 82 110 048 100 016 008 018 40 063 038
Percentage Contribution to Dietary Energy Requirement
10 100 73 073 073 051 073 037 330 013 009 016 087 009 006
Estimated Farmer Involvement
10 29 86 152 069 100 138 038 079 088 237 154 537 094 109
ATTRACTIVENESS
Private Sector Involvement 10 29 49 048 00 100 13 00 27 14 20 44 67 066 043
Estimated Potential for Processing Production (value INR)
15 60 49 15 09 00 23 17 150 002 09 10 118 20 12
Estimated Potential for Employment Generation
10 28 05 48 24 00 04 02 29 001 07 02 100 013 10
COMPETITIVE ADVANTAGE
Percent Contribution to National Production
10 04 24 12 20 100 26 10 46 00 01 02 83 24 37
Percentage Growth in Supply (Over last 5 yrs)
10 25 39 08 01 09 23 36 13 14 10 14 33 32 02
Percentage Growth in Consumption (Decadal)
5 09 04 03 01 05 03 14 05 092 23 08 05 032 06
Percentage Growth in Consumer Expenditure (Decadal)
10 07 21 10 18 26 21 19 33 426 83 47 39 264 14
OVERALL WEIGHTED AVERAGE SCORE
100 2805 4438 1232 887 4271 1446 440 4424 912 1787 1445 5465 1240 880
RANKING OF SUB-SECTOR 5 2 18 24 4 15 26 3 23 12 16 1 17 25
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 31
Situational Analysis
Parameter Weight Mango Guava Orange Papaya Banana Green Peas
Tomato Onion Potato Chilli Garlic Coriander
IMPORTANCE TO ECONOMY
Value of Production as Percentage of GSDP
10 020 024 118 015 060 050 074 086 083 024 067 019
Percentage Contribution to Dietary Energy Requirement
10 005 007 020 007 044 024 006 013 058 003 009 003
Estimated Farmer Involvement 10 003 003 008 002 004 008 010 016 016 010 011 031
ATTRACTIVENESS
Private Sector Involvement 10 031 015 007 015 015 027 042 010 029 020 010 041
Estimated Potential for Processing Production (value INR)
15 02 04 37 03 12 14 12 18 10 002 18 03
Estimated Potential for Employment Generation
10 01 04 21 03 28 15 30 43 08 002 07 04
COMPETITIVE ADVANTAGE
Percent Contribution to National Production
10 02 20 40 120 09 23 14 22 09 143 43 299
Percentage Growth in Supply (Over last 5 yrs)
10 39 08 57 44 34 48 100 78 60 44 16 34
Percentage Growth in Consumption (Decadal)
5 06 06 50 37 09 16 07 05 01 08 16 05
Percentage Growth in Consumer Expenditure (Decadal)
10 42 57 46 99 53 75 43 49 44 46 100 32
OVERALL WEIGHTED AVERAGE SCORE
100 984 1041 2663 2023 1578 2029 2193 2279 1509 1176 2086 1164
RANKING OF SUB-SECTOR 22 21 6 11 13 10 8 7 14 19 9 20
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 32
Situational Analysis
The overall ranking prioritization of crops commodities sub-sectors is as follows
Major Commodities Crops Group Category Rank
Gram Pulses 27
Wheat Cereals 28
Milk Livestock Produce 29
Soyabean Oilseeds 30
Rice Cereals 31
Orange Fruits 32
Onion Vegetables
33
Tomato 34
Garlic Spices 35
Green Peas Vegetables 36
Papaya Fruits 37
Poultry Meat Livestock Produce 38
Banana Fruits 39
Potato Vegetables
40
Mustard 41
Meat other than Poultry Livestock Produce 42
Pigeon Pea (Tur) Pulses 43
Maize Cereals 44
Chillies Spices
45
Coriander 46
Guava Fruits
47
Mango 48
Eggs Livestock Produce 49
Sorghum Cereals 50
Lentil (Masoor) Pulses 51
Groundnut Oilseeds 52
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 33
Situational Analysis
23 Future processing requirement
231 Current level of processing
The present level of processing of a commodity or livestock produce is calculated by using following data
1 Capacity of present processing units ndash Converted into commodity or livestock produce equivalent
quantity
2 Production of a commodity or livestock produce
The level of processing is estimated by the formula
Commodity or Livestock Produce Equivalent Quantity
The Level of Processing () = -----------------------------------------------------------------------------
Production of Commodity or Livestock Produce
000
000
000
000
1189
391
114
238
150
059
033
053
449
041
001
002
001
000
874
914
1184
000
360
Fish
Meat (Non-Poultry)
Poultry Meat
Eggs
Milk
Coriander
Chillies
Garlic
Potato
Tomato
Onion
Green Peas
Mango
Guava
Banana
Papaya
Orange
Groundnut
Mustard
Soyabean
Lentil (Masoor)
Pigeon Pea (Tur)
Gram
Sorghum
Maize
Rice
Wheat
Cereals (Major)
224
Pulses (Major)
114
Oilseeds (Major)
1147
Fruits (Major)
03
Vegetables (Major)
08
Spices (Major)
24
Livestock Produce
0 2 4 6 8 10 12 14 34 114 134
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 34
Situational Analysis
As per above formula the level of processing across the commodities or livestock produce and their groups is
shown in Table 5 below
Table 5 Estimated level of processing of different commodities and livestock produce in Madhya Pradesh (2011-12)
Sr No
Category Commodity
Produce
Production
(MT or Nos)
Present Processing Capacity (at
70 utilization level)
Level of Processing
(Commodity)
Level of Processing (Category)
1
Cereals
Wheat 12703200 3304922 2602
2236 2 Rice Paddy 2227300 410340 1842
3 Maize 1287400 46400 360
4 Sorghum 608900 0 000
5
Pulses
Gram 3290300 389638 1184
1142 6 Pigeon Pea (Tur) 334200 30559 914
7 Lentil (Masoor) 230000 20091 874
8
Oilseeds
Soyabean 6280600 8504654 13541 11762
or 2560 (except
Soyabean)
9 Mustard 869600 310800 3574
10 Groundnut 344600 0 000
11
Fruits
Orange 647486 39 001
034
12 Papaya 274904 68 002
13 Banana 1379174 182 001
14 Guava 255304 1045 041
15 Mango 175071 7858 449
16
Vegetables
Green Peas 452207 2390 053
079 17 Onion 1957491 6417 033
18 Tomato 1349588 8002 059
19 Potato 1816684 27213 150
20
Spices
Garlic 270000 6417 238
24021 Chillies 93570 1069 114
22 Coriander 82000 3208 391
23
Livestock Produce
Milk 8149000 968543 1189 1189
24 Eggs (Nos) 798100000 0 000
000 25 Poultry Meat 12000 0 000
26 Meat other than poultry 25000 0 000
27 Fish 75404 0 000
Source Department of Agriculture and Cooperation Govt of India Madhya Pradesh Agriculture Economic Survey Report 2013
Department of Commerce Industry amp Employment Govt of Madhya Pradesh PwC analysis
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 35
Situational Analysis
From above table it can be inferred that the level of processing is highest in oilseeds category especially due to
huge soyabean crushing capacity whereas lowest in livestock produce category excluding milk It is also found
that the level of processing is negligible or low in fruits and vegetable category despite of huge production base
similar to that of spices category It suggests there is considerable potential for value addition across these
categories especially in fruits and vegetables The current potential across these commodities or produce is
described in detail in section 22
There are some commodities which require almost upto 100 processing before consumption such as paddy
pulses and oilseeds This minimum processing requirement falls under secondary processing viz milling
crushing and refining operations However it is found that the level of processing in these commodities
categories is comparatively low which suggests that the raw material may be sent outside the state for
processing and final product is imported in the state for domestic consumption Therefore there is potential and
urgent need to process these specific commodities categories within the state in order to become self-
sufficient to cater the local demand
232 Goals targets for future
The processing requirement by 2023-24 across commodities or livestock produce depends on
Increase in Production Level
Increase in Consumption Level (both Processed and Unprocessed)
Current Processing Capacity
In order to calculate future processing requirement we have considered the growth in production and per capita
consumption during last decade (from 2009-10 to 2011-12) While doing we have assumed following
The net minimum available production of commodities and livestock produce is calculated by deducting the harvest amp post-harvest losses2 from production figures In case the post-harvest losses figures which are available in the form of a range the upper limit is considered in order to get net minimum raw material availability for consumption
The demandconsumption for particular commodity and livestock products in Madhya Pradesh is calculated using available per capita consumption figures from recent NSSO reports
The quantity of value added products consumed is converted into the equivalent basic constituent commodities and livestock produce
The present organized processing capacity is taken in the form of commodity and livestock produce equivalent to its original form These processing facilities are assumed to be working at 70 utilization Also it is assumed that Small Scale Industries (SSIs) contributes 40 of the total value addition and thus to processing capacity Due to unavailability of data present processing capacity in unorganized sector is not considered
In order to negate the effect of raw material going out and coming into the state it is assumed that the raw material available in the state is used by the local industry and the unmet demand of raw material by local industry is catered by raw material procured from the neighbouring or other states
It is assumed that the locally (within the state) produced value added products first cater to the demand within the state
It is assumed that the local demand for processed products should be first satisfied by local industry
The present gap of demand and supply of each commodity is used for calculating the theoretical potential of raw material that can be converted into different products by processing
The projected production and per capita consumption across commodities or livestock produce is shown in
Table 6
2 Devised by Central Institute of Post-Harvest Engineering amp Technology (CIPHET) in the report on ldquoESTIMATION OF HARVEST AND POST HARVEST LOSSES OF MAJOR CROPS AND LIVESTOCK PRODUCE IN INDIArdquo a comprehensive study instituted by ICAR undertaken by AICRP on PHT on national level and submitted to the Parliamentary Standing Committee on Agriculture (PSCA) in September 2010
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 36
-
--
-
Situational Analysis
Table 6 Estimated theoretical processing capacity requirement across different commodities in Madhya Pradesh (2023-24)
Sr No
Group Commodity
Estimated Production
(MT or Nos)
Harvest amp Post
harvest Losses
(MT or Nos)
Net Available
Production
(MT or Nos)
Estimated Consumption
(MT or Nos)
Current Processing
Capacity (2011 12)
(MT or Nos)
Estimated Processing
Capacity Requirement by
2023 24
(MT or Nos)
Min Processing Capacity Addition
Required by 2023 24 over
Current Capacity
(MT or Nos)
28
Cereals
Rice 3096116 185767 2910349 777972 410340 777972 367632
29 Wheat 31242124 1874527 29367596 10016554 3304922 4456812 1151890
30 Maize 935069 56104 878965 182794 46400 -- - -- -
31 Sorghum 645754 38745 607009 128945 -- - -- - -- -
32
Oilseeds
Soyabean 11718007 703080 11014927 880753 8504654 880753 -- -
33 Mustard 1871116 112267 1758849 462037 310800 462037 151237
34 Groundnut 522493 31350 491144 5001 -- - 5001 5001
35
Livestock Produce
Milk 13704845 109639 13595206 6627713 968543 1127365 158821
36 Eggs (Nos) 838926231 31040271 807885961 1860759371 -- - -- - -- -
37 Poultry Meat 53481 1979 51503 249427 -- - -- - -- -
38 Meat other than poultry 133109 3062 130047 125362 -- - -- - -- -
39 Fish 104928 7240 97688 93291 -- - -- - -- -
40
Pulses
Gram 4785056 291888 4493168 469105 389638 451144 61506
41 Pigeon Pea (Tur) 472103 28798 443305 317316 30559 317316 286757
42 Lentil (Masoor) 218112 13305 204807 41170 20091 41170 21079
43
Fruits
Mango 596179 75724 520455 195245 7858 28565 20707
44 Guava 513754 92386 421368 167077 1045 7206 6161
45 Orange 2881844 181462 2700381 665249 39 7206 7167
46 Papaya 2846041 210331 2635710 833437 68 68 -- -
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 37
-
--
-
Situational Analysis
Sr No
Group Commodity
Estimated Production
(MT or Nos)
Harvest amp Post
harvest Losses
(MT or Nos)
Net Available
Production
(MT or Nos)
Estimated Consumption
(MT or Nos)
Current Processing
Capacity (2011 12)
(MT or Nos)
Estimated Processing
Capacity Requirement by
2023 24
(MT or Nos)
Min Processing Capacity Addition
Required by 2023 24 over
Current Capacity
(MT or Nos)
47 Banana 4026120 265703 3760417 1408227 182 182 -- -
48
Vegetables
Green Peas 8560527 882179 7678348 40783 2390 2390 -- -
49 Tomato 10680674 1324489 9356185 1138059 8002 42231 34229
50 Onion 16909131 1267432 15641699 1214403 6417 6417 -- -
51 Potato 8407304 756535 7650769 1807729 27213 667560 640347
52
Spices
Chillies 525868 31254 494614 188321 1069 1069 -- -
53 Garlic 1071598 63840 1007757 271562 6417 6417 -- -
54 Coriander 206502 15066 191436 74315 3208 3208 -- -
Source Department of Agriculture and Cooperation Govt of India Madhya Pradesh Agriculture Economic Survey Report 2013 CIPHET NSSO 66th Round Department of Commerce Industry amp Employment
Govt of Madhya Pradesh PwC analysis (due to unavailability of processed consumption data as present processing capacity is more than consumption in 2023-24)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 38
1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 9 1010 1111 1212 1313 1414 1515 1616 1717 1818 1919 2020 2121 2222 2323 2424 2525 2626 2727
5000
5500
6000
6500
Situational Analysis In
Th
ou
sa
nd
MT
or
La
kh
No
s
(fo
r E
gg
s) 8000
6000
4500
4000
3500
3000
2500
2000
1500
1000
500
0
Figure 3 Cumulative current and future (2023-24) processing capacity requirement and maximum processing potential in Madhya Pradesh
18000
14000
Wh
eat
Ric
e
Ma
ize
So
rgh
um
Gra
m
Pig
eon
Pea
(T
ur)
Le
nti
l (M
aso
or)
So
ya
be
an
Mu
sta
rd
Gro
un
dn
ut
Ora
ng
e
Pa
pa
ya
Ba
na
na
Gu
av
a
Ma
ng
o
Gre
en P
ea
s
On
ion
To
ma
to
Po
tato
Ga
rlic
Ch
illi
es
Co
ria
nd
er
Mil
k
Eg
gs
Po
ult
ry M
eat
Oth
er
Mea
t
Fis
h
Est Max Potential by 2023-24 Est Req Cap By 2023-24 Current Max Potential (2011-12) Current processing Capacity (2011-12)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 39
Situational Analysis
From this table it can be concluded that there is need to increase the processing of following categories
Absolute requirement of increased processing capacity
bullCereals bullPulses bullFruits and Vegetables bullMilk
bullSpices bullFish
Availability of raw material for processing but no requirement for increased processing
bullPoultry Meat bullEggs bullOther Meat
Absolute requirement of increased production
bullSoyabean
Commodity with excess processing capacity
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 40
Vision
3 Vision
Madhya Pradesh with the second largest geographical area in the country is one of the leading states in
Agriculture Of late it has acquired significant importance in the field of Horticulture and is now among the
leading States in terms production of Fruits (Mango Orange Guava) Vegetables and Spices The State is
looking to march ahead with renewed vigour to face complex challenges and to harness domestic and global
opportunities for the welfare of the farmers consumers and other stakeholders in the supply chain The efforts
would be to become a leading state in the country which is responsive vibrant and sensitive to the needs of its
stakeholders Food processing one of the most important value addition activity connects all the stakeholders
and can play a vital role in accomplishing these objectives Therefore State government has decided to give
impetus to the sector and prepare a vision for way forward
31 Vision Statement
To become favourable and leading food processing destination in the country and to increase agri-business
activity in the state by increasing the level of processing of
cereals and pulses from 20 to 25
horticultural produce (fruits vegetables and spices) from 07 to 2 and
livestock produce from 12 to 24
by 2024
32 Mission Statement
Tap production strength and locational advantage with an entrepreneurial touch for better and sustainable
agricultural production and processing
33 Focus areas
To accomplish the vision and the mission of the food processing sector in the State highest priority is given to
farmers and processors and entire strategy is based on lsquofarmers and processorsrsquo
State government is determined to continuously strive hard to transform the existing food processing
environment into a vibrant food processing environment It would concentrate on the following key areas
Promote processing cluster formation to improve farmer income and processing capacity in the state
Promote private sector participation through development of processing facilities in PPP mode
Promote and assist formation of cooperatives and societies to increase aggregation of produce and
farmer income thereof
Promote developmentupgradation of marketing infrastructure to assist in better price realization to
farmers and ensuring better raw material availability to processors
Address skill gaps through establishing education institutes imparting education and research and
enhance human resource befitting global competition
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 41
Vision
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Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 42
Strategy and Plan of Action
4 Strategy and Plan of Action
Madhya Pradesh could be a leading destination for food processors and can act as a processing hub owing to
several strategic reasons along with statersquos production strength which has been described in the previous
sections
Currently state government is eying at this opportunity and is trying to extend support to interested players in
every possible way through investment promotion assistance tax exemptions agricultural reforms interest
subsidies concessions on land development of support infrastructure etc However the growth rate of food
processing activity in state is still not reflecting the efforts put in by the government Reasons could be several
and these need to be identified and addressed in a manner to induce confidence in the investors and bring out
desired results
41 Gap analysis of current issues
The gap analysis and identification of current issues in food processing sector was done by both primary survey
and secondary research methods The primary survey involved consultation with stakeholders and secondary
survey involved comparing and benchmarking in certain area such as policies taxation and other initiatives
across leading states of the country
Based on diagnostic report the identified gaps are categorized into following heads
Policy and Regulatory
Infrastructure
Services
The issues and concerns raised by relevant stakeholders were categorized under above mentioned heads Most
of them were policy and regulation related issues followed by infrastructure and marketing of agriculture
produce
The indicative agriculture value chain and the prevalent issues across it are shown in Figure 4 and Figure 5
respectively
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 43
--
-
Strategy and Plan of Action
Figure 4 Indicative agriculture value chain
Farmers Government
bullSeeds bullAgrochemicals bullFertilizers bullExtension Services
Farmers Co operatives FPOs
Pvt Players Government
bullCrop Cultivation bullAnimal Husbandry bullAllied Activities bullRampD
Farmers Traders Co operatives
FPOs Pvt Players Government
bullMarkets (Mandis) bullWarehouses bullCold Storages
Traders Processors Co operatives FPOs
bullCleaning bullSorting amp Grading bullMinimal Processing bullPackaging
Va
lue
Ch
ain
Ac
tor
s
an
d E
lem
en
ts Processors
bullValue Addition bullPackaging
Carrying amp Forwarding Agents
Wholesalers Retailers
bullDistribution Centres bullModern Wholesale Stores
bullRetail Shops
Input Production Aggregation amp
Storage
Primary amp Secondary Processing
Tertiary Processing
Marketing
bullSeed Farms bullNurseries bullAgrochemical Units bullFertilizer Units bullExtension Services
bullContract Corporate Farming
bullDairy Farming bullPoultry Farming bullFisheries bullRampD
bullMarket Infrastructure
bullSilos bullWarehouses bullCold Storages Cold Chain
bullCommodity Trading
bullRipening Chambers bullPackhouses bullCleaning Sorting amp Grading Units
bullCryo Preservasion bullMilling Units bullChilling Plants bullSlaughterhouses bullPackaging Units
bullProcessing Units bullPackaging Units
bullModern Wholesale Stores
bullRetail Shops bullHyper Markets bullSuper Markets bullFood Chains
Bu
sin
es
se
s
Ag
ri
Va
lue
Ch
ain
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 44
-
Strategy and Plan of Action
Figure 5 Prevalence of issues across agri value chain in Madhya Pradesh
Ag
ri
Va
lue
Ch
ain
Ac
tor
sP
oli
cy
Is
su
es
Farmers Cold Store Operators
Warehouse Operators
Processors
FPOs Co operatives Processors
Retailers amp Wholesalers
Traders
Commission Agents
Production Aggregation amp
Storage Primary amp Secondary
Processing Tertiary Processing Marketing
Formal contract farming arrangements
Status issues (industrial or agricultural activity)
Interest subsidy on capital investment
Status issues (industrial or agricultural activity)
Taxation High interest rates on loan
Capital subsidy issues
Income tax for FPOs
Restriction on linkages
Industrial Policy
Mandi fee Entry tax amp VAT
VAT schedules
Biodiversity tax
Awareness Utilization and
Status tracking of applications
and subsidies
APMC act
Coordination amongst
Mandis
Mandi fee Entry tax
Lack of incentives for quality
produce
Upper cap for tax free trading
of wheat
Infr
as
tru
ctu
re
Iss
ue
s
Se
rv
ice
Iss
ue
s
Roads
Mandi infrastructure
Soil testing laboratories
Lack of sorting grading facilities
Roads
Electricity outages
Roads Land availability
Infrastructure in Food Parks
Cold chain availability
Rake availability
Lack of technical institutes
Lack of Quality control amp RampD labs
Roads
Mandi infrastructure
Lack of trade centres
Inadequate seed supply
Lack of marketing promotion of agriculture produce
Lack of marketing promotion of agriculture produce
Lack of time bound service
Access to credit
Lack of marketing promotion of agriculture produce
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 45
Strategy and Plan of Action
411 Policy and Regulatory Issues
4111 Partial reforms in APMC Act
Marketing of agricultural produce is one of the important aspects of agriculture value chain Efficient marketing
system with farmer focussed regulations can promote both agriculture production and processing With a view
to create efficient marketing system Model APMC Act was prepared which talks about agriculture marketing
reforms Madhya Pradesh is one of the states who has shown interest and done some of the reforms over the
years which have resulted in strengthening of marketing system
However during primary survey stakeholders raised many of the concerns which pointed out the need for some
more reforms The issues raised were
1) Direct marketing of produce is allowed however mandi fee is not exempted
Though the direct marketing of produce is allowed as per amendment in the law the levy of mandi fees
in case of direct marketing is not exempted (except FampV) According to stakeholders it is a partial
reform and thus has not translated into intended results of promoting linkages between farmers and
buyers without any third party intervention
2) Lack of other alternative platforms
State has taken some market reform initiatives such as direct farm gate purchase etc but processors
and other stakeholders are looking for other platforms such as private market yards consumer-farmer
markets etc whose development is currently restricted due to partial reforms
3) No exemption in mandi fee for contract farming
Though contract farming is allowed in the state the mandi fees is levied on such transactions It
restricts development of farmer-processor linkages
4) Lack of model contract farming agreements
There are some instances where the enforcement of contract becomes difficult due to lack of clarity in
the contracts Therefore stakeholders demanded that government should develop model contract
farming agreements that can act as a guideline and could bring transparency in operations
5) Need for rationalization simplification in the levy of mandi fee
The mandi fee is collected along with Nirashrit Shulk of 02 Stakeholders demanded the
rationalization or simplification of mandi fees
4112 Industrial Promotion Policy and Agribusiness amp Food Processing Policy
Number of stakeholders raised concerns about some of the clauses of Industrial Promotion Policy 2010
(amended in 2012) and Agribusiness amp Food Processing Policy 2012 The specific clauses are as follows
Soyabean processing units who manufactures oil and DOC (and whose turnover from other value added
products is less than 25 ot total turnover) are not eligible for mandi fee exemption if they procure raw
material from outside the state During primary survey it is found that existing soyabean crushing
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 46
Strategy and Plan of Action
andor oil refining capacity is underutilized because of low availability of raw material In such scenario
it becomes necessary to procure from outside the state and run the units in order to remain
competitive It exerts pressure on such existing soyabean processor where they have to pay mandi fee
for procuring soybean from other states
Modern Rice Mills having fixed capital less than Rs 10 Crores are not eligible to get mandi fee
exemption
Slaughterhouses and meat based industries are not eligible for facilities andor incentives under
industrial promotion policy
Industrial Investment Promotion Assistance Scheme is available for MSMEs with investment more
than Rs 1 Crore (but less than Rs 10 Crore) only where they are eligible for assistance of 50 for 5
years
4113 Industry status to co-operatives cold stores and producer organisations dealing with agri and agri allied produce
Dairy amp poultry co-operatives cold stores handling agricultural produce and Farmer Producer Organisations
(FPOs) majorly dealing with food grains are classified as industry Since they deal with agri and agri allied
products stakeholders demanded to be classified as organisations of agri and allied sector As they are classified
as an industrial organisation they are not entitled for incentives availed by agri and allied sector organisations
such as exemption on income tax subsidies on power soft loans etc
On the other hand though poultry cooperatives are classified as industry they are facing difficulties in land
usage conversion required for establishing poultry farms which is a smoother task for an industrial set up
FPOs are exposed to income tax on its profits despite of being an organisation bringing together farmers and
run by farmers FPOs have to pay mandi tax while selling the produce in mandi similar to individual farmers
and on the other hand they have to pay more than what individual farmers pay for storing their produce in
government warehouses owing to its industry status With the defined objective of FPOs it is expected that they
will get support from state government However neither they get funding at subsidised rates for their working
capital requirement nor are they entitled for subsidised farm inputs to distribute to its member farmers like
farmer cooperatives and societies do
Cold stores though extend the shelf life of perishable agricultural produce and assist farmers in realising better
returns from their crops still they are not entitled for subsidised power tariffs This increases the cost of storage
for farmers and reduces the potential income they can derive from storing their produce and resulting in
reduced affinity to store and feasibility of cold store operations
However recently central government has taken few steps to support cooperatives and FPOs According to the
2013 union budget co-operatives have been exempted from payment of taxes Similarly cold stores handling
agri related produce and FPOs dealing with agricultural produce are expecting the same treatment Union
budget has provisions on FPOs as well such as equity grants to registered FPOs upto a maximum of Rs 10 lakh
per FPO to enable them to leverage working capital from financial institutions FPOs of the state are expecting
support from state government to avail such schemes
4114 Need to reconsider Value Added Tax (VAT) rate
Stakeholders raised concern about value added tax levied in the state they feel it is comparatively higher than
that of other states in some of the categories such as fruit and vegetable products spices milk products value
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
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Strategy and Plan of Action
added products from soyabean (other than oil) wheat based tertiary processed products The detail list and
comparison of VAT across different commodities and their products is given in Table 7
4115 Need for re-organisation of VAT schedules
VAT schedule of state government identifies commodities and finished products and on its discretion categorise
them into different VAT rate categories All those products which doesnrsquot comes under any of the identified
categories are clubbed under others category which attract full VAT rate of 13 Moreover the basic VAT rate
is 5 which is 1 more than that levied by neighbouring andor competing states
In the state VAT schedule products such as soya milk soya milk powder tofu soy lecithin soya nuggets soy
grit DOC etc falls under others category These products are derivatives of tertiary processing of soybean and
are capable of fetching high value in domestic as well as international markets MP being one of the major
producers of soybean should take advantage of its raw material availability and promote high end processing of
soy in state itself by identifying these products under appropriate category Same is the case with gram based
products wheat based products frozen livestock products and frozen fruits amp vegetable products Such
relaxation in VAT would not only promote the manufacturing of such products but also earn revenues for the
state by addressing domestic as well as international food amp pharmaceutical markets The detail list and
comparison of VAT across different commodities and their products is given in Table 7
4116 Need to reconsider Entry Tax rate
The stakeholders across the value chain have raised the concern that entry tax on raw materials as well as the
finished products made from them increases the financial burden on their businesses They demanded to
reconsider rationalize the levy of entry tax on some categories such as cereals pulses fruit and vegetable
products and spices They also raised a point that the amount of entry tax is more in Madhya Pradesh compared
to other states and especially Chhattisgarh which is formed from Madhya Pradesh The detail list and
comparison of entry tax across different commodities and its products is given in Table 8
4117 Need to reconsider Biodiversity Tax rate
Organizations using bio-resources (such as plants animals and micro-organisms or parts thereof their genetic
material and by products) from the State for commercial purpose (such as drugs industrial enzymes food
products flavors fragrance colors extracts etc) has to share their benefit for biodiversity conservation in the
state by depositing 2 of turnover in the biodiversity fund with retrospective effect and this sharing is
categorized as bio diversity tax
Soya processors have raised following concerns
The proposed tax exerts pressure on profitability and feasibility of the industry
Moreover it is applicable with retrospective effect
No such tax in other soyabean producing states such as Maharashtra and Rajasthan
Processors affected by this act are demanding its abolishment especially Soybean processors as biodiversity tax
liability is making them uncompetitive
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 48
Strategy and Plan of Action
4118 Upper cap for tax free trading of wheat
State government has imposed an upper cap of INR 5 crores for tax free trading of wheat and if trading is done
beyond the given limit it attracts 4 VAT This was instituted with an objective to avoid monopoly in wheat
trading by large volume players However this has affected the large volume traders and processors as the
ceiling is much lesser than the average volume of trade they usually do on an annual basis In Madhya Pradesh
some of the high value varieties of wheat such as Sharbati are also traded whose price is more than other
common varieties It should also be noted that the MSP of wheat is constantly changing in last couple of years
where it has seen upward trend In such scenario the additional tax limits the quantity in wheat trading
Moreover this tax arrangement has also promoted manipulations where traders are applying for multiple
licenses under different names to evade tax liability
State government is expected to review the upper cap given the importance of wheat trade in the economic
activities of state Also continuous revision of the upper cap is expected as the value of the commodity (MSP) is
rising every year and this in turn reduces the tax free volume trade A better move could be to impose the upper
cap based on the volume of wheat instead of its value
4119 Low awareness about policies
State government has framed favourable policies for improving the processing scenario in the state many
schemes aids and subsidies are offered to stakeholders and different level of value chain Irony is in quite a
sizable number of cases where intended beneficiaries failed to avail these benefits due to unawareness of the
policies or clarity on the conditionality of the policy or scheme It has been suggested that with an objective of
providing single window system to the stakeholders state government should come up with an online portal
with facilities like details of all policies and schemes method of application assistance in application and
application tracking system It has also been voiced that schemes in place should be rephrased or reframed to
eliminate practical ambiguities which stakeholders are facing while availing them
41110 Lack of intercommunication among departments
Many of the subsidies given by one department are not communicated to others and thus it leads to delay in the
disbursement of subsidies There is a need of coordination among different departments of the state
government to perform smoothly which can be achieved by a dedicated online portal as discussed in earlier
sections
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
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Strategy and Plan of Action
Table 7 Comparison of VAT on agricultural commodities and products across major states
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
CEREALS
1 Rice Paddy
Whole Broken 0 0 0 4 4 --- 14 0 5
Paddy Rice and its flour sold by dealer with turnover less than Rs 100 Cr per year
--- --- --- --- --- 0 --- --- ---Such impetus required for SSIs in Paddy processing
Paddy Rice and its flour sold by dealer with turnover more than Rs 100 Cr per year
--- --- --- --- --- 1 --- --- ---
Husk 0 15 14 5 4 5 0 0 0
Bran 13 15 0 5 4 135 14 125 5 Need for categorization of paddy rice products by-products Comparatively higher tax due to no categorization Reducing the tax would help developing paddy processing industry
Flour 13 0 5 1375 125 --- 14 0 145
Puffed Rice (Poha) Parched Rice Lahaya Chiruma etc
0 15 0 5 0 0 0 0 0
2 Wheat
Whole Broken 0 0 0 4 4 --- 0 0 5
Bran 0 15 0 5 125 0 0 0 0
Flour including atta maida rawa and suji
0 0 0 4 0 --- 5 0 5
Vermicelli (Sewain) 0 0 14 1375 0 0 14 125 5
Wheat its flour including maida atta suji sold by dealer with turnover less
--- --- --- --- --- 0 --- --- ---
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 50
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
than Rs 100 Cr per year
Wheat its flour including maida atta suji sold by dealer with turnover more than Rs 100 Cr per year
--- --- --- --- --- 1 --- --- ---
Bread (Branded) 0 0 0 0 0 0 0 0 145
Bread (Unbranded) --- --- --- --- --- --- --- --- 0
MP govt can look into the option of categorizing and exempting unbranded bakery products so as to increase the value addition and provide impetus to micro and SSIs
Bread (Pizza) 0 0 5 0 4 5 0 5 145
Biscuits (Branded) 13 15 14 1375 125 135 14 125 145
Biscuits (Unbranded) 13 4 5 1375 125 135 14 125 145 Need for categorization of processed products of wheat Comparatively higher tax due to no categorization Reducing the tax would help to develop tertiary processing of wheat and thus would increase secondary processing (milling) activity
Toast (Unbranded) 13 15 5 1375 125 135 5 125 0
Rusk 13 15 14 1375 125 5 14 125 145
Yeast 5 15 5 5 4 135 14 125 5
Gel (cake improver) Bread improver Bakery mix Baking powder
13 15 14 1375 4 135 14 125 145
Comparatively higher tax Reducing it would facilitate the cheaper availability of industrial raw material ingredients for wheat based processing industry
Cakes and pastries Cookies and other bakery goods (Branded)
13 15 14 1375 125 135 14 125 145
Cakes and pastries Cookies and other bakery goods
13 15 5 1375 125 135 14 125 145 Need for categorization of processed products of wheat Comparatively higher tax due to no categorization
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 51
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
(Unbranded) Reducing the tax would help to develop tertiary processing of wheat and thus would increase secondary processing (milling) activity
3 Maize
Whole Broken 0 0 0 0 0 0 0 0 0
Bran 0 15 0 5 125 5 0 0 0
Germ gluten and oil 5 15 14 1375 4 5 5 125 145
Flour 13 4 0 1375 125 135 14 125 145 Need for categorization of maize products Comparatively higher tax due to no categorization Reducing the tax would help to develop processing of maize
Flakes 13 15 0 1375 125 135 14 125 145
Starch 5 4 5 5 4 5 5 5 5
4 Sorghum
Whole Broken 0 0 0 0 0 0 0 0 0
PULSES
5 All pulses including Gram Pigeon Pea (Tur) amp Lentil (Masoor)
Whole Pulses 0 0 0 4 1 --- 0 0 5
Split (Dal) Broken 13 0 0 1375 1 135 0 0 5
Need for categorization of secondary processed products of pulses ie dal Comparatively higher tax due to no categorization Reducing the tax would help to develop secondary processing of pulses (milling)
Flour Besan 0 0 0 1375 125 --- 5 0 145
Roasted Fried 0 15 5 5 0 0 5 5 5
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 52
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Farsan Namkeen (Branded)
13 4 5 1375 125 135 14 125 145
Need for categorization of Gram based products Comparatively higher tax due to no categorization Reducing the tax would help to develop tertiary processing of pulses (especially Gram) and thus would increase secondary processing (milling) activity
Moreover it would also create competitive advantage to process Gram in the state due to its huge production base
Farsan Namkeen (Unbranded)
13 0 5 1375 125 135 14 125 145
Papad 0 0 0 0 125 0 0 0 0
All Pulses their Flour including Besan sold by dealer with turnover less than Rs 100 Cr per year
--- --- --- --- --- 0 --- --- ---
All Pulses their Flour including Besan sold by dealer with turnover more than Rs 100 Cr per year
--- --- --- --- --- 1 --- --- ---
OILSEEDS
6 All Oilseeds including Soyabean Mustard amp Groundnut
Oilseeds (whole form) 5 4 5 4 4 5 5 5 5
Edible Oil 5 4 5 4 4 5 5 5 5
Hydrogenated Vegetable Oil 5 4 5 4 4 5 5 5 5
Oil Cake 5 4 5 4 4 5 5 5 5
De-oiled Cake (DOC) 0 4 1 0 0 0 5 0 5
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 53
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Edible Oil amp oil Cake manufactured by unit under Khadi and Village Industries Commission Act 1956 with turnover less than Rs 2000000
--- --- --- --- --- --- --- 0 ---
7 Soyabean
De-oiled Cake (DOC) 0 4 1 0 0 0 5 0 145
Soya Nuggests 13 15 14 1375 125 5 14 125 145
Need for categorization of soya based products It will result in reduction of tax and help increasing the processing of soyabean into other products than that of oil
Soya Products (such as Soya Milk Soya Milk Powder Tofu etc)
13 15 14 1375 125 135 14 125 145
Need for categorization of soya based products It will result in reduction of tax and help increasing the processing of soyabean into other products than that of oil
8 Mustard Oilcake 0 4 5 4 4 5 5 5 5
FRUITS
9 All Fruits including Orange Mango Guava Papaya and Banana
Fresh Unprocessed 0 0 0 0 0 0 0 0 0
Fruits in frozen form 13 15 14 1375 125 135 14 5 5
Need for categorization of fruits in frozen form It will result in reduction of tax and help increasing the value addition of fruits and help development of cold chain rather than only cold storages
Fruits in sealed container --- --- --- --- --- --- --- 5 --- No categorization for fruits (whether
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 54
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
processed or raw) sold in sealed container It would help to capture the sale of branded fruits
Fruit Products such as Jam Jelly Marmalade Pickle Preserves Paste Pulp etc whether or not in sealed container
5 4 5 5 4 5 5 5 5
Though the VAT (on value addition) is comparative to other states the entry tax of 1 (of total value) on processed fruit products makes the state unfavourable destination for investment
Fruit Beverages (non-alcoholic) and Pulp Juice Drinks Squashes Syrups Cordials etc whether or not in sealed container
5 4 5 5 4 5 5 5 5
Though the VAT (on value addition) is comparative to other states the entry tax of 2 (of total value) on non-alcoholic beverages made from fruits makes the state unfavourable destination for investment
VEGETABLES
10 All Vegetables including Onion Potato Tomato and Green Peas
Fresh Unprocessed 0 0 0 0 0 0 0 0 0
Vegetables in Frozen form 13 15 14 1375 125 135 14 5 5
Need for categorization of vegetables in frozen form It will result in reduction of tax and help increasing the value addition of vegetables and help development of cold chain rather than only cold storages
Vegetables in sealed containers
--- --- --- --- --- --- --- 5 ---
No categorization for vegetables (whether processed or raw) sold in sealed container It would help to capture the sale of branded vegetables
Processed Vegetable Products such as
5 4 5 5 4 5 5 5 5 Though the VAT (on value addition) is comparative to other states the
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 55
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
dehydrated chopped powdered canned pickled puree sauce ketch-up chips etc whether or not in sealed container
entry tax of 1 (of total value) on processed vegetable products makes the state unfavourable destination for investment
11 Raw Un-fried Potato Chips
5 15 14 1375 125 135 14 125 145
SPICES
12 Chilli (Dry)
Whole 5 0 0 0 4 0 5 0 5 Comparatively higher tax
Powdered 5 4 5 5 125 5 5 0 5
13 Garlic
Fresh Unprocessed Whole 0 0 0 0 0 0 0 0 0
Dehydrated 5 15 5 5 125 5 5 125 5
Need for categorization of garlic based products Though the VAT on garlic products is comparable to other states the entry tax increases the burden on this industry
Reducing the tax will help to increase value addition and reduce the losses
Powdered 5 4 5 5 125 5 5 125 5
14 Coriander
Whole 5 4 0 0 4 5 5 0 5 Comparatively higher tax Reducing it would help increasing the spices grinding industry
Separated 5 4 5 5 125 5 5 0 5
Powdered 5 4 5 5 125 5 5 0 5
LIVESTOCK PRODUCE
15 Milk
Liquid Form Fresh Milk 0 0 0 0 0 0 0 0 0
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 56
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Pasteurized Milk 0 0 0 0 0 0 0 0 0
Buttermilk 0 0 0 0 0 0 0 0 0
Separated Milk 0 0 0 0 0 0 0 0 0
Lassi 0 0 0 0 0 0 0 0 0
Curd (Unbranded) 0 0 0 0 0 0 0 0 0
Curd (Branded) 0 0 0 0 0 0 0 5 0
UHT Milk 5 15 0 5 4 5 5 5 5
Condensed Milk (Sweetened amp Unsweetened)
13 15 14 1375 125 135 14 5 145
Need for categorization of value added products of milk It will result in reduction of tax and help increasing the value addition of milk
Milk with any other ingredient (solid non-fat) amp branded
5 15 14 1375 125 135 14 5 145
Flavoured Milk 5 15 14 1375 4 135 5 125 145
Milk Powder 5 4 5 5 4 5 5 5 5
Khoa (Mawa) 5 15 5 5 4 0 14 125 145
Cheese 5 15 5 1375 4 135 14 125 145
Paneer 13 15 5 5 4 135 5 125 5
Need for categorization of value added products of milk It will result in reduction of tax and help increasing the value addition of milk
Cream 13 15 5 1375 4 135 5 125 145
Butter 13 15 5 1375 4 135 14 125 145
Ghee as industrial input 5 --- --- --- --- --- --- --- ---
Ghee (Packaged) 13 4 5 5 4 5 14 125 145
Shikhand Basundi Dudhpak
13 4 5 5 4 0 5 5 145
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 57
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Ice-cream Kulfi 13 15 14 1375 125 135 14 125 145
16 Eggs 0 0 0 0 0 0 0 0 0
17 Meat Poultry amp Fish
Unprocessed 0 0 0 0 0 0 0 0 0
Processed 5 4 5 5 4 135 5 5 145
Frozen 13 15 14 1375 4 135 14 5 5
Need for categorization of meat poultry amp fish in frozen form It will result in reduction of tax and help increasing the value addition as well as development of cold chain
Unprocessed in Sealed Container
--- --- --- --- --- --- --- 5 5
Source VAT schedules and rules of various states (2013) PwC Analysis
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 58
Strategy and Plan of Action
Table 8 Comparison of Entry Tax on agricultural products across major states
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Nature of Levy of Entry Tax
On every category
Not applicable
On specific categories
No tax on any edible products
No tax on any edible products
On specific
categories
On every category
No tax Instead
LBT
No tax as per High
Court order
Base Rate of Entry tax for uncategorized products
1 --- --- --- --- --- 1 4 ---
CEREALS
1 Rice Paddy
Rice - Whole Broken 1 --- --- --- --- 4 20 0 ---
Need to abolish Entry tax atleast on paddy and rice in whole and broken form owing to huge potential for milling activity in the state
It will give impetus to secondary processing of paddy ie milling
Paddy - Whole 1 --- --- --- --- 4 30 0 ---
Husk 1 --- --- --- --- --- 0 0 ---
Bran 1 --- --- --- --- --- 2 2 ---
Flour 1 --- --- --- --- --- 1 0 ---
Puffed Rice (Poha) Parched Rice Lahaya Chiruma etc
1 --- --- --- --- --- 0 0 ---
2 Wheat
Whole Broken 1 --- --- --- --- 4 0 0 --- Need to abolish Entry tax on wheat in whole and broken form owing to huge potential for milling activity in the state
It will give impetus to secondary processing of wheat ie milling
Bran 1 --- --- --- --- --- 0 0 ---
Flour including atta maida rawa and suji
1 --- 2 --- --- --- 5 0 ---
Vermicelli (Sewain) 1 --- --- --- --- --- 1 --- --- MP govt can look into the option of categorizing and exempting atleast unbranded bakery products so as to increase the value addition and provide impetus to micro and SSIs
Bread (Branded) 0 --- --- --- --- --- 0 0 ---
Bread (Unbranded) 0 --- --- --- --- --- 0 0 ---
Bread (Pizza) 0 --- --- --- --- --- 0 35 ---
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 59
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Biscuits (Branded) 1 --- --- --- --- --- 1 4 --- Reducing the tax would help to develop tertiary processing of wheat and thus would increase secondary processing (milling) activity
Biscuits (Unbranded) 1 --- --- --- --- --- 1 4 ---
Toast (Unbranded) 1 --- --- --- --- --- 1 4 ---
Rusk 1 --- --- --- --- --- 1 4 ---
Yeast 1 --- --- --- --- --- 1 4 --- Exempting the bakery ingredients would facilitate the cheaper availability of industrial raw material ingredients for wheat processing industry
Gel (cake improver) Bread improver Bakery mix Baking powder
1 --- --- --- --- --- 1 4 ---
Cakes and pastries Cookies and other bakery goods (Branded)
1 --- --- --- --- --- 1 4 ---
Cakes and pastries Cookies and other bakery goods (Unbranded)
1 --- --- --- --- --- 1 4 ---
3 Maize
Whole Broken 1 --- --- --- --- --- 0 0 --- Comparatively higher tax
Bran 1 --- --- --- --- --- 0 0 --- Comparatively higher tax
Germ gluten and oil 1 --- --- --- --- --- 1 2 ---
Flour 1 --- --- --- --- --- 1 0 --- Comparatively higher tax
Flakes 1 --- --- --- --- --- 1 4 ---
Starch 1 --- --- --- --- --- 1 2 ---
4 Sorghum
Whole Broken 1 --- --- --- --- --- 0 0 --- Comparatively higher tax
PULSES
5 All pulses including
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 60
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Gram Pigeon Pea (Tur) amp Lentil (Masoor)
Whole Pulses 1 --- --- --- --- --- 0 0 ---
Split (Dal) Broken 1 --- --- --- --- --- 0 0 ---
Need for categorization of secondary processed products of pulses ie dal Comparatively higher tax due to no categorization Reducing the tax would help to develop secondary processing of pulses (milling)
Flour Besan 1 --- --- --- --- --- 1 0 --- Need for categorization of Gram based products Comparatively higher tax due to no categorization Reducing the tax would help to develop tertiary processing of pulses (especially Gram) and thus would increase secondary processing (milling) activity
Moreover it would also create competitive advantage to process Gram in the state due to its huge production base
Roasted Fried 1 --- --- --- --- --- 1 2 ---
Farsan Namkeen (Branded)
1 --- --- --- --- --- 1 4 ---
Farsan Namkeen (Unbranded)
1 --- --- --- --- --- 1 4 ---
Papad 1 --- --- --- --- --- 0 1 ---
OILSEEDS
6 All Oilseeds including Soyabean Mustard amp Groundnut
Oilseeds (whole form) 1 --- --- --- --- --- 1 1 ---
Edible Oil 05 --- --- --- --- --- 05 15 ---
Hydrogenated Vegetable Oil
05 --- --- --- --- 5 05 2 ---
Oil Cake 1 --- --- --- --- --- 1 15 ---
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 61
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
De-oiled Cake (DOC) 1 --- --- --- --- --- 1 0 ---
7 Soyabean
De-oiled Cake (DOC) 1 --- --- --- --- --- 1 0 --- Comparatively higher entry tax
Soya Nuggests 1 --- --- --- --- --- 1 4 --- Need for categorization of soya based products It will result in reduction of tax and help increasing the processing of soyabean into other products than that of oil
Soya Products (such as Soya Milk Soya Milk Powder Tofu etc)
1 --- --- --- --- --- 1 4 ---
8 Mustard Oilcake 1 --- --- --- --- --- 1 15 ---
FRUITS
9 All Fruits including Orange Mango Guava Papaya and Banana
Fresh Unprocessed 0 --- --- --- --- --- 0 0 ---
Fruits in frozen form 1 --- --- --- --- --- 1 35 ---
No categorization for fruits (whether processed or raw) sold in frozen state or sealed container
The entry tax of 1 (of total value) on processed fruit products makes the state unfavourable destination for investment
Fruits in sealed container 1 --- --- --- --- --- 1 35 ---
Fruit Products such as Jam Jelly Marmalade Pickle Preserves Paste Pulp etc whether or not in sealed container
1 --- --- --- --- --- 1 35 ---
Non-alcoholic Beverages (including fruit juices) whether or not in sealed container
2 --- 4 --- --- --- 1 4 ---
VEGETABLES
10 All Vegetables including Onion Potato Tomato and Green Peas
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 62
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Fresh Unprocessed 0 --- --- --- --- --- 0 0 ---
Vegetables in Frozen form 1 --- --- --- --- --- 1 35 ---
No categorization for vegetables (whether processed or raw) sold in frozen state or sealed container
The entry tax of 1 (of total value) on processed vegetable products makes the state unfavourable destination for investment
Vegetables in sealed containers
1 --- --- --- --- --- 1 35 ---
Processed Vegetable Products such as dehydrated chopped powdered canned pickled puree sauce ketch-up chips etc whether or not in sealed container
1 --- --- --- --- --- 1 2 ---
SPICES
11 Chilli (Dry)
Whole 1 --- --- --- --- --- 1 0 --- Comparatively higher tax
Powdered 1 --- --- --- --- --- 1 0 --- Comparatively higher tax
12 Garlic
Fresh Unprocessed Whole
0 --- --- --- --- --- 0 0 ---
Dehydrated 1 --- --- --- --- --- 1 4 ---
Need for categorization of garlic based products Though the VAT on garlic products is comparable to other states the entry tax increases the burden on this industry
Reducing the tax will help to increase value addition and reduce the losses
Powdered 1 --- --- --- --- --- 1 4 ---
13 Coriander
Whole 1 --- --- --- --- --- 1 0 --- Comparatively higher tax Reducing it would help increasing the spices Separated 1 --- --- --- --- --- 1 0 ---
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 63
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Powdered 1 --- --- --- --- --- 1 0 --- grinding industry
LIVESTOCK PRODUCE
14 Milk
Liquid Form Fresh Milk 0 --- --- --- --- --- 1 0 ---
Pasteurized Milk 1 --- --- --- --- --- 1 4 ---
Buttermilk 0 --- --- --- --- --- 0 0 2 --- Unbranded Branded
Separated Milk 1 --- --- --- --- --- 0 0 2 --- Unbranded Branded
Lassi 0 --- --- --- --- --- 0 0 2 --- Unbranded Branded
Curd (Unbranded) 0 --- --- --- --- --- 0 0 2 --- Unbranded Branded
Curd (Branded) 0 --- --- --- --- --- 0 4 ---
UHT Milk 1 --- --- --- --- --- 1 2 ---
Condensed Milk (Sweetened amp Unsweetened)
1 --- --- --- --- --- 1 2 ---
Milk with any other ingredient (solid non fat) amp branded
1 --- --- --- --- --- 1 2 ---
Flavoured Milk 0 --- --- --- --- --- 0 4 ---
Milk Powder 1 --- --- --- --- --- 1 2 ---
Khoa (Mawa) 1 --- --- --- --- --- 1 4 ---
Cheese 1 --- --- --- --- --- 1 4 ---
Paneer 1 --- --- --- --- --- 1 4 ---
Cream 1 --- --- --- --- --- 1 4 ---
Butter 1 --- --- --- --- --- 1 4 ---
Ghee as industrial input 1 --- --- --- --- --- 1 4 ---
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 64
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Ghee (Packaged) 05 --- --- --- --- --- 05 4 ---
Shikhand Basundi Dudhpak
1 --- --- --- --- --- 1 2 ---
Ice-cream Kulfi 2 --- --- --- --- --- 2 2 ---
15 Eggs 0 --- --- --- --- --- 0 0 ---
16 Meat Poultry amp Fish
Unprocessed 0 --- --- --- --- --- 0 0 ---
Processed 1 --- --- --- --- --- 1 35 ---
Frozen 1 --- --- --- --- --- 1 35 ---
Unprocessed in Sealed Container
1 --- --- --- --- --- 1 35 ---
Source Entry tax schedules and rules of various states (2013) PwC Analysis (LBT applicable in Mumbai Municipal Corporation area)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 65
Strategy and Plan of Action
412 Infrastructure Issues
4121 Need for quality roads
Quality of roads remained a recurring issue in the state stakeholders from entire value chain have indicated
road quality as a key constraint It has been acknowledged that connectivity between major cities has improved
considerably over the time However many industrial towns and logistic hubs are still wanting of good quality
connecting roads Processing and unlocking value of commodities especially perishables is function of time it
takes to reach to the processing unit and roads connecting production zone and processing area determine the
speed with which raw material can reach processing units
4122 Land availability for genuine industries
Land is one of the major capital costs an industry has to incur while establishing a business Location of an
establishment defines its feasibility and comparative advantage Governments supporting industrialisation and
investment in a region earmarks specific area as industrial areas and provide all necessary support required for
a new investment to flourish However at times lands in such industrial areas are being bought by investors
with intent to make profit through real estate appreciation Such investment defeats the whole objective of the
government and discourages the genuine entrepreneurs
Such incidents were reported by stakeholders and it has been suggested that a follow up mechanism is required
through which Audyogik Kendra Vikas Nigam (AKVN) or other such authority needs to ensure that the land
acquired by an investor in an industrial area is being used for manufacturing and industrial use only and not as
real estate MP can follow the model followed by Ethiopian Government where strict timelines were set up for
designated use of land for investors and failure in that leads to abandoning the land deal
4123 Lack of primary processing facilities at mandis
Mandis have the potential to be developed as primary processing centres As a first step mandis can create a
conducive environment for processing by setting up primary processing plants like grading sorting etc in the
Mandi vicinity These facilities would be used by traders farmers agents at a fee and can generate value by
fetching better price for the produce Such facility would also ensure uniformity in the quality and hence will be
useful for the food processors
Promoting current
stakeholders into processing
Generation of value added
products
Better price than
unprocessed farm produce
Raw material for sec amp tertiary
processing available
External investment
Higher demand for
primary processing
The Mandsaur Mandi can be considered as an example for this initiative where a sorting machine has been set
up by the mandi itself on a lease basis The unit has become profitable within 3 years of its operations and today
attracts large scale buyers across the country because of their consistency in quality and sizable quantities
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 66
Strategy and Plan of Action
4124 Inadequate infrastructure in food parks
Many of the food parks in the state are not fully utilized by food processors as they lack key facilities
Stakeholders have identified following requirements as essential for the development of food parks in the state
Transportation - Public transport for labourers
Roads - With in the food park and connecting it to the nearest towns
Residential Complexes - For all grades of employees
Power Supply - 24 hour power supply required for 3 shift operation of industrial units and also for
residential purposes
Canteens and Restaurants - For refreshment purpose
4125 Cold chain availability and utilization
Availability of cold chain is key factor for development of processing of perishable in the state Initial
investment for cold store development is quite high and thereafter inversely proportional to its installed
capacity This supports the theory of development large cold stores to quickly achieve break-even On the other
hand larger size increases operating costs owing to high electricity and coolant usage along with maintenance
cost etc Only way out is to have higher capacity utilization which investors are not been able to achieve owing
to lack of availability of quantity across the year Itrsquos a chicken and egg situation which need government support to deal with government on one hand need to support cold chain investors by providing them sops like
subsidised power and on the other hand need to promote perishable processing industries by ensuring regular
raw material supplies to them
4126 Availability of transport facility
Connecting production zone to processing zone has two aspects connectivity and availability of transport
Processors have mentioned availability of transportation facility as a concern especially during winters which is
the peak season for harvesting and processing of soybean Soybean processors generate huge quantities of soya
de-oiled cake which is high in protein and fetches a good price in the international market due to its non GMO
origins Logistically most suitable port for export is Kandla port in Gujarat or Mumbai quantities to be moved
are difficult to transport by trucks and also it costs higher Feasible mode is rakes and availability of rakes
becomes a hindrance
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 67
Strategy and Plan of Action
413 Service Issues
4131 Lack of marketing initiatives
Many states in India have taken strategic steps resulting in a turnaround in their infrastructure and business
environment One of such initiatives is promotion or marketing of agricultural produce State government can
do it in different ways such as
Certification of agricultural produce
Developing specifications standards for farm produce
Linkages with FPOs co-operatives and branding their produce
Organizing trade fairs trade shows
Establishing exhibition amp convention centres
These initiatives can provide an impetus to further investment in the states thus improving economy of as well
as providing livelihood to the people
4132 Unutilized potential of mandis as lsquoKnowledge Transfer Hubsrsquo
There is increasing demand from the stakeholders regarding use of PPP in market extension activities of market
committees so that mandis can become knowledge transfer hubs Mandis are a unique place where almost all
farmers visit regularly traders have establishments processing units transporters and contract labourers are
present Given such stakeholders convergence mandis should be developed as a hub for creating awareness
among stakeholders regarding developmental policies schemes subsidies farm practices agricultural inputs
and other incentives This can be done by using marketing tools such as display boards posters and banners
with graphics and messages in local dialect etc The mandi officials should be trained and equipped to inform
the stakeholders in simple terms about the policies procedure for availing benefits and the relevant terms and
conditions This will help in utilization of the schemes by the target group and secure their intended effect
4133 Lack of RampD amp quality testing labs and their linkages
To continuously improve the seed variety maintain soil health and plant right crop and variety in the right
season using modern and relevant techniques RampD needs to work as a linkage between farmers and processors
The processors also raised a concern that there are only few (two) FSSAI approved laboratories in the state In
todayrsquos scenario of increased processing activity trade as well as serious issues such as adulteration of food
there is a need for improved network of infrastructure and service providers in this domain Promoting research
and development laboratories food quality and testing laboratories is also one of the major requirements for
developing agriculture and food processing sector in the state Such initiative would help farmers in taking right
decisions at the opportune time and derive intended benefits
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 68
Strategy and Plan of Action
4134 Capability development
It is important to build capabilities in the population in order to establish an inclusive mechanism to drive
growth Human capital is one of the largest inputs that an enterprise requires and its availability attracts higher
investment In this report human capital is studied in three stages managerial technical and physical or casual
labour
41341 Attrition
FPOs and retailers are badly affected by manpower attrition However the root cause of the problem is different
for both of them
Retailers put in considerable efforts on trainings to develop specific skill set among its employees and sector is
almost always short of skilled manpower On the other hand training cost for FPOs is negligible and FPOs are
always short of manpower which is dedicated and willing to work in rural areas It has been suggested that state
should start of some specific courses related to retail management and industry would respond by providing
trainings and job opportunities locally
However for FPOs employees are available at the execution level from the local areas but they lack technical amp
managerial expertise where planning interacting with government officials promotion of FPO to processors
and other such activities are involved Potential employees suited for the managerial level are averse to working
in villages and rural areas thus the attrition rate is very high It has been suggested that Government should
intervene and introduce courses focussing on rural management farmer organisation management etc and
help developing rural talent for the tasks
41342 Introduction of skill development courses
As many as 25 of the processors that we interviewed requested for food processing courses including dairying
oil technology vocational and ITI courses to be started in the existing universities The processors were ready to
partner the initiative by providing an apprenticeship to students of these courses for 4-6 months and later on
absorb the students based on merit and work experience This will not only generate employment but also help
the processors develop and retain talent in their businesses Moreover the institutes imparting education can
also involve in research activities
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 69
Strategy and Plan of Action
42 Areas of Intervention and Suggestions
Sr No
Area of Intervention
Interventions Required Suggestions
1 Policy and Regulatory
Marketing Reforms
Increasing Farmer-Market Linkages
Increasing Processing Activity
Rationalized Taxation
Industrial Policy Changes
Improving Investment Facilitation Governance
Rationalize market fee rates at par with competing states atleast for some commodities such as soyabean wheat rice (detailed study is required)
Abolish levy of market fee on direct marketing of produce to promote farmer-processor linkages
Abolish levy of market fee on contract farming transactions to promote farmer-processor linkages
Abolish levy of market fee on export of commodities (especially wheat rice gram)
Promote establishment of consumer-farmer markets for direct marketing of perishables (fruit and vegetables)
Prepare model contract farming agreements which would become guidelines for farmers and contractor to operate smoothly
Empower farmer producer organizations by promoting formation financial assistance and capacity building to strengthen farmer to market linkages without any third party intervention
Promote formation of poultry development societies co-operatives
Rationalize entry tax rates for some of the categories eg soya based processed products pulses and pulses products wheat products processed products from rice processed products from fruits and vegetables milk products spices
Categorize some of the processed food products in VAT schedules in order to make favourable taxation environment for food industry eg fruit and vegetable products spices milk products value added products from soyabean (other than oil and DOC) wheat based tertiary processed products
Exclude soyabean from biodiversity act
Exclude slaughterhouses and meat based processing industries from ineligible industry list of Industrial Promotion Policy
Promote Public-Private Partnership (PPP) mode in following o Fruit and Vegetable Processing o Commercial Poultry Development o Modern Slaughterhouses
Establish strict timelines and actions regarding usage of land allotted for industries
Develop single window clearance system for status tracking and monitoring mechanisms to
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 70
Strategy and Plan of Action
Sr No
Area of Intervention
Interventions Required Suggestions
measure progress with defined accountability and time bound service eg Maha eBiz an online single window application scrutiny and approval portal of Maharashtra Industrial Development Corporation Single window Clearance of Gujarat industrial development Corporation (GIDC)
Reduce simplify and digitize the procedures to bring in greater speed and responsiveness in application scrutiny and approval to set-up an industry in the state
2 Infrastructure Development of enabling
infrastructure to increase processing activities
Undertake regulated market infrastructure upgradation project where basic infrastructure grading sorting and other facilities would be created andor upgraded
Promote Public-Private Partnership (PPP) in agricultural markets with respect to financing construction operation and management
Undertake development of cluster based processing of specific produce o Gram and other pulses o Wheat o Paddy Rice
Promote establishment of research and development and quality and testing laboratories
Develop feeder roads in rural areas connecting it to major mandi locations
3 Services Marketing Support
Extension Services
Skill Development
Promote the branding of commodities or produce with high competitive advantage such as wheat basmati rice gram (dollar chana) orange guava aonla pea and garlic eg brands developed by Ministry of Agriculture Govt of Malaysia such as Malaysiarsquos Best Malaysian Farm Accreditation Scheme (SALM) Malaysian Organic Scheme (SOM) etc
Promote Public-Private Partnership (PPP) in extension services
Establish institute imparting education and research in food technology
Introduce skill development courses
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 71
Strategy and Plan of Action
43 Implementation Road Map
Suggestions Action Steps Implementing Agency
Authority Suggested Timeline
Rationalize market fee rates at par with competing states atleast for some commodities such as soyabean wheat rice (detailed study is required)
Undertake study to finalize the market fee
Amendment in APMC Act
Dept of Farmer Welfare amp Agriculture Development
Madhya Pradesh State Agricultural Marketing Board
Government of Madhya Pradesh (Legislative Assembly)
Within 1 year
(by 2014-15)
Abolish levy of market fee on direct marketing of produce to promote farmer-processor linkages
Abolish levy of market fee on contract farming transactions to promote farmer-processor linkages
Dept of Farmer Welfare amp Agriculture Development
Madhya Pradesh State Agricultural
Amendment in APMC Act Marketing Board Within 1 year
Abolish levy of market fee on export of commodities (especially wheat rice gram)
Prepare model contract farming agreements which would become guidelines for farmers and contractor to operate smoothly
Government of Madhya Pradesh (Legislative Assembly)
Legislative Assembly
(by 2014-15)
Categorize some of the processed food products in VAT schedules in order to make favourable taxation environment for food industry eg fruit and vegetable products spices milk products value added products from soyabean (other than oil and DOC) wheat based tertiary processed products
Amendment in VAT Act Schedules
Department of Commerce Industry amp Employment
Department of Horticulture amp Food Processing
Empowered Committee on Taxes
Finance Department Govt of
Within 1 year
(by 2014-15)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 72
Strategy and Plan of Action
Suggestions Action Steps Implementing Agency
Authority Suggested Timeline
Madhya Pradesh
Legislative Assembly
Rationalize entry tax rates for some of the categories eg soya based processed products pulses and pulses products wheat products processed products from rice processed products from fruits and vegetables milk products spices
Undertake study to finalize the entry tax rates
Amendment in Entry Tax Act
Department of Commerce Industry amp Employment
Department of Horticulture amp Food Processing
Empowered Committee on Taxes
Finance Department Govt of Madhya Pradesh
Legislative Assembly
Within 1 year
(by 2014-15)
Exclude soyabean from biodiversity act Amendment in Biodiversity Act
Department of Horticulture amp Food Processing
Madhya Pradesh State Biodiversity Board
Empowered Committee on Taxes
Finance Department Govt of Madhya Pradesh
Legislative Assembly
Within 1 year
(by 2014-15)
Exclude slaughterhouses and meat based processing Department of Commerce Industry
industries from ineligible industry list of Industrial amp Employment Within 1 year Promotion Policy
Establish strict timelines and actions regarding usage
Amendment in Industrial Promotion Policy Department of Horticulture amp Food
Processing
(by 2014-15)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 73
Strategy and Plan of Action
Suggestions Action Steps Implementing Agency
Authority Suggested Timeline
of land allotted for industries
Legislative Assembly
Develop single window clearance system for status tracking and monitoring mechanisms to measure progress with defined accountability and time bound service eg Maha eBiz an online single window application scrutiny and approval portal of Maharashtra Industrial Development Corporation Single window Clearance of Gujarat industrial development Corporation (GIDC)
Reduce simplify and digitize the procedures to bring in greater speed and responsiveness in application scrutiny and approval to set-up an industry in the state
Development of online portal for application scrutiny and approval of different procedures licenses registrations
Department of Commerce Industry amp Employment
MP Trade amp Investment Facilitation Corporation Ltd (TRIFAC)
Madhya Pradesh State Industrial Development Corporation (MPSIDC)
Within 1 year
(by 2014-15)
Empower farmer producer organizations by promoting formation financial assistance and capacity building to strengthen farmer to market linkages without any third party intervention
Mobilization of farmers
Formation of FPOs
Financial assistance to FPOs for first 3 years
Technical financial and marketing assistance to farmers
Dept of Farmer Welfare amp Agriculture Development
Department of Horticulture amp Food Processing
Small Farmerrsquos Agribusiness Consortium (SFAC)
Within 3 years
(by 2016-17)
Promote formation of poultry development societies co-operatives
Mobilization of farmers
Formation of poultry development societies or co-operatives by aggregating the farmers
Financial assistance for the establishment of poultry farms for first 3 years
Technical financial and marketing assistance to
MP State Livestock and Poultry Development Corporation
Local NGOs
Within 3 years
(by 2016-17)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 74
Strategy and Plan of Action
Suggestions Action Steps Implementing Agency
Authority Suggested Timeline
farmers
Promote establishment of consumer-farmer markets for direct marketing of perishables (fruit and vegetables)
Invite private investors to develop infrastructure and operate the facilities
Allocation of land for development of consumer-farmer markets
Madhya Pradesh State Agricultural Marketing Board
Dept of Farmer Welfare amp Agriculture Development
Department of Commerce Industry amp Employment
Within 3 years
(by 2016-17)
Promote Public-Private Partnership (PPP) mode in following o Fruit and Vegetable Processing o Modern Slaughterhouses
Invite private investors to develop infrastructure and operate the facilities
Allocation of land for development of consumer-farmer markets
Financial assistance for consumer-farmer markets
Provision of warehouses
Dept of Farmer Welfare amp Agriculture Development
Department of Horticulture amp Food Processing
Madhya Pradesh State Agricultural Marketing Board
Department of Commerce Industry amp Employment
MP Warehousing and logistics Corporation (MPWLC)
Within 3 years
(by 2016-17)
Undertake regulated market infrastructure upgradation project where basic infrastructure grading sorting and other facilities would be created andor upgraded
Collecting infrastructure requirements from APMCs
Allocation of funds for development of APMCs
Madhya Pradesh State Agricultural Marketing Board
Dept of Farmer Welfare amp Agriculture Development
Department of Horticulture amp Food
Within 5 years
(by 2018-19)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 75
Strategy and Plan of Action
Suggestions Action Steps Implementing Agency
Authority Suggested Timeline
Processing
Promote Public-Private Partnership (PPP) in agricultural markets with respect to financing construction operation and management
Invite private investors to develop infrastructure and operate the facilities
Allocation of land for development of consumer-farmer markets
Dept of Farmer Welfare amp Agriculture Development
Department of Horticulture amp Food Processing
Madhya Pradesh State Agricultural Marketing Board
Within 5 years
(by 2018-19)
Undertake development of cluster based processing of specific produce o Gram and other pulses o Wheat o Paddy Rice
Allocation of land for development of clusters
Establish crop specific processing clusters
Department of Commerce Industry amp Employment
Madhya Pradesh State Agro Industries Development Corporation Ltd
Madhya Pradesh State Industrial Development Corporation (MPSIDC)
MP Trade amp Investment Facilitation Corporation Ltd (TRIFAC)
MP Warehousing and logistics Corporation (MPWLC)
Within 5 years
(by 2018-19)
Promote establishment of research and development (RampD) and quality and testing laboratories
Financial assistance to establish RampD and quality testing laboratories
Food and Drugs Administration Department of Public Health and Family Welfare
Department of Horticulture amp Food Processing
Within 5 years
(by 2018-19)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 76
Strategy and Plan of Action
Suggestions Action Steps Implementing Agency
Authority Suggested Timeline
Madhya Pradesh Rural Road
Develop feeder roads in rural areas connecting it to Repairing andor construction of feeder roads
Development Authority Within 7 years
major mandi locations Madhya Pradesh State Agricultural Marketing Board
(by 2020-21)
Promote the branding of commodities or produce with high competitive advantage such as wheat basmati rice gram (dollar chana) orange guava aonla pea and garlic eg brands developed by Ministry of Agriculture Govt of Malaysia such as Malaysiarsquos Best Malaysian Farm Accreditation Scheme (SALM) Malaysian Organic Scheme (SOM) etc
Certification of farm produce
Linkages with FPOs co-operatives and branding their produce
Organizing trade fairs trade shows
Developing specifications standards for farm produce
Madhya Pradesh State Agricultural Marketing Board
Dept of Farmer Welfare amp Agriculture Development
Department of Horticulture amp Food Processing
Within 5 years
(by 2018-19)
Promote Public-Private Partnership (PPP) in extension services
Invite private players and signing MOUs with them for market led extension
Dept of Farmer Welfare amp Agriculture Development
Department of Horticulture amp Food Processing
Madhya Pradesh State Agricultural Marketing Board
Within 5 years
(by 2018-19)
Establish institute imparting education and research in food technology
Establish educational and research institute in the field of food technology for skill manpower development in the state
Create linkages with industry and other relevant stakeholders to provide extension research consultancy services quality and testing support
Department of Horticulture amp Food Processing
Dept of Farmer Welfare amp Agriculture Development
Rajmata Vijayaraje Scindia Krishi Vishwavidyalaya (RVSKVV) Gwalior
Within 4 years
(by 2017-18)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 77
Strategy and Plan of Action
Suggestions Action Steps Implementing Agency
Authority Suggested Timeline
Introduce specialized skill development courses for food processing sector
Develop specialized skill development courses as per need of food processing sector
Establish new ITIs it is in the state
Department of Technical Education and Skill Development
Department of Horticulture amp Food Processing
Within 5 years
(by 2018-19)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 78
-
Proposed Projects
5 Proposed Projects
After analysing the current situation of food industry in the state and interacting with the stakeholders the
resultant output is in the form of prioritized crops produce for processing (focus areas) and constraints or
barriers (areas of interventions) which are affecting the growth of the sector in the state Therefore while
finalizing the key projects for the development of sector it is important to consider both of these aspects Also
for government it is important to work on those projects which will have maximum impact across different
commodities and livestock produce In other words the projects which will facilitate the overall development of
sector will be proposed In order to shortlist the possible projects we used project prioritization model which is
described below
51 Project Prioritization Model
The state government wish to create a repository of projects which would facilitate in accelerating the
development of food processing industry In view of this we have prioritized the crops and livestock produce
based on model which comprises three major parameters such as attractiveness of the crop produce
competitive advantage of the state with respect to it and importance or impact of the crop produce to the state
economy The model is described in section 222 in detail This model helped to identify the key focus crops
produce in which there is need and scope of processing Some of the project profiles would be based on these
prioritized crops produce For the remaining projects we have used the base of issues or concerns (raised by
different stakeholders) which are becoming impediments for the development of agri-business activity in and
around the value chains of prioritized crops produce The model to prioritize the projects is as follows
Based on Focus Areas
Based on Constraints
and Barriers
Objective Prioritization
of Crops amp Livestock Sub sectors
Prioritized Crops and Livestock Produce
Key Themes of Processing
Consultation with State
Government
Stakeholder Consultation
Issues Concerns
Mapping of issues
concerns across value
chains
Prioritization Matrix
Project Profiles
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 79
Proposed Projects
511 Based on focus areas (key crops and livestock produce)
The crops or livestock produce that needs to be focussed upon for processing point of view are prioritized on
criteria as mentioned in section 222
The proposed projects based on these prioritized crops or livestock produce are as follows
Table 9 Projects based on focus areas (key crops and livestock produce)
Sr No
Prioritized Crop or Livestock Produce
Intervention Required
Possible Solution (Project)
Project Category
1 Gram and other pulses
Increased processing
Development of processing cluster
Processing Capacity Enhancement
2 Wheat Increased processing
Development of processing cluster
Processing Capacity Enhancement
3 Rice Paddy Increased processing
Development of processing cluster
Processing Capacity Enhancement
4 Fruits and Vegetables Increased processing
Development of processing facilities on
PPP mode
Processing Capacity Enhancement
5 Onion amp Garlic Increased processing
Development of processing facilities on
PPP mode
Processing Capacity Enhancement
6 Meat other than poultry Increased
production
Development of slaughterhouse on PPP
mode
Processing Capacity Enhancement
7 Poultry Meat Increased
production
Increase in production through societies or co-
operatives
Farmer Empowerment
through Societies Co-operatives
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 80
Proposed Projects
512 Based on (aimed at) addressing constraints and barriers
While prioritizing the projects aimed at addressing constraints or barriers we have mapped the prevalence of
major issues or concerns which were raised by different stakeholders working across different value chains of
different commodities or livestock produce in order to identify the impact of these issues This impact was
calculated based on the scores received by a particular crop or produce in prioritization model described in
section 222 and the frequency of a particular issue raised by stakeholders during primary survey
The major themes or areas of concerns are
Marketing Infrastructure amp Reforms
Lack of Cold Chain Ripening Chambers
Infrastructure Issues in Food Parks
Lack of Testing Laboratories amp RampD Centres
Lack of Technical Educational Institutes
Lack of Marketing Promotion of Agril Produce
Difficulty in Access to Credit
Lack of time bound service
Status Issues of Cold Stores FPOs
Taxation Issues
Inadequate market linkages of farmers
Mandi Fees Issues
Following table shows the constraints barriers or concerns across major value chains suggested or raised by
stakeholders
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 81
Proposed Projects
Table 10 Prevalence of major issues as per stakeholders across different commodities and livestock produce in Madhya Pradesh (2011-12)
Sr No
Category Commodity
Produce
Ma
rket
ing
Infr
ast
ruct
ure
amp
Ref
orm
s
La
ck o
f C
old
Ch
ain
Rip
enin
g C
ha
mb
ers
Infr
ast
ruct
ure
Is
sues
in
Fo
od
Pa
rks
La
ck o
f T
esti
ng
L
ab
ora
tori
es amp
Ramp
D
Cen
tres
La
ck o
f T
ech
nic
al
Ed
uca
tio
na
lIn
stit
ute
s
La
ck o
f M
ark
etin
g
P
rom
oti
on
of
Ag
ril
Pro
du
ce
Dif
ficu
lty
in
Acc
ess
to C
red
it
La
ck o
f ti
me
bo
un
dse
rvic
e
Sta
tus
Issu
es
of
Co
ld S
tore
s F
PO
s
Ta
xa
tio
n I
ssu
es
Ina
deq
ua
te m
ark
etli
nk
ag
es o
f fa
rmer
s
Ma
nd
i F
ees
Issu
es
1
Cereals
Wheat
2 RicePaddy
3 Maize
4 Sorghum
5
Pulses
Gram
6 Pigeon Pea
7 Lentil
8
Oilseeds
Soyabean
9 Mustard
10 Groundnut
11
Fruits
Orange
12 Papaya
13 Banana
14 Guava
15 Mango
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 82
Proposed Projects
Sr No
Category Commodity
Produce
Ma
rket
ing
Infr
ast
ruct
ure
amp
Ref
orm
s
La
ck o
f C
old
Ch
ain
Rip
enin
g C
ha
mb
ers
Infr
ast
ruct
ure
Is
sues
in
Fo
od
Pa
rks
La
ck o
f T
esti
ng
L
ab
ora
tori
es amp
Ramp
D
Cen
tres
La
ck o
f T
ech
nic
al
Ed
uca
tio
na
lIn
stit
ute
s
La
ck o
f M
ark
etin
g
P
rom
oti
on
of
Ag
ril
Pro
du
ce
Dif
ficu
lty
in
Acc
ess
to C
red
it
La
ck o
f ti
me
bo
un
dse
rvic
e
Sta
tus
Issu
es
of
Co
ld S
tore
s F
PO
s
Ta
xa
tio
n I
ssu
es
Ina
deq
ua
te m
ark
etli
nk
ag
es o
f fa
rmer
s
Ma
nd
i F
ees
Issu
es
16
Vegetables
Green Peas
17 Onion
18 Tomato
19 Potato
20
Spices
Garlic
21 Chilli
22 Coriander
23
Livestock Produce
Milk
24 Eggs (Nos)
25 Poultry Meat
26 Other Meat
27 Fish
Total 22 11 20 15 21 9 27 27 10 25 22 10
Source Primary survey PwC analysis
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 83
Proposed Projects
513 Project Evaluation Matrix
For development of food processing sector in the state it is important to address above mentioned issues or
concerns raised by different stakeholders during primary survey Some of these issues require hard
interventions whereas others can be solved by are soft interventions In order to address these issues by
undertaking some specific projects they are gauged on the basis of three parameters such as
State government control
Private sector involvement interest
Impact of a particular issue on value chain
The issues on which state government have maximum control and which are important from private sector
perspective require to be addressed on priority basis The third parameter of impact on value chain also
underscores the need and urgency to resolve them The following matrix indicates the priority areas that need
to be addressed immediately
Priority Quadrant
High
State
Government
Control
Low
Low Private Sector Involvement Interest High
Marketing Infrastructure amp
Reforms Infrastructure in
Food Parks
Market Linkages
Cold Chain Ripening Chambers
Food Testing Labs
RampD Centres
Access to Credit
Marketing Promotion of Agri produce Technical
Educational Institutes
Time Bound Service
Mandi Fees
Status issue of Cold Stores FPOs
Taxation
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 84
Proposed Projects
Based on above matrix following issues are prioritized
1) Marketing Infrastructure and Reforms
2) Cold Chain and Ripening Chambers
3) Technical Educational Institute
4) Market Linkages
5) Taxation
6) Time Bound Service
7) Infrastructure in Food Parks
Out of these issues those which can be addressed through hard interventions and has maximum impact on
value chain are short listed as projects and categorized into four different categories as follows
Table 11 Projects aimed at removing constraints or barriers
Sr No
Prioritized Issue Type of
Intervention Required
Possible Solution (Project)
Project Category
1 Marketing Infrastructure and Reforms
Hard and Soft Intervention
Development upgradation of
marketing infrastructure
Marketing Infrastructure Development
2 Cold Chain and Ripening Chambers
3 Technical Educational Institute
Hard Intervention
Establishment of an institute
Human resource Development
4 Market Linkages Hard and Soft Intervention
Linking farmers to markets
Farmer Linkages and Empowerment
The final list of 10 projects is a combination of projects mentioned in Table 9 and Table 11 as mentioned below
The brief profile of these projects is given in next section
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 85
Proposed Projects
52 Key Proposed Projects
Based on the crops and project prioritization model we short-listed some key projects for the development of
food processing sector in the state While short-listing them the conscious effort was made to identify key areas
functions components of value chain which needs to be developed that would have maximum impact on the
respective value chain sub-sector and ultimately food processing as a whole Accordingly we found that at
present there are four key areas which are most important to strengthen the sector as a whole in the state
These areas are
Food Processing
Sector
Processing Capacity Enhance
ment
Marketing Infrastruct
ure Developm
ent
Farmer Linkages
amp Empower
ment
Human Resource Developm
ent
The projects are broadly divided into these major categories as mentioned in the table below
Processing Capacity Enhancement
bullDevelopment of pulses processing cluster in Sagar district bullDevelopment of wheat processing cluster in Sehore district bullDevelopment of paddy processing cluster in Satna district bullEstablishment of integrated fruit and vegetable processing facility at Ratlam on PPP model bullEstablishment of vegetable dehydration facility at Neemuch on PPP model bullEstablishment of modern slaughterhouses on PPP model
bullDevelopment up-gradation of marketing facilities of the APMCrsquos
Marketing Infrastructure Development
bullFormation of commercial poultry development societies co-operatives bullStrengthening of FPOs by facilitating the formation market linkages and capacity building
Farmer Linkages and Empowerment
bullEstablishment of Food Technology institute at Indore
Human Resource Development
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 86
-
Brief Project Profiles
6 Brief Project Profiles
61 Development of pulses processing cluster in Sagar district
611 Context
Government of Madhya Pradesh intends to become preferred investment destination especially in food
processing sector and looking to increase the income level of farmers After completing the diagnostic
assessment of food processing sector of Madhya Pradesh it is found that there is immense potential to attract
private sector investment into post‐harvest activities of pulses Huge production base along with location
advantage with connectivity to all major consumption centres underscores this potential Therefore aligning
with state governmentrsquos objectives it is proposed to develop pulses processing cluster in Sagar district
612 Project
6121 Objectives
To increase the level of in-house processing of pulses
To ensure better returns to farmers
To create and promote farmers-processor direct linkages for assured market in catchment area
To generate direct and indirect employment opportunities
To reduce the post-harvest losses
To create contract farming opportunities in the catchment area
6122 Drivers
61221 Huge production base
Madhya Pradesh ranks first in total pulses production in the country It contributes around 20-25 of total
pulses production of India The average contribution to the total pulses production has been around 227 in
the last five years (2007-08 to 2011-12) Gram (Chick Pea) is major pulse grown in the state along with Lentil
(Masoor) and Pigeon Pea (Tur) However during diagnostic stage it is found that the secondary processing (dal
making) is comparatively low It may be because of huge demand outside the state which results in interstate
trade Therefore in order to promote in-house processing of pulses it is important to adopt the cluster based
approach
The district wise major pulses production is indicated below
Major Pulses
Rank Production
2011 12 (lsquo000 MT)
Percentage of National Production
Major Producing Districts
Gram Rank 1 32903 427 Sagar Vidisha Raisen Ashoknagar Dewas
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 87
-
-
-
--
Brief Project Profiles
Major Pulses
Rank Production
2011 12 (lsquo000 MT)
Percentage of National Production
Major Producing Districts
Damoh Rajgarh Narsinghpur Ujjain Chattarpur Sehore
Pigeon Pea (Tur)
Rank 3 3342 126 Narsinghpur Chhindwara Raisen Betul Damoh Rewa Jabalpur Seoni
Lentil (Masoor)
Rank 3 1800 191 Vidisha Ashoknagar Raisen Sagar Narsinghpur Jabalpur Damoh
Green Gram (Moong)
--- 213 13 Khargone Shivpuri Dhar Tikamgarh Ratlam Chattarpur Barwani Rewa
Black Gram (Urad)
--- 1488 84
Alirajpur Ashoknagar Tikamgarh Vidisha Chattarpur Shivpuri Damoh Sagar Jabalpur Mandsaur Ratlam Narsinghpur Satna
The figures above indicate that huge production base provides potential for pulses processing in the state It
underlines the need for promotion of establishment of pulses processing cluster in the state
The seasonality in terms of harvesting season of various pulses produced in Madhya Pradesh is shown below
Major Pulses Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Gram
Pigeon Pea (Tur)
Lentil (Masoor)
Green Gram (Moong)
Black Gram (Urad)
Peak Season Lean Season Round the year
61222 Deficit in current processing
The estimated current pulses processing capacity is less than the current demand (consumption) in the state It
suggests that there is current potential for pulses processing especially secondary processing activities such as
dal making
Major Pulses
Estimated Current
Processing Capacity 2011 12
(MT)
Required Current Capacity
(based on demand)
2011 12 (MT)
Current Shortfall of Processing
Capacity (MT and )
Estimated Processing
Capacity Required by
2023 24
(MT)
Estimated Processing
Capacity Addition
Required by 2023 24
(MT)
Gram
453299 736543 283244 930673 477374
Pigeon Pea (Tur)
Lentil (Masoor)
Green Gram (Moong)
Black Gram (Urad)
Source Dept of Commerce amp Industries Primary Survey PwC Analysis
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 88
- -
Brief Project Profiles
61223 Increase in demand
The demand for dal and pulses products is going to increase in next decade (by 2023-24) on account of
increasing per capita consumption and increasing population Moreover pulses requires to be milled before
consumption and as current processing (mainly secondary) capacity is comparatively low it can be inferred that
there is potential (estimated) for both secondary and tertiary processing of pulses (especially gram) in the state
Major Pulses
Current Demand 2011 12
(MT)
Estimated Demand by 2023 24
(MT)
Estimated Percentage Change
Gram 248607 451144 11036
Pigeon Pea (Tur) 340166 317316 -672
Lentil (Masoor) 71151 41170 -4214
Green Gram (Moong) 66823 99240 4851
Black Gram (Urad) 43944 21804 -5038
Total 736543 930673 2636
Source NSSO PwC Analysis
6123 Concept
61231 Benefits of cluster
Clusters Increase Productivity Efficiency
o Efficient access to specialized inputs services employees information institutions training
programs and other public goods (local outsourcing)
o Ease of coordination and transactions across firms
o Rapid diffusion of best practices
o Ongoing visible performance comparisons and strong incentives to improve vs local rivals
o Proximity of rivals encourages strategic differentiation
Clusters Stimulate and Enable Innovations
o Greater likelihood of perceiving opportunities for innovation (eg unmet needs sophisticated
customers combinations of services or technologies)
o Presence of multiple suppliers and institutions to assist in knowledge creation
o Ease of experimentation given locally available resources
Clusters Facilitate Commercialisation and New Business Formation
o Opportunities for new companies and new lines of established business are more apparent
o Spinoffs and startups are encouraged by the presence of other companies commercial
relationships and concentrated demand
o Commercializing new products and starting new companies is easier because of available skills
suppliers etc
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 89
Brief Project Profiles
61232 Location
The indicative location and catchment area is shown in following figure
The project location is proposed to be in Sagar district because of following reasons
Proximity to pulses producing area
Proximity to major mandis
Location is on North-South Corridor
Connectivity to all major cities of the state
61233 Proposed Activities
Develop a pulses processing cluster at Sagar
Name of the Project Pulses Processing Cluster
Location Sagar District
Combined Capacity ~ 200000 MTannum (of pulses equivalent)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 90
Brief Project Profiles
Area Required ~ 20 acres
Catchment Area Sagar Vidisha Raisen Narsinghpur Ashoknagar Damoh Chattarpur Panna Jabalpur
(produces around 42 of total pulses in the state)
Proposed pulses to be processed Gram Pigeon Pea Lentil Black Gram Green Gram etc
Considering the growing area under various pulses especially gram in nearby areas of Sagar district it is
proposed to establish pulses processing cluster at Sagar It will increase the value addition immediately after
harvesting by creating assured market for produce It will help to reduce the losses presently occurring due to
transport of these pulses to distant markets within the state as well as markets outside the state Moreover the
proposed project will promote similar activity in the nearby area
For calculation purposes it is expected that the processing capacity would be shared by LMIs and SSIs in the
ratio of 6040 Around 4-5 units with capacity of 20000 MTannum and around 40-50 units with capacity of
2000 MTannum would process around 200000 MT of pulses annually However the actual ratio of types of
processing units depends on the interest of private players and thus may vary
It is estimated that around one acre area is required to set up a modern pulse processing plant of capacity 100
TPD (ie 100 x 200 days = 20000 MTannum) Similarly a small pulse processing unit with capacity of 2000
MTannum requires around 0125 acre is required
613 Cost Estimates
The most important requirement for establishing any processing facility is land The proposed cluster would
require around 20 acres of land It is assumed that state government will allot the required land for the same
Therefore the estimated cost described below excludes the land cost The required cost for establishment of
pulses processing cluster is approximately Rs 82 crores
Sr No
Particulars Units Amount
(in Rs Lakhs)
1 Land ~ 20 acres ---
2 Land Development --- 2000
3 Roads and Pavement Area --- 8000
4 Weighbridge 2 1200
5 Warehouses (5000 MT) 2 30000
6 Power
(sub-station and distribution network including street lights etc) --- 24000
7 Water supply including overhead tanks pump houses and
machinery --- 11000
8 Sewage Treatment Plant (STP) 1 800
9 Administrative Complex --- 5000
Total 82000
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 91
Brief Project Profiles
614 Annual Revenue Streams and Sources Project Benefits
Major project benefits are as follows
Particulars Benefit
Estimated revenue generation from pulses processing Rs 1100 Crores
Estimated employment generation (both direct and indirect) Approx 2000
Estimated number of farmer beneficiaries (both direct and indirect) Approx 80000
Apart from above other benefits includes
Assured market and prices for farmers in catchment area
Reduction in wastage
Increase in economic activity
Socio-economic development of the area
615 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Sr No
Task Particulars To be Completed by
1 Land allotment State Government
2 Creation of common infrastructure Government Agency
(eg MPAKVN MPSIDC)
3 Creation of warehouses Government Agency
(eg MPWLC)
4 Setting-up of specialised infrastructure facilities Private Sector
5 Maintenance of facilities Private Sector
616 Risk
6161 Financial Risk
The proposed project is at the conceptual stage and the detailed study (DPR) is required for financial
closure There may be escalation in the cost of project due to delay in finalizing this concept
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 92
Brief Project Profiles
6162 Implementation Risk
Land is the most critical component for any project The land has to be suitable for the purpose with adequate water supply drainage options connectivity to major markets as well as major agricultural belts free from encumbrances not exposed too much to vagaries of nature etc The quality and size of such land parcels will determine the return potential of project
The land acquired will be used for development of infrastructure and facilities Therefore it requires various clearances from various government bodies for construction to commissioning Delays in getting any of these clearances will lead to delay in the completion and non-availability of any of these clearances may delay the project Therefore such delays and non-availability of clearances can be a threat
Infrastructure required by the project but not included as part of the project ndash such as road access water supply etc are also important Delays in creation of these infrastructure facilities may have a negative impact on the projectrsquos profitability
The success of project demands participation from entrepreneurs setting up units within project area The project will have to attract sufficient number of participants to achieve maximum return potential
6163 Operational Risk
There may be a significant shift in cropping pattern in catchment area in future owing to relative
profitability of crops This may lead to reduction in availability of raw material
6164 Miscellaneous Risk
Acts of God like floods earthquake etc that disrupt operations are a form of risk which exists for all projects The same risk is applicable in this case as well
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 93
Brief Project Profiles
This page is intentionally left blank
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PwC 94
-
Brief Project Profiles
62 Development of wheat processing cluster at Sehore
621 Context
Madhya Pradesh has emerged as one of the leading state in terms of wheat production It produces some of the
finest quality of wheat in India After completing the diagnostic assessment of food processing sector of Madhya
Pradesh it is found that there is immense potential to attract private sector investment into post‐harvest
activities of wheat Huge production base along with varietal availability and location advantage with
connectivity to all major consumption centres underscores this potential Therefore in order to promote in-
house processing of wheat it is important to adopt the cluster based approach and thus it is proposed to develop
wheat processing cluster at Sehore
622 Project
6221 Objectives
To increase the level of in-house processing of wheat
To ensure better returns to farmers
To create and promote farmers-processor direct linkages for assured market in catchment area
To generate direct and indirect employment opportunities
To reduce the post-harvest losses
To create contract farming opportunities in the catchment area
6222 Drivers
62221 Huge production base
Madhya Pradesh ranks fourth in total wheat production in the country The average contribution of the state in
the total wheat production in the country for the last five years (2007-08 to 2011-12) has been around 95 The
production is expected to increase substantially in the next 5 to 10 years However during diagnostic stage it is
found that the secondary processing (milling) is comparatively low It may be because of increased procurement
by government agencies in the recent past and huge demand for special varieties of wheat outside the state
which results in interstate trade This trend is expected to continue in future as well Despite of these
constraints it is found that there is considerable potential for processing of wheat in the state Therefore in
order to promote in-house processing of wheat it is important to adopt the cluster based approach
The major wheat producing districts are shown below
Cereal Rank Production
2011 12 (lsquo000 MT)
Percentage of National Production
Major Producing Districts
Wheat Rank 4 127032 1216 Hoshangabad Chhindwara Sehore Harda Raisen Vidisha Dhar Ujjain Dewas Gwalior Datia
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 95
- -
Brief Project Profiles
The above data indicates that huge production base provides potential for wheat processing in the state It
underlines the need for promotion of establishment of wheat processing cluster in the state
The seasonality in terms of harvesting season of wheat produced in Madhya Pradesh is shown below
Major Cereal Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Wheat
Peak Season Lean Season Round the year
62222 Varietal availability
Madhya Pradesh is famous for some unique varieties of wheat such as Sharbati Moreover durum wheat (hard
wheat) with high protein and high gluten content is largely grown in the state These varieties types of wheat
gives competitive advantage to Madhya Pradesh where some quantities are purchased by the private traders at
a price premium mainly for processing purpose and to produce high value branded products
62223 Increase in demand
The demand for wheat and its products is going to increase coming decade (by 2023-24) on account of
increasing per capita consumption and increasing population Moreover rapid urbanization changing lifestyle
and increased health consciousness would lead to increased demand for processed products Huge production
base of unique wheat (sharbati durum) coupled with increase in demand suggests that there is substantial
potential for primary (sorting and grading) secondary (milling) and tertiary processing (processed products) of
wheat in the state
Major Cereal
Current Demand 2011 12
(MT)
Estimated Demand by 2023 24
(MT)
Estimated Percentage Change
Wheat 7183377 10016554 3944
Source NSSO PwC Analysis
6223 Concept
62231 Benefits of cluster
Clusters Increase Productivity Efficiency
o Efficient access to specialized inputs services employees information institutions training
programs and other public goods (local outsourcing)
o Ease of coordination and transactions across firms
o Rapid diffusion of best practices
o Ongoing visible performance comparisons and strong incentives to improve vs local rivals
o Proximity of rivals encourages strategic differentiation
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 96
Brief Project Profiles
Clusters Stimulate and Enable Innovations
o Greater likelihood of perceiving opportunities for innovation (eg unmet needs sophisticated
customers combinations of services or technologies)
o Presence of multiple suppliers and institutions to assist in knowledge creation
o Ease of experimentation given locally available resources
Clusters Facilitate Commercialisation and New Business Formation
o Opportunities for new companies and new lines of established business are more apparent
o Spinoffs and startups are encouraged by the presence of other companies commercial
relationships and concentrated demand
o Commercializing new products and starting new companies is easier because of available skills
suppliers etc
62232 Location
The indicative location and catchment area is shown in following figure
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 97
Brief Project Profiles
The project location is proposed to be at Sehore because of following reasons
Proximity to wheat producing area (especially sharbati variety)
Proximity to major mandis
Proximity to major consumption centres
Area is already declared as AEZ by APEDA
62233 Proposed Activities
Develop a wheat processing cluster at Sehore
Name of the Project Wheat Processing Cluster
Location Sehore
Combined Capacity ~ 450000 MTannum
Area Required ~ 25 acres
Catchment Area Sehore Hoshangabad Harda Vidisha Ashoknagar Raisen Dewas
Type of activities likely to be undertaken Sorting Grading amp Packaging
Milling
Manufacturing of Processed Product
Processed products likely to be manufactured Packed amp Branded Wheat Atta Maida Rawa Suji and Other processed products
Considering the growing area under various varieties of wheat (especially sharbati and durum) in nearby areas
of Sehore district it is proposed to establish wheat processing cluster at Sehore It will increase the value
addition immediately after harvesting by creating assured market for produce The proposed project will
promote similar processing activity in the nearby area
For calculation purposes it is expected that around 40-50 units with capacity of 9000 MTannum would
process around 450000 MT of wheat annually However the actual ratio of types of processing units depends
on the interest of private players and thus may vary
It is estimated that around one acre area is required to set up three modern wheat processing units
623 Cost Estimates
The most important requirement for establishing any processing facility is land The proposed cluster would
require around 25 acres of land It is assumed that state government will allot the required land for the same
Therefore the estimated cost described below excludes the land cost The required cost for establishment of
wheat processing cluster is approximately Rs 85 crores
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 98
Brief Project Profiles
Sr No
Particulars Units Amount
(in Rs Lakhs)
1 Land ~ 25 acres ---
2 Land Development --- 2500
3 Roads and Pavement Area --- 10000
4 Weighbridge 2 1200
5 Warehouses (5000 MT) 2 30000
6 Power
(sub-station and distribution network including street lights etc) --- 24000
7 Water supply
(including overhead tanks pump houses and machinery) --- 11000
8 Sewage Treatment Plant (STP) 1 800
9 Administrative Complex --- 5000
Total 84500
624 Annual Revenue Streams and Sources Project Benefits
Major project benefits are as follows
Particulars Benefit
Estimated revenue generation from pulses processing Rs 800 Crores
Estimated employment generation (both direct and indirect) Approx 1500
Estimated number of farmer beneficiaries (both direct and indirect) Approx 75000
Apart from above other benefits includes
Assured market and prices for farmers in catchment area
Reduction in wastage
Increase in economic activity
Socio-economic development of the area
625 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 99
Brief Project Profiles
Sr No
Task Particulars To be Completed by
1 Land allotment State Government
2 Creation of common infrastructure Government Agency
(eg MPAKVN MPSIDC)
3 Creation of warehouses Government Agency
(eg MPWLC)
4 Setting-up of specialised infrastructure facilities Private Sector
5 Maintenance of facilities Private Sector
626 Risk
6261 Financial Risk
The proposed project is at the conceptual stage and the detailed study (DPR) is required for financial
closure There may be escalation in the cost of project due to delay in finalizing this concept
6262 Implementation Risk
Land is the most critical component for any project The land has to be suitable for the purpose with adequate water supply drainage options connectivity to major markets as well as major agricultural belts free from encumbrances not exposed too much to vagaries of nature etc The quality and size of such land parcels will determine the return potential of project
The land acquired will be used for development of infrastructure and facilities Therefore it requires various clearances from various government bodies for construction to commissioning Delays in getting any of these clearances will lead to delay in the completion and non-availability of any of these clearances may delay the project Therefore such delays and non-availability of clearances can be a threat
Infrastructure required by the project but not included as part of the project ndash such as road access water supply etc are also important Delays in creation of these infrastructure facilities may have a negative impact on the projectrsquos profitability
The success of project demands participation from entrepreneurs setting up units within project area The project will have to attract sufficient number of participants to achieve maximum return potential
6263 Operational Risk
There may be a significant shift in cropping pattern in catchment area in future owing to relative profitability of crops This may lead to reduction in availability of raw material
6264 Miscellaneous Risk
Acts of God like floods earthquake etc that disrupt operations are a form of risk which exists for all
projects The same risk is applicable in this case as well
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 100
-
Brief Project Profiles
63 Development of paddy processing cluster at Satna
631 Context
Paddy is one of the important agricultural crops in Madhya Pradesh Though major rice producing belt has
been detached from the state after formation of Chhattisgarh in recent past paddy cultivation and processing
activity has increased in Madhya Pradesh It has also gained momentum due to basmati cultivation and interest
shown by some of the private player to enter into contract farming After completing the diagnostic assessment
of food processing sector of Madhya Pradesh it is found that there is immense potential to attract private sector
investment into post‐harvest activities of paddy Substantial production base along with location advantage
with connectivity to major consumption centres underscores this potential Therefore in order to promote in-
house processing of paddy it is important to adopt the cluster based approach and thus it is proposed to develop
paddy processing cluster at Satna
632 Project
6321 Objectives
To increase the level of in-house processing of paddy
To create and promote farmers-processor direct linkages for assured market in catchment area
To ensure better returns to farmers
To create contract farming opportunities in the catchment area
To generate direct and indirect employment opportunities
To reduce the post-harvest losses
6322 Drivers
63221 Huge production base
Madhya Pradesh contributes around 15 to 2 of total paddy production of India The average contribution to
the paddy production for the last five years (2007-08 to 2011-12) has been around 17 The production is
expected to increase significantly in the next 5 to 10 years However during diagnostic stage it is found that the
secondary processing (milling) is comparatively low It may be because of increased procurement by
government agencies in the recent past This trend is expected to continue in future as well Despite of these
constraints it is found that there is considerable potential for processing of wheat in the state Therefore in
order to promote in-house processing of paddy it is important to adopt the cluster based approach
The major paddy producing districts are shown below
Cereal Rank Production
2011 12 (lsquo000 MT)
Percentage of National Production
Major Producing Districts
Paddy Rank 14 22273 211 Balaghat Shahdol Seoni Rewa Satna Katni
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 101
- - -
Brief Project Profiles
The above data indicates that huge production base provides potential for paddy processing in the state It
underlines the need for promotion of establishment of paddy processing cluster in the state
The seasonality in terms of harvesting season of paddy produced in Madhya Pradesh is shown below
Major Cereal Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Paddy
Peak Season Lean Season Round the year
63222 Deficit in processing capacity
The estimated current paddy processing capacity is less than the current demand (consumption) in the state It
suggests that there is current potential for paddy processing in the state
Crop
Estimated Current Processing Capacity
2011 12
(MT)
Estimated Processing Capacity Required by
2023 24
(MT)
Estimated Processing Capacity Addition
Required by 2023 24
(MT)
Paddy 410340 777972 367632
Source Dept of Commerce amp Industries Primary Survey PwC Analysis
6323 Concept
63231 Benefits of cluster
Clusters Increase Productivity Efficiency
o Efficient access to specialized inputs services employees information institutions training
programs and other public goods (local outsourcing)
o Ease of coordination and transactions across firms
o Rapid diffusion of best practices
o Ongoing visible performance comparisons and strong incentives to improve vs local rivals
o Proximity of rivals encourages strategic differentiation
Clusters Stimulate and Enable Innovations
o Greater likelihood of perceiving opportunities for innovation (eg unmet needs sophisticated
customers combinations of services or technologies)
o Presence of multiple suppliers and institutions to assist in knowledge creation
o Ease of experimentation given locally available resources
Clusters Facilitate Commercialisation and New Business Formation
o Opportunities for new companies and new lines of established business are more apparent
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 102
Brief Project Profiles
o Spinoffs and startups are encouraged by the presence of other companies commercial
relationships and concentrated demand
o Commercializing new products and starting new companies is easier because of available skills
suppliers etc
63232 Location
The indicative location and catchment area is shown in following figure
The project location is proposed to be at Satna because of following reasons
Proximity to paddy producing area
Proximity to major mandis
Proximity to major consumption centres
63233 Proposed Activities
Develop a wheat processing cluster at Satna
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 103
Brief Project Profiles
Name of the Project Paddy Processing Cluster
Location Satna
Combined Capacity ~ 300000 MTannum
Area Required ~ 40 acres
Catchment Area Sehore Hoshangabad Harda Vidisha Ashoknagar Raisen Dewas
Type of activities likely to be undertaken Milling
Manufacturing of other processed products
Processed products likely to be manufactured Rice Bran Poha Churi Husk etc
Considering the growing area under paddy in nearby areas of Satna district it is proposed to establish paddy
processing cluster at Satna It will increase the value addition immediately after harvesting by creating assured
market for produce The proposed project will promote similar processing activity in the nearby area
For calculation purposes it is expected that around 25-30 units with capacity of 10000 MTannum would
process around 300000 MT of paddy annually However the actual ratio of types of processing units depends
on the interest of private players and thus may vary
It is estimated that around one acre area is required to set up a modern paddy milling processing unit with
capacity of 10000 MTannum
633 Cost Estimates
The most important requirement for establishing any processing facility is land The proposed cluster would
require around 40 acres of land It is assumed that state government will allot the required land for the same
Therefore the estimated cost described below excludes the land cost The required cost for establishment of
paddy processing cluster is approximately Rs 9 crores
Sr No
Particulars Units Amount
(in Rs Lakhs)
1 Land ~ 40 acres ---
2 Land Development --- 4000
3 Roads and Pavement Area --- 14000
4 Weighbridge 2 1200
5 Warehouses (5000 MT) 2 30000
6 Power
(Sub-station and distribution network including street lights etc) --- 24000
7 Water supply
(including overhead tanks pump houses and machinery) --- 11000
8 Sewage Treatment Plant (STP) 1 800
9 Administrative Complex --- 5000
Total 90000
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 104
Brief Project Profiles
634 Annual Revenue Streams and Sources Project Benefits
Major project benefits are as follows
Particulars Benefit
Estimated revenue generation from pulses processing Rs 425 Crores
Estimated employment generation (both direct and indirect) Approx 800
Estimated number of farmer beneficiaries (both direct and indirect) Approx 100000
Apart from above other benefits includes
Assured market and prices for farmers in catchment area
Reduction in post-harvest losses
Increase in economic activity
Socio-economic development of the area
635 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Sr No
Task Particulars To be Completed by
1 Land allotment State Government
2 Creation of common infrastructure Government Agency
(eg MPAKVN MPSIDC)
3 Creation of warehouses Government Agency
(eg MPWLC)
4 Setting-up of specialised infrastructure facilities Private Sector
5 Maintenance of facilities Private Sector
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 105
Brief Project Profiles
636 Risk
6361 Financial Risk
The proposed project is at the conceptual stage and the detailed study (DPR) is required for financial
closure There may be escalation in the cost of project due to delay in finalizing this concept
6362 Implementation Risk
Land is the most critical component for any project The land has to be suitable for the purpose with adequate water supply drainage options connectivity to major markets as well as major agricultural belts free from encumbrances not exposed too much to vagaries of nature etc The quality and size of such land parcels will determine the return potential of project
The land acquired will be used for development of infrastructure and facilities Therefore it requires various clearances from various government bodies for construction to commissioning Delays in getting any of these clearances will lead to delay in the completion and non-availability of any of these clearances may delay the project Therefore such delays and non-availability of clearances can be a threat
Infrastructure required by the project but not included as part of the project ndash such as road access water supply etc are also important Delays in creation of these infrastructure facilities may have a negative impact on the projectrsquos profitability
The success of project demands participation from entrepreneurs setting up units within project area
The project will have to attract sufficient number of participants to achieve maximum return potential
6363 Operational Risk
There may be a significant shift in cropping pattern in catchment area in future owing to relative profitability of crops This may lead to reduction in availability of raw material
6364 Miscellaneous Risk
Acts of God like floods earthquake etc that disrupt operations are a form of risk which exists for all projects The same risk is applicable in this case as well
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 106
Brief Project Profiles
64 Integrated fruits and vegetable processing facility at Ratlam on PPP model
641 Context
Madhya Pradesh ranks 5th in terms of vegetable and 8th in terms of fruits production in the country It produces
many of commercially important fruits and vegetables such as orange guava papaya pea tomato potato etc
in recent past the area under horticultural produce has increased substantially in the state The demand for
fruits and vegetables is growing both within and outside of the state Moreover there is opportunity to export
value added semi-finished and finished products of fruits and vegetables Despite of these processing and value
addition of fruits and vegetables is very low in the state After completing the diagnostic assessment of food
processing sector of Madhya Pradesh it is found that there is immense potential to attract private sector
investment into post‐harvest activities of horticulture produce Therefore in order to promote processing and
value addition activity of fruits and vegetables it is proposed to establish integrated processing facility at Ratlam
on PPP model
642 Project
6421 Objectives
To provide remunerative returns to farmers by adding value to their horticulture produce
To encourage existing fruit and vegetable growers to diversify in cropping pattern
To create and promote farmers-processor linkage for assured market for fruits and vegetables in
catchment area
To create contract farming opportunities in the catchment area
To reduce the post-harvest losses in horticulture produce
To generate direct and indirect employment opportunities
6422 Drivers
Due to increase in income level of people changing lifestyle and awareness there is increase in demand for the
processed food products and thus increase in food processing activity Also there is a huge demand for fruit
pulp juices concentrates and various vegetable products such as tomato puree sauces ketch-ups chutneys
etc in the international market The major countries associated with the trade of these value added products
are Germany Netherlands USA France and UAE
The major horticulture crops in Madhya Pradesh which could be used to manufacture such products are orange
papaya guava banana mango lemon tomato amla bottle gourd water melon and other vegetables MP is the
second largest producer of guava and third largest producer of amla in the country Citrus fruits are also
produced in significant quantity in the state
The district wise major fruits and vegetable production is indicated below
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 107
-
Brief Project Profiles
Fruit amp Vegetable
Rank Production
2011 12 (lsquo000 MT)
Percentage of National Production
Major Producing Districts
Orange Rank 2 6475 207 Chhindwara Mandsaur Shajapur Ujjain Betul Ratlam Neemuch Hoshangabad
Guava Rank 2 2553 102 Jhabua Indore Hoshangabad Alirajpur Morena Jabalpur Ujjain Ratlam
Amla Rank 3 1275 133 Jhabua Khandwa Neemuch Chhindwara Alirajpur Ratlam
Papaya Rank 6 2749 62 Ratlam Khandwa Barwani Khargone Shajapur Dhar Vidisha Jhabua
Banana Rank 7 13792 48 Burhanpur Dhar Barwani Khandwa Khargone
Mango Rank 13 1751 11 Alirajpur Indore Chhindwara Betul Balaghat Jhabua
Tomato Rank 4 134959 72 Ratlam Jabalpur Bhind Barwani Dhar Sagar Chhindwara Khandwa
Bottle Gourd Rank 2 41716 56 Jabalpur Ratlam Dewas Sagar Mandsaur Hoshangabad
Watermelon Rank 5 19096 111 Khandwa Shajapur Barhanpur
Cabbage Rank 9 37628 45 Jabalpur Indore Betul Shajapur Ratlam Dhar Neemuch
The seasonality in terms of harvesting season of various fruits and vegetables produced in Madhya Pradesh is
shown below
Fruit Vegetable Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Mosambi
Orange
Mango
Banana
Lime Lemon
Guava
Papaya
Amla
Tomato
Cabbage
Cauliflower
Potato
Onion
Bottle Gourd
Okra
Watermelon
Brinjal
Pea
Peak Season Lean Season Round the year
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 108
Brief Project Profiles
The figures indicate that fruits and vegetable processing unit in MP holds enormous potential to contribute
significantly in food processing sector It underlines the need for establishment of exclusive facility for
processing of fruit and vegetable in the state
Major advantages of this project are -
It will provide support to the overall production of fruits and vegetable which is characterized by short
harvesting seasons
Due to its multi facet processing capabilities such project could handle different types of fruits amp
vegetables to optimize capacity utilization and make processing commercially competitive
6423 Concept
64231 PPP Model
Establishment and running the fruit and vegetable processing facility requires expertise in operations right
from raw material procurement or handling to marketing of the produce andor products which private sector
can handle efficiently Whereas the public or government sector can aid by providing capital intensive assets
such as land Therefore it is expected that the requirement of land (around 7 acres) will be met by state
government while the business efficiencies and initiatives will be managed by the private entity
There are different models of PPP such as BOO (Build ndash Own ndash Operate) DBFOT (Design ndash Build ndash Finance ndash Operate ndash Transfer) etc and the choice of which depends on the objectives As primary objective is to promote
the processing activity in the state it is proposed that the project can be completed based on BOO (Build ndash Own
ndash Operate) model This model will facilitate the private players who are already in the FampV processing or going
to enter in this domain It will provide a good opportunity to expand their operations in this field and to
enhance their market share Incentives will be available to the private player such as land warehousing facility
tax breaks etc along with backward linkages
Key Features of PPP Model
State government will nominate the department or any related public entity as an implementing agency
Land will be provided by state government and will be maintained by private entity
Supporting facilities are being established on site by respective government agencies (such as MPWLC
and other related departments)
Opportunity for backward linkage especially in the form of contract farming
64232 Location
The indicative location and catchment area is shown in following figure
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 109
Brief Project Profiles
The project location is proposed to be in Ratlam district because of following reasons
Proximity to fruit and vegetable producing area
Availability of good infrastructure
Proximity to major mandis
Connectivity to all major cities and states which is going to become better due to DMIC (Delhi Mumbai
Industrial Corridor)
Proximity to proposed Inland Container Depot (ICD) at Ratlam with Truck Terminal
Project comes under proposed investment region (Ratlam-Nagda) of DMIC
Proximity to proposed multi modal logistical hub under DMIC (at Pithampur)
Area is already declared as AEZ by APEDA
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 110
Brief Project Profiles
64233 Proposed Activities
Establish integrated fruit and vegetable processing facility at Ratlam on PPP model
Name of the Project Integrated Fruit amp Vegetable Processing Facility on PPP model
1) Fresh FampV Operations
2) Multi Fruit Aseptic Processing Plant
Location Ratlam
Combined Capacity 35000 MT
Area Required ~ 7 acres (~27000 m2)
Catchment Area Ratlam Ujjain Indore Shajapur Mandsaur Neemuch Jhabua Alirajpur Dhar Barwani Khargone Khandwa
Proposed fruits to be processed Orange Mosambi Lemon Guava Papaya Amla Mango Banana
Proposed vegetables to be processed Tomato Cabbage Local Potato Onion Bottle Gourd Cauliflower Okra Water Melon Brinjal Pea
1) Fresh Fruit and Vegetable Operations
Considering the growing area under various fruits and vegetables in Ratlam and nearby area it is proposed to
set up a pack house for grading packing and marketing of fresh fruits and vegetables It will increase the value
addition immediately after harvesting by creating assured market for produce It will help to reduce the losses
presently occurring due to transport of fruits and vegetables to distant markets such as Indore mandi Lashkar
mandi etc within the state as well as markets outside the state Moreover the proposed project will promote
similar activity in the nearby area
On the basis of production and market arrivals in the catchment area it is proposed to set up a Fresh Produce
Pack House with an annual capacity of 15000 tonnes Two grading and packing lines (semi‐automatic) of 2
tonshr capacity each can be used and output of 50 tonnes per day can be achieved
Proposed fruits to be handled ndash Orange Mosambi Lemon Guava Papaya Amla Mango Banana
Proposed vegetables to be handled ndash Tomato Cabbage Local Potato Onion Bottle Gourd Cauliflower
Okra Water Melon Brinjal Pea
Annual Handling Capacity ndash 15000 MT (for 300 days)
Target Market ndash Indore Ujjain Bhopal Vadodara Ahmedabad Udaipur Other nearby markets
2) Multi Fruit Aseptic Processing Plant
Aseptic bulk packaging is gaining momentum over traditional canning due to its less cost of packaging and easy
operation Moreover the acceptability of aseptically packed products is comparatively better Considering the
huge production base of papaya guava and tomato in nearby areas of Ratlam it is proposed to set up aseptic
processing unit at Ratlam Additionally other fruits such as orange and mango can be considered while
developing the detail project report (DPR)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 111
Brief Project Profiles
On the basis of production and market arrivals in the catchment area it is proposed to set up aseptic processing
unit with annual capacity to handle around 20000 MT of produce
Proposed fruits to be handled ndash Guava Papaya Amla Orange Mango
Proposed vegetables to be handled ndash Tomato
Annual Handling Capacity ndash 20000 MT (for 300 days)
Target Market ndash Indore Ujjain Bhopal Vadodara Ahmedabad Udaipur Other nearby markets
643 Cost Estimates
The most important requirement for establishing any processing facility is land The proposed fruit and
vegetable processing facility will require around 7 acres of land It is assumed that state government will allot
the required land for the same Therefore the estimated cost described below excludes the land cost The
required cost for establishment of and vegetable processing facility on PPP model is approximately Rs 30 crore
with an operational expenditure of around Rs 41 crore for first year
6431 Non-recurring Expenditure
Sr No
Particulars Units Amount
(in Rs Lakhs)
Plant ndash 1 (Fresh Fruit and Vegetable Operations)
1 Land ~ 9000 m2 ---
2 Road amp Pavement Area (Rs550m2) ~ 1800 m2 1000
3 Building (including office) (Rs12000m2) ~ 2000 m2 24000
4
Plant amp Machinery
Cleaning grading and packing lines (2 tons per hour)
Crate Washer Fork Lift Pallet Jack Weighing Bridge Water Storage Generator Hydraulic Pallets Hydraulic Lifts
---3000
8000
5 Utility Plant Machineries
(HVAC) --- 5000
6 Miscellaneous Fixed Assets
(Plastic Crates for material handling Furniture amp Fixtures etc) --- 3000
Sub-Total (Plant-1) 44000
Plant ndash 2 (Multi Fruit Aseptic Processing Plant)
7 Land ~ 18000 m2 ---
8 Road amp Pavement Area (Rs550m2) ~ 2800 m2 1500
9 Building (Rs15000m2) ~ 2000 m2 30000
10 Office (Rs15000m2) ~ 300 m2 4500
11 Ripening Chamber ~ 2000 m2 8500
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 112
Brief Project Profiles
12 Utility Buildings (Raw Material Bay Coal Yard ETP Civil Work Boiler House etc)
12500
13 Warehouse for finished goods on lease basis from MPLWC ~ 2000 m2 5000
14
Plant amp Machinery
(Plant and Machinery of multi fruit aseptic plant preparatory pasteurization fining decanting sterilization and aseptic filling)
--- 135000
15
Utility Plant Machineries amp Other Assets
(Boiler Water Treatment Plant Water Storage Tank Chiller Cooling Tower Water Softening Plant ETP Generator Nitrogen Plant Laboratory Equipments Crates Hydraulic Pallets Hydraulic Lifts etc)
--- 45000
Sub-Total (Plant-2) 242000
Common Infrastructure
16 Water Storage RCC construction --- 5000
17 Water Pumping Station Distribution lines etc --- 1000
18 Water Treatment System Filtration Carbon Filtration and Degermination Chemical treatment plant etc
--- 2500
19 Utility Civil Buildings etc --- 6000
Sub-Total (Common Infrastructure) 14500
Grand Total (All Non-Recurring Cost) 300500
6432 Recurring Expenditure
The recurring expenditure includes pay and allowances of technical and non-technical staff maintenance of
infrastructure utilities and consumables such as water power chemicals fuel etc Please note that the
recurring expenditure will increase over time due increase in the pay and allowances consumablersquos cost The
recurring expenditure for the first year is detailed below
Sr No
Particulars Amount
(in Rs Lakhs)
Plant ndash 1 (Fresh Fruit and Vegetable Operations)
1 Manpower Cost (for around 20 heads) 3000
2 Raw Material 110000
3 Packaging Cost 4000
4 Processing Cost 5500
5 Transportation amp Handling Charges 30000
6 Administrative Cost 1500
7 Marketing Cost 3000
8 Maintenance 100
Sub-Total (Plant-1) 157100
Plant ndash 2 (Multi Fruit Aseptic Processing Plant)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 113
Brief Project Profiles
9 Manpower Cost (for around 50 heads) 10000
10 Raw Material 150000
11 Packaging Cost 45000
12 Processing Cost 35000
13 Administrative Cost 6000
14 Marketing Cost 6000
15 Maintenance 2500
Sub-Total (Plant-2) 254500
Grand Total (All Recurring Cost) 411600
644 Annual Revenue Streams and Sources
1) The installed annual capacity and turnover on installed capacity are as follows
Sr No
Operation Source of Revenue
Installed Processing
Capacity
(in MT)
Approx Annual
Turnover
(in Rs Lakhs)
1 Marketing Operations of Fresh Fruits amp Vegetables 15000 180000
2 Multi Fruit Processing Plant (Aseptic Bulk Packaging Tomato Paste Plant)
20000 310000
Total 35000 490000
2) Estimated employment generation (both direct and indirect) ndash Approx 40
3) Estimated number of farmer beneficiaries (both direct and indirect) ndash Approx 850
4) Apart from above other benefits includes
Assured market and prices for farmers in catchment area
Reduction in post-harvest losses
Increase in economic activity
Socio-economic development of the area
645 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 114
Brief Project Profiles
Sr No
Task Particulars To be Completed by
1 Land allotment State Government
2 Creation of common infrastructure Private Sector
3 Creation of warehouse MPWLC
4 Setting-up of specialised facilities Private Sector
5 Maintenance of facilities Private Sector
Duration of contract Long Term (10-15 Years)
Terms of lease BOO
The project is proposed to be completed within 3 years (by December 2016) However the time required for
completion of project depends on the inter-departmental procedures of government and various approvals
646 Risk
6461 Financial Risk
The proposed project is at the conceptual stage and the detailed study (DPR) is required for financial
closure There may be escalation in the cost of project due to delay in finalizing this concept
6462 Implementation Risk
Land is the most critical component for any project The land has to be suitable for the purpose with adequate water supply drainage options connectivity to major markets as well as major agricultural belts free from encumbrances not exposed too much to vagaries of nature etc The quality and size of such land parcels will determine the return potential of project
The land acquired will be used for development of infrastructure and include facilities like warehouses power plants etc besides food processing units Therefore it requires various clearances from various government bodies for construction to commissioning Delays in getting any of these clearances will lead to delay in the completion and non-availability of any of these clearances may delay the project Therefore such delays and non-availability of clearances can be a threat
Unforeseen litigations may cause delay in the implementation or result in cost over runs thereby affecting the potential return from the project
Estimation of the costs to be incurred during the construction phase may not be accurate as certain
factors about the park development may be unknown at the time of the projections If there is an increase in the costs it will have a bearing on the profitability of the projects
Management is the most critical part of a successful project and timely implementation without any cost over-runs is dependent heavily on the management If the management is not competent or lacks motivation it will have very negative repercussions on the projects
Infrastructure required by the project but not included as part of the project ndash such as road access water supply etc are also important Delays in creation of these infrastructure facilities may have a negative impact on the projectrsquos profitability
The success of project demands participation from entrepreneurs setting up units within project area The project will have to attract sufficient number of participants to achieve maximum return potential
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 115
Brief Project Profiles
6463 Operational Risk
There may be a significant shift in cropping pattern in catchment area in future owing to relative profitability of crops This may lead to reduction in availability of raw material
6464 Miscellaneous Risk
The regulations pertaining to this project which are not in control of state government can change in course of the project and it can have a varied range of impact
Acts of God like floods earthquake etc that disrupt operations are a form of risk which exists for all projects The same risk is applicable in this case as well
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 116
Brief Project Profiles
65 Vegetable dehydration facility at Neemuch on PPP model
651 Context
Madhya Pradesh produces some of the commercially important vegetables and spices such as onion and garlic
In recent past the area under these major vegetables spices has increased substantially in the state However
the price realization by farmers is comparatively low It is found that seasonality is one of the major reasons
which affect the demand-supply cycle and the resultant prices of these horticultural produce The demand for
these specific vegetables (onion) and spices (garlic) is growing in both domestic as well as international market
Therefore there is need to increase the value addition of these categories Dehydration is one of the easy ways to
preserve these types of vegetables spices It increases the shelf life of these perishable categories and the
resultant product fetches better prices in the market Therefore in order to promote processing and value
addition activity of vegetables it is proposed to establish vegetable (especially garlic and onion) dehydration
facility at Neemuch on PPP model
652 Project
6521 Objectives
To provide remunerative returns to farmers by adding value to their horticulture produce
To create and promote farmers-processor linkage for assured market for garlic and onion in catchment
area
To create contract farming opportunities in the catchment area
To reduce the post-harvest losses of these horticulture produce
To generate direct and indirect employment opportunities
6522 Drivers
The fruits amp vegetables are perishable in nature and mostly available in specific season This natural
phenomenon generally results into low price realization in glut season by farmers To overcome the problem of
seasonal availability and to benefit the farmers by providing better returns value addition is necessary
Dehydration is one of the technique by which vegetables are preserved in dehydrated form for a longer period
and are made available during off‐season With this technology certain high value and popular vegetables can
be profitably sold The dehydrated vegetables are used to manufacture instant vegetable noodles soups snacks
and fast food Dehydrated onion is used as condiment and flavoring agent in manufacturing of tomato
ketchups sauces salad pickles chutneys meat sausages masala bread and buns breakfast foods etc
The vegetables selected for preparing dehydrated products in the project are onion garlic tomato cabbage etc
The products have been selected based on availability of raw materials and market potential of the finished
product
The district wise major vegetable production is indicated below
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 117
-
Brief Project Profiles
Vegetable Rank Production
2011 12 (lsquo000 MT)
Percentage of National Production
Major Producing Districts
Garlic Rank 2 2700 220 Ratlam Indore Chhindwara Neemuch Ujjain Mandsaur Shajapur Dewas Guna Chattarpur
Onion Rank 3 195700 112 Shajapur Indore Khandwa Ujjain Sagar Rewa Barwani Ratlam Jabalpur Mandsaur Dhar Dewas
Tomato Rank 4 134959 72 Ratlam Jabalpur Bhind Barwani Dhar Sagar Chhindwara Khandwa
Cabbage Rank 9 37628 45 Jabalpur Indore Betul Shajapur Ratlam Dhar Neemuch
The figures indicate that fruits and vegetable processing in MP holds enormous potential to contribute
significantly in food processing sector It underlines the need for establishment of exclusive facility for
dehydration of vegetable in the state
The seasonality in terms of harvesting season of various vegetables produced in Madhya Pradesh is shown
below
Vegetable Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Garlic
Onion
Tomato
Cabbage
Peak Season Lean Season Round the year
6523 Concept
65231 PPP Model
Establishment and running any fruit and vegetable processing facility requires expertise in operations right
from raw material procurement or handling to marketing of the produce andor products which private sector
can handle efficiently Whereas the public or government sector can aid by providing capital intensive assets
such as land Therefore it is expected that the requirement of land (around 6 acres) will be met by state
government while the business efficiencies and initiatives will be managed by the private entity
There are different models of PPP such as BOO (Build ndash Own ndash Operate) DBFOT (Design ndash Build ndash Finance ndash Operate ndash Transfer) etc and the choice of which depends on the objectives As primary objective is to promote
the processing activity in the state it is proposed that the project can be completed based on BOO (Build ndash Own
ndash Operate) model This model will facilitate the private players who are already in the FampV processing or going
to enter in this domain It will provide a good opportunity to expand their operations in this field and to
enhance their market share Incentives will be available to the private player such as land warehousing facility
tax breaks etc along with backward linkages
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 118
Brief Project Profiles
Key Features of PPP Model
State government will nominate the department or any related public entity as an implementing agency
Land will be provided by state government and will be maintained by private entity
Supporting facilities are being established on site by respective government agencies (such as MPWLC
and other related departments)
Opportunity for backward linkage especially in the form of contract farming
65232 Location
The indicative location and catchment area is shown in following figure
The project location is proposed to be in Neemuch district because of following reasons
Proximity to vegetable producing area
Proximity to major mandis
Connectivity to major cities and states which is going to become better due to DMIC (Delhi Mumbai
Industrial Corridor)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 119
Brief Project Profiles
Proximity to proposed Inland Container Depot (ICD) at Ratlam with Truck Terminal
Project comes under proposed investment region (Neemuch-Nayagaon) of DMIC
Area is already declared as AEZ by APEDA
65233 Proposed Activities
Establish vegetable dehydration facility at Neemuch on PPP model
Name of the Project Vegetable Dehydration Facility on PPP model
Location Neemuch
Combined Capacity 12000 MT
Area Required ~ 6 acres (~24000 m2)
Catchment Area Neemuch Mandsaur Ratlam Shajapur Ujjain Indore Dhar Guna Rajgarh
Proposed vegetables to be processed Garlic Onion Tomato Cabbage
Dehydration Plant
Considering the growing area under various vegetables especially garlic and onion nearby area of Neemuch it is
proposed to set up a dehydration plant It will increase the value addition immediately after harvesting by
creating assured market for produce It will help to reduce the losses presently occurring due to transport of
these vegetables to distant markets within the state as well as markets outside the state Moreover the proposed
project will promote similar activity in the nearby area
On the basis of production and market arrivals in the catchment area it is proposed to set up dehydration plant
with an annual capacity of 12000 tonnes Two grading and packing lines (semi‐automatic) of 2 tonshr capacity
each can be used and output of 50 tonnes per day can be achieved
Dried or dehydrated fruits and vegetables can be produced by a variety of processes These processes differ
primarily by the type of drying method used which depends on the type of food and the type of characteristics
of the final product In general dried or dehydrated fruits and vegetables undergo the following process steps
pre‐drying treatments such as size selection peeling and color preservation drying or dehydration using
natural or artificial methods and post dehydration treatments such as sweating inspection and packaging
Proposed vegetables to be handled ndash Garlic Onion Tomato Cabbage
Annual Handling Capacity ndash 12000 MT (for 300 days)
Target Market ndash Indore Ujjain Bhopal Vadodara Ahmedabad Udaipur Other nearby markets
653 Cost Estimates
The most important requirement for establishing any processing facility is land The proposed vegetable
dehydration facility will require around 6 acres of land It is considered that state government will allot the
required land for the same Therefore the estimated cost described below excludes the land cost The required
cost for establishment of vegetable dehydration facility on PPP model is approximately Rs 196 crore with an
operational expenditure of around Rs 12 crore for first year
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 120
Brief Project Profiles
6531 Non-recurring Expenditure
Sr No
Particulars Units Amount
(in Rs Lakhs)
1 Land ~ 24000 m2 ---
2 Road amp Pavement Area (Rs550m2) ~ 4000 m2 2200
3 Building (Rs15000m2) ~ 2000 m2 30000
4 Office (Rs15000m2) ~ 300 m2 4500
5 Raw Material Storage Shed ~ 9000 m2 7500
6 Utility Buildings (Raw Material Bay Coal Yard ETP Civil Work Boiler House etc)
4000
7 Warehouse for finished goods on lease basis from MPLWC ~ 2000 m2 5000
8
Plant amp Machinery
(Garlic Onion Cabbage Dehydration Unit and Tomato Dehydration Unit)
--- 120000
9
Utility Plant Machineries amp Other Assets
(Boiler Water Treatment Plant Water Storage Tank ETP Generator Laboratory Equipments Crates Hydraulic Pallets Hydraulic Lifts etc)
--- 22500
Total 195700
6532 Recurring Expenditure
The recurring expenditure includes pay and allowances of technical and non technical staff maintenance of
infrastructure utilities and consumables such as water power chemicals fuel etc Please note that the
recurring expenditure will increase over time due increase in the pay and allowances consumablersquos cost The
recurring expenditure for the first year is detailed below
Sr No
Particulars Amount
(in Rs Lakhs)
1 Manpower Cost (for around 45 heads) 8000
2 Raw Material 70000
3 Packaging Cost 3000
4 Processing Cost 35000
5 Administrative Cost 1500
6 Marketing Cost 3000
7 Maintenance 200
Total 120700
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 121
Brief Project Profiles
654 Annual Revenue Streams and Sources
1) The installed annual capacity and turnover on installed capacity are as follows
Operation Source of Revenue
Installed Processing
Capacity
(in MT)
Approx Annual
Turnover
(in Rs Lakhs)
Dehydration of Vegetables 12000 150000
2) Estimated employment generation (both direct and indirect) ndash Approx 60
3) Estimated number of farmer beneficiaries (both direct and indirect) ndash Approx 300
4) Apart from above other benefits includes
Assured market and prices for farmers in catchment area
Reduction in post-harvest losses
Increase in economic activity
Socio-economic development of the area
655 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Sr No
Task Particulars To be Completed by
1 Land allotment State Government
2 Creation of common infrastructure Private Sector
3 Creation of warehouse MPWLC
4 Setting-up of specialised facilities Private Sector
5 Maintenance of facilities Private Sector
Duration of contract Long Term (10-15 Years)
Terms of lease BOO
The project is proposed to be completed within 3 years (by December 2016) However the time required for
completion of project depends on the inter-departmental procedures of government and various approvals
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 122
Brief Project Profiles
656 Risk
6561 Financial Risk
The proposed project is at the conceptual stage and the detailed study (DPR) is required for financial
closure There may be escalation in the cost of project due to delay in finalizing this concept
6562 Implementation Risk
Land is the most critical component for any project The land has to be suitable for the purpose with adequate water supply drainage options connectivity to major markets as well as major agricultural belts free from encumbrances not exposed too much to vagaries of nature etc The quality and size of such land parcels will determine the return potential of project
The land acquired will be used for development of infrastructure and include facilities like warehouses power plants etc besides food processing units Therefore it requires various clearances from various government bodies for construction to commissioning Delays in getting any of these clearances will lead to delay in the completion and non-availability of any of these clearances may delay the project Therefore such delays and non-availability of clearances can be a threat
Unforeseen litigations may cause delay in the implementation or result in cost over runs thereby affecting the potential return from the project
Estimation of the costs to be incurred during the construction phase may not be accurate as certain
factors about the park development may be unknown at the time of the projections If there is an increase in the costs it will have a bearing on the profitability of the projects
Management is the most critical part of a successful project and timely implementation without any cost over-runs is dependent heavily on the management If the management is not competent or lacks motivation it will have very negative repercussions on the projects
Infrastructure required by the project but not included as part of the project ndash such as road access water supply etc are also important Delays in creation of these infrastructure facilities may have a negative impact on the projectrsquos profitability
The success of project demands participation from entrepreneurs setting up units within project area The project will have to attract sufficient number of participants to achieve maximum return potential
6563 Operational Risk
There may be a significant shift in cropping pattern in catchment area in future owing to relative profitability of crops This may lead to reduction in availability of raw material
6564 Miscellaneous Risk
The regulations pertaining to this project which are not in control of state government can change in course of the project and it can have a varied range of impact
Acts of God like floods earthquake etc that disrupt operations are a form of risk which exists for all projects The same risk is applicable in this case as well
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 123
Brief Project Profiles
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Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 124
Brief Project Profiles
66 Establishment of modern slaughterhouses on PPP model
661 Context
Government of Madhya Pradesh intends to develop food processing sector inclusively and intends to increase
the income level of farmers Livestock produce is one of the important sub-sectors of the food processing sector
Animal husbandry is also considered as a very effective complementary activity to the traditional farming and
thus does have a huge employment generation capacity
After completing the diagnostic assessment of food processing sector of Madhya Pradesh it is found that there is
immense potential and need to develop animal products industry in the state Moreover the production of meat
(excluding poultry meat) is about 40 of total consumption which indicates that remaining demand is satisfied
by importing meat products from other states This fact indicates that in order to develop this sector there is
need to increase the production of meat (excluding poultry meat) in the state Therefore aligning with state
governmentrsquos objectives it is proposed to establish modern slaughterhouses in the state
662 Project
6621 Objectives
The objectives of the project can be outlined as follows
To increase production and processing of meat and meat products in the state
To provide hygienically produced high quality animal products to consumer
To create and promote farmers-processor linkage for assured market for animals in catchment area
To provide remunerative returns to farmers
To reduce the losses on account of unorganized business
To generate direct and indirect employment opportunities
To generate revenue for local bodies
6622 Drivers
66221 Deficit in production
Though the meat (other than poultry meat) production in Madhya Pradesh has grown at the CAGR of around
62 over the period 2007-08 to 2011-12 the state is net importer of meat (other than poultry meat)
Considering the ever growing demand there is a need to increase the production of meat (other than poultry
meat) in the state
The snapshot of meat (other than poultry meat) production and consumption is indicated below
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 125
- --
-
Brief Project Profiles
Parameter
Meat
(other than poultry)
Major Districts Remarks
Production (MT) 25000 Bhopal Jabalpur Indore Dewas
Net Available Production (MT) 24425 Harvest amp Post-harvest Loss of 23 for Meat (other than poultry meat)
Consumption (MT) 60064 ---
Estimated Potential for Production (MT)
35064 (production is less than consumption)
66222 Deficit in current processing
There is no meat (other than poultry meat) processing unit in the state It may be because of non-availability of
surplus production and preference to unprocessed meat from wet markets Therefore there is a need to take
steps towards increasing production of meat (other than poultry meat) in the state
66223 Increase in demand
As per NSSO data the per capita consumption of meat in the state has increased by around 50 during last
decade It shows the demand for meat (other than poultry meat) is expected to increase tremendously by 2023-
24 on account of increasing per capita consumption and increasing population
Particular
Current Demand 2010 11
(MT)
Current Production 2010 11
(MT)
Estimated Demand Supply Gap 2010 11
(MT)
Meat
(other than poultry meat) 60064 25000 35064
Source NSSO PwC Analysis
6623 Concept
66231 PPP Model
Establishment and running modern slaughterhouse requires expertise in operations right from procurement or
handling to marketing of the produce andor products which private sector can handle efficiently Whereas
the public or government sector can aid by providing capital intensive assets such as land Therefore it is
expected that the requirement of land (around 2 acres) will be met by state government while the business
efficiencies and initiatives will be managed by the private entity
There are different models of PPP such as BOO (Build ndash Own ndash Operate) DBFOT (Design ndash Build ndash Finance ndash Operate ndash Transfer) etc and the choice of which depends on the objectives As primary objective is to promote
the processing activity in the state it is proposed that the project can be completed based on BOO (Build ndash Own
ndash Operate) model This model will facilitate the private players who are already in or going to enter in this
domain It will provide a good opportunity to organize the operations in this field Incentives will be available to
the private player such as land tax breaks etc along with backward linkages
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 126
Brief Project Profiles
Key Features of PPP Model
State government will nominate the department or any related public entity as an implementing agency
Land will be provided by state government and will be maintained by private entity
Supporting facilities are being established on site by respective government agencies
66232 Location
The indicative location and catchment area is shown in following figure
Indore
Bhopal
The project location is proposed to be in above cities because of following reasons
Increasing consumption in urban areas
Proximity to major livestock markets
Connectivity to major cities and states
66233 Proposed Activities
Establish modern slaughterhouse on PPP model
Name of the Project Modern Slaughterhouse on PPP model
Location Indore and Bhopal
Annual Capacity ~ 45000 animalsyearfacility
Area Required ~ 2 acresfacility
Proposed animals to be slaughtered Goat Sheep Buffalo
Considering the growing demand for animal products such as meat in urban areas it is proposed to set up
modern slaughterhouses in the state It will help to increase the organized business of slaughtering of animals
On the basis of production and market arrivals in the catchment areas it is proposed to set up facility with an
annual capacity to slaughter 45000 animals (around 30000 goatsheeps and 15000 buffalos)
The proposed facility would contain following major sections
1) GoatSheep Slaughterhouse
2) Buffalo Slaughterhouse
3) Blood Processing Plant
The products would be meat carcasses and by products would be blood meal and manure
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 127
Brief Project Profiles
663 Cost Estimates
The most important requirement for establishing any processing facility is land The proposed project will
require around 2 acres of land It is assumed that state government will allot the required land for the same
Therefore the estimated cost described below excludes the land cost The required cost for establishment of
modern slaughterhouse facility on PPP model is approximately Rs 43 crores
Sr No
Particulars Units Amount
(in Rs Lakhs)
1 Land ~ 2 acres ---
2 Roads Boundry Wall amp Pavement Area --- 3500
3 Building (Rs10000m2) ~ 1100 m2 11000
4
Utility Buildings
(Animal Market Water Storage Drainage System ETP Civil Work etc)
2500
5 Plant amp Machinery
(GoatSheep Line and Buffalo Line) --- 21000
6
Utility Plant Machineries amp Other Assets
(Blood Processing Plant ETP Generator Electricals Other Miscellaneous Equipments)
--- 15000
Total 43000
664 Annual Revenue Streams and Sources
The annual capacity and turnover are as follows
Operation Source of Revenue
Slaughtering Capacity
(in Nos)
Approx Annual
Turnover
(in Rs Lakhs)
Slaughtering of animals 45000 700000
665 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Sr No
Task Particulars To be Completed by
1 Land allotment State Government
2 Creation of common infrastructure Private Sector
3 Setting-up of specialised facilities Private Sector
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 128
Brief Project Profiles
4 Maintenance of facilities Private Sector
Duration of contract Long Term (10-15 Years)
Terms of lease BOO
The project is proposed to be completed within 3 years (by December 2016) However the time required for
completion of project depends on the inter-departmental procedures of government and various approvals
666 Risk
6661 Financial Risk
The proposed project is at the conceptual stage and the detailed study (DPR) is required for financial
closure There may be escalation in the cost of project due to delay in finalizing this concept
6662 Implementation Risk
Land is the most critical component for any project The land has to be suitable for the purpose with adequate water supply drainage options connectivity to major markets as well as major agricultural belts free from encumbrances not exposed too much to vagaries of nature etc The quality and size of such land parcels will determine the return potential of project
The land acquired will be used for development of infrastructure and facilities Therefore it requires various clearances from various government bodies for construction to commissioning Delays in getting any of these clearances will lead to delay in the completion and non-availability of any of these clearances may delay the project Therefore such delays and non-availability of clearances can be a threat
Unforeseen litigations may cause delay in the implementation or result in cost over runs thereby affecting the potential return from the project
Estimation of the costs to be incurred during the construction phase may not be accurate as certain factors about the park development may be unknown at the time of the projections If there is an increase in the costs it will have a bearing on the profitability of the projects
Infrastructure required by the project but not included as part of the project ndash such as road access water supply etc are also important Delays in creation of these infrastructure facilities may have a negative impact on the project
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 129
Brief Project Profiles
This page is intentionally left blank
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 130
Brief Project Profiles
67 Development up-gradation of marketing facilities of the APMCrsquos
671 Context
The diagnostic report which involved intense discussion and interaction with key stakeholders in the
agricultural value chain brought into light certain issues which are hampering efficient trading of agricultural
produce Infrastructure and facilities available at mandi level is a major concern across the State It not only
affects farmers (by virtue of delay in trade inefficient trade resulting in low price realization) but also hampers
value addition through processing During the diagnostics stage it was found that one third of mandi issues was
related to infrastructure availability More specifically the diagnostic report brought out the following key
findings as regards infrastructure availability in mandis
Warehouses are available in more than 60 of the mandis but more than one third of them are not
adequate to handle the volumes
Advance facilities which have direct impact on transactions and shelf life of horticultural produce such
as ripening chambers and cold storages are absent
Lack of standardisation of quality norms at mandi level creating disincentive for farmers to adopt best
practices and producing quality material This is because similar quality produce can fetch different
prices and different quality produce are sold at similar prices Also processors are restricted from
receiving quality raw material due to lack of primary processing quality and standardization facilities
in the mandis
State mandis have platform based revenue model rather than services based revenue model which is
restricting mandis to act as centres of primary processing thereby benefiting both buyers and sellers
and increasing profitability of mandi operations
672 Project
6721 Drivers
Developmentupgradation of market facilities in APMCrsquos is of utmost importance for development of the food processing sector in the state Well-developed marketing infrastructure and efficient marketing system will
promote competitive trade as well as facilitate farmerrsquos access to value addition services such as grading and
storage etc on one hand and increase value addition reduce supply chain inefficiency and post- harvest losses
on the other The recent report of ldquoCommittee of State Ministers In-charge of Agriculture Marketing to
Promote Reformsrdquo also recognizes the challenges existing for the stakeholders at the mandi level and calls for urgent modernization of infrastructure along with suitable modifications of agricultural market policies and
regulations
6722 Objectives
The objectives of developmentupgradation of the marketing facilities of APMCsrsquo are
Capacity building of existing marketing infrastructure at the mandis for increasing efficiency of
operations and value to stakeholders
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 131
Brief Project Profiles
Provide additional marketing infrastructure (warehouses market yards drying yards weighing and
mechanical handling etc) to handle expected and future arrivals of commodities and establishment of
advance facilities for increasing shelf life of perishable goods
Create infrastructure facilities for grading standardization and quality certification so as to ensure
price realization to farmers as per quality and availability of required quality produce for buyers and
processors This is envisaged to enable pledge financing and marketing credit and introduction of
negotiable warehousing receipt system
6723 Concept
Based on the findings of the diagnostics study we estimate that around 32 key AMPC markets need to be
developed upgraded for increasing efficiency in agricultural marketing and for boosting the level of value
addition food processing in the state
There are 246 regulated markets in Madhya Pradesh which are sub-divided into A B C and D categories
according to market arrivals and revenue
Regulated markets
Principal Sub-market yards Total
246 275 521
Principal markets
Category Number Percentage
A 51 21
B 40 16
C 58 24
D 97 39
Total 246
The proposed mandi developmentupgradation project seeks to modernize 63 percent of the A category
markets in Phase 1 and 2 as mentioned below
67231 Proposed Activities
A phase wise modernization of the existing APMC markets is proposed under the project and is indicated
below
672311 Phase 1
1) Selection of 4 key markets (Pipariya Balaghat Hosanghabad Ratlam dealing majorly in gram paddy
wheat and FampV respectively) in line with the proposed processing zones for the above commodities
2) Selection of 6 key markets in other areas dealing in soyabean pulses cereals other oilseeds and fruits
and vegetables (Indicative locations Ujjain Katni Banapura Jabalpur Morena and Shujalpur)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 132
Brief Project Profiles
The above selected 10 key markets are critical for strengthening the agricultural marketing system in
the state for important commodities and to intensify processing in identified zones The identification
of the indicative list of markets above has been done through a multi-parameter analysis which
considered the importance of the market (in terms of throughput of key commodities) infrastructure
requirement location to major processing and consumption centres among others However the final
selection of markets and infrastructure requirement need to be based on a detailed feasibility report
and stakeholder consultation in partnership with the concerned APMCrsquos
3) Identification of infrastructure requirement with regards to basic market user common facilities and
functional infrastructure in the above 10 key markets An indicative list of these facilities is mentioned
below
a Basic facilities such as roads water supply sanitation waste disposal boundary walls parking
shed etc
b Market user common facilities such as market yards platforms for loadingunloading
assembling auctioning of produce weighing and mechanical handling equipments
shopsoffices etc
c Functional infrastructure for dryingcleaninggrading standardization SPS (sanitary and
phytosanitary) measures and quality certification packaging labelling ripening chambers
cold storages warehouses etc
The requirement of infrastructure will vary across the selected markets and will depend on the
characteristic of each market operations the commodities and volume handled and commercial
feasibility
4) Preparation of proposal for development of the 10 selected key markets based on individual
requirements in partnership with the concerned APMCrsquos
5) Submission of proposal to state agricultural marketing board for approval and routing through relevant
schemes for financial support
Timeframe Phase-1 of the modernization of 10 APMC markets is estimated at around 4-5 years from
project conception to implementation
672312 Phase 2
1) Selection of 22 key markets for modernization (to be based on detailed feasibility study and stakeholder
consultation)
The feasibility study for the selection of the above markets should be conducted after initial work on
implementation of Phase-1 commences
2) Repeat of steps 3 4 and 5 from Phase 1
Timeframe Phase-2 of the modernization of 22 APMC markets is estimated at around 10 years from
project conception to implementation
673 Implementation Structure
The guiding factors should be the extent of non-availability of adequate marketing facility in a particular
market Other factors to be considered are
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 133
Brief Project Profiles
Location of the market and its linkage to important processing zones
Availability of land
Willingness of the participation of the State government agencies
Commitment of the state govt to provide a part of the financing as per the central schemes available
(mentioned below)
Volume of commodity arriving in a market
Quality of commodity arriving in a market and suitability for processing
The following central government schemes for market developmentupgradation can be utilized for seeking
financial assistance for modernization of the proposed key markets
Scheme for Development strengthening of Agricultural marketing infrastructure Grading and
standardization Ministry of Agriculture and Co-operation Govt of India
Scheme for creation of market infrastructure for horticulture commodities National Horticulture
Mission (NHM)
The following sequential activities should be undertaken for market modernization
1) Preparation of Terms of Reference and Scope of services for undertaking feasibility study for selection
of key markets for developmentupgradation
2) Selection of competent agency with relevant experience through competitive bidding by concerned
State govt agencydepartment for conducting feasibility studies and detailed stakeholder consultation
for modernization of markets in Phase 1 and 2
3) Conduct of feasibility exercise by selected competent agency involving stakeholder perspective and
expert opinions
4) Based on results of feasibility study and stakeholder consultation identify final list of markets for
developmentupgradation along with details of infrastructure requirement and associated costs
5) Preparation of Detailed Project Reports (DPR) for each selected market by concerned State
agencyAPMC or through competent external agencies selected through competitive bidding
6) Submission of DPR to concerned banks or NABARD (in case of bank financed projects or projects
refinancedco-financed) or to Approval Committee of Ministry of Agriculture (for central govt schemes
mentioned above) in case of projects where the State Marketing Boards APMCs or other State
Agencies propose to invest their own funds
674 Cost Estimates
The total cost or expenditure involvement in developmentupgradation of selected markets may be shared
between the APMC or the State Govt Agencies and Govt of India in the ratio of 7525 in case of Scheme for
Development strengthening of Agricultural marketing infrastructure Grading and standardization Ministry of
Agriculture and Co-operation Govt of India
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 134
Brief Project Profiles
675 Project Benefits
The project attempts to provide direct benefit to farmers in the catchment area of the markets by way of better
return to their produce and to provide input to them through better market information Apart from the
farmers the project also seeks to benefit the processors by way of providing quality goods besides ensuring
efficiency in market operations
676 Indicative Project Profile for a Model APMC
Based on the diagnostic study and our experience in establishing a model APMC in various states an indicative
market profile is provided below It must however be noted that a detailed profile for each of the proposed
APMCsrsquo to be modernized will need to be based on primary assessment and field survey to be conducted through competent agencies during implementation
For the purpose of the indicative market profile we have selected Shujalpur mandi which is one of the 10 key
markets selected for developmentupgradation in Phase 1 A brief snapshot is provided below
6761 Brief Snapshot
Title Description
Project Modernization of Shujalpur APMC
Background
Shujalpur mandi has good trading of gram masoor and soyabean Lack of basic and modern facilities like covered shed handling warehouse grading display boards etc currently acts as bottleneck to value addition activities and better price realization to farmers but also the fast development of mandi and market area
Project activities and scope
Shujalpur mandi is proposed to be modernized for handling larger volumes efficiently and also to stimulate the value addition activities in the region which results in overall development of the catchment area of the mandi and better realization of prices to the farmers
Project demand drivers
Shujalpur mandi is one of the important mandi of the state as it has good arrival of gram soyabean and masoor This mandi is located in Ujjain division in Shajapur district and is close to major production zones of gram in Ujjain Dewas Sehore and Rajgarh These districts account for 18 of the total gram production in the state with a total production of around 06 million tonnes and an acreage of 058 million ha Also Shajapur district is the third highest producer of soyabean in the state with a production of around 039 million tonnes and is adjoining to the major soyabean regions of Ujjain Dewas and Sehore The mandi also figures as the third largest in terms of arrival of masoor in the state At present the partial reforms of APMC act in Madhya Pradesh do not allow the establishment of alternate private markets for marketing of agricultural produce As such developmentupgradation of existing APMC market is the way forward for increasing marketing efficiency ensuring better price realization to farmers encourage value addition and increase mandi income However existing reforms initiated in the APMC act enables Madhya Pradesh to avail subsidy from central govt under the Scheme for Development Strengthening of Agricultural Marketing Infrastructure Grading and Standardization
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 135
-
Brief Project Profiles
Project cost estimate The estimated cost of developmentupgradation of the mandi is around INR 968 crores
Means of finance
25 of the cost to be borne by APMCstate marketing board 25 shall be the subsidy provided by the Central Government under the Scheme for Development Strengthening of Agricultural Marketing Infrastructure Grading and Standardization and 50 shall be the loan component from the banks OR 75 of the cost to be borne by APMCstate marketing board and 25 shall be the subsidy provided by the Central Government under the Scheme for Development Strengthening of Agricultural Marketing Infrastructure Grading and Standardization
Implementation structure
The APMC will act as the lead implementer of the project with possible privatization of certain modern facilities such as cleaning and grading standardization warehousing etc
Project risk There is possibility of opposition on privatisation of facilities in mandi due to vested interests of current stakeholders There is also possibility of demand risks
6762 Detailed Indicative Profile
67621 Context
Shujalpur mandi is one of the important mandi of the state as it has good arrival of gram soyabean and masoor
This mandi is located in Ujjain division in Shajapur district and is close to major production zones of gram in
Ujjain Dewas Sehore and Rajgarh These districts account for 18 of the total gram production in the state
with a total production of around 06 million tonnes and an acreage of 058 million ha Also Shajapur district is
the third highest producer of soyabean in the state with a production of around 039 million tonnes and is
adjoining to the major soyabean regions of Ujjain Dewas and Sehore The mandi also figures as the third
largest in terms of arrival of masoor The arrival of major commodities in the market in 2012-13 is shown
below
Major Arrivals 2012 13 (MT)
Gram Masoor Tuar Moong
Urad Soyabean Mustard Vegetables
39634 7788 4 24 73942 350 46277
Shujalpur mandi is located in Shajapur district in Ujjain division and is the main market yard with the mandi
being regulated in 16th January 1954 The area yard of the market 2822 ha with two sub-yards in Arniakalan
and Panwadi The mandi area covers 66 villages of Shujalpur tehsil
As per the categorization of mandi based on revenue Shujalpur mandi comes under ldquoArdquo category
Details of Mandi
Notified area of market committee 7724 ha
Area yard 2822 ha
Market fee 2
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 136
-
Brief Project Profiles
Facilities
Basic facilities (water toilets etc) Yes
Weighment Yes
Auction platform Yes
Covered shed Yes
Warehouse No
Cold storage No
Ripening chamber No
Cleaning grading standardization No
Quality testing No
Mandi income and value of trade (2012 13) Rs Crore
Market fee 9962
Other income 052
Total income 1048
Total value of trade 49815
67622 Present Constraints
The present problems in the mandi as regards infrastructure availability are
Inadequate covered shed
No storage facility for farmers
Lack of modern facilities as such cleaning grading and sorting and quality testing
Lack of cold storage
67623 Project
Shujalpur mandi is proposed to be modernized for handling larger volumes efficiently and also to stimulate the
value addition activities in the region This would result in overall development of the catchment area of the
mandi and better realization of prices to the farmers
Opportunity exists for private sector participation in the project for setting up and efficient management of
modern facilities The proposed major facilities required for the market based on primary assessment and
stakeholder interactions are
1) Warehousing and Grain Handling Facilities
Scientific storage of grains is required for the better price realization to the farmers at the time of glut
Such facilities will also help in maintaining the quality of produce and preventing value loss For this
proper grain handling system and warehousing facilities are recommended in the mandi
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 137
Brief Project Profiles
2) Cold Storage Facility
The present mandi infrastructure do not have facility for cold storage of perishable fruits and vegetables
arriving in the market leading to wastage and inadequate price realization for the farmers As such
establishment of scientific cold storage infrastructure can provide boost for fruits and vegetables
marketing through the mandi besides providing quality produce with better price realization
3) Central Cleaning Grading and Sorting House
Gradingsorting line should be established at the central cleaning grading and sorting house where the
produce will be inspected and graded as per the relevant quality standards In addition quality testing
equipments are also proposed to be introduced
Apart from the above the Shujalpur market also requires development of the market yard through construction
of concrete roads and foundation for efficient functioning of market functions in yard However such costs are
not included in the proposed indicative modernization profile
67624 Cost Estimate
Civil works Unit Total cost (INR) Proposed location
Warehouse 3000 MT 7500000 Sub-market yard-Arniakalan
Cold storage 2500 MT 62500000 Sub-market yard-Arniakalan
Central cleaning grading amp sorting room
2000 sq m 10800000 Shujalpur main market
Subtotal 80800000
Plant amp Machinery Unit Total (INR) Proposed location
Grading sorting packing line (fampv) 5 MThr
1 4000000 Shujalpur main market
Colour sorter (grains) 2 10000000 Shujalpur main market
Mechanical handling Various 2000000 Shujalpur main market
Oil testing metre 2 20000 Shujalpur main market
Moisture metre 5 5000 Shujalpur main market
Sampler 5 2500 Shujalpur main market
Sub-total 16027500
Total project cost 96827500
The proposed location for the warehouse and cold storage facility is at Arniakulan sub-market yard due to
suitability of location in terms of availability of land and access (located at around 15 km from the main market
yard on the state highway)
The above estimates are only indicative and needs to be based on primary assessment of infrastructure
requirement and stakeholder interaction to be conducted through competent agencies during implementation
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 138
Brief Project Profiles
67625 Project Benefits
Provision of warehouse and cold storage infrastructure
The farmers are forced to sell their produce even for non-remunerative prices sometimes due to the
non-availability of the storage facilities The provision of the warehouse and cold storage would enable
the farmers to store their produce at times of non-remunerative prices and also avail the benefits of
stock finance thus avoiding distress sales Also it will help the farmers to avail warehouse receipt
financing facility increasing access to credit and ensuring financial inclusion Moreover deterioration
in produce quality and wastage will be reduced which will enhance the chances of availability of good
quality produce to processors
Grading and sorting line
Ungraded produce always fetches a lower price than the graded produce The farmers usually sell
ungraded produce due to the non-availability of grading facilities The provision of grading and sorting
lines would help the farmers in getting a better remuneration for their produce and also help processors
with a better quality produce
Increase in volume of trade and mandi revenue
On the basis of discussions with the traders producers and mandi staff a significant increase is
expected in the present volume of trade and market fee from the present turnover of Rs 49814 crore
and present market fee income of Rs 996 crore The estimates of incremental increase expected at the
rate of 20 in first year 15 in second year and then 7 in third year onwards which is based on
business growth rate in volume and market fee is given in following table
Expected incremental increase in trade and mandi fee income
Rs Crore Year 1 Year 2 Year 3 Year 4 Year 5
Incremental increase in value of trade
59777 68744 73556 78705 84215
Incremental increase in market fee
1195 1374 1471 1574 1684
67626 Implementation Structure
The infrastructure facility created such as for storage cleaning grading and sorting could be created and
managed by private sector for which land should be given on lease The service providers would run the
facilities commercially by charging the users
Since only certain facilities are proposed to be handed over to private sector for implementation as opposed to
private management of the mandi no policy changes are required for undertaking the project The mandi board
needs to initiate measure for inviting private sector to set-up the proposed facilities The mandi board should
identify land that could be allotted to private sector for setting-up of these facilities
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 139
Brief Project Profiles
67627 Risk
There is possibility of opposition on privatisation of facilities in mandi due to vested interests of current stakeholders
There is also possibility of demand risks
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 140
Brief Project Profiles
68 Formation of commercial poultry development societies co-operatives
681 Context
Government of Madhya Pradesh intends to develop food processing sector inclusively and intends to increase
the income level of farmers Livestock products especially poultry are one of the important sub-sectors of the
food processing sector Poultry is also considered as a very effective complementary activity to the traditional
farming and thus does have a huge employment generation capacity if developed commercially
After completing the diagnostic assessment of food processing sector of Madhya Pradesh it is found that there is
immense potential and need to develop poultry in the state Moreover the production of poultry meat is about
25 of total consumption which indicates that remaining demand is satisfied by importing poultry birds from
other states This fact indicates that in order to develop this sector there is need to increase the production of
poultry in the state Therefore aligning with state governmentrsquos policy it is proposed to form poultry
development societies co-operatives in the state
682 Project
6821 Objectives
The main objective of the project is to promote the commercial poultry rearing activity by forming societies or
co-operatives in the project area and help them to promote establishment poultry farms by member farmers
and undertake product aggregation and marketing (market linkage) of their produce These producers company
shall be able to undertake various activities in collective manner like bulk purchase of inputs delivery of these
items to individual member farmers providing veterinary support capacity building etc
The objectives of the project can be outlined as follows
Planning for the aggregation of farmers so that they eventually form societies or co-operatives with the
help of NGOs or any nominated government agency
Promotion of commercial poultry production in the state
To generate direct and indirect employment opportunities
To contribute in and promote women and social empowerment
6822 Drivers
68221 Deficit in production
Though the total meat production in Madhya Pradesh has grown at the CAGR of around 38 over the period
2008-09 to 2011-12 the state is net importer of broiler poultry The government has launched different
programmes for poultry development but the emphasis has been given on backyard poultry However
considering the ever growing demand there is a need to increase the production of commercial poultry (broiler)
in the state
The snapshot of poultry production and consumption is indicated below
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 141
- -
-
-- -
-
-
Brief Project Profiles
Parameter Poultry
Meat Major Districts Remarks
Production (MT) 12000 Bhopal Jabalpur Indore Dewas
Net Available Production (MT) 11556 Harvest amp Post-harvest Loss of 37 for Poultry Meat
Consumption (MT) 49966 ---
Estimated Potential for Production (MT)
37966 (production is less than consumption)
68222 Deficit in current processing
There is no poultry meat processing unit in the state It may be because of non-availability of surplus
production and preference to unprocessed poultry meat from wet markets Therefore there is a need to take
steps towards increasing production of poultry meat in the state
68223 Increase in demand
As per NSSO data the per capita consumption of poultry meat in the state has increased by around 153 during
decade It shows the demand for poultry meat is expected to increase tremendously by 2023-24 on account of
increasing per capita consumption and increasing population
Particular
Current Demand 2010 11
(MT)
Current Production
2010 11 (MT)
Estimated Demand
Supply Gap 2010 11
(MT)
Estimated Demand by
2023 24
(MT)
Estimated Production by 2023 24
(MT)
Estimated Demand
Supply Gap 2023 24
(MT)
Poultry Meat 49966 12000 37966 249427 53481 195946
Source NSSO PwC Analysis
6823 Concept
68231 Number of societies co-operatives and Location
Though the forecasting of demand and supply based on decadal CAGR shows that there would be a deficit of
195946 MT of poultry meat in the state However it is found that the rate of consumption and production has
increased tremendously and thus we used the current level of consumption to calculate the demand and found
that there would be atleast around 45000 MT of deficit in the year 2023-24 Considering the output of 3000
MT per year it is estimated that there would be requirement of around 15 such societies co-operatives in order
to make Madhya Pradesh self-sustainable in terms of production of poultry meat
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 142
Brief Project Profiles
The proposed societies can be formed in the areas where there is need and opportunity to promote it The
guiding indicators for selection of such areas can be
Present poultry livestock
Low per capita income
Lack of other employment opportunities
Less developed districts
Higher women involvement
Proximity to consumption markets
Proximity to maize growing area etc
The indicative list of location consists of following districts
1) Shivpuri
2) Bhind
3) Morena
4) Datia
5) Tikamgarh
6) Chhatarpur
7) Panna
8) Damoh
9) Sagar
10) Jhabua
11) Alirajpur
12) Barwani
13) Harda
14) Betul
15) Chhindwara
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 143
Brief Project Profiles
68232 Proposed Activities
The project can be divided into the following major activities
1) Formation of poultry development societies or co-operatives by aggregating the farmers
2) Financial assistance for the establishment of poultry farms
Formation of Poultry Development Societies or Co-operatives
The societies or co-operatives can be formed in the project areas by bringing interested farmers (especially
women) together and helping them in registering the entity This task can be done by taking help of local NGOs
or any other related entities Alternatively government departments or agencies can be given the responsibility
The society co-operative will act as a mediator between government and its members The basic structure
would be similar to that of a producer company and it will undertake following major activities
Registering the member farmers
Providing technical support to member farmers
Providing inputs and veterinary services to its members
Aggregating and marketing of the produce
Financial Assistance for Establishment of Poultry Farms
Each society or co-operative will promote involve in promotion of poultry rearing activity by attracting
interested farmers It can be done by starting a suitable scheme or programme The member farmers will
undertake following activity
Creation of infrastructure (poultry shed)
Rearing of birds (500 birds per farm)
The creation of infrastructure and running the poultry farm would require certain amount of fund which will be
provided by society or co-operative in the form of subsidy or aid
683 Cost Estimates
The proposed project is targeted at 500 farmers per society or co-operative which is proposed to be
implemented in 3 years depending upon the target of number of member farmers as follows
1st year ndash 150 Farmers
2nd year ndash 150 Farmers
3rd year ndash 200 Farmers
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 144
Brief Project Profiles
An estimated cost required for the incorporation of a poultry development society or co-operative including
financial assistance to around 500 member farmers is around Rs 415 crores
Sr No
Requirement Unit
Amount
(Rs in
lakhs)
1st year
Amount
(Rs in
lakhs)
2nd year
Amount
(Rs in lakhs)
3rd year
150 Farmers +150 Farmers +200 Farmers
1 Formation of a society or co-
operative --- 050 --- ---
2
Operating Expenses
Office
Manpower
Consumables
--- 2500 2500 2500
3
Financial Assistance to Members Farmers
Creation of Infrastructure
Working Capital
Training and Capacity Building
Rs 55000farm
Rs 25bird
Rs500farmeryr
8250
1875
075
8250
1875
075
11000
2500
100
Sub-Total 12750 12700 16100
Total Cost (for 3 years project) 41550
684 Project Benefits Annual Revenue Streams and Sources
Expected turnover from one society co-operative of 500 farmers ndash Rs 2100 Lakh
Increase in income level of farmers
Increase in domestic production of poultry meat
Increase in economic activity
Increase in direct and indirect employment
685 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Sr No
Task Particulars To be Completed by
1 Mobilization of farmers Government Agency NGOs
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 145
Brief Project Profiles
2 Formation of society co-operative Government Agency NGOs
3 Financial assistance to society co-operative for first 3 years State Government
4 Creation of common infrastructure Farmers with the help of Society Co-
operative
5 Maintenance of facilities Farmers
6 Technical financial and marketing assistance to farmers Society Co-operative
The proposed project of formation of commercial poultry development societies co-operatives is proposed to
be completed within 4 years (by December 2017) However the time required for completion of project depends
on the inter-departmental procedures of government and various approvals
686 Risk
Ability of the state to provideallocate matching funds and co-ordinate the efforts of multiple agencies
Ability of the cluster based group of farmers to come together for a collective cause where difference of
opinion for arriving at common decision may arises
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 146
Brief Project Profiles
69 Strengthening of FPOs by facilitating the formation market linkages and capacity building
691 Context
It has been understood that most of the farmers lack the marketing skills for the agriculture produce which they
reap after the effort of more than six months Most of their effort is oriented towards the cultivation of crops
plant protection etc This situation is highly pronounced in case of small and marginal farmers Aggregation of
farmers on a common platform by forming a Farmers Producer Company comes as an answer to traditional
problem
The FPO not only helps the member farmers in selling their produce for a better pricing but also help them
procure the agri-inputs required at a lower price This is because the collective power and increased bargaining
power which is lacking in case of an individual farmer
Hence creating an awareness to form an FPO and strengthening the FPO is considered to be extremely
important activity for the government
692 Project
6921 Objectives
The main objective of the project is to promote the concept of FPO in the project area and help them establish
as a commercially viable producers company to undertake the product aggregation part as well as market
linkage part successfully These producers company shall be able to undertake various activities in collective
manner like bulk purchase of inputs delivery of these items to individual member farmers grading and sorting
activity before marketing of agricultural produce and first level processing required
The objectives of the project can be outlined as follows
With the help of NGOs or other agencies planning for the aggregation of farmers so that they
eventually form an FPO on cluster level and providing technical assistance to the FPO for the
registration of producer company accounts management and overall management
Training needs assessment on market linkages and agribusiness needs of selected FPOs and capacity
building of the FPO post assessment of the particular needs
Assisting FPO to identify the suitable common facility centres and prepare a business plan for the same
Assisting the FPOs to develop the market linkage with the processors exporters and other stakeholders
in the market
6922 Drivers
Formation of the Farmers producers company on a cluster based approach Identification
of potential cluster districts for the formation of Producer Company and bringing the farmers on a
common platform to adopt the idea of an FPO by creating awareness about the benefits of FPO
Assisting the capable group in preparation of bye laws and registration of FPO
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 147
Brief Project Profiles
Need for proper training and capacity building of FPOs
o Training Needs Assessment (TNA) on market linkages and agribusiness needs of selected FPOs
- Preparation of training module on concept of Farmers Common Facility Centres (CFCs)
operated by FPOs market linkage backward and forward linkage
o Identification amp Capacity Building of Community Resource Person (CRP) of FPO - Training of
CRP on book keeping cash flow and basic computer skills amp preparation of reports etc
Need for proper accounting system The FPOs are in need of assistance for collection of share
capital financial transactions memberrsquos contribution land requirement for setting up farmersrsquo common facility centres if any Also there is a need to identify FPO level activities and develop
accountability system
Need for business development plan Identification of business activities and prepare
commercially viable and bankable business plan - Implement business plan with the help of various
ongoing govt schemes like NABARDrsquos scheme NHM scheme or state government schemes
(development of common infrastructure warehousing space etc)
Need for market linkage development Assist FPOs to develop and strengthen the linkages for
marketing with other stakeholder like APMC MPSWC and other agencies like processors large
procurement agencies in the area exporters etc Exposure of member farmers to banks insurance
information logistic provider etc
Eg It is beneficial and important for grain producing farmers to be aware about Warehouse Receipt
based Finance Similarly it would be highly beneficial for farmers or FPOs producing fruits and
vegetables to know and develop linkages with exporters and direct retailers
6923 Concept
The project can be divided into the following 3 sub- projects-
1) Formation of FPO by aggregating the farmers on a cluster based approach
2) Financial assistance to FPOs for the establishment of Common Facility Centres amp Market linkage
3) Capacity Building of the FPO
693 Cost Estimates
6931 Estimated cost for incorporation of a producer company
An estimated cost required for the incorporation of a producer company with minimum mandatory authorised
capital of Rs 5 lakhs
Sr No
Requirement Type of Expense Amount (Rs)
1 Application for name of PC Fees 50000
2 Digital Signature Fees 260000
3 Stamp duty Memorandum of Association (MoA) 50000
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 148
- - -
Brief Project Profiles
Article of Association(AoA) 100000
4 Registrationfiling fees
Memorandum of Association (MoA) 1600000
Article of Association(AoA) 30000
Form-1 30000
Form-18 30000
Form-32 30000
5 Fees of CACS17 firm Consultancy Fees 1000000
6 Stamps cancellation Charge 30000
7 Affidavit expenses Fees of Notary 45000
Share Transfer Fees amp Processing Charge 500000
Total 3755000
Source ASA Fee of CA and CS is driven by market rate
6932 Estimated management and administration cost of a producer company (illustrative)
Sl
No Expenditure Heads
No
of
Units
Unit
Rate
(in Rs)
Total
Month
Total
Cost
(Rs)
Increment 10Year
Year 1 Year 2 Year 3
1 Salary
ManagerCEO 1 20000 12 240000 240000 264000 290400
Production Officer 1 15000 12 180000 180000 198000 217800
Accountant 1 6000 12 72000 72000 79200 87120
Marketing officer 1 15000 12 180000 180000 198000 217800
2 Travel
Salaries 3 1500 12 18000 18000 19800 21780
3 Office expenses
Office Rent 1 3000 12 36000 36000 39600 43560
Electricity 1 1000 12 12000 12000 13200 14520
Water 1 200 12 2400 2400 2640 2904
Telecommunication
(PhoneFax) 1 2000 12 24000 24000 26400 29040
Stationary - 1000 12 12000 12000 13200 14520
Cleaning 1 500 12 6000 6000 6600 7260
4 Meeting Expenses of
BoDGB 6 1000 6 6000 6000 6600 7260
5 License fees insurance
amp other statutory fees Lump sum 10000 10000 11000 12100
6 Other miscellaneous
expenses 1 500 12 6000 6000 6600 7260
Total 804400 804400 884840 973324
Grand Total 2662564
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 149
Brief Project Profiles
6933 Cost for training amp capacity building
This is an important aspect for the growth of the FPO and cannot be ignored The estimation of cost should be
based on the annual plan for capacity building including training and exposure visits
The requirement of capacity building inputs is again contextual however as per ASAs experience two formal
trainings and two exposure visits are required for the BoD in the first year which costs about Rs 1 Lakh The
trainings are conducted on the provisions in the act rules and regulations statutory compliances roles and
responsibilities of BoD and general body banking operations while the exposure visits are taken to the
successful FPOs where an interactive learning is facilitated
694 Project Benefits Annual Revenue Streams and Sources
Benefits from the project would be in terms of increase in farmerrsquos income and better value addition
Government support would be needed to implement the project
695 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Sr No
Task Particulars To be Completed by
1 Mobilization of farmers Government Agency NGOs
2 Formation of FPO Government Agency NGOs
3 Financial assistance to FPO for first 3 years State Government
4 Creation of common infrastructure FPO
5 Maintenance of facilities FPO
6 Technical financial and marketing assistance to farmers Government Agency NGOs
The project is proposed to be completed within 4 years (by December 2017) However the time required for
completion of project depends on the inter-departmental procedures of government and various approvals
696 Risk
Ability of the state to provideallocate matching funds and co-ordinate the efforts of multiple agencies
Ability of the cluster based group of farmers to come together for a collective cause where difference of
opinion for arriving at common decision may arises
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 150
Brief Project Profiles
610 Establishment of Food Technology institute at Indore
6101 Context
Availability of skilled manpower is one of the important factors which affect the development of any sector and
food processing is no exception to it In view of constantly evolving business models technology complexity
and regulation there is increased demand for food technocrats in the country However there is a lack of
institute in the Madhya Pradesh which offers food technology undergraduate course Therefore it is highly
recommended to establish an educational institute for skilled manpower development in the state
6102 Project
61021 Objectives amp Scope
Education and Professional Development
o To impart food science and technology education and prepare world class professionals to cater
the growing demand of talent
o To promote entrepreneurial development by providing technical support
Research and Development
o To develop and disseminate post-harvest management and processing technologies for
reducing losses to meet ever increasing demand of food
o To undertake research related to food science and technology with focus on finding solutions to
the local problems
Training and Consultancy Support
o To address the skill gap by providing trainings related to food processing
o To provide consultancy services to the local processors and entrepreneurs
Policy and Regulatory Support
o To assist state government in policy making for food safety and other related area
o To act as a centre for industry ndash academia interaction to find out feasible solutions for local
issues
o To carry out the food testing activity to support the food safety and to support the export of
processed foods
61022 Drivers
Due to increase in income level of people changing lifestyle and awareness there is increase in demand for the
processed food products and thus increase in food processing activity It is going to translate into increased
demand for the food technologists According to recent report3 of National Skill Development Corporation
3 Human Resource and Skill Requirements in the Food Processing Sector (2022) ndash A Report
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 151
Brief Project Profiles
(NSDC) the incremental human resource requirement in India would be around 71 till 2022 It underlines
the need for establishment of institute imparting food science and technological education in the state
Key demand drivers are
Requirement of skilled manpower
Requirement of research cum training institute
61023 Concept
Establish food technology institute at Indore under Rajmata Vijayaraje Scindia Krishi Vishwa Vidyalaya
(RVSKVV) Gwalior which will offer B Tech (Food Technology) degree
The institute will primarily be involved in imparting technical education in the field of food science and
technology It will help to address the skill gap by providing food technocrats to the industry and help
developing budding entrepreneurs Apart from this the institute would also work in the area of research and
development with focus on local needs
The project location is proposed to be Indore because of following reasons
Economic hub of Madhya Pradesh
Connectivity to all major cities and states
Substantial food processing activity in the division
Proximity to other research institutes
Proximity to industry associations
Apart from above nearby area of Indore will DMIC (Delhi Mumbai Industrial Corridor) influence area where
economic and food processing activity is going to increase by many folds in near future Therefore there will be
huge demand for food technology graduates in the state
The proposed structure of the course is as follows
Name of Degree Programme B Tech (Food Technology)
Duration 4 years
Eligibility XII (Science) standard pass with Physics Chemistry Biology Mathematics and English
Intake capacity per year 40
Instruction system Semester
Departments 1) Food Science and Technology
2) Food Engineering
3) Food Chemistry and Nutrition
4) Food and Industrial Microbiology
5) Food Trade and Business Management
Total number of credits 180
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 152
Brief Project Profiles
6103 Cost Estimates
The most important requirement for establishing any institute is land The proposed institute will require 50
acres It is considered that government will allot the required land as per specifications of ICAR and state
agricultural university Therefore the estimated cost described below excludes the land cost The required cost
for establishment of food technology institute is around Rs 4756 crore with an operational expenditure of
around Rs 270 crore for first year
61031 Non-recurring Expenditure
Sr No
Particulars Units Amount
(in Rs Lakhs)
1 Building (ready to use form) ~ 114000 ft2 342000
2 Furniture --- 66500
3 Ancillaries (Water Power Back-up STP) --- 40000
4 Equipments (for 5 departmental labs) --- 8500
5
Pilot Plant
(Bakery Unit Fruit processing Plant Bottling Plant Canning Line Potato Wafer Plant Papad Making Machine Noodle Making Machine Dal Mill Dairy Equipments Spices Processing Plant Spray Drying Plant Refrigeration Plant Boiler and other accessories)
1 each 12500
6 Computers and peripherals ~ 65 2520
7 Books (Reference Books Journals etc) --- 2000
8 Vehicles (eg Jeep SUMO) 2 1600
Total 475620
61032 Recurring Expenditure
The recurring expenditure includes pay and allowances of teaching and non-teaching staff maintenance of
infrastructure utilities and consumables such as water power chemicals fuel etc and the contingency fund
Please note that the recurring expenditure will increase over time due increase in the pay and allowances
consumablersquos cost The recurring expenditure for the first year is detailed below
Sr No
Particulars Units Amount
(in Rs Lakhs)
1 Manpower Cost 48 17750
2 Maintenance (1 of infrastructure cost) --- 4756
3 Utilities and Consumables --- 2000
4 Contingency 10 --- 2450
Total 26956
The institute will require teaching staff of 23 qualified faculties for 5 different departments along with non-
teaching staff of 25
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 153
Brief Project Profiles
6104 Annual Revenue Streams and Sources
The proposed food technology institute will be government aided and thus would not be considered as a mean
of revenue earning However as time passes government can consider the option of making this course
institute self-funded in which case the fees for course may have to increase to raise the fund
The primary aim of establishment of food technology institute is to provide skilled manpower to the food
industry research bodies food safety and quality laboratories and various government departments
authorities Apart from it the institute will be used for training the government officials industry people
entrepreneurs and even farmers In such cases institute can generate the revenue by charging appropriate
charges
6105 Implementation Structure
The project of establishing the food technology institute at Indore is proposed to be completed within 35 years
(by June 2017) However the time required for completion of project depends on the inter-departmental
procedures of government and various approvals The tentative implementation plan is as follows
Sr No
Tasks To be
Completed by
1 Seeking approval from various state government authorities committees February 2014
2 Submission of proposal and seeking approval from ICAR and concerned authorities May 2014
3 Appointment of consultant for preparation of DPR June 2014
4 Completion of DPR December 2014
5 Land allotment for institute January 2015
6 Appointment of contractor for construction of institute March 2015
7 Appointment of contractor for erection and commissioning of pilot plant and other laboratories
October 2016
8 Erection and commissioning of building and all other facilities December 2016
9 Appointment of teaching and non-teaching staff December 2016
10 Erection of pilot plant and commissioning of all equipments March 2017
11 Induction of first batch of B Tech (Food Tech) course June 2017
Total time required till induction of first batch start of institute 42 months
6106 Risk
The proposed project is at the conceptual stage and the detailed study (DPR) is required for financial
closure There may be escalation in the cost of project due to delay in finalizing this concept
Ability of the state to provideallocate matching funds and co-ordinate the efforts of multiple agencies
The regulations pertaining to this project which are not in control of state government can change in course of the project and it can have a varied range of impact
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 154
Brief Project Profiles
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Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 155
This document has been prepared solely for Department of Horticulture and Farm Forestry Govt of Madhya Pradesh being the express addressee to this document PwC does not accept or assume any liability responsibility or duty of care for any use of or reliance on this document by anyone other than (i) Department of Horticulture and Farm Forestry Govt of Madhya Pradesh to the extent agreed in the relevant contract for the matter to which this document relates (if any) or (ii) as expressly agreed by PwC at its sole discretion in writing in advance
This publication (and any extract from it) may not be copied paraphrased reproduced or distributed in any manner or form whether by photocopying electronically by internet within another document or otherwise without the prior written permission of PwC Further any quotation citation or attribution of this publication or any extract from it is strictly prohibited without PwCrsquos prior written permission
copy 2014 PricewaterhouseCoopers Private Limited All rights reserved In this document ldquoPwCrdquo refers to PricewaterhouseCoopers Private Limited (a limited liability company in India) which is a member firm of PricewaterhouseCoopers International Limited each member firm of which is a separate legal entity
September 4 2014
To
Shri Anurag Shrivastava
Director cum Commissioner
Department of Horticulture and Farm Forestry
4th Floor Vindhyachal Bhawan
Bhopal
Subject Preparation of Vision Document for Food Processing in Madhya Pradesh - Department
of Horticulture and Farm Forestry Govt of Madhya Pradesh
Dear Sir
In accordance with your instructions as confirmed in our engagement letter dated 29 January 2013 we are
pleased to submit final Vision Document for the Food Processing Sector in the state of Madhya Pradesh as part
of the deliverable for the above consultancy services This Report constitutes the deliverable indicated in step 4
of the project milestone of the assignment as indicated in the work plan contained in our inception report
We request you not to make copies of this report available to other persons except as described in the Letter of
Engagement and Terms of Business Where provision has been made copies are subject to the conditions
described therein We will not accept any duty of care (whether in contract tort (including negligence) or
otherwise) to any person other than you except under the arrangements described in the Letter of Engagement
and Terms of Business
If you require any clarification or further information please do not hesitate to contact Ajay Kakra on +91-
98713 55503 or email ajaykakrainpwccom
Yours sincerely
Authorised Signatory
Sambitosh Mohapatra
Executive Director
PricewaterhouseCoopers Private Limited Registered office - Plot Y-14 Block EP Sector V Salt Lake Kolkata 700 091 Regional Office - 17th Floor Building 10C DLF Cybercity Phase-II Gurgaon-122002 India
Corporate Identity Number or CIN U74140WB1983PTC036093 Telephone (0124) 3306000 Facsimile (0124) 3306999 wwwpwcin
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 4
Table of Contents
Table of contents
Executive Summary 9
1 Introduction 17
2 Situational Analysis 19
21 Demand-Supply Scenario 20
22 Potential 24
221 Theoretical Processing Potential 24
222 Prioritization of Commodities Crops Sub-sector 27
23 Future processing requirement 34
231 Current level of processing 34
232 Goals targets for future 36
3 Vision 41
31 Vision Statement 41
32 Mission Statement 41
33 Focus areas 41
4 Strategy and Plan of Action
41 Gap analysis of current issues 43
411 Policy and Regulatory Issues 46
412 Infrastructure Issues 66
413 Service Issues 68
42 Areas of Intervention and Suggestions 70
43 Implementation Road Map 72
5 Proposed Projects
51 Project Prioritization Model 79
511 Based on focus areas (key crops and livestock produce) 80
512 Based on (aimed at) addressing constraints and barriers 81
513 Project Evaluation Matrix 84
52 Key Proposed Projects
6 Brief Project Profiles
61 Development of pulses processing cluster in Sagar district 87
611 Context 87
612 Project 87
613 Cost Estimates 91
614 Annual Revenue Streams and Sources Project Benefits 92
615 Implementation Structure 92
43
79
86
87
92
Table of Contents
616 Risk
62 Development of wheat processing cluster at Sehore 95
621 Context 95
622 Project 95
623 Cost Estimates 98
624 Annual Revenue Streams and Sources Project Benefits 99
625 Implementation Structure 99
626 Risk 100
63 Development of paddy processing cluster at Satna 101
631 Context 101
632 Project 101
633 Cost Estimates 104
634 Annual Revenue Streams and Sources Project Benefits 105
635 Implementation Structure 105
636 Risk 106
64 Integrated fruits and vegetable processing facility at Ratlam on PPP model 107
641 Context 107
642 Project 107
643 Cost Estimates 112
644 Annual Revenue Streams and Sources 114
645 Implementation Structure 114
646 Risk 115
65 Vegetable dehydration facility at Neemuch on PPP model 117
651 Context 117
652 Project 117
653 Cost Estimates 120
654 Annual Revenue Streams and Sources 122
655 Implementation Structure 122
656 Risk 123
66 Establishment of modern slaughterhouses on PPP model 125
661 Context 125
662 Project 125
663 Cost Estimates 128
664 Annual Revenue Streams and Sources 128
665 Implementation Structure 128
666 Risk 129
67 Development up-gradation of marketing facilities of the APMCrsquos 131
671 Context 131
672 Project 131
Table of Contents
673 Implementation Structure 133
674 Cost Estimates 134
675 Project Benefits 135
676 Indicative Project Profile for a Model APMC 135
68 Formation of commercial poultry development societies co-operatives 141
681 Context 141
682 Project 141
683 Cost Estimates 144
684 Project Benefits Annual Revenue Streams and Sources 145
685 Implementation Structure 145
686 Risk 146
69 Strengthening of FPOs by facilitating the formation market linkages and capacity building 147
691 Context 147
692 Project 147
693 Cost Estimates 148
694 Project Benefits Annual Revenue Streams and Sources 150
695 Implementation Structure 150
696 Risk 150
610 Establishment of Food Technology institute at Indore 151
6101 Context 151
6102 Project 151
6103 Cost Estimates 153
6104 Annual Revenue Streams and Sources 154
6105 Implementation Structure 154
6106 Risk 154
Table of Contents
Executive Summary
Executive Summary
The progress of agriculture sector in Madhya Pradesh in last couple of years has been impressive where growth
rate was about 18 and contribution of agriculture sector was about 198 in the state economy The state is
fourth largest producer of agricultural produce in India Madhya Pradesh is among the leading producers of
oilseeds pulses spices and horticultural produce In addition the state is rich in livestock resources The agro-
climatic attributes and variety of soils for agriculture production in the state makes it a potential agricultural
production hub of the country This diverse basket of agricultural raw material base and agro-climatic
attributes provides the requisite platform for the state to leverage upon for development of a vibrant food
processing industry
The food processing sector can become important link between two main sectors of the state economy
agriculture and industry This sector can address the major challenges in agriculture such as post-harvest
losses lack of marketing options amp low income of farmers along with providing employment opportunities to
rural population With a view to leverage this potential to augur inclusive growth the Government of Madhya
Pradesh decided to develop a vision document for development of food processing sector in the state
The primary objective of promoting food processing sector is to achieve the overall inclusive growth through
Impetus to rural and thus to state economy
Better benefits to farmers through better demand and price to their produce
Creating linkages between farmers and different stakeholders of value chain
Attracting private sector investment in the state
In order to achieve these objectives and desired outcomes it is important to optimize the use of available
resources and thus necessitates answering the basic questions such as
What to process Focus Crops Commodities and Livestock
Produce
How much and when to be processed Year wise quantity of commodities produce to
be processed
Where to process Suitable Places for development of processing
facilities
While developing a vision or roadmap for development of food processing sector in the state and action plan
thereof the efforts were made to get the answers to these questions
Prioritization of crops commodities and livestock produce
The screening of the major commodities crops sub-sectors in the food processing sector was done based on
three major parameters viz
1 Importance to Economy (state)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 9
Executive Summary
2 Attractiveness of the CommodityCropSub-sector for Undertaking Development
3 Competitive Advantage offered by the CommodityCropSub-sector
For each of the above parameters key indicators were carefully identified which enabled objective screening of
the major cropssubsectors These parameters and indicators assisted in taking a holistic screening of the major
cropssubsectors for prioritizing focus in vision development for food processing in Madhya Pradesh It is
imperative that the development of the food processing sector will need active participation and partnership
between public and the private sector in sub-sectors of food processing having supply strength ease of
operations and consumer demand Therefore the screening parameters and associated indicators are taken into
account considering the perspective amp areas of importance for the public sector (such as importance to economy
indicators and potential for employment generation) and the private sector (such as attractiveness and
competitive advantage indicators) besides looking at consumer demandacceptance
The major crops sub-sectors selected for review and prioritization The overall ranking prioritization of
crops commodities sub-sectors based on above criteria are as follows
Major Commodities Crops Group Category Rank
Gram Pulses 1
Wheat Cereals 2
Milk Livestock Produce 3
Soyabean Oilseeds 4
Rice Cereals 5
Orange Fruits 6
Onion Vegetables
7
Tomato 8
Garlic Spices 9
Green Peas Vegetables 10
Papaya Fruits 11
Poultry Meat Livestock Produce 12
Banana Fruits 13
Potato Vegetables
14
Mustard 15
Meat other than Poultry Livestock Produce 16
Pigeon Pea (Tur) Pulses 17
Maize Cereals 18
Chillies Spices
19
Coriander 20
Guava Fruits
21
Mango 22
Eggs Livestock Produce 23
Sorghum Cereals 24
Lentil (Masoor) Pulses 25
Groundnut Oilseeds 26
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 10
--
-
-
Executive Summary
Future processing requirement
The processing requirement by 2023-24 across commodities or livestock produce depends on
Increase in Production Level
Increase in Consumption Level (both Processed and Unprocessed)
Current Processing Capacity
In order to calculate future processing requirement the growth in production and per capita consumption
during last decade (from 2009-10 to 2011-12) was considered The cumulative current amp future (2023-24)
processing capacity requirement in Madhya Pradesh are as follows
Sr No
Group Sub
Sector
Commodity Produce
Current Processing
Capacity (2011 12) (MT)
Estimated Processing Capacity
Requirement by 2023 24 (MT)
Min Processing Capacity Addition
Required by 2023 24 over Current
Capacity (MT)
1
Cereals
Rice 410340 777972 367632
2 Wheat 3304922 4456812 1151890
3 Maize 46400 -- - -- -
4 Sorghum -- - -- - -- -
5
Oilseeds
Soyabean 8504654 880753 -- -
6 Mustard 310800 462037 151237
7 Groundnut -- - 5001 5001
8
Livestock Produce
Milk 968543 1127365 158821
9 Eggs (Nos) -- - -- - -- -
10 Poultry Meat -- - -- - -- -
11 Other Meat -- - -- - -- -
12 Fish -- - -- - -- -
13
Pulses
Gram 389638 451144 61506
14 Pigeon Pea (Tur)
30559 317316 286757
15 Lentil (Masoor) 20091 41170 21079
16
Fruits
Mango 7858 28565 20707
17 Guava 1045 7206 6161
18 Orange 39 7206 7167
19 Papaya 68 68 -- -
20 Banana 182 182 -- -
21
Vegetables
Green Peas 2390 2390 -- -
22 Tomato 8002 42231 34229
23 Onion 6417 6417 -- -
24 Potato 27213 667560 640347
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 11
--
-
-
Executive Summary
Sr No
Group Sub
Sector
Commodity Produce
Current Processing
Capacity (2011 12) (MT)
Estimated Processing Capacity
Requirement by 2023 24 (MT)
Min Processing Capacity Addition
Required by 2023 24 over Current
Capacity (MT)
25 Chillies 1069 1069 -- -
26 Spices Garlic 6417 6417 -- -
27 Coriander 3208 3208 -- -
due to unavailability of processed consumption data as present processing capacity is more than consumption in 2023-24
Gap analysis of the current issues existing across agriculture value chain
The gap analysis and identification of current issues in food processing sector was done by both primary survey
and secondary research methods The primary survey involved consultation with stakeholders and secondary
survey involved comparing and benchmarking in certain area such as policies taxation and other initiatives
across leading states of the country
Based on diagnostic report the identified gaps are categorized into following heads
Policy and Regulatory
Infrastructure
Services
The issues and concerns raised by relevant stakeholders were categorized under above mentioned heads Most
of them were policy and regulation related issues followed by infrastructure and marketing of agriculture
produce The prevalent issues across agriculture value chain in the state and possible solutions thereof are as
follows
Sr No
Area of Intervention
Interventions Required
Suggestions
1 Policy and Regulatory
Marketing Reforms
Increasing Farmer-Market Linkages
Increasing Processing Activity
Rationalized Taxation
Industrial Policy Changes
Improving Investment Facilitation Governance
Rationalize market fee rates at par with competing states atleast for some commodities such as soyabean wheat rice (detailed study is required)
Abolish levy of market fee on direct marketing of produce to promote farmer-processor linkages
Abolish levy of market fee on contract farming transactions to promote farmer-processor linkages
Abolish levy of market fee on export of commodities (especially wheat rice gram)
Promote establishment of consumer-farmer markets for direct marketing of perishables (fruit and vegetables)
Prepare model contract farming agreements which would become guidelines for farmers and contractor to operate smoothly
Empower farmer producer organizations by promoting formation financial assistance and capacity building to strengthen farmer to market linkages without any third party intervention
Promote formation of poultry development societies co-operatives
Rationalize entry tax rates for some of the categories eg soya based processed products pulses and pulses products wheat products processed products from rice processed products from fruits and vegetables milk
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 12
Executive Summary
Sr No
Area of Intervention
Interventions Required
Suggestions
products spices
Categorize some of the processed food products in VAT schedules in order to make favourable taxation environment for food industry eg fruit and vegetable products spices milk products value added products from soyabean (other than oil and DOC) wheat based tertiary processed products
Exclude soyabean from biodiversity act
Exclude slaughterhouses and meat based processing industries from ineligible industry list of Industrial Promotion Policy
Promote Public-Private Partnership (PPP) mode in following o Fruit and Vegetable Processing o Commercial Poultry Development o Modern Slaughterhouses
Establish strict timelines and actions regarding usage of land allotted for industries
Develop single window clearance system for status tracking and monitoring mechanisms to measure progress with defined accountability and time bound service eg Maha eBiz an online single window application scrutiny and approval portal of Maharashtra Industrial Development Corporation Single window Clearance of Gujarat industrial development Corporation (GIDC)
Reduce simplify and digitize the procedures to bring in greater speed and responsiveness in application scrutiny and approval to set-up an industry in the state
2 Infrastructure
Development of enabling infrastructur e to increase processing activities
Undertake regulated market infrastructure upgradation project where basic infrastructure grading sorting and other facilities would be created andor upgraded
Promote Public-Private Partnership (PPP) in agricultural markets with respect to financing construction operation and management
Undertake development of cluster based processing of specific produce o Gram and other pulses o Wheat o Paddy Rice
Promote establishment of research and development and quality and testing laboratories
Develop feeder roads in rural areas connecting it to major mandi locations
3 Services
Marketing Support
Extension Services
Skill Development
Promote the branding of commodities or produce with high competitive advantage such as wheat basmati rice gram (dollar chana) orange guava aonla pea and garlic eg brands developed by Ministry of Agriculture Govt of Malaysia such as Malaysiarsquos Best Malaysian Farm Accreditation Scheme (SALM) Malaysian Organic Scheme (SOM) etc
Promote Public-Private Partnership (PPP) in extension services
Establish institute imparting education and research in food technology
Introduce skill development courses
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 13
Executive Summary
The clarity on what to process (prioritization of crops) how much amp when to be processed (future processing
requirement) along with the possible solutions for the current issues concerns across value chain formed a
basis to set the future processing targets and vision for the next 10 years
Vision Statement
To become favourable and leading food processing destination in the country and to increase agri-
business activity in the state by increasing the level of processing of
cereals and pulses from 20 to 25
horticultural produce (fruits vegetables and spices) from 07 to 2 and
livestock produce from 12 to 24
by 2024
Mission Statement
Tap production strength and locational advantage with an entrepreneurial touch for better and sustainable
agricultural production and processing
Focus Areas
To accomplish the vision and the mission of the food processing sector in the State highest priority is given to
farmers and processors and entire strategy is based on lsquofarmers and processorsrsquo
State government is determined to continuously strive hard to transform the existing food processing
environment into a vibrant food processing environment It would concentrate on the following key areas
Promote processing cluster formation to improve farmer income and processing capacity in the state
Promote private sector participation through development of processing facilities in PPP mode
Promote and assist formation of cooperatives and societies to increase aggregation of produce and
farmer income thereof
Promote development up-gradation of marketing infrastructure to assist in better price realization to
farmers and ensuring better raw material availability to processors
Address skill gaps through establishing education institutes imparting education and research and
enhance human resource befitting global competition
Key Proposed Projects to achieve the lsquoVision 2024rsquo
Based on focus areas and crops and project prioritization model key projects were short-listed for the
development of food processing sector in the state While short-listing them the conscious effort was made to
identify key areas functions components of value chain which needs to be developed that would have
maximum impact on the respective value chain sub-sector and ultimately food processing as a whole
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 14
Executive Summary
Accordingly the four themes which are most important to strengthen the sector as a whole in the state were
identified and ten key projects covering these themes were proposed These key projects are
1 Processing Capacity Enhancement
a Development of pulses processing cluster in Sagar district
b Development of wheat processing cluster in Sehore district
c Development of paddy processing cluster in Satna district
d Establishment of integrated fruit and vegetable processing facility at Ratlam on PPP model
e Establishment of vegetable dehydration facility at Neemuch on PPP model
f Establishment of modern slaughterhouses on PPP model
2 Marketing Infrastructure Development
a Development up-gradation of marketing facilities of the APMCrsquos
3 Farmer Linkages and Empowerment
a Formation of commercial poultry development societies co-operatives
b Strengthening of FPOs by facilitating the formation market linkages and capacity building
4 Human Resource Development
a Establishment of Food Technology institute at Indore
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 15
Executive Summary
This page is intentionally left blank
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 16
Introduction
1 Introduction
The food processing industry is a key driver to growth of the rural economies On one hand it facilitates in
increasing marketing options reducing post-harvest loss and increasing incomes at the farmer level while on
the other hand it has tremendous income and employment generation potential for the rural poor in general
and for women in particular Given this innate potential to auger inclusive growth the Government of Madhya
Pradesh is keenly focused on identifying opportunities strategies and critical actions that need to be taken to
accelerate investment in and growth of the food processing sector in the state
Madhya Pradesh is the fourth largest producer of agriculture produce in India The state ranks first in the
production of Soyabean Gram Oilseeds and Pulses It is one of the major producers of horticultural produce
such as Orange Onion Banana Potato and Tomato Madhya Pradesh is also among the leading producers of
spice crops such as Garlic Coriander and Chilies In addition the state has a wealth of livestock resources The
agro-climatic attributes and variety of soils for agriculture production in the state makes it a potential
agricultural production hub of the country This diverse basket of agricultural raw material base and agro-
climatic attributes provides the requisite platform for the state to leverage upon for the development of a
vibrant food processing sector
The agro-climatic attributes and variety of soils for agriculture production in the state makes it a potential
production hub This diverse basket of agricultural raw material base and agro-climatic attributes provides the
requisite platform for the state to leverage on for development of a vibrant food processing sector
In addition to the supply strengths Madhya Pradesh could become a preferred investment destination due to
its strategic central location availability of resources and infrastructure The USPrsquos of Madhya Pradesh are
Access to all major Indian states with logistical advantage
Separate waste land policy
Enough scope for enhancement of agricultural productivity by using hybrid seeds and modern farming
techniques
Given these strategic advantages the food processing sector is in its log phase of growth and development A
review of the current scenario of the sector in MP indicates that
Madhya Pradesh is among the leading producers of agricultural horticultural and livestock produce
Therefore it has abundant availability of raw material for processing
Level of processing is comparatively low due to lack of suitable infrastructure in terms of post-harvest
management storage warehousing and other physical infrastructure
The linkage between farmers and subsequent value chain actors such as processors retailers RampD
institutions is currently weak
However government initiatives to promote this sector have shown results over the last decade
The department is making conscious efforts to improve productivity and efficiency across the supply chain The
state government through different departments has various schemes aimed at improving efficiencies across
various supply chain actors with the objective of promoting the horticultural sector in specific and food
processing sector in general
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 17
Introduction
The State Government and the Horticulture Department is in the process of creating an environment for
sustainable development of the Food Processing Industry in the state Further they are open to new and
innovative ideas and are ready to pilot test these ideas for bringing about this change in a radical way
In this context the Department of Horticulture and Farm forestry has decided to prepare a vision document in
order to strategize the investment in food processing industry
Department has engaged PricewaterhouseCoopers Pvt Ltd (ldquoPwCrdquo) to provide consultancy services in the
preparation of ldquoVision document for Food Processing in Madhya Pradeshrdquo
The assignment involves a diagnostic review of the state in food processing sector and formulation of goals that
would translate into the vision for the development of food processing sector in Madhya Pradesh over the next
10 years It also includes designing a strategy and plan of action for the holistic development of food processing
sector
This vision document is the third and final deliverable of the assignment accorded to PwC It is based on
diagnostic review of food processing sector in the state where information was collected through intensive
primary surveys and stake holder consultation and supported by exhaustive desk research of various documents
available in the public domain and made available to PwC by the Department of Horticulture and Farm
Forestry
This report summarizes the strategy and action plan to develop food processing sector in the state with current
status future potential for processing across the sub-sectors along with their prioritization and prevalent issues
constraints faced by stakeholders and profiles of ten important projects which state government may
undertake to develop this sector
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 18
-
Situational Analysis
2 Situational Analysis
The food processing is a large sector which comprises of different sub0-sectors such as fruit and vegetables
cereals pulses oilseeds milk meat and poultry fish and consumer foods (including beverages) Therefore it
becomes important to study underlying factors across these sub-sectors Most of these factors across different
commodities or agricultural and livestock produce were studied during diagnostic review stage the emphasis
was given on projection of current scenario for future requirement
While doing so systematic analysis of important parameters was done and they were categorized in seven major
categories as shown below
Fruits Vegetables
amp Spices
Food Processing
Sector
Confectionary Pacakaged
Consumer Foods amp Beverages
Grains
Pulses amp Oilseeds
Dairy
Meat amp Poultry
Fish
bullDenotes supply side for the sector Production
bullDenotes demand side of the sector
Consumption
bullDenotes potential raw material availability and priority for Surplus Potential processing
bullDenotes current processing Current capacitry and level of processing Processing
bullDenotes requirement of processing to become self sufficient
Targets
In order to analyse current scenario of food processing sector following steps were followed which are
described in this section in detail
Demand Supply Scenario
Potential for Processing
Future Processing Requirement
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 19
Situational Analysis
21 Demand-Supply Scenario
It is important to consider the consumer preferences and the pattern of changes over the years while estimating
the potential for processing of a particular commodity The demand for a particular commodity is one of the
indicators of consumer preference and it depicts the possibility of growth of the activities such as production
and processing related to that particular commodity
Here the demand for a particular commodity is calculated by using recent consumption data compiled by
NSSO (National Sample Survey Organization) during 66th round in the year of 2009-10 The quantity wise per
capita consumption figures across the commodities are used The consumption of processed value added
products is converted into the equivalent basic constituent commodity in order to arrive at a raw material
consumption to facilitate the comparison with other parameters such as production which will further help to
estimate the potential Furthermore the consumption is categorized in the form of primary (or unprocessed)
secondary and tertiary processed products Table 1 depicts the consumption quantities of different
commodities
Table 1 Per capita consumption of different commodities in Madhya Pradesh
Commodity Category
Per capita consumption in the form of
Unprocessed Primary processed products
(Kgmonth)
Secondary processed products (Kgmonth)
Tertiary processed products (Kgmonth)
Rural Urban Rural Urban Rural Urban
Wheat 8068 7271 0256 0770
Rice 2130 1720 0045 0160
Maize 0599 0043
Sorghum 0274 0048
Soyabean 0091^ 0132^
Mustard 0155^ 0145^
Groundnut 0004^ 0033^
Gram 0045 0024 0130 0113 0108 0154
Pigeon Pea (Tur) 0344 0511
Lentil (Masoor) 0083 0079
Major Fruits 0830 1477 0005 0017
Major Vegetables 2983 3459 0009 0044
Major Spices 0189 0223
Milk 3999 4814 0079 0075
Eggs (Nosmonth) 0673 1333
Poultry Meat 0051 0074
Meat excluding poultry 0059 0095
Fish 0088 0043
Source NSSO 66th Round (2009-10) PwC Analysis
(includes Orange Guava Papaya Banana and Mango includes Peas Onion Potato and Tomato includes Garlic Coriander and
Chilli ^in the form of oil)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 20
Situational Analysis
Figure 1 Demand and Supply of major commodities in Madhya Pradesh (2011-12)
MT
15000000
12703200
12000000
71
833
78
37
478
55
894
68
2486
07 18
239
59
81
490
00
62
806
00
32
903
00
22
273
00
Wheat Milk Soyabean Gram Rice
9000000
6000000
3000000
0
Demand (MT) Supply (MT)
6549
02
11
680
68
5375
80
5953
07
3879
93
1326
24
7451
70
577
81
1842
99
19
574
91
18
166
84
13
791
74
13
495
88
12
874
00
8696
00
7981
00
6474
86
6089
00
0
500000
1000000
1500000
2000000
2500000
Mt
or
Th
ousands
Onion Potato Banana Tomato Maize Mustard Eggs Orange Sorghum
Demand (MT or Thousands) Supply (MT or Thousands)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 21
Situational Analysis
500000
452207 614
99
104
65
3401
66
1034
17
557
35
947
40
711
51
974
34
843
71
340
29
658
31
600
65
499
66
3446
00
3342
00
2749
04
2700
00
2553
04
2300
00
1750
71
935
70
820
00
754
04
250
00
120
00
0
100000
200000
300000
400000
MT
Demand (MT) Supply (MT)
Source Department of Agriculture and Cooperation Govt of India NSSO 66th Round PwC analysis
From above figures it is evident that the state is self-sufficient in terms of catering the demand for most of the
commodities categories However in case of Pigeon Pea (Tur) Poultry Meat and Meat other than poultry meat
the state is not self-sufficient to cater the demand for these commodities categories Therefore there is
potential for production of poultry meat (poultry raring) and meat other than poultry (slaughtering) more than
their processing as the consumption across these categories is mostly in the unprocessed form eg the live
wet market share of poultry meat and meat other than poultry is more than that of processed form Whereas in
case of Pigeon Pea (Tur) there is both production as well as processing potential as the whole consumption of
Pigeon Pea is in the form of splits (dal) which requires secondary processing The Table 2 shows the type of
potential (production processing or both) across all major commodities categories based on demand-supply
scenario only Whereas the detailed quantity wise processing potential across these commodities categories is
discussed in section 22
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 22
-
Situational Analysis
Table 2 Type of potential based on Demand-Supply scenario of commodities (2011-12)
Sr No
Group Commodity Type of Potential based on Demand Supply
scenario
1
Cereals
Rice Possibility of Processing Potential
2 Wheat Possibility of Processing Potential
3 Maize Possibility of Processing Potential
4 Sorghum Possibility of Processing Potential
5
Oilseeds
Soyabean Possibility of Processing Potential
6 Mustard Possibility of Processing Potential
7 Groundnut Possibility of Processing Potential
8
Livestock Produce
Milk Possibility of Processing Potential
9 Eggs Possibility of Processing Potential
10 Poultry Meat Production Potential (Poultry Raring)
11 Meat other than poultry Production Potential (Slaughtering)
12 Fish Possibility of Processing Potential
13
Pulses
Gram Possibility of Processing Potential
14 Pigeon Pea (Tur) Production amp Possibility of Processing Potential
15 Lentil (Masoor) Possibility of Processing Potential
16
Fruits
Mango Possibility of Processing Potential
17 Guava Possibility of Processing Potential
18 Orange Possibility of Processing Potential
19 Papaya Possibility of Processing Potential
20 Banana Possibility of Processing Potential
21
Vegetables
Green Peas Possibility of Processing Potential
22 Tomato Possibility of Processing Potential
23 Onion Possibility of Processing Potential
24 Potato Possibility of Processing Potential
25
Spices
Chillies Possibility of Processing Potential
26 Garlic Possibility of Processing Potential
27 Coriander Possibility of Processing Potential
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 23
Situational Analysis
22 Potential
221 Theoretical Processing Potential
The demand-supply scenario gave the broad picture of possibility of processing potential of each commodity
However it is merely the difference between production and consumption (surplus) of a commodity The
present processing capacity in the state is another major factor which uses this surplus and thus decides the
possibility of accommodating new processing units in the state
Moreover there are different factors such as processing requirement (100 in case of oilseeds and some of the
pulses) post-harvest losses trading business varieties available etc which decides the suitability and need of
raw material for processing Therefore it is important to consider these all factors while calculating the
theoretical processing potential of a commodity In other words it is important to estimate the potential
suitable raw material availability in the state and to decide on the achievable targets for future
So based on current production consumption harvest amp post-harvest losses and current processing capacity
in the state the potential raw material available for processing is calculated While doing so following
assumptions points were considered
1 The net minimum available production of commodities and livestock produce is calculated by deducting the harvest amp post-harvest losses1 from production figures In case the post-harvest losses figures which are available in the form of a range the upper limit is considered in order to get net minimum raw material availability for consumption
2 The demandconsumption for particular commodity and livestock products in Madhya Pradesh is calculated using available per capita consumption figures from recent NSSO reports The quantity of value added products consumed is converted into the equivalent basic constituent commodities and livestock produce
3 The present organized processing capacity is taken in the form of commodity and livestock produce equivalent to its original form These processing facilities are assumed to be working at 70 utilization Also it is assumed that Small Scale Industries (SSIs) contributes 40 of the total value addition and thus to processing capacity Due to unavailability of data present processing capacity in unorganized sector is not considered
4 In order to negate the effect of raw material going out and coming into the state it is assumed that the raw material available in the state is used by the local industry and the unmet demand of raw material by local industry is catered by raw material procured from the neighbouring or other states
5 It is assumed that the locally (within the state) produced value added products first cater to the demand within the state
6 It is assumed that the local demand for processed products should be first satisfied by local industry 7 The present gap of demand and supply of each commodity is used for calculating the theoretical
potential of raw material that can be converted into different products by processing 8 In order to compare the potential of processing and value addition the commodities and livestock
products are converted in the form of value using farm gate or mandi prices
The theoretical processing potential based on above rationale and assumptions is shown in Table 3
1 Devised by Central Institute of Post-Harvest Engineering amp Technology (CIPHET) in the report on ldquoESTIMATION OF HARVEST AND POST HARVEST LOSSES OF MAJOR CROPS AND LIVESTOCK PRODUCE IN INDIArdquo a comprehensive study instituted by ICAR undertaken by AICRP on PHT on national level and submitted to the Parliamentary Standing Committee on Agriculture (PSCA) in September 2010
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 24
-
Situational Analysis
Table 3 Estimated theoretical processing potential of different commodities in Madhya Pradesh (2011-12)
Sr No
Group Commodity Production
(MT or Nos)
Harvest amp Post
harvest Losses
(MT or Nos)
Net Available
Production
(MT or Nos)
Consumption
(MT or Nos)
Present Processing
Capacity
(MT or Nos)
Percentage of Processing Required
before Consumption
Production Potential
(MT or Nos)
Processing Potential
(MT or Nos)
1
Cereals
Rice 2227300 133638 2093662 1823959 410340 100 --- 1683322
2 Wheat 12703200 762192 11941008 7183378 3304922 --- --- 1799331
3 Maize 1287400 77244 1210156 387993 46400 --- --- 775763
4 Sorghum 608900 36534 572366 184299 0 --- --- 388067
5
Oilseeds
Soyabean 6280600 376836 5903764 447341 8504654 100 --- ---
6 Mustard 869600 52176 817424 331561 310800 100 --- 506624
7 Groundnut 344600 20676 323924 26164 0 100 --- 323924
8
Livestock Produce
Milk 8149000 65192 8083808 3860291 968543 --- --- 3324869
9 Eggs (Nos) 798100000 29529700 768570300 745170490 0 --- --- 23399810
10 Poultry Meat 12000 444 11556 49966 0 --- 38410 ---
11 Meat other than poultry 25000 575 24425 60065 0 --- 35640 ---
12 Fish 75404 5203 70201 65831 0 --- --- 4370
13
Pulses
Gram 3290300 200708 3089592 248607 389638 --- --- 2665806
14 Pigeon Pea (Tur) 334200 20386 313814 340166 30559 100 26352 283255
15 Lentil (Masoor) 230000 14030 215970 71151 20091 100 --- 195879
16
Fruits
Mango 175071 22237 152834 97434 7858 --- --- 57699
17 Guava 255304 45910 209394 94740 1045 --- --- 114767
18 Orange 647486 40771 606715 57781 39 --- --- 550053
19 Papaya 274904 20316 254588 103417 68 --- --- 151103
20 Banana 1379174 91018 1288156 537580 182 --- --- 750394
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 25
-
Situational Analysis
Sr No
Group Commodity Production
(MT or Nos)
Harvest amp Post
harvest Losses
(MT or Nos)
Net Available
Production
(MT or Nos)
Consumption
(MT or Nos)
Present Processing
Capacity
(MT or Nos)
Percentage of Processing Required
before Consumption
Production Potential
(MT or Nos)
Processing Potential
(MT or Nos)
21
Vegetables
Green Peas 452207 46601 405606 61499 2390 --- --- 341717
22 Tomato 1349588 167360 1182228 595307 8002 --- --- 586346
23 Onion 1957491 146725 1810766 654902 6417 --- --- 1149447
24 Potato 1816684 163475 1653209 1168068 27213 --- --- 623050
25
Spices
Chillies 93570 5561 88009 84371 1069 --- --- 2568
26 Garlic 270000 16085 253915 55735 6417 --- --- 191763
27 Coriander 82000 5983 76017 34029 3208 --- --- 38780
Source Department of Agriculture and Cooperation Govt of India Madhya Pradesh Agriculture Economic Survey Report 2013 CIPHET NSSO 66th Round Department of Commerce Industry amp Employment
Govt of Madhya Pradesh PwC analysis
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 26
Situational Analysis
222 Prioritization of Commodities Crops Sub-sector
2221 Need
The above Table 3 shows the potential quantity of raw material that can be converted into value added products
through processing It does not mean that higher the quantity higher is the potential of processing for that
particular commodity category The primary objective of promoting food processing sector is to achieve the
overall inclusive growth through
Impetus to rural and thus to state economy
Better benefits to farmers through better demand and price to their produce
Creating linkages between farmers and different stakeholders of value chain
Attracting private sector investment in the state
Therefore it becomes imperative to consider the overall potential of a commodity category (sub-sector of food
processing sector) on the basis criteria which is in line with above stated objectives The methodology for short
listing or prioritising the commodities crops sub-sectors is described below
2222 Screening Parameters and Indicators
The screening of the major commodities crops sub-sectors in the food processing sector was done based on
three major parameters viz
1 Importance to Economy (state)
2 Attractiveness of the CommodityCropSub-sector for Undertaking Development
3 Competitive Advantage offered by the CommodityCropSub-sector
For each of the above parameters key indicators were carefully identified which will enable objective screening
of the major cropssubsectors on the above criteria The screening parameters and the respective indicators for
each major cropssubsector are listed below
Screening Parameters Indicators
Importance to Economy (state)
1 Value of production as percentage of GSDP (Gross State Domestic Product)
2 Percentage contribution to dietary energy requirement
3 Estimated farmerindividual involved (primarily in the production side)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 27
-
Situational Analysis
Screening Parameters Indicators
Attractiveness of Commodity Crop Sub-
sector
4 Private sector involvement
Estimated number of LMIrsquos (Large amp Medium Industries) and SSIrsquos (Small Scale Industries)
Estimated number of people engaged
5 Estimated potential for processing (value addition) or production in value terms
6 Estimated potential for employment generation
Competitive Advantage
7 Percentage contribution to national production
8 Percentage growth in supply (last 5 years)
9 Percentage growth in consumption (decadal)
10 Percentage growth in consumer expenditure (decadal)
The above parameters and indicators will assist in taking a holistic screening of the major cropssubsectors for
prioritizing focus in vision development for food processing in Madhya Pradesh It is imperative that the
development of the food processing sector will need active participation and partnership between public and
the private sector in sectors having supply strength ease of operations and consumer demand Hence the
screening parameters and associated indicators take into account the perspective and areas of importance for
the public sector (such as importance to economy indicators and potential for employment generation) and the
private sector (such as attractiveness and competitive advantage indicators) besides looking at consumer
demandacceptance
2223 Major Crops Commodities Sub-sectors
The major crops sub-sectors selected for review and prioritization are as follows Please note that due
unavailability of data very low production base and low consumption the fish category is not considered for
prioritization and ranking process
Sr No Sub sectors Major Commodities Crops (For Review and
Prioritization)
1 Rice
2 Wheat
3 Cereals
Maize
4 Sorghum
5 Soyabean
6 Oilseeds Mustard
7 Groundnut
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 28
-
Situational Analysis
Sr No Sub sectors Major Commodities Crops (For Review and
Prioritization)
8
Livestock Produce
Milk
9 Eggs
10 Poultry Meat
11 Meat other than poultry
12
Pulses
Gram
13 Pigeon Pea (Tur)
14 Lentil (Masoor)
15
Fruits
Mango
16 Guava
17 Orange
18 Papaya
19 Banana
20
Vegetables
Green Peas
21 Tomato
22 Onion
23 Potato
24
Spices
Chillies
25 Garlic
26 Coriander
2224 Calculation of Score and Ranking Prioritization
The major cropssubsectors were screened and prioritized based on a weighted average score analysis The
process involved calculation of Score for the major cropssubsectors for each of the ten selected indicators The
score (X1 X2 X10) for each of the above ten indicators across the major cropssubsectors was individually
calculated based on primary and secondary sources of information Also each of the above indicators in the
three selected parameters is assigned a weight (5 10 15) for arriving at a Final Score (X1 weight) for the
major cropssubsectors The weights for each of the indicators were assigned based on industry validation
expert opinion stakeholder interactions and our understanding of the sector through primary and secondary
research and analysis The Score for the major cropssubsectors for each of the ten indicators was multiplied
with the respective weights of the indicators for arriving at the Final Score for a cropsubsector for an indicator
The sum of all Final Scores across the ten indicators will provide the Overall Score for a cropsubsector
At the end of the analysis each of the major cropssubsectors evaluated has received an Overall Score out of a
maximum score of 100 The crops subsectors were ranked based on the Overall Score received The higher the
rank for a cropsubsector better are its potential for improving the food processing sector in the state in the
short and medium term and hence the need to focus efforts towards its development in the Food Processing
Vision for Madhya Pradesh
A summary of the approach of calculation of Overall Score and Ranking score on the selected ten indicators for
the above major cropssubsectors is depicted in Figure 2 below
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 29
Situational Analysis
Figure 2 Approach for calculation of Overall Score and Ranking for prioritization
Source PwC Analysis
The results of the weighted average score analysis of the above major cropssubsectors based on the selection
parameters and associated indicators is shown in Table 4 Though this methodology gives soyabean a score of
4271 with 4th priority for processing it should be noted that as there is no potential (estimated) for further
processing of soyabean in the state the decision to prioritize the sector would be taken subjectively Also as
there is no current processing of egg poultry meat and meat excluding poultry their potential (estimated) is
considered as production potential (estimated) and therefore the values of dependent parameters such as
current private sector involvement employment potential (estimated) etc indicates the resultant of production
potential (estimated) than that of processing
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 30
- - - - - -
- -
Situational Analysis
Table 4 Comparison and prioritization of selected commodities sub-sectors of food processing in Madhya Pradesh
Parameter Weight Rice Wheat Maize Sorghum Soyabean Mustard Groundnut Milk Poultry (Eggs)
Poultry (Meat)
Meat Excluding
Poultry Gram
Pigeon Pea
Lentil
IMPORTANCE TO ECONOMY
Value of Production as Percentage of GSDP
10 21 94 066 038 82 110 048 100 016 008 018 40 063 038
Percentage Contribution to Dietary Energy Requirement
10 100 73 073 073 051 073 037 330 013 009 016 087 009 006
Estimated Farmer Involvement
10 29 86 152 069 100 138 038 079 088 237 154 537 094 109
ATTRACTIVENESS
Private Sector Involvement 10 29 49 048 00 100 13 00 27 14 20 44 67 066 043
Estimated Potential for Processing Production (value INR)
15 60 49 15 09 00 23 17 150 002 09 10 118 20 12
Estimated Potential for Employment Generation
10 28 05 48 24 00 04 02 29 001 07 02 100 013 10
COMPETITIVE ADVANTAGE
Percent Contribution to National Production
10 04 24 12 20 100 26 10 46 00 01 02 83 24 37
Percentage Growth in Supply (Over last 5 yrs)
10 25 39 08 01 09 23 36 13 14 10 14 33 32 02
Percentage Growth in Consumption (Decadal)
5 09 04 03 01 05 03 14 05 092 23 08 05 032 06
Percentage Growth in Consumer Expenditure (Decadal)
10 07 21 10 18 26 21 19 33 426 83 47 39 264 14
OVERALL WEIGHTED AVERAGE SCORE
100 2805 4438 1232 887 4271 1446 440 4424 912 1787 1445 5465 1240 880
RANKING OF SUB-SECTOR 5 2 18 24 4 15 26 3 23 12 16 1 17 25
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 31
Situational Analysis
Parameter Weight Mango Guava Orange Papaya Banana Green Peas
Tomato Onion Potato Chilli Garlic Coriander
IMPORTANCE TO ECONOMY
Value of Production as Percentage of GSDP
10 020 024 118 015 060 050 074 086 083 024 067 019
Percentage Contribution to Dietary Energy Requirement
10 005 007 020 007 044 024 006 013 058 003 009 003
Estimated Farmer Involvement 10 003 003 008 002 004 008 010 016 016 010 011 031
ATTRACTIVENESS
Private Sector Involvement 10 031 015 007 015 015 027 042 010 029 020 010 041
Estimated Potential for Processing Production (value INR)
15 02 04 37 03 12 14 12 18 10 002 18 03
Estimated Potential for Employment Generation
10 01 04 21 03 28 15 30 43 08 002 07 04
COMPETITIVE ADVANTAGE
Percent Contribution to National Production
10 02 20 40 120 09 23 14 22 09 143 43 299
Percentage Growth in Supply (Over last 5 yrs)
10 39 08 57 44 34 48 100 78 60 44 16 34
Percentage Growth in Consumption (Decadal)
5 06 06 50 37 09 16 07 05 01 08 16 05
Percentage Growth in Consumer Expenditure (Decadal)
10 42 57 46 99 53 75 43 49 44 46 100 32
OVERALL WEIGHTED AVERAGE SCORE
100 984 1041 2663 2023 1578 2029 2193 2279 1509 1176 2086 1164
RANKING OF SUB-SECTOR 22 21 6 11 13 10 8 7 14 19 9 20
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 32
Situational Analysis
The overall ranking prioritization of crops commodities sub-sectors is as follows
Major Commodities Crops Group Category Rank
Gram Pulses 27
Wheat Cereals 28
Milk Livestock Produce 29
Soyabean Oilseeds 30
Rice Cereals 31
Orange Fruits 32
Onion Vegetables
33
Tomato 34
Garlic Spices 35
Green Peas Vegetables 36
Papaya Fruits 37
Poultry Meat Livestock Produce 38
Banana Fruits 39
Potato Vegetables
40
Mustard 41
Meat other than Poultry Livestock Produce 42
Pigeon Pea (Tur) Pulses 43
Maize Cereals 44
Chillies Spices
45
Coriander 46
Guava Fruits
47
Mango 48
Eggs Livestock Produce 49
Sorghum Cereals 50
Lentil (Masoor) Pulses 51
Groundnut Oilseeds 52
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 33
Situational Analysis
23 Future processing requirement
231 Current level of processing
The present level of processing of a commodity or livestock produce is calculated by using following data
1 Capacity of present processing units ndash Converted into commodity or livestock produce equivalent
quantity
2 Production of a commodity or livestock produce
The level of processing is estimated by the formula
Commodity or Livestock Produce Equivalent Quantity
The Level of Processing () = -----------------------------------------------------------------------------
Production of Commodity or Livestock Produce
000
000
000
000
1189
391
114
238
150
059
033
053
449
041
001
002
001
000
874
914
1184
000
360
Fish
Meat (Non-Poultry)
Poultry Meat
Eggs
Milk
Coriander
Chillies
Garlic
Potato
Tomato
Onion
Green Peas
Mango
Guava
Banana
Papaya
Orange
Groundnut
Mustard
Soyabean
Lentil (Masoor)
Pigeon Pea (Tur)
Gram
Sorghum
Maize
Rice
Wheat
Cereals (Major)
224
Pulses (Major)
114
Oilseeds (Major)
1147
Fruits (Major)
03
Vegetables (Major)
08
Spices (Major)
24
Livestock Produce
0 2 4 6 8 10 12 14 34 114 134
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 34
Situational Analysis
As per above formula the level of processing across the commodities or livestock produce and their groups is
shown in Table 5 below
Table 5 Estimated level of processing of different commodities and livestock produce in Madhya Pradesh (2011-12)
Sr No
Category Commodity
Produce
Production
(MT or Nos)
Present Processing Capacity (at
70 utilization level)
Level of Processing
(Commodity)
Level of Processing (Category)
1
Cereals
Wheat 12703200 3304922 2602
2236 2 Rice Paddy 2227300 410340 1842
3 Maize 1287400 46400 360
4 Sorghum 608900 0 000
5
Pulses
Gram 3290300 389638 1184
1142 6 Pigeon Pea (Tur) 334200 30559 914
7 Lentil (Masoor) 230000 20091 874
8
Oilseeds
Soyabean 6280600 8504654 13541 11762
or 2560 (except
Soyabean)
9 Mustard 869600 310800 3574
10 Groundnut 344600 0 000
11
Fruits
Orange 647486 39 001
034
12 Papaya 274904 68 002
13 Banana 1379174 182 001
14 Guava 255304 1045 041
15 Mango 175071 7858 449
16
Vegetables
Green Peas 452207 2390 053
079 17 Onion 1957491 6417 033
18 Tomato 1349588 8002 059
19 Potato 1816684 27213 150
20
Spices
Garlic 270000 6417 238
24021 Chillies 93570 1069 114
22 Coriander 82000 3208 391
23
Livestock Produce
Milk 8149000 968543 1189 1189
24 Eggs (Nos) 798100000 0 000
000 25 Poultry Meat 12000 0 000
26 Meat other than poultry 25000 0 000
27 Fish 75404 0 000
Source Department of Agriculture and Cooperation Govt of India Madhya Pradesh Agriculture Economic Survey Report 2013
Department of Commerce Industry amp Employment Govt of Madhya Pradesh PwC analysis
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 35
Situational Analysis
From above table it can be inferred that the level of processing is highest in oilseeds category especially due to
huge soyabean crushing capacity whereas lowest in livestock produce category excluding milk It is also found
that the level of processing is negligible or low in fruits and vegetable category despite of huge production base
similar to that of spices category It suggests there is considerable potential for value addition across these
categories especially in fruits and vegetables The current potential across these commodities or produce is
described in detail in section 22
There are some commodities which require almost upto 100 processing before consumption such as paddy
pulses and oilseeds This minimum processing requirement falls under secondary processing viz milling
crushing and refining operations However it is found that the level of processing in these commodities
categories is comparatively low which suggests that the raw material may be sent outside the state for
processing and final product is imported in the state for domestic consumption Therefore there is potential and
urgent need to process these specific commodities categories within the state in order to become self-
sufficient to cater the local demand
232 Goals targets for future
The processing requirement by 2023-24 across commodities or livestock produce depends on
Increase in Production Level
Increase in Consumption Level (both Processed and Unprocessed)
Current Processing Capacity
In order to calculate future processing requirement we have considered the growth in production and per capita
consumption during last decade (from 2009-10 to 2011-12) While doing we have assumed following
The net minimum available production of commodities and livestock produce is calculated by deducting the harvest amp post-harvest losses2 from production figures In case the post-harvest losses figures which are available in the form of a range the upper limit is considered in order to get net minimum raw material availability for consumption
The demandconsumption for particular commodity and livestock products in Madhya Pradesh is calculated using available per capita consumption figures from recent NSSO reports
The quantity of value added products consumed is converted into the equivalent basic constituent commodities and livestock produce
The present organized processing capacity is taken in the form of commodity and livestock produce equivalent to its original form These processing facilities are assumed to be working at 70 utilization Also it is assumed that Small Scale Industries (SSIs) contributes 40 of the total value addition and thus to processing capacity Due to unavailability of data present processing capacity in unorganized sector is not considered
In order to negate the effect of raw material going out and coming into the state it is assumed that the raw material available in the state is used by the local industry and the unmet demand of raw material by local industry is catered by raw material procured from the neighbouring or other states
It is assumed that the locally (within the state) produced value added products first cater to the demand within the state
It is assumed that the local demand for processed products should be first satisfied by local industry
The present gap of demand and supply of each commodity is used for calculating the theoretical potential of raw material that can be converted into different products by processing
The projected production and per capita consumption across commodities or livestock produce is shown in
Table 6
2 Devised by Central Institute of Post-Harvest Engineering amp Technology (CIPHET) in the report on ldquoESTIMATION OF HARVEST AND POST HARVEST LOSSES OF MAJOR CROPS AND LIVESTOCK PRODUCE IN INDIArdquo a comprehensive study instituted by ICAR undertaken by AICRP on PHT on national level and submitted to the Parliamentary Standing Committee on Agriculture (PSCA) in September 2010
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 36
-
--
-
Situational Analysis
Table 6 Estimated theoretical processing capacity requirement across different commodities in Madhya Pradesh (2023-24)
Sr No
Group Commodity
Estimated Production
(MT or Nos)
Harvest amp Post
harvest Losses
(MT or Nos)
Net Available
Production
(MT or Nos)
Estimated Consumption
(MT or Nos)
Current Processing
Capacity (2011 12)
(MT or Nos)
Estimated Processing
Capacity Requirement by
2023 24
(MT or Nos)
Min Processing Capacity Addition
Required by 2023 24 over
Current Capacity
(MT or Nos)
28
Cereals
Rice 3096116 185767 2910349 777972 410340 777972 367632
29 Wheat 31242124 1874527 29367596 10016554 3304922 4456812 1151890
30 Maize 935069 56104 878965 182794 46400 -- - -- -
31 Sorghum 645754 38745 607009 128945 -- - -- - -- -
32
Oilseeds
Soyabean 11718007 703080 11014927 880753 8504654 880753 -- -
33 Mustard 1871116 112267 1758849 462037 310800 462037 151237
34 Groundnut 522493 31350 491144 5001 -- - 5001 5001
35
Livestock Produce
Milk 13704845 109639 13595206 6627713 968543 1127365 158821
36 Eggs (Nos) 838926231 31040271 807885961 1860759371 -- - -- - -- -
37 Poultry Meat 53481 1979 51503 249427 -- - -- - -- -
38 Meat other than poultry 133109 3062 130047 125362 -- - -- - -- -
39 Fish 104928 7240 97688 93291 -- - -- - -- -
40
Pulses
Gram 4785056 291888 4493168 469105 389638 451144 61506
41 Pigeon Pea (Tur) 472103 28798 443305 317316 30559 317316 286757
42 Lentil (Masoor) 218112 13305 204807 41170 20091 41170 21079
43
Fruits
Mango 596179 75724 520455 195245 7858 28565 20707
44 Guava 513754 92386 421368 167077 1045 7206 6161
45 Orange 2881844 181462 2700381 665249 39 7206 7167
46 Papaya 2846041 210331 2635710 833437 68 68 -- -
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 37
-
--
-
Situational Analysis
Sr No
Group Commodity
Estimated Production
(MT or Nos)
Harvest amp Post
harvest Losses
(MT or Nos)
Net Available
Production
(MT or Nos)
Estimated Consumption
(MT or Nos)
Current Processing
Capacity (2011 12)
(MT or Nos)
Estimated Processing
Capacity Requirement by
2023 24
(MT or Nos)
Min Processing Capacity Addition
Required by 2023 24 over
Current Capacity
(MT or Nos)
47 Banana 4026120 265703 3760417 1408227 182 182 -- -
48
Vegetables
Green Peas 8560527 882179 7678348 40783 2390 2390 -- -
49 Tomato 10680674 1324489 9356185 1138059 8002 42231 34229
50 Onion 16909131 1267432 15641699 1214403 6417 6417 -- -
51 Potato 8407304 756535 7650769 1807729 27213 667560 640347
52
Spices
Chillies 525868 31254 494614 188321 1069 1069 -- -
53 Garlic 1071598 63840 1007757 271562 6417 6417 -- -
54 Coriander 206502 15066 191436 74315 3208 3208 -- -
Source Department of Agriculture and Cooperation Govt of India Madhya Pradesh Agriculture Economic Survey Report 2013 CIPHET NSSO 66th Round Department of Commerce Industry amp Employment
Govt of Madhya Pradesh PwC analysis (due to unavailability of processed consumption data as present processing capacity is more than consumption in 2023-24)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 38
1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 9 1010 1111 1212 1313 1414 1515 1616 1717 1818 1919 2020 2121 2222 2323 2424 2525 2626 2727
5000
5500
6000
6500
Situational Analysis In
Th
ou
sa
nd
MT
or
La
kh
No
s
(fo
r E
gg
s) 8000
6000
4500
4000
3500
3000
2500
2000
1500
1000
500
0
Figure 3 Cumulative current and future (2023-24) processing capacity requirement and maximum processing potential in Madhya Pradesh
18000
14000
Wh
eat
Ric
e
Ma
ize
So
rgh
um
Gra
m
Pig
eon
Pea
(T
ur)
Le
nti
l (M
aso
or)
So
ya
be
an
Mu
sta
rd
Gro
un
dn
ut
Ora
ng
e
Pa
pa
ya
Ba
na
na
Gu
av
a
Ma
ng
o
Gre
en P
ea
s
On
ion
To
ma
to
Po
tato
Ga
rlic
Ch
illi
es
Co
ria
nd
er
Mil
k
Eg
gs
Po
ult
ry M
eat
Oth
er
Mea
t
Fis
h
Est Max Potential by 2023-24 Est Req Cap By 2023-24 Current Max Potential (2011-12) Current processing Capacity (2011-12)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 39
Situational Analysis
From this table it can be concluded that there is need to increase the processing of following categories
Absolute requirement of increased processing capacity
bullCereals bullPulses bullFruits and Vegetables bullMilk
bullSpices bullFish
Availability of raw material for processing but no requirement for increased processing
bullPoultry Meat bullEggs bullOther Meat
Absolute requirement of increased production
bullSoyabean
Commodity with excess processing capacity
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 40
Vision
3 Vision
Madhya Pradesh with the second largest geographical area in the country is one of the leading states in
Agriculture Of late it has acquired significant importance in the field of Horticulture and is now among the
leading States in terms production of Fruits (Mango Orange Guava) Vegetables and Spices The State is
looking to march ahead with renewed vigour to face complex challenges and to harness domestic and global
opportunities for the welfare of the farmers consumers and other stakeholders in the supply chain The efforts
would be to become a leading state in the country which is responsive vibrant and sensitive to the needs of its
stakeholders Food processing one of the most important value addition activity connects all the stakeholders
and can play a vital role in accomplishing these objectives Therefore State government has decided to give
impetus to the sector and prepare a vision for way forward
31 Vision Statement
To become favourable and leading food processing destination in the country and to increase agri-business
activity in the state by increasing the level of processing of
cereals and pulses from 20 to 25
horticultural produce (fruits vegetables and spices) from 07 to 2 and
livestock produce from 12 to 24
by 2024
32 Mission Statement
Tap production strength and locational advantage with an entrepreneurial touch for better and sustainable
agricultural production and processing
33 Focus areas
To accomplish the vision and the mission of the food processing sector in the State highest priority is given to
farmers and processors and entire strategy is based on lsquofarmers and processorsrsquo
State government is determined to continuously strive hard to transform the existing food processing
environment into a vibrant food processing environment It would concentrate on the following key areas
Promote processing cluster formation to improve farmer income and processing capacity in the state
Promote private sector participation through development of processing facilities in PPP mode
Promote and assist formation of cooperatives and societies to increase aggregation of produce and
farmer income thereof
Promote developmentupgradation of marketing infrastructure to assist in better price realization to
farmers and ensuring better raw material availability to processors
Address skill gaps through establishing education institutes imparting education and research and
enhance human resource befitting global competition
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 41
Vision
This page is intentionally left blank
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 42
Strategy and Plan of Action
4 Strategy and Plan of Action
Madhya Pradesh could be a leading destination for food processors and can act as a processing hub owing to
several strategic reasons along with statersquos production strength which has been described in the previous
sections
Currently state government is eying at this opportunity and is trying to extend support to interested players in
every possible way through investment promotion assistance tax exemptions agricultural reforms interest
subsidies concessions on land development of support infrastructure etc However the growth rate of food
processing activity in state is still not reflecting the efforts put in by the government Reasons could be several
and these need to be identified and addressed in a manner to induce confidence in the investors and bring out
desired results
41 Gap analysis of current issues
The gap analysis and identification of current issues in food processing sector was done by both primary survey
and secondary research methods The primary survey involved consultation with stakeholders and secondary
survey involved comparing and benchmarking in certain area such as policies taxation and other initiatives
across leading states of the country
Based on diagnostic report the identified gaps are categorized into following heads
Policy and Regulatory
Infrastructure
Services
The issues and concerns raised by relevant stakeholders were categorized under above mentioned heads Most
of them were policy and regulation related issues followed by infrastructure and marketing of agriculture
produce
The indicative agriculture value chain and the prevalent issues across it are shown in Figure 4 and Figure 5
respectively
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 43
--
-
Strategy and Plan of Action
Figure 4 Indicative agriculture value chain
Farmers Government
bullSeeds bullAgrochemicals bullFertilizers bullExtension Services
Farmers Co operatives FPOs
Pvt Players Government
bullCrop Cultivation bullAnimal Husbandry bullAllied Activities bullRampD
Farmers Traders Co operatives
FPOs Pvt Players Government
bullMarkets (Mandis) bullWarehouses bullCold Storages
Traders Processors Co operatives FPOs
bullCleaning bullSorting amp Grading bullMinimal Processing bullPackaging
Va
lue
Ch
ain
Ac
tor
s
an
d E
lem
en
ts Processors
bullValue Addition bullPackaging
Carrying amp Forwarding Agents
Wholesalers Retailers
bullDistribution Centres bullModern Wholesale Stores
bullRetail Shops
Input Production Aggregation amp
Storage
Primary amp Secondary Processing
Tertiary Processing
Marketing
bullSeed Farms bullNurseries bullAgrochemical Units bullFertilizer Units bullExtension Services
bullContract Corporate Farming
bullDairy Farming bullPoultry Farming bullFisheries bullRampD
bullMarket Infrastructure
bullSilos bullWarehouses bullCold Storages Cold Chain
bullCommodity Trading
bullRipening Chambers bullPackhouses bullCleaning Sorting amp Grading Units
bullCryo Preservasion bullMilling Units bullChilling Plants bullSlaughterhouses bullPackaging Units
bullProcessing Units bullPackaging Units
bullModern Wholesale Stores
bullRetail Shops bullHyper Markets bullSuper Markets bullFood Chains
Bu
sin
es
se
s
Ag
ri
Va
lue
Ch
ain
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 44
-
Strategy and Plan of Action
Figure 5 Prevalence of issues across agri value chain in Madhya Pradesh
Ag
ri
Va
lue
Ch
ain
Ac
tor
sP
oli
cy
Is
su
es
Farmers Cold Store Operators
Warehouse Operators
Processors
FPOs Co operatives Processors
Retailers amp Wholesalers
Traders
Commission Agents
Production Aggregation amp
Storage Primary amp Secondary
Processing Tertiary Processing Marketing
Formal contract farming arrangements
Status issues (industrial or agricultural activity)
Interest subsidy on capital investment
Status issues (industrial or agricultural activity)
Taxation High interest rates on loan
Capital subsidy issues
Income tax for FPOs
Restriction on linkages
Industrial Policy
Mandi fee Entry tax amp VAT
VAT schedules
Biodiversity tax
Awareness Utilization and
Status tracking of applications
and subsidies
APMC act
Coordination amongst
Mandis
Mandi fee Entry tax
Lack of incentives for quality
produce
Upper cap for tax free trading
of wheat
Infr
as
tru
ctu
re
Iss
ue
s
Se
rv
ice
Iss
ue
s
Roads
Mandi infrastructure
Soil testing laboratories
Lack of sorting grading facilities
Roads
Electricity outages
Roads Land availability
Infrastructure in Food Parks
Cold chain availability
Rake availability
Lack of technical institutes
Lack of Quality control amp RampD labs
Roads
Mandi infrastructure
Lack of trade centres
Inadequate seed supply
Lack of marketing promotion of agriculture produce
Lack of marketing promotion of agriculture produce
Lack of time bound service
Access to credit
Lack of marketing promotion of agriculture produce
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 45
Strategy and Plan of Action
411 Policy and Regulatory Issues
4111 Partial reforms in APMC Act
Marketing of agricultural produce is one of the important aspects of agriculture value chain Efficient marketing
system with farmer focussed regulations can promote both agriculture production and processing With a view
to create efficient marketing system Model APMC Act was prepared which talks about agriculture marketing
reforms Madhya Pradesh is one of the states who has shown interest and done some of the reforms over the
years which have resulted in strengthening of marketing system
However during primary survey stakeholders raised many of the concerns which pointed out the need for some
more reforms The issues raised were
1) Direct marketing of produce is allowed however mandi fee is not exempted
Though the direct marketing of produce is allowed as per amendment in the law the levy of mandi fees
in case of direct marketing is not exempted (except FampV) According to stakeholders it is a partial
reform and thus has not translated into intended results of promoting linkages between farmers and
buyers without any third party intervention
2) Lack of other alternative platforms
State has taken some market reform initiatives such as direct farm gate purchase etc but processors
and other stakeholders are looking for other platforms such as private market yards consumer-farmer
markets etc whose development is currently restricted due to partial reforms
3) No exemption in mandi fee for contract farming
Though contract farming is allowed in the state the mandi fees is levied on such transactions It
restricts development of farmer-processor linkages
4) Lack of model contract farming agreements
There are some instances where the enforcement of contract becomes difficult due to lack of clarity in
the contracts Therefore stakeholders demanded that government should develop model contract
farming agreements that can act as a guideline and could bring transparency in operations
5) Need for rationalization simplification in the levy of mandi fee
The mandi fee is collected along with Nirashrit Shulk of 02 Stakeholders demanded the
rationalization or simplification of mandi fees
4112 Industrial Promotion Policy and Agribusiness amp Food Processing Policy
Number of stakeholders raised concerns about some of the clauses of Industrial Promotion Policy 2010
(amended in 2012) and Agribusiness amp Food Processing Policy 2012 The specific clauses are as follows
Soyabean processing units who manufactures oil and DOC (and whose turnover from other value added
products is less than 25 ot total turnover) are not eligible for mandi fee exemption if they procure raw
material from outside the state During primary survey it is found that existing soyabean crushing
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 46
Strategy and Plan of Action
andor oil refining capacity is underutilized because of low availability of raw material In such scenario
it becomes necessary to procure from outside the state and run the units in order to remain
competitive It exerts pressure on such existing soyabean processor where they have to pay mandi fee
for procuring soybean from other states
Modern Rice Mills having fixed capital less than Rs 10 Crores are not eligible to get mandi fee
exemption
Slaughterhouses and meat based industries are not eligible for facilities andor incentives under
industrial promotion policy
Industrial Investment Promotion Assistance Scheme is available for MSMEs with investment more
than Rs 1 Crore (but less than Rs 10 Crore) only where they are eligible for assistance of 50 for 5
years
4113 Industry status to co-operatives cold stores and producer organisations dealing with agri and agri allied produce
Dairy amp poultry co-operatives cold stores handling agricultural produce and Farmer Producer Organisations
(FPOs) majorly dealing with food grains are classified as industry Since they deal with agri and agri allied
products stakeholders demanded to be classified as organisations of agri and allied sector As they are classified
as an industrial organisation they are not entitled for incentives availed by agri and allied sector organisations
such as exemption on income tax subsidies on power soft loans etc
On the other hand though poultry cooperatives are classified as industry they are facing difficulties in land
usage conversion required for establishing poultry farms which is a smoother task for an industrial set up
FPOs are exposed to income tax on its profits despite of being an organisation bringing together farmers and
run by farmers FPOs have to pay mandi tax while selling the produce in mandi similar to individual farmers
and on the other hand they have to pay more than what individual farmers pay for storing their produce in
government warehouses owing to its industry status With the defined objective of FPOs it is expected that they
will get support from state government However neither they get funding at subsidised rates for their working
capital requirement nor are they entitled for subsidised farm inputs to distribute to its member farmers like
farmer cooperatives and societies do
Cold stores though extend the shelf life of perishable agricultural produce and assist farmers in realising better
returns from their crops still they are not entitled for subsidised power tariffs This increases the cost of storage
for farmers and reduces the potential income they can derive from storing their produce and resulting in
reduced affinity to store and feasibility of cold store operations
However recently central government has taken few steps to support cooperatives and FPOs According to the
2013 union budget co-operatives have been exempted from payment of taxes Similarly cold stores handling
agri related produce and FPOs dealing with agricultural produce are expecting the same treatment Union
budget has provisions on FPOs as well such as equity grants to registered FPOs upto a maximum of Rs 10 lakh
per FPO to enable them to leverage working capital from financial institutions FPOs of the state are expecting
support from state government to avail such schemes
4114 Need to reconsider Value Added Tax (VAT) rate
Stakeholders raised concern about value added tax levied in the state they feel it is comparatively higher than
that of other states in some of the categories such as fruit and vegetable products spices milk products value
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 47
Strategy and Plan of Action
added products from soyabean (other than oil) wheat based tertiary processed products The detail list and
comparison of VAT across different commodities and their products is given in Table 7
4115 Need for re-organisation of VAT schedules
VAT schedule of state government identifies commodities and finished products and on its discretion categorise
them into different VAT rate categories All those products which doesnrsquot comes under any of the identified
categories are clubbed under others category which attract full VAT rate of 13 Moreover the basic VAT rate
is 5 which is 1 more than that levied by neighbouring andor competing states
In the state VAT schedule products such as soya milk soya milk powder tofu soy lecithin soya nuggets soy
grit DOC etc falls under others category These products are derivatives of tertiary processing of soybean and
are capable of fetching high value in domestic as well as international markets MP being one of the major
producers of soybean should take advantage of its raw material availability and promote high end processing of
soy in state itself by identifying these products under appropriate category Same is the case with gram based
products wheat based products frozen livestock products and frozen fruits amp vegetable products Such
relaxation in VAT would not only promote the manufacturing of such products but also earn revenues for the
state by addressing domestic as well as international food amp pharmaceutical markets The detail list and
comparison of VAT across different commodities and their products is given in Table 7
4116 Need to reconsider Entry Tax rate
The stakeholders across the value chain have raised the concern that entry tax on raw materials as well as the
finished products made from them increases the financial burden on their businesses They demanded to
reconsider rationalize the levy of entry tax on some categories such as cereals pulses fruit and vegetable
products and spices They also raised a point that the amount of entry tax is more in Madhya Pradesh compared
to other states and especially Chhattisgarh which is formed from Madhya Pradesh The detail list and
comparison of entry tax across different commodities and its products is given in Table 8
4117 Need to reconsider Biodiversity Tax rate
Organizations using bio-resources (such as plants animals and micro-organisms or parts thereof their genetic
material and by products) from the State for commercial purpose (such as drugs industrial enzymes food
products flavors fragrance colors extracts etc) has to share their benefit for biodiversity conservation in the
state by depositing 2 of turnover in the biodiversity fund with retrospective effect and this sharing is
categorized as bio diversity tax
Soya processors have raised following concerns
The proposed tax exerts pressure on profitability and feasibility of the industry
Moreover it is applicable with retrospective effect
No such tax in other soyabean producing states such as Maharashtra and Rajasthan
Processors affected by this act are demanding its abolishment especially Soybean processors as biodiversity tax
liability is making them uncompetitive
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 48
Strategy and Plan of Action
4118 Upper cap for tax free trading of wheat
State government has imposed an upper cap of INR 5 crores for tax free trading of wheat and if trading is done
beyond the given limit it attracts 4 VAT This was instituted with an objective to avoid monopoly in wheat
trading by large volume players However this has affected the large volume traders and processors as the
ceiling is much lesser than the average volume of trade they usually do on an annual basis In Madhya Pradesh
some of the high value varieties of wheat such as Sharbati are also traded whose price is more than other
common varieties It should also be noted that the MSP of wheat is constantly changing in last couple of years
where it has seen upward trend In such scenario the additional tax limits the quantity in wheat trading
Moreover this tax arrangement has also promoted manipulations where traders are applying for multiple
licenses under different names to evade tax liability
State government is expected to review the upper cap given the importance of wheat trade in the economic
activities of state Also continuous revision of the upper cap is expected as the value of the commodity (MSP) is
rising every year and this in turn reduces the tax free volume trade A better move could be to impose the upper
cap based on the volume of wheat instead of its value
4119 Low awareness about policies
State government has framed favourable policies for improving the processing scenario in the state many
schemes aids and subsidies are offered to stakeholders and different level of value chain Irony is in quite a
sizable number of cases where intended beneficiaries failed to avail these benefits due to unawareness of the
policies or clarity on the conditionality of the policy or scheme It has been suggested that with an objective of
providing single window system to the stakeholders state government should come up with an online portal
with facilities like details of all policies and schemes method of application assistance in application and
application tracking system It has also been voiced that schemes in place should be rephrased or reframed to
eliminate practical ambiguities which stakeholders are facing while availing them
41110 Lack of intercommunication among departments
Many of the subsidies given by one department are not communicated to others and thus it leads to delay in the
disbursement of subsidies There is a need of coordination among different departments of the state
government to perform smoothly which can be achieved by a dedicated online portal as discussed in earlier
sections
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 49
Strategy and Plan of Action
Table 7 Comparison of VAT on agricultural commodities and products across major states
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
CEREALS
1 Rice Paddy
Whole Broken 0 0 0 4 4 --- 14 0 5
Paddy Rice and its flour sold by dealer with turnover less than Rs 100 Cr per year
--- --- --- --- --- 0 --- --- ---Such impetus required for SSIs in Paddy processing
Paddy Rice and its flour sold by dealer with turnover more than Rs 100 Cr per year
--- --- --- --- --- 1 --- --- ---
Husk 0 15 14 5 4 5 0 0 0
Bran 13 15 0 5 4 135 14 125 5 Need for categorization of paddy rice products by-products Comparatively higher tax due to no categorization Reducing the tax would help developing paddy processing industry
Flour 13 0 5 1375 125 --- 14 0 145
Puffed Rice (Poha) Parched Rice Lahaya Chiruma etc
0 15 0 5 0 0 0 0 0
2 Wheat
Whole Broken 0 0 0 4 4 --- 0 0 5
Bran 0 15 0 5 125 0 0 0 0
Flour including atta maida rawa and suji
0 0 0 4 0 --- 5 0 5
Vermicelli (Sewain) 0 0 14 1375 0 0 14 125 5
Wheat its flour including maida atta suji sold by dealer with turnover less
--- --- --- --- --- 0 --- --- ---
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
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Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
than Rs 100 Cr per year
Wheat its flour including maida atta suji sold by dealer with turnover more than Rs 100 Cr per year
--- --- --- --- --- 1 --- --- ---
Bread (Branded) 0 0 0 0 0 0 0 0 145
Bread (Unbranded) --- --- --- --- --- --- --- --- 0
MP govt can look into the option of categorizing and exempting unbranded bakery products so as to increase the value addition and provide impetus to micro and SSIs
Bread (Pizza) 0 0 5 0 4 5 0 5 145
Biscuits (Branded) 13 15 14 1375 125 135 14 125 145
Biscuits (Unbranded) 13 4 5 1375 125 135 14 125 145 Need for categorization of processed products of wheat Comparatively higher tax due to no categorization Reducing the tax would help to develop tertiary processing of wheat and thus would increase secondary processing (milling) activity
Toast (Unbranded) 13 15 5 1375 125 135 5 125 0
Rusk 13 15 14 1375 125 5 14 125 145
Yeast 5 15 5 5 4 135 14 125 5
Gel (cake improver) Bread improver Bakery mix Baking powder
13 15 14 1375 4 135 14 125 145
Comparatively higher tax Reducing it would facilitate the cheaper availability of industrial raw material ingredients for wheat based processing industry
Cakes and pastries Cookies and other bakery goods (Branded)
13 15 14 1375 125 135 14 125 145
Cakes and pastries Cookies and other bakery goods
13 15 5 1375 125 135 14 125 145 Need for categorization of processed products of wheat Comparatively higher tax due to no categorization
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 51
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
(Unbranded) Reducing the tax would help to develop tertiary processing of wheat and thus would increase secondary processing (milling) activity
3 Maize
Whole Broken 0 0 0 0 0 0 0 0 0
Bran 0 15 0 5 125 5 0 0 0
Germ gluten and oil 5 15 14 1375 4 5 5 125 145
Flour 13 4 0 1375 125 135 14 125 145 Need for categorization of maize products Comparatively higher tax due to no categorization Reducing the tax would help to develop processing of maize
Flakes 13 15 0 1375 125 135 14 125 145
Starch 5 4 5 5 4 5 5 5 5
4 Sorghum
Whole Broken 0 0 0 0 0 0 0 0 0
PULSES
5 All pulses including Gram Pigeon Pea (Tur) amp Lentil (Masoor)
Whole Pulses 0 0 0 4 1 --- 0 0 5
Split (Dal) Broken 13 0 0 1375 1 135 0 0 5
Need for categorization of secondary processed products of pulses ie dal Comparatively higher tax due to no categorization Reducing the tax would help to develop secondary processing of pulses (milling)
Flour Besan 0 0 0 1375 125 --- 5 0 145
Roasted Fried 0 15 5 5 0 0 5 5 5
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 52
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Farsan Namkeen (Branded)
13 4 5 1375 125 135 14 125 145
Need for categorization of Gram based products Comparatively higher tax due to no categorization Reducing the tax would help to develop tertiary processing of pulses (especially Gram) and thus would increase secondary processing (milling) activity
Moreover it would also create competitive advantage to process Gram in the state due to its huge production base
Farsan Namkeen (Unbranded)
13 0 5 1375 125 135 14 125 145
Papad 0 0 0 0 125 0 0 0 0
All Pulses their Flour including Besan sold by dealer with turnover less than Rs 100 Cr per year
--- --- --- --- --- 0 --- --- ---
All Pulses their Flour including Besan sold by dealer with turnover more than Rs 100 Cr per year
--- --- --- --- --- 1 --- --- ---
OILSEEDS
6 All Oilseeds including Soyabean Mustard amp Groundnut
Oilseeds (whole form) 5 4 5 4 4 5 5 5 5
Edible Oil 5 4 5 4 4 5 5 5 5
Hydrogenated Vegetable Oil 5 4 5 4 4 5 5 5 5
Oil Cake 5 4 5 4 4 5 5 5 5
De-oiled Cake (DOC) 0 4 1 0 0 0 5 0 5
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 53
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Edible Oil amp oil Cake manufactured by unit under Khadi and Village Industries Commission Act 1956 with turnover less than Rs 2000000
--- --- --- --- --- --- --- 0 ---
7 Soyabean
De-oiled Cake (DOC) 0 4 1 0 0 0 5 0 145
Soya Nuggests 13 15 14 1375 125 5 14 125 145
Need for categorization of soya based products It will result in reduction of tax and help increasing the processing of soyabean into other products than that of oil
Soya Products (such as Soya Milk Soya Milk Powder Tofu etc)
13 15 14 1375 125 135 14 125 145
Need for categorization of soya based products It will result in reduction of tax and help increasing the processing of soyabean into other products than that of oil
8 Mustard Oilcake 0 4 5 4 4 5 5 5 5
FRUITS
9 All Fruits including Orange Mango Guava Papaya and Banana
Fresh Unprocessed 0 0 0 0 0 0 0 0 0
Fruits in frozen form 13 15 14 1375 125 135 14 5 5
Need for categorization of fruits in frozen form It will result in reduction of tax and help increasing the value addition of fruits and help development of cold chain rather than only cold storages
Fruits in sealed container --- --- --- --- --- --- --- 5 --- No categorization for fruits (whether
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 54
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
processed or raw) sold in sealed container It would help to capture the sale of branded fruits
Fruit Products such as Jam Jelly Marmalade Pickle Preserves Paste Pulp etc whether or not in sealed container
5 4 5 5 4 5 5 5 5
Though the VAT (on value addition) is comparative to other states the entry tax of 1 (of total value) on processed fruit products makes the state unfavourable destination for investment
Fruit Beverages (non-alcoholic) and Pulp Juice Drinks Squashes Syrups Cordials etc whether or not in sealed container
5 4 5 5 4 5 5 5 5
Though the VAT (on value addition) is comparative to other states the entry tax of 2 (of total value) on non-alcoholic beverages made from fruits makes the state unfavourable destination for investment
VEGETABLES
10 All Vegetables including Onion Potato Tomato and Green Peas
Fresh Unprocessed 0 0 0 0 0 0 0 0 0
Vegetables in Frozen form 13 15 14 1375 125 135 14 5 5
Need for categorization of vegetables in frozen form It will result in reduction of tax and help increasing the value addition of vegetables and help development of cold chain rather than only cold storages
Vegetables in sealed containers
--- --- --- --- --- --- --- 5 ---
No categorization for vegetables (whether processed or raw) sold in sealed container It would help to capture the sale of branded vegetables
Processed Vegetable Products such as
5 4 5 5 4 5 5 5 5 Though the VAT (on value addition) is comparative to other states the
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 55
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
dehydrated chopped powdered canned pickled puree sauce ketch-up chips etc whether or not in sealed container
entry tax of 1 (of total value) on processed vegetable products makes the state unfavourable destination for investment
11 Raw Un-fried Potato Chips
5 15 14 1375 125 135 14 125 145
SPICES
12 Chilli (Dry)
Whole 5 0 0 0 4 0 5 0 5 Comparatively higher tax
Powdered 5 4 5 5 125 5 5 0 5
13 Garlic
Fresh Unprocessed Whole 0 0 0 0 0 0 0 0 0
Dehydrated 5 15 5 5 125 5 5 125 5
Need for categorization of garlic based products Though the VAT on garlic products is comparable to other states the entry tax increases the burden on this industry
Reducing the tax will help to increase value addition and reduce the losses
Powdered 5 4 5 5 125 5 5 125 5
14 Coriander
Whole 5 4 0 0 4 5 5 0 5 Comparatively higher tax Reducing it would help increasing the spices grinding industry
Separated 5 4 5 5 125 5 5 0 5
Powdered 5 4 5 5 125 5 5 0 5
LIVESTOCK PRODUCE
15 Milk
Liquid Form Fresh Milk 0 0 0 0 0 0 0 0 0
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 56
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Pasteurized Milk 0 0 0 0 0 0 0 0 0
Buttermilk 0 0 0 0 0 0 0 0 0
Separated Milk 0 0 0 0 0 0 0 0 0
Lassi 0 0 0 0 0 0 0 0 0
Curd (Unbranded) 0 0 0 0 0 0 0 0 0
Curd (Branded) 0 0 0 0 0 0 0 5 0
UHT Milk 5 15 0 5 4 5 5 5 5
Condensed Milk (Sweetened amp Unsweetened)
13 15 14 1375 125 135 14 5 145
Need for categorization of value added products of milk It will result in reduction of tax and help increasing the value addition of milk
Milk with any other ingredient (solid non-fat) amp branded
5 15 14 1375 125 135 14 5 145
Flavoured Milk 5 15 14 1375 4 135 5 125 145
Milk Powder 5 4 5 5 4 5 5 5 5
Khoa (Mawa) 5 15 5 5 4 0 14 125 145
Cheese 5 15 5 1375 4 135 14 125 145
Paneer 13 15 5 5 4 135 5 125 5
Need for categorization of value added products of milk It will result in reduction of tax and help increasing the value addition of milk
Cream 13 15 5 1375 4 135 5 125 145
Butter 13 15 5 1375 4 135 14 125 145
Ghee as industrial input 5 --- --- --- --- --- --- --- ---
Ghee (Packaged) 13 4 5 5 4 5 14 125 145
Shikhand Basundi Dudhpak
13 4 5 5 4 0 5 5 145
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 57
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Ice-cream Kulfi 13 15 14 1375 125 135 14 125 145
16 Eggs 0 0 0 0 0 0 0 0 0
17 Meat Poultry amp Fish
Unprocessed 0 0 0 0 0 0 0 0 0
Processed 5 4 5 5 4 135 5 5 145
Frozen 13 15 14 1375 4 135 14 5 5
Need for categorization of meat poultry amp fish in frozen form It will result in reduction of tax and help increasing the value addition as well as development of cold chain
Unprocessed in Sealed Container
--- --- --- --- --- --- --- 5 5
Source VAT schedules and rules of various states (2013) PwC Analysis
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 58
Strategy and Plan of Action
Table 8 Comparison of Entry Tax on agricultural products across major states
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Nature of Levy of Entry Tax
On every category
Not applicable
On specific categories
No tax on any edible products
No tax on any edible products
On specific
categories
On every category
No tax Instead
LBT
No tax as per High
Court order
Base Rate of Entry tax for uncategorized products
1 --- --- --- --- --- 1 4 ---
CEREALS
1 Rice Paddy
Rice - Whole Broken 1 --- --- --- --- 4 20 0 ---
Need to abolish Entry tax atleast on paddy and rice in whole and broken form owing to huge potential for milling activity in the state
It will give impetus to secondary processing of paddy ie milling
Paddy - Whole 1 --- --- --- --- 4 30 0 ---
Husk 1 --- --- --- --- --- 0 0 ---
Bran 1 --- --- --- --- --- 2 2 ---
Flour 1 --- --- --- --- --- 1 0 ---
Puffed Rice (Poha) Parched Rice Lahaya Chiruma etc
1 --- --- --- --- --- 0 0 ---
2 Wheat
Whole Broken 1 --- --- --- --- 4 0 0 --- Need to abolish Entry tax on wheat in whole and broken form owing to huge potential for milling activity in the state
It will give impetus to secondary processing of wheat ie milling
Bran 1 --- --- --- --- --- 0 0 ---
Flour including atta maida rawa and suji
1 --- 2 --- --- --- 5 0 ---
Vermicelli (Sewain) 1 --- --- --- --- --- 1 --- --- MP govt can look into the option of categorizing and exempting atleast unbranded bakery products so as to increase the value addition and provide impetus to micro and SSIs
Bread (Branded) 0 --- --- --- --- --- 0 0 ---
Bread (Unbranded) 0 --- --- --- --- --- 0 0 ---
Bread (Pizza) 0 --- --- --- --- --- 0 35 ---
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
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Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Biscuits (Branded) 1 --- --- --- --- --- 1 4 --- Reducing the tax would help to develop tertiary processing of wheat and thus would increase secondary processing (milling) activity
Biscuits (Unbranded) 1 --- --- --- --- --- 1 4 ---
Toast (Unbranded) 1 --- --- --- --- --- 1 4 ---
Rusk 1 --- --- --- --- --- 1 4 ---
Yeast 1 --- --- --- --- --- 1 4 --- Exempting the bakery ingredients would facilitate the cheaper availability of industrial raw material ingredients for wheat processing industry
Gel (cake improver) Bread improver Bakery mix Baking powder
1 --- --- --- --- --- 1 4 ---
Cakes and pastries Cookies and other bakery goods (Branded)
1 --- --- --- --- --- 1 4 ---
Cakes and pastries Cookies and other bakery goods (Unbranded)
1 --- --- --- --- --- 1 4 ---
3 Maize
Whole Broken 1 --- --- --- --- --- 0 0 --- Comparatively higher tax
Bran 1 --- --- --- --- --- 0 0 --- Comparatively higher tax
Germ gluten and oil 1 --- --- --- --- --- 1 2 ---
Flour 1 --- --- --- --- --- 1 0 --- Comparatively higher tax
Flakes 1 --- --- --- --- --- 1 4 ---
Starch 1 --- --- --- --- --- 1 2 ---
4 Sorghum
Whole Broken 1 --- --- --- --- --- 0 0 --- Comparatively higher tax
PULSES
5 All pulses including
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 60
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Gram Pigeon Pea (Tur) amp Lentil (Masoor)
Whole Pulses 1 --- --- --- --- --- 0 0 ---
Split (Dal) Broken 1 --- --- --- --- --- 0 0 ---
Need for categorization of secondary processed products of pulses ie dal Comparatively higher tax due to no categorization Reducing the tax would help to develop secondary processing of pulses (milling)
Flour Besan 1 --- --- --- --- --- 1 0 --- Need for categorization of Gram based products Comparatively higher tax due to no categorization Reducing the tax would help to develop tertiary processing of pulses (especially Gram) and thus would increase secondary processing (milling) activity
Moreover it would also create competitive advantage to process Gram in the state due to its huge production base
Roasted Fried 1 --- --- --- --- --- 1 2 ---
Farsan Namkeen (Branded)
1 --- --- --- --- --- 1 4 ---
Farsan Namkeen (Unbranded)
1 --- --- --- --- --- 1 4 ---
Papad 1 --- --- --- --- --- 0 1 ---
OILSEEDS
6 All Oilseeds including Soyabean Mustard amp Groundnut
Oilseeds (whole form) 1 --- --- --- --- --- 1 1 ---
Edible Oil 05 --- --- --- --- --- 05 15 ---
Hydrogenated Vegetable Oil
05 --- --- --- --- 5 05 2 ---
Oil Cake 1 --- --- --- --- --- 1 15 ---
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 61
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
De-oiled Cake (DOC) 1 --- --- --- --- --- 1 0 ---
7 Soyabean
De-oiled Cake (DOC) 1 --- --- --- --- --- 1 0 --- Comparatively higher entry tax
Soya Nuggests 1 --- --- --- --- --- 1 4 --- Need for categorization of soya based products It will result in reduction of tax and help increasing the processing of soyabean into other products than that of oil
Soya Products (such as Soya Milk Soya Milk Powder Tofu etc)
1 --- --- --- --- --- 1 4 ---
8 Mustard Oilcake 1 --- --- --- --- --- 1 15 ---
FRUITS
9 All Fruits including Orange Mango Guava Papaya and Banana
Fresh Unprocessed 0 --- --- --- --- --- 0 0 ---
Fruits in frozen form 1 --- --- --- --- --- 1 35 ---
No categorization for fruits (whether processed or raw) sold in frozen state or sealed container
The entry tax of 1 (of total value) on processed fruit products makes the state unfavourable destination for investment
Fruits in sealed container 1 --- --- --- --- --- 1 35 ---
Fruit Products such as Jam Jelly Marmalade Pickle Preserves Paste Pulp etc whether or not in sealed container
1 --- --- --- --- --- 1 35 ---
Non-alcoholic Beverages (including fruit juices) whether or not in sealed container
2 --- 4 --- --- --- 1 4 ---
VEGETABLES
10 All Vegetables including Onion Potato Tomato and Green Peas
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 62
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Fresh Unprocessed 0 --- --- --- --- --- 0 0 ---
Vegetables in Frozen form 1 --- --- --- --- --- 1 35 ---
No categorization for vegetables (whether processed or raw) sold in frozen state or sealed container
The entry tax of 1 (of total value) on processed vegetable products makes the state unfavourable destination for investment
Vegetables in sealed containers
1 --- --- --- --- --- 1 35 ---
Processed Vegetable Products such as dehydrated chopped powdered canned pickled puree sauce ketch-up chips etc whether or not in sealed container
1 --- --- --- --- --- 1 2 ---
SPICES
11 Chilli (Dry)
Whole 1 --- --- --- --- --- 1 0 --- Comparatively higher tax
Powdered 1 --- --- --- --- --- 1 0 --- Comparatively higher tax
12 Garlic
Fresh Unprocessed Whole
0 --- --- --- --- --- 0 0 ---
Dehydrated 1 --- --- --- --- --- 1 4 ---
Need for categorization of garlic based products Though the VAT on garlic products is comparable to other states the entry tax increases the burden on this industry
Reducing the tax will help to increase value addition and reduce the losses
Powdered 1 --- --- --- --- --- 1 4 ---
13 Coriander
Whole 1 --- --- --- --- --- 1 0 --- Comparatively higher tax Reducing it would help increasing the spices Separated 1 --- --- --- --- --- 1 0 ---
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 63
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Powdered 1 --- --- --- --- --- 1 0 --- grinding industry
LIVESTOCK PRODUCE
14 Milk
Liquid Form Fresh Milk 0 --- --- --- --- --- 1 0 ---
Pasteurized Milk 1 --- --- --- --- --- 1 4 ---
Buttermilk 0 --- --- --- --- --- 0 0 2 --- Unbranded Branded
Separated Milk 1 --- --- --- --- --- 0 0 2 --- Unbranded Branded
Lassi 0 --- --- --- --- --- 0 0 2 --- Unbranded Branded
Curd (Unbranded) 0 --- --- --- --- --- 0 0 2 --- Unbranded Branded
Curd (Branded) 0 --- --- --- --- --- 0 4 ---
UHT Milk 1 --- --- --- --- --- 1 2 ---
Condensed Milk (Sweetened amp Unsweetened)
1 --- --- --- --- --- 1 2 ---
Milk with any other ingredient (solid non fat) amp branded
1 --- --- --- --- --- 1 2 ---
Flavoured Milk 0 --- --- --- --- --- 0 4 ---
Milk Powder 1 --- --- --- --- --- 1 2 ---
Khoa (Mawa) 1 --- --- --- --- --- 1 4 ---
Cheese 1 --- --- --- --- --- 1 4 ---
Paneer 1 --- --- --- --- --- 1 4 ---
Cream 1 --- --- --- --- --- 1 4 ---
Butter 1 --- --- --- --- --- 1 4 ---
Ghee as industrial input 1 --- --- --- --- --- 1 4 ---
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 64
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Ghee (Packaged) 05 --- --- --- --- --- 05 4 ---
Shikhand Basundi Dudhpak
1 --- --- --- --- --- 1 2 ---
Ice-cream Kulfi 2 --- --- --- --- --- 2 2 ---
15 Eggs 0 --- --- --- --- --- 0 0 ---
16 Meat Poultry amp Fish
Unprocessed 0 --- --- --- --- --- 0 0 ---
Processed 1 --- --- --- --- --- 1 35 ---
Frozen 1 --- --- --- --- --- 1 35 ---
Unprocessed in Sealed Container
1 --- --- --- --- --- 1 35 ---
Source Entry tax schedules and rules of various states (2013) PwC Analysis (LBT applicable in Mumbai Municipal Corporation area)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 65
Strategy and Plan of Action
412 Infrastructure Issues
4121 Need for quality roads
Quality of roads remained a recurring issue in the state stakeholders from entire value chain have indicated
road quality as a key constraint It has been acknowledged that connectivity between major cities has improved
considerably over the time However many industrial towns and logistic hubs are still wanting of good quality
connecting roads Processing and unlocking value of commodities especially perishables is function of time it
takes to reach to the processing unit and roads connecting production zone and processing area determine the
speed with which raw material can reach processing units
4122 Land availability for genuine industries
Land is one of the major capital costs an industry has to incur while establishing a business Location of an
establishment defines its feasibility and comparative advantage Governments supporting industrialisation and
investment in a region earmarks specific area as industrial areas and provide all necessary support required for
a new investment to flourish However at times lands in such industrial areas are being bought by investors
with intent to make profit through real estate appreciation Such investment defeats the whole objective of the
government and discourages the genuine entrepreneurs
Such incidents were reported by stakeholders and it has been suggested that a follow up mechanism is required
through which Audyogik Kendra Vikas Nigam (AKVN) or other such authority needs to ensure that the land
acquired by an investor in an industrial area is being used for manufacturing and industrial use only and not as
real estate MP can follow the model followed by Ethiopian Government where strict timelines were set up for
designated use of land for investors and failure in that leads to abandoning the land deal
4123 Lack of primary processing facilities at mandis
Mandis have the potential to be developed as primary processing centres As a first step mandis can create a
conducive environment for processing by setting up primary processing plants like grading sorting etc in the
Mandi vicinity These facilities would be used by traders farmers agents at a fee and can generate value by
fetching better price for the produce Such facility would also ensure uniformity in the quality and hence will be
useful for the food processors
Promoting current
stakeholders into processing
Generation of value added
products
Better price than
unprocessed farm produce
Raw material for sec amp tertiary
processing available
External investment
Higher demand for
primary processing
The Mandsaur Mandi can be considered as an example for this initiative where a sorting machine has been set
up by the mandi itself on a lease basis The unit has become profitable within 3 years of its operations and today
attracts large scale buyers across the country because of their consistency in quality and sizable quantities
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 66
Strategy and Plan of Action
4124 Inadequate infrastructure in food parks
Many of the food parks in the state are not fully utilized by food processors as they lack key facilities
Stakeholders have identified following requirements as essential for the development of food parks in the state
Transportation - Public transport for labourers
Roads - With in the food park and connecting it to the nearest towns
Residential Complexes - For all grades of employees
Power Supply - 24 hour power supply required for 3 shift operation of industrial units and also for
residential purposes
Canteens and Restaurants - For refreshment purpose
4125 Cold chain availability and utilization
Availability of cold chain is key factor for development of processing of perishable in the state Initial
investment for cold store development is quite high and thereafter inversely proportional to its installed
capacity This supports the theory of development large cold stores to quickly achieve break-even On the other
hand larger size increases operating costs owing to high electricity and coolant usage along with maintenance
cost etc Only way out is to have higher capacity utilization which investors are not been able to achieve owing
to lack of availability of quantity across the year Itrsquos a chicken and egg situation which need government support to deal with government on one hand need to support cold chain investors by providing them sops like
subsidised power and on the other hand need to promote perishable processing industries by ensuring regular
raw material supplies to them
4126 Availability of transport facility
Connecting production zone to processing zone has two aspects connectivity and availability of transport
Processors have mentioned availability of transportation facility as a concern especially during winters which is
the peak season for harvesting and processing of soybean Soybean processors generate huge quantities of soya
de-oiled cake which is high in protein and fetches a good price in the international market due to its non GMO
origins Logistically most suitable port for export is Kandla port in Gujarat or Mumbai quantities to be moved
are difficult to transport by trucks and also it costs higher Feasible mode is rakes and availability of rakes
becomes a hindrance
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 67
Strategy and Plan of Action
413 Service Issues
4131 Lack of marketing initiatives
Many states in India have taken strategic steps resulting in a turnaround in their infrastructure and business
environment One of such initiatives is promotion or marketing of agricultural produce State government can
do it in different ways such as
Certification of agricultural produce
Developing specifications standards for farm produce
Linkages with FPOs co-operatives and branding their produce
Organizing trade fairs trade shows
Establishing exhibition amp convention centres
These initiatives can provide an impetus to further investment in the states thus improving economy of as well
as providing livelihood to the people
4132 Unutilized potential of mandis as lsquoKnowledge Transfer Hubsrsquo
There is increasing demand from the stakeholders regarding use of PPP in market extension activities of market
committees so that mandis can become knowledge transfer hubs Mandis are a unique place where almost all
farmers visit regularly traders have establishments processing units transporters and contract labourers are
present Given such stakeholders convergence mandis should be developed as a hub for creating awareness
among stakeholders regarding developmental policies schemes subsidies farm practices agricultural inputs
and other incentives This can be done by using marketing tools such as display boards posters and banners
with graphics and messages in local dialect etc The mandi officials should be trained and equipped to inform
the stakeholders in simple terms about the policies procedure for availing benefits and the relevant terms and
conditions This will help in utilization of the schemes by the target group and secure their intended effect
4133 Lack of RampD amp quality testing labs and their linkages
To continuously improve the seed variety maintain soil health and plant right crop and variety in the right
season using modern and relevant techniques RampD needs to work as a linkage between farmers and processors
The processors also raised a concern that there are only few (two) FSSAI approved laboratories in the state In
todayrsquos scenario of increased processing activity trade as well as serious issues such as adulteration of food
there is a need for improved network of infrastructure and service providers in this domain Promoting research
and development laboratories food quality and testing laboratories is also one of the major requirements for
developing agriculture and food processing sector in the state Such initiative would help farmers in taking right
decisions at the opportune time and derive intended benefits
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 68
Strategy and Plan of Action
4134 Capability development
It is important to build capabilities in the population in order to establish an inclusive mechanism to drive
growth Human capital is one of the largest inputs that an enterprise requires and its availability attracts higher
investment In this report human capital is studied in three stages managerial technical and physical or casual
labour
41341 Attrition
FPOs and retailers are badly affected by manpower attrition However the root cause of the problem is different
for both of them
Retailers put in considerable efforts on trainings to develop specific skill set among its employees and sector is
almost always short of skilled manpower On the other hand training cost for FPOs is negligible and FPOs are
always short of manpower which is dedicated and willing to work in rural areas It has been suggested that state
should start of some specific courses related to retail management and industry would respond by providing
trainings and job opportunities locally
However for FPOs employees are available at the execution level from the local areas but they lack technical amp
managerial expertise where planning interacting with government officials promotion of FPO to processors
and other such activities are involved Potential employees suited for the managerial level are averse to working
in villages and rural areas thus the attrition rate is very high It has been suggested that Government should
intervene and introduce courses focussing on rural management farmer organisation management etc and
help developing rural talent for the tasks
41342 Introduction of skill development courses
As many as 25 of the processors that we interviewed requested for food processing courses including dairying
oil technology vocational and ITI courses to be started in the existing universities The processors were ready to
partner the initiative by providing an apprenticeship to students of these courses for 4-6 months and later on
absorb the students based on merit and work experience This will not only generate employment but also help
the processors develop and retain talent in their businesses Moreover the institutes imparting education can
also involve in research activities
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 69
Strategy and Plan of Action
42 Areas of Intervention and Suggestions
Sr No
Area of Intervention
Interventions Required Suggestions
1 Policy and Regulatory
Marketing Reforms
Increasing Farmer-Market Linkages
Increasing Processing Activity
Rationalized Taxation
Industrial Policy Changes
Improving Investment Facilitation Governance
Rationalize market fee rates at par with competing states atleast for some commodities such as soyabean wheat rice (detailed study is required)
Abolish levy of market fee on direct marketing of produce to promote farmer-processor linkages
Abolish levy of market fee on contract farming transactions to promote farmer-processor linkages
Abolish levy of market fee on export of commodities (especially wheat rice gram)
Promote establishment of consumer-farmer markets for direct marketing of perishables (fruit and vegetables)
Prepare model contract farming agreements which would become guidelines for farmers and contractor to operate smoothly
Empower farmer producer organizations by promoting formation financial assistance and capacity building to strengthen farmer to market linkages without any third party intervention
Promote formation of poultry development societies co-operatives
Rationalize entry tax rates for some of the categories eg soya based processed products pulses and pulses products wheat products processed products from rice processed products from fruits and vegetables milk products spices
Categorize some of the processed food products in VAT schedules in order to make favourable taxation environment for food industry eg fruit and vegetable products spices milk products value added products from soyabean (other than oil and DOC) wheat based tertiary processed products
Exclude soyabean from biodiversity act
Exclude slaughterhouses and meat based processing industries from ineligible industry list of Industrial Promotion Policy
Promote Public-Private Partnership (PPP) mode in following o Fruit and Vegetable Processing o Commercial Poultry Development o Modern Slaughterhouses
Establish strict timelines and actions regarding usage of land allotted for industries
Develop single window clearance system for status tracking and monitoring mechanisms to
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 70
Strategy and Plan of Action
Sr No
Area of Intervention
Interventions Required Suggestions
measure progress with defined accountability and time bound service eg Maha eBiz an online single window application scrutiny and approval portal of Maharashtra Industrial Development Corporation Single window Clearance of Gujarat industrial development Corporation (GIDC)
Reduce simplify and digitize the procedures to bring in greater speed and responsiveness in application scrutiny and approval to set-up an industry in the state
2 Infrastructure Development of enabling
infrastructure to increase processing activities
Undertake regulated market infrastructure upgradation project where basic infrastructure grading sorting and other facilities would be created andor upgraded
Promote Public-Private Partnership (PPP) in agricultural markets with respect to financing construction operation and management
Undertake development of cluster based processing of specific produce o Gram and other pulses o Wheat o Paddy Rice
Promote establishment of research and development and quality and testing laboratories
Develop feeder roads in rural areas connecting it to major mandi locations
3 Services Marketing Support
Extension Services
Skill Development
Promote the branding of commodities or produce with high competitive advantage such as wheat basmati rice gram (dollar chana) orange guava aonla pea and garlic eg brands developed by Ministry of Agriculture Govt of Malaysia such as Malaysiarsquos Best Malaysian Farm Accreditation Scheme (SALM) Malaysian Organic Scheme (SOM) etc
Promote Public-Private Partnership (PPP) in extension services
Establish institute imparting education and research in food technology
Introduce skill development courses
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 71
Strategy and Plan of Action
43 Implementation Road Map
Suggestions Action Steps Implementing Agency
Authority Suggested Timeline
Rationalize market fee rates at par with competing states atleast for some commodities such as soyabean wheat rice (detailed study is required)
Undertake study to finalize the market fee
Amendment in APMC Act
Dept of Farmer Welfare amp Agriculture Development
Madhya Pradesh State Agricultural Marketing Board
Government of Madhya Pradesh (Legislative Assembly)
Within 1 year
(by 2014-15)
Abolish levy of market fee on direct marketing of produce to promote farmer-processor linkages
Abolish levy of market fee on contract farming transactions to promote farmer-processor linkages
Dept of Farmer Welfare amp Agriculture Development
Madhya Pradesh State Agricultural
Amendment in APMC Act Marketing Board Within 1 year
Abolish levy of market fee on export of commodities (especially wheat rice gram)
Prepare model contract farming agreements which would become guidelines for farmers and contractor to operate smoothly
Government of Madhya Pradesh (Legislative Assembly)
Legislative Assembly
(by 2014-15)
Categorize some of the processed food products in VAT schedules in order to make favourable taxation environment for food industry eg fruit and vegetable products spices milk products value added products from soyabean (other than oil and DOC) wheat based tertiary processed products
Amendment in VAT Act Schedules
Department of Commerce Industry amp Employment
Department of Horticulture amp Food Processing
Empowered Committee on Taxes
Finance Department Govt of
Within 1 year
(by 2014-15)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 72
Strategy and Plan of Action
Suggestions Action Steps Implementing Agency
Authority Suggested Timeline
Madhya Pradesh
Legislative Assembly
Rationalize entry tax rates for some of the categories eg soya based processed products pulses and pulses products wheat products processed products from rice processed products from fruits and vegetables milk products spices
Undertake study to finalize the entry tax rates
Amendment in Entry Tax Act
Department of Commerce Industry amp Employment
Department of Horticulture amp Food Processing
Empowered Committee on Taxes
Finance Department Govt of Madhya Pradesh
Legislative Assembly
Within 1 year
(by 2014-15)
Exclude soyabean from biodiversity act Amendment in Biodiversity Act
Department of Horticulture amp Food Processing
Madhya Pradesh State Biodiversity Board
Empowered Committee on Taxes
Finance Department Govt of Madhya Pradesh
Legislative Assembly
Within 1 year
(by 2014-15)
Exclude slaughterhouses and meat based processing Department of Commerce Industry
industries from ineligible industry list of Industrial amp Employment Within 1 year Promotion Policy
Establish strict timelines and actions regarding usage
Amendment in Industrial Promotion Policy Department of Horticulture amp Food
Processing
(by 2014-15)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 73
Strategy and Plan of Action
Suggestions Action Steps Implementing Agency
Authority Suggested Timeline
of land allotted for industries
Legislative Assembly
Develop single window clearance system for status tracking and monitoring mechanisms to measure progress with defined accountability and time bound service eg Maha eBiz an online single window application scrutiny and approval portal of Maharashtra Industrial Development Corporation Single window Clearance of Gujarat industrial development Corporation (GIDC)
Reduce simplify and digitize the procedures to bring in greater speed and responsiveness in application scrutiny and approval to set-up an industry in the state
Development of online portal for application scrutiny and approval of different procedures licenses registrations
Department of Commerce Industry amp Employment
MP Trade amp Investment Facilitation Corporation Ltd (TRIFAC)
Madhya Pradesh State Industrial Development Corporation (MPSIDC)
Within 1 year
(by 2014-15)
Empower farmer producer organizations by promoting formation financial assistance and capacity building to strengthen farmer to market linkages without any third party intervention
Mobilization of farmers
Formation of FPOs
Financial assistance to FPOs for first 3 years
Technical financial and marketing assistance to farmers
Dept of Farmer Welfare amp Agriculture Development
Department of Horticulture amp Food Processing
Small Farmerrsquos Agribusiness Consortium (SFAC)
Within 3 years
(by 2016-17)
Promote formation of poultry development societies co-operatives
Mobilization of farmers
Formation of poultry development societies or co-operatives by aggregating the farmers
Financial assistance for the establishment of poultry farms for first 3 years
Technical financial and marketing assistance to
MP State Livestock and Poultry Development Corporation
Local NGOs
Within 3 years
(by 2016-17)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 74
Strategy and Plan of Action
Suggestions Action Steps Implementing Agency
Authority Suggested Timeline
farmers
Promote establishment of consumer-farmer markets for direct marketing of perishables (fruit and vegetables)
Invite private investors to develop infrastructure and operate the facilities
Allocation of land for development of consumer-farmer markets
Madhya Pradesh State Agricultural Marketing Board
Dept of Farmer Welfare amp Agriculture Development
Department of Commerce Industry amp Employment
Within 3 years
(by 2016-17)
Promote Public-Private Partnership (PPP) mode in following o Fruit and Vegetable Processing o Modern Slaughterhouses
Invite private investors to develop infrastructure and operate the facilities
Allocation of land for development of consumer-farmer markets
Financial assistance for consumer-farmer markets
Provision of warehouses
Dept of Farmer Welfare amp Agriculture Development
Department of Horticulture amp Food Processing
Madhya Pradesh State Agricultural Marketing Board
Department of Commerce Industry amp Employment
MP Warehousing and logistics Corporation (MPWLC)
Within 3 years
(by 2016-17)
Undertake regulated market infrastructure upgradation project where basic infrastructure grading sorting and other facilities would be created andor upgraded
Collecting infrastructure requirements from APMCs
Allocation of funds for development of APMCs
Madhya Pradesh State Agricultural Marketing Board
Dept of Farmer Welfare amp Agriculture Development
Department of Horticulture amp Food
Within 5 years
(by 2018-19)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 75
Strategy and Plan of Action
Suggestions Action Steps Implementing Agency
Authority Suggested Timeline
Processing
Promote Public-Private Partnership (PPP) in agricultural markets with respect to financing construction operation and management
Invite private investors to develop infrastructure and operate the facilities
Allocation of land for development of consumer-farmer markets
Dept of Farmer Welfare amp Agriculture Development
Department of Horticulture amp Food Processing
Madhya Pradesh State Agricultural Marketing Board
Within 5 years
(by 2018-19)
Undertake development of cluster based processing of specific produce o Gram and other pulses o Wheat o Paddy Rice
Allocation of land for development of clusters
Establish crop specific processing clusters
Department of Commerce Industry amp Employment
Madhya Pradesh State Agro Industries Development Corporation Ltd
Madhya Pradesh State Industrial Development Corporation (MPSIDC)
MP Trade amp Investment Facilitation Corporation Ltd (TRIFAC)
MP Warehousing and logistics Corporation (MPWLC)
Within 5 years
(by 2018-19)
Promote establishment of research and development (RampD) and quality and testing laboratories
Financial assistance to establish RampD and quality testing laboratories
Food and Drugs Administration Department of Public Health and Family Welfare
Department of Horticulture amp Food Processing
Within 5 years
(by 2018-19)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 76
Strategy and Plan of Action
Suggestions Action Steps Implementing Agency
Authority Suggested Timeline
Madhya Pradesh Rural Road
Develop feeder roads in rural areas connecting it to Repairing andor construction of feeder roads
Development Authority Within 7 years
major mandi locations Madhya Pradesh State Agricultural Marketing Board
(by 2020-21)
Promote the branding of commodities or produce with high competitive advantage such as wheat basmati rice gram (dollar chana) orange guava aonla pea and garlic eg brands developed by Ministry of Agriculture Govt of Malaysia such as Malaysiarsquos Best Malaysian Farm Accreditation Scheme (SALM) Malaysian Organic Scheme (SOM) etc
Certification of farm produce
Linkages with FPOs co-operatives and branding their produce
Organizing trade fairs trade shows
Developing specifications standards for farm produce
Madhya Pradesh State Agricultural Marketing Board
Dept of Farmer Welfare amp Agriculture Development
Department of Horticulture amp Food Processing
Within 5 years
(by 2018-19)
Promote Public-Private Partnership (PPP) in extension services
Invite private players and signing MOUs with them for market led extension
Dept of Farmer Welfare amp Agriculture Development
Department of Horticulture amp Food Processing
Madhya Pradesh State Agricultural Marketing Board
Within 5 years
(by 2018-19)
Establish institute imparting education and research in food technology
Establish educational and research institute in the field of food technology for skill manpower development in the state
Create linkages with industry and other relevant stakeholders to provide extension research consultancy services quality and testing support
Department of Horticulture amp Food Processing
Dept of Farmer Welfare amp Agriculture Development
Rajmata Vijayaraje Scindia Krishi Vishwavidyalaya (RVSKVV) Gwalior
Within 4 years
(by 2017-18)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 77
Strategy and Plan of Action
Suggestions Action Steps Implementing Agency
Authority Suggested Timeline
Introduce specialized skill development courses for food processing sector
Develop specialized skill development courses as per need of food processing sector
Establish new ITIs it is in the state
Department of Technical Education and Skill Development
Department of Horticulture amp Food Processing
Within 5 years
(by 2018-19)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 78
-
Proposed Projects
5 Proposed Projects
After analysing the current situation of food industry in the state and interacting with the stakeholders the
resultant output is in the form of prioritized crops produce for processing (focus areas) and constraints or
barriers (areas of interventions) which are affecting the growth of the sector in the state Therefore while
finalizing the key projects for the development of sector it is important to consider both of these aspects Also
for government it is important to work on those projects which will have maximum impact across different
commodities and livestock produce In other words the projects which will facilitate the overall development of
sector will be proposed In order to shortlist the possible projects we used project prioritization model which is
described below
51 Project Prioritization Model
The state government wish to create a repository of projects which would facilitate in accelerating the
development of food processing industry In view of this we have prioritized the crops and livestock produce
based on model which comprises three major parameters such as attractiveness of the crop produce
competitive advantage of the state with respect to it and importance or impact of the crop produce to the state
economy The model is described in section 222 in detail This model helped to identify the key focus crops
produce in which there is need and scope of processing Some of the project profiles would be based on these
prioritized crops produce For the remaining projects we have used the base of issues or concerns (raised by
different stakeholders) which are becoming impediments for the development of agri-business activity in and
around the value chains of prioritized crops produce The model to prioritize the projects is as follows
Based on Focus Areas
Based on Constraints
and Barriers
Objective Prioritization
of Crops amp Livestock Sub sectors
Prioritized Crops and Livestock Produce
Key Themes of Processing
Consultation with State
Government
Stakeholder Consultation
Issues Concerns
Mapping of issues
concerns across value
chains
Prioritization Matrix
Project Profiles
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 79
Proposed Projects
511 Based on focus areas (key crops and livestock produce)
The crops or livestock produce that needs to be focussed upon for processing point of view are prioritized on
criteria as mentioned in section 222
The proposed projects based on these prioritized crops or livestock produce are as follows
Table 9 Projects based on focus areas (key crops and livestock produce)
Sr No
Prioritized Crop or Livestock Produce
Intervention Required
Possible Solution (Project)
Project Category
1 Gram and other pulses
Increased processing
Development of processing cluster
Processing Capacity Enhancement
2 Wheat Increased processing
Development of processing cluster
Processing Capacity Enhancement
3 Rice Paddy Increased processing
Development of processing cluster
Processing Capacity Enhancement
4 Fruits and Vegetables Increased processing
Development of processing facilities on
PPP mode
Processing Capacity Enhancement
5 Onion amp Garlic Increased processing
Development of processing facilities on
PPP mode
Processing Capacity Enhancement
6 Meat other than poultry Increased
production
Development of slaughterhouse on PPP
mode
Processing Capacity Enhancement
7 Poultry Meat Increased
production
Increase in production through societies or co-
operatives
Farmer Empowerment
through Societies Co-operatives
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 80
Proposed Projects
512 Based on (aimed at) addressing constraints and barriers
While prioritizing the projects aimed at addressing constraints or barriers we have mapped the prevalence of
major issues or concerns which were raised by different stakeholders working across different value chains of
different commodities or livestock produce in order to identify the impact of these issues This impact was
calculated based on the scores received by a particular crop or produce in prioritization model described in
section 222 and the frequency of a particular issue raised by stakeholders during primary survey
The major themes or areas of concerns are
Marketing Infrastructure amp Reforms
Lack of Cold Chain Ripening Chambers
Infrastructure Issues in Food Parks
Lack of Testing Laboratories amp RampD Centres
Lack of Technical Educational Institutes
Lack of Marketing Promotion of Agril Produce
Difficulty in Access to Credit
Lack of time bound service
Status Issues of Cold Stores FPOs
Taxation Issues
Inadequate market linkages of farmers
Mandi Fees Issues
Following table shows the constraints barriers or concerns across major value chains suggested or raised by
stakeholders
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 81
Proposed Projects
Table 10 Prevalence of major issues as per stakeholders across different commodities and livestock produce in Madhya Pradesh (2011-12)
Sr No
Category Commodity
Produce
Ma
rket
ing
Infr
ast
ruct
ure
amp
Ref
orm
s
La
ck o
f C
old
Ch
ain
Rip
enin
g C
ha
mb
ers
Infr
ast
ruct
ure
Is
sues
in
Fo
od
Pa
rks
La
ck o
f T
esti
ng
L
ab
ora
tori
es amp
Ramp
D
Cen
tres
La
ck o
f T
ech
nic
al
Ed
uca
tio
na
lIn
stit
ute
s
La
ck o
f M
ark
etin
g
P
rom
oti
on
of
Ag
ril
Pro
du
ce
Dif
ficu
lty
in
Acc
ess
to C
red
it
La
ck o
f ti
me
bo
un
dse
rvic
e
Sta
tus
Issu
es
of
Co
ld S
tore
s F
PO
s
Ta
xa
tio
n I
ssu
es
Ina
deq
ua
te m
ark
etli
nk
ag
es o
f fa
rmer
s
Ma
nd
i F
ees
Issu
es
1
Cereals
Wheat
2 RicePaddy
3 Maize
4 Sorghum
5
Pulses
Gram
6 Pigeon Pea
7 Lentil
8
Oilseeds
Soyabean
9 Mustard
10 Groundnut
11
Fruits
Orange
12 Papaya
13 Banana
14 Guava
15 Mango
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 82
Proposed Projects
Sr No
Category Commodity
Produce
Ma
rket
ing
Infr
ast
ruct
ure
amp
Ref
orm
s
La
ck o
f C
old
Ch
ain
Rip
enin
g C
ha
mb
ers
Infr
ast
ruct
ure
Is
sues
in
Fo
od
Pa
rks
La
ck o
f T
esti
ng
L
ab
ora
tori
es amp
Ramp
D
Cen
tres
La
ck o
f T
ech
nic
al
Ed
uca
tio
na
lIn
stit
ute
s
La
ck o
f M
ark
etin
g
P
rom
oti
on
of
Ag
ril
Pro
du
ce
Dif
ficu
lty
in
Acc
ess
to C
red
it
La
ck o
f ti
me
bo
un
dse
rvic
e
Sta
tus
Issu
es
of
Co
ld S
tore
s F
PO
s
Ta
xa
tio
n I
ssu
es
Ina
deq
ua
te m
ark
etli
nk
ag
es o
f fa
rmer
s
Ma
nd
i F
ees
Issu
es
16
Vegetables
Green Peas
17 Onion
18 Tomato
19 Potato
20
Spices
Garlic
21 Chilli
22 Coriander
23
Livestock Produce
Milk
24 Eggs (Nos)
25 Poultry Meat
26 Other Meat
27 Fish
Total 22 11 20 15 21 9 27 27 10 25 22 10
Source Primary survey PwC analysis
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 83
Proposed Projects
513 Project Evaluation Matrix
For development of food processing sector in the state it is important to address above mentioned issues or
concerns raised by different stakeholders during primary survey Some of these issues require hard
interventions whereas others can be solved by are soft interventions In order to address these issues by
undertaking some specific projects they are gauged on the basis of three parameters such as
State government control
Private sector involvement interest
Impact of a particular issue on value chain
The issues on which state government have maximum control and which are important from private sector
perspective require to be addressed on priority basis The third parameter of impact on value chain also
underscores the need and urgency to resolve them The following matrix indicates the priority areas that need
to be addressed immediately
Priority Quadrant
High
State
Government
Control
Low
Low Private Sector Involvement Interest High
Marketing Infrastructure amp
Reforms Infrastructure in
Food Parks
Market Linkages
Cold Chain Ripening Chambers
Food Testing Labs
RampD Centres
Access to Credit
Marketing Promotion of Agri produce Technical
Educational Institutes
Time Bound Service
Mandi Fees
Status issue of Cold Stores FPOs
Taxation
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 84
Proposed Projects
Based on above matrix following issues are prioritized
1) Marketing Infrastructure and Reforms
2) Cold Chain and Ripening Chambers
3) Technical Educational Institute
4) Market Linkages
5) Taxation
6) Time Bound Service
7) Infrastructure in Food Parks
Out of these issues those which can be addressed through hard interventions and has maximum impact on
value chain are short listed as projects and categorized into four different categories as follows
Table 11 Projects aimed at removing constraints or barriers
Sr No
Prioritized Issue Type of
Intervention Required
Possible Solution (Project)
Project Category
1 Marketing Infrastructure and Reforms
Hard and Soft Intervention
Development upgradation of
marketing infrastructure
Marketing Infrastructure Development
2 Cold Chain and Ripening Chambers
3 Technical Educational Institute
Hard Intervention
Establishment of an institute
Human resource Development
4 Market Linkages Hard and Soft Intervention
Linking farmers to markets
Farmer Linkages and Empowerment
The final list of 10 projects is a combination of projects mentioned in Table 9 and Table 11 as mentioned below
The brief profile of these projects is given in next section
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 85
Proposed Projects
52 Key Proposed Projects
Based on the crops and project prioritization model we short-listed some key projects for the development of
food processing sector in the state While short-listing them the conscious effort was made to identify key areas
functions components of value chain which needs to be developed that would have maximum impact on the
respective value chain sub-sector and ultimately food processing as a whole Accordingly we found that at
present there are four key areas which are most important to strengthen the sector as a whole in the state
These areas are
Food Processing
Sector
Processing Capacity Enhance
ment
Marketing Infrastruct
ure Developm
ent
Farmer Linkages
amp Empower
ment
Human Resource Developm
ent
The projects are broadly divided into these major categories as mentioned in the table below
Processing Capacity Enhancement
bullDevelopment of pulses processing cluster in Sagar district bullDevelopment of wheat processing cluster in Sehore district bullDevelopment of paddy processing cluster in Satna district bullEstablishment of integrated fruit and vegetable processing facility at Ratlam on PPP model bullEstablishment of vegetable dehydration facility at Neemuch on PPP model bullEstablishment of modern slaughterhouses on PPP model
bullDevelopment up-gradation of marketing facilities of the APMCrsquos
Marketing Infrastructure Development
bullFormation of commercial poultry development societies co-operatives bullStrengthening of FPOs by facilitating the formation market linkages and capacity building
Farmer Linkages and Empowerment
bullEstablishment of Food Technology institute at Indore
Human Resource Development
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 86
-
Brief Project Profiles
6 Brief Project Profiles
61 Development of pulses processing cluster in Sagar district
611 Context
Government of Madhya Pradesh intends to become preferred investment destination especially in food
processing sector and looking to increase the income level of farmers After completing the diagnostic
assessment of food processing sector of Madhya Pradesh it is found that there is immense potential to attract
private sector investment into post‐harvest activities of pulses Huge production base along with location
advantage with connectivity to all major consumption centres underscores this potential Therefore aligning
with state governmentrsquos objectives it is proposed to develop pulses processing cluster in Sagar district
612 Project
6121 Objectives
To increase the level of in-house processing of pulses
To ensure better returns to farmers
To create and promote farmers-processor direct linkages for assured market in catchment area
To generate direct and indirect employment opportunities
To reduce the post-harvest losses
To create contract farming opportunities in the catchment area
6122 Drivers
61221 Huge production base
Madhya Pradesh ranks first in total pulses production in the country It contributes around 20-25 of total
pulses production of India The average contribution to the total pulses production has been around 227 in
the last five years (2007-08 to 2011-12) Gram (Chick Pea) is major pulse grown in the state along with Lentil
(Masoor) and Pigeon Pea (Tur) However during diagnostic stage it is found that the secondary processing (dal
making) is comparatively low It may be because of huge demand outside the state which results in interstate
trade Therefore in order to promote in-house processing of pulses it is important to adopt the cluster based
approach
The district wise major pulses production is indicated below
Major Pulses
Rank Production
2011 12 (lsquo000 MT)
Percentage of National Production
Major Producing Districts
Gram Rank 1 32903 427 Sagar Vidisha Raisen Ashoknagar Dewas
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 87
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-
-
--
Brief Project Profiles
Major Pulses
Rank Production
2011 12 (lsquo000 MT)
Percentage of National Production
Major Producing Districts
Damoh Rajgarh Narsinghpur Ujjain Chattarpur Sehore
Pigeon Pea (Tur)
Rank 3 3342 126 Narsinghpur Chhindwara Raisen Betul Damoh Rewa Jabalpur Seoni
Lentil (Masoor)
Rank 3 1800 191 Vidisha Ashoknagar Raisen Sagar Narsinghpur Jabalpur Damoh
Green Gram (Moong)
--- 213 13 Khargone Shivpuri Dhar Tikamgarh Ratlam Chattarpur Barwani Rewa
Black Gram (Urad)
--- 1488 84
Alirajpur Ashoknagar Tikamgarh Vidisha Chattarpur Shivpuri Damoh Sagar Jabalpur Mandsaur Ratlam Narsinghpur Satna
The figures above indicate that huge production base provides potential for pulses processing in the state It
underlines the need for promotion of establishment of pulses processing cluster in the state
The seasonality in terms of harvesting season of various pulses produced in Madhya Pradesh is shown below
Major Pulses Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Gram
Pigeon Pea (Tur)
Lentil (Masoor)
Green Gram (Moong)
Black Gram (Urad)
Peak Season Lean Season Round the year
61222 Deficit in current processing
The estimated current pulses processing capacity is less than the current demand (consumption) in the state It
suggests that there is current potential for pulses processing especially secondary processing activities such as
dal making
Major Pulses
Estimated Current
Processing Capacity 2011 12
(MT)
Required Current Capacity
(based on demand)
2011 12 (MT)
Current Shortfall of Processing
Capacity (MT and )
Estimated Processing
Capacity Required by
2023 24
(MT)
Estimated Processing
Capacity Addition
Required by 2023 24
(MT)
Gram
453299 736543 283244 930673 477374
Pigeon Pea (Tur)
Lentil (Masoor)
Green Gram (Moong)
Black Gram (Urad)
Source Dept of Commerce amp Industries Primary Survey PwC Analysis
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 88
- -
Brief Project Profiles
61223 Increase in demand
The demand for dal and pulses products is going to increase in next decade (by 2023-24) on account of
increasing per capita consumption and increasing population Moreover pulses requires to be milled before
consumption and as current processing (mainly secondary) capacity is comparatively low it can be inferred that
there is potential (estimated) for both secondary and tertiary processing of pulses (especially gram) in the state
Major Pulses
Current Demand 2011 12
(MT)
Estimated Demand by 2023 24
(MT)
Estimated Percentage Change
Gram 248607 451144 11036
Pigeon Pea (Tur) 340166 317316 -672
Lentil (Masoor) 71151 41170 -4214
Green Gram (Moong) 66823 99240 4851
Black Gram (Urad) 43944 21804 -5038
Total 736543 930673 2636
Source NSSO PwC Analysis
6123 Concept
61231 Benefits of cluster
Clusters Increase Productivity Efficiency
o Efficient access to specialized inputs services employees information institutions training
programs and other public goods (local outsourcing)
o Ease of coordination and transactions across firms
o Rapid diffusion of best practices
o Ongoing visible performance comparisons and strong incentives to improve vs local rivals
o Proximity of rivals encourages strategic differentiation
Clusters Stimulate and Enable Innovations
o Greater likelihood of perceiving opportunities for innovation (eg unmet needs sophisticated
customers combinations of services or technologies)
o Presence of multiple suppliers and institutions to assist in knowledge creation
o Ease of experimentation given locally available resources
Clusters Facilitate Commercialisation and New Business Formation
o Opportunities for new companies and new lines of established business are more apparent
o Spinoffs and startups are encouraged by the presence of other companies commercial
relationships and concentrated demand
o Commercializing new products and starting new companies is easier because of available skills
suppliers etc
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 89
Brief Project Profiles
61232 Location
The indicative location and catchment area is shown in following figure
The project location is proposed to be in Sagar district because of following reasons
Proximity to pulses producing area
Proximity to major mandis
Location is on North-South Corridor
Connectivity to all major cities of the state
61233 Proposed Activities
Develop a pulses processing cluster at Sagar
Name of the Project Pulses Processing Cluster
Location Sagar District
Combined Capacity ~ 200000 MTannum (of pulses equivalent)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 90
Brief Project Profiles
Area Required ~ 20 acres
Catchment Area Sagar Vidisha Raisen Narsinghpur Ashoknagar Damoh Chattarpur Panna Jabalpur
(produces around 42 of total pulses in the state)
Proposed pulses to be processed Gram Pigeon Pea Lentil Black Gram Green Gram etc
Considering the growing area under various pulses especially gram in nearby areas of Sagar district it is
proposed to establish pulses processing cluster at Sagar It will increase the value addition immediately after
harvesting by creating assured market for produce It will help to reduce the losses presently occurring due to
transport of these pulses to distant markets within the state as well as markets outside the state Moreover the
proposed project will promote similar activity in the nearby area
For calculation purposes it is expected that the processing capacity would be shared by LMIs and SSIs in the
ratio of 6040 Around 4-5 units with capacity of 20000 MTannum and around 40-50 units with capacity of
2000 MTannum would process around 200000 MT of pulses annually However the actual ratio of types of
processing units depends on the interest of private players and thus may vary
It is estimated that around one acre area is required to set up a modern pulse processing plant of capacity 100
TPD (ie 100 x 200 days = 20000 MTannum) Similarly a small pulse processing unit with capacity of 2000
MTannum requires around 0125 acre is required
613 Cost Estimates
The most important requirement for establishing any processing facility is land The proposed cluster would
require around 20 acres of land It is assumed that state government will allot the required land for the same
Therefore the estimated cost described below excludes the land cost The required cost for establishment of
pulses processing cluster is approximately Rs 82 crores
Sr No
Particulars Units Amount
(in Rs Lakhs)
1 Land ~ 20 acres ---
2 Land Development --- 2000
3 Roads and Pavement Area --- 8000
4 Weighbridge 2 1200
5 Warehouses (5000 MT) 2 30000
6 Power
(sub-station and distribution network including street lights etc) --- 24000
7 Water supply including overhead tanks pump houses and
machinery --- 11000
8 Sewage Treatment Plant (STP) 1 800
9 Administrative Complex --- 5000
Total 82000
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 91
Brief Project Profiles
614 Annual Revenue Streams and Sources Project Benefits
Major project benefits are as follows
Particulars Benefit
Estimated revenue generation from pulses processing Rs 1100 Crores
Estimated employment generation (both direct and indirect) Approx 2000
Estimated number of farmer beneficiaries (both direct and indirect) Approx 80000
Apart from above other benefits includes
Assured market and prices for farmers in catchment area
Reduction in wastage
Increase in economic activity
Socio-economic development of the area
615 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Sr No
Task Particulars To be Completed by
1 Land allotment State Government
2 Creation of common infrastructure Government Agency
(eg MPAKVN MPSIDC)
3 Creation of warehouses Government Agency
(eg MPWLC)
4 Setting-up of specialised infrastructure facilities Private Sector
5 Maintenance of facilities Private Sector
616 Risk
6161 Financial Risk
The proposed project is at the conceptual stage and the detailed study (DPR) is required for financial
closure There may be escalation in the cost of project due to delay in finalizing this concept
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 92
Brief Project Profiles
6162 Implementation Risk
Land is the most critical component for any project The land has to be suitable for the purpose with adequate water supply drainage options connectivity to major markets as well as major agricultural belts free from encumbrances not exposed too much to vagaries of nature etc The quality and size of such land parcels will determine the return potential of project
The land acquired will be used for development of infrastructure and facilities Therefore it requires various clearances from various government bodies for construction to commissioning Delays in getting any of these clearances will lead to delay in the completion and non-availability of any of these clearances may delay the project Therefore such delays and non-availability of clearances can be a threat
Infrastructure required by the project but not included as part of the project ndash such as road access water supply etc are also important Delays in creation of these infrastructure facilities may have a negative impact on the projectrsquos profitability
The success of project demands participation from entrepreneurs setting up units within project area The project will have to attract sufficient number of participants to achieve maximum return potential
6163 Operational Risk
There may be a significant shift in cropping pattern in catchment area in future owing to relative
profitability of crops This may lead to reduction in availability of raw material
6164 Miscellaneous Risk
Acts of God like floods earthquake etc that disrupt operations are a form of risk which exists for all projects The same risk is applicable in this case as well
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 93
Brief Project Profiles
This page is intentionally left blank
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 94
-
Brief Project Profiles
62 Development of wheat processing cluster at Sehore
621 Context
Madhya Pradesh has emerged as one of the leading state in terms of wheat production It produces some of the
finest quality of wheat in India After completing the diagnostic assessment of food processing sector of Madhya
Pradesh it is found that there is immense potential to attract private sector investment into post‐harvest
activities of wheat Huge production base along with varietal availability and location advantage with
connectivity to all major consumption centres underscores this potential Therefore in order to promote in-
house processing of wheat it is important to adopt the cluster based approach and thus it is proposed to develop
wheat processing cluster at Sehore
622 Project
6221 Objectives
To increase the level of in-house processing of wheat
To ensure better returns to farmers
To create and promote farmers-processor direct linkages for assured market in catchment area
To generate direct and indirect employment opportunities
To reduce the post-harvest losses
To create contract farming opportunities in the catchment area
6222 Drivers
62221 Huge production base
Madhya Pradesh ranks fourth in total wheat production in the country The average contribution of the state in
the total wheat production in the country for the last five years (2007-08 to 2011-12) has been around 95 The
production is expected to increase substantially in the next 5 to 10 years However during diagnostic stage it is
found that the secondary processing (milling) is comparatively low It may be because of increased procurement
by government agencies in the recent past and huge demand for special varieties of wheat outside the state
which results in interstate trade This trend is expected to continue in future as well Despite of these
constraints it is found that there is considerable potential for processing of wheat in the state Therefore in
order to promote in-house processing of wheat it is important to adopt the cluster based approach
The major wheat producing districts are shown below
Cereal Rank Production
2011 12 (lsquo000 MT)
Percentage of National Production
Major Producing Districts
Wheat Rank 4 127032 1216 Hoshangabad Chhindwara Sehore Harda Raisen Vidisha Dhar Ujjain Dewas Gwalior Datia
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 95
- -
Brief Project Profiles
The above data indicates that huge production base provides potential for wheat processing in the state It
underlines the need for promotion of establishment of wheat processing cluster in the state
The seasonality in terms of harvesting season of wheat produced in Madhya Pradesh is shown below
Major Cereal Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Wheat
Peak Season Lean Season Round the year
62222 Varietal availability
Madhya Pradesh is famous for some unique varieties of wheat such as Sharbati Moreover durum wheat (hard
wheat) with high protein and high gluten content is largely grown in the state These varieties types of wheat
gives competitive advantage to Madhya Pradesh where some quantities are purchased by the private traders at
a price premium mainly for processing purpose and to produce high value branded products
62223 Increase in demand
The demand for wheat and its products is going to increase coming decade (by 2023-24) on account of
increasing per capita consumption and increasing population Moreover rapid urbanization changing lifestyle
and increased health consciousness would lead to increased demand for processed products Huge production
base of unique wheat (sharbati durum) coupled with increase in demand suggests that there is substantial
potential for primary (sorting and grading) secondary (milling) and tertiary processing (processed products) of
wheat in the state
Major Cereal
Current Demand 2011 12
(MT)
Estimated Demand by 2023 24
(MT)
Estimated Percentage Change
Wheat 7183377 10016554 3944
Source NSSO PwC Analysis
6223 Concept
62231 Benefits of cluster
Clusters Increase Productivity Efficiency
o Efficient access to specialized inputs services employees information institutions training
programs and other public goods (local outsourcing)
o Ease of coordination and transactions across firms
o Rapid diffusion of best practices
o Ongoing visible performance comparisons and strong incentives to improve vs local rivals
o Proximity of rivals encourages strategic differentiation
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 96
Brief Project Profiles
Clusters Stimulate and Enable Innovations
o Greater likelihood of perceiving opportunities for innovation (eg unmet needs sophisticated
customers combinations of services or technologies)
o Presence of multiple suppliers and institutions to assist in knowledge creation
o Ease of experimentation given locally available resources
Clusters Facilitate Commercialisation and New Business Formation
o Opportunities for new companies and new lines of established business are more apparent
o Spinoffs and startups are encouraged by the presence of other companies commercial
relationships and concentrated demand
o Commercializing new products and starting new companies is easier because of available skills
suppliers etc
62232 Location
The indicative location and catchment area is shown in following figure
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 97
Brief Project Profiles
The project location is proposed to be at Sehore because of following reasons
Proximity to wheat producing area (especially sharbati variety)
Proximity to major mandis
Proximity to major consumption centres
Area is already declared as AEZ by APEDA
62233 Proposed Activities
Develop a wheat processing cluster at Sehore
Name of the Project Wheat Processing Cluster
Location Sehore
Combined Capacity ~ 450000 MTannum
Area Required ~ 25 acres
Catchment Area Sehore Hoshangabad Harda Vidisha Ashoknagar Raisen Dewas
Type of activities likely to be undertaken Sorting Grading amp Packaging
Milling
Manufacturing of Processed Product
Processed products likely to be manufactured Packed amp Branded Wheat Atta Maida Rawa Suji and Other processed products
Considering the growing area under various varieties of wheat (especially sharbati and durum) in nearby areas
of Sehore district it is proposed to establish wheat processing cluster at Sehore It will increase the value
addition immediately after harvesting by creating assured market for produce The proposed project will
promote similar processing activity in the nearby area
For calculation purposes it is expected that around 40-50 units with capacity of 9000 MTannum would
process around 450000 MT of wheat annually However the actual ratio of types of processing units depends
on the interest of private players and thus may vary
It is estimated that around one acre area is required to set up three modern wheat processing units
623 Cost Estimates
The most important requirement for establishing any processing facility is land The proposed cluster would
require around 25 acres of land It is assumed that state government will allot the required land for the same
Therefore the estimated cost described below excludes the land cost The required cost for establishment of
wheat processing cluster is approximately Rs 85 crores
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 98
Brief Project Profiles
Sr No
Particulars Units Amount
(in Rs Lakhs)
1 Land ~ 25 acres ---
2 Land Development --- 2500
3 Roads and Pavement Area --- 10000
4 Weighbridge 2 1200
5 Warehouses (5000 MT) 2 30000
6 Power
(sub-station and distribution network including street lights etc) --- 24000
7 Water supply
(including overhead tanks pump houses and machinery) --- 11000
8 Sewage Treatment Plant (STP) 1 800
9 Administrative Complex --- 5000
Total 84500
624 Annual Revenue Streams and Sources Project Benefits
Major project benefits are as follows
Particulars Benefit
Estimated revenue generation from pulses processing Rs 800 Crores
Estimated employment generation (both direct and indirect) Approx 1500
Estimated number of farmer beneficiaries (both direct and indirect) Approx 75000
Apart from above other benefits includes
Assured market and prices for farmers in catchment area
Reduction in wastage
Increase in economic activity
Socio-economic development of the area
625 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 99
Brief Project Profiles
Sr No
Task Particulars To be Completed by
1 Land allotment State Government
2 Creation of common infrastructure Government Agency
(eg MPAKVN MPSIDC)
3 Creation of warehouses Government Agency
(eg MPWLC)
4 Setting-up of specialised infrastructure facilities Private Sector
5 Maintenance of facilities Private Sector
626 Risk
6261 Financial Risk
The proposed project is at the conceptual stage and the detailed study (DPR) is required for financial
closure There may be escalation in the cost of project due to delay in finalizing this concept
6262 Implementation Risk
Land is the most critical component for any project The land has to be suitable for the purpose with adequate water supply drainage options connectivity to major markets as well as major agricultural belts free from encumbrances not exposed too much to vagaries of nature etc The quality and size of such land parcels will determine the return potential of project
The land acquired will be used for development of infrastructure and facilities Therefore it requires various clearances from various government bodies for construction to commissioning Delays in getting any of these clearances will lead to delay in the completion and non-availability of any of these clearances may delay the project Therefore such delays and non-availability of clearances can be a threat
Infrastructure required by the project but not included as part of the project ndash such as road access water supply etc are also important Delays in creation of these infrastructure facilities may have a negative impact on the projectrsquos profitability
The success of project demands participation from entrepreneurs setting up units within project area The project will have to attract sufficient number of participants to achieve maximum return potential
6263 Operational Risk
There may be a significant shift in cropping pattern in catchment area in future owing to relative profitability of crops This may lead to reduction in availability of raw material
6264 Miscellaneous Risk
Acts of God like floods earthquake etc that disrupt operations are a form of risk which exists for all
projects The same risk is applicable in this case as well
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 100
-
Brief Project Profiles
63 Development of paddy processing cluster at Satna
631 Context
Paddy is one of the important agricultural crops in Madhya Pradesh Though major rice producing belt has
been detached from the state after formation of Chhattisgarh in recent past paddy cultivation and processing
activity has increased in Madhya Pradesh It has also gained momentum due to basmati cultivation and interest
shown by some of the private player to enter into contract farming After completing the diagnostic assessment
of food processing sector of Madhya Pradesh it is found that there is immense potential to attract private sector
investment into post‐harvest activities of paddy Substantial production base along with location advantage
with connectivity to major consumption centres underscores this potential Therefore in order to promote in-
house processing of paddy it is important to adopt the cluster based approach and thus it is proposed to develop
paddy processing cluster at Satna
632 Project
6321 Objectives
To increase the level of in-house processing of paddy
To create and promote farmers-processor direct linkages for assured market in catchment area
To ensure better returns to farmers
To create contract farming opportunities in the catchment area
To generate direct and indirect employment opportunities
To reduce the post-harvest losses
6322 Drivers
63221 Huge production base
Madhya Pradesh contributes around 15 to 2 of total paddy production of India The average contribution to
the paddy production for the last five years (2007-08 to 2011-12) has been around 17 The production is
expected to increase significantly in the next 5 to 10 years However during diagnostic stage it is found that the
secondary processing (milling) is comparatively low It may be because of increased procurement by
government agencies in the recent past This trend is expected to continue in future as well Despite of these
constraints it is found that there is considerable potential for processing of wheat in the state Therefore in
order to promote in-house processing of paddy it is important to adopt the cluster based approach
The major paddy producing districts are shown below
Cereal Rank Production
2011 12 (lsquo000 MT)
Percentage of National Production
Major Producing Districts
Paddy Rank 14 22273 211 Balaghat Shahdol Seoni Rewa Satna Katni
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 101
- - -
Brief Project Profiles
The above data indicates that huge production base provides potential for paddy processing in the state It
underlines the need for promotion of establishment of paddy processing cluster in the state
The seasonality in terms of harvesting season of paddy produced in Madhya Pradesh is shown below
Major Cereal Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Paddy
Peak Season Lean Season Round the year
63222 Deficit in processing capacity
The estimated current paddy processing capacity is less than the current demand (consumption) in the state It
suggests that there is current potential for paddy processing in the state
Crop
Estimated Current Processing Capacity
2011 12
(MT)
Estimated Processing Capacity Required by
2023 24
(MT)
Estimated Processing Capacity Addition
Required by 2023 24
(MT)
Paddy 410340 777972 367632
Source Dept of Commerce amp Industries Primary Survey PwC Analysis
6323 Concept
63231 Benefits of cluster
Clusters Increase Productivity Efficiency
o Efficient access to specialized inputs services employees information institutions training
programs and other public goods (local outsourcing)
o Ease of coordination and transactions across firms
o Rapid diffusion of best practices
o Ongoing visible performance comparisons and strong incentives to improve vs local rivals
o Proximity of rivals encourages strategic differentiation
Clusters Stimulate and Enable Innovations
o Greater likelihood of perceiving opportunities for innovation (eg unmet needs sophisticated
customers combinations of services or technologies)
o Presence of multiple suppliers and institutions to assist in knowledge creation
o Ease of experimentation given locally available resources
Clusters Facilitate Commercialisation and New Business Formation
o Opportunities for new companies and new lines of established business are more apparent
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 102
Brief Project Profiles
o Spinoffs and startups are encouraged by the presence of other companies commercial
relationships and concentrated demand
o Commercializing new products and starting new companies is easier because of available skills
suppliers etc
63232 Location
The indicative location and catchment area is shown in following figure
The project location is proposed to be at Satna because of following reasons
Proximity to paddy producing area
Proximity to major mandis
Proximity to major consumption centres
63233 Proposed Activities
Develop a wheat processing cluster at Satna
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 103
Brief Project Profiles
Name of the Project Paddy Processing Cluster
Location Satna
Combined Capacity ~ 300000 MTannum
Area Required ~ 40 acres
Catchment Area Sehore Hoshangabad Harda Vidisha Ashoknagar Raisen Dewas
Type of activities likely to be undertaken Milling
Manufacturing of other processed products
Processed products likely to be manufactured Rice Bran Poha Churi Husk etc
Considering the growing area under paddy in nearby areas of Satna district it is proposed to establish paddy
processing cluster at Satna It will increase the value addition immediately after harvesting by creating assured
market for produce The proposed project will promote similar processing activity in the nearby area
For calculation purposes it is expected that around 25-30 units with capacity of 10000 MTannum would
process around 300000 MT of paddy annually However the actual ratio of types of processing units depends
on the interest of private players and thus may vary
It is estimated that around one acre area is required to set up a modern paddy milling processing unit with
capacity of 10000 MTannum
633 Cost Estimates
The most important requirement for establishing any processing facility is land The proposed cluster would
require around 40 acres of land It is assumed that state government will allot the required land for the same
Therefore the estimated cost described below excludes the land cost The required cost for establishment of
paddy processing cluster is approximately Rs 9 crores
Sr No
Particulars Units Amount
(in Rs Lakhs)
1 Land ~ 40 acres ---
2 Land Development --- 4000
3 Roads and Pavement Area --- 14000
4 Weighbridge 2 1200
5 Warehouses (5000 MT) 2 30000
6 Power
(Sub-station and distribution network including street lights etc) --- 24000
7 Water supply
(including overhead tanks pump houses and machinery) --- 11000
8 Sewage Treatment Plant (STP) 1 800
9 Administrative Complex --- 5000
Total 90000
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 104
Brief Project Profiles
634 Annual Revenue Streams and Sources Project Benefits
Major project benefits are as follows
Particulars Benefit
Estimated revenue generation from pulses processing Rs 425 Crores
Estimated employment generation (both direct and indirect) Approx 800
Estimated number of farmer beneficiaries (both direct and indirect) Approx 100000
Apart from above other benefits includes
Assured market and prices for farmers in catchment area
Reduction in post-harvest losses
Increase in economic activity
Socio-economic development of the area
635 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Sr No
Task Particulars To be Completed by
1 Land allotment State Government
2 Creation of common infrastructure Government Agency
(eg MPAKVN MPSIDC)
3 Creation of warehouses Government Agency
(eg MPWLC)
4 Setting-up of specialised infrastructure facilities Private Sector
5 Maintenance of facilities Private Sector
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 105
Brief Project Profiles
636 Risk
6361 Financial Risk
The proposed project is at the conceptual stage and the detailed study (DPR) is required for financial
closure There may be escalation in the cost of project due to delay in finalizing this concept
6362 Implementation Risk
Land is the most critical component for any project The land has to be suitable for the purpose with adequate water supply drainage options connectivity to major markets as well as major agricultural belts free from encumbrances not exposed too much to vagaries of nature etc The quality and size of such land parcels will determine the return potential of project
The land acquired will be used for development of infrastructure and facilities Therefore it requires various clearances from various government bodies for construction to commissioning Delays in getting any of these clearances will lead to delay in the completion and non-availability of any of these clearances may delay the project Therefore such delays and non-availability of clearances can be a threat
Infrastructure required by the project but not included as part of the project ndash such as road access water supply etc are also important Delays in creation of these infrastructure facilities may have a negative impact on the projectrsquos profitability
The success of project demands participation from entrepreneurs setting up units within project area
The project will have to attract sufficient number of participants to achieve maximum return potential
6363 Operational Risk
There may be a significant shift in cropping pattern in catchment area in future owing to relative profitability of crops This may lead to reduction in availability of raw material
6364 Miscellaneous Risk
Acts of God like floods earthquake etc that disrupt operations are a form of risk which exists for all projects The same risk is applicable in this case as well
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 106
Brief Project Profiles
64 Integrated fruits and vegetable processing facility at Ratlam on PPP model
641 Context
Madhya Pradesh ranks 5th in terms of vegetable and 8th in terms of fruits production in the country It produces
many of commercially important fruits and vegetables such as orange guava papaya pea tomato potato etc
in recent past the area under horticultural produce has increased substantially in the state The demand for
fruits and vegetables is growing both within and outside of the state Moreover there is opportunity to export
value added semi-finished and finished products of fruits and vegetables Despite of these processing and value
addition of fruits and vegetables is very low in the state After completing the diagnostic assessment of food
processing sector of Madhya Pradesh it is found that there is immense potential to attract private sector
investment into post‐harvest activities of horticulture produce Therefore in order to promote processing and
value addition activity of fruits and vegetables it is proposed to establish integrated processing facility at Ratlam
on PPP model
642 Project
6421 Objectives
To provide remunerative returns to farmers by adding value to their horticulture produce
To encourage existing fruit and vegetable growers to diversify in cropping pattern
To create and promote farmers-processor linkage for assured market for fruits and vegetables in
catchment area
To create contract farming opportunities in the catchment area
To reduce the post-harvest losses in horticulture produce
To generate direct and indirect employment opportunities
6422 Drivers
Due to increase in income level of people changing lifestyle and awareness there is increase in demand for the
processed food products and thus increase in food processing activity Also there is a huge demand for fruit
pulp juices concentrates and various vegetable products such as tomato puree sauces ketch-ups chutneys
etc in the international market The major countries associated with the trade of these value added products
are Germany Netherlands USA France and UAE
The major horticulture crops in Madhya Pradesh which could be used to manufacture such products are orange
papaya guava banana mango lemon tomato amla bottle gourd water melon and other vegetables MP is the
second largest producer of guava and third largest producer of amla in the country Citrus fruits are also
produced in significant quantity in the state
The district wise major fruits and vegetable production is indicated below
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 107
-
Brief Project Profiles
Fruit amp Vegetable
Rank Production
2011 12 (lsquo000 MT)
Percentage of National Production
Major Producing Districts
Orange Rank 2 6475 207 Chhindwara Mandsaur Shajapur Ujjain Betul Ratlam Neemuch Hoshangabad
Guava Rank 2 2553 102 Jhabua Indore Hoshangabad Alirajpur Morena Jabalpur Ujjain Ratlam
Amla Rank 3 1275 133 Jhabua Khandwa Neemuch Chhindwara Alirajpur Ratlam
Papaya Rank 6 2749 62 Ratlam Khandwa Barwani Khargone Shajapur Dhar Vidisha Jhabua
Banana Rank 7 13792 48 Burhanpur Dhar Barwani Khandwa Khargone
Mango Rank 13 1751 11 Alirajpur Indore Chhindwara Betul Balaghat Jhabua
Tomato Rank 4 134959 72 Ratlam Jabalpur Bhind Barwani Dhar Sagar Chhindwara Khandwa
Bottle Gourd Rank 2 41716 56 Jabalpur Ratlam Dewas Sagar Mandsaur Hoshangabad
Watermelon Rank 5 19096 111 Khandwa Shajapur Barhanpur
Cabbage Rank 9 37628 45 Jabalpur Indore Betul Shajapur Ratlam Dhar Neemuch
The seasonality in terms of harvesting season of various fruits and vegetables produced in Madhya Pradesh is
shown below
Fruit Vegetable Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Mosambi
Orange
Mango
Banana
Lime Lemon
Guava
Papaya
Amla
Tomato
Cabbage
Cauliflower
Potato
Onion
Bottle Gourd
Okra
Watermelon
Brinjal
Pea
Peak Season Lean Season Round the year
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 108
Brief Project Profiles
The figures indicate that fruits and vegetable processing unit in MP holds enormous potential to contribute
significantly in food processing sector It underlines the need for establishment of exclusive facility for
processing of fruit and vegetable in the state
Major advantages of this project are -
It will provide support to the overall production of fruits and vegetable which is characterized by short
harvesting seasons
Due to its multi facet processing capabilities such project could handle different types of fruits amp
vegetables to optimize capacity utilization and make processing commercially competitive
6423 Concept
64231 PPP Model
Establishment and running the fruit and vegetable processing facility requires expertise in operations right
from raw material procurement or handling to marketing of the produce andor products which private sector
can handle efficiently Whereas the public or government sector can aid by providing capital intensive assets
such as land Therefore it is expected that the requirement of land (around 7 acres) will be met by state
government while the business efficiencies and initiatives will be managed by the private entity
There are different models of PPP such as BOO (Build ndash Own ndash Operate) DBFOT (Design ndash Build ndash Finance ndash Operate ndash Transfer) etc and the choice of which depends on the objectives As primary objective is to promote
the processing activity in the state it is proposed that the project can be completed based on BOO (Build ndash Own
ndash Operate) model This model will facilitate the private players who are already in the FampV processing or going
to enter in this domain It will provide a good opportunity to expand their operations in this field and to
enhance their market share Incentives will be available to the private player such as land warehousing facility
tax breaks etc along with backward linkages
Key Features of PPP Model
State government will nominate the department or any related public entity as an implementing agency
Land will be provided by state government and will be maintained by private entity
Supporting facilities are being established on site by respective government agencies (such as MPWLC
and other related departments)
Opportunity for backward linkage especially in the form of contract farming
64232 Location
The indicative location and catchment area is shown in following figure
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 109
Brief Project Profiles
The project location is proposed to be in Ratlam district because of following reasons
Proximity to fruit and vegetable producing area
Availability of good infrastructure
Proximity to major mandis
Connectivity to all major cities and states which is going to become better due to DMIC (Delhi Mumbai
Industrial Corridor)
Proximity to proposed Inland Container Depot (ICD) at Ratlam with Truck Terminal
Project comes under proposed investment region (Ratlam-Nagda) of DMIC
Proximity to proposed multi modal logistical hub under DMIC (at Pithampur)
Area is already declared as AEZ by APEDA
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 110
Brief Project Profiles
64233 Proposed Activities
Establish integrated fruit and vegetable processing facility at Ratlam on PPP model
Name of the Project Integrated Fruit amp Vegetable Processing Facility on PPP model
1) Fresh FampV Operations
2) Multi Fruit Aseptic Processing Plant
Location Ratlam
Combined Capacity 35000 MT
Area Required ~ 7 acres (~27000 m2)
Catchment Area Ratlam Ujjain Indore Shajapur Mandsaur Neemuch Jhabua Alirajpur Dhar Barwani Khargone Khandwa
Proposed fruits to be processed Orange Mosambi Lemon Guava Papaya Amla Mango Banana
Proposed vegetables to be processed Tomato Cabbage Local Potato Onion Bottle Gourd Cauliflower Okra Water Melon Brinjal Pea
1) Fresh Fruit and Vegetable Operations
Considering the growing area under various fruits and vegetables in Ratlam and nearby area it is proposed to
set up a pack house for grading packing and marketing of fresh fruits and vegetables It will increase the value
addition immediately after harvesting by creating assured market for produce It will help to reduce the losses
presently occurring due to transport of fruits and vegetables to distant markets such as Indore mandi Lashkar
mandi etc within the state as well as markets outside the state Moreover the proposed project will promote
similar activity in the nearby area
On the basis of production and market arrivals in the catchment area it is proposed to set up a Fresh Produce
Pack House with an annual capacity of 15000 tonnes Two grading and packing lines (semi‐automatic) of 2
tonshr capacity each can be used and output of 50 tonnes per day can be achieved
Proposed fruits to be handled ndash Orange Mosambi Lemon Guava Papaya Amla Mango Banana
Proposed vegetables to be handled ndash Tomato Cabbage Local Potato Onion Bottle Gourd Cauliflower
Okra Water Melon Brinjal Pea
Annual Handling Capacity ndash 15000 MT (for 300 days)
Target Market ndash Indore Ujjain Bhopal Vadodara Ahmedabad Udaipur Other nearby markets
2) Multi Fruit Aseptic Processing Plant
Aseptic bulk packaging is gaining momentum over traditional canning due to its less cost of packaging and easy
operation Moreover the acceptability of aseptically packed products is comparatively better Considering the
huge production base of papaya guava and tomato in nearby areas of Ratlam it is proposed to set up aseptic
processing unit at Ratlam Additionally other fruits such as orange and mango can be considered while
developing the detail project report (DPR)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 111
Brief Project Profiles
On the basis of production and market arrivals in the catchment area it is proposed to set up aseptic processing
unit with annual capacity to handle around 20000 MT of produce
Proposed fruits to be handled ndash Guava Papaya Amla Orange Mango
Proposed vegetables to be handled ndash Tomato
Annual Handling Capacity ndash 20000 MT (for 300 days)
Target Market ndash Indore Ujjain Bhopal Vadodara Ahmedabad Udaipur Other nearby markets
643 Cost Estimates
The most important requirement for establishing any processing facility is land The proposed fruit and
vegetable processing facility will require around 7 acres of land It is assumed that state government will allot
the required land for the same Therefore the estimated cost described below excludes the land cost The
required cost for establishment of and vegetable processing facility on PPP model is approximately Rs 30 crore
with an operational expenditure of around Rs 41 crore for first year
6431 Non-recurring Expenditure
Sr No
Particulars Units Amount
(in Rs Lakhs)
Plant ndash 1 (Fresh Fruit and Vegetable Operations)
1 Land ~ 9000 m2 ---
2 Road amp Pavement Area (Rs550m2) ~ 1800 m2 1000
3 Building (including office) (Rs12000m2) ~ 2000 m2 24000
4
Plant amp Machinery
Cleaning grading and packing lines (2 tons per hour)
Crate Washer Fork Lift Pallet Jack Weighing Bridge Water Storage Generator Hydraulic Pallets Hydraulic Lifts
---3000
8000
5 Utility Plant Machineries
(HVAC) --- 5000
6 Miscellaneous Fixed Assets
(Plastic Crates for material handling Furniture amp Fixtures etc) --- 3000
Sub-Total (Plant-1) 44000
Plant ndash 2 (Multi Fruit Aseptic Processing Plant)
7 Land ~ 18000 m2 ---
8 Road amp Pavement Area (Rs550m2) ~ 2800 m2 1500
9 Building (Rs15000m2) ~ 2000 m2 30000
10 Office (Rs15000m2) ~ 300 m2 4500
11 Ripening Chamber ~ 2000 m2 8500
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 112
Brief Project Profiles
12 Utility Buildings (Raw Material Bay Coal Yard ETP Civil Work Boiler House etc)
12500
13 Warehouse for finished goods on lease basis from MPLWC ~ 2000 m2 5000
14
Plant amp Machinery
(Plant and Machinery of multi fruit aseptic plant preparatory pasteurization fining decanting sterilization and aseptic filling)
--- 135000
15
Utility Plant Machineries amp Other Assets
(Boiler Water Treatment Plant Water Storage Tank Chiller Cooling Tower Water Softening Plant ETP Generator Nitrogen Plant Laboratory Equipments Crates Hydraulic Pallets Hydraulic Lifts etc)
--- 45000
Sub-Total (Plant-2) 242000
Common Infrastructure
16 Water Storage RCC construction --- 5000
17 Water Pumping Station Distribution lines etc --- 1000
18 Water Treatment System Filtration Carbon Filtration and Degermination Chemical treatment plant etc
--- 2500
19 Utility Civil Buildings etc --- 6000
Sub-Total (Common Infrastructure) 14500
Grand Total (All Non-Recurring Cost) 300500
6432 Recurring Expenditure
The recurring expenditure includes pay and allowances of technical and non-technical staff maintenance of
infrastructure utilities and consumables such as water power chemicals fuel etc Please note that the
recurring expenditure will increase over time due increase in the pay and allowances consumablersquos cost The
recurring expenditure for the first year is detailed below
Sr No
Particulars Amount
(in Rs Lakhs)
Plant ndash 1 (Fresh Fruit and Vegetable Operations)
1 Manpower Cost (for around 20 heads) 3000
2 Raw Material 110000
3 Packaging Cost 4000
4 Processing Cost 5500
5 Transportation amp Handling Charges 30000
6 Administrative Cost 1500
7 Marketing Cost 3000
8 Maintenance 100
Sub-Total (Plant-1) 157100
Plant ndash 2 (Multi Fruit Aseptic Processing Plant)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 113
Brief Project Profiles
9 Manpower Cost (for around 50 heads) 10000
10 Raw Material 150000
11 Packaging Cost 45000
12 Processing Cost 35000
13 Administrative Cost 6000
14 Marketing Cost 6000
15 Maintenance 2500
Sub-Total (Plant-2) 254500
Grand Total (All Recurring Cost) 411600
644 Annual Revenue Streams and Sources
1) The installed annual capacity and turnover on installed capacity are as follows
Sr No
Operation Source of Revenue
Installed Processing
Capacity
(in MT)
Approx Annual
Turnover
(in Rs Lakhs)
1 Marketing Operations of Fresh Fruits amp Vegetables 15000 180000
2 Multi Fruit Processing Plant (Aseptic Bulk Packaging Tomato Paste Plant)
20000 310000
Total 35000 490000
2) Estimated employment generation (both direct and indirect) ndash Approx 40
3) Estimated number of farmer beneficiaries (both direct and indirect) ndash Approx 850
4) Apart from above other benefits includes
Assured market and prices for farmers in catchment area
Reduction in post-harvest losses
Increase in economic activity
Socio-economic development of the area
645 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 114
Brief Project Profiles
Sr No
Task Particulars To be Completed by
1 Land allotment State Government
2 Creation of common infrastructure Private Sector
3 Creation of warehouse MPWLC
4 Setting-up of specialised facilities Private Sector
5 Maintenance of facilities Private Sector
Duration of contract Long Term (10-15 Years)
Terms of lease BOO
The project is proposed to be completed within 3 years (by December 2016) However the time required for
completion of project depends on the inter-departmental procedures of government and various approvals
646 Risk
6461 Financial Risk
The proposed project is at the conceptual stage and the detailed study (DPR) is required for financial
closure There may be escalation in the cost of project due to delay in finalizing this concept
6462 Implementation Risk
Land is the most critical component for any project The land has to be suitable for the purpose with adequate water supply drainage options connectivity to major markets as well as major agricultural belts free from encumbrances not exposed too much to vagaries of nature etc The quality and size of such land parcels will determine the return potential of project
The land acquired will be used for development of infrastructure and include facilities like warehouses power plants etc besides food processing units Therefore it requires various clearances from various government bodies for construction to commissioning Delays in getting any of these clearances will lead to delay in the completion and non-availability of any of these clearances may delay the project Therefore such delays and non-availability of clearances can be a threat
Unforeseen litigations may cause delay in the implementation or result in cost over runs thereby affecting the potential return from the project
Estimation of the costs to be incurred during the construction phase may not be accurate as certain
factors about the park development may be unknown at the time of the projections If there is an increase in the costs it will have a bearing on the profitability of the projects
Management is the most critical part of a successful project and timely implementation without any cost over-runs is dependent heavily on the management If the management is not competent or lacks motivation it will have very negative repercussions on the projects
Infrastructure required by the project but not included as part of the project ndash such as road access water supply etc are also important Delays in creation of these infrastructure facilities may have a negative impact on the projectrsquos profitability
The success of project demands participation from entrepreneurs setting up units within project area The project will have to attract sufficient number of participants to achieve maximum return potential
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 115
Brief Project Profiles
6463 Operational Risk
There may be a significant shift in cropping pattern in catchment area in future owing to relative profitability of crops This may lead to reduction in availability of raw material
6464 Miscellaneous Risk
The regulations pertaining to this project which are not in control of state government can change in course of the project and it can have a varied range of impact
Acts of God like floods earthquake etc that disrupt operations are a form of risk which exists for all projects The same risk is applicable in this case as well
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 116
Brief Project Profiles
65 Vegetable dehydration facility at Neemuch on PPP model
651 Context
Madhya Pradesh produces some of the commercially important vegetables and spices such as onion and garlic
In recent past the area under these major vegetables spices has increased substantially in the state However
the price realization by farmers is comparatively low It is found that seasonality is one of the major reasons
which affect the demand-supply cycle and the resultant prices of these horticultural produce The demand for
these specific vegetables (onion) and spices (garlic) is growing in both domestic as well as international market
Therefore there is need to increase the value addition of these categories Dehydration is one of the easy ways to
preserve these types of vegetables spices It increases the shelf life of these perishable categories and the
resultant product fetches better prices in the market Therefore in order to promote processing and value
addition activity of vegetables it is proposed to establish vegetable (especially garlic and onion) dehydration
facility at Neemuch on PPP model
652 Project
6521 Objectives
To provide remunerative returns to farmers by adding value to their horticulture produce
To create and promote farmers-processor linkage for assured market for garlic and onion in catchment
area
To create contract farming opportunities in the catchment area
To reduce the post-harvest losses of these horticulture produce
To generate direct and indirect employment opportunities
6522 Drivers
The fruits amp vegetables are perishable in nature and mostly available in specific season This natural
phenomenon generally results into low price realization in glut season by farmers To overcome the problem of
seasonal availability and to benefit the farmers by providing better returns value addition is necessary
Dehydration is one of the technique by which vegetables are preserved in dehydrated form for a longer period
and are made available during off‐season With this technology certain high value and popular vegetables can
be profitably sold The dehydrated vegetables are used to manufacture instant vegetable noodles soups snacks
and fast food Dehydrated onion is used as condiment and flavoring agent in manufacturing of tomato
ketchups sauces salad pickles chutneys meat sausages masala bread and buns breakfast foods etc
The vegetables selected for preparing dehydrated products in the project are onion garlic tomato cabbage etc
The products have been selected based on availability of raw materials and market potential of the finished
product
The district wise major vegetable production is indicated below
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 117
-
Brief Project Profiles
Vegetable Rank Production
2011 12 (lsquo000 MT)
Percentage of National Production
Major Producing Districts
Garlic Rank 2 2700 220 Ratlam Indore Chhindwara Neemuch Ujjain Mandsaur Shajapur Dewas Guna Chattarpur
Onion Rank 3 195700 112 Shajapur Indore Khandwa Ujjain Sagar Rewa Barwani Ratlam Jabalpur Mandsaur Dhar Dewas
Tomato Rank 4 134959 72 Ratlam Jabalpur Bhind Barwani Dhar Sagar Chhindwara Khandwa
Cabbage Rank 9 37628 45 Jabalpur Indore Betul Shajapur Ratlam Dhar Neemuch
The figures indicate that fruits and vegetable processing in MP holds enormous potential to contribute
significantly in food processing sector It underlines the need for establishment of exclusive facility for
dehydration of vegetable in the state
The seasonality in terms of harvesting season of various vegetables produced in Madhya Pradesh is shown
below
Vegetable Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Garlic
Onion
Tomato
Cabbage
Peak Season Lean Season Round the year
6523 Concept
65231 PPP Model
Establishment and running any fruit and vegetable processing facility requires expertise in operations right
from raw material procurement or handling to marketing of the produce andor products which private sector
can handle efficiently Whereas the public or government sector can aid by providing capital intensive assets
such as land Therefore it is expected that the requirement of land (around 6 acres) will be met by state
government while the business efficiencies and initiatives will be managed by the private entity
There are different models of PPP such as BOO (Build ndash Own ndash Operate) DBFOT (Design ndash Build ndash Finance ndash Operate ndash Transfer) etc and the choice of which depends on the objectives As primary objective is to promote
the processing activity in the state it is proposed that the project can be completed based on BOO (Build ndash Own
ndash Operate) model This model will facilitate the private players who are already in the FampV processing or going
to enter in this domain It will provide a good opportunity to expand their operations in this field and to
enhance their market share Incentives will be available to the private player such as land warehousing facility
tax breaks etc along with backward linkages
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 118
Brief Project Profiles
Key Features of PPP Model
State government will nominate the department or any related public entity as an implementing agency
Land will be provided by state government and will be maintained by private entity
Supporting facilities are being established on site by respective government agencies (such as MPWLC
and other related departments)
Opportunity for backward linkage especially in the form of contract farming
65232 Location
The indicative location and catchment area is shown in following figure
The project location is proposed to be in Neemuch district because of following reasons
Proximity to vegetable producing area
Proximity to major mandis
Connectivity to major cities and states which is going to become better due to DMIC (Delhi Mumbai
Industrial Corridor)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 119
Brief Project Profiles
Proximity to proposed Inland Container Depot (ICD) at Ratlam with Truck Terminal
Project comes under proposed investment region (Neemuch-Nayagaon) of DMIC
Area is already declared as AEZ by APEDA
65233 Proposed Activities
Establish vegetable dehydration facility at Neemuch on PPP model
Name of the Project Vegetable Dehydration Facility on PPP model
Location Neemuch
Combined Capacity 12000 MT
Area Required ~ 6 acres (~24000 m2)
Catchment Area Neemuch Mandsaur Ratlam Shajapur Ujjain Indore Dhar Guna Rajgarh
Proposed vegetables to be processed Garlic Onion Tomato Cabbage
Dehydration Plant
Considering the growing area under various vegetables especially garlic and onion nearby area of Neemuch it is
proposed to set up a dehydration plant It will increase the value addition immediately after harvesting by
creating assured market for produce It will help to reduce the losses presently occurring due to transport of
these vegetables to distant markets within the state as well as markets outside the state Moreover the proposed
project will promote similar activity in the nearby area
On the basis of production and market arrivals in the catchment area it is proposed to set up dehydration plant
with an annual capacity of 12000 tonnes Two grading and packing lines (semi‐automatic) of 2 tonshr capacity
each can be used and output of 50 tonnes per day can be achieved
Dried or dehydrated fruits and vegetables can be produced by a variety of processes These processes differ
primarily by the type of drying method used which depends on the type of food and the type of characteristics
of the final product In general dried or dehydrated fruits and vegetables undergo the following process steps
pre‐drying treatments such as size selection peeling and color preservation drying or dehydration using
natural or artificial methods and post dehydration treatments such as sweating inspection and packaging
Proposed vegetables to be handled ndash Garlic Onion Tomato Cabbage
Annual Handling Capacity ndash 12000 MT (for 300 days)
Target Market ndash Indore Ujjain Bhopal Vadodara Ahmedabad Udaipur Other nearby markets
653 Cost Estimates
The most important requirement for establishing any processing facility is land The proposed vegetable
dehydration facility will require around 6 acres of land It is considered that state government will allot the
required land for the same Therefore the estimated cost described below excludes the land cost The required
cost for establishment of vegetable dehydration facility on PPP model is approximately Rs 196 crore with an
operational expenditure of around Rs 12 crore for first year
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 120
Brief Project Profiles
6531 Non-recurring Expenditure
Sr No
Particulars Units Amount
(in Rs Lakhs)
1 Land ~ 24000 m2 ---
2 Road amp Pavement Area (Rs550m2) ~ 4000 m2 2200
3 Building (Rs15000m2) ~ 2000 m2 30000
4 Office (Rs15000m2) ~ 300 m2 4500
5 Raw Material Storage Shed ~ 9000 m2 7500
6 Utility Buildings (Raw Material Bay Coal Yard ETP Civil Work Boiler House etc)
4000
7 Warehouse for finished goods on lease basis from MPLWC ~ 2000 m2 5000
8
Plant amp Machinery
(Garlic Onion Cabbage Dehydration Unit and Tomato Dehydration Unit)
--- 120000
9
Utility Plant Machineries amp Other Assets
(Boiler Water Treatment Plant Water Storage Tank ETP Generator Laboratory Equipments Crates Hydraulic Pallets Hydraulic Lifts etc)
--- 22500
Total 195700
6532 Recurring Expenditure
The recurring expenditure includes pay and allowances of technical and non technical staff maintenance of
infrastructure utilities and consumables such as water power chemicals fuel etc Please note that the
recurring expenditure will increase over time due increase in the pay and allowances consumablersquos cost The
recurring expenditure for the first year is detailed below
Sr No
Particulars Amount
(in Rs Lakhs)
1 Manpower Cost (for around 45 heads) 8000
2 Raw Material 70000
3 Packaging Cost 3000
4 Processing Cost 35000
5 Administrative Cost 1500
6 Marketing Cost 3000
7 Maintenance 200
Total 120700
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 121
Brief Project Profiles
654 Annual Revenue Streams and Sources
1) The installed annual capacity and turnover on installed capacity are as follows
Operation Source of Revenue
Installed Processing
Capacity
(in MT)
Approx Annual
Turnover
(in Rs Lakhs)
Dehydration of Vegetables 12000 150000
2) Estimated employment generation (both direct and indirect) ndash Approx 60
3) Estimated number of farmer beneficiaries (both direct and indirect) ndash Approx 300
4) Apart from above other benefits includes
Assured market and prices for farmers in catchment area
Reduction in post-harvest losses
Increase in economic activity
Socio-economic development of the area
655 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Sr No
Task Particulars To be Completed by
1 Land allotment State Government
2 Creation of common infrastructure Private Sector
3 Creation of warehouse MPWLC
4 Setting-up of specialised facilities Private Sector
5 Maintenance of facilities Private Sector
Duration of contract Long Term (10-15 Years)
Terms of lease BOO
The project is proposed to be completed within 3 years (by December 2016) However the time required for
completion of project depends on the inter-departmental procedures of government and various approvals
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 122
Brief Project Profiles
656 Risk
6561 Financial Risk
The proposed project is at the conceptual stage and the detailed study (DPR) is required for financial
closure There may be escalation in the cost of project due to delay in finalizing this concept
6562 Implementation Risk
Land is the most critical component for any project The land has to be suitable for the purpose with adequate water supply drainage options connectivity to major markets as well as major agricultural belts free from encumbrances not exposed too much to vagaries of nature etc The quality and size of such land parcels will determine the return potential of project
The land acquired will be used for development of infrastructure and include facilities like warehouses power plants etc besides food processing units Therefore it requires various clearances from various government bodies for construction to commissioning Delays in getting any of these clearances will lead to delay in the completion and non-availability of any of these clearances may delay the project Therefore such delays and non-availability of clearances can be a threat
Unforeseen litigations may cause delay in the implementation or result in cost over runs thereby affecting the potential return from the project
Estimation of the costs to be incurred during the construction phase may not be accurate as certain
factors about the park development may be unknown at the time of the projections If there is an increase in the costs it will have a bearing on the profitability of the projects
Management is the most critical part of a successful project and timely implementation without any cost over-runs is dependent heavily on the management If the management is not competent or lacks motivation it will have very negative repercussions on the projects
Infrastructure required by the project but not included as part of the project ndash such as road access water supply etc are also important Delays in creation of these infrastructure facilities may have a negative impact on the projectrsquos profitability
The success of project demands participation from entrepreneurs setting up units within project area The project will have to attract sufficient number of participants to achieve maximum return potential
6563 Operational Risk
There may be a significant shift in cropping pattern in catchment area in future owing to relative profitability of crops This may lead to reduction in availability of raw material
6564 Miscellaneous Risk
The regulations pertaining to this project which are not in control of state government can change in course of the project and it can have a varied range of impact
Acts of God like floods earthquake etc that disrupt operations are a form of risk which exists for all projects The same risk is applicable in this case as well
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 123
Brief Project Profiles
This page is intentionally left blank
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 124
Brief Project Profiles
66 Establishment of modern slaughterhouses on PPP model
661 Context
Government of Madhya Pradesh intends to develop food processing sector inclusively and intends to increase
the income level of farmers Livestock produce is one of the important sub-sectors of the food processing sector
Animal husbandry is also considered as a very effective complementary activity to the traditional farming and
thus does have a huge employment generation capacity
After completing the diagnostic assessment of food processing sector of Madhya Pradesh it is found that there is
immense potential and need to develop animal products industry in the state Moreover the production of meat
(excluding poultry meat) is about 40 of total consumption which indicates that remaining demand is satisfied
by importing meat products from other states This fact indicates that in order to develop this sector there is
need to increase the production of meat (excluding poultry meat) in the state Therefore aligning with state
governmentrsquos objectives it is proposed to establish modern slaughterhouses in the state
662 Project
6621 Objectives
The objectives of the project can be outlined as follows
To increase production and processing of meat and meat products in the state
To provide hygienically produced high quality animal products to consumer
To create and promote farmers-processor linkage for assured market for animals in catchment area
To provide remunerative returns to farmers
To reduce the losses on account of unorganized business
To generate direct and indirect employment opportunities
To generate revenue for local bodies
6622 Drivers
66221 Deficit in production
Though the meat (other than poultry meat) production in Madhya Pradesh has grown at the CAGR of around
62 over the period 2007-08 to 2011-12 the state is net importer of meat (other than poultry meat)
Considering the ever growing demand there is a need to increase the production of meat (other than poultry
meat) in the state
The snapshot of meat (other than poultry meat) production and consumption is indicated below
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 125
- --
-
Brief Project Profiles
Parameter
Meat
(other than poultry)
Major Districts Remarks
Production (MT) 25000 Bhopal Jabalpur Indore Dewas
Net Available Production (MT) 24425 Harvest amp Post-harvest Loss of 23 for Meat (other than poultry meat)
Consumption (MT) 60064 ---
Estimated Potential for Production (MT)
35064 (production is less than consumption)
66222 Deficit in current processing
There is no meat (other than poultry meat) processing unit in the state It may be because of non-availability of
surplus production and preference to unprocessed meat from wet markets Therefore there is a need to take
steps towards increasing production of meat (other than poultry meat) in the state
66223 Increase in demand
As per NSSO data the per capita consumption of meat in the state has increased by around 50 during last
decade It shows the demand for meat (other than poultry meat) is expected to increase tremendously by 2023-
24 on account of increasing per capita consumption and increasing population
Particular
Current Demand 2010 11
(MT)
Current Production 2010 11
(MT)
Estimated Demand Supply Gap 2010 11
(MT)
Meat
(other than poultry meat) 60064 25000 35064
Source NSSO PwC Analysis
6623 Concept
66231 PPP Model
Establishment and running modern slaughterhouse requires expertise in operations right from procurement or
handling to marketing of the produce andor products which private sector can handle efficiently Whereas
the public or government sector can aid by providing capital intensive assets such as land Therefore it is
expected that the requirement of land (around 2 acres) will be met by state government while the business
efficiencies and initiatives will be managed by the private entity
There are different models of PPP such as BOO (Build ndash Own ndash Operate) DBFOT (Design ndash Build ndash Finance ndash Operate ndash Transfer) etc and the choice of which depends on the objectives As primary objective is to promote
the processing activity in the state it is proposed that the project can be completed based on BOO (Build ndash Own
ndash Operate) model This model will facilitate the private players who are already in or going to enter in this
domain It will provide a good opportunity to organize the operations in this field Incentives will be available to
the private player such as land tax breaks etc along with backward linkages
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PwC 126
Brief Project Profiles
Key Features of PPP Model
State government will nominate the department or any related public entity as an implementing agency
Land will be provided by state government and will be maintained by private entity
Supporting facilities are being established on site by respective government agencies
66232 Location
The indicative location and catchment area is shown in following figure
Indore
Bhopal
The project location is proposed to be in above cities because of following reasons
Increasing consumption in urban areas
Proximity to major livestock markets
Connectivity to major cities and states
66233 Proposed Activities
Establish modern slaughterhouse on PPP model
Name of the Project Modern Slaughterhouse on PPP model
Location Indore and Bhopal
Annual Capacity ~ 45000 animalsyearfacility
Area Required ~ 2 acresfacility
Proposed animals to be slaughtered Goat Sheep Buffalo
Considering the growing demand for animal products such as meat in urban areas it is proposed to set up
modern slaughterhouses in the state It will help to increase the organized business of slaughtering of animals
On the basis of production and market arrivals in the catchment areas it is proposed to set up facility with an
annual capacity to slaughter 45000 animals (around 30000 goatsheeps and 15000 buffalos)
The proposed facility would contain following major sections
1) GoatSheep Slaughterhouse
2) Buffalo Slaughterhouse
3) Blood Processing Plant
The products would be meat carcasses and by products would be blood meal and manure
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 127
Brief Project Profiles
663 Cost Estimates
The most important requirement for establishing any processing facility is land The proposed project will
require around 2 acres of land It is assumed that state government will allot the required land for the same
Therefore the estimated cost described below excludes the land cost The required cost for establishment of
modern slaughterhouse facility on PPP model is approximately Rs 43 crores
Sr No
Particulars Units Amount
(in Rs Lakhs)
1 Land ~ 2 acres ---
2 Roads Boundry Wall amp Pavement Area --- 3500
3 Building (Rs10000m2) ~ 1100 m2 11000
4
Utility Buildings
(Animal Market Water Storage Drainage System ETP Civil Work etc)
2500
5 Plant amp Machinery
(GoatSheep Line and Buffalo Line) --- 21000
6
Utility Plant Machineries amp Other Assets
(Blood Processing Plant ETP Generator Electricals Other Miscellaneous Equipments)
--- 15000
Total 43000
664 Annual Revenue Streams and Sources
The annual capacity and turnover are as follows
Operation Source of Revenue
Slaughtering Capacity
(in Nos)
Approx Annual
Turnover
(in Rs Lakhs)
Slaughtering of animals 45000 700000
665 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Sr No
Task Particulars To be Completed by
1 Land allotment State Government
2 Creation of common infrastructure Private Sector
3 Setting-up of specialised facilities Private Sector
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 128
Brief Project Profiles
4 Maintenance of facilities Private Sector
Duration of contract Long Term (10-15 Years)
Terms of lease BOO
The project is proposed to be completed within 3 years (by December 2016) However the time required for
completion of project depends on the inter-departmental procedures of government and various approvals
666 Risk
6661 Financial Risk
The proposed project is at the conceptual stage and the detailed study (DPR) is required for financial
closure There may be escalation in the cost of project due to delay in finalizing this concept
6662 Implementation Risk
Land is the most critical component for any project The land has to be suitable for the purpose with adequate water supply drainage options connectivity to major markets as well as major agricultural belts free from encumbrances not exposed too much to vagaries of nature etc The quality and size of such land parcels will determine the return potential of project
The land acquired will be used for development of infrastructure and facilities Therefore it requires various clearances from various government bodies for construction to commissioning Delays in getting any of these clearances will lead to delay in the completion and non-availability of any of these clearances may delay the project Therefore such delays and non-availability of clearances can be a threat
Unforeseen litigations may cause delay in the implementation or result in cost over runs thereby affecting the potential return from the project
Estimation of the costs to be incurred during the construction phase may not be accurate as certain factors about the park development may be unknown at the time of the projections If there is an increase in the costs it will have a bearing on the profitability of the projects
Infrastructure required by the project but not included as part of the project ndash such as road access water supply etc are also important Delays in creation of these infrastructure facilities may have a negative impact on the project
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 129
Brief Project Profiles
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Brief Project Profiles
67 Development up-gradation of marketing facilities of the APMCrsquos
671 Context
The diagnostic report which involved intense discussion and interaction with key stakeholders in the
agricultural value chain brought into light certain issues which are hampering efficient trading of agricultural
produce Infrastructure and facilities available at mandi level is a major concern across the State It not only
affects farmers (by virtue of delay in trade inefficient trade resulting in low price realization) but also hampers
value addition through processing During the diagnostics stage it was found that one third of mandi issues was
related to infrastructure availability More specifically the diagnostic report brought out the following key
findings as regards infrastructure availability in mandis
Warehouses are available in more than 60 of the mandis but more than one third of them are not
adequate to handle the volumes
Advance facilities which have direct impact on transactions and shelf life of horticultural produce such
as ripening chambers and cold storages are absent
Lack of standardisation of quality norms at mandi level creating disincentive for farmers to adopt best
practices and producing quality material This is because similar quality produce can fetch different
prices and different quality produce are sold at similar prices Also processors are restricted from
receiving quality raw material due to lack of primary processing quality and standardization facilities
in the mandis
State mandis have platform based revenue model rather than services based revenue model which is
restricting mandis to act as centres of primary processing thereby benefiting both buyers and sellers
and increasing profitability of mandi operations
672 Project
6721 Drivers
Developmentupgradation of market facilities in APMCrsquos is of utmost importance for development of the food processing sector in the state Well-developed marketing infrastructure and efficient marketing system will
promote competitive trade as well as facilitate farmerrsquos access to value addition services such as grading and
storage etc on one hand and increase value addition reduce supply chain inefficiency and post- harvest losses
on the other The recent report of ldquoCommittee of State Ministers In-charge of Agriculture Marketing to
Promote Reformsrdquo also recognizes the challenges existing for the stakeholders at the mandi level and calls for urgent modernization of infrastructure along with suitable modifications of agricultural market policies and
regulations
6722 Objectives
The objectives of developmentupgradation of the marketing facilities of APMCsrsquo are
Capacity building of existing marketing infrastructure at the mandis for increasing efficiency of
operations and value to stakeholders
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PwC 131
Brief Project Profiles
Provide additional marketing infrastructure (warehouses market yards drying yards weighing and
mechanical handling etc) to handle expected and future arrivals of commodities and establishment of
advance facilities for increasing shelf life of perishable goods
Create infrastructure facilities for grading standardization and quality certification so as to ensure
price realization to farmers as per quality and availability of required quality produce for buyers and
processors This is envisaged to enable pledge financing and marketing credit and introduction of
negotiable warehousing receipt system
6723 Concept
Based on the findings of the diagnostics study we estimate that around 32 key AMPC markets need to be
developed upgraded for increasing efficiency in agricultural marketing and for boosting the level of value
addition food processing in the state
There are 246 regulated markets in Madhya Pradesh which are sub-divided into A B C and D categories
according to market arrivals and revenue
Regulated markets
Principal Sub-market yards Total
246 275 521
Principal markets
Category Number Percentage
A 51 21
B 40 16
C 58 24
D 97 39
Total 246
The proposed mandi developmentupgradation project seeks to modernize 63 percent of the A category
markets in Phase 1 and 2 as mentioned below
67231 Proposed Activities
A phase wise modernization of the existing APMC markets is proposed under the project and is indicated
below
672311 Phase 1
1) Selection of 4 key markets (Pipariya Balaghat Hosanghabad Ratlam dealing majorly in gram paddy
wheat and FampV respectively) in line with the proposed processing zones for the above commodities
2) Selection of 6 key markets in other areas dealing in soyabean pulses cereals other oilseeds and fruits
and vegetables (Indicative locations Ujjain Katni Banapura Jabalpur Morena and Shujalpur)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 132
Brief Project Profiles
The above selected 10 key markets are critical for strengthening the agricultural marketing system in
the state for important commodities and to intensify processing in identified zones The identification
of the indicative list of markets above has been done through a multi-parameter analysis which
considered the importance of the market (in terms of throughput of key commodities) infrastructure
requirement location to major processing and consumption centres among others However the final
selection of markets and infrastructure requirement need to be based on a detailed feasibility report
and stakeholder consultation in partnership with the concerned APMCrsquos
3) Identification of infrastructure requirement with regards to basic market user common facilities and
functional infrastructure in the above 10 key markets An indicative list of these facilities is mentioned
below
a Basic facilities such as roads water supply sanitation waste disposal boundary walls parking
shed etc
b Market user common facilities such as market yards platforms for loadingunloading
assembling auctioning of produce weighing and mechanical handling equipments
shopsoffices etc
c Functional infrastructure for dryingcleaninggrading standardization SPS (sanitary and
phytosanitary) measures and quality certification packaging labelling ripening chambers
cold storages warehouses etc
The requirement of infrastructure will vary across the selected markets and will depend on the
characteristic of each market operations the commodities and volume handled and commercial
feasibility
4) Preparation of proposal for development of the 10 selected key markets based on individual
requirements in partnership with the concerned APMCrsquos
5) Submission of proposal to state agricultural marketing board for approval and routing through relevant
schemes for financial support
Timeframe Phase-1 of the modernization of 10 APMC markets is estimated at around 4-5 years from
project conception to implementation
672312 Phase 2
1) Selection of 22 key markets for modernization (to be based on detailed feasibility study and stakeholder
consultation)
The feasibility study for the selection of the above markets should be conducted after initial work on
implementation of Phase-1 commences
2) Repeat of steps 3 4 and 5 from Phase 1
Timeframe Phase-2 of the modernization of 22 APMC markets is estimated at around 10 years from
project conception to implementation
673 Implementation Structure
The guiding factors should be the extent of non-availability of adequate marketing facility in a particular
market Other factors to be considered are
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 133
Brief Project Profiles
Location of the market and its linkage to important processing zones
Availability of land
Willingness of the participation of the State government agencies
Commitment of the state govt to provide a part of the financing as per the central schemes available
(mentioned below)
Volume of commodity arriving in a market
Quality of commodity arriving in a market and suitability for processing
The following central government schemes for market developmentupgradation can be utilized for seeking
financial assistance for modernization of the proposed key markets
Scheme for Development strengthening of Agricultural marketing infrastructure Grading and
standardization Ministry of Agriculture and Co-operation Govt of India
Scheme for creation of market infrastructure for horticulture commodities National Horticulture
Mission (NHM)
The following sequential activities should be undertaken for market modernization
1) Preparation of Terms of Reference and Scope of services for undertaking feasibility study for selection
of key markets for developmentupgradation
2) Selection of competent agency with relevant experience through competitive bidding by concerned
State govt agencydepartment for conducting feasibility studies and detailed stakeholder consultation
for modernization of markets in Phase 1 and 2
3) Conduct of feasibility exercise by selected competent agency involving stakeholder perspective and
expert opinions
4) Based on results of feasibility study and stakeholder consultation identify final list of markets for
developmentupgradation along with details of infrastructure requirement and associated costs
5) Preparation of Detailed Project Reports (DPR) for each selected market by concerned State
agencyAPMC or through competent external agencies selected through competitive bidding
6) Submission of DPR to concerned banks or NABARD (in case of bank financed projects or projects
refinancedco-financed) or to Approval Committee of Ministry of Agriculture (for central govt schemes
mentioned above) in case of projects where the State Marketing Boards APMCs or other State
Agencies propose to invest their own funds
674 Cost Estimates
The total cost or expenditure involvement in developmentupgradation of selected markets may be shared
between the APMC or the State Govt Agencies and Govt of India in the ratio of 7525 in case of Scheme for
Development strengthening of Agricultural marketing infrastructure Grading and standardization Ministry of
Agriculture and Co-operation Govt of India
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 134
Brief Project Profiles
675 Project Benefits
The project attempts to provide direct benefit to farmers in the catchment area of the markets by way of better
return to their produce and to provide input to them through better market information Apart from the
farmers the project also seeks to benefit the processors by way of providing quality goods besides ensuring
efficiency in market operations
676 Indicative Project Profile for a Model APMC
Based on the diagnostic study and our experience in establishing a model APMC in various states an indicative
market profile is provided below It must however be noted that a detailed profile for each of the proposed
APMCsrsquo to be modernized will need to be based on primary assessment and field survey to be conducted through competent agencies during implementation
For the purpose of the indicative market profile we have selected Shujalpur mandi which is one of the 10 key
markets selected for developmentupgradation in Phase 1 A brief snapshot is provided below
6761 Brief Snapshot
Title Description
Project Modernization of Shujalpur APMC
Background
Shujalpur mandi has good trading of gram masoor and soyabean Lack of basic and modern facilities like covered shed handling warehouse grading display boards etc currently acts as bottleneck to value addition activities and better price realization to farmers but also the fast development of mandi and market area
Project activities and scope
Shujalpur mandi is proposed to be modernized for handling larger volumes efficiently and also to stimulate the value addition activities in the region which results in overall development of the catchment area of the mandi and better realization of prices to the farmers
Project demand drivers
Shujalpur mandi is one of the important mandi of the state as it has good arrival of gram soyabean and masoor This mandi is located in Ujjain division in Shajapur district and is close to major production zones of gram in Ujjain Dewas Sehore and Rajgarh These districts account for 18 of the total gram production in the state with a total production of around 06 million tonnes and an acreage of 058 million ha Also Shajapur district is the third highest producer of soyabean in the state with a production of around 039 million tonnes and is adjoining to the major soyabean regions of Ujjain Dewas and Sehore The mandi also figures as the third largest in terms of arrival of masoor in the state At present the partial reforms of APMC act in Madhya Pradesh do not allow the establishment of alternate private markets for marketing of agricultural produce As such developmentupgradation of existing APMC market is the way forward for increasing marketing efficiency ensuring better price realization to farmers encourage value addition and increase mandi income However existing reforms initiated in the APMC act enables Madhya Pradesh to avail subsidy from central govt under the Scheme for Development Strengthening of Agricultural Marketing Infrastructure Grading and Standardization
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 135
-
Brief Project Profiles
Project cost estimate The estimated cost of developmentupgradation of the mandi is around INR 968 crores
Means of finance
25 of the cost to be borne by APMCstate marketing board 25 shall be the subsidy provided by the Central Government under the Scheme for Development Strengthening of Agricultural Marketing Infrastructure Grading and Standardization and 50 shall be the loan component from the banks OR 75 of the cost to be borne by APMCstate marketing board and 25 shall be the subsidy provided by the Central Government under the Scheme for Development Strengthening of Agricultural Marketing Infrastructure Grading and Standardization
Implementation structure
The APMC will act as the lead implementer of the project with possible privatization of certain modern facilities such as cleaning and grading standardization warehousing etc
Project risk There is possibility of opposition on privatisation of facilities in mandi due to vested interests of current stakeholders There is also possibility of demand risks
6762 Detailed Indicative Profile
67621 Context
Shujalpur mandi is one of the important mandi of the state as it has good arrival of gram soyabean and masoor
This mandi is located in Ujjain division in Shajapur district and is close to major production zones of gram in
Ujjain Dewas Sehore and Rajgarh These districts account for 18 of the total gram production in the state
with a total production of around 06 million tonnes and an acreage of 058 million ha Also Shajapur district is
the third highest producer of soyabean in the state with a production of around 039 million tonnes and is
adjoining to the major soyabean regions of Ujjain Dewas and Sehore The mandi also figures as the third
largest in terms of arrival of masoor The arrival of major commodities in the market in 2012-13 is shown
below
Major Arrivals 2012 13 (MT)
Gram Masoor Tuar Moong
Urad Soyabean Mustard Vegetables
39634 7788 4 24 73942 350 46277
Shujalpur mandi is located in Shajapur district in Ujjain division and is the main market yard with the mandi
being regulated in 16th January 1954 The area yard of the market 2822 ha with two sub-yards in Arniakalan
and Panwadi The mandi area covers 66 villages of Shujalpur tehsil
As per the categorization of mandi based on revenue Shujalpur mandi comes under ldquoArdquo category
Details of Mandi
Notified area of market committee 7724 ha
Area yard 2822 ha
Market fee 2
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 136
-
Brief Project Profiles
Facilities
Basic facilities (water toilets etc) Yes
Weighment Yes
Auction platform Yes
Covered shed Yes
Warehouse No
Cold storage No
Ripening chamber No
Cleaning grading standardization No
Quality testing No
Mandi income and value of trade (2012 13) Rs Crore
Market fee 9962
Other income 052
Total income 1048
Total value of trade 49815
67622 Present Constraints
The present problems in the mandi as regards infrastructure availability are
Inadequate covered shed
No storage facility for farmers
Lack of modern facilities as such cleaning grading and sorting and quality testing
Lack of cold storage
67623 Project
Shujalpur mandi is proposed to be modernized for handling larger volumes efficiently and also to stimulate the
value addition activities in the region This would result in overall development of the catchment area of the
mandi and better realization of prices to the farmers
Opportunity exists for private sector participation in the project for setting up and efficient management of
modern facilities The proposed major facilities required for the market based on primary assessment and
stakeholder interactions are
1) Warehousing and Grain Handling Facilities
Scientific storage of grains is required for the better price realization to the farmers at the time of glut
Such facilities will also help in maintaining the quality of produce and preventing value loss For this
proper grain handling system and warehousing facilities are recommended in the mandi
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PwC 137
Brief Project Profiles
2) Cold Storage Facility
The present mandi infrastructure do not have facility for cold storage of perishable fruits and vegetables
arriving in the market leading to wastage and inadequate price realization for the farmers As such
establishment of scientific cold storage infrastructure can provide boost for fruits and vegetables
marketing through the mandi besides providing quality produce with better price realization
3) Central Cleaning Grading and Sorting House
Gradingsorting line should be established at the central cleaning grading and sorting house where the
produce will be inspected and graded as per the relevant quality standards In addition quality testing
equipments are also proposed to be introduced
Apart from the above the Shujalpur market also requires development of the market yard through construction
of concrete roads and foundation for efficient functioning of market functions in yard However such costs are
not included in the proposed indicative modernization profile
67624 Cost Estimate
Civil works Unit Total cost (INR) Proposed location
Warehouse 3000 MT 7500000 Sub-market yard-Arniakalan
Cold storage 2500 MT 62500000 Sub-market yard-Arniakalan
Central cleaning grading amp sorting room
2000 sq m 10800000 Shujalpur main market
Subtotal 80800000
Plant amp Machinery Unit Total (INR) Proposed location
Grading sorting packing line (fampv) 5 MThr
1 4000000 Shujalpur main market
Colour sorter (grains) 2 10000000 Shujalpur main market
Mechanical handling Various 2000000 Shujalpur main market
Oil testing metre 2 20000 Shujalpur main market
Moisture metre 5 5000 Shujalpur main market
Sampler 5 2500 Shujalpur main market
Sub-total 16027500
Total project cost 96827500
The proposed location for the warehouse and cold storage facility is at Arniakulan sub-market yard due to
suitability of location in terms of availability of land and access (located at around 15 km from the main market
yard on the state highway)
The above estimates are only indicative and needs to be based on primary assessment of infrastructure
requirement and stakeholder interaction to be conducted through competent agencies during implementation
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 138
Brief Project Profiles
67625 Project Benefits
Provision of warehouse and cold storage infrastructure
The farmers are forced to sell their produce even for non-remunerative prices sometimes due to the
non-availability of the storage facilities The provision of the warehouse and cold storage would enable
the farmers to store their produce at times of non-remunerative prices and also avail the benefits of
stock finance thus avoiding distress sales Also it will help the farmers to avail warehouse receipt
financing facility increasing access to credit and ensuring financial inclusion Moreover deterioration
in produce quality and wastage will be reduced which will enhance the chances of availability of good
quality produce to processors
Grading and sorting line
Ungraded produce always fetches a lower price than the graded produce The farmers usually sell
ungraded produce due to the non-availability of grading facilities The provision of grading and sorting
lines would help the farmers in getting a better remuneration for their produce and also help processors
with a better quality produce
Increase in volume of trade and mandi revenue
On the basis of discussions with the traders producers and mandi staff a significant increase is
expected in the present volume of trade and market fee from the present turnover of Rs 49814 crore
and present market fee income of Rs 996 crore The estimates of incremental increase expected at the
rate of 20 in first year 15 in second year and then 7 in third year onwards which is based on
business growth rate in volume and market fee is given in following table
Expected incremental increase in trade and mandi fee income
Rs Crore Year 1 Year 2 Year 3 Year 4 Year 5
Incremental increase in value of trade
59777 68744 73556 78705 84215
Incremental increase in market fee
1195 1374 1471 1574 1684
67626 Implementation Structure
The infrastructure facility created such as for storage cleaning grading and sorting could be created and
managed by private sector for which land should be given on lease The service providers would run the
facilities commercially by charging the users
Since only certain facilities are proposed to be handed over to private sector for implementation as opposed to
private management of the mandi no policy changes are required for undertaking the project The mandi board
needs to initiate measure for inviting private sector to set-up the proposed facilities The mandi board should
identify land that could be allotted to private sector for setting-up of these facilities
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 139
Brief Project Profiles
67627 Risk
There is possibility of opposition on privatisation of facilities in mandi due to vested interests of current stakeholders
There is also possibility of demand risks
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 140
Brief Project Profiles
68 Formation of commercial poultry development societies co-operatives
681 Context
Government of Madhya Pradesh intends to develop food processing sector inclusively and intends to increase
the income level of farmers Livestock products especially poultry are one of the important sub-sectors of the
food processing sector Poultry is also considered as a very effective complementary activity to the traditional
farming and thus does have a huge employment generation capacity if developed commercially
After completing the diagnostic assessment of food processing sector of Madhya Pradesh it is found that there is
immense potential and need to develop poultry in the state Moreover the production of poultry meat is about
25 of total consumption which indicates that remaining demand is satisfied by importing poultry birds from
other states This fact indicates that in order to develop this sector there is need to increase the production of
poultry in the state Therefore aligning with state governmentrsquos policy it is proposed to form poultry
development societies co-operatives in the state
682 Project
6821 Objectives
The main objective of the project is to promote the commercial poultry rearing activity by forming societies or
co-operatives in the project area and help them to promote establishment poultry farms by member farmers
and undertake product aggregation and marketing (market linkage) of their produce These producers company
shall be able to undertake various activities in collective manner like bulk purchase of inputs delivery of these
items to individual member farmers providing veterinary support capacity building etc
The objectives of the project can be outlined as follows
Planning for the aggregation of farmers so that they eventually form societies or co-operatives with the
help of NGOs or any nominated government agency
Promotion of commercial poultry production in the state
To generate direct and indirect employment opportunities
To contribute in and promote women and social empowerment
6822 Drivers
68221 Deficit in production
Though the total meat production in Madhya Pradesh has grown at the CAGR of around 38 over the period
2008-09 to 2011-12 the state is net importer of broiler poultry The government has launched different
programmes for poultry development but the emphasis has been given on backyard poultry However
considering the ever growing demand there is a need to increase the production of commercial poultry (broiler)
in the state
The snapshot of poultry production and consumption is indicated below
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 141
- -
-
-- -
-
-
Brief Project Profiles
Parameter Poultry
Meat Major Districts Remarks
Production (MT) 12000 Bhopal Jabalpur Indore Dewas
Net Available Production (MT) 11556 Harvest amp Post-harvest Loss of 37 for Poultry Meat
Consumption (MT) 49966 ---
Estimated Potential for Production (MT)
37966 (production is less than consumption)
68222 Deficit in current processing
There is no poultry meat processing unit in the state It may be because of non-availability of surplus
production and preference to unprocessed poultry meat from wet markets Therefore there is a need to take
steps towards increasing production of poultry meat in the state
68223 Increase in demand
As per NSSO data the per capita consumption of poultry meat in the state has increased by around 153 during
decade It shows the demand for poultry meat is expected to increase tremendously by 2023-24 on account of
increasing per capita consumption and increasing population
Particular
Current Demand 2010 11
(MT)
Current Production
2010 11 (MT)
Estimated Demand
Supply Gap 2010 11
(MT)
Estimated Demand by
2023 24
(MT)
Estimated Production by 2023 24
(MT)
Estimated Demand
Supply Gap 2023 24
(MT)
Poultry Meat 49966 12000 37966 249427 53481 195946
Source NSSO PwC Analysis
6823 Concept
68231 Number of societies co-operatives and Location
Though the forecasting of demand and supply based on decadal CAGR shows that there would be a deficit of
195946 MT of poultry meat in the state However it is found that the rate of consumption and production has
increased tremendously and thus we used the current level of consumption to calculate the demand and found
that there would be atleast around 45000 MT of deficit in the year 2023-24 Considering the output of 3000
MT per year it is estimated that there would be requirement of around 15 such societies co-operatives in order
to make Madhya Pradesh self-sustainable in terms of production of poultry meat
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 142
Brief Project Profiles
The proposed societies can be formed in the areas where there is need and opportunity to promote it The
guiding indicators for selection of such areas can be
Present poultry livestock
Low per capita income
Lack of other employment opportunities
Less developed districts
Higher women involvement
Proximity to consumption markets
Proximity to maize growing area etc
The indicative list of location consists of following districts
1) Shivpuri
2) Bhind
3) Morena
4) Datia
5) Tikamgarh
6) Chhatarpur
7) Panna
8) Damoh
9) Sagar
10) Jhabua
11) Alirajpur
12) Barwani
13) Harda
14) Betul
15) Chhindwara
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 143
Brief Project Profiles
68232 Proposed Activities
The project can be divided into the following major activities
1) Formation of poultry development societies or co-operatives by aggregating the farmers
2) Financial assistance for the establishment of poultry farms
Formation of Poultry Development Societies or Co-operatives
The societies or co-operatives can be formed in the project areas by bringing interested farmers (especially
women) together and helping them in registering the entity This task can be done by taking help of local NGOs
or any other related entities Alternatively government departments or agencies can be given the responsibility
The society co-operative will act as a mediator between government and its members The basic structure
would be similar to that of a producer company and it will undertake following major activities
Registering the member farmers
Providing technical support to member farmers
Providing inputs and veterinary services to its members
Aggregating and marketing of the produce
Financial Assistance for Establishment of Poultry Farms
Each society or co-operative will promote involve in promotion of poultry rearing activity by attracting
interested farmers It can be done by starting a suitable scheme or programme The member farmers will
undertake following activity
Creation of infrastructure (poultry shed)
Rearing of birds (500 birds per farm)
The creation of infrastructure and running the poultry farm would require certain amount of fund which will be
provided by society or co-operative in the form of subsidy or aid
683 Cost Estimates
The proposed project is targeted at 500 farmers per society or co-operative which is proposed to be
implemented in 3 years depending upon the target of number of member farmers as follows
1st year ndash 150 Farmers
2nd year ndash 150 Farmers
3rd year ndash 200 Farmers
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 144
Brief Project Profiles
An estimated cost required for the incorporation of a poultry development society or co-operative including
financial assistance to around 500 member farmers is around Rs 415 crores
Sr No
Requirement Unit
Amount
(Rs in
lakhs)
1st year
Amount
(Rs in
lakhs)
2nd year
Amount
(Rs in lakhs)
3rd year
150 Farmers +150 Farmers +200 Farmers
1 Formation of a society or co-
operative --- 050 --- ---
2
Operating Expenses
Office
Manpower
Consumables
--- 2500 2500 2500
3
Financial Assistance to Members Farmers
Creation of Infrastructure
Working Capital
Training and Capacity Building
Rs 55000farm
Rs 25bird
Rs500farmeryr
8250
1875
075
8250
1875
075
11000
2500
100
Sub-Total 12750 12700 16100
Total Cost (for 3 years project) 41550
684 Project Benefits Annual Revenue Streams and Sources
Expected turnover from one society co-operative of 500 farmers ndash Rs 2100 Lakh
Increase in income level of farmers
Increase in domestic production of poultry meat
Increase in economic activity
Increase in direct and indirect employment
685 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Sr No
Task Particulars To be Completed by
1 Mobilization of farmers Government Agency NGOs
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 145
Brief Project Profiles
2 Formation of society co-operative Government Agency NGOs
3 Financial assistance to society co-operative for first 3 years State Government
4 Creation of common infrastructure Farmers with the help of Society Co-
operative
5 Maintenance of facilities Farmers
6 Technical financial and marketing assistance to farmers Society Co-operative
The proposed project of formation of commercial poultry development societies co-operatives is proposed to
be completed within 4 years (by December 2017) However the time required for completion of project depends
on the inter-departmental procedures of government and various approvals
686 Risk
Ability of the state to provideallocate matching funds and co-ordinate the efforts of multiple agencies
Ability of the cluster based group of farmers to come together for a collective cause where difference of
opinion for arriving at common decision may arises
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 146
Brief Project Profiles
69 Strengthening of FPOs by facilitating the formation market linkages and capacity building
691 Context
It has been understood that most of the farmers lack the marketing skills for the agriculture produce which they
reap after the effort of more than six months Most of their effort is oriented towards the cultivation of crops
plant protection etc This situation is highly pronounced in case of small and marginal farmers Aggregation of
farmers on a common platform by forming a Farmers Producer Company comes as an answer to traditional
problem
The FPO not only helps the member farmers in selling their produce for a better pricing but also help them
procure the agri-inputs required at a lower price This is because the collective power and increased bargaining
power which is lacking in case of an individual farmer
Hence creating an awareness to form an FPO and strengthening the FPO is considered to be extremely
important activity for the government
692 Project
6921 Objectives
The main objective of the project is to promote the concept of FPO in the project area and help them establish
as a commercially viable producers company to undertake the product aggregation part as well as market
linkage part successfully These producers company shall be able to undertake various activities in collective
manner like bulk purchase of inputs delivery of these items to individual member farmers grading and sorting
activity before marketing of agricultural produce and first level processing required
The objectives of the project can be outlined as follows
With the help of NGOs or other agencies planning for the aggregation of farmers so that they
eventually form an FPO on cluster level and providing technical assistance to the FPO for the
registration of producer company accounts management and overall management
Training needs assessment on market linkages and agribusiness needs of selected FPOs and capacity
building of the FPO post assessment of the particular needs
Assisting FPO to identify the suitable common facility centres and prepare a business plan for the same
Assisting the FPOs to develop the market linkage with the processors exporters and other stakeholders
in the market
6922 Drivers
Formation of the Farmers producers company on a cluster based approach Identification
of potential cluster districts for the formation of Producer Company and bringing the farmers on a
common platform to adopt the idea of an FPO by creating awareness about the benefits of FPO
Assisting the capable group in preparation of bye laws and registration of FPO
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 147
Brief Project Profiles
Need for proper training and capacity building of FPOs
o Training Needs Assessment (TNA) on market linkages and agribusiness needs of selected FPOs
- Preparation of training module on concept of Farmers Common Facility Centres (CFCs)
operated by FPOs market linkage backward and forward linkage
o Identification amp Capacity Building of Community Resource Person (CRP) of FPO - Training of
CRP on book keeping cash flow and basic computer skills amp preparation of reports etc
Need for proper accounting system The FPOs are in need of assistance for collection of share
capital financial transactions memberrsquos contribution land requirement for setting up farmersrsquo common facility centres if any Also there is a need to identify FPO level activities and develop
accountability system
Need for business development plan Identification of business activities and prepare
commercially viable and bankable business plan - Implement business plan with the help of various
ongoing govt schemes like NABARDrsquos scheme NHM scheme or state government schemes
(development of common infrastructure warehousing space etc)
Need for market linkage development Assist FPOs to develop and strengthen the linkages for
marketing with other stakeholder like APMC MPSWC and other agencies like processors large
procurement agencies in the area exporters etc Exposure of member farmers to banks insurance
information logistic provider etc
Eg It is beneficial and important for grain producing farmers to be aware about Warehouse Receipt
based Finance Similarly it would be highly beneficial for farmers or FPOs producing fruits and
vegetables to know and develop linkages with exporters and direct retailers
6923 Concept
The project can be divided into the following 3 sub- projects-
1) Formation of FPO by aggregating the farmers on a cluster based approach
2) Financial assistance to FPOs for the establishment of Common Facility Centres amp Market linkage
3) Capacity Building of the FPO
693 Cost Estimates
6931 Estimated cost for incorporation of a producer company
An estimated cost required for the incorporation of a producer company with minimum mandatory authorised
capital of Rs 5 lakhs
Sr No
Requirement Type of Expense Amount (Rs)
1 Application for name of PC Fees 50000
2 Digital Signature Fees 260000
3 Stamp duty Memorandum of Association (MoA) 50000
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 148
- - -
Brief Project Profiles
Article of Association(AoA) 100000
4 Registrationfiling fees
Memorandum of Association (MoA) 1600000
Article of Association(AoA) 30000
Form-1 30000
Form-18 30000
Form-32 30000
5 Fees of CACS17 firm Consultancy Fees 1000000
6 Stamps cancellation Charge 30000
7 Affidavit expenses Fees of Notary 45000
Share Transfer Fees amp Processing Charge 500000
Total 3755000
Source ASA Fee of CA and CS is driven by market rate
6932 Estimated management and administration cost of a producer company (illustrative)
Sl
No Expenditure Heads
No
of
Units
Unit
Rate
(in Rs)
Total
Month
Total
Cost
(Rs)
Increment 10Year
Year 1 Year 2 Year 3
1 Salary
ManagerCEO 1 20000 12 240000 240000 264000 290400
Production Officer 1 15000 12 180000 180000 198000 217800
Accountant 1 6000 12 72000 72000 79200 87120
Marketing officer 1 15000 12 180000 180000 198000 217800
2 Travel
Salaries 3 1500 12 18000 18000 19800 21780
3 Office expenses
Office Rent 1 3000 12 36000 36000 39600 43560
Electricity 1 1000 12 12000 12000 13200 14520
Water 1 200 12 2400 2400 2640 2904
Telecommunication
(PhoneFax) 1 2000 12 24000 24000 26400 29040
Stationary - 1000 12 12000 12000 13200 14520
Cleaning 1 500 12 6000 6000 6600 7260
4 Meeting Expenses of
BoDGB 6 1000 6 6000 6000 6600 7260
5 License fees insurance
amp other statutory fees Lump sum 10000 10000 11000 12100
6 Other miscellaneous
expenses 1 500 12 6000 6000 6600 7260
Total 804400 804400 884840 973324
Grand Total 2662564
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 149
Brief Project Profiles
6933 Cost for training amp capacity building
This is an important aspect for the growth of the FPO and cannot be ignored The estimation of cost should be
based on the annual plan for capacity building including training and exposure visits
The requirement of capacity building inputs is again contextual however as per ASAs experience two formal
trainings and two exposure visits are required for the BoD in the first year which costs about Rs 1 Lakh The
trainings are conducted on the provisions in the act rules and regulations statutory compliances roles and
responsibilities of BoD and general body banking operations while the exposure visits are taken to the
successful FPOs where an interactive learning is facilitated
694 Project Benefits Annual Revenue Streams and Sources
Benefits from the project would be in terms of increase in farmerrsquos income and better value addition
Government support would be needed to implement the project
695 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Sr No
Task Particulars To be Completed by
1 Mobilization of farmers Government Agency NGOs
2 Formation of FPO Government Agency NGOs
3 Financial assistance to FPO for first 3 years State Government
4 Creation of common infrastructure FPO
5 Maintenance of facilities FPO
6 Technical financial and marketing assistance to farmers Government Agency NGOs
The project is proposed to be completed within 4 years (by December 2017) However the time required for
completion of project depends on the inter-departmental procedures of government and various approvals
696 Risk
Ability of the state to provideallocate matching funds and co-ordinate the efforts of multiple agencies
Ability of the cluster based group of farmers to come together for a collective cause where difference of
opinion for arriving at common decision may arises
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 150
Brief Project Profiles
610 Establishment of Food Technology institute at Indore
6101 Context
Availability of skilled manpower is one of the important factors which affect the development of any sector and
food processing is no exception to it In view of constantly evolving business models technology complexity
and regulation there is increased demand for food technocrats in the country However there is a lack of
institute in the Madhya Pradesh which offers food technology undergraduate course Therefore it is highly
recommended to establish an educational institute for skilled manpower development in the state
6102 Project
61021 Objectives amp Scope
Education and Professional Development
o To impart food science and technology education and prepare world class professionals to cater
the growing demand of talent
o To promote entrepreneurial development by providing technical support
Research and Development
o To develop and disseminate post-harvest management and processing technologies for
reducing losses to meet ever increasing demand of food
o To undertake research related to food science and technology with focus on finding solutions to
the local problems
Training and Consultancy Support
o To address the skill gap by providing trainings related to food processing
o To provide consultancy services to the local processors and entrepreneurs
Policy and Regulatory Support
o To assist state government in policy making for food safety and other related area
o To act as a centre for industry ndash academia interaction to find out feasible solutions for local
issues
o To carry out the food testing activity to support the food safety and to support the export of
processed foods
61022 Drivers
Due to increase in income level of people changing lifestyle and awareness there is increase in demand for the
processed food products and thus increase in food processing activity It is going to translate into increased
demand for the food technologists According to recent report3 of National Skill Development Corporation
3 Human Resource and Skill Requirements in the Food Processing Sector (2022) ndash A Report
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 151
Brief Project Profiles
(NSDC) the incremental human resource requirement in India would be around 71 till 2022 It underlines
the need for establishment of institute imparting food science and technological education in the state
Key demand drivers are
Requirement of skilled manpower
Requirement of research cum training institute
61023 Concept
Establish food technology institute at Indore under Rajmata Vijayaraje Scindia Krishi Vishwa Vidyalaya
(RVSKVV) Gwalior which will offer B Tech (Food Technology) degree
The institute will primarily be involved in imparting technical education in the field of food science and
technology It will help to address the skill gap by providing food technocrats to the industry and help
developing budding entrepreneurs Apart from this the institute would also work in the area of research and
development with focus on local needs
The project location is proposed to be Indore because of following reasons
Economic hub of Madhya Pradesh
Connectivity to all major cities and states
Substantial food processing activity in the division
Proximity to other research institutes
Proximity to industry associations
Apart from above nearby area of Indore will DMIC (Delhi Mumbai Industrial Corridor) influence area where
economic and food processing activity is going to increase by many folds in near future Therefore there will be
huge demand for food technology graduates in the state
The proposed structure of the course is as follows
Name of Degree Programme B Tech (Food Technology)
Duration 4 years
Eligibility XII (Science) standard pass with Physics Chemistry Biology Mathematics and English
Intake capacity per year 40
Instruction system Semester
Departments 1) Food Science and Technology
2) Food Engineering
3) Food Chemistry and Nutrition
4) Food and Industrial Microbiology
5) Food Trade and Business Management
Total number of credits 180
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 152
Brief Project Profiles
6103 Cost Estimates
The most important requirement for establishing any institute is land The proposed institute will require 50
acres It is considered that government will allot the required land as per specifications of ICAR and state
agricultural university Therefore the estimated cost described below excludes the land cost The required cost
for establishment of food technology institute is around Rs 4756 crore with an operational expenditure of
around Rs 270 crore for first year
61031 Non-recurring Expenditure
Sr No
Particulars Units Amount
(in Rs Lakhs)
1 Building (ready to use form) ~ 114000 ft2 342000
2 Furniture --- 66500
3 Ancillaries (Water Power Back-up STP) --- 40000
4 Equipments (for 5 departmental labs) --- 8500
5
Pilot Plant
(Bakery Unit Fruit processing Plant Bottling Plant Canning Line Potato Wafer Plant Papad Making Machine Noodle Making Machine Dal Mill Dairy Equipments Spices Processing Plant Spray Drying Plant Refrigeration Plant Boiler and other accessories)
1 each 12500
6 Computers and peripherals ~ 65 2520
7 Books (Reference Books Journals etc) --- 2000
8 Vehicles (eg Jeep SUMO) 2 1600
Total 475620
61032 Recurring Expenditure
The recurring expenditure includes pay and allowances of teaching and non-teaching staff maintenance of
infrastructure utilities and consumables such as water power chemicals fuel etc and the contingency fund
Please note that the recurring expenditure will increase over time due increase in the pay and allowances
consumablersquos cost The recurring expenditure for the first year is detailed below
Sr No
Particulars Units Amount
(in Rs Lakhs)
1 Manpower Cost 48 17750
2 Maintenance (1 of infrastructure cost) --- 4756
3 Utilities and Consumables --- 2000
4 Contingency 10 --- 2450
Total 26956
The institute will require teaching staff of 23 qualified faculties for 5 different departments along with non-
teaching staff of 25
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 153
Brief Project Profiles
6104 Annual Revenue Streams and Sources
The proposed food technology institute will be government aided and thus would not be considered as a mean
of revenue earning However as time passes government can consider the option of making this course
institute self-funded in which case the fees for course may have to increase to raise the fund
The primary aim of establishment of food technology institute is to provide skilled manpower to the food
industry research bodies food safety and quality laboratories and various government departments
authorities Apart from it the institute will be used for training the government officials industry people
entrepreneurs and even farmers In such cases institute can generate the revenue by charging appropriate
charges
6105 Implementation Structure
The project of establishing the food technology institute at Indore is proposed to be completed within 35 years
(by June 2017) However the time required for completion of project depends on the inter-departmental
procedures of government and various approvals The tentative implementation plan is as follows
Sr No
Tasks To be
Completed by
1 Seeking approval from various state government authorities committees February 2014
2 Submission of proposal and seeking approval from ICAR and concerned authorities May 2014
3 Appointment of consultant for preparation of DPR June 2014
4 Completion of DPR December 2014
5 Land allotment for institute January 2015
6 Appointment of contractor for construction of institute March 2015
7 Appointment of contractor for erection and commissioning of pilot plant and other laboratories
October 2016
8 Erection and commissioning of building and all other facilities December 2016
9 Appointment of teaching and non-teaching staff December 2016
10 Erection of pilot plant and commissioning of all equipments March 2017
11 Induction of first batch of B Tech (Food Tech) course June 2017
Total time required till induction of first batch start of institute 42 months
6106 Risk
The proposed project is at the conceptual stage and the detailed study (DPR) is required for financial
closure There may be escalation in the cost of project due to delay in finalizing this concept
Ability of the state to provideallocate matching funds and co-ordinate the efforts of multiple agencies
The regulations pertaining to this project which are not in control of state government can change in course of the project and it can have a varied range of impact
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 154
Brief Project Profiles
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Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 155
This document has been prepared solely for Department of Horticulture and Farm Forestry Govt of Madhya Pradesh being the express addressee to this document PwC does not accept or assume any liability responsibility or duty of care for any use of or reliance on this document by anyone other than (i) Department of Horticulture and Farm Forestry Govt of Madhya Pradesh to the extent agreed in the relevant contract for the matter to which this document relates (if any) or (ii) as expressly agreed by PwC at its sole discretion in writing in advance
This publication (and any extract from it) may not be copied paraphrased reproduced or distributed in any manner or form whether by photocopying electronically by internet within another document or otherwise without the prior written permission of PwC Further any quotation citation or attribution of this publication or any extract from it is strictly prohibited without PwCrsquos prior written permission
copy 2014 PricewaterhouseCoopers Private Limited All rights reserved In this document ldquoPwCrdquo refers to PricewaterhouseCoopers Private Limited (a limited liability company in India) which is a member firm of PricewaterhouseCoopers International Limited each member firm of which is a separate legal entity
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 4
Table of Contents
Table of contents
Executive Summary 9
1 Introduction 17
2 Situational Analysis 19
21 Demand-Supply Scenario 20
22 Potential 24
221 Theoretical Processing Potential 24
222 Prioritization of Commodities Crops Sub-sector 27
23 Future processing requirement 34
231 Current level of processing 34
232 Goals targets for future 36
3 Vision 41
31 Vision Statement 41
32 Mission Statement 41
33 Focus areas 41
4 Strategy and Plan of Action
41 Gap analysis of current issues 43
411 Policy and Regulatory Issues 46
412 Infrastructure Issues 66
413 Service Issues 68
42 Areas of Intervention and Suggestions 70
43 Implementation Road Map 72
5 Proposed Projects
51 Project Prioritization Model 79
511 Based on focus areas (key crops and livestock produce) 80
512 Based on (aimed at) addressing constraints and barriers 81
513 Project Evaluation Matrix 84
52 Key Proposed Projects
6 Brief Project Profiles
61 Development of pulses processing cluster in Sagar district 87
611 Context 87
612 Project 87
613 Cost Estimates 91
614 Annual Revenue Streams and Sources Project Benefits 92
615 Implementation Structure 92
43
79
86
87
92
Table of Contents
616 Risk
62 Development of wheat processing cluster at Sehore 95
621 Context 95
622 Project 95
623 Cost Estimates 98
624 Annual Revenue Streams and Sources Project Benefits 99
625 Implementation Structure 99
626 Risk 100
63 Development of paddy processing cluster at Satna 101
631 Context 101
632 Project 101
633 Cost Estimates 104
634 Annual Revenue Streams and Sources Project Benefits 105
635 Implementation Structure 105
636 Risk 106
64 Integrated fruits and vegetable processing facility at Ratlam on PPP model 107
641 Context 107
642 Project 107
643 Cost Estimates 112
644 Annual Revenue Streams and Sources 114
645 Implementation Structure 114
646 Risk 115
65 Vegetable dehydration facility at Neemuch on PPP model 117
651 Context 117
652 Project 117
653 Cost Estimates 120
654 Annual Revenue Streams and Sources 122
655 Implementation Structure 122
656 Risk 123
66 Establishment of modern slaughterhouses on PPP model 125
661 Context 125
662 Project 125
663 Cost Estimates 128
664 Annual Revenue Streams and Sources 128
665 Implementation Structure 128
666 Risk 129
67 Development up-gradation of marketing facilities of the APMCrsquos 131
671 Context 131
672 Project 131
Table of Contents
673 Implementation Structure 133
674 Cost Estimates 134
675 Project Benefits 135
676 Indicative Project Profile for a Model APMC 135
68 Formation of commercial poultry development societies co-operatives 141
681 Context 141
682 Project 141
683 Cost Estimates 144
684 Project Benefits Annual Revenue Streams and Sources 145
685 Implementation Structure 145
686 Risk 146
69 Strengthening of FPOs by facilitating the formation market linkages and capacity building 147
691 Context 147
692 Project 147
693 Cost Estimates 148
694 Project Benefits Annual Revenue Streams and Sources 150
695 Implementation Structure 150
696 Risk 150
610 Establishment of Food Technology institute at Indore 151
6101 Context 151
6102 Project 151
6103 Cost Estimates 153
6104 Annual Revenue Streams and Sources 154
6105 Implementation Structure 154
6106 Risk 154
Table of Contents
Executive Summary
Executive Summary
The progress of agriculture sector in Madhya Pradesh in last couple of years has been impressive where growth
rate was about 18 and contribution of agriculture sector was about 198 in the state economy The state is
fourth largest producer of agricultural produce in India Madhya Pradesh is among the leading producers of
oilseeds pulses spices and horticultural produce In addition the state is rich in livestock resources The agro-
climatic attributes and variety of soils for agriculture production in the state makes it a potential agricultural
production hub of the country This diverse basket of agricultural raw material base and agro-climatic
attributes provides the requisite platform for the state to leverage upon for development of a vibrant food
processing industry
The food processing sector can become important link between two main sectors of the state economy
agriculture and industry This sector can address the major challenges in agriculture such as post-harvest
losses lack of marketing options amp low income of farmers along with providing employment opportunities to
rural population With a view to leverage this potential to augur inclusive growth the Government of Madhya
Pradesh decided to develop a vision document for development of food processing sector in the state
The primary objective of promoting food processing sector is to achieve the overall inclusive growth through
Impetus to rural and thus to state economy
Better benefits to farmers through better demand and price to their produce
Creating linkages between farmers and different stakeholders of value chain
Attracting private sector investment in the state
In order to achieve these objectives and desired outcomes it is important to optimize the use of available
resources and thus necessitates answering the basic questions such as
What to process Focus Crops Commodities and Livestock
Produce
How much and when to be processed Year wise quantity of commodities produce to
be processed
Where to process Suitable Places for development of processing
facilities
While developing a vision or roadmap for development of food processing sector in the state and action plan
thereof the efforts were made to get the answers to these questions
Prioritization of crops commodities and livestock produce
The screening of the major commodities crops sub-sectors in the food processing sector was done based on
three major parameters viz
1 Importance to Economy (state)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 9
Executive Summary
2 Attractiveness of the CommodityCropSub-sector for Undertaking Development
3 Competitive Advantage offered by the CommodityCropSub-sector
For each of the above parameters key indicators were carefully identified which enabled objective screening of
the major cropssubsectors These parameters and indicators assisted in taking a holistic screening of the major
cropssubsectors for prioritizing focus in vision development for food processing in Madhya Pradesh It is
imperative that the development of the food processing sector will need active participation and partnership
between public and the private sector in sub-sectors of food processing having supply strength ease of
operations and consumer demand Therefore the screening parameters and associated indicators are taken into
account considering the perspective amp areas of importance for the public sector (such as importance to economy
indicators and potential for employment generation) and the private sector (such as attractiveness and
competitive advantage indicators) besides looking at consumer demandacceptance
The major crops sub-sectors selected for review and prioritization The overall ranking prioritization of
crops commodities sub-sectors based on above criteria are as follows
Major Commodities Crops Group Category Rank
Gram Pulses 1
Wheat Cereals 2
Milk Livestock Produce 3
Soyabean Oilseeds 4
Rice Cereals 5
Orange Fruits 6
Onion Vegetables
7
Tomato 8
Garlic Spices 9
Green Peas Vegetables 10
Papaya Fruits 11
Poultry Meat Livestock Produce 12
Banana Fruits 13
Potato Vegetables
14
Mustard 15
Meat other than Poultry Livestock Produce 16
Pigeon Pea (Tur) Pulses 17
Maize Cereals 18
Chillies Spices
19
Coriander 20
Guava Fruits
21
Mango 22
Eggs Livestock Produce 23
Sorghum Cereals 24
Lentil (Masoor) Pulses 25
Groundnut Oilseeds 26
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 10
--
-
-
Executive Summary
Future processing requirement
The processing requirement by 2023-24 across commodities or livestock produce depends on
Increase in Production Level
Increase in Consumption Level (both Processed and Unprocessed)
Current Processing Capacity
In order to calculate future processing requirement the growth in production and per capita consumption
during last decade (from 2009-10 to 2011-12) was considered The cumulative current amp future (2023-24)
processing capacity requirement in Madhya Pradesh are as follows
Sr No
Group Sub
Sector
Commodity Produce
Current Processing
Capacity (2011 12) (MT)
Estimated Processing Capacity
Requirement by 2023 24 (MT)
Min Processing Capacity Addition
Required by 2023 24 over Current
Capacity (MT)
1
Cereals
Rice 410340 777972 367632
2 Wheat 3304922 4456812 1151890
3 Maize 46400 -- - -- -
4 Sorghum -- - -- - -- -
5
Oilseeds
Soyabean 8504654 880753 -- -
6 Mustard 310800 462037 151237
7 Groundnut -- - 5001 5001
8
Livestock Produce
Milk 968543 1127365 158821
9 Eggs (Nos) -- - -- - -- -
10 Poultry Meat -- - -- - -- -
11 Other Meat -- - -- - -- -
12 Fish -- - -- - -- -
13
Pulses
Gram 389638 451144 61506
14 Pigeon Pea (Tur)
30559 317316 286757
15 Lentil (Masoor) 20091 41170 21079
16
Fruits
Mango 7858 28565 20707
17 Guava 1045 7206 6161
18 Orange 39 7206 7167
19 Papaya 68 68 -- -
20 Banana 182 182 -- -
21
Vegetables
Green Peas 2390 2390 -- -
22 Tomato 8002 42231 34229
23 Onion 6417 6417 -- -
24 Potato 27213 667560 640347
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 11
--
-
-
Executive Summary
Sr No
Group Sub
Sector
Commodity Produce
Current Processing
Capacity (2011 12) (MT)
Estimated Processing Capacity
Requirement by 2023 24 (MT)
Min Processing Capacity Addition
Required by 2023 24 over Current
Capacity (MT)
25 Chillies 1069 1069 -- -
26 Spices Garlic 6417 6417 -- -
27 Coriander 3208 3208 -- -
due to unavailability of processed consumption data as present processing capacity is more than consumption in 2023-24
Gap analysis of the current issues existing across agriculture value chain
The gap analysis and identification of current issues in food processing sector was done by both primary survey
and secondary research methods The primary survey involved consultation with stakeholders and secondary
survey involved comparing and benchmarking in certain area such as policies taxation and other initiatives
across leading states of the country
Based on diagnostic report the identified gaps are categorized into following heads
Policy and Regulatory
Infrastructure
Services
The issues and concerns raised by relevant stakeholders were categorized under above mentioned heads Most
of them were policy and regulation related issues followed by infrastructure and marketing of agriculture
produce The prevalent issues across agriculture value chain in the state and possible solutions thereof are as
follows
Sr No
Area of Intervention
Interventions Required
Suggestions
1 Policy and Regulatory
Marketing Reforms
Increasing Farmer-Market Linkages
Increasing Processing Activity
Rationalized Taxation
Industrial Policy Changes
Improving Investment Facilitation Governance
Rationalize market fee rates at par with competing states atleast for some commodities such as soyabean wheat rice (detailed study is required)
Abolish levy of market fee on direct marketing of produce to promote farmer-processor linkages
Abolish levy of market fee on contract farming transactions to promote farmer-processor linkages
Abolish levy of market fee on export of commodities (especially wheat rice gram)
Promote establishment of consumer-farmer markets for direct marketing of perishables (fruit and vegetables)
Prepare model contract farming agreements which would become guidelines for farmers and contractor to operate smoothly
Empower farmer producer organizations by promoting formation financial assistance and capacity building to strengthen farmer to market linkages without any third party intervention
Promote formation of poultry development societies co-operatives
Rationalize entry tax rates for some of the categories eg soya based processed products pulses and pulses products wheat products processed products from rice processed products from fruits and vegetables milk
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 12
Executive Summary
Sr No
Area of Intervention
Interventions Required
Suggestions
products spices
Categorize some of the processed food products in VAT schedules in order to make favourable taxation environment for food industry eg fruit and vegetable products spices milk products value added products from soyabean (other than oil and DOC) wheat based tertiary processed products
Exclude soyabean from biodiversity act
Exclude slaughterhouses and meat based processing industries from ineligible industry list of Industrial Promotion Policy
Promote Public-Private Partnership (PPP) mode in following o Fruit and Vegetable Processing o Commercial Poultry Development o Modern Slaughterhouses
Establish strict timelines and actions regarding usage of land allotted for industries
Develop single window clearance system for status tracking and monitoring mechanisms to measure progress with defined accountability and time bound service eg Maha eBiz an online single window application scrutiny and approval portal of Maharashtra Industrial Development Corporation Single window Clearance of Gujarat industrial development Corporation (GIDC)
Reduce simplify and digitize the procedures to bring in greater speed and responsiveness in application scrutiny and approval to set-up an industry in the state
2 Infrastructure
Development of enabling infrastructur e to increase processing activities
Undertake regulated market infrastructure upgradation project where basic infrastructure grading sorting and other facilities would be created andor upgraded
Promote Public-Private Partnership (PPP) in agricultural markets with respect to financing construction operation and management
Undertake development of cluster based processing of specific produce o Gram and other pulses o Wheat o Paddy Rice
Promote establishment of research and development and quality and testing laboratories
Develop feeder roads in rural areas connecting it to major mandi locations
3 Services
Marketing Support
Extension Services
Skill Development
Promote the branding of commodities or produce with high competitive advantage such as wheat basmati rice gram (dollar chana) orange guava aonla pea and garlic eg brands developed by Ministry of Agriculture Govt of Malaysia such as Malaysiarsquos Best Malaysian Farm Accreditation Scheme (SALM) Malaysian Organic Scheme (SOM) etc
Promote Public-Private Partnership (PPP) in extension services
Establish institute imparting education and research in food technology
Introduce skill development courses
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 13
Executive Summary
The clarity on what to process (prioritization of crops) how much amp when to be processed (future processing
requirement) along with the possible solutions for the current issues concerns across value chain formed a
basis to set the future processing targets and vision for the next 10 years
Vision Statement
To become favourable and leading food processing destination in the country and to increase agri-
business activity in the state by increasing the level of processing of
cereals and pulses from 20 to 25
horticultural produce (fruits vegetables and spices) from 07 to 2 and
livestock produce from 12 to 24
by 2024
Mission Statement
Tap production strength and locational advantage with an entrepreneurial touch for better and sustainable
agricultural production and processing
Focus Areas
To accomplish the vision and the mission of the food processing sector in the State highest priority is given to
farmers and processors and entire strategy is based on lsquofarmers and processorsrsquo
State government is determined to continuously strive hard to transform the existing food processing
environment into a vibrant food processing environment It would concentrate on the following key areas
Promote processing cluster formation to improve farmer income and processing capacity in the state
Promote private sector participation through development of processing facilities in PPP mode
Promote and assist formation of cooperatives and societies to increase aggregation of produce and
farmer income thereof
Promote development up-gradation of marketing infrastructure to assist in better price realization to
farmers and ensuring better raw material availability to processors
Address skill gaps through establishing education institutes imparting education and research and
enhance human resource befitting global competition
Key Proposed Projects to achieve the lsquoVision 2024rsquo
Based on focus areas and crops and project prioritization model key projects were short-listed for the
development of food processing sector in the state While short-listing them the conscious effort was made to
identify key areas functions components of value chain which needs to be developed that would have
maximum impact on the respective value chain sub-sector and ultimately food processing as a whole
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 14
Executive Summary
Accordingly the four themes which are most important to strengthen the sector as a whole in the state were
identified and ten key projects covering these themes were proposed These key projects are
1 Processing Capacity Enhancement
a Development of pulses processing cluster in Sagar district
b Development of wheat processing cluster in Sehore district
c Development of paddy processing cluster in Satna district
d Establishment of integrated fruit and vegetable processing facility at Ratlam on PPP model
e Establishment of vegetable dehydration facility at Neemuch on PPP model
f Establishment of modern slaughterhouses on PPP model
2 Marketing Infrastructure Development
a Development up-gradation of marketing facilities of the APMCrsquos
3 Farmer Linkages and Empowerment
a Formation of commercial poultry development societies co-operatives
b Strengthening of FPOs by facilitating the formation market linkages and capacity building
4 Human Resource Development
a Establishment of Food Technology institute at Indore
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 15
Executive Summary
This page is intentionally left blank
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 16
Introduction
1 Introduction
The food processing industry is a key driver to growth of the rural economies On one hand it facilitates in
increasing marketing options reducing post-harvest loss and increasing incomes at the farmer level while on
the other hand it has tremendous income and employment generation potential for the rural poor in general
and for women in particular Given this innate potential to auger inclusive growth the Government of Madhya
Pradesh is keenly focused on identifying opportunities strategies and critical actions that need to be taken to
accelerate investment in and growth of the food processing sector in the state
Madhya Pradesh is the fourth largest producer of agriculture produce in India The state ranks first in the
production of Soyabean Gram Oilseeds and Pulses It is one of the major producers of horticultural produce
such as Orange Onion Banana Potato and Tomato Madhya Pradesh is also among the leading producers of
spice crops such as Garlic Coriander and Chilies In addition the state has a wealth of livestock resources The
agro-climatic attributes and variety of soils for agriculture production in the state makes it a potential
agricultural production hub of the country This diverse basket of agricultural raw material base and agro-
climatic attributes provides the requisite platform for the state to leverage upon for the development of a
vibrant food processing sector
The agro-climatic attributes and variety of soils for agriculture production in the state makes it a potential
production hub This diverse basket of agricultural raw material base and agro-climatic attributes provides the
requisite platform for the state to leverage on for development of a vibrant food processing sector
In addition to the supply strengths Madhya Pradesh could become a preferred investment destination due to
its strategic central location availability of resources and infrastructure The USPrsquos of Madhya Pradesh are
Access to all major Indian states with logistical advantage
Separate waste land policy
Enough scope for enhancement of agricultural productivity by using hybrid seeds and modern farming
techniques
Given these strategic advantages the food processing sector is in its log phase of growth and development A
review of the current scenario of the sector in MP indicates that
Madhya Pradesh is among the leading producers of agricultural horticultural and livestock produce
Therefore it has abundant availability of raw material for processing
Level of processing is comparatively low due to lack of suitable infrastructure in terms of post-harvest
management storage warehousing and other physical infrastructure
The linkage between farmers and subsequent value chain actors such as processors retailers RampD
institutions is currently weak
However government initiatives to promote this sector have shown results over the last decade
The department is making conscious efforts to improve productivity and efficiency across the supply chain The
state government through different departments has various schemes aimed at improving efficiencies across
various supply chain actors with the objective of promoting the horticultural sector in specific and food
processing sector in general
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 17
Introduction
The State Government and the Horticulture Department is in the process of creating an environment for
sustainable development of the Food Processing Industry in the state Further they are open to new and
innovative ideas and are ready to pilot test these ideas for bringing about this change in a radical way
In this context the Department of Horticulture and Farm forestry has decided to prepare a vision document in
order to strategize the investment in food processing industry
Department has engaged PricewaterhouseCoopers Pvt Ltd (ldquoPwCrdquo) to provide consultancy services in the
preparation of ldquoVision document for Food Processing in Madhya Pradeshrdquo
The assignment involves a diagnostic review of the state in food processing sector and formulation of goals that
would translate into the vision for the development of food processing sector in Madhya Pradesh over the next
10 years It also includes designing a strategy and plan of action for the holistic development of food processing
sector
This vision document is the third and final deliverable of the assignment accorded to PwC It is based on
diagnostic review of food processing sector in the state where information was collected through intensive
primary surveys and stake holder consultation and supported by exhaustive desk research of various documents
available in the public domain and made available to PwC by the Department of Horticulture and Farm
Forestry
This report summarizes the strategy and action plan to develop food processing sector in the state with current
status future potential for processing across the sub-sectors along with their prioritization and prevalent issues
constraints faced by stakeholders and profiles of ten important projects which state government may
undertake to develop this sector
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 18
-
Situational Analysis
2 Situational Analysis
The food processing is a large sector which comprises of different sub0-sectors such as fruit and vegetables
cereals pulses oilseeds milk meat and poultry fish and consumer foods (including beverages) Therefore it
becomes important to study underlying factors across these sub-sectors Most of these factors across different
commodities or agricultural and livestock produce were studied during diagnostic review stage the emphasis
was given on projection of current scenario for future requirement
While doing so systematic analysis of important parameters was done and they were categorized in seven major
categories as shown below
Fruits Vegetables
amp Spices
Food Processing
Sector
Confectionary Pacakaged
Consumer Foods amp Beverages
Grains
Pulses amp Oilseeds
Dairy
Meat amp Poultry
Fish
bullDenotes supply side for the sector Production
bullDenotes demand side of the sector
Consumption
bullDenotes potential raw material availability and priority for Surplus Potential processing
bullDenotes current processing Current capacitry and level of processing Processing
bullDenotes requirement of processing to become self sufficient
Targets
In order to analyse current scenario of food processing sector following steps were followed which are
described in this section in detail
Demand Supply Scenario
Potential for Processing
Future Processing Requirement
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 19
Situational Analysis
21 Demand-Supply Scenario
It is important to consider the consumer preferences and the pattern of changes over the years while estimating
the potential for processing of a particular commodity The demand for a particular commodity is one of the
indicators of consumer preference and it depicts the possibility of growth of the activities such as production
and processing related to that particular commodity
Here the demand for a particular commodity is calculated by using recent consumption data compiled by
NSSO (National Sample Survey Organization) during 66th round in the year of 2009-10 The quantity wise per
capita consumption figures across the commodities are used The consumption of processed value added
products is converted into the equivalent basic constituent commodity in order to arrive at a raw material
consumption to facilitate the comparison with other parameters such as production which will further help to
estimate the potential Furthermore the consumption is categorized in the form of primary (or unprocessed)
secondary and tertiary processed products Table 1 depicts the consumption quantities of different
commodities
Table 1 Per capita consumption of different commodities in Madhya Pradesh
Commodity Category
Per capita consumption in the form of
Unprocessed Primary processed products
(Kgmonth)
Secondary processed products (Kgmonth)
Tertiary processed products (Kgmonth)
Rural Urban Rural Urban Rural Urban
Wheat 8068 7271 0256 0770
Rice 2130 1720 0045 0160
Maize 0599 0043
Sorghum 0274 0048
Soyabean 0091^ 0132^
Mustard 0155^ 0145^
Groundnut 0004^ 0033^
Gram 0045 0024 0130 0113 0108 0154
Pigeon Pea (Tur) 0344 0511
Lentil (Masoor) 0083 0079
Major Fruits 0830 1477 0005 0017
Major Vegetables 2983 3459 0009 0044
Major Spices 0189 0223
Milk 3999 4814 0079 0075
Eggs (Nosmonth) 0673 1333
Poultry Meat 0051 0074
Meat excluding poultry 0059 0095
Fish 0088 0043
Source NSSO 66th Round (2009-10) PwC Analysis
(includes Orange Guava Papaya Banana and Mango includes Peas Onion Potato and Tomato includes Garlic Coriander and
Chilli ^in the form of oil)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 20
Situational Analysis
Figure 1 Demand and Supply of major commodities in Madhya Pradesh (2011-12)
MT
15000000
12703200
12000000
71
833
78
37
478
55
894
68
2486
07 18
239
59
81
490
00
62
806
00
32
903
00
22
273
00
Wheat Milk Soyabean Gram Rice
9000000
6000000
3000000
0
Demand (MT) Supply (MT)
6549
02
11
680
68
5375
80
5953
07
3879
93
1326
24
7451
70
577
81
1842
99
19
574
91
18
166
84
13
791
74
13
495
88
12
874
00
8696
00
7981
00
6474
86
6089
00
0
500000
1000000
1500000
2000000
2500000
Mt
or
Th
ousands
Onion Potato Banana Tomato Maize Mustard Eggs Orange Sorghum
Demand (MT or Thousands) Supply (MT or Thousands)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 21
Situational Analysis
500000
452207 614
99
104
65
3401
66
1034
17
557
35
947
40
711
51
974
34
843
71
340
29
658
31
600
65
499
66
3446
00
3342
00
2749
04
2700
00
2553
04
2300
00
1750
71
935
70
820
00
754
04
250
00
120
00
0
100000
200000
300000
400000
MT
Demand (MT) Supply (MT)
Source Department of Agriculture and Cooperation Govt of India NSSO 66th Round PwC analysis
From above figures it is evident that the state is self-sufficient in terms of catering the demand for most of the
commodities categories However in case of Pigeon Pea (Tur) Poultry Meat and Meat other than poultry meat
the state is not self-sufficient to cater the demand for these commodities categories Therefore there is
potential for production of poultry meat (poultry raring) and meat other than poultry (slaughtering) more than
their processing as the consumption across these categories is mostly in the unprocessed form eg the live
wet market share of poultry meat and meat other than poultry is more than that of processed form Whereas in
case of Pigeon Pea (Tur) there is both production as well as processing potential as the whole consumption of
Pigeon Pea is in the form of splits (dal) which requires secondary processing The Table 2 shows the type of
potential (production processing or both) across all major commodities categories based on demand-supply
scenario only Whereas the detailed quantity wise processing potential across these commodities categories is
discussed in section 22
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 22
-
Situational Analysis
Table 2 Type of potential based on Demand-Supply scenario of commodities (2011-12)
Sr No
Group Commodity Type of Potential based on Demand Supply
scenario
1
Cereals
Rice Possibility of Processing Potential
2 Wheat Possibility of Processing Potential
3 Maize Possibility of Processing Potential
4 Sorghum Possibility of Processing Potential
5
Oilseeds
Soyabean Possibility of Processing Potential
6 Mustard Possibility of Processing Potential
7 Groundnut Possibility of Processing Potential
8
Livestock Produce
Milk Possibility of Processing Potential
9 Eggs Possibility of Processing Potential
10 Poultry Meat Production Potential (Poultry Raring)
11 Meat other than poultry Production Potential (Slaughtering)
12 Fish Possibility of Processing Potential
13
Pulses
Gram Possibility of Processing Potential
14 Pigeon Pea (Tur) Production amp Possibility of Processing Potential
15 Lentil (Masoor) Possibility of Processing Potential
16
Fruits
Mango Possibility of Processing Potential
17 Guava Possibility of Processing Potential
18 Orange Possibility of Processing Potential
19 Papaya Possibility of Processing Potential
20 Banana Possibility of Processing Potential
21
Vegetables
Green Peas Possibility of Processing Potential
22 Tomato Possibility of Processing Potential
23 Onion Possibility of Processing Potential
24 Potato Possibility of Processing Potential
25
Spices
Chillies Possibility of Processing Potential
26 Garlic Possibility of Processing Potential
27 Coriander Possibility of Processing Potential
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 23
Situational Analysis
22 Potential
221 Theoretical Processing Potential
The demand-supply scenario gave the broad picture of possibility of processing potential of each commodity
However it is merely the difference between production and consumption (surplus) of a commodity The
present processing capacity in the state is another major factor which uses this surplus and thus decides the
possibility of accommodating new processing units in the state
Moreover there are different factors such as processing requirement (100 in case of oilseeds and some of the
pulses) post-harvest losses trading business varieties available etc which decides the suitability and need of
raw material for processing Therefore it is important to consider these all factors while calculating the
theoretical processing potential of a commodity In other words it is important to estimate the potential
suitable raw material availability in the state and to decide on the achievable targets for future
So based on current production consumption harvest amp post-harvest losses and current processing capacity
in the state the potential raw material available for processing is calculated While doing so following
assumptions points were considered
1 The net minimum available production of commodities and livestock produce is calculated by deducting the harvest amp post-harvest losses1 from production figures In case the post-harvest losses figures which are available in the form of a range the upper limit is considered in order to get net minimum raw material availability for consumption
2 The demandconsumption for particular commodity and livestock products in Madhya Pradesh is calculated using available per capita consumption figures from recent NSSO reports The quantity of value added products consumed is converted into the equivalent basic constituent commodities and livestock produce
3 The present organized processing capacity is taken in the form of commodity and livestock produce equivalent to its original form These processing facilities are assumed to be working at 70 utilization Also it is assumed that Small Scale Industries (SSIs) contributes 40 of the total value addition and thus to processing capacity Due to unavailability of data present processing capacity in unorganized sector is not considered
4 In order to negate the effect of raw material going out and coming into the state it is assumed that the raw material available in the state is used by the local industry and the unmet demand of raw material by local industry is catered by raw material procured from the neighbouring or other states
5 It is assumed that the locally (within the state) produced value added products first cater to the demand within the state
6 It is assumed that the local demand for processed products should be first satisfied by local industry 7 The present gap of demand and supply of each commodity is used for calculating the theoretical
potential of raw material that can be converted into different products by processing 8 In order to compare the potential of processing and value addition the commodities and livestock
products are converted in the form of value using farm gate or mandi prices
The theoretical processing potential based on above rationale and assumptions is shown in Table 3
1 Devised by Central Institute of Post-Harvest Engineering amp Technology (CIPHET) in the report on ldquoESTIMATION OF HARVEST AND POST HARVEST LOSSES OF MAJOR CROPS AND LIVESTOCK PRODUCE IN INDIArdquo a comprehensive study instituted by ICAR undertaken by AICRP on PHT on national level and submitted to the Parliamentary Standing Committee on Agriculture (PSCA) in September 2010
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 24
-
Situational Analysis
Table 3 Estimated theoretical processing potential of different commodities in Madhya Pradesh (2011-12)
Sr No
Group Commodity Production
(MT or Nos)
Harvest amp Post
harvest Losses
(MT or Nos)
Net Available
Production
(MT or Nos)
Consumption
(MT or Nos)
Present Processing
Capacity
(MT or Nos)
Percentage of Processing Required
before Consumption
Production Potential
(MT or Nos)
Processing Potential
(MT or Nos)
1
Cereals
Rice 2227300 133638 2093662 1823959 410340 100 --- 1683322
2 Wheat 12703200 762192 11941008 7183378 3304922 --- --- 1799331
3 Maize 1287400 77244 1210156 387993 46400 --- --- 775763
4 Sorghum 608900 36534 572366 184299 0 --- --- 388067
5
Oilseeds
Soyabean 6280600 376836 5903764 447341 8504654 100 --- ---
6 Mustard 869600 52176 817424 331561 310800 100 --- 506624
7 Groundnut 344600 20676 323924 26164 0 100 --- 323924
8
Livestock Produce
Milk 8149000 65192 8083808 3860291 968543 --- --- 3324869
9 Eggs (Nos) 798100000 29529700 768570300 745170490 0 --- --- 23399810
10 Poultry Meat 12000 444 11556 49966 0 --- 38410 ---
11 Meat other than poultry 25000 575 24425 60065 0 --- 35640 ---
12 Fish 75404 5203 70201 65831 0 --- --- 4370
13
Pulses
Gram 3290300 200708 3089592 248607 389638 --- --- 2665806
14 Pigeon Pea (Tur) 334200 20386 313814 340166 30559 100 26352 283255
15 Lentil (Masoor) 230000 14030 215970 71151 20091 100 --- 195879
16
Fruits
Mango 175071 22237 152834 97434 7858 --- --- 57699
17 Guava 255304 45910 209394 94740 1045 --- --- 114767
18 Orange 647486 40771 606715 57781 39 --- --- 550053
19 Papaya 274904 20316 254588 103417 68 --- --- 151103
20 Banana 1379174 91018 1288156 537580 182 --- --- 750394
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 25
-
Situational Analysis
Sr No
Group Commodity Production
(MT or Nos)
Harvest amp Post
harvest Losses
(MT or Nos)
Net Available
Production
(MT or Nos)
Consumption
(MT or Nos)
Present Processing
Capacity
(MT or Nos)
Percentage of Processing Required
before Consumption
Production Potential
(MT or Nos)
Processing Potential
(MT or Nos)
21
Vegetables
Green Peas 452207 46601 405606 61499 2390 --- --- 341717
22 Tomato 1349588 167360 1182228 595307 8002 --- --- 586346
23 Onion 1957491 146725 1810766 654902 6417 --- --- 1149447
24 Potato 1816684 163475 1653209 1168068 27213 --- --- 623050
25
Spices
Chillies 93570 5561 88009 84371 1069 --- --- 2568
26 Garlic 270000 16085 253915 55735 6417 --- --- 191763
27 Coriander 82000 5983 76017 34029 3208 --- --- 38780
Source Department of Agriculture and Cooperation Govt of India Madhya Pradesh Agriculture Economic Survey Report 2013 CIPHET NSSO 66th Round Department of Commerce Industry amp Employment
Govt of Madhya Pradesh PwC analysis
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 26
Situational Analysis
222 Prioritization of Commodities Crops Sub-sector
2221 Need
The above Table 3 shows the potential quantity of raw material that can be converted into value added products
through processing It does not mean that higher the quantity higher is the potential of processing for that
particular commodity category The primary objective of promoting food processing sector is to achieve the
overall inclusive growth through
Impetus to rural and thus to state economy
Better benefits to farmers through better demand and price to their produce
Creating linkages between farmers and different stakeholders of value chain
Attracting private sector investment in the state
Therefore it becomes imperative to consider the overall potential of a commodity category (sub-sector of food
processing sector) on the basis criteria which is in line with above stated objectives The methodology for short
listing or prioritising the commodities crops sub-sectors is described below
2222 Screening Parameters and Indicators
The screening of the major commodities crops sub-sectors in the food processing sector was done based on
three major parameters viz
1 Importance to Economy (state)
2 Attractiveness of the CommodityCropSub-sector for Undertaking Development
3 Competitive Advantage offered by the CommodityCropSub-sector
For each of the above parameters key indicators were carefully identified which will enable objective screening
of the major cropssubsectors on the above criteria The screening parameters and the respective indicators for
each major cropssubsector are listed below
Screening Parameters Indicators
Importance to Economy (state)
1 Value of production as percentage of GSDP (Gross State Domestic Product)
2 Percentage contribution to dietary energy requirement
3 Estimated farmerindividual involved (primarily in the production side)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 27
-
Situational Analysis
Screening Parameters Indicators
Attractiveness of Commodity Crop Sub-
sector
4 Private sector involvement
Estimated number of LMIrsquos (Large amp Medium Industries) and SSIrsquos (Small Scale Industries)
Estimated number of people engaged
5 Estimated potential for processing (value addition) or production in value terms
6 Estimated potential for employment generation
Competitive Advantage
7 Percentage contribution to national production
8 Percentage growth in supply (last 5 years)
9 Percentage growth in consumption (decadal)
10 Percentage growth in consumer expenditure (decadal)
The above parameters and indicators will assist in taking a holistic screening of the major cropssubsectors for
prioritizing focus in vision development for food processing in Madhya Pradesh It is imperative that the
development of the food processing sector will need active participation and partnership between public and
the private sector in sectors having supply strength ease of operations and consumer demand Hence the
screening parameters and associated indicators take into account the perspective and areas of importance for
the public sector (such as importance to economy indicators and potential for employment generation) and the
private sector (such as attractiveness and competitive advantage indicators) besides looking at consumer
demandacceptance
2223 Major Crops Commodities Sub-sectors
The major crops sub-sectors selected for review and prioritization are as follows Please note that due
unavailability of data very low production base and low consumption the fish category is not considered for
prioritization and ranking process
Sr No Sub sectors Major Commodities Crops (For Review and
Prioritization)
1 Rice
2 Wheat
3 Cereals
Maize
4 Sorghum
5 Soyabean
6 Oilseeds Mustard
7 Groundnut
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 28
-
Situational Analysis
Sr No Sub sectors Major Commodities Crops (For Review and
Prioritization)
8
Livestock Produce
Milk
9 Eggs
10 Poultry Meat
11 Meat other than poultry
12
Pulses
Gram
13 Pigeon Pea (Tur)
14 Lentil (Masoor)
15
Fruits
Mango
16 Guava
17 Orange
18 Papaya
19 Banana
20
Vegetables
Green Peas
21 Tomato
22 Onion
23 Potato
24
Spices
Chillies
25 Garlic
26 Coriander
2224 Calculation of Score and Ranking Prioritization
The major cropssubsectors were screened and prioritized based on a weighted average score analysis The
process involved calculation of Score for the major cropssubsectors for each of the ten selected indicators The
score (X1 X2 X10) for each of the above ten indicators across the major cropssubsectors was individually
calculated based on primary and secondary sources of information Also each of the above indicators in the
three selected parameters is assigned a weight (5 10 15) for arriving at a Final Score (X1 weight) for the
major cropssubsectors The weights for each of the indicators were assigned based on industry validation
expert opinion stakeholder interactions and our understanding of the sector through primary and secondary
research and analysis The Score for the major cropssubsectors for each of the ten indicators was multiplied
with the respective weights of the indicators for arriving at the Final Score for a cropsubsector for an indicator
The sum of all Final Scores across the ten indicators will provide the Overall Score for a cropsubsector
At the end of the analysis each of the major cropssubsectors evaluated has received an Overall Score out of a
maximum score of 100 The crops subsectors were ranked based on the Overall Score received The higher the
rank for a cropsubsector better are its potential for improving the food processing sector in the state in the
short and medium term and hence the need to focus efforts towards its development in the Food Processing
Vision for Madhya Pradesh
A summary of the approach of calculation of Overall Score and Ranking score on the selected ten indicators for
the above major cropssubsectors is depicted in Figure 2 below
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 29
Situational Analysis
Figure 2 Approach for calculation of Overall Score and Ranking for prioritization
Source PwC Analysis
The results of the weighted average score analysis of the above major cropssubsectors based on the selection
parameters and associated indicators is shown in Table 4 Though this methodology gives soyabean a score of
4271 with 4th priority for processing it should be noted that as there is no potential (estimated) for further
processing of soyabean in the state the decision to prioritize the sector would be taken subjectively Also as
there is no current processing of egg poultry meat and meat excluding poultry their potential (estimated) is
considered as production potential (estimated) and therefore the values of dependent parameters such as
current private sector involvement employment potential (estimated) etc indicates the resultant of production
potential (estimated) than that of processing
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 30
- - - - - -
- -
Situational Analysis
Table 4 Comparison and prioritization of selected commodities sub-sectors of food processing in Madhya Pradesh
Parameter Weight Rice Wheat Maize Sorghum Soyabean Mustard Groundnut Milk Poultry (Eggs)
Poultry (Meat)
Meat Excluding
Poultry Gram
Pigeon Pea
Lentil
IMPORTANCE TO ECONOMY
Value of Production as Percentage of GSDP
10 21 94 066 038 82 110 048 100 016 008 018 40 063 038
Percentage Contribution to Dietary Energy Requirement
10 100 73 073 073 051 073 037 330 013 009 016 087 009 006
Estimated Farmer Involvement
10 29 86 152 069 100 138 038 079 088 237 154 537 094 109
ATTRACTIVENESS
Private Sector Involvement 10 29 49 048 00 100 13 00 27 14 20 44 67 066 043
Estimated Potential for Processing Production (value INR)
15 60 49 15 09 00 23 17 150 002 09 10 118 20 12
Estimated Potential for Employment Generation
10 28 05 48 24 00 04 02 29 001 07 02 100 013 10
COMPETITIVE ADVANTAGE
Percent Contribution to National Production
10 04 24 12 20 100 26 10 46 00 01 02 83 24 37
Percentage Growth in Supply (Over last 5 yrs)
10 25 39 08 01 09 23 36 13 14 10 14 33 32 02
Percentage Growth in Consumption (Decadal)
5 09 04 03 01 05 03 14 05 092 23 08 05 032 06
Percentage Growth in Consumer Expenditure (Decadal)
10 07 21 10 18 26 21 19 33 426 83 47 39 264 14
OVERALL WEIGHTED AVERAGE SCORE
100 2805 4438 1232 887 4271 1446 440 4424 912 1787 1445 5465 1240 880
RANKING OF SUB-SECTOR 5 2 18 24 4 15 26 3 23 12 16 1 17 25
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 31
Situational Analysis
Parameter Weight Mango Guava Orange Papaya Banana Green Peas
Tomato Onion Potato Chilli Garlic Coriander
IMPORTANCE TO ECONOMY
Value of Production as Percentage of GSDP
10 020 024 118 015 060 050 074 086 083 024 067 019
Percentage Contribution to Dietary Energy Requirement
10 005 007 020 007 044 024 006 013 058 003 009 003
Estimated Farmer Involvement 10 003 003 008 002 004 008 010 016 016 010 011 031
ATTRACTIVENESS
Private Sector Involvement 10 031 015 007 015 015 027 042 010 029 020 010 041
Estimated Potential for Processing Production (value INR)
15 02 04 37 03 12 14 12 18 10 002 18 03
Estimated Potential for Employment Generation
10 01 04 21 03 28 15 30 43 08 002 07 04
COMPETITIVE ADVANTAGE
Percent Contribution to National Production
10 02 20 40 120 09 23 14 22 09 143 43 299
Percentage Growth in Supply (Over last 5 yrs)
10 39 08 57 44 34 48 100 78 60 44 16 34
Percentage Growth in Consumption (Decadal)
5 06 06 50 37 09 16 07 05 01 08 16 05
Percentage Growth in Consumer Expenditure (Decadal)
10 42 57 46 99 53 75 43 49 44 46 100 32
OVERALL WEIGHTED AVERAGE SCORE
100 984 1041 2663 2023 1578 2029 2193 2279 1509 1176 2086 1164
RANKING OF SUB-SECTOR 22 21 6 11 13 10 8 7 14 19 9 20
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 32
Situational Analysis
The overall ranking prioritization of crops commodities sub-sectors is as follows
Major Commodities Crops Group Category Rank
Gram Pulses 27
Wheat Cereals 28
Milk Livestock Produce 29
Soyabean Oilseeds 30
Rice Cereals 31
Orange Fruits 32
Onion Vegetables
33
Tomato 34
Garlic Spices 35
Green Peas Vegetables 36
Papaya Fruits 37
Poultry Meat Livestock Produce 38
Banana Fruits 39
Potato Vegetables
40
Mustard 41
Meat other than Poultry Livestock Produce 42
Pigeon Pea (Tur) Pulses 43
Maize Cereals 44
Chillies Spices
45
Coriander 46
Guava Fruits
47
Mango 48
Eggs Livestock Produce 49
Sorghum Cereals 50
Lentil (Masoor) Pulses 51
Groundnut Oilseeds 52
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 33
Situational Analysis
23 Future processing requirement
231 Current level of processing
The present level of processing of a commodity or livestock produce is calculated by using following data
1 Capacity of present processing units ndash Converted into commodity or livestock produce equivalent
quantity
2 Production of a commodity or livestock produce
The level of processing is estimated by the formula
Commodity or Livestock Produce Equivalent Quantity
The Level of Processing () = -----------------------------------------------------------------------------
Production of Commodity or Livestock Produce
000
000
000
000
1189
391
114
238
150
059
033
053
449
041
001
002
001
000
874
914
1184
000
360
Fish
Meat (Non-Poultry)
Poultry Meat
Eggs
Milk
Coriander
Chillies
Garlic
Potato
Tomato
Onion
Green Peas
Mango
Guava
Banana
Papaya
Orange
Groundnut
Mustard
Soyabean
Lentil (Masoor)
Pigeon Pea (Tur)
Gram
Sorghum
Maize
Rice
Wheat
Cereals (Major)
224
Pulses (Major)
114
Oilseeds (Major)
1147
Fruits (Major)
03
Vegetables (Major)
08
Spices (Major)
24
Livestock Produce
0 2 4 6 8 10 12 14 34 114 134
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 34
Situational Analysis
As per above formula the level of processing across the commodities or livestock produce and their groups is
shown in Table 5 below
Table 5 Estimated level of processing of different commodities and livestock produce in Madhya Pradesh (2011-12)
Sr No
Category Commodity
Produce
Production
(MT or Nos)
Present Processing Capacity (at
70 utilization level)
Level of Processing
(Commodity)
Level of Processing (Category)
1
Cereals
Wheat 12703200 3304922 2602
2236 2 Rice Paddy 2227300 410340 1842
3 Maize 1287400 46400 360
4 Sorghum 608900 0 000
5
Pulses
Gram 3290300 389638 1184
1142 6 Pigeon Pea (Tur) 334200 30559 914
7 Lentil (Masoor) 230000 20091 874
8
Oilseeds
Soyabean 6280600 8504654 13541 11762
or 2560 (except
Soyabean)
9 Mustard 869600 310800 3574
10 Groundnut 344600 0 000
11
Fruits
Orange 647486 39 001
034
12 Papaya 274904 68 002
13 Banana 1379174 182 001
14 Guava 255304 1045 041
15 Mango 175071 7858 449
16
Vegetables
Green Peas 452207 2390 053
079 17 Onion 1957491 6417 033
18 Tomato 1349588 8002 059
19 Potato 1816684 27213 150
20
Spices
Garlic 270000 6417 238
24021 Chillies 93570 1069 114
22 Coriander 82000 3208 391
23
Livestock Produce
Milk 8149000 968543 1189 1189
24 Eggs (Nos) 798100000 0 000
000 25 Poultry Meat 12000 0 000
26 Meat other than poultry 25000 0 000
27 Fish 75404 0 000
Source Department of Agriculture and Cooperation Govt of India Madhya Pradesh Agriculture Economic Survey Report 2013
Department of Commerce Industry amp Employment Govt of Madhya Pradesh PwC analysis
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 35
Situational Analysis
From above table it can be inferred that the level of processing is highest in oilseeds category especially due to
huge soyabean crushing capacity whereas lowest in livestock produce category excluding milk It is also found
that the level of processing is negligible or low in fruits and vegetable category despite of huge production base
similar to that of spices category It suggests there is considerable potential for value addition across these
categories especially in fruits and vegetables The current potential across these commodities or produce is
described in detail in section 22
There are some commodities which require almost upto 100 processing before consumption such as paddy
pulses and oilseeds This minimum processing requirement falls under secondary processing viz milling
crushing and refining operations However it is found that the level of processing in these commodities
categories is comparatively low which suggests that the raw material may be sent outside the state for
processing and final product is imported in the state for domestic consumption Therefore there is potential and
urgent need to process these specific commodities categories within the state in order to become self-
sufficient to cater the local demand
232 Goals targets for future
The processing requirement by 2023-24 across commodities or livestock produce depends on
Increase in Production Level
Increase in Consumption Level (both Processed and Unprocessed)
Current Processing Capacity
In order to calculate future processing requirement we have considered the growth in production and per capita
consumption during last decade (from 2009-10 to 2011-12) While doing we have assumed following
The net minimum available production of commodities and livestock produce is calculated by deducting the harvest amp post-harvest losses2 from production figures In case the post-harvest losses figures which are available in the form of a range the upper limit is considered in order to get net minimum raw material availability for consumption
The demandconsumption for particular commodity and livestock products in Madhya Pradesh is calculated using available per capita consumption figures from recent NSSO reports
The quantity of value added products consumed is converted into the equivalent basic constituent commodities and livestock produce
The present organized processing capacity is taken in the form of commodity and livestock produce equivalent to its original form These processing facilities are assumed to be working at 70 utilization Also it is assumed that Small Scale Industries (SSIs) contributes 40 of the total value addition and thus to processing capacity Due to unavailability of data present processing capacity in unorganized sector is not considered
In order to negate the effect of raw material going out and coming into the state it is assumed that the raw material available in the state is used by the local industry and the unmet demand of raw material by local industry is catered by raw material procured from the neighbouring or other states
It is assumed that the locally (within the state) produced value added products first cater to the demand within the state
It is assumed that the local demand for processed products should be first satisfied by local industry
The present gap of demand and supply of each commodity is used for calculating the theoretical potential of raw material that can be converted into different products by processing
The projected production and per capita consumption across commodities or livestock produce is shown in
Table 6
2 Devised by Central Institute of Post-Harvest Engineering amp Technology (CIPHET) in the report on ldquoESTIMATION OF HARVEST AND POST HARVEST LOSSES OF MAJOR CROPS AND LIVESTOCK PRODUCE IN INDIArdquo a comprehensive study instituted by ICAR undertaken by AICRP on PHT on national level and submitted to the Parliamentary Standing Committee on Agriculture (PSCA) in September 2010
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 36
-
--
-
Situational Analysis
Table 6 Estimated theoretical processing capacity requirement across different commodities in Madhya Pradesh (2023-24)
Sr No
Group Commodity
Estimated Production
(MT or Nos)
Harvest amp Post
harvest Losses
(MT or Nos)
Net Available
Production
(MT or Nos)
Estimated Consumption
(MT or Nos)
Current Processing
Capacity (2011 12)
(MT or Nos)
Estimated Processing
Capacity Requirement by
2023 24
(MT or Nos)
Min Processing Capacity Addition
Required by 2023 24 over
Current Capacity
(MT or Nos)
28
Cereals
Rice 3096116 185767 2910349 777972 410340 777972 367632
29 Wheat 31242124 1874527 29367596 10016554 3304922 4456812 1151890
30 Maize 935069 56104 878965 182794 46400 -- - -- -
31 Sorghum 645754 38745 607009 128945 -- - -- - -- -
32
Oilseeds
Soyabean 11718007 703080 11014927 880753 8504654 880753 -- -
33 Mustard 1871116 112267 1758849 462037 310800 462037 151237
34 Groundnut 522493 31350 491144 5001 -- - 5001 5001
35
Livestock Produce
Milk 13704845 109639 13595206 6627713 968543 1127365 158821
36 Eggs (Nos) 838926231 31040271 807885961 1860759371 -- - -- - -- -
37 Poultry Meat 53481 1979 51503 249427 -- - -- - -- -
38 Meat other than poultry 133109 3062 130047 125362 -- - -- - -- -
39 Fish 104928 7240 97688 93291 -- - -- - -- -
40
Pulses
Gram 4785056 291888 4493168 469105 389638 451144 61506
41 Pigeon Pea (Tur) 472103 28798 443305 317316 30559 317316 286757
42 Lentil (Masoor) 218112 13305 204807 41170 20091 41170 21079
43
Fruits
Mango 596179 75724 520455 195245 7858 28565 20707
44 Guava 513754 92386 421368 167077 1045 7206 6161
45 Orange 2881844 181462 2700381 665249 39 7206 7167
46 Papaya 2846041 210331 2635710 833437 68 68 -- -
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 37
-
--
-
Situational Analysis
Sr No
Group Commodity
Estimated Production
(MT or Nos)
Harvest amp Post
harvest Losses
(MT or Nos)
Net Available
Production
(MT or Nos)
Estimated Consumption
(MT or Nos)
Current Processing
Capacity (2011 12)
(MT or Nos)
Estimated Processing
Capacity Requirement by
2023 24
(MT or Nos)
Min Processing Capacity Addition
Required by 2023 24 over
Current Capacity
(MT or Nos)
47 Banana 4026120 265703 3760417 1408227 182 182 -- -
48
Vegetables
Green Peas 8560527 882179 7678348 40783 2390 2390 -- -
49 Tomato 10680674 1324489 9356185 1138059 8002 42231 34229
50 Onion 16909131 1267432 15641699 1214403 6417 6417 -- -
51 Potato 8407304 756535 7650769 1807729 27213 667560 640347
52
Spices
Chillies 525868 31254 494614 188321 1069 1069 -- -
53 Garlic 1071598 63840 1007757 271562 6417 6417 -- -
54 Coriander 206502 15066 191436 74315 3208 3208 -- -
Source Department of Agriculture and Cooperation Govt of India Madhya Pradesh Agriculture Economic Survey Report 2013 CIPHET NSSO 66th Round Department of Commerce Industry amp Employment
Govt of Madhya Pradesh PwC analysis (due to unavailability of processed consumption data as present processing capacity is more than consumption in 2023-24)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 38
1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 9 1010 1111 1212 1313 1414 1515 1616 1717 1818 1919 2020 2121 2222 2323 2424 2525 2626 2727
5000
5500
6000
6500
Situational Analysis In
Th
ou
sa
nd
MT
or
La
kh
No
s
(fo
r E
gg
s) 8000
6000
4500
4000
3500
3000
2500
2000
1500
1000
500
0
Figure 3 Cumulative current and future (2023-24) processing capacity requirement and maximum processing potential in Madhya Pradesh
18000
14000
Wh
eat
Ric
e
Ma
ize
So
rgh
um
Gra
m
Pig
eon
Pea
(T
ur)
Le
nti
l (M
aso
or)
So
ya
be
an
Mu
sta
rd
Gro
un
dn
ut
Ora
ng
e
Pa
pa
ya
Ba
na
na
Gu
av
a
Ma
ng
o
Gre
en P
ea
s
On
ion
To
ma
to
Po
tato
Ga
rlic
Ch
illi
es
Co
ria
nd
er
Mil
k
Eg
gs
Po
ult
ry M
eat
Oth
er
Mea
t
Fis
h
Est Max Potential by 2023-24 Est Req Cap By 2023-24 Current Max Potential (2011-12) Current processing Capacity (2011-12)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 39
Situational Analysis
From this table it can be concluded that there is need to increase the processing of following categories
Absolute requirement of increased processing capacity
bullCereals bullPulses bullFruits and Vegetables bullMilk
bullSpices bullFish
Availability of raw material for processing but no requirement for increased processing
bullPoultry Meat bullEggs bullOther Meat
Absolute requirement of increased production
bullSoyabean
Commodity with excess processing capacity
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 40
Vision
3 Vision
Madhya Pradesh with the second largest geographical area in the country is one of the leading states in
Agriculture Of late it has acquired significant importance in the field of Horticulture and is now among the
leading States in terms production of Fruits (Mango Orange Guava) Vegetables and Spices The State is
looking to march ahead with renewed vigour to face complex challenges and to harness domestic and global
opportunities for the welfare of the farmers consumers and other stakeholders in the supply chain The efforts
would be to become a leading state in the country which is responsive vibrant and sensitive to the needs of its
stakeholders Food processing one of the most important value addition activity connects all the stakeholders
and can play a vital role in accomplishing these objectives Therefore State government has decided to give
impetus to the sector and prepare a vision for way forward
31 Vision Statement
To become favourable and leading food processing destination in the country and to increase agri-business
activity in the state by increasing the level of processing of
cereals and pulses from 20 to 25
horticultural produce (fruits vegetables and spices) from 07 to 2 and
livestock produce from 12 to 24
by 2024
32 Mission Statement
Tap production strength and locational advantage with an entrepreneurial touch for better and sustainable
agricultural production and processing
33 Focus areas
To accomplish the vision and the mission of the food processing sector in the State highest priority is given to
farmers and processors and entire strategy is based on lsquofarmers and processorsrsquo
State government is determined to continuously strive hard to transform the existing food processing
environment into a vibrant food processing environment It would concentrate on the following key areas
Promote processing cluster formation to improve farmer income and processing capacity in the state
Promote private sector participation through development of processing facilities in PPP mode
Promote and assist formation of cooperatives and societies to increase aggregation of produce and
farmer income thereof
Promote developmentupgradation of marketing infrastructure to assist in better price realization to
farmers and ensuring better raw material availability to processors
Address skill gaps through establishing education institutes imparting education and research and
enhance human resource befitting global competition
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 41
Vision
This page is intentionally left blank
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 42
Strategy and Plan of Action
4 Strategy and Plan of Action
Madhya Pradesh could be a leading destination for food processors and can act as a processing hub owing to
several strategic reasons along with statersquos production strength which has been described in the previous
sections
Currently state government is eying at this opportunity and is trying to extend support to interested players in
every possible way through investment promotion assistance tax exemptions agricultural reforms interest
subsidies concessions on land development of support infrastructure etc However the growth rate of food
processing activity in state is still not reflecting the efforts put in by the government Reasons could be several
and these need to be identified and addressed in a manner to induce confidence in the investors and bring out
desired results
41 Gap analysis of current issues
The gap analysis and identification of current issues in food processing sector was done by both primary survey
and secondary research methods The primary survey involved consultation with stakeholders and secondary
survey involved comparing and benchmarking in certain area such as policies taxation and other initiatives
across leading states of the country
Based on diagnostic report the identified gaps are categorized into following heads
Policy and Regulatory
Infrastructure
Services
The issues and concerns raised by relevant stakeholders were categorized under above mentioned heads Most
of them were policy and regulation related issues followed by infrastructure and marketing of agriculture
produce
The indicative agriculture value chain and the prevalent issues across it are shown in Figure 4 and Figure 5
respectively
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 43
--
-
Strategy and Plan of Action
Figure 4 Indicative agriculture value chain
Farmers Government
bullSeeds bullAgrochemicals bullFertilizers bullExtension Services
Farmers Co operatives FPOs
Pvt Players Government
bullCrop Cultivation bullAnimal Husbandry bullAllied Activities bullRampD
Farmers Traders Co operatives
FPOs Pvt Players Government
bullMarkets (Mandis) bullWarehouses bullCold Storages
Traders Processors Co operatives FPOs
bullCleaning bullSorting amp Grading bullMinimal Processing bullPackaging
Va
lue
Ch
ain
Ac
tor
s
an
d E
lem
en
ts Processors
bullValue Addition bullPackaging
Carrying amp Forwarding Agents
Wholesalers Retailers
bullDistribution Centres bullModern Wholesale Stores
bullRetail Shops
Input Production Aggregation amp
Storage
Primary amp Secondary Processing
Tertiary Processing
Marketing
bullSeed Farms bullNurseries bullAgrochemical Units bullFertilizer Units bullExtension Services
bullContract Corporate Farming
bullDairy Farming bullPoultry Farming bullFisheries bullRampD
bullMarket Infrastructure
bullSilos bullWarehouses bullCold Storages Cold Chain
bullCommodity Trading
bullRipening Chambers bullPackhouses bullCleaning Sorting amp Grading Units
bullCryo Preservasion bullMilling Units bullChilling Plants bullSlaughterhouses bullPackaging Units
bullProcessing Units bullPackaging Units
bullModern Wholesale Stores
bullRetail Shops bullHyper Markets bullSuper Markets bullFood Chains
Bu
sin
es
se
s
Ag
ri
Va
lue
Ch
ain
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 44
-
Strategy and Plan of Action
Figure 5 Prevalence of issues across agri value chain in Madhya Pradesh
Ag
ri
Va
lue
Ch
ain
Ac
tor
sP
oli
cy
Is
su
es
Farmers Cold Store Operators
Warehouse Operators
Processors
FPOs Co operatives Processors
Retailers amp Wholesalers
Traders
Commission Agents
Production Aggregation amp
Storage Primary amp Secondary
Processing Tertiary Processing Marketing
Formal contract farming arrangements
Status issues (industrial or agricultural activity)
Interest subsidy on capital investment
Status issues (industrial or agricultural activity)
Taxation High interest rates on loan
Capital subsidy issues
Income tax for FPOs
Restriction on linkages
Industrial Policy
Mandi fee Entry tax amp VAT
VAT schedules
Biodiversity tax
Awareness Utilization and
Status tracking of applications
and subsidies
APMC act
Coordination amongst
Mandis
Mandi fee Entry tax
Lack of incentives for quality
produce
Upper cap for tax free trading
of wheat
Infr
as
tru
ctu
re
Iss
ue
s
Se
rv
ice
Iss
ue
s
Roads
Mandi infrastructure
Soil testing laboratories
Lack of sorting grading facilities
Roads
Electricity outages
Roads Land availability
Infrastructure in Food Parks
Cold chain availability
Rake availability
Lack of technical institutes
Lack of Quality control amp RampD labs
Roads
Mandi infrastructure
Lack of trade centres
Inadequate seed supply
Lack of marketing promotion of agriculture produce
Lack of marketing promotion of agriculture produce
Lack of time bound service
Access to credit
Lack of marketing promotion of agriculture produce
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 45
Strategy and Plan of Action
411 Policy and Regulatory Issues
4111 Partial reforms in APMC Act
Marketing of agricultural produce is one of the important aspects of agriculture value chain Efficient marketing
system with farmer focussed regulations can promote both agriculture production and processing With a view
to create efficient marketing system Model APMC Act was prepared which talks about agriculture marketing
reforms Madhya Pradesh is one of the states who has shown interest and done some of the reforms over the
years which have resulted in strengthening of marketing system
However during primary survey stakeholders raised many of the concerns which pointed out the need for some
more reforms The issues raised were
1) Direct marketing of produce is allowed however mandi fee is not exempted
Though the direct marketing of produce is allowed as per amendment in the law the levy of mandi fees
in case of direct marketing is not exempted (except FampV) According to stakeholders it is a partial
reform and thus has not translated into intended results of promoting linkages between farmers and
buyers without any third party intervention
2) Lack of other alternative platforms
State has taken some market reform initiatives such as direct farm gate purchase etc but processors
and other stakeholders are looking for other platforms such as private market yards consumer-farmer
markets etc whose development is currently restricted due to partial reforms
3) No exemption in mandi fee for contract farming
Though contract farming is allowed in the state the mandi fees is levied on such transactions It
restricts development of farmer-processor linkages
4) Lack of model contract farming agreements
There are some instances where the enforcement of contract becomes difficult due to lack of clarity in
the contracts Therefore stakeholders demanded that government should develop model contract
farming agreements that can act as a guideline and could bring transparency in operations
5) Need for rationalization simplification in the levy of mandi fee
The mandi fee is collected along with Nirashrit Shulk of 02 Stakeholders demanded the
rationalization or simplification of mandi fees
4112 Industrial Promotion Policy and Agribusiness amp Food Processing Policy
Number of stakeholders raised concerns about some of the clauses of Industrial Promotion Policy 2010
(amended in 2012) and Agribusiness amp Food Processing Policy 2012 The specific clauses are as follows
Soyabean processing units who manufactures oil and DOC (and whose turnover from other value added
products is less than 25 ot total turnover) are not eligible for mandi fee exemption if they procure raw
material from outside the state During primary survey it is found that existing soyabean crushing
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andor oil refining capacity is underutilized because of low availability of raw material In such scenario
it becomes necessary to procure from outside the state and run the units in order to remain
competitive It exerts pressure on such existing soyabean processor where they have to pay mandi fee
for procuring soybean from other states
Modern Rice Mills having fixed capital less than Rs 10 Crores are not eligible to get mandi fee
exemption
Slaughterhouses and meat based industries are not eligible for facilities andor incentives under
industrial promotion policy
Industrial Investment Promotion Assistance Scheme is available for MSMEs with investment more
than Rs 1 Crore (but less than Rs 10 Crore) only where they are eligible for assistance of 50 for 5
years
4113 Industry status to co-operatives cold stores and producer organisations dealing with agri and agri allied produce
Dairy amp poultry co-operatives cold stores handling agricultural produce and Farmer Producer Organisations
(FPOs) majorly dealing with food grains are classified as industry Since they deal with agri and agri allied
products stakeholders demanded to be classified as organisations of agri and allied sector As they are classified
as an industrial organisation they are not entitled for incentives availed by agri and allied sector organisations
such as exemption on income tax subsidies on power soft loans etc
On the other hand though poultry cooperatives are classified as industry they are facing difficulties in land
usage conversion required for establishing poultry farms which is a smoother task for an industrial set up
FPOs are exposed to income tax on its profits despite of being an organisation bringing together farmers and
run by farmers FPOs have to pay mandi tax while selling the produce in mandi similar to individual farmers
and on the other hand they have to pay more than what individual farmers pay for storing their produce in
government warehouses owing to its industry status With the defined objective of FPOs it is expected that they
will get support from state government However neither they get funding at subsidised rates for their working
capital requirement nor are they entitled for subsidised farm inputs to distribute to its member farmers like
farmer cooperatives and societies do
Cold stores though extend the shelf life of perishable agricultural produce and assist farmers in realising better
returns from their crops still they are not entitled for subsidised power tariffs This increases the cost of storage
for farmers and reduces the potential income they can derive from storing their produce and resulting in
reduced affinity to store and feasibility of cold store operations
However recently central government has taken few steps to support cooperatives and FPOs According to the
2013 union budget co-operatives have been exempted from payment of taxes Similarly cold stores handling
agri related produce and FPOs dealing with agricultural produce are expecting the same treatment Union
budget has provisions on FPOs as well such as equity grants to registered FPOs upto a maximum of Rs 10 lakh
per FPO to enable them to leverage working capital from financial institutions FPOs of the state are expecting
support from state government to avail such schemes
4114 Need to reconsider Value Added Tax (VAT) rate
Stakeholders raised concern about value added tax levied in the state they feel it is comparatively higher than
that of other states in some of the categories such as fruit and vegetable products spices milk products value
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added products from soyabean (other than oil) wheat based tertiary processed products The detail list and
comparison of VAT across different commodities and their products is given in Table 7
4115 Need for re-organisation of VAT schedules
VAT schedule of state government identifies commodities and finished products and on its discretion categorise
them into different VAT rate categories All those products which doesnrsquot comes under any of the identified
categories are clubbed under others category which attract full VAT rate of 13 Moreover the basic VAT rate
is 5 which is 1 more than that levied by neighbouring andor competing states
In the state VAT schedule products such as soya milk soya milk powder tofu soy lecithin soya nuggets soy
grit DOC etc falls under others category These products are derivatives of tertiary processing of soybean and
are capable of fetching high value in domestic as well as international markets MP being one of the major
producers of soybean should take advantage of its raw material availability and promote high end processing of
soy in state itself by identifying these products under appropriate category Same is the case with gram based
products wheat based products frozen livestock products and frozen fruits amp vegetable products Such
relaxation in VAT would not only promote the manufacturing of such products but also earn revenues for the
state by addressing domestic as well as international food amp pharmaceutical markets The detail list and
comparison of VAT across different commodities and their products is given in Table 7
4116 Need to reconsider Entry Tax rate
The stakeholders across the value chain have raised the concern that entry tax on raw materials as well as the
finished products made from them increases the financial burden on their businesses They demanded to
reconsider rationalize the levy of entry tax on some categories such as cereals pulses fruit and vegetable
products and spices They also raised a point that the amount of entry tax is more in Madhya Pradesh compared
to other states and especially Chhattisgarh which is formed from Madhya Pradesh The detail list and
comparison of entry tax across different commodities and its products is given in Table 8
4117 Need to reconsider Biodiversity Tax rate
Organizations using bio-resources (such as plants animals and micro-organisms or parts thereof their genetic
material and by products) from the State for commercial purpose (such as drugs industrial enzymes food
products flavors fragrance colors extracts etc) has to share their benefit for biodiversity conservation in the
state by depositing 2 of turnover in the biodiversity fund with retrospective effect and this sharing is
categorized as bio diversity tax
Soya processors have raised following concerns
The proposed tax exerts pressure on profitability and feasibility of the industry
Moreover it is applicable with retrospective effect
No such tax in other soyabean producing states such as Maharashtra and Rajasthan
Processors affected by this act are demanding its abolishment especially Soybean processors as biodiversity tax
liability is making them uncompetitive
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4118 Upper cap for tax free trading of wheat
State government has imposed an upper cap of INR 5 crores for tax free trading of wheat and if trading is done
beyond the given limit it attracts 4 VAT This was instituted with an objective to avoid monopoly in wheat
trading by large volume players However this has affected the large volume traders and processors as the
ceiling is much lesser than the average volume of trade they usually do on an annual basis In Madhya Pradesh
some of the high value varieties of wheat such as Sharbati are also traded whose price is more than other
common varieties It should also be noted that the MSP of wheat is constantly changing in last couple of years
where it has seen upward trend In such scenario the additional tax limits the quantity in wheat trading
Moreover this tax arrangement has also promoted manipulations where traders are applying for multiple
licenses under different names to evade tax liability
State government is expected to review the upper cap given the importance of wheat trade in the economic
activities of state Also continuous revision of the upper cap is expected as the value of the commodity (MSP) is
rising every year and this in turn reduces the tax free volume trade A better move could be to impose the upper
cap based on the volume of wheat instead of its value
4119 Low awareness about policies
State government has framed favourable policies for improving the processing scenario in the state many
schemes aids and subsidies are offered to stakeholders and different level of value chain Irony is in quite a
sizable number of cases where intended beneficiaries failed to avail these benefits due to unawareness of the
policies or clarity on the conditionality of the policy or scheme It has been suggested that with an objective of
providing single window system to the stakeholders state government should come up with an online portal
with facilities like details of all policies and schemes method of application assistance in application and
application tracking system It has also been voiced that schemes in place should be rephrased or reframed to
eliminate practical ambiguities which stakeholders are facing while availing them
41110 Lack of intercommunication among departments
Many of the subsidies given by one department are not communicated to others and thus it leads to delay in the
disbursement of subsidies There is a need of coordination among different departments of the state
government to perform smoothly which can be achieved by a dedicated online portal as discussed in earlier
sections
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Table 7 Comparison of VAT on agricultural commodities and products across major states
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
CEREALS
1 Rice Paddy
Whole Broken 0 0 0 4 4 --- 14 0 5
Paddy Rice and its flour sold by dealer with turnover less than Rs 100 Cr per year
--- --- --- --- --- 0 --- --- ---Such impetus required for SSIs in Paddy processing
Paddy Rice and its flour sold by dealer with turnover more than Rs 100 Cr per year
--- --- --- --- --- 1 --- --- ---
Husk 0 15 14 5 4 5 0 0 0
Bran 13 15 0 5 4 135 14 125 5 Need for categorization of paddy rice products by-products Comparatively higher tax due to no categorization Reducing the tax would help developing paddy processing industry
Flour 13 0 5 1375 125 --- 14 0 145
Puffed Rice (Poha) Parched Rice Lahaya Chiruma etc
0 15 0 5 0 0 0 0 0
2 Wheat
Whole Broken 0 0 0 4 4 --- 0 0 5
Bran 0 15 0 5 125 0 0 0 0
Flour including atta maida rawa and suji
0 0 0 4 0 --- 5 0 5
Vermicelli (Sewain) 0 0 14 1375 0 0 14 125 5
Wheat its flour including maida atta suji sold by dealer with turnover less
--- --- --- --- --- 0 --- --- ---
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Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
than Rs 100 Cr per year
Wheat its flour including maida atta suji sold by dealer with turnover more than Rs 100 Cr per year
--- --- --- --- --- 1 --- --- ---
Bread (Branded) 0 0 0 0 0 0 0 0 145
Bread (Unbranded) --- --- --- --- --- --- --- --- 0
MP govt can look into the option of categorizing and exempting unbranded bakery products so as to increase the value addition and provide impetus to micro and SSIs
Bread (Pizza) 0 0 5 0 4 5 0 5 145
Biscuits (Branded) 13 15 14 1375 125 135 14 125 145
Biscuits (Unbranded) 13 4 5 1375 125 135 14 125 145 Need for categorization of processed products of wheat Comparatively higher tax due to no categorization Reducing the tax would help to develop tertiary processing of wheat and thus would increase secondary processing (milling) activity
Toast (Unbranded) 13 15 5 1375 125 135 5 125 0
Rusk 13 15 14 1375 125 5 14 125 145
Yeast 5 15 5 5 4 135 14 125 5
Gel (cake improver) Bread improver Bakery mix Baking powder
13 15 14 1375 4 135 14 125 145
Comparatively higher tax Reducing it would facilitate the cheaper availability of industrial raw material ingredients for wheat based processing industry
Cakes and pastries Cookies and other bakery goods (Branded)
13 15 14 1375 125 135 14 125 145
Cakes and pastries Cookies and other bakery goods
13 15 5 1375 125 135 14 125 145 Need for categorization of processed products of wheat Comparatively higher tax due to no categorization
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Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
(Unbranded) Reducing the tax would help to develop tertiary processing of wheat and thus would increase secondary processing (milling) activity
3 Maize
Whole Broken 0 0 0 0 0 0 0 0 0
Bran 0 15 0 5 125 5 0 0 0
Germ gluten and oil 5 15 14 1375 4 5 5 125 145
Flour 13 4 0 1375 125 135 14 125 145 Need for categorization of maize products Comparatively higher tax due to no categorization Reducing the tax would help to develop processing of maize
Flakes 13 15 0 1375 125 135 14 125 145
Starch 5 4 5 5 4 5 5 5 5
4 Sorghum
Whole Broken 0 0 0 0 0 0 0 0 0
PULSES
5 All pulses including Gram Pigeon Pea (Tur) amp Lentil (Masoor)
Whole Pulses 0 0 0 4 1 --- 0 0 5
Split (Dal) Broken 13 0 0 1375 1 135 0 0 5
Need for categorization of secondary processed products of pulses ie dal Comparatively higher tax due to no categorization Reducing the tax would help to develop secondary processing of pulses (milling)
Flour Besan 0 0 0 1375 125 --- 5 0 145
Roasted Fried 0 15 5 5 0 0 5 5 5
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Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Farsan Namkeen (Branded)
13 4 5 1375 125 135 14 125 145
Need for categorization of Gram based products Comparatively higher tax due to no categorization Reducing the tax would help to develop tertiary processing of pulses (especially Gram) and thus would increase secondary processing (milling) activity
Moreover it would also create competitive advantage to process Gram in the state due to its huge production base
Farsan Namkeen (Unbranded)
13 0 5 1375 125 135 14 125 145
Papad 0 0 0 0 125 0 0 0 0
All Pulses their Flour including Besan sold by dealer with turnover less than Rs 100 Cr per year
--- --- --- --- --- 0 --- --- ---
All Pulses their Flour including Besan sold by dealer with turnover more than Rs 100 Cr per year
--- --- --- --- --- 1 --- --- ---
OILSEEDS
6 All Oilseeds including Soyabean Mustard amp Groundnut
Oilseeds (whole form) 5 4 5 4 4 5 5 5 5
Edible Oil 5 4 5 4 4 5 5 5 5
Hydrogenated Vegetable Oil 5 4 5 4 4 5 5 5 5
Oil Cake 5 4 5 4 4 5 5 5 5
De-oiled Cake (DOC) 0 4 1 0 0 0 5 0 5
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Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Edible Oil amp oil Cake manufactured by unit under Khadi and Village Industries Commission Act 1956 with turnover less than Rs 2000000
--- --- --- --- --- --- --- 0 ---
7 Soyabean
De-oiled Cake (DOC) 0 4 1 0 0 0 5 0 145
Soya Nuggests 13 15 14 1375 125 5 14 125 145
Need for categorization of soya based products It will result in reduction of tax and help increasing the processing of soyabean into other products than that of oil
Soya Products (such as Soya Milk Soya Milk Powder Tofu etc)
13 15 14 1375 125 135 14 125 145
Need for categorization of soya based products It will result in reduction of tax and help increasing the processing of soyabean into other products than that of oil
8 Mustard Oilcake 0 4 5 4 4 5 5 5 5
FRUITS
9 All Fruits including Orange Mango Guava Papaya and Banana
Fresh Unprocessed 0 0 0 0 0 0 0 0 0
Fruits in frozen form 13 15 14 1375 125 135 14 5 5
Need for categorization of fruits in frozen form It will result in reduction of tax and help increasing the value addition of fruits and help development of cold chain rather than only cold storages
Fruits in sealed container --- --- --- --- --- --- --- 5 --- No categorization for fruits (whether
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Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
processed or raw) sold in sealed container It would help to capture the sale of branded fruits
Fruit Products such as Jam Jelly Marmalade Pickle Preserves Paste Pulp etc whether or not in sealed container
5 4 5 5 4 5 5 5 5
Though the VAT (on value addition) is comparative to other states the entry tax of 1 (of total value) on processed fruit products makes the state unfavourable destination for investment
Fruit Beverages (non-alcoholic) and Pulp Juice Drinks Squashes Syrups Cordials etc whether or not in sealed container
5 4 5 5 4 5 5 5 5
Though the VAT (on value addition) is comparative to other states the entry tax of 2 (of total value) on non-alcoholic beverages made from fruits makes the state unfavourable destination for investment
VEGETABLES
10 All Vegetables including Onion Potato Tomato and Green Peas
Fresh Unprocessed 0 0 0 0 0 0 0 0 0
Vegetables in Frozen form 13 15 14 1375 125 135 14 5 5
Need for categorization of vegetables in frozen form It will result in reduction of tax and help increasing the value addition of vegetables and help development of cold chain rather than only cold storages
Vegetables in sealed containers
--- --- --- --- --- --- --- 5 ---
No categorization for vegetables (whether processed or raw) sold in sealed container It would help to capture the sale of branded vegetables
Processed Vegetable Products such as
5 4 5 5 4 5 5 5 5 Though the VAT (on value addition) is comparative to other states the
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Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
dehydrated chopped powdered canned pickled puree sauce ketch-up chips etc whether or not in sealed container
entry tax of 1 (of total value) on processed vegetable products makes the state unfavourable destination for investment
11 Raw Un-fried Potato Chips
5 15 14 1375 125 135 14 125 145
SPICES
12 Chilli (Dry)
Whole 5 0 0 0 4 0 5 0 5 Comparatively higher tax
Powdered 5 4 5 5 125 5 5 0 5
13 Garlic
Fresh Unprocessed Whole 0 0 0 0 0 0 0 0 0
Dehydrated 5 15 5 5 125 5 5 125 5
Need for categorization of garlic based products Though the VAT on garlic products is comparable to other states the entry tax increases the burden on this industry
Reducing the tax will help to increase value addition and reduce the losses
Powdered 5 4 5 5 125 5 5 125 5
14 Coriander
Whole 5 4 0 0 4 5 5 0 5 Comparatively higher tax Reducing it would help increasing the spices grinding industry
Separated 5 4 5 5 125 5 5 0 5
Powdered 5 4 5 5 125 5 5 0 5
LIVESTOCK PRODUCE
15 Milk
Liquid Form Fresh Milk 0 0 0 0 0 0 0 0 0
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Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Pasteurized Milk 0 0 0 0 0 0 0 0 0
Buttermilk 0 0 0 0 0 0 0 0 0
Separated Milk 0 0 0 0 0 0 0 0 0
Lassi 0 0 0 0 0 0 0 0 0
Curd (Unbranded) 0 0 0 0 0 0 0 0 0
Curd (Branded) 0 0 0 0 0 0 0 5 0
UHT Milk 5 15 0 5 4 5 5 5 5
Condensed Milk (Sweetened amp Unsweetened)
13 15 14 1375 125 135 14 5 145
Need for categorization of value added products of milk It will result in reduction of tax and help increasing the value addition of milk
Milk with any other ingredient (solid non-fat) amp branded
5 15 14 1375 125 135 14 5 145
Flavoured Milk 5 15 14 1375 4 135 5 125 145
Milk Powder 5 4 5 5 4 5 5 5 5
Khoa (Mawa) 5 15 5 5 4 0 14 125 145
Cheese 5 15 5 1375 4 135 14 125 145
Paneer 13 15 5 5 4 135 5 125 5
Need for categorization of value added products of milk It will result in reduction of tax and help increasing the value addition of milk
Cream 13 15 5 1375 4 135 5 125 145
Butter 13 15 5 1375 4 135 14 125 145
Ghee as industrial input 5 --- --- --- --- --- --- --- ---
Ghee (Packaged) 13 4 5 5 4 5 14 125 145
Shikhand Basundi Dudhpak
13 4 5 5 4 0 5 5 145
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Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Ice-cream Kulfi 13 15 14 1375 125 135 14 125 145
16 Eggs 0 0 0 0 0 0 0 0 0
17 Meat Poultry amp Fish
Unprocessed 0 0 0 0 0 0 0 0 0
Processed 5 4 5 5 4 135 5 5 145
Frozen 13 15 14 1375 4 135 14 5 5
Need for categorization of meat poultry amp fish in frozen form It will result in reduction of tax and help increasing the value addition as well as development of cold chain
Unprocessed in Sealed Container
--- --- --- --- --- --- --- 5 5
Source VAT schedules and rules of various states (2013) PwC Analysis
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Strategy and Plan of Action
Table 8 Comparison of Entry Tax on agricultural products across major states
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Nature of Levy of Entry Tax
On every category
Not applicable
On specific categories
No tax on any edible products
No tax on any edible products
On specific
categories
On every category
No tax Instead
LBT
No tax as per High
Court order
Base Rate of Entry tax for uncategorized products
1 --- --- --- --- --- 1 4 ---
CEREALS
1 Rice Paddy
Rice - Whole Broken 1 --- --- --- --- 4 20 0 ---
Need to abolish Entry tax atleast on paddy and rice in whole and broken form owing to huge potential for milling activity in the state
It will give impetus to secondary processing of paddy ie milling
Paddy - Whole 1 --- --- --- --- 4 30 0 ---
Husk 1 --- --- --- --- --- 0 0 ---
Bran 1 --- --- --- --- --- 2 2 ---
Flour 1 --- --- --- --- --- 1 0 ---
Puffed Rice (Poha) Parched Rice Lahaya Chiruma etc
1 --- --- --- --- --- 0 0 ---
2 Wheat
Whole Broken 1 --- --- --- --- 4 0 0 --- Need to abolish Entry tax on wheat in whole and broken form owing to huge potential for milling activity in the state
It will give impetus to secondary processing of wheat ie milling
Bran 1 --- --- --- --- --- 0 0 ---
Flour including atta maida rawa and suji
1 --- 2 --- --- --- 5 0 ---
Vermicelli (Sewain) 1 --- --- --- --- --- 1 --- --- MP govt can look into the option of categorizing and exempting atleast unbranded bakery products so as to increase the value addition and provide impetus to micro and SSIs
Bread (Branded) 0 --- --- --- --- --- 0 0 ---
Bread (Unbranded) 0 --- --- --- --- --- 0 0 ---
Bread (Pizza) 0 --- --- --- --- --- 0 35 ---
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Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Biscuits (Branded) 1 --- --- --- --- --- 1 4 --- Reducing the tax would help to develop tertiary processing of wheat and thus would increase secondary processing (milling) activity
Biscuits (Unbranded) 1 --- --- --- --- --- 1 4 ---
Toast (Unbranded) 1 --- --- --- --- --- 1 4 ---
Rusk 1 --- --- --- --- --- 1 4 ---
Yeast 1 --- --- --- --- --- 1 4 --- Exempting the bakery ingredients would facilitate the cheaper availability of industrial raw material ingredients for wheat processing industry
Gel (cake improver) Bread improver Bakery mix Baking powder
1 --- --- --- --- --- 1 4 ---
Cakes and pastries Cookies and other bakery goods (Branded)
1 --- --- --- --- --- 1 4 ---
Cakes and pastries Cookies and other bakery goods (Unbranded)
1 --- --- --- --- --- 1 4 ---
3 Maize
Whole Broken 1 --- --- --- --- --- 0 0 --- Comparatively higher tax
Bran 1 --- --- --- --- --- 0 0 --- Comparatively higher tax
Germ gluten and oil 1 --- --- --- --- --- 1 2 ---
Flour 1 --- --- --- --- --- 1 0 --- Comparatively higher tax
Flakes 1 --- --- --- --- --- 1 4 ---
Starch 1 --- --- --- --- --- 1 2 ---
4 Sorghum
Whole Broken 1 --- --- --- --- --- 0 0 --- Comparatively higher tax
PULSES
5 All pulses including
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Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Gram Pigeon Pea (Tur) amp Lentil (Masoor)
Whole Pulses 1 --- --- --- --- --- 0 0 ---
Split (Dal) Broken 1 --- --- --- --- --- 0 0 ---
Need for categorization of secondary processed products of pulses ie dal Comparatively higher tax due to no categorization Reducing the tax would help to develop secondary processing of pulses (milling)
Flour Besan 1 --- --- --- --- --- 1 0 --- Need for categorization of Gram based products Comparatively higher tax due to no categorization Reducing the tax would help to develop tertiary processing of pulses (especially Gram) and thus would increase secondary processing (milling) activity
Moreover it would also create competitive advantage to process Gram in the state due to its huge production base
Roasted Fried 1 --- --- --- --- --- 1 2 ---
Farsan Namkeen (Branded)
1 --- --- --- --- --- 1 4 ---
Farsan Namkeen (Unbranded)
1 --- --- --- --- --- 1 4 ---
Papad 1 --- --- --- --- --- 0 1 ---
OILSEEDS
6 All Oilseeds including Soyabean Mustard amp Groundnut
Oilseeds (whole form) 1 --- --- --- --- --- 1 1 ---
Edible Oil 05 --- --- --- --- --- 05 15 ---
Hydrogenated Vegetable Oil
05 --- --- --- --- 5 05 2 ---
Oil Cake 1 --- --- --- --- --- 1 15 ---
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Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
De-oiled Cake (DOC) 1 --- --- --- --- --- 1 0 ---
7 Soyabean
De-oiled Cake (DOC) 1 --- --- --- --- --- 1 0 --- Comparatively higher entry tax
Soya Nuggests 1 --- --- --- --- --- 1 4 --- Need for categorization of soya based products It will result in reduction of tax and help increasing the processing of soyabean into other products than that of oil
Soya Products (such as Soya Milk Soya Milk Powder Tofu etc)
1 --- --- --- --- --- 1 4 ---
8 Mustard Oilcake 1 --- --- --- --- --- 1 15 ---
FRUITS
9 All Fruits including Orange Mango Guava Papaya and Banana
Fresh Unprocessed 0 --- --- --- --- --- 0 0 ---
Fruits in frozen form 1 --- --- --- --- --- 1 35 ---
No categorization for fruits (whether processed or raw) sold in frozen state or sealed container
The entry tax of 1 (of total value) on processed fruit products makes the state unfavourable destination for investment
Fruits in sealed container 1 --- --- --- --- --- 1 35 ---
Fruit Products such as Jam Jelly Marmalade Pickle Preserves Paste Pulp etc whether or not in sealed container
1 --- --- --- --- --- 1 35 ---
Non-alcoholic Beverages (including fruit juices) whether or not in sealed container
2 --- 4 --- --- --- 1 4 ---
VEGETABLES
10 All Vegetables including Onion Potato Tomato and Green Peas
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 62
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Fresh Unprocessed 0 --- --- --- --- --- 0 0 ---
Vegetables in Frozen form 1 --- --- --- --- --- 1 35 ---
No categorization for vegetables (whether processed or raw) sold in frozen state or sealed container
The entry tax of 1 (of total value) on processed vegetable products makes the state unfavourable destination for investment
Vegetables in sealed containers
1 --- --- --- --- --- 1 35 ---
Processed Vegetable Products such as dehydrated chopped powdered canned pickled puree sauce ketch-up chips etc whether or not in sealed container
1 --- --- --- --- --- 1 2 ---
SPICES
11 Chilli (Dry)
Whole 1 --- --- --- --- --- 1 0 --- Comparatively higher tax
Powdered 1 --- --- --- --- --- 1 0 --- Comparatively higher tax
12 Garlic
Fresh Unprocessed Whole
0 --- --- --- --- --- 0 0 ---
Dehydrated 1 --- --- --- --- --- 1 4 ---
Need for categorization of garlic based products Though the VAT on garlic products is comparable to other states the entry tax increases the burden on this industry
Reducing the tax will help to increase value addition and reduce the losses
Powdered 1 --- --- --- --- --- 1 4 ---
13 Coriander
Whole 1 --- --- --- --- --- 1 0 --- Comparatively higher tax Reducing it would help increasing the spices Separated 1 --- --- --- --- --- 1 0 ---
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 63
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Powdered 1 --- --- --- --- --- 1 0 --- grinding industry
LIVESTOCK PRODUCE
14 Milk
Liquid Form Fresh Milk 0 --- --- --- --- --- 1 0 ---
Pasteurized Milk 1 --- --- --- --- --- 1 4 ---
Buttermilk 0 --- --- --- --- --- 0 0 2 --- Unbranded Branded
Separated Milk 1 --- --- --- --- --- 0 0 2 --- Unbranded Branded
Lassi 0 --- --- --- --- --- 0 0 2 --- Unbranded Branded
Curd (Unbranded) 0 --- --- --- --- --- 0 0 2 --- Unbranded Branded
Curd (Branded) 0 --- --- --- --- --- 0 4 ---
UHT Milk 1 --- --- --- --- --- 1 2 ---
Condensed Milk (Sweetened amp Unsweetened)
1 --- --- --- --- --- 1 2 ---
Milk with any other ingredient (solid non fat) amp branded
1 --- --- --- --- --- 1 2 ---
Flavoured Milk 0 --- --- --- --- --- 0 4 ---
Milk Powder 1 --- --- --- --- --- 1 2 ---
Khoa (Mawa) 1 --- --- --- --- --- 1 4 ---
Cheese 1 --- --- --- --- --- 1 4 ---
Paneer 1 --- --- --- --- --- 1 4 ---
Cream 1 --- --- --- --- --- 1 4 ---
Butter 1 --- --- --- --- --- 1 4 ---
Ghee as industrial input 1 --- --- --- --- --- 1 4 ---
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 64
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Ghee (Packaged) 05 --- --- --- --- --- 05 4 ---
Shikhand Basundi Dudhpak
1 --- --- --- --- --- 1 2 ---
Ice-cream Kulfi 2 --- --- --- --- --- 2 2 ---
15 Eggs 0 --- --- --- --- --- 0 0 ---
16 Meat Poultry amp Fish
Unprocessed 0 --- --- --- --- --- 0 0 ---
Processed 1 --- --- --- --- --- 1 35 ---
Frozen 1 --- --- --- --- --- 1 35 ---
Unprocessed in Sealed Container
1 --- --- --- --- --- 1 35 ---
Source Entry tax schedules and rules of various states (2013) PwC Analysis (LBT applicable in Mumbai Municipal Corporation area)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 65
Strategy and Plan of Action
412 Infrastructure Issues
4121 Need for quality roads
Quality of roads remained a recurring issue in the state stakeholders from entire value chain have indicated
road quality as a key constraint It has been acknowledged that connectivity between major cities has improved
considerably over the time However many industrial towns and logistic hubs are still wanting of good quality
connecting roads Processing and unlocking value of commodities especially perishables is function of time it
takes to reach to the processing unit and roads connecting production zone and processing area determine the
speed with which raw material can reach processing units
4122 Land availability for genuine industries
Land is one of the major capital costs an industry has to incur while establishing a business Location of an
establishment defines its feasibility and comparative advantage Governments supporting industrialisation and
investment in a region earmarks specific area as industrial areas and provide all necessary support required for
a new investment to flourish However at times lands in such industrial areas are being bought by investors
with intent to make profit through real estate appreciation Such investment defeats the whole objective of the
government and discourages the genuine entrepreneurs
Such incidents were reported by stakeholders and it has been suggested that a follow up mechanism is required
through which Audyogik Kendra Vikas Nigam (AKVN) or other such authority needs to ensure that the land
acquired by an investor in an industrial area is being used for manufacturing and industrial use only and not as
real estate MP can follow the model followed by Ethiopian Government where strict timelines were set up for
designated use of land for investors and failure in that leads to abandoning the land deal
4123 Lack of primary processing facilities at mandis
Mandis have the potential to be developed as primary processing centres As a first step mandis can create a
conducive environment for processing by setting up primary processing plants like grading sorting etc in the
Mandi vicinity These facilities would be used by traders farmers agents at a fee and can generate value by
fetching better price for the produce Such facility would also ensure uniformity in the quality and hence will be
useful for the food processors
Promoting current
stakeholders into processing
Generation of value added
products
Better price than
unprocessed farm produce
Raw material for sec amp tertiary
processing available
External investment
Higher demand for
primary processing
The Mandsaur Mandi can be considered as an example for this initiative where a sorting machine has been set
up by the mandi itself on a lease basis The unit has become profitable within 3 years of its operations and today
attracts large scale buyers across the country because of their consistency in quality and sizable quantities
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 66
Strategy and Plan of Action
4124 Inadequate infrastructure in food parks
Many of the food parks in the state are not fully utilized by food processors as they lack key facilities
Stakeholders have identified following requirements as essential for the development of food parks in the state
Transportation - Public transport for labourers
Roads - With in the food park and connecting it to the nearest towns
Residential Complexes - For all grades of employees
Power Supply - 24 hour power supply required for 3 shift operation of industrial units and also for
residential purposes
Canteens and Restaurants - For refreshment purpose
4125 Cold chain availability and utilization
Availability of cold chain is key factor for development of processing of perishable in the state Initial
investment for cold store development is quite high and thereafter inversely proportional to its installed
capacity This supports the theory of development large cold stores to quickly achieve break-even On the other
hand larger size increases operating costs owing to high electricity and coolant usage along with maintenance
cost etc Only way out is to have higher capacity utilization which investors are not been able to achieve owing
to lack of availability of quantity across the year Itrsquos a chicken and egg situation which need government support to deal with government on one hand need to support cold chain investors by providing them sops like
subsidised power and on the other hand need to promote perishable processing industries by ensuring regular
raw material supplies to them
4126 Availability of transport facility
Connecting production zone to processing zone has two aspects connectivity and availability of transport
Processors have mentioned availability of transportation facility as a concern especially during winters which is
the peak season for harvesting and processing of soybean Soybean processors generate huge quantities of soya
de-oiled cake which is high in protein and fetches a good price in the international market due to its non GMO
origins Logistically most suitable port for export is Kandla port in Gujarat or Mumbai quantities to be moved
are difficult to transport by trucks and also it costs higher Feasible mode is rakes and availability of rakes
becomes a hindrance
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 67
Strategy and Plan of Action
413 Service Issues
4131 Lack of marketing initiatives
Many states in India have taken strategic steps resulting in a turnaround in their infrastructure and business
environment One of such initiatives is promotion or marketing of agricultural produce State government can
do it in different ways such as
Certification of agricultural produce
Developing specifications standards for farm produce
Linkages with FPOs co-operatives and branding their produce
Organizing trade fairs trade shows
Establishing exhibition amp convention centres
These initiatives can provide an impetus to further investment in the states thus improving economy of as well
as providing livelihood to the people
4132 Unutilized potential of mandis as lsquoKnowledge Transfer Hubsrsquo
There is increasing demand from the stakeholders regarding use of PPP in market extension activities of market
committees so that mandis can become knowledge transfer hubs Mandis are a unique place where almost all
farmers visit regularly traders have establishments processing units transporters and contract labourers are
present Given such stakeholders convergence mandis should be developed as a hub for creating awareness
among stakeholders regarding developmental policies schemes subsidies farm practices agricultural inputs
and other incentives This can be done by using marketing tools such as display boards posters and banners
with graphics and messages in local dialect etc The mandi officials should be trained and equipped to inform
the stakeholders in simple terms about the policies procedure for availing benefits and the relevant terms and
conditions This will help in utilization of the schemes by the target group and secure their intended effect
4133 Lack of RampD amp quality testing labs and their linkages
To continuously improve the seed variety maintain soil health and plant right crop and variety in the right
season using modern and relevant techniques RampD needs to work as a linkage between farmers and processors
The processors also raised a concern that there are only few (two) FSSAI approved laboratories in the state In
todayrsquos scenario of increased processing activity trade as well as serious issues such as adulteration of food
there is a need for improved network of infrastructure and service providers in this domain Promoting research
and development laboratories food quality and testing laboratories is also one of the major requirements for
developing agriculture and food processing sector in the state Such initiative would help farmers in taking right
decisions at the opportune time and derive intended benefits
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 68
Strategy and Plan of Action
4134 Capability development
It is important to build capabilities in the population in order to establish an inclusive mechanism to drive
growth Human capital is one of the largest inputs that an enterprise requires and its availability attracts higher
investment In this report human capital is studied in three stages managerial technical and physical or casual
labour
41341 Attrition
FPOs and retailers are badly affected by manpower attrition However the root cause of the problem is different
for both of them
Retailers put in considerable efforts on trainings to develop specific skill set among its employees and sector is
almost always short of skilled manpower On the other hand training cost for FPOs is negligible and FPOs are
always short of manpower which is dedicated and willing to work in rural areas It has been suggested that state
should start of some specific courses related to retail management and industry would respond by providing
trainings and job opportunities locally
However for FPOs employees are available at the execution level from the local areas but they lack technical amp
managerial expertise where planning interacting with government officials promotion of FPO to processors
and other such activities are involved Potential employees suited for the managerial level are averse to working
in villages and rural areas thus the attrition rate is very high It has been suggested that Government should
intervene and introduce courses focussing on rural management farmer organisation management etc and
help developing rural talent for the tasks
41342 Introduction of skill development courses
As many as 25 of the processors that we interviewed requested for food processing courses including dairying
oil technology vocational and ITI courses to be started in the existing universities The processors were ready to
partner the initiative by providing an apprenticeship to students of these courses for 4-6 months and later on
absorb the students based on merit and work experience This will not only generate employment but also help
the processors develop and retain talent in their businesses Moreover the institutes imparting education can
also involve in research activities
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 69
Strategy and Plan of Action
42 Areas of Intervention and Suggestions
Sr No
Area of Intervention
Interventions Required Suggestions
1 Policy and Regulatory
Marketing Reforms
Increasing Farmer-Market Linkages
Increasing Processing Activity
Rationalized Taxation
Industrial Policy Changes
Improving Investment Facilitation Governance
Rationalize market fee rates at par with competing states atleast for some commodities such as soyabean wheat rice (detailed study is required)
Abolish levy of market fee on direct marketing of produce to promote farmer-processor linkages
Abolish levy of market fee on contract farming transactions to promote farmer-processor linkages
Abolish levy of market fee on export of commodities (especially wheat rice gram)
Promote establishment of consumer-farmer markets for direct marketing of perishables (fruit and vegetables)
Prepare model contract farming agreements which would become guidelines for farmers and contractor to operate smoothly
Empower farmer producer organizations by promoting formation financial assistance and capacity building to strengthen farmer to market linkages without any third party intervention
Promote formation of poultry development societies co-operatives
Rationalize entry tax rates for some of the categories eg soya based processed products pulses and pulses products wheat products processed products from rice processed products from fruits and vegetables milk products spices
Categorize some of the processed food products in VAT schedules in order to make favourable taxation environment for food industry eg fruit and vegetable products spices milk products value added products from soyabean (other than oil and DOC) wheat based tertiary processed products
Exclude soyabean from biodiversity act
Exclude slaughterhouses and meat based processing industries from ineligible industry list of Industrial Promotion Policy
Promote Public-Private Partnership (PPP) mode in following o Fruit and Vegetable Processing o Commercial Poultry Development o Modern Slaughterhouses
Establish strict timelines and actions regarding usage of land allotted for industries
Develop single window clearance system for status tracking and monitoring mechanisms to
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 70
Strategy and Plan of Action
Sr No
Area of Intervention
Interventions Required Suggestions
measure progress with defined accountability and time bound service eg Maha eBiz an online single window application scrutiny and approval portal of Maharashtra Industrial Development Corporation Single window Clearance of Gujarat industrial development Corporation (GIDC)
Reduce simplify and digitize the procedures to bring in greater speed and responsiveness in application scrutiny and approval to set-up an industry in the state
2 Infrastructure Development of enabling
infrastructure to increase processing activities
Undertake regulated market infrastructure upgradation project where basic infrastructure grading sorting and other facilities would be created andor upgraded
Promote Public-Private Partnership (PPP) in agricultural markets with respect to financing construction operation and management
Undertake development of cluster based processing of specific produce o Gram and other pulses o Wheat o Paddy Rice
Promote establishment of research and development and quality and testing laboratories
Develop feeder roads in rural areas connecting it to major mandi locations
3 Services Marketing Support
Extension Services
Skill Development
Promote the branding of commodities or produce with high competitive advantage such as wheat basmati rice gram (dollar chana) orange guava aonla pea and garlic eg brands developed by Ministry of Agriculture Govt of Malaysia such as Malaysiarsquos Best Malaysian Farm Accreditation Scheme (SALM) Malaysian Organic Scheme (SOM) etc
Promote Public-Private Partnership (PPP) in extension services
Establish institute imparting education and research in food technology
Introduce skill development courses
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 71
Strategy and Plan of Action
43 Implementation Road Map
Suggestions Action Steps Implementing Agency
Authority Suggested Timeline
Rationalize market fee rates at par with competing states atleast for some commodities such as soyabean wheat rice (detailed study is required)
Undertake study to finalize the market fee
Amendment in APMC Act
Dept of Farmer Welfare amp Agriculture Development
Madhya Pradesh State Agricultural Marketing Board
Government of Madhya Pradesh (Legislative Assembly)
Within 1 year
(by 2014-15)
Abolish levy of market fee on direct marketing of produce to promote farmer-processor linkages
Abolish levy of market fee on contract farming transactions to promote farmer-processor linkages
Dept of Farmer Welfare amp Agriculture Development
Madhya Pradesh State Agricultural
Amendment in APMC Act Marketing Board Within 1 year
Abolish levy of market fee on export of commodities (especially wheat rice gram)
Prepare model contract farming agreements which would become guidelines for farmers and contractor to operate smoothly
Government of Madhya Pradesh (Legislative Assembly)
Legislative Assembly
(by 2014-15)
Categorize some of the processed food products in VAT schedules in order to make favourable taxation environment for food industry eg fruit and vegetable products spices milk products value added products from soyabean (other than oil and DOC) wheat based tertiary processed products
Amendment in VAT Act Schedules
Department of Commerce Industry amp Employment
Department of Horticulture amp Food Processing
Empowered Committee on Taxes
Finance Department Govt of
Within 1 year
(by 2014-15)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 72
Strategy and Plan of Action
Suggestions Action Steps Implementing Agency
Authority Suggested Timeline
Madhya Pradesh
Legislative Assembly
Rationalize entry tax rates for some of the categories eg soya based processed products pulses and pulses products wheat products processed products from rice processed products from fruits and vegetables milk products spices
Undertake study to finalize the entry tax rates
Amendment in Entry Tax Act
Department of Commerce Industry amp Employment
Department of Horticulture amp Food Processing
Empowered Committee on Taxes
Finance Department Govt of Madhya Pradesh
Legislative Assembly
Within 1 year
(by 2014-15)
Exclude soyabean from biodiversity act Amendment in Biodiversity Act
Department of Horticulture amp Food Processing
Madhya Pradesh State Biodiversity Board
Empowered Committee on Taxes
Finance Department Govt of Madhya Pradesh
Legislative Assembly
Within 1 year
(by 2014-15)
Exclude slaughterhouses and meat based processing Department of Commerce Industry
industries from ineligible industry list of Industrial amp Employment Within 1 year Promotion Policy
Establish strict timelines and actions regarding usage
Amendment in Industrial Promotion Policy Department of Horticulture amp Food
Processing
(by 2014-15)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 73
Strategy and Plan of Action
Suggestions Action Steps Implementing Agency
Authority Suggested Timeline
of land allotted for industries
Legislative Assembly
Develop single window clearance system for status tracking and monitoring mechanisms to measure progress with defined accountability and time bound service eg Maha eBiz an online single window application scrutiny and approval portal of Maharashtra Industrial Development Corporation Single window Clearance of Gujarat industrial development Corporation (GIDC)
Reduce simplify and digitize the procedures to bring in greater speed and responsiveness in application scrutiny and approval to set-up an industry in the state
Development of online portal for application scrutiny and approval of different procedures licenses registrations
Department of Commerce Industry amp Employment
MP Trade amp Investment Facilitation Corporation Ltd (TRIFAC)
Madhya Pradesh State Industrial Development Corporation (MPSIDC)
Within 1 year
(by 2014-15)
Empower farmer producer organizations by promoting formation financial assistance and capacity building to strengthen farmer to market linkages without any third party intervention
Mobilization of farmers
Formation of FPOs
Financial assistance to FPOs for first 3 years
Technical financial and marketing assistance to farmers
Dept of Farmer Welfare amp Agriculture Development
Department of Horticulture amp Food Processing
Small Farmerrsquos Agribusiness Consortium (SFAC)
Within 3 years
(by 2016-17)
Promote formation of poultry development societies co-operatives
Mobilization of farmers
Formation of poultry development societies or co-operatives by aggregating the farmers
Financial assistance for the establishment of poultry farms for first 3 years
Technical financial and marketing assistance to
MP State Livestock and Poultry Development Corporation
Local NGOs
Within 3 years
(by 2016-17)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 74
Strategy and Plan of Action
Suggestions Action Steps Implementing Agency
Authority Suggested Timeline
farmers
Promote establishment of consumer-farmer markets for direct marketing of perishables (fruit and vegetables)
Invite private investors to develop infrastructure and operate the facilities
Allocation of land for development of consumer-farmer markets
Madhya Pradesh State Agricultural Marketing Board
Dept of Farmer Welfare amp Agriculture Development
Department of Commerce Industry amp Employment
Within 3 years
(by 2016-17)
Promote Public-Private Partnership (PPP) mode in following o Fruit and Vegetable Processing o Modern Slaughterhouses
Invite private investors to develop infrastructure and operate the facilities
Allocation of land for development of consumer-farmer markets
Financial assistance for consumer-farmer markets
Provision of warehouses
Dept of Farmer Welfare amp Agriculture Development
Department of Horticulture amp Food Processing
Madhya Pradesh State Agricultural Marketing Board
Department of Commerce Industry amp Employment
MP Warehousing and logistics Corporation (MPWLC)
Within 3 years
(by 2016-17)
Undertake regulated market infrastructure upgradation project where basic infrastructure grading sorting and other facilities would be created andor upgraded
Collecting infrastructure requirements from APMCs
Allocation of funds for development of APMCs
Madhya Pradesh State Agricultural Marketing Board
Dept of Farmer Welfare amp Agriculture Development
Department of Horticulture amp Food
Within 5 years
(by 2018-19)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 75
Strategy and Plan of Action
Suggestions Action Steps Implementing Agency
Authority Suggested Timeline
Processing
Promote Public-Private Partnership (PPP) in agricultural markets with respect to financing construction operation and management
Invite private investors to develop infrastructure and operate the facilities
Allocation of land for development of consumer-farmer markets
Dept of Farmer Welfare amp Agriculture Development
Department of Horticulture amp Food Processing
Madhya Pradesh State Agricultural Marketing Board
Within 5 years
(by 2018-19)
Undertake development of cluster based processing of specific produce o Gram and other pulses o Wheat o Paddy Rice
Allocation of land for development of clusters
Establish crop specific processing clusters
Department of Commerce Industry amp Employment
Madhya Pradesh State Agro Industries Development Corporation Ltd
Madhya Pradesh State Industrial Development Corporation (MPSIDC)
MP Trade amp Investment Facilitation Corporation Ltd (TRIFAC)
MP Warehousing and logistics Corporation (MPWLC)
Within 5 years
(by 2018-19)
Promote establishment of research and development (RampD) and quality and testing laboratories
Financial assistance to establish RampD and quality testing laboratories
Food and Drugs Administration Department of Public Health and Family Welfare
Department of Horticulture amp Food Processing
Within 5 years
(by 2018-19)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 76
Strategy and Plan of Action
Suggestions Action Steps Implementing Agency
Authority Suggested Timeline
Madhya Pradesh Rural Road
Develop feeder roads in rural areas connecting it to Repairing andor construction of feeder roads
Development Authority Within 7 years
major mandi locations Madhya Pradesh State Agricultural Marketing Board
(by 2020-21)
Promote the branding of commodities or produce with high competitive advantage such as wheat basmati rice gram (dollar chana) orange guava aonla pea and garlic eg brands developed by Ministry of Agriculture Govt of Malaysia such as Malaysiarsquos Best Malaysian Farm Accreditation Scheme (SALM) Malaysian Organic Scheme (SOM) etc
Certification of farm produce
Linkages with FPOs co-operatives and branding their produce
Organizing trade fairs trade shows
Developing specifications standards for farm produce
Madhya Pradesh State Agricultural Marketing Board
Dept of Farmer Welfare amp Agriculture Development
Department of Horticulture amp Food Processing
Within 5 years
(by 2018-19)
Promote Public-Private Partnership (PPP) in extension services
Invite private players and signing MOUs with them for market led extension
Dept of Farmer Welfare amp Agriculture Development
Department of Horticulture amp Food Processing
Madhya Pradesh State Agricultural Marketing Board
Within 5 years
(by 2018-19)
Establish institute imparting education and research in food technology
Establish educational and research institute in the field of food technology for skill manpower development in the state
Create linkages with industry and other relevant stakeholders to provide extension research consultancy services quality and testing support
Department of Horticulture amp Food Processing
Dept of Farmer Welfare amp Agriculture Development
Rajmata Vijayaraje Scindia Krishi Vishwavidyalaya (RVSKVV) Gwalior
Within 4 years
(by 2017-18)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 77
Strategy and Plan of Action
Suggestions Action Steps Implementing Agency
Authority Suggested Timeline
Introduce specialized skill development courses for food processing sector
Develop specialized skill development courses as per need of food processing sector
Establish new ITIs it is in the state
Department of Technical Education and Skill Development
Department of Horticulture amp Food Processing
Within 5 years
(by 2018-19)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 78
-
Proposed Projects
5 Proposed Projects
After analysing the current situation of food industry in the state and interacting with the stakeholders the
resultant output is in the form of prioritized crops produce for processing (focus areas) and constraints or
barriers (areas of interventions) which are affecting the growth of the sector in the state Therefore while
finalizing the key projects for the development of sector it is important to consider both of these aspects Also
for government it is important to work on those projects which will have maximum impact across different
commodities and livestock produce In other words the projects which will facilitate the overall development of
sector will be proposed In order to shortlist the possible projects we used project prioritization model which is
described below
51 Project Prioritization Model
The state government wish to create a repository of projects which would facilitate in accelerating the
development of food processing industry In view of this we have prioritized the crops and livestock produce
based on model which comprises three major parameters such as attractiveness of the crop produce
competitive advantage of the state with respect to it and importance or impact of the crop produce to the state
economy The model is described in section 222 in detail This model helped to identify the key focus crops
produce in which there is need and scope of processing Some of the project profiles would be based on these
prioritized crops produce For the remaining projects we have used the base of issues or concerns (raised by
different stakeholders) which are becoming impediments for the development of agri-business activity in and
around the value chains of prioritized crops produce The model to prioritize the projects is as follows
Based on Focus Areas
Based on Constraints
and Barriers
Objective Prioritization
of Crops amp Livestock Sub sectors
Prioritized Crops and Livestock Produce
Key Themes of Processing
Consultation with State
Government
Stakeholder Consultation
Issues Concerns
Mapping of issues
concerns across value
chains
Prioritization Matrix
Project Profiles
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 79
Proposed Projects
511 Based on focus areas (key crops and livestock produce)
The crops or livestock produce that needs to be focussed upon for processing point of view are prioritized on
criteria as mentioned in section 222
The proposed projects based on these prioritized crops or livestock produce are as follows
Table 9 Projects based on focus areas (key crops and livestock produce)
Sr No
Prioritized Crop or Livestock Produce
Intervention Required
Possible Solution (Project)
Project Category
1 Gram and other pulses
Increased processing
Development of processing cluster
Processing Capacity Enhancement
2 Wheat Increased processing
Development of processing cluster
Processing Capacity Enhancement
3 Rice Paddy Increased processing
Development of processing cluster
Processing Capacity Enhancement
4 Fruits and Vegetables Increased processing
Development of processing facilities on
PPP mode
Processing Capacity Enhancement
5 Onion amp Garlic Increased processing
Development of processing facilities on
PPP mode
Processing Capacity Enhancement
6 Meat other than poultry Increased
production
Development of slaughterhouse on PPP
mode
Processing Capacity Enhancement
7 Poultry Meat Increased
production
Increase in production through societies or co-
operatives
Farmer Empowerment
through Societies Co-operatives
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 80
Proposed Projects
512 Based on (aimed at) addressing constraints and barriers
While prioritizing the projects aimed at addressing constraints or barriers we have mapped the prevalence of
major issues or concerns which were raised by different stakeholders working across different value chains of
different commodities or livestock produce in order to identify the impact of these issues This impact was
calculated based on the scores received by a particular crop or produce in prioritization model described in
section 222 and the frequency of a particular issue raised by stakeholders during primary survey
The major themes or areas of concerns are
Marketing Infrastructure amp Reforms
Lack of Cold Chain Ripening Chambers
Infrastructure Issues in Food Parks
Lack of Testing Laboratories amp RampD Centres
Lack of Technical Educational Institutes
Lack of Marketing Promotion of Agril Produce
Difficulty in Access to Credit
Lack of time bound service
Status Issues of Cold Stores FPOs
Taxation Issues
Inadequate market linkages of farmers
Mandi Fees Issues
Following table shows the constraints barriers or concerns across major value chains suggested or raised by
stakeholders
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 81
Proposed Projects
Table 10 Prevalence of major issues as per stakeholders across different commodities and livestock produce in Madhya Pradesh (2011-12)
Sr No
Category Commodity
Produce
Ma
rket
ing
Infr
ast
ruct
ure
amp
Ref
orm
s
La
ck o
f C
old
Ch
ain
Rip
enin
g C
ha
mb
ers
Infr
ast
ruct
ure
Is
sues
in
Fo
od
Pa
rks
La
ck o
f T
esti
ng
L
ab
ora
tori
es amp
Ramp
D
Cen
tres
La
ck o
f T
ech
nic
al
Ed
uca
tio
na
lIn
stit
ute
s
La
ck o
f M
ark
etin
g
P
rom
oti
on
of
Ag
ril
Pro
du
ce
Dif
ficu
lty
in
Acc
ess
to C
red
it
La
ck o
f ti
me
bo
un
dse
rvic
e
Sta
tus
Issu
es
of
Co
ld S
tore
s F
PO
s
Ta
xa
tio
n I
ssu
es
Ina
deq
ua
te m
ark
etli
nk
ag
es o
f fa
rmer
s
Ma
nd
i F
ees
Issu
es
1
Cereals
Wheat
2 RicePaddy
3 Maize
4 Sorghum
5
Pulses
Gram
6 Pigeon Pea
7 Lentil
8
Oilseeds
Soyabean
9 Mustard
10 Groundnut
11
Fruits
Orange
12 Papaya
13 Banana
14 Guava
15 Mango
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 82
Proposed Projects
Sr No
Category Commodity
Produce
Ma
rket
ing
Infr
ast
ruct
ure
amp
Ref
orm
s
La
ck o
f C
old
Ch
ain
Rip
enin
g C
ha
mb
ers
Infr
ast
ruct
ure
Is
sues
in
Fo
od
Pa
rks
La
ck o
f T
esti
ng
L
ab
ora
tori
es amp
Ramp
D
Cen
tres
La
ck o
f T
ech
nic
al
Ed
uca
tio
na
lIn
stit
ute
s
La
ck o
f M
ark
etin
g
P
rom
oti
on
of
Ag
ril
Pro
du
ce
Dif
ficu
lty
in
Acc
ess
to C
red
it
La
ck o
f ti
me
bo
un
dse
rvic
e
Sta
tus
Issu
es
of
Co
ld S
tore
s F
PO
s
Ta
xa
tio
n I
ssu
es
Ina
deq
ua
te m
ark
etli
nk
ag
es o
f fa
rmer
s
Ma
nd
i F
ees
Issu
es
16
Vegetables
Green Peas
17 Onion
18 Tomato
19 Potato
20
Spices
Garlic
21 Chilli
22 Coriander
23
Livestock Produce
Milk
24 Eggs (Nos)
25 Poultry Meat
26 Other Meat
27 Fish
Total 22 11 20 15 21 9 27 27 10 25 22 10
Source Primary survey PwC analysis
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 83
Proposed Projects
513 Project Evaluation Matrix
For development of food processing sector in the state it is important to address above mentioned issues or
concerns raised by different stakeholders during primary survey Some of these issues require hard
interventions whereas others can be solved by are soft interventions In order to address these issues by
undertaking some specific projects they are gauged on the basis of three parameters such as
State government control
Private sector involvement interest
Impact of a particular issue on value chain
The issues on which state government have maximum control and which are important from private sector
perspective require to be addressed on priority basis The third parameter of impact on value chain also
underscores the need and urgency to resolve them The following matrix indicates the priority areas that need
to be addressed immediately
Priority Quadrant
High
State
Government
Control
Low
Low Private Sector Involvement Interest High
Marketing Infrastructure amp
Reforms Infrastructure in
Food Parks
Market Linkages
Cold Chain Ripening Chambers
Food Testing Labs
RampD Centres
Access to Credit
Marketing Promotion of Agri produce Technical
Educational Institutes
Time Bound Service
Mandi Fees
Status issue of Cold Stores FPOs
Taxation
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 84
Proposed Projects
Based on above matrix following issues are prioritized
1) Marketing Infrastructure and Reforms
2) Cold Chain and Ripening Chambers
3) Technical Educational Institute
4) Market Linkages
5) Taxation
6) Time Bound Service
7) Infrastructure in Food Parks
Out of these issues those which can be addressed through hard interventions and has maximum impact on
value chain are short listed as projects and categorized into four different categories as follows
Table 11 Projects aimed at removing constraints or barriers
Sr No
Prioritized Issue Type of
Intervention Required
Possible Solution (Project)
Project Category
1 Marketing Infrastructure and Reforms
Hard and Soft Intervention
Development upgradation of
marketing infrastructure
Marketing Infrastructure Development
2 Cold Chain and Ripening Chambers
3 Technical Educational Institute
Hard Intervention
Establishment of an institute
Human resource Development
4 Market Linkages Hard and Soft Intervention
Linking farmers to markets
Farmer Linkages and Empowerment
The final list of 10 projects is a combination of projects mentioned in Table 9 and Table 11 as mentioned below
The brief profile of these projects is given in next section
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 85
Proposed Projects
52 Key Proposed Projects
Based on the crops and project prioritization model we short-listed some key projects for the development of
food processing sector in the state While short-listing them the conscious effort was made to identify key areas
functions components of value chain which needs to be developed that would have maximum impact on the
respective value chain sub-sector and ultimately food processing as a whole Accordingly we found that at
present there are four key areas which are most important to strengthen the sector as a whole in the state
These areas are
Food Processing
Sector
Processing Capacity Enhance
ment
Marketing Infrastruct
ure Developm
ent
Farmer Linkages
amp Empower
ment
Human Resource Developm
ent
The projects are broadly divided into these major categories as mentioned in the table below
Processing Capacity Enhancement
bullDevelopment of pulses processing cluster in Sagar district bullDevelopment of wheat processing cluster in Sehore district bullDevelopment of paddy processing cluster in Satna district bullEstablishment of integrated fruit and vegetable processing facility at Ratlam on PPP model bullEstablishment of vegetable dehydration facility at Neemuch on PPP model bullEstablishment of modern slaughterhouses on PPP model
bullDevelopment up-gradation of marketing facilities of the APMCrsquos
Marketing Infrastructure Development
bullFormation of commercial poultry development societies co-operatives bullStrengthening of FPOs by facilitating the formation market linkages and capacity building
Farmer Linkages and Empowerment
bullEstablishment of Food Technology institute at Indore
Human Resource Development
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 86
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Brief Project Profiles
6 Brief Project Profiles
61 Development of pulses processing cluster in Sagar district
611 Context
Government of Madhya Pradesh intends to become preferred investment destination especially in food
processing sector and looking to increase the income level of farmers After completing the diagnostic
assessment of food processing sector of Madhya Pradesh it is found that there is immense potential to attract
private sector investment into post‐harvest activities of pulses Huge production base along with location
advantage with connectivity to all major consumption centres underscores this potential Therefore aligning
with state governmentrsquos objectives it is proposed to develop pulses processing cluster in Sagar district
612 Project
6121 Objectives
To increase the level of in-house processing of pulses
To ensure better returns to farmers
To create and promote farmers-processor direct linkages for assured market in catchment area
To generate direct and indirect employment opportunities
To reduce the post-harvest losses
To create contract farming opportunities in the catchment area
6122 Drivers
61221 Huge production base
Madhya Pradesh ranks first in total pulses production in the country It contributes around 20-25 of total
pulses production of India The average contribution to the total pulses production has been around 227 in
the last five years (2007-08 to 2011-12) Gram (Chick Pea) is major pulse grown in the state along with Lentil
(Masoor) and Pigeon Pea (Tur) However during diagnostic stage it is found that the secondary processing (dal
making) is comparatively low It may be because of huge demand outside the state which results in interstate
trade Therefore in order to promote in-house processing of pulses it is important to adopt the cluster based
approach
The district wise major pulses production is indicated below
Major Pulses
Rank Production
2011 12 (lsquo000 MT)
Percentage of National Production
Major Producing Districts
Gram Rank 1 32903 427 Sagar Vidisha Raisen Ashoknagar Dewas
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 87
-
-
-
--
Brief Project Profiles
Major Pulses
Rank Production
2011 12 (lsquo000 MT)
Percentage of National Production
Major Producing Districts
Damoh Rajgarh Narsinghpur Ujjain Chattarpur Sehore
Pigeon Pea (Tur)
Rank 3 3342 126 Narsinghpur Chhindwara Raisen Betul Damoh Rewa Jabalpur Seoni
Lentil (Masoor)
Rank 3 1800 191 Vidisha Ashoknagar Raisen Sagar Narsinghpur Jabalpur Damoh
Green Gram (Moong)
--- 213 13 Khargone Shivpuri Dhar Tikamgarh Ratlam Chattarpur Barwani Rewa
Black Gram (Urad)
--- 1488 84
Alirajpur Ashoknagar Tikamgarh Vidisha Chattarpur Shivpuri Damoh Sagar Jabalpur Mandsaur Ratlam Narsinghpur Satna
The figures above indicate that huge production base provides potential for pulses processing in the state It
underlines the need for promotion of establishment of pulses processing cluster in the state
The seasonality in terms of harvesting season of various pulses produced in Madhya Pradesh is shown below
Major Pulses Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Gram
Pigeon Pea (Tur)
Lentil (Masoor)
Green Gram (Moong)
Black Gram (Urad)
Peak Season Lean Season Round the year
61222 Deficit in current processing
The estimated current pulses processing capacity is less than the current demand (consumption) in the state It
suggests that there is current potential for pulses processing especially secondary processing activities such as
dal making
Major Pulses
Estimated Current
Processing Capacity 2011 12
(MT)
Required Current Capacity
(based on demand)
2011 12 (MT)
Current Shortfall of Processing
Capacity (MT and )
Estimated Processing
Capacity Required by
2023 24
(MT)
Estimated Processing
Capacity Addition
Required by 2023 24
(MT)
Gram
453299 736543 283244 930673 477374
Pigeon Pea (Tur)
Lentil (Masoor)
Green Gram (Moong)
Black Gram (Urad)
Source Dept of Commerce amp Industries Primary Survey PwC Analysis
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 88
- -
Brief Project Profiles
61223 Increase in demand
The demand for dal and pulses products is going to increase in next decade (by 2023-24) on account of
increasing per capita consumption and increasing population Moreover pulses requires to be milled before
consumption and as current processing (mainly secondary) capacity is comparatively low it can be inferred that
there is potential (estimated) for both secondary and tertiary processing of pulses (especially gram) in the state
Major Pulses
Current Demand 2011 12
(MT)
Estimated Demand by 2023 24
(MT)
Estimated Percentage Change
Gram 248607 451144 11036
Pigeon Pea (Tur) 340166 317316 -672
Lentil (Masoor) 71151 41170 -4214
Green Gram (Moong) 66823 99240 4851
Black Gram (Urad) 43944 21804 -5038
Total 736543 930673 2636
Source NSSO PwC Analysis
6123 Concept
61231 Benefits of cluster
Clusters Increase Productivity Efficiency
o Efficient access to specialized inputs services employees information institutions training
programs and other public goods (local outsourcing)
o Ease of coordination and transactions across firms
o Rapid diffusion of best practices
o Ongoing visible performance comparisons and strong incentives to improve vs local rivals
o Proximity of rivals encourages strategic differentiation
Clusters Stimulate and Enable Innovations
o Greater likelihood of perceiving opportunities for innovation (eg unmet needs sophisticated
customers combinations of services or technologies)
o Presence of multiple suppliers and institutions to assist in knowledge creation
o Ease of experimentation given locally available resources
Clusters Facilitate Commercialisation and New Business Formation
o Opportunities for new companies and new lines of established business are more apparent
o Spinoffs and startups are encouraged by the presence of other companies commercial
relationships and concentrated demand
o Commercializing new products and starting new companies is easier because of available skills
suppliers etc
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 89
Brief Project Profiles
61232 Location
The indicative location and catchment area is shown in following figure
The project location is proposed to be in Sagar district because of following reasons
Proximity to pulses producing area
Proximity to major mandis
Location is on North-South Corridor
Connectivity to all major cities of the state
61233 Proposed Activities
Develop a pulses processing cluster at Sagar
Name of the Project Pulses Processing Cluster
Location Sagar District
Combined Capacity ~ 200000 MTannum (of pulses equivalent)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 90
Brief Project Profiles
Area Required ~ 20 acres
Catchment Area Sagar Vidisha Raisen Narsinghpur Ashoknagar Damoh Chattarpur Panna Jabalpur
(produces around 42 of total pulses in the state)
Proposed pulses to be processed Gram Pigeon Pea Lentil Black Gram Green Gram etc
Considering the growing area under various pulses especially gram in nearby areas of Sagar district it is
proposed to establish pulses processing cluster at Sagar It will increase the value addition immediately after
harvesting by creating assured market for produce It will help to reduce the losses presently occurring due to
transport of these pulses to distant markets within the state as well as markets outside the state Moreover the
proposed project will promote similar activity in the nearby area
For calculation purposes it is expected that the processing capacity would be shared by LMIs and SSIs in the
ratio of 6040 Around 4-5 units with capacity of 20000 MTannum and around 40-50 units with capacity of
2000 MTannum would process around 200000 MT of pulses annually However the actual ratio of types of
processing units depends on the interest of private players and thus may vary
It is estimated that around one acre area is required to set up a modern pulse processing plant of capacity 100
TPD (ie 100 x 200 days = 20000 MTannum) Similarly a small pulse processing unit with capacity of 2000
MTannum requires around 0125 acre is required
613 Cost Estimates
The most important requirement for establishing any processing facility is land The proposed cluster would
require around 20 acres of land It is assumed that state government will allot the required land for the same
Therefore the estimated cost described below excludes the land cost The required cost for establishment of
pulses processing cluster is approximately Rs 82 crores
Sr No
Particulars Units Amount
(in Rs Lakhs)
1 Land ~ 20 acres ---
2 Land Development --- 2000
3 Roads and Pavement Area --- 8000
4 Weighbridge 2 1200
5 Warehouses (5000 MT) 2 30000
6 Power
(sub-station and distribution network including street lights etc) --- 24000
7 Water supply including overhead tanks pump houses and
machinery --- 11000
8 Sewage Treatment Plant (STP) 1 800
9 Administrative Complex --- 5000
Total 82000
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 91
Brief Project Profiles
614 Annual Revenue Streams and Sources Project Benefits
Major project benefits are as follows
Particulars Benefit
Estimated revenue generation from pulses processing Rs 1100 Crores
Estimated employment generation (both direct and indirect) Approx 2000
Estimated number of farmer beneficiaries (both direct and indirect) Approx 80000
Apart from above other benefits includes
Assured market and prices for farmers in catchment area
Reduction in wastage
Increase in economic activity
Socio-economic development of the area
615 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Sr No
Task Particulars To be Completed by
1 Land allotment State Government
2 Creation of common infrastructure Government Agency
(eg MPAKVN MPSIDC)
3 Creation of warehouses Government Agency
(eg MPWLC)
4 Setting-up of specialised infrastructure facilities Private Sector
5 Maintenance of facilities Private Sector
616 Risk
6161 Financial Risk
The proposed project is at the conceptual stage and the detailed study (DPR) is required for financial
closure There may be escalation in the cost of project due to delay in finalizing this concept
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 92
Brief Project Profiles
6162 Implementation Risk
Land is the most critical component for any project The land has to be suitable for the purpose with adequate water supply drainage options connectivity to major markets as well as major agricultural belts free from encumbrances not exposed too much to vagaries of nature etc The quality and size of such land parcels will determine the return potential of project
The land acquired will be used for development of infrastructure and facilities Therefore it requires various clearances from various government bodies for construction to commissioning Delays in getting any of these clearances will lead to delay in the completion and non-availability of any of these clearances may delay the project Therefore such delays and non-availability of clearances can be a threat
Infrastructure required by the project but not included as part of the project ndash such as road access water supply etc are also important Delays in creation of these infrastructure facilities may have a negative impact on the projectrsquos profitability
The success of project demands participation from entrepreneurs setting up units within project area The project will have to attract sufficient number of participants to achieve maximum return potential
6163 Operational Risk
There may be a significant shift in cropping pattern in catchment area in future owing to relative
profitability of crops This may lead to reduction in availability of raw material
6164 Miscellaneous Risk
Acts of God like floods earthquake etc that disrupt operations are a form of risk which exists for all projects The same risk is applicable in this case as well
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 93
Brief Project Profiles
This page is intentionally left blank
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PwC 94
-
Brief Project Profiles
62 Development of wheat processing cluster at Sehore
621 Context
Madhya Pradesh has emerged as one of the leading state in terms of wheat production It produces some of the
finest quality of wheat in India After completing the diagnostic assessment of food processing sector of Madhya
Pradesh it is found that there is immense potential to attract private sector investment into post‐harvest
activities of wheat Huge production base along with varietal availability and location advantage with
connectivity to all major consumption centres underscores this potential Therefore in order to promote in-
house processing of wheat it is important to adopt the cluster based approach and thus it is proposed to develop
wheat processing cluster at Sehore
622 Project
6221 Objectives
To increase the level of in-house processing of wheat
To ensure better returns to farmers
To create and promote farmers-processor direct linkages for assured market in catchment area
To generate direct and indirect employment opportunities
To reduce the post-harvest losses
To create contract farming opportunities in the catchment area
6222 Drivers
62221 Huge production base
Madhya Pradesh ranks fourth in total wheat production in the country The average contribution of the state in
the total wheat production in the country for the last five years (2007-08 to 2011-12) has been around 95 The
production is expected to increase substantially in the next 5 to 10 years However during diagnostic stage it is
found that the secondary processing (milling) is comparatively low It may be because of increased procurement
by government agencies in the recent past and huge demand for special varieties of wheat outside the state
which results in interstate trade This trend is expected to continue in future as well Despite of these
constraints it is found that there is considerable potential for processing of wheat in the state Therefore in
order to promote in-house processing of wheat it is important to adopt the cluster based approach
The major wheat producing districts are shown below
Cereal Rank Production
2011 12 (lsquo000 MT)
Percentage of National Production
Major Producing Districts
Wheat Rank 4 127032 1216 Hoshangabad Chhindwara Sehore Harda Raisen Vidisha Dhar Ujjain Dewas Gwalior Datia
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 95
- -
Brief Project Profiles
The above data indicates that huge production base provides potential for wheat processing in the state It
underlines the need for promotion of establishment of wheat processing cluster in the state
The seasonality in terms of harvesting season of wheat produced in Madhya Pradesh is shown below
Major Cereal Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Wheat
Peak Season Lean Season Round the year
62222 Varietal availability
Madhya Pradesh is famous for some unique varieties of wheat such as Sharbati Moreover durum wheat (hard
wheat) with high protein and high gluten content is largely grown in the state These varieties types of wheat
gives competitive advantage to Madhya Pradesh where some quantities are purchased by the private traders at
a price premium mainly for processing purpose and to produce high value branded products
62223 Increase in demand
The demand for wheat and its products is going to increase coming decade (by 2023-24) on account of
increasing per capita consumption and increasing population Moreover rapid urbanization changing lifestyle
and increased health consciousness would lead to increased demand for processed products Huge production
base of unique wheat (sharbati durum) coupled with increase in demand suggests that there is substantial
potential for primary (sorting and grading) secondary (milling) and tertiary processing (processed products) of
wheat in the state
Major Cereal
Current Demand 2011 12
(MT)
Estimated Demand by 2023 24
(MT)
Estimated Percentage Change
Wheat 7183377 10016554 3944
Source NSSO PwC Analysis
6223 Concept
62231 Benefits of cluster
Clusters Increase Productivity Efficiency
o Efficient access to specialized inputs services employees information institutions training
programs and other public goods (local outsourcing)
o Ease of coordination and transactions across firms
o Rapid diffusion of best practices
o Ongoing visible performance comparisons and strong incentives to improve vs local rivals
o Proximity of rivals encourages strategic differentiation
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 96
Brief Project Profiles
Clusters Stimulate and Enable Innovations
o Greater likelihood of perceiving opportunities for innovation (eg unmet needs sophisticated
customers combinations of services or technologies)
o Presence of multiple suppliers and institutions to assist in knowledge creation
o Ease of experimentation given locally available resources
Clusters Facilitate Commercialisation and New Business Formation
o Opportunities for new companies and new lines of established business are more apparent
o Spinoffs and startups are encouraged by the presence of other companies commercial
relationships and concentrated demand
o Commercializing new products and starting new companies is easier because of available skills
suppliers etc
62232 Location
The indicative location and catchment area is shown in following figure
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 97
Brief Project Profiles
The project location is proposed to be at Sehore because of following reasons
Proximity to wheat producing area (especially sharbati variety)
Proximity to major mandis
Proximity to major consumption centres
Area is already declared as AEZ by APEDA
62233 Proposed Activities
Develop a wheat processing cluster at Sehore
Name of the Project Wheat Processing Cluster
Location Sehore
Combined Capacity ~ 450000 MTannum
Area Required ~ 25 acres
Catchment Area Sehore Hoshangabad Harda Vidisha Ashoknagar Raisen Dewas
Type of activities likely to be undertaken Sorting Grading amp Packaging
Milling
Manufacturing of Processed Product
Processed products likely to be manufactured Packed amp Branded Wheat Atta Maida Rawa Suji and Other processed products
Considering the growing area under various varieties of wheat (especially sharbati and durum) in nearby areas
of Sehore district it is proposed to establish wheat processing cluster at Sehore It will increase the value
addition immediately after harvesting by creating assured market for produce The proposed project will
promote similar processing activity in the nearby area
For calculation purposes it is expected that around 40-50 units with capacity of 9000 MTannum would
process around 450000 MT of wheat annually However the actual ratio of types of processing units depends
on the interest of private players and thus may vary
It is estimated that around one acre area is required to set up three modern wheat processing units
623 Cost Estimates
The most important requirement for establishing any processing facility is land The proposed cluster would
require around 25 acres of land It is assumed that state government will allot the required land for the same
Therefore the estimated cost described below excludes the land cost The required cost for establishment of
wheat processing cluster is approximately Rs 85 crores
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 98
Brief Project Profiles
Sr No
Particulars Units Amount
(in Rs Lakhs)
1 Land ~ 25 acres ---
2 Land Development --- 2500
3 Roads and Pavement Area --- 10000
4 Weighbridge 2 1200
5 Warehouses (5000 MT) 2 30000
6 Power
(sub-station and distribution network including street lights etc) --- 24000
7 Water supply
(including overhead tanks pump houses and machinery) --- 11000
8 Sewage Treatment Plant (STP) 1 800
9 Administrative Complex --- 5000
Total 84500
624 Annual Revenue Streams and Sources Project Benefits
Major project benefits are as follows
Particulars Benefit
Estimated revenue generation from pulses processing Rs 800 Crores
Estimated employment generation (both direct and indirect) Approx 1500
Estimated number of farmer beneficiaries (both direct and indirect) Approx 75000
Apart from above other benefits includes
Assured market and prices for farmers in catchment area
Reduction in wastage
Increase in economic activity
Socio-economic development of the area
625 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 99
Brief Project Profiles
Sr No
Task Particulars To be Completed by
1 Land allotment State Government
2 Creation of common infrastructure Government Agency
(eg MPAKVN MPSIDC)
3 Creation of warehouses Government Agency
(eg MPWLC)
4 Setting-up of specialised infrastructure facilities Private Sector
5 Maintenance of facilities Private Sector
626 Risk
6261 Financial Risk
The proposed project is at the conceptual stage and the detailed study (DPR) is required for financial
closure There may be escalation in the cost of project due to delay in finalizing this concept
6262 Implementation Risk
Land is the most critical component for any project The land has to be suitable for the purpose with adequate water supply drainage options connectivity to major markets as well as major agricultural belts free from encumbrances not exposed too much to vagaries of nature etc The quality and size of such land parcels will determine the return potential of project
The land acquired will be used for development of infrastructure and facilities Therefore it requires various clearances from various government bodies for construction to commissioning Delays in getting any of these clearances will lead to delay in the completion and non-availability of any of these clearances may delay the project Therefore such delays and non-availability of clearances can be a threat
Infrastructure required by the project but not included as part of the project ndash such as road access water supply etc are also important Delays in creation of these infrastructure facilities may have a negative impact on the projectrsquos profitability
The success of project demands participation from entrepreneurs setting up units within project area The project will have to attract sufficient number of participants to achieve maximum return potential
6263 Operational Risk
There may be a significant shift in cropping pattern in catchment area in future owing to relative profitability of crops This may lead to reduction in availability of raw material
6264 Miscellaneous Risk
Acts of God like floods earthquake etc that disrupt operations are a form of risk which exists for all
projects The same risk is applicable in this case as well
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 100
-
Brief Project Profiles
63 Development of paddy processing cluster at Satna
631 Context
Paddy is one of the important agricultural crops in Madhya Pradesh Though major rice producing belt has
been detached from the state after formation of Chhattisgarh in recent past paddy cultivation and processing
activity has increased in Madhya Pradesh It has also gained momentum due to basmati cultivation and interest
shown by some of the private player to enter into contract farming After completing the diagnostic assessment
of food processing sector of Madhya Pradesh it is found that there is immense potential to attract private sector
investment into post‐harvest activities of paddy Substantial production base along with location advantage
with connectivity to major consumption centres underscores this potential Therefore in order to promote in-
house processing of paddy it is important to adopt the cluster based approach and thus it is proposed to develop
paddy processing cluster at Satna
632 Project
6321 Objectives
To increase the level of in-house processing of paddy
To create and promote farmers-processor direct linkages for assured market in catchment area
To ensure better returns to farmers
To create contract farming opportunities in the catchment area
To generate direct and indirect employment opportunities
To reduce the post-harvest losses
6322 Drivers
63221 Huge production base
Madhya Pradesh contributes around 15 to 2 of total paddy production of India The average contribution to
the paddy production for the last five years (2007-08 to 2011-12) has been around 17 The production is
expected to increase significantly in the next 5 to 10 years However during diagnostic stage it is found that the
secondary processing (milling) is comparatively low It may be because of increased procurement by
government agencies in the recent past This trend is expected to continue in future as well Despite of these
constraints it is found that there is considerable potential for processing of wheat in the state Therefore in
order to promote in-house processing of paddy it is important to adopt the cluster based approach
The major paddy producing districts are shown below
Cereal Rank Production
2011 12 (lsquo000 MT)
Percentage of National Production
Major Producing Districts
Paddy Rank 14 22273 211 Balaghat Shahdol Seoni Rewa Satna Katni
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 101
- - -
Brief Project Profiles
The above data indicates that huge production base provides potential for paddy processing in the state It
underlines the need for promotion of establishment of paddy processing cluster in the state
The seasonality in terms of harvesting season of paddy produced in Madhya Pradesh is shown below
Major Cereal Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Paddy
Peak Season Lean Season Round the year
63222 Deficit in processing capacity
The estimated current paddy processing capacity is less than the current demand (consumption) in the state It
suggests that there is current potential for paddy processing in the state
Crop
Estimated Current Processing Capacity
2011 12
(MT)
Estimated Processing Capacity Required by
2023 24
(MT)
Estimated Processing Capacity Addition
Required by 2023 24
(MT)
Paddy 410340 777972 367632
Source Dept of Commerce amp Industries Primary Survey PwC Analysis
6323 Concept
63231 Benefits of cluster
Clusters Increase Productivity Efficiency
o Efficient access to specialized inputs services employees information institutions training
programs and other public goods (local outsourcing)
o Ease of coordination and transactions across firms
o Rapid diffusion of best practices
o Ongoing visible performance comparisons and strong incentives to improve vs local rivals
o Proximity of rivals encourages strategic differentiation
Clusters Stimulate and Enable Innovations
o Greater likelihood of perceiving opportunities for innovation (eg unmet needs sophisticated
customers combinations of services or technologies)
o Presence of multiple suppliers and institutions to assist in knowledge creation
o Ease of experimentation given locally available resources
Clusters Facilitate Commercialisation and New Business Formation
o Opportunities for new companies and new lines of established business are more apparent
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 102
Brief Project Profiles
o Spinoffs and startups are encouraged by the presence of other companies commercial
relationships and concentrated demand
o Commercializing new products and starting new companies is easier because of available skills
suppliers etc
63232 Location
The indicative location and catchment area is shown in following figure
The project location is proposed to be at Satna because of following reasons
Proximity to paddy producing area
Proximity to major mandis
Proximity to major consumption centres
63233 Proposed Activities
Develop a wheat processing cluster at Satna
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 103
Brief Project Profiles
Name of the Project Paddy Processing Cluster
Location Satna
Combined Capacity ~ 300000 MTannum
Area Required ~ 40 acres
Catchment Area Sehore Hoshangabad Harda Vidisha Ashoknagar Raisen Dewas
Type of activities likely to be undertaken Milling
Manufacturing of other processed products
Processed products likely to be manufactured Rice Bran Poha Churi Husk etc
Considering the growing area under paddy in nearby areas of Satna district it is proposed to establish paddy
processing cluster at Satna It will increase the value addition immediately after harvesting by creating assured
market for produce The proposed project will promote similar processing activity in the nearby area
For calculation purposes it is expected that around 25-30 units with capacity of 10000 MTannum would
process around 300000 MT of paddy annually However the actual ratio of types of processing units depends
on the interest of private players and thus may vary
It is estimated that around one acre area is required to set up a modern paddy milling processing unit with
capacity of 10000 MTannum
633 Cost Estimates
The most important requirement for establishing any processing facility is land The proposed cluster would
require around 40 acres of land It is assumed that state government will allot the required land for the same
Therefore the estimated cost described below excludes the land cost The required cost for establishment of
paddy processing cluster is approximately Rs 9 crores
Sr No
Particulars Units Amount
(in Rs Lakhs)
1 Land ~ 40 acres ---
2 Land Development --- 4000
3 Roads and Pavement Area --- 14000
4 Weighbridge 2 1200
5 Warehouses (5000 MT) 2 30000
6 Power
(Sub-station and distribution network including street lights etc) --- 24000
7 Water supply
(including overhead tanks pump houses and machinery) --- 11000
8 Sewage Treatment Plant (STP) 1 800
9 Administrative Complex --- 5000
Total 90000
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 104
Brief Project Profiles
634 Annual Revenue Streams and Sources Project Benefits
Major project benefits are as follows
Particulars Benefit
Estimated revenue generation from pulses processing Rs 425 Crores
Estimated employment generation (both direct and indirect) Approx 800
Estimated number of farmer beneficiaries (both direct and indirect) Approx 100000
Apart from above other benefits includes
Assured market and prices for farmers in catchment area
Reduction in post-harvest losses
Increase in economic activity
Socio-economic development of the area
635 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Sr No
Task Particulars To be Completed by
1 Land allotment State Government
2 Creation of common infrastructure Government Agency
(eg MPAKVN MPSIDC)
3 Creation of warehouses Government Agency
(eg MPWLC)
4 Setting-up of specialised infrastructure facilities Private Sector
5 Maintenance of facilities Private Sector
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 105
Brief Project Profiles
636 Risk
6361 Financial Risk
The proposed project is at the conceptual stage and the detailed study (DPR) is required for financial
closure There may be escalation in the cost of project due to delay in finalizing this concept
6362 Implementation Risk
Land is the most critical component for any project The land has to be suitable for the purpose with adequate water supply drainage options connectivity to major markets as well as major agricultural belts free from encumbrances not exposed too much to vagaries of nature etc The quality and size of such land parcels will determine the return potential of project
The land acquired will be used for development of infrastructure and facilities Therefore it requires various clearances from various government bodies for construction to commissioning Delays in getting any of these clearances will lead to delay in the completion and non-availability of any of these clearances may delay the project Therefore such delays and non-availability of clearances can be a threat
Infrastructure required by the project but not included as part of the project ndash such as road access water supply etc are also important Delays in creation of these infrastructure facilities may have a negative impact on the projectrsquos profitability
The success of project demands participation from entrepreneurs setting up units within project area
The project will have to attract sufficient number of participants to achieve maximum return potential
6363 Operational Risk
There may be a significant shift in cropping pattern in catchment area in future owing to relative profitability of crops This may lead to reduction in availability of raw material
6364 Miscellaneous Risk
Acts of God like floods earthquake etc that disrupt operations are a form of risk which exists for all projects The same risk is applicable in this case as well
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 106
Brief Project Profiles
64 Integrated fruits and vegetable processing facility at Ratlam on PPP model
641 Context
Madhya Pradesh ranks 5th in terms of vegetable and 8th in terms of fruits production in the country It produces
many of commercially important fruits and vegetables such as orange guava papaya pea tomato potato etc
in recent past the area under horticultural produce has increased substantially in the state The demand for
fruits and vegetables is growing both within and outside of the state Moreover there is opportunity to export
value added semi-finished and finished products of fruits and vegetables Despite of these processing and value
addition of fruits and vegetables is very low in the state After completing the diagnostic assessment of food
processing sector of Madhya Pradesh it is found that there is immense potential to attract private sector
investment into post‐harvest activities of horticulture produce Therefore in order to promote processing and
value addition activity of fruits and vegetables it is proposed to establish integrated processing facility at Ratlam
on PPP model
642 Project
6421 Objectives
To provide remunerative returns to farmers by adding value to their horticulture produce
To encourage existing fruit and vegetable growers to diversify in cropping pattern
To create and promote farmers-processor linkage for assured market for fruits and vegetables in
catchment area
To create contract farming opportunities in the catchment area
To reduce the post-harvest losses in horticulture produce
To generate direct and indirect employment opportunities
6422 Drivers
Due to increase in income level of people changing lifestyle and awareness there is increase in demand for the
processed food products and thus increase in food processing activity Also there is a huge demand for fruit
pulp juices concentrates and various vegetable products such as tomato puree sauces ketch-ups chutneys
etc in the international market The major countries associated with the trade of these value added products
are Germany Netherlands USA France and UAE
The major horticulture crops in Madhya Pradesh which could be used to manufacture such products are orange
papaya guava banana mango lemon tomato amla bottle gourd water melon and other vegetables MP is the
second largest producer of guava and third largest producer of amla in the country Citrus fruits are also
produced in significant quantity in the state
The district wise major fruits and vegetable production is indicated below
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 107
-
Brief Project Profiles
Fruit amp Vegetable
Rank Production
2011 12 (lsquo000 MT)
Percentage of National Production
Major Producing Districts
Orange Rank 2 6475 207 Chhindwara Mandsaur Shajapur Ujjain Betul Ratlam Neemuch Hoshangabad
Guava Rank 2 2553 102 Jhabua Indore Hoshangabad Alirajpur Morena Jabalpur Ujjain Ratlam
Amla Rank 3 1275 133 Jhabua Khandwa Neemuch Chhindwara Alirajpur Ratlam
Papaya Rank 6 2749 62 Ratlam Khandwa Barwani Khargone Shajapur Dhar Vidisha Jhabua
Banana Rank 7 13792 48 Burhanpur Dhar Barwani Khandwa Khargone
Mango Rank 13 1751 11 Alirajpur Indore Chhindwara Betul Balaghat Jhabua
Tomato Rank 4 134959 72 Ratlam Jabalpur Bhind Barwani Dhar Sagar Chhindwara Khandwa
Bottle Gourd Rank 2 41716 56 Jabalpur Ratlam Dewas Sagar Mandsaur Hoshangabad
Watermelon Rank 5 19096 111 Khandwa Shajapur Barhanpur
Cabbage Rank 9 37628 45 Jabalpur Indore Betul Shajapur Ratlam Dhar Neemuch
The seasonality in terms of harvesting season of various fruits and vegetables produced in Madhya Pradesh is
shown below
Fruit Vegetable Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Mosambi
Orange
Mango
Banana
Lime Lemon
Guava
Papaya
Amla
Tomato
Cabbage
Cauliflower
Potato
Onion
Bottle Gourd
Okra
Watermelon
Brinjal
Pea
Peak Season Lean Season Round the year
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 108
Brief Project Profiles
The figures indicate that fruits and vegetable processing unit in MP holds enormous potential to contribute
significantly in food processing sector It underlines the need for establishment of exclusive facility for
processing of fruit and vegetable in the state
Major advantages of this project are -
It will provide support to the overall production of fruits and vegetable which is characterized by short
harvesting seasons
Due to its multi facet processing capabilities such project could handle different types of fruits amp
vegetables to optimize capacity utilization and make processing commercially competitive
6423 Concept
64231 PPP Model
Establishment and running the fruit and vegetable processing facility requires expertise in operations right
from raw material procurement or handling to marketing of the produce andor products which private sector
can handle efficiently Whereas the public or government sector can aid by providing capital intensive assets
such as land Therefore it is expected that the requirement of land (around 7 acres) will be met by state
government while the business efficiencies and initiatives will be managed by the private entity
There are different models of PPP such as BOO (Build ndash Own ndash Operate) DBFOT (Design ndash Build ndash Finance ndash Operate ndash Transfer) etc and the choice of which depends on the objectives As primary objective is to promote
the processing activity in the state it is proposed that the project can be completed based on BOO (Build ndash Own
ndash Operate) model This model will facilitate the private players who are already in the FampV processing or going
to enter in this domain It will provide a good opportunity to expand their operations in this field and to
enhance their market share Incentives will be available to the private player such as land warehousing facility
tax breaks etc along with backward linkages
Key Features of PPP Model
State government will nominate the department or any related public entity as an implementing agency
Land will be provided by state government and will be maintained by private entity
Supporting facilities are being established on site by respective government agencies (such as MPWLC
and other related departments)
Opportunity for backward linkage especially in the form of contract farming
64232 Location
The indicative location and catchment area is shown in following figure
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 109
Brief Project Profiles
The project location is proposed to be in Ratlam district because of following reasons
Proximity to fruit and vegetable producing area
Availability of good infrastructure
Proximity to major mandis
Connectivity to all major cities and states which is going to become better due to DMIC (Delhi Mumbai
Industrial Corridor)
Proximity to proposed Inland Container Depot (ICD) at Ratlam with Truck Terminal
Project comes under proposed investment region (Ratlam-Nagda) of DMIC
Proximity to proposed multi modal logistical hub under DMIC (at Pithampur)
Area is already declared as AEZ by APEDA
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 110
Brief Project Profiles
64233 Proposed Activities
Establish integrated fruit and vegetable processing facility at Ratlam on PPP model
Name of the Project Integrated Fruit amp Vegetable Processing Facility on PPP model
1) Fresh FampV Operations
2) Multi Fruit Aseptic Processing Plant
Location Ratlam
Combined Capacity 35000 MT
Area Required ~ 7 acres (~27000 m2)
Catchment Area Ratlam Ujjain Indore Shajapur Mandsaur Neemuch Jhabua Alirajpur Dhar Barwani Khargone Khandwa
Proposed fruits to be processed Orange Mosambi Lemon Guava Papaya Amla Mango Banana
Proposed vegetables to be processed Tomato Cabbage Local Potato Onion Bottle Gourd Cauliflower Okra Water Melon Brinjal Pea
1) Fresh Fruit and Vegetable Operations
Considering the growing area under various fruits and vegetables in Ratlam and nearby area it is proposed to
set up a pack house for grading packing and marketing of fresh fruits and vegetables It will increase the value
addition immediately after harvesting by creating assured market for produce It will help to reduce the losses
presently occurring due to transport of fruits and vegetables to distant markets such as Indore mandi Lashkar
mandi etc within the state as well as markets outside the state Moreover the proposed project will promote
similar activity in the nearby area
On the basis of production and market arrivals in the catchment area it is proposed to set up a Fresh Produce
Pack House with an annual capacity of 15000 tonnes Two grading and packing lines (semi‐automatic) of 2
tonshr capacity each can be used and output of 50 tonnes per day can be achieved
Proposed fruits to be handled ndash Orange Mosambi Lemon Guava Papaya Amla Mango Banana
Proposed vegetables to be handled ndash Tomato Cabbage Local Potato Onion Bottle Gourd Cauliflower
Okra Water Melon Brinjal Pea
Annual Handling Capacity ndash 15000 MT (for 300 days)
Target Market ndash Indore Ujjain Bhopal Vadodara Ahmedabad Udaipur Other nearby markets
2) Multi Fruit Aseptic Processing Plant
Aseptic bulk packaging is gaining momentum over traditional canning due to its less cost of packaging and easy
operation Moreover the acceptability of aseptically packed products is comparatively better Considering the
huge production base of papaya guava and tomato in nearby areas of Ratlam it is proposed to set up aseptic
processing unit at Ratlam Additionally other fruits such as orange and mango can be considered while
developing the detail project report (DPR)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 111
Brief Project Profiles
On the basis of production and market arrivals in the catchment area it is proposed to set up aseptic processing
unit with annual capacity to handle around 20000 MT of produce
Proposed fruits to be handled ndash Guava Papaya Amla Orange Mango
Proposed vegetables to be handled ndash Tomato
Annual Handling Capacity ndash 20000 MT (for 300 days)
Target Market ndash Indore Ujjain Bhopal Vadodara Ahmedabad Udaipur Other nearby markets
643 Cost Estimates
The most important requirement for establishing any processing facility is land The proposed fruit and
vegetable processing facility will require around 7 acres of land It is assumed that state government will allot
the required land for the same Therefore the estimated cost described below excludes the land cost The
required cost for establishment of and vegetable processing facility on PPP model is approximately Rs 30 crore
with an operational expenditure of around Rs 41 crore for first year
6431 Non-recurring Expenditure
Sr No
Particulars Units Amount
(in Rs Lakhs)
Plant ndash 1 (Fresh Fruit and Vegetable Operations)
1 Land ~ 9000 m2 ---
2 Road amp Pavement Area (Rs550m2) ~ 1800 m2 1000
3 Building (including office) (Rs12000m2) ~ 2000 m2 24000
4
Plant amp Machinery
Cleaning grading and packing lines (2 tons per hour)
Crate Washer Fork Lift Pallet Jack Weighing Bridge Water Storage Generator Hydraulic Pallets Hydraulic Lifts
---3000
8000
5 Utility Plant Machineries
(HVAC) --- 5000
6 Miscellaneous Fixed Assets
(Plastic Crates for material handling Furniture amp Fixtures etc) --- 3000
Sub-Total (Plant-1) 44000
Plant ndash 2 (Multi Fruit Aseptic Processing Plant)
7 Land ~ 18000 m2 ---
8 Road amp Pavement Area (Rs550m2) ~ 2800 m2 1500
9 Building (Rs15000m2) ~ 2000 m2 30000
10 Office (Rs15000m2) ~ 300 m2 4500
11 Ripening Chamber ~ 2000 m2 8500
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 112
Brief Project Profiles
12 Utility Buildings (Raw Material Bay Coal Yard ETP Civil Work Boiler House etc)
12500
13 Warehouse for finished goods on lease basis from MPLWC ~ 2000 m2 5000
14
Plant amp Machinery
(Plant and Machinery of multi fruit aseptic plant preparatory pasteurization fining decanting sterilization and aseptic filling)
--- 135000
15
Utility Plant Machineries amp Other Assets
(Boiler Water Treatment Plant Water Storage Tank Chiller Cooling Tower Water Softening Plant ETP Generator Nitrogen Plant Laboratory Equipments Crates Hydraulic Pallets Hydraulic Lifts etc)
--- 45000
Sub-Total (Plant-2) 242000
Common Infrastructure
16 Water Storage RCC construction --- 5000
17 Water Pumping Station Distribution lines etc --- 1000
18 Water Treatment System Filtration Carbon Filtration and Degermination Chemical treatment plant etc
--- 2500
19 Utility Civil Buildings etc --- 6000
Sub-Total (Common Infrastructure) 14500
Grand Total (All Non-Recurring Cost) 300500
6432 Recurring Expenditure
The recurring expenditure includes pay and allowances of technical and non-technical staff maintenance of
infrastructure utilities and consumables such as water power chemicals fuel etc Please note that the
recurring expenditure will increase over time due increase in the pay and allowances consumablersquos cost The
recurring expenditure for the first year is detailed below
Sr No
Particulars Amount
(in Rs Lakhs)
Plant ndash 1 (Fresh Fruit and Vegetable Operations)
1 Manpower Cost (for around 20 heads) 3000
2 Raw Material 110000
3 Packaging Cost 4000
4 Processing Cost 5500
5 Transportation amp Handling Charges 30000
6 Administrative Cost 1500
7 Marketing Cost 3000
8 Maintenance 100
Sub-Total (Plant-1) 157100
Plant ndash 2 (Multi Fruit Aseptic Processing Plant)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 113
Brief Project Profiles
9 Manpower Cost (for around 50 heads) 10000
10 Raw Material 150000
11 Packaging Cost 45000
12 Processing Cost 35000
13 Administrative Cost 6000
14 Marketing Cost 6000
15 Maintenance 2500
Sub-Total (Plant-2) 254500
Grand Total (All Recurring Cost) 411600
644 Annual Revenue Streams and Sources
1) The installed annual capacity and turnover on installed capacity are as follows
Sr No
Operation Source of Revenue
Installed Processing
Capacity
(in MT)
Approx Annual
Turnover
(in Rs Lakhs)
1 Marketing Operations of Fresh Fruits amp Vegetables 15000 180000
2 Multi Fruit Processing Plant (Aseptic Bulk Packaging Tomato Paste Plant)
20000 310000
Total 35000 490000
2) Estimated employment generation (both direct and indirect) ndash Approx 40
3) Estimated number of farmer beneficiaries (both direct and indirect) ndash Approx 850
4) Apart from above other benefits includes
Assured market and prices for farmers in catchment area
Reduction in post-harvest losses
Increase in economic activity
Socio-economic development of the area
645 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 114
Brief Project Profiles
Sr No
Task Particulars To be Completed by
1 Land allotment State Government
2 Creation of common infrastructure Private Sector
3 Creation of warehouse MPWLC
4 Setting-up of specialised facilities Private Sector
5 Maintenance of facilities Private Sector
Duration of contract Long Term (10-15 Years)
Terms of lease BOO
The project is proposed to be completed within 3 years (by December 2016) However the time required for
completion of project depends on the inter-departmental procedures of government and various approvals
646 Risk
6461 Financial Risk
The proposed project is at the conceptual stage and the detailed study (DPR) is required for financial
closure There may be escalation in the cost of project due to delay in finalizing this concept
6462 Implementation Risk
Land is the most critical component for any project The land has to be suitable for the purpose with adequate water supply drainage options connectivity to major markets as well as major agricultural belts free from encumbrances not exposed too much to vagaries of nature etc The quality and size of such land parcels will determine the return potential of project
The land acquired will be used for development of infrastructure and include facilities like warehouses power plants etc besides food processing units Therefore it requires various clearances from various government bodies for construction to commissioning Delays in getting any of these clearances will lead to delay in the completion and non-availability of any of these clearances may delay the project Therefore such delays and non-availability of clearances can be a threat
Unforeseen litigations may cause delay in the implementation or result in cost over runs thereby affecting the potential return from the project
Estimation of the costs to be incurred during the construction phase may not be accurate as certain
factors about the park development may be unknown at the time of the projections If there is an increase in the costs it will have a bearing on the profitability of the projects
Management is the most critical part of a successful project and timely implementation without any cost over-runs is dependent heavily on the management If the management is not competent or lacks motivation it will have very negative repercussions on the projects
Infrastructure required by the project but not included as part of the project ndash such as road access water supply etc are also important Delays in creation of these infrastructure facilities may have a negative impact on the projectrsquos profitability
The success of project demands participation from entrepreneurs setting up units within project area The project will have to attract sufficient number of participants to achieve maximum return potential
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 115
Brief Project Profiles
6463 Operational Risk
There may be a significant shift in cropping pattern in catchment area in future owing to relative profitability of crops This may lead to reduction in availability of raw material
6464 Miscellaneous Risk
The regulations pertaining to this project which are not in control of state government can change in course of the project and it can have a varied range of impact
Acts of God like floods earthquake etc that disrupt operations are a form of risk which exists for all projects The same risk is applicable in this case as well
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 116
Brief Project Profiles
65 Vegetable dehydration facility at Neemuch on PPP model
651 Context
Madhya Pradesh produces some of the commercially important vegetables and spices such as onion and garlic
In recent past the area under these major vegetables spices has increased substantially in the state However
the price realization by farmers is comparatively low It is found that seasonality is one of the major reasons
which affect the demand-supply cycle and the resultant prices of these horticultural produce The demand for
these specific vegetables (onion) and spices (garlic) is growing in both domestic as well as international market
Therefore there is need to increase the value addition of these categories Dehydration is one of the easy ways to
preserve these types of vegetables spices It increases the shelf life of these perishable categories and the
resultant product fetches better prices in the market Therefore in order to promote processing and value
addition activity of vegetables it is proposed to establish vegetable (especially garlic and onion) dehydration
facility at Neemuch on PPP model
652 Project
6521 Objectives
To provide remunerative returns to farmers by adding value to their horticulture produce
To create and promote farmers-processor linkage for assured market for garlic and onion in catchment
area
To create contract farming opportunities in the catchment area
To reduce the post-harvest losses of these horticulture produce
To generate direct and indirect employment opportunities
6522 Drivers
The fruits amp vegetables are perishable in nature and mostly available in specific season This natural
phenomenon generally results into low price realization in glut season by farmers To overcome the problem of
seasonal availability and to benefit the farmers by providing better returns value addition is necessary
Dehydration is one of the technique by which vegetables are preserved in dehydrated form for a longer period
and are made available during off‐season With this technology certain high value and popular vegetables can
be profitably sold The dehydrated vegetables are used to manufacture instant vegetable noodles soups snacks
and fast food Dehydrated onion is used as condiment and flavoring agent in manufacturing of tomato
ketchups sauces salad pickles chutneys meat sausages masala bread and buns breakfast foods etc
The vegetables selected for preparing dehydrated products in the project are onion garlic tomato cabbage etc
The products have been selected based on availability of raw materials and market potential of the finished
product
The district wise major vegetable production is indicated below
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 117
-
Brief Project Profiles
Vegetable Rank Production
2011 12 (lsquo000 MT)
Percentage of National Production
Major Producing Districts
Garlic Rank 2 2700 220 Ratlam Indore Chhindwara Neemuch Ujjain Mandsaur Shajapur Dewas Guna Chattarpur
Onion Rank 3 195700 112 Shajapur Indore Khandwa Ujjain Sagar Rewa Barwani Ratlam Jabalpur Mandsaur Dhar Dewas
Tomato Rank 4 134959 72 Ratlam Jabalpur Bhind Barwani Dhar Sagar Chhindwara Khandwa
Cabbage Rank 9 37628 45 Jabalpur Indore Betul Shajapur Ratlam Dhar Neemuch
The figures indicate that fruits and vegetable processing in MP holds enormous potential to contribute
significantly in food processing sector It underlines the need for establishment of exclusive facility for
dehydration of vegetable in the state
The seasonality in terms of harvesting season of various vegetables produced in Madhya Pradesh is shown
below
Vegetable Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Garlic
Onion
Tomato
Cabbage
Peak Season Lean Season Round the year
6523 Concept
65231 PPP Model
Establishment and running any fruit and vegetable processing facility requires expertise in operations right
from raw material procurement or handling to marketing of the produce andor products which private sector
can handle efficiently Whereas the public or government sector can aid by providing capital intensive assets
such as land Therefore it is expected that the requirement of land (around 6 acres) will be met by state
government while the business efficiencies and initiatives will be managed by the private entity
There are different models of PPP such as BOO (Build ndash Own ndash Operate) DBFOT (Design ndash Build ndash Finance ndash Operate ndash Transfer) etc and the choice of which depends on the objectives As primary objective is to promote
the processing activity in the state it is proposed that the project can be completed based on BOO (Build ndash Own
ndash Operate) model This model will facilitate the private players who are already in the FampV processing or going
to enter in this domain It will provide a good opportunity to expand their operations in this field and to
enhance their market share Incentives will be available to the private player such as land warehousing facility
tax breaks etc along with backward linkages
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 118
Brief Project Profiles
Key Features of PPP Model
State government will nominate the department or any related public entity as an implementing agency
Land will be provided by state government and will be maintained by private entity
Supporting facilities are being established on site by respective government agencies (such as MPWLC
and other related departments)
Opportunity for backward linkage especially in the form of contract farming
65232 Location
The indicative location and catchment area is shown in following figure
The project location is proposed to be in Neemuch district because of following reasons
Proximity to vegetable producing area
Proximity to major mandis
Connectivity to major cities and states which is going to become better due to DMIC (Delhi Mumbai
Industrial Corridor)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 119
Brief Project Profiles
Proximity to proposed Inland Container Depot (ICD) at Ratlam with Truck Terminal
Project comes under proposed investment region (Neemuch-Nayagaon) of DMIC
Area is already declared as AEZ by APEDA
65233 Proposed Activities
Establish vegetable dehydration facility at Neemuch on PPP model
Name of the Project Vegetable Dehydration Facility on PPP model
Location Neemuch
Combined Capacity 12000 MT
Area Required ~ 6 acres (~24000 m2)
Catchment Area Neemuch Mandsaur Ratlam Shajapur Ujjain Indore Dhar Guna Rajgarh
Proposed vegetables to be processed Garlic Onion Tomato Cabbage
Dehydration Plant
Considering the growing area under various vegetables especially garlic and onion nearby area of Neemuch it is
proposed to set up a dehydration plant It will increase the value addition immediately after harvesting by
creating assured market for produce It will help to reduce the losses presently occurring due to transport of
these vegetables to distant markets within the state as well as markets outside the state Moreover the proposed
project will promote similar activity in the nearby area
On the basis of production and market arrivals in the catchment area it is proposed to set up dehydration plant
with an annual capacity of 12000 tonnes Two grading and packing lines (semi‐automatic) of 2 tonshr capacity
each can be used and output of 50 tonnes per day can be achieved
Dried or dehydrated fruits and vegetables can be produced by a variety of processes These processes differ
primarily by the type of drying method used which depends on the type of food and the type of characteristics
of the final product In general dried or dehydrated fruits and vegetables undergo the following process steps
pre‐drying treatments such as size selection peeling and color preservation drying or dehydration using
natural or artificial methods and post dehydration treatments such as sweating inspection and packaging
Proposed vegetables to be handled ndash Garlic Onion Tomato Cabbage
Annual Handling Capacity ndash 12000 MT (for 300 days)
Target Market ndash Indore Ujjain Bhopal Vadodara Ahmedabad Udaipur Other nearby markets
653 Cost Estimates
The most important requirement for establishing any processing facility is land The proposed vegetable
dehydration facility will require around 6 acres of land It is considered that state government will allot the
required land for the same Therefore the estimated cost described below excludes the land cost The required
cost for establishment of vegetable dehydration facility on PPP model is approximately Rs 196 crore with an
operational expenditure of around Rs 12 crore for first year
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 120
Brief Project Profiles
6531 Non-recurring Expenditure
Sr No
Particulars Units Amount
(in Rs Lakhs)
1 Land ~ 24000 m2 ---
2 Road amp Pavement Area (Rs550m2) ~ 4000 m2 2200
3 Building (Rs15000m2) ~ 2000 m2 30000
4 Office (Rs15000m2) ~ 300 m2 4500
5 Raw Material Storage Shed ~ 9000 m2 7500
6 Utility Buildings (Raw Material Bay Coal Yard ETP Civil Work Boiler House etc)
4000
7 Warehouse for finished goods on lease basis from MPLWC ~ 2000 m2 5000
8
Plant amp Machinery
(Garlic Onion Cabbage Dehydration Unit and Tomato Dehydration Unit)
--- 120000
9
Utility Plant Machineries amp Other Assets
(Boiler Water Treatment Plant Water Storage Tank ETP Generator Laboratory Equipments Crates Hydraulic Pallets Hydraulic Lifts etc)
--- 22500
Total 195700
6532 Recurring Expenditure
The recurring expenditure includes pay and allowances of technical and non technical staff maintenance of
infrastructure utilities and consumables such as water power chemicals fuel etc Please note that the
recurring expenditure will increase over time due increase in the pay and allowances consumablersquos cost The
recurring expenditure for the first year is detailed below
Sr No
Particulars Amount
(in Rs Lakhs)
1 Manpower Cost (for around 45 heads) 8000
2 Raw Material 70000
3 Packaging Cost 3000
4 Processing Cost 35000
5 Administrative Cost 1500
6 Marketing Cost 3000
7 Maintenance 200
Total 120700
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 121
Brief Project Profiles
654 Annual Revenue Streams and Sources
1) The installed annual capacity and turnover on installed capacity are as follows
Operation Source of Revenue
Installed Processing
Capacity
(in MT)
Approx Annual
Turnover
(in Rs Lakhs)
Dehydration of Vegetables 12000 150000
2) Estimated employment generation (both direct and indirect) ndash Approx 60
3) Estimated number of farmer beneficiaries (both direct and indirect) ndash Approx 300
4) Apart from above other benefits includes
Assured market and prices for farmers in catchment area
Reduction in post-harvest losses
Increase in economic activity
Socio-economic development of the area
655 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Sr No
Task Particulars To be Completed by
1 Land allotment State Government
2 Creation of common infrastructure Private Sector
3 Creation of warehouse MPWLC
4 Setting-up of specialised facilities Private Sector
5 Maintenance of facilities Private Sector
Duration of contract Long Term (10-15 Years)
Terms of lease BOO
The project is proposed to be completed within 3 years (by December 2016) However the time required for
completion of project depends on the inter-departmental procedures of government and various approvals
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 122
Brief Project Profiles
656 Risk
6561 Financial Risk
The proposed project is at the conceptual stage and the detailed study (DPR) is required for financial
closure There may be escalation in the cost of project due to delay in finalizing this concept
6562 Implementation Risk
Land is the most critical component for any project The land has to be suitable for the purpose with adequate water supply drainage options connectivity to major markets as well as major agricultural belts free from encumbrances not exposed too much to vagaries of nature etc The quality and size of such land parcels will determine the return potential of project
The land acquired will be used for development of infrastructure and include facilities like warehouses power plants etc besides food processing units Therefore it requires various clearances from various government bodies for construction to commissioning Delays in getting any of these clearances will lead to delay in the completion and non-availability of any of these clearances may delay the project Therefore such delays and non-availability of clearances can be a threat
Unforeseen litigations may cause delay in the implementation or result in cost over runs thereby affecting the potential return from the project
Estimation of the costs to be incurred during the construction phase may not be accurate as certain
factors about the park development may be unknown at the time of the projections If there is an increase in the costs it will have a bearing on the profitability of the projects
Management is the most critical part of a successful project and timely implementation without any cost over-runs is dependent heavily on the management If the management is not competent or lacks motivation it will have very negative repercussions on the projects
Infrastructure required by the project but not included as part of the project ndash such as road access water supply etc are also important Delays in creation of these infrastructure facilities may have a negative impact on the projectrsquos profitability
The success of project demands participation from entrepreneurs setting up units within project area The project will have to attract sufficient number of participants to achieve maximum return potential
6563 Operational Risk
There may be a significant shift in cropping pattern in catchment area in future owing to relative profitability of crops This may lead to reduction in availability of raw material
6564 Miscellaneous Risk
The regulations pertaining to this project which are not in control of state government can change in course of the project and it can have a varied range of impact
Acts of God like floods earthquake etc that disrupt operations are a form of risk which exists for all projects The same risk is applicable in this case as well
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 123
Brief Project Profiles
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Brief Project Profiles
66 Establishment of modern slaughterhouses on PPP model
661 Context
Government of Madhya Pradesh intends to develop food processing sector inclusively and intends to increase
the income level of farmers Livestock produce is one of the important sub-sectors of the food processing sector
Animal husbandry is also considered as a very effective complementary activity to the traditional farming and
thus does have a huge employment generation capacity
After completing the diagnostic assessment of food processing sector of Madhya Pradesh it is found that there is
immense potential and need to develop animal products industry in the state Moreover the production of meat
(excluding poultry meat) is about 40 of total consumption which indicates that remaining demand is satisfied
by importing meat products from other states This fact indicates that in order to develop this sector there is
need to increase the production of meat (excluding poultry meat) in the state Therefore aligning with state
governmentrsquos objectives it is proposed to establish modern slaughterhouses in the state
662 Project
6621 Objectives
The objectives of the project can be outlined as follows
To increase production and processing of meat and meat products in the state
To provide hygienically produced high quality animal products to consumer
To create and promote farmers-processor linkage for assured market for animals in catchment area
To provide remunerative returns to farmers
To reduce the losses on account of unorganized business
To generate direct and indirect employment opportunities
To generate revenue for local bodies
6622 Drivers
66221 Deficit in production
Though the meat (other than poultry meat) production in Madhya Pradesh has grown at the CAGR of around
62 over the period 2007-08 to 2011-12 the state is net importer of meat (other than poultry meat)
Considering the ever growing demand there is a need to increase the production of meat (other than poultry
meat) in the state
The snapshot of meat (other than poultry meat) production and consumption is indicated below
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 125
- --
-
Brief Project Profiles
Parameter
Meat
(other than poultry)
Major Districts Remarks
Production (MT) 25000 Bhopal Jabalpur Indore Dewas
Net Available Production (MT) 24425 Harvest amp Post-harvest Loss of 23 for Meat (other than poultry meat)
Consumption (MT) 60064 ---
Estimated Potential for Production (MT)
35064 (production is less than consumption)
66222 Deficit in current processing
There is no meat (other than poultry meat) processing unit in the state It may be because of non-availability of
surplus production and preference to unprocessed meat from wet markets Therefore there is a need to take
steps towards increasing production of meat (other than poultry meat) in the state
66223 Increase in demand
As per NSSO data the per capita consumption of meat in the state has increased by around 50 during last
decade It shows the demand for meat (other than poultry meat) is expected to increase tremendously by 2023-
24 on account of increasing per capita consumption and increasing population
Particular
Current Demand 2010 11
(MT)
Current Production 2010 11
(MT)
Estimated Demand Supply Gap 2010 11
(MT)
Meat
(other than poultry meat) 60064 25000 35064
Source NSSO PwC Analysis
6623 Concept
66231 PPP Model
Establishment and running modern slaughterhouse requires expertise in operations right from procurement or
handling to marketing of the produce andor products which private sector can handle efficiently Whereas
the public or government sector can aid by providing capital intensive assets such as land Therefore it is
expected that the requirement of land (around 2 acres) will be met by state government while the business
efficiencies and initiatives will be managed by the private entity
There are different models of PPP such as BOO (Build ndash Own ndash Operate) DBFOT (Design ndash Build ndash Finance ndash Operate ndash Transfer) etc and the choice of which depends on the objectives As primary objective is to promote
the processing activity in the state it is proposed that the project can be completed based on BOO (Build ndash Own
ndash Operate) model This model will facilitate the private players who are already in or going to enter in this
domain It will provide a good opportunity to organize the operations in this field Incentives will be available to
the private player such as land tax breaks etc along with backward linkages
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 126
Brief Project Profiles
Key Features of PPP Model
State government will nominate the department or any related public entity as an implementing agency
Land will be provided by state government and will be maintained by private entity
Supporting facilities are being established on site by respective government agencies
66232 Location
The indicative location and catchment area is shown in following figure
Indore
Bhopal
The project location is proposed to be in above cities because of following reasons
Increasing consumption in urban areas
Proximity to major livestock markets
Connectivity to major cities and states
66233 Proposed Activities
Establish modern slaughterhouse on PPP model
Name of the Project Modern Slaughterhouse on PPP model
Location Indore and Bhopal
Annual Capacity ~ 45000 animalsyearfacility
Area Required ~ 2 acresfacility
Proposed animals to be slaughtered Goat Sheep Buffalo
Considering the growing demand for animal products such as meat in urban areas it is proposed to set up
modern slaughterhouses in the state It will help to increase the organized business of slaughtering of animals
On the basis of production and market arrivals in the catchment areas it is proposed to set up facility with an
annual capacity to slaughter 45000 animals (around 30000 goatsheeps and 15000 buffalos)
The proposed facility would contain following major sections
1) GoatSheep Slaughterhouse
2) Buffalo Slaughterhouse
3) Blood Processing Plant
The products would be meat carcasses and by products would be blood meal and manure
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 127
Brief Project Profiles
663 Cost Estimates
The most important requirement for establishing any processing facility is land The proposed project will
require around 2 acres of land It is assumed that state government will allot the required land for the same
Therefore the estimated cost described below excludes the land cost The required cost for establishment of
modern slaughterhouse facility on PPP model is approximately Rs 43 crores
Sr No
Particulars Units Amount
(in Rs Lakhs)
1 Land ~ 2 acres ---
2 Roads Boundry Wall amp Pavement Area --- 3500
3 Building (Rs10000m2) ~ 1100 m2 11000
4
Utility Buildings
(Animal Market Water Storage Drainage System ETP Civil Work etc)
2500
5 Plant amp Machinery
(GoatSheep Line and Buffalo Line) --- 21000
6
Utility Plant Machineries amp Other Assets
(Blood Processing Plant ETP Generator Electricals Other Miscellaneous Equipments)
--- 15000
Total 43000
664 Annual Revenue Streams and Sources
The annual capacity and turnover are as follows
Operation Source of Revenue
Slaughtering Capacity
(in Nos)
Approx Annual
Turnover
(in Rs Lakhs)
Slaughtering of animals 45000 700000
665 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Sr No
Task Particulars To be Completed by
1 Land allotment State Government
2 Creation of common infrastructure Private Sector
3 Setting-up of specialised facilities Private Sector
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 128
Brief Project Profiles
4 Maintenance of facilities Private Sector
Duration of contract Long Term (10-15 Years)
Terms of lease BOO
The project is proposed to be completed within 3 years (by December 2016) However the time required for
completion of project depends on the inter-departmental procedures of government and various approvals
666 Risk
6661 Financial Risk
The proposed project is at the conceptual stage and the detailed study (DPR) is required for financial
closure There may be escalation in the cost of project due to delay in finalizing this concept
6662 Implementation Risk
Land is the most critical component for any project The land has to be suitable for the purpose with adequate water supply drainage options connectivity to major markets as well as major agricultural belts free from encumbrances not exposed too much to vagaries of nature etc The quality and size of such land parcels will determine the return potential of project
The land acquired will be used for development of infrastructure and facilities Therefore it requires various clearances from various government bodies for construction to commissioning Delays in getting any of these clearances will lead to delay in the completion and non-availability of any of these clearances may delay the project Therefore such delays and non-availability of clearances can be a threat
Unforeseen litigations may cause delay in the implementation or result in cost over runs thereby affecting the potential return from the project
Estimation of the costs to be incurred during the construction phase may not be accurate as certain factors about the park development may be unknown at the time of the projections If there is an increase in the costs it will have a bearing on the profitability of the projects
Infrastructure required by the project but not included as part of the project ndash such as road access water supply etc are also important Delays in creation of these infrastructure facilities may have a negative impact on the project
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 129
Brief Project Profiles
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Brief Project Profiles
67 Development up-gradation of marketing facilities of the APMCrsquos
671 Context
The diagnostic report which involved intense discussion and interaction with key stakeholders in the
agricultural value chain brought into light certain issues which are hampering efficient trading of agricultural
produce Infrastructure and facilities available at mandi level is a major concern across the State It not only
affects farmers (by virtue of delay in trade inefficient trade resulting in low price realization) but also hampers
value addition through processing During the diagnostics stage it was found that one third of mandi issues was
related to infrastructure availability More specifically the diagnostic report brought out the following key
findings as regards infrastructure availability in mandis
Warehouses are available in more than 60 of the mandis but more than one third of them are not
adequate to handle the volumes
Advance facilities which have direct impact on transactions and shelf life of horticultural produce such
as ripening chambers and cold storages are absent
Lack of standardisation of quality norms at mandi level creating disincentive for farmers to adopt best
practices and producing quality material This is because similar quality produce can fetch different
prices and different quality produce are sold at similar prices Also processors are restricted from
receiving quality raw material due to lack of primary processing quality and standardization facilities
in the mandis
State mandis have platform based revenue model rather than services based revenue model which is
restricting mandis to act as centres of primary processing thereby benefiting both buyers and sellers
and increasing profitability of mandi operations
672 Project
6721 Drivers
Developmentupgradation of market facilities in APMCrsquos is of utmost importance for development of the food processing sector in the state Well-developed marketing infrastructure and efficient marketing system will
promote competitive trade as well as facilitate farmerrsquos access to value addition services such as grading and
storage etc on one hand and increase value addition reduce supply chain inefficiency and post- harvest losses
on the other The recent report of ldquoCommittee of State Ministers In-charge of Agriculture Marketing to
Promote Reformsrdquo also recognizes the challenges existing for the stakeholders at the mandi level and calls for urgent modernization of infrastructure along with suitable modifications of agricultural market policies and
regulations
6722 Objectives
The objectives of developmentupgradation of the marketing facilities of APMCsrsquo are
Capacity building of existing marketing infrastructure at the mandis for increasing efficiency of
operations and value to stakeholders
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PwC 131
Brief Project Profiles
Provide additional marketing infrastructure (warehouses market yards drying yards weighing and
mechanical handling etc) to handle expected and future arrivals of commodities and establishment of
advance facilities for increasing shelf life of perishable goods
Create infrastructure facilities for grading standardization and quality certification so as to ensure
price realization to farmers as per quality and availability of required quality produce for buyers and
processors This is envisaged to enable pledge financing and marketing credit and introduction of
negotiable warehousing receipt system
6723 Concept
Based on the findings of the diagnostics study we estimate that around 32 key AMPC markets need to be
developed upgraded for increasing efficiency in agricultural marketing and for boosting the level of value
addition food processing in the state
There are 246 regulated markets in Madhya Pradesh which are sub-divided into A B C and D categories
according to market arrivals and revenue
Regulated markets
Principal Sub-market yards Total
246 275 521
Principal markets
Category Number Percentage
A 51 21
B 40 16
C 58 24
D 97 39
Total 246
The proposed mandi developmentupgradation project seeks to modernize 63 percent of the A category
markets in Phase 1 and 2 as mentioned below
67231 Proposed Activities
A phase wise modernization of the existing APMC markets is proposed under the project and is indicated
below
672311 Phase 1
1) Selection of 4 key markets (Pipariya Balaghat Hosanghabad Ratlam dealing majorly in gram paddy
wheat and FampV respectively) in line with the proposed processing zones for the above commodities
2) Selection of 6 key markets in other areas dealing in soyabean pulses cereals other oilseeds and fruits
and vegetables (Indicative locations Ujjain Katni Banapura Jabalpur Morena and Shujalpur)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 132
Brief Project Profiles
The above selected 10 key markets are critical for strengthening the agricultural marketing system in
the state for important commodities and to intensify processing in identified zones The identification
of the indicative list of markets above has been done through a multi-parameter analysis which
considered the importance of the market (in terms of throughput of key commodities) infrastructure
requirement location to major processing and consumption centres among others However the final
selection of markets and infrastructure requirement need to be based on a detailed feasibility report
and stakeholder consultation in partnership with the concerned APMCrsquos
3) Identification of infrastructure requirement with regards to basic market user common facilities and
functional infrastructure in the above 10 key markets An indicative list of these facilities is mentioned
below
a Basic facilities such as roads water supply sanitation waste disposal boundary walls parking
shed etc
b Market user common facilities such as market yards platforms for loadingunloading
assembling auctioning of produce weighing and mechanical handling equipments
shopsoffices etc
c Functional infrastructure for dryingcleaninggrading standardization SPS (sanitary and
phytosanitary) measures and quality certification packaging labelling ripening chambers
cold storages warehouses etc
The requirement of infrastructure will vary across the selected markets and will depend on the
characteristic of each market operations the commodities and volume handled and commercial
feasibility
4) Preparation of proposal for development of the 10 selected key markets based on individual
requirements in partnership with the concerned APMCrsquos
5) Submission of proposal to state agricultural marketing board for approval and routing through relevant
schemes for financial support
Timeframe Phase-1 of the modernization of 10 APMC markets is estimated at around 4-5 years from
project conception to implementation
672312 Phase 2
1) Selection of 22 key markets for modernization (to be based on detailed feasibility study and stakeholder
consultation)
The feasibility study for the selection of the above markets should be conducted after initial work on
implementation of Phase-1 commences
2) Repeat of steps 3 4 and 5 from Phase 1
Timeframe Phase-2 of the modernization of 22 APMC markets is estimated at around 10 years from
project conception to implementation
673 Implementation Structure
The guiding factors should be the extent of non-availability of adequate marketing facility in a particular
market Other factors to be considered are
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 133
Brief Project Profiles
Location of the market and its linkage to important processing zones
Availability of land
Willingness of the participation of the State government agencies
Commitment of the state govt to provide a part of the financing as per the central schemes available
(mentioned below)
Volume of commodity arriving in a market
Quality of commodity arriving in a market and suitability for processing
The following central government schemes for market developmentupgradation can be utilized for seeking
financial assistance for modernization of the proposed key markets
Scheme for Development strengthening of Agricultural marketing infrastructure Grading and
standardization Ministry of Agriculture and Co-operation Govt of India
Scheme for creation of market infrastructure for horticulture commodities National Horticulture
Mission (NHM)
The following sequential activities should be undertaken for market modernization
1) Preparation of Terms of Reference and Scope of services for undertaking feasibility study for selection
of key markets for developmentupgradation
2) Selection of competent agency with relevant experience through competitive bidding by concerned
State govt agencydepartment for conducting feasibility studies and detailed stakeholder consultation
for modernization of markets in Phase 1 and 2
3) Conduct of feasibility exercise by selected competent agency involving stakeholder perspective and
expert opinions
4) Based on results of feasibility study and stakeholder consultation identify final list of markets for
developmentupgradation along with details of infrastructure requirement and associated costs
5) Preparation of Detailed Project Reports (DPR) for each selected market by concerned State
agencyAPMC or through competent external agencies selected through competitive bidding
6) Submission of DPR to concerned banks or NABARD (in case of bank financed projects or projects
refinancedco-financed) or to Approval Committee of Ministry of Agriculture (for central govt schemes
mentioned above) in case of projects where the State Marketing Boards APMCs or other State
Agencies propose to invest their own funds
674 Cost Estimates
The total cost or expenditure involvement in developmentupgradation of selected markets may be shared
between the APMC or the State Govt Agencies and Govt of India in the ratio of 7525 in case of Scheme for
Development strengthening of Agricultural marketing infrastructure Grading and standardization Ministry of
Agriculture and Co-operation Govt of India
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 134
Brief Project Profiles
675 Project Benefits
The project attempts to provide direct benefit to farmers in the catchment area of the markets by way of better
return to their produce and to provide input to them through better market information Apart from the
farmers the project also seeks to benefit the processors by way of providing quality goods besides ensuring
efficiency in market operations
676 Indicative Project Profile for a Model APMC
Based on the diagnostic study and our experience in establishing a model APMC in various states an indicative
market profile is provided below It must however be noted that a detailed profile for each of the proposed
APMCsrsquo to be modernized will need to be based on primary assessment and field survey to be conducted through competent agencies during implementation
For the purpose of the indicative market profile we have selected Shujalpur mandi which is one of the 10 key
markets selected for developmentupgradation in Phase 1 A brief snapshot is provided below
6761 Brief Snapshot
Title Description
Project Modernization of Shujalpur APMC
Background
Shujalpur mandi has good trading of gram masoor and soyabean Lack of basic and modern facilities like covered shed handling warehouse grading display boards etc currently acts as bottleneck to value addition activities and better price realization to farmers but also the fast development of mandi and market area
Project activities and scope
Shujalpur mandi is proposed to be modernized for handling larger volumes efficiently and also to stimulate the value addition activities in the region which results in overall development of the catchment area of the mandi and better realization of prices to the farmers
Project demand drivers
Shujalpur mandi is one of the important mandi of the state as it has good arrival of gram soyabean and masoor This mandi is located in Ujjain division in Shajapur district and is close to major production zones of gram in Ujjain Dewas Sehore and Rajgarh These districts account for 18 of the total gram production in the state with a total production of around 06 million tonnes and an acreage of 058 million ha Also Shajapur district is the third highest producer of soyabean in the state with a production of around 039 million tonnes and is adjoining to the major soyabean regions of Ujjain Dewas and Sehore The mandi also figures as the third largest in terms of arrival of masoor in the state At present the partial reforms of APMC act in Madhya Pradesh do not allow the establishment of alternate private markets for marketing of agricultural produce As such developmentupgradation of existing APMC market is the way forward for increasing marketing efficiency ensuring better price realization to farmers encourage value addition and increase mandi income However existing reforms initiated in the APMC act enables Madhya Pradesh to avail subsidy from central govt under the Scheme for Development Strengthening of Agricultural Marketing Infrastructure Grading and Standardization
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 135
-
Brief Project Profiles
Project cost estimate The estimated cost of developmentupgradation of the mandi is around INR 968 crores
Means of finance
25 of the cost to be borne by APMCstate marketing board 25 shall be the subsidy provided by the Central Government under the Scheme for Development Strengthening of Agricultural Marketing Infrastructure Grading and Standardization and 50 shall be the loan component from the banks OR 75 of the cost to be borne by APMCstate marketing board and 25 shall be the subsidy provided by the Central Government under the Scheme for Development Strengthening of Agricultural Marketing Infrastructure Grading and Standardization
Implementation structure
The APMC will act as the lead implementer of the project with possible privatization of certain modern facilities such as cleaning and grading standardization warehousing etc
Project risk There is possibility of opposition on privatisation of facilities in mandi due to vested interests of current stakeholders There is also possibility of demand risks
6762 Detailed Indicative Profile
67621 Context
Shujalpur mandi is one of the important mandi of the state as it has good arrival of gram soyabean and masoor
This mandi is located in Ujjain division in Shajapur district and is close to major production zones of gram in
Ujjain Dewas Sehore and Rajgarh These districts account for 18 of the total gram production in the state
with a total production of around 06 million tonnes and an acreage of 058 million ha Also Shajapur district is
the third highest producer of soyabean in the state with a production of around 039 million tonnes and is
adjoining to the major soyabean regions of Ujjain Dewas and Sehore The mandi also figures as the third
largest in terms of arrival of masoor The arrival of major commodities in the market in 2012-13 is shown
below
Major Arrivals 2012 13 (MT)
Gram Masoor Tuar Moong
Urad Soyabean Mustard Vegetables
39634 7788 4 24 73942 350 46277
Shujalpur mandi is located in Shajapur district in Ujjain division and is the main market yard with the mandi
being regulated in 16th January 1954 The area yard of the market 2822 ha with two sub-yards in Arniakalan
and Panwadi The mandi area covers 66 villages of Shujalpur tehsil
As per the categorization of mandi based on revenue Shujalpur mandi comes under ldquoArdquo category
Details of Mandi
Notified area of market committee 7724 ha
Area yard 2822 ha
Market fee 2
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 136
-
Brief Project Profiles
Facilities
Basic facilities (water toilets etc) Yes
Weighment Yes
Auction platform Yes
Covered shed Yes
Warehouse No
Cold storage No
Ripening chamber No
Cleaning grading standardization No
Quality testing No
Mandi income and value of trade (2012 13) Rs Crore
Market fee 9962
Other income 052
Total income 1048
Total value of trade 49815
67622 Present Constraints
The present problems in the mandi as regards infrastructure availability are
Inadequate covered shed
No storage facility for farmers
Lack of modern facilities as such cleaning grading and sorting and quality testing
Lack of cold storage
67623 Project
Shujalpur mandi is proposed to be modernized for handling larger volumes efficiently and also to stimulate the
value addition activities in the region This would result in overall development of the catchment area of the
mandi and better realization of prices to the farmers
Opportunity exists for private sector participation in the project for setting up and efficient management of
modern facilities The proposed major facilities required for the market based on primary assessment and
stakeholder interactions are
1) Warehousing and Grain Handling Facilities
Scientific storage of grains is required for the better price realization to the farmers at the time of glut
Such facilities will also help in maintaining the quality of produce and preventing value loss For this
proper grain handling system and warehousing facilities are recommended in the mandi
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 137
Brief Project Profiles
2) Cold Storage Facility
The present mandi infrastructure do not have facility for cold storage of perishable fruits and vegetables
arriving in the market leading to wastage and inadequate price realization for the farmers As such
establishment of scientific cold storage infrastructure can provide boost for fruits and vegetables
marketing through the mandi besides providing quality produce with better price realization
3) Central Cleaning Grading and Sorting House
Gradingsorting line should be established at the central cleaning grading and sorting house where the
produce will be inspected and graded as per the relevant quality standards In addition quality testing
equipments are also proposed to be introduced
Apart from the above the Shujalpur market also requires development of the market yard through construction
of concrete roads and foundation for efficient functioning of market functions in yard However such costs are
not included in the proposed indicative modernization profile
67624 Cost Estimate
Civil works Unit Total cost (INR) Proposed location
Warehouse 3000 MT 7500000 Sub-market yard-Arniakalan
Cold storage 2500 MT 62500000 Sub-market yard-Arniakalan
Central cleaning grading amp sorting room
2000 sq m 10800000 Shujalpur main market
Subtotal 80800000
Plant amp Machinery Unit Total (INR) Proposed location
Grading sorting packing line (fampv) 5 MThr
1 4000000 Shujalpur main market
Colour sorter (grains) 2 10000000 Shujalpur main market
Mechanical handling Various 2000000 Shujalpur main market
Oil testing metre 2 20000 Shujalpur main market
Moisture metre 5 5000 Shujalpur main market
Sampler 5 2500 Shujalpur main market
Sub-total 16027500
Total project cost 96827500
The proposed location for the warehouse and cold storage facility is at Arniakulan sub-market yard due to
suitability of location in terms of availability of land and access (located at around 15 km from the main market
yard on the state highway)
The above estimates are only indicative and needs to be based on primary assessment of infrastructure
requirement and stakeholder interaction to be conducted through competent agencies during implementation
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 138
Brief Project Profiles
67625 Project Benefits
Provision of warehouse and cold storage infrastructure
The farmers are forced to sell their produce even for non-remunerative prices sometimes due to the
non-availability of the storage facilities The provision of the warehouse and cold storage would enable
the farmers to store their produce at times of non-remunerative prices and also avail the benefits of
stock finance thus avoiding distress sales Also it will help the farmers to avail warehouse receipt
financing facility increasing access to credit and ensuring financial inclusion Moreover deterioration
in produce quality and wastage will be reduced which will enhance the chances of availability of good
quality produce to processors
Grading and sorting line
Ungraded produce always fetches a lower price than the graded produce The farmers usually sell
ungraded produce due to the non-availability of grading facilities The provision of grading and sorting
lines would help the farmers in getting a better remuneration for their produce and also help processors
with a better quality produce
Increase in volume of trade and mandi revenue
On the basis of discussions with the traders producers and mandi staff a significant increase is
expected in the present volume of trade and market fee from the present turnover of Rs 49814 crore
and present market fee income of Rs 996 crore The estimates of incremental increase expected at the
rate of 20 in first year 15 in second year and then 7 in third year onwards which is based on
business growth rate in volume and market fee is given in following table
Expected incremental increase in trade and mandi fee income
Rs Crore Year 1 Year 2 Year 3 Year 4 Year 5
Incremental increase in value of trade
59777 68744 73556 78705 84215
Incremental increase in market fee
1195 1374 1471 1574 1684
67626 Implementation Structure
The infrastructure facility created such as for storage cleaning grading and sorting could be created and
managed by private sector for which land should be given on lease The service providers would run the
facilities commercially by charging the users
Since only certain facilities are proposed to be handed over to private sector for implementation as opposed to
private management of the mandi no policy changes are required for undertaking the project The mandi board
needs to initiate measure for inviting private sector to set-up the proposed facilities The mandi board should
identify land that could be allotted to private sector for setting-up of these facilities
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 139
Brief Project Profiles
67627 Risk
There is possibility of opposition on privatisation of facilities in mandi due to vested interests of current stakeholders
There is also possibility of demand risks
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 140
Brief Project Profiles
68 Formation of commercial poultry development societies co-operatives
681 Context
Government of Madhya Pradesh intends to develop food processing sector inclusively and intends to increase
the income level of farmers Livestock products especially poultry are one of the important sub-sectors of the
food processing sector Poultry is also considered as a very effective complementary activity to the traditional
farming and thus does have a huge employment generation capacity if developed commercially
After completing the diagnostic assessment of food processing sector of Madhya Pradesh it is found that there is
immense potential and need to develop poultry in the state Moreover the production of poultry meat is about
25 of total consumption which indicates that remaining demand is satisfied by importing poultry birds from
other states This fact indicates that in order to develop this sector there is need to increase the production of
poultry in the state Therefore aligning with state governmentrsquos policy it is proposed to form poultry
development societies co-operatives in the state
682 Project
6821 Objectives
The main objective of the project is to promote the commercial poultry rearing activity by forming societies or
co-operatives in the project area and help them to promote establishment poultry farms by member farmers
and undertake product aggregation and marketing (market linkage) of their produce These producers company
shall be able to undertake various activities in collective manner like bulk purchase of inputs delivery of these
items to individual member farmers providing veterinary support capacity building etc
The objectives of the project can be outlined as follows
Planning for the aggregation of farmers so that they eventually form societies or co-operatives with the
help of NGOs or any nominated government agency
Promotion of commercial poultry production in the state
To generate direct and indirect employment opportunities
To contribute in and promote women and social empowerment
6822 Drivers
68221 Deficit in production
Though the total meat production in Madhya Pradesh has grown at the CAGR of around 38 over the period
2008-09 to 2011-12 the state is net importer of broiler poultry The government has launched different
programmes for poultry development but the emphasis has been given on backyard poultry However
considering the ever growing demand there is a need to increase the production of commercial poultry (broiler)
in the state
The snapshot of poultry production and consumption is indicated below
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 141
- -
-
-- -
-
-
Brief Project Profiles
Parameter Poultry
Meat Major Districts Remarks
Production (MT) 12000 Bhopal Jabalpur Indore Dewas
Net Available Production (MT) 11556 Harvest amp Post-harvest Loss of 37 for Poultry Meat
Consumption (MT) 49966 ---
Estimated Potential for Production (MT)
37966 (production is less than consumption)
68222 Deficit in current processing
There is no poultry meat processing unit in the state It may be because of non-availability of surplus
production and preference to unprocessed poultry meat from wet markets Therefore there is a need to take
steps towards increasing production of poultry meat in the state
68223 Increase in demand
As per NSSO data the per capita consumption of poultry meat in the state has increased by around 153 during
decade It shows the demand for poultry meat is expected to increase tremendously by 2023-24 on account of
increasing per capita consumption and increasing population
Particular
Current Demand 2010 11
(MT)
Current Production
2010 11 (MT)
Estimated Demand
Supply Gap 2010 11
(MT)
Estimated Demand by
2023 24
(MT)
Estimated Production by 2023 24
(MT)
Estimated Demand
Supply Gap 2023 24
(MT)
Poultry Meat 49966 12000 37966 249427 53481 195946
Source NSSO PwC Analysis
6823 Concept
68231 Number of societies co-operatives and Location
Though the forecasting of demand and supply based on decadal CAGR shows that there would be a deficit of
195946 MT of poultry meat in the state However it is found that the rate of consumption and production has
increased tremendously and thus we used the current level of consumption to calculate the demand and found
that there would be atleast around 45000 MT of deficit in the year 2023-24 Considering the output of 3000
MT per year it is estimated that there would be requirement of around 15 such societies co-operatives in order
to make Madhya Pradesh self-sustainable in terms of production of poultry meat
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 142
Brief Project Profiles
The proposed societies can be formed in the areas where there is need and opportunity to promote it The
guiding indicators for selection of such areas can be
Present poultry livestock
Low per capita income
Lack of other employment opportunities
Less developed districts
Higher women involvement
Proximity to consumption markets
Proximity to maize growing area etc
The indicative list of location consists of following districts
1) Shivpuri
2) Bhind
3) Morena
4) Datia
5) Tikamgarh
6) Chhatarpur
7) Panna
8) Damoh
9) Sagar
10) Jhabua
11) Alirajpur
12) Barwani
13) Harda
14) Betul
15) Chhindwara
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 143
Brief Project Profiles
68232 Proposed Activities
The project can be divided into the following major activities
1) Formation of poultry development societies or co-operatives by aggregating the farmers
2) Financial assistance for the establishment of poultry farms
Formation of Poultry Development Societies or Co-operatives
The societies or co-operatives can be formed in the project areas by bringing interested farmers (especially
women) together and helping them in registering the entity This task can be done by taking help of local NGOs
or any other related entities Alternatively government departments or agencies can be given the responsibility
The society co-operative will act as a mediator between government and its members The basic structure
would be similar to that of a producer company and it will undertake following major activities
Registering the member farmers
Providing technical support to member farmers
Providing inputs and veterinary services to its members
Aggregating and marketing of the produce
Financial Assistance for Establishment of Poultry Farms
Each society or co-operative will promote involve in promotion of poultry rearing activity by attracting
interested farmers It can be done by starting a suitable scheme or programme The member farmers will
undertake following activity
Creation of infrastructure (poultry shed)
Rearing of birds (500 birds per farm)
The creation of infrastructure and running the poultry farm would require certain amount of fund which will be
provided by society or co-operative in the form of subsidy or aid
683 Cost Estimates
The proposed project is targeted at 500 farmers per society or co-operative which is proposed to be
implemented in 3 years depending upon the target of number of member farmers as follows
1st year ndash 150 Farmers
2nd year ndash 150 Farmers
3rd year ndash 200 Farmers
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 144
Brief Project Profiles
An estimated cost required for the incorporation of a poultry development society or co-operative including
financial assistance to around 500 member farmers is around Rs 415 crores
Sr No
Requirement Unit
Amount
(Rs in
lakhs)
1st year
Amount
(Rs in
lakhs)
2nd year
Amount
(Rs in lakhs)
3rd year
150 Farmers +150 Farmers +200 Farmers
1 Formation of a society or co-
operative --- 050 --- ---
2
Operating Expenses
Office
Manpower
Consumables
--- 2500 2500 2500
3
Financial Assistance to Members Farmers
Creation of Infrastructure
Working Capital
Training and Capacity Building
Rs 55000farm
Rs 25bird
Rs500farmeryr
8250
1875
075
8250
1875
075
11000
2500
100
Sub-Total 12750 12700 16100
Total Cost (for 3 years project) 41550
684 Project Benefits Annual Revenue Streams and Sources
Expected turnover from one society co-operative of 500 farmers ndash Rs 2100 Lakh
Increase in income level of farmers
Increase in domestic production of poultry meat
Increase in economic activity
Increase in direct and indirect employment
685 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Sr No
Task Particulars To be Completed by
1 Mobilization of farmers Government Agency NGOs
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 145
Brief Project Profiles
2 Formation of society co-operative Government Agency NGOs
3 Financial assistance to society co-operative for first 3 years State Government
4 Creation of common infrastructure Farmers with the help of Society Co-
operative
5 Maintenance of facilities Farmers
6 Technical financial and marketing assistance to farmers Society Co-operative
The proposed project of formation of commercial poultry development societies co-operatives is proposed to
be completed within 4 years (by December 2017) However the time required for completion of project depends
on the inter-departmental procedures of government and various approvals
686 Risk
Ability of the state to provideallocate matching funds and co-ordinate the efforts of multiple agencies
Ability of the cluster based group of farmers to come together for a collective cause where difference of
opinion for arriving at common decision may arises
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 146
Brief Project Profiles
69 Strengthening of FPOs by facilitating the formation market linkages and capacity building
691 Context
It has been understood that most of the farmers lack the marketing skills for the agriculture produce which they
reap after the effort of more than six months Most of their effort is oriented towards the cultivation of crops
plant protection etc This situation is highly pronounced in case of small and marginal farmers Aggregation of
farmers on a common platform by forming a Farmers Producer Company comes as an answer to traditional
problem
The FPO not only helps the member farmers in selling their produce for a better pricing but also help them
procure the agri-inputs required at a lower price This is because the collective power and increased bargaining
power which is lacking in case of an individual farmer
Hence creating an awareness to form an FPO and strengthening the FPO is considered to be extremely
important activity for the government
692 Project
6921 Objectives
The main objective of the project is to promote the concept of FPO in the project area and help them establish
as a commercially viable producers company to undertake the product aggregation part as well as market
linkage part successfully These producers company shall be able to undertake various activities in collective
manner like bulk purchase of inputs delivery of these items to individual member farmers grading and sorting
activity before marketing of agricultural produce and first level processing required
The objectives of the project can be outlined as follows
With the help of NGOs or other agencies planning for the aggregation of farmers so that they
eventually form an FPO on cluster level and providing technical assistance to the FPO for the
registration of producer company accounts management and overall management
Training needs assessment on market linkages and agribusiness needs of selected FPOs and capacity
building of the FPO post assessment of the particular needs
Assisting FPO to identify the suitable common facility centres and prepare a business plan for the same
Assisting the FPOs to develop the market linkage with the processors exporters and other stakeholders
in the market
6922 Drivers
Formation of the Farmers producers company on a cluster based approach Identification
of potential cluster districts for the formation of Producer Company and bringing the farmers on a
common platform to adopt the idea of an FPO by creating awareness about the benefits of FPO
Assisting the capable group in preparation of bye laws and registration of FPO
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 147
Brief Project Profiles
Need for proper training and capacity building of FPOs
o Training Needs Assessment (TNA) on market linkages and agribusiness needs of selected FPOs
- Preparation of training module on concept of Farmers Common Facility Centres (CFCs)
operated by FPOs market linkage backward and forward linkage
o Identification amp Capacity Building of Community Resource Person (CRP) of FPO - Training of
CRP on book keeping cash flow and basic computer skills amp preparation of reports etc
Need for proper accounting system The FPOs are in need of assistance for collection of share
capital financial transactions memberrsquos contribution land requirement for setting up farmersrsquo common facility centres if any Also there is a need to identify FPO level activities and develop
accountability system
Need for business development plan Identification of business activities and prepare
commercially viable and bankable business plan - Implement business plan with the help of various
ongoing govt schemes like NABARDrsquos scheme NHM scheme or state government schemes
(development of common infrastructure warehousing space etc)
Need for market linkage development Assist FPOs to develop and strengthen the linkages for
marketing with other stakeholder like APMC MPSWC and other agencies like processors large
procurement agencies in the area exporters etc Exposure of member farmers to banks insurance
information logistic provider etc
Eg It is beneficial and important for grain producing farmers to be aware about Warehouse Receipt
based Finance Similarly it would be highly beneficial for farmers or FPOs producing fruits and
vegetables to know and develop linkages with exporters and direct retailers
6923 Concept
The project can be divided into the following 3 sub- projects-
1) Formation of FPO by aggregating the farmers on a cluster based approach
2) Financial assistance to FPOs for the establishment of Common Facility Centres amp Market linkage
3) Capacity Building of the FPO
693 Cost Estimates
6931 Estimated cost for incorporation of a producer company
An estimated cost required for the incorporation of a producer company with minimum mandatory authorised
capital of Rs 5 lakhs
Sr No
Requirement Type of Expense Amount (Rs)
1 Application for name of PC Fees 50000
2 Digital Signature Fees 260000
3 Stamp duty Memorandum of Association (MoA) 50000
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 148
- - -
Brief Project Profiles
Article of Association(AoA) 100000
4 Registrationfiling fees
Memorandum of Association (MoA) 1600000
Article of Association(AoA) 30000
Form-1 30000
Form-18 30000
Form-32 30000
5 Fees of CACS17 firm Consultancy Fees 1000000
6 Stamps cancellation Charge 30000
7 Affidavit expenses Fees of Notary 45000
Share Transfer Fees amp Processing Charge 500000
Total 3755000
Source ASA Fee of CA and CS is driven by market rate
6932 Estimated management and administration cost of a producer company (illustrative)
Sl
No Expenditure Heads
No
of
Units
Unit
Rate
(in Rs)
Total
Month
Total
Cost
(Rs)
Increment 10Year
Year 1 Year 2 Year 3
1 Salary
ManagerCEO 1 20000 12 240000 240000 264000 290400
Production Officer 1 15000 12 180000 180000 198000 217800
Accountant 1 6000 12 72000 72000 79200 87120
Marketing officer 1 15000 12 180000 180000 198000 217800
2 Travel
Salaries 3 1500 12 18000 18000 19800 21780
3 Office expenses
Office Rent 1 3000 12 36000 36000 39600 43560
Electricity 1 1000 12 12000 12000 13200 14520
Water 1 200 12 2400 2400 2640 2904
Telecommunication
(PhoneFax) 1 2000 12 24000 24000 26400 29040
Stationary - 1000 12 12000 12000 13200 14520
Cleaning 1 500 12 6000 6000 6600 7260
4 Meeting Expenses of
BoDGB 6 1000 6 6000 6000 6600 7260
5 License fees insurance
amp other statutory fees Lump sum 10000 10000 11000 12100
6 Other miscellaneous
expenses 1 500 12 6000 6000 6600 7260
Total 804400 804400 884840 973324
Grand Total 2662564
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 149
Brief Project Profiles
6933 Cost for training amp capacity building
This is an important aspect for the growth of the FPO and cannot be ignored The estimation of cost should be
based on the annual plan for capacity building including training and exposure visits
The requirement of capacity building inputs is again contextual however as per ASAs experience two formal
trainings and two exposure visits are required for the BoD in the first year which costs about Rs 1 Lakh The
trainings are conducted on the provisions in the act rules and regulations statutory compliances roles and
responsibilities of BoD and general body banking operations while the exposure visits are taken to the
successful FPOs where an interactive learning is facilitated
694 Project Benefits Annual Revenue Streams and Sources
Benefits from the project would be in terms of increase in farmerrsquos income and better value addition
Government support would be needed to implement the project
695 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Sr No
Task Particulars To be Completed by
1 Mobilization of farmers Government Agency NGOs
2 Formation of FPO Government Agency NGOs
3 Financial assistance to FPO for first 3 years State Government
4 Creation of common infrastructure FPO
5 Maintenance of facilities FPO
6 Technical financial and marketing assistance to farmers Government Agency NGOs
The project is proposed to be completed within 4 years (by December 2017) However the time required for
completion of project depends on the inter-departmental procedures of government and various approvals
696 Risk
Ability of the state to provideallocate matching funds and co-ordinate the efforts of multiple agencies
Ability of the cluster based group of farmers to come together for a collective cause where difference of
opinion for arriving at common decision may arises
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 150
Brief Project Profiles
610 Establishment of Food Technology institute at Indore
6101 Context
Availability of skilled manpower is one of the important factors which affect the development of any sector and
food processing is no exception to it In view of constantly evolving business models technology complexity
and regulation there is increased demand for food technocrats in the country However there is a lack of
institute in the Madhya Pradesh which offers food technology undergraduate course Therefore it is highly
recommended to establish an educational institute for skilled manpower development in the state
6102 Project
61021 Objectives amp Scope
Education and Professional Development
o To impart food science and technology education and prepare world class professionals to cater
the growing demand of talent
o To promote entrepreneurial development by providing technical support
Research and Development
o To develop and disseminate post-harvest management and processing technologies for
reducing losses to meet ever increasing demand of food
o To undertake research related to food science and technology with focus on finding solutions to
the local problems
Training and Consultancy Support
o To address the skill gap by providing trainings related to food processing
o To provide consultancy services to the local processors and entrepreneurs
Policy and Regulatory Support
o To assist state government in policy making for food safety and other related area
o To act as a centre for industry ndash academia interaction to find out feasible solutions for local
issues
o To carry out the food testing activity to support the food safety and to support the export of
processed foods
61022 Drivers
Due to increase in income level of people changing lifestyle and awareness there is increase in demand for the
processed food products and thus increase in food processing activity It is going to translate into increased
demand for the food technologists According to recent report3 of National Skill Development Corporation
3 Human Resource and Skill Requirements in the Food Processing Sector (2022) ndash A Report
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 151
Brief Project Profiles
(NSDC) the incremental human resource requirement in India would be around 71 till 2022 It underlines
the need for establishment of institute imparting food science and technological education in the state
Key demand drivers are
Requirement of skilled manpower
Requirement of research cum training institute
61023 Concept
Establish food technology institute at Indore under Rajmata Vijayaraje Scindia Krishi Vishwa Vidyalaya
(RVSKVV) Gwalior which will offer B Tech (Food Technology) degree
The institute will primarily be involved in imparting technical education in the field of food science and
technology It will help to address the skill gap by providing food technocrats to the industry and help
developing budding entrepreneurs Apart from this the institute would also work in the area of research and
development with focus on local needs
The project location is proposed to be Indore because of following reasons
Economic hub of Madhya Pradesh
Connectivity to all major cities and states
Substantial food processing activity in the division
Proximity to other research institutes
Proximity to industry associations
Apart from above nearby area of Indore will DMIC (Delhi Mumbai Industrial Corridor) influence area where
economic and food processing activity is going to increase by many folds in near future Therefore there will be
huge demand for food technology graduates in the state
The proposed structure of the course is as follows
Name of Degree Programme B Tech (Food Technology)
Duration 4 years
Eligibility XII (Science) standard pass with Physics Chemistry Biology Mathematics and English
Intake capacity per year 40
Instruction system Semester
Departments 1) Food Science and Technology
2) Food Engineering
3) Food Chemistry and Nutrition
4) Food and Industrial Microbiology
5) Food Trade and Business Management
Total number of credits 180
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 152
Brief Project Profiles
6103 Cost Estimates
The most important requirement for establishing any institute is land The proposed institute will require 50
acres It is considered that government will allot the required land as per specifications of ICAR and state
agricultural university Therefore the estimated cost described below excludes the land cost The required cost
for establishment of food technology institute is around Rs 4756 crore with an operational expenditure of
around Rs 270 crore for first year
61031 Non-recurring Expenditure
Sr No
Particulars Units Amount
(in Rs Lakhs)
1 Building (ready to use form) ~ 114000 ft2 342000
2 Furniture --- 66500
3 Ancillaries (Water Power Back-up STP) --- 40000
4 Equipments (for 5 departmental labs) --- 8500
5
Pilot Plant
(Bakery Unit Fruit processing Plant Bottling Plant Canning Line Potato Wafer Plant Papad Making Machine Noodle Making Machine Dal Mill Dairy Equipments Spices Processing Plant Spray Drying Plant Refrigeration Plant Boiler and other accessories)
1 each 12500
6 Computers and peripherals ~ 65 2520
7 Books (Reference Books Journals etc) --- 2000
8 Vehicles (eg Jeep SUMO) 2 1600
Total 475620
61032 Recurring Expenditure
The recurring expenditure includes pay and allowances of teaching and non-teaching staff maintenance of
infrastructure utilities and consumables such as water power chemicals fuel etc and the contingency fund
Please note that the recurring expenditure will increase over time due increase in the pay and allowances
consumablersquos cost The recurring expenditure for the first year is detailed below
Sr No
Particulars Units Amount
(in Rs Lakhs)
1 Manpower Cost 48 17750
2 Maintenance (1 of infrastructure cost) --- 4756
3 Utilities and Consumables --- 2000
4 Contingency 10 --- 2450
Total 26956
The institute will require teaching staff of 23 qualified faculties for 5 different departments along with non-
teaching staff of 25
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 153
Brief Project Profiles
6104 Annual Revenue Streams and Sources
The proposed food technology institute will be government aided and thus would not be considered as a mean
of revenue earning However as time passes government can consider the option of making this course
institute self-funded in which case the fees for course may have to increase to raise the fund
The primary aim of establishment of food technology institute is to provide skilled manpower to the food
industry research bodies food safety and quality laboratories and various government departments
authorities Apart from it the institute will be used for training the government officials industry people
entrepreneurs and even farmers In such cases institute can generate the revenue by charging appropriate
charges
6105 Implementation Structure
The project of establishing the food technology institute at Indore is proposed to be completed within 35 years
(by June 2017) However the time required for completion of project depends on the inter-departmental
procedures of government and various approvals The tentative implementation plan is as follows
Sr No
Tasks To be
Completed by
1 Seeking approval from various state government authorities committees February 2014
2 Submission of proposal and seeking approval from ICAR and concerned authorities May 2014
3 Appointment of consultant for preparation of DPR June 2014
4 Completion of DPR December 2014
5 Land allotment for institute January 2015
6 Appointment of contractor for construction of institute March 2015
7 Appointment of contractor for erection and commissioning of pilot plant and other laboratories
October 2016
8 Erection and commissioning of building and all other facilities December 2016
9 Appointment of teaching and non-teaching staff December 2016
10 Erection of pilot plant and commissioning of all equipments March 2017
11 Induction of first batch of B Tech (Food Tech) course June 2017
Total time required till induction of first batch start of institute 42 months
6106 Risk
The proposed project is at the conceptual stage and the detailed study (DPR) is required for financial
closure There may be escalation in the cost of project due to delay in finalizing this concept
Ability of the state to provideallocate matching funds and co-ordinate the efforts of multiple agencies
The regulations pertaining to this project which are not in control of state government can change in course of the project and it can have a varied range of impact
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 154
Brief Project Profiles
This page in intentionally left blank
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 155
This document has been prepared solely for Department of Horticulture and Farm Forestry Govt of Madhya Pradesh being the express addressee to this document PwC does not accept or assume any liability responsibility or duty of care for any use of or reliance on this document by anyone other than (i) Department of Horticulture and Farm Forestry Govt of Madhya Pradesh to the extent agreed in the relevant contract for the matter to which this document relates (if any) or (ii) as expressly agreed by PwC at its sole discretion in writing in advance
This publication (and any extract from it) may not be copied paraphrased reproduced or distributed in any manner or form whether by photocopying electronically by internet within another document or otherwise without the prior written permission of PwC Further any quotation citation or attribution of this publication or any extract from it is strictly prohibited without PwCrsquos prior written permission
copy 2014 PricewaterhouseCoopers Private Limited All rights reserved In this document ldquoPwCrdquo refers to PricewaterhouseCoopers Private Limited (a limited liability company in India) which is a member firm of PricewaterhouseCoopers International Limited each member firm of which is a separate legal entity
Table of Contents
Table of contents
Executive Summary 9
1 Introduction 17
2 Situational Analysis 19
21 Demand-Supply Scenario 20
22 Potential 24
221 Theoretical Processing Potential 24
222 Prioritization of Commodities Crops Sub-sector 27
23 Future processing requirement 34
231 Current level of processing 34
232 Goals targets for future 36
3 Vision 41
31 Vision Statement 41
32 Mission Statement 41
33 Focus areas 41
4 Strategy and Plan of Action
41 Gap analysis of current issues 43
411 Policy and Regulatory Issues 46
412 Infrastructure Issues 66
413 Service Issues 68
42 Areas of Intervention and Suggestions 70
43 Implementation Road Map 72
5 Proposed Projects
51 Project Prioritization Model 79
511 Based on focus areas (key crops and livestock produce) 80
512 Based on (aimed at) addressing constraints and barriers 81
513 Project Evaluation Matrix 84
52 Key Proposed Projects
6 Brief Project Profiles
61 Development of pulses processing cluster in Sagar district 87
611 Context 87
612 Project 87
613 Cost Estimates 91
614 Annual Revenue Streams and Sources Project Benefits 92
615 Implementation Structure 92
43
79
86
87
92
Table of Contents
616 Risk
62 Development of wheat processing cluster at Sehore 95
621 Context 95
622 Project 95
623 Cost Estimates 98
624 Annual Revenue Streams and Sources Project Benefits 99
625 Implementation Structure 99
626 Risk 100
63 Development of paddy processing cluster at Satna 101
631 Context 101
632 Project 101
633 Cost Estimates 104
634 Annual Revenue Streams and Sources Project Benefits 105
635 Implementation Structure 105
636 Risk 106
64 Integrated fruits and vegetable processing facility at Ratlam on PPP model 107
641 Context 107
642 Project 107
643 Cost Estimates 112
644 Annual Revenue Streams and Sources 114
645 Implementation Structure 114
646 Risk 115
65 Vegetable dehydration facility at Neemuch on PPP model 117
651 Context 117
652 Project 117
653 Cost Estimates 120
654 Annual Revenue Streams and Sources 122
655 Implementation Structure 122
656 Risk 123
66 Establishment of modern slaughterhouses on PPP model 125
661 Context 125
662 Project 125
663 Cost Estimates 128
664 Annual Revenue Streams and Sources 128
665 Implementation Structure 128
666 Risk 129
67 Development up-gradation of marketing facilities of the APMCrsquos 131
671 Context 131
672 Project 131
Table of Contents
673 Implementation Structure 133
674 Cost Estimates 134
675 Project Benefits 135
676 Indicative Project Profile for a Model APMC 135
68 Formation of commercial poultry development societies co-operatives 141
681 Context 141
682 Project 141
683 Cost Estimates 144
684 Project Benefits Annual Revenue Streams and Sources 145
685 Implementation Structure 145
686 Risk 146
69 Strengthening of FPOs by facilitating the formation market linkages and capacity building 147
691 Context 147
692 Project 147
693 Cost Estimates 148
694 Project Benefits Annual Revenue Streams and Sources 150
695 Implementation Structure 150
696 Risk 150
610 Establishment of Food Technology institute at Indore 151
6101 Context 151
6102 Project 151
6103 Cost Estimates 153
6104 Annual Revenue Streams and Sources 154
6105 Implementation Structure 154
6106 Risk 154
Table of Contents
Executive Summary
Executive Summary
The progress of agriculture sector in Madhya Pradesh in last couple of years has been impressive where growth
rate was about 18 and contribution of agriculture sector was about 198 in the state economy The state is
fourth largest producer of agricultural produce in India Madhya Pradesh is among the leading producers of
oilseeds pulses spices and horticultural produce In addition the state is rich in livestock resources The agro-
climatic attributes and variety of soils for agriculture production in the state makes it a potential agricultural
production hub of the country This diverse basket of agricultural raw material base and agro-climatic
attributes provides the requisite platform for the state to leverage upon for development of a vibrant food
processing industry
The food processing sector can become important link between two main sectors of the state economy
agriculture and industry This sector can address the major challenges in agriculture such as post-harvest
losses lack of marketing options amp low income of farmers along with providing employment opportunities to
rural population With a view to leverage this potential to augur inclusive growth the Government of Madhya
Pradesh decided to develop a vision document for development of food processing sector in the state
The primary objective of promoting food processing sector is to achieve the overall inclusive growth through
Impetus to rural and thus to state economy
Better benefits to farmers through better demand and price to their produce
Creating linkages between farmers and different stakeholders of value chain
Attracting private sector investment in the state
In order to achieve these objectives and desired outcomes it is important to optimize the use of available
resources and thus necessitates answering the basic questions such as
What to process Focus Crops Commodities and Livestock
Produce
How much and when to be processed Year wise quantity of commodities produce to
be processed
Where to process Suitable Places for development of processing
facilities
While developing a vision or roadmap for development of food processing sector in the state and action plan
thereof the efforts were made to get the answers to these questions
Prioritization of crops commodities and livestock produce
The screening of the major commodities crops sub-sectors in the food processing sector was done based on
three major parameters viz
1 Importance to Economy (state)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 9
Executive Summary
2 Attractiveness of the CommodityCropSub-sector for Undertaking Development
3 Competitive Advantage offered by the CommodityCropSub-sector
For each of the above parameters key indicators were carefully identified which enabled objective screening of
the major cropssubsectors These parameters and indicators assisted in taking a holistic screening of the major
cropssubsectors for prioritizing focus in vision development for food processing in Madhya Pradesh It is
imperative that the development of the food processing sector will need active participation and partnership
between public and the private sector in sub-sectors of food processing having supply strength ease of
operations and consumer demand Therefore the screening parameters and associated indicators are taken into
account considering the perspective amp areas of importance for the public sector (such as importance to economy
indicators and potential for employment generation) and the private sector (such as attractiveness and
competitive advantage indicators) besides looking at consumer demandacceptance
The major crops sub-sectors selected for review and prioritization The overall ranking prioritization of
crops commodities sub-sectors based on above criteria are as follows
Major Commodities Crops Group Category Rank
Gram Pulses 1
Wheat Cereals 2
Milk Livestock Produce 3
Soyabean Oilseeds 4
Rice Cereals 5
Orange Fruits 6
Onion Vegetables
7
Tomato 8
Garlic Spices 9
Green Peas Vegetables 10
Papaya Fruits 11
Poultry Meat Livestock Produce 12
Banana Fruits 13
Potato Vegetables
14
Mustard 15
Meat other than Poultry Livestock Produce 16
Pigeon Pea (Tur) Pulses 17
Maize Cereals 18
Chillies Spices
19
Coriander 20
Guava Fruits
21
Mango 22
Eggs Livestock Produce 23
Sorghum Cereals 24
Lentil (Masoor) Pulses 25
Groundnut Oilseeds 26
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 10
--
-
-
Executive Summary
Future processing requirement
The processing requirement by 2023-24 across commodities or livestock produce depends on
Increase in Production Level
Increase in Consumption Level (both Processed and Unprocessed)
Current Processing Capacity
In order to calculate future processing requirement the growth in production and per capita consumption
during last decade (from 2009-10 to 2011-12) was considered The cumulative current amp future (2023-24)
processing capacity requirement in Madhya Pradesh are as follows
Sr No
Group Sub
Sector
Commodity Produce
Current Processing
Capacity (2011 12) (MT)
Estimated Processing Capacity
Requirement by 2023 24 (MT)
Min Processing Capacity Addition
Required by 2023 24 over Current
Capacity (MT)
1
Cereals
Rice 410340 777972 367632
2 Wheat 3304922 4456812 1151890
3 Maize 46400 -- - -- -
4 Sorghum -- - -- - -- -
5
Oilseeds
Soyabean 8504654 880753 -- -
6 Mustard 310800 462037 151237
7 Groundnut -- - 5001 5001
8
Livestock Produce
Milk 968543 1127365 158821
9 Eggs (Nos) -- - -- - -- -
10 Poultry Meat -- - -- - -- -
11 Other Meat -- - -- - -- -
12 Fish -- - -- - -- -
13
Pulses
Gram 389638 451144 61506
14 Pigeon Pea (Tur)
30559 317316 286757
15 Lentil (Masoor) 20091 41170 21079
16
Fruits
Mango 7858 28565 20707
17 Guava 1045 7206 6161
18 Orange 39 7206 7167
19 Papaya 68 68 -- -
20 Banana 182 182 -- -
21
Vegetables
Green Peas 2390 2390 -- -
22 Tomato 8002 42231 34229
23 Onion 6417 6417 -- -
24 Potato 27213 667560 640347
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 11
--
-
-
Executive Summary
Sr No
Group Sub
Sector
Commodity Produce
Current Processing
Capacity (2011 12) (MT)
Estimated Processing Capacity
Requirement by 2023 24 (MT)
Min Processing Capacity Addition
Required by 2023 24 over Current
Capacity (MT)
25 Chillies 1069 1069 -- -
26 Spices Garlic 6417 6417 -- -
27 Coriander 3208 3208 -- -
due to unavailability of processed consumption data as present processing capacity is more than consumption in 2023-24
Gap analysis of the current issues existing across agriculture value chain
The gap analysis and identification of current issues in food processing sector was done by both primary survey
and secondary research methods The primary survey involved consultation with stakeholders and secondary
survey involved comparing and benchmarking in certain area such as policies taxation and other initiatives
across leading states of the country
Based on diagnostic report the identified gaps are categorized into following heads
Policy and Regulatory
Infrastructure
Services
The issues and concerns raised by relevant stakeholders were categorized under above mentioned heads Most
of them were policy and regulation related issues followed by infrastructure and marketing of agriculture
produce The prevalent issues across agriculture value chain in the state and possible solutions thereof are as
follows
Sr No
Area of Intervention
Interventions Required
Suggestions
1 Policy and Regulatory
Marketing Reforms
Increasing Farmer-Market Linkages
Increasing Processing Activity
Rationalized Taxation
Industrial Policy Changes
Improving Investment Facilitation Governance
Rationalize market fee rates at par with competing states atleast for some commodities such as soyabean wheat rice (detailed study is required)
Abolish levy of market fee on direct marketing of produce to promote farmer-processor linkages
Abolish levy of market fee on contract farming transactions to promote farmer-processor linkages
Abolish levy of market fee on export of commodities (especially wheat rice gram)
Promote establishment of consumer-farmer markets for direct marketing of perishables (fruit and vegetables)
Prepare model contract farming agreements which would become guidelines for farmers and contractor to operate smoothly
Empower farmer producer organizations by promoting formation financial assistance and capacity building to strengthen farmer to market linkages without any third party intervention
Promote formation of poultry development societies co-operatives
Rationalize entry tax rates for some of the categories eg soya based processed products pulses and pulses products wheat products processed products from rice processed products from fruits and vegetables milk
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 12
Executive Summary
Sr No
Area of Intervention
Interventions Required
Suggestions
products spices
Categorize some of the processed food products in VAT schedules in order to make favourable taxation environment for food industry eg fruit and vegetable products spices milk products value added products from soyabean (other than oil and DOC) wheat based tertiary processed products
Exclude soyabean from biodiversity act
Exclude slaughterhouses and meat based processing industries from ineligible industry list of Industrial Promotion Policy
Promote Public-Private Partnership (PPP) mode in following o Fruit and Vegetable Processing o Commercial Poultry Development o Modern Slaughterhouses
Establish strict timelines and actions regarding usage of land allotted for industries
Develop single window clearance system for status tracking and monitoring mechanisms to measure progress with defined accountability and time bound service eg Maha eBiz an online single window application scrutiny and approval portal of Maharashtra Industrial Development Corporation Single window Clearance of Gujarat industrial development Corporation (GIDC)
Reduce simplify and digitize the procedures to bring in greater speed and responsiveness in application scrutiny and approval to set-up an industry in the state
2 Infrastructure
Development of enabling infrastructur e to increase processing activities
Undertake regulated market infrastructure upgradation project where basic infrastructure grading sorting and other facilities would be created andor upgraded
Promote Public-Private Partnership (PPP) in agricultural markets with respect to financing construction operation and management
Undertake development of cluster based processing of specific produce o Gram and other pulses o Wheat o Paddy Rice
Promote establishment of research and development and quality and testing laboratories
Develop feeder roads in rural areas connecting it to major mandi locations
3 Services
Marketing Support
Extension Services
Skill Development
Promote the branding of commodities or produce with high competitive advantage such as wheat basmati rice gram (dollar chana) orange guava aonla pea and garlic eg brands developed by Ministry of Agriculture Govt of Malaysia such as Malaysiarsquos Best Malaysian Farm Accreditation Scheme (SALM) Malaysian Organic Scheme (SOM) etc
Promote Public-Private Partnership (PPP) in extension services
Establish institute imparting education and research in food technology
Introduce skill development courses
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 13
Executive Summary
The clarity on what to process (prioritization of crops) how much amp when to be processed (future processing
requirement) along with the possible solutions for the current issues concerns across value chain formed a
basis to set the future processing targets and vision for the next 10 years
Vision Statement
To become favourable and leading food processing destination in the country and to increase agri-
business activity in the state by increasing the level of processing of
cereals and pulses from 20 to 25
horticultural produce (fruits vegetables and spices) from 07 to 2 and
livestock produce from 12 to 24
by 2024
Mission Statement
Tap production strength and locational advantage with an entrepreneurial touch for better and sustainable
agricultural production and processing
Focus Areas
To accomplish the vision and the mission of the food processing sector in the State highest priority is given to
farmers and processors and entire strategy is based on lsquofarmers and processorsrsquo
State government is determined to continuously strive hard to transform the existing food processing
environment into a vibrant food processing environment It would concentrate on the following key areas
Promote processing cluster formation to improve farmer income and processing capacity in the state
Promote private sector participation through development of processing facilities in PPP mode
Promote and assist formation of cooperatives and societies to increase aggregation of produce and
farmer income thereof
Promote development up-gradation of marketing infrastructure to assist in better price realization to
farmers and ensuring better raw material availability to processors
Address skill gaps through establishing education institutes imparting education and research and
enhance human resource befitting global competition
Key Proposed Projects to achieve the lsquoVision 2024rsquo
Based on focus areas and crops and project prioritization model key projects were short-listed for the
development of food processing sector in the state While short-listing them the conscious effort was made to
identify key areas functions components of value chain which needs to be developed that would have
maximum impact on the respective value chain sub-sector and ultimately food processing as a whole
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 14
Executive Summary
Accordingly the four themes which are most important to strengthen the sector as a whole in the state were
identified and ten key projects covering these themes were proposed These key projects are
1 Processing Capacity Enhancement
a Development of pulses processing cluster in Sagar district
b Development of wheat processing cluster in Sehore district
c Development of paddy processing cluster in Satna district
d Establishment of integrated fruit and vegetable processing facility at Ratlam on PPP model
e Establishment of vegetable dehydration facility at Neemuch on PPP model
f Establishment of modern slaughterhouses on PPP model
2 Marketing Infrastructure Development
a Development up-gradation of marketing facilities of the APMCrsquos
3 Farmer Linkages and Empowerment
a Formation of commercial poultry development societies co-operatives
b Strengthening of FPOs by facilitating the formation market linkages and capacity building
4 Human Resource Development
a Establishment of Food Technology institute at Indore
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 15
Executive Summary
This page is intentionally left blank
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 16
Introduction
1 Introduction
The food processing industry is a key driver to growth of the rural economies On one hand it facilitates in
increasing marketing options reducing post-harvest loss and increasing incomes at the farmer level while on
the other hand it has tremendous income and employment generation potential for the rural poor in general
and for women in particular Given this innate potential to auger inclusive growth the Government of Madhya
Pradesh is keenly focused on identifying opportunities strategies and critical actions that need to be taken to
accelerate investment in and growth of the food processing sector in the state
Madhya Pradesh is the fourth largest producer of agriculture produce in India The state ranks first in the
production of Soyabean Gram Oilseeds and Pulses It is one of the major producers of horticultural produce
such as Orange Onion Banana Potato and Tomato Madhya Pradesh is also among the leading producers of
spice crops such as Garlic Coriander and Chilies In addition the state has a wealth of livestock resources The
agro-climatic attributes and variety of soils for agriculture production in the state makes it a potential
agricultural production hub of the country This diverse basket of agricultural raw material base and agro-
climatic attributes provides the requisite platform for the state to leverage upon for the development of a
vibrant food processing sector
The agro-climatic attributes and variety of soils for agriculture production in the state makes it a potential
production hub This diverse basket of agricultural raw material base and agro-climatic attributes provides the
requisite platform for the state to leverage on for development of a vibrant food processing sector
In addition to the supply strengths Madhya Pradesh could become a preferred investment destination due to
its strategic central location availability of resources and infrastructure The USPrsquos of Madhya Pradesh are
Access to all major Indian states with logistical advantage
Separate waste land policy
Enough scope for enhancement of agricultural productivity by using hybrid seeds and modern farming
techniques
Given these strategic advantages the food processing sector is in its log phase of growth and development A
review of the current scenario of the sector in MP indicates that
Madhya Pradesh is among the leading producers of agricultural horticultural and livestock produce
Therefore it has abundant availability of raw material for processing
Level of processing is comparatively low due to lack of suitable infrastructure in terms of post-harvest
management storage warehousing and other physical infrastructure
The linkage between farmers and subsequent value chain actors such as processors retailers RampD
institutions is currently weak
However government initiatives to promote this sector have shown results over the last decade
The department is making conscious efforts to improve productivity and efficiency across the supply chain The
state government through different departments has various schemes aimed at improving efficiencies across
various supply chain actors with the objective of promoting the horticultural sector in specific and food
processing sector in general
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 17
Introduction
The State Government and the Horticulture Department is in the process of creating an environment for
sustainable development of the Food Processing Industry in the state Further they are open to new and
innovative ideas and are ready to pilot test these ideas for bringing about this change in a radical way
In this context the Department of Horticulture and Farm forestry has decided to prepare a vision document in
order to strategize the investment in food processing industry
Department has engaged PricewaterhouseCoopers Pvt Ltd (ldquoPwCrdquo) to provide consultancy services in the
preparation of ldquoVision document for Food Processing in Madhya Pradeshrdquo
The assignment involves a diagnostic review of the state in food processing sector and formulation of goals that
would translate into the vision for the development of food processing sector in Madhya Pradesh over the next
10 years It also includes designing a strategy and plan of action for the holistic development of food processing
sector
This vision document is the third and final deliverable of the assignment accorded to PwC It is based on
diagnostic review of food processing sector in the state where information was collected through intensive
primary surveys and stake holder consultation and supported by exhaustive desk research of various documents
available in the public domain and made available to PwC by the Department of Horticulture and Farm
Forestry
This report summarizes the strategy and action plan to develop food processing sector in the state with current
status future potential for processing across the sub-sectors along with their prioritization and prevalent issues
constraints faced by stakeholders and profiles of ten important projects which state government may
undertake to develop this sector
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 18
-
Situational Analysis
2 Situational Analysis
The food processing is a large sector which comprises of different sub0-sectors such as fruit and vegetables
cereals pulses oilseeds milk meat and poultry fish and consumer foods (including beverages) Therefore it
becomes important to study underlying factors across these sub-sectors Most of these factors across different
commodities or agricultural and livestock produce were studied during diagnostic review stage the emphasis
was given on projection of current scenario for future requirement
While doing so systematic analysis of important parameters was done and they were categorized in seven major
categories as shown below
Fruits Vegetables
amp Spices
Food Processing
Sector
Confectionary Pacakaged
Consumer Foods amp Beverages
Grains
Pulses amp Oilseeds
Dairy
Meat amp Poultry
Fish
bullDenotes supply side for the sector Production
bullDenotes demand side of the sector
Consumption
bullDenotes potential raw material availability and priority for Surplus Potential processing
bullDenotes current processing Current capacitry and level of processing Processing
bullDenotes requirement of processing to become self sufficient
Targets
In order to analyse current scenario of food processing sector following steps were followed which are
described in this section in detail
Demand Supply Scenario
Potential for Processing
Future Processing Requirement
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 19
Situational Analysis
21 Demand-Supply Scenario
It is important to consider the consumer preferences and the pattern of changes over the years while estimating
the potential for processing of a particular commodity The demand for a particular commodity is one of the
indicators of consumer preference and it depicts the possibility of growth of the activities such as production
and processing related to that particular commodity
Here the demand for a particular commodity is calculated by using recent consumption data compiled by
NSSO (National Sample Survey Organization) during 66th round in the year of 2009-10 The quantity wise per
capita consumption figures across the commodities are used The consumption of processed value added
products is converted into the equivalent basic constituent commodity in order to arrive at a raw material
consumption to facilitate the comparison with other parameters such as production which will further help to
estimate the potential Furthermore the consumption is categorized in the form of primary (or unprocessed)
secondary and tertiary processed products Table 1 depicts the consumption quantities of different
commodities
Table 1 Per capita consumption of different commodities in Madhya Pradesh
Commodity Category
Per capita consumption in the form of
Unprocessed Primary processed products
(Kgmonth)
Secondary processed products (Kgmonth)
Tertiary processed products (Kgmonth)
Rural Urban Rural Urban Rural Urban
Wheat 8068 7271 0256 0770
Rice 2130 1720 0045 0160
Maize 0599 0043
Sorghum 0274 0048
Soyabean 0091^ 0132^
Mustard 0155^ 0145^
Groundnut 0004^ 0033^
Gram 0045 0024 0130 0113 0108 0154
Pigeon Pea (Tur) 0344 0511
Lentil (Masoor) 0083 0079
Major Fruits 0830 1477 0005 0017
Major Vegetables 2983 3459 0009 0044
Major Spices 0189 0223
Milk 3999 4814 0079 0075
Eggs (Nosmonth) 0673 1333
Poultry Meat 0051 0074
Meat excluding poultry 0059 0095
Fish 0088 0043
Source NSSO 66th Round (2009-10) PwC Analysis
(includes Orange Guava Papaya Banana and Mango includes Peas Onion Potato and Tomato includes Garlic Coriander and
Chilli ^in the form of oil)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 20
Situational Analysis
Figure 1 Demand and Supply of major commodities in Madhya Pradesh (2011-12)
MT
15000000
12703200
12000000
71
833
78
37
478
55
894
68
2486
07 18
239
59
81
490
00
62
806
00
32
903
00
22
273
00
Wheat Milk Soyabean Gram Rice
9000000
6000000
3000000
0
Demand (MT) Supply (MT)
6549
02
11
680
68
5375
80
5953
07
3879
93
1326
24
7451
70
577
81
1842
99
19
574
91
18
166
84
13
791
74
13
495
88
12
874
00
8696
00
7981
00
6474
86
6089
00
0
500000
1000000
1500000
2000000
2500000
Mt
or
Th
ousands
Onion Potato Banana Tomato Maize Mustard Eggs Orange Sorghum
Demand (MT or Thousands) Supply (MT or Thousands)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 21
Situational Analysis
500000
452207 614
99
104
65
3401
66
1034
17
557
35
947
40
711
51
974
34
843
71
340
29
658
31
600
65
499
66
3446
00
3342
00
2749
04
2700
00
2553
04
2300
00
1750
71
935
70
820
00
754
04
250
00
120
00
0
100000
200000
300000
400000
MT
Demand (MT) Supply (MT)
Source Department of Agriculture and Cooperation Govt of India NSSO 66th Round PwC analysis
From above figures it is evident that the state is self-sufficient in terms of catering the demand for most of the
commodities categories However in case of Pigeon Pea (Tur) Poultry Meat and Meat other than poultry meat
the state is not self-sufficient to cater the demand for these commodities categories Therefore there is
potential for production of poultry meat (poultry raring) and meat other than poultry (slaughtering) more than
their processing as the consumption across these categories is mostly in the unprocessed form eg the live
wet market share of poultry meat and meat other than poultry is more than that of processed form Whereas in
case of Pigeon Pea (Tur) there is both production as well as processing potential as the whole consumption of
Pigeon Pea is in the form of splits (dal) which requires secondary processing The Table 2 shows the type of
potential (production processing or both) across all major commodities categories based on demand-supply
scenario only Whereas the detailed quantity wise processing potential across these commodities categories is
discussed in section 22
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 22
-
Situational Analysis
Table 2 Type of potential based on Demand-Supply scenario of commodities (2011-12)
Sr No
Group Commodity Type of Potential based on Demand Supply
scenario
1
Cereals
Rice Possibility of Processing Potential
2 Wheat Possibility of Processing Potential
3 Maize Possibility of Processing Potential
4 Sorghum Possibility of Processing Potential
5
Oilseeds
Soyabean Possibility of Processing Potential
6 Mustard Possibility of Processing Potential
7 Groundnut Possibility of Processing Potential
8
Livestock Produce
Milk Possibility of Processing Potential
9 Eggs Possibility of Processing Potential
10 Poultry Meat Production Potential (Poultry Raring)
11 Meat other than poultry Production Potential (Slaughtering)
12 Fish Possibility of Processing Potential
13
Pulses
Gram Possibility of Processing Potential
14 Pigeon Pea (Tur) Production amp Possibility of Processing Potential
15 Lentil (Masoor) Possibility of Processing Potential
16
Fruits
Mango Possibility of Processing Potential
17 Guava Possibility of Processing Potential
18 Orange Possibility of Processing Potential
19 Papaya Possibility of Processing Potential
20 Banana Possibility of Processing Potential
21
Vegetables
Green Peas Possibility of Processing Potential
22 Tomato Possibility of Processing Potential
23 Onion Possibility of Processing Potential
24 Potato Possibility of Processing Potential
25
Spices
Chillies Possibility of Processing Potential
26 Garlic Possibility of Processing Potential
27 Coriander Possibility of Processing Potential
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 23
Situational Analysis
22 Potential
221 Theoretical Processing Potential
The demand-supply scenario gave the broad picture of possibility of processing potential of each commodity
However it is merely the difference between production and consumption (surplus) of a commodity The
present processing capacity in the state is another major factor which uses this surplus and thus decides the
possibility of accommodating new processing units in the state
Moreover there are different factors such as processing requirement (100 in case of oilseeds and some of the
pulses) post-harvest losses trading business varieties available etc which decides the suitability and need of
raw material for processing Therefore it is important to consider these all factors while calculating the
theoretical processing potential of a commodity In other words it is important to estimate the potential
suitable raw material availability in the state and to decide on the achievable targets for future
So based on current production consumption harvest amp post-harvest losses and current processing capacity
in the state the potential raw material available for processing is calculated While doing so following
assumptions points were considered
1 The net minimum available production of commodities and livestock produce is calculated by deducting the harvest amp post-harvest losses1 from production figures In case the post-harvest losses figures which are available in the form of a range the upper limit is considered in order to get net minimum raw material availability for consumption
2 The demandconsumption for particular commodity and livestock products in Madhya Pradesh is calculated using available per capita consumption figures from recent NSSO reports The quantity of value added products consumed is converted into the equivalent basic constituent commodities and livestock produce
3 The present organized processing capacity is taken in the form of commodity and livestock produce equivalent to its original form These processing facilities are assumed to be working at 70 utilization Also it is assumed that Small Scale Industries (SSIs) contributes 40 of the total value addition and thus to processing capacity Due to unavailability of data present processing capacity in unorganized sector is not considered
4 In order to negate the effect of raw material going out and coming into the state it is assumed that the raw material available in the state is used by the local industry and the unmet demand of raw material by local industry is catered by raw material procured from the neighbouring or other states
5 It is assumed that the locally (within the state) produced value added products first cater to the demand within the state
6 It is assumed that the local demand for processed products should be first satisfied by local industry 7 The present gap of demand and supply of each commodity is used for calculating the theoretical
potential of raw material that can be converted into different products by processing 8 In order to compare the potential of processing and value addition the commodities and livestock
products are converted in the form of value using farm gate or mandi prices
The theoretical processing potential based on above rationale and assumptions is shown in Table 3
1 Devised by Central Institute of Post-Harvest Engineering amp Technology (CIPHET) in the report on ldquoESTIMATION OF HARVEST AND POST HARVEST LOSSES OF MAJOR CROPS AND LIVESTOCK PRODUCE IN INDIArdquo a comprehensive study instituted by ICAR undertaken by AICRP on PHT on national level and submitted to the Parliamentary Standing Committee on Agriculture (PSCA) in September 2010
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 24
-
Situational Analysis
Table 3 Estimated theoretical processing potential of different commodities in Madhya Pradesh (2011-12)
Sr No
Group Commodity Production
(MT or Nos)
Harvest amp Post
harvest Losses
(MT or Nos)
Net Available
Production
(MT or Nos)
Consumption
(MT or Nos)
Present Processing
Capacity
(MT or Nos)
Percentage of Processing Required
before Consumption
Production Potential
(MT or Nos)
Processing Potential
(MT or Nos)
1
Cereals
Rice 2227300 133638 2093662 1823959 410340 100 --- 1683322
2 Wheat 12703200 762192 11941008 7183378 3304922 --- --- 1799331
3 Maize 1287400 77244 1210156 387993 46400 --- --- 775763
4 Sorghum 608900 36534 572366 184299 0 --- --- 388067
5
Oilseeds
Soyabean 6280600 376836 5903764 447341 8504654 100 --- ---
6 Mustard 869600 52176 817424 331561 310800 100 --- 506624
7 Groundnut 344600 20676 323924 26164 0 100 --- 323924
8
Livestock Produce
Milk 8149000 65192 8083808 3860291 968543 --- --- 3324869
9 Eggs (Nos) 798100000 29529700 768570300 745170490 0 --- --- 23399810
10 Poultry Meat 12000 444 11556 49966 0 --- 38410 ---
11 Meat other than poultry 25000 575 24425 60065 0 --- 35640 ---
12 Fish 75404 5203 70201 65831 0 --- --- 4370
13
Pulses
Gram 3290300 200708 3089592 248607 389638 --- --- 2665806
14 Pigeon Pea (Tur) 334200 20386 313814 340166 30559 100 26352 283255
15 Lentil (Masoor) 230000 14030 215970 71151 20091 100 --- 195879
16
Fruits
Mango 175071 22237 152834 97434 7858 --- --- 57699
17 Guava 255304 45910 209394 94740 1045 --- --- 114767
18 Orange 647486 40771 606715 57781 39 --- --- 550053
19 Papaya 274904 20316 254588 103417 68 --- --- 151103
20 Banana 1379174 91018 1288156 537580 182 --- --- 750394
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 25
-
Situational Analysis
Sr No
Group Commodity Production
(MT or Nos)
Harvest amp Post
harvest Losses
(MT or Nos)
Net Available
Production
(MT or Nos)
Consumption
(MT or Nos)
Present Processing
Capacity
(MT or Nos)
Percentage of Processing Required
before Consumption
Production Potential
(MT or Nos)
Processing Potential
(MT or Nos)
21
Vegetables
Green Peas 452207 46601 405606 61499 2390 --- --- 341717
22 Tomato 1349588 167360 1182228 595307 8002 --- --- 586346
23 Onion 1957491 146725 1810766 654902 6417 --- --- 1149447
24 Potato 1816684 163475 1653209 1168068 27213 --- --- 623050
25
Spices
Chillies 93570 5561 88009 84371 1069 --- --- 2568
26 Garlic 270000 16085 253915 55735 6417 --- --- 191763
27 Coriander 82000 5983 76017 34029 3208 --- --- 38780
Source Department of Agriculture and Cooperation Govt of India Madhya Pradesh Agriculture Economic Survey Report 2013 CIPHET NSSO 66th Round Department of Commerce Industry amp Employment
Govt of Madhya Pradesh PwC analysis
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 26
Situational Analysis
222 Prioritization of Commodities Crops Sub-sector
2221 Need
The above Table 3 shows the potential quantity of raw material that can be converted into value added products
through processing It does not mean that higher the quantity higher is the potential of processing for that
particular commodity category The primary objective of promoting food processing sector is to achieve the
overall inclusive growth through
Impetus to rural and thus to state economy
Better benefits to farmers through better demand and price to their produce
Creating linkages between farmers and different stakeholders of value chain
Attracting private sector investment in the state
Therefore it becomes imperative to consider the overall potential of a commodity category (sub-sector of food
processing sector) on the basis criteria which is in line with above stated objectives The methodology for short
listing or prioritising the commodities crops sub-sectors is described below
2222 Screening Parameters and Indicators
The screening of the major commodities crops sub-sectors in the food processing sector was done based on
three major parameters viz
1 Importance to Economy (state)
2 Attractiveness of the CommodityCropSub-sector for Undertaking Development
3 Competitive Advantage offered by the CommodityCropSub-sector
For each of the above parameters key indicators were carefully identified which will enable objective screening
of the major cropssubsectors on the above criteria The screening parameters and the respective indicators for
each major cropssubsector are listed below
Screening Parameters Indicators
Importance to Economy (state)
1 Value of production as percentage of GSDP (Gross State Domestic Product)
2 Percentage contribution to dietary energy requirement
3 Estimated farmerindividual involved (primarily in the production side)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 27
-
Situational Analysis
Screening Parameters Indicators
Attractiveness of Commodity Crop Sub-
sector
4 Private sector involvement
Estimated number of LMIrsquos (Large amp Medium Industries) and SSIrsquos (Small Scale Industries)
Estimated number of people engaged
5 Estimated potential for processing (value addition) or production in value terms
6 Estimated potential for employment generation
Competitive Advantage
7 Percentage contribution to national production
8 Percentage growth in supply (last 5 years)
9 Percentage growth in consumption (decadal)
10 Percentage growth in consumer expenditure (decadal)
The above parameters and indicators will assist in taking a holistic screening of the major cropssubsectors for
prioritizing focus in vision development for food processing in Madhya Pradesh It is imperative that the
development of the food processing sector will need active participation and partnership between public and
the private sector in sectors having supply strength ease of operations and consumer demand Hence the
screening parameters and associated indicators take into account the perspective and areas of importance for
the public sector (such as importance to economy indicators and potential for employment generation) and the
private sector (such as attractiveness and competitive advantage indicators) besides looking at consumer
demandacceptance
2223 Major Crops Commodities Sub-sectors
The major crops sub-sectors selected for review and prioritization are as follows Please note that due
unavailability of data very low production base and low consumption the fish category is not considered for
prioritization and ranking process
Sr No Sub sectors Major Commodities Crops (For Review and
Prioritization)
1 Rice
2 Wheat
3 Cereals
Maize
4 Sorghum
5 Soyabean
6 Oilseeds Mustard
7 Groundnut
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 28
-
Situational Analysis
Sr No Sub sectors Major Commodities Crops (For Review and
Prioritization)
8
Livestock Produce
Milk
9 Eggs
10 Poultry Meat
11 Meat other than poultry
12
Pulses
Gram
13 Pigeon Pea (Tur)
14 Lentil (Masoor)
15
Fruits
Mango
16 Guava
17 Orange
18 Papaya
19 Banana
20
Vegetables
Green Peas
21 Tomato
22 Onion
23 Potato
24
Spices
Chillies
25 Garlic
26 Coriander
2224 Calculation of Score and Ranking Prioritization
The major cropssubsectors were screened and prioritized based on a weighted average score analysis The
process involved calculation of Score for the major cropssubsectors for each of the ten selected indicators The
score (X1 X2 X10) for each of the above ten indicators across the major cropssubsectors was individually
calculated based on primary and secondary sources of information Also each of the above indicators in the
three selected parameters is assigned a weight (5 10 15) for arriving at a Final Score (X1 weight) for the
major cropssubsectors The weights for each of the indicators were assigned based on industry validation
expert opinion stakeholder interactions and our understanding of the sector through primary and secondary
research and analysis The Score for the major cropssubsectors for each of the ten indicators was multiplied
with the respective weights of the indicators for arriving at the Final Score for a cropsubsector for an indicator
The sum of all Final Scores across the ten indicators will provide the Overall Score for a cropsubsector
At the end of the analysis each of the major cropssubsectors evaluated has received an Overall Score out of a
maximum score of 100 The crops subsectors were ranked based on the Overall Score received The higher the
rank for a cropsubsector better are its potential for improving the food processing sector in the state in the
short and medium term and hence the need to focus efforts towards its development in the Food Processing
Vision for Madhya Pradesh
A summary of the approach of calculation of Overall Score and Ranking score on the selected ten indicators for
the above major cropssubsectors is depicted in Figure 2 below
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 29
Situational Analysis
Figure 2 Approach for calculation of Overall Score and Ranking for prioritization
Source PwC Analysis
The results of the weighted average score analysis of the above major cropssubsectors based on the selection
parameters and associated indicators is shown in Table 4 Though this methodology gives soyabean a score of
4271 with 4th priority for processing it should be noted that as there is no potential (estimated) for further
processing of soyabean in the state the decision to prioritize the sector would be taken subjectively Also as
there is no current processing of egg poultry meat and meat excluding poultry their potential (estimated) is
considered as production potential (estimated) and therefore the values of dependent parameters such as
current private sector involvement employment potential (estimated) etc indicates the resultant of production
potential (estimated) than that of processing
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 30
- - - - - -
- -
Situational Analysis
Table 4 Comparison and prioritization of selected commodities sub-sectors of food processing in Madhya Pradesh
Parameter Weight Rice Wheat Maize Sorghum Soyabean Mustard Groundnut Milk Poultry (Eggs)
Poultry (Meat)
Meat Excluding
Poultry Gram
Pigeon Pea
Lentil
IMPORTANCE TO ECONOMY
Value of Production as Percentage of GSDP
10 21 94 066 038 82 110 048 100 016 008 018 40 063 038
Percentage Contribution to Dietary Energy Requirement
10 100 73 073 073 051 073 037 330 013 009 016 087 009 006
Estimated Farmer Involvement
10 29 86 152 069 100 138 038 079 088 237 154 537 094 109
ATTRACTIVENESS
Private Sector Involvement 10 29 49 048 00 100 13 00 27 14 20 44 67 066 043
Estimated Potential for Processing Production (value INR)
15 60 49 15 09 00 23 17 150 002 09 10 118 20 12
Estimated Potential for Employment Generation
10 28 05 48 24 00 04 02 29 001 07 02 100 013 10
COMPETITIVE ADVANTAGE
Percent Contribution to National Production
10 04 24 12 20 100 26 10 46 00 01 02 83 24 37
Percentage Growth in Supply (Over last 5 yrs)
10 25 39 08 01 09 23 36 13 14 10 14 33 32 02
Percentage Growth in Consumption (Decadal)
5 09 04 03 01 05 03 14 05 092 23 08 05 032 06
Percentage Growth in Consumer Expenditure (Decadal)
10 07 21 10 18 26 21 19 33 426 83 47 39 264 14
OVERALL WEIGHTED AVERAGE SCORE
100 2805 4438 1232 887 4271 1446 440 4424 912 1787 1445 5465 1240 880
RANKING OF SUB-SECTOR 5 2 18 24 4 15 26 3 23 12 16 1 17 25
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 31
Situational Analysis
Parameter Weight Mango Guava Orange Papaya Banana Green Peas
Tomato Onion Potato Chilli Garlic Coriander
IMPORTANCE TO ECONOMY
Value of Production as Percentage of GSDP
10 020 024 118 015 060 050 074 086 083 024 067 019
Percentage Contribution to Dietary Energy Requirement
10 005 007 020 007 044 024 006 013 058 003 009 003
Estimated Farmer Involvement 10 003 003 008 002 004 008 010 016 016 010 011 031
ATTRACTIVENESS
Private Sector Involvement 10 031 015 007 015 015 027 042 010 029 020 010 041
Estimated Potential for Processing Production (value INR)
15 02 04 37 03 12 14 12 18 10 002 18 03
Estimated Potential for Employment Generation
10 01 04 21 03 28 15 30 43 08 002 07 04
COMPETITIVE ADVANTAGE
Percent Contribution to National Production
10 02 20 40 120 09 23 14 22 09 143 43 299
Percentage Growth in Supply (Over last 5 yrs)
10 39 08 57 44 34 48 100 78 60 44 16 34
Percentage Growth in Consumption (Decadal)
5 06 06 50 37 09 16 07 05 01 08 16 05
Percentage Growth in Consumer Expenditure (Decadal)
10 42 57 46 99 53 75 43 49 44 46 100 32
OVERALL WEIGHTED AVERAGE SCORE
100 984 1041 2663 2023 1578 2029 2193 2279 1509 1176 2086 1164
RANKING OF SUB-SECTOR 22 21 6 11 13 10 8 7 14 19 9 20
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 32
Situational Analysis
The overall ranking prioritization of crops commodities sub-sectors is as follows
Major Commodities Crops Group Category Rank
Gram Pulses 27
Wheat Cereals 28
Milk Livestock Produce 29
Soyabean Oilseeds 30
Rice Cereals 31
Orange Fruits 32
Onion Vegetables
33
Tomato 34
Garlic Spices 35
Green Peas Vegetables 36
Papaya Fruits 37
Poultry Meat Livestock Produce 38
Banana Fruits 39
Potato Vegetables
40
Mustard 41
Meat other than Poultry Livestock Produce 42
Pigeon Pea (Tur) Pulses 43
Maize Cereals 44
Chillies Spices
45
Coriander 46
Guava Fruits
47
Mango 48
Eggs Livestock Produce 49
Sorghum Cereals 50
Lentil (Masoor) Pulses 51
Groundnut Oilseeds 52
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 33
Situational Analysis
23 Future processing requirement
231 Current level of processing
The present level of processing of a commodity or livestock produce is calculated by using following data
1 Capacity of present processing units ndash Converted into commodity or livestock produce equivalent
quantity
2 Production of a commodity or livestock produce
The level of processing is estimated by the formula
Commodity or Livestock Produce Equivalent Quantity
The Level of Processing () = -----------------------------------------------------------------------------
Production of Commodity or Livestock Produce
000
000
000
000
1189
391
114
238
150
059
033
053
449
041
001
002
001
000
874
914
1184
000
360
Fish
Meat (Non-Poultry)
Poultry Meat
Eggs
Milk
Coriander
Chillies
Garlic
Potato
Tomato
Onion
Green Peas
Mango
Guava
Banana
Papaya
Orange
Groundnut
Mustard
Soyabean
Lentil (Masoor)
Pigeon Pea (Tur)
Gram
Sorghum
Maize
Rice
Wheat
Cereals (Major)
224
Pulses (Major)
114
Oilseeds (Major)
1147
Fruits (Major)
03
Vegetables (Major)
08
Spices (Major)
24
Livestock Produce
0 2 4 6 8 10 12 14 34 114 134
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 34
Situational Analysis
As per above formula the level of processing across the commodities or livestock produce and their groups is
shown in Table 5 below
Table 5 Estimated level of processing of different commodities and livestock produce in Madhya Pradesh (2011-12)
Sr No
Category Commodity
Produce
Production
(MT or Nos)
Present Processing Capacity (at
70 utilization level)
Level of Processing
(Commodity)
Level of Processing (Category)
1
Cereals
Wheat 12703200 3304922 2602
2236 2 Rice Paddy 2227300 410340 1842
3 Maize 1287400 46400 360
4 Sorghum 608900 0 000
5
Pulses
Gram 3290300 389638 1184
1142 6 Pigeon Pea (Tur) 334200 30559 914
7 Lentil (Masoor) 230000 20091 874
8
Oilseeds
Soyabean 6280600 8504654 13541 11762
or 2560 (except
Soyabean)
9 Mustard 869600 310800 3574
10 Groundnut 344600 0 000
11
Fruits
Orange 647486 39 001
034
12 Papaya 274904 68 002
13 Banana 1379174 182 001
14 Guava 255304 1045 041
15 Mango 175071 7858 449
16
Vegetables
Green Peas 452207 2390 053
079 17 Onion 1957491 6417 033
18 Tomato 1349588 8002 059
19 Potato 1816684 27213 150
20
Spices
Garlic 270000 6417 238
24021 Chillies 93570 1069 114
22 Coriander 82000 3208 391
23
Livestock Produce
Milk 8149000 968543 1189 1189
24 Eggs (Nos) 798100000 0 000
000 25 Poultry Meat 12000 0 000
26 Meat other than poultry 25000 0 000
27 Fish 75404 0 000
Source Department of Agriculture and Cooperation Govt of India Madhya Pradesh Agriculture Economic Survey Report 2013
Department of Commerce Industry amp Employment Govt of Madhya Pradesh PwC analysis
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 35
Situational Analysis
From above table it can be inferred that the level of processing is highest in oilseeds category especially due to
huge soyabean crushing capacity whereas lowest in livestock produce category excluding milk It is also found
that the level of processing is negligible or low in fruits and vegetable category despite of huge production base
similar to that of spices category It suggests there is considerable potential for value addition across these
categories especially in fruits and vegetables The current potential across these commodities or produce is
described in detail in section 22
There are some commodities which require almost upto 100 processing before consumption such as paddy
pulses and oilseeds This minimum processing requirement falls under secondary processing viz milling
crushing and refining operations However it is found that the level of processing in these commodities
categories is comparatively low which suggests that the raw material may be sent outside the state for
processing and final product is imported in the state for domestic consumption Therefore there is potential and
urgent need to process these specific commodities categories within the state in order to become self-
sufficient to cater the local demand
232 Goals targets for future
The processing requirement by 2023-24 across commodities or livestock produce depends on
Increase in Production Level
Increase in Consumption Level (both Processed and Unprocessed)
Current Processing Capacity
In order to calculate future processing requirement we have considered the growth in production and per capita
consumption during last decade (from 2009-10 to 2011-12) While doing we have assumed following
The net minimum available production of commodities and livestock produce is calculated by deducting the harvest amp post-harvest losses2 from production figures In case the post-harvest losses figures which are available in the form of a range the upper limit is considered in order to get net minimum raw material availability for consumption
The demandconsumption for particular commodity and livestock products in Madhya Pradesh is calculated using available per capita consumption figures from recent NSSO reports
The quantity of value added products consumed is converted into the equivalent basic constituent commodities and livestock produce
The present organized processing capacity is taken in the form of commodity and livestock produce equivalent to its original form These processing facilities are assumed to be working at 70 utilization Also it is assumed that Small Scale Industries (SSIs) contributes 40 of the total value addition and thus to processing capacity Due to unavailability of data present processing capacity in unorganized sector is not considered
In order to negate the effect of raw material going out and coming into the state it is assumed that the raw material available in the state is used by the local industry and the unmet demand of raw material by local industry is catered by raw material procured from the neighbouring or other states
It is assumed that the locally (within the state) produced value added products first cater to the demand within the state
It is assumed that the local demand for processed products should be first satisfied by local industry
The present gap of demand and supply of each commodity is used for calculating the theoretical potential of raw material that can be converted into different products by processing
The projected production and per capita consumption across commodities or livestock produce is shown in
Table 6
2 Devised by Central Institute of Post-Harvest Engineering amp Technology (CIPHET) in the report on ldquoESTIMATION OF HARVEST AND POST HARVEST LOSSES OF MAJOR CROPS AND LIVESTOCK PRODUCE IN INDIArdquo a comprehensive study instituted by ICAR undertaken by AICRP on PHT on national level and submitted to the Parliamentary Standing Committee on Agriculture (PSCA) in September 2010
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 36
-
--
-
Situational Analysis
Table 6 Estimated theoretical processing capacity requirement across different commodities in Madhya Pradesh (2023-24)
Sr No
Group Commodity
Estimated Production
(MT or Nos)
Harvest amp Post
harvest Losses
(MT or Nos)
Net Available
Production
(MT or Nos)
Estimated Consumption
(MT or Nos)
Current Processing
Capacity (2011 12)
(MT or Nos)
Estimated Processing
Capacity Requirement by
2023 24
(MT or Nos)
Min Processing Capacity Addition
Required by 2023 24 over
Current Capacity
(MT or Nos)
28
Cereals
Rice 3096116 185767 2910349 777972 410340 777972 367632
29 Wheat 31242124 1874527 29367596 10016554 3304922 4456812 1151890
30 Maize 935069 56104 878965 182794 46400 -- - -- -
31 Sorghum 645754 38745 607009 128945 -- - -- - -- -
32
Oilseeds
Soyabean 11718007 703080 11014927 880753 8504654 880753 -- -
33 Mustard 1871116 112267 1758849 462037 310800 462037 151237
34 Groundnut 522493 31350 491144 5001 -- - 5001 5001
35
Livestock Produce
Milk 13704845 109639 13595206 6627713 968543 1127365 158821
36 Eggs (Nos) 838926231 31040271 807885961 1860759371 -- - -- - -- -
37 Poultry Meat 53481 1979 51503 249427 -- - -- - -- -
38 Meat other than poultry 133109 3062 130047 125362 -- - -- - -- -
39 Fish 104928 7240 97688 93291 -- - -- - -- -
40
Pulses
Gram 4785056 291888 4493168 469105 389638 451144 61506
41 Pigeon Pea (Tur) 472103 28798 443305 317316 30559 317316 286757
42 Lentil (Masoor) 218112 13305 204807 41170 20091 41170 21079
43
Fruits
Mango 596179 75724 520455 195245 7858 28565 20707
44 Guava 513754 92386 421368 167077 1045 7206 6161
45 Orange 2881844 181462 2700381 665249 39 7206 7167
46 Papaya 2846041 210331 2635710 833437 68 68 -- -
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 37
-
--
-
Situational Analysis
Sr No
Group Commodity
Estimated Production
(MT or Nos)
Harvest amp Post
harvest Losses
(MT or Nos)
Net Available
Production
(MT or Nos)
Estimated Consumption
(MT or Nos)
Current Processing
Capacity (2011 12)
(MT or Nos)
Estimated Processing
Capacity Requirement by
2023 24
(MT or Nos)
Min Processing Capacity Addition
Required by 2023 24 over
Current Capacity
(MT or Nos)
47 Banana 4026120 265703 3760417 1408227 182 182 -- -
48
Vegetables
Green Peas 8560527 882179 7678348 40783 2390 2390 -- -
49 Tomato 10680674 1324489 9356185 1138059 8002 42231 34229
50 Onion 16909131 1267432 15641699 1214403 6417 6417 -- -
51 Potato 8407304 756535 7650769 1807729 27213 667560 640347
52
Spices
Chillies 525868 31254 494614 188321 1069 1069 -- -
53 Garlic 1071598 63840 1007757 271562 6417 6417 -- -
54 Coriander 206502 15066 191436 74315 3208 3208 -- -
Source Department of Agriculture and Cooperation Govt of India Madhya Pradesh Agriculture Economic Survey Report 2013 CIPHET NSSO 66th Round Department of Commerce Industry amp Employment
Govt of Madhya Pradesh PwC analysis (due to unavailability of processed consumption data as present processing capacity is more than consumption in 2023-24)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 38
1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 9 1010 1111 1212 1313 1414 1515 1616 1717 1818 1919 2020 2121 2222 2323 2424 2525 2626 2727
5000
5500
6000
6500
Situational Analysis In
Th
ou
sa
nd
MT
or
La
kh
No
s
(fo
r E
gg
s) 8000
6000
4500
4000
3500
3000
2500
2000
1500
1000
500
0
Figure 3 Cumulative current and future (2023-24) processing capacity requirement and maximum processing potential in Madhya Pradesh
18000
14000
Wh
eat
Ric
e
Ma
ize
So
rgh
um
Gra
m
Pig
eon
Pea
(T
ur)
Le
nti
l (M
aso
or)
So
ya
be
an
Mu
sta
rd
Gro
un
dn
ut
Ora
ng
e
Pa
pa
ya
Ba
na
na
Gu
av
a
Ma
ng
o
Gre
en P
ea
s
On
ion
To
ma
to
Po
tato
Ga
rlic
Ch
illi
es
Co
ria
nd
er
Mil
k
Eg
gs
Po
ult
ry M
eat
Oth
er
Mea
t
Fis
h
Est Max Potential by 2023-24 Est Req Cap By 2023-24 Current Max Potential (2011-12) Current processing Capacity (2011-12)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 39
Situational Analysis
From this table it can be concluded that there is need to increase the processing of following categories
Absolute requirement of increased processing capacity
bullCereals bullPulses bullFruits and Vegetables bullMilk
bullSpices bullFish
Availability of raw material for processing but no requirement for increased processing
bullPoultry Meat bullEggs bullOther Meat
Absolute requirement of increased production
bullSoyabean
Commodity with excess processing capacity
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 40
Vision
3 Vision
Madhya Pradesh with the second largest geographical area in the country is one of the leading states in
Agriculture Of late it has acquired significant importance in the field of Horticulture and is now among the
leading States in terms production of Fruits (Mango Orange Guava) Vegetables and Spices The State is
looking to march ahead with renewed vigour to face complex challenges and to harness domestic and global
opportunities for the welfare of the farmers consumers and other stakeholders in the supply chain The efforts
would be to become a leading state in the country which is responsive vibrant and sensitive to the needs of its
stakeholders Food processing one of the most important value addition activity connects all the stakeholders
and can play a vital role in accomplishing these objectives Therefore State government has decided to give
impetus to the sector and prepare a vision for way forward
31 Vision Statement
To become favourable and leading food processing destination in the country and to increase agri-business
activity in the state by increasing the level of processing of
cereals and pulses from 20 to 25
horticultural produce (fruits vegetables and spices) from 07 to 2 and
livestock produce from 12 to 24
by 2024
32 Mission Statement
Tap production strength and locational advantage with an entrepreneurial touch for better and sustainable
agricultural production and processing
33 Focus areas
To accomplish the vision and the mission of the food processing sector in the State highest priority is given to
farmers and processors and entire strategy is based on lsquofarmers and processorsrsquo
State government is determined to continuously strive hard to transform the existing food processing
environment into a vibrant food processing environment It would concentrate on the following key areas
Promote processing cluster formation to improve farmer income and processing capacity in the state
Promote private sector participation through development of processing facilities in PPP mode
Promote and assist formation of cooperatives and societies to increase aggregation of produce and
farmer income thereof
Promote developmentupgradation of marketing infrastructure to assist in better price realization to
farmers and ensuring better raw material availability to processors
Address skill gaps through establishing education institutes imparting education and research and
enhance human resource befitting global competition
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 41
Vision
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Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 42
Strategy and Plan of Action
4 Strategy and Plan of Action
Madhya Pradesh could be a leading destination for food processors and can act as a processing hub owing to
several strategic reasons along with statersquos production strength which has been described in the previous
sections
Currently state government is eying at this opportunity and is trying to extend support to interested players in
every possible way through investment promotion assistance tax exemptions agricultural reforms interest
subsidies concessions on land development of support infrastructure etc However the growth rate of food
processing activity in state is still not reflecting the efforts put in by the government Reasons could be several
and these need to be identified and addressed in a manner to induce confidence in the investors and bring out
desired results
41 Gap analysis of current issues
The gap analysis and identification of current issues in food processing sector was done by both primary survey
and secondary research methods The primary survey involved consultation with stakeholders and secondary
survey involved comparing and benchmarking in certain area such as policies taxation and other initiatives
across leading states of the country
Based on diagnostic report the identified gaps are categorized into following heads
Policy and Regulatory
Infrastructure
Services
The issues and concerns raised by relevant stakeholders were categorized under above mentioned heads Most
of them were policy and regulation related issues followed by infrastructure and marketing of agriculture
produce
The indicative agriculture value chain and the prevalent issues across it are shown in Figure 4 and Figure 5
respectively
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 43
--
-
Strategy and Plan of Action
Figure 4 Indicative agriculture value chain
Farmers Government
bullSeeds bullAgrochemicals bullFertilizers bullExtension Services
Farmers Co operatives FPOs
Pvt Players Government
bullCrop Cultivation bullAnimal Husbandry bullAllied Activities bullRampD
Farmers Traders Co operatives
FPOs Pvt Players Government
bullMarkets (Mandis) bullWarehouses bullCold Storages
Traders Processors Co operatives FPOs
bullCleaning bullSorting amp Grading bullMinimal Processing bullPackaging
Va
lue
Ch
ain
Ac
tor
s
an
d E
lem
en
ts Processors
bullValue Addition bullPackaging
Carrying amp Forwarding Agents
Wholesalers Retailers
bullDistribution Centres bullModern Wholesale Stores
bullRetail Shops
Input Production Aggregation amp
Storage
Primary amp Secondary Processing
Tertiary Processing
Marketing
bullSeed Farms bullNurseries bullAgrochemical Units bullFertilizer Units bullExtension Services
bullContract Corporate Farming
bullDairy Farming bullPoultry Farming bullFisheries bullRampD
bullMarket Infrastructure
bullSilos bullWarehouses bullCold Storages Cold Chain
bullCommodity Trading
bullRipening Chambers bullPackhouses bullCleaning Sorting amp Grading Units
bullCryo Preservasion bullMilling Units bullChilling Plants bullSlaughterhouses bullPackaging Units
bullProcessing Units bullPackaging Units
bullModern Wholesale Stores
bullRetail Shops bullHyper Markets bullSuper Markets bullFood Chains
Bu
sin
es
se
s
Ag
ri
Va
lue
Ch
ain
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 44
-
Strategy and Plan of Action
Figure 5 Prevalence of issues across agri value chain in Madhya Pradesh
Ag
ri
Va
lue
Ch
ain
Ac
tor
sP
oli
cy
Is
su
es
Farmers Cold Store Operators
Warehouse Operators
Processors
FPOs Co operatives Processors
Retailers amp Wholesalers
Traders
Commission Agents
Production Aggregation amp
Storage Primary amp Secondary
Processing Tertiary Processing Marketing
Formal contract farming arrangements
Status issues (industrial or agricultural activity)
Interest subsidy on capital investment
Status issues (industrial or agricultural activity)
Taxation High interest rates on loan
Capital subsidy issues
Income tax for FPOs
Restriction on linkages
Industrial Policy
Mandi fee Entry tax amp VAT
VAT schedules
Biodiversity tax
Awareness Utilization and
Status tracking of applications
and subsidies
APMC act
Coordination amongst
Mandis
Mandi fee Entry tax
Lack of incentives for quality
produce
Upper cap for tax free trading
of wheat
Infr
as
tru
ctu
re
Iss
ue
s
Se
rv
ice
Iss
ue
s
Roads
Mandi infrastructure
Soil testing laboratories
Lack of sorting grading facilities
Roads
Electricity outages
Roads Land availability
Infrastructure in Food Parks
Cold chain availability
Rake availability
Lack of technical institutes
Lack of Quality control amp RampD labs
Roads
Mandi infrastructure
Lack of trade centres
Inadequate seed supply
Lack of marketing promotion of agriculture produce
Lack of marketing promotion of agriculture produce
Lack of time bound service
Access to credit
Lack of marketing promotion of agriculture produce
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 45
Strategy and Plan of Action
411 Policy and Regulatory Issues
4111 Partial reforms in APMC Act
Marketing of agricultural produce is one of the important aspects of agriculture value chain Efficient marketing
system with farmer focussed regulations can promote both agriculture production and processing With a view
to create efficient marketing system Model APMC Act was prepared which talks about agriculture marketing
reforms Madhya Pradesh is one of the states who has shown interest and done some of the reforms over the
years which have resulted in strengthening of marketing system
However during primary survey stakeholders raised many of the concerns which pointed out the need for some
more reforms The issues raised were
1) Direct marketing of produce is allowed however mandi fee is not exempted
Though the direct marketing of produce is allowed as per amendment in the law the levy of mandi fees
in case of direct marketing is not exempted (except FampV) According to stakeholders it is a partial
reform and thus has not translated into intended results of promoting linkages between farmers and
buyers without any third party intervention
2) Lack of other alternative platforms
State has taken some market reform initiatives such as direct farm gate purchase etc but processors
and other stakeholders are looking for other platforms such as private market yards consumer-farmer
markets etc whose development is currently restricted due to partial reforms
3) No exemption in mandi fee for contract farming
Though contract farming is allowed in the state the mandi fees is levied on such transactions It
restricts development of farmer-processor linkages
4) Lack of model contract farming agreements
There are some instances where the enforcement of contract becomes difficult due to lack of clarity in
the contracts Therefore stakeholders demanded that government should develop model contract
farming agreements that can act as a guideline and could bring transparency in operations
5) Need for rationalization simplification in the levy of mandi fee
The mandi fee is collected along with Nirashrit Shulk of 02 Stakeholders demanded the
rationalization or simplification of mandi fees
4112 Industrial Promotion Policy and Agribusiness amp Food Processing Policy
Number of stakeholders raised concerns about some of the clauses of Industrial Promotion Policy 2010
(amended in 2012) and Agribusiness amp Food Processing Policy 2012 The specific clauses are as follows
Soyabean processing units who manufactures oil and DOC (and whose turnover from other value added
products is less than 25 ot total turnover) are not eligible for mandi fee exemption if they procure raw
material from outside the state During primary survey it is found that existing soyabean crushing
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 46
Strategy and Plan of Action
andor oil refining capacity is underutilized because of low availability of raw material In such scenario
it becomes necessary to procure from outside the state and run the units in order to remain
competitive It exerts pressure on such existing soyabean processor where they have to pay mandi fee
for procuring soybean from other states
Modern Rice Mills having fixed capital less than Rs 10 Crores are not eligible to get mandi fee
exemption
Slaughterhouses and meat based industries are not eligible for facilities andor incentives under
industrial promotion policy
Industrial Investment Promotion Assistance Scheme is available for MSMEs with investment more
than Rs 1 Crore (but less than Rs 10 Crore) only where they are eligible for assistance of 50 for 5
years
4113 Industry status to co-operatives cold stores and producer organisations dealing with agri and agri allied produce
Dairy amp poultry co-operatives cold stores handling agricultural produce and Farmer Producer Organisations
(FPOs) majorly dealing with food grains are classified as industry Since they deal with agri and agri allied
products stakeholders demanded to be classified as organisations of agri and allied sector As they are classified
as an industrial organisation they are not entitled for incentives availed by agri and allied sector organisations
such as exemption on income tax subsidies on power soft loans etc
On the other hand though poultry cooperatives are classified as industry they are facing difficulties in land
usage conversion required for establishing poultry farms which is a smoother task for an industrial set up
FPOs are exposed to income tax on its profits despite of being an organisation bringing together farmers and
run by farmers FPOs have to pay mandi tax while selling the produce in mandi similar to individual farmers
and on the other hand they have to pay more than what individual farmers pay for storing their produce in
government warehouses owing to its industry status With the defined objective of FPOs it is expected that they
will get support from state government However neither they get funding at subsidised rates for their working
capital requirement nor are they entitled for subsidised farm inputs to distribute to its member farmers like
farmer cooperatives and societies do
Cold stores though extend the shelf life of perishable agricultural produce and assist farmers in realising better
returns from their crops still they are not entitled for subsidised power tariffs This increases the cost of storage
for farmers and reduces the potential income they can derive from storing their produce and resulting in
reduced affinity to store and feasibility of cold store operations
However recently central government has taken few steps to support cooperatives and FPOs According to the
2013 union budget co-operatives have been exempted from payment of taxes Similarly cold stores handling
agri related produce and FPOs dealing with agricultural produce are expecting the same treatment Union
budget has provisions on FPOs as well such as equity grants to registered FPOs upto a maximum of Rs 10 lakh
per FPO to enable them to leverage working capital from financial institutions FPOs of the state are expecting
support from state government to avail such schemes
4114 Need to reconsider Value Added Tax (VAT) rate
Stakeholders raised concern about value added tax levied in the state they feel it is comparatively higher than
that of other states in some of the categories such as fruit and vegetable products spices milk products value
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
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Strategy and Plan of Action
added products from soyabean (other than oil) wheat based tertiary processed products The detail list and
comparison of VAT across different commodities and their products is given in Table 7
4115 Need for re-organisation of VAT schedules
VAT schedule of state government identifies commodities and finished products and on its discretion categorise
them into different VAT rate categories All those products which doesnrsquot comes under any of the identified
categories are clubbed under others category which attract full VAT rate of 13 Moreover the basic VAT rate
is 5 which is 1 more than that levied by neighbouring andor competing states
In the state VAT schedule products such as soya milk soya milk powder tofu soy lecithin soya nuggets soy
grit DOC etc falls under others category These products are derivatives of tertiary processing of soybean and
are capable of fetching high value in domestic as well as international markets MP being one of the major
producers of soybean should take advantage of its raw material availability and promote high end processing of
soy in state itself by identifying these products under appropriate category Same is the case with gram based
products wheat based products frozen livestock products and frozen fruits amp vegetable products Such
relaxation in VAT would not only promote the manufacturing of such products but also earn revenues for the
state by addressing domestic as well as international food amp pharmaceutical markets The detail list and
comparison of VAT across different commodities and their products is given in Table 7
4116 Need to reconsider Entry Tax rate
The stakeholders across the value chain have raised the concern that entry tax on raw materials as well as the
finished products made from them increases the financial burden on their businesses They demanded to
reconsider rationalize the levy of entry tax on some categories such as cereals pulses fruit and vegetable
products and spices They also raised a point that the amount of entry tax is more in Madhya Pradesh compared
to other states and especially Chhattisgarh which is formed from Madhya Pradesh The detail list and
comparison of entry tax across different commodities and its products is given in Table 8
4117 Need to reconsider Biodiversity Tax rate
Organizations using bio-resources (such as plants animals and micro-organisms or parts thereof their genetic
material and by products) from the State for commercial purpose (such as drugs industrial enzymes food
products flavors fragrance colors extracts etc) has to share their benefit for biodiversity conservation in the
state by depositing 2 of turnover in the biodiversity fund with retrospective effect and this sharing is
categorized as bio diversity tax
Soya processors have raised following concerns
The proposed tax exerts pressure on profitability and feasibility of the industry
Moreover it is applicable with retrospective effect
No such tax in other soyabean producing states such as Maharashtra and Rajasthan
Processors affected by this act are demanding its abolishment especially Soybean processors as biodiversity tax
liability is making them uncompetitive
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 48
Strategy and Plan of Action
4118 Upper cap for tax free trading of wheat
State government has imposed an upper cap of INR 5 crores for tax free trading of wheat and if trading is done
beyond the given limit it attracts 4 VAT This was instituted with an objective to avoid monopoly in wheat
trading by large volume players However this has affected the large volume traders and processors as the
ceiling is much lesser than the average volume of trade they usually do on an annual basis In Madhya Pradesh
some of the high value varieties of wheat such as Sharbati are also traded whose price is more than other
common varieties It should also be noted that the MSP of wheat is constantly changing in last couple of years
where it has seen upward trend In such scenario the additional tax limits the quantity in wheat trading
Moreover this tax arrangement has also promoted manipulations where traders are applying for multiple
licenses under different names to evade tax liability
State government is expected to review the upper cap given the importance of wheat trade in the economic
activities of state Also continuous revision of the upper cap is expected as the value of the commodity (MSP) is
rising every year and this in turn reduces the tax free volume trade A better move could be to impose the upper
cap based on the volume of wheat instead of its value
4119 Low awareness about policies
State government has framed favourable policies for improving the processing scenario in the state many
schemes aids and subsidies are offered to stakeholders and different level of value chain Irony is in quite a
sizable number of cases where intended beneficiaries failed to avail these benefits due to unawareness of the
policies or clarity on the conditionality of the policy or scheme It has been suggested that with an objective of
providing single window system to the stakeholders state government should come up with an online portal
with facilities like details of all policies and schemes method of application assistance in application and
application tracking system It has also been voiced that schemes in place should be rephrased or reframed to
eliminate practical ambiguities which stakeholders are facing while availing them
41110 Lack of intercommunication among departments
Many of the subsidies given by one department are not communicated to others and thus it leads to delay in the
disbursement of subsidies There is a need of coordination among different departments of the state
government to perform smoothly which can be achieved by a dedicated online portal as discussed in earlier
sections
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
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Strategy and Plan of Action
Table 7 Comparison of VAT on agricultural commodities and products across major states
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
CEREALS
1 Rice Paddy
Whole Broken 0 0 0 4 4 --- 14 0 5
Paddy Rice and its flour sold by dealer with turnover less than Rs 100 Cr per year
--- --- --- --- --- 0 --- --- ---Such impetus required for SSIs in Paddy processing
Paddy Rice and its flour sold by dealer with turnover more than Rs 100 Cr per year
--- --- --- --- --- 1 --- --- ---
Husk 0 15 14 5 4 5 0 0 0
Bran 13 15 0 5 4 135 14 125 5 Need for categorization of paddy rice products by-products Comparatively higher tax due to no categorization Reducing the tax would help developing paddy processing industry
Flour 13 0 5 1375 125 --- 14 0 145
Puffed Rice (Poha) Parched Rice Lahaya Chiruma etc
0 15 0 5 0 0 0 0 0
2 Wheat
Whole Broken 0 0 0 4 4 --- 0 0 5
Bran 0 15 0 5 125 0 0 0 0
Flour including atta maida rawa and suji
0 0 0 4 0 --- 5 0 5
Vermicelli (Sewain) 0 0 14 1375 0 0 14 125 5
Wheat its flour including maida atta suji sold by dealer with turnover less
--- --- --- --- --- 0 --- --- ---
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 50
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
than Rs 100 Cr per year
Wheat its flour including maida atta suji sold by dealer with turnover more than Rs 100 Cr per year
--- --- --- --- --- 1 --- --- ---
Bread (Branded) 0 0 0 0 0 0 0 0 145
Bread (Unbranded) --- --- --- --- --- --- --- --- 0
MP govt can look into the option of categorizing and exempting unbranded bakery products so as to increase the value addition and provide impetus to micro and SSIs
Bread (Pizza) 0 0 5 0 4 5 0 5 145
Biscuits (Branded) 13 15 14 1375 125 135 14 125 145
Biscuits (Unbranded) 13 4 5 1375 125 135 14 125 145 Need for categorization of processed products of wheat Comparatively higher tax due to no categorization Reducing the tax would help to develop tertiary processing of wheat and thus would increase secondary processing (milling) activity
Toast (Unbranded) 13 15 5 1375 125 135 5 125 0
Rusk 13 15 14 1375 125 5 14 125 145
Yeast 5 15 5 5 4 135 14 125 5
Gel (cake improver) Bread improver Bakery mix Baking powder
13 15 14 1375 4 135 14 125 145
Comparatively higher tax Reducing it would facilitate the cheaper availability of industrial raw material ingredients for wheat based processing industry
Cakes and pastries Cookies and other bakery goods (Branded)
13 15 14 1375 125 135 14 125 145
Cakes and pastries Cookies and other bakery goods
13 15 5 1375 125 135 14 125 145 Need for categorization of processed products of wheat Comparatively higher tax due to no categorization
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 51
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
(Unbranded) Reducing the tax would help to develop tertiary processing of wheat and thus would increase secondary processing (milling) activity
3 Maize
Whole Broken 0 0 0 0 0 0 0 0 0
Bran 0 15 0 5 125 5 0 0 0
Germ gluten and oil 5 15 14 1375 4 5 5 125 145
Flour 13 4 0 1375 125 135 14 125 145 Need for categorization of maize products Comparatively higher tax due to no categorization Reducing the tax would help to develop processing of maize
Flakes 13 15 0 1375 125 135 14 125 145
Starch 5 4 5 5 4 5 5 5 5
4 Sorghum
Whole Broken 0 0 0 0 0 0 0 0 0
PULSES
5 All pulses including Gram Pigeon Pea (Tur) amp Lentil (Masoor)
Whole Pulses 0 0 0 4 1 --- 0 0 5
Split (Dal) Broken 13 0 0 1375 1 135 0 0 5
Need for categorization of secondary processed products of pulses ie dal Comparatively higher tax due to no categorization Reducing the tax would help to develop secondary processing of pulses (milling)
Flour Besan 0 0 0 1375 125 --- 5 0 145
Roasted Fried 0 15 5 5 0 0 5 5 5
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 52
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Farsan Namkeen (Branded)
13 4 5 1375 125 135 14 125 145
Need for categorization of Gram based products Comparatively higher tax due to no categorization Reducing the tax would help to develop tertiary processing of pulses (especially Gram) and thus would increase secondary processing (milling) activity
Moreover it would also create competitive advantage to process Gram in the state due to its huge production base
Farsan Namkeen (Unbranded)
13 0 5 1375 125 135 14 125 145
Papad 0 0 0 0 125 0 0 0 0
All Pulses their Flour including Besan sold by dealer with turnover less than Rs 100 Cr per year
--- --- --- --- --- 0 --- --- ---
All Pulses their Flour including Besan sold by dealer with turnover more than Rs 100 Cr per year
--- --- --- --- --- 1 --- --- ---
OILSEEDS
6 All Oilseeds including Soyabean Mustard amp Groundnut
Oilseeds (whole form) 5 4 5 4 4 5 5 5 5
Edible Oil 5 4 5 4 4 5 5 5 5
Hydrogenated Vegetable Oil 5 4 5 4 4 5 5 5 5
Oil Cake 5 4 5 4 4 5 5 5 5
De-oiled Cake (DOC) 0 4 1 0 0 0 5 0 5
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 53
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Edible Oil amp oil Cake manufactured by unit under Khadi and Village Industries Commission Act 1956 with turnover less than Rs 2000000
--- --- --- --- --- --- --- 0 ---
7 Soyabean
De-oiled Cake (DOC) 0 4 1 0 0 0 5 0 145
Soya Nuggests 13 15 14 1375 125 5 14 125 145
Need for categorization of soya based products It will result in reduction of tax and help increasing the processing of soyabean into other products than that of oil
Soya Products (such as Soya Milk Soya Milk Powder Tofu etc)
13 15 14 1375 125 135 14 125 145
Need for categorization of soya based products It will result in reduction of tax and help increasing the processing of soyabean into other products than that of oil
8 Mustard Oilcake 0 4 5 4 4 5 5 5 5
FRUITS
9 All Fruits including Orange Mango Guava Papaya and Banana
Fresh Unprocessed 0 0 0 0 0 0 0 0 0
Fruits in frozen form 13 15 14 1375 125 135 14 5 5
Need for categorization of fruits in frozen form It will result in reduction of tax and help increasing the value addition of fruits and help development of cold chain rather than only cold storages
Fruits in sealed container --- --- --- --- --- --- --- 5 --- No categorization for fruits (whether
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 54
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
processed or raw) sold in sealed container It would help to capture the sale of branded fruits
Fruit Products such as Jam Jelly Marmalade Pickle Preserves Paste Pulp etc whether or not in sealed container
5 4 5 5 4 5 5 5 5
Though the VAT (on value addition) is comparative to other states the entry tax of 1 (of total value) on processed fruit products makes the state unfavourable destination for investment
Fruit Beverages (non-alcoholic) and Pulp Juice Drinks Squashes Syrups Cordials etc whether or not in sealed container
5 4 5 5 4 5 5 5 5
Though the VAT (on value addition) is comparative to other states the entry tax of 2 (of total value) on non-alcoholic beverages made from fruits makes the state unfavourable destination for investment
VEGETABLES
10 All Vegetables including Onion Potato Tomato and Green Peas
Fresh Unprocessed 0 0 0 0 0 0 0 0 0
Vegetables in Frozen form 13 15 14 1375 125 135 14 5 5
Need for categorization of vegetables in frozen form It will result in reduction of tax and help increasing the value addition of vegetables and help development of cold chain rather than only cold storages
Vegetables in sealed containers
--- --- --- --- --- --- --- 5 ---
No categorization for vegetables (whether processed or raw) sold in sealed container It would help to capture the sale of branded vegetables
Processed Vegetable Products such as
5 4 5 5 4 5 5 5 5 Though the VAT (on value addition) is comparative to other states the
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 55
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
dehydrated chopped powdered canned pickled puree sauce ketch-up chips etc whether or not in sealed container
entry tax of 1 (of total value) on processed vegetable products makes the state unfavourable destination for investment
11 Raw Un-fried Potato Chips
5 15 14 1375 125 135 14 125 145
SPICES
12 Chilli (Dry)
Whole 5 0 0 0 4 0 5 0 5 Comparatively higher tax
Powdered 5 4 5 5 125 5 5 0 5
13 Garlic
Fresh Unprocessed Whole 0 0 0 0 0 0 0 0 0
Dehydrated 5 15 5 5 125 5 5 125 5
Need for categorization of garlic based products Though the VAT on garlic products is comparable to other states the entry tax increases the burden on this industry
Reducing the tax will help to increase value addition and reduce the losses
Powdered 5 4 5 5 125 5 5 125 5
14 Coriander
Whole 5 4 0 0 4 5 5 0 5 Comparatively higher tax Reducing it would help increasing the spices grinding industry
Separated 5 4 5 5 125 5 5 0 5
Powdered 5 4 5 5 125 5 5 0 5
LIVESTOCK PRODUCE
15 Milk
Liquid Form Fresh Milk 0 0 0 0 0 0 0 0 0
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 56
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Pasteurized Milk 0 0 0 0 0 0 0 0 0
Buttermilk 0 0 0 0 0 0 0 0 0
Separated Milk 0 0 0 0 0 0 0 0 0
Lassi 0 0 0 0 0 0 0 0 0
Curd (Unbranded) 0 0 0 0 0 0 0 0 0
Curd (Branded) 0 0 0 0 0 0 0 5 0
UHT Milk 5 15 0 5 4 5 5 5 5
Condensed Milk (Sweetened amp Unsweetened)
13 15 14 1375 125 135 14 5 145
Need for categorization of value added products of milk It will result in reduction of tax and help increasing the value addition of milk
Milk with any other ingredient (solid non-fat) amp branded
5 15 14 1375 125 135 14 5 145
Flavoured Milk 5 15 14 1375 4 135 5 125 145
Milk Powder 5 4 5 5 4 5 5 5 5
Khoa (Mawa) 5 15 5 5 4 0 14 125 145
Cheese 5 15 5 1375 4 135 14 125 145
Paneer 13 15 5 5 4 135 5 125 5
Need for categorization of value added products of milk It will result in reduction of tax and help increasing the value addition of milk
Cream 13 15 5 1375 4 135 5 125 145
Butter 13 15 5 1375 4 135 14 125 145
Ghee as industrial input 5 --- --- --- --- --- --- --- ---
Ghee (Packaged) 13 4 5 5 4 5 14 125 145
Shikhand Basundi Dudhpak
13 4 5 5 4 0 5 5 145
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 57
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Ice-cream Kulfi 13 15 14 1375 125 135 14 125 145
16 Eggs 0 0 0 0 0 0 0 0 0
17 Meat Poultry amp Fish
Unprocessed 0 0 0 0 0 0 0 0 0
Processed 5 4 5 5 4 135 5 5 145
Frozen 13 15 14 1375 4 135 14 5 5
Need for categorization of meat poultry amp fish in frozen form It will result in reduction of tax and help increasing the value addition as well as development of cold chain
Unprocessed in Sealed Container
--- --- --- --- --- --- --- 5 5
Source VAT schedules and rules of various states (2013) PwC Analysis
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 58
Strategy and Plan of Action
Table 8 Comparison of Entry Tax on agricultural products across major states
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Nature of Levy of Entry Tax
On every category
Not applicable
On specific categories
No tax on any edible products
No tax on any edible products
On specific
categories
On every category
No tax Instead
LBT
No tax as per High
Court order
Base Rate of Entry tax for uncategorized products
1 --- --- --- --- --- 1 4 ---
CEREALS
1 Rice Paddy
Rice - Whole Broken 1 --- --- --- --- 4 20 0 ---
Need to abolish Entry tax atleast on paddy and rice in whole and broken form owing to huge potential for milling activity in the state
It will give impetus to secondary processing of paddy ie milling
Paddy - Whole 1 --- --- --- --- 4 30 0 ---
Husk 1 --- --- --- --- --- 0 0 ---
Bran 1 --- --- --- --- --- 2 2 ---
Flour 1 --- --- --- --- --- 1 0 ---
Puffed Rice (Poha) Parched Rice Lahaya Chiruma etc
1 --- --- --- --- --- 0 0 ---
2 Wheat
Whole Broken 1 --- --- --- --- 4 0 0 --- Need to abolish Entry tax on wheat in whole and broken form owing to huge potential for milling activity in the state
It will give impetus to secondary processing of wheat ie milling
Bran 1 --- --- --- --- --- 0 0 ---
Flour including atta maida rawa and suji
1 --- 2 --- --- --- 5 0 ---
Vermicelli (Sewain) 1 --- --- --- --- --- 1 --- --- MP govt can look into the option of categorizing and exempting atleast unbranded bakery products so as to increase the value addition and provide impetus to micro and SSIs
Bread (Branded) 0 --- --- --- --- --- 0 0 ---
Bread (Unbranded) 0 --- --- --- --- --- 0 0 ---
Bread (Pizza) 0 --- --- --- --- --- 0 35 ---
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 59
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Biscuits (Branded) 1 --- --- --- --- --- 1 4 --- Reducing the tax would help to develop tertiary processing of wheat and thus would increase secondary processing (milling) activity
Biscuits (Unbranded) 1 --- --- --- --- --- 1 4 ---
Toast (Unbranded) 1 --- --- --- --- --- 1 4 ---
Rusk 1 --- --- --- --- --- 1 4 ---
Yeast 1 --- --- --- --- --- 1 4 --- Exempting the bakery ingredients would facilitate the cheaper availability of industrial raw material ingredients for wheat processing industry
Gel (cake improver) Bread improver Bakery mix Baking powder
1 --- --- --- --- --- 1 4 ---
Cakes and pastries Cookies and other bakery goods (Branded)
1 --- --- --- --- --- 1 4 ---
Cakes and pastries Cookies and other bakery goods (Unbranded)
1 --- --- --- --- --- 1 4 ---
3 Maize
Whole Broken 1 --- --- --- --- --- 0 0 --- Comparatively higher tax
Bran 1 --- --- --- --- --- 0 0 --- Comparatively higher tax
Germ gluten and oil 1 --- --- --- --- --- 1 2 ---
Flour 1 --- --- --- --- --- 1 0 --- Comparatively higher tax
Flakes 1 --- --- --- --- --- 1 4 ---
Starch 1 --- --- --- --- --- 1 2 ---
4 Sorghum
Whole Broken 1 --- --- --- --- --- 0 0 --- Comparatively higher tax
PULSES
5 All pulses including
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 60
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Gram Pigeon Pea (Tur) amp Lentil (Masoor)
Whole Pulses 1 --- --- --- --- --- 0 0 ---
Split (Dal) Broken 1 --- --- --- --- --- 0 0 ---
Need for categorization of secondary processed products of pulses ie dal Comparatively higher tax due to no categorization Reducing the tax would help to develop secondary processing of pulses (milling)
Flour Besan 1 --- --- --- --- --- 1 0 --- Need for categorization of Gram based products Comparatively higher tax due to no categorization Reducing the tax would help to develop tertiary processing of pulses (especially Gram) and thus would increase secondary processing (milling) activity
Moreover it would also create competitive advantage to process Gram in the state due to its huge production base
Roasted Fried 1 --- --- --- --- --- 1 2 ---
Farsan Namkeen (Branded)
1 --- --- --- --- --- 1 4 ---
Farsan Namkeen (Unbranded)
1 --- --- --- --- --- 1 4 ---
Papad 1 --- --- --- --- --- 0 1 ---
OILSEEDS
6 All Oilseeds including Soyabean Mustard amp Groundnut
Oilseeds (whole form) 1 --- --- --- --- --- 1 1 ---
Edible Oil 05 --- --- --- --- --- 05 15 ---
Hydrogenated Vegetable Oil
05 --- --- --- --- 5 05 2 ---
Oil Cake 1 --- --- --- --- --- 1 15 ---
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 61
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
De-oiled Cake (DOC) 1 --- --- --- --- --- 1 0 ---
7 Soyabean
De-oiled Cake (DOC) 1 --- --- --- --- --- 1 0 --- Comparatively higher entry tax
Soya Nuggests 1 --- --- --- --- --- 1 4 --- Need for categorization of soya based products It will result in reduction of tax and help increasing the processing of soyabean into other products than that of oil
Soya Products (such as Soya Milk Soya Milk Powder Tofu etc)
1 --- --- --- --- --- 1 4 ---
8 Mustard Oilcake 1 --- --- --- --- --- 1 15 ---
FRUITS
9 All Fruits including Orange Mango Guava Papaya and Banana
Fresh Unprocessed 0 --- --- --- --- --- 0 0 ---
Fruits in frozen form 1 --- --- --- --- --- 1 35 ---
No categorization for fruits (whether processed or raw) sold in frozen state or sealed container
The entry tax of 1 (of total value) on processed fruit products makes the state unfavourable destination for investment
Fruits in sealed container 1 --- --- --- --- --- 1 35 ---
Fruit Products such as Jam Jelly Marmalade Pickle Preserves Paste Pulp etc whether or not in sealed container
1 --- --- --- --- --- 1 35 ---
Non-alcoholic Beverages (including fruit juices) whether or not in sealed container
2 --- 4 --- --- --- 1 4 ---
VEGETABLES
10 All Vegetables including Onion Potato Tomato and Green Peas
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 62
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Fresh Unprocessed 0 --- --- --- --- --- 0 0 ---
Vegetables in Frozen form 1 --- --- --- --- --- 1 35 ---
No categorization for vegetables (whether processed or raw) sold in frozen state or sealed container
The entry tax of 1 (of total value) on processed vegetable products makes the state unfavourable destination for investment
Vegetables in sealed containers
1 --- --- --- --- --- 1 35 ---
Processed Vegetable Products such as dehydrated chopped powdered canned pickled puree sauce ketch-up chips etc whether or not in sealed container
1 --- --- --- --- --- 1 2 ---
SPICES
11 Chilli (Dry)
Whole 1 --- --- --- --- --- 1 0 --- Comparatively higher tax
Powdered 1 --- --- --- --- --- 1 0 --- Comparatively higher tax
12 Garlic
Fresh Unprocessed Whole
0 --- --- --- --- --- 0 0 ---
Dehydrated 1 --- --- --- --- --- 1 4 ---
Need for categorization of garlic based products Though the VAT on garlic products is comparable to other states the entry tax increases the burden on this industry
Reducing the tax will help to increase value addition and reduce the losses
Powdered 1 --- --- --- --- --- 1 4 ---
13 Coriander
Whole 1 --- --- --- --- --- 1 0 --- Comparatively higher tax Reducing it would help increasing the spices Separated 1 --- --- --- --- --- 1 0 ---
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 63
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Powdered 1 --- --- --- --- --- 1 0 --- grinding industry
LIVESTOCK PRODUCE
14 Milk
Liquid Form Fresh Milk 0 --- --- --- --- --- 1 0 ---
Pasteurized Milk 1 --- --- --- --- --- 1 4 ---
Buttermilk 0 --- --- --- --- --- 0 0 2 --- Unbranded Branded
Separated Milk 1 --- --- --- --- --- 0 0 2 --- Unbranded Branded
Lassi 0 --- --- --- --- --- 0 0 2 --- Unbranded Branded
Curd (Unbranded) 0 --- --- --- --- --- 0 0 2 --- Unbranded Branded
Curd (Branded) 0 --- --- --- --- --- 0 4 ---
UHT Milk 1 --- --- --- --- --- 1 2 ---
Condensed Milk (Sweetened amp Unsweetened)
1 --- --- --- --- --- 1 2 ---
Milk with any other ingredient (solid non fat) amp branded
1 --- --- --- --- --- 1 2 ---
Flavoured Milk 0 --- --- --- --- --- 0 4 ---
Milk Powder 1 --- --- --- --- --- 1 2 ---
Khoa (Mawa) 1 --- --- --- --- --- 1 4 ---
Cheese 1 --- --- --- --- --- 1 4 ---
Paneer 1 --- --- --- --- --- 1 4 ---
Cream 1 --- --- --- --- --- 1 4 ---
Butter 1 --- --- --- --- --- 1 4 ---
Ghee as industrial input 1 --- --- --- --- --- 1 4 ---
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 64
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Ghee (Packaged) 05 --- --- --- --- --- 05 4 ---
Shikhand Basundi Dudhpak
1 --- --- --- --- --- 1 2 ---
Ice-cream Kulfi 2 --- --- --- --- --- 2 2 ---
15 Eggs 0 --- --- --- --- --- 0 0 ---
16 Meat Poultry amp Fish
Unprocessed 0 --- --- --- --- --- 0 0 ---
Processed 1 --- --- --- --- --- 1 35 ---
Frozen 1 --- --- --- --- --- 1 35 ---
Unprocessed in Sealed Container
1 --- --- --- --- --- 1 35 ---
Source Entry tax schedules and rules of various states (2013) PwC Analysis (LBT applicable in Mumbai Municipal Corporation area)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 65
Strategy and Plan of Action
412 Infrastructure Issues
4121 Need for quality roads
Quality of roads remained a recurring issue in the state stakeholders from entire value chain have indicated
road quality as a key constraint It has been acknowledged that connectivity between major cities has improved
considerably over the time However many industrial towns and logistic hubs are still wanting of good quality
connecting roads Processing and unlocking value of commodities especially perishables is function of time it
takes to reach to the processing unit and roads connecting production zone and processing area determine the
speed with which raw material can reach processing units
4122 Land availability for genuine industries
Land is one of the major capital costs an industry has to incur while establishing a business Location of an
establishment defines its feasibility and comparative advantage Governments supporting industrialisation and
investment in a region earmarks specific area as industrial areas and provide all necessary support required for
a new investment to flourish However at times lands in such industrial areas are being bought by investors
with intent to make profit through real estate appreciation Such investment defeats the whole objective of the
government and discourages the genuine entrepreneurs
Such incidents were reported by stakeholders and it has been suggested that a follow up mechanism is required
through which Audyogik Kendra Vikas Nigam (AKVN) or other such authority needs to ensure that the land
acquired by an investor in an industrial area is being used for manufacturing and industrial use only and not as
real estate MP can follow the model followed by Ethiopian Government where strict timelines were set up for
designated use of land for investors and failure in that leads to abandoning the land deal
4123 Lack of primary processing facilities at mandis
Mandis have the potential to be developed as primary processing centres As a first step mandis can create a
conducive environment for processing by setting up primary processing plants like grading sorting etc in the
Mandi vicinity These facilities would be used by traders farmers agents at a fee and can generate value by
fetching better price for the produce Such facility would also ensure uniformity in the quality and hence will be
useful for the food processors
Promoting current
stakeholders into processing
Generation of value added
products
Better price than
unprocessed farm produce
Raw material for sec amp tertiary
processing available
External investment
Higher demand for
primary processing
The Mandsaur Mandi can be considered as an example for this initiative where a sorting machine has been set
up by the mandi itself on a lease basis The unit has become profitable within 3 years of its operations and today
attracts large scale buyers across the country because of their consistency in quality and sizable quantities
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 66
Strategy and Plan of Action
4124 Inadequate infrastructure in food parks
Many of the food parks in the state are not fully utilized by food processors as they lack key facilities
Stakeholders have identified following requirements as essential for the development of food parks in the state
Transportation - Public transport for labourers
Roads - With in the food park and connecting it to the nearest towns
Residential Complexes - For all grades of employees
Power Supply - 24 hour power supply required for 3 shift operation of industrial units and also for
residential purposes
Canteens and Restaurants - For refreshment purpose
4125 Cold chain availability and utilization
Availability of cold chain is key factor for development of processing of perishable in the state Initial
investment for cold store development is quite high and thereafter inversely proportional to its installed
capacity This supports the theory of development large cold stores to quickly achieve break-even On the other
hand larger size increases operating costs owing to high electricity and coolant usage along with maintenance
cost etc Only way out is to have higher capacity utilization which investors are not been able to achieve owing
to lack of availability of quantity across the year Itrsquos a chicken and egg situation which need government support to deal with government on one hand need to support cold chain investors by providing them sops like
subsidised power and on the other hand need to promote perishable processing industries by ensuring regular
raw material supplies to them
4126 Availability of transport facility
Connecting production zone to processing zone has two aspects connectivity and availability of transport
Processors have mentioned availability of transportation facility as a concern especially during winters which is
the peak season for harvesting and processing of soybean Soybean processors generate huge quantities of soya
de-oiled cake which is high in protein and fetches a good price in the international market due to its non GMO
origins Logistically most suitable port for export is Kandla port in Gujarat or Mumbai quantities to be moved
are difficult to transport by trucks and also it costs higher Feasible mode is rakes and availability of rakes
becomes a hindrance
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 67
Strategy and Plan of Action
413 Service Issues
4131 Lack of marketing initiatives
Many states in India have taken strategic steps resulting in a turnaround in their infrastructure and business
environment One of such initiatives is promotion or marketing of agricultural produce State government can
do it in different ways such as
Certification of agricultural produce
Developing specifications standards for farm produce
Linkages with FPOs co-operatives and branding their produce
Organizing trade fairs trade shows
Establishing exhibition amp convention centres
These initiatives can provide an impetus to further investment in the states thus improving economy of as well
as providing livelihood to the people
4132 Unutilized potential of mandis as lsquoKnowledge Transfer Hubsrsquo
There is increasing demand from the stakeholders regarding use of PPP in market extension activities of market
committees so that mandis can become knowledge transfer hubs Mandis are a unique place where almost all
farmers visit regularly traders have establishments processing units transporters and contract labourers are
present Given such stakeholders convergence mandis should be developed as a hub for creating awareness
among stakeholders regarding developmental policies schemes subsidies farm practices agricultural inputs
and other incentives This can be done by using marketing tools such as display boards posters and banners
with graphics and messages in local dialect etc The mandi officials should be trained and equipped to inform
the stakeholders in simple terms about the policies procedure for availing benefits and the relevant terms and
conditions This will help in utilization of the schemes by the target group and secure their intended effect
4133 Lack of RampD amp quality testing labs and their linkages
To continuously improve the seed variety maintain soil health and plant right crop and variety in the right
season using modern and relevant techniques RampD needs to work as a linkage between farmers and processors
The processors also raised a concern that there are only few (two) FSSAI approved laboratories in the state In
todayrsquos scenario of increased processing activity trade as well as serious issues such as adulteration of food
there is a need for improved network of infrastructure and service providers in this domain Promoting research
and development laboratories food quality and testing laboratories is also one of the major requirements for
developing agriculture and food processing sector in the state Such initiative would help farmers in taking right
decisions at the opportune time and derive intended benefits
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 68
Strategy and Plan of Action
4134 Capability development
It is important to build capabilities in the population in order to establish an inclusive mechanism to drive
growth Human capital is one of the largest inputs that an enterprise requires and its availability attracts higher
investment In this report human capital is studied in three stages managerial technical and physical or casual
labour
41341 Attrition
FPOs and retailers are badly affected by manpower attrition However the root cause of the problem is different
for both of them
Retailers put in considerable efforts on trainings to develop specific skill set among its employees and sector is
almost always short of skilled manpower On the other hand training cost for FPOs is negligible and FPOs are
always short of manpower which is dedicated and willing to work in rural areas It has been suggested that state
should start of some specific courses related to retail management and industry would respond by providing
trainings and job opportunities locally
However for FPOs employees are available at the execution level from the local areas but they lack technical amp
managerial expertise where planning interacting with government officials promotion of FPO to processors
and other such activities are involved Potential employees suited for the managerial level are averse to working
in villages and rural areas thus the attrition rate is very high It has been suggested that Government should
intervene and introduce courses focussing on rural management farmer organisation management etc and
help developing rural talent for the tasks
41342 Introduction of skill development courses
As many as 25 of the processors that we interviewed requested for food processing courses including dairying
oil technology vocational and ITI courses to be started in the existing universities The processors were ready to
partner the initiative by providing an apprenticeship to students of these courses for 4-6 months and later on
absorb the students based on merit and work experience This will not only generate employment but also help
the processors develop and retain talent in their businesses Moreover the institutes imparting education can
also involve in research activities
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 69
Strategy and Plan of Action
42 Areas of Intervention and Suggestions
Sr No
Area of Intervention
Interventions Required Suggestions
1 Policy and Regulatory
Marketing Reforms
Increasing Farmer-Market Linkages
Increasing Processing Activity
Rationalized Taxation
Industrial Policy Changes
Improving Investment Facilitation Governance
Rationalize market fee rates at par with competing states atleast for some commodities such as soyabean wheat rice (detailed study is required)
Abolish levy of market fee on direct marketing of produce to promote farmer-processor linkages
Abolish levy of market fee on contract farming transactions to promote farmer-processor linkages
Abolish levy of market fee on export of commodities (especially wheat rice gram)
Promote establishment of consumer-farmer markets for direct marketing of perishables (fruit and vegetables)
Prepare model contract farming agreements which would become guidelines for farmers and contractor to operate smoothly
Empower farmer producer organizations by promoting formation financial assistance and capacity building to strengthen farmer to market linkages without any third party intervention
Promote formation of poultry development societies co-operatives
Rationalize entry tax rates for some of the categories eg soya based processed products pulses and pulses products wheat products processed products from rice processed products from fruits and vegetables milk products spices
Categorize some of the processed food products in VAT schedules in order to make favourable taxation environment for food industry eg fruit and vegetable products spices milk products value added products from soyabean (other than oil and DOC) wheat based tertiary processed products
Exclude soyabean from biodiversity act
Exclude slaughterhouses and meat based processing industries from ineligible industry list of Industrial Promotion Policy
Promote Public-Private Partnership (PPP) mode in following o Fruit and Vegetable Processing o Commercial Poultry Development o Modern Slaughterhouses
Establish strict timelines and actions regarding usage of land allotted for industries
Develop single window clearance system for status tracking and monitoring mechanisms to
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 70
Strategy and Plan of Action
Sr No
Area of Intervention
Interventions Required Suggestions
measure progress with defined accountability and time bound service eg Maha eBiz an online single window application scrutiny and approval portal of Maharashtra Industrial Development Corporation Single window Clearance of Gujarat industrial development Corporation (GIDC)
Reduce simplify and digitize the procedures to bring in greater speed and responsiveness in application scrutiny and approval to set-up an industry in the state
2 Infrastructure Development of enabling
infrastructure to increase processing activities
Undertake regulated market infrastructure upgradation project where basic infrastructure grading sorting and other facilities would be created andor upgraded
Promote Public-Private Partnership (PPP) in agricultural markets with respect to financing construction operation and management
Undertake development of cluster based processing of specific produce o Gram and other pulses o Wheat o Paddy Rice
Promote establishment of research and development and quality and testing laboratories
Develop feeder roads in rural areas connecting it to major mandi locations
3 Services Marketing Support
Extension Services
Skill Development
Promote the branding of commodities or produce with high competitive advantage such as wheat basmati rice gram (dollar chana) orange guava aonla pea and garlic eg brands developed by Ministry of Agriculture Govt of Malaysia such as Malaysiarsquos Best Malaysian Farm Accreditation Scheme (SALM) Malaysian Organic Scheme (SOM) etc
Promote Public-Private Partnership (PPP) in extension services
Establish institute imparting education and research in food technology
Introduce skill development courses
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 71
Strategy and Plan of Action
43 Implementation Road Map
Suggestions Action Steps Implementing Agency
Authority Suggested Timeline
Rationalize market fee rates at par with competing states atleast for some commodities such as soyabean wheat rice (detailed study is required)
Undertake study to finalize the market fee
Amendment in APMC Act
Dept of Farmer Welfare amp Agriculture Development
Madhya Pradesh State Agricultural Marketing Board
Government of Madhya Pradesh (Legislative Assembly)
Within 1 year
(by 2014-15)
Abolish levy of market fee on direct marketing of produce to promote farmer-processor linkages
Abolish levy of market fee on contract farming transactions to promote farmer-processor linkages
Dept of Farmer Welfare amp Agriculture Development
Madhya Pradesh State Agricultural
Amendment in APMC Act Marketing Board Within 1 year
Abolish levy of market fee on export of commodities (especially wheat rice gram)
Prepare model contract farming agreements which would become guidelines for farmers and contractor to operate smoothly
Government of Madhya Pradesh (Legislative Assembly)
Legislative Assembly
(by 2014-15)
Categorize some of the processed food products in VAT schedules in order to make favourable taxation environment for food industry eg fruit and vegetable products spices milk products value added products from soyabean (other than oil and DOC) wheat based tertiary processed products
Amendment in VAT Act Schedules
Department of Commerce Industry amp Employment
Department of Horticulture amp Food Processing
Empowered Committee on Taxes
Finance Department Govt of
Within 1 year
(by 2014-15)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 72
Strategy and Plan of Action
Suggestions Action Steps Implementing Agency
Authority Suggested Timeline
Madhya Pradesh
Legislative Assembly
Rationalize entry tax rates for some of the categories eg soya based processed products pulses and pulses products wheat products processed products from rice processed products from fruits and vegetables milk products spices
Undertake study to finalize the entry tax rates
Amendment in Entry Tax Act
Department of Commerce Industry amp Employment
Department of Horticulture amp Food Processing
Empowered Committee on Taxes
Finance Department Govt of Madhya Pradesh
Legislative Assembly
Within 1 year
(by 2014-15)
Exclude soyabean from biodiversity act Amendment in Biodiversity Act
Department of Horticulture amp Food Processing
Madhya Pradesh State Biodiversity Board
Empowered Committee on Taxes
Finance Department Govt of Madhya Pradesh
Legislative Assembly
Within 1 year
(by 2014-15)
Exclude slaughterhouses and meat based processing Department of Commerce Industry
industries from ineligible industry list of Industrial amp Employment Within 1 year Promotion Policy
Establish strict timelines and actions regarding usage
Amendment in Industrial Promotion Policy Department of Horticulture amp Food
Processing
(by 2014-15)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 73
Strategy and Plan of Action
Suggestions Action Steps Implementing Agency
Authority Suggested Timeline
of land allotted for industries
Legislative Assembly
Develop single window clearance system for status tracking and monitoring mechanisms to measure progress with defined accountability and time bound service eg Maha eBiz an online single window application scrutiny and approval portal of Maharashtra Industrial Development Corporation Single window Clearance of Gujarat industrial development Corporation (GIDC)
Reduce simplify and digitize the procedures to bring in greater speed and responsiveness in application scrutiny and approval to set-up an industry in the state
Development of online portal for application scrutiny and approval of different procedures licenses registrations
Department of Commerce Industry amp Employment
MP Trade amp Investment Facilitation Corporation Ltd (TRIFAC)
Madhya Pradesh State Industrial Development Corporation (MPSIDC)
Within 1 year
(by 2014-15)
Empower farmer producer organizations by promoting formation financial assistance and capacity building to strengthen farmer to market linkages without any third party intervention
Mobilization of farmers
Formation of FPOs
Financial assistance to FPOs for first 3 years
Technical financial and marketing assistance to farmers
Dept of Farmer Welfare amp Agriculture Development
Department of Horticulture amp Food Processing
Small Farmerrsquos Agribusiness Consortium (SFAC)
Within 3 years
(by 2016-17)
Promote formation of poultry development societies co-operatives
Mobilization of farmers
Formation of poultry development societies or co-operatives by aggregating the farmers
Financial assistance for the establishment of poultry farms for first 3 years
Technical financial and marketing assistance to
MP State Livestock and Poultry Development Corporation
Local NGOs
Within 3 years
(by 2016-17)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 74
Strategy and Plan of Action
Suggestions Action Steps Implementing Agency
Authority Suggested Timeline
farmers
Promote establishment of consumer-farmer markets for direct marketing of perishables (fruit and vegetables)
Invite private investors to develop infrastructure and operate the facilities
Allocation of land for development of consumer-farmer markets
Madhya Pradesh State Agricultural Marketing Board
Dept of Farmer Welfare amp Agriculture Development
Department of Commerce Industry amp Employment
Within 3 years
(by 2016-17)
Promote Public-Private Partnership (PPP) mode in following o Fruit and Vegetable Processing o Modern Slaughterhouses
Invite private investors to develop infrastructure and operate the facilities
Allocation of land for development of consumer-farmer markets
Financial assistance for consumer-farmer markets
Provision of warehouses
Dept of Farmer Welfare amp Agriculture Development
Department of Horticulture amp Food Processing
Madhya Pradesh State Agricultural Marketing Board
Department of Commerce Industry amp Employment
MP Warehousing and logistics Corporation (MPWLC)
Within 3 years
(by 2016-17)
Undertake regulated market infrastructure upgradation project where basic infrastructure grading sorting and other facilities would be created andor upgraded
Collecting infrastructure requirements from APMCs
Allocation of funds for development of APMCs
Madhya Pradesh State Agricultural Marketing Board
Dept of Farmer Welfare amp Agriculture Development
Department of Horticulture amp Food
Within 5 years
(by 2018-19)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 75
Strategy and Plan of Action
Suggestions Action Steps Implementing Agency
Authority Suggested Timeline
Processing
Promote Public-Private Partnership (PPP) in agricultural markets with respect to financing construction operation and management
Invite private investors to develop infrastructure and operate the facilities
Allocation of land for development of consumer-farmer markets
Dept of Farmer Welfare amp Agriculture Development
Department of Horticulture amp Food Processing
Madhya Pradesh State Agricultural Marketing Board
Within 5 years
(by 2018-19)
Undertake development of cluster based processing of specific produce o Gram and other pulses o Wheat o Paddy Rice
Allocation of land for development of clusters
Establish crop specific processing clusters
Department of Commerce Industry amp Employment
Madhya Pradesh State Agro Industries Development Corporation Ltd
Madhya Pradesh State Industrial Development Corporation (MPSIDC)
MP Trade amp Investment Facilitation Corporation Ltd (TRIFAC)
MP Warehousing and logistics Corporation (MPWLC)
Within 5 years
(by 2018-19)
Promote establishment of research and development (RampD) and quality and testing laboratories
Financial assistance to establish RampD and quality testing laboratories
Food and Drugs Administration Department of Public Health and Family Welfare
Department of Horticulture amp Food Processing
Within 5 years
(by 2018-19)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 76
Strategy and Plan of Action
Suggestions Action Steps Implementing Agency
Authority Suggested Timeline
Madhya Pradesh Rural Road
Develop feeder roads in rural areas connecting it to Repairing andor construction of feeder roads
Development Authority Within 7 years
major mandi locations Madhya Pradesh State Agricultural Marketing Board
(by 2020-21)
Promote the branding of commodities or produce with high competitive advantage such as wheat basmati rice gram (dollar chana) orange guava aonla pea and garlic eg brands developed by Ministry of Agriculture Govt of Malaysia such as Malaysiarsquos Best Malaysian Farm Accreditation Scheme (SALM) Malaysian Organic Scheme (SOM) etc
Certification of farm produce
Linkages with FPOs co-operatives and branding their produce
Organizing trade fairs trade shows
Developing specifications standards for farm produce
Madhya Pradesh State Agricultural Marketing Board
Dept of Farmer Welfare amp Agriculture Development
Department of Horticulture amp Food Processing
Within 5 years
(by 2018-19)
Promote Public-Private Partnership (PPP) in extension services
Invite private players and signing MOUs with them for market led extension
Dept of Farmer Welfare amp Agriculture Development
Department of Horticulture amp Food Processing
Madhya Pradesh State Agricultural Marketing Board
Within 5 years
(by 2018-19)
Establish institute imparting education and research in food technology
Establish educational and research institute in the field of food technology for skill manpower development in the state
Create linkages with industry and other relevant stakeholders to provide extension research consultancy services quality and testing support
Department of Horticulture amp Food Processing
Dept of Farmer Welfare amp Agriculture Development
Rajmata Vijayaraje Scindia Krishi Vishwavidyalaya (RVSKVV) Gwalior
Within 4 years
(by 2017-18)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 77
Strategy and Plan of Action
Suggestions Action Steps Implementing Agency
Authority Suggested Timeline
Introduce specialized skill development courses for food processing sector
Develop specialized skill development courses as per need of food processing sector
Establish new ITIs it is in the state
Department of Technical Education and Skill Development
Department of Horticulture amp Food Processing
Within 5 years
(by 2018-19)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 78
-
Proposed Projects
5 Proposed Projects
After analysing the current situation of food industry in the state and interacting with the stakeholders the
resultant output is in the form of prioritized crops produce for processing (focus areas) and constraints or
barriers (areas of interventions) which are affecting the growth of the sector in the state Therefore while
finalizing the key projects for the development of sector it is important to consider both of these aspects Also
for government it is important to work on those projects which will have maximum impact across different
commodities and livestock produce In other words the projects which will facilitate the overall development of
sector will be proposed In order to shortlist the possible projects we used project prioritization model which is
described below
51 Project Prioritization Model
The state government wish to create a repository of projects which would facilitate in accelerating the
development of food processing industry In view of this we have prioritized the crops and livestock produce
based on model which comprises three major parameters such as attractiveness of the crop produce
competitive advantage of the state with respect to it and importance or impact of the crop produce to the state
economy The model is described in section 222 in detail This model helped to identify the key focus crops
produce in which there is need and scope of processing Some of the project profiles would be based on these
prioritized crops produce For the remaining projects we have used the base of issues or concerns (raised by
different stakeholders) which are becoming impediments for the development of agri-business activity in and
around the value chains of prioritized crops produce The model to prioritize the projects is as follows
Based on Focus Areas
Based on Constraints
and Barriers
Objective Prioritization
of Crops amp Livestock Sub sectors
Prioritized Crops and Livestock Produce
Key Themes of Processing
Consultation with State
Government
Stakeholder Consultation
Issues Concerns
Mapping of issues
concerns across value
chains
Prioritization Matrix
Project Profiles
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 79
Proposed Projects
511 Based on focus areas (key crops and livestock produce)
The crops or livestock produce that needs to be focussed upon for processing point of view are prioritized on
criteria as mentioned in section 222
The proposed projects based on these prioritized crops or livestock produce are as follows
Table 9 Projects based on focus areas (key crops and livestock produce)
Sr No
Prioritized Crop or Livestock Produce
Intervention Required
Possible Solution (Project)
Project Category
1 Gram and other pulses
Increased processing
Development of processing cluster
Processing Capacity Enhancement
2 Wheat Increased processing
Development of processing cluster
Processing Capacity Enhancement
3 Rice Paddy Increased processing
Development of processing cluster
Processing Capacity Enhancement
4 Fruits and Vegetables Increased processing
Development of processing facilities on
PPP mode
Processing Capacity Enhancement
5 Onion amp Garlic Increased processing
Development of processing facilities on
PPP mode
Processing Capacity Enhancement
6 Meat other than poultry Increased
production
Development of slaughterhouse on PPP
mode
Processing Capacity Enhancement
7 Poultry Meat Increased
production
Increase in production through societies or co-
operatives
Farmer Empowerment
through Societies Co-operatives
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 80
Proposed Projects
512 Based on (aimed at) addressing constraints and barriers
While prioritizing the projects aimed at addressing constraints or barriers we have mapped the prevalence of
major issues or concerns which were raised by different stakeholders working across different value chains of
different commodities or livestock produce in order to identify the impact of these issues This impact was
calculated based on the scores received by a particular crop or produce in prioritization model described in
section 222 and the frequency of a particular issue raised by stakeholders during primary survey
The major themes or areas of concerns are
Marketing Infrastructure amp Reforms
Lack of Cold Chain Ripening Chambers
Infrastructure Issues in Food Parks
Lack of Testing Laboratories amp RampD Centres
Lack of Technical Educational Institutes
Lack of Marketing Promotion of Agril Produce
Difficulty in Access to Credit
Lack of time bound service
Status Issues of Cold Stores FPOs
Taxation Issues
Inadequate market linkages of farmers
Mandi Fees Issues
Following table shows the constraints barriers or concerns across major value chains suggested or raised by
stakeholders
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 81
Proposed Projects
Table 10 Prevalence of major issues as per stakeholders across different commodities and livestock produce in Madhya Pradesh (2011-12)
Sr No
Category Commodity
Produce
Ma
rket
ing
Infr
ast
ruct
ure
amp
Ref
orm
s
La
ck o
f C
old
Ch
ain
Rip
enin
g C
ha
mb
ers
Infr
ast
ruct
ure
Is
sues
in
Fo
od
Pa
rks
La
ck o
f T
esti
ng
L
ab
ora
tori
es amp
Ramp
D
Cen
tres
La
ck o
f T
ech
nic
al
Ed
uca
tio
na
lIn
stit
ute
s
La
ck o
f M
ark
etin
g
P
rom
oti
on
of
Ag
ril
Pro
du
ce
Dif
ficu
lty
in
Acc
ess
to C
red
it
La
ck o
f ti
me
bo
un
dse
rvic
e
Sta
tus
Issu
es
of
Co
ld S
tore
s F
PO
s
Ta
xa
tio
n I
ssu
es
Ina
deq
ua
te m
ark
etli
nk
ag
es o
f fa
rmer
s
Ma
nd
i F
ees
Issu
es
1
Cereals
Wheat
2 RicePaddy
3 Maize
4 Sorghum
5
Pulses
Gram
6 Pigeon Pea
7 Lentil
8
Oilseeds
Soyabean
9 Mustard
10 Groundnut
11
Fruits
Orange
12 Papaya
13 Banana
14 Guava
15 Mango
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 82
Proposed Projects
Sr No
Category Commodity
Produce
Ma
rket
ing
Infr
ast
ruct
ure
amp
Ref
orm
s
La
ck o
f C
old
Ch
ain
Rip
enin
g C
ha
mb
ers
Infr
ast
ruct
ure
Is
sues
in
Fo
od
Pa
rks
La
ck o
f T
esti
ng
L
ab
ora
tori
es amp
Ramp
D
Cen
tres
La
ck o
f T
ech
nic
al
Ed
uca
tio
na
lIn
stit
ute
s
La
ck o
f M
ark
etin
g
P
rom
oti
on
of
Ag
ril
Pro
du
ce
Dif
ficu
lty
in
Acc
ess
to C
red
it
La
ck o
f ti
me
bo
un
dse
rvic
e
Sta
tus
Issu
es
of
Co
ld S
tore
s F
PO
s
Ta
xa
tio
n I
ssu
es
Ina
deq
ua
te m
ark
etli
nk
ag
es o
f fa
rmer
s
Ma
nd
i F
ees
Issu
es
16
Vegetables
Green Peas
17 Onion
18 Tomato
19 Potato
20
Spices
Garlic
21 Chilli
22 Coriander
23
Livestock Produce
Milk
24 Eggs (Nos)
25 Poultry Meat
26 Other Meat
27 Fish
Total 22 11 20 15 21 9 27 27 10 25 22 10
Source Primary survey PwC analysis
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 83
Proposed Projects
513 Project Evaluation Matrix
For development of food processing sector in the state it is important to address above mentioned issues or
concerns raised by different stakeholders during primary survey Some of these issues require hard
interventions whereas others can be solved by are soft interventions In order to address these issues by
undertaking some specific projects they are gauged on the basis of three parameters such as
State government control
Private sector involvement interest
Impact of a particular issue on value chain
The issues on which state government have maximum control and which are important from private sector
perspective require to be addressed on priority basis The third parameter of impact on value chain also
underscores the need and urgency to resolve them The following matrix indicates the priority areas that need
to be addressed immediately
Priority Quadrant
High
State
Government
Control
Low
Low Private Sector Involvement Interest High
Marketing Infrastructure amp
Reforms Infrastructure in
Food Parks
Market Linkages
Cold Chain Ripening Chambers
Food Testing Labs
RampD Centres
Access to Credit
Marketing Promotion of Agri produce Technical
Educational Institutes
Time Bound Service
Mandi Fees
Status issue of Cold Stores FPOs
Taxation
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 84
Proposed Projects
Based on above matrix following issues are prioritized
1) Marketing Infrastructure and Reforms
2) Cold Chain and Ripening Chambers
3) Technical Educational Institute
4) Market Linkages
5) Taxation
6) Time Bound Service
7) Infrastructure in Food Parks
Out of these issues those which can be addressed through hard interventions and has maximum impact on
value chain are short listed as projects and categorized into four different categories as follows
Table 11 Projects aimed at removing constraints or barriers
Sr No
Prioritized Issue Type of
Intervention Required
Possible Solution (Project)
Project Category
1 Marketing Infrastructure and Reforms
Hard and Soft Intervention
Development upgradation of
marketing infrastructure
Marketing Infrastructure Development
2 Cold Chain and Ripening Chambers
3 Technical Educational Institute
Hard Intervention
Establishment of an institute
Human resource Development
4 Market Linkages Hard and Soft Intervention
Linking farmers to markets
Farmer Linkages and Empowerment
The final list of 10 projects is a combination of projects mentioned in Table 9 and Table 11 as mentioned below
The brief profile of these projects is given in next section
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 85
Proposed Projects
52 Key Proposed Projects
Based on the crops and project prioritization model we short-listed some key projects for the development of
food processing sector in the state While short-listing them the conscious effort was made to identify key areas
functions components of value chain which needs to be developed that would have maximum impact on the
respective value chain sub-sector and ultimately food processing as a whole Accordingly we found that at
present there are four key areas which are most important to strengthen the sector as a whole in the state
These areas are
Food Processing
Sector
Processing Capacity Enhance
ment
Marketing Infrastruct
ure Developm
ent
Farmer Linkages
amp Empower
ment
Human Resource Developm
ent
The projects are broadly divided into these major categories as mentioned in the table below
Processing Capacity Enhancement
bullDevelopment of pulses processing cluster in Sagar district bullDevelopment of wheat processing cluster in Sehore district bullDevelopment of paddy processing cluster in Satna district bullEstablishment of integrated fruit and vegetable processing facility at Ratlam on PPP model bullEstablishment of vegetable dehydration facility at Neemuch on PPP model bullEstablishment of modern slaughterhouses on PPP model
bullDevelopment up-gradation of marketing facilities of the APMCrsquos
Marketing Infrastructure Development
bullFormation of commercial poultry development societies co-operatives bullStrengthening of FPOs by facilitating the formation market linkages and capacity building
Farmer Linkages and Empowerment
bullEstablishment of Food Technology institute at Indore
Human Resource Development
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 86
-
Brief Project Profiles
6 Brief Project Profiles
61 Development of pulses processing cluster in Sagar district
611 Context
Government of Madhya Pradesh intends to become preferred investment destination especially in food
processing sector and looking to increase the income level of farmers After completing the diagnostic
assessment of food processing sector of Madhya Pradesh it is found that there is immense potential to attract
private sector investment into post‐harvest activities of pulses Huge production base along with location
advantage with connectivity to all major consumption centres underscores this potential Therefore aligning
with state governmentrsquos objectives it is proposed to develop pulses processing cluster in Sagar district
612 Project
6121 Objectives
To increase the level of in-house processing of pulses
To ensure better returns to farmers
To create and promote farmers-processor direct linkages for assured market in catchment area
To generate direct and indirect employment opportunities
To reduce the post-harvest losses
To create contract farming opportunities in the catchment area
6122 Drivers
61221 Huge production base
Madhya Pradesh ranks first in total pulses production in the country It contributes around 20-25 of total
pulses production of India The average contribution to the total pulses production has been around 227 in
the last five years (2007-08 to 2011-12) Gram (Chick Pea) is major pulse grown in the state along with Lentil
(Masoor) and Pigeon Pea (Tur) However during diagnostic stage it is found that the secondary processing (dal
making) is comparatively low It may be because of huge demand outside the state which results in interstate
trade Therefore in order to promote in-house processing of pulses it is important to adopt the cluster based
approach
The district wise major pulses production is indicated below
Major Pulses
Rank Production
2011 12 (lsquo000 MT)
Percentage of National Production
Major Producing Districts
Gram Rank 1 32903 427 Sagar Vidisha Raisen Ashoknagar Dewas
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 87
-
-
-
--
Brief Project Profiles
Major Pulses
Rank Production
2011 12 (lsquo000 MT)
Percentage of National Production
Major Producing Districts
Damoh Rajgarh Narsinghpur Ujjain Chattarpur Sehore
Pigeon Pea (Tur)
Rank 3 3342 126 Narsinghpur Chhindwara Raisen Betul Damoh Rewa Jabalpur Seoni
Lentil (Masoor)
Rank 3 1800 191 Vidisha Ashoknagar Raisen Sagar Narsinghpur Jabalpur Damoh
Green Gram (Moong)
--- 213 13 Khargone Shivpuri Dhar Tikamgarh Ratlam Chattarpur Barwani Rewa
Black Gram (Urad)
--- 1488 84
Alirajpur Ashoknagar Tikamgarh Vidisha Chattarpur Shivpuri Damoh Sagar Jabalpur Mandsaur Ratlam Narsinghpur Satna
The figures above indicate that huge production base provides potential for pulses processing in the state It
underlines the need for promotion of establishment of pulses processing cluster in the state
The seasonality in terms of harvesting season of various pulses produced in Madhya Pradesh is shown below
Major Pulses Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Gram
Pigeon Pea (Tur)
Lentil (Masoor)
Green Gram (Moong)
Black Gram (Urad)
Peak Season Lean Season Round the year
61222 Deficit in current processing
The estimated current pulses processing capacity is less than the current demand (consumption) in the state It
suggests that there is current potential for pulses processing especially secondary processing activities such as
dal making
Major Pulses
Estimated Current
Processing Capacity 2011 12
(MT)
Required Current Capacity
(based on demand)
2011 12 (MT)
Current Shortfall of Processing
Capacity (MT and )
Estimated Processing
Capacity Required by
2023 24
(MT)
Estimated Processing
Capacity Addition
Required by 2023 24
(MT)
Gram
453299 736543 283244 930673 477374
Pigeon Pea (Tur)
Lentil (Masoor)
Green Gram (Moong)
Black Gram (Urad)
Source Dept of Commerce amp Industries Primary Survey PwC Analysis
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 88
- -
Brief Project Profiles
61223 Increase in demand
The demand for dal and pulses products is going to increase in next decade (by 2023-24) on account of
increasing per capita consumption and increasing population Moreover pulses requires to be milled before
consumption and as current processing (mainly secondary) capacity is comparatively low it can be inferred that
there is potential (estimated) for both secondary and tertiary processing of pulses (especially gram) in the state
Major Pulses
Current Demand 2011 12
(MT)
Estimated Demand by 2023 24
(MT)
Estimated Percentage Change
Gram 248607 451144 11036
Pigeon Pea (Tur) 340166 317316 -672
Lentil (Masoor) 71151 41170 -4214
Green Gram (Moong) 66823 99240 4851
Black Gram (Urad) 43944 21804 -5038
Total 736543 930673 2636
Source NSSO PwC Analysis
6123 Concept
61231 Benefits of cluster
Clusters Increase Productivity Efficiency
o Efficient access to specialized inputs services employees information institutions training
programs and other public goods (local outsourcing)
o Ease of coordination and transactions across firms
o Rapid diffusion of best practices
o Ongoing visible performance comparisons and strong incentives to improve vs local rivals
o Proximity of rivals encourages strategic differentiation
Clusters Stimulate and Enable Innovations
o Greater likelihood of perceiving opportunities for innovation (eg unmet needs sophisticated
customers combinations of services or technologies)
o Presence of multiple suppliers and institutions to assist in knowledge creation
o Ease of experimentation given locally available resources
Clusters Facilitate Commercialisation and New Business Formation
o Opportunities for new companies and new lines of established business are more apparent
o Spinoffs and startups are encouraged by the presence of other companies commercial
relationships and concentrated demand
o Commercializing new products and starting new companies is easier because of available skills
suppliers etc
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 89
Brief Project Profiles
61232 Location
The indicative location and catchment area is shown in following figure
The project location is proposed to be in Sagar district because of following reasons
Proximity to pulses producing area
Proximity to major mandis
Location is on North-South Corridor
Connectivity to all major cities of the state
61233 Proposed Activities
Develop a pulses processing cluster at Sagar
Name of the Project Pulses Processing Cluster
Location Sagar District
Combined Capacity ~ 200000 MTannum (of pulses equivalent)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 90
Brief Project Profiles
Area Required ~ 20 acres
Catchment Area Sagar Vidisha Raisen Narsinghpur Ashoknagar Damoh Chattarpur Panna Jabalpur
(produces around 42 of total pulses in the state)
Proposed pulses to be processed Gram Pigeon Pea Lentil Black Gram Green Gram etc
Considering the growing area under various pulses especially gram in nearby areas of Sagar district it is
proposed to establish pulses processing cluster at Sagar It will increase the value addition immediately after
harvesting by creating assured market for produce It will help to reduce the losses presently occurring due to
transport of these pulses to distant markets within the state as well as markets outside the state Moreover the
proposed project will promote similar activity in the nearby area
For calculation purposes it is expected that the processing capacity would be shared by LMIs and SSIs in the
ratio of 6040 Around 4-5 units with capacity of 20000 MTannum and around 40-50 units with capacity of
2000 MTannum would process around 200000 MT of pulses annually However the actual ratio of types of
processing units depends on the interest of private players and thus may vary
It is estimated that around one acre area is required to set up a modern pulse processing plant of capacity 100
TPD (ie 100 x 200 days = 20000 MTannum) Similarly a small pulse processing unit with capacity of 2000
MTannum requires around 0125 acre is required
613 Cost Estimates
The most important requirement for establishing any processing facility is land The proposed cluster would
require around 20 acres of land It is assumed that state government will allot the required land for the same
Therefore the estimated cost described below excludes the land cost The required cost for establishment of
pulses processing cluster is approximately Rs 82 crores
Sr No
Particulars Units Amount
(in Rs Lakhs)
1 Land ~ 20 acres ---
2 Land Development --- 2000
3 Roads and Pavement Area --- 8000
4 Weighbridge 2 1200
5 Warehouses (5000 MT) 2 30000
6 Power
(sub-station and distribution network including street lights etc) --- 24000
7 Water supply including overhead tanks pump houses and
machinery --- 11000
8 Sewage Treatment Plant (STP) 1 800
9 Administrative Complex --- 5000
Total 82000
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 91
Brief Project Profiles
614 Annual Revenue Streams and Sources Project Benefits
Major project benefits are as follows
Particulars Benefit
Estimated revenue generation from pulses processing Rs 1100 Crores
Estimated employment generation (both direct and indirect) Approx 2000
Estimated number of farmer beneficiaries (both direct and indirect) Approx 80000
Apart from above other benefits includes
Assured market and prices for farmers in catchment area
Reduction in wastage
Increase in economic activity
Socio-economic development of the area
615 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Sr No
Task Particulars To be Completed by
1 Land allotment State Government
2 Creation of common infrastructure Government Agency
(eg MPAKVN MPSIDC)
3 Creation of warehouses Government Agency
(eg MPWLC)
4 Setting-up of specialised infrastructure facilities Private Sector
5 Maintenance of facilities Private Sector
616 Risk
6161 Financial Risk
The proposed project is at the conceptual stage and the detailed study (DPR) is required for financial
closure There may be escalation in the cost of project due to delay in finalizing this concept
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 92
Brief Project Profiles
6162 Implementation Risk
Land is the most critical component for any project The land has to be suitable for the purpose with adequate water supply drainage options connectivity to major markets as well as major agricultural belts free from encumbrances not exposed too much to vagaries of nature etc The quality and size of such land parcels will determine the return potential of project
The land acquired will be used for development of infrastructure and facilities Therefore it requires various clearances from various government bodies for construction to commissioning Delays in getting any of these clearances will lead to delay in the completion and non-availability of any of these clearances may delay the project Therefore such delays and non-availability of clearances can be a threat
Infrastructure required by the project but not included as part of the project ndash such as road access water supply etc are also important Delays in creation of these infrastructure facilities may have a negative impact on the projectrsquos profitability
The success of project demands participation from entrepreneurs setting up units within project area The project will have to attract sufficient number of participants to achieve maximum return potential
6163 Operational Risk
There may be a significant shift in cropping pattern in catchment area in future owing to relative
profitability of crops This may lead to reduction in availability of raw material
6164 Miscellaneous Risk
Acts of God like floods earthquake etc that disrupt operations are a form of risk which exists for all projects The same risk is applicable in this case as well
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 93
Brief Project Profiles
This page is intentionally left blank
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PwC 94
-
Brief Project Profiles
62 Development of wheat processing cluster at Sehore
621 Context
Madhya Pradesh has emerged as one of the leading state in terms of wheat production It produces some of the
finest quality of wheat in India After completing the diagnostic assessment of food processing sector of Madhya
Pradesh it is found that there is immense potential to attract private sector investment into post‐harvest
activities of wheat Huge production base along with varietal availability and location advantage with
connectivity to all major consumption centres underscores this potential Therefore in order to promote in-
house processing of wheat it is important to adopt the cluster based approach and thus it is proposed to develop
wheat processing cluster at Sehore
622 Project
6221 Objectives
To increase the level of in-house processing of wheat
To ensure better returns to farmers
To create and promote farmers-processor direct linkages for assured market in catchment area
To generate direct and indirect employment opportunities
To reduce the post-harvest losses
To create contract farming opportunities in the catchment area
6222 Drivers
62221 Huge production base
Madhya Pradesh ranks fourth in total wheat production in the country The average contribution of the state in
the total wheat production in the country for the last five years (2007-08 to 2011-12) has been around 95 The
production is expected to increase substantially in the next 5 to 10 years However during diagnostic stage it is
found that the secondary processing (milling) is comparatively low It may be because of increased procurement
by government agencies in the recent past and huge demand for special varieties of wheat outside the state
which results in interstate trade This trend is expected to continue in future as well Despite of these
constraints it is found that there is considerable potential for processing of wheat in the state Therefore in
order to promote in-house processing of wheat it is important to adopt the cluster based approach
The major wheat producing districts are shown below
Cereal Rank Production
2011 12 (lsquo000 MT)
Percentage of National Production
Major Producing Districts
Wheat Rank 4 127032 1216 Hoshangabad Chhindwara Sehore Harda Raisen Vidisha Dhar Ujjain Dewas Gwalior Datia
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 95
- -
Brief Project Profiles
The above data indicates that huge production base provides potential for wheat processing in the state It
underlines the need for promotion of establishment of wheat processing cluster in the state
The seasonality in terms of harvesting season of wheat produced in Madhya Pradesh is shown below
Major Cereal Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Wheat
Peak Season Lean Season Round the year
62222 Varietal availability
Madhya Pradesh is famous for some unique varieties of wheat such as Sharbati Moreover durum wheat (hard
wheat) with high protein and high gluten content is largely grown in the state These varieties types of wheat
gives competitive advantage to Madhya Pradesh where some quantities are purchased by the private traders at
a price premium mainly for processing purpose and to produce high value branded products
62223 Increase in demand
The demand for wheat and its products is going to increase coming decade (by 2023-24) on account of
increasing per capita consumption and increasing population Moreover rapid urbanization changing lifestyle
and increased health consciousness would lead to increased demand for processed products Huge production
base of unique wheat (sharbati durum) coupled with increase in demand suggests that there is substantial
potential for primary (sorting and grading) secondary (milling) and tertiary processing (processed products) of
wheat in the state
Major Cereal
Current Demand 2011 12
(MT)
Estimated Demand by 2023 24
(MT)
Estimated Percentage Change
Wheat 7183377 10016554 3944
Source NSSO PwC Analysis
6223 Concept
62231 Benefits of cluster
Clusters Increase Productivity Efficiency
o Efficient access to specialized inputs services employees information institutions training
programs and other public goods (local outsourcing)
o Ease of coordination and transactions across firms
o Rapid diffusion of best practices
o Ongoing visible performance comparisons and strong incentives to improve vs local rivals
o Proximity of rivals encourages strategic differentiation
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 96
Brief Project Profiles
Clusters Stimulate and Enable Innovations
o Greater likelihood of perceiving opportunities for innovation (eg unmet needs sophisticated
customers combinations of services or technologies)
o Presence of multiple suppliers and institutions to assist in knowledge creation
o Ease of experimentation given locally available resources
Clusters Facilitate Commercialisation and New Business Formation
o Opportunities for new companies and new lines of established business are more apparent
o Spinoffs and startups are encouraged by the presence of other companies commercial
relationships and concentrated demand
o Commercializing new products and starting new companies is easier because of available skills
suppliers etc
62232 Location
The indicative location and catchment area is shown in following figure
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 97
Brief Project Profiles
The project location is proposed to be at Sehore because of following reasons
Proximity to wheat producing area (especially sharbati variety)
Proximity to major mandis
Proximity to major consumption centres
Area is already declared as AEZ by APEDA
62233 Proposed Activities
Develop a wheat processing cluster at Sehore
Name of the Project Wheat Processing Cluster
Location Sehore
Combined Capacity ~ 450000 MTannum
Area Required ~ 25 acres
Catchment Area Sehore Hoshangabad Harda Vidisha Ashoknagar Raisen Dewas
Type of activities likely to be undertaken Sorting Grading amp Packaging
Milling
Manufacturing of Processed Product
Processed products likely to be manufactured Packed amp Branded Wheat Atta Maida Rawa Suji and Other processed products
Considering the growing area under various varieties of wheat (especially sharbati and durum) in nearby areas
of Sehore district it is proposed to establish wheat processing cluster at Sehore It will increase the value
addition immediately after harvesting by creating assured market for produce The proposed project will
promote similar processing activity in the nearby area
For calculation purposes it is expected that around 40-50 units with capacity of 9000 MTannum would
process around 450000 MT of wheat annually However the actual ratio of types of processing units depends
on the interest of private players and thus may vary
It is estimated that around one acre area is required to set up three modern wheat processing units
623 Cost Estimates
The most important requirement for establishing any processing facility is land The proposed cluster would
require around 25 acres of land It is assumed that state government will allot the required land for the same
Therefore the estimated cost described below excludes the land cost The required cost for establishment of
wheat processing cluster is approximately Rs 85 crores
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 98
Brief Project Profiles
Sr No
Particulars Units Amount
(in Rs Lakhs)
1 Land ~ 25 acres ---
2 Land Development --- 2500
3 Roads and Pavement Area --- 10000
4 Weighbridge 2 1200
5 Warehouses (5000 MT) 2 30000
6 Power
(sub-station and distribution network including street lights etc) --- 24000
7 Water supply
(including overhead tanks pump houses and machinery) --- 11000
8 Sewage Treatment Plant (STP) 1 800
9 Administrative Complex --- 5000
Total 84500
624 Annual Revenue Streams and Sources Project Benefits
Major project benefits are as follows
Particulars Benefit
Estimated revenue generation from pulses processing Rs 800 Crores
Estimated employment generation (both direct and indirect) Approx 1500
Estimated number of farmer beneficiaries (both direct and indirect) Approx 75000
Apart from above other benefits includes
Assured market and prices for farmers in catchment area
Reduction in wastage
Increase in economic activity
Socio-economic development of the area
625 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 99
Brief Project Profiles
Sr No
Task Particulars To be Completed by
1 Land allotment State Government
2 Creation of common infrastructure Government Agency
(eg MPAKVN MPSIDC)
3 Creation of warehouses Government Agency
(eg MPWLC)
4 Setting-up of specialised infrastructure facilities Private Sector
5 Maintenance of facilities Private Sector
626 Risk
6261 Financial Risk
The proposed project is at the conceptual stage and the detailed study (DPR) is required for financial
closure There may be escalation in the cost of project due to delay in finalizing this concept
6262 Implementation Risk
Land is the most critical component for any project The land has to be suitable for the purpose with adequate water supply drainage options connectivity to major markets as well as major agricultural belts free from encumbrances not exposed too much to vagaries of nature etc The quality and size of such land parcels will determine the return potential of project
The land acquired will be used for development of infrastructure and facilities Therefore it requires various clearances from various government bodies for construction to commissioning Delays in getting any of these clearances will lead to delay in the completion and non-availability of any of these clearances may delay the project Therefore such delays and non-availability of clearances can be a threat
Infrastructure required by the project but not included as part of the project ndash such as road access water supply etc are also important Delays in creation of these infrastructure facilities may have a negative impact on the projectrsquos profitability
The success of project demands participation from entrepreneurs setting up units within project area The project will have to attract sufficient number of participants to achieve maximum return potential
6263 Operational Risk
There may be a significant shift in cropping pattern in catchment area in future owing to relative profitability of crops This may lead to reduction in availability of raw material
6264 Miscellaneous Risk
Acts of God like floods earthquake etc that disrupt operations are a form of risk which exists for all
projects The same risk is applicable in this case as well
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 100
-
Brief Project Profiles
63 Development of paddy processing cluster at Satna
631 Context
Paddy is one of the important agricultural crops in Madhya Pradesh Though major rice producing belt has
been detached from the state after formation of Chhattisgarh in recent past paddy cultivation and processing
activity has increased in Madhya Pradesh It has also gained momentum due to basmati cultivation and interest
shown by some of the private player to enter into contract farming After completing the diagnostic assessment
of food processing sector of Madhya Pradesh it is found that there is immense potential to attract private sector
investment into post‐harvest activities of paddy Substantial production base along with location advantage
with connectivity to major consumption centres underscores this potential Therefore in order to promote in-
house processing of paddy it is important to adopt the cluster based approach and thus it is proposed to develop
paddy processing cluster at Satna
632 Project
6321 Objectives
To increase the level of in-house processing of paddy
To create and promote farmers-processor direct linkages for assured market in catchment area
To ensure better returns to farmers
To create contract farming opportunities in the catchment area
To generate direct and indirect employment opportunities
To reduce the post-harvest losses
6322 Drivers
63221 Huge production base
Madhya Pradesh contributes around 15 to 2 of total paddy production of India The average contribution to
the paddy production for the last five years (2007-08 to 2011-12) has been around 17 The production is
expected to increase significantly in the next 5 to 10 years However during diagnostic stage it is found that the
secondary processing (milling) is comparatively low It may be because of increased procurement by
government agencies in the recent past This trend is expected to continue in future as well Despite of these
constraints it is found that there is considerable potential for processing of wheat in the state Therefore in
order to promote in-house processing of paddy it is important to adopt the cluster based approach
The major paddy producing districts are shown below
Cereal Rank Production
2011 12 (lsquo000 MT)
Percentage of National Production
Major Producing Districts
Paddy Rank 14 22273 211 Balaghat Shahdol Seoni Rewa Satna Katni
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 101
- - -
Brief Project Profiles
The above data indicates that huge production base provides potential for paddy processing in the state It
underlines the need for promotion of establishment of paddy processing cluster in the state
The seasonality in terms of harvesting season of paddy produced in Madhya Pradesh is shown below
Major Cereal Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Paddy
Peak Season Lean Season Round the year
63222 Deficit in processing capacity
The estimated current paddy processing capacity is less than the current demand (consumption) in the state It
suggests that there is current potential for paddy processing in the state
Crop
Estimated Current Processing Capacity
2011 12
(MT)
Estimated Processing Capacity Required by
2023 24
(MT)
Estimated Processing Capacity Addition
Required by 2023 24
(MT)
Paddy 410340 777972 367632
Source Dept of Commerce amp Industries Primary Survey PwC Analysis
6323 Concept
63231 Benefits of cluster
Clusters Increase Productivity Efficiency
o Efficient access to specialized inputs services employees information institutions training
programs and other public goods (local outsourcing)
o Ease of coordination and transactions across firms
o Rapid diffusion of best practices
o Ongoing visible performance comparisons and strong incentives to improve vs local rivals
o Proximity of rivals encourages strategic differentiation
Clusters Stimulate and Enable Innovations
o Greater likelihood of perceiving opportunities for innovation (eg unmet needs sophisticated
customers combinations of services or technologies)
o Presence of multiple suppliers and institutions to assist in knowledge creation
o Ease of experimentation given locally available resources
Clusters Facilitate Commercialisation and New Business Formation
o Opportunities for new companies and new lines of established business are more apparent
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 102
Brief Project Profiles
o Spinoffs and startups are encouraged by the presence of other companies commercial
relationships and concentrated demand
o Commercializing new products and starting new companies is easier because of available skills
suppliers etc
63232 Location
The indicative location and catchment area is shown in following figure
The project location is proposed to be at Satna because of following reasons
Proximity to paddy producing area
Proximity to major mandis
Proximity to major consumption centres
63233 Proposed Activities
Develop a wheat processing cluster at Satna
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 103
Brief Project Profiles
Name of the Project Paddy Processing Cluster
Location Satna
Combined Capacity ~ 300000 MTannum
Area Required ~ 40 acres
Catchment Area Sehore Hoshangabad Harda Vidisha Ashoknagar Raisen Dewas
Type of activities likely to be undertaken Milling
Manufacturing of other processed products
Processed products likely to be manufactured Rice Bran Poha Churi Husk etc
Considering the growing area under paddy in nearby areas of Satna district it is proposed to establish paddy
processing cluster at Satna It will increase the value addition immediately after harvesting by creating assured
market for produce The proposed project will promote similar processing activity in the nearby area
For calculation purposes it is expected that around 25-30 units with capacity of 10000 MTannum would
process around 300000 MT of paddy annually However the actual ratio of types of processing units depends
on the interest of private players and thus may vary
It is estimated that around one acre area is required to set up a modern paddy milling processing unit with
capacity of 10000 MTannum
633 Cost Estimates
The most important requirement for establishing any processing facility is land The proposed cluster would
require around 40 acres of land It is assumed that state government will allot the required land for the same
Therefore the estimated cost described below excludes the land cost The required cost for establishment of
paddy processing cluster is approximately Rs 9 crores
Sr No
Particulars Units Amount
(in Rs Lakhs)
1 Land ~ 40 acres ---
2 Land Development --- 4000
3 Roads and Pavement Area --- 14000
4 Weighbridge 2 1200
5 Warehouses (5000 MT) 2 30000
6 Power
(Sub-station and distribution network including street lights etc) --- 24000
7 Water supply
(including overhead tanks pump houses and machinery) --- 11000
8 Sewage Treatment Plant (STP) 1 800
9 Administrative Complex --- 5000
Total 90000
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 104
Brief Project Profiles
634 Annual Revenue Streams and Sources Project Benefits
Major project benefits are as follows
Particulars Benefit
Estimated revenue generation from pulses processing Rs 425 Crores
Estimated employment generation (both direct and indirect) Approx 800
Estimated number of farmer beneficiaries (both direct and indirect) Approx 100000
Apart from above other benefits includes
Assured market and prices for farmers in catchment area
Reduction in post-harvest losses
Increase in economic activity
Socio-economic development of the area
635 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Sr No
Task Particulars To be Completed by
1 Land allotment State Government
2 Creation of common infrastructure Government Agency
(eg MPAKVN MPSIDC)
3 Creation of warehouses Government Agency
(eg MPWLC)
4 Setting-up of specialised infrastructure facilities Private Sector
5 Maintenance of facilities Private Sector
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 105
Brief Project Profiles
636 Risk
6361 Financial Risk
The proposed project is at the conceptual stage and the detailed study (DPR) is required for financial
closure There may be escalation in the cost of project due to delay in finalizing this concept
6362 Implementation Risk
Land is the most critical component for any project The land has to be suitable for the purpose with adequate water supply drainage options connectivity to major markets as well as major agricultural belts free from encumbrances not exposed too much to vagaries of nature etc The quality and size of such land parcels will determine the return potential of project
The land acquired will be used for development of infrastructure and facilities Therefore it requires various clearances from various government bodies for construction to commissioning Delays in getting any of these clearances will lead to delay in the completion and non-availability of any of these clearances may delay the project Therefore such delays and non-availability of clearances can be a threat
Infrastructure required by the project but not included as part of the project ndash such as road access water supply etc are also important Delays in creation of these infrastructure facilities may have a negative impact on the projectrsquos profitability
The success of project demands participation from entrepreneurs setting up units within project area
The project will have to attract sufficient number of participants to achieve maximum return potential
6363 Operational Risk
There may be a significant shift in cropping pattern in catchment area in future owing to relative profitability of crops This may lead to reduction in availability of raw material
6364 Miscellaneous Risk
Acts of God like floods earthquake etc that disrupt operations are a form of risk which exists for all projects The same risk is applicable in this case as well
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 106
Brief Project Profiles
64 Integrated fruits and vegetable processing facility at Ratlam on PPP model
641 Context
Madhya Pradesh ranks 5th in terms of vegetable and 8th in terms of fruits production in the country It produces
many of commercially important fruits and vegetables such as orange guava papaya pea tomato potato etc
in recent past the area under horticultural produce has increased substantially in the state The demand for
fruits and vegetables is growing both within and outside of the state Moreover there is opportunity to export
value added semi-finished and finished products of fruits and vegetables Despite of these processing and value
addition of fruits and vegetables is very low in the state After completing the diagnostic assessment of food
processing sector of Madhya Pradesh it is found that there is immense potential to attract private sector
investment into post‐harvest activities of horticulture produce Therefore in order to promote processing and
value addition activity of fruits and vegetables it is proposed to establish integrated processing facility at Ratlam
on PPP model
642 Project
6421 Objectives
To provide remunerative returns to farmers by adding value to their horticulture produce
To encourage existing fruit and vegetable growers to diversify in cropping pattern
To create and promote farmers-processor linkage for assured market for fruits and vegetables in
catchment area
To create contract farming opportunities in the catchment area
To reduce the post-harvest losses in horticulture produce
To generate direct and indirect employment opportunities
6422 Drivers
Due to increase in income level of people changing lifestyle and awareness there is increase in demand for the
processed food products and thus increase in food processing activity Also there is a huge demand for fruit
pulp juices concentrates and various vegetable products such as tomato puree sauces ketch-ups chutneys
etc in the international market The major countries associated with the trade of these value added products
are Germany Netherlands USA France and UAE
The major horticulture crops in Madhya Pradesh which could be used to manufacture such products are orange
papaya guava banana mango lemon tomato amla bottle gourd water melon and other vegetables MP is the
second largest producer of guava and third largest producer of amla in the country Citrus fruits are also
produced in significant quantity in the state
The district wise major fruits and vegetable production is indicated below
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 107
-
Brief Project Profiles
Fruit amp Vegetable
Rank Production
2011 12 (lsquo000 MT)
Percentage of National Production
Major Producing Districts
Orange Rank 2 6475 207 Chhindwara Mandsaur Shajapur Ujjain Betul Ratlam Neemuch Hoshangabad
Guava Rank 2 2553 102 Jhabua Indore Hoshangabad Alirajpur Morena Jabalpur Ujjain Ratlam
Amla Rank 3 1275 133 Jhabua Khandwa Neemuch Chhindwara Alirajpur Ratlam
Papaya Rank 6 2749 62 Ratlam Khandwa Barwani Khargone Shajapur Dhar Vidisha Jhabua
Banana Rank 7 13792 48 Burhanpur Dhar Barwani Khandwa Khargone
Mango Rank 13 1751 11 Alirajpur Indore Chhindwara Betul Balaghat Jhabua
Tomato Rank 4 134959 72 Ratlam Jabalpur Bhind Barwani Dhar Sagar Chhindwara Khandwa
Bottle Gourd Rank 2 41716 56 Jabalpur Ratlam Dewas Sagar Mandsaur Hoshangabad
Watermelon Rank 5 19096 111 Khandwa Shajapur Barhanpur
Cabbage Rank 9 37628 45 Jabalpur Indore Betul Shajapur Ratlam Dhar Neemuch
The seasonality in terms of harvesting season of various fruits and vegetables produced in Madhya Pradesh is
shown below
Fruit Vegetable Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Mosambi
Orange
Mango
Banana
Lime Lemon
Guava
Papaya
Amla
Tomato
Cabbage
Cauliflower
Potato
Onion
Bottle Gourd
Okra
Watermelon
Brinjal
Pea
Peak Season Lean Season Round the year
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 108
Brief Project Profiles
The figures indicate that fruits and vegetable processing unit in MP holds enormous potential to contribute
significantly in food processing sector It underlines the need for establishment of exclusive facility for
processing of fruit and vegetable in the state
Major advantages of this project are -
It will provide support to the overall production of fruits and vegetable which is characterized by short
harvesting seasons
Due to its multi facet processing capabilities such project could handle different types of fruits amp
vegetables to optimize capacity utilization and make processing commercially competitive
6423 Concept
64231 PPP Model
Establishment and running the fruit and vegetable processing facility requires expertise in operations right
from raw material procurement or handling to marketing of the produce andor products which private sector
can handle efficiently Whereas the public or government sector can aid by providing capital intensive assets
such as land Therefore it is expected that the requirement of land (around 7 acres) will be met by state
government while the business efficiencies and initiatives will be managed by the private entity
There are different models of PPP such as BOO (Build ndash Own ndash Operate) DBFOT (Design ndash Build ndash Finance ndash Operate ndash Transfer) etc and the choice of which depends on the objectives As primary objective is to promote
the processing activity in the state it is proposed that the project can be completed based on BOO (Build ndash Own
ndash Operate) model This model will facilitate the private players who are already in the FampV processing or going
to enter in this domain It will provide a good opportunity to expand their operations in this field and to
enhance their market share Incentives will be available to the private player such as land warehousing facility
tax breaks etc along with backward linkages
Key Features of PPP Model
State government will nominate the department or any related public entity as an implementing agency
Land will be provided by state government and will be maintained by private entity
Supporting facilities are being established on site by respective government agencies (such as MPWLC
and other related departments)
Opportunity for backward linkage especially in the form of contract farming
64232 Location
The indicative location and catchment area is shown in following figure
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 109
Brief Project Profiles
The project location is proposed to be in Ratlam district because of following reasons
Proximity to fruit and vegetable producing area
Availability of good infrastructure
Proximity to major mandis
Connectivity to all major cities and states which is going to become better due to DMIC (Delhi Mumbai
Industrial Corridor)
Proximity to proposed Inland Container Depot (ICD) at Ratlam with Truck Terminal
Project comes under proposed investment region (Ratlam-Nagda) of DMIC
Proximity to proposed multi modal logistical hub under DMIC (at Pithampur)
Area is already declared as AEZ by APEDA
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 110
Brief Project Profiles
64233 Proposed Activities
Establish integrated fruit and vegetable processing facility at Ratlam on PPP model
Name of the Project Integrated Fruit amp Vegetable Processing Facility on PPP model
1) Fresh FampV Operations
2) Multi Fruit Aseptic Processing Plant
Location Ratlam
Combined Capacity 35000 MT
Area Required ~ 7 acres (~27000 m2)
Catchment Area Ratlam Ujjain Indore Shajapur Mandsaur Neemuch Jhabua Alirajpur Dhar Barwani Khargone Khandwa
Proposed fruits to be processed Orange Mosambi Lemon Guava Papaya Amla Mango Banana
Proposed vegetables to be processed Tomato Cabbage Local Potato Onion Bottle Gourd Cauliflower Okra Water Melon Brinjal Pea
1) Fresh Fruit and Vegetable Operations
Considering the growing area under various fruits and vegetables in Ratlam and nearby area it is proposed to
set up a pack house for grading packing and marketing of fresh fruits and vegetables It will increase the value
addition immediately after harvesting by creating assured market for produce It will help to reduce the losses
presently occurring due to transport of fruits and vegetables to distant markets such as Indore mandi Lashkar
mandi etc within the state as well as markets outside the state Moreover the proposed project will promote
similar activity in the nearby area
On the basis of production and market arrivals in the catchment area it is proposed to set up a Fresh Produce
Pack House with an annual capacity of 15000 tonnes Two grading and packing lines (semi‐automatic) of 2
tonshr capacity each can be used and output of 50 tonnes per day can be achieved
Proposed fruits to be handled ndash Orange Mosambi Lemon Guava Papaya Amla Mango Banana
Proposed vegetables to be handled ndash Tomato Cabbage Local Potato Onion Bottle Gourd Cauliflower
Okra Water Melon Brinjal Pea
Annual Handling Capacity ndash 15000 MT (for 300 days)
Target Market ndash Indore Ujjain Bhopal Vadodara Ahmedabad Udaipur Other nearby markets
2) Multi Fruit Aseptic Processing Plant
Aseptic bulk packaging is gaining momentum over traditional canning due to its less cost of packaging and easy
operation Moreover the acceptability of aseptically packed products is comparatively better Considering the
huge production base of papaya guava and tomato in nearby areas of Ratlam it is proposed to set up aseptic
processing unit at Ratlam Additionally other fruits such as orange and mango can be considered while
developing the detail project report (DPR)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 111
Brief Project Profiles
On the basis of production and market arrivals in the catchment area it is proposed to set up aseptic processing
unit with annual capacity to handle around 20000 MT of produce
Proposed fruits to be handled ndash Guava Papaya Amla Orange Mango
Proposed vegetables to be handled ndash Tomato
Annual Handling Capacity ndash 20000 MT (for 300 days)
Target Market ndash Indore Ujjain Bhopal Vadodara Ahmedabad Udaipur Other nearby markets
643 Cost Estimates
The most important requirement for establishing any processing facility is land The proposed fruit and
vegetable processing facility will require around 7 acres of land It is assumed that state government will allot
the required land for the same Therefore the estimated cost described below excludes the land cost The
required cost for establishment of and vegetable processing facility on PPP model is approximately Rs 30 crore
with an operational expenditure of around Rs 41 crore for first year
6431 Non-recurring Expenditure
Sr No
Particulars Units Amount
(in Rs Lakhs)
Plant ndash 1 (Fresh Fruit and Vegetable Operations)
1 Land ~ 9000 m2 ---
2 Road amp Pavement Area (Rs550m2) ~ 1800 m2 1000
3 Building (including office) (Rs12000m2) ~ 2000 m2 24000
4
Plant amp Machinery
Cleaning grading and packing lines (2 tons per hour)
Crate Washer Fork Lift Pallet Jack Weighing Bridge Water Storage Generator Hydraulic Pallets Hydraulic Lifts
---3000
8000
5 Utility Plant Machineries
(HVAC) --- 5000
6 Miscellaneous Fixed Assets
(Plastic Crates for material handling Furniture amp Fixtures etc) --- 3000
Sub-Total (Plant-1) 44000
Plant ndash 2 (Multi Fruit Aseptic Processing Plant)
7 Land ~ 18000 m2 ---
8 Road amp Pavement Area (Rs550m2) ~ 2800 m2 1500
9 Building (Rs15000m2) ~ 2000 m2 30000
10 Office (Rs15000m2) ~ 300 m2 4500
11 Ripening Chamber ~ 2000 m2 8500
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 112
Brief Project Profiles
12 Utility Buildings (Raw Material Bay Coal Yard ETP Civil Work Boiler House etc)
12500
13 Warehouse for finished goods on lease basis from MPLWC ~ 2000 m2 5000
14
Plant amp Machinery
(Plant and Machinery of multi fruit aseptic plant preparatory pasteurization fining decanting sterilization and aseptic filling)
--- 135000
15
Utility Plant Machineries amp Other Assets
(Boiler Water Treatment Plant Water Storage Tank Chiller Cooling Tower Water Softening Plant ETP Generator Nitrogen Plant Laboratory Equipments Crates Hydraulic Pallets Hydraulic Lifts etc)
--- 45000
Sub-Total (Plant-2) 242000
Common Infrastructure
16 Water Storage RCC construction --- 5000
17 Water Pumping Station Distribution lines etc --- 1000
18 Water Treatment System Filtration Carbon Filtration and Degermination Chemical treatment plant etc
--- 2500
19 Utility Civil Buildings etc --- 6000
Sub-Total (Common Infrastructure) 14500
Grand Total (All Non-Recurring Cost) 300500
6432 Recurring Expenditure
The recurring expenditure includes pay and allowances of technical and non-technical staff maintenance of
infrastructure utilities and consumables such as water power chemicals fuel etc Please note that the
recurring expenditure will increase over time due increase in the pay and allowances consumablersquos cost The
recurring expenditure for the first year is detailed below
Sr No
Particulars Amount
(in Rs Lakhs)
Plant ndash 1 (Fresh Fruit and Vegetable Operations)
1 Manpower Cost (for around 20 heads) 3000
2 Raw Material 110000
3 Packaging Cost 4000
4 Processing Cost 5500
5 Transportation amp Handling Charges 30000
6 Administrative Cost 1500
7 Marketing Cost 3000
8 Maintenance 100
Sub-Total (Plant-1) 157100
Plant ndash 2 (Multi Fruit Aseptic Processing Plant)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 113
Brief Project Profiles
9 Manpower Cost (for around 50 heads) 10000
10 Raw Material 150000
11 Packaging Cost 45000
12 Processing Cost 35000
13 Administrative Cost 6000
14 Marketing Cost 6000
15 Maintenance 2500
Sub-Total (Plant-2) 254500
Grand Total (All Recurring Cost) 411600
644 Annual Revenue Streams and Sources
1) The installed annual capacity and turnover on installed capacity are as follows
Sr No
Operation Source of Revenue
Installed Processing
Capacity
(in MT)
Approx Annual
Turnover
(in Rs Lakhs)
1 Marketing Operations of Fresh Fruits amp Vegetables 15000 180000
2 Multi Fruit Processing Plant (Aseptic Bulk Packaging Tomato Paste Plant)
20000 310000
Total 35000 490000
2) Estimated employment generation (both direct and indirect) ndash Approx 40
3) Estimated number of farmer beneficiaries (both direct and indirect) ndash Approx 850
4) Apart from above other benefits includes
Assured market and prices for farmers in catchment area
Reduction in post-harvest losses
Increase in economic activity
Socio-economic development of the area
645 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 114
Brief Project Profiles
Sr No
Task Particulars To be Completed by
1 Land allotment State Government
2 Creation of common infrastructure Private Sector
3 Creation of warehouse MPWLC
4 Setting-up of specialised facilities Private Sector
5 Maintenance of facilities Private Sector
Duration of contract Long Term (10-15 Years)
Terms of lease BOO
The project is proposed to be completed within 3 years (by December 2016) However the time required for
completion of project depends on the inter-departmental procedures of government and various approvals
646 Risk
6461 Financial Risk
The proposed project is at the conceptual stage and the detailed study (DPR) is required for financial
closure There may be escalation in the cost of project due to delay in finalizing this concept
6462 Implementation Risk
Land is the most critical component for any project The land has to be suitable for the purpose with adequate water supply drainage options connectivity to major markets as well as major agricultural belts free from encumbrances not exposed too much to vagaries of nature etc The quality and size of such land parcels will determine the return potential of project
The land acquired will be used for development of infrastructure and include facilities like warehouses power plants etc besides food processing units Therefore it requires various clearances from various government bodies for construction to commissioning Delays in getting any of these clearances will lead to delay in the completion and non-availability of any of these clearances may delay the project Therefore such delays and non-availability of clearances can be a threat
Unforeseen litigations may cause delay in the implementation or result in cost over runs thereby affecting the potential return from the project
Estimation of the costs to be incurred during the construction phase may not be accurate as certain
factors about the park development may be unknown at the time of the projections If there is an increase in the costs it will have a bearing on the profitability of the projects
Management is the most critical part of a successful project and timely implementation without any cost over-runs is dependent heavily on the management If the management is not competent or lacks motivation it will have very negative repercussions on the projects
Infrastructure required by the project but not included as part of the project ndash such as road access water supply etc are also important Delays in creation of these infrastructure facilities may have a negative impact on the projectrsquos profitability
The success of project demands participation from entrepreneurs setting up units within project area The project will have to attract sufficient number of participants to achieve maximum return potential
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 115
Brief Project Profiles
6463 Operational Risk
There may be a significant shift in cropping pattern in catchment area in future owing to relative profitability of crops This may lead to reduction in availability of raw material
6464 Miscellaneous Risk
The regulations pertaining to this project which are not in control of state government can change in course of the project and it can have a varied range of impact
Acts of God like floods earthquake etc that disrupt operations are a form of risk which exists for all projects The same risk is applicable in this case as well
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 116
Brief Project Profiles
65 Vegetable dehydration facility at Neemuch on PPP model
651 Context
Madhya Pradesh produces some of the commercially important vegetables and spices such as onion and garlic
In recent past the area under these major vegetables spices has increased substantially in the state However
the price realization by farmers is comparatively low It is found that seasonality is one of the major reasons
which affect the demand-supply cycle and the resultant prices of these horticultural produce The demand for
these specific vegetables (onion) and spices (garlic) is growing in both domestic as well as international market
Therefore there is need to increase the value addition of these categories Dehydration is one of the easy ways to
preserve these types of vegetables spices It increases the shelf life of these perishable categories and the
resultant product fetches better prices in the market Therefore in order to promote processing and value
addition activity of vegetables it is proposed to establish vegetable (especially garlic and onion) dehydration
facility at Neemuch on PPP model
652 Project
6521 Objectives
To provide remunerative returns to farmers by adding value to their horticulture produce
To create and promote farmers-processor linkage for assured market for garlic and onion in catchment
area
To create contract farming opportunities in the catchment area
To reduce the post-harvest losses of these horticulture produce
To generate direct and indirect employment opportunities
6522 Drivers
The fruits amp vegetables are perishable in nature and mostly available in specific season This natural
phenomenon generally results into low price realization in glut season by farmers To overcome the problem of
seasonal availability and to benefit the farmers by providing better returns value addition is necessary
Dehydration is one of the technique by which vegetables are preserved in dehydrated form for a longer period
and are made available during off‐season With this technology certain high value and popular vegetables can
be profitably sold The dehydrated vegetables are used to manufacture instant vegetable noodles soups snacks
and fast food Dehydrated onion is used as condiment and flavoring agent in manufacturing of tomato
ketchups sauces salad pickles chutneys meat sausages masala bread and buns breakfast foods etc
The vegetables selected for preparing dehydrated products in the project are onion garlic tomato cabbage etc
The products have been selected based on availability of raw materials and market potential of the finished
product
The district wise major vegetable production is indicated below
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 117
-
Brief Project Profiles
Vegetable Rank Production
2011 12 (lsquo000 MT)
Percentage of National Production
Major Producing Districts
Garlic Rank 2 2700 220 Ratlam Indore Chhindwara Neemuch Ujjain Mandsaur Shajapur Dewas Guna Chattarpur
Onion Rank 3 195700 112 Shajapur Indore Khandwa Ujjain Sagar Rewa Barwani Ratlam Jabalpur Mandsaur Dhar Dewas
Tomato Rank 4 134959 72 Ratlam Jabalpur Bhind Barwani Dhar Sagar Chhindwara Khandwa
Cabbage Rank 9 37628 45 Jabalpur Indore Betul Shajapur Ratlam Dhar Neemuch
The figures indicate that fruits and vegetable processing in MP holds enormous potential to contribute
significantly in food processing sector It underlines the need for establishment of exclusive facility for
dehydration of vegetable in the state
The seasonality in terms of harvesting season of various vegetables produced in Madhya Pradesh is shown
below
Vegetable Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Garlic
Onion
Tomato
Cabbage
Peak Season Lean Season Round the year
6523 Concept
65231 PPP Model
Establishment and running any fruit and vegetable processing facility requires expertise in operations right
from raw material procurement or handling to marketing of the produce andor products which private sector
can handle efficiently Whereas the public or government sector can aid by providing capital intensive assets
such as land Therefore it is expected that the requirement of land (around 6 acres) will be met by state
government while the business efficiencies and initiatives will be managed by the private entity
There are different models of PPP such as BOO (Build ndash Own ndash Operate) DBFOT (Design ndash Build ndash Finance ndash Operate ndash Transfer) etc and the choice of which depends on the objectives As primary objective is to promote
the processing activity in the state it is proposed that the project can be completed based on BOO (Build ndash Own
ndash Operate) model This model will facilitate the private players who are already in the FampV processing or going
to enter in this domain It will provide a good opportunity to expand their operations in this field and to
enhance their market share Incentives will be available to the private player such as land warehousing facility
tax breaks etc along with backward linkages
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 118
Brief Project Profiles
Key Features of PPP Model
State government will nominate the department or any related public entity as an implementing agency
Land will be provided by state government and will be maintained by private entity
Supporting facilities are being established on site by respective government agencies (such as MPWLC
and other related departments)
Opportunity for backward linkage especially in the form of contract farming
65232 Location
The indicative location and catchment area is shown in following figure
The project location is proposed to be in Neemuch district because of following reasons
Proximity to vegetable producing area
Proximity to major mandis
Connectivity to major cities and states which is going to become better due to DMIC (Delhi Mumbai
Industrial Corridor)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 119
Brief Project Profiles
Proximity to proposed Inland Container Depot (ICD) at Ratlam with Truck Terminal
Project comes under proposed investment region (Neemuch-Nayagaon) of DMIC
Area is already declared as AEZ by APEDA
65233 Proposed Activities
Establish vegetable dehydration facility at Neemuch on PPP model
Name of the Project Vegetable Dehydration Facility on PPP model
Location Neemuch
Combined Capacity 12000 MT
Area Required ~ 6 acres (~24000 m2)
Catchment Area Neemuch Mandsaur Ratlam Shajapur Ujjain Indore Dhar Guna Rajgarh
Proposed vegetables to be processed Garlic Onion Tomato Cabbage
Dehydration Plant
Considering the growing area under various vegetables especially garlic and onion nearby area of Neemuch it is
proposed to set up a dehydration plant It will increase the value addition immediately after harvesting by
creating assured market for produce It will help to reduce the losses presently occurring due to transport of
these vegetables to distant markets within the state as well as markets outside the state Moreover the proposed
project will promote similar activity in the nearby area
On the basis of production and market arrivals in the catchment area it is proposed to set up dehydration plant
with an annual capacity of 12000 tonnes Two grading and packing lines (semi‐automatic) of 2 tonshr capacity
each can be used and output of 50 tonnes per day can be achieved
Dried or dehydrated fruits and vegetables can be produced by a variety of processes These processes differ
primarily by the type of drying method used which depends on the type of food and the type of characteristics
of the final product In general dried or dehydrated fruits and vegetables undergo the following process steps
pre‐drying treatments such as size selection peeling and color preservation drying or dehydration using
natural or artificial methods and post dehydration treatments such as sweating inspection and packaging
Proposed vegetables to be handled ndash Garlic Onion Tomato Cabbage
Annual Handling Capacity ndash 12000 MT (for 300 days)
Target Market ndash Indore Ujjain Bhopal Vadodara Ahmedabad Udaipur Other nearby markets
653 Cost Estimates
The most important requirement for establishing any processing facility is land The proposed vegetable
dehydration facility will require around 6 acres of land It is considered that state government will allot the
required land for the same Therefore the estimated cost described below excludes the land cost The required
cost for establishment of vegetable dehydration facility on PPP model is approximately Rs 196 crore with an
operational expenditure of around Rs 12 crore for first year
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 120
Brief Project Profiles
6531 Non-recurring Expenditure
Sr No
Particulars Units Amount
(in Rs Lakhs)
1 Land ~ 24000 m2 ---
2 Road amp Pavement Area (Rs550m2) ~ 4000 m2 2200
3 Building (Rs15000m2) ~ 2000 m2 30000
4 Office (Rs15000m2) ~ 300 m2 4500
5 Raw Material Storage Shed ~ 9000 m2 7500
6 Utility Buildings (Raw Material Bay Coal Yard ETP Civil Work Boiler House etc)
4000
7 Warehouse for finished goods on lease basis from MPLWC ~ 2000 m2 5000
8
Plant amp Machinery
(Garlic Onion Cabbage Dehydration Unit and Tomato Dehydration Unit)
--- 120000
9
Utility Plant Machineries amp Other Assets
(Boiler Water Treatment Plant Water Storage Tank ETP Generator Laboratory Equipments Crates Hydraulic Pallets Hydraulic Lifts etc)
--- 22500
Total 195700
6532 Recurring Expenditure
The recurring expenditure includes pay and allowances of technical and non technical staff maintenance of
infrastructure utilities and consumables such as water power chemicals fuel etc Please note that the
recurring expenditure will increase over time due increase in the pay and allowances consumablersquos cost The
recurring expenditure for the first year is detailed below
Sr No
Particulars Amount
(in Rs Lakhs)
1 Manpower Cost (for around 45 heads) 8000
2 Raw Material 70000
3 Packaging Cost 3000
4 Processing Cost 35000
5 Administrative Cost 1500
6 Marketing Cost 3000
7 Maintenance 200
Total 120700
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 121
Brief Project Profiles
654 Annual Revenue Streams and Sources
1) The installed annual capacity and turnover on installed capacity are as follows
Operation Source of Revenue
Installed Processing
Capacity
(in MT)
Approx Annual
Turnover
(in Rs Lakhs)
Dehydration of Vegetables 12000 150000
2) Estimated employment generation (both direct and indirect) ndash Approx 60
3) Estimated number of farmer beneficiaries (both direct and indirect) ndash Approx 300
4) Apart from above other benefits includes
Assured market and prices for farmers in catchment area
Reduction in post-harvest losses
Increase in economic activity
Socio-economic development of the area
655 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Sr No
Task Particulars To be Completed by
1 Land allotment State Government
2 Creation of common infrastructure Private Sector
3 Creation of warehouse MPWLC
4 Setting-up of specialised facilities Private Sector
5 Maintenance of facilities Private Sector
Duration of contract Long Term (10-15 Years)
Terms of lease BOO
The project is proposed to be completed within 3 years (by December 2016) However the time required for
completion of project depends on the inter-departmental procedures of government and various approvals
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 122
Brief Project Profiles
656 Risk
6561 Financial Risk
The proposed project is at the conceptual stage and the detailed study (DPR) is required for financial
closure There may be escalation in the cost of project due to delay in finalizing this concept
6562 Implementation Risk
Land is the most critical component for any project The land has to be suitable for the purpose with adequate water supply drainage options connectivity to major markets as well as major agricultural belts free from encumbrances not exposed too much to vagaries of nature etc The quality and size of such land parcels will determine the return potential of project
The land acquired will be used for development of infrastructure and include facilities like warehouses power plants etc besides food processing units Therefore it requires various clearances from various government bodies for construction to commissioning Delays in getting any of these clearances will lead to delay in the completion and non-availability of any of these clearances may delay the project Therefore such delays and non-availability of clearances can be a threat
Unforeseen litigations may cause delay in the implementation or result in cost over runs thereby affecting the potential return from the project
Estimation of the costs to be incurred during the construction phase may not be accurate as certain
factors about the park development may be unknown at the time of the projections If there is an increase in the costs it will have a bearing on the profitability of the projects
Management is the most critical part of a successful project and timely implementation without any cost over-runs is dependent heavily on the management If the management is not competent or lacks motivation it will have very negative repercussions on the projects
Infrastructure required by the project but not included as part of the project ndash such as road access water supply etc are also important Delays in creation of these infrastructure facilities may have a negative impact on the projectrsquos profitability
The success of project demands participation from entrepreneurs setting up units within project area The project will have to attract sufficient number of participants to achieve maximum return potential
6563 Operational Risk
There may be a significant shift in cropping pattern in catchment area in future owing to relative profitability of crops This may lead to reduction in availability of raw material
6564 Miscellaneous Risk
The regulations pertaining to this project which are not in control of state government can change in course of the project and it can have a varied range of impact
Acts of God like floods earthquake etc that disrupt operations are a form of risk which exists for all projects The same risk is applicable in this case as well
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 123
Brief Project Profiles
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Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 124
Brief Project Profiles
66 Establishment of modern slaughterhouses on PPP model
661 Context
Government of Madhya Pradesh intends to develop food processing sector inclusively and intends to increase
the income level of farmers Livestock produce is one of the important sub-sectors of the food processing sector
Animal husbandry is also considered as a very effective complementary activity to the traditional farming and
thus does have a huge employment generation capacity
After completing the diagnostic assessment of food processing sector of Madhya Pradesh it is found that there is
immense potential and need to develop animal products industry in the state Moreover the production of meat
(excluding poultry meat) is about 40 of total consumption which indicates that remaining demand is satisfied
by importing meat products from other states This fact indicates that in order to develop this sector there is
need to increase the production of meat (excluding poultry meat) in the state Therefore aligning with state
governmentrsquos objectives it is proposed to establish modern slaughterhouses in the state
662 Project
6621 Objectives
The objectives of the project can be outlined as follows
To increase production and processing of meat and meat products in the state
To provide hygienically produced high quality animal products to consumer
To create and promote farmers-processor linkage for assured market for animals in catchment area
To provide remunerative returns to farmers
To reduce the losses on account of unorganized business
To generate direct and indirect employment opportunities
To generate revenue for local bodies
6622 Drivers
66221 Deficit in production
Though the meat (other than poultry meat) production in Madhya Pradesh has grown at the CAGR of around
62 over the period 2007-08 to 2011-12 the state is net importer of meat (other than poultry meat)
Considering the ever growing demand there is a need to increase the production of meat (other than poultry
meat) in the state
The snapshot of meat (other than poultry meat) production and consumption is indicated below
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 125
- --
-
Brief Project Profiles
Parameter
Meat
(other than poultry)
Major Districts Remarks
Production (MT) 25000 Bhopal Jabalpur Indore Dewas
Net Available Production (MT) 24425 Harvest amp Post-harvest Loss of 23 for Meat (other than poultry meat)
Consumption (MT) 60064 ---
Estimated Potential for Production (MT)
35064 (production is less than consumption)
66222 Deficit in current processing
There is no meat (other than poultry meat) processing unit in the state It may be because of non-availability of
surplus production and preference to unprocessed meat from wet markets Therefore there is a need to take
steps towards increasing production of meat (other than poultry meat) in the state
66223 Increase in demand
As per NSSO data the per capita consumption of meat in the state has increased by around 50 during last
decade It shows the demand for meat (other than poultry meat) is expected to increase tremendously by 2023-
24 on account of increasing per capita consumption and increasing population
Particular
Current Demand 2010 11
(MT)
Current Production 2010 11
(MT)
Estimated Demand Supply Gap 2010 11
(MT)
Meat
(other than poultry meat) 60064 25000 35064
Source NSSO PwC Analysis
6623 Concept
66231 PPP Model
Establishment and running modern slaughterhouse requires expertise in operations right from procurement or
handling to marketing of the produce andor products which private sector can handle efficiently Whereas
the public or government sector can aid by providing capital intensive assets such as land Therefore it is
expected that the requirement of land (around 2 acres) will be met by state government while the business
efficiencies and initiatives will be managed by the private entity
There are different models of PPP such as BOO (Build ndash Own ndash Operate) DBFOT (Design ndash Build ndash Finance ndash Operate ndash Transfer) etc and the choice of which depends on the objectives As primary objective is to promote
the processing activity in the state it is proposed that the project can be completed based on BOO (Build ndash Own
ndash Operate) model This model will facilitate the private players who are already in or going to enter in this
domain It will provide a good opportunity to organize the operations in this field Incentives will be available to
the private player such as land tax breaks etc along with backward linkages
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 126
Brief Project Profiles
Key Features of PPP Model
State government will nominate the department or any related public entity as an implementing agency
Land will be provided by state government and will be maintained by private entity
Supporting facilities are being established on site by respective government agencies
66232 Location
The indicative location and catchment area is shown in following figure
Indore
Bhopal
The project location is proposed to be in above cities because of following reasons
Increasing consumption in urban areas
Proximity to major livestock markets
Connectivity to major cities and states
66233 Proposed Activities
Establish modern slaughterhouse on PPP model
Name of the Project Modern Slaughterhouse on PPP model
Location Indore and Bhopal
Annual Capacity ~ 45000 animalsyearfacility
Area Required ~ 2 acresfacility
Proposed animals to be slaughtered Goat Sheep Buffalo
Considering the growing demand for animal products such as meat in urban areas it is proposed to set up
modern slaughterhouses in the state It will help to increase the organized business of slaughtering of animals
On the basis of production and market arrivals in the catchment areas it is proposed to set up facility with an
annual capacity to slaughter 45000 animals (around 30000 goatsheeps and 15000 buffalos)
The proposed facility would contain following major sections
1) GoatSheep Slaughterhouse
2) Buffalo Slaughterhouse
3) Blood Processing Plant
The products would be meat carcasses and by products would be blood meal and manure
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 127
Brief Project Profiles
663 Cost Estimates
The most important requirement for establishing any processing facility is land The proposed project will
require around 2 acres of land It is assumed that state government will allot the required land for the same
Therefore the estimated cost described below excludes the land cost The required cost for establishment of
modern slaughterhouse facility on PPP model is approximately Rs 43 crores
Sr No
Particulars Units Amount
(in Rs Lakhs)
1 Land ~ 2 acres ---
2 Roads Boundry Wall amp Pavement Area --- 3500
3 Building (Rs10000m2) ~ 1100 m2 11000
4
Utility Buildings
(Animal Market Water Storage Drainage System ETP Civil Work etc)
2500
5 Plant amp Machinery
(GoatSheep Line and Buffalo Line) --- 21000
6
Utility Plant Machineries amp Other Assets
(Blood Processing Plant ETP Generator Electricals Other Miscellaneous Equipments)
--- 15000
Total 43000
664 Annual Revenue Streams and Sources
The annual capacity and turnover are as follows
Operation Source of Revenue
Slaughtering Capacity
(in Nos)
Approx Annual
Turnover
(in Rs Lakhs)
Slaughtering of animals 45000 700000
665 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Sr No
Task Particulars To be Completed by
1 Land allotment State Government
2 Creation of common infrastructure Private Sector
3 Setting-up of specialised facilities Private Sector
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 128
Brief Project Profiles
4 Maintenance of facilities Private Sector
Duration of contract Long Term (10-15 Years)
Terms of lease BOO
The project is proposed to be completed within 3 years (by December 2016) However the time required for
completion of project depends on the inter-departmental procedures of government and various approvals
666 Risk
6661 Financial Risk
The proposed project is at the conceptual stage and the detailed study (DPR) is required for financial
closure There may be escalation in the cost of project due to delay in finalizing this concept
6662 Implementation Risk
Land is the most critical component for any project The land has to be suitable for the purpose with adequate water supply drainage options connectivity to major markets as well as major agricultural belts free from encumbrances not exposed too much to vagaries of nature etc The quality and size of such land parcels will determine the return potential of project
The land acquired will be used for development of infrastructure and facilities Therefore it requires various clearances from various government bodies for construction to commissioning Delays in getting any of these clearances will lead to delay in the completion and non-availability of any of these clearances may delay the project Therefore such delays and non-availability of clearances can be a threat
Unforeseen litigations may cause delay in the implementation or result in cost over runs thereby affecting the potential return from the project
Estimation of the costs to be incurred during the construction phase may not be accurate as certain factors about the park development may be unknown at the time of the projections If there is an increase in the costs it will have a bearing on the profitability of the projects
Infrastructure required by the project but not included as part of the project ndash such as road access water supply etc are also important Delays in creation of these infrastructure facilities may have a negative impact on the project
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 129
Brief Project Profiles
This page is intentionally left blank
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 130
Brief Project Profiles
67 Development up-gradation of marketing facilities of the APMCrsquos
671 Context
The diagnostic report which involved intense discussion and interaction with key stakeholders in the
agricultural value chain brought into light certain issues which are hampering efficient trading of agricultural
produce Infrastructure and facilities available at mandi level is a major concern across the State It not only
affects farmers (by virtue of delay in trade inefficient trade resulting in low price realization) but also hampers
value addition through processing During the diagnostics stage it was found that one third of mandi issues was
related to infrastructure availability More specifically the diagnostic report brought out the following key
findings as regards infrastructure availability in mandis
Warehouses are available in more than 60 of the mandis but more than one third of them are not
adequate to handle the volumes
Advance facilities which have direct impact on transactions and shelf life of horticultural produce such
as ripening chambers and cold storages are absent
Lack of standardisation of quality norms at mandi level creating disincentive for farmers to adopt best
practices and producing quality material This is because similar quality produce can fetch different
prices and different quality produce are sold at similar prices Also processors are restricted from
receiving quality raw material due to lack of primary processing quality and standardization facilities
in the mandis
State mandis have platform based revenue model rather than services based revenue model which is
restricting mandis to act as centres of primary processing thereby benefiting both buyers and sellers
and increasing profitability of mandi operations
672 Project
6721 Drivers
Developmentupgradation of market facilities in APMCrsquos is of utmost importance for development of the food processing sector in the state Well-developed marketing infrastructure and efficient marketing system will
promote competitive trade as well as facilitate farmerrsquos access to value addition services such as grading and
storage etc on one hand and increase value addition reduce supply chain inefficiency and post- harvest losses
on the other The recent report of ldquoCommittee of State Ministers In-charge of Agriculture Marketing to
Promote Reformsrdquo also recognizes the challenges existing for the stakeholders at the mandi level and calls for urgent modernization of infrastructure along with suitable modifications of agricultural market policies and
regulations
6722 Objectives
The objectives of developmentupgradation of the marketing facilities of APMCsrsquo are
Capacity building of existing marketing infrastructure at the mandis for increasing efficiency of
operations and value to stakeholders
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 131
Brief Project Profiles
Provide additional marketing infrastructure (warehouses market yards drying yards weighing and
mechanical handling etc) to handle expected and future arrivals of commodities and establishment of
advance facilities for increasing shelf life of perishable goods
Create infrastructure facilities for grading standardization and quality certification so as to ensure
price realization to farmers as per quality and availability of required quality produce for buyers and
processors This is envisaged to enable pledge financing and marketing credit and introduction of
negotiable warehousing receipt system
6723 Concept
Based on the findings of the diagnostics study we estimate that around 32 key AMPC markets need to be
developed upgraded for increasing efficiency in agricultural marketing and for boosting the level of value
addition food processing in the state
There are 246 regulated markets in Madhya Pradesh which are sub-divided into A B C and D categories
according to market arrivals and revenue
Regulated markets
Principal Sub-market yards Total
246 275 521
Principal markets
Category Number Percentage
A 51 21
B 40 16
C 58 24
D 97 39
Total 246
The proposed mandi developmentupgradation project seeks to modernize 63 percent of the A category
markets in Phase 1 and 2 as mentioned below
67231 Proposed Activities
A phase wise modernization of the existing APMC markets is proposed under the project and is indicated
below
672311 Phase 1
1) Selection of 4 key markets (Pipariya Balaghat Hosanghabad Ratlam dealing majorly in gram paddy
wheat and FampV respectively) in line with the proposed processing zones for the above commodities
2) Selection of 6 key markets in other areas dealing in soyabean pulses cereals other oilseeds and fruits
and vegetables (Indicative locations Ujjain Katni Banapura Jabalpur Morena and Shujalpur)
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PwC 132
Brief Project Profiles
The above selected 10 key markets are critical for strengthening the agricultural marketing system in
the state for important commodities and to intensify processing in identified zones The identification
of the indicative list of markets above has been done through a multi-parameter analysis which
considered the importance of the market (in terms of throughput of key commodities) infrastructure
requirement location to major processing and consumption centres among others However the final
selection of markets and infrastructure requirement need to be based on a detailed feasibility report
and stakeholder consultation in partnership with the concerned APMCrsquos
3) Identification of infrastructure requirement with regards to basic market user common facilities and
functional infrastructure in the above 10 key markets An indicative list of these facilities is mentioned
below
a Basic facilities such as roads water supply sanitation waste disposal boundary walls parking
shed etc
b Market user common facilities such as market yards platforms for loadingunloading
assembling auctioning of produce weighing and mechanical handling equipments
shopsoffices etc
c Functional infrastructure for dryingcleaninggrading standardization SPS (sanitary and
phytosanitary) measures and quality certification packaging labelling ripening chambers
cold storages warehouses etc
The requirement of infrastructure will vary across the selected markets and will depend on the
characteristic of each market operations the commodities and volume handled and commercial
feasibility
4) Preparation of proposal for development of the 10 selected key markets based on individual
requirements in partnership with the concerned APMCrsquos
5) Submission of proposal to state agricultural marketing board for approval and routing through relevant
schemes for financial support
Timeframe Phase-1 of the modernization of 10 APMC markets is estimated at around 4-5 years from
project conception to implementation
672312 Phase 2
1) Selection of 22 key markets for modernization (to be based on detailed feasibility study and stakeholder
consultation)
The feasibility study for the selection of the above markets should be conducted after initial work on
implementation of Phase-1 commences
2) Repeat of steps 3 4 and 5 from Phase 1
Timeframe Phase-2 of the modernization of 22 APMC markets is estimated at around 10 years from
project conception to implementation
673 Implementation Structure
The guiding factors should be the extent of non-availability of adequate marketing facility in a particular
market Other factors to be considered are
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 133
Brief Project Profiles
Location of the market and its linkage to important processing zones
Availability of land
Willingness of the participation of the State government agencies
Commitment of the state govt to provide a part of the financing as per the central schemes available
(mentioned below)
Volume of commodity arriving in a market
Quality of commodity arriving in a market and suitability for processing
The following central government schemes for market developmentupgradation can be utilized for seeking
financial assistance for modernization of the proposed key markets
Scheme for Development strengthening of Agricultural marketing infrastructure Grading and
standardization Ministry of Agriculture and Co-operation Govt of India
Scheme for creation of market infrastructure for horticulture commodities National Horticulture
Mission (NHM)
The following sequential activities should be undertaken for market modernization
1) Preparation of Terms of Reference and Scope of services for undertaking feasibility study for selection
of key markets for developmentupgradation
2) Selection of competent agency with relevant experience through competitive bidding by concerned
State govt agencydepartment for conducting feasibility studies and detailed stakeholder consultation
for modernization of markets in Phase 1 and 2
3) Conduct of feasibility exercise by selected competent agency involving stakeholder perspective and
expert opinions
4) Based on results of feasibility study and stakeholder consultation identify final list of markets for
developmentupgradation along with details of infrastructure requirement and associated costs
5) Preparation of Detailed Project Reports (DPR) for each selected market by concerned State
agencyAPMC or through competent external agencies selected through competitive bidding
6) Submission of DPR to concerned banks or NABARD (in case of bank financed projects or projects
refinancedco-financed) or to Approval Committee of Ministry of Agriculture (for central govt schemes
mentioned above) in case of projects where the State Marketing Boards APMCs or other State
Agencies propose to invest their own funds
674 Cost Estimates
The total cost or expenditure involvement in developmentupgradation of selected markets may be shared
between the APMC or the State Govt Agencies and Govt of India in the ratio of 7525 in case of Scheme for
Development strengthening of Agricultural marketing infrastructure Grading and standardization Ministry of
Agriculture and Co-operation Govt of India
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 134
Brief Project Profiles
675 Project Benefits
The project attempts to provide direct benefit to farmers in the catchment area of the markets by way of better
return to their produce and to provide input to them through better market information Apart from the
farmers the project also seeks to benefit the processors by way of providing quality goods besides ensuring
efficiency in market operations
676 Indicative Project Profile for a Model APMC
Based on the diagnostic study and our experience in establishing a model APMC in various states an indicative
market profile is provided below It must however be noted that a detailed profile for each of the proposed
APMCsrsquo to be modernized will need to be based on primary assessment and field survey to be conducted through competent agencies during implementation
For the purpose of the indicative market profile we have selected Shujalpur mandi which is one of the 10 key
markets selected for developmentupgradation in Phase 1 A brief snapshot is provided below
6761 Brief Snapshot
Title Description
Project Modernization of Shujalpur APMC
Background
Shujalpur mandi has good trading of gram masoor and soyabean Lack of basic and modern facilities like covered shed handling warehouse grading display boards etc currently acts as bottleneck to value addition activities and better price realization to farmers but also the fast development of mandi and market area
Project activities and scope
Shujalpur mandi is proposed to be modernized for handling larger volumes efficiently and also to stimulate the value addition activities in the region which results in overall development of the catchment area of the mandi and better realization of prices to the farmers
Project demand drivers
Shujalpur mandi is one of the important mandi of the state as it has good arrival of gram soyabean and masoor This mandi is located in Ujjain division in Shajapur district and is close to major production zones of gram in Ujjain Dewas Sehore and Rajgarh These districts account for 18 of the total gram production in the state with a total production of around 06 million tonnes and an acreage of 058 million ha Also Shajapur district is the third highest producer of soyabean in the state with a production of around 039 million tonnes and is adjoining to the major soyabean regions of Ujjain Dewas and Sehore The mandi also figures as the third largest in terms of arrival of masoor in the state At present the partial reforms of APMC act in Madhya Pradesh do not allow the establishment of alternate private markets for marketing of agricultural produce As such developmentupgradation of existing APMC market is the way forward for increasing marketing efficiency ensuring better price realization to farmers encourage value addition and increase mandi income However existing reforms initiated in the APMC act enables Madhya Pradesh to avail subsidy from central govt under the Scheme for Development Strengthening of Agricultural Marketing Infrastructure Grading and Standardization
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 135
-
Brief Project Profiles
Project cost estimate The estimated cost of developmentupgradation of the mandi is around INR 968 crores
Means of finance
25 of the cost to be borne by APMCstate marketing board 25 shall be the subsidy provided by the Central Government under the Scheme for Development Strengthening of Agricultural Marketing Infrastructure Grading and Standardization and 50 shall be the loan component from the banks OR 75 of the cost to be borne by APMCstate marketing board and 25 shall be the subsidy provided by the Central Government under the Scheme for Development Strengthening of Agricultural Marketing Infrastructure Grading and Standardization
Implementation structure
The APMC will act as the lead implementer of the project with possible privatization of certain modern facilities such as cleaning and grading standardization warehousing etc
Project risk There is possibility of opposition on privatisation of facilities in mandi due to vested interests of current stakeholders There is also possibility of demand risks
6762 Detailed Indicative Profile
67621 Context
Shujalpur mandi is one of the important mandi of the state as it has good arrival of gram soyabean and masoor
This mandi is located in Ujjain division in Shajapur district and is close to major production zones of gram in
Ujjain Dewas Sehore and Rajgarh These districts account for 18 of the total gram production in the state
with a total production of around 06 million tonnes and an acreage of 058 million ha Also Shajapur district is
the third highest producer of soyabean in the state with a production of around 039 million tonnes and is
adjoining to the major soyabean regions of Ujjain Dewas and Sehore The mandi also figures as the third
largest in terms of arrival of masoor The arrival of major commodities in the market in 2012-13 is shown
below
Major Arrivals 2012 13 (MT)
Gram Masoor Tuar Moong
Urad Soyabean Mustard Vegetables
39634 7788 4 24 73942 350 46277
Shujalpur mandi is located in Shajapur district in Ujjain division and is the main market yard with the mandi
being regulated in 16th January 1954 The area yard of the market 2822 ha with two sub-yards in Arniakalan
and Panwadi The mandi area covers 66 villages of Shujalpur tehsil
As per the categorization of mandi based on revenue Shujalpur mandi comes under ldquoArdquo category
Details of Mandi
Notified area of market committee 7724 ha
Area yard 2822 ha
Market fee 2
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 136
-
Brief Project Profiles
Facilities
Basic facilities (water toilets etc) Yes
Weighment Yes
Auction platform Yes
Covered shed Yes
Warehouse No
Cold storage No
Ripening chamber No
Cleaning grading standardization No
Quality testing No
Mandi income and value of trade (2012 13) Rs Crore
Market fee 9962
Other income 052
Total income 1048
Total value of trade 49815
67622 Present Constraints
The present problems in the mandi as regards infrastructure availability are
Inadequate covered shed
No storage facility for farmers
Lack of modern facilities as such cleaning grading and sorting and quality testing
Lack of cold storage
67623 Project
Shujalpur mandi is proposed to be modernized for handling larger volumes efficiently and also to stimulate the
value addition activities in the region This would result in overall development of the catchment area of the
mandi and better realization of prices to the farmers
Opportunity exists for private sector participation in the project for setting up and efficient management of
modern facilities The proposed major facilities required for the market based on primary assessment and
stakeholder interactions are
1) Warehousing and Grain Handling Facilities
Scientific storage of grains is required for the better price realization to the farmers at the time of glut
Such facilities will also help in maintaining the quality of produce and preventing value loss For this
proper grain handling system and warehousing facilities are recommended in the mandi
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 137
Brief Project Profiles
2) Cold Storage Facility
The present mandi infrastructure do not have facility for cold storage of perishable fruits and vegetables
arriving in the market leading to wastage and inadequate price realization for the farmers As such
establishment of scientific cold storage infrastructure can provide boost for fruits and vegetables
marketing through the mandi besides providing quality produce with better price realization
3) Central Cleaning Grading and Sorting House
Gradingsorting line should be established at the central cleaning grading and sorting house where the
produce will be inspected and graded as per the relevant quality standards In addition quality testing
equipments are also proposed to be introduced
Apart from the above the Shujalpur market also requires development of the market yard through construction
of concrete roads and foundation for efficient functioning of market functions in yard However such costs are
not included in the proposed indicative modernization profile
67624 Cost Estimate
Civil works Unit Total cost (INR) Proposed location
Warehouse 3000 MT 7500000 Sub-market yard-Arniakalan
Cold storage 2500 MT 62500000 Sub-market yard-Arniakalan
Central cleaning grading amp sorting room
2000 sq m 10800000 Shujalpur main market
Subtotal 80800000
Plant amp Machinery Unit Total (INR) Proposed location
Grading sorting packing line (fampv) 5 MThr
1 4000000 Shujalpur main market
Colour sorter (grains) 2 10000000 Shujalpur main market
Mechanical handling Various 2000000 Shujalpur main market
Oil testing metre 2 20000 Shujalpur main market
Moisture metre 5 5000 Shujalpur main market
Sampler 5 2500 Shujalpur main market
Sub-total 16027500
Total project cost 96827500
The proposed location for the warehouse and cold storage facility is at Arniakulan sub-market yard due to
suitability of location in terms of availability of land and access (located at around 15 km from the main market
yard on the state highway)
The above estimates are only indicative and needs to be based on primary assessment of infrastructure
requirement and stakeholder interaction to be conducted through competent agencies during implementation
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 138
Brief Project Profiles
67625 Project Benefits
Provision of warehouse and cold storage infrastructure
The farmers are forced to sell their produce even for non-remunerative prices sometimes due to the
non-availability of the storage facilities The provision of the warehouse and cold storage would enable
the farmers to store their produce at times of non-remunerative prices and also avail the benefits of
stock finance thus avoiding distress sales Also it will help the farmers to avail warehouse receipt
financing facility increasing access to credit and ensuring financial inclusion Moreover deterioration
in produce quality and wastage will be reduced which will enhance the chances of availability of good
quality produce to processors
Grading and sorting line
Ungraded produce always fetches a lower price than the graded produce The farmers usually sell
ungraded produce due to the non-availability of grading facilities The provision of grading and sorting
lines would help the farmers in getting a better remuneration for their produce and also help processors
with a better quality produce
Increase in volume of trade and mandi revenue
On the basis of discussions with the traders producers and mandi staff a significant increase is
expected in the present volume of trade and market fee from the present turnover of Rs 49814 crore
and present market fee income of Rs 996 crore The estimates of incremental increase expected at the
rate of 20 in first year 15 in second year and then 7 in third year onwards which is based on
business growth rate in volume and market fee is given in following table
Expected incremental increase in trade and mandi fee income
Rs Crore Year 1 Year 2 Year 3 Year 4 Year 5
Incremental increase in value of trade
59777 68744 73556 78705 84215
Incremental increase in market fee
1195 1374 1471 1574 1684
67626 Implementation Structure
The infrastructure facility created such as for storage cleaning grading and sorting could be created and
managed by private sector for which land should be given on lease The service providers would run the
facilities commercially by charging the users
Since only certain facilities are proposed to be handed over to private sector for implementation as opposed to
private management of the mandi no policy changes are required for undertaking the project The mandi board
needs to initiate measure for inviting private sector to set-up the proposed facilities The mandi board should
identify land that could be allotted to private sector for setting-up of these facilities
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 139
Brief Project Profiles
67627 Risk
There is possibility of opposition on privatisation of facilities in mandi due to vested interests of current stakeholders
There is also possibility of demand risks
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 140
Brief Project Profiles
68 Formation of commercial poultry development societies co-operatives
681 Context
Government of Madhya Pradesh intends to develop food processing sector inclusively and intends to increase
the income level of farmers Livestock products especially poultry are one of the important sub-sectors of the
food processing sector Poultry is also considered as a very effective complementary activity to the traditional
farming and thus does have a huge employment generation capacity if developed commercially
After completing the diagnostic assessment of food processing sector of Madhya Pradesh it is found that there is
immense potential and need to develop poultry in the state Moreover the production of poultry meat is about
25 of total consumption which indicates that remaining demand is satisfied by importing poultry birds from
other states This fact indicates that in order to develop this sector there is need to increase the production of
poultry in the state Therefore aligning with state governmentrsquos policy it is proposed to form poultry
development societies co-operatives in the state
682 Project
6821 Objectives
The main objective of the project is to promote the commercial poultry rearing activity by forming societies or
co-operatives in the project area and help them to promote establishment poultry farms by member farmers
and undertake product aggregation and marketing (market linkage) of their produce These producers company
shall be able to undertake various activities in collective manner like bulk purchase of inputs delivery of these
items to individual member farmers providing veterinary support capacity building etc
The objectives of the project can be outlined as follows
Planning for the aggregation of farmers so that they eventually form societies or co-operatives with the
help of NGOs or any nominated government agency
Promotion of commercial poultry production in the state
To generate direct and indirect employment opportunities
To contribute in and promote women and social empowerment
6822 Drivers
68221 Deficit in production
Though the total meat production in Madhya Pradesh has grown at the CAGR of around 38 over the period
2008-09 to 2011-12 the state is net importer of broiler poultry The government has launched different
programmes for poultry development but the emphasis has been given on backyard poultry However
considering the ever growing demand there is a need to increase the production of commercial poultry (broiler)
in the state
The snapshot of poultry production and consumption is indicated below
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 141
- -
-
-- -
-
-
Brief Project Profiles
Parameter Poultry
Meat Major Districts Remarks
Production (MT) 12000 Bhopal Jabalpur Indore Dewas
Net Available Production (MT) 11556 Harvest amp Post-harvest Loss of 37 for Poultry Meat
Consumption (MT) 49966 ---
Estimated Potential for Production (MT)
37966 (production is less than consumption)
68222 Deficit in current processing
There is no poultry meat processing unit in the state It may be because of non-availability of surplus
production and preference to unprocessed poultry meat from wet markets Therefore there is a need to take
steps towards increasing production of poultry meat in the state
68223 Increase in demand
As per NSSO data the per capita consumption of poultry meat in the state has increased by around 153 during
decade It shows the demand for poultry meat is expected to increase tremendously by 2023-24 on account of
increasing per capita consumption and increasing population
Particular
Current Demand 2010 11
(MT)
Current Production
2010 11 (MT)
Estimated Demand
Supply Gap 2010 11
(MT)
Estimated Demand by
2023 24
(MT)
Estimated Production by 2023 24
(MT)
Estimated Demand
Supply Gap 2023 24
(MT)
Poultry Meat 49966 12000 37966 249427 53481 195946
Source NSSO PwC Analysis
6823 Concept
68231 Number of societies co-operatives and Location
Though the forecasting of demand and supply based on decadal CAGR shows that there would be a deficit of
195946 MT of poultry meat in the state However it is found that the rate of consumption and production has
increased tremendously and thus we used the current level of consumption to calculate the demand and found
that there would be atleast around 45000 MT of deficit in the year 2023-24 Considering the output of 3000
MT per year it is estimated that there would be requirement of around 15 such societies co-operatives in order
to make Madhya Pradesh self-sustainable in terms of production of poultry meat
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 142
Brief Project Profiles
The proposed societies can be formed in the areas where there is need and opportunity to promote it The
guiding indicators for selection of such areas can be
Present poultry livestock
Low per capita income
Lack of other employment opportunities
Less developed districts
Higher women involvement
Proximity to consumption markets
Proximity to maize growing area etc
The indicative list of location consists of following districts
1) Shivpuri
2) Bhind
3) Morena
4) Datia
5) Tikamgarh
6) Chhatarpur
7) Panna
8) Damoh
9) Sagar
10) Jhabua
11) Alirajpur
12) Barwani
13) Harda
14) Betul
15) Chhindwara
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 143
Brief Project Profiles
68232 Proposed Activities
The project can be divided into the following major activities
1) Formation of poultry development societies or co-operatives by aggregating the farmers
2) Financial assistance for the establishment of poultry farms
Formation of Poultry Development Societies or Co-operatives
The societies or co-operatives can be formed in the project areas by bringing interested farmers (especially
women) together and helping them in registering the entity This task can be done by taking help of local NGOs
or any other related entities Alternatively government departments or agencies can be given the responsibility
The society co-operative will act as a mediator between government and its members The basic structure
would be similar to that of a producer company and it will undertake following major activities
Registering the member farmers
Providing technical support to member farmers
Providing inputs and veterinary services to its members
Aggregating and marketing of the produce
Financial Assistance for Establishment of Poultry Farms
Each society or co-operative will promote involve in promotion of poultry rearing activity by attracting
interested farmers It can be done by starting a suitable scheme or programme The member farmers will
undertake following activity
Creation of infrastructure (poultry shed)
Rearing of birds (500 birds per farm)
The creation of infrastructure and running the poultry farm would require certain amount of fund which will be
provided by society or co-operative in the form of subsidy or aid
683 Cost Estimates
The proposed project is targeted at 500 farmers per society or co-operative which is proposed to be
implemented in 3 years depending upon the target of number of member farmers as follows
1st year ndash 150 Farmers
2nd year ndash 150 Farmers
3rd year ndash 200 Farmers
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 144
Brief Project Profiles
An estimated cost required for the incorporation of a poultry development society or co-operative including
financial assistance to around 500 member farmers is around Rs 415 crores
Sr No
Requirement Unit
Amount
(Rs in
lakhs)
1st year
Amount
(Rs in
lakhs)
2nd year
Amount
(Rs in lakhs)
3rd year
150 Farmers +150 Farmers +200 Farmers
1 Formation of a society or co-
operative --- 050 --- ---
2
Operating Expenses
Office
Manpower
Consumables
--- 2500 2500 2500
3
Financial Assistance to Members Farmers
Creation of Infrastructure
Working Capital
Training and Capacity Building
Rs 55000farm
Rs 25bird
Rs500farmeryr
8250
1875
075
8250
1875
075
11000
2500
100
Sub-Total 12750 12700 16100
Total Cost (for 3 years project) 41550
684 Project Benefits Annual Revenue Streams and Sources
Expected turnover from one society co-operative of 500 farmers ndash Rs 2100 Lakh
Increase in income level of farmers
Increase in domestic production of poultry meat
Increase in economic activity
Increase in direct and indirect employment
685 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Sr No
Task Particulars To be Completed by
1 Mobilization of farmers Government Agency NGOs
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 145
Brief Project Profiles
2 Formation of society co-operative Government Agency NGOs
3 Financial assistance to society co-operative for first 3 years State Government
4 Creation of common infrastructure Farmers with the help of Society Co-
operative
5 Maintenance of facilities Farmers
6 Technical financial and marketing assistance to farmers Society Co-operative
The proposed project of formation of commercial poultry development societies co-operatives is proposed to
be completed within 4 years (by December 2017) However the time required for completion of project depends
on the inter-departmental procedures of government and various approvals
686 Risk
Ability of the state to provideallocate matching funds and co-ordinate the efforts of multiple agencies
Ability of the cluster based group of farmers to come together for a collective cause where difference of
opinion for arriving at common decision may arises
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 146
Brief Project Profiles
69 Strengthening of FPOs by facilitating the formation market linkages and capacity building
691 Context
It has been understood that most of the farmers lack the marketing skills for the agriculture produce which they
reap after the effort of more than six months Most of their effort is oriented towards the cultivation of crops
plant protection etc This situation is highly pronounced in case of small and marginal farmers Aggregation of
farmers on a common platform by forming a Farmers Producer Company comes as an answer to traditional
problem
The FPO not only helps the member farmers in selling their produce for a better pricing but also help them
procure the agri-inputs required at a lower price This is because the collective power and increased bargaining
power which is lacking in case of an individual farmer
Hence creating an awareness to form an FPO and strengthening the FPO is considered to be extremely
important activity for the government
692 Project
6921 Objectives
The main objective of the project is to promote the concept of FPO in the project area and help them establish
as a commercially viable producers company to undertake the product aggregation part as well as market
linkage part successfully These producers company shall be able to undertake various activities in collective
manner like bulk purchase of inputs delivery of these items to individual member farmers grading and sorting
activity before marketing of agricultural produce and first level processing required
The objectives of the project can be outlined as follows
With the help of NGOs or other agencies planning for the aggregation of farmers so that they
eventually form an FPO on cluster level and providing technical assistance to the FPO for the
registration of producer company accounts management and overall management
Training needs assessment on market linkages and agribusiness needs of selected FPOs and capacity
building of the FPO post assessment of the particular needs
Assisting FPO to identify the suitable common facility centres and prepare a business plan for the same
Assisting the FPOs to develop the market linkage with the processors exporters and other stakeholders
in the market
6922 Drivers
Formation of the Farmers producers company on a cluster based approach Identification
of potential cluster districts for the formation of Producer Company and bringing the farmers on a
common platform to adopt the idea of an FPO by creating awareness about the benefits of FPO
Assisting the capable group in preparation of bye laws and registration of FPO
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 147
Brief Project Profiles
Need for proper training and capacity building of FPOs
o Training Needs Assessment (TNA) on market linkages and agribusiness needs of selected FPOs
- Preparation of training module on concept of Farmers Common Facility Centres (CFCs)
operated by FPOs market linkage backward and forward linkage
o Identification amp Capacity Building of Community Resource Person (CRP) of FPO - Training of
CRP on book keeping cash flow and basic computer skills amp preparation of reports etc
Need for proper accounting system The FPOs are in need of assistance for collection of share
capital financial transactions memberrsquos contribution land requirement for setting up farmersrsquo common facility centres if any Also there is a need to identify FPO level activities and develop
accountability system
Need for business development plan Identification of business activities and prepare
commercially viable and bankable business plan - Implement business plan with the help of various
ongoing govt schemes like NABARDrsquos scheme NHM scheme or state government schemes
(development of common infrastructure warehousing space etc)
Need for market linkage development Assist FPOs to develop and strengthen the linkages for
marketing with other stakeholder like APMC MPSWC and other agencies like processors large
procurement agencies in the area exporters etc Exposure of member farmers to banks insurance
information logistic provider etc
Eg It is beneficial and important for grain producing farmers to be aware about Warehouse Receipt
based Finance Similarly it would be highly beneficial for farmers or FPOs producing fruits and
vegetables to know and develop linkages with exporters and direct retailers
6923 Concept
The project can be divided into the following 3 sub- projects-
1) Formation of FPO by aggregating the farmers on a cluster based approach
2) Financial assistance to FPOs for the establishment of Common Facility Centres amp Market linkage
3) Capacity Building of the FPO
693 Cost Estimates
6931 Estimated cost for incorporation of a producer company
An estimated cost required for the incorporation of a producer company with minimum mandatory authorised
capital of Rs 5 lakhs
Sr No
Requirement Type of Expense Amount (Rs)
1 Application for name of PC Fees 50000
2 Digital Signature Fees 260000
3 Stamp duty Memorandum of Association (MoA) 50000
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 148
- - -
Brief Project Profiles
Article of Association(AoA) 100000
4 Registrationfiling fees
Memorandum of Association (MoA) 1600000
Article of Association(AoA) 30000
Form-1 30000
Form-18 30000
Form-32 30000
5 Fees of CACS17 firm Consultancy Fees 1000000
6 Stamps cancellation Charge 30000
7 Affidavit expenses Fees of Notary 45000
Share Transfer Fees amp Processing Charge 500000
Total 3755000
Source ASA Fee of CA and CS is driven by market rate
6932 Estimated management and administration cost of a producer company (illustrative)
Sl
No Expenditure Heads
No
of
Units
Unit
Rate
(in Rs)
Total
Month
Total
Cost
(Rs)
Increment 10Year
Year 1 Year 2 Year 3
1 Salary
ManagerCEO 1 20000 12 240000 240000 264000 290400
Production Officer 1 15000 12 180000 180000 198000 217800
Accountant 1 6000 12 72000 72000 79200 87120
Marketing officer 1 15000 12 180000 180000 198000 217800
2 Travel
Salaries 3 1500 12 18000 18000 19800 21780
3 Office expenses
Office Rent 1 3000 12 36000 36000 39600 43560
Electricity 1 1000 12 12000 12000 13200 14520
Water 1 200 12 2400 2400 2640 2904
Telecommunication
(PhoneFax) 1 2000 12 24000 24000 26400 29040
Stationary - 1000 12 12000 12000 13200 14520
Cleaning 1 500 12 6000 6000 6600 7260
4 Meeting Expenses of
BoDGB 6 1000 6 6000 6000 6600 7260
5 License fees insurance
amp other statutory fees Lump sum 10000 10000 11000 12100
6 Other miscellaneous
expenses 1 500 12 6000 6000 6600 7260
Total 804400 804400 884840 973324
Grand Total 2662564
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 149
Brief Project Profiles
6933 Cost for training amp capacity building
This is an important aspect for the growth of the FPO and cannot be ignored The estimation of cost should be
based on the annual plan for capacity building including training and exposure visits
The requirement of capacity building inputs is again contextual however as per ASAs experience two formal
trainings and two exposure visits are required for the BoD in the first year which costs about Rs 1 Lakh The
trainings are conducted on the provisions in the act rules and regulations statutory compliances roles and
responsibilities of BoD and general body banking operations while the exposure visits are taken to the
successful FPOs where an interactive learning is facilitated
694 Project Benefits Annual Revenue Streams and Sources
Benefits from the project would be in terms of increase in farmerrsquos income and better value addition
Government support would be needed to implement the project
695 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Sr No
Task Particulars To be Completed by
1 Mobilization of farmers Government Agency NGOs
2 Formation of FPO Government Agency NGOs
3 Financial assistance to FPO for first 3 years State Government
4 Creation of common infrastructure FPO
5 Maintenance of facilities FPO
6 Technical financial and marketing assistance to farmers Government Agency NGOs
The project is proposed to be completed within 4 years (by December 2017) However the time required for
completion of project depends on the inter-departmental procedures of government and various approvals
696 Risk
Ability of the state to provideallocate matching funds and co-ordinate the efforts of multiple agencies
Ability of the cluster based group of farmers to come together for a collective cause where difference of
opinion for arriving at common decision may arises
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 150
Brief Project Profiles
610 Establishment of Food Technology institute at Indore
6101 Context
Availability of skilled manpower is one of the important factors which affect the development of any sector and
food processing is no exception to it In view of constantly evolving business models technology complexity
and regulation there is increased demand for food technocrats in the country However there is a lack of
institute in the Madhya Pradesh which offers food technology undergraduate course Therefore it is highly
recommended to establish an educational institute for skilled manpower development in the state
6102 Project
61021 Objectives amp Scope
Education and Professional Development
o To impart food science and technology education and prepare world class professionals to cater
the growing demand of talent
o To promote entrepreneurial development by providing technical support
Research and Development
o To develop and disseminate post-harvest management and processing technologies for
reducing losses to meet ever increasing demand of food
o To undertake research related to food science and technology with focus on finding solutions to
the local problems
Training and Consultancy Support
o To address the skill gap by providing trainings related to food processing
o To provide consultancy services to the local processors and entrepreneurs
Policy and Regulatory Support
o To assist state government in policy making for food safety and other related area
o To act as a centre for industry ndash academia interaction to find out feasible solutions for local
issues
o To carry out the food testing activity to support the food safety and to support the export of
processed foods
61022 Drivers
Due to increase in income level of people changing lifestyle and awareness there is increase in demand for the
processed food products and thus increase in food processing activity It is going to translate into increased
demand for the food technologists According to recent report3 of National Skill Development Corporation
3 Human Resource and Skill Requirements in the Food Processing Sector (2022) ndash A Report
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 151
Brief Project Profiles
(NSDC) the incremental human resource requirement in India would be around 71 till 2022 It underlines
the need for establishment of institute imparting food science and technological education in the state
Key demand drivers are
Requirement of skilled manpower
Requirement of research cum training institute
61023 Concept
Establish food technology institute at Indore under Rajmata Vijayaraje Scindia Krishi Vishwa Vidyalaya
(RVSKVV) Gwalior which will offer B Tech (Food Technology) degree
The institute will primarily be involved in imparting technical education in the field of food science and
technology It will help to address the skill gap by providing food technocrats to the industry and help
developing budding entrepreneurs Apart from this the institute would also work in the area of research and
development with focus on local needs
The project location is proposed to be Indore because of following reasons
Economic hub of Madhya Pradesh
Connectivity to all major cities and states
Substantial food processing activity in the division
Proximity to other research institutes
Proximity to industry associations
Apart from above nearby area of Indore will DMIC (Delhi Mumbai Industrial Corridor) influence area where
economic and food processing activity is going to increase by many folds in near future Therefore there will be
huge demand for food technology graduates in the state
The proposed structure of the course is as follows
Name of Degree Programme B Tech (Food Technology)
Duration 4 years
Eligibility XII (Science) standard pass with Physics Chemistry Biology Mathematics and English
Intake capacity per year 40
Instruction system Semester
Departments 1) Food Science and Technology
2) Food Engineering
3) Food Chemistry and Nutrition
4) Food and Industrial Microbiology
5) Food Trade and Business Management
Total number of credits 180
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 152
Brief Project Profiles
6103 Cost Estimates
The most important requirement for establishing any institute is land The proposed institute will require 50
acres It is considered that government will allot the required land as per specifications of ICAR and state
agricultural university Therefore the estimated cost described below excludes the land cost The required cost
for establishment of food technology institute is around Rs 4756 crore with an operational expenditure of
around Rs 270 crore for first year
61031 Non-recurring Expenditure
Sr No
Particulars Units Amount
(in Rs Lakhs)
1 Building (ready to use form) ~ 114000 ft2 342000
2 Furniture --- 66500
3 Ancillaries (Water Power Back-up STP) --- 40000
4 Equipments (for 5 departmental labs) --- 8500
5
Pilot Plant
(Bakery Unit Fruit processing Plant Bottling Plant Canning Line Potato Wafer Plant Papad Making Machine Noodle Making Machine Dal Mill Dairy Equipments Spices Processing Plant Spray Drying Plant Refrigeration Plant Boiler and other accessories)
1 each 12500
6 Computers and peripherals ~ 65 2520
7 Books (Reference Books Journals etc) --- 2000
8 Vehicles (eg Jeep SUMO) 2 1600
Total 475620
61032 Recurring Expenditure
The recurring expenditure includes pay and allowances of teaching and non-teaching staff maintenance of
infrastructure utilities and consumables such as water power chemicals fuel etc and the contingency fund
Please note that the recurring expenditure will increase over time due increase in the pay and allowances
consumablersquos cost The recurring expenditure for the first year is detailed below
Sr No
Particulars Units Amount
(in Rs Lakhs)
1 Manpower Cost 48 17750
2 Maintenance (1 of infrastructure cost) --- 4756
3 Utilities and Consumables --- 2000
4 Contingency 10 --- 2450
Total 26956
The institute will require teaching staff of 23 qualified faculties for 5 different departments along with non-
teaching staff of 25
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 153
Brief Project Profiles
6104 Annual Revenue Streams and Sources
The proposed food technology institute will be government aided and thus would not be considered as a mean
of revenue earning However as time passes government can consider the option of making this course
institute self-funded in which case the fees for course may have to increase to raise the fund
The primary aim of establishment of food technology institute is to provide skilled manpower to the food
industry research bodies food safety and quality laboratories and various government departments
authorities Apart from it the institute will be used for training the government officials industry people
entrepreneurs and even farmers In such cases institute can generate the revenue by charging appropriate
charges
6105 Implementation Structure
The project of establishing the food technology institute at Indore is proposed to be completed within 35 years
(by June 2017) However the time required for completion of project depends on the inter-departmental
procedures of government and various approvals The tentative implementation plan is as follows
Sr No
Tasks To be
Completed by
1 Seeking approval from various state government authorities committees February 2014
2 Submission of proposal and seeking approval from ICAR and concerned authorities May 2014
3 Appointment of consultant for preparation of DPR June 2014
4 Completion of DPR December 2014
5 Land allotment for institute January 2015
6 Appointment of contractor for construction of institute March 2015
7 Appointment of contractor for erection and commissioning of pilot plant and other laboratories
October 2016
8 Erection and commissioning of building and all other facilities December 2016
9 Appointment of teaching and non-teaching staff December 2016
10 Erection of pilot plant and commissioning of all equipments March 2017
11 Induction of first batch of B Tech (Food Tech) course June 2017
Total time required till induction of first batch start of institute 42 months
6106 Risk
The proposed project is at the conceptual stage and the detailed study (DPR) is required for financial
closure There may be escalation in the cost of project due to delay in finalizing this concept
Ability of the state to provideallocate matching funds and co-ordinate the efforts of multiple agencies
The regulations pertaining to this project which are not in control of state government can change in course of the project and it can have a varied range of impact
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 154
Brief Project Profiles
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Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 155
This document has been prepared solely for Department of Horticulture and Farm Forestry Govt of Madhya Pradesh being the express addressee to this document PwC does not accept or assume any liability responsibility or duty of care for any use of or reliance on this document by anyone other than (i) Department of Horticulture and Farm Forestry Govt of Madhya Pradesh to the extent agreed in the relevant contract for the matter to which this document relates (if any) or (ii) as expressly agreed by PwC at its sole discretion in writing in advance
This publication (and any extract from it) may not be copied paraphrased reproduced or distributed in any manner or form whether by photocopying electronically by internet within another document or otherwise without the prior written permission of PwC Further any quotation citation or attribution of this publication or any extract from it is strictly prohibited without PwCrsquos prior written permission
copy 2014 PricewaterhouseCoopers Private Limited All rights reserved In this document ldquoPwCrdquo refers to PricewaterhouseCoopers Private Limited (a limited liability company in India) which is a member firm of PricewaterhouseCoopers International Limited each member firm of which is a separate legal entity
92
Table of Contents
616 Risk
62 Development of wheat processing cluster at Sehore 95
621 Context 95
622 Project 95
623 Cost Estimates 98
624 Annual Revenue Streams and Sources Project Benefits 99
625 Implementation Structure 99
626 Risk 100
63 Development of paddy processing cluster at Satna 101
631 Context 101
632 Project 101
633 Cost Estimates 104
634 Annual Revenue Streams and Sources Project Benefits 105
635 Implementation Structure 105
636 Risk 106
64 Integrated fruits and vegetable processing facility at Ratlam on PPP model 107
641 Context 107
642 Project 107
643 Cost Estimates 112
644 Annual Revenue Streams and Sources 114
645 Implementation Structure 114
646 Risk 115
65 Vegetable dehydration facility at Neemuch on PPP model 117
651 Context 117
652 Project 117
653 Cost Estimates 120
654 Annual Revenue Streams and Sources 122
655 Implementation Structure 122
656 Risk 123
66 Establishment of modern slaughterhouses on PPP model 125
661 Context 125
662 Project 125
663 Cost Estimates 128
664 Annual Revenue Streams and Sources 128
665 Implementation Structure 128
666 Risk 129
67 Development up-gradation of marketing facilities of the APMCrsquos 131
671 Context 131
672 Project 131
Table of Contents
673 Implementation Structure 133
674 Cost Estimates 134
675 Project Benefits 135
676 Indicative Project Profile for a Model APMC 135
68 Formation of commercial poultry development societies co-operatives 141
681 Context 141
682 Project 141
683 Cost Estimates 144
684 Project Benefits Annual Revenue Streams and Sources 145
685 Implementation Structure 145
686 Risk 146
69 Strengthening of FPOs by facilitating the formation market linkages and capacity building 147
691 Context 147
692 Project 147
693 Cost Estimates 148
694 Project Benefits Annual Revenue Streams and Sources 150
695 Implementation Structure 150
696 Risk 150
610 Establishment of Food Technology institute at Indore 151
6101 Context 151
6102 Project 151
6103 Cost Estimates 153
6104 Annual Revenue Streams and Sources 154
6105 Implementation Structure 154
6106 Risk 154
Table of Contents
Executive Summary
Executive Summary
The progress of agriculture sector in Madhya Pradesh in last couple of years has been impressive where growth
rate was about 18 and contribution of agriculture sector was about 198 in the state economy The state is
fourth largest producer of agricultural produce in India Madhya Pradesh is among the leading producers of
oilseeds pulses spices and horticultural produce In addition the state is rich in livestock resources The agro-
climatic attributes and variety of soils for agriculture production in the state makes it a potential agricultural
production hub of the country This diverse basket of agricultural raw material base and agro-climatic
attributes provides the requisite platform for the state to leverage upon for development of a vibrant food
processing industry
The food processing sector can become important link between two main sectors of the state economy
agriculture and industry This sector can address the major challenges in agriculture such as post-harvest
losses lack of marketing options amp low income of farmers along with providing employment opportunities to
rural population With a view to leverage this potential to augur inclusive growth the Government of Madhya
Pradesh decided to develop a vision document for development of food processing sector in the state
The primary objective of promoting food processing sector is to achieve the overall inclusive growth through
Impetus to rural and thus to state economy
Better benefits to farmers through better demand and price to their produce
Creating linkages between farmers and different stakeholders of value chain
Attracting private sector investment in the state
In order to achieve these objectives and desired outcomes it is important to optimize the use of available
resources and thus necessitates answering the basic questions such as
What to process Focus Crops Commodities and Livestock
Produce
How much and when to be processed Year wise quantity of commodities produce to
be processed
Where to process Suitable Places for development of processing
facilities
While developing a vision or roadmap for development of food processing sector in the state and action plan
thereof the efforts were made to get the answers to these questions
Prioritization of crops commodities and livestock produce
The screening of the major commodities crops sub-sectors in the food processing sector was done based on
three major parameters viz
1 Importance to Economy (state)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 9
Executive Summary
2 Attractiveness of the CommodityCropSub-sector for Undertaking Development
3 Competitive Advantage offered by the CommodityCropSub-sector
For each of the above parameters key indicators were carefully identified which enabled objective screening of
the major cropssubsectors These parameters and indicators assisted in taking a holistic screening of the major
cropssubsectors for prioritizing focus in vision development for food processing in Madhya Pradesh It is
imperative that the development of the food processing sector will need active participation and partnership
between public and the private sector in sub-sectors of food processing having supply strength ease of
operations and consumer demand Therefore the screening parameters and associated indicators are taken into
account considering the perspective amp areas of importance for the public sector (such as importance to economy
indicators and potential for employment generation) and the private sector (such as attractiveness and
competitive advantage indicators) besides looking at consumer demandacceptance
The major crops sub-sectors selected for review and prioritization The overall ranking prioritization of
crops commodities sub-sectors based on above criteria are as follows
Major Commodities Crops Group Category Rank
Gram Pulses 1
Wheat Cereals 2
Milk Livestock Produce 3
Soyabean Oilseeds 4
Rice Cereals 5
Orange Fruits 6
Onion Vegetables
7
Tomato 8
Garlic Spices 9
Green Peas Vegetables 10
Papaya Fruits 11
Poultry Meat Livestock Produce 12
Banana Fruits 13
Potato Vegetables
14
Mustard 15
Meat other than Poultry Livestock Produce 16
Pigeon Pea (Tur) Pulses 17
Maize Cereals 18
Chillies Spices
19
Coriander 20
Guava Fruits
21
Mango 22
Eggs Livestock Produce 23
Sorghum Cereals 24
Lentil (Masoor) Pulses 25
Groundnut Oilseeds 26
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 10
--
-
-
Executive Summary
Future processing requirement
The processing requirement by 2023-24 across commodities or livestock produce depends on
Increase in Production Level
Increase in Consumption Level (both Processed and Unprocessed)
Current Processing Capacity
In order to calculate future processing requirement the growth in production and per capita consumption
during last decade (from 2009-10 to 2011-12) was considered The cumulative current amp future (2023-24)
processing capacity requirement in Madhya Pradesh are as follows
Sr No
Group Sub
Sector
Commodity Produce
Current Processing
Capacity (2011 12) (MT)
Estimated Processing Capacity
Requirement by 2023 24 (MT)
Min Processing Capacity Addition
Required by 2023 24 over Current
Capacity (MT)
1
Cereals
Rice 410340 777972 367632
2 Wheat 3304922 4456812 1151890
3 Maize 46400 -- - -- -
4 Sorghum -- - -- - -- -
5
Oilseeds
Soyabean 8504654 880753 -- -
6 Mustard 310800 462037 151237
7 Groundnut -- - 5001 5001
8
Livestock Produce
Milk 968543 1127365 158821
9 Eggs (Nos) -- - -- - -- -
10 Poultry Meat -- - -- - -- -
11 Other Meat -- - -- - -- -
12 Fish -- - -- - -- -
13
Pulses
Gram 389638 451144 61506
14 Pigeon Pea (Tur)
30559 317316 286757
15 Lentil (Masoor) 20091 41170 21079
16
Fruits
Mango 7858 28565 20707
17 Guava 1045 7206 6161
18 Orange 39 7206 7167
19 Papaya 68 68 -- -
20 Banana 182 182 -- -
21
Vegetables
Green Peas 2390 2390 -- -
22 Tomato 8002 42231 34229
23 Onion 6417 6417 -- -
24 Potato 27213 667560 640347
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 11
--
-
-
Executive Summary
Sr No
Group Sub
Sector
Commodity Produce
Current Processing
Capacity (2011 12) (MT)
Estimated Processing Capacity
Requirement by 2023 24 (MT)
Min Processing Capacity Addition
Required by 2023 24 over Current
Capacity (MT)
25 Chillies 1069 1069 -- -
26 Spices Garlic 6417 6417 -- -
27 Coriander 3208 3208 -- -
due to unavailability of processed consumption data as present processing capacity is more than consumption in 2023-24
Gap analysis of the current issues existing across agriculture value chain
The gap analysis and identification of current issues in food processing sector was done by both primary survey
and secondary research methods The primary survey involved consultation with stakeholders and secondary
survey involved comparing and benchmarking in certain area such as policies taxation and other initiatives
across leading states of the country
Based on diagnostic report the identified gaps are categorized into following heads
Policy and Regulatory
Infrastructure
Services
The issues and concerns raised by relevant stakeholders were categorized under above mentioned heads Most
of them were policy and regulation related issues followed by infrastructure and marketing of agriculture
produce The prevalent issues across agriculture value chain in the state and possible solutions thereof are as
follows
Sr No
Area of Intervention
Interventions Required
Suggestions
1 Policy and Regulatory
Marketing Reforms
Increasing Farmer-Market Linkages
Increasing Processing Activity
Rationalized Taxation
Industrial Policy Changes
Improving Investment Facilitation Governance
Rationalize market fee rates at par with competing states atleast for some commodities such as soyabean wheat rice (detailed study is required)
Abolish levy of market fee on direct marketing of produce to promote farmer-processor linkages
Abolish levy of market fee on contract farming transactions to promote farmer-processor linkages
Abolish levy of market fee on export of commodities (especially wheat rice gram)
Promote establishment of consumer-farmer markets for direct marketing of perishables (fruit and vegetables)
Prepare model contract farming agreements which would become guidelines for farmers and contractor to operate smoothly
Empower farmer producer organizations by promoting formation financial assistance and capacity building to strengthen farmer to market linkages without any third party intervention
Promote formation of poultry development societies co-operatives
Rationalize entry tax rates for some of the categories eg soya based processed products pulses and pulses products wheat products processed products from rice processed products from fruits and vegetables milk
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 12
Executive Summary
Sr No
Area of Intervention
Interventions Required
Suggestions
products spices
Categorize some of the processed food products in VAT schedules in order to make favourable taxation environment for food industry eg fruit and vegetable products spices milk products value added products from soyabean (other than oil and DOC) wheat based tertiary processed products
Exclude soyabean from biodiversity act
Exclude slaughterhouses and meat based processing industries from ineligible industry list of Industrial Promotion Policy
Promote Public-Private Partnership (PPP) mode in following o Fruit and Vegetable Processing o Commercial Poultry Development o Modern Slaughterhouses
Establish strict timelines and actions regarding usage of land allotted for industries
Develop single window clearance system for status tracking and monitoring mechanisms to measure progress with defined accountability and time bound service eg Maha eBiz an online single window application scrutiny and approval portal of Maharashtra Industrial Development Corporation Single window Clearance of Gujarat industrial development Corporation (GIDC)
Reduce simplify and digitize the procedures to bring in greater speed and responsiveness in application scrutiny and approval to set-up an industry in the state
2 Infrastructure
Development of enabling infrastructur e to increase processing activities
Undertake regulated market infrastructure upgradation project where basic infrastructure grading sorting and other facilities would be created andor upgraded
Promote Public-Private Partnership (PPP) in agricultural markets with respect to financing construction operation and management
Undertake development of cluster based processing of specific produce o Gram and other pulses o Wheat o Paddy Rice
Promote establishment of research and development and quality and testing laboratories
Develop feeder roads in rural areas connecting it to major mandi locations
3 Services
Marketing Support
Extension Services
Skill Development
Promote the branding of commodities or produce with high competitive advantage such as wheat basmati rice gram (dollar chana) orange guava aonla pea and garlic eg brands developed by Ministry of Agriculture Govt of Malaysia such as Malaysiarsquos Best Malaysian Farm Accreditation Scheme (SALM) Malaysian Organic Scheme (SOM) etc
Promote Public-Private Partnership (PPP) in extension services
Establish institute imparting education and research in food technology
Introduce skill development courses
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 13
Executive Summary
The clarity on what to process (prioritization of crops) how much amp when to be processed (future processing
requirement) along with the possible solutions for the current issues concerns across value chain formed a
basis to set the future processing targets and vision for the next 10 years
Vision Statement
To become favourable and leading food processing destination in the country and to increase agri-
business activity in the state by increasing the level of processing of
cereals and pulses from 20 to 25
horticultural produce (fruits vegetables and spices) from 07 to 2 and
livestock produce from 12 to 24
by 2024
Mission Statement
Tap production strength and locational advantage with an entrepreneurial touch for better and sustainable
agricultural production and processing
Focus Areas
To accomplish the vision and the mission of the food processing sector in the State highest priority is given to
farmers and processors and entire strategy is based on lsquofarmers and processorsrsquo
State government is determined to continuously strive hard to transform the existing food processing
environment into a vibrant food processing environment It would concentrate on the following key areas
Promote processing cluster formation to improve farmer income and processing capacity in the state
Promote private sector participation through development of processing facilities in PPP mode
Promote and assist formation of cooperatives and societies to increase aggregation of produce and
farmer income thereof
Promote development up-gradation of marketing infrastructure to assist in better price realization to
farmers and ensuring better raw material availability to processors
Address skill gaps through establishing education institutes imparting education and research and
enhance human resource befitting global competition
Key Proposed Projects to achieve the lsquoVision 2024rsquo
Based on focus areas and crops and project prioritization model key projects were short-listed for the
development of food processing sector in the state While short-listing them the conscious effort was made to
identify key areas functions components of value chain which needs to be developed that would have
maximum impact on the respective value chain sub-sector and ultimately food processing as a whole
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 14
Executive Summary
Accordingly the four themes which are most important to strengthen the sector as a whole in the state were
identified and ten key projects covering these themes were proposed These key projects are
1 Processing Capacity Enhancement
a Development of pulses processing cluster in Sagar district
b Development of wheat processing cluster in Sehore district
c Development of paddy processing cluster in Satna district
d Establishment of integrated fruit and vegetable processing facility at Ratlam on PPP model
e Establishment of vegetable dehydration facility at Neemuch on PPP model
f Establishment of modern slaughterhouses on PPP model
2 Marketing Infrastructure Development
a Development up-gradation of marketing facilities of the APMCrsquos
3 Farmer Linkages and Empowerment
a Formation of commercial poultry development societies co-operatives
b Strengthening of FPOs by facilitating the formation market linkages and capacity building
4 Human Resource Development
a Establishment of Food Technology institute at Indore
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 15
Executive Summary
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Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 16
Introduction
1 Introduction
The food processing industry is a key driver to growth of the rural economies On one hand it facilitates in
increasing marketing options reducing post-harvest loss and increasing incomes at the farmer level while on
the other hand it has tremendous income and employment generation potential for the rural poor in general
and for women in particular Given this innate potential to auger inclusive growth the Government of Madhya
Pradesh is keenly focused on identifying opportunities strategies and critical actions that need to be taken to
accelerate investment in and growth of the food processing sector in the state
Madhya Pradesh is the fourth largest producer of agriculture produce in India The state ranks first in the
production of Soyabean Gram Oilseeds and Pulses It is one of the major producers of horticultural produce
such as Orange Onion Banana Potato and Tomato Madhya Pradesh is also among the leading producers of
spice crops such as Garlic Coriander and Chilies In addition the state has a wealth of livestock resources The
agro-climatic attributes and variety of soils for agriculture production in the state makes it a potential
agricultural production hub of the country This diverse basket of agricultural raw material base and agro-
climatic attributes provides the requisite platform for the state to leverage upon for the development of a
vibrant food processing sector
The agro-climatic attributes and variety of soils for agriculture production in the state makes it a potential
production hub This diverse basket of agricultural raw material base and agro-climatic attributes provides the
requisite platform for the state to leverage on for development of a vibrant food processing sector
In addition to the supply strengths Madhya Pradesh could become a preferred investment destination due to
its strategic central location availability of resources and infrastructure The USPrsquos of Madhya Pradesh are
Access to all major Indian states with logistical advantage
Separate waste land policy
Enough scope for enhancement of agricultural productivity by using hybrid seeds and modern farming
techniques
Given these strategic advantages the food processing sector is in its log phase of growth and development A
review of the current scenario of the sector in MP indicates that
Madhya Pradesh is among the leading producers of agricultural horticultural and livestock produce
Therefore it has abundant availability of raw material for processing
Level of processing is comparatively low due to lack of suitable infrastructure in terms of post-harvest
management storage warehousing and other physical infrastructure
The linkage between farmers and subsequent value chain actors such as processors retailers RampD
institutions is currently weak
However government initiatives to promote this sector have shown results over the last decade
The department is making conscious efforts to improve productivity and efficiency across the supply chain The
state government through different departments has various schemes aimed at improving efficiencies across
various supply chain actors with the objective of promoting the horticultural sector in specific and food
processing sector in general
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 17
Introduction
The State Government and the Horticulture Department is in the process of creating an environment for
sustainable development of the Food Processing Industry in the state Further they are open to new and
innovative ideas and are ready to pilot test these ideas for bringing about this change in a radical way
In this context the Department of Horticulture and Farm forestry has decided to prepare a vision document in
order to strategize the investment in food processing industry
Department has engaged PricewaterhouseCoopers Pvt Ltd (ldquoPwCrdquo) to provide consultancy services in the
preparation of ldquoVision document for Food Processing in Madhya Pradeshrdquo
The assignment involves a diagnostic review of the state in food processing sector and formulation of goals that
would translate into the vision for the development of food processing sector in Madhya Pradesh over the next
10 years It also includes designing a strategy and plan of action for the holistic development of food processing
sector
This vision document is the third and final deliverable of the assignment accorded to PwC It is based on
diagnostic review of food processing sector in the state where information was collected through intensive
primary surveys and stake holder consultation and supported by exhaustive desk research of various documents
available in the public domain and made available to PwC by the Department of Horticulture and Farm
Forestry
This report summarizes the strategy and action plan to develop food processing sector in the state with current
status future potential for processing across the sub-sectors along with their prioritization and prevalent issues
constraints faced by stakeholders and profiles of ten important projects which state government may
undertake to develop this sector
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 18
-
Situational Analysis
2 Situational Analysis
The food processing is a large sector which comprises of different sub0-sectors such as fruit and vegetables
cereals pulses oilseeds milk meat and poultry fish and consumer foods (including beverages) Therefore it
becomes important to study underlying factors across these sub-sectors Most of these factors across different
commodities or agricultural and livestock produce were studied during diagnostic review stage the emphasis
was given on projection of current scenario for future requirement
While doing so systematic analysis of important parameters was done and they were categorized in seven major
categories as shown below
Fruits Vegetables
amp Spices
Food Processing
Sector
Confectionary Pacakaged
Consumer Foods amp Beverages
Grains
Pulses amp Oilseeds
Dairy
Meat amp Poultry
Fish
bullDenotes supply side for the sector Production
bullDenotes demand side of the sector
Consumption
bullDenotes potential raw material availability and priority for Surplus Potential processing
bullDenotes current processing Current capacitry and level of processing Processing
bullDenotes requirement of processing to become self sufficient
Targets
In order to analyse current scenario of food processing sector following steps were followed which are
described in this section in detail
Demand Supply Scenario
Potential for Processing
Future Processing Requirement
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 19
Situational Analysis
21 Demand-Supply Scenario
It is important to consider the consumer preferences and the pattern of changes over the years while estimating
the potential for processing of a particular commodity The demand for a particular commodity is one of the
indicators of consumer preference and it depicts the possibility of growth of the activities such as production
and processing related to that particular commodity
Here the demand for a particular commodity is calculated by using recent consumption data compiled by
NSSO (National Sample Survey Organization) during 66th round in the year of 2009-10 The quantity wise per
capita consumption figures across the commodities are used The consumption of processed value added
products is converted into the equivalent basic constituent commodity in order to arrive at a raw material
consumption to facilitate the comparison with other parameters such as production which will further help to
estimate the potential Furthermore the consumption is categorized in the form of primary (or unprocessed)
secondary and tertiary processed products Table 1 depicts the consumption quantities of different
commodities
Table 1 Per capita consumption of different commodities in Madhya Pradesh
Commodity Category
Per capita consumption in the form of
Unprocessed Primary processed products
(Kgmonth)
Secondary processed products (Kgmonth)
Tertiary processed products (Kgmonth)
Rural Urban Rural Urban Rural Urban
Wheat 8068 7271 0256 0770
Rice 2130 1720 0045 0160
Maize 0599 0043
Sorghum 0274 0048
Soyabean 0091^ 0132^
Mustard 0155^ 0145^
Groundnut 0004^ 0033^
Gram 0045 0024 0130 0113 0108 0154
Pigeon Pea (Tur) 0344 0511
Lentil (Masoor) 0083 0079
Major Fruits 0830 1477 0005 0017
Major Vegetables 2983 3459 0009 0044
Major Spices 0189 0223
Milk 3999 4814 0079 0075
Eggs (Nosmonth) 0673 1333
Poultry Meat 0051 0074
Meat excluding poultry 0059 0095
Fish 0088 0043
Source NSSO 66th Round (2009-10) PwC Analysis
(includes Orange Guava Papaya Banana and Mango includes Peas Onion Potato and Tomato includes Garlic Coriander and
Chilli ^in the form of oil)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 20
Situational Analysis
Figure 1 Demand and Supply of major commodities in Madhya Pradesh (2011-12)
MT
15000000
12703200
12000000
71
833
78
37
478
55
894
68
2486
07 18
239
59
81
490
00
62
806
00
32
903
00
22
273
00
Wheat Milk Soyabean Gram Rice
9000000
6000000
3000000
0
Demand (MT) Supply (MT)
6549
02
11
680
68
5375
80
5953
07
3879
93
1326
24
7451
70
577
81
1842
99
19
574
91
18
166
84
13
791
74
13
495
88
12
874
00
8696
00
7981
00
6474
86
6089
00
0
500000
1000000
1500000
2000000
2500000
Mt
or
Th
ousands
Onion Potato Banana Tomato Maize Mustard Eggs Orange Sorghum
Demand (MT or Thousands) Supply (MT or Thousands)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 21
Situational Analysis
500000
452207 614
99
104
65
3401
66
1034
17
557
35
947
40
711
51
974
34
843
71
340
29
658
31
600
65
499
66
3446
00
3342
00
2749
04
2700
00
2553
04
2300
00
1750
71
935
70
820
00
754
04
250
00
120
00
0
100000
200000
300000
400000
MT
Demand (MT) Supply (MT)
Source Department of Agriculture and Cooperation Govt of India NSSO 66th Round PwC analysis
From above figures it is evident that the state is self-sufficient in terms of catering the demand for most of the
commodities categories However in case of Pigeon Pea (Tur) Poultry Meat and Meat other than poultry meat
the state is not self-sufficient to cater the demand for these commodities categories Therefore there is
potential for production of poultry meat (poultry raring) and meat other than poultry (slaughtering) more than
their processing as the consumption across these categories is mostly in the unprocessed form eg the live
wet market share of poultry meat and meat other than poultry is more than that of processed form Whereas in
case of Pigeon Pea (Tur) there is both production as well as processing potential as the whole consumption of
Pigeon Pea is in the form of splits (dal) which requires secondary processing The Table 2 shows the type of
potential (production processing or both) across all major commodities categories based on demand-supply
scenario only Whereas the detailed quantity wise processing potential across these commodities categories is
discussed in section 22
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 22
-
Situational Analysis
Table 2 Type of potential based on Demand-Supply scenario of commodities (2011-12)
Sr No
Group Commodity Type of Potential based on Demand Supply
scenario
1
Cereals
Rice Possibility of Processing Potential
2 Wheat Possibility of Processing Potential
3 Maize Possibility of Processing Potential
4 Sorghum Possibility of Processing Potential
5
Oilseeds
Soyabean Possibility of Processing Potential
6 Mustard Possibility of Processing Potential
7 Groundnut Possibility of Processing Potential
8
Livestock Produce
Milk Possibility of Processing Potential
9 Eggs Possibility of Processing Potential
10 Poultry Meat Production Potential (Poultry Raring)
11 Meat other than poultry Production Potential (Slaughtering)
12 Fish Possibility of Processing Potential
13
Pulses
Gram Possibility of Processing Potential
14 Pigeon Pea (Tur) Production amp Possibility of Processing Potential
15 Lentil (Masoor) Possibility of Processing Potential
16
Fruits
Mango Possibility of Processing Potential
17 Guava Possibility of Processing Potential
18 Orange Possibility of Processing Potential
19 Papaya Possibility of Processing Potential
20 Banana Possibility of Processing Potential
21
Vegetables
Green Peas Possibility of Processing Potential
22 Tomato Possibility of Processing Potential
23 Onion Possibility of Processing Potential
24 Potato Possibility of Processing Potential
25
Spices
Chillies Possibility of Processing Potential
26 Garlic Possibility of Processing Potential
27 Coriander Possibility of Processing Potential
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 23
Situational Analysis
22 Potential
221 Theoretical Processing Potential
The demand-supply scenario gave the broad picture of possibility of processing potential of each commodity
However it is merely the difference between production and consumption (surplus) of a commodity The
present processing capacity in the state is another major factor which uses this surplus and thus decides the
possibility of accommodating new processing units in the state
Moreover there are different factors such as processing requirement (100 in case of oilseeds and some of the
pulses) post-harvest losses trading business varieties available etc which decides the suitability and need of
raw material for processing Therefore it is important to consider these all factors while calculating the
theoretical processing potential of a commodity In other words it is important to estimate the potential
suitable raw material availability in the state and to decide on the achievable targets for future
So based on current production consumption harvest amp post-harvest losses and current processing capacity
in the state the potential raw material available for processing is calculated While doing so following
assumptions points were considered
1 The net minimum available production of commodities and livestock produce is calculated by deducting the harvest amp post-harvest losses1 from production figures In case the post-harvest losses figures which are available in the form of a range the upper limit is considered in order to get net minimum raw material availability for consumption
2 The demandconsumption for particular commodity and livestock products in Madhya Pradesh is calculated using available per capita consumption figures from recent NSSO reports The quantity of value added products consumed is converted into the equivalent basic constituent commodities and livestock produce
3 The present organized processing capacity is taken in the form of commodity and livestock produce equivalent to its original form These processing facilities are assumed to be working at 70 utilization Also it is assumed that Small Scale Industries (SSIs) contributes 40 of the total value addition and thus to processing capacity Due to unavailability of data present processing capacity in unorganized sector is not considered
4 In order to negate the effect of raw material going out and coming into the state it is assumed that the raw material available in the state is used by the local industry and the unmet demand of raw material by local industry is catered by raw material procured from the neighbouring or other states
5 It is assumed that the locally (within the state) produced value added products first cater to the demand within the state
6 It is assumed that the local demand for processed products should be first satisfied by local industry 7 The present gap of demand and supply of each commodity is used for calculating the theoretical
potential of raw material that can be converted into different products by processing 8 In order to compare the potential of processing and value addition the commodities and livestock
products are converted in the form of value using farm gate or mandi prices
The theoretical processing potential based on above rationale and assumptions is shown in Table 3
1 Devised by Central Institute of Post-Harvest Engineering amp Technology (CIPHET) in the report on ldquoESTIMATION OF HARVEST AND POST HARVEST LOSSES OF MAJOR CROPS AND LIVESTOCK PRODUCE IN INDIArdquo a comprehensive study instituted by ICAR undertaken by AICRP on PHT on national level and submitted to the Parliamentary Standing Committee on Agriculture (PSCA) in September 2010
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 24
-
Situational Analysis
Table 3 Estimated theoretical processing potential of different commodities in Madhya Pradesh (2011-12)
Sr No
Group Commodity Production
(MT or Nos)
Harvest amp Post
harvest Losses
(MT or Nos)
Net Available
Production
(MT or Nos)
Consumption
(MT or Nos)
Present Processing
Capacity
(MT or Nos)
Percentage of Processing Required
before Consumption
Production Potential
(MT or Nos)
Processing Potential
(MT or Nos)
1
Cereals
Rice 2227300 133638 2093662 1823959 410340 100 --- 1683322
2 Wheat 12703200 762192 11941008 7183378 3304922 --- --- 1799331
3 Maize 1287400 77244 1210156 387993 46400 --- --- 775763
4 Sorghum 608900 36534 572366 184299 0 --- --- 388067
5
Oilseeds
Soyabean 6280600 376836 5903764 447341 8504654 100 --- ---
6 Mustard 869600 52176 817424 331561 310800 100 --- 506624
7 Groundnut 344600 20676 323924 26164 0 100 --- 323924
8
Livestock Produce
Milk 8149000 65192 8083808 3860291 968543 --- --- 3324869
9 Eggs (Nos) 798100000 29529700 768570300 745170490 0 --- --- 23399810
10 Poultry Meat 12000 444 11556 49966 0 --- 38410 ---
11 Meat other than poultry 25000 575 24425 60065 0 --- 35640 ---
12 Fish 75404 5203 70201 65831 0 --- --- 4370
13
Pulses
Gram 3290300 200708 3089592 248607 389638 --- --- 2665806
14 Pigeon Pea (Tur) 334200 20386 313814 340166 30559 100 26352 283255
15 Lentil (Masoor) 230000 14030 215970 71151 20091 100 --- 195879
16
Fruits
Mango 175071 22237 152834 97434 7858 --- --- 57699
17 Guava 255304 45910 209394 94740 1045 --- --- 114767
18 Orange 647486 40771 606715 57781 39 --- --- 550053
19 Papaya 274904 20316 254588 103417 68 --- --- 151103
20 Banana 1379174 91018 1288156 537580 182 --- --- 750394
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 25
-
Situational Analysis
Sr No
Group Commodity Production
(MT or Nos)
Harvest amp Post
harvest Losses
(MT or Nos)
Net Available
Production
(MT or Nos)
Consumption
(MT or Nos)
Present Processing
Capacity
(MT or Nos)
Percentage of Processing Required
before Consumption
Production Potential
(MT or Nos)
Processing Potential
(MT or Nos)
21
Vegetables
Green Peas 452207 46601 405606 61499 2390 --- --- 341717
22 Tomato 1349588 167360 1182228 595307 8002 --- --- 586346
23 Onion 1957491 146725 1810766 654902 6417 --- --- 1149447
24 Potato 1816684 163475 1653209 1168068 27213 --- --- 623050
25
Spices
Chillies 93570 5561 88009 84371 1069 --- --- 2568
26 Garlic 270000 16085 253915 55735 6417 --- --- 191763
27 Coriander 82000 5983 76017 34029 3208 --- --- 38780
Source Department of Agriculture and Cooperation Govt of India Madhya Pradesh Agriculture Economic Survey Report 2013 CIPHET NSSO 66th Round Department of Commerce Industry amp Employment
Govt of Madhya Pradesh PwC analysis
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 26
Situational Analysis
222 Prioritization of Commodities Crops Sub-sector
2221 Need
The above Table 3 shows the potential quantity of raw material that can be converted into value added products
through processing It does not mean that higher the quantity higher is the potential of processing for that
particular commodity category The primary objective of promoting food processing sector is to achieve the
overall inclusive growth through
Impetus to rural and thus to state economy
Better benefits to farmers through better demand and price to their produce
Creating linkages between farmers and different stakeholders of value chain
Attracting private sector investment in the state
Therefore it becomes imperative to consider the overall potential of a commodity category (sub-sector of food
processing sector) on the basis criteria which is in line with above stated objectives The methodology for short
listing or prioritising the commodities crops sub-sectors is described below
2222 Screening Parameters and Indicators
The screening of the major commodities crops sub-sectors in the food processing sector was done based on
three major parameters viz
1 Importance to Economy (state)
2 Attractiveness of the CommodityCropSub-sector for Undertaking Development
3 Competitive Advantage offered by the CommodityCropSub-sector
For each of the above parameters key indicators were carefully identified which will enable objective screening
of the major cropssubsectors on the above criteria The screening parameters and the respective indicators for
each major cropssubsector are listed below
Screening Parameters Indicators
Importance to Economy (state)
1 Value of production as percentage of GSDP (Gross State Domestic Product)
2 Percentage contribution to dietary energy requirement
3 Estimated farmerindividual involved (primarily in the production side)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 27
-
Situational Analysis
Screening Parameters Indicators
Attractiveness of Commodity Crop Sub-
sector
4 Private sector involvement
Estimated number of LMIrsquos (Large amp Medium Industries) and SSIrsquos (Small Scale Industries)
Estimated number of people engaged
5 Estimated potential for processing (value addition) or production in value terms
6 Estimated potential for employment generation
Competitive Advantage
7 Percentage contribution to national production
8 Percentage growth in supply (last 5 years)
9 Percentage growth in consumption (decadal)
10 Percentage growth in consumer expenditure (decadal)
The above parameters and indicators will assist in taking a holistic screening of the major cropssubsectors for
prioritizing focus in vision development for food processing in Madhya Pradesh It is imperative that the
development of the food processing sector will need active participation and partnership between public and
the private sector in sectors having supply strength ease of operations and consumer demand Hence the
screening parameters and associated indicators take into account the perspective and areas of importance for
the public sector (such as importance to economy indicators and potential for employment generation) and the
private sector (such as attractiveness and competitive advantage indicators) besides looking at consumer
demandacceptance
2223 Major Crops Commodities Sub-sectors
The major crops sub-sectors selected for review and prioritization are as follows Please note that due
unavailability of data very low production base and low consumption the fish category is not considered for
prioritization and ranking process
Sr No Sub sectors Major Commodities Crops (For Review and
Prioritization)
1 Rice
2 Wheat
3 Cereals
Maize
4 Sorghum
5 Soyabean
6 Oilseeds Mustard
7 Groundnut
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 28
-
Situational Analysis
Sr No Sub sectors Major Commodities Crops (For Review and
Prioritization)
8
Livestock Produce
Milk
9 Eggs
10 Poultry Meat
11 Meat other than poultry
12
Pulses
Gram
13 Pigeon Pea (Tur)
14 Lentil (Masoor)
15
Fruits
Mango
16 Guava
17 Orange
18 Papaya
19 Banana
20
Vegetables
Green Peas
21 Tomato
22 Onion
23 Potato
24
Spices
Chillies
25 Garlic
26 Coriander
2224 Calculation of Score and Ranking Prioritization
The major cropssubsectors were screened and prioritized based on a weighted average score analysis The
process involved calculation of Score for the major cropssubsectors for each of the ten selected indicators The
score (X1 X2 X10) for each of the above ten indicators across the major cropssubsectors was individually
calculated based on primary and secondary sources of information Also each of the above indicators in the
three selected parameters is assigned a weight (5 10 15) for arriving at a Final Score (X1 weight) for the
major cropssubsectors The weights for each of the indicators were assigned based on industry validation
expert opinion stakeholder interactions and our understanding of the sector through primary and secondary
research and analysis The Score for the major cropssubsectors for each of the ten indicators was multiplied
with the respective weights of the indicators for arriving at the Final Score for a cropsubsector for an indicator
The sum of all Final Scores across the ten indicators will provide the Overall Score for a cropsubsector
At the end of the analysis each of the major cropssubsectors evaluated has received an Overall Score out of a
maximum score of 100 The crops subsectors were ranked based on the Overall Score received The higher the
rank for a cropsubsector better are its potential for improving the food processing sector in the state in the
short and medium term and hence the need to focus efforts towards its development in the Food Processing
Vision for Madhya Pradesh
A summary of the approach of calculation of Overall Score and Ranking score on the selected ten indicators for
the above major cropssubsectors is depicted in Figure 2 below
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 29
Situational Analysis
Figure 2 Approach for calculation of Overall Score and Ranking for prioritization
Source PwC Analysis
The results of the weighted average score analysis of the above major cropssubsectors based on the selection
parameters and associated indicators is shown in Table 4 Though this methodology gives soyabean a score of
4271 with 4th priority for processing it should be noted that as there is no potential (estimated) for further
processing of soyabean in the state the decision to prioritize the sector would be taken subjectively Also as
there is no current processing of egg poultry meat and meat excluding poultry their potential (estimated) is
considered as production potential (estimated) and therefore the values of dependent parameters such as
current private sector involvement employment potential (estimated) etc indicates the resultant of production
potential (estimated) than that of processing
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 30
- - - - - -
- -
Situational Analysis
Table 4 Comparison and prioritization of selected commodities sub-sectors of food processing in Madhya Pradesh
Parameter Weight Rice Wheat Maize Sorghum Soyabean Mustard Groundnut Milk Poultry (Eggs)
Poultry (Meat)
Meat Excluding
Poultry Gram
Pigeon Pea
Lentil
IMPORTANCE TO ECONOMY
Value of Production as Percentage of GSDP
10 21 94 066 038 82 110 048 100 016 008 018 40 063 038
Percentage Contribution to Dietary Energy Requirement
10 100 73 073 073 051 073 037 330 013 009 016 087 009 006
Estimated Farmer Involvement
10 29 86 152 069 100 138 038 079 088 237 154 537 094 109
ATTRACTIVENESS
Private Sector Involvement 10 29 49 048 00 100 13 00 27 14 20 44 67 066 043
Estimated Potential for Processing Production (value INR)
15 60 49 15 09 00 23 17 150 002 09 10 118 20 12
Estimated Potential for Employment Generation
10 28 05 48 24 00 04 02 29 001 07 02 100 013 10
COMPETITIVE ADVANTAGE
Percent Contribution to National Production
10 04 24 12 20 100 26 10 46 00 01 02 83 24 37
Percentage Growth in Supply (Over last 5 yrs)
10 25 39 08 01 09 23 36 13 14 10 14 33 32 02
Percentage Growth in Consumption (Decadal)
5 09 04 03 01 05 03 14 05 092 23 08 05 032 06
Percentage Growth in Consumer Expenditure (Decadal)
10 07 21 10 18 26 21 19 33 426 83 47 39 264 14
OVERALL WEIGHTED AVERAGE SCORE
100 2805 4438 1232 887 4271 1446 440 4424 912 1787 1445 5465 1240 880
RANKING OF SUB-SECTOR 5 2 18 24 4 15 26 3 23 12 16 1 17 25
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 31
Situational Analysis
Parameter Weight Mango Guava Orange Papaya Banana Green Peas
Tomato Onion Potato Chilli Garlic Coriander
IMPORTANCE TO ECONOMY
Value of Production as Percentage of GSDP
10 020 024 118 015 060 050 074 086 083 024 067 019
Percentage Contribution to Dietary Energy Requirement
10 005 007 020 007 044 024 006 013 058 003 009 003
Estimated Farmer Involvement 10 003 003 008 002 004 008 010 016 016 010 011 031
ATTRACTIVENESS
Private Sector Involvement 10 031 015 007 015 015 027 042 010 029 020 010 041
Estimated Potential for Processing Production (value INR)
15 02 04 37 03 12 14 12 18 10 002 18 03
Estimated Potential for Employment Generation
10 01 04 21 03 28 15 30 43 08 002 07 04
COMPETITIVE ADVANTAGE
Percent Contribution to National Production
10 02 20 40 120 09 23 14 22 09 143 43 299
Percentage Growth in Supply (Over last 5 yrs)
10 39 08 57 44 34 48 100 78 60 44 16 34
Percentage Growth in Consumption (Decadal)
5 06 06 50 37 09 16 07 05 01 08 16 05
Percentage Growth in Consumer Expenditure (Decadal)
10 42 57 46 99 53 75 43 49 44 46 100 32
OVERALL WEIGHTED AVERAGE SCORE
100 984 1041 2663 2023 1578 2029 2193 2279 1509 1176 2086 1164
RANKING OF SUB-SECTOR 22 21 6 11 13 10 8 7 14 19 9 20
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 32
Situational Analysis
The overall ranking prioritization of crops commodities sub-sectors is as follows
Major Commodities Crops Group Category Rank
Gram Pulses 27
Wheat Cereals 28
Milk Livestock Produce 29
Soyabean Oilseeds 30
Rice Cereals 31
Orange Fruits 32
Onion Vegetables
33
Tomato 34
Garlic Spices 35
Green Peas Vegetables 36
Papaya Fruits 37
Poultry Meat Livestock Produce 38
Banana Fruits 39
Potato Vegetables
40
Mustard 41
Meat other than Poultry Livestock Produce 42
Pigeon Pea (Tur) Pulses 43
Maize Cereals 44
Chillies Spices
45
Coriander 46
Guava Fruits
47
Mango 48
Eggs Livestock Produce 49
Sorghum Cereals 50
Lentil (Masoor) Pulses 51
Groundnut Oilseeds 52
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 33
Situational Analysis
23 Future processing requirement
231 Current level of processing
The present level of processing of a commodity or livestock produce is calculated by using following data
1 Capacity of present processing units ndash Converted into commodity or livestock produce equivalent
quantity
2 Production of a commodity or livestock produce
The level of processing is estimated by the formula
Commodity or Livestock Produce Equivalent Quantity
The Level of Processing () = -----------------------------------------------------------------------------
Production of Commodity or Livestock Produce
000
000
000
000
1189
391
114
238
150
059
033
053
449
041
001
002
001
000
874
914
1184
000
360
Fish
Meat (Non-Poultry)
Poultry Meat
Eggs
Milk
Coriander
Chillies
Garlic
Potato
Tomato
Onion
Green Peas
Mango
Guava
Banana
Papaya
Orange
Groundnut
Mustard
Soyabean
Lentil (Masoor)
Pigeon Pea (Tur)
Gram
Sorghum
Maize
Rice
Wheat
Cereals (Major)
224
Pulses (Major)
114
Oilseeds (Major)
1147
Fruits (Major)
03
Vegetables (Major)
08
Spices (Major)
24
Livestock Produce
0 2 4 6 8 10 12 14 34 114 134
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 34
Situational Analysis
As per above formula the level of processing across the commodities or livestock produce and their groups is
shown in Table 5 below
Table 5 Estimated level of processing of different commodities and livestock produce in Madhya Pradesh (2011-12)
Sr No
Category Commodity
Produce
Production
(MT or Nos)
Present Processing Capacity (at
70 utilization level)
Level of Processing
(Commodity)
Level of Processing (Category)
1
Cereals
Wheat 12703200 3304922 2602
2236 2 Rice Paddy 2227300 410340 1842
3 Maize 1287400 46400 360
4 Sorghum 608900 0 000
5
Pulses
Gram 3290300 389638 1184
1142 6 Pigeon Pea (Tur) 334200 30559 914
7 Lentil (Masoor) 230000 20091 874
8
Oilseeds
Soyabean 6280600 8504654 13541 11762
or 2560 (except
Soyabean)
9 Mustard 869600 310800 3574
10 Groundnut 344600 0 000
11
Fruits
Orange 647486 39 001
034
12 Papaya 274904 68 002
13 Banana 1379174 182 001
14 Guava 255304 1045 041
15 Mango 175071 7858 449
16
Vegetables
Green Peas 452207 2390 053
079 17 Onion 1957491 6417 033
18 Tomato 1349588 8002 059
19 Potato 1816684 27213 150
20
Spices
Garlic 270000 6417 238
24021 Chillies 93570 1069 114
22 Coriander 82000 3208 391
23
Livestock Produce
Milk 8149000 968543 1189 1189
24 Eggs (Nos) 798100000 0 000
000 25 Poultry Meat 12000 0 000
26 Meat other than poultry 25000 0 000
27 Fish 75404 0 000
Source Department of Agriculture and Cooperation Govt of India Madhya Pradesh Agriculture Economic Survey Report 2013
Department of Commerce Industry amp Employment Govt of Madhya Pradesh PwC analysis
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 35
Situational Analysis
From above table it can be inferred that the level of processing is highest in oilseeds category especially due to
huge soyabean crushing capacity whereas lowest in livestock produce category excluding milk It is also found
that the level of processing is negligible or low in fruits and vegetable category despite of huge production base
similar to that of spices category It suggests there is considerable potential for value addition across these
categories especially in fruits and vegetables The current potential across these commodities or produce is
described in detail in section 22
There are some commodities which require almost upto 100 processing before consumption such as paddy
pulses and oilseeds This minimum processing requirement falls under secondary processing viz milling
crushing and refining operations However it is found that the level of processing in these commodities
categories is comparatively low which suggests that the raw material may be sent outside the state for
processing and final product is imported in the state for domestic consumption Therefore there is potential and
urgent need to process these specific commodities categories within the state in order to become self-
sufficient to cater the local demand
232 Goals targets for future
The processing requirement by 2023-24 across commodities or livestock produce depends on
Increase in Production Level
Increase in Consumption Level (both Processed and Unprocessed)
Current Processing Capacity
In order to calculate future processing requirement we have considered the growth in production and per capita
consumption during last decade (from 2009-10 to 2011-12) While doing we have assumed following
The net minimum available production of commodities and livestock produce is calculated by deducting the harvest amp post-harvest losses2 from production figures In case the post-harvest losses figures which are available in the form of a range the upper limit is considered in order to get net minimum raw material availability for consumption
The demandconsumption for particular commodity and livestock products in Madhya Pradesh is calculated using available per capita consumption figures from recent NSSO reports
The quantity of value added products consumed is converted into the equivalent basic constituent commodities and livestock produce
The present organized processing capacity is taken in the form of commodity and livestock produce equivalent to its original form These processing facilities are assumed to be working at 70 utilization Also it is assumed that Small Scale Industries (SSIs) contributes 40 of the total value addition and thus to processing capacity Due to unavailability of data present processing capacity in unorganized sector is not considered
In order to negate the effect of raw material going out and coming into the state it is assumed that the raw material available in the state is used by the local industry and the unmet demand of raw material by local industry is catered by raw material procured from the neighbouring or other states
It is assumed that the locally (within the state) produced value added products first cater to the demand within the state
It is assumed that the local demand for processed products should be first satisfied by local industry
The present gap of demand and supply of each commodity is used for calculating the theoretical potential of raw material that can be converted into different products by processing
The projected production and per capita consumption across commodities or livestock produce is shown in
Table 6
2 Devised by Central Institute of Post-Harvest Engineering amp Technology (CIPHET) in the report on ldquoESTIMATION OF HARVEST AND POST HARVEST LOSSES OF MAJOR CROPS AND LIVESTOCK PRODUCE IN INDIArdquo a comprehensive study instituted by ICAR undertaken by AICRP on PHT on national level and submitted to the Parliamentary Standing Committee on Agriculture (PSCA) in September 2010
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 36
-
--
-
Situational Analysis
Table 6 Estimated theoretical processing capacity requirement across different commodities in Madhya Pradesh (2023-24)
Sr No
Group Commodity
Estimated Production
(MT or Nos)
Harvest amp Post
harvest Losses
(MT or Nos)
Net Available
Production
(MT or Nos)
Estimated Consumption
(MT or Nos)
Current Processing
Capacity (2011 12)
(MT or Nos)
Estimated Processing
Capacity Requirement by
2023 24
(MT or Nos)
Min Processing Capacity Addition
Required by 2023 24 over
Current Capacity
(MT or Nos)
28
Cereals
Rice 3096116 185767 2910349 777972 410340 777972 367632
29 Wheat 31242124 1874527 29367596 10016554 3304922 4456812 1151890
30 Maize 935069 56104 878965 182794 46400 -- - -- -
31 Sorghum 645754 38745 607009 128945 -- - -- - -- -
32
Oilseeds
Soyabean 11718007 703080 11014927 880753 8504654 880753 -- -
33 Mustard 1871116 112267 1758849 462037 310800 462037 151237
34 Groundnut 522493 31350 491144 5001 -- - 5001 5001
35
Livestock Produce
Milk 13704845 109639 13595206 6627713 968543 1127365 158821
36 Eggs (Nos) 838926231 31040271 807885961 1860759371 -- - -- - -- -
37 Poultry Meat 53481 1979 51503 249427 -- - -- - -- -
38 Meat other than poultry 133109 3062 130047 125362 -- - -- - -- -
39 Fish 104928 7240 97688 93291 -- - -- - -- -
40
Pulses
Gram 4785056 291888 4493168 469105 389638 451144 61506
41 Pigeon Pea (Tur) 472103 28798 443305 317316 30559 317316 286757
42 Lentil (Masoor) 218112 13305 204807 41170 20091 41170 21079
43
Fruits
Mango 596179 75724 520455 195245 7858 28565 20707
44 Guava 513754 92386 421368 167077 1045 7206 6161
45 Orange 2881844 181462 2700381 665249 39 7206 7167
46 Papaya 2846041 210331 2635710 833437 68 68 -- -
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 37
-
--
-
Situational Analysis
Sr No
Group Commodity
Estimated Production
(MT or Nos)
Harvest amp Post
harvest Losses
(MT or Nos)
Net Available
Production
(MT or Nos)
Estimated Consumption
(MT or Nos)
Current Processing
Capacity (2011 12)
(MT or Nos)
Estimated Processing
Capacity Requirement by
2023 24
(MT or Nos)
Min Processing Capacity Addition
Required by 2023 24 over
Current Capacity
(MT or Nos)
47 Banana 4026120 265703 3760417 1408227 182 182 -- -
48
Vegetables
Green Peas 8560527 882179 7678348 40783 2390 2390 -- -
49 Tomato 10680674 1324489 9356185 1138059 8002 42231 34229
50 Onion 16909131 1267432 15641699 1214403 6417 6417 -- -
51 Potato 8407304 756535 7650769 1807729 27213 667560 640347
52
Spices
Chillies 525868 31254 494614 188321 1069 1069 -- -
53 Garlic 1071598 63840 1007757 271562 6417 6417 -- -
54 Coriander 206502 15066 191436 74315 3208 3208 -- -
Source Department of Agriculture and Cooperation Govt of India Madhya Pradesh Agriculture Economic Survey Report 2013 CIPHET NSSO 66th Round Department of Commerce Industry amp Employment
Govt of Madhya Pradesh PwC analysis (due to unavailability of processed consumption data as present processing capacity is more than consumption in 2023-24)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 38
1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 9 1010 1111 1212 1313 1414 1515 1616 1717 1818 1919 2020 2121 2222 2323 2424 2525 2626 2727
5000
5500
6000
6500
Situational Analysis In
Th
ou
sa
nd
MT
or
La
kh
No
s
(fo
r E
gg
s) 8000
6000
4500
4000
3500
3000
2500
2000
1500
1000
500
0
Figure 3 Cumulative current and future (2023-24) processing capacity requirement and maximum processing potential in Madhya Pradesh
18000
14000
Wh
eat
Ric
e
Ma
ize
So
rgh
um
Gra
m
Pig
eon
Pea
(T
ur)
Le
nti
l (M
aso
or)
So
ya
be
an
Mu
sta
rd
Gro
un
dn
ut
Ora
ng
e
Pa
pa
ya
Ba
na
na
Gu
av
a
Ma
ng
o
Gre
en P
ea
s
On
ion
To
ma
to
Po
tato
Ga
rlic
Ch
illi
es
Co
ria
nd
er
Mil
k
Eg
gs
Po
ult
ry M
eat
Oth
er
Mea
t
Fis
h
Est Max Potential by 2023-24 Est Req Cap By 2023-24 Current Max Potential (2011-12) Current processing Capacity (2011-12)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 39
Situational Analysis
From this table it can be concluded that there is need to increase the processing of following categories
Absolute requirement of increased processing capacity
bullCereals bullPulses bullFruits and Vegetables bullMilk
bullSpices bullFish
Availability of raw material for processing but no requirement for increased processing
bullPoultry Meat bullEggs bullOther Meat
Absolute requirement of increased production
bullSoyabean
Commodity with excess processing capacity
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 40
Vision
3 Vision
Madhya Pradesh with the second largest geographical area in the country is one of the leading states in
Agriculture Of late it has acquired significant importance in the field of Horticulture and is now among the
leading States in terms production of Fruits (Mango Orange Guava) Vegetables and Spices The State is
looking to march ahead with renewed vigour to face complex challenges and to harness domestic and global
opportunities for the welfare of the farmers consumers and other stakeholders in the supply chain The efforts
would be to become a leading state in the country which is responsive vibrant and sensitive to the needs of its
stakeholders Food processing one of the most important value addition activity connects all the stakeholders
and can play a vital role in accomplishing these objectives Therefore State government has decided to give
impetus to the sector and prepare a vision for way forward
31 Vision Statement
To become favourable and leading food processing destination in the country and to increase agri-business
activity in the state by increasing the level of processing of
cereals and pulses from 20 to 25
horticultural produce (fruits vegetables and spices) from 07 to 2 and
livestock produce from 12 to 24
by 2024
32 Mission Statement
Tap production strength and locational advantage with an entrepreneurial touch for better and sustainable
agricultural production and processing
33 Focus areas
To accomplish the vision and the mission of the food processing sector in the State highest priority is given to
farmers and processors and entire strategy is based on lsquofarmers and processorsrsquo
State government is determined to continuously strive hard to transform the existing food processing
environment into a vibrant food processing environment It would concentrate on the following key areas
Promote processing cluster formation to improve farmer income and processing capacity in the state
Promote private sector participation through development of processing facilities in PPP mode
Promote and assist formation of cooperatives and societies to increase aggregation of produce and
farmer income thereof
Promote developmentupgradation of marketing infrastructure to assist in better price realization to
farmers and ensuring better raw material availability to processors
Address skill gaps through establishing education institutes imparting education and research and
enhance human resource befitting global competition
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 41
Vision
This page is intentionally left blank
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 42
Strategy and Plan of Action
4 Strategy and Plan of Action
Madhya Pradesh could be a leading destination for food processors and can act as a processing hub owing to
several strategic reasons along with statersquos production strength which has been described in the previous
sections
Currently state government is eying at this opportunity and is trying to extend support to interested players in
every possible way through investment promotion assistance tax exemptions agricultural reforms interest
subsidies concessions on land development of support infrastructure etc However the growth rate of food
processing activity in state is still not reflecting the efforts put in by the government Reasons could be several
and these need to be identified and addressed in a manner to induce confidence in the investors and bring out
desired results
41 Gap analysis of current issues
The gap analysis and identification of current issues in food processing sector was done by both primary survey
and secondary research methods The primary survey involved consultation with stakeholders and secondary
survey involved comparing and benchmarking in certain area such as policies taxation and other initiatives
across leading states of the country
Based on diagnostic report the identified gaps are categorized into following heads
Policy and Regulatory
Infrastructure
Services
The issues and concerns raised by relevant stakeholders were categorized under above mentioned heads Most
of them were policy and regulation related issues followed by infrastructure and marketing of agriculture
produce
The indicative agriculture value chain and the prevalent issues across it are shown in Figure 4 and Figure 5
respectively
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 43
--
-
Strategy and Plan of Action
Figure 4 Indicative agriculture value chain
Farmers Government
bullSeeds bullAgrochemicals bullFertilizers bullExtension Services
Farmers Co operatives FPOs
Pvt Players Government
bullCrop Cultivation bullAnimal Husbandry bullAllied Activities bullRampD
Farmers Traders Co operatives
FPOs Pvt Players Government
bullMarkets (Mandis) bullWarehouses bullCold Storages
Traders Processors Co operatives FPOs
bullCleaning bullSorting amp Grading bullMinimal Processing bullPackaging
Va
lue
Ch
ain
Ac
tor
s
an
d E
lem
en
ts Processors
bullValue Addition bullPackaging
Carrying amp Forwarding Agents
Wholesalers Retailers
bullDistribution Centres bullModern Wholesale Stores
bullRetail Shops
Input Production Aggregation amp
Storage
Primary amp Secondary Processing
Tertiary Processing
Marketing
bullSeed Farms bullNurseries bullAgrochemical Units bullFertilizer Units bullExtension Services
bullContract Corporate Farming
bullDairy Farming bullPoultry Farming bullFisheries bullRampD
bullMarket Infrastructure
bullSilos bullWarehouses bullCold Storages Cold Chain
bullCommodity Trading
bullRipening Chambers bullPackhouses bullCleaning Sorting amp Grading Units
bullCryo Preservasion bullMilling Units bullChilling Plants bullSlaughterhouses bullPackaging Units
bullProcessing Units bullPackaging Units
bullModern Wholesale Stores
bullRetail Shops bullHyper Markets bullSuper Markets bullFood Chains
Bu
sin
es
se
s
Ag
ri
Va
lue
Ch
ain
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 44
-
Strategy and Plan of Action
Figure 5 Prevalence of issues across agri value chain in Madhya Pradesh
Ag
ri
Va
lue
Ch
ain
Ac
tor
sP
oli
cy
Is
su
es
Farmers Cold Store Operators
Warehouse Operators
Processors
FPOs Co operatives Processors
Retailers amp Wholesalers
Traders
Commission Agents
Production Aggregation amp
Storage Primary amp Secondary
Processing Tertiary Processing Marketing
Formal contract farming arrangements
Status issues (industrial or agricultural activity)
Interest subsidy on capital investment
Status issues (industrial or agricultural activity)
Taxation High interest rates on loan
Capital subsidy issues
Income tax for FPOs
Restriction on linkages
Industrial Policy
Mandi fee Entry tax amp VAT
VAT schedules
Biodiversity tax
Awareness Utilization and
Status tracking of applications
and subsidies
APMC act
Coordination amongst
Mandis
Mandi fee Entry tax
Lack of incentives for quality
produce
Upper cap for tax free trading
of wheat
Infr
as
tru
ctu
re
Iss
ue
s
Se
rv
ice
Iss
ue
s
Roads
Mandi infrastructure
Soil testing laboratories
Lack of sorting grading facilities
Roads
Electricity outages
Roads Land availability
Infrastructure in Food Parks
Cold chain availability
Rake availability
Lack of technical institutes
Lack of Quality control amp RampD labs
Roads
Mandi infrastructure
Lack of trade centres
Inadequate seed supply
Lack of marketing promotion of agriculture produce
Lack of marketing promotion of agriculture produce
Lack of time bound service
Access to credit
Lack of marketing promotion of agriculture produce
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 45
Strategy and Plan of Action
411 Policy and Regulatory Issues
4111 Partial reforms in APMC Act
Marketing of agricultural produce is one of the important aspects of agriculture value chain Efficient marketing
system with farmer focussed regulations can promote both agriculture production and processing With a view
to create efficient marketing system Model APMC Act was prepared which talks about agriculture marketing
reforms Madhya Pradesh is one of the states who has shown interest and done some of the reforms over the
years which have resulted in strengthening of marketing system
However during primary survey stakeholders raised many of the concerns which pointed out the need for some
more reforms The issues raised were
1) Direct marketing of produce is allowed however mandi fee is not exempted
Though the direct marketing of produce is allowed as per amendment in the law the levy of mandi fees
in case of direct marketing is not exempted (except FampV) According to stakeholders it is a partial
reform and thus has not translated into intended results of promoting linkages between farmers and
buyers without any third party intervention
2) Lack of other alternative platforms
State has taken some market reform initiatives such as direct farm gate purchase etc but processors
and other stakeholders are looking for other platforms such as private market yards consumer-farmer
markets etc whose development is currently restricted due to partial reforms
3) No exemption in mandi fee for contract farming
Though contract farming is allowed in the state the mandi fees is levied on such transactions It
restricts development of farmer-processor linkages
4) Lack of model contract farming agreements
There are some instances where the enforcement of contract becomes difficult due to lack of clarity in
the contracts Therefore stakeholders demanded that government should develop model contract
farming agreements that can act as a guideline and could bring transparency in operations
5) Need for rationalization simplification in the levy of mandi fee
The mandi fee is collected along with Nirashrit Shulk of 02 Stakeholders demanded the
rationalization or simplification of mandi fees
4112 Industrial Promotion Policy and Agribusiness amp Food Processing Policy
Number of stakeholders raised concerns about some of the clauses of Industrial Promotion Policy 2010
(amended in 2012) and Agribusiness amp Food Processing Policy 2012 The specific clauses are as follows
Soyabean processing units who manufactures oil and DOC (and whose turnover from other value added
products is less than 25 ot total turnover) are not eligible for mandi fee exemption if they procure raw
material from outside the state During primary survey it is found that existing soyabean crushing
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 46
Strategy and Plan of Action
andor oil refining capacity is underutilized because of low availability of raw material In such scenario
it becomes necessary to procure from outside the state and run the units in order to remain
competitive It exerts pressure on such existing soyabean processor where they have to pay mandi fee
for procuring soybean from other states
Modern Rice Mills having fixed capital less than Rs 10 Crores are not eligible to get mandi fee
exemption
Slaughterhouses and meat based industries are not eligible for facilities andor incentives under
industrial promotion policy
Industrial Investment Promotion Assistance Scheme is available for MSMEs with investment more
than Rs 1 Crore (but less than Rs 10 Crore) only where they are eligible for assistance of 50 for 5
years
4113 Industry status to co-operatives cold stores and producer organisations dealing with agri and agri allied produce
Dairy amp poultry co-operatives cold stores handling agricultural produce and Farmer Producer Organisations
(FPOs) majorly dealing with food grains are classified as industry Since they deal with agri and agri allied
products stakeholders demanded to be classified as organisations of agri and allied sector As they are classified
as an industrial organisation they are not entitled for incentives availed by agri and allied sector organisations
such as exemption on income tax subsidies on power soft loans etc
On the other hand though poultry cooperatives are classified as industry they are facing difficulties in land
usage conversion required for establishing poultry farms which is a smoother task for an industrial set up
FPOs are exposed to income tax on its profits despite of being an organisation bringing together farmers and
run by farmers FPOs have to pay mandi tax while selling the produce in mandi similar to individual farmers
and on the other hand they have to pay more than what individual farmers pay for storing their produce in
government warehouses owing to its industry status With the defined objective of FPOs it is expected that they
will get support from state government However neither they get funding at subsidised rates for their working
capital requirement nor are they entitled for subsidised farm inputs to distribute to its member farmers like
farmer cooperatives and societies do
Cold stores though extend the shelf life of perishable agricultural produce and assist farmers in realising better
returns from their crops still they are not entitled for subsidised power tariffs This increases the cost of storage
for farmers and reduces the potential income they can derive from storing their produce and resulting in
reduced affinity to store and feasibility of cold store operations
However recently central government has taken few steps to support cooperatives and FPOs According to the
2013 union budget co-operatives have been exempted from payment of taxes Similarly cold stores handling
agri related produce and FPOs dealing with agricultural produce are expecting the same treatment Union
budget has provisions on FPOs as well such as equity grants to registered FPOs upto a maximum of Rs 10 lakh
per FPO to enable them to leverage working capital from financial institutions FPOs of the state are expecting
support from state government to avail such schemes
4114 Need to reconsider Value Added Tax (VAT) rate
Stakeholders raised concern about value added tax levied in the state they feel it is comparatively higher than
that of other states in some of the categories such as fruit and vegetable products spices milk products value
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 47
Strategy and Plan of Action
added products from soyabean (other than oil) wheat based tertiary processed products The detail list and
comparison of VAT across different commodities and their products is given in Table 7
4115 Need for re-organisation of VAT schedules
VAT schedule of state government identifies commodities and finished products and on its discretion categorise
them into different VAT rate categories All those products which doesnrsquot comes under any of the identified
categories are clubbed under others category which attract full VAT rate of 13 Moreover the basic VAT rate
is 5 which is 1 more than that levied by neighbouring andor competing states
In the state VAT schedule products such as soya milk soya milk powder tofu soy lecithin soya nuggets soy
grit DOC etc falls under others category These products are derivatives of tertiary processing of soybean and
are capable of fetching high value in domestic as well as international markets MP being one of the major
producers of soybean should take advantage of its raw material availability and promote high end processing of
soy in state itself by identifying these products under appropriate category Same is the case with gram based
products wheat based products frozen livestock products and frozen fruits amp vegetable products Such
relaxation in VAT would not only promote the manufacturing of such products but also earn revenues for the
state by addressing domestic as well as international food amp pharmaceutical markets The detail list and
comparison of VAT across different commodities and their products is given in Table 7
4116 Need to reconsider Entry Tax rate
The stakeholders across the value chain have raised the concern that entry tax on raw materials as well as the
finished products made from them increases the financial burden on their businesses They demanded to
reconsider rationalize the levy of entry tax on some categories such as cereals pulses fruit and vegetable
products and spices They also raised a point that the amount of entry tax is more in Madhya Pradesh compared
to other states and especially Chhattisgarh which is formed from Madhya Pradesh The detail list and
comparison of entry tax across different commodities and its products is given in Table 8
4117 Need to reconsider Biodiversity Tax rate
Organizations using bio-resources (such as plants animals and micro-organisms or parts thereof their genetic
material and by products) from the State for commercial purpose (such as drugs industrial enzymes food
products flavors fragrance colors extracts etc) has to share their benefit for biodiversity conservation in the
state by depositing 2 of turnover in the biodiversity fund with retrospective effect and this sharing is
categorized as bio diversity tax
Soya processors have raised following concerns
The proposed tax exerts pressure on profitability and feasibility of the industry
Moreover it is applicable with retrospective effect
No such tax in other soyabean producing states such as Maharashtra and Rajasthan
Processors affected by this act are demanding its abolishment especially Soybean processors as biodiversity tax
liability is making them uncompetitive
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 48
Strategy and Plan of Action
4118 Upper cap for tax free trading of wheat
State government has imposed an upper cap of INR 5 crores for tax free trading of wheat and if trading is done
beyond the given limit it attracts 4 VAT This was instituted with an objective to avoid monopoly in wheat
trading by large volume players However this has affected the large volume traders and processors as the
ceiling is much lesser than the average volume of trade they usually do on an annual basis In Madhya Pradesh
some of the high value varieties of wheat such as Sharbati are also traded whose price is more than other
common varieties It should also be noted that the MSP of wheat is constantly changing in last couple of years
where it has seen upward trend In such scenario the additional tax limits the quantity in wheat trading
Moreover this tax arrangement has also promoted manipulations where traders are applying for multiple
licenses under different names to evade tax liability
State government is expected to review the upper cap given the importance of wheat trade in the economic
activities of state Also continuous revision of the upper cap is expected as the value of the commodity (MSP) is
rising every year and this in turn reduces the tax free volume trade A better move could be to impose the upper
cap based on the volume of wheat instead of its value
4119 Low awareness about policies
State government has framed favourable policies for improving the processing scenario in the state many
schemes aids and subsidies are offered to stakeholders and different level of value chain Irony is in quite a
sizable number of cases where intended beneficiaries failed to avail these benefits due to unawareness of the
policies or clarity on the conditionality of the policy or scheme It has been suggested that with an objective of
providing single window system to the stakeholders state government should come up with an online portal
with facilities like details of all policies and schemes method of application assistance in application and
application tracking system It has also been voiced that schemes in place should be rephrased or reframed to
eliminate practical ambiguities which stakeholders are facing while availing them
41110 Lack of intercommunication among departments
Many of the subsidies given by one department are not communicated to others and thus it leads to delay in the
disbursement of subsidies There is a need of coordination among different departments of the state
government to perform smoothly which can be achieved by a dedicated online portal as discussed in earlier
sections
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 49
Strategy and Plan of Action
Table 7 Comparison of VAT on agricultural commodities and products across major states
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
CEREALS
1 Rice Paddy
Whole Broken 0 0 0 4 4 --- 14 0 5
Paddy Rice and its flour sold by dealer with turnover less than Rs 100 Cr per year
--- --- --- --- --- 0 --- --- ---Such impetus required for SSIs in Paddy processing
Paddy Rice and its flour sold by dealer with turnover more than Rs 100 Cr per year
--- --- --- --- --- 1 --- --- ---
Husk 0 15 14 5 4 5 0 0 0
Bran 13 15 0 5 4 135 14 125 5 Need for categorization of paddy rice products by-products Comparatively higher tax due to no categorization Reducing the tax would help developing paddy processing industry
Flour 13 0 5 1375 125 --- 14 0 145
Puffed Rice (Poha) Parched Rice Lahaya Chiruma etc
0 15 0 5 0 0 0 0 0
2 Wheat
Whole Broken 0 0 0 4 4 --- 0 0 5
Bran 0 15 0 5 125 0 0 0 0
Flour including atta maida rawa and suji
0 0 0 4 0 --- 5 0 5
Vermicelli (Sewain) 0 0 14 1375 0 0 14 125 5
Wheat its flour including maida atta suji sold by dealer with turnover less
--- --- --- --- --- 0 --- --- ---
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 50
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
than Rs 100 Cr per year
Wheat its flour including maida atta suji sold by dealer with turnover more than Rs 100 Cr per year
--- --- --- --- --- 1 --- --- ---
Bread (Branded) 0 0 0 0 0 0 0 0 145
Bread (Unbranded) --- --- --- --- --- --- --- --- 0
MP govt can look into the option of categorizing and exempting unbranded bakery products so as to increase the value addition and provide impetus to micro and SSIs
Bread (Pizza) 0 0 5 0 4 5 0 5 145
Biscuits (Branded) 13 15 14 1375 125 135 14 125 145
Biscuits (Unbranded) 13 4 5 1375 125 135 14 125 145 Need for categorization of processed products of wheat Comparatively higher tax due to no categorization Reducing the tax would help to develop tertiary processing of wheat and thus would increase secondary processing (milling) activity
Toast (Unbranded) 13 15 5 1375 125 135 5 125 0
Rusk 13 15 14 1375 125 5 14 125 145
Yeast 5 15 5 5 4 135 14 125 5
Gel (cake improver) Bread improver Bakery mix Baking powder
13 15 14 1375 4 135 14 125 145
Comparatively higher tax Reducing it would facilitate the cheaper availability of industrial raw material ingredients for wheat based processing industry
Cakes and pastries Cookies and other bakery goods (Branded)
13 15 14 1375 125 135 14 125 145
Cakes and pastries Cookies and other bakery goods
13 15 5 1375 125 135 14 125 145 Need for categorization of processed products of wheat Comparatively higher tax due to no categorization
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 51
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
(Unbranded) Reducing the tax would help to develop tertiary processing of wheat and thus would increase secondary processing (milling) activity
3 Maize
Whole Broken 0 0 0 0 0 0 0 0 0
Bran 0 15 0 5 125 5 0 0 0
Germ gluten and oil 5 15 14 1375 4 5 5 125 145
Flour 13 4 0 1375 125 135 14 125 145 Need for categorization of maize products Comparatively higher tax due to no categorization Reducing the tax would help to develop processing of maize
Flakes 13 15 0 1375 125 135 14 125 145
Starch 5 4 5 5 4 5 5 5 5
4 Sorghum
Whole Broken 0 0 0 0 0 0 0 0 0
PULSES
5 All pulses including Gram Pigeon Pea (Tur) amp Lentil (Masoor)
Whole Pulses 0 0 0 4 1 --- 0 0 5
Split (Dal) Broken 13 0 0 1375 1 135 0 0 5
Need for categorization of secondary processed products of pulses ie dal Comparatively higher tax due to no categorization Reducing the tax would help to develop secondary processing of pulses (milling)
Flour Besan 0 0 0 1375 125 --- 5 0 145
Roasted Fried 0 15 5 5 0 0 5 5 5
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 52
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Farsan Namkeen (Branded)
13 4 5 1375 125 135 14 125 145
Need for categorization of Gram based products Comparatively higher tax due to no categorization Reducing the tax would help to develop tertiary processing of pulses (especially Gram) and thus would increase secondary processing (milling) activity
Moreover it would also create competitive advantage to process Gram in the state due to its huge production base
Farsan Namkeen (Unbranded)
13 0 5 1375 125 135 14 125 145
Papad 0 0 0 0 125 0 0 0 0
All Pulses their Flour including Besan sold by dealer with turnover less than Rs 100 Cr per year
--- --- --- --- --- 0 --- --- ---
All Pulses their Flour including Besan sold by dealer with turnover more than Rs 100 Cr per year
--- --- --- --- --- 1 --- --- ---
OILSEEDS
6 All Oilseeds including Soyabean Mustard amp Groundnut
Oilseeds (whole form) 5 4 5 4 4 5 5 5 5
Edible Oil 5 4 5 4 4 5 5 5 5
Hydrogenated Vegetable Oil 5 4 5 4 4 5 5 5 5
Oil Cake 5 4 5 4 4 5 5 5 5
De-oiled Cake (DOC) 0 4 1 0 0 0 5 0 5
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 53
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Edible Oil amp oil Cake manufactured by unit under Khadi and Village Industries Commission Act 1956 with turnover less than Rs 2000000
--- --- --- --- --- --- --- 0 ---
7 Soyabean
De-oiled Cake (DOC) 0 4 1 0 0 0 5 0 145
Soya Nuggests 13 15 14 1375 125 5 14 125 145
Need for categorization of soya based products It will result in reduction of tax and help increasing the processing of soyabean into other products than that of oil
Soya Products (such as Soya Milk Soya Milk Powder Tofu etc)
13 15 14 1375 125 135 14 125 145
Need for categorization of soya based products It will result in reduction of tax and help increasing the processing of soyabean into other products than that of oil
8 Mustard Oilcake 0 4 5 4 4 5 5 5 5
FRUITS
9 All Fruits including Orange Mango Guava Papaya and Banana
Fresh Unprocessed 0 0 0 0 0 0 0 0 0
Fruits in frozen form 13 15 14 1375 125 135 14 5 5
Need for categorization of fruits in frozen form It will result in reduction of tax and help increasing the value addition of fruits and help development of cold chain rather than only cold storages
Fruits in sealed container --- --- --- --- --- --- --- 5 --- No categorization for fruits (whether
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 54
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
processed or raw) sold in sealed container It would help to capture the sale of branded fruits
Fruit Products such as Jam Jelly Marmalade Pickle Preserves Paste Pulp etc whether or not in sealed container
5 4 5 5 4 5 5 5 5
Though the VAT (on value addition) is comparative to other states the entry tax of 1 (of total value) on processed fruit products makes the state unfavourable destination for investment
Fruit Beverages (non-alcoholic) and Pulp Juice Drinks Squashes Syrups Cordials etc whether or not in sealed container
5 4 5 5 4 5 5 5 5
Though the VAT (on value addition) is comparative to other states the entry tax of 2 (of total value) on non-alcoholic beverages made from fruits makes the state unfavourable destination for investment
VEGETABLES
10 All Vegetables including Onion Potato Tomato and Green Peas
Fresh Unprocessed 0 0 0 0 0 0 0 0 0
Vegetables in Frozen form 13 15 14 1375 125 135 14 5 5
Need for categorization of vegetables in frozen form It will result in reduction of tax and help increasing the value addition of vegetables and help development of cold chain rather than only cold storages
Vegetables in sealed containers
--- --- --- --- --- --- --- 5 ---
No categorization for vegetables (whether processed or raw) sold in sealed container It would help to capture the sale of branded vegetables
Processed Vegetable Products such as
5 4 5 5 4 5 5 5 5 Though the VAT (on value addition) is comparative to other states the
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 55
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
dehydrated chopped powdered canned pickled puree sauce ketch-up chips etc whether or not in sealed container
entry tax of 1 (of total value) on processed vegetable products makes the state unfavourable destination for investment
11 Raw Un-fried Potato Chips
5 15 14 1375 125 135 14 125 145
SPICES
12 Chilli (Dry)
Whole 5 0 0 0 4 0 5 0 5 Comparatively higher tax
Powdered 5 4 5 5 125 5 5 0 5
13 Garlic
Fresh Unprocessed Whole 0 0 0 0 0 0 0 0 0
Dehydrated 5 15 5 5 125 5 5 125 5
Need for categorization of garlic based products Though the VAT on garlic products is comparable to other states the entry tax increases the burden on this industry
Reducing the tax will help to increase value addition and reduce the losses
Powdered 5 4 5 5 125 5 5 125 5
14 Coriander
Whole 5 4 0 0 4 5 5 0 5 Comparatively higher tax Reducing it would help increasing the spices grinding industry
Separated 5 4 5 5 125 5 5 0 5
Powdered 5 4 5 5 125 5 5 0 5
LIVESTOCK PRODUCE
15 Milk
Liquid Form Fresh Milk 0 0 0 0 0 0 0 0 0
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 56
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Pasteurized Milk 0 0 0 0 0 0 0 0 0
Buttermilk 0 0 0 0 0 0 0 0 0
Separated Milk 0 0 0 0 0 0 0 0 0
Lassi 0 0 0 0 0 0 0 0 0
Curd (Unbranded) 0 0 0 0 0 0 0 0 0
Curd (Branded) 0 0 0 0 0 0 0 5 0
UHT Milk 5 15 0 5 4 5 5 5 5
Condensed Milk (Sweetened amp Unsweetened)
13 15 14 1375 125 135 14 5 145
Need for categorization of value added products of milk It will result in reduction of tax and help increasing the value addition of milk
Milk with any other ingredient (solid non-fat) amp branded
5 15 14 1375 125 135 14 5 145
Flavoured Milk 5 15 14 1375 4 135 5 125 145
Milk Powder 5 4 5 5 4 5 5 5 5
Khoa (Mawa) 5 15 5 5 4 0 14 125 145
Cheese 5 15 5 1375 4 135 14 125 145
Paneer 13 15 5 5 4 135 5 125 5
Need for categorization of value added products of milk It will result in reduction of tax and help increasing the value addition of milk
Cream 13 15 5 1375 4 135 5 125 145
Butter 13 15 5 1375 4 135 14 125 145
Ghee as industrial input 5 --- --- --- --- --- --- --- ---
Ghee (Packaged) 13 4 5 5 4 5 14 125 145
Shikhand Basundi Dudhpak
13 4 5 5 4 0 5 5 145
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 57
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Ice-cream Kulfi 13 15 14 1375 125 135 14 125 145
16 Eggs 0 0 0 0 0 0 0 0 0
17 Meat Poultry amp Fish
Unprocessed 0 0 0 0 0 0 0 0 0
Processed 5 4 5 5 4 135 5 5 145
Frozen 13 15 14 1375 4 135 14 5 5
Need for categorization of meat poultry amp fish in frozen form It will result in reduction of tax and help increasing the value addition as well as development of cold chain
Unprocessed in Sealed Container
--- --- --- --- --- --- --- 5 5
Source VAT schedules and rules of various states (2013) PwC Analysis
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 58
Strategy and Plan of Action
Table 8 Comparison of Entry Tax on agricultural products across major states
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Nature of Levy of Entry Tax
On every category
Not applicable
On specific categories
No tax on any edible products
No tax on any edible products
On specific
categories
On every category
No tax Instead
LBT
No tax as per High
Court order
Base Rate of Entry tax for uncategorized products
1 --- --- --- --- --- 1 4 ---
CEREALS
1 Rice Paddy
Rice - Whole Broken 1 --- --- --- --- 4 20 0 ---
Need to abolish Entry tax atleast on paddy and rice in whole and broken form owing to huge potential for milling activity in the state
It will give impetus to secondary processing of paddy ie milling
Paddy - Whole 1 --- --- --- --- 4 30 0 ---
Husk 1 --- --- --- --- --- 0 0 ---
Bran 1 --- --- --- --- --- 2 2 ---
Flour 1 --- --- --- --- --- 1 0 ---
Puffed Rice (Poha) Parched Rice Lahaya Chiruma etc
1 --- --- --- --- --- 0 0 ---
2 Wheat
Whole Broken 1 --- --- --- --- 4 0 0 --- Need to abolish Entry tax on wheat in whole and broken form owing to huge potential for milling activity in the state
It will give impetus to secondary processing of wheat ie milling
Bran 1 --- --- --- --- --- 0 0 ---
Flour including atta maida rawa and suji
1 --- 2 --- --- --- 5 0 ---
Vermicelli (Sewain) 1 --- --- --- --- --- 1 --- --- MP govt can look into the option of categorizing and exempting atleast unbranded bakery products so as to increase the value addition and provide impetus to micro and SSIs
Bread (Branded) 0 --- --- --- --- --- 0 0 ---
Bread (Unbranded) 0 --- --- --- --- --- 0 0 ---
Bread (Pizza) 0 --- --- --- --- --- 0 35 ---
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 59
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Biscuits (Branded) 1 --- --- --- --- --- 1 4 --- Reducing the tax would help to develop tertiary processing of wheat and thus would increase secondary processing (milling) activity
Biscuits (Unbranded) 1 --- --- --- --- --- 1 4 ---
Toast (Unbranded) 1 --- --- --- --- --- 1 4 ---
Rusk 1 --- --- --- --- --- 1 4 ---
Yeast 1 --- --- --- --- --- 1 4 --- Exempting the bakery ingredients would facilitate the cheaper availability of industrial raw material ingredients for wheat processing industry
Gel (cake improver) Bread improver Bakery mix Baking powder
1 --- --- --- --- --- 1 4 ---
Cakes and pastries Cookies and other bakery goods (Branded)
1 --- --- --- --- --- 1 4 ---
Cakes and pastries Cookies and other bakery goods (Unbranded)
1 --- --- --- --- --- 1 4 ---
3 Maize
Whole Broken 1 --- --- --- --- --- 0 0 --- Comparatively higher tax
Bran 1 --- --- --- --- --- 0 0 --- Comparatively higher tax
Germ gluten and oil 1 --- --- --- --- --- 1 2 ---
Flour 1 --- --- --- --- --- 1 0 --- Comparatively higher tax
Flakes 1 --- --- --- --- --- 1 4 ---
Starch 1 --- --- --- --- --- 1 2 ---
4 Sorghum
Whole Broken 1 --- --- --- --- --- 0 0 --- Comparatively higher tax
PULSES
5 All pulses including
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 60
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Gram Pigeon Pea (Tur) amp Lentil (Masoor)
Whole Pulses 1 --- --- --- --- --- 0 0 ---
Split (Dal) Broken 1 --- --- --- --- --- 0 0 ---
Need for categorization of secondary processed products of pulses ie dal Comparatively higher tax due to no categorization Reducing the tax would help to develop secondary processing of pulses (milling)
Flour Besan 1 --- --- --- --- --- 1 0 --- Need for categorization of Gram based products Comparatively higher tax due to no categorization Reducing the tax would help to develop tertiary processing of pulses (especially Gram) and thus would increase secondary processing (milling) activity
Moreover it would also create competitive advantage to process Gram in the state due to its huge production base
Roasted Fried 1 --- --- --- --- --- 1 2 ---
Farsan Namkeen (Branded)
1 --- --- --- --- --- 1 4 ---
Farsan Namkeen (Unbranded)
1 --- --- --- --- --- 1 4 ---
Papad 1 --- --- --- --- --- 0 1 ---
OILSEEDS
6 All Oilseeds including Soyabean Mustard amp Groundnut
Oilseeds (whole form) 1 --- --- --- --- --- 1 1 ---
Edible Oil 05 --- --- --- --- --- 05 15 ---
Hydrogenated Vegetable Oil
05 --- --- --- --- 5 05 2 ---
Oil Cake 1 --- --- --- --- --- 1 15 ---
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 61
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
De-oiled Cake (DOC) 1 --- --- --- --- --- 1 0 ---
7 Soyabean
De-oiled Cake (DOC) 1 --- --- --- --- --- 1 0 --- Comparatively higher entry tax
Soya Nuggests 1 --- --- --- --- --- 1 4 --- Need for categorization of soya based products It will result in reduction of tax and help increasing the processing of soyabean into other products than that of oil
Soya Products (such as Soya Milk Soya Milk Powder Tofu etc)
1 --- --- --- --- --- 1 4 ---
8 Mustard Oilcake 1 --- --- --- --- --- 1 15 ---
FRUITS
9 All Fruits including Orange Mango Guava Papaya and Banana
Fresh Unprocessed 0 --- --- --- --- --- 0 0 ---
Fruits in frozen form 1 --- --- --- --- --- 1 35 ---
No categorization for fruits (whether processed or raw) sold in frozen state or sealed container
The entry tax of 1 (of total value) on processed fruit products makes the state unfavourable destination for investment
Fruits in sealed container 1 --- --- --- --- --- 1 35 ---
Fruit Products such as Jam Jelly Marmalade Pickle Preserves Paste Pulp etc whether or not in sealed container
1 --- --- --- --- --- 1 35 ---
Non-alcoholic Beverages (including fruit juices) whether or not in sealed container
2 --- 4 --- --- --- 1 4 ---
VEGETABLES
10 All Vegetables including Onion Potato Tomato and Green Peas
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 62
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Fresh Unprocessed 0 --- --- --- --- --- 0 0 ---
Vegetables in Frozen form 1 --- --- --- --- --- 1 35 ---
No categorization for vegetables (whether processed or raw) sold in frozen state or sealed container
The entry tax of 1 (of total value) on processed vegetable products makes the state unfavourable destination for investment
Vegetables in sealed containers
1 --- --- --- --- --- 1 35 ---
Processed Vegetable Products such as dehydrated chopped powdered canned pickled puree sauce ketch-up chips etc whether or not in sealed container
1 --- --- --- --- --- 1 2 ---
SPICES
11 Chilli (Dry)
Whole 1 --- --- --- --- --- 1 0 --- Comparatively higher tax
Powdered 1 --- --- --- --- --- 1 0 --- Comparatively higher tax
12 Garlic
Fresh Unprocessed Whole
0 --- --- --- --- --- 0 0 ---
Dehydrated 1 --- --- --- --- --- 1 4 ---
Need for categorization of garlic based products Though the VAT on garlic products is comparable to other states the entry tax increases the burden on this industry
Reducing the tax will help to increase value addition and reduce the losses
Powdered 1 --- --- --- --- --- 1 4 ---
13 Coriander
Whole 1 --- --- --- --- --- 1 0 --- Comparatively higher tax Reducing it would help increasing the spices Separated 1 --- --- --- --- --- 1 0 ---
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 63
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Powdered 1 --- --- --- --- --- 1 0 --- grinding industry
LIVESTOCK PRODUCE
14 Milk
Liquid Form Fresh Milk 0 --- --- --- --- --- 1 0 ---
Pasteurized Milk 1 --- --- --- --- --- 1 4 ---
Buttermilk 0 --- --- --- --- --- 0 0 2 --- Unbranded Branded
Separated Milk 1 --- --- --- --- --- 0 0 2 --- Unbranded Branded
Lassi 0 --- --- --- --- --- 0 0 2 --- Unbranded Branded
Curd (Unbranded) 0 --- --- --- --- --- 0 0 2 --- Unbranded Branded
Curd (Branded) 0 --- --- --- --- --- 0 4 ---
UHT Milk 1 --- --- --- --- --- 1 2 ---
Condensed Milk (Sweetened amp Unsweetened)
1 --- --- --- --- --- 1 2 ---
Milk with any other ingredient (solid non fat) amp branded
1 --- --- --- --- --- 1 2 ---
Flavoured Milk 0 --- --- --- --- --- 0 4 ---
Milk Powder 1 --- --- --- --- --- 1 2 ---
Khoa (Mawa) 1 --- --- --- --- --- 1 4 ---
Cheese 1 --- --- --- --- --- 1 4 ---
Paneer 1 --- --- --- --- --- 1 4 ---
Cream 1 --- --- --- --- --- 1 4 ---
Butter 1 --- --- --- --- --- 1 4 ---
Ghee as industrial input 1 --- --- --- --- --- 1 4 ---
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 64
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Ghee (Packaged) 05 --- --- --- --- --- 05 4 ---
Shikhand Basundi Dudhpak
1 --- --- --- --- --- 1 2 ---
Ice-cream Kulfi 2 --- --- --- --- --- 2 2 ---
15 Eggs 0 --- --- --- --- --- 0 0 ---
16 Meat Poultry amp Fish
Unprocessed 0 --- --- --- --- --- 0 0 ---
Processed 1 --- --- --- --- --- 1 35 ---
Frozen 1 --- --- --- --- --- 1 35 ---
Unprocessed in Sealed Container
1 --- --- --- --- --- 1 35 ---
Source Entry tax schedules and rules of various states (2013) PwC Analysis (LBT applicable in Mumbai Municipal Corporation area)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 65
Strategy and Plan of Action
412 Infrastructure Issues
4121 Need for quality roads
Quality of roads remained a recurring issue in the state stakeholders from entire value chain have indicated
road quality as a key constraint It has been acknowledged that connectivity between major cities has improved
considerably over the time However many industrial towns and logistic hubs are still wanting of good quality
connecting roads Processing and unlocking value of commodities especially perishables is function of time it
takes to reach to the processing unit and roads connecting production zone and processing area determine the
speed with which raw material can reach processing units
4122 Land availability for genuine industries
Land is one of the major capital costs an industry has to incur while establishing a business Location of an
establishment defines its feasibility and comparative advantage Governments supporting industrialisation and
investment in a region earmarks specific area as industrial areas and provide all necessary support required for
a new investment to flourish However at times lands in such industrial areas are being bought by investors
with intent to make profit through real estate appreciation Such investment defeats the whole objective of the
government and discourages the genuine entrepreneurs
Such incidents were reported by stakeholders and it has been suggested that a follow up mechanism is required
through which Audyogik Kendra Vikas Nigam (AKVN) or other such authority needs to ensure that the land
acquired by an investor in an industrial area is being used for manufacturing and industrial use only and not as
real estate MP can follow the model followed by Ethiopian Government where strict timelines were set up for
designated use of land for investors and failure in that leads to abandoning the land deal
4123 Lack of primary processing facilities at mandis
Mandis have the potential to be developed as primary processing centres As a first step mandis can create a
conducive environment for processing by setting up primary processing plants like grading sorting etc in the
Mandi vicinity These facilities would be used by traders farmers agents at a fee and can generate value by
fetching better price for the produce Such facility would also ensure uniformity in the quality and hence will be
useful for the food processors
Promoting current
stakeholders into processing
Generation of value added
products
Better price than
unprocessed farm produce
Raw material for sec amp tertiary
processing available
External investment
Higher demand for
primary processing
The Mandsaur Mandi can be considered as an example for this initiative where a sorting machine has been set
up by the mandi itself on a lease basis The unit has become profitable within 3 years of its operations and today
attracts large scale buyers across the country because of their consistency in quality and sizable quantities
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 66
Strategy and Plan of Action
4124 Inadequate infrastructure in food parks
Many of the food parks in the state are not fully utilized by food processors as they lack key facilities
Stakeholders have identified following requirements as essential for the development of food parks in the state
Transportation - Public transport for labourers
Roads - With in the food park and connecting it to the nearest towns
Residential Complexes - For all grades of employees
Power Supply - 24 hour power supply required for 3 shift operation of industrial units and also for
residential purposes
Canteens and Restaurants - For refreshment purpose
4125 Cold chain availability and utilization
Availability of cold chain is key factor for development of processing of perishable in the state Initial
investment for cold store development is quite high and thereafter inversely proportional to its installed
capacity This supports the theory of development large cold stores to quickly achieve break-even On the other
hand larger size increases operating costs owing to high electricity and coolant usage along with maintenance
cost etc Only way out is to have higher capacity utilization which investors are not been able to achieve owing
to lack of availability of quantity across the year Itrsquos a chicken and egg situation which need government support to deal with government on one hand need to support cold chain investors by providing them sops like
subsidised power and on the other hand need to promote perishable processing industries by ensuring regular
raw material supplies to them
4126 Availability of transport facility
Connecting production zone to processing zone has two aspects connectivity and availability of transport
Processors have mentioned availability of transportation facility as a concern especially during winters which is
the peak season for harvesting and processing of soybean Soybean processors generate huge quantities of soya
de-oiled cake which is high in protein and fetches a good price in the international market due to its non GMO
origins Logistically most suitable port for export is Kandla port in Gujarat or Mumbai quantities to be moved
are difficult to transport by trucks and also it costs higher Feasible mode is rakes and availability of rakes
becomes a hindrance
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 67
Strategy and Plan of Action
413 Service Issues
4131 Lack of marketing initiatives
Many states in India have taken strategic steps resulting in a turnaround in their infrastructure and business
environment One of such initiatives is promotion or marketing of agricultural produce State government can
do it in different ways such as
Certification of agricultural produce
Developing specifications standards for farm produce
Linkages with FPOs co-operatives and branding their produce
Organizing trade fairs trade shows
Establishing exhibition amp convention centres
These initiatives can provide an impetus to further investment in the states thus improving economy of as well
as providing livelihood to the people
4132 Unutilized potential of mandis as lsquoKnowledge Transfer Hubsrsquo
There is increasing demand from the stakeholders regarding use of PPP in market extension activities of market
committees so that mandis can become knowledge transfer hubs Mandis are a unique place where almost all
farmers visit regularly traders have establishments processing units transporters and contract labourers are
present Given such stakeholders convergence mandis should be developed as a hub for creating awareness
among stakeholders regarding developmental policies schemes subsidies farm practices agricultural inputs
and other incentives This can be done by using marketing tools such as display boards posters and banners
with graphics and messages in local dialect etc The mandi officials should be trained and equipped to inform
the stakeholders in simple terms about the policies procedure for availing benefits and the relevant terms and
conditions This will help in utilization of the schemes by the target group and secure their intended effect
4133 Lack of RampD amp quality testing labs and their linkages
To continuously improve the seed variety maintain soil health and plant right crop and variety in the right
season using modern and relevant techniques RampD needs to work as a linkage between farmers and processors
The processors also raised a concern that there are only few (two) FSSAI approved laboratories in the state In
todayrsquos scenario of increased processing activity trade as well as serious issues such as adulteration of food
there is a need for improved network of infrastructure and service providers in this domain Promoting research
and development laboratories food quality and testing laboratories is also one of the major requirements for
developing agriculture and food processing sector in the state Such initiative would help farmers in taking right
decisions at the opportune time and derive intended benefits
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 68
Strategy and Plan of Action
4134 Capability development
It is important to build capabilities in the population in order to establish an inclusive mechanism to drive
growth Human capital is one of the largest inputs that an enterprise requires and its availability attracts higher
investment In this report human capital is studied in three stages managerial technical and physical or casual
labour
41341 Attrition
FPOs and retailers are badly affected by manpower attrition However the root cause of the problem is different
for both of them
Retailers put in considerable efforts on trainings to develop specific skill set among its employees and sector is
almost always short of skilled manpower On the other hand training cost for FPOs is negligible and FPOs are
always short of manpower which is dedicated and willing to work in rural areas It has been suggested that state
should start of some specific courses related to retail management and industry would respond by providing
trainings and job opportunities locally
However for FPOs employees are available at the execution level from the local areas but they lack technical amp
managerial expertise where planning interacting with government officials promotion of FPO to processors
and other such activities are involved Potential employees suited for the managerial level are averse to working
in villages and rural areas thus the attrition rate is very high It has been suggested that Government should
intervene and introduce courses focussing on rural management farmer organisation management etc and
help developing rural talent for the tasks
41342 Introduction of skill development courses
As many as 25 of the processors that we interviewed requested for food processing courses including dairying
oil technology vocational and ITI courses to be started in the existing universities The processors were ready to
partner the initiative by providing an apprenticeship to students of these courses for 4-6 months and later on
absorb the students based on merit and work experience This will not only generate employment but also help
the processors develop and retain talent in their businesses Moreover the institutes imparting education can
also involve in research activities
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 69
Strategy and Plan of Action
42 Areas of Intervention and Suggestions
Sr No
Area of Intervention
Interventions Required Suggestions
1 Policy and Regulatory
Marketing Reforms
Increasing Farmer-Market Linkages
Increasing Processing Activity
Rationalized Taxation
Industrial Policy Changes
Improving Investment Facilitation Governance
Rationalize market fee rates at par with competing states atleast for some commodities such as soyabean wheat rice (detailed study is required)
Abolish levy of market fee on direct marketing of produce to promote farmer-processor linkages
Abolish levy of market fee on contract farming transactions to promote farmer-processor linkages
Abolish levy of market fee on export of commodities (especially wheat rice gram)
Promote establishment of consumer-farmer markets for direct marketing of perishables (fruit and vegetables)
Prepare model contract farming agreements which would become guidelines for farmers and contractor to operate smoothly
Empower farmer producer organizations by promoting formation financial assistance and capacity building to strengthen farmer to market linkages without any third party intervention
Promote formation of poultry development societies co-operatives
Rationalize entry tax rates for some of the categories eg soya based processed products pulses and pulses products wheat products processed products from rice processed products from fruits and vegetables milk products spices
Categorize some of the processed food products in VAT schedules in order to make favourable taxation environment for food industry eg fruit and vegetable products spices milk products value added products from soyabean (other than oil and DOC) wheat based tertiary processed products
Exclude soyabean from biodiversity act
Exclude slaughterhouses and meat based processing industries from ineligible industry list of Industrial Promotion Policy
Promote Public-Private Partnership (PPP) mode in following o Fruit and Vegetable Processing o Commercial Poultry Development o Modern Slaughterhouses
Establish strict timelines and actions regarding usage of land allotted for industries
Develop single window clearance system for status tracking and monitoring mechanisms to
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 70
Strategy and Plan of Action
Sr No
Area of Intervention
Interventions Required Suggestions
measure progress with defined accountability and time bound service eg Maha eBiz an online single window application scrutiny and approval portal of Maharashtra Industrial Development Corporation Single window Clearance of Gujarat industrial development Corporation (GIDC)
Reduce simplify and digitize the procedures to bring in greater speed and responsiveness in application scrutiny and approval to set-up an industry in the state
2 Infrastructure Development of enabling
infrastructure to increase processing activities
Undertake regulated market infrastructure upgradation project where basic infrastructure grading sorting and other facilities would be created andor upgraded
Promote Public-Private Partnership (PPP) in agricultural markets with respect to financing construction operation and management
Undertake development of cluster based processing of specific produce o Gram and other pulses o Wheat o Paddy Rice
Promote establishment of research and development and quality and testing laboratories
Develop feeder roads in rural areas connecting it to major mandi locations
3 Services Marketing Support
Extension Services
Skill Development
Promote the branding of commodities or produce with high competitive advantage such as wheat basmati rice gram (dollar chana) orange guava aonla pea and garlic eg brands developed by Ministry of Agriculture Govt of Malaysia such as Malaysiarsquos Best Malaysian Farm Accreditation Scheme (SALM) Malaysian Organic Scheme (SOM) etc
Promote Public-Private Partnership (PPP) in extension services
Establish institute imparting education and research in food technology
Introduce skill development courses
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 71
Strategy and Plan of Action
43 Implementation Road Map
Suggestions Action Steps Implementing Agency
Authority Suggested Timeline
Rationalize market fee rates at par with competing states atleast for some commodities such as soyabean wheat rice (detailed study is required)
Undertake study to finalize the market fee
Amendment in APMC Act
Dept of Farmer Welfare amp Agriculture Development
Madhya Pradesh State Agricultural Marketing Board
Government of Madhya Pradesh (Legislative Assembly)
Within 1 year
(by 2014-15)
Abolish levy of market fee on direct marketing of produce to promote farmer-processor linkages
Abolish levy of market fee on contract farming transactions to promote farmer-processor linkages
Dept of Farmer Welfare amp Agriculture Development
Madhya Pradesh State Agricultural
Amendment in APMC Act Marketing Board Within 1 year
Abolish levy of market fee on export of commodities (especially wheat rice gram)
Prepare model contract farming agreements which would become guidelines for farmers and contractor to operate smoothly
Government of Madhya Pradesh (Legislative Assembly)
Legislative Assembly
(by 2014-15)
Categorize some of the processed food products in VAT schedules in order to make favourable taxation environment for food industry eg fruit and vegetable products spices milk products value added products from soyabean (other than oil and DOC) wheat based tertiary processed products
Amendment in VAT Act Schedules
Department of Commerce Industry amp Employment
Department of Horticulture amp Food Processing
Empowered Committee on Taxes
Finance Department Govt of
Within 1 year
(by 2014-15)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 72
Strategy and Plan of Action
Suggestions Action Steps Implementing Agency
Authority Suggested Timeline
Madhya Pradesh
Legislative Assembly
Rationalize entry tax rates for some of the categories eg soya based processed products pulses and pulses products wheat products processed products from rice processed products from fruits and vegetables milk products spices
Undertake study to finalize the entry tax rates
Amendment in Entry Tax Act
Department of Commerce Industry amp Employment
Department of Horticulture amp Food Processing
Empowered Committee on Taxes
Finance Department Govt of Madhya Pradesh
Legislative Assembly
Within 1 year
(by 2014-15)
Exclude soyabean from biodiversity act Amendment in Biodiversity Act
Department of Horticulture amp Food Processing
Madhya Pradesh State Biodiversity Board
Empowered Committee on Taxes
Finance Department Govt of Madhya Pradesh
Legislative Assembly
Within 1 year
(by 2014-15)
Exclude slaughterhouses and meat based processing Department of Commerce Industry
industries from ineligible industry list of Industrial amp Employment Within 1 year Promotion Policy
Establish strict timelines and actions regarding usage
Amendment in Industrial Promotion Policy Department of Horticulture amp Food
Processing
(by 2014-15)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 73
Strategy and Plan of Action
Suggestions Action Steps Implementing Agency
Authority Suggested Timeline
of land allotted for industries
Legislative Assembly
Develop single window clearance system for status tracking and monitoring mechanisms to measure progress with defined accountability and time bound service eg Maha eBiz an online single window application scrutiny and approval portal of Maharashtra Industrial Development Corporation Single window Clearance of Gujarat industrial development Corporation (GIDC)
Reduce simplify and digitize the procedures to bring in greater speed and responsiveness in application scrutiny and approval to set-up an industry in the state
Development of online portal for application scrutiny and approval of different procedures licenses registrations
Department of Commerce Industry amp Employment
MP Trade amp Investment Facilitation Corporation Ltd (TRIFAC)
Madhya Pradesh State Industrial Development Corporation (MPSIDC)
Within 1 year
(by 2014-15)
Empower farmer producer organizations by promoting formation financial assistance and capacity building to strengthen farmer to market linkages without any third party intervention
Mobilization of farmers
Formation of FPOs
Financial assistance to FPOs for first 3 years
Technical financial and marketing assistance to farmers
Dept of Farmer Welfare amp Agriculture Development
Department of Horticulture amp Food Processing
Small Farmerrsquos Agribusiness Consortium (SFAC)
Within 3 years
(by 2016-17)
Promote formation of poultry development societies co-operatives
Mobilization of farmers
Formation of poultry development societies or co-operatives by aggregating the farmers
Financial assistance for the establishment of poultry farms for first 3 years
Technical financial and marketing assistance to
MP State Livestock and Poultry Development Corporation
Local NGOs
Within 3 years
(by 2016-17)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 74
Strategy and Plan of Action
Suggestions Action Steps Implementing Agency
Authority Suggested Timeline
farmers
Promote establishment of consumer-farmer markets for direct marketing of perishables (fruit and vegetables)
Invite private investors to develop infrastructure and operate the facilities
Allocation of land for development of consumer-farmer markets
Madhya Pradesh State Agricultural Marketing Board
Dept of Farmer Welfare amp Agriculture Development
Department of Commerce Industry amp Employment
Within 3 years
(by 2016-17)
Promote Public-Private Partnership (PPP) mode in following o Fruit and Vegetable Processing o Modern Slaughterhouses
Invite private investors to develop infrastructure and operate the facilities
Allocation of land for development of consumer-farmer markets
Financial assistance for consumer-farmer markets
Provision of warehouses
Dept of Farmer Welfare amp Agriculture Development
Department of Horticulture amp Food Processing
Madhya Pradesh State Agricultural Marketing Board
Department of Commerce Industry amp Employment
MP Warehousing and logistics Corporation (MPWLC)
Within 3 years
(by 2016-17)
Undertake regulated market infrastructure upgradation project where basic infrastructure grading sorting and other facilities would be created andor upgraded
Collecting infrastructure requirements from APMCs
Allocation of funds for development of APMCs
Madhya Pradesh State Agricultural Marketing Board
Dept of Farmer Welfare amp Agriculture Development
Department of Horticulture amp Food
Within 5 years
(by 2018-19)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 75
Strategy and Plan of Action
Suggestions Action Steps Implementing Agency
Authority Suggested Timeline
Processing
Promote Public-Private Partnership (PPP) in agricultural markets with respect to financing construction operation and management
Invite private investors to develop infrastructure and operate the facilities
Allocation of land for development of consumer-farmer markets
Dept of Farmer Welfare amp Agriculture Development
Department of Horticulture amp Food Processing
Madhya Pradesh State Agricultural Marketing Board
Within 5 years
(by 2018-19)
Undertake development of cluster based processing of specific produce o Gram and other pulses o Wheat o Paddy Rice
Allocation of land for development of clusters
Establish crop specific processing clusters
Department of Commerce Industry amp Employment
Madhya Pradesh State Agro Industries Development Corporation Ltd
Madhya Pradesh State Industrial Development Corporation (MPSIDC)
MP Trade amp Investment Facilitation Corporation Ltd (TRIFAC)
MP Warehousing and logistics Corporation (MPWLC)
Within 5 years
(by 2018-19)
Promote establishment of research and development (RampD) and quality and testing laboratories
Financial assistance to establish RampD and quality testing laboratories
Food and Drugs Administration Department of Public Health and Family Welfare
Department of Horticulture amp Food Processing
Within 5 years
(by 2018-19)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 76
Strategy and Plan of Action
Suggestions Action Steps Implementing Agency
Authority Suggested Timeline
Madhya Pradesh Rural Road
Develop feeder roads in rural areas connecting it to Repairing andor construction of feeder roads
Development Authority Within 7 years
major mandi locations Madhya Pradesh State Agricultural Marketing Board
(by 2020-21)
Promote the branding of commodities or produce with high competitive advantage such as wheat basmati rice gram (dollar chana) orange guava aonla pea and garlic eg brands developed by Ministry of Agriculture Govt of Malaysia such as Malaysiarsquos Best Malaysian Farm Accreditation Scheme (SALM) Malaysian Organic Scheme (SOM) etc
Certification of farm produce
Linkages with FPOs co-operatives and branding their produce
Organizing trade fairs trade shows
Developing specifications standards for farm produce
Madhya Pradesh State Agricultural Marketing Board
Dept of Farmer Welfare amp Agriculture Development
Department of Horticulture amp Food Processing
Within 5 years
(by 2018-19)
Promote Public-Private Partnership (PPP) in extension services
Invite private players and signing MOUs with them for market led extension
Dept of Farmer Welfare amp Agriculture Development
Department of Horticulture amp Food Processing
Madhya Pradesh State Agricultural Marketing Board
Within 5 years
(by 2018-19)
Establish institute imparting education and research in food technology
Establish educational and research institute in the field of food technology for skill manpower development in the state
Create linkages with industry and other relevant stakeholders to provide extension research consultancy services quality and testing support
Department of Horticulture amp Food Processing
Dept of Farmer Welfare amp Agriculture Development
Rajmata Vijayaraje Scindia Krishi Vishwavidyalaya (RVSKVV) Gwalior
Within 4 years
(by 2017-18)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 77
Strategy and Plan of Action
Suggestions Action Steps Implementing Agency
Authority Suggested Timeline
Introduce specialized skill development courses for food processing sector
Develop specialized skill development courses as per need of food processing sector
Establish new ITIs it is in the state
Department of Technical Education and Skill Development
Department of Horticulture amp Food Processing
Within 5 years
(by 2018-19)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 78
-
Proposed Projects
5 Proposed Projects
After analysing the current situation of food industry in the state and interacting with the stakeholders the
resultant output is in the form of prioritized crops produce for processing (focus areas) and constraints or
barriers (areas of interventions) which are affecting the growth of the sector in the state Therefore while
finalizing the key projects for the development of sector it is important to consider both of these aspects Also
for government it is important to work on those projects which will have maximum impact across different
commodities and livestock produce In other words the projects which will facilitate the overall development of
sector will be proposed In order to shortlist the possible projects we used project prioritization model which is
described below
51 Project Prioritization Model
The state government wish to create a repository of projects which would facilitate in accelerating the
development of food processing industry In view of this we have prioritized the crops and livestock produce
based on model which comprises three major parameters such as attractiveness of the crop produce
competitive advantage of the state with respect to it and importance or impact of the crop produce to the state
economy The model is described in section 222 in detail This model helped to identify the key focus crops
produce in which there is need and scope of processing Some of the project profiles would be based on these
prioritized crops produce For the remaining projects we have used the base of issues or concerns (raised by
different stakeholders) which are becoming impediments for the development of agri-business activity in and
around the value chains of prioritized crops produce The model to prioritize the projects is as follows
Based on Focus Areas
Based on Constraints
and Barriers
Objective Prioritization
of Crops amp Livestock Sub sectors
Prioritized Crops and Livestock Produce
Key Themes of Processing
Consultation with State
Government
Stakeholder Consultation
Issues Concerns
Mapping of issues
concerns across value
chains
Prioritization Matrix
Project Profiles
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 79
Proposed Projects
511 Based on focus areas (key crops and livestock produce)
The crops or livestock produce that needs to be focussed upon for processing point of view are prioritized on
criteria as mentioned in section 222
The proposed projects based on these prioritized crops or livestock produce are as follows
Table 9 Projects based on focus areas (key crops and livestock produce)
Sr No
Prioritized Crop or Livestock Produce
Intervention Required
Possible Solution (Project)
Project Category
1 Gram and other pulses
Increased processing
Development of processing cluster
Processing Capacity Enhancement
2 Wheat Increased processing
Development of processing cluster
Processing Capacity Enhancement
3 Rice Paddy Increased processing
Development of processing cluster
Processing Capacity Enhancement
4 Fruits and Vegetables Increased processing
Development of processing facilities on
PPP mode
Processing Capacity Enhancement
5 Onion amp Garlic Increased processing
Development of processing facilities on
PPP mode
Processing Capacity Enhancement
6 Meat other than poultry Increased
production
Development of slaughterhouse on PPP
mode
Processing Capacity Enhancement
7 Poultry Meat Increased
production
Increase in production through societies or co-
operatives
Farmer Empowerment
through Societies Co-operatives
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 80
Proposed Projects
512 Based on (aimed at) addressing constraints and barriers
While prioritizing the projects aimed at addressing constraints or barriers we have mapped the prevalence of
major issues or concerns which were raised by different stakeholders working across different value chains of
different commodities or livestock produce in order to identify the impact of these issues This impact was
calculated based on the scores received by a particular crop or produce in prioritization model described in
section 222 and the frequency of a particular issue raised by stakeholders during primary survey
The major themes or areas of concerns are
Marketing Infrastructure amp Reforms
Lack of Cold Chain Ripening Chambers
Infrastructure Issues in Food Parks
Lack of Testing Laboratories amp RampD Centres
Lack of Technical Educational Institutes
Lack of Marketing Promotion of Agril Produce
Difficulty in Access to Credit
Lack of time bound service
Status Issues of Cold Stores FPOs
Taxation Issues
Inadequate market linkages of farmers
Mandi Fees Issues
Following table shows the constraints barriers or concerns across major value chains suggested or raised by
stakeholders
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 81
Proposed Projects
Table 10 Prevalence of major issues as per stakeholders across different commodities and livestock produce in Madhya Pradesh (2011-12)
Sr No
Category Commodity
Produce
Ma
rket
ing
Infr
ast
ruct
ure
amp
Ref
orm
s
La
ck o
f C
old
Ch
ain
Rip
enin
g C
ha
mb
ers
Infr
ast
ruct
ure
Is
sues
in
Fo
od
Pa
rks
La
ck o
f T
esti
ng
L
ab
ora
tori
es amp
Ramp
D
Cen
tres
La
ck o
f T
ech
nic
al
Ed
uca
tio
na
lIn
stit
ute
s
La
ck o
f M
ark
etin
g
P
rom
oti
on
of
Ag
ril
Pro
du
ce
Dif
ficu
lty
in
Acc
ess
to C
red
it
La
ck o
f ti
me
bo
un
dse
rvic
e
Sta
tus
Issu
es
of
Co
ld S
tore
s F
PO
s
Ta
xa
tio
n I
ssu
es
Ina
deq
ua
te m
ark
etli
nk
ag
es o
f fa
rmer
s
Ma
nd
i F
ees
Issu
es
1
Cereals
Wheat
2 RicePaddy
3 Maize
4 Sorghum
5
Pulses
Gram
6 Pigeon Pea
7 Lentil
8
Oilseeds
Soyabean
9 Mustard
10 Groundnut
11
Fruits
Orange
12 Papaya
13 Banana
14 Guava
15 Mango
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 82
Proposed Projects
Sr No
Category Commodity
Produce
Ma
rket
ing
Infr
ast
ruct
ure
amp
Ref
orm
s
La
ck o
f C
old
Ch
ain
Rip
enin
g C
ha
mb
ers
Infr
ast
ruct
ure
Is
sues
in
Fo
od
Pa
rks
La
ck o
f T
esti
ng
L
ab
ora
tori
es amp
Ramp
D
Cen
tres
La
ck o
f T
ech
nic
al
Ed
uca
tio
na
lIn
stit
ute
s
La
ck o
f M
ark
etin
g
P
rom
oti
on
of
Ag
ril
Pro
du
ce
Dif
ficu
lty
in
Acc
ess
to C
red
it
La
ck o
f ti
me
bo
un
dse
rvic
e
Sta
tus
Issu
es
of
Co
ld S
tore
s F
PO
s
Ta
xa
tio
n I
ssu
es
Ina
deq
ua
te m
ark
etli
nk
ag
es o
f fa
rmer
s
Ma
nd
i F
ees
Issu
es
16
Vegetables
Green Peas
17 Onion
18 Tomato
19 Potato
20
Spices
Garlic
21 Chilli
22 Coriander
23
Livestock Produce
Milk
24 Eggs (Nos)
25 Poultry Meat
26 Other Meat
27 Fish
Total 22 11 20 15 21 9 27 27 10 25 22 10
Source Primary survey PwC analysis
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 83
Proposed Projects
513 Project Evaluation Matrix
For development of food processing sector in the state it is important to address above mentioned issues or
concerns raised by different stakeholders during primary survey Some of these issues require hard
interventions whereas others can be solved by are soft interventions In order to address these issues by
undertaking some specific projects they are gauged on the basis of three parameters such as
State government control
Private sector involvement interest
Impact of a particular issue on value chain
The issues on which state government have maximum control and which are important from private sector
perspective require to be addressed on priority basis The third parameter of impact on value chain also
underscores the need and urgency to resolve them The following matrix indicates the priority areas that need
to be addressed immediately
Priority Quadrant
High
State
Government
Control
Low
Low Private Sector Involvement Interest High
Marketing Infrastructure amp
Reforms Infrastructure in
Food Parks
Market Linkages
Cold Chain Ripening Chambers
Food Testing Labs
RampD Centres
Access to Credit
Marketing Promotion of Agri produce Technical
Educational Institutes
Time Bound Service
Mandi Fees
Status issue of Cold Stores FPOs
Taxation
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 84
Proposed Projects
Based on above matrix following issues are prioritized
1) Marketing Infrastructure and Reforms
2) Cold Chain and Ripening Chambers
3) Technical Educational Institute
4) Market Linkages
5) Taxation
6) Time Bound Service
7) Infrastructure in Food Parks
Out of these issues those which can be addressed through hard interventions and has maximum impact on
value chain are short listed as projects and categorized into four different categories as follows
Table 11 Projects aimed at removing constraints or barriers
Sr No
Prioritized Issue Type of
Intervention Required
Possible Solution (Project)
Project Category
1 Marketing Infrastructure and Reforms
Hard and Soft Intervention
Development upgradation of
marketing infrastructure
Marketing Infrastructure Development
2 Cold Chain and Ripening Chambers
3 Technical Educational Institute
Hard Intervention
Establishment of an institute
Human resource Development
4 Market Linkages Hard and Soft Intervention
Linking farmers to markets
Farmer Linkages and Empowerment
The final list of 10 projects is a combination of projects mentioned in Table 9 and Table 11 as mentioned below
The brief profile of these projects is given in next section
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 85
Proposed Projects
52 Key Proposed Projects
Based on the crops and project prioritization model we short-listed some key projects for the development of
food processing sector in the state While short-listing them the conscious effort was made to identify key areas
functions components of value chain which needs to be developed that would have maximum impact on the
respective value chain sub-sector and ultimately food processing as a whole Accordingly we found that at
present there are four key areas which are most important to strengthen the sector as a whole in the state
These areas are
Food Processing
Sector
Processing Capacity Enhance
ment
Marketing Infrastruct
ure Developm
ent
Farmer Linkages
amp Empower
ment
Human Resource Developm
ent
The projects are broadly divided into these major categories as mentioned in the table below
Processing Capacity Enhancement
bullDevelopment of pulses processing cluster in Sagar district bullDevelopment of wheat processing cluster in Sehore district bullDevelopment of paddy processing cluster in Satna district bullEstablishment of integrated fruit and vegetable processing facility at Ratlam on PPP model bullEstablishment of vegetable dehydration facility at Neemuch on PPP model bullEstablishment of modern slaughterhouses on PPP model
bullDevelopment up-gradation of marketing facilities of the APMCrsquos
Marketing Infrastructure Development
bullFormation of commercial poultry development societies co-operatives bullStrengthening of FPOs by facilitating the formation market linkages and capacity building
Farmer Linkages and Empowerment
bullEstablishment of Food Technology institute at Indore
Human Resource Development
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 86
-
Brief Project Profiles
6 Brief Project Profiles
61 Development of pulses processing cluster in Sagar district
611 Context
Government of Madhya Pradesh intends to become preferred investment destination especially in food
processing sector and looking to increase the income level of farmers After completing the diagnostic
assessment of food processing sector of Madhya Pradesh it is found that there is immense potential to attract
private sector investment into post‐harvest activities of pulses Huge production base along with location
advantage with connectivity to all major consumption centres underscores this potential Therefore aligning
with state governmentrsquos objectives it is proposed to develop pulses processing cluster in Sagar district
612 Project
6121 Objectives
To increase the level of in-house processing of pulses
To ensure better returns to farmers
To create and promote farmers-processor direct linkages for assured market in catchment area
To generate direct and indirect employment opportunities
To reduce the post-harvest losses
To create contract farming opportunities in the catchment area
6122 Drivers
61221 Huge production base
Madhya Pradesh ranks first in total pulses production in the country It contributes around 20-25 of total
pulses production of India The average contribution to the total pulses production has been around 227 in
the last five years (2007-08 to 2011-12) Gram (Chick Pea) is major pulse grown in the state along with Lentil
(Masoor) and Pigeon Pea (Tur) However during diagnostic stage it is found that the secondary processing (dal
making) is comparatively low It may be because of huge demand outside the state which results in interstate
trade Therefore in order to promote in-house processing of pulses it is important to adopt the cluster based
approach
The district wise major pulses production is indicated below
Major Pulses
Rank Production
2011 12 (lsquo000 MT)
Percentage of National Production
Major Producing Districts
Gram Rank 1 32903 427 Sagar Vidisha Raisen Ashoknagar Dewas
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 87
-
-
-
--
Brief Project Profiles
Major Pulses
Rank Production
2011 12 (lsquo000 MT)
Percentage of National Production
Major Producing Districts
Damoh Rajgarh Narsinghpur Ujjain Chattarpur Sehore
Pigeon Pea (Tur)
Rank 3 3342 126 Narsinghpur Chhindwara Raisen Betul Damoh Rewa Jabalpur Seoni
Lentil (Masoor)
Rank 3 1800 191 Vidisha Ashoknagar Raisen Sagar Narsinghpur Jabalpur Damoh
Green Gram (Moong)
--- 213 13 Khargone Shivpuri Dhar Tikamgarh Ratlam Chattarpur Barwani Rewa
Black Gram (Urad)
--- 1488 84
Alirajpur Ashoknagar Tikamgarh Vidisha Chattarpur Shivpuri Damoh Sagar Jabalpur Mandsaur Ratlam Narsinghpur Satna
The figures above indicate that huge production base provides potential for pulses processing in the state It
underlines the need for promotion of establishment of pulses processing cluster in the state
The seasonality in terms of harvesting season of various pulses produced in Madhya Pradesh is shown below
Major Pulses Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Gram
Pigeon Pea (Tur)
Lentil (Masoor)
Green Gram (Moong)
Black Gram (Urad)
Peak Season Lean Season Round the year
61222 Deficit in current processing
The estimated current pulses processing capacity is less than the current demand (consumption) in the state It
suggests that there is current potential for pulses processing especially secondary processing activities such as
dal making
Major Pulses
Estimated Current
Processing Capacity 2011 12
(MT)
Required Current Capacity
(based on demand)
2011 12 (MT)
Current Shortfall of Processing
Capacity (MT and )
Estimated Processing
Capacity Required by
2023 24
(MT)
Estimated Processing
Capacity Addition
Required by 2023 24
(MT)
Gram
453299 736543 283244 930673 477374
Pigeon Pea (Tur)
Lentil (Masoor)
Green Gram (Moong)
Black Gram (Urad)
Source Dept of Commerce amp Industries Primary Survey PwC Analysis
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 88
- -
Brief Project Profiles
61223 Increase in demand
The demand for dal and pulses products is going to increase in next decade (by 2023-24) on account of
increasing per capita consumption and increasing population Moreover pulses requires to be milled before
consumption and as current processing (mainly secondary) capacity is comparatively low it can be inferred that
there is potential (estimated) for both secondary and tertiary processing of pulses (especially gram) in the state
Major Pulses
Current Demand 2011 12
(MT)
Estimated Demand by 2023 24
(MT)
Estimated Percentage Change
Gram 248607 451144 11036
Pigeon Pea (Tur) 340166 317316 -672
Lentil (Masoor) 71151 41170 -4214
Green Gram (Moong) 66823 99240 4851
Black Gram (Urad) 43944 21804 -5038
Total 736543 930673 2636
Source NSSO PwC Analysis
6123 Concept
61231 Benefits of cluster
Clusters Increase Productivity Efficiency
o Efficient access to specialized inputs services employees information institutions training
programs and other public goods (local outsourcing)
o Ease of coordination and transactions across firms
o Rapid diffusion of best practices
o Ongoing visible performance comparisons and strong incentives to improve vs local rivals
o Proximity of rivals encourages strategic differentiation
Clusters Stimulate and Enable Innovations
o Greater likelihood of perceiving opportunities for innovation (eg unmet needs sophisticated
customers combinations of services or technologies)
o Presence of multiple suppliers and institutions to assist in knowledge creation
o Ease of experimentation given locally available resources
Clusters Facilitate Commercialisation and New Business Formation
o Opportunities for new companies and new lines of established business are more apparent
o Spinoffs and startups are encouraged by the presence of other companies commercial
relationships and concentrated demand
o Commercializing new products and starting new companies is easier because of available skills
suppliers etc
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 89
Brief Project Profiles
61232 Location
The indicative location and catchment area is shown in following figure
The project location is proposed to be in Sagar district because of following reasons
Proximity to pulses producing area
Proximity to major mandis
Location is on North-South Corridor
Connectivity to all major cities of the state
61233 Proposed Activities
Develop a pulses processing cluster at Sagar
Name of the Project Pulses Processing Cluster
Location Sagar District
Combined Capacity ~ 200000 MTannum (of pulses equivalent)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 90
Brief Project Profiles
Area Required ~ 20 acres
Catchment Area Sagar Vidisha Raisen Narsinghpur Ashoknagar Damoh Chattarpur Panna Jabalpur
(produces around 42 of total pulses in the state)
Proposed pulses to be processed Gram Pigeon Pea Lentil Black Gram Green Gram etc
Considering the growing area under various pulses especially gram in nearby areas of Sagar district it is
proposed to establish pulses processing cluster at Sagar It will increase the value addition immediately after
harvesting by creating assured market for produce It will help to reduce the losses presently occurring due to
transport of these pulses to distant markets within the state as well as markets outside the state Moreover the
proposed project will promote similar activity in the nearby area
For calculation purposes it is expected that the processing capacity would be shared by LMIs and SSIs in the
ratio of 6040 Around 4-5 units with capacity of 20000 MTannum and around 40-50 units with capacity of
2000 MTannum would process around 200000 MT of pulses annually However the actual ratio of types of
processing units depends on the interest of private players and thus may vary
It is estimated that around one acre area is required to set up a modern pulse processing plant of capacity 100
TPD (ie 100 x 200 days = 20000 MTannum) Similarly a small pulse processing unit with capacity of 2000
MTannum requires around 0125 acre is required
613 Cost Estimates
The most important requirement for establishing any processing facility is land The proposed cluster would
require around 20 acres of land It is assumed that state government will allot the required land for the same
Therefore the estimated cost described below excludes the land cost The required cost for establishment of
pulses processing cluster is approximately Rs 82 crores
Sr No
Particulars Units Amount
(in Rs Lakhs)
1 Land ~ 20 acres ---
2 Land Development --- 2000
3 Roads and Pavement Area --- 8000
4 Weighbridge 2 1200
5 Warehouses (5000 MT) 2 30000
6 Power
(sub-station and distribution network including street lights etc) --- 24000
7 Water supply including overhead tanks pump houses and
machinery --- 11000
8 Sewage Treatment Plant (STP) 1 800
9 Administrative Complex --- 5000
Total 82000
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 91
Brief Project Profiles
614 Annual Revenue Streams and Sources Project Benefits
Major project benefits are as follows
Particulars Benefit
Estimated revenue generation from pulses processing Rs 1100 Crores
Estimated employment generation (both direct and indirect) Approx 2000
Estimated number of farmer beneficiaries (both direct and indirect) Approx 80000
Apart from above other benefits includes
Assured market and prices for farmers in catchment area
Reduction in wastage
Increase in economic activity
Socio-economic development of the area
615 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Sr No
Task Particulars To be Completed by
1 Land allotment State Government
2 Creation of common infrastructure Government Agency
(eg MPAKVN MPSIDC)
3 Creation of warehouses Government Agency
(eg MPWLC)
4 Setting-up of specialised infrastructure facilities Private Sector
5 Maintenance of facilities Private Sector
616 Risk
6161 Financial Risk
The proposed project is at the conceptual stage and the detailed study (DPR) is required for financial
closure There may be escalation in the cost of project due to delay in finalizing this concept
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 92
Brief Project Profiles
6162 Implementation Risk
Land is the most critical component for any project The land has to be suitable for the purpose with adequate water supply drainage options connectivity to major markets as well as major agricultural belts free from encumbrances not exposed too much to vagaries of nature etc The quality and size of such land parcels will determine the return potential of project
The land acquired will be used for development of infrastructure and facilities Therefore it requires various clearances from various government bodies for construction to commissioning Delays in getting any of these clearances will lead to delay in the completion and non-availability of any of these clearances may delay the project Therefore such delays and non-availability of clearances can be a threat
Infrastructure required by the project but not included as part of the project ndash such as road access water supply etc are also important Delays in creation of these infrastructure facilities may have a negative impact on the projectrsquos profitability
The success of project demands participation from entrepreneurs setting up units within project area The project will have to attract sufficient number of participants to achieve maximum return potential
6163 Operational Risk
There may be a significant shift in cropping pattern in catchment area in future owing to relative
profitability of crops This may lead to reduction in availability of raw material
6164 Miscellaneous Risk
Acts of God like floods earthquake etc that disrupt operations are a form of risk which exists for all projects The same risk is applicable in this case as well
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 93
Brief Project Profiles
This page is intentionally left blank
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 94
-
Brief Project Profiles
62 Development of wheat processing cluster at Sehore
621 Context
Madhya Pradesh has emerged as one of the leading state in terms of wheat production It produces some of the
finest quality of wheat in India After completing the diagnostic assessment of food processing sector of Madhya
Pradesh it is found that there is immense potential to attract private sector investment into post‐harvest
activities of wheat Huge production base along with varietal availability and location advantage with
connectivity to all major consumption centres underscores this potential Therefore in order to promote in-
house processing of wheat it is important to adopt the cluster based approach and thus it is proposed to develop
wheat processing cluster at Sehore
622 Project
6221 Objectives
To increase the level of in-house processing of wheat
To ensure better returns to farmers
To create and promote farmers-processor direct linkages for assured market in catchment area
To generate direct and indirect employment opportunities
To reduce the post-harvest losses
To create contract farming opportunities in the catchment area
6222 Drivers
62221 Huge production base
Madhya Pradesh ranks fourth in total wheat production in the country The average contribution of the state in
the total wheat production in the country for the last five years (2007-08 to 2011-12) has been around 95 The
production is expected to increase substantially in the next 5 to 10 years However during diagnostic stage it is
found that the secondary processing (milling) is comparatively low It may be because of increased procurement
by government agencies in the recent past and huge demand for special varieties of wheat outside the state
which results in interstate trade This trend is expected to continue in future as well Despite of these
constraints it is found that there is considerable potential for processing of wheat in the state Therefore in
order to promote in-house processing of wheat it is important to adopt the cluster based approach
The major wheat producing districts are shown below
Cereal Rank Production
2011 12 (lsquo000 MT)
Percentage of National Production
Major Producing Districts
Wheat Rank 4 127032 1216 Hoshangabad Chhindwara Sehore Harda Raisen Vidisha Dhar Ujjain Dewas Gwalior Datia
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 95
- -
Brief Project Profiles
The above data indicates that huge production base provides potential for wheat processing in the state It
underlines the need for promotion of establishment of wheat processing cluster in the state
The seasonality in terms of harvesting season of wheat produced in Madhya Pradesh is shown below
Major Cereal Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Wheat
Peak Season Lean Season Round the year
62222 Varietal availability
Madhya Pradesh is famous for some unique varieties of wheat such as Sharbati Moreover durum wheat (hard
wheat) with high protein and high gluten content is largely grown in the state These varieties types of wheat
gives competitive advantage to Madhya Pradesh where some quantities are purchased by the private traders at
a price premium mainly for processing purpose and to produce high value branded products
62223 Increase in demand
The demand for wheat and its products is going to increase coming decade (by 2023-24) on account of
increasing per capita consumption and increasing population Moreover rapid urbanization changing lifestyle
and increased health consciousness would lead to increased demand for processed products Huge production
base of unique wheat (sharbati durum) coupled with increase in demand suggests that there is substantial
potential for primary (sorting and grading) secondary (milling) and tertiary processing (processed products) of
wheat in the state
Major Cereal
Current Demand 2011 12
(MT)
Estimated Demand by 2023 24
(MT)
Estimated Percentage Change
Wheat 7183377 10016554 3944
Source NSSO PwC Analysis
6223 Concept
62231 Benefits of cluster
Clusters Increase Productivity Efficiency
o Efficient access to specialized inputs services employees information institutions training
programs and other public goods (local outsourcing)
o Ease of coordination and transactions across firms
o Rapid diffusion of best practices
o Ongoing visible performance comparisons and strong incentives to improve vs local rivals
o Proximity of rivals encourages strategic differentiation
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 96
Brief Project Profiles
Clusters Stimulate and Enable Innovations
o Greater likelihood of perceiving opportunities for innovation (eg unmet needs sophisticated
customers combinations of services or technologies)
o Presence of multiple suppliers and institutions to assist in knowledge creation
o Ease of experimentation given locally available resources
Clusters Facilitate Commercialisation and New Business Formation
o Opportunities for new companies and new lines of established business are more apparent
o Spinoffs and startups are encouraged by the presence of other companies commercial
relationships and concentrated demand
o Commercializing new products and starting new companies is easier because of available skills
suppliers etc
62232 Location
The indicative location and catchment area is shown in following figure
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 97
Brief Project Profiles
The project location is proposed to be at Sehore because of following reasons
Proximity to wheat producing area (especially sharbati variety)
Proximity to major mandis
Proximity to major consumption centres
Area is already declared as AEZ by APEDA
62233 Proposed Activities
Develop a wheat processing cluster at Sehore
Name of the Project Wheat Processing Cluster
Location Sehore
Combined Capacity ~ 450000 MTannum
Area Required ~ 25 acres
Catchment Area Sehore Hoshangabad Harda Vidisha Ashoknagar Raisen Dewas
Type of activities likely to be undertaken Sorting Grading amp Packaging
Milling
Manufacturing of Processed Product
Processed products likely to be manufactured Packed amp Branded Wheat Atta Maida Rawa Suji and Other processed products
Considering the growing area under various varieties of wheat (especially sharbati and durum) in nearby areas
of Sehore district it is proposed to establish wheat processing cluster at Sehore It will increase the value
addition immediately after harvesting by creating assured market for produce The proposed project will
promote similar processing activity in the nearby area
For calculation purposes it is expected that around 40-50 units with capacity of 9000 MTannum would
process around 450000 MT of wheat annually However the actual ratio of types of processing units depends
on the interest of private players and thus may vary
It is estimated that around one acre area is required to set up three modern wheat processing units
623 Cost Estimates
The most important requirement for establishing any processing facility is land The proposed cluster would
require around 25 acres of land It is assumed that state government will allot the required land for the same
Therefore the estimated cost described below excludes the land cost The required cost for establishment of
wheat processing cluster is approximately Rs 85 crores
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 98
Brief Project Profiles
Sr No
Particulars Units Amount
(in Rs Lakhs)
1 Land ~ 25 acres ---
2 Land Development --- 2500
3 Roads and Pavement Area --- 10000
4 Weighbridge 2 1200
5 Warehouses (5000 MT) 2 30000
6 Power
(sub-station and distribution network including street lights etc) --- 24000
7 Water supply
(including overhead tanks pump houses and machinery) --- 11000
8 Sewage Treatment Plant (STP) 1 800
9 Administrative Complex --- 5000
Total 84500
624 Annual Revenue Streams and Sources Project Benefits
Major project benefits are as follows
Particulars Benefit
Estimated revenue generation from pulses processing Rs 800 Crores
Estimated employment generation (both direct and indirect) Approx 1500
Estimated number of farmer beneficiaries (both direct and indirect) Approx 75000
Apart from above other benefits includes
Assured market and prices for farmers in catchment area
Reduction in wastage
Increase in economic activity
Socio-economic development of the area
625 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 99
Brief Project Profiles
Sr No
Task Particulars To be Completed by
1 Land allotment State Government
2 Creation of common infrastructure Government Agency
(eg MPAKVN MPSIDC)
3 Creation of warehouses Government Agency
(eg MPWLC)
4 Setting-up of specialised infrastructure facilities Private Sector
5 Maintenance of facilities Private Sector
626 Risk
6261 Financial Risk
The proposed project is at the conceptual stage and the detailed study (DPR) is required for financial
closure There may be escalation in the cost of project due to delay in finalizing this concept
6262 Implementation Risk
Land is the most critical component for any project The land has to be suitable for the purpose with adequate water supply drainage options connectivity to major markets as well as major agricultural belts free from encumbrances not exposed too much to vagaries of nature etc The quality and size of such land parcels will determine the return potential of project
The land acquired will be used for development of infrastructure and facilities Therefore it requires various clearances from various government bodies for construction to commissioning Delays in getting any of these clearances will lead to delay in the completion and non-availability of any of these clearances may delay the project Therefore such delays and non-availability of clearances can be a threat
Infrastructure required by the project but not included as part of the project ndash such as road access water supply etc are also important Delays in creation of these infrastructure facilities may have a negative impact on the projectrsquos profitability
The success of project demands participation from entrepreneurs setting up units within project area The project will have to attract sufficient number of participants to achieve maximum return potential
6263 Operational Risk
There may be a significant shift in cropping pattern in catchment area in future owing to relative profitability of crops This may lead to reduction in availability of raw material
6264 Miscellaneous Risk
Acts of God like floods earthquake etc that disrupt operations are a form of risk which exists for all
projects The same risk is applicable in this case as well
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 100
-
Brief Project Profiles
63 Development of paddy processing cluster at Satna
631 Context
Paddy is one of the important agricultural crops in Madhya Pradesh Though major rice producing belt has
been detached from the state after formation of Chhattisgarh in recent past paddy cultivation and processing
activity has increased in Madhya Pradesh It has also gained momentum due to basmati cultivation and interest
shown by some of the private player to enter into contract farming After completing the diagnostic assessment
of food processing sector of Madhya Pradesh it is found that there is immense potential to attract private sector
investment into post‐harvest activities of paddy Substantial production base along with location advantage
with connectivity to major consumption centres underscores this potential Therefore in order to promote in-
house processing of paddy it is important to adopt the cluster based approach and thus it is proposed to develop
paddy processing cluster at Satna
632 Project
6321 Objectives
To increase the level of in-house processing of paddy
To create and promote farmers-processor direct linkages for assured market in catchment area
To ensure better returns to farmers
To create contract farming opportunities in the catchment area
To generate direct and indirect employment opportunities
To reduce the post-harvest losses
6322 Drivers
63221 Huge production base
Madhya Pradesh contributes around 15 to 2 of total paddy production of India The average contribution to
the paddy production for the last five years (2007-08 to 2011-12) has been around 17 The production is
expected to increase significantly in the next 5 to 10 years However during diagnostic stage it is found that the
secondary processing (milling) is comparatively low It may be because of increased procurement by
government agencies in the recent past This trend is expected to continue in future as well Despite of these
constraints it is found that there is considerable potential for processing of wheat in the state Therefore in
order to promote in-house processing of paddy it is important to adopt the cluster based approach
The major paddy producing districts are shown below
Cereal Rank Production
2011 12 (lsquo000 MT)
Percentage of National Production
Major Producing Districts
Paddy Rank 14 22273 211 Balaghat Shahdol Seoni Rewa Satna Katni
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 101
- - -
Brief Project Profiles
The above data indicates that huge production base provides potential for paddy processing in the state It
underlines the need for promotion of establishment of paddy processing cluster in the state
The seasonality in terms of harvesting season of paddy produced in Madhya Pradesh is shown below
Major Cereal Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Paddy
Peak Season Lean Season Round the year
63222 Deficit in processing capacity
The estimated current paddy processing capacity is less than the current demand (consumption) in the state It
suggests that there is current potential for paddy processing in the state
Crop
Estimated Current Processing Capacity
2011 12
(MT)
Estimated Processing Capacity Required by
2023 24
(MT)
Estimated Processing Capacity Addition
Required by 2023 24
(MT)
Paddy 410340 777972 367632
Source Dept of Commerce amp Industries Primary Survey PwC Analysis
6323 Concept
63231 Benefits of cluster
Clusters Increase Productivity Efficiency
o Efficient access to specialized inputs services employees information institutions training
programs and other public goods (local outsourcing)
o Ease of coordination and transactions across firms
o Rapid diffusion of best practices
o Ongoing visible performance comparisons and strong incentives to improve vs local rivals
o Proximity of rivals encourages strategic differentiation
Clusters Stimulate and Enable Innovations
o Greater likelihood of perceiving opportunities for innovation (eg unmet needs sophisticated
customers combinations of services or technologies)
o Presence of multiple suppliers and institutions to assist in knowledge creation
o Ease of experimentation given locally available resources
Clusters Facilitate Commercialisation and New Business Formation
o Opportunities for new companies and new lines of established business are more apparent
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 102
Brief Project Profiles
o Spinoffs and startups are encouraged by the presence of other companies commercial
relationships and concentrated demand
o Commercializing new products and starting new companies is easier because of available skills
suppliers etc
63232 Location
The indicative location and catchment area is shown in following figure
The project location is proposed to be at Satna because of following reasons
Proximity to paddy producing area
Proximity to major mandis
Proximity to major consumption centres
63233 Proposed Activities
Develop a wheat processing cluster at Satna
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 103
Brief Project Profiles
Name of the Project Paddy Processing Cluster
Location Satna
Combined Capacity ~ 300000 MTannum
Area Required ~ 40 acres
Catchment Area Sehore Hoshangabad Harda Vidisha Ashoknagar Raisen Dewas
Type of activities likely to be undertaken Milling
Manufacturing of other processed products
Processed products likely to be manufactured Rice Bran Poha Churi Husk etc
Considering the growing area under paddy in nearby areas of Satna district it is proposed to establish paddy
processing cluster at Satna It will increase the value addition immediately after harvesting by creating assured
market for produce The proposed project will promote similar processing activity in the nearby area
For calculation purposes it is expected that around 25-30 units with capacity of 10000 MTannum would
process around 300000 MT of paddy annually However the actual ratio of types of processing units depends
on the interest of private players and thus may vary
It is estimated that around one acre area is required to set up a modern paddy milling processing unit with
capacity of 10000 MTannum
633 Cost Estimates
The most important requirement for establishing any processing facility is land The proposed cluster would
require around 40 acres of land It is assumed that state government will allot the required land for the same
Therefore the estimated cost described below excludes the land cost The required cost for establishment of
paddy processing cluster is approximately Rs 9 crores
Sr No
Particulars Units Amount
(in Rs Lakhs)
1 Land ~ 40 acres ---
2 Land Development --- 4000
3 Roads and Pavement Area --- 14000
4 Weighbridge 2 1200
5 Warehouses (5000 MT) 2 30000
6 Power
(Sub-station and distribution network including street lights etc) --- 24000
7 Water supply
(including overhead tanks pump houses and machinery) --- 11000
8 Sewage Treatment Plant (STP) 1 800
9 Administrative Complex --- 5000
Total 90000
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 104
Brief Project Profiles
634 Annual Revenue Streams and Sources Project Benefits
Major project benefits are as follows
Particulars Benefit
Estimated revenue generation from pulses processing Rs 425 Crores
Estimated employment generation (both direct and indirect) Approx 800
Estimated number of farmer beneficiaries (both direct and indirect) Approx 100000
Apart from above other benefits includes
Assured market and prices for farmers in catchment area
Reduction in post-harvest losses
Increase in economic activity
Socio-economic development of the area
635 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Sr No
Task Particulars To be Completed by
1 Land allotment State Government
2 Creation of common infrastructure Government Agency
(eg MPAKVN MPSIDC)
3 Creation of warehouses Government Agency
(eg MPWLC)
4 Setting-up of specialised infrastructure facilities Private Sector
5 Maintenance of facilities Private Sector
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 105
Brief Project Profiles
636 Risk
6361 Financial Risk
The proposed project is at the conceptual stage and the detailed study (DPR) is required for financial
closure There may be escalation in the cost of project due to delay in finalizing this concept
6362 Implementation Risk
Land is the most critical component for any project The land has to be suitable for the purpose with adequate water supply drainage options connectivity to major markets as well as major agricultural belts free from encumbrances not exposed too much to vagaries of nature etc The quality and size of such land parcels will determine the return potential of project
The land acquired will be used for development of infrastructure and facilities Therefore it requires various clearances from various government bodies for construction to commissioning Delays in getting any of these clearances will lead to delay in the completion and non-availability of any of these clearances may delay the project Therefore such delays and non-availability of clearances can be a threat
Infrastructure required by the project but not included as part of the project ndash such as road access water supply etc are also important Delays in creation of these infrastructure facilities may have a negative impact on the projectrsquos profitability
The success of project demands participation from entrepreneurs setting up units within project area
The project will have to attract sufficient number of participants to achieve maximum return potential
6363 Operational Risk
There may be a significant shift in cropping pattern in catchment area in future owing to relative profitability of crops This may lead to reduction in availability of raw material
6364 Miscellaneous Risk
Acts of God like floods earthquake etc that disrupt operations are a form of risk which exists for all projects The same risk is applicable in this case as well
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 106
Brief Project Profiles
64 Integrated fruits and vegetable processing facility at Ratlam on PPP model
641 Context
Madhya Pradesh ranks 5th in terms of vegetable and 8th in terms of fruits production in the country It produces
many of commercially important fruits and vegetables such as orange guava papaya pea tomato potato etc
in recent past the area under horticultural produce has increased substantially in the state The demand for
fruits and vegetables is growing both within and outside of the state Moreover there is opportunity to export
value added semi-finished and finished products of fruits and vegetables Despite of these processing and value
addition of fruits and vegetables is very low in the state After completing the diagnostic assessment of food
processing sector of Madhya Pradesh it is found that there is immense potential to attract private sector
investment into post‐harvest activities of horticulture produce Therefore in order to promote processing and
value addition activity of fruits and vegetables it is proposed to establish integrated processing facility at Ratlam
on PPP model
642 Project
6421 Objectives
To provide remunerative returns to farmers by adding value to their horticulture produce
To encourage existing fruit and vegetable growers to diversify in cropping pattern
To create and promote farmers-processor linkage for assured market for fruits and vegetables in
catchment area
To create contract farming opportunities in the catchment area
To reduce the post-harvest losses in horticulture produce
To generate direct and indirect employment opportunities
6422 Drivers
Due to increase in income level of people changing lifestyle and awareness there is increase in demand for the
processed food products and thus increase in food processing activity Also there is a huge demand for fruit
pulp juices concentrates and various vegetable products such as tomato puree sauces ketch-ups chutneys
etc in the international market The major countries associated with the trade of these value added products
are Germany Netherlands USA France and UAE
The major horticulture crops in Madhya Pradesh which could be used to manufacture such products are orange
papaya guava banana mango lemon tomato amla bottle gourd water melon and other vegetables MP is the
second largest producer of guava and third largest producer of amla in the country Citrus fruits are also
produced in significant quantity in the state
The district wise major fruits and vegetable production is indicated below
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 107
-
Brief Project Profiles
Fruit amp Vegetable
Rank Production
2011 12 (lsquo000 MT)
Percentage of National Production
Major Producing Districts
Orange Rank 2 6475 207 Chhindwara Mandsaur Shajapur Ujjain Betul Ratlam Neemuch Hoshangabad
Guava Rank 2 2553 102 Jhabua Indore Hoshangabad Alirajpur Morena Jabalpur Ujjain Ratlam
Amla Rank 3 1275 133 Jhabua Khandwa Neemuch Chhindwara Alirajpur Ratlam
Papaya Rank 6 2749 62 Ratlam Khandwa Barwani Khargone Shajapur Dhar Vidisha Jhabua
Banana Rank 7 13792 48 Burhanpur Dhar Barwani Khandwa Khargone
Mango Rank 13 1751 11 Alirajpur Indore Chhindwara Betul Balaghat Jhabua
Tomato Rank 4 134959 72 Ratlam Jabalpur Bhind Barwani Dhar Sagar Chhindwara Khandwa
Bottle Gourd Rank 2 41716 56 Jabalpur Ratlam Dewas Sagar Mandsaur Hoshangabad
Watermelon Rank 5 19096 111 Khandwa Shajapur Barhanpur
Cabbage Rank 9 37628 45 Jabalpur Indore Betul Shajapur Ratlam Dhar Neemuch
The seasonality in terms of harvesting season of various fruits and vegetables produced in Madhya Pradesh is
shown below
Fruit Vegetable Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Mosambi
Orange
Mango
Banana
Lime Lemon
Guava
Papaya
Amla
Tomato
Cabbage
Cauliflower
Potato
Onion
Bottle Gourd
Okra
Watermelon
Brinjal
Pea
Peak Season Lean Season Round the year
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 108
Brief Project Profiles
The figures indicate that fruits and vegetable processing unit in MP holds enormous potential to contribute
significantly in food processing sector It underlines the need for establishment of exclusive facility for
processing of fruit and vegetable in the state
Major advantages of this project are -
It will provide support to the overall production of fruits and vegetable which is characterized by short
harvesting seasons
Due to its multi facet processing capabilities such project could handle different types of fruits amp
vegetables to optimize capacity utilization and make processing commercially competitive
6423 Concept
64231 PPP Model
Establishment and running the fruit and vegetable processing facility requires expertise in operations right
from raw material procurement or handling to marketing of the produce andor products which private sector
can handle efficiently Whereas the public or government sector can aid by providing capital intensive assets
such as land Therefore it is expected that the requirement of land (around 7 acres) will be met by state
government while the business efficiencies and initiatives will be managed by the private entity
There are different models of PPP such as BOO (Build ndash Own ndash Operate) DBFOT (Design ndash Build ndash Finance ndash Operate ndash Transfer) etc and the choice of which depends on the objectives As primary objective is to promote
the processing activity in the state it is proposed that the project can be completed based on BOO (Build ndash Own
ndash Operate) model This model will facilitate the private players who are already in the FampV processing or going
to enter in this domain It will provide a good opportunity to expand their operations in this field and to
enhance their market share Incentives will be available to the private player such as land warehousing facility
tax breaks etc along with backward linkages
Key Features of PPP Model
State government will nominate the department or any related public entity as an implementing agency
Land will be provided by state government and will be maintained by private entity
Supporting facilities are being established on site by respective government agencies (such as MPWLC
and other related departments)
Opportunity for backward linkage especially in the form of contract farming
64232 Location
The indicative location and catchment area is shown in following figure
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 109
Brief Project Profiles
The project location is proposed to be in Ratlam district because of following reasons
Proximity to fruit and vegetable producing area
Availability of good infrastructure
Proximity to major mandis
Connectivity to all major cities and states which is going to become better due to DMIC (Delhi Mumbai
Industrial Corridor)
Proximity to proposed Inland Container Depot (ICD) at Ratlam with Truck Terminal
Project comes under proposed investment region (Ratlam-Nagda) of DMIC
Proximity to proposed multi modal logistical hub under DMIC (at Pithampur)
Area is already declared as AEZ by APEDA
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 110
Brief Project Profiles
64233 Proposed Activities
Establish integrated fruit and vegetable processing facility at Ratlam on PPP model
Name of the Project Integrated Fruit amp Vegetable Processing Facility on PPP model
1) Fresh FampV Operations
2) Multi Fruit Aseptic Processing Plant
Location Ratlam
Combined Capacity 35000 MT
Area Required ~ 7 acres (~27000 m2)
Catchment Area Ratlam Ujjain Indore Shajapur Mandsaur Neemuch Jhabua Alirajpur Dhar Barwani Khargone Khandwa
Proposed fruits to be processed Orange Mosambi Lemon Guava Papaya Amla Mango Banana
Proposed vegetables to be processed Tomato Cabbage Local Potato Onion Bottle Gourd Cauliflower Okra Water Melon Brinjal Pea
1) Fresh Fruit and Vegetable Operations
Considering the growing area under various fruits and vegetables in Ratlam and nearby area it is proposed to
set up a pack house for grading packing and marketing of fresh fruits and vegetables It will increase the value
addition immediately after harvesting by creating assured market for produce It will help to reduce the losses
presently occurring due to transport of fruits and vegetables to distant markets such as Indore mandi Lashkar
mandi etc within the state as well as markets outside the state Moreover the proposed project will promote
similar activity in the nearby area
On the basis of production and market arrivals in the catchment area it is proposed to set up a Fresh Produce
Pack House with an annual capacity of 15000 tonnes Two grading and packing lines (semi‐automatic) of 2
tonshr capacity each can be used and output of 50 tonnes per day can be achieved
Proposed fruits to be handled ndash Orange Mosambi Lemon Guava Papaya Amla Mango Banana
Proposed vegetables to be handled ndash Tomato Cabbage Local Potato Onion Bottle Gourd Cauliflower
Okra Water Melon Brinjal Pea
Annual Handling Capacity ndash 15000 MT (for 300 days)
Target Market ndash Indore Ujjain Bhopal Vadodara Ahmedabad Udaipur Other nearby markets
2) Multi Fruit Aseptic Processing Plant
Aseptic bulk packaging is gaining momentum over traditional canning due to its less cost of packaging and easy
operation Moreover the acceptability of aseptically packed products is comparatively better Considering the
huge production base of papaya guava and tomato in nearby areas of Ratlam it is proposed to set up aseptic
processing unit at Ratlam Additionally other fruits such as orange and mango can be considered while
developing the detail project report (DPR)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 111
Brief Project Profiles
On the basis of production and market arrivals in the catchment area it is proposed to set up aseptic processing
unit with annual capacity to handle around 20000 MT of produce
Proposed fruits to be handled ndash Guava Papaya Amla Orange Mango
Proposed vegetables to be handled ndash Tomato
Annual Handling Capacity ndash 20000 MT (for 300 days)
Target Market ndash Indore Ujjain Bhopal Vadodara Ahmedabad Udaipur Other nearby markets
643 Cost Estimates
The most important requirement for establishing any processing facility is land The proposed fruit and
vegetable processing facility will require around 7 acres of land It is assumed that state government will allot
the required land for the same Therefore the estimated cost described below excludes the land cost The
required cost for establishment of and vegetable processing facility on PPP model is approximately Rs 30 crore
with an operational expenditure of around Rs 41 crore for first year
6431 Non-recurring Expenditure
Sr No
Particulars Units Amount
(in Rs Lakhs)
Plant ndash 1 (Fresh Fruit and Vegetable Operations)
1 Land ~ 9000 m2 ---
2 Road amp Pavement Area (Rs550m2) ~ 1800 m2 1000
3 Building (including office) (Rs12000m2) ~ 2000 m2 24000
4
Plant amp Machinery
Cleaning grading and packing lines (2 tons per hour)
Crate Washer Fork Lift Pallet Jack Weighing Bridge Water Storage Generator Hydraulic Pallets Hydraulic Lifts
---3000
8000
5 Utility Plant Machineries
(HVAC) --- 5000
6 Miscellaneous Fixed Assets
(Plastic Crates for material handling Furniture amp Fixtures etc) --- 3000
Sub-Total (Plant-1) 44000
Plant ndash 2 (Multi Fruit Aseptic Processing Plant)
7 Land ~ 18000 m2 ---
8 Road amp Pavement Area (Rs550m2) ~ 2800 m2 1500
9 Building (Rs15000m2) ~ 2000 m2 30000
10 Office (Rs15000m2) ~ 300 m2 4500
11 Ripening Chamber ~ 2000 m2 8500
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 112
Brief Project Profiles
12 Utility Buildings (Raw Material Bay Coal Yard ETP Civil Work Boiler House etc)
12500
13 Warehouse for finished goods on lease basis from MPLWC ~ 2000 m2 5000
14
Plant amp Machinery
(Plant and Machinery of multi fruit aseptic plant preparatory pasteurization fining decanting sterilization and aseptic filling)
--- 135000
15
Utility Plant Machineries amp Other Assets
(Boiler Water Treatment Plant Water Storage Tank Chiller Cooling Tower Water Softening Plant ETP Generator Nitrogen Plant Laboratory Equipments Crates Hydraulic Pallets Hydraulic Lifts etc)
--- 45000
Sub-Total (Plant-2) 242000
Common Infrastructure
16 Water Storage RCC construction --- 5000
17 Water Pumping Station Distribution lines etc --- 1000
18 Water Treatment System Filtration Carbon Filtration and Degermination Chemical treatment plant etc
--- 2500
19 Utility Civil Buildings etc --- 6000
Sub-Total (Common Infrastructure) 14500
Grand Total (All Non-Recurring Cost) 300500
6432 Recurring Expenditure
The recurring expenditure includes pay and allowances of technical and non-technical staff maintenance of
infrastructure utilities and consumables such as water power chemicals fuel etc Please note that the
recurring expenditure will increase over time due increase in the pay and allowances consumablersquos cost The
recurring expenditure for the first year is detailed below
Sr No
Particulars Amount
(in Rs Lakhs)
Plant ndash 1 (Fresh Fruit and Vegetable Operations)
1 Manpower Cost (for around 20 heads) 3000
2 Raw Material 110000
3 Packaging Cost 4000
4 Processing Cost 5500
5 Transportation amp Handling Charges 30000
6 Administrative Cost 1500
7 Marketing Cost 3000
8 Maintenance 100
Sub-Total (Plant-1) 157100
Plant ndash 2 (Multi Fruit Aseptic Processing Plant)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 113
Brief Project Profiles
9 Manpower Cost (for around 50 heads) 10000
10 Raw Material 150000
11 Packaging Cost 45000
12 Processing Cost 35000
13 Administrative Cost 6000
14 Marketing Cost 6000
15 Maintenance 2500
Sub-Total (Plant-2) 254500
Grand Total (All Recurring Cost) 411600
644 Annual Revenue Streams and Sources
1) The installed annual capacity and turnover on installed capacity are as follows
Sr No
Operation Source of Revenue
Installed Processing
Capacity
(in MT)
Approx Annual
Turnover
(in Rs Lakhs)
1 Marketing Operations of Fresh Fruits amp Vegetables 15000 180000
2 Multi Fruit Processing Plant (Aseptic Bulk Packaging Tomato Paste Plant)
20000 310000
Total 35000 490000
2) Estimated employment generation (both direct and indirect) ndash Approx 40
3) Estimated number of farmer beneficiaries (both direct and indirect) ndash Approx 850
4) Apart from above other benefits includes
Assured market and prices for farmers in catchment area
Reduction in post-harvest losses
Increase in economic activity
Socio-economic development of the area
645 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 114
Brief Project Profiles
Sr No
Task Particulars To be Completed by
1 Land allotment State Government
2 Creation of common infrastructure Private Sector
3 Creation of warehouse MPWLC
4 Setting-up of specialised facilities Private Sector
5 Maintenance of facilities Private Sector
Duration of contract Long Term (10-15 Years)
Terms of lease BOO
The project is proposed to be completed within 3 years (by December 2016) However the time required for
completion of project depends on the inter-departmental procedures of government and various approvals
646 Risk
6461 Financial Risk
The proposed project is at the conceptual stage and the detailed study (DPR) is required for financial
closure There may be escalation in the cost of project due to delay in finalizing this concept
6462 Implementation Risk
Land is the most critical component for any project The land has to be suitable for the purpose with adequate water supply drainage options connectivity to major markets as well as major agricultural belts free from encumbrances not exposed too much to vagaries of nature etc The quality and size of such land parcels will determine the return potential of project
The land acquired will be used for development of infrastructure and include facilities like warehouses power plants etc besides food processing units Therefore it requires various clearances from various government bodies for construction to commissioning Delays in getting any of these clearances will lead to delay in the completion and non-availability of any of these clearances may delay the project Therefore such delays and non-availability of clearances can be a threat
Unforeseen litigations may cause delay in the implementation or result in cost over runs thereby affecting the potential return from the project
Estimation of the costs to be incurred during the construction phase may not be accurate as certain
factors about the park development may be unknown at the time of the projections If there is an increase in the costs it will have a bearing on the profitability of the projects
Management is the most critical part of a successful project and timely implementation without any cost over-runs is dependent heavily on the management If the management is not competent or lacks motivation it will have very negative repercussions on the projects
Infrastructure required by the project but not included as part of the project ndash such as road access water supply etc are also important Delays in creation of these infrastructure facilities may have a negative impact on the projectrsquos profitability
The success of project demands participation from entrepreneurs setting up units within project area The project will have to attract sufficient number of participants to achieve maximum return potential
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 115
Brief Project Profiles
6463 Operational Risk
There may be a significant shift in cropping pattern in catchment area in future owing to relative profitability of crops This may lead to reduction in availability of raw material
6464 Miscellaneous Risk
The regulations pertaining to this project which are not in control of state government can change in course of the project and it can have a varied range of impact
Acts of God like floods earthquake etc that disrupt operations are a form of risk which exists for all projects The same risk is applicable in this case as well
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 116
Brief Project Profiles
65 Vegetable dehydration facility at Neemuch on PPP model
651 Context
Madhya Pradesh produces some of the commercially important vegetables and spices such as onion and garlic
In recent past the area under these major vegetables spices has increased substantially in the state However
the price realization by farmers is comparatively low It is found that seasonality is one of the major reasons
which affect the demand-supply cycle and the resultant prices of these horticultural produce The demand for
these specific vegetables (onion) and spices (garlic) is growing in both domestic as well as international market
Therefore there is need to increase the value addition of these categories Dehydration is one of the easy ways to
preserve these types of vegetables spices It increases the shelf life of these perishable categories and the
resultant product fetches better prices in the market Therefore in order to promote processing and value
addition activity of vegetables it is proposed to establish vegetable (especially garlic and onion) dehydration
facility at Neemuch on PPP model
652 Project
6521 Objectives
To provide remunerative returns to farmers by adding value to their horticulture produce
To create and promote farmers-processor linkage for assured market for garlic and onion in catchment
area
To create contract farming opportunities in the catchment area
To reduce the post-harvest losses of these horticulture produce
To generate direct and indirect employment opportunities
6522 Drivers
The fruits amp vegetables are perishable in nature and mostly available in specific season This natural
phenomenon generally results into low price realization in glut season by farmers To overcome the problem of
seasonal availability and to benefit the farmers by providing better returns value addition is necessary
Dehydration is one of the technique by which vegetables are preserved in dehydrated form for a longer period
and are made available during off‐season With this technology certain high value and popular vegetables can
be profitably sold The dehydrated vegetables are used to manufacture instant vegetable noodles soups snacks
and fast food Dehydrated onion is used as condiment and flavoring agent in manufacturing of tomato
ketchups sauces salad pickles chutneys meat sausages masala bread and buns breakfast foods etc
The vegetables selected for preparing dehydrated products in the project are onion garlic tomato cabbage etc
The products have been selected based on availability of raw materials and market potential of the finished
product
The district wise major vegetable production is indicated below
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 117
-
Brief Project Profiles
Vegetable Rank Production
2011 12 (lsquo000 MT)
Percentage of National Production
Major Producing Districts
Garlic Rank 2 2700 220 Ratlam Indore Chhindwara Neemuch Ujjain Mandsaur Shajapur Dewas Guna Chattarpur
Onion Rank 3 195700 112 Shajapur Indore Khandwa Ujjain Sagar Rewa Barwani Ratlam Jabalpur Mandsaur Dhar Dewas
Tomato Rank 4 134959 72 Ratlam Jabalpur Bhind Barwani Dhar Sagar Chhindwara Khandwa
Cabbage Rank 9 37628 45 Jabalpur Indore Betul Shajapur Ratlam Dhar Neemuch
The figures indicate that fruits and vegetable processing in MP holds enormous potential to contribute
significantly in food processing sector It underlines the need for establishment of exclusive facility for
dehydration of vegetable in the state
The seasonality in terms of harvesting season of various vegetables produced in Madhya Pradesh is shown
below
Vegetable Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Garlic
Onion
Tomato
Cabbage
Peak Season Lean Season Round the year
6523 Concept
65231 PPP Model
Establishment and running any fruit and vegetable processing facility requires expertise in operations right
from raw material procurement or handling to marketing of the produce andor products which private sector
can handle efficiently Whereas the public or government sector can aid by providing capital intensive assets
such as land Therefore it is expected that the requirement of land (around 6 acres) will be met by state
government while the business efficiencies and initiatives will be managed by the private entity
There are different models of PPP such as BOO (Build ndash Own ndash Operate) DBFOT (Design ndash Build ndash Finance ndash Operate ndash Transfer) etc and the choice of which depends on the objectives As primary objective is to promote
the processing activity in the state it is proposed that the project can be completed based on BOO (Build ndash Own
ndash Operate) model This model will facilitate the private players who are already in the FampV processing or going
to enter in this domain It will provide a good opportunity to expand their operations in this field and to
enhance their market share Incentives will be available to the private player such as land warehousing facility
tax breaks etc along with backward linkages
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 118
Brief Project Profiles
Key Features of PPP Model
State government will nominate the department or any related public entity as an implementing agency
Land will be provided by state government and will be maintained by private entity
Supporting facilities are being established on site by respective government agencies (such as MPWLC
and other related departments)
Opportunity for backward linkage especially in the form of contract farming
65232 Location
The indicative location and catchment area is shown in following figure
The project location is proposed to be in Neemuch district because of following reasons
Proximity to vegetable producing area
Proximity to major mandis
Connectivity to major cities and states which is going to become better due to DMIC (Delhi Mumbai
Industrial Corridor)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 119
Brief Project Profiles
Proximity to proposed Inland Container Depot (ICD) at Ratlam with Truck Terminal
Project comes under proposed investment region (Neemuch-Nayagaon) of DMIC
Area is already declared as AEZ by APEDA
65233 Proposed Activities
Establish vegetable dehydration facility at Neemuch on PPP model
Name of the Project Vegetable Dehydration Facility on PPP model
Location Neemuch
Combined Capacity 12000 MT
Area Required ~ 6 acres (~24000 m2)
Catchment Area Neemuch Mandsaur Ratlam Shajapur Ujjain Indore Dhar Guna Rajgarh
Proposed vegetables to be processed Garlic Onion Tomato Cabbage
Dehydration Plant
Considering the growing area under various vegetables especially garlic and onion nearby area of Neemuch it is
proposed to set up a dehydration plant It will increase the value addition immediately after harvesting by
creating assured market for produce It will help to reduce the losses presently occurring due to transport of
these vegetables to distant markets within the state as well as markets outside the state Moreover the proposed
project will promote similar activity in the nearby area
On the basis of production and market arrivals in the catchment area it is proposed to set up dehydration plant
with an annual capacity of 12000 tonnes Two grading and packing lines (semi‐automatic) of 2 tonshr capacity
each can be used and output of 50 tonnes per day can be achieved
Dried or dehydrated fruits and vegetables can be produced by a variety of processes These processes differ
primarily by the type of drying method used which depends on the type of food and the type of characteristics
of the final product In general dried or dehydrated fruits and vegetables undergo the following process steps
pre‐drying treatments such as size selection peeling and color preservation drying or dehydration using
natural or artificial methods and post dehydration treatments such as sweating inspection and packaging
Proposed vegetables to be handled ndash Garlic Onion Tomato Cabbage
Annual Handling Capacity ndash 12000 MT (for 300 days)
Target Market ndash Indore Ujjain Bhopal Vadodara Ahmedabad Udaipur Other nearby markets
653 Cost Estimates
The most important requirement for establishing any processing facility is land The proposed vegetable
dehydration facility will require around 6 acres of land It is considered that state government will allot the
required land for the same Therefore the estimated cost described below excludes the land cost The required
cost for establishment of vegetable dehydration facility on PPP model is approximately Rs 196 crore with an
operational expenditure of around Rs 12 crore for first year
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 120
Brief Project Profiles
6531 Non-recurring Expenditure
Sr No
Particulars Units Amount
(in Rs Lakhs)
1 Land ~ 24000 m2 ---
2 Road amp Pavement Area (Rs550m2) ~ 4000 m2 2200
3 Building (Rs15000m2) ~ 2000 m2 30000
4 Office (Rs15000m2) ~ 300 m2 4500
5 Raw Material Storage Shed ~ 9000 m2 7500
6 Utility Buildings (Raw Material Bay Coal Yard ETP Civil Work Boiler House etc)
4000
7 Warehouse for finished goods on lease basis from MPLWC ~ 2000 m2 5000
8
Plant amp Machinery
(Garlic Onion Cabbage Dehydration Unit and Tomato Dehydration Unit)
--- 120000
9
Utility Plant Machineries amp Other Assets
(Boiler Water Treatment Plant Water Storage Tank ETP Generator Laboratory Equipments Crates Hydraulic Pallets Hydraulic Lifts etc)
--- 22500
Total 195700
6532 Recurring Expenditure
The recurring expenditure includes pay and allowances of technical and non technical staff maintenance of
infrastructure utilities and consumables such as water power chemicals fuel etc Please note that the
recurring expenditure will increase over time due increase in the pay and allowances consumablersquos cost The
recurring expenditure for the first year is detailed below
Sr No
Particulars Amount
(in Rs Lakhs)
1 Manpower Cost (for around 45 heads) 8000
2 Raw Material 70000
3 Packaging Cost 3000
4 Processing Cost 35000
5 Administrative Cost 1500
6 Marketing Cost 3000
7 Maintenance 200
Total 120700
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 121
Brief Project Profiles
654 Annual Revenue Streams and Sources
1) The installed annual capacity and turnover on installed capacity are as follows
Operation Source of Revenue
Installed Processing
Capacity
(in MT)
Approx Annual
Turnover
(in Rs Lakhs)
Dehydration of Vegetables 12000 150000
2) Estimated employment generation (both direct and indirect) ndash Approx 60
3) Estimated number of farmer beneficiaries (both direct and indirect) ndash Approx 300
4) Apart from above other benefits includes
Assured market and prices for farmers in catchment area
Reduction in post-harvest losses
Increase in economic activity
Socio-economic development of the area
655 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Sr No
Task Particulars To be Completed by
1 Land allotment State Government
2 Creation of common infrastructure Private Sector
3 Creation of warehouse MPWLC
4 Setting-up of specialised facilities Private Sector
5 Maintenance of facilities Private Sector
Duration of contract Long Term (10-15 Years)
Terms of lease BOO
The project is proposed to be completed within 3 years (by December 2016) However the time required for
completion of project depends on the inter-departmental procedures of government and various approvals
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 122
Brief Project Profiles
656 Risk
6561 Financial Risk
The proposed project is at the conceptual stage and the detailed study (DPR) is required for financial
closure There may be escalation in the cost of project due to delay in finalizing this concept
6562 Implementation Risk
Land is the most critical component for any project The land has to be suitable for the purpose with adequate water supply drainage options connectivity to major markets as well as major agricultural belts free from encumbrances not exposed too much to vagaries of nature etc The quality and size of such land parcels will determine the return potential of project
The land acquired will be used for development of infrastructure and include facilities like warehouses power plants etc besides food processing units Therefore it requires various clearances from various government bodies for construction to commissioning Delays in getting any of these clearances will lead to delay in the completion and non-availability of any of these clearances may delay the project Therefore such delays and non-availability of clearances can be a threat
Unforeseen litigations may cause delay in the implementation or result in cost over runs thereby affecting the potential return from the project
Estimation of the costs to be incurred during the construction phase may not be accurate as certain
factors about the park development may be unknown at the time of the projections If there is an increase in the costs it will have a bearing on the profitability of the projects
Management is the most critical part of a successful project and timely implementation without any cost over-runs is dependent heavily on the management If the management is not competent or lacks motivation it will have very negative repercussions on the projects
Infrastructure required by the project but not included as part of the project ndash such as road access water supply etc are also important Delays in creation of these infrastructure facilities may have a negative impact on the projectrsquos profitability
The success of project demands participation from entrepreneurs setting up units within project area The project will have to attract sufficient number of participants to achieve maximum return potential
6563 Operational Risk
There may be a significant shift in cropping pattern in catchment area in future owing to relative profitability of crops This may lead to reduction in availability of raw material
6564 Miscellaneous Risk
The regulations pertaining to this project which are not in control of state government can change in course of the project and it can have a varied range of impact
Acts of God like floods earthquake etc that disrupt operations are a form of risk which exists for all projects The same risk is applicable in this case as well
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 123
Brief Project Profiles
This page is intentionally left blank
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 124
Brief Project Profiles
66 Establishment of modern slaughterhouses on PPP model
661 Context
Government of Madhya Pradesh intends to develop food processing sector inclusively and intends to increase
the income level of farmers Livestock produce is one of the important sub-sectors of the food processing sector
Animal husbandry is also considered as a very effective complementary activity to the traditional farming and
thus does have a huge employment generation capacity
After completing the diagnostic assessment of food processing sector of Madhya Pradesh it is found that there is
immense potential and need to develop animal products industry in the state Moreover the production of meat
(excluding poultry meat) is about 40 of total consumption which indicates that remaining demand is satisfied
by importing meat products from other states This fact indicates that in order to develop this sector there is
need to increase the production of meat (excluding poultry meat) in the state Therefore aligning with state
governmentrsquos objectives it is proposed to establish modern slaughterhouses in the state
662 Project
6621 Objectives
The objectives of the project can be outlined as follows
To increase production and processing of meat and meat products in the state
To provide hygienically produced high quality animal products to consumer
To create and promote farmers-processor linkage for assured market for animals in catchment area
To provide remunerative returns to farmers
To reduce the losses on account of unorganized business
To generate direct and indirect employment opportunities
To generate revenue for local bodies
6622 Drivers
66221 Deficit in production
Though the meat (other than poultry meat) production in Madhya Pradesh has grown at the CAGR of around
62 over the period 2007-08 to 2011-12 the state is net importer of meat (other than poultry meat)
Considering the ever growing demand there is a need to increase the production of meat (other than poultry
meat) in the state
The snapshot of meat (other than poultry meat) production and consumption is indicated below
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 125
- --
-
Brief Project Profiles
Parameter
Meat
(other than poultry)
Major Districts Remarks
Production (MT) 25000 Bhopal Jabalpur Indore Dewas
Net Available Production (MT) 24425 Harvest amp Post-harvest Loss of 23 for Meat (other than poultry meat)
Consumption (MT) 60064 ---
Estimated Potential for Production (MT)
35064 (production is less than consumption)
66222 Deficit in current processing
There is no meat (other than poultry meat) processing unit in the state It may be because of non-availability of
surplus production and preference to unprocessed meat from wet markets Therefore there is a need to take
steps towards increasing production of meat (other than poultry meat) in the state
66223 Increase in demand
As per NSSO data the per capita consumption of meat in the state has increased by around 50 during last
decade It shows the demand for meat (other than poultry meat) is expected to increase tremendously by 2023-
24 on account of increasing per capita consumption and increasing population
Particular
Current Demand 2010 11
(MT)
Current Production 2010 11
(MT)
Estimated Demand Supply Gap 2010 11
(MT)
Meat
(other than poultry meat) 60064 25000 35064
Source NSSO PwC Analysis
6623 Concept
66231 PPP Model
Establishment and running modern slaughterhouse requires expertise in operations right from procurement or
handling to marketing of the produce andor products which private sector can handle efficiently Whereas
the public or government sector can aid by providing capital intensive assets such as land Therefore it is
expected that the requirement of land (around 2 acres) will be met by state government while the business
efficiencies and initiatives will be managed by the private entity
There are different models of PPP such as BOO (Build ndash Own ndash Operate) DBFOT (Design ndash Build ndash Finance ndash Operate ndash Transfer) etc and the choice of which depends on the objectives As primary objective is to promote
the processing activity in the state it is proposed that the project can be completed based on BOO (Build ndash Own
ndash Operate) model This model will facilitate the private players who are already in or going to enter in this
domain It will provide a good opportunity to organize the operations in this field Incentives will be available to
the private player such as land tax breaks etc along with backward linkages
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Brief Project Profiles
Key Features of PPP Model
State government will nominate the department or any related public entity as an implementing agency
Land will be provided by state government and will be maintained by private entity
Supporting facilities are being established on site by respective government agencies
66232 Location
The indicative location and catchment area is shown in following figure
Indore
Bhopal
The project location is proposed to be in above cities because of following reasons
Increasing consumption in urban areas
Proximity to major livestock markets
Connectivity to major cities and states
66233 Proposed Activities
Establish modern slaughterhouse on PPP model
Name of the Project Modern Slaughterhouse on PPP model
Location Indore and Bhopal
Annual Capacity ~ 45000 animalsyearfacility
Area Required ~ 2 acresfacility
Proposed animals to be slaughtered Goat Sheep Buffalo
Considering the growing demand for animal products such as meat in urban areas it is proposed to set up
modern slaughterhouses in the state It will help to increase the organized business of slaughtering of animals
On the basis of production and market arrivals in the catchment areas it is proposed to set up facility with an
annual capacity to slaughter 45000 animals (around 30000 goatsheeps and 15000 buffalos)
The proposed facility would contain following major sections
1) GoatSheep Slaughterhouse
2) Buffalo Slaughterhouse
3) Blood Processing Plant
The products would be meat carcasses and by products would be blood meal and manure
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Brief Project Profiles
663 Cost Estimates
The most important requirement for establishing any processing facility is land The proposed project will
require around 2 acres of land It is assumed that state government will allot the required land for the same
Therefore the estimated cost described below excludes the land cost The required cost for establishment of
modern slaughterhouse facility on PPP model is approximately Rs 43 crores
Sr No
Particulars Units Amount
(in Rs Lakhs)
1 Land ~ 2 acres ---
2 Roads Boundry Wall amp Pavement Area --- 3500
3 Building (Rs10000m2) ~ 1100 m2 11000
4
Utility Buildings
(Animal Market Water Storage Drainage System ETP Civil Work etc)
2500
5 Plant amp Machinery
(GoatSheep Line and Buffalo Line) --- 21000
6
Utility Plant Machineries amp Other Assets
(Blood Processing Plant ETP Generator Electricals Other Miscellaneous Equipments)
--- 15000
Total 43000
664 Annual Revenue Streams and Sources
The annual capacity and turnover are as follows
Operation Source of Revenue
Slaughtering Capacity
(in Nos)
Approx Annual
Turnover
(in Rs Lakhs)
Slaughtering of animals 45000 700000
665 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Sr No
Task Particulars To be Completed by
1 Land allotment State Government
2 Creation of common infrastructure Private Sector
3 Setting-up of specialised facilities Private Sector
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PwC 128
Brief Project Profiles
4 Maintenance of facilities Private Sector
Duration of contract Long Term (10-15 Years)
Terms of lease BOO
The project is proposed to be completed within 3 years (by December 2016) However the time required for
completion of project depends on the inter-departmental procedures of government and various approvals
666 Risk
6661 Financial Risk
The proposed project is at the conceptual stage and the detailed study (DPR) is required for financial
closure There may be escalation in the cost of project due to delay in finalizing this concept
6662 Implementation Risk
Land is the most critical component for any project The land has to be suitable for the purpose with adequate water supply drainage options connectivity to major markets as well as major agricultural belts free from encumbrances not exposed too much to vagaries of nature etc The quality and size of such land parcels will determine the return potential of project
The land acquired will be used for development of infrastructure and facilities Therefore it requires various clearances from various government bodies for construction to commissioning Delays in getting any of these clearances will lead to delay in the completion and non-availability of any of these clearances may delay the project Therefore such delays and non-availability of clearances can be a threat
Unforeseen litigations may cause delay in the implementation or result in cost over runs thereby affecting the potential return from the project
Estimation of the costs to be incurred during the construction phase may not be accurate as certain factors about the park development may be unknown at the time of the projections If there is an increase in the costs it will have a bearing on the profitability of the projects
Infrastructure required by the project but not included as part of the project ndash such as road access water supply etc are also important Delays in creation of these infrastructure facilities may have a negative impact on the project
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
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Brief Project Profiles
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Brief Project Profiles
67 Development up-gradation of marketing facilities of the APMCrsquos
671 Context
The diagnostic report which involved intense discussion and interaction with key stakeholders in the
agricultural value chain brought into light certain issues which are hampering efficient trading of agricultural
produce Infrastructure and facilities available at mandi level is a major concern across the State It not only
affects farmers (by virtue of delay in trade inefficient trade resulting in low price realization) but also hampers
value addition through processing During the diagnostics stage it was found that one third of mandi issues was
related to infrastructure availability More specifically the diagnostic report brought out the following key
findings as regards infrastructure availability in mandis
Warehouses are available in more than 60 of the mandis but more than one third of them are not
adequate to handle the volumes
Advance facilities which have direct impact on transactions and shelf life of horticultural produce such
as ripening chambers and cold storages are absent
Lack of standardisation of quality norms at mandi level creating disincentive for farmers to adopt best
practices and producing quality material This is because similar quality produce can fetch different
prices and different quality produce are sold at similar prices Also processors are restricted from
receiving quality raw material due to lack of primary processing quality and standardization facilities
in the mandis
State mandis have platform based revenue model rather than services based revenue model which is
restricting mandis to act as centres of primary processing thereby benefiting both buyers and sellers
and increasing profitability of mandi operations
672 Project
6721 Drivers
Developmentupgradation of market facilities in APMCrsquos is of utmost importance for development of the food processing sector in the state Well-developed marketing infrastructure and efficient marketing system will
promote competitive trade as well as facilitate farmerrsquos access to value addition services such as grading and
storage etc on one hand and increase value addition reduce supply chain inefficiency and post- harvest losses
on the other The recent report of ldquoCommittee of State Ministers In-charge of Agriculture Marketing to
Promote Reformsrdquo also recognizes the challenges existing for the stakeholders at the mandi level and calls for urgent modernization of infrastructure along with suitable modifications of agricultural market policies and
regulations
6722 Objectives
The objectives of developmentupgradation of the marketing facilities of APMCsrsquo are
Capacity building of existing marketing infrastructure at the mandis for increasing efficiency of
operations and value to stakeholders
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PwC 131
Brief Project Profiles
Provide additional marketing infrastructure (warehouses market yards drying yards weighing and
mechanical handling etc) to handle expected and future arrivals of commodities and establishment of
advance facilities for increasing shelf life of perishable goods
Create infrastructure facilities for grading standardization and quality certification so as to ensure
price realization to farmers as per quality and availability of required quality produce for buyers and
processors This is envisaged to enable pledge financing and marketing credit and introduction of
negotiable warehousing receipt system
6723 Concept
Based on the findings of the diagnostics study we estimate that around 32 key AMPC markets need to be
developed upgraded for increasing efficiency in agricultural marketing and for boosting the level of value
addition food processing in the state
There are 246 regulated markets in Madhya Pradesh which are sub-divided into A B C and D categories
according to market arrivals and revenue
Regulated markets
Principal Sub-market yards Total
246 275 521
Principal markets
Category Number Percentage
A 51 21
B 40 16
C 58 24
D 97 39
Total 246
The proposed mandi developmentupgradation project seeks to modernize 63 percent of the A category
markets in Phase 1 and 2 as mentioned below
67231 Proposed Activities
A phase wise modernization of the existing APMC markets is proposed under the project and is indicated
below
672311 Phase 1
1) Selection of 4 key markets (Pipariya Balaghat Hosanghabad Ratlam dealing majorly in gram paddy
wheat and FampV respectively) in line with the proposed processing zones for the above commodities
2) Selection of 6 key markets in other areas dealing in soyabean pulses cereals other oilseeds and fruits
and vegetables (Indicative locations Ujjain Katni Banapura Jabalpur Morena and Shujalpur)
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PwC 132
Brief Project Profiles
The above selected 10 key markets are critical for strengthening the agricultural marketing system in
the state for important commodities and to intensify processing in identified zones The identification
of the indicative list of markets above has been done through a multi-parameter analysis which
considered the importance of the market (in terms of throughput of key commodities) infrastructure
requirement location to major processing and consumption centres among others However the final
selection of markets and infrastructure requirement need to be based on a detailed feasibility report
and stakeholder consultation in partnership with the concerned APMCrsquos
3) Identification of infrastructure requirement with regards to basic market user common facilities and
functional infrastructure in the above 10 key markets An indicative list of these facilities is mentioned
below
a Basic facilities such as roads water supply sanitation waste disposal boundary walls parking
shed etc
b Market user common facilities such as market yards platforms for loadingunloading
assembling auctioning of produce weighing and mechanical handling equipments
shopsoffices etc
c Functional infrastructure for dryingcleaninggrading standardization SPS (sanitary and
phytosanitary) measures and quality certification packaging labelling ripening chambers
cold storages warehouses etc
The requirement of infrastructure will vary across the selected markets and will depend on the
characteristic of each market operations the commodities and volume handled and commercial
feasibility
4) Preparation of proposal for development of the 10 selected key markets based on individual
requirements in partnership with the concerned APMCrsquos
5) Submission of proposal to state agricultural marketing board for approval and routing through relevant
schemes for financial support
Timeframe Phase-1 of the modernization of 10 APMC markets is estimated at around 4-5 years from
project conception to implementation
672312 Phase 2
1) Selection of 22 key markets for modernization (to be based on detailed feasibility study and stakeholder
consultation)
The feasibility study for the selection of the above markets should be conducted after initial work on
implementation of Phase-1 commences
2) Repeat of steps 3 4 and 5 from Phase 1
Timeframe Phase-2 of the modernization of 22 APMC markets is estimated at around 10 years from
project conception to implementation
673 Implementation Structure
The guiding factors should be the extent of non-availability of adequate marketing facility in a particular
market Other factors to be considered are
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 133
Brief Project Profiles
Location of the market and its linkage to important processing zones
Availability of land
Willingness of the participation of the State government agencies
Commitment of the state govt to provide a part of the financing as per the central schemes available
(mentioned below)
Volume of commodity arriving in a market
Quality of commodity arriving in a market and suitability for processing
The following central government schemes for market developmentupgradation can be utilized for seeking
financial assistance for modernization of the proposed key markets
Scheme for Development strengthening of Agricultural marketing infrastructure Grading and
standardization Ministry of Agriculture and Co-operation Govt of India
Scheme for creation of market infrastructure for horticulture commodities National Horticulture
Mission (NHM)
The following sequential activities should be undertaken for market modernization
1) Preparation of Terms of Reference and Scope of services for undertaking feasibility study for selection
of key markets for developmentupgradation
2) Selection of competent agency with relevant experience through competitive bidding by concerned
State govt agencydepartment for conducting feasibility studies and detailed stakeholder consultation
for modernization of markets in Phase 1 and 2
3) Conduct of feasibility exercise by selected competent agency involving stakeholder perspective and
expert opinions
4) Based on results of feasibility study and stakeholder consultation identify final list of markets for
developmentupgradation along with details of infrastructure requirement and associated costs
5) Preparation of Detailed Project Reports (DPR) for each selected market by concerned State
agencyAPMC or through competent external agencies selected through competitive bidding
6) Submission of DPR to concerned banks or NABARD (in case of bank financed projects or projects
refinancedco-financed) or to Approval Committee of Ministry of Agriculture (for central govt schemes
mentioned above) in case of projects where the State Marketing Boards APMCs or other State
Agencies propose to invest their own funds
674 Cost Estimates
The total cost or expenditure involvement in developmentupgradation of selected markets may be shared
between the APMC or the State Govt Agencies and Govt of India in the ratio of 7525 in case of Scheme for
Development strengthening of Agricultural marketing infrastructure Grading and standardization Ministry of
Agriculture and Co-operation Govt of India
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
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Brief Project Profiles
675 Project Benefits
The project attempts to provide direct benefit to farmers in the catchment area of the markets by way of better
return to their produce and to provide input to them through better market information Apart from the
farmers the project also seeks to benefit the processors by way of providing quality goods besides ensuring
efficiency in market operations
676 Indicative Project Profile for a Model APMC
Based on the diagnostic study and our experience in establishing a model APMC in various states an indicative
market profile is provided below It must however be noted that a detailed profile for each of the proposed
APMCsrsquo to be modernized will need to be based on primary assessment and field survey to be conducted through competent agencies during implementation
For the purpose of the indicative market profile we have selected Shujalpur mandi which is one of the 10 key
markets selected for developmentupgradation in Phase 1 A brief snapshot is provided below
6761 Brief Snapshot
Title Description
Project Modernization of Shujalpur APMC
Background
Shujalpur mandi has good trading of gram masoor and soyabean Lack of basic and modern facilities like covered shed handling warehouse grading display boards etc currently acts as bottleneck to value addition activities and better price realization to farmers but also the fast development of mandi and market area
Project activities and scope
Shujalpur mandi is proposed to be modernized for handling larger volumes efficiently and also to stimulate the value addition activities in the region which results in overall development of the catchment area of the mandi and better realization of prices to the farmers
Project demand drivers
Shujalpur mandi is one of the important mandi of the state as it has good arrival of gram soyabean and masoor This mandi is located in Ujjain division in Shajapur district and is close to major production zones of gram in Ujjain Dewas Sehore and Rajgarh These districts account for 18 of the total gram production in the state with a total production of around 06 million tonnes and an acreage of 058 million ha Also Shajapur district is the third highest producer of soyabean in the state with a production of around 039 million tonnes and is adjoining to the major soyabean regions of Ujjain Dewas and Sehore The mandi also figures as the third largest in terms of arrival of masoor in the state At present the partial reforms of APMC act in Madhya Pradesh do not allow the establishment of alternate private markets for marketing of agricultural produce As such developmentupgradation of existing APMC market is the way forward for increasing marketing efficiency ensuring better price realization to farmers encourage value addition and increase mandi income However existing reforms initiated in the APMC act enables Madhya Pradesh to avail subsidy from central govt under the Scheme for Development Strengthening of Agricultural Marketing Infrastructure Grading and Standardization
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 135
-
Brief Project Profiles
Project cost estimate The estimated cost of developmentupgradation of the mandi is around INR 968 crores
Means of finance
25 of the cost to be borne by APMCstate marketing board 25 shall be the subsidy provided by the Central Government under the Scheme for Development Strengthening of Agricultural Marketing Infrastructure Grading and Standardization and 50 shall be the loan component from the banks OR 75 of the cost to be borne by APMCstate marketing board and 25 shall be the subsidy provided by the Central Government under the Scheme for Development Strengthening of Agricultural Marketing Infrastructure Grading and Standardization
Implementation structure
The APMC will act as the lead implementer of the project with possible privatization of certain modern facilities such as cleaning and grading standardization warehousing etc
Project risk There is possibility of opposition on privatisation of facilities in mandi due to vested interests of current stakeholders There is also possibility of demand risks
6762 Detailed Indicative Profile
67621 Context
Shujalpur mandi is one of the important mandi of the state as it has good arrival of gram soyabean and masoor
This mandi is located in Ujjain division in Shajapur district and is close to major production zones of gram in
Ujjain Dewas Sehore and Rajgarh These districts account for 18 of the total gram production in the state
with a total production of around 06 million tonnes and an acreage of 058 million ha Also Shajapur district is
the third highest producer of soyabean in the state with a production of around 039 million tonnes and is
adjoining to the major soyabean regions of Ujjain Dewas and Sehore The mandi also figures as the third
largest in terms of arrival of masoor The arrival of major commodities in the market in 2012-13 is shown
below
Major Arrivals 2012 13 (MT)
Gram Masoor Tuar Moong
Urad Soyabean Mustard Vegetables
39634 7788 4 24 73942 350 46277
Shujalpur mandi is located in Shajapur district in Ujjain division and is the main market yard with the mandi
being regulated in 16th January 1954 The area yard of the market 2822 ha with two sub-yards in Arniakalan
and Panwadi The mandi area covers 66 villages of Shujalpur tehsil
As per the categorization of mandi based on revenue Shujalpur mandi comes under ldquoArdquo category
Details of Mandi
Notified area of market committee 7724 ha
Area yard 2822 ha
Market fee 2
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 136
-
Brief Project Profiles
Facilities
Basic facilities (water toilets etc) Yes
Weighment Yes
Auction platform Yes
Covered shed Yes
Warehouse No
Cold storage No
Ripening chamber No
Cleaning grading standardization No
Quality testing No
Mandi income and value of trade (2012 13) Rs Crore
Market fee 9962
Other income 052
Total income 1048
Total value of trade 49815
67622 Present Constraints
The present problems in the mandi as regards infrastructure availability are
Inadequate covered shed
No storage facility for farmers
Lack of modern facilities as such cleaning grading and sorting and quality testing
Lack of cold storage
67623 Project
Shujalpur mandi is proposed to be modernized for handling larger volumes efficiently and also to stimulate the
value addition activities in the region This would result in overall development of the catchment area of the
mandi and better realization of prices to the farmers
Opportunity exists for private sector participation in the project for setting up and efficient management of
modern facilities The proposed major facilities required for the market based on primary assessment and
stakeholder interactions are
1) Warehousing and Grain Handling Facilities
Scientific storage of grains is required for the better price realization to the farmers at the time of glut
Such facilities will also help in maintaining the quality of produce and preventing value loss For this
proper grain handling system and warehousing facilities are recommended in the mandi
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PwC 137
Brief Project Profiles
2) Cold Storage Facility
The present mandi infrastructure do not have facility for cold storage of perishable fruits and vegetables
arriving in the market leading to wastage and inadequate price realization for the farmers As such
establishment of scientific cold storage infrastructure can provide boost for fruits and vegetables
marketing through the mandi besides providing quality produce with better price realization
3) Central Cleaning Grading and Sorting House
Gradingsorting line should be established at the central cleaning grading and sorting house where the
produce will be inspected and graded as per the relevant quality standards In addition quality testing
equipments are also proposed to be introduced
Apart from the above the Shujalpur market also requires development of the market yard through construction
of concrete roads and foundation for efficient functioning of market functions in yard However such costs are
not included in the proposed indicative modernization profile
67624 Cost Estimate
Civil works Unit Total cost (INR) Proposed location
Warehouse 3000 MT 7500000 Sub-market yard-Arniakalan
Cold storage 2500 MT 62500000 Sub-market yard-Arniakalan
Central cleaning grading amp sorting room
2000 sq m 10800000 Shujalpur main market
Subtotal 80800000
Plant amp Machinery Unit Total (INR) Proposed location
Grading sorting packing line (fampv) 5 MThr
1 4000000 Shujalpur main market
Colour sorter (grains) 2 10000000 Shujalpur main market
Mechanical handling Various 2000000 Shujalpur main market
Oil testing metre 2 20000 Shujalpur main market
Moisture metre 5 5000 Shujalpur main market
Sampler 5 2500 Shujalpur main market
Sub-total 16027500
Total project cost 96827500
The proposed location for the warehouse and cold storage facility is at Arniakulan sub-market yard due to
suitability of location in terms of availability of land and access (located at around 15 km from the main market
yard on the state highway)
The above estimates are only indicative and needs to be based on primary assessment of infrastructure
requirement and stakeholder interaction to be conducted through competent agencies during implementation
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PwC 138
Brief Project Profiles
67625 Project Benefits
Provision of warehouse and cold storage infrastructure
The farmers are forced to sell their produce even for non-remunerative prices sometimes due to the
non-availability of the storage facilities The provision of the warehouse and cold storage would enable
the farmers to store their produce at times of non-remunerative prices and also avail the benefits of
stock finance thus avoiding distress sales Also it will help the farmers to avail warehouse receipt
financing facility increasing access to credit and ensuring financial inclusion Moreover deterioration
in produce quality and wastage will be reduced which will enhance the chances of availability of good
quality produce to processors
Grading and sorting line
Ungraded produce always fetches a lower price than the graded produce The farmers usually sell
ungraded produce due to the non-availability of grading facilities The provision of grading and sorting
lines would help the farmers in getting a better remuneration for their produce and also help processors
with a better quality produce
Increase in volume of trade and mandi revenue
On the basis of discussions with the traders producers and mandi staff a significant increase is
expected in the present volume of trade and market fee from the present turnover of Rs 49814 crore
and present market fee income of Rs 996 crore The estimates of incremental increase expected at the
rate of 20 in first year 15 in second year and then 7 in third year onwards which is based on
business growth rate in volume and market fee is given in following table
Expected incremental increase in trade and mandi fee income
Rs Crore Year 1 Year 2 Year 3 Year 4 Year 5
Incremental increase in value of trade
59777 68744 73556 78705 84215
Incremental increase in market fee
1195 1374 1471 1574 1684
67626 Implementation Structure
The infrastructure facility created such as for storage cleaning grading and sorting could be created and
managed by private sector for which land should be given on lease The service providers would run the
facilities commercially by charging the users
Since only certain facilities are proposed to be handed over to private sector for implementation as opposed to
private management of the mandi no policy changes are required for undertaking the project The mandi board
needs to initiate measure for inviting private sector to set-up the proposed facilities The mandi board should
identify land that could be allotted to private sector for setting-up of these facilities
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 139
Brief Project Profiles
67627 Risk
There is possibility of opposition on privatisation of facilities in mandi due to vested interests of current stakeholders
There is also possibility of demand risks
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 140
Brief Project Profiles
68 Formation of commercial poultry development societies co-operatives
681 Context
Government of Madhya Pradesh intends to develop food processing sector inclusively and intends to increase
the income level of farmers Livestock products especially poultry are one of the important sub-sectors of the
food processing sector Poultry is also considered as a very effective complementary activity to the traditional
farming and thus does have a huge employment generation capacity if developed commercially
After completing the diagnostic assessment of food processing sector of Madhya Pradesh it is found that there is
immense potential and need to develop poultry in the state Moreover the production of poultry meat is about
25 of total consumption which indicates that remaining demand is satisfied by importing poultry birds from
other states This fact indicates that in order to develop this sector there is need to increase the production of
poultry in the state Therefore aligning with state governmentrsquos policy it is proposed to form poultry
development societies co-operatives in the state
682 Project
6821 Objectives
The main objective of the project is to promote the commercial poultry rearing activity by forming societies or
co-operatives in the project area and help them to promote establishment poultry farms by member farmers
and undertake product aggregation and marketing (market linkage) of their produce These producers company
shall be able to undertake various activities in collective manner like bulk purchase of inputs delivery of these
items to individual member farmers providing veterinary support capacity building etc
The objectives of the project can be outlined as follows
Planning for the aggregation of farmers so that they eventually form societies or co-operatives with the
help of NGOs or any nominated government agency
Promotion of commercial poultry production in the state
To generate direct and indirect employment opportunities
To contribute in and promote women and social empowerment
6822 Drivers
68221 Deficit in production
Though the total meat production in Madhya Pradesh has grown at the CAGR of around 38 over the period
2008-09 to 2011-12 the state is net importer of broiler poultry The government has launched different
programmes for poultry development but the emphasis has been given on backyard poultry However
considering the ever growing demand there is a need to increase the production of commercial poultry (broiler)
in the state
The snapshot of poultry production and consumption is indicated below
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 141
- -
-
-- -
-
-
Brief Project Profiles
Parameter Poultry
Meat Major Districts Remarks
Production (MT) 12000 Bhopal Jabalpur Indore Dewas
Net Available Production (MT) 11556 Harvest amp Post-harvest Loss of 37 for Poultry Meat
Consumption (MT) 49966 ---
Estimated Potential for Production (MT)
37966 (production is less than consumption)
68222 Deficit in current processing
There is no poultry meat processing unit in the state It may be because of non-availability of surplus
production and preference to unprocessed poultry meat from wet markets Therefore there is a need to take
steps towards increasing production of poultry meat in the state
68223 Increase in demand
As per NSSO data the per capita consumption of poultry meat in the state has increased by around 153 during
decade It shows the demand for poultry meat is expected to increase tremendously by 2023-24 on account of
increasing per capita consumption and increasing population
Particular
Current Demand 2010 11
(MT)
Current Production
2010 11 (MT)
Estimated Demand
Supply Gap 2010 11
(MT)
Estimated Demand by
2023 24
(MT)
Estimated Production by 2023 24
(MT)
Estimated Demand
Supply Gap 2023 24
(MT)
Poultry Meat 49966 12000 37966 249427 53481 195946
Source NSSO PwC Analysis
6823 Concept
68231 Number of societies co-operatives and Location
Though the forecasting of demand and supply based on decadal CAGR shows that there would be a deficit of
195946 MT of poultry meat in the state However it is found that the rate of consumption and production has
increased tremendously and thus we used the current level of consumption to calculate the demand and found
that there would be atleast around 45000 MT of deficit in the year 2023-24 Considering the output of 3000
MT per year it is estimated that there would be requirement of around 15 such societies co-operatives in order
to make Madhya Pradesh self-sustainable in terms of production of poultry meat
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 142
Brief Project Profiles
The proposed societies can be formed in the areas where there is need and opportunity to promote it The
guiding indicators for selection of such areas can be
Present poultry livestock
Low per capita income
Lack of other employment opportunities
Less developed districts
Higher women involvement
Proximity to consumption markets
Proximity to maize growing area etc
The indicative list of location consists of following districts
1) Shivpuri
2) Bhind
3) Morena
4) Datia
5) Tikamgarh
6) Chhatarpur
7) Panna
8) Damoh
9) Sagar
10) Jhabua
11) Alirajpur
12) Barwani
13) Harda
14) Betul
15) Chhindwara
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PwC 143
Brief Project Profiles
68232 Proposed Activities
The project can be divided into the following major activities
1) Formation of poultry development societies or co-operatives by aggregating the farmers
2) Financial assistance for the establishment of poultry farms
Formation of Poultry Development Societies or Co-operatives
The societies or co-operatives can be formed in the project areas by bringing interested farmers (especially
women) together and helping them in registering the entity This task can be done by taking help of local NGOs
or any other related entities Alternatively government departments or agencies can be given the responsibility
The society co-operative will act as a mediator between government and its members The basic structure
would be similar to that of a producer company and it will undertake following major activities
Registering the member farmers
Providing technical support to member farmers
Providing inputs and veterinary services to its members
Aggregating and marketing of the produce
Financial Assistance for Establishment of Poultry Farms
Each society or co-operative will promote involve in promotion of poultry rearing activity by attracting
interested farmers It can be done by starting a suitable scheme or programme The member farmers will
undertake following activity
Creation of infrastructure (poultry shed)
Rearing of birds (500 birds per farm)
The creation of infrastructure and running the poultry farm would require certain amount of fund which will be
provided by society or co-operative in the form of subsidy or aid
683 Cost Estimates
The proposed project is targeted at 500 farmers per society or co-operative which is proposed to be
implemented in 3 years depending upon the target of number of member farmers as follows
1st year ndash 150 Farmers
2nd year ndash 150 Farmers
3rd year ndash 200 Farmers
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 144
Brief Project Profiles
An estimated cost required for the incorporation of a poultry development society or co-operative including
financial assistance to around 500 member farmers is around Rs 415 crores
Sr No
Requirement Unit
Amount
(Rs in
lakhs)
1st year
Amount
(Rs in
lakhs)
2nd year
Amount
(Rs in lakhs)
3rd year
150 Farmers +150 Farmers +200 Farmers
1 Formation of a society or co-
operative --- 050 --- ---
2
Operating Expenses
Office
Manpower
Consumables
--- 2500 2500 2500
3
Financial Assistance to Members Farmers
Creation of Infrastructure
Working Capital
Training and Capacity Building
Rs 55000farm
Rs 25bird
Rs500farmeryr
8250
1875
075
8250
1875
075
11000
2500
100
Sub-Total 12750 12700 16100
Total Cost (for 3 years project) 41550
684 Project Benefits Annual Revenue Streams and Sources
Expected turnover from one society co-operative of 500 farmers ndash Rs 2100 Lakh
Increase in income level of farmers
Increase in domestic production of poultry meat
Increase in economic activity
Increase in direct and indirect employment
685 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Sr No
Task Particulars To be Completed by
1 Mobilization of farmers Government Agency NGOs
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 145
Brief Project Profiles
2 Formation of society co-operative Government Agency NGOs
3 Financial assistance to society co-operative for first 3 years State Government
4 Creation of common infrastructure Farmers with the help of Society Co-
operative
5 Maintenance of facilities Farmers
6 Technical financial and marketing assistance to farmers Society Co-operative
The proposed project of formation of commercial poultry development societies co-operatives is proposed to
be completed within 4 years (by December 2017) However the time required for completion of project depends
on the inter-departmental procedures of government and various approvals
686 Risk
Ability of the state to provideallocate matching funds and co-ordinate the efforts of multiple agencies
Ability of the cluster based group of farmers to come together for a collective cause where difference of
opinion for arriving at common decision may arises
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 146
Brief Project Profiles
69 Strengthening of FPOs by facilitating the formation market linkages and capacity building
691 Context
It has been understood that most of the farmers lack the marketing skills for the agriculture produce which they
reap after the effort of more than six months Most of their effort is oriented towards the cultivation of crops
plant protection etc This situation is highly pronounced in case of small and marginal farmers Aggregation of
farmers on a common platform by forming a Farmers Producer Company comes as an answer to traditional
problem
The FPO not only helps the member farmers in selling their produce for a better pricing but also help them
procure the agri-inputs required at a lower price This is because the collective power and increased bargaining
power which is lacking in case of an individual farmer
Hence creating an awareness to form an FPO and strengthening the FPO is considered to be extremely
important activity for the government
692 Project
6921 Objectives
The main objective of the project is to promote the concept of FPO in the project area and help them establish
as a commercially viable producers company to undertake the product aggregation part as well as market
linkage part successfully These producers company shall be able to undertake various activities in collective
manner like bulk purchase of inputs delivery of these items to individual member farmers grading and sorting
activity before marketing of agricultural produce and first level processing required
The objectives of the project can be outlined as follows
With the help of NGOs or other agencies planning for the aggregation of farmers so that they
eventually form an FPO on cluster level and providing technical assistance to the FPO for the
registration of producer company accounts management and overall management
Training needs assessment on market linkages and agribusiness needs of selected FPOs and capacity
building of the FPO post assessment of the particular needs
Assisting FPO to identify the suitable common facility centres and prepare a business plan for the same
Assisting the FPOs to develop the market linkage with the processors exporters and other stakeholders
in the market
6922 Drivers
Formation of the Farmers producers company on a cluster based approach Identification
of potential cluster districts for the formation of Producer Company and bringing the farmers on a
common platform to adopt the idea of an FPO by creating awareness about the benefits of FPO
Assisting the capable group in preparation of bye laws and registration of FPO
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 147
Brief Project Profiles
Need for proper training and capacity building of FPOs
o Training Needs Assessment (TNA) on market linkages and agribusiness needs of selected FPOs
- Preparation of training module on concept of Farmers Common Facility Centres (CFCs)
operated by FPOs market linkage backward and forward linkage
o Identification amp Capacity Building of Community Resource Person (CRP) of FPO - Training of
CRP on book keeping cash flow and basic computer skills amp preparation of reports etc
Need for proper accounting system The FPOs are in need of assistance for collection of share
capital financial transactions memberrsquos contribution land requirement for setting up farmersrsquo common facility centres if any Also there is a need to identify FPO level activities and develop
accountability system
Need for business development plan Identification of business activities and prepare
commercially viable and bankable business plan - Implement business plan with the help of various
ongoing govt schemes like NABARDrsquos scheme NHM scheme or state government schemes
(development of common infrastructure warehousing space etc)
Need for market linkage development Assist FPOs to develop and strengthen the linkages for
marketing with other stakeholder like APMC MPSWC and other agencies like processors large
procurement agencies in the area exporters etc Exposure of member farmers to banks insurance
information logistic provider etc
Eg It is beneficial and important for grain producing farmers to be aware about Warehouse Receipt
based Finance Similarly it would be highly beneficial for farmers or FPOs producing fruits and
vegetables to know and develop linkages with exporters and direct retailers
6923 Concept
The project can be divided into the following 3 sub- projects-
1) Formation of FPO by aggregating the farmers on a cluster based approach
2) Financial assistance to FPOs for the establishment of Common Facility Centres amp Market linkage
3) Capacity Building of the FPO
693 Cost Estimates
6931 Estimated cost for incorporation of a producer company
An estimated cost required for the incorporation of a producer company with minimum mandatory authorised
capital of Rs 5 lakhs
Sr No
Requirement Type of Expense Amount (Rs)
1 Application for name of PC Fees 50000
2 Digital Signature Fees 260000
3 Stamp duty Memorandum of Association (MoA) 50000
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 148
- - -
Brief Project Profiles
Article of Association(AoA) 100000
4 Registrationfiling fees
Memorandum of Association (MoA) 1600000
Article of Association(AoA) 30000
Form-1 30000
Form-18 30000
Form-32 30000
5 Fees of CACS17 firm Consultancy Fees 1000000
6 Stamps cancellation Charge 30000
7 Affidavit expenses Fees of Notary 45000
Share Transfer Fees amp Processing Charge 500000
Total 3755000
Source ASA Fee of CA and CS is driven by market rate
6932 Estimated management and administration cost of a producer company (illustrative)
Sl
No Expenditure Heads
No
of
Units
Unit
Rate
(in Rs)
Total
Month
Total
Cost
(Rs)
Increment 10Year
Year 1 Year 2 Year 3
1 Salary
ManagerCEO 1 20000 12 240000 240000 264000 290400
Production Officer 1 15000 12 180000 180000 198000 217800
Accountant 1 6000 12 72000 72000 79200 87120
Marketing officer 1 15000 12 180000 180000 198000 217800
2 Travel
Salaries 3 1500 12 18000 18000 19800 21780
3 Office expenses
Office Rent 1 3000 12 36000 36000 39600 43560
Electricity 1 1000 12 12000 12000 13200 14520
Water 1 200 12 2400 2400 2640 2904
Telecommunication
(PhoneFax) 1 2000 12 24000 24000 26400 29040
Stationary - 1000 12 12000 12000 13200 14520
Cleaning 1 500 12 6000 6000 6600 7260
4 Meeting Expenses of
BoDGB 6 1000 6 6000 6000 6600 7260
5 License fees insurance
amp other statutory fees Lump sum 10000 10000 11000 12100
6 Other miscellaneous
expenses 1 500 12 6000 6000 6600 7260
Total 804400 804400 884840 973324
Grand Total 2662564
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 149
Brief Project Profiles
6933 Cost for training amp capacity building
This is an important aspect for the growth of the FPO and cannot be ignored The estimation of cost should be
based on the annual plan for capacity building including training and exposure visits
The requirement of capacity building inputs is again contextual however as per ASAs experience two formal
trainings and two exposure visits are required for the BoD in the first year which costs about Rs 1 Lakh The
trainings are conducted on the provisions in the act rules and regulations statutory compliances roles and
responsibilities of BoD and general body banking operations while the exposure visits are taken to the
successful FPOs where an interactive learning is facilitated
694 Project Benefits Annual Revenue Streams and Sources
Benefits from the project would be in terms of increase in farmerrsquos income and better value addition
Government support would be needed to implement the project
695 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Sr No
Task Particulars To be Completed by
1 Mobilization of farmers Government Agency NGOs
2 Formation of FPO Government Agency NGOs
3 Financial assistance to FPO for first 3 years State Government
4 Creation of common infrastructure FPO
5 Maintenance of facilities FPO
6 Technical financial and marketing assistance to farmers Government Agency NGOs
The project is proposed to be completed within 4 years (by December 2017) However the time required for
completion of project depends on the inter-departmental procedures of government and various approvals
696 Risk
Ability of the state to provideallocate matching funds and co-ordinate the efforts of multiple agencies
Ability of the cluster based group of farmers to come together for a collective cause where difference of
opinion for arriving at common decision may arises
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 150
Brief Project Profiles
610 Establishment of Food Technology institute at Indore
6101 Context
Availability of skilled manpower is one of the important factors which affect the development of any sector and
food processing is no exception to it In view of constantly evolving business models technology complexity
and regulation there is increased demand for food technocrats in the country However there is a lack of
institute in the Madhya Pradesh which offers food technology undergraduate course Therefore it is highly
recommended to establish an educational institute for skilled manpower development in the state
6102 Project
61021 Objectives amp Scope
Education and Professional Development
o To impart food science and technology education and prepare world class professionals to cater
the growing demand of talent
o To promote entrepreneurial development by providing technical support
Research and Development
o To develop and disseminate post-harvest management and processing technologies for
reducing losses to meet ever increasing demand of food
o To undertake research related to food science and technology with focus on finding solutions to
the local problems
Training and Consultancy Support
o To address the skill gap by providing trainings related to food processing
o To provide consultancy services to the local processors and entrepreneurs
Policy and Regulatory Support
o To assist state government in policy making for food safety and other related area
o To act as a centre for industry ndash academia interaction to find out feasible solutions for local
issues
o To carry out the food testing activity to support the food safety and to support the export of
processed foods
61022 Drivers
Due to increase in income level of people changing lifestyle and awareness there is increase in demand for the
processed food products and thus increase in food processing activity It is going to translate into increased
demand for the food technologists According to recent report3 of National Skill Development Corporation
3 Human Resource and Skill Requirements in the Food Processing Sector (2022) ndash A Report
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 151
Brief Project Profiles
(NSDC) the incremental human resource requirement in India would be around 71 till 2022 It underlines
the need for establishment of institute imparting food science and technological education in the state
Key demand drivers are
Requirement of skilled manpower
Requirement of research cum training institute
61023 Concept
Establish food technology institute at Indore under Rajmata Vijayaraje Scindia Krishi Vishwa Vidyalaya
(RVSKVV) Gwalior which will offer B Tech (Food Technology) degree
The institute will primarily be involved in imparting technical education in the field of food science and
technology It will help to address the skill gap by providing food technocrats to the industry and help
developing budding entrepreneurs Apart from this the institute would also work in the area of research and
development with focus on local needs
The project location is proposed to be Indore because of following reasons
Economic hub of Madhya Pradesh
Connectivity to all major cities and states
Substantial food processing activity in the division
Proximity to other research institutes
Proximity to industry associations
Apart from above nearby area of Indore will DMIC (Delhi Mumbai Industrial Corridor) influence area where
economic and food processing activity is going to increase by many folds in near future Therefore there will be
huge demand for food technology graduates in the state
The proposed structure of the course is as follows
Name of Degree Programme B Tech (Food Technology)
Duration 4 years
Eligibility XII (Science) standard pass with Physics Chemistry Biology Mathematics and English
Intake capacity per year 40
Instruction system Semester
Departments 1) Food Science and Technology
2) Food Engineering
3) Food Chemistry and Nutrition
4) Food and Industrial Microbiology
5) Food Trade and Business Management
Total number of credits 180
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 152
Brief Project Profiles
6103 Cost Estimates
The most important requirement for establishing any institute is land The proposed institute will require 50
acres It is considered that government will allot the required land as per specifications of ICAR and state
agricultural university Therefore the estimated cost described below excludes the land cost The required cost
for establishment of food technology institute is around Rs 4756 crore with an operational expenditure of
around Rs 270 crore for first year
61031 Non-recurring Expenditure
Sr No
Particulars Units Amount
(in Rs Lakhs)
1 Building (ready to use form) ~ 114000 ft2 342000
2 Furniture --- 66500
3 Ancillaries (Water Power Back-up STP) --- 40000
4 Equipments (for 5 departmental labs) --- 8500
5
Pilot Plant
(Bakery Unit Fruit processing Plant Bottling Plant Canning Line Potato Wafer Plant Papad Making Machine Noodle Making Machine Dal Mill Dairy Equipments Spices Processing Plant Spray Drying Plant Refrigeration Plant Boiler and other accessories)
1 each 12500
6 Computers and peripherals ~ 65 2520
7 Books (Reference Books Journals etc) --- 2000
8 Vehicles (eg Jeep SUMO) 2 1600
Total 475620
61032 Recurring Expenditure
The recurring expenditure includes pay and allowances of teaching and non-teaching staff maintenance of
infrastructure utilities and consumables such as water power chemicals fuel etc and the contingency fund
Please note that the recurring expenditure will increase over time due increase in the pay and allowances
consumablersquos cost The recurring expenditure for the first year is detailed below
Sr No
Particulars Units Amount
(in Rs Lakhs)
1 Manpower Cost 48 17750
2 Maintenance (1 of infrastructure cost) --- 4756
3 Utilities and Consumables --- 2000
4 Contingency 10 --- 2450
Total 26956
The institute will require teaching staff of 23 qualified faculties for 5 different departments along with non-
teaching staff of 25
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 153
Brief Project Profiles
6104 Annual Revenue Streams and Sources
The proposed food technology institute will be government aided and thus would not be considered as a mean
of revenue earning However as time passes government can consider the option of making this course
institute self-funded in which case the fees for course may have to increase to raise the fund
The primary aim of establishment of food technology institute is to provide skilled manpower to the food
industry research bodies food safety and quality laboratories and various government departments
authorities Apart from it the institute will be used for training the government officials industry people
entrepreneurs and even farmers In such cases institute can generate the revenue by charging appropriate
charges
6105 Implementation Structure
The project of establishing the food technology institute at Indore is proposed to be completed within 35 years
(by June 2017) However the time required for completion of project depends on the inter-departmental
procedures of government and various approvals The tentative implementation plan is as follows
Sr No
Tasks To be
Completed by
1 Seeking approval from various state government authorities committees February 2014
2 Submission of proposal and seeking approval from ICAR and concerned authorities May 2014
3 Appointment of consultant for preparation of DPR June 2014
4 Completion of DPR December 2014
5 Land allotment for institute January 2015
6 Appointment of contractor for construction of institute March 2015
7 Appointment of contractor for erection and commissioning of pilot plant and other laboratories
October 2016
8 Erection and commissioning of building and all other facilities December 2016
9 Appointment of teaching and non-teaching staff December 2016
10 Erection of pilot plant and commissioning of all equipments March 2017
11 Induction of first batch of B Tech (Food Tech) course June 2017
Total time required till induction of first batch start of institute 42 months
6106 Risk
The proposed project is at the conceptual stage and the detailed study (DPR) is required for financial
closure There may be escalation in the cost of project due to delay in finalizing this concept
Ability of the state to provideallocate matching funds and co-ordinate the efforts of multiple agencies
The regulations pertaining to this project which are not in control of state government can change in course of the project and it can have a varied range of impact
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 154
Brief Project Profiles
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Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 155
This document has been prepared solely for Department of Horticulture and Farm Forestry Govt of Madhya Pradesh being the express addressee to this document PwC does not accept or assume any liability responsibility or duty of care for any use of or reliance on this document by anyone other than (i) Department of Horticulture and Farm Forestry Govt of Madhya Pradesh to the extent agreed in the relevant contract for the matter to which this document relates (if any) or (ii) as expressly agreed by PwC at its sole discretion in writing in advance
This publication (and any extract from it) may not be copied paraphrased reproduced or distributed in any manner or form whether by photocopying electronically by internet within another document or otherwise without the prior written permission of PwC Further any quotation citation or attribution of this publication or any extract from it is strictly prohibited without PwCrsquos prior written permission
copy 2014 PricewaterhouseCoopers Private Limited All rights reserved In this document ldquoPwCrdquo refers to PricewaterhouseCoopers Private Limited (a limited liability company in India) which is a member firm of PricewaterhouseCoopers International Limited each member firm of which is a separate legal entity
Table of Contents
673 Implementation Structure 133
674 Cost Estimates 134
675 Project Benefits 135
676 Indicative Project Profile for a Model APMC 135
68 Formation of commercial poultry development societies co-operatives 141
681 Context 141
682 Project 141
683 Cost Estimates 144
684 Project Benefits Annual Revenue Streams and Sources 145
685 Implementation Structure 145
686 Risk 146
69 Strengthening of FPOs by facilitating the formation market linkages and capacity building 147
691 Context 147
692 Project 147
693 Cost Estimates 148
694 Project Benefits Annual Revenue Streams and Sources 150
695 Implementation Structure 150
696 Risk 150
610 Establishment of Food Technology institute at Indore 151
6101 Context 151
6102 Project 151
6103 Cost Estimates 153
6104 Annual Revenue Streams and Sources 154
6105 Implementation Structure 154
6106 Risk 154
Table of Contents
Executive Summary
Executive Summary
The progress of agriculture sector in Madhya Pradesh in last couple of years has been impressive where growth
rate was about 18 and contribution of agriculture sector was about 198 in the state economy The state is
fourth largest producer of agricultural produce in India Madhya Pradesh is among the leading producers of
oilseeds pulses spices and horticultural produce In addition the state is rich in livestock resources The agro-
climatic attributes and variety of soils for agriculture production in the state makes it a potential agricultural
production hub of the country This diverse basket of agricultural raw material base and agro-climatic
attributes provides the requisite platform for the state to leverage upon for development of a vibrant food
processing industry
The food processing sector can become important link between two main sectors of the state economy
agriculture and industry This sector can address the major challenges in agriculture such as post-harvest
losses lack of marketing options amp low income of farmers along with providing employment opportunities to
rural population With a view to leverage this potential to augur inclusive growth the Government of Madhya
Pradesh decided to develop a vision document for development of food processing sector in the state
The primary objective of promoting food processing sector is to achieve the overall inclusive growth through
Impetus to rural and thus to state economy
Better benefits to farmers through better demand and price to their produce
Creating linkages between farmers and different stakeholders of value chain
Attracting private sector investment in the state
In order to achieve these objectives and desired outcomes it is important to optimize the use of available
resources and thus necessitates answering the basic questions such as
What to process Focus Crops Commodities and Livestock
Produce
How much and when to be processed Year wise quantity of commodities produce to
be processed
Where to process Suitable Places for development of processing
facilities
While developing a vision or roadmap for development of food processing sector in the state and action plan
thereof the efforts were made to get the answers to these questions
Prioritization of crops commodities and livestock produce
The screening of the major commodities crops sub-sectors in the food processing sector was done based on
three major parameters viz
1 Importance to Economy (state)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 9
Executive Summary
2 Attractiveness of the CommodityCropSub-sector for Undertaking Development
3 Competitive Advantage offered by the CommodityCropSub-sector
For each of the above parameters key indicators were carefully identified which enabled objective screening of
the major cropssubsectors These parameters and indicators assisted in taking a holistic screening of the major
cropssubsectors for prioritizing focus in vision development for food processing in Madhya Pradesh It is
imperative that the development of the food processing sector will need active participation and partnership
between public and the private sector in sub-sectors of food processing having supply strength ease of
operations and consumer demand Therefore the screening parameters and associated indicators are taken into
account considering the perspective amp areas of importance for the public sector (such as importance to economy
indicators and potential for employment generation) and the private sector (such as attractiveness and
competitive advantage indicators) besides looking at consumer demandacceptance
The major crops sub-sectors selected for review and prioritization The overall ranking prioritization of
crops commodities sub-sectors based on above criteria are as follows
Major Commodities Crops Group Category Rank
Gram Pulses 1
Wheat Cereals 2
Milk Livestock Produce 3
Soyabean Oilseeds 4
Rice Cereals 5
Orange Fruits 6
Onion Vegetables
7
Tomato 8
Garlic Spices 9
Green Peas Vegetables 10
Papaya Fruits 11
Poultry Meat Livestock Produce 12
Banana Fruits 13
Potato Vegetables
14
Mustard 15
Meat other than Poultry Livestock Produce 16
Pigeon Pea (Tur) Pulses 17
Maize Cereals 18
Chillies Spices
19
Coriander 20
Guava Fruits
21
Mango 22
Eggs Livestock Produce 23
Sorghum Cereals 24
Lentil (Masoor) Pulses 25
Groundnut Oilseeds 26
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 10
--
-
-
Executive Summary
Future processing requirement
The processing requirement by 2023-24 across commodities or livestock produce depends on
Increase in Production Level
Increase in Consumption Level (both Processed and Unprocessed)
Current Processing Capacity
In order to calculate future processing requirement the growth in production and per capita consumption
during last decade (from 2009-10 to 2011-12) was considered The cumulative current amp future (2023-24)
processing capacity requirement in Madhya Pradesh are as follows
Sr No
Group Sub
Sector
Commodity Produce
Current Processing
Capacity (2011 12) (MT)
Estimated Processing Capacity
Requirement by 2023 24 (MT)
Min Processing Capacity Addition
Required by 2023 24 over Current
Capacity (MT)
1
Cereals
Rice 410340 777972 367632
2 Wheat 3304922 4456812 1151890
3 Maize 46400 -- - -- -
4 Sorghum -- - -- - -- -
5
Oilseeds
Soyabean 8504654 880753 -- -
6 Mustard 310800 462037 151237
7 Groundnut -- - 5001 5001
8
Livestock Produce
Milk 968543 1127365 158821
9 Eggs (Nos) -- - -- - -- -
10 Poultry Meat -- - -- - -- -
11 Other Meat -- - -- - -- -
12 Fish -- - -- - -- -
13
Pulses
Gram 389638 451144 61506
14 Pigeon Pea (Tur)
30559 317316 286757
15 Lentil (Masoor) 20091 41170 21079
16
Fruits
Mango 7858 28565 20707
17 Guava 1045 7206 6161
18 Orange 39 7206 7167
19 Papaya 68 68 -- -
20 Banana 182 182 -- -
21
Vegetables
Green Peas 2390 2390 -- -
22 Tomato 8002 42231 34229
23 Onion 6417 6417 -- -
24 Potato 27213 667560 640347
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 11
--
-
-
Executive Summary
Sr No
Group Sub
Sector
Commodity Produce
Current Processing
Capacity (2011 12) (MT)
Estimated Processing Capacity
Requirement by 2023 24 (MT)
Min Processing Capacity Addition
Required by 2023 24 over Current
Capacity (MT)
25 Chillies 1069 1069 -- -
26 Spices Garlic 6417 6417 -- -
27 Coriander 3208 3208 -- -
due to unavailability of processed consumption data as present processing capacity is more than consumption in 2023-24
Gap analysis of the current issues existing across agriculture value chain
The gap analysis and identification of current issues in food processing sector was done by both primary survey
and secondary research methods The primary survey involved consultation with stakeholders and secondary
survey involved comparing and benchmarking in certain area such as policies taxation and other initiatives
across leading states of the country
Based on diagnostic report the identified gaps are categorized into following heads
Policy and Regulatory
Infrastructure
Services
The issues and concerns raised by relevant stakeholders were categorized under above mentioned heads Most
of them were policy and regulation related issues followed by infrastructure and marketing of agriculture
produce The prevalent issues across agriculture value chain in the state and possible solutions thereof are as
follows
Sr No
Area of Intervention
Interventions Required
Suggestions
1 Policy and Regulatory
Marketing Reforms
Increasing Farmer-Market Linkages
Increasing Processing Activity
Rationalized Taxation
Industrial Policy Changes
Improving Investment Facilitation Governance
Rationalize market fee rates at par with competing states atleast for some commodities such as soyabean wheat rice (detailed study is required)
Abolish levy of market fee on direct marketing of produce to promote farmer-processor linkages
Abolish levy of market fee on contract farming transactions to promote farmer-processor linkages
Abolish levy of market fee on export of commodities (especially wheat rice gram)
Promote establishment of consumer-farmer markets for direct marketing of perishables (fruit and vegetables)
Prepare model contract farming agreements which would become guidelines for farmers and contractor to operate smoothly
Empower farmer producer organizations by promoting formation financial assistance and capacity building to strengthen farmer to market linkages without any third party intervention
Promote formation of poultry development societies co-operatives
Rationalize entry tax rates for some of the categories eg soya based processed products pulses and pulses products wheat products processed products from rice processed products from fruits and vegetables milk
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 12
Executive Summary
Sr No
Area of Intervention
Interventions Required
Suggestions
products spices
Categorize some of the processed food products in VAT schedules in order to make favourable taxation environment for food industry eg fruit and vegetable products spices milk products value added products from soyabean (other than oil and DOC) wheat based tertiary processed products
Exclude soyabean from biodiversity act
Exclude slaughterhouses and meat based processing industries from ineligible industry list of Industrial Promotion Policy
Promote Public-Private Partnership (PPP) mode in following o Fruit and Vegetable Processing o Commercial Poultry Development o Modern Slaughterhouses
Establish strict timelines and actions regarding usage of land allotted for industries
Develop single window clearance system for status tracking and monitoring mechanisms to measure progress with defined accountability and time bound service eg Maha eBiz an online single window application scrutiny and approval portal of Maharashtra Industrial Development Corporation Single window Clearance of Gujarat industrial development Corporation (GIDC)
Reduce simplify and digitize the procedures to bring in greater speed and responsiveness in application scrutiny and approval to set-up an industry in the state
2 Infrastructure
Development of enabling infrastructur e to increase processing activities
Undertake regulated market infrastructure upgradation project where basic infrastructure grading sorting and other facilities would be created andor upgraded
Promote Public-Private Partnership (PPP) in agricultural markets with respect to financing construction operation and management
Undertake development of cluster based processing of specific produce o Gram and other pulses o Wheat o Paddy Rice
Promote establishment of research and development and quality and testing laboratories
Develop feeder roads in rural areas connecting it to major mandi locations
3 Services
Marketing Support
Extension Services
Skill Development
Promote the branding of commodities or produce with high competitive advantage such as wheat basmati rice gram (dollar chana) orange guava aonla pea and garlic eg brands developed by Ministry of Agriculture Govt of Malaysia such as Malaysiarsquos Best Malaysian Farm Accreditation Scheme (SALM) Malaysian Organic Scheme (SOM) etc
Promote Public-Private Partnership (PPP) in extension services
Establish institute imparting education and research in food technology
Introduce skill development courses
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 13
Executive Summary
The clarity on what to process (prioritization of crops) how much amp when to be processed (future processing
requirement) along with the possible solutions for the current issues concerns across value chain formed a
basis to set the future processing targets and vision for the next 10 years
Vision Statement
To become favourable and leading food processing destination in the country and to increase agri-
business activity in the state by increasing the level of processing of
cereals and pulses from 20 to 25
horticultural produce (fruits vegetables and spices) from 07 to 2 and
livestock produce from 12 to 24
by 2024
Mission Statement
Tap production strength and locational advantage with an entrepreneurial touch for better and sustainable
agricultural production and processing
Focus Areas
To accomplish the vision and the mission of the food processing sector in the State highest priority is given to
farmers and processors and entire strategy is based on lsquofarmers and processorsrsquo
State government is determined to continuously strive hard to transform the existing food processing
environment into a vibrant food processing environment It would concentrate on the following key areas
Promote processing cluster formation to improve farmer income and processing capacity in the state
Promote private sector participation through development of processing facilities in PPP mode
Promote and assist formation of cooperatives and societies to increase aggregation of produce and
farmer income thereof
Promote development up-gradation of marketing infrastructure to assist in better price realization to
farmers and ensuring better raw material availability to processors
Address skill gaps through establishing education institutes imparting education and research and
enhance human resource befitting global competition
Key Proposed Projects to achieve the lsquoVision 2024rsquo
Based on focus areas and crops and project prioritization model key projects were short-listed for the
development of food processing sector in the state While short-listing them the conscious effort was made to
identify key areas functions components of value chain which needs to be developed that would have
maximum impact on the respective value chain sub-sector and ultimately food processing as a whole
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 14
Executive Summary
Accordingly the four themes which are most important to strengthen the sector as a whole in the state were
identified and ten key projects covering these themes were proposed These key projects are
1 Processing Capacity Enhancement
a Development of pulses processing cluster in Sagar district
b Development of wheat processing cluster in Sehore district
c Development of paddy processing cluster in Satna district
d Establishment of integrated fruit and vegetable processing facility at Ratlam on PPP model
e Establishment of vegetable dehydration facility at Neemuch on PPP model
f Establishment of modern slaughterhouses on PPP model
2 Marketing Infrastructure Development
a Development up-gradation of marketing facilities of the APMCrsquos
3 Farmer Linkages and Empowerment
a Formation of commercial poultry development societies co-operatives
b Strengthening of FPOs by facilitating the formation market linkages and capacity building
4 Human Resource Development
a Establishment of Food Technology institute at Indore
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 15
Executive Summary
This page is intentionally left blank
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 16
Introduction
1 Introduction
The food processing industry is a key driver to growth of the rural economies On one hand it facilitates in
increasing marketing options reducing post-harvest loss and increasing incomes at the farmer level while on
the other hand it has tremendous income and employment generation potential for the rural poor in general
and for women in particular Given this innate potential to auger inclusive growth the Government of Madhya
Pradesh is keenly focused on identifying opportunities strategies and critical actions that need to be taken to
accelerate investment in and growth of the food processing sector in the state
Madhya Pradesh is the fourth largest producer of agriculture produce in India The state ranks first in the
production of Soyabean Gram Oilseeds and Pulses It is one of the major producers of horticultural produce
such as Orange Onion Banana Potato and Tomato Madhya Pradesh is also among the leading producers of
spice crops such as Garlic Coriander and Chilies In addition the state has a wealth of livestock resources The
agro-climatic attributes and variety of soils for agriculture production in the state makes it a potential
agricultural production hub of the country This diverse basket of agricultural raw material base and agro-
climatic attributes provides the requisite platform for the state to leverage upon for the development of a
vibrant food processing sector
The agro-climatic attributes and variety of soils for agriculture production in the state makes it a potential
production hub This diverse basket of agricultural raw material base and agro-climatic attributes provides the
requisite platform for the state to leverage on for development of a vibrant food processing sector
In addition to the supply strengths Madhya Pradesh could become a preferred investment destination due to
its strategic central location availability of resources and infrastructure The USPrsquos of Madhya Pradesh are
Access to all major Indian states with logistical advantage
Separate waste land policy
Enough scope for enhancement of agricultural productivity by using hybrid seeds and modern farming
techniques
Given these strategic advantages the food processing sector is in its log phase of growth and development A
review of the current scenario of the sector in MP indicates that
Madhya Pradesh is among the leading producers of agricultural horticultural and livestock produce
Therefore it has abundant availability of raw material for processing
Level of processing is comparatively low due to lack of suitable infrastructure in terms of post-harvest
management storage warehousing and other physical infrastructure
The linkage between farmers and subsequent value chain actors such as processors retailers RampD
institutions is currently weak
However government initiatives to promote this sector have shown results over the last decade
The department is making conscious efforts to improve productivity and efficiency across the supply chain The
state government through different departments has various schemes aimed at improving efficiencies across
various supply chain actors with the objective of promoting the horticultural sector in specific and food
processing sector in general
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 17
Introduction
The State Government and the Horticulture Department is in the process of creating an environment for
sustainable development of the Food Processing Industry in the state Further they are open to new and
innovative ideas and are ready to pilot test these ideas for bringing about this change in a radical way
In this context the Department of Horticulture and Farm forestry has decided to prepare a vision document in
order to strategize the investment in food processing industry
Department has engaged PricewaterhouseCoopers Pvt Ltd (ldquoPwCrdquo) to provide consultancy services in the
preparation of ldquoVision document for Food Processing in Madhya Pradeshrdquo
The assignment involves a diagnostic review of the state in food processing sector and formulation of goals that
would translate into the vision for the development of food processing sector in Madhya Pradesh over the next
10 years It also includes designing a strategy and plan of action for the holistic development of food processing
sector
This vision document is the third and final deliverable of the assignment accorded to PwC It is based on
diagnostic review of food processing sector in the state where information was collected through intensive
primary surveys and stake holder consultation and supported by exhaustive desk research of various documents
available in the public domain and made available to PwC by the Department of Horticulture and Farm
Forestry
This report summarizes the strategy and action plan to develop food processing sector in the state with current
status future potential for processing across the sub-sectors along with their prioritization and prevalent issues
constraints faced by stakeholders and profiles of ten important projects which state government may
undertake to develop this sector
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 18
-
Situational Analysis
2 Situational Analysis
The food processing is a large sector which comprises of different sub0-sectors such as fruit and vegetables
cereals pulses oilseeds milk meat and poultry fish and consumer foods (including beverages) Therefore it
becomes important to study underlying factors across these sub-sectors Most of these factors across different
commodities or agricultural and livestock produce were studied during diagnostic review stage the emphasis
was given on projection of current scenario for future requirement
While doing so systematic analysis of important parameters was done and they were categorized in seven major
categories as shown below
Fruits Vegetables
amp Spices
Food Processing
Sector
Confectionary Pacakaged
Consumer Foods amp Beverages
Grains
Pulses amp Oilseeds
Dairy
Meat amp Poultry
Fish
bullDenotes supply side for the sector Production
bullDenotes demand side of the sector
Consumption
bullDenotes potential raw material availability and priority for Surplus Potential processing
bullDenotes current processing Current capacitry and level of processing Processing
bullDenotes requirement of processing to become self sufficient
Targets
In order to analyse current scenario of food processing sector following steps were followed which are
described in this section in detail
Demand Supply Scenario
Potential for Processing
Future Processing Requirement
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 19
Situational Analysis
21 Demand-Supply Scenario
It is important to consider the consumer preferences and the pattern of changes over the years while estimating
the potential for processing of a particular commodity The demand for a particular commodity is one of the
indicators of consumer preference and it depicts the possibility of growth of the activities such as production
and processing related to that particular commodity
Here the demand for a particular commodity is calculated by using recent consumption data compiled by
NSSO (National Sample Survey Organization) during 66th round in the year of 2009-10 The quantity wise per
capita consumption figures across the commodities are used The consumption of processed value added
products is converted into the equivalent basic constituent commodity in order to arrive at a raw material
consumption to facilitate the comparison with other parameters such as production which will further help to
estimate the potential Furthermore the consumption is categorized in the form of primary (or unprocessed)
secondary and tertiary processed products Table 1 depicts the consumption quantities of different
commodities
Table 1 Per capita consumption of different commodities in Madhya Pradesh
Commodity Category
Per capita consumption in the form of
Unprocessed Primary processed products
(Kgmonth)
Secondary processed products (Kgmonth)
Tertiary processed products (Kgmonth)
Rural Urban Rural Urban Rural Urban
Wheat 8068 7271 0256 0770
Rice 2130 1720 0045 0160
Maize 0599 0043
Sorghum 0274 0048
Soyabean 0091^ 0132^
Mustard 0155^ 0145^
Groundnut 0004^ 0033^
Gram 0045 0024 0130 0113 0108 0154
Pigeon Pea (Tur) 0344 0511
Lentil (Masoor) 0083 0079
Major Fruits 0830 1477 0005 0017
Major Vegetables 2983 3459 0009 0044
Major Spices 0189 0223
Milk 3999 4814 0079 0075
Eggs (Nosmonth) 0673 1333
Poultry Meat 0051 0074
Meat excluding poultry 0059 0095
Fish 0088 0043
Source NSSO 66th Round (2009-10) PwC Analysis
(includes Orange Guava Papaya Banana and Mango includes Peas Onion Potato and Tomato includes Garlic Coriander and
Chilli ^in the form of oil)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 20
Situational Analysis
Figure 1 Demand and Supply of major commodities in Madhya Pradesh (2011-12)
MT
15000000
12703200
12000000
71
833
78
37
478
55
894
68
2486
07 18
239
59
81
490
00
62
806
00
32
903
00
22
273
00
Wheat Milk Soyabean Gram Rice
9000000
6000000
3000000
0
Demand (MT) Supply (MT)
6549
02
11
680
68
5375
80
5953
07
3879
93
1326
24
7451
70
577
81
1842
99
19
574
91
18
166
84
13
791
74
13
495
88
12
874
00
8696
00
7981
00
6474
86
6089
00
0
500000
1000000
1500000
2000000
2500000
Mt
or
Th
ousands
Onion Potato Banana Tomato Maize Mustard Eggs Orange Sorghum
Demand (MT or Thousands) Supply (MT or Thousands)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 21
Situational Analysis
500000
452207 614
99
104
65
3401
66
1034
17
557
35
947
40
711
51
974
34
843
71
340
29
658
31
600
65
499
66
3446
00
3342
00
2749
04
2700
00
2553
04
2300
00
1750
71
935
70
820
00
754
04
250
00
120
00
0
100000
200000
300000
400000
MT
Demand (MT) Supply (MT)
Source Department of Agriculture and Cooperation Govt of India NSSO 66th Round PwC analysis
From above figures it is evident that the state is self-sufficient in terms of catering the demand for most of the
commodities categories However in case of Pigeon Pea (Tur) Poultry Meat and Meat other than poultry meat
the state is not self-sufficient to cater the demand for these commodities categories Therefore there is
potential for production of poultry meat (poultry raring) and meat other than poultry (slaughtering) more than
their processing as the consumption across these categories is mostly in the unprocessed form eg the live
wet market share of poultry meat and meat other than poultry is more than that of processed form Whereas in
case of Pigeon Pea (Tur) there is both production as well as processing potential as the whole consumption of
Pigeon Pea is in the form of splits (dal) which requires secondary processing The Table 2 shows the type of
potential (production processing or both) across all major commodities categories based on demand-supply
scenario only Whereas the detailed quantity wise processing potential across these commodities categories is
discussed in section 22
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 22
-
Situational Analysis
Table 2 Type of potential based on Demand-Supply scenario of commodities (2011-12)
Sr No
Group Commodity Type of Potential based on Demand Supply
scenario
1
Cereals
Rice Possibility of Processing Potential
2 Wheat Possibility of Processing Potential
3 Maize Possibility of Processing Potential
4 Sorghum Possibility of Processing Potential
5
Oilseeds
Soyabean Possibility of Processing Potential
6 Mustard Possibility of Processing Potential
7 Groundnut Possibility of Processing Potential
8
Livestock Produce
Milk Possibility of Processing Potential
9 Eggs Possibility of Processing Potential
10 Poultry Meat Production Potential (Poultry Raring)
11 Meat other than poultry Production Potential (Slaughtering)
12 Fish Possibility of Processing Potential
13
Pulses
Gram Possibility of Processing Potential
14 Pigeon Pea (Tur) Production amp Possibility of Processing Potential
15 Lentil (Masoor) Possibility of Processing Potential
16
Fruits
Mango Possibility of Processing Potential
17 Guava Possibility of Processing Potential
18 Orange Possibility of Processing Potential
19 Papaya Possibility of Processing Potential
20 Banana Possibility of Processing Potential
21
Vegetables
Green Peas Possibility of Processing Potential
22 Tomato Possibility of Processing Potential
23 Onion Possibility of Processing Potential
24 Potato Possibility of Processing Potential
25
Spices
Chillies Possibility of Processing Potential
26 Garlic Possibility of Processing Potential
27 Coriander Possibility of Processing Potential
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 23
Situational Analysis
22 Potential
221 Theoretical Processing Potential
The demand-supply scenario gave the broad picture of possibility of processing potential of each commodity
However it is merely the difference between production and consumption (surplus) of a commodity The
present processing capacity in the state is another major factor which uses this surplus and thus decides the
possibility of accommodating new processing units in the state
Moreover there are different factors such as processing requirement (100 in case of oilseeds and some of the
pulses) post-harvest losses trading business varieties available etc which decides the suitability and need of
raw material for processing Therefore it is important to consider these all factors while calculating the
theoretical processing potential of a commodity In other words it is important to estimate the potential
suitable raw material availability in the state and to decide on the achievable targets for future
So based on current production consumption harvest amp post-harvest losses and current processing capacity
in the state the potential raw material available for processing is calculated While doing so following
assumptions points were considered
1 The net minimum available production of commodities and livestock produce is calculated by deducting the harvest amp post-harvest losses1 from production figures In case the post-harvest losses figures which are available in the form of a range the upper limit is considered in order to get net minimum raw material availability for consumption
2 The demandconsumption for particular commodity and livestock products in Madhya Pradesh is calculated using available per capita consumption figures from recent NSSO reports The quantity of value added products consumed is converted into the equivalent basic constituent commodities and livestock produce
3 The present organized processing capacity is taken in the form of commodity and livestock produce equivalent to its original form These processing facilities are assumed to be working at 70 utilization Also it is assumed that Small Scale Industries (SSIs) contributes 40 of the total value addition and thus to processing capacity Due to unavailability of data present processing capacity in unorganized sector is not considered
4 In order to negate the effect of raw material going out and coming into the state it is assumed that the raw material available in the state is used by the local industry and the unmet demand of raw material by local industry is catered by raw material procured from the neighbouring or other states
5 It is assumed that the locally (within the state) produced value added products first cater to the demand within the state
6 It is assumed that the local demand for processed products should be first satisfied by local industry 7 The present gap of demand and supply of each commodity is used for calculating the theoretical
potential of raw material that can be converted into different products by processing 8 In order to compare the potential of processing and value addition the commodities and livestock
products are converted in the form of value using farm gate or mandi prices
The theoretical processing potential based on above rationale and assumptions is shown in Table 3
1 Devised by Central Institute of Post-Harvest Engineering amp Technology (CIPHET) in the report on ldquoESTIMATION OF HARVEST AND POST HARVEST LOSSES OF MAJOR CROPS AND LIVESTOCK PRODUCE IN INDIArdquo a comprehensive study instituted by ICAR undertaken by AICRP on PHT on national level and submitted to the Parliamentary Standing Committee on Agriculture (PSCA) in September 2010
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 24
-
Situational Analysis
Table 3 Estimated theoretical processing potential of different commodities in Madhya Pradesh (2011-12)
Sr No
Group Commodity Production
(MT or Nos)
Harvest amp Post
harvest Losses
(MT or Nos)
Net Available
Production
(MT or Nos)
Consumption
(MT or Nos)
Present Processing
Capacity
(MT or Nos)
Percentage of Processing Required
before Consumption
Production Potential
(MT or Nos)
Processing Potential
(MT or Nos)
1
Cereals
Rice 2227300 133638 2093662 1823959 410340 100 --- 1683322
2 Wheat 12703200 762192 11941008 7183378 3304922 --- --- 1799331
3 Maize 1287400 77244 1210156 387993 46400 --- --- 775763
4 Sorghum 608900 36534 572366 184299 0 --- --- 388067
5
Oilseeds
Soyabean 6280600 376836 5903764 447341 8504654 100 --- ---
6 Mustard 869600 52176 817424 331561 310800 100 --- 506624
7 Groundnut 344600 20676 323924 26164 0 100 --- 323924
8
Livestock Produce
Milk 8149000 65192 8083808 3860291 968543 --- --- 3324869
9 Eggs (Nos) 798100000 29529700 768570300 745170490 0 --- --- 23399810
10 Poultry Meat 12000 444 11556 49966 0 --- 38410 ---
11 Meat other than poultry 25000 575 24425 60065 0 --- 35640 ---
12 Fish 75404 5203 70201 65831 0 --- --- 4370
13
Pulses
Gram 3290300 200708 3089592 248607 389638 --- --- 2665806
14 Pigeon Pea (Tur) 334200 20386 313814 340166 30559 100 26352 283255
15 Lentil (Masoor) 230000 14030 215970 71151 20091 100 --- 195879
16
Fruits
Mango 175071 22237 152834 97434 7858 --- --- 57699
17 Guava 255304 45910 209394 94740 1045 --- --- 114767
18 Orange 647486 40771 606715 57781 39 --- --- 550053
19 Papaya 274904 20316 254588 103417 68 --- --- 151103
20 Banana 1379174 91018 1288156 537580 182 --- --- 750394
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 25
-
Situational Analysis
Sr No
Group Commodity Production
(MT or Nos)
Harvest amp Post
harvest Losses
(MT or Nos)
Net Available
Production
(MT or Nos)
Consumption
(MT or Nos)
Present Processing
Capacity
(MT or Nos)
Percentage of Processing Required
before Consumption
Production Potential
(MT or Nos)
Processing Potential
(MT or Nos)
21
Vegetables
Green Peas 452207 46601 405606 61499 2390 --- --- 341717
22 Tomato 1349588 167360 1182228 595307 8002 --- --- 586346
23 Onion 1957491 146725 1810766 654902 6417 --- --- 1149447
24 Potato 1816684 163475 1653209 1168068 27213 --- --- 623050
25
Spices
Chillies 93570 5561 88009 84371 1069 --- --- 2568
26 Garlic 270000 16085 253915 55735 6417 --- --- 191763
27 Coriander 82000 5983 76017 34029 3208 --- --- 38780
Source Department of Agriculture and Cooperation Govt of India Madhya Pradesh Agriculture Economic Survey Report 2013 CIPHET NSSO 66th Round Department of Commerce Industry amp Employment
Govt of Madhya Pradesh PwC analysis
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 26
Situational Analysis
222 Prioritization of Commodities Crops Sub-sector
2221 Need
The above Table 3 shows the potential quantity of raw material that can be converted into value added products
through processing It does not mean that higher the quantity higher is the potential of processing for that
particular commodity category The primary objective of promoting food processing sector is to achieve the
overall inclusive growth through
Impetus to rural and thus to state economy
Better benefits to farmers through better demand and price to their produce
Creating linkages between farmers and different stakeholders of value chain
Attracting private sector investment in the state
Therefore it becomes imperative to consider the overall potential of a commodity category (sub-sector of food
processing sector) on the basis criteria which is in line with above stated objectives The methodology for short
listing or prioritising the commodities crops sub-sectors is described below
2222 Screening Parameters and Indicators
The screening of the major commodities crops sub-sectors in the food processing sector was done based on
three major parameters viz
1 Importance to Economy (state)
2 Attractiveness of the CommodityCropSub-sector for Undertaking Development
3 Competitive Advantage offered by the CommodityCropSub-sector
For each of the above parameters key indicators were carefully identified which will enable objective screening
of the major cropssubsectors on the above criteria The screening parameters and the respective indicators for
each major cropssubsector are listed below
Screening Parameters Indicators
Importance to Economy (state)
1 Value of production as percentage of GSDP (Gross State Domestic Product)
2 Percentage contribution to dietary energy requirement
3 Estimated farmerindividual involved (primarily in the production side)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 27
-
Situational Analysis
Screening Parameters Indicators
Attractiveness of Commodity Crop Sub-
sector
4 Private sector involvement
Estimated number of LMIrsquos (Large amp Medium Industries) and SSIrsquos (Small Scale Industries)
Estimated number of people engaged
5 Estimated potential for processing (value addition) or production in value terms
6 Estimated potential for employment generation
Competitive Advantage
7 Percentage contribution to national production
8 Percentage growth in supply (last 5 years)
9 Percentage growth in consumption (decadal)
10 Percentage growth in consumer expenditure (decadal)
The above parameters and indicators will assist in taking a holistic screening of the major cropssubsectors for
prioritizing focus in vision development for food processing in Madhya Pradesh It is imperative that the
development of the food processing sector will need active participation and partnership between public and
the private sector in sectors having supply strength ease of operations and consumer demand Hence the
screening parameters and associated indicators take into account the perspective and areas of importance for
the public sector (such as importance to economy indicators and potential for employment generation) and the
private sector (such as attractiveness and competitive advantage indicators) besides looking at consumer
demandacceptance
2223 Major Crops Commodities Sub-sectors
The major crops sub-sectors selected for review and prioritization are as follows Please note that due
unavailability of data very low production base and low consumption the fish category is not considered for
prioritization and ranking process
Sr No Sub sectors Major Commodities Crops (For Review and
Prioritization)
1 Rice
2 Wheat
3 Cereals
Maize
4 Sorghum
5 Soyabean
6 Oilseeds Mustard
7 Groundnut
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 28
-
Situational Analysis
Sr No Sub sectors Major Commodities Crops (For Review and
Prioritization)
8
Livestock Produce
Milk
9 Eggs
10 Poultry Meat
11 Meat other than poultry
12
Pulses
Gram
13 Pigeon Pea (Tur)
14 Lentil (Masoor)
15
Fruits
Mango
16 Guava
17 Orange
18 Papaya
19 Banana
20
Vegetables
Green Peas
21 Tomato
22 Onion
23 Potato
24
Spices
Chillies
25 Garlic
26 Coriander
2224 Calculation of Score and Ranking Prioritization
The major cropssubsectors were screened and prioritized based on a weighted average score analysis The
process involved calculation of Score for the major cropssubsectors for each of the ten selected indicators The
score (X1 X2 X10) for each of the above ten indicators across the major cropssubsectors was individually
calculated based on primary and secondary sources of information Also each of the above indicators in the
three selected parameters is assigned a weight (5 10 15) for arriving at a Final Score (X1 weight) for the
major cropssubsectors The weights for each of the indicators were assigned based on industry validation
expert opinion stakeholder interactions and our understanding of the sector through primary and secondary
research and analysis The Score for the major cropssubsectors for each of the ten indicators was multiplied
with the respective weights of the indicators for arriving at the Final Score for a cropsubsector for an indicator
The sum of all Final Scores across the ten indicators will provide the Overall Score for a cropsubsector
At the end of the analysis each of the major cropssubsectors evaluated has received an Overall Score out of a
maximum score of 100 The crops subsectors were ranked based on the Overall Score received The higher the
rank for a cropsubsector better are its potential for improving the food processing sector in the state in the
short and medium term and hence the need to focus efforts towards its development in the Food Processing
Vision for Madhya Pradesh
A summary of the approach of calculation of Overall Score and Ranking score on the selected ten indicators for
the above major cropssubsectors is depicted in Figure 2 below
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 29
Situational Analysis
Figure 2 Approach for calculation of Overall Score and Ranking for prioritization
Source PwC Analysis
The results of the weighted average score analysis of the above major cropssubsectors based on the selection
parameters and associated indicators is shown in Table 4 Though this methodology gives soyabean a score of
4271 with 4th priority for processing it should be noted that as there is no potential (estimated) for further
processing of soyabean in the state the decision to prioritize the sector would be taken subjectively Also as
there is no current processing of egg poultry meat and meat excluding poultry their potential (estimated) is
considered as production potential (estimated) and therefore the values of dependent parameters such as
current private sector involvement employment potential (estimated) etc indicates the resultant of production
potential (estimated) than that of processing
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 30
- - - - - -
- -
Situational Analysis
Table 4 Comparison and prioritization of selected commodities sub-sectors of food processing in Madhya Pradesh
Parameter Weight Rice Wheat Maize Sorghum Soyabean Mustard Groundnut Milk Poultry (Eggs)
Poultry (Meat)
Meat Excluding
Poultry Gram
Pigeon Pea
Lentil
IMPORTANCE TO ECONOMY
Value of Production as Percentage of GSDP
10 21 94 066 038 82 110 048 100 016 008 018 40 063 038
Percentage Contribution to Dietary Energy Requirement
10 100 73 073 073 051 073 037 330 013 009 016 087 009 006
Estimated Farmer Involvement
10 29 86 152 069 100 138 038 079 088 237 154 537 094 109
ATTRACTIVENESS
Private Sector Involvement 10 29 49 048 00 100 13 00 27 14 20 44 67 066 043
Estimated Potential for Processing Production (value INR)
15 60 49 15 09 00 23 17 150 002 09 10 118 20 12
Estimated Potential for Employment Generation
10 28 05 48 24 00 04 02 29 001 07 02 100 013 10
COMPETITIVE ADVANTAGE
Percent Contribution to National Production
10 04 24 12 20 100 26 10 46 00 01 02 83 24 37
Percentage Growth in Supply (Over last 5 yrs)
10 25 39 08 01 09 23 36 13 14 10 14 33 32 02
Percentage Growth in Consumption (Decadal)
5 09 04 03 01 05 03 14 05 092 23 08 05 032 06
Percentage Growth in Consumer Expenditure (Decadal)
10 07 21 10 18 26 21 19 33 426 83 47 39 264 14
OVERALL WEIGHTED AVERAGE SCORE
100 2805 4438 1232 887 4271 1446 440 4424 912 1787 1445 5465 1240 880
RANKING OF SUB-SECTOR 5 2 18 24 4 15 26 3 23 12 16 1 17 25
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 31
Situational Analysis
Parameter Weight Mango Guava Orange Papaya Banana Green Peas
Tomato Onion Potato Chilli Garlic Coriander
IMPORTANCE TO ECONOMY
Value of Production as Percentage of GSDP
10 020 024 118 015 060 050 074 086 083 024 067 019
Percentage Contribution to Dietary Energy Requirement
10 005 007 020 007 044 024 006 013 058 003 009 003
Estimated Farmer Involvement 10 003 003 008 002 004 008 010 016 016 010 011 031
ATTRACTIVENESS
Private Sector Involvement 10 031 015 007 015 015 027 042 010 029 020 010 041
Estimated Potential for Processing Production (value INR)
15 02 04 37 03 12 14 12 18 10 002 18 03
Estimated Potential for Employment Generation
10 01 04 21 03 28 15 30 43 08 002 07 04
COMPETITIVE ADVANTAGE
Percent Contribution to National Production
10 02 20 40 120 09 23 14 22 09 143 43 299
Percentage Growth in Supply (Over last 5 yrs)
10 39 08 57 44 34 48 100 78 60 44 16 34
Percentage Growth in Consumption (Decadal)
5 06 06 50 37 09 16 07 05 01 08 16 05
Percentage Growth in Consumer Expenditure (Decadal)
10 42 57 46 99 53 75 43 49 44 46 100 32
OVERALL WEIGHTED AVERAGE SCORE
100 984 1041 2663 2023 1578 2029 2193 2279 1509 1176 2086 1164
RANKING OF SUB-SECTOR 22 21 6 11 13 10 8 7 14 19 9 20
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 32
Situational Analysis
The overall ranking prioritization of crops commodities sub-sectors is as follows
Major Commodities Crops Group Category Rank
Gram Pulses 27
Wheat Cereals 28
Milk Livestock Produce 29
Soyabean Oilseeds 30
Rice Cereals 31
Orange Fruits 32
Onion Vegetables
33
Tomato 34
Garlic Spices 35
Green Peas Vegetables 36
Papaya Fruits 37
Poultry Meat Livestock Produce 38
Banana Fruits 39
Potato Vegetables
40
Mustard 41
Meat other than Poultry Livestock Produce 42
Pigeon Pea (Tur) Pulses 43
Maize Cereals 44
Chillies Spices
45
Coriander 46
Guava Fruits
47
Mango 48
Eggs Livestock Produce 49
Sorghum Cereals 50
Lentil (Masoor) Pulses 51
Groundnut Oilseeds 52
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 33
Situational Analysis
23 Future processing requirement
231 Current level of processing
The present level of processing of a commodity or livestock produce is calculated by using following data
1 Capacity of present processing units ndash Converted into commodity or livestock produce equivalent
quantity
2 Production of a commodity or livestock produce
The level of processing is estimated by the formula
Commodity or Livestock Produce Equivalent Quantity
The Level of Processing () = -----------------------------------------------------------------------------
Production of Commodity or Livestock Produce
000
000
000
000
1189
391
114
238
150
059
033
053
449
041
001
002
001
000
874
914
1184
000
360
Fish
Meat (Non-Poultry)
Poultry Meat
Eggs
Milk
Coriander
Chillies
Garlic
Potato
Tomato
Onion
Green Peas
Mango
Guava
Banana
Papaya
Orange
Groundnut
Mustard
Soyabean
Lentil (Masoor)
Pigeon Pea (Tur)
Gram
Sorghum
Maize
Rice
Wheat
Cereals (Major)
224
Pulses (Major)
114
Oilseeds (Major)
1147
Fruits (Major)
03
Vegetables (Major)
08
Spices (Major)
24
Livestock Produce
0 2 4 6 8 10 12 14 34 114 134
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 34
Situational Analysis
As per above formula the level of processing across the commodities or livestock produce and their groups is
shown in Table 5 below
Table 5 Estimated level of processing of different commodities and livestock produce in Madhya Pradesh (2011-12)
Sr No
Category Commodity
Produce
Production
(MT or Nos)
Present Processing Capacity (at
70 utilization level)
Level of Processing
(Commodity)
Level of Processing (Category)
1
Cereals
Wheat 12703200 3304922 2602
2236 2 Rice Paddy 2227300 410340 1842
3 Maize 1287400 46400 360
4 Sorghum 608900 0 000
5
Pulses
Gram 3290300 389638 1184
1142 6 Pigeon Pea (Tur) 334200 30559 914
7 Lentil (Masoor) 230000 20091 874
8
Oilseeds
Soyabean 6280600 8504654 13541 11762
or 2560 (except
Soyabean)
9 Mustard 869600 310800 3574
10 Groundnut 344600 0 000
11
Fruits
Orange 647486 39 001
034
12 Papaya 274904 68 002
13 Banana 1379174 182 001
14 Guava 255304 1045 041
15 Mango 175071 7858 449
16
Vegetables
Green Peas 452207 2390 053
079 17 Onion 1957491 6417 033
18 Tomato 1349588 8002 059
19 Potato 1816684 27213 150
20
Spices
Garlic 270000 6417 238
24021 Chillies 93570 1069 114
22 Coriander 82000 3208 391
23
Livestock Produce
Milk 8149000 968543 1189 1189
24 Eggs (Nos) 798100000 0 000
000 25 Poultry Meat 12000 0 000
26 Meat other than poultry 25000 0 000
27 Fish 75404 0 000
Source Department of Agriculture and Cooperation Govt of India Madhya Pradesh Agriculture Economic Survey Report 2013
Department of Commerce Industry amp Employment Govt of Madhya Pradesh PwC analysis
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 35
Situational Analysis
From above table it can be inferred that the level of processing is highest in oilseeds category especially due to
huge soyabean crushing capacity whereas lowest in livestock produce category excluding milk It is also found
that the level of processing is negligible or low in fruits and vegetable category despite of huge production base
similar to that of spices category It suggests there is considerable potential for value addition across these
categories especially in fruits and vegetables The current potential across these commodities or produce is
described in detail in section 22
There are some commodities which require almost upto 100 processing before consumption such as paddy
pulses and oilseeds This minimum processing requirement falls under secondary processing viz milling
crushing and refining operations However it is found that the level of processing in these commodities
categories is comparatively low which suggests that the raw material may be sent outside the state for
processing and final product is imported in the state for domestic consumption Therefore there is potential and
urgent need to process these specific commodities categories within the state in order to become self-
sufficient to cater the local demand
232 Goals targets for future
The processing requirement by 2023-24 across commodities or livestock produce depends on
Increase in Production Level
Increase in Consumption Level (both Processed and Unprocessed)
Current Processing Capacity
In order to calculate future processing requirement we have considered the growth in production and per capita
consumption during last decade (from 2009-10 to 2011-12) While doing we have assumed following
The net minimum available production of commodities and livestock produce is calculated by deducting the harvest amp post-harvest losses2 from production figures In case the post-harvest losses figures which are available in the form of a range the upper limit is considered in order to get net minimum raw material availability for consumption
The demandconsumption for particular commodity and livestock products in Madhya Pradesh is calculated using available per capita consumption figures from recent NSSO reports
The quantity of value added products consumed is converted into the equivalent basic constituent commodities and livestock produce
The present organized processing capacity is taken in the form of commodity and livestock produce equivalent to its original form These processing facilities are assumed to be working at 70 utilization Also it is assumed that Small Scale Industries (SSIs) contributes 40 of the total value addition and thus to processing capacity Due to unavailability of data present processing capacity in unorganized sector is not considered
In order to negate the effect of raw material going out and coming into the state it is assumed that the raw material available in the state is used by the local industry and the unmet demand of raw material by local industry is catered by raw material procured from the neighbouring or other states
It is assumed that the locally (within the state) produced value added products first cater to the demand within the state
It is assumed that the local demand for processed products should be first satisfied by local industry
The present gap of demand and supply of each commodity is used for calculating the theoretical potential of raw material that can be converted into different products by processing
The projected production and per capita consumption across commodities or livestock produce is shown in
Table 6
2 Devised by Central Institute of Post-Harvest Engineering amp Technology (CIPHET) in the report on ldquoESTIMATION OF HARVEST AND POST HARVEST LOSSES OF MAJOR CROPS AND LIVESTOCK PRODUCE IN INDIArdquo a comprehensive study instituted by ICAR undertaken by AICRP on PHT on national level and submitted to the Parliamentary Standing Committee on Agriculture (PSCA) in September 2010
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 36
-
--
-
Situational Analysis
Table 6 Estimated theoretical processing capacity requirement across different commodities in Madhya Pradesh (2023-24)
Sr No
Group Commodity
Estimated Production
(MT or Nos)
Harvest amp Post
harvest Losses
(MT or Nos)
Net Available
Production
(MT or Nos)
Estimated Consumption
(MT or Nos)
Current Processing
Capacity (2011 12)
(MT or Nos)
Estimated Processing
Capacity Requirement by
2023 24
(MT or Nos)
Min Processing Capacity Addition
Required by 2023 24 over
Current Capacity
(MT or Nos)
28
Cereals
Rice 3096116 185767 2910349 777972 410340 777972 367632
29 Wheat 31242124 1874527 29367596 10016554 3304922 4456812 1151890
30 Maize 935069 56104 878965 182794 46400 -- - -- -
31 Sorghum 645754 38745 607009 128945 -- - -- - -- -
32
Oilseeds
Soyabean 11718007 703080 11014927 880753 8504654 880753 -- -
33 Mustard 1871116 112267 1758849 462037 310800 462037 151237
34 Groundnut 522493 31350 491144 5001 -- - 5001 5001
35
Livestock Produce
Milk 13704845 109639 13595206 6627713 968543 1127365 158821
36 Eggs (Nos) 838926231 31040271 807885961 1860759371 -- - -- - -- -
37 Poultry Meat 53481 1979 51503 249427 -- - -- - -- -
38 Meat other than poultry 133109 3062 130047 125362 -- - -- - -- -
39 Fish 104928 7240 97688 93291 -- - -- - -- -
40
Pulses
Gram 4785056 291888 4493168 469105 389638 451144 61506
41 Pigeon Pea (Tur) 472103 28798 443305 317316 30559 317316 286757
42 Lentil (Masoor) 218112 13305 204807 41170 20091 41170 21079
43
Fruits
Mango 596179 75724 520455 195245 7858 28565 20707
44 Guava 513754 92386 421368 167077 1045 7206 6161
45 Orange 2881844 181462 2700381 665249 39 7206 7167
46 Papaya 2846041 210331 2635710 833437 68 68 -- -
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 37
-
--
-
Situational Analysis
Sr No
Group Commodity
Estimated Production
(MT or Nos)
Harvest amp Post
harvest Losses
(MT or Nos)
Net Available
Production
(MT or Nos)
Estimated Consumption
(MT or Nos)
Current Processing
Capacity (2011 12)
(MT or Nos)
Estimated Processing
Capacity Requirement by
2023 24
(MT or Nos)
Min Processing Capacity Addition
Required by 2023 24 over
Current Capacity
(MT or Nos)
47 Banana 4026120 265703 3760417 1408227 182 182 -- -
48
Vegetables
Green Peas 8560527 882179 7678348 40783 2390 2390 -- -
49 Tomato 10680674 1324489 9356185 1138059 8002 42231 34229
50 Onion 16909131 1267432 15641699 1214403 6417 6417 -- -
51 Potato 8407304 756535 7650769 1807729 27213 667560 640347
52
Spices
Chillies 525868 31254 494614 188321 1069 1069 -- -
53 Garlic 1071598 63840 1007757 271562 6417 6417 -- -
54 Coriander 206502 15066 191436 74315 3208 3208 -- -
Source Department of Agriculture and Cooperation Govt of India Madhya Pradesh Agriculture Economic Survey Report 2013 CIPHET NSSO 66th Round Department of Commerce Industry amp Employment
Govt of Madhya Pradesh PwC analysis (due to unavailability of processed consumption data as present processing capacity is more than consumption in 2023-24)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 38
1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 9 1010 1111 1212 1313 1414 1515 1616 1717 1818 1919 2020 2121 2222 2323 2424 2525 2626 2727
5000
5500
6000
6500
Situational Analysis In
Th
ou
sa
nd
MT
or
La
kh
No
s
(fo
r E
gg
s) 8000
6000
4500
4000
3500
3000
2500
2000
1500
1000
500
0
Figure 3 Cumulative current and future (2023-24) processing capacity requirement and maximum processing potential in Madhya Pradesh
18000
14000
Wh
eat
Ric
e
Ma
ize
So
rgh
um
Gra
m
Pig
eon
Pea
(T
ur)
Le
nti
l (M
aso
or)
So
ya
be
an
Mu
sta
rd
Gro
un
dn
ut
Ora
ng
e
Pa
pa
ya
Ba
na
na
Gu
av
a
Ma
ng
o
Gre
en P
ea
s
On
ion
To
ma
to
Po
tato
Ga
rlic
Ch
illi
es
Co
ria
nd
er
Mil
k
Eg
gs
Po
ult
ry M
eat
Oth
er
Mea
t
Fis
h
Est Max Potential by 2023-24 Est Req Cap By 2023-24 Current Max Potential (2011-12) Current processing Capacity (2011-12)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 39
Situational Analysis
From this table it can be concluded that there is need to increase the processing of following categories
Absolute requirement of increased processing capacity
bullCereals bullPulses bullFruits and Vegetables bullMilk
bullSpices bullFish
Availability of raw material for processing but no requirement for increased processing
bullPoultry Meat bullEggs bullOther Meat
Absolute requirement of increased production
bullSoyabean
Commodity with excess processing capacity
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 40
Vision
3 Vision
Madhya Pradesh with the second largest geographical area in the country is one of the leading states in
Agriculture Of late it has acquired significant importance in the field of Horticulture and is now among the
leading States in terms production of Fruits (Mango Orange Guava) Vegetables and Spices The State is
looking to march ahead with renewed vigour to face complex challenges and to harness domestic and global
opportunities for the welfare of the farmers consumers and other stakeholders in the supply chain The efforts
would be to become a leading state in the country which is responsive vibrant and sensitive to the needs of its
stakeholders Food processing one of the most important value addition activity connects all the stakeholders
and can play a vital role in accomplishing these objectives Therefore State government has decided to give
impetus to the sector and prepare a vision for way forward
31 Vision Statement
To become favourable and leading food processing destination in the country and to increase agri-business
activity in the state by increasing the level of processing of
cereals and pulses from 20 to 25
horticultural produce (fruits vegetables and spices) from 07 to 2 and
livestock produce from 12 to 24
by 2024
32 Mission Statement
Tap production strength and locational advantage with an entrepreneurial touch for better and sustainable
agricultural production and processing
33 Focus areas
To accomplish the vision and the mission of the food processing sector in the State highest priority is given to
farmers and processors and entire strategy is based on lsquofarmers and processorsrsquo
State government is determined to continuously strive hard to transform the existing food processing
environment into a vibrant food processing environment It would concentrate on the following key areas
Promote processing cluster formation to improve farmer income and processing capacity in the state
Promote private sector participation through development of processing facilities in PPP mode
Promote and assist formation of cooperatives and societies to increase aggregation of produce and
farmer income thereof
Promote developmentupgradation of marketing infrastructure to assist in better price realization to
farmers and ensuring better raw material availability to processors
Address skill gaps through establishing education institutes imparting education and research and
enhance human resource befitting global competition
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 41
Vision
This page is intentionally left blank
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 42
Strategy and Plan of Action
4 Strategy and Plan of Action
Madhya Pradesh could be a leading destination for food processors and can act as a processing hub owing to
several strategic reasons along with statersquos production strength which has been described in the previous
sections
Currently state government is eying at this opportunity and is trying to extend support to interested players in
every possible way through investment promotion assistance tax exemptions agricultural reforms interest
subsidies concessions on land development of support infrastructure etc However the growth rate of food
processing activity in state is still not reflecting the efforts put in by the government Reasons could be several
and these need to be identified and addressed in a manner to induce confidence in the investors and bring out
desired results
41 Gap analysis of current issues
The gap analysis and identification of current issues in food processing sector was done by both primary survey
and secondary research methods The primary survey involved consultation with stakeholders and secondary
survey involved comparing and benchmarking in certain area such as policies taxation and other initiatives
across leading states of the country
Based on diagnostic report the identified gaps are categorized into following heads
Policy and Regulatory
Infrastructure
Services
The issues and concerns raised by relevant stakeholders were categorized under above mentioned heads Most
of them were policy and regulation related issues followed by infrastructure and marketing of agriculture
produce
The indicative agriculture value chain and the prevalent issues across it are shown in Figure 4 and Figure 5
respectively
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 43
--
-
Strategy and Plan of Action
Figure 4 Indicative agriculture value chain
Farmers Government
bullSeeds bullAgrochemicals bullFertilizers bullExtension Services
Farmers Co operatives FPOs
Pvt Players Government
bullCrop Cultivation bullAnimal Husbandry bullAllied Activities bullRampD
Farmers Traders Co operatives
FPOs Pvt Players Government
bullMarkets (Mandis) bullWarehouses bullCold Storages
Traders Processors Co operatives FPOs
bullCleaning bullSorting amp Grading bullMinimal Processing bullPackaging
Va
lue
Ch
ain
Ac
tor
s
an
d E
lem
en
ts Processors
bullValue Addition bullPackaging
Carrying amp Forwarding Agents
Wholesalers Retailers
bullDistribution Centres bullModern Wholesale Stores
bullRetail Shops
Input Production Aggregation amp
Storage
Primary amp Secondary Processing
Tertiary Processing
Marketing
bullSeed Farms bullNurseries bullAgrochemical Units bullFertilizer Units bullExtension Services
bullContract Corporate Farming
bullDairy Farming bullPoultry Farming bullFisheries bullRampD
bullMarket Infrastructure
bullSilos bullWarehouses bullCold Storages Cold Chain
bullCommodity Trading
bullRipening Chambers bullPackhouses bullCleaning Sorting amp Grading Units
bullCryo Preservasion bullMilling Units bullChilling Plants bullSlaughterhouses bullPackaging Units
bullProcessing Units bullPackaging Units
bullModern Wholesale Stores
bullRetail Shops bullHyper Markets bullSuper Markets bullFood Chains
Bu
sin
es
se
s
Ag
ri
Va
lue
Ch
ain
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 44
-
Strategy and Plan of Action
Figure 5 Prevalence of issues across agri value chain in Madhya Pradesh
Ag
ri
Va
lue
Ch
ain
Ac
tor
sP
oli
cy
Is
su
es
Farmers Cold Store Operators
Warehouse Operators
Processors
FPOs Co operatives Processors
Retailers amp Wholesalers
Traders
Commission Agents
Production Aggregation amp
Storage Primary amp Secondary
Processing Tertiary Processing Marketing
Formal contract farming arrangements
Status issues (industrial or agricultural activity)
Interest subsidy on capital investment
Status issues (industrial or agricultural activity)
Taxation High interest rates on loan
Capital subsidy issues
Income tax for FPOs
Restriction on linkages
Industrial Policy
Mandi fee Entry tax amp VAT
VAT schedules
Biodiversity tax
Awareness Utilization and
Status tracking of applications
and subsidies
APMC act
Coordination amongst
Mandis
Mandi fee Entry tax
Lack of incentives for quality
produce
Upper cap for tax free trading
of wheat
Infr
as
tru
ctu
re
Iss
ue
s
Se
rv
ice
Iss
ue
s
Roads
Mandi infrastructure
Soil testing laboratories
Lack of sorting grading facilities
Roads
Electricity outages
Roads Land availability
Infrastructure in Food Parks
Cold chain availability
Rake availability
Lack of technical institutes
Lack of Quality control amp RampD labs
Roads
Mandi infrastructure
Lack of trade centres
Inadequate seed supply
Lack of marketing promotion of agriculture produce
Lack of marketing promotion of agriculture produce
Lack of time bound service
Access to credit
Lack of marketing promotion of agriculture produce
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 45
Strategy and Plan of Action
411 Policy and Regulatory Issues
4111 Partial reforms in APMC Act
Marketing of agricultural produce is one of the important aspects of agriculture value chain Efficient marketing
system with farmer focussed regulations can promote both agriculture production and processing With a view
to create efficient marketing system Model APMC Act was prepared which talks about agriculture marketing
reforms Madhya Pradesh is one of the states who has shown interest and done some of the reforms over the
years which have resulted in strengthening of marketing system
However during primary survey stakeholders raised many of the concerns which pointed out the need for some
more reforms The issues raised were
1) Direct marketing of produce is allowed however mandi fee is not exempted
Though the direct marketing of produce is allowed as per amendment in the law the levy of mandi fees
in case of direct marketing is not exempted (except FampV) According to stakeholders it is a partial
reform and thus has not translated into intended results of promoting linkages between farmers and
buyers without any third party intervention
2) Lack of other alternative platforms
State has taken some market reform initiatives such as direct farm gate purchase etc but processors
and other stakeholders are looking for other platforms such as private market yards consumer-farmer
markets etc whose development is currently restricted due to partial reforms
3) No exemption in mandi fee for contract farming
Though contract farming is allowed in the state the mandi fees is levied on such transactions It
restricts development of farmer-processor linkages
4) Lack of model contract farming agreements
There are some instances where the enforcement of contract becomes difficult due to lack of clarity in
the contracts Therefore stakeholders demanded that government should develop model contract
farming agreements that can act as a guideline and could bring transparency in operations
5) Need for rationalization simplification in the levy of mandi fee
The mandi fee is collected along with Nirashrit Shulk of 02 Stakeholders demanded the
rationalization or simplification of mandi fees
4112 Industrial Promotion Policy and Agribusiness amp Food Processing Policy
Number of stakeholders raised concerns about some of the clauses of Industrial Promotion Policy 2010
(amended in 2012) and Agribusiness amp Food Processing Policy 2012 The specific clauses are as follows
Soyabean processing units who manufactures oil and DOC (and whose turnover from other value added
products is less than 25 ot total turnover) are not eligible for mandi fee exemption if they procure raw
material from outside the state During primary survey it is found that existing soyabean crushing
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 46
Strategy and Plan of Action
andor oil refining capacity is underutilized because of low availability of raw material In such scenario
it becomes necessary to procure from outside the state and run the units in order to remain
competitive It exerts pressure on such existing soyabean processor where they have to pay mandi fee
for procuring soybean from other states
Modern Rice Mills having fixed capital less than Rs 10 Crores are not eligible to get mandi fee
exemption
Slaughterhouses and meat based industries are not eligible for facilities andor incentives under
industrial promotion policy
Industrial Investment Promotion Assistance Scheme is available for MSMEs with investment more
than Rs 1 Crore (but less than Rs 10 Crore) only where they are eligible for assistance of 50 for 5
years
4113 Industry status to co-operatives cold stores and producer organisations dealing with agri and agri allied produce
Dairy amp poultry co-operatives cold stores handling agricultural produce and Farmer Producer Organisations
(FPOs) majorly dealing with food grains are classified as industry Since they deal with agri and agri allied
products stakeholders demanded to be classified as organisations of agri and allied sector As they are classified
as an industrial organisation they are not entitled for incentives availed by agri and allied sector organisations
such as exemption on income tax subsidies on power soft loans etc
On the other hand though poultry cooperatives are classified as industry they are facing difficulties in land
usage conversion required for establishing poultry farms which is a smoother task for an industrial set up
FPOs are exposed to income tax on its profits despite of being an organisation bringing together farmers and
run by farmers FPOs have to pay mandi tax while selling the produce in mandi similar to individual farmers
and on the other hand they have to pay more than what individual farmers pay for storing their produce in
government warehouses owing to its industry status With the defined objective of FPOs it is expected that they
will get support from state government However neither they get funding at subsidised rates for their working
capital requirement nor are they entitled for subsidised farm inputs to distribute to its member farmers like
farmer cooperatives and societies do
Cold stores though extend the shelf life of perishable agricultural produce and assist farmers in realising better
returns from their crops still they are not entitled for subsidised power tariffs This increases the cost of storage
for farmers and reduces the potential income they can derive from storing their produce and resulting in
reduced affinity to store and feasibility of cold store operations
However recently central government has taken few steps to support cooperatives and FPOs According to the
2013 union budget co-operatives have been exempted from payment of taxes Similarly cold stores handling
agri related produce and FPOs dealing with agricultural produce are expecting the same treatment Union
budget has provisions on FPOs as well such as equity grants to registered FPOs upto a maximum of Rs 10 lakh
per FPO to enable them to leverage working capital from financial institutions FPOs of the state are expecting
support from state government to avail such schemes
4114 Need to reconsider Value Added Tax (VAT) rate
Stakeholders raised concern about value added tax levied in the state they feel it is comparatively higher than
that of other states in some of the categories such as fruit and vegetable products spices milk products value
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Strategy and Plan of Action
added products from soyabean (other than oil) wheat based tertiary processed products The detail list and
comparison of VAT across different commodities and their products is given in Table 7
4115 Need for re-organisation of VAT schedules
VAT schedule of state government identifies commodities and finished products and on its discretion categorise
them into different VAT rate categories All those products which doesnrsquot comes under any of the identified
categories are clubbed under others category which attract full VAT rate of 13 Moreover the basic VAT rate
is 5 which is 1 more than that levied by neighbouring andor competing states
In the state VAT schedule products such as soya milk soya milk powder tofu soy lecithin soya nuggets soy
grit DOC etc falls under others category These products are derivatives of tertiary processing of soybean and
are capable of fetching high value in domestic as well as international markets MP being one of the major
producers of soybean should take advantage of its raw material availability and promote high end processing of
soy in state itself by identifying these products under appropriate category Same is the case with gram based
products wheat based products frozen livestock products and frozen fruits amp vegetable products Such
relaxation in VAT would not only promote the manufacturing of such products but also earn revenues for the
state by addressing domestic as well as international food amp pharmaceutical markets The detail list and
comparison of VAT across different commodities and their products is given in Table 7
4116 Need to reconsider Entry Tax rate
The stakeholders across the value chain have raised the concern that entry tax on raw materials as well as the
finished products made from them increases the financial burden on their businesses They demanded to
reconsider rationalize the levy of entry tax on some categories such as cereals pulses fruit and vegetable
products and spices They also raised a point that the amount of entry tax is more in Madhya Pradesh compared
to other states and especially Chhattisgarh which is formed from Madhya Pradesh The detail list and
comparison of entry tax across different commodities and its products is given in Table 8
4117 Need to reconsider Biodiversity Tax rate
Organizations using bio-resources (such as plants animals and micro-organisms or parts thereof their genetic
material and by products) from the State for commercial purpose (such as drugs industrial enzymes food
products flavors fragrance colors extracts etc) has to share their benefit for biodiversity conservation in the
state by depositing 2 of turnover in the biodiversity fund with retrospective effect and this sharing is
categorized as bio diversity tax
Soya processors have raised following concerns
The proposed tax exerts pressure on profitability and feasibility of the industry
Moreover it is applicable with retrospective effect
No such tax in other soyabean producing states such as Maharashtra and Rajasthan
Processors affected by this act are demanding its abolishment especially Soybean processors as biodiversity tax
liability is making them uncompetitive
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Strategy and Plan of Action
4118 Upper cap for tax free trading of wheat
State government has imposed an upper cap of INR 5 crores for tax free trading of wheat and if trading is done
beyond the given limit it attracts 4 VAT This was instituted with an objective to avoid monopoly in wheat
trading by large volume players However this has affected the large volume traders and processors as the
ceiling is much lesser than the average volume of trade they usually do on an annual basis In Madhya Pradesh
some of the high value varieties of wheat such as Sharbati are also traded whose price is more than other
common varieties It should also be noted that the MSP of wheat is constantly changing in last couple of years
where it has seen upward trend In such scenario the additional tax limits the quantity in wheat trading
Moreover this tax arrangement has also promoted manipulations where traders are applying for multiple
licenses under different names to evade tax liability
State government is expected to review the upper cap given the importance of wheat trade in the economic
activities of state Also continuous revision of the upper cap is expected as the value of the commodity (MSP) is
rising every year and this in turn reduces the tax free volume trade A better move could be to impose the upper
cap based on the volume of wheat instead of its value
4119 Low awareness about policies
State government has framed favourable policies for improving the processing scenario in the state many
schemes aids and subsidies are offered to stakeholders and different level of value chain Irony is in quite a
sizable number of cases where intended beneficiaries failed to avail these benefits due to unawareness of the
policies or clarity on the conditionality of the policy or scheme It has been suggested that with an objective of
providing single window system to the stakeholders state government should come up with an online portal
with facilities like details of all policies and schemes method of application assistance in application and
application tracking system It has also been voiced that schemes in place should be rephrased or reframed to
eliminate practical ambiguities which stakeholders are facing while availing them
41110 Lack of intercommunication among departments
Many of the subsidies given by one department are not communicated to others and thus it leads to delay in the
disbursement of subsidies There is a need of coordination among different departments of the state
government to perform smoothly which can be achieved by a dedicated online portal as discussed in earlier
sections
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Table 7 Comparison of VAT on agricultural commodities and products across major states
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
CEREALS
1 Rice Paddy
Whole Broken 0 0 0 4 4 --- 14 0 5
Paddy Rice and its flour sold by dealer with turnover less than Rs 100 Cr per year
--- --- --- --- --- 0 --- --- ---Such impetus required for SSIs in Paddy processing
Paddy Rice and its flour sold by dealer with turnover more than Rs 100 Cr per year
--- --- --- --- --- 1 --- --- ---
Husk 0 15 14 5 4 5 0 0 0
Bran 13 15 0 5 4 135 14 125 5 Need for categorization of paddy rice products by-products Comparatively higher tax due to no categorization Reducing the tax would help developing paddy processing industry
Flour 13 0 5 1375 125 --- 14 0 145
Puffed Rice (Poha) Parched Rice Lahaya Chiruma etc
0 15 0 5 0 0 0 0 0
2 Wheat
Whole Broken 0 0 0 4 4 --- 0 0 5
Bran 0 15 0 5 125 0 0 0 0
Flour including atta maida rawa and suji
0 0 0 4 0 --- 5 0 5
Vermicelli (Sewain) 0 0 14 1375 0 0 14 125 5
Wheat its flour including maida atta suji sold by dealer with turnover less
--- --- --- --- --- 0 --- --- ---
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Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
than Rs 100 Cr per year
Wheat its flour including maida atta suji sold by dealer with turnover more than Rs 100 Cr per year
--- --- --- --- --- 1 --- --- ---
Bread (Branded) 0 0 0 0 0 0 0 0 145
Bread (Unbranded) --- --- --- --- --- --- --- --- 0
MP govt can look into the option of categorizing and exempting unbranded bakery products so as to increase the value addition and provide impetus to micro and SSIs
Bread (Pizza) 0 0 5 0 4 5 0 5 145
Biscuits (Branded) 13 15 14 1375 125 135 14 125 145
Biscuits (Unbranded) 13 4 5 1375 125 135 14 125 145 Need for categorization of processed products of wheat Comparatively higher tax due to no categorization Reducing the tax would help to develop tertiary processing of wheat and thus would increase secondary processing (milling) activity
Toast (Unbranded) 13 15 5 1375 125 135 5 125 0
Rusk 13 15 14 1375 125 5 14 125 145
Yeast 5 15 5 5 4 135 14 125 5
Gel (cake improver) Bread improver Bakery mix Baking powder
13 15 14 1375 4 135 14 125 145
Comparatively higher tax Reducing it would facilitate the cheaper availability of industrial raw material ingredients for wheat based processing industry
Cakes and pastries Cookies and other bakery goods (Branded)
13 15 14 1375 125 135 14 125 145
Cakes and pastries Cookies and other bakery goods
13 15 5 1375 125 135 14 125 145 Need for categorization of processed products of wheat Comparatively higher tax due to no categorization
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Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
(Unbranded) Reducing the tax would help to develop tertiary processing of wheat and thus would increase secondary processing (milling) activity
3 Maize
Whole Broken 0 0 0 0 0 0 0 0 0
Bran 0 15 0 5 125 5 0 0 0
Germ gluten and oil 5 15 14 1375 4 5 5 125 145
Flour 13 4 0 1375 125 135 14 125 145 Need for categorization of maize products Comparatively higher tax due to no categorization Reducing the tax would help to develop processing of maize
Flakes 13 15 0 1375 125 135 14 125 145
Starch 5 4 5 5 4 5 5 5 5
4 Sorghum
Whole Broken 0 0 0 0 0 0 0 0 0
PULSES
5 All pulses including Gram Pigeon Pea (Tur) amp Lentil (Masoor)
Whole Pulses 0 0 0 4 1 --- 0 0 5
Split (Dal) Broken 13 0 0 1375 1 135 0 0 5
Need for categorization of secondary processed products of pulses ie dal Comparatively higher tax due to no categorization Reducing the tax would help to develop secondary processing of pulses (milling)
Flour Besan 0 0 0 1375 125 --- 5 0 145
Roasted Fried 0 15 5 5 0 0 5 5 5
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Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Farsan Namkeen (Branded)
13 4 5 1375 125 135 14 125 145
Need for categorization of Gram based products Comparatively higher tax due to no categorization Reducing the tax would help to develop tertiary processing of pulses (especially Gram) and thus would increase secondary processing (milling) activity
Moreover it would also create competitive advantage to process Gram in the state due to its huge production base
Farsan Namkeen (Unbranded)
13 0 5 1375 125 135 14 125 145
Papad 0 0 0 0 125 0 0 0 0
All Pulses their Flour including Besan sold by dealer with turnover less than Rs 100 Cr per year
--- --- --- --- --- 0 --- --- ---
All Pulses their Flour including Besan sold by dealer with turnover more than Rs 100 Cr per year
--- --- --- --- --- 1 --- --- ---
OILSEEDS
6 All Oilseeds including Soyabean Mustard amp Groundnut
Oilseeds (whole form) 5 4 5 4 4 5 5 5 5
Edible Oil 5 4 5 4 4 5 5 5 5
Hydrogenated Vegetable Oil 5 4 5 4 4 5 5 5 5
Oil Cake 5 4 5 4 4 5 5 5 5
De-oiled Cake (DOC) 0 4 1 0 0 0 5 0 5
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Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Edible Oil amp oil Cake manufactured by unit under Khadi and Village Industries Commission Act 1956 with turnover less than Rs 2000000
--- --- --- --- --- --- --- 0 ---
7 Soyabean
De-oiled Cake (DOC) 0 4 1 0 0 0 5 0 145
Soya Nuggests 13 15 14 1375 125 5 14 125 145
Need for categorization of soya based products It will result in reduction of tax and help increasing the processing of soyabean into other products than that of oil
Soya Products (such as Soya Milk Soya Milk Powder Tofu etc)
13 15 14 1375 125 135 14 125 145
Need for categorization of soya based products It will result in reduction of tax and help increasing the processing of soyabean into other products than that of oil
8 Mustard Oilcake 0 4 5 4 4 5 5 5 5
FRUITS
9 All Fruits including Orange Mango Guava Papaya and Banana
Fresh Unprocessed 0 0 0 0 0 0 0 0 0
Fruits in frozen form 13 15 14 1375 125 135 14 5 5
Need for categorization of fruits in frozen form It will result in reduction of tax and help increasing the value addition of fruits and help development of cold chain rather than only cold storages
Fruits in sealed container --- --- --- --- --- --- --- 5 --- No categorization for fruits (whether
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Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
processed or raw) sold in sealed container It would help to capture the sale of branded fruits
Fruit Products such as Jam Jelly Marmalade Pickle Preserves Paste Pulp etc whether or not in sealed container
5 4 5 5 4 5 5 5 5
Though the VAT (on value addition) is comparative to other states the entry tax of 1 (of total value) on processed fruit products makes the state unfavourable destination for investment
Fruit Beverages (non-alcoholic) and Pulp Juice Drinks Squashes Syrups Cordials etc whether or not in sealed container
5 4 5 5 4 5 5 5 5
Though the VAT (on value addition) is comparative to other states the entry tax of 2 (of total value) on non-alcoholic beverages made from fruits makes the state unfavourable destination for investment
VEGETABLES
10 All Vegetables including Onion Potato Tomato and Green Peas
Fresh Unprocessed 0 0 0 0 0 0 0 0 0
Vegetables in Frozen form 13 15 14 1375 125 135 14 5 5
Need for categorization of vegetables in frozen form It will result in reduction of tax and help increasing the value addition of vegetables and help development of cold chain rather than only cold storages
Vegetables in sealed containers
--- --- --- --- --- --- --- 5 ---
No categorization for vegetables (whether processed or raw) sold in sealed container It would help to capture the sale of branded vegetables
Processed Vegetable Products such as
5 4 5 5 4 5 5 5 5 Though the VAT (on value addition) is comparative to other states the
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Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
dehydrated chopped powdered canned pickled puree sauce ketch-up chips etc whether or not in sealed container
entry tax of 1 (of total value) on processed vegetable products makes the state unfavourable destination for investment
11 Raw Un-fried Potato Chips
5 15 14 1375 125 135 14 125 145
SPICES
12 Chilli (Dry)
Whole 5 0 0 0 4 0 5 0 5 Comparatively higher tax
Powdered 5 4 5 5 125 5 5 0 5
13 Garlic
Fresh Unprocessed Whole 0 0 0 0 0 0 0 0 0
Dehydrated 5 15 5 5 125 5 5 125 5
Need for categorization of garlic based products Though the VAT on garlic products is comparable to other states the entry tax increases the burden on this industry
Reducing the tax will help to increase value addition and reduce the losses
Powdered 5 4 5 5 125 5 5 125 5
14 Coriander
Whole 5 4 0 0 4 5 5 0 5 Comparatively higher tax Reducing it would help increasing the spices grinding industry
Separated 5 4 5 5 125 5 5 0 5
Powdered 5 4 5 5 125 5 5 0 5
LIVESTOCK PRODUCE
15 Milk
Liquid Form Fresh Milk 0 0 0 0 0 0 0 0 0
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Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Pasteurized Milk 0 0 0 0 0 0 0 0 0
Buttermilk 0 0 0 0 0 0 0 0 0
Separated Milk 0 0 0 0 0 0 0 0 0
Lassi 0 0 0 0 0 0 0 0 0
Curd (Unbranded) 0 0 0 0 0 0 0 0 0
Curd (Branded) 0 0 0 0 0 0 0 5 0
UHT Milk 5 15 0 5 4 5 5 5 5
Condensed Milk (Sweetened amp Unsweetened)
13 15 14 1375 125 135 14 5 145
Need for categorization of value added products of milk It will result in reduction of tax and help increasing the value addition of milk
Milk with any other ingredient (solid non-fat) amp branded
5 15 14 1375 125 135 14 5 145
Flavoured Milk 5 15 14 1375 4 135 5 125 145
Milk Powder 5 4 5 5 4 5 5 5 5
Khoa (Mawa) 5 15 5 5 4 0 14 125 145
Cheese 5 15 5 1375 4 135 14 125 145
Paneer 13 15 5 5 4 135 5 125 5
Need for categorization of value added products of milk It will result in reduction of tax and help increasing the value addition of milk
Cream 13 15 5 1375 4 135 5 125 145
Butter 13 15 5 1375 4 135 14 125 145
Ghee as industrial input 5 --- --- --- --- --- --- --- ---
Ghee (Packaged) 13 4 5 5 4 5 14 125 145
Shikhand Basundi Dudhpak
13 4 5 5 4 0 5 5 145
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Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Ice-cream Kulfi 13 15 14 1375 125 135 14 125 145
16 Eggs 0 0 0 0 0 0 0 0 0
17 Meat Poultry amp Fish
Unprocessed 0 0 0 0 0 0 0 0 0
Processed 5 4 5 5 4 135 5 5 145
Frozen 13 15 14 1375 4 135 14 5 5
Need for categorization of meat poultry amp fish in frozen form It will result in reduction of tax and help increasing the value addition as well as development of cold chain
Unprocessed in Sealed Container
--- --- --- --- --- --- --- 5 5
Source VAT schedules and rules of various states (2013) PwC Analysis
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Strategy and Plan of Action
Table 8 Comparison of Entry Tax on agricultural products across major states
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Nature of Levy of Entry Tax
On every category
Not applicable
On specific categories
No tax on any edible products
No tax on any edible products
On specific
categories
On every category
No tax Instead
LBT
No tax as per High
Court order
Base Rate of Entry tax for uncategorized products
1 --- --- --- --- --- 1 4 ---
CEREALS
1 Rice Paddy
Rice - Whole Broken 1 --- --- --- --- 4 20 0 ---
Need to abolish Entry tax atleast on paddy and rice in whole and broken form owing to huge potential for milling activity in the state
It will give impetus to secondary processing of paddy ie milling
Paddy - Whole 1 --- --- --- --- 4 30 0 ---
Husk 1 --- --- --- --- --- 0 0 ---
Bran 1 --- --- --- --- --- 2 2 ---
Flour 1 --- --- --- --- --- 1 0 ---
Puffed Rice (Poha) Parched Rice Lahaya Chiruma etc
1 --- --- --- --- --- 0 0 ---
2 Wheat
Whole Broken 1 --- --- --- --- 4 0 0 --- Need to abolish Entry tax on wheat in whole and broken form owing to huge potential for milling activity in the state
It will give impetus to secondary processing of wheat ie milling
Bran 1 --- --- --- --- --- 0 0 ---
Flour including atta maida rawa and suji
1 --- 2 --- --- --- 5 0 ---
Vermicelli (Sewain) 1 --- --- --- --- --- 1 --- --- MP govt can look into the option of categorizing and exempting atleast unbranded bakery products so as to increase the value addition and provide impetus to micro and SSIs
Bread (Branded) 0 --- --- --- --- --- 0 0 ---
Bread (Unbranded) 0 --- --- --- --- --- 0 0 ---
Bread (Pizza) 0 --- --- --- --- --- 0 35 ---
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Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Biscuits (Branded) 1 --- --- --- --- --- 1 4 --- Reducing the tax would help to develop tertiary processing of wheat and thus would increase secondary processing (milling) activity
Biscuits (Unbranded) 1 --- --- --- --- --- 1 4 ---
Toast (Unbranded) 1 --- --- --- --- --- 1 4 ---
Rusk 1 --- --- --- --- --- 1 4 ---
Yeast 1 --- --- --- --- --- 1 4 --- Exempting the bakery ingredients would facilitate the cheaper availability of industrial raw material ingredients for wheat processing industry
Gel (cake improver) Bread improver Bakery mix Baking powder
1 --- --- --- --- --- 1 4 ---
Cakes and pastries Cookies and other bakery goods (Branded)
1 --- --- --- --- --- 1 4 ---
Cakes and pastries Cookies and other bakery goods (Unbranded)
1 --- --- --- --- --- 1 4 ---
3 Maize
Whole Broken 1 --- --- --- --- --- 0 0 --- Comparatively higher tax
Bran 1 --- --- --- --- --- 0 0 --- Comparatively higher tax
Germ gluten and oil 1 --- --- --- --- --- 1 2 ---
Flour 1 --- --- --- --- --- 1 0 --- Comparatively higher tax
Flakes 1 --- --- --- --- --- 1 4 ---
Starch 1 --- --- --- --- --- 1 2 ---
4 Sorghum
Whole Broken 1 --- --- --- --- --- 0 0 --- Comparatively higher tax
PULSES
5 All pulses including
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Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Gram Pigeon Pea (Tur) amp Lentil (Masoor)
Whole Pulses 1 --- --- --- --- --- 0 0 ---
Split (Dal) Broken 1 --- --- --- --- --- 0 0 ---
Need for categorization of secondary processed products of pulses ie dal Comparatively higher tax due to no categorization Reducing the tax would help to develop secondary processing of pulses (milling)
Flour Besan 1 --- --- --- --- --- 1 0 --- Need for categorization of Gram based products Comparatively higher tax due to no categorization Reducing the tax would help to develop tertiary processing of pulses (especially Gram) and thus would increase secondary processing (milling) activity
Moreover it would also create competitive advantage to process Gram in the state due to its huge production base
Roasted Fried 1 --- --- --- --- --- 1 2 ---
Farsan Namkeen (Branded)
1 --- --- --- --- --- 1 4 ---
Farsan Namkeen (Unbranded)
1 --- --- --- --- --- 1 4 ---
Papad 1 --- --- --- --- --- 0 1 ---
OILSEEDS
6 All Oilseeds including Soyabean Mustard amp Groundnut
Oilseeds (whole form) 1 --- --- --- --- --- 1 1 ---
Edible Oil 05 --- --- --- --- --- 05 15 ---
Hydrogenated Vegetable Oil
05 --- --- --- --- 5 05 2 ---
Oil Cake 1 --- --- --- --- --- 1 15 ---
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Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
De-oiled Cake (DOC) 1 --- --- --- --- --- 1 0 ---
7 Soyabean
De-oiled Cake (DOC) 1 --- --- --- --- --- 1 0 --- Comparatively higher entry tax
Soya Nuggests 1 --- --- --- --- --- 1 4 --- Need for categorization of soya based products It will result in reduction of tax and help increasing the processing of soyabean into other products than that of oil
Soya Products (such as Soya Milk Soya Milk Powder Tofu etc)
1 --- --- --- --- --- 1 4 ---
8 Mustard Oilcake 1 --- --- --- --- --- 1 15 ---
FRUITS
9 All Fruits including Orange Mango Guava Papaya and Banana
Fresh Unprocessed 0 --- --- --- --- --- 0 0 ---
Fruits in frozen form 1 --- --- --- --- --- 1 35 ---
No categorization for fruits (whether processed or raw) sold in frozen state or sealed container
The entry tax of 1 (of total value) on processed fruit products makes the state unfavourable destination for investment
Fruits in sealed container 1 --- --- --- --- --- 1 35 ---
Fruit Products such as Jam Jelly Marmalade Pickle Preserves Paste Pulp etc whether or not in sealed container
1 --- --- --- --- --- 1 35 ---
Non-alcoholic Beverages (including fruit juices) whether or not in sealed container
2 --- 4 --- --- --- 1 4 ---
VEGETABLES
10 All Vegetables including Onion Potato Tomato and Green Peas
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Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Fresh Unprocessed 0 --- --- --- --- --- 0 0 ---
Vegetables in Frozen form 1 --- --- --- --- --- 1 35 ---
No categorization for vegetables (whether processed or raw) sold in frozen state or sealed container
The entry tax of 1 (of total value) on processed vegetable products makes the state unfavourable destination for investment
Vegetables in sealed containers
1 --- --- --- --- --- 1 35 ---
Processed Vegetable Products such as dehydrated chopped powdered canned pickled puree sauce ketch-up chips etc whether or not in sealed container
1 --- --- --- --- --- 1 2 ---
SPICES
11 Chilli (Dry)
Whole 1 --- --- --- --- --- 1 0 --- Comparatively higher tax
Powdered 1 --- --- --- --- --- 1 0 --- Comparatively higher tax
12 Garlic
Fresh Unprocessed Whole
0 --- --- --- --- --- 0 0 ---
Dehydrated 1 --- --- --- --- --- 1 4 ---
Need for categorization of garlic based products Though the VAT on garlic products is comparable to other states the entry tax increases the burden on this industry
Reducing the tax will help to increase value addition and reduce the losses
Powdered 1 --- --- --- --- --- 1 4 ---
13 Coriander
Whole 1 --- --- --- --- --- 1 0 --- Comparatively higher tax Reducing it would help increasing the spices Separated 1 --- --- --- --- --- 1 0 ---
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Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Powdered 1 --- --- --- --- --- 1 0 --- grinding industry
LIVESTOCK PRODUCE
14 Milk
Liquid Form Fresh Milk 0 --- --- --- --- --- 1 0 ---
Pasteurized Milk 1 --- --- --- --- --- 1 4 ---
Buttermilk 0 --- --- --- --- --- 0 0 2 --- Unbranded Branded
Separated Milk 1 --- --- --- --- --- 0 0 2 --- Unbranded Branded
Lassi 0 --- --- --- --- --- 0 0 2 --- Unbranded Branded
Curd (Unbranded) 0 --- --- --- --- --- 0 0 2 --- Unbranded Branded
Curd (Branded) 0 --- --- --- --- --- 0 4 ---
UHT Milk 1 --- --- --- --- --- 1 2 ---
Condensed Milk (Sweetened amp Unsweetened)
1 --- --- --- --- --- 1 2 ---
Milk with any other ingredient (solid non fat) amp branded
1 --- --- --- --- --- 1 2 ---
Flavoured Milk 0 --- --- --- --- --- 0 4 ---
Milk Powder 1 --- --- --- --- --- 1 2 ---
Khoa (Mawa) 1 --- --- --- --- --- 1 4 ---
Cheese 1 --- --- --- --- --- 1 4 ---
Paneer 1 --- --- --- --- --- 1 4 ---
Cream 1 --- --- --- --- --- 1 4 ---
Butter 1 --- --- --- --- --- 1 4 ---
Ghee as industrial input 1 --- --- --- --- --- 1 4 ---
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Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Ghee (Packaged) 05 --- --- --- --- --- 05 4 ---
Shikhand Basundi Dudhpak
1 --- --- --- --- --- 1 2 ---
Ice-cream Kulfi 2 --- --- --- --- --- 2 2 ---
15 Eggs 0 --- --- --- --- --- 0 0 ---
16 Meat Poultry amp Fish
Unprocessed 0 --- --- --- --- --- 0 0 ---
Processed 1 --- --- --- --- --- 1 35 ---
Frozen 1 --- --- --- --- --- 1 35 ---
Unprocessed in Sealed Container
1 --- --- --- --- --- 1 35 ---
Source Entry tax schedules and rules of various states (2013) PwC Analysis (LBT applicable in Mumbai Municipal Corporation area)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 65
Strategy and Plan of Action
412 Infrastructure Issues
4121 Need for quality roads
Quality of roads remained a recurring issue in the state stakeholders from entire value chain have indicated
road quality as a key constraint It has been acknowledged that connectivity between major cities has improved
considerably over the time However many industrial towns and logistic hubs are still wanting of good quality
connecting roads Processing and unlocking value of commodities especially perishables is function of time it
takes to reach to the processing unit and roads connecting production zone and processing area determine the
speed with which raw material can reach processing units
4122 Land availability for genuine industries
Land is one of the major capital costs an industry has to incur while establishing a business Location of an
establishment defines its feasibility and comparative advantage Governments supporting industrialisation and
investment in a region earmarks specific area as industrial areas and provide all necessary support required for
a new investment to flourish However at times lands in such industrial areas are being bought by investors
with intent to make profit through real estate appreciation Such investment defeats the whole objective of the
government and discourages the genuine entrepreneurs
Such incidents were reported by stakeholders and it has been suggested that a follow up mechanism is required
through which Audyogik Kendra Vikas Nigam (AKVN) or other such authority needs to ensure that the land
acquired by an investor in an industrial area is being used for manufacturing and industrial use only and not as
real estate MP can follow the model followed by Ethiopian Government where strict timelines were set up for
designated use of land for investors and failure in that leads to abandoning the land deal
4123 Lack of primary processing facilities at mandis
Mandis have the potential to be developed as primary processing centres As a first step mandis can create a
conducive environment for processing by setting up primary processing plants like grading sorting etc in the
Mandi vicinity These facilities would be used by traders farmers agents at a fee and can generate value by
fetching better price for the produce Such facility would also ensure uniformity in the quality and hence will be
useful for the food processors
Promoting current
stakeholders into processing
Generation of value added
products
Better price than
unprocessed farm produce
Raw material for sec amp tertiary
processing available
External investment
Higher demand for
primary processing
The Mandsaur Mandi can be considered as an example for this initiative where a sorting machine has been set
up by the mandi itself on a lease basis The unit has become profitable within 3 years of its operations and today
attracts large scale buyers across the country because of their consistency in quality and sizable quantities
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 66
Strategy and Plan of Action
4124 Inadequate infrastructure in food parks
Many of the food parks in the state are not fully utilized by food processors as they lack key facilities
Stakeholders have identified following requirements as essential for the development of food parks in the state
Transportation - Public transport for labourers
Roads - With in the food park and connecting it to the nearest towns
Residential Complexes - For all grades of employees
Power Supply - 24 hour power supply required for 3 shift operation of industrial units and also for
residential purposes
Canteens and Restaurants - For refreshment purpose
4125 Cold chain availability and utilization
Availability of cold chain is key factor for development of processing of perishable in the state Initial
investment for cold store development is quite high and thereafter inversely proportional to its installed
capacity This supports the theory of development large cold stores to quickly achieve break-even On the other
hand larger size increases operating costs owing to high electricity and coolant usage along with maintenance
cost etc Only way out is to have higher capacity utilization which investors are not been able to achieve owing
to lack of availability of quantity across the year Itrsquos a chicken and egg situation which need government support to deal with government on one hand need to support cold chain investors by providing them sops like
subsidised power and on the other hand need to promote perishable processing industries by ensuring regular
raw material supplies to them
4126 Availability of transport facility
Connecting production zone to processing zone has two aspects connectivity and availability of transport
Processors have mentioned availability of transportation facility as a concern especially during winters which is
the peak season for harvesting and processing of soybean Soybean processors generate huge quantities of soya
de-oiled cake which is high in protein and fetches a good price in the international market due to its non GMO
origins Logistically most suitable port for export is Kandla port in Gujarat or Mumbai quantities to be moved
are difficult to transport by trucks and also it costs higher Feasible mode is rakes and availability of rakes
becomes a hindrance
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 67
Strategy and Plan of Action
413 Service Issues
4131 Lack of marketing initiatives
Many states in India have taken strategic steps resulting in a turnaround in their infrastructure and business
environment One of such initiatives is promotion or marketing of agricultural produce State government can
do it in different ways such as
Certification of agricultural produce
Developing specifications standards for farm produce
Linkages with FPOs co-operatives and branding their produce
Organizing trade fairs trade shows
Establishing exhibition amp convention centres
These initiatives can provide an impetus to further investment in the states thus improving economy of as well
as providing livelihood to the people
4132 Unutilized potential of mandis as lsquoKnowledge Transfer Hubsrsquo
There is increasing demand from the stakeholders regarding use of PPP in market extension activities of market
committees so that mandis can become knowledge transfer hubs Mandis are a unique place where almost all
farmers visit regularly traders have establishments processing units transporters and contract labourers are
present Given such stakeholders convergence mandis should be developed as a hub for creating awareness
among stakeholders regarding developmental policies schemes subsidies farm practices agricultural inputs
and other incentives This can be done by using marketing tools such as display boards posters and banners
with graphics and messages in local dialect etc The mandi officials should be trained and equipped to inform
the stakeholders in simple terms about the policies procedure for availing benefits and the relevant terms and
conditions This will help in utilization of the schemes by the target group and secure their intended effect
4133 Lack of RampD amp quality testing labs and their linkages
To continuously improve the seed variety maintain soil health and plant right crop and variety in the right
season using modern and relevant techniques RampD needs to work as a linkage between farmers and processors
The processors also raised a concern that there are only few (two) FSSAI approved laboratories in the state In
todayrsquos scenario of increased processing activity trade as well as serious issues such as adulteration of food
there is a need for improved network of infrastructure and service providers in this domain Promoting research
and development laboratories food quality and testing laboratories is also one of the major requirements for
developing agriculture and food processing sector in the state Such initiative would help farmers in taking right
decisions at the opportune time and derive intended benefits
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 68
Strategy and Plan of Action
4134 Capability development
It is important to build capabilities in the population in order to establish an inclusive mechanism to drive
growth Human capital is one of the largest inputs that an enterprise requires and its availability attracts higher
investment In this report human capital is studied in three stages managerial technical and physical or casual
labour
41341 Attrition
FPOs and retailers are badly affected by manpower attrition However the root cause of the problem is different
for both of them
Retailers put in considerable efforts on trainings to develop specific skill set among its employees and sector is
almost always short of skilled manpower On the other hand training cost for FPOs is negligible and FPOs are
always short of manpower which is dedicated and willing to work in rural areas It has been suggested that state
should start of some specific courses related to retail management and industry would respond by providing
trainings and job opportunities locally
However for FPOs employees are available at the execution level from the local areas but they lack technical amp
managerial expertise where planning interacting with government officials promotion of FPO to processors
and other such activities are involved Potential employees suited for the managerial level are averse to working
in villages and rural areas thus the attrition rate is very high It has been suggested that Government should
intervene and introduce courses focussing on rural management farmer organisation management etc and
help developing rural talent for the tasks
41342 Introduction of skill development courses
As many as 25 of the processors that we interviewed requested for food processing courses including dairying
oil technology vocational and ITI courses to be started in the existing universities The processors were ready to
partner the initiative by providing an apprenticeship to students of these courses for 4-6 months and later on
absorb the students based on merit and work experience This will not only generate employment but also help
the processors develop and retain talent in their businesses Moreover the institutes imparting education can
also involve in research activities
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 69
Strategy and Plan of Action
42 Areas of Intervention and Suggestions
Sr No
Area of Intervention
Interventions Required Suggestions
1 Policy and Regulatory
Marketing Reforms
Increasing Farmer-Market Linkages
Increasing Processing Activity
Rationalized Taxation
Industrial Policy Changes
Improving Investment Facilitation Governance
Rationalize market fee rates at par with competing states atleast for some commodities such as soyabean wheat rice (detailed study is required)
Abolish levy of market fee on direct marketing of produce to promote farmer-processor linkages
Abolish levy of market fee on contract farming transactions to promote farmer-processor linkages
Abolish levy of market fee on export of commodities (especially wheat rice gram)
Promote establishment of consumer-farmer markets for direct marketing of perishables (fruit and vegetables)
Prepare model contract farming agreements which would become guidelines for farmers and contractor to operate smoothly
Empower farmer producer organizations by promoting formation financial assistance and capacity building to strengthen farmer to market linkages without any third party intervention
Promote formation of poultry development societies co-operatives
Rationalize entry tax rates for some of the categories eg soya based processed products pulses and pulses products wheat products processed products from rice processed products from fruits and vegetables milk products spices
Categorize some of the processed food products in VAT schedules in order to make favourable taxation environment for food industry eg fruit and vegetable products spices milk products value added products from soyabean (other than oil and DOC) wheat based tertiary processed products
Exclude soyabean from biodiversity act
Exclude slaughterhouses and meat based processing industries from ineligible industry list of Industrial Promotion Policy
Promote Public-Private Partnership (PPP) mode in following o Fruit and Vegetable Processing o Commercial Poultry Development o Modern Slaughterhouses
Establish strict timelines and actions regarding usage of land allotted for industries
Develop single window clearance system for status tracking and monitoring mechanisms to
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 70
Strategy and Plan of Action
Sr No
Area of Intervention
Interventions Required Suggestions
measure progress with defined accountability and time bound service eg Maha eBiz an online single window application scrutiny and approval portal of Maharashtra Industrial Development Corporation Single window Clearance of Gujarat industrial development Corporation (GIDC)
Reduce simplify and digitize the procedures to bring in greater speed and responsiveness in application scrutiny and approval to set-up an industry in the state
2 Infrastructure Development of enabling
infrastructure to increase processing activities
Undertake regulated market infrastructure upgradation project where basic infrastructure grading sorting and other facilities would be created andor upgraded
Promote Public-Private Partnership (PPP) in agricultural markets with respect to financing construction operation and management
Undertake development of cluster based processing of specific produce o Gram and other pulses o Wheat o Paddy Rice
Promote establishment of research and development and quality and testing laboratories
Develop feeder roads in rural areas connecting it to major mandi locations
3 Services Marketing Support
Extension Services
Skill Development
Promote the branding of commodities or produce with high competitive advantage such as wheat basmati rice gram (dollar chana) orange guava aonla pea and garlic eg brands developed by Ministry of Agriculture Govt of Malaysia such as Malaysiarsquos Best Malaysian Farm Accreditation Scheme (SALM) Malaysian Organic Scheme (SOM) etc
Promote Public-Private Partnership (PPP) in extension services
Establish institute imparting education and research in food technology
Introduce skill development courses
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 71
Strategy and Plan of Action
43 Implementation Road Map
Suggestions Action Steps Implementing Agency
Authority Suggested Timeline
Rationalize market fee rates at par with competing states atleast for some commodities such as soyabean wheat rice (detailed study is required)
Undertake study to finalize the market fee
Amendment in APMC Act
Dept of Farmer Welfare amp Agriculture Development
Madhya Pradesh State Agricultural Marketing Board
Government of Madhya Pradesh (Legislative Assembly)
Within 1 year
(by 2014-15)
Abolish levy of market fee on direct marketing of produce to promote farmer-processor linkages
Abolish levy of market fee on contract farming transactions to promote farmer-processor linkages
Dept of Farmer Welfare amp Agriculture Development
Madhya Pradesh State Agricultural
Amendment in APMC Act Marketing Board Within 1 year
Abolish levy of market fee on export of commodities (especially wheat rice gram)
Prepare model contract farming agreements which would become guidelines for farmers and contractor to operate smoothly
Government of Madhya Pradesh (Legislative Assembly)
Legislative Assembly
(by 2014-15)
Categorize some of the processed food products in VAT schedules in order to make favourable taxation environment for food industry eg fruit and vegetable products spices milk products value added products from soyabean (other than oil and DOC) wheat based tertiary processed products
Amendment in VAT Act Schedules
Department of Commerce Industry amp Employment
Department of Horticulture amp Food Processing
Empowered Committee on Taxes
Finance Department Govt of
Within 1 year
(by 2014-15)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 72
Strategy and Plan of Action
Suggestions Action Steps Implementing Agency
Authority Suggested Timeline
Madhya Pradesh
Legislative Assembly
Rationalize entry tax rates for some of the categories eg soya based processed products pulses and pulses products wheat products processed products from rice processed products from fruits and vegetables milk products spices
Undertake study to finalize the entry tax rates
Amendment in Entry Tax Act
Department of Commerce Industry amp Employment
Department of Horticulture amp Food Processing
Empowered Committee on Taxes
Finance Department Govt of Madhya Pradesh
Legislative Assembly
Within 1 year
(by 2014-15)
Exclude soyabean from biodiversity act Amendment in Biodiversity Act
Department of Horticulture amp Food Processing
Madhya Pradesh State Biodiversity Board
Empowered Committee on Taxes
Finance Department Govt of Madhya Pradesh
Legislative Assembly
Within 1 year
(by 2014-15)
Exclude slaughterhouses and meat based processing Department of Commerce Industry
industries from ineligible industry list of Industrial amp Employment Within 1 year Promotion Policy
Establish strict timelines and actions regarding usage
Amendment in Industrial Promotion Policy Department of Horticulture amp Food
Processing
(by 2014-15)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 73
Strategy and Plan of Action
Suggestions Action Steps Implementing Agency
Authority Suggested Timeline
of land allotted for industries
Legislative Assembly
Develop single window clearance system for status tracking and monitoring mechanisms to measure progress with defined accountability and time bound service eg Maha eBiz an online single window application scrutiny and approval portal of Maharashtra Industrial Development Corporation Single window Clearance of Gujarat industrial development Corporation (GIDC)
Reduce simplify and digitize the procedures to bring in greater speed and responsiveness in application scrutiny and approval to set-up an industry in the state
Development of online portal for application scrutiny and approval of different procedures licenses registrations
Department of Commerce Industry amp Employment
MP Trade amp Investment Facilitation Corporation Ltd (TRIFAC)
Madhya Pradesh State Industrial Development Corporation (MPSIDC)
Within 1 year
(by 2014-15)
Empower farmer producer organizations by promoting formation financial assistance and capacity building to strengthen farmer to market linkages without any third party intervention
Mobilization of farmers
Formation of FPOs
Financial assistance to FPOs for first 3 years
Technical financial and marketing assistance to farmers
Dept of Farmer Welfare amp Agriculture Development
Department of Horticulture amp Food Processing
Small Farmerrsquos Agribusiness Consortium (SFAC)
Within 3 years
(by 2016-17)
Promote formation of poultry development societies co-operatives
Mobilization of farmers
Formation of poultry development societies or co-operatives by aggregating the farmers
Financial assistance for the establishment of poultry farms for first 3 years
Technical financial and marketing assistance to
MP State Livestock and Poultry Development Corporation
Local NGOs
Within 3 years
(by 2016-17)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 74
Strategy and Plan of Action
Suggestions Action Steps Implementing Agency
Authority Suggested Timeline
farmers
Promote establishment of consumer-farmer markets for direct marketing of perishables (fruit and vegetables)
Invite private investors to develop infrastructure and operate the facilities
Allocation of land for development of consumer-farmer markets
Madhya Pradesh State Agricultural Marketing Board
Dept of Farmer Welfare amp Agriculture Development
Department of Commerce Industry amp Employment
Within 3 years
(by 2016-17)
Promote Public-Private Partnership (PPP) mode in following o Fruit and Vegetable Processing o Modern Slaughterhouses
Invite private investors to develop infrastructure and operate the facilities
Allocation of land for development of consumer-farmer markets
Financial assistance for consumer-farmer markets
Provision of warehouses
Dept of Farmer Welfare amp Agriculture Development
Department of Horticulture amp Food Processing
Madhya Pradesh State Agricultural Marketing Board
Department of Commerce Industry amp Employment
MP Warehousing and logistics Corporation (MPWLC)
Within 3 years
(by 2016-17)
Undertake regulated market infrastructure upgradation project where basic infrastructure grading sorting and other facilities would be created andor upgraded
Collecting infrastructure requirements from APMCs
Allocation of funds for development of APMCs
Madhya Pradesh State Agricultural Marketing Board
Dept of Farmer Welfare amp Agriculture Development
Department of Horticulture amp Food
Within 5 years
(by 2018-19)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 75
Strategy and Plan of Action
Suggestions Action Steps Implementing Agency
Authority Suggested Timeline
Processing
Promote Public-Private Partnership (PPP) in agricultural markets with respect to financing construction operation and management
Invite private investors to develop infrastructure and operate the facilities
Allocation of land for development of consumer-farmer markets
Dept of Farmer Welfare amp Agriculture Development
Department of Horticulture amp Food Processing
Madhya Pradesh State Agricultural Marketing Board
Within 5 years
(by 2018-19)
Undertake development of cluster based processing of specific produce o Gram and other pulses o Wheat o Paddy Rice
Allocation of land for development of clusters
Establish crop specific processing clusters
Department of Commerce Industry amp Employment
Madhya Pradesh State Agro Industries Development Corporation Ltd
Madhya Pradesh State Industrial Development Corporation (MPSIDC)
MP Trade amp Investment Facilitation Corporation Ltd (TRIFAC)
MP Warehousing and logistics Corporation (MPWLC)
Within 5 years
(by 2018-19)
Promote establishment of research and development (RampD) and quality and testing laboratories
Financial assistance to establish RampD and quality testing laboratories
Food and Drugs Administration Department of Public Health and Family Welfare
Department of Horticulture amp Food Processing
Within 5 years
(by 2018-19)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 76
Strategy and Plan of Action
Suggestions Action Steps Implementing Agency
Authority Suggested Timeline
Madhya Pradesh Rural Road
Develop feeder roads in rural areas connecting it to Repairing andor construction of feeder roads
Development Authority Within 7 years
major mandi locations Madhya Pradesh State Agricultural Marketing Board
(by 2020-21)
Promote the branding of commodities or produce with high competitive advantage such as wheat basmati rice gram (dollar chana) orange guava aonla pea and garlic eg brands developed by Ministry of Agriculture Govt of Malaysia such as Malaysiarsquos Best Malaysian Farm Accreditation Scheme (SALM) Malaysian Organic Scheme (SOM) etc
Certification of farm produce
Linkages with FPOs co-operatives and branding their produce
Organizing trade fairs trade shows
Developing specifications standards for farm produce
Madhya Pradesh State Agricultural Marketing Board
Dept of Farmer Welfare amp Agriculture Development
Department of Horticulture amp Food Processing
Within 5 years
(by 2018-19)
Promote Public-Private Partnership (PPP) in extension services
Invite private players and signing MOUs with them for market led extension
Dept of Farmer Welfare amp Agriculture Development
Department of Horticulture amp Food Processing
Madhya Pradesh State Agricultural Marketing Board
Within 5 years
(by 2018-19)
Establish institute imparting education and research in food technology
Establish educational and research institute in the field of food technology for skill manpower development in the state
Create linkages with industry and other relevant stakeholders to provide extension research consultancy services quality and testing support
Department of Horticulture amp Food Processing
Dept of Farmer Welfare amp Agriculture Development
Rajmata Vijayaraje Scindia Krishi Vishwavidyalaya (RVSKVV) Gwalior
Within 4 years
(by 2017-18)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 77
Strategy and Plan of Action
Suggestions Action Steps Implementing Agency
Authority Suggested Timeline
Introduce specialized skill development courses for food processing sector
Develop specialized skill development courses as per need of food processing sector
Establish new ITIs it is in the state
Department of Technical Education and Skill Development
Department of Horticulture amp Food Processing
Within 5 years
(by 2018-19)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 78
-
Proposed Projects
5 Proposed Projects
After analysing the current situation of food industry in the state and interacting with the stakeholders the
resultant output is in the form of prioritized crops produce for processing (focus areas) and constraints or
barriers (areas of interventions) which are affecting the growth of the sector in the state Therefore while
finalizing the key projects for the development of sector it is important to consider both of these aspects Also
for government it is important to work on those projects which will have maximum impact across different
commodities and livestock produce In other words the projects which will facilitate the overall development of
sector will be proposed In order to shortlist the possible projects we used project prioritization model which is
described below
51 Project Prioritization Model
The state government wish to create a repository of projects which would facilitate in accelerating the
development of food processing industry In view of this we have prioritized the crops and livestock produce
based on model which comprises three major parameters such as attractiveness of the crop produce
competitive advantage of the state with respect to it and importance or impact of the crop produce to the state
economy The model is described in section 222 in detail This model helped to identify the key focus crops
produce in which there is need and scope of processing Some of the project profiles would be based on these
prioritized crops produce For the remaining projects we have used the base of issues or concerns (raised by
different stakeholders) which are becoming impediments for the development of agri-business activity in and
around the value chains of prioritized crops produce The model to prioritize the projects is as follows
Based on Focus Areas
Based on Constraints
and Barriers
Objective Prioritization
of Crops amp Livestock Sub sectors
Prioritized Crops and Livestock Produce
Key Themes of Processing
Consultation with State
Government
Stakeholder Consultation
Issues Concerns
Mapping of issues
concerns across value
chains
Prioritization Matrix
Project Profiles
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 79
Proposed Projects
511 Based on focus areas (key crops and livestock produce)
The crops or livestock produce that needs to be focussed upon for processing point of view are prioritized on
criteria as mentioned in section 222
The proposed projects based on these prioritized crops or livestock produce are as follows
Table 9 Projects based on focus areas (key crops and livestock produce)
Sr No
Prioritized Crop or Livestock Produce
Intervention Required
Possible Solution (Project)
Project Category
1 Gram and other pulses
Increased processing
Development of processing cluster
Processing Capacity Enhancement
2 Wheat Increased processing
Development of processing cluster
Processing Capacity Enhancement
3 Rice Paddy Increased processing
Development of processing cluster
Processing Capacity Enhancement
4 Fruits and Vegetables Increased processing
Development of processing facilities on
PPP mode
Processing Capacity Enhancement
5 Onion amp Garlic Increased processing
Development of processing facilities on
PPP mode
Processing Capacity Enhancement
6 Meat other than poultry Increased
production
Development of slaughterhouse on PPP
mode
Processing Capacity Enhancement
7 Poultry Meat Increased
production
Increase in production through societies or co-
operatives
Farmer Empowerment
through Societies Co-operatives
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 80
Proposed Projects
512 Based on (aimed at) addressing constraints and barriers
While prioritizing the projects aimed at addressing constraints or barriers we have mapped the prevalence of
major issues or concerns which were raised by different stakeholders working across different value chains of
different commodities or livestock produce in order to identify the impact of these issues This impact was
calculated based on the scores received by a particular crop or produce in prioritization model described in
section 222 and the frequency of a particular issue raised by stakeholders during primary survey
The major themes or areas of concerns are
Marketing Infrastructure amp Reforms
Lack of Cold Chain Ripening Chambers
Infrastructure Issues in Food Parks
Lack of Testing Laboratories amp RampD Centres
Lack of Technical Educational Institutes
Lack of Marketing Promotion of Agril Produce
Difficulty in Access to Credit
Lack of time bound service
Status Issues of Cold Stores FPOs
Taxation Issues
Inadequate market linkages of farmers
Mandi Fees Issues
Following table shows the constraints barriers or concerns across major value chains suggested or raised by
stakeholders
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 81
Proposed Projects
Table 10 Prevalence of major issues as per stakeholders across different commodities and livestock produce in Madhya Pradesh (2011-12)
Sr No
Category Commodity
Produce
Ma
rket
ing
Infr
ast
ruct
ure
amp
Ref
orm
s
La
ck o
f C
old
Ch
ain
Rip
enin
g C
ha
mb
ers
Infr
ast
ruct
ure
Is
sues
in
Fo
od
Pa
rks
La
ck o
f T
esti
ng
L
ab
ora
tori
es amp
Ramp
D
Cen
tres
La
ck o
f T
ech
nic
al
Ed
uca
tio
na
lIn
stit
ute
s
La
ck o
f M
ark
etin
g
P
rom
oti
on
of
Ag
ril
Pro
du
ce
Dif
ficu
lty
in
Acc
ess
to C
red
it
La
ck o
f ti
me
bo
un
dse
rvic
e
Sta
tus
Issu
es
of
Co
ld S
tore
s F
PO
s
Ta
xa
tio
n I
ssu
es
Ina
deq
ua
te m
ark
etli
nk
ag
es o
f fa
rmer
s
Ma
nd
i F
ees
Issu
es
1
Cereals
Wheat
2 RicePaddy
3 Maize
4 Sorghum
5
Pulses
Gram
6 Pigeon Pea
7 Lentil
8
Oilseeds
Soyabean
9 Mustard
10 Groundnut
11
Fruits
Orange
12 Papaya
13 Banana
14 Guava
15 Mango
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 82
Proposed Projects
Sr No
Category Commodity
Produce
Ma
rket
ing
Infr
ast
ruct
ure
amp
Ref
orm
s
La
ck o
f C
old
Ch
ain
Rip
enin
g C
ha
mb
ers
Infr
ast
ruct
ure
Is
sues
in
Fo
od
Pa
rks
La
ck o
f T
esti
ng
L
ab
ora
tori
es amp
Ramp
D
Cen
tres
La
ck o
f T
ech
nic
al
Ed
uca
tio
na
lIn
stit
ute
s
La
ck o
f M
ark
etin
g
P
rom
oti
on
of
Ag
ril
Pro
du
ce
Dif
ficu
lty
in
Acc
ess
to C
red
it
La
ck o
f ti
me
bo
un
dse
rvic
e
Sta
tus
Issu
es
of
Co
ld S
tore
s F
PO
s
Ta
xa
tio
n I
ssu
es
Ina
deq
ua
te m
ark
etli
nk
ag
es o
f fa
rmer
s
Ma
nd
i F
ees
Issu
es
16
Vegetables
Green Peas
17 Onion
18 Tomato
19 Potato
20
Spices
Garlic
21 Chilli
22 Coriander
23
Livestock Produce
Milk
24 Eggs (Nos)
25 Poultry Meat
26 Other Meat
27 Fish
Total 22 11 20 15 21 9 27 27 10 25 22 10
Source Primary survey PwC analysis
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 83
Proposed Projects
513 Project Evaluation Matrix
For development of food processing sector in the state it is important to address above mentioned issues or
concerns raised by different stakeholders during primary survey Some of these issues require hard
interventions whereas others can be solved by are soft interventions In order to address these issues by
undertaking some specific projects they are gauged on the basis of three parameters such as
State government control
Private sector involvement interest
Impact of a particular issue on value chain
The issues on which state government have maximum control and which are important from private sector
perspective require to be addressed on priority basis The third parameter of impact on value chain also
underscores the need and urgency to resolve them The following matrix indicates the priority areas that need
to be addressed immediately
Priority Quadrant
High
State
Government
Control
Low
Low Private Sector Involvement Interest High
Marketing Infrastructure amp
Reforms Infrastructure in
Food Parks
Market Linkages
Cold Chain Ripening Chambers
Food Testing Labs
RampD Centres
Access to Credit
Marketing Promotion of Agri produce Technical
Educational Institutes
Time Bound Service
Mandi Fees
Status issue of Cold Stores FPOs
Taxation
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 84
Proposed Projects
Based on above matrix following issues are prioritized
1) Marketing Infrastructure and Reforms
2) Cold Chain and Ripening Chambers
3) Technical Educational Institute
4) Market Linkages
5) Taxation
6) Time Bound Service
7) Infrastructure in Food Parks
Out of these issues those which can be addressed through hard interventions and has maximum impact on
value chain are short listed as projects and categorized into four different categories as follows
Table 11 Projects aimed at removing constraints or barriers
Sr No
Prioritized Issue Type of
Intervention Required
Possible Solution (Project)
Project Category
1 Marketing Infrastructure and Reforms
Hard and Soft Intervention
Development upgradation of
marketing infrastructure
Marketing Infrastructure Development
2 Cold Chain and Ripening Chambers
3 Technical Educational Institute
Hard Intervention
Establishment of an institute
Human resource Development
4 Market Linkages Hard and Soft Intervention
Linking farmers to markets
Farmer Linkages and Empowerment
The final list of 10 projects is a combination of projects mentioned in Table 9 and Table 11 as mentioned below
The brief profile of these projects is given in next section
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 85
Proposed Projects
52 Key Proposed Projects
Based on the crops and project prioritization model we short-listed some key projects for the development of
food processing sector in the state While short-listing them the conscious effort was made to identify key areas
functions components of value chain which needs to be developed that would have maximum impact on the
respective value chain sub-sector and ultimately food processing as a whole Accordingly we found that at
present there are four key areas which are most important to strengthen the sector as a whole in the state
These areas are
Food Processing
Sector
Processing Capacity Enhance
ment
Marketing Infrastruct
ure Developm
ent
Farmer Linkages
amp Empower
ment
Human Resource Developm
ent
The projects are broadly divided into these major categories as mentioned in the table below
Processing Capacity Enhancement
bullDevelopment of pulses processing cluster in Sagar district bullDevelopment of wheat processing cluster in Sehore district bullDevelopment of paddy processing cluster in Satna district bullEstablishment of integrated fruit and vegetable processing facility at Ratlam on PPP model bullEstablishment of vegetable dehydration facility at Neemuch on PPP model bullEstablishment of modern slaughterhouses on PPP model
bullDevelopment up-gradation of marketing facilities of the APMCrsquos
Marketing Infrastructure Development
bullFormation of commercial poultry development societies co-operatives bullStrengthening of FPOs by facilitating the formation market linkages and capacity building
Farmer Linkages and Empowerment
bullEstablishment of Food Technology institute at Indore
Human Resource Development
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 86
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Brief Project Profiles
6 Brief Project Profiles
61 Development of pulses processing cluster in Sagar district
611 Context
Government of Madhya Pradesh intends to become preferred investment destination especially in food
processing sector and looking to increase the income level of farmers After completing the diagnostic
assessment of food processing sector of Madhya Pradesh it is found that there is immense potential to attract
private sector investment into post‐harvest activities of pulses Huge production base along with location
advantage with connectivity to all major consumption centres underscores this potential Therefore aligning
with state governmentrsquos objectives it is proposed to develop pulses processing cluster in Sagar district
612 Project
6121 Objectives
To increase the level of in-house processing of pulses
To ensure better returns to farmers
To create and promote farmers-processor direct linkages for assured market in catchment area
To generate direct and indirect employment opportunities
To reduce the post-harvest losses
To create contract farming opportunities in the catchment area
6122 Drivers
61221 Huge production base
Madhya Pradesh ranks first in total pulses production in the country It contributes around 20-25 of total
pulses production of India The average contribution to the total pulses production has been around 227 in
the last five years (2007-08 to 2011-12) Gram (Chick Pea) is major pulse grown in the state along with Lentil
(Masoor) and Pigeon Pea (Tur) However during diagnostic stage it is found that the secondary processing (dal
making) is comparatively low It may be because of huge demand outside the state which results in interstate
trade Therefore in order to promote in-house processing of pulses it is important to adopt the cluster based
approach
The district wise major pulses production is indicated below
Major Pulses
Rank Production
2011 12 (lsquo000 MT)
Percentage of National Production
Major Producing Districts
Gram Rank 1 32903 427 Sagar Vidisha Raisen Ashoknagar Dewas
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 87
-
-
-
--
Brief Project Profiles
Major Pulses
Rank Production
2011 12 (lsquo000 MT)
Percentage of National Production
Major Producing Districts
Damoh Rajgarh Narsinghpur Ujjain Chattarpur Sehore
Pigeon Pea (Tur)
Rank 3 3342 126 Narsinghpur Chhindwara Raisen Betul Damoh Rewa Jabalpur Seoni
Lentil (Masoor)
Rank 3 1800 191 Vidisha Ashoknagar Raisen Sagar Narsinghpur Jabalpur Damoh
Green Gram (Moong)
--- 213 13 Khargone Shivpuri Dhar Tikamgarh Ratlam Chattarpur Barwani Rewa
Black Gram (Urad)
--- 1488 84
Alirajpur Ashoknagar Tikamgarh Vidisha Chattarpur Shivpuri Damoh Sagar Jabalpur Mandsaur Ratlam Narsinghpur Satna
The figures above indicate that huge production base provides potential for pulses processing in the state It
underlines the need for promotion of establishment of pulses processing cluster in the state
The seasonality in terms of harvesting season of various pulses produced in Madhya Pradesh is shown below
Major Pulses Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Gram
Pigeon Pea (Tur)
Lentil (Masoor)
Green Gram (Moong)
Black Gram (Urad)
Peak Season Lean Season Round the year
61222 Deficit in current processing
The estimated current pulses processing capacity is less than the current demand (consumption) in the state It
suggests that there is current potential for pulses processing especially secondary processing activities such as
dal making
Major Pulses
Estimated Current
Processing Capacity 2011 12
(MT)
Required Current Capacity
(based on demand)
2011 12 (MT)
Current Shortfall of Processing
Capacity (MT and )
Estimated Processing
Capacity Required by
2023 24
(MT)
Estimated Processing
Capacity Addition
Required by 2023 24
(MT)
Gram
453299 736543 283244 930673 477374
Pigeon Pea (Tur)
Lentil (Masoor)
Green Gram (Moong)
Black Gram (Urad)
Source Dept of Commerce amp Industries Primary Survey PwC Analysis
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 88
- -
Brief Project Profiles
61223 Increase in demand
The demand for dal and pulses products is going to increase in next decade (by 2023-24) on account of
increasing per capita consumption and increasing population Moreover pulses requires to be milled before
consumption and as current processing (mainly secondary) capacity is comparatively low it can be inferred that
there is potential (estimated) for both secondary and tertiary processing of pulses (especially gram) in the state
Major Pulses
Current Demand 2011 12
(MT)
Estimated Demand by 2023 24
(MT)
Estimated Percentage Change
Gram 248607 451144 11036
Pigeon Pea (Tur) 340166 317316 -672
Lentil (Masoor) 71151 41170 -4214
Green Gram (Moong) 66823 99240 4851
Black Gram (Urad) 43944 21804 -5038
Total 736543 930673 2636
Source NSSO PwC Analysis
6123 Concept
61231 Benefits of cluster
Clusters Increase Productivity Efficiency
o Efficient access to specialized inputs services employees information institutions training
programs and other public goods (local outsourcing)
o Ease of coordination and transactions across firms
o Rapid diffusion of best practices
o Ongoing visible performance comparisons and strong incentives to improve vs local rivals
o Proximity of rivals encourages strategic differentiation
Clusters Stimulate and Enable Innovations
o Greater likelihood of perceiving opportunities for innovation (eg unmet needs sophisticated
customers combinations of services or technologies)
o Presence of multiple suppliers and institutions to assist in knowledge creation
o Ease of experimentation given locally available resources
Clusters Facilitate Commercialisation and New Business Formation
o Opportunities for new companies and new lines of established business are more apparent
o Spinoffs and startups are encouraged by the presence of other companies commercial
relationships and concentrated demand
o Commercializing new products and starting new companies is easier because of available skills
suppliers etc
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 89
Brief Project Profiles
61232 Location
The indicative location and catchment area is shown in following figure
The project location is proposed to be in Sagar district because of following reasons
Proximity to pulses producing area
Proximity to major mandis
Location is on North-South Corridor
Connectivity to all major cities of the state
61233 Proposed Activities
Develop a pulses processing cluster at Sagar
Name of the Project Pulses Processing Cluster
Location Sagar District
Combined Capacity ~ 200000 MTannum (of pulses equivalent)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 90
Brief Project Profiles
Area Required ~ 20 acres
Catchment Area Sagar Vidisha Raisen Narsinghpur Ashoknagar Damoh Chattarpur Panna Jabalpur
(produces around 42 of total pulses in the state)
Proposed pulses to be processed Gram Pigeon Pea Lentil Black Gram Green Gram etc
Considering the growing area under various pulses especially gram in nearby areas of Sagar district it is
proposed to establish pulses processing cluster at Sagar It will increase the value addition immediately after
harvesting by creating assured market for produce It will help to reduce the losses presently occurring due to
transport of these pulses to distant markets within the state as well as markets outside the state Moreover the
proposed project will promote similar activity in the nearby area
For calculation purposes it is expected that the processing capacity would be shared by LMIs and SSIs in the
ratio of 6040 Around 4-5 units with capacity of 20000 MTannum and around 40-50 units with capacity of
2000 MTannum would process around 200000 MT of pulses annually However the actual ratio of types of
processing units depends on the interest of private players and thus may vary
It is estimated that around one acre area is required to set up a modern pulse processing plant of capacity 100
TPD (ie 100 x 200 days = 20000 MTannum) Similarly a small pulse processing unit with capacity of 2000
MTannum requires around 0125 acre is required
613 Cost Estimates
The most important requirement for establishing any processing facility is land The proposed cluster would
require around 20 acres of land It is assumed that state government will allot the required land for the same
Therefore the estimated cost described below excludes the land cost The required cost for establishment of
pulses processing cluster is approximately Rs 82 crores
Sr No
Particulars Units Amount
(in Rs Lakhs)
1 Land ~ 20 acres ---
2 Land Development --- 2000
3 Roads and Pavement Area --- 8000
4 Weighbridge 2 1200
5 Warehouses (5000 MT) 2 30000
6 Power
(sub-station and distribution network including street lights etc) --- 24000
7 Water supply including overhead tanks pump houses and
machinery --- 11000
8 Sewage Treatment Plant (STP) 1 800
9 Administrative Complex --- 5000
Total 82000
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 91
Brief Project Profiles
614 Annual Revenue Streams and Sources Project Benefits
Major project benefits are as follows
Particulars Benefit
Estimated revenue generation from pulses processing Rs 1100 Crores
Estimated employment generation (both direct and indirect) Approx 2000
Estimated number of farmer beneficiaries (both direct and indirect) Approx 80000
Apart from above other benefits includes
Assured market and prices for farmers in catchment area
Reduction in wastage
Increase in economic activity
Socio-economic development of the area
615 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Sr No
Task Particulars To be Completed by
1 Land allotment State Government
2 Creation of common infrastructure Government Agency
(eg MPAKVN MPSIDC)
3 Creation of warehouses Government Agency
(eg MPWLC)
4 Setting-up of specialised infrastructure facilities Private Sector
5 Maintenance of facilities Private Sector
616 Risk
6161 Financial Risk
The proposed project is at the conceptual stage and the detailed study (DPR) is required for financial
closure There may be escalation in the cost of project due to delay in finalizing this concept
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 92
Brief Project Profiles
6162 Implementation Risk
Land is the most critical component for any project The land has to be suitable for the purpose with adequate water supply drainage options connectivity to major markets as well as major agricultural belts free from encumbrances not exposed too much to vagaries of nature etc The quality and size of such land parcels will determine the return potential of project
The land acquired will be used for development of infrastructure and facilities Therefore it requires various clearances from various government bodies for construction to commissioning Delays in getting any of these clearances will lead to delay in the completion and non-availability of any of these clearances may delay the project Therefore such delays and non-availability of clearances can be a threat
Infrastructure required by the project but not included as part of the project ndash such as road access water supply etc are also important Delays in creation of these infrastructure facilities may have a negative impact on the projectrsquos profitability
The success of project demands participation from entrepreneurs setting up units within project area The project will have to attract sufficient number of participants to achieve maximum return potential
6163 Operational Risk
There may be a significant shift in cropping pattern in catchment area in future owing to relative
profitability of crops This may lead to reduction in availability of raw material
6164 Miscellaneous Risk
Acts of God like floods earthquake etc that disrupt operations are a form of risk which exists for all projects The same risk is applicable in this case as well
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 93
Brief Project Profiles
This page is intentionally left blank
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PwC 94
-
Brief Project Profiles
62 Development of wheat processing cluster at Sehore
621 Context
Madhya Pradesh has emerged as one of the leading state in terms of wheat production It produces some of the
finest quality of wheat in India After completing the diagnostic assessment of food processing sector of Madhya
Pradesh it is found that there is immense potential to attract private sector investment into post‐harvest
activities of wheat Huge production base along with varietal availability and location advantage with
connectivity to all major consumption centres underscores this potential Therefore in order to promote in-
house processing of wheat it is important to adopt the cluster based approach and thus it is proposed to develop
wheat processing cluster at Sehore
622 Project
6221 Objectives
To increase the level of in-house processing of wheat
To ensure better returns to farmers
To create and promote farmers-processor direct linkages for assured market in catchment area
To generate direct and indirect employment opportunities
To reduce the post-harvest losses
To create contract farming opportunities in the catchment area
6222 Drivers
62221 Huge production base
Madhya Pradesh ranks fourth in total wheat production in the country The average contribution of the state in
the total wheat production in the country for the last five years (2007-08 to 2011-12) has been around 95 The
production is expected to increase substantially in the next 5 to 10 years However during diagnostic stage it is
found that the secondary processing (milling) is comparatively low It may be because of increased procurement
by government agencies in the recent past and huge demand for special varieties of wheat outside the state
which results in interstate trade This trend is expected to continue in future as well Despite of these
constraints it is found that there is considerable potential for processing of wheat in the state Therefore in
order to promote in-house processing of wheat it is important to adopt the cluster based approach
The major wheat producing districts are shown below
Cereal Rank Production
2011 12 (lsquo000 MT)
Percentage of National Production
Major Producing Districts
Wheat Rank 4 127032 1216 Hoshangabad Chhindwara Sehore Harda Raisen Vidisha Dhar Ujjain Dewas Gwalior Datia
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 95
- -
Brief Project Profiles
The above data indicates that huge production base provides potential for wheat processing in the state It
underlines the need for promotion of establishment of wheat processing cluster in the state
The seasonality in terms of harvesting season of wheat produced in Madhya Pradesh is shown below
Major Cereal Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Wheat
Peak Season Lean Season Round the year
62222 Varietal availability
Madhya Pradesh is famous for some unique varieties of wheat such as Sharbati Moreover durum wheat (hard
wheat) with high protein and high gluten content is largely grown in the state These varieties types of wheat
gives competitive advantage to Madhya Pradesh where some quantities are purchased by the private traders at
a price premium mainly for processing purpose and to produce high value branded products
62223 Increase in demand
The demand for wheat and its products is going to increase coming decade (by 2023-24) on account of
increasing per capita consumption and increasing population Moreover rapid urbanization changing lifestyle
and increased health consciousness would lead to increased demand for processed products Huge production
base of unique wheat (sharbati durum) coupled with increase in demand suggests that there is substantial
potential for primary (sorting and grading) secondary (milling) and tertiary processing (processed products) of
wheat in the state
Major Cereal
Current Demand 2011 12
(MT)
Estimated Demand by 2023 24
(MT)
Estimated Percentage Change
Wheat 7183377 10016554 3944
Source NSSO PwC Analysis
6223 Concept
62231 Benefits of cluster
Clusters Increase Productivity Efficiency
o Efficient access to specialized inputs services employees information institutions training
programs and other public goods (local outsourcing)
o Ease of coordination and transactions across firms
o Rapid diffusion of best practices
o Ongoing visible performance comparisons and strong incentives to improve vs local rivals
o Proximity of rivals encourages strategic differentiation
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 96
Brief Project Profiles
Clusters Stimulate and Enable Innovations
o Greater likelihood of perceiving opportunities for innovation (eg unmet needs sophisticated
customers combinations of services or technologies)
o Presence of multiple suppliers and institutions to assist in knowledge creation
o Ease of experimentation given locally available resources
Clusters Facilitate Commercialisation and New Business Formation
o Opportunities for new companies and new lines of established business are more apparent
o Spinoffs and startups are encouraged by the presence of other companies commercial
relationships and concentrated demand
o Commercializing new products and starting new companies is easier because of available skills
suppliers etc
62232 Location
The indicative location and catchment area is shown in following figure
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 97
Brief Project Profiles
The project location is proposed to be at Sehore because of following reasons
Proximity to wheat producing area (especially sharbati variety)
Proximity to major mandis
Proximity to major consumption centres
Area is already declared as AEZ by APEDA
62233 Proposed Activities
Develop a wheat processing cluster at Sehore
Name of the Project Wheat Processing Cluster
Location Sehore
Combined Capacity ~ 450000 MTannum
Area Required ~ 25 acres
Catchment Area Sehore Hoshangabad Harda Vidisha Ashoknagar Raisen Dewas
Type of activities likely to be undertaken Sorting Grading amp Packaging
Milling
Manufacturing of Processed Product
Processed products likely to be manufactured Packed amp Branded Wheat Atta Maida Rawa Suji and Other processed products
Considering the growing area under various varieties of wheat (especially sharbati and durum) in nearby areas
of Sehore district it is proposed to establish wheat processing cluster at Sehore It will increase the value
addition immediately after harvesting by creating assured market for produce The proposed project will
promote similar processing activity in the nearby area
For calculation purposes it is expected that around 40-50 units with capacity of 9000 MTannum would
process around 450000 MT of wheat annually However the actual ratio of types of processing units depends
on the interest of private players and thus may vary
It is estimated that around one acre area is required to set up three modern wheat processing units
623 Cost Estimates
The most important requirement for establishing any processing facility is land The proposed cluster would
require around 25 acres of land It is assumed that state government will allot the required land for the same
Therefore the estimated cost described below excludes the land cost The required cost for establishment of
wheat processing cluster is approximately Rs 85 crores
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 98
Brief Project Profiles
Sr No
Particulars Units Amount
(in Rs Lakhs)
1 Land ~ 25 acres ---
2 Land Development --- 2500
3 Roads and Pavement Area --- 10000
4 Weighbridge 2 1200
5 Warehouses (5000 MT) 2 30000
6 Power
(sub-station and distribution network including street lights etc) --- 24000
7 Water supply
(including overhead tanks pump houses and machinery) --- 11000
8 Sewage Treatment Plant (STP) 1 800
9 Administrative Complex --- 5000
Total 84500
624 Annual Revenue Streams and Sources Project Benefits
Major project benefits are as follows
Particulars Benefit
Estimated revenue generation from pulses processing Rs 800 Crores
Estimated employment generation (both direct and indirect) Approx 1500
Estimated number of farmer beneficiaries (both direct and indirect) Approx 75000
Apart from above other benefits includes
Assured market and prices for farmers in catchment area
Reduction in wastage
Increase in economic activity
Socio-economic development of the area
625 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 99
Brief Project Profiles
Sr No
Task Particulars To be Completed by
1 Land allotment State Government
2 Creation of common infrastructure Government Agency
(eg MPAKVN MPSIDC)
3 Creation of warehouses Government Agency
(eg MPWLC)
4 Setting-up of specialised infrastructure facilities Private Sector
5 Maintenance of facilities Private Sector
626 Risk
6261 Financial Risk
The proposed project is at the conceptual stage and the detailed study (DPR) is required for financial
closure There may be escalation in the cost of project due to delay in finalizing this concept
6262 Implementation Risk
Land is the most critical component for any project The land has to be suitable for the purpose with adequate water supply drainage options connectivity to major markets as well as major agricultural belts free from encumbrances not exposed too much to vagaries of nature etc The quality and size of such land parcels will determine the return potential of project
The land acquired will be used for development of infrastructure and facilities Therefore it requires various clearances from various government bodies for construction to commissioning Delays in getting any of these clearances will lead to delay in the completion and non-availability of any of these clearances may delay the project Therefore such delays and non-availability of clearances can be a threat
Infrastructure required by the project but not included as part of the project ndash such as road access water supply etc are also important Delays in creation of these infrastructure facilities may have a negative impact on the projectrsquos profitability
The success of project demands participation from entrepreneurs setting up units within project area The project will have to attract sufficient number of participants to achieve maximum return potential
6263 Operational Risk
There may be a significant shift in cropping pattern in catchment area in future owing to relative profitability of crops This may lead to reduction in availability of raw material
6264 Miscellaneous Risk
Acts of God like floods earthquake etc that disrupt operations are a form of risk which exists for all
projects The same risk is applicable in this case as well
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 100
-
Brief Project Profiles
63 Development of paddy processing cluster at Satna
631 Context
Paddy is one of the important agricultural crops in Madhya Pradesh Though major rice producing belt has
been detached from the state after formation of Chhattisgarh in recent past paddy cultivation and processing
activity has increased in Madhya Pradesh It has also gained momentum due to basmati cultivation and interest
shown by some of the private player to enter into contract farming After completing the diagnostic assessment
of food processing sector of Madhya Pradesh it is found that there is immense potential to attract private sector
investment into post‐harvest activities of paddy Substantial production base along with location advantage
with connectivity to major consumption centres underscores this potential Therefore in order to promote in-
house processing of paddy it is important to adopt the cluster based approach and thus it is proposed to develop
paddy processing cluster at Satna
632 Project
6321 Objectives
To increase the level of in-house processing of paddy
To create and promote farmers-processor direct linkages for assured market in catchment area
To ensure better returns to farmers
To create contract farming opportunities in the catchment area
To generate direct and indirect employment opportunities
To reduce the post-harvest losses
6322 Drivers
63221 Huge production base
Madhya Pradesh contributes around 15 to 2 of total paddy production of India The average contribution to
the paddy production for the last five years (2007-08 to 2011-12) has been around 17 The production is
expected to increase significantly in the next 5 to 10 years However during diagnostic stage it is found that the
secondary processing (milling) is comparatively low It may be because of increased procurement by
government agencies in the recent past This trend is expected to continue in future as well Despite of these
constraints it is found that there is considerable potential for processing of wheat in the state Therefore in
order to promote in-house processing of paddy it is important to adopt the cluster based approach
The major paddy producing districts are shown below
Cereal Rank Production
2011 12 (lsquo000 MT)
Percentage of National Production
Major Producing Districts
Paddy Rank 14 22273 211 Balaghat Shahdol Seoni Rewa Satna Katni
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 101
- - -
Brief Project Profiles
The above data indicates that huge production base provides potential for paddy processing in the state It
underlines the need for promotion of establishment of paddy processing cluster in the state
The seasonality in terms of harvesting season of paddy produced in Madhya Pradesh is shown below
Major Cereal Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Paddy
Peak Season Lean Season Round the year
63222 Deficit in processing capacity
The estimated current paddy processing capacity is less than the current demand (consumption) in the state It
suggests that there is current potential for paddy processing in the state
Crop
Estimated Current Processing Capacity
2011 12
(MT)
Estimated Processing Capacity Required by
2023 24
(MT)
Estimated Processing Capacity Addition
Required by 2023 24
(MT)
Paddy 410340 777972 367632
Source Dept of Commerce amp Industries Primary Survey PwC Analysis
6323 Concept
63231 Benefits of cluster
Clusters Increase Productivity Efficiency
o Efficient access to specialized inputs services employees information institutions training
programs and other public goods (local outsourcing)
o Ease of coordination and transactions across firms
o Rapid diffusion of best practices
o Ongoing visible performance comparisons and strong incentives to improve vs local rivals
o Proximity of rivals encourages strategic differentiation
Clusters Stimulate and Enable Innovations
o Greater likelihood of perceiving opportunities for innovation (eg unmet needs sophisticated
customers combinations of services or technologies)
o Presence of multiple suppliers and institutions to assist in knowledge creation
o Ease of experimentation given locally available resources
Clusters Facilitate Commercialisation and New Business Formation
o Opportunities for new companies and new lines of established business are more apparent
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 102
Brief Project Profiles
o Spinoffs and startups are encouraged by the presence of other companies commercial
relationships and concentrated demand
o Commercializing new products and starting new companies is easier because of available skills
suppliers etc
63232 Location
The indicative location and catchment area is shown in following figure
The project location is proposed to be at Satna because of following reasons
Proximity to paddy producing area
Proximity to major mandis
Proximity to major consumption centres
63233 Proposed Activities
Develop a wheat processing cluster at Satna
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 103
Brief Project Profiles
Name of the Project Paddy Processing Cluster
Location Satna
Combined Capacity ~ 300000 MTannum
Area Required ~ 40 acres
Catchment Area Sehore Hoshangabad Harda Vidisha Ashoknagar Raisen Dewas
Type of activities likely to be undertaken Milling
Manufacturing of other processed products
Processed products likely to be manufactured Rice Bran Poha Churi Husk etc
Considering the growing area under paddy in nearby areas of Satna district it is proposed to establish paddy
processing cluster at Satna It will increase the value addition immediately after harvesting by creating assured
market for produce The proposed project will promote similar processing activity in the nearby area
For calculation purposes it is expected that around 25-30 units with capacity of 10000 MTannum would
process around 300000 MT of paddy annually However the actual ratio of types of processing units depends
on the interest of private players and thus may vary
It is estimated that around one acre area is required to set up a modern paddy milling processing unit with
capacity of 10000 MTannum
633 Cost Estimates
The most important requirement for establishing any processing facility is land The proposed cluster would
require around 40 acres of land It is assumed that state government will allot the required land for the same
Therefore the estimated cost described below excludes the land cost The required cost for establishment of
paddy processing cluster is approximately Rs 9 crores
Sr No
Particulars Units Amount
(in Rs Lakhs)
1 Land ~ 40 acres ---
2 Land Development --- 4000
3 Roads and Pavement Area --- 14000
4 Weighbridge 2 1200
5 Warehouses (5000 MT) 2 30000
6 Power
(Sub-station and distribution network including street lights etc) --- 24000
7 Water supply
(including overhead tanks pump houses and machinery) --- 11000
8 Sewage Treatment Plant (STP) 1 800
9 Administrative Complex --- 5000
Total 90000
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 104
Brief Project Profiles
634 Annual Revenue Streams and Sources Project Benefits
Major project benefits are as follows
Particulars Benefit
Estimated revenue generation from pulses processing Rs 425 Crores
Estimated employment generation (both direct and indirect) Approx 800
Estimated number of farmer beneficiaries (both direct and indirect) Approx 100000
Apart from above other benefits includes
Assured market and prices for farmers in catchment area
Reduction in post-harvest losses
Increase in economic activity
Socio-economic development of the area
635 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Sr No
Task Particulars To be Completed by
1 Land allotment State Government
2 Creation of common infrastructure Government Agency
(eg MPAKVN MPSIDC)
3 Creation of warehouses Government Agency
(eg MPWLC)
4 Setting-up of specialised infrastructure facilities Private Sector
5 Maintenance of facilities Private Sector
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 105
Brief Project Profiles
636 Risk
6361 Financial Risk
The proposed project is at the conceptual stage and the detailed study (DPR) is required for financial
closure There may be escalation in the cost of project due to delay in finalizing this concept
6362 Implementation Risk
Land is the most critical component for any project The land has to be suitable for the purpose with adequate water supply drainage options connectivity to major markets as well as major agricultural belts free from encumbrances not exposed too much to vagaries of nature etc The quality and size of such land parcels will determine the return potential of project
The land acquired will be used for development of infrastructure and facilities Therefore it requires various clearances from various government bodies for construction to commissioning Delays in getting any of these clearances will lead to delay in the completion and non-availability of any of these clearances may delay the project Therefore such delays and non-availability of clearances can be a threat
Infrastructure required by the project but not included as part of the project ndash such as road access water supply etc are also important Delays in creation of these infrastructure facilities may have a negative impact on the projectrsquos profitability
The success of project demands participation from entrepreneurs setting up units within project area
The project will have to attract sufficient number of participants to achieve maximum return potential
6363 Operational Risk
There may be a significant shift in cropping pattern in catchment area in future owing to relative profitability of crops This may lead to reduction in availability of raw material
6364 Miscellaneous Risk
Acts of God like floods earthquake etc that disrupt operations are a form of risk which exists for all projects The same risk is applicable in this case as well
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 106
Brief Project Profiles
64 Integrated fruits and vegetable processing facility at Ratlam on PPP model
641 Context
Madhya Pradesh ranks 5th in terms of vegetable and 8th in terms of fruits production in the country It produces
many of commercially important fruits and vegetables such as orange guava papaya pea tomato potato etc
in recent past the area under horticultural produce has increased substantially in the state The demand for
fruits and vegetables is growing both within and outside of the state Moreover there is opportunity to export
value added semi-finished and finished products of fruits and vegetables Despite of these processing and value
addition of fruits and vegetables is very low in the state After completing the diagnostic assessment of food
processing sector of Madhya Pradesh it is found that there is immense potential to attract private sector
investment into post‐harvest activities of horticulture produce Therefore in order to promote processing and
value addition activity of fruits and vegetables it is proposed to establish integrated processing facility at Ratlam
on PPP model
642 Project
6421 Objectives
To provide remunerative returns to farmers by adding value to their horticulture produce
To encourage existing fruit and vegetable growers to diversify in cropping pattern
To create and promote farmers-processor linkage for assured market for fruits and vegetables in
catchment area
To create contract farming opportunities in the catchment area
To reduce the post-harvest losses in horticulture produce
To generate direct and indirect employment opportunities
6422 Drivers
Due to increase in income level of people changing lifestyle and awareness there is increase in demand for the
processed food products and thus increase in food processing activity Also there is a huge demand for fruit
pulp juices concentrates and various vegetable products such as tomato puree sauces ketch-ups chutneys
etc in the international market The major countries associated with the trade of these value added products
are Germany Netherlands USA France and UAE
The major horticulture crops in Madhya Pradesh which could be used to manufacture such products are orange
papaya guava banana mango lemon tomato amla bottle gourd water melon and other vegetables MP is the
second largest producer of guava and third largest producer of amla in the country Citrus fruits are also
produced in significant quantity in the state
The district wise major fruits and vegetable production is indicated below
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 107
-
Brief Project Profiles
Fruit amp Vegetable
Rank Production
2011 12 (lsquo000 MT)
Percentage of National Production
Major Producing Districts
Orange Rank 2 6475 207 Chhindwara Mandsaur Shajapur Ujjain Betul Ratlam Neemuch Hoshangabad
Guava Rank 2 2553 102 Jhabua Indore Hoshangabad Alirajpur Morena Jabalpur Ujjain Ratlam
Amla Rank 3 1275 133 Jhabua Khandwa Neemuch Chhindwara Alirajpur Ratlam
Papaya Rank 6 2749 62 Ratlam Khandwa Barwani Khargone Shajapur Dhar Vidisha Jhabua
Banana Rank 7 13792 48 Burhanpur Dhar Barwani Khandwa Khargone
Mango Rank 13 1751 11 Alirajpur Indore Chhindwara Betul Balaghat Jhabua
Tomato Rank 4 134959 72 Ratlam Jabalpur Bhind Barwani Dhar Sagar Chhindwara Khandwa
Bottle Gourd Rank 2 41716 56 Jabalpur Ratlam Dewas Sagar Mandsaur Hoshangabad
Watermelon Rank 5 19096 111 Khandwa Shajapur Barhanpur
Cabbage Rank 9 37628 45 Jabalpur Indore Betul Shajapur Ratlam Dhar Neemuch
The seasonality in terms of harvesting season of various fruits and vegetables produced in Madhya Pradesh is
shown below
Fruit Vegetable Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Mosambi
Orange
Mango
Banana
Lime Lemon
Guava
Papaya
Amla
Tomato
Cabbage
Cauliflower
Potato
Onion
Bottle Gourd
Okra
Watermelon
Brinjal
Pea
Peak Season Lean Season Round the year
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 108
Brief Project Profiles
The figures indicate that fruits and vegetable processing unit in MP holds enormous potential to contribute
significantly in food processing sector It underlines the need for establishment of exclusive facility for
processing of fruit and vegetable in the state
Major advantages of this project are -
It will provide support to the overall production of fruits and vegetable which is characterized by short
harvesting seasons
Due to its multi facet processing capabilities such project could handle different types of fruits amp
vegetables to optimize capacity utilization and make processing commercially competitive
6423 Concept
64231 PPP Model
Establishment and running the fruit and vegetable processing facility requires expertise in operations right
from raw material procurement or handling to marketing of the produce andor products which private sector
can handle efficiently Whereas the public or government sector can aid by providing capital intensive assets
such as land Therefore it is expected that the requirement of land (around 7 acres) will be met by state
government while the business efficiencies and initiatives will be managed by the private entity
There are different models of PPP such as BOO (Build ndash Own ndash Operate) DBFOT (Design ndash Build ndash Finance ndash Operate ndash Transfer) etc and the choice of which depends on the objectives As primary objective is to promote
the processing activity in the state it is proposed that the project can be completed based on BOO (Build ndash Own
ndash Operate) model This model will facilitate the private players who are already in the FampV processing or going
to enter in this domain It will provide a good opportunity to expand their operations in this field and to
enhance their market share Incentives will be available to the private player such as land warehousing facility
tax breaks etc along with backward linkages
Key Features of PPP Model
State government will nominate the department or any related public entity as an implementing agency
Land will be provided by state government and will be maintained by private entity
Supporting facilities are being established on site by respective government agencies (such as MPWLC
and other related departments)
Opportunity for backward linkage especially in the form of contract farming
64232 Location
The indicative location and catchment area is shown in following figure
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 109
Brief Project Profiles
The project location is proposed to be in Ratlam district because of following reasons
Proximity to fruit and vegetable producing area
Availability of good infrastructure
Proximity to major mandis
Connectivity to all major cities and states which is going to become better due to DMIC (Delhi Mumbai
Industrial Corridor)
Proximity to proposed Inland Container Depot (ICD) at Ratlam with Truck Terminal
Project comes under proposed investment region (Ratlam-Nagda) of DMIC
Proximity to proposed multi modal logistical hub under DMIC (at Pithampur)
Area is already declared as AEZ by APEDA
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 110
Brief Project Profiles
64233 Proposed Activities
Establish integrated fruit and vegetable processing facility at Ratlam on PPP model
Name of the Project Integrated Fruit amp Vegetable Processing Facility on PPP model
1) Fresh FampV Operations
2) Multi Fruit Aseptic Processing Plant
Location Ratlam
Combined Capacity 35000 MT
Area Required ~ 7 acres (~27000 m2)
Catchment Area Ratlam Ujjain Indore Shajapur Mandsaur Neemuch Jhabua Alirajpur Dhar Barwani Khargone Khandwa
Proposed fruits to be processed Orange Mosambi Lemon Guava Papaya Amla Mango Banana
Proposed vegetables to be processed Tomato Cabbage Local Potato Onion Bottle Gourd Cauliflower Okra Water Melon Brinjal Pea
1) Fresh Fruit and Vegetable Operations
Considering the growing area under various fruits and vegetables in Ratlam and nearby area it is proposed to
set up a pack house for grading packing and marketing of fresh fruits and vegetables It will increase the value
addition immediately after harvesting by creating assured market for produce It will help to reduce the losses
presently occurring due to transport of fruits and vegetables to distant markets such as Indore mandi Lashkar
mandi etc within the state as well as markets outside the state Moreover the proposed project will promote
similar activity in the nearby area
On the basis of production and market arrivals in the catchment area it is proposed to set up a Fresh Produce
Pack House with an annual capacity of 15000 tonnes Two grading and packing lines (semi‐automatic) of 2
tonshr capacity each can be used and output of 50 tonnes per day can be achieved
Proposed fruits to be handled ndash Orange Mosambi Lemon Guava Papaya Amla Mango Banana
Proposed vegetables to be handled ndash Tomato Cabbage Local Potato Onion Bottle Gourd Cauliflower
Okra Water Melon Brinjal Pea
Annual Handling Capacity ndash 15000 MT (for 300 days)
Target Market ndash Indore Ujjain Bhopal Vadodara Ahmedabad Udaipur Other nearby markets
2) Multi Fruit Aseptic Processing Plant
Aseptic bulk packaging is gaining momentum over traditional canning due to its less cost of packaging and easy
operation Moreover the acceptability of aseptically packed products is comparatively better Considering the
huge production base of papaya guava and tomato in nearby areas of Ratlam it is proposed to set up aseptic
processing unit at Ratlam Additionally other fruits such as orange and mango can be considered while
developing the detail project report (DPR)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 111
Brief Project Profiles
On the basis of production and market arrivals in the catchment area it is proposed to set up aseptic processing
unit with annual capacity to handle around 20000 MT of produce
Proposed fruits to be handled ndash Guava Papaya Amla Orange Mango
Proposed vegetables to be handled ndash Tomato
Annual Handling Capacity ndash 20000 MT (for 300 days)
Target Market ndash Indore Ujjain Bhopal Vadodara Ahmedabad Udaipur Other nearby markets
643 Cost Estimates
The most important requirement for establishing any processing facility is land The proposed fruit and
vegetable processing facility will require around 7 acres of land It is assumed that state government will allot
the required land for the same Therefore the estimated cost described below excludes the land cost The
required cost for establishment of and vegetable processing facility on PPP model is approximately Rs 30 crore
with an operational expenditure of around Rs 41 crore for first year
6431 Non-recurring Expenditure
Sr No
Particulars Units Amount
(in Rs Lakhs)
Plant ndash 1 (Fresh Fruit and Vegetable Operations)
1 Land ~ 9000 m2 ---
2 Road amp Pavement Area (Rs550m2) ~ 1800 m2 1000
3 Building (including office) (Rs12000m2) ~ 2000 m2 24000
4
Plant amp Machinery
Cleaning grading and packing lines (2 tons per hour)
Crate Washer Fork Lift Pallet Jack Weighing Bridge Water Storage Generator Hydraulic Pallets Hydraulic Lifts
---3000
8000
5 Utility Plant Machineries
(HVAC) --- 5000
6 Miscellaneous Fixed Assets
(Plastic Crates for material handling Furniture amp Fixtures etc) --- 3000
Sub-Total (Plant-1) 44000
Plant ndash 2 (Multi Fruit Aseptic Processing Plant)
7 Land ~ 18000 m2 ---
8 Road amp Pavement Area (Rs550m2) ~ 2800 m2 1500
9 Building (Rs15000m2) ~ 2000 m2 30000
10 Office (Rs15000m2) ~ 300 m2 4500
11 Ripening Chamber ~ 2000 m2 8500
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 112
Brief Project Profiles
12 Utility Buildings (Raw Material Bay Coal Yard ETP Civil Work Boiler House etc)
12500
13 Warehouse for finished goods on lease basis from MPLWC ~ 2000 m2 5000
14
Plant amp Machinery
(Plant and Machinery of multi fruit aseptic plant preparatory pasteurization fining decanting sterilization and aseptic filling)
--- 135000
15
Utility Plant Machineries amp Other Assets
(Boiler Water Treatment Plant Water Storage Tank Chiller Cooling Tower Water Softening Plant ETP Generator Nitrogen Plant Laboratory Equipments Crates Hydraulic Pallets Hydraulic Lifts etc)
--- 45000
Sub-Total (Plant-2) 242000
Common Infrastructure
16 Water Storage RCC construction --- 5000
17 Water Pumping Station Distribution lines etc --- 1000
18 Water Treatment System Filtration Carbon Filtration and Degermination Chemical treatment plant etc
--- 2500
19 Utility Civil Buildings etc --- 6000
Sub-Total (Common Infrastructure) 14500
Grand Total (All Non-Recurring Cost) 300500
6432 Recurring Expenditure
The recurring expenditure includes pay and allowances of technical and non-technical staff maintenance of
infrastructure utilities and consumables such as water power chemicals fuel etc Please note that the
recurring expenditure will increase over time due increase in the pay and allowances consumablersquos cost The
recurring expenditure for the first year is detailed below
Sr No
Particulars Amount
(in Rs Lakhs)
Plant ndash 1 (Fresh Fruit and Vegetable Operations)
1 Manpower Cost (for around 20 heads) 3000
2 Raw Material 110000
3 Packaging Cost 4000
4 Processing Cost 5500
5 Transportation amp Handling Charges 30000
6 Administrative Cost 1500
7 Marketing Cost 3000
8 Maintenance 100
Sub-Total (Plant-1) 157100
Plant ndash 2 (Multi Fruit Aseptic Processing Plant)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 113
Brief Project Profiles
9 Manpower Cost (for around 50 heads) 10000
10 Raw Material 150000
11 Packaging Cost 45000
12 Processing Cost 35000
13 Administrative Cost 6000
14 Marketing Cost 6000
15 Maintenance 2500
Sub-Total (Plant-2) 254500
Grand Total (All Recurring Cost) 411600
644 Annual Revenue Streams and Sources
1) The installed annual capacity and turnover on installed capacity are as follows
Sr No
Operation Source of Revenue
Installed Processing
Capacity
(in MT)
Approx Annual
Turnover
(in Rs Lakhs)
1 Marketing Operations of Fresh Fruits amp Vegetables 15000 180000
2 Multi Fruit Processing Plant (Aseptic Bulk Packaging Tomato Paste Plant)
20000 310000
Total 35000 490000
2) Estimated employment generation (both direct and indirect) ndash Approx 40
3) Estimated number of farmer beneficiaries (both direct and indirect) ndash Approx 850
4) Apart from above other benefits includes
Assured market and prices for farmers in catchment area
Reduction in post-harvest losses
Increase in economic activity
Socio-economic development of the area
645 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 114
Brief Project Profiles
Sr No
Task Particulars To be Completed by
1 Land allotment State Government
2 Creation of common infrastructure Private Sector
3 Creation of warehouse MPWLC
4 Setting-up of specialised facilities Private Sector
5 Maintenance of facilities Private Sector
Duration of contract Long Term (10-15 Years)
Terms of lease BOO
The project is proposed to be completed within 3 years (by December 2016) However the time required for
completion of project depends on the inter-departmental procedures of government and various approvals
646 Risk
6461 Financial Risk
The proposed project is at the conceptual stage and the detailed study (DPR) is required for financial
closure There may be escalation in the cost of project due to delay in finalizing this concept
6462 Implementation Risk
Land is the most critical component for any project The land has to be suitable for the purpose with adequate water supply drainage options connectivity to major markets as well as major agricultural belts free from encumbrances not exposed too much to vagaries of nature etc The quality and size of such land parcels will determine the return potential of project
The land acquired will be used for development of infrastructure and include facilities like warehouses power plants etc besides food processing units Therefore it requires various clearances from various government bodies for construction to commissioning Delays in getting any of these clearances will lead to delay in the completion and non-availability of any of these clearances may delay the project Therefore such delays and non-availability of clearances can be a threat
Unforeseen litigations may cause delay in the implementation or result in cost over runs thereby affecting the potential return from the project
Estimation of the costs to be incurred during the construction phase may not be accurate as certain
factors about the park development may be unknown at the time of the projections If there is an increase in the costs it will have a bearing on the profitability of the projects
Management is the most critical part of a successful project and timely implementation without any cost over-runs is dependent heavily on the management If the management is not competent or lacks motivation it will have very negative repercussions on the projects
Infrastructure required by the project but not included as part of the project ndash such as road access water supply etc are also important Delays in creation of these infrastructure facilities may have a negative impact on the projectrsquos profitability
The success of project demands participation from entrepreneurs setting up units within project area The project will have to attract sufficient number of participants to achieve maximum return potential
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 115
Brief Project Profiles
6463 Operational Risk
There may be a significant shift in cropping pattern in catchment area in future owing to relative profitability of crops This may lead to reduction in availability of raw material
6464 Miscellaneous Risk
The regulations pertaining to this project which are not in control of state government can change in course of the project and it can have a varied range of impact
Acts of God like floods earthquake etc that disrupt operations are a form of risk which exists for all projects The same risk is applicable in this case as well
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 116
Brief Project Profiles
65 Vegetable dehydration facility at Neemuch on PPP model
651 Context
Madhya Pradesh produces some of the commercially important vegetables and spices such as onion and garlic
In recent past the area under these major vegetables spices has increased substantially in the state However
the price realization by farmers is comparatively low It is found that seasonality is one of the major reasons
which affect the demand-supply cycle and the resultant prices of these horticultural produce The demand for
these specific vegetables (onion) and spices (garlic) is growing in both domestic as well as international market
Therefore there is need to increase the value addition of these categories Dehydration is one of the easy ways to
preserve these types of vegetables spices It increases the shelf life of these perishable categories and the
resultant product fetches better prices in the market Therefore in order to promote processing and value
addition activity of vegetables it is proposed to establish vegetable (especially garlic and onion) dehydration
facility at Neemuch on PPP model
652 Project
6521 Objectives
To provide remunerative returns to farmers by adding value to their horticulture produce
To create and promote farmers-processor linkage for assured market for garlic and onion in catchment
area
To create contract farming opportunities in the catchment area
To reduce the post-harvest losses of these horticulture produce
To generate direct and indirect employment opportunities
6522 Drivers
The fruits amp vegetables are perishable in nature and mostly available in specific season This natural
phenomenon generally results into low price realization in glut season by farmers To overcome the problem of
seasonal availability and to benefit the farmers by providing better returns value addition is necessary
Dehydration is one of the technique by which vegetables are preserved in dehydrated form for a longer period
and are made available during off‐season With this technology certain high value and popular vegetables can
be profitably sold The dehydrated vegetables are used to manufacture instant vegetable noodles soups snacks
and fast food Dehydrated onion is used as condiment and flavoring agent in manufacturing of tomato
ketchups sauces salad pickles chutneys meat sausages masala bread and buns breakfast foods etc
The vegetables selected for preparing dehydrated products in the project are onion garlic tomato cabbage etc
The products have been selected based on availability of raw materials and market potential of the finished
product
The district wise major vegetable production is indicated below
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 117
-
Brief Project Profiles
Vegetable Rank Production
2011 12 (lsquo000 MT)
Percentage of National Production
Major Producing Districts
Garlic Rank 2 2700 220 Ratlam Indore Chhindwara Neemuch Ujjain Mandsaur Shajapur Dewas Guna Chattarpur
Onion Rank 3 195700 112 Shajapur Indore Khandwa Ujjain Sagar Rewa Barwani Ratlam Jabalpur Mandsaur Dhar Dewas
Tomato Rank 4 134959 72 Ratlam Jabalpur Bhind Barwani Dhar Sagar Chhindwara Khandwa
Cabbage Rank 9 37628 45 Jabalpur Indore Betul Shajapur Ratlam Dhar Neemuch
The figures indicate that fruits and vegetable processing in MP holds enormous potential to contribute
significantly in food processing sector It underlines the need for establishment of exclusive facility for
dehydration of vegetable in the state
The seasonality in terms of harvesting season of various vegetables produced in Madhya Pradesh is shown
below
Vegetable Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Garlic
Onion
Tomato
Cabbage
Peak Season Lean Season Round the year
6523 Concept
65231 PPP Model
Establishment and running any fruit and vegetable processing facility requires expertise in operations right
from raw material procurement or handling to marketing of the produce andor products which private sector
can handle efficiently Whereas the public or government sector can aid by providing capital intensive assets
such as land Therefore it is expected that the requirement of land (around 6 acres) will be met by state
government while the business efficiencies and initiatives will be managed by the private entity
There are different models of PPP such as BOO (Build ndash Own ndash Operate) DBFOT (Design ndash Build ndash Finance ndash Operate ndash Transfer) etc and the choice of which depends on the objectives As primary objective is to promote
the processing activity in the state it is proposed that the project can be completed based on BOO (Build ndash Own
ndash Operate) model This model will facilitate the private players who are already in the FampV processing or going
to enter in this domain It will provide a good opportunity to expand their operations in this field and to
enhance their market share Incentives will be available to the private player such as land warehousing facility
tax breaks etc along with backward linkages
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 118
Brief Project Profiles
Key Features of PPP Model
State government will nominate the department or any related public entity as an implementing agency
Land will be provided by state government and will be maintained by private entity
Supporting facilities are being established on site by respective government agencies (such as MPWLC
and other related departments)
Opportunity for backward linkage especially in the form of contract farming
65232 Location
The indicative location and catchment area is shown in following figure
The project location is proposed to be in Neemuch district because of following reasons
Proximity to vegetable producing area
Proximity to major mandis
Connectivity to major cities and states which is going to become better due to DMIC (Delhi Mumbai
Industrial Corridor)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 119
Brief Project Profiles
Proximity to proposed Inland Container Depot (ICD) at Ratlam with Truck Terminal
Project comes under proposed investment region (Neemuch-Nayagaon) of DMIC
Area is already declared as AEZ by APEDA
65233 Proposed Activities
Establish vegetable dehydration facility at Neemuch on PPP model
Name of the Project Vegetable Dehydration Facility on PPP model
Location Neemuch
Combined Capacity 12000 MT
Area Required ~ 6 acres (~24000 m2)
Catchment Area Neemuch Mandsaur Ratlam Shajapur Ujjain Indore Dhar Guna Rajgarh
Proposed vegetables to be processed Garlic Onion Tomato Cabbage
Dehydration Plant
Considering the growing area under various vegetables especially garlic and onion nearby area of Neemuch it is
proposed to set up a dehydration plant It will increase the value addition immediately after harvesting by
creating assured market for produce It will help to reduce the losses presently occurring due to transport of
these vegetables to distant markets within the state as well as markets outside the state Moreover the proposed
project will promote similar activity in the nearby area
On the basis of production and market arrivals in the catchment area it is proposed to set up dehydration plant
with an annual capacity of 12000 tonnes Two grading and packing lines (semi‐automatic) of 2 tonshr capacity
each can be used and output of 50 tonnes per day can be achieved
Dried or dehydrated fruits and vegetables can be produced by a variety of processes These processes differ
primarily by the type of drying method used which depends on the type of food and the type of characteristics
of the final product In general dried or dehydrated fruits and vegetables undergo the following process steps
pre‐drying treatments such as size selection peeling and color preservation drying or dehydration using
natural or artificial methods and post dehydration treatments such as sweating inspection and packaging
Proposed vegetables to be handled ndash Garlic Onion Tomato Cabbage
Annual Handling Capacity ndash 12000 MT (for 300 days)
Target Market ndash Indore Ujjain Bhopal Vadodara Ahmedabad Udaipur Other nearby markets
653 Cost Estimates
The most important requirement for establishing any processing facility is land The proposed vegetable
dehydration facility will require around 6 acres of land It is considered that state government will allot the
required land for the same Therefore the estimated cost described below excludes the land cost The required
cost for establishment of vegetable dehydration facility on PPP model is approximately Rs 196 crore with an
operational expenditure of around Rs 12 crore for first year
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 120
Brief Project Profiles
6531 Non-recurring Expenditure
Sr No
Particulars Units Amount
(in Rs Lakhs)
1 Land ~ 24000 m2 ---
2 Road amp Pavement Area (Rs550m2) ~ 4000 m2 2200
3 Building (Rs15000m2) ~ 2000 m2 30000
4 Office (Rs15000m2) ~ 300 m2 4500
5 Raw Material Storage Shed ~ 9000 m2 7500
6 Utility Buildings (Raw Material Bay Coal Yard ETP Civil Work Boiler House etc)
4000
7 Warehouse for finished goods on lease basis from MPLWC ~ 2000 m2 5000
8
Plant amp Machinery
(Garlic Onion Cabbage Dehydration Unit and Tomato Dehydration Unit)
--- 120000
9
Utility Plant Machineries amp Other Assets
(Boiler Water Treatment Plant Water Storage Tank ETP Generator Laboratory Equipments Crates Hydraulic Pallets Hydraulic Lifts etc)
--- 22500
Total 195700
6532 Recurring Expenditure
The recurring expenditure includes pay and allowances of technical and non technical staff maintenance of
infrastructure utilities and consumables such as water power chemicals fuel etc Please note that the
recurring expenditure will increase over time due increase in the pay and allowances consumablersquos cost The
recurring expenditure for the first year is detailed below
Sr No
Particulars Amount
(in Rs Lakhs)
1 Manpower Cost (for around 45 heads) 8000
2 Raw Material 70000
3 Packaging Cost 3000
4 Processing Cost 35000
5 Administrative Cost 1500
6 Marketing Cost 3000
7 Maintenance 200
Total 120700
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 121
Brief Project Profiles
654 Annual Revenue Streams and Sources
1) The installed annual capacity and turnover on installed capacity are as follows
Operation Source of Revenue
Installed Processing
Capacity
(in MT)
Approx Annual
Turnover
(in Rs Lakhs)
Dehydration of Vegetables 12000 150000
2) Estimated employment generation (both direct and indirect) ndash Approx 60
3) Estimated number of farmer beneficiaries (both direct and indirect) ndash Approx 300
4) Apart from above other benefits includes
Assured market and prices for farmers in catchment area
Reduction in post-harvest losses
Increase in economic activity
Socio-economic development of the area
655 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Sr No
Task Particulars To be Completed by
1 Land allotment State Government
2 Creation of common infrastructure Private Sector
3 Creation of warehouse MPWLC
4 Setting-up of specialised facilities Private Sector
5 Maintenance of facilities Private Sector
Duration of contract Long Term (10-15 Years)
Terms of lease BOO
The project is proposed to be completed within 3 years (by December 2016) However the time required for
completion of project depends on the inter-departmental procedures of government and various approvals
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 122
Brief Project Profiles
656 Risk
6561 Financial Risk
The proposed project is at the conceptual stage and the detailed study (DPR) is required for financial
closure There may be escalation in the cost of project due to delay in finalizing this concept
6562 Implementation Risk
Land is the most critical component for any project The land has to be suitable for the purpose with adequate water supply drainage options connectivity to major markets as well as major agricultural belts free from encumbrances not exposed too much to vagaries of nature etc The quality and size of such land parcels will determine the return potential of project
The land acquired will be used for development of infrastructure and include facilities like warehouses power plants etc besides food processing units Therefore it requires various clearances from various government bodies for construction to commissioning Delays in getting any of these clearances will lead to delay in the completion and non-availability of any of these clearances may delay the project Therefore such delays and non-availability of clearances can be a threat
Unforeseen litigations may cause delay in the implementation or result in cost over runs thereby affecting the potential return from the project
Estimation of the costs to be incurred during the construction phase may not be accurate as certain
factors about the park development may be unknown at the time of the projections If there is an increase in the costs it will have a bearing on the profitability of the projects
Management is the most critical part of a successful project and timely implementation without any cost over-runs is dependent heavily on the management If the management is not competent or lacks motivation it will have very negative repercussions on the projects
Infrastructure required by the project but not included as part of the project ndash such as road access water supply etc are also important Delays in creation of these infrastructure facilities may have a negative impact on the projectrsquos profitability
The success of project demands participation from entrepreneurs setting up units within project area The project will have to attract sufficient number of participants to achieve maximum return potential
6563 Operational Risk
There may be a significant shift in cropping pattern in catchment area in future owing to relative profitability of crops This may lead to reduction in availability of raw material
6564 Miscellaneous Risk
The regulations pertaining to this project which are not in control of state government can change in course of the project and it can have a varied range of impact
Acts of God like floods earthquake etc that disrupt operations are a form of risk which exists for all projects The same risk is applicable in this case as well
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 123
Brief Project Profiles
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Brief Project Profiles
66 Establishment of modern slaughterhouses on PPP model
661 Context
Government of Madhya Pradesh intends to develop food processing sector inclusively and intends to increase
the income level of farmers Livestock produce is one of the important sub-sectors of the food processing sector
Animal husbandry is also considered as a very effective complementary activity to the traditional farming and
thus does have a huge employment generation capacity
After completing the diagnostic assessment of food processing sector of Madhya Pradesh it is found that there is
immense potential and need to develop animal products industry in the state Moreover the production of meat
(excluding poultry meat) is about 40 of total consumption which indicates that remaining demand is satisfied
by importing meat products from other states This fact indicates that in order to develop this sector there is
need to increase the production of meat (excluding poultry meat) in the state Therefore aligning with state
governmentrsquos objectives it is proposed to establish modern slaughterhouses in the state
662 Project
6621 Objectives
The objectives of the project can be outlined as follows
To increase production and processing of meat and meat products in the state
To provide hygienically produced high quality animal products to consumer
To create and promote farmers-processor linkage for assured market for animals in catchment area
To provide remunerative returns to farmers
To reduce the losses on account of unorganized business
To generate direct and indirect employment opportunities
To generate revenue for local bodies
6622 Drivers
66221 Deficit in production
Though the meat (other than poultry meat) production in Madhya Pradesh has grown at the CAGR of around
62 over the period 2007-08 to 2011-12 the state is net importer of meat (other than poultry meat)
Considering the ever growing demand there is a need to increase the production of meat (other than poultry
meat) in the state
The snapshot of meat (other than poultry meat) production and consumption is indicated below
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 125
- --
-
Brief Project Profiles
Parameter
Meat
(other than poultry)
Major Districts Remarks
Production (MT) 25000 Bhopal Jabalpur Indore Dewas
Net Available Production (MT) 24425 Harvest amp Post-harvest Loss of 23 for Meat (other than poultry meat)
Consumption (MT) 60064 ---
Estimated Potential for Production (MT)
35064 (production is less than consumption)
66222 Deficit in current processing
There is no meat (other than poultry meat) processing unit in the state It may be because of non-availability of
surplus production and preference to unprocessed meat from wet markets Therefore there is a need to take
steps towards increasing production of meat (other than poultry meat) in the state
66223 Increase in demand
As per NSSO data the per capita consumption of meat in the state has increased by around 50 during last
decade It shows the demand for meat (other than poultry meat) is expected to increase tremendously by 2023-
24 on account of increasing per capita consumption and increasing population
Particular
Current Demand 2010 11
(MT)
Current Production 2010 11
(MT)
Estimated Demand Supply Gap 2010 11
(MT)
Meat
(other than poultry meat) 60064 25000 35064
Source NSSO PwC Analysis
6623 Concept
66231 PPP Model
Establishment and running modern slaughterhouse requires expertise in operations right from procurement or
handling to marketing of the produce andor products which private sector can handle efficiently Whereas
the public or government sector can aid by providing capital intensive assets such as land Therefore it is
expected that the requirement of land (around 2 acres) will be met by state government while the business
efficiencies and initiatives will be managed by the private entity
There are different models of PPP such as BOO (Build ndash Own ndash Operate) DBFOT (Design ndash Build ndash Finance ndash Operate ndash Transfer) etc and the choice of which depends on the objectives As primary objective is to promote
the processing activity in the state it is proposed that the project can be completed based on BOO (Build ndash Own
ndash Operate) model This model will facilitate the private players who are already in or going to enter in this
domain It will provide a good opportunity to organize the operations in this field Incentives will be available to
the private player such as land tax breaks etc along with backward linkages
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 126
Brief Project Profiles
Key Features of PPP Model
State government will nominate the department or any related public entity as an implementing agency
Land will be provided by state government and will be maintained by private entity
Supporting facilities are being established on site by respective government agencies
66232 Location
The indicative location and catchment area is shown in following figure
Indore
Bhopal
The project location is proposed to be in above cities because of following reasons
Increasing consumption in urban areas
Proximity to major livestock markets
Connectivity to major cities and states
66233 Proposed Activities
Establish modern slaughterhouse on PPP model
Name of the Project Modern Slaughterhouse on PPP model
Location Indore and Bhopal
Annual Capacity ~ 45000 animalsyearfacility
Area Required ~ 2 acresfacility
Proposed animals to be slaughtered Goat Sheep Buffalo
Considering the growing demand for animal products such as meat in urban areas it is proposed to set up
modern slaughterhouses in the state It will help to increase the organized business of slaughtering of animals
On the basis of production and market arrivals in the catchment areas it is proposed to set up facility with an
annual capacity to slaughter 45000 animals (around 30000 goatsheeps and 15000 buffalos)
The proposed facility would contain following major sections
1) GoatSheep Slaughterhouse
2) Buffalo Slaughterhouse
3) Blood Processing Plant
The products would be meat carcasses and by products would be blood meal and manure
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 127
Brief Project Profiles
663 Cost Estimates
The most important requirement for establishing any processing facility is land The proposed project will
require around 2 acres of land It is assumed that state government will allot the required land for the same
Therefore the estimated cost described below excludes the land cost The required cost for establishment of
modern slaughterhouse facility on PPP model is approximately Rs 43 crores
Sr No
Particulars Units Amount
(in Rs Lakhs)
1 Land ~ 2 acres ---
2 Roads Boundry Wall amp Pavement Area --- 3500
3 Building (Rs10000m2) ~ 1100 m2 11000
4
Utility Buildings
(Animal Market Water Storage Drainage System ETP Civil Work etc)
2500
5 Plant amp Machinery
(GoatSheep Line and Buffalo Line) --- 21000
6
Utility Plant Machineries amp Other Assets
(Blood Processing Plant ETP Generator Electricals Other Miscellaneous Equipments)
--- 15000
Total 43000
664 Annual Revenue Streams and Sources
The annual capacity and turnover are as follows
Operation Source of Revenue
Slaughtering Capacity
(in Nos)
Approx Annual
Turnover
(in Rs Lakhs)
Slaughtering of animals 45000 700000
665 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Sr No
Task Particulars To be Completed by
1 Land allotment State Government
2 Creation of common infrastructure Private Sector
3 Setting-up of specialised facilities Private Sector
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 128
Brief Project Profiles
4 Maintenance of facilities Private Sector
Duration of contract Long Term (10-15 Years)
Terms of lease BOO
The project is proposed to be completed within 3 years (by December 2016) However the time required for
completion of project depends on the inter-departmental procedures of government and various approvals
666 Risk
6661 Financial Risk
The proposed project is at the conceptual stage and the detailed study (DPR) is required for financial
closure There may be escalation in the cost of project due to delay in finalizing this concept
6662 Implementation Risk
Land is the most critical component for any project The land has to be suitable for the purpose with adequate water supply drainage options connectivity to major markets as well as major agricultural belts free from encumbrances not exposed too much to vagaries of nature etc The quality and size of such land parcels will determine the return potential of project
The land acquired will be used for development of infrastructure and facilities Therefore it requires various clearances from various government bodies for construction to commissioning Delays in getting any of these clearances will lead to delay in the completion and non-availability of any of these clearances may delay the project Therefore such delays and non-availability of clearances can be a threat
Unforeseen litigations may cause delay in the implementation or result in cost over runs thereby affecting the potential return from the project
Estimation of the costs to be incurred during the construction phase may not be accurate as certain factors about the park development may be unknown at the time of the projections If there is an increase in the costs it will have a bearing on the profitability of the projects
Infrastructure required by the project but not included as part of the project ndash such as road access water supply etc are also important Delays in creation of these infrastructure facilities may have a negative impact on the project
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 129
Brief Project Profiles
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Brief Project Profiles
67 Development up-gradation of marketing facilities of the APMCrsquos
671 Context
The diagnostic report which involved intense discussion and interaction with key stakeholders in the
agricultural value chain brought into light certain issues which are hampering efficient trading of agricultural
produce Infrastructure and facilities available at mandi level is a major concern across the State It not only
affects farmers (by virtue of delay in trade inefficient trade resulting in low price realization) but also hampers
value addition through processing During the diagnostics stage it was found that one third of mandi issues was
related to infrastructure availability More specifically the diagnostic report brought out the following key
findings as regards infrastructure availability in mandis
Warehouses are available in more than 60 of the mandis but more than one third of them are not
adequate to handle the volumes
Advance facilities which have direct impact on transactions and shelf life of horticultural produce such
as ripening chambers and cold storages are absent
Lack of standardisation of quality norms at mandi level creating disincentive for farmers to adopt best
practices and producing quality material This is because similar quality produce can fetch different
prices and different quality produce are sold at similar prices Also processors are restricted from
receiving quality raw material due to lack of primary processing quality and standardization facilities
in the mandis
State mandis have platform based revenue model rather than services based revenue model which is
restricting mandis to act as centres of primary processing thereby benefiting both buyers and sellers
and increasing profitability of mandi operations
672 Project
6721 Drivers
Developmentupgradation of market facilities in APMCrsquos is of utmost importance for development of the food processing sector in the state Well-developed marketing infrastructure and efficient marketing system will
promote competitive trade as well as facilitate farmerrsquos access to value addition services such as grading and
storage etc on one hand and increase value addition reduce supply chain inefficiency and post- harvest losses
on the other The recent report of ldquoCommittee of State Ministers In-charge of Agriculture Marketing to
Promote Reformsrdquo also recognizes the challenges existing for the stakeholders at the mandi level and calls for urgent modernization of infrastructure along with suitable modifications of agricultural market policies and
regulations
6722 Objectives
The objectives of developmentupgradation of the marketing facilities of APMCsrsquo are
Capacity building of existing marketing infrastructure at the mandis for increasing efficiency of
operations and value to stakeholders
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PwC 131
Brief Project Profiles
Provide additional marketing infrastructure (warehouses market yards drying yards weighing and
mechanical handling etc) to handle expected and future arrivals of commodities and establishment of
advance facilities for increasing shelf life of perishable goods
Create infrastructure facilities for grading standardization and quality certification so as to ensure
price realization to farmers as per quality and availability of required quality produce for buyers and
processors This is envisaged to enable pledge financing and marketing credit and introduction of
negotiable warehousing receipt system
6723 Concept
Based on the findings of the diagnostics study we estimate that around 32 key AMPC markets need to be
developed upgraded for increasing efficiency in agricultural marketing and for boosting the level of value
addition food processing in the state
There are 246 regulated markets in Madhya Pradesh which are sub-divided into A B C and D categories
according to market arrivals and revenue
Regulated markets
Principal Sub-market yards Total
246 275 521
Principal markets
Category Number Percentage
A 51 21
B 40 16
C 58 24
D 97 39
Total 246
The proposed mandi developmentupgradation project seeks to modernize 63 percent of the A category
markets in Phase 1 and 2 as mentioned below
67231 Proposed Activities
A phase wise modernization of the existing APMC markets is proposed under the project and is indicated
below
672311 Phase 1
1) Selection of 4 key markets (Pipariya Balaghat Hosanghabad Ratlam dealing majorly in gram paddy
wheat and FampV respectively) in line with the proposed processing zones for the above commodities
2) Selection of 6 key markets in other areas dealing in soyabean pulses cereals other oilseeds and fruits
and vegetables (Indicative locations Ujjain Katni Banapura Jabalpur Morena and Shujalpur)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 132
Brief Project Profiles
The above selected 10 key markets are critical for strengthening the agricultural marketing system in
the state for important commodities and to intensify processing in identified zones The identification
of the indicative list of markets above has been done through a multi-parameter analysis which
considered the importance of the market (in terms of throughput of key commodities) infrastructure
requirement location to major processing and consumption centres among others However the final
selection of markets and infrastructure requirement need to be based on a detailed feasibility report
and stakeholder consultation in partnership with the concerned APMCrsquos
3) Identification of infrastructure requirement with regards to basic market user common facilities and
functional infrastructure in the above 10 key markets An indicative list of these facilities is mentioned
below
a Basic facilities such as roads water supply sanitation waste disposal boundary walls parking
shed etc
b Market user common facilities such as market yards platforms for loadingunloading
assembling auctioning of produce weighing and mechanical handling equipments
shopsoffices etc
c Functional infrastructure for dryingcleaninggrading standardization SPS (sanitary and
phytosanitary) measures and quality certification packaging labelling ripening chambers
cold storages warehouses etc
The requirement of infrastructure will vary across the selected markets and will depend on the
characteristic of each market operations the commodities and volume handled and commercial
feasibility
4) Preparation of proposal for development of the 10 selected key markets based on individual
requirements in partnership with the concerned APMCrsquos
5) Submission of proposal to state agricultural marketing board for approval and routing through relevant
schemes for financial support
Timeframe Phase-1 of the modernization of 10 APMC markets is estimated at around 4-5 years from
project conception to implementation
672312 Phase 2
1) Selection of 22 key markets for modernization (to be based on detailed feasibility study and stakeholder
consultation)
The feasibility study for the selection of the above markets should be conducted after initial work on
implementation of Phase-1 commences
2) Repeat of steps 3 4 and 5 from Phase 1
Timeframe Phase-2 of the modernization of 22 APMC markets is estimated at around 10 years from
project conception to implementation
673 Implementation Structure
The guiding factors should be the extent of non-availability of adequate marketing facility in a particular
market Other factors to be considered are
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 133
Brief Project Profiles
Location of the market and its linkage to important processing zones
Availability of land
Willingness of the participation of the State government agencies
Commitment of the state govt to provide a part of the financing as per the central schemes available
(mentioned below)
Volume of commodity arriving in a market
Quality of commodity arriving in a market and suitability for processing
The following central government schemes for market developmentupgradation can be utilized for seeking
financial assistance for modernization of the proposed key markets
Scheme for Development strengthening of Agricultural marketing infrastructure Grading and
standardization Ministry of Agriculture and Co-operation Govt of India
Scheme for creation of market infrastructure for horticulture commodities National Horticulture
Mission (NHM)
The following sequential activities should be undertaken for market modernization
1) Preparation of Terms of Reference and Scope of services for undertaking feasibility study for selection
of key markets for developmentupgradation
2) Selection of competent agency with relevant experience through competitive bidding by concerned
State govt agencydepartment for conducting feasibility studies and detailed stakeholder consultation
for modernization of markets in Phase 1 and 2
3) Conduct of feasibility exercise by selected competent agency involving stakeholder perspective and
expert opinions
4) Based on results of feasibility study and stakeholder consultation identify final list of markets for
developmentupgradation along with details of infrastructure requirement and associated costs
5) Preparation of Detailed Project Reports (DPR) for each selected market by concerned State
agencyAPMC or through competent external agencies selected through competitive bidding
6) Submission of DPR to concerned banks or NABARD (in case of bank financed projects or projects
refinancedco-financed) or to Approval Committee of Ministry of Agriculture (for central govt schemes
mentioned above) in case of projects where the State Marketing Boards APMCs or other State
Agencies propose to invest their own funds
674 Cost Estimates
The total cost or expenditure involvement in developmentupgradation of selected markets may be shared
between the APMC or the State Govt Agencies and Govt of India in the ratio of 7525 in case of Scheme for
Development strengthening of Agricultural marketing infrastructure Grading and standardization Ministry of
Agriculture and Co-operation Govt of India
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 134
Brief Project Profiles
675 Project Benefits
The project attempts to provide direct benefit to farmers in the catchment area of the markets by way of better
return to their produce and to provide input to them through better market information Apart from the
farmers the project also seeks to benefit the processors by way of providing quality goods besides ensuring
efficiency in market operations
676 Indicative Project Profile for a Model APMC
Based on the diagnostic study and our experience in establishing a model APMC in various states an indicative
market profile is provided below It must however be noted that a detailed profile for each of the proposed
APMCsrsquo to be modernized will need to be based on primary assessment and field survey to be conducted through competent agencies during implementation
For the purpose of the indicative market profile we have selected Shujalpur mandi which is one of the 10 key
markets selected for developmentupgradation in Phase 1 A brief snapshot is provided below
6761 Brief Snapshot
Title Description
Project Modernization of Shujalpur APMC
Background
Shujalpur mandi has good trading of gram masoor and soyabean Lack of basic and modern facilities like covered shed handling warehouse grading display boards etc currently acts as bottleneck to value addition activities and better price realization to farmers but also the fast development of mandi and market area
Project activities and scope
Shujalpur mandi is proposed to be modernized for handling larger volumes efficiently and also to stimulate the value addition activities in the region which results in overall development of the catchment area of the mandi and better realization of prices to the farmers
Project demand drivers
Shujalpur mandi is one of the important mandi of the state as it has good arrival of gram soyabean and masoor This mandi is located in Ujjain division in Shajapur district and is close to major production zones of gram in Ujjain Dewas Sehore and Rajgarh These districts account for 18 of the total gram production in the state with a total production of around 06 million tonnes and an acreage of 058 million ha Also Shajapur district is the third highest producer of soyabean in the state with a production of around 039 million tonnes and is adjoining to the major soyabean regions of Ujjain Dewas and Sehore The mandi also figures as the third largest in terms of arrival of masoor in the state At present the partial reforms of APMC act in Madhya Pradesh do not allow the establishment of alternate private markets for marketing of agricultural produce As such developmentupgradation of existing APMC market is the way forward for increasing marketing efficiency ensuring better price realization to farmers encourage value addition and increase mandi income However existing reforms initiated in the APMC act enables Madhya Pradesh to avail subsidy from central govt under the Scheme for Development Strengthening of Agricultural Marketing Infrastructure Grading and Standardization
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 135
-
Brief Project Profiles
Project cost estimate The estimated cost of developmentupgradation of the mandi is around INR 968 crores
Means of finance
25 of the cost to be borne by APMCstate marketing board 25 shall be the subsidy provided by the Central Government under the Scheme for Development Strengthening of Agricultural Marketing Infrastructure Grading and Standardization and 50 shall be the loan component from the banks OR 75 of the cost to be borne by APMCstate marketing board and 25 shall be the subsidy provided by the Central Government under the Scheme for Development Strengthening of Agricultural Marketing Infrastructure Grading and Standardization
Implementation structure
The APMC will act as the lead implementer of the project with possible privatization of certain modern facilities such as cleaning and grading standardization warehousing etc
Project risk There is possibility of opposition on privatisation of facilities in mandi due to vested interests of current stakeholders There is also possibility of demand risks
6762 Detailed Indicative Profile
67621 Context
Shujalpur mandi is one of the important mandi of the state as it has good arrival of gram soyabean and masoor
This mandi is located in Ujjain division in Shajapur district and is close to major production zones of gram in
Ujjain Dewas Sehore and Rajgarh These districts account for 18 of the total gram production in the state
with a total production of around 06 million tonnes and an acreage of 058 million ha Also Shajapur district is
the third highest producer of soyabean in the state with a production of around 039 million tonnes and is
adjoining to the major soyabean regions of Ujjain Dewas and Sehore The mandi also figures as the third
largest in terms of arrival of masoor The arrival of major commodities in the market in 2012-13 is shown
below
Major Arrivals 2012 13 (MT)
Gram Masoor Tuar Moong
Urad Soyabean Mustard Vegetables
39634 7788 4 24 73942 350 46277
Shujalpur mandi is located in Shajapur district in Ujjain division and is the main market yard with the mandi
being regulated in 16th January 1954 The area yard of the market 2822 ha with two sub-yards in Arniakalan
and Panwadi The mandi area covers 66 villages of Shujalpur tehsil
As per the categorization of mandi based on revenue Shujalpur mandi comes under ldquoArdquo category
Details of Mandi
Notified area of market committee 7724 ha
Area yard 2822 ha
Market fee 2
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 136
-
Brief Project Profiles
Facilities
Basic facilities (water toilets etc) Yes
Weighment Yes
Auction platform Yes
Covered shed Yes
Warehouse No
Cold storage No
Ripening chamber No
Cleaning grading standardization No
Quality testing No
Mandi income and value of trade (2012 13) Rs Crore
Market fee 9962
Other income 052
Total income 1048
Total value of trade 49815
67622 Present Constraints
The present problems in the mandi as regards infrastructure availability are
Inadequate covered shed
No storage facility for farmers
Lack of modern facilities as such cleaning grading and sorting and quality testing
Lack of cold storage
67623 Project
Shujalpur mandi is proposed to be modernized for handling larger volumes efficiently and also to stimulate the
value addition activities in the region This would result in overall development of the catchment area of the
mandi and better realization of prices to the farmers
Opportunity exists for private sector participation in the project for setting up and efficient management of
modern facilities The proposed major facilities required for the market based on primary assessment and
stakeholder interactions are
1) Warehousing and Grain Handling Facilities
Scientific storage of grains is required for the better price realization to the farmers at the time of glut
Such facilities will also help in maintaining the quality of produce and preventing value loss For this
proper grain handling system and warehousing facilities are recommended in the mandi
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PwC 137
Brief Project Profiles
2) Cold Storage Facility
The present mandi infrastructure do not have facility for cold storage of perishable fruits and vegetables
arriving in the market leading to wastage and inadequate price realization for the farmers As such
establishment of scientific cold storage infrastructure can provide boost for fruits and vegetables
marketing through the mandi besides providing quality produce with better price realization
3) Central Cleaning Grading and Sorting House
Gradingsorting line should be established at the central cleaning grading and sorting house where the
produce will be inspected and graded as per the relevant quality standards In addition quality testing
equipments are also proposed to be introduced
Apart from the above the Shujalpur market also requires development of the market yard through construction
of concrete roads and foundation for efficient functioning of market functions in yard However such costs are
not included in the proposed indicative modernization profile
67624 Cost Estimate
Civil works Unit Total cost (INR) Proposed location
Warehouse 3000 MT 7500000 Sub-market yard-Arniakalan
Cold storage 2500 MT 62500000 Sub-market yard-Arniakalan
Central cleaning grading amp sorting room
2000 sq m 10800000 Shujalpur main market
Subtotal 80800000
Plant amp Machinery Unit Total (INR) Proposed location
Grading sorting packing line (fampv) 5 MThr
1 4000000 Shujalpur main market
Colour sorter (grains) 2 10000000 Shujalpur main market
Mechanical handling Various 2000000 Shujalpur main market
Oil testing metre 2 20000 Shujalpur main market
Moisture metre 5 5000 Shujalpur main market
Sampler 5 2500 Shujalpur main market
Sub-total 16027500
Total project cost 96827500
The proposed location for the warehouse and cold storage facility is at Arniakulan sub-market yard due to
suitability of location in terms of availability of land and access (located at around 15 km from the main market
yard on the state highway)
The above estimates are only indicative and needs to be based on primary assessment of infrastructure
requirement and stakeholder interaction to be conducted through competent agencies during implementation
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 138
Brief Project Profiles
67625 Project Benefits
Provision of warehouse and cold storage infrastructure
The farmers are forced to sell their produce even for non-remunerative prices sometimes due to the
non-availability of the storage facilities The provision of the warehouse and cold storage would enable
the farmers to store their produce at times of non-remunerative prices and also avail the benefits of
stock finance thus avoiding distress sales Also it will help the farmers to avail warehouse receipt
financing facility increasing access to credit and ensuring financial inclusion Moreover deterioration
in produce quality and wastage will be reduced which will enhance the chances of availability of good
quality produce to processors
Grading and sorting line
Ungraded produce always fetches a lower price than the graded produce The farmers usually sell
ungraded produce due to the non-availability of grading facilities The provision of grading and sorting
lines would help the farmers in getting a better remuneration for their produce and also help processors
with a better quality produce
Increase in volume of trade and mandi revenue
On the basis of discussions with the traders producers and mandi staff a significant increase is
expected in the present volume of trade and market fee from the present turnover of Rs 49814 crore
and present market fee income of Rs 996 crore The estimates of incremental increase expected at the
rate of 20 in first year 15 in second year and then 7 in third year onwards which is based on
business growth rate in volume and market fee is given in following table
Expected incremental increase in trade and mandi fee income
Rs Crore Year 1 Year 2 Year 3 Year 4 Year 5
Incremental increase in value of trade
59777 68744 73556 78705 84215
Incremental increase in market fee
1195 1374 1471 1574 1684
67626 Implementation Structure
The infrastructure facility created such as for storage cleaning grading and sorting could be created and
managed by private sector for which land should be given on lease The service providers would run the
facilities commercially by charging the users
Since only certain facilities are proposed to be handed over to private sector for implementation as opposed to
private management of the mandi no policy changes are required for undertaking the project The mandi board
needs to initiate measure for inviting private sector to set-up the proposed facilities The mandi board should
identify land that could be allotted to private sector for setting-up of these facilities
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 139
Brief Project Profiles
67627 Risk
There is possibility of opposition on privatisation of facilities in mandi due to vested interests of current stakeholders
There is also possibility of demand risks
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 140
Brief Project Profiles
68 Formation of commercial poultry development societies co-operatives
681 Context
Government of Madhya Pradesh intends to develop food processing sector inclusively and intends to increase
the income level of farmers Livestock products especially poultry are one of the important sub-sectors of the
food processing sector Poultry is also considered as a very effective complementary activity to the traditional
farming and thus does have a huge employment generation capacity if developed commercially
After completing the diagnostic assessment of food processing sector of Madhya Pradesh it is found that there is
immense potential and need to develop poultry in the state Moreover the production of poultry meat is about
25 of total consumption which indicates that remaining demand is satisfied by importing poultry birds from
other states This fact indicates that in order to develop this sector there is need to increase the production of
poultry in the state Therefore aligning with state governmentrsquos policy it is proposed to form poultry
development societies co-operatives in the state
682 Project
6821 Objectives
The main objective of the project is to promote the commercial poultry rearing activity by forming societies or
co-operatives in the project area and help them to promote establishment poultry farms by member farmers
and undertake product aggregation and marketing (market linkage) of their produce These producers company
shall be able to undertake various activities in collective manner like bulk purchase of inputs delivery of these
items to individual member farmers providing veterinary support capacity building etc
The objectives of the project can be outlined as follows
Planning for the aggregation of farmers so that they eventually form societies or co-operatives with the
help of NGOs or any nominated government agency
Promotion of commercial poultry production in the state
To generate direct and indirect employment opportunities
To contribute in and promote women and social empowerment
6822 Drivers
68221 Deficit in production
Though the total meat production in Madhya Pradesh has grown at the CAGR of around 38 over the period
2008-09 to 2011-12 the state is net importer of broiler poultry The government has launched different
programmes for poultry development but the emphasis has been given on backyard poultry However
considering the ever growing demand there is a need to increase the production of commercial poultry (broiler)
in the state
The snapshot of poultry production and consumption is indicated below
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 141
- -
-
-- -
-
-
Brief Project Profiles
Parameter Poultry
Meat Major Districts Remarks
Production (MT) 12000 Bhopal Jabalpur Indore Dewas
Net Available Production (MT) 11556 Harvest amp Post-harvest Loss of 37 for Poultry Meat
Consumption (MT) 49966 ---
Estimated Potential for Production (MT)
37966 (production is less than consumption)
68222 Deficit in current processing
There is no poultry meat processing unit in the state It may be because of non-availability of surplus
production and preference to unprocessed poultry meat from wet markets Therefore there is a need to take
steps towards increasing production of poultry meat in the state
68223 Increase in demand
As per NSSO data the per capita consumption of poultry meat in the state has increased by around 153 during
decade It shows the demand for poultry meat is expected to increase tremendously by 2023-24 on account of
increasing per capita consumption and increasing population
Particular
Current Demand 2010 11
(MT)
Current Production
2010 11 (MT)
Estimated Demand
Supply Gap 2010 11
(MT)
Estimated Demand by
2023 24
(MT)
Estimated Production by 2023 24
(MT)
Estimated Demand
Supply Gap 2023 24
(MT)
Poultry Meat 49966 12000 37966 249427 53481 195946
Source NSSO PwC Analysis
6823 Concept
68231 Number of societies co-operatives and Location
Though the forecasting of demand and supply based on decadal CAGR shows that there would be a deficit of
195946 MT of poultry meat in the state However it is found that the rate of consumption and production has
increased tremendously and thus we used the current level of consumption to calculate the demand and found
that there would be atleast around 45000 MT of deficit in the year 2023-24 Considering the output of 3000
MT per year it is estimated that there would be requirement of around 15 such societies co-operatives in order
to make Madhya Pradesh self-sustainable in terms of production of poultry meat
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 142
Brief Project Profiles
The proposed societies can be formed in the areas where there is need and opportunity to promote it The
guiding indicators for selection of such areas can be
Present poultry livestock
Low per capita income
Lack of other employment opportunities
Less developed districts
Higher women involvement
Proximity to consumption markets
Proximity to maize growing area etc
The indicative list of location consists of following districts
1) Shivpuri
2) Bhind
3) Morena
4) Datia
5) Tikamgarh
6) Chhatarpur
7) Panna
8) Damoh
9) Sagar
10) Jhabua
11) Alirajpur
12) Barwani
13) Harda
14) Betul
15) Chhindwara
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 143
Brief Project Profiles
68232 Proposed Activities
The project can be divided into the following major activities
1) Formation of poultry development societies or co-operatives by aggregating the farmers
2) Financial assistance for the establishment of poultry farms
Formation of Poultry Development Societies or Co-operatives
The societies or co-operatives can be formed in the project areas by bringing interested farmers (especially
women) together and helping them in registering the entity This task can be done by taking help of local NGOs
or any other related entities Alternatively government departments or agencies can be given the responsibility
The society co-operative will act as a mediator between government and its members The basic structure
would be similar to that of a producer company and it will undertake following major activities
Registering the member farmers
Providing technical support to member farmers
Providing inputs and veterinary services to its members
Aggregating and marketing of the produce
Financial Assistance for Establishment of Poultry Farms
Each society or co-operative will promote involve in promotion of poultry rearing activity by attracting
interested farmers It can be done by starting a suitable scheme or programme The member farmers will
undertake following activity
Creation of infrastructure (poultry shed)
Rearing of birds (500 birds per farm)
The creation of infrastructure and running the poultry farm would require certain amount of fund which will be
provided by society or co-operative in the form of subsidy or aid
683 Cost Estimates
The proposed project is targeted at 500 farmers per society or co-operative which is proposed to be
implemented in 3 years depending upon the target of number of member farmers as follows
1st year ndash 150 Farmers
2nd year ndash 150 Farmers
3rd year ndash 200 Farmers
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 144
Brief Project Profiles
An estimated cost required for the incorporation of a poultry development society or co-operative including
financial assistance to around 500 member farmers is around Rs 415 crores
Sr No
Requirement Unit
Amount
(Rs in
lakhs)
1st year
Amount
(Rs in
lakhs)
2nd year
Amount
(Rs in lakhs)
3rd year
150 Farmers +150 Farmers +200 Farmers
1 Formation of a society or co-
operative --- 050 --- ---
2
Operating Expenses
Office
Manpower
Consumables
--- 2500 2500 2500
3
Financial Assistance to Members Farmers
Creation of Infrastructure
Working Capital
Training and Capacity Building
Rs 55000farm
Rs 25bird
Rs500farmeryr
8250
1875
075
8250
1875
075
11000
2500
100
Sub-Total 12750 12700 16100
Total Cost (for 3 years project) 41550
684 Project Benefits Annual Revenue Streams and Sources
Expected turnover from one society co-operative of 500 farmers ndash Rs 2100 Lakh
Increase in income level of farmers
Increase in domestic production of poultry meat
Increase in economic activity
Increase in direct and indirect employment
685 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Sr No
Task Particulars To be Completed by
1 Mobilization of farmers Government Agency NGOs
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 145
Brief Project Profiles
2 Formation of society co-operative Government Agency NGOs
3 Financial assistance to society co-operative for first 3 years State Government
4 Creation of common infrastructure Farmers with the help of Society Co-
operative
5 Maintenance of facilities Farmers
6 Technical financial and marketing assistance to farmers Society Co-operative
The proposed project of formation of commercial poultry development societies co-operatives is proposed to
be completed within 4 years (by December 2017) However the time required for completion of project depends
on the inter-departmental procedures of government and various approvals
686 Risk
Ability of the state to provideallocate matching funds and co-ordinate the efforts of multiple agencies
Ability of the cluster based group of farmers to come together for a collective cause where difference of
opinion for arriving at common decision may arises
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 146
Brief Project Profiles
69 Strengthening of FPOs by facilitating the formation market linkages and capacity building
691 Context
It has been understood that most of the farmers lack the marketing skills for the agriculture produce which they
reap after the effort of more than six months Most of their effort is oriented towards the cultivation of crops
plant protection etc This situation is highly pronounced in case of small and marginal farmers Aggregation of
farmers on a common platform by forming a Farmers Producer Company comes as an answer to traditional
problem
The FPO not only helps the member farmers in selling their produce for a better pricing but also help them
procure the agri-inputs required at a lower price This is because the collective power and increased bargaining
power which is lacking in case of an individual farmer
Hence creating an awareness to form an FPO and strengthening the FPO is considered to be extremely
important activity for the government
692 Project
6921 Objectives
The main objective of the project is to promote the concept of FPO in the project area and help them establish
as a commercially viable producers company to undertake the product aggregation part as well as market
linkage part successfully These producers company shall be able to undertake various activities in collective
manner like bulk purchase of inputs delivery of these items to individual member farmers grading and sorting
activity before marketing of agricultural produce and first level processing required
The objectives of the project can be outlined as follows
With the help of NGOs or other agencies planning for the aggregation of farmers so that they
eventually form an FPO on cluster level and providing technical assistance to the FPO for the
registration of producer company accounts management and overall management
Training needs assessment on market linkages and agribusiness needs of selected FPOs and capacity
building of the FPO post assessment of the particular needs
Assisting FPO to identify the suitable common facility centres and prepare a business plan for the same
Assisting the FPOs to develop the market linkage with the processors exporters and other stakeholders
in the market
6922 Drivers
Formation of the Farmers producers company on a cluster based approach Identification
of potential cluster districts for the formation of Producer Company and bringing the farmers on a
common platform to adopt the idea of an FPO by creating awareness about the benefits of FPO
Assisting the capable group in preparation of bye laws and registration of FPO
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 147
Brief Project Profiles
Need for proper training and capacity building of FPOs
o Training Needs Assessment (TNA) on market linkages and agribusiness needs of selected FPOs
- Preparation of training module on concept of Farmers Common Facility Centres (CFCs)
operated by FPOs market linkage backward and forward linkage
o Identification amp Capacity Building of Community Resource Person (CRP) of FPO - Training of
CRP on book keeping cash flow and basic computer skills amp preparation of reports etc
Need for proper accounting system The FPOs are in need of assistance for collection of share
capital financial transactions memberrsquos contribution land requirement for setting up farmersrsquo common facility centres if any Also there is a need to identify FPO level activities and develop
accountability system
Need for business development plan Identification of business activities and prepare
commercially viable and bankable business plan - Implement business plan with the help of various
ongoing govt schemes like NABARDrsquos scheme NHM scheme or state government schemes
(development of common infrastructure warehousing space etc)
Need for market linkage development Assist FPOs to develop and strengthen the linkages for
marketing with other stakeholder like APMC MPSWC and other agencies like processors large
procurement agencies in the area exporters etc Exposure of member farmers to banks insurance
information logistic provider etc
Eg It is beneficial and important for grain producing farmers to be aware about Warehouse Receipt
based Finance Similarly it would be highly beneficial for farmers or FPOs producing fruits and
vegetables to know and develop linkages with exporters and direct retailers
6923 Concept
The project can be divided into the following 3 sub- projects-
1) Formation of FPO by aggregating the farmers on a cluster based approach
2) Financial assistance to FPOs for the establishment of Common Facility Centres amp Market linkage
3) Capacity Building of the FPO
693 Cost Estimates
6931 Estimated cost for incorporation of a producer company
An estimated cost required for the incorporation of a producer company with minimum mandatory authorised
capital of Rs 5 lakhs
Sr No
Requirement Type of Expense Amount (Rs)
1 Application for name of PC Fees 50000
2 Digital Signature Fees 260000
3 Stamp duty Memorandum of Association (MoA) 50000
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 148
- - -
Brief Project Profiles
Article of Association(AoA) 100000
4 Registrationfiling fees
Memorandum of Association (MoA) 1600000
Article of Association(AoA) 30000
Form-1 30000
Form-18 30000
Form-32 30000
5 Fees of CACS17 firm Consultancy Fees 1000000
6 Stamps cancellation Charge 30000
7 Affidavit expenses Fees of Notary 45000
Share Transfer Fees amp Processing Charge 500000
Total 3755000
Source ASA Fee of CA and CS is driven by market rate
6932 Estimated management and administration cost of a producer company (illustrative)
Sl
No Expenditure Heads
No
of
Units
Unit
Rate
(in Rs)
Total
Month
Total
Cost
(Rs)
Increment 10Year
Year 1 Year 2 Year 3
1 Salary
ManagerCEO 1 20000 12 240000 240000 264000 290400
Production Officer 1 15000 12 180000 180000 198000 217800
Accountant 1 6000 12 72000 72000 79200 87120
Marketing officer 1 15000 12 180000 180000 198000 217800
2 Travel
Salaries 3 1500 12 18000 18000 19800 21780
3 Office expenses
Office Rent 1 3000 12 36000 36000 39600 43560
Electricity 1 1000 12 12000 12000 13200 14520
Water 1 200 12 2400 2400 2640 2904
Telecommunication
(PhoneFax) 1 2000 12 24000 24000 26400 29040
Stationary - 1000 12 12000 12000 13200 14520
Cleaning 1 500 12 6000 6000 6600 7260
4 Meeting Expenses of
BoDGB 6 1000 6 6000 6000 6600 7260
5 License fees insurance
amp other statutory fees Lump sum 10000 10000 11000 12100
6 Other miscellaneous
expenses 1 500 12 6000 6000 6600 7260
Total 804400 804400 884840 973324
Grand Total 2662564
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 149
Brief Project Profiles
6933 Cost for training amp capacity building
This is an important aspect for the growth of the FPO and cannot be ignored The estimation of cost should be
based on the annual plan for capacity building including training and exposure visits
The requirement of capacity building inputs is again contextual however as per ASAs experience two formal
trainings and two exposure visits are required for the BoD in the first year which costs about Rs 1 Lakh The
trainings are conducted on the provisions in the act rules and regulations statutory compliances roles and
responsibilities of BoD and general body banking operations while the exposure visits are taken to the
successful FPOs where an interactive learning is facilitated
694 Project Benefits Annual Revenue Streams and Sources
Benefits from the project would be in terms of increase in farmerrsquos income and better value addition
Government support would be needed to implement the project
695 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Sr No
Task Particulars To be Completed by
1 Mobilization of farmers Government Agency NGOs
2 Formation of FPO Government Agency NGOs
3 Financial assistance to FPO for first 3 years State Government
4 Creation of common infrastructure FPO
5 Maintenance of facilities FPO
6 Technical financial and marketing assistance to farmers Government Agency NGOs
The project is proposed to be completed within 4 years (by December 2017) However the time required for
completion of project depends on the inter-departmental procedures of government and various approvals
696 Risk
Ability of the state to provideallocate matching funds and co-ordinate the efforts of multiple agencies
Ability of the cluster based group of farmers to come together for a collective cause where difference of
opinion for arriving at common decision may arises
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 150
Brief Project Profiles
610 Establishment of Food Technology institute at Indore
6101 Context
Availability of skilled manpower is one of the important factors which affect the development of any sector and
food processing is no exception to it In view of constantly evolving business models technology complexity
and regulation there is increased demand for food technocrats in the country However there is a lack of
institute in the Madhya Pradesh which offers food technology undergraduate course Therefore it is highly
recommended to establish an educational institute for skilled manpower development in the state
6102 Project
61021 Objectives amp Scope
Education and Professional Development
o To impart food science and technology education and prepare world class professionals to cater
the growing demand of talent
o To promote entrepreneurial development by providing technical support
Research and Development
o To develop and disseminate post-harvest management and processing technologies for
reducing losses to meet ever increasing demand of food
o To undertake research related to food science and technology with focus on finding solutions to
the local problems
Training and Consultancy Support
o To address the skill gap by providing trainings related to food processing
o To provide consultancy services to the local processors and entrepreneurs
Policy and Regulatory Support
o To assist state government in policy making for food safety and other related area
o To act as a centre for industry ndash academia interaction to find out feasible solutions for local
issues
o To carry out the food testing activity to support the food safety and to support the export of
processed foods
61022 Drivers
Due to increase in income level of people changing lifestyle and awareness there is increase in demand for the
processed food products and thus increase in food processing activity It is going to translate into increased
demand for the food technologists According to recent report3 of National Skill Development Corporation
3 Human Resource and Skill Requirements in the Food Processing Sector (2022) ndash A Report
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 151
Brief Project Profiles
(NSDC) the incremental human resource requirement in India would be around 71 till 2022 It underlines
the need for establishment of institute imparting food science and technological education in the state
Key demand drivers are
Requirement of skilled manpower
Requirement of research cum training institute
61023 Concept
Establish food technology institute at Indore under Rajmata Vijayaraje Scindia Krishi Vishwa Vidyalaya
(RVSKVV) Gwalior which will offer B Tech (Food Technology) degree
The institute will primarily be involved in imparting technical education in the field of food science and
technology It will help to address the skill gap by providing food technocrats to the industry and help
developing budding entrepreneurs Apart from this the institute would also work in the area of research and
development with focus on local needs
The project location is proposed to be Indore because of following reasons
Economic hub of Madhya Pradesh
Connectivity to all major cities and states
Substantial food processing activity in the division
Proximity to other research institutes
Proximity to industry associations
Apart from above nearby area of Indore will DMIC (Delhi Mumbai Industrial Corridor) influence area where
economic and food processing activity is going to increase by many folds in near future Therefore there will be
huge demand for food technology graduates in the state
The proposed structure of the course is as follows
Name of Degree Programme B Tech (Food Technology)
Duration 4 years
Eligibility XII (Science) standard pass with Physics Chemistry Biology Mathematics and English
Intake capacity per year 40
Instruction system Semester
Departments 1) Food Science and Technology
2) Food Engineering
3) Food Chemistry and Nutrition
4) Food and Industrial Microbiology
5) Food Trade and Business Management
Total number of credits 180
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 152
Brief Project Profiles
6103 Cost Estimates
The most important requirement for establishing any institute is land The proposed institute will require 50
acres It is considered that government will allot the required land as per specifications of ICAR and state
agricultural university Therefore the estimated cost described below excludes the land cost The required cost
for establishment of food technology institute is around Rs 4756 crore with an operational expenditure of
around Rs 270 crore for first year
61031 Non-recurring Expenditure
Sr No
Particulars Units Amount
(in Rs Lakhs)
1 Building (ready to use form) ~ 114000 ft2 342000
2 Furniture --- 66500
3 Ancillaries (Water Power Back-up STP) --- 40000
4 Equipments (for 5 departmental labs) --- 8500
5
Pilot Plant
(Bakery Unit Fruit processing Plant Bottling Plant Canning Line Potato Wafer Plant Papad Making Machine Noodle Making Machine Dal Mill Dairy Equipments Spices Processing Plant Spray Drying Plant Refrigeration Plant Boiler and other accessories)
1 each 12500
6 Computers and peripherals ~ 65 2520
7 Books (Reference Books Journals etc) --- 2000
8 Vehicles (eg Jeep SUMO) 2 1600
Total 475620
61032 Recurring Expenditure
The recurring expenditure includes pay and allowances of teaching and non-teaching staff maintenance of
infrastructure utilities and consumables such as water power chemicals fuel etc and the contingency fund
Please note that the recurring expenditure will increase over time due increase in the pay and allowances
consumablersquos cost The recurring expenditure for the first year is detailed below
Sr No
Particulars Units Amount
(in Rs Lakhs)
1 Manpower Cost 48 17750
2 Maintenance (1 of infrastructure cost) --- 4756
3 Utilities and Consumables --- 2000
4 Contingency 10 --- 2450
Total 26956
The institute will require teaching staff of 23 qualified faculties for 5 different departments along with non-
teaching staff of 25
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 153
Brief Project Profiles
6104 Annual Revenue Streams and Sources
The proposed food technology institute will be government aided and thus would not be considered as a mean
of revenue earning However as time passes government can consider the option of making this course
institute self-funded in which case the fees for course may have to increase to raise the fund
The primary aim of establishment of food technology institute is to provide skilled manpower to the food
industry research bodies food safety and quality laboratories and various government departments
authorities Apart from it the institute will be used for training the government officials industry people
entrepreneurs and even farmers In such cases institute can generate the revenue by charging appropriate
charges
6105 Implementation Structure
The project of establishing the food technology institute at Indore is proposed to be completed within 35 years
(by June 2017) However the time required for completion of project depends on the inter-departmental
procedures of government and various approvals The tentative implementation plan is as follows
Sr No
Tasks To be
Completed by
1 Seeking approval from various state government authorities committees February 2014
2 Submission of proposal and seeking approval from ICAR and concerned authorities May 2014
3 Appointment of consultant for preparation of DPR June 2014
4 Completion of DPR December 2014
5 Land allotment for institute January 2015
6 Appointment of contractor for construction of institute March 2015
7 Appointment of contractor for erection and commissioning of pilot plant and other laboratories
October 2016
8 Erection and commissioning of building and all other facilities December 2016
9 Appointment of teaching and non-teaching staff December 2016
10 Erection of pilot plant and commissioning of all equipments March 2017
11 Induction of first batch of B Tech (Food Tech) course June 2017
Total time required till induction of first batch start of institute 42 months
6106 Risk
The proposed project is at the conceptual stage and the detailed study (DPR) is required for financial
closure There may be escalation in the cost of project due to delay in finalizing this concept
Ability of the state to provideallocate matching funds and co-ordinate the efforts of multiple agencies
The regulations pertaining to this project which are not in control of state government can change in course of the project and it can have a varied range of impact
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 154
Brief Project Profiles
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Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 155
This document has been prepared solely for Department of Horticulture and Farm Forestry Govt of Madhya Pradesh being the express addressee to this document PwC does not accept or assume any liability responsibility or duty of care for any use of or reliance on this document by anyone other than (i) Department of Horticulture and Farm Forestry Govt of Madhya Pradesh to the extent agreed in the relevant contract for the matter to which this document relates (if any) or (ii) as expressly agreed by PwC at its sole discretion in writing in advance
This publication (and any extract from it) may not be copied paraphrased reproduced or distributed in any manner or form whether by photocopying electronically by internet within another document or otherwise without the prior written permission of PwC Further any quotation citation or attribution of this publication or any extract from it is strictly prohibited without PwCrsquos prior written permission
copy 2014 PricewaterhouseCoopers Private Limited All rights reserved In this document ldquoPwCrdquo refers to PricewaterhouseCoopers Private Limited (a limited liability company in India) which is a member firm of PricewaterhouseCoopers International Limited each member firm of which is a separate legal entity
Table of Contents
Executive Summary
Executive Summary
The progress of agriculture sector in Madhya Pradesh in last couple of years has been impressive where growth
rate was about 18 and contribution of agriculture sector was about 198 in the state economy The state is
fourth largest producer of agricultural produce in India Madhya Pradesh is among the leading producers of
oilseeds pulses spices and horticultural produce In addition the state is rich in livestock resources The agro-
climatic attributes and variety of soils for agriculture production in the state makes it a potential agricultural
production hub of the country This diverse basket of agricultural raw material base and agro-climatic
attributes provides the requisite platform for the state to leverage upon for development of a vibrant food
processing industry
The food processing sector can become important link between two main sectors of the state economy
agriculture and industry This sector can address the major challenges in agriculture such as post-harvest
losses lack of marketing options amp low income of farmers along with providing employment opportunities to
rural population With a view to leverage this potential to augur inclusive growth the Government of Madhya
Pradesh decided to develop a vision document for development of food processing sector in the state
The primary objective of promoting food processing sector is to achieve the overall inclusive growth through
Impetus to rural and thus to state economy
Better benefits to farmers through better demand and price to their produce
Creating linkages between farmers and different stakeholders of value chain
Attracting private sector investment in the state
In order to achieve these objectives and desired outcomes it is important to optimize the use of available
resources and thus necessitates answering the basic questions such as
What to process Focus Crops Commodities and Livestock
Produce
How much and when to be processed Year wise quantity of commodities produce to
be processed
Where to process Suitable Places for development of processing
facilities
While developing a vision or roadmap for development of food processing sector in the state and action plan
thereof the efforts were made to get the answers to these questions
Prioritization of crops commodities and livestock produce
The screening of the major commodities crops sub-sectors in the food processing sector was done based on
three major parameters viz
1 Importance to Economy (state)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 9
Executive Summary
2 Attractiveness of the CommodityCropSub-sector for Undertaking Development
3 Competitive Advantage offered by the CommodityCropSub-sector
For each of the above parameters key indicators were carefully identified which enabled objective screening of
the major cropssubsectors These parameters and indicators assisted in taking a holistic screening of the major
cropssubsectors for prioritizing focus in vision development for food processing in Madhya Pradesh It is
imperative that the development of the food processing sector will need active participation and partnership
between public and the private sector in sub-sectors of food processing having supply strength ease of
operations and consumer demand Therefore the screening parameters and associated indicators are taken into
account considering the perspective amp areas of importance for the public sector (such as importance to economy
indicators and potential for employment generation) and the private sector (such as attractiveness and
competitive advantage indicators) besides looking at consumer demandacceptance
The major crops sub-sectors selected for review and prioritization The overall ranking prioritization of
crops commodities sub-sectors based on above criteria are as follows
Major Commodities Crops Group Category Rank
Gram Pulses 1
Wheat Cereals 2
Milk Livestock Produce 3
Soyabean Oilseeds 4
Rice Cereals 5
Orange Fruits 6
Onion Vegetables
7
Tomato 8
Garlic Spices 9
Green Peas Vegetables 10
Papaya Fruits 11
Poultry Meat Livestock Produce 12
Banana Fruits 13
Potato Vegetables
14
Mustard 15
Meat other than Poultry Livestock Produce 16
Pigeon Pea (Tur) Pulses 17
Maize Cereals 18
Chillies Spices
19
Coriander 20
Guava Fruits
21
Mango 22
Eggs Livestock Produce 23
Sorghum Cereals 24
Lentil (Masoor) Pulses 25
Groundnut Oilseeds 26
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 10
--
-
-
Executive Summary
Future processing requirement
The processing requirement by 2023-24 across commodities or livestock produce depends on
Increase in Production Level
Increase in Consumption Level (both Processed and Unprocessed)
Current Processing Capacity
In order to calculate future processing requirement the growth in production and per capita consumption
during last decade (from 2009-10 to 2011-12) was considered The cumulative current amp future (2023-24)
processing capacity requirement in Madhya Pradesh are as follows
Sr No
Group Sub
Sector
Commodity Produce
Current Processing
Capacity (2011 12) (MT)
Estimated Processing Capacity
Requirement by 2023 24 (MT)
Min Processing Capacity Addition
Required by 2023 24 over Current
Capacity (MT)
1
Cereals
Rice 410340 777972 367632
2 Wheat 3304922 4456812 1151890
3 Maize 46400 -- - -- -
4 Sorghum -- - -- - -- -
5
Oilseeds
Soyabean 8504654 880753 -- -
6 Mustard 310800 462037 151237
7 Groundnut -- - 5001 5001
8
Livestock Produce
Milk 968543 1127365 158821
9 Eggs (Nos) -- - -- - -- -
10 Poultry Meat -- - -- - -- -
11 Other Meat -- - -- - -- -
12 Fish -- - -- - -- -
13
Pulses
Gram 389638 451144 61506
14 Pigeon Pea (Tur)
30559 317316 286757
15 Lentil (Masoor) 20091 41170 21079
16
Fruits
Mango 7858 28565 20707
17 Guava 1045 7206 6161
18 Orange 39 7206 7167
19 Papaya 68 68 -- -
20 Banana 182 182 -- -
21
Vegetables
Green Peas 2390 2390 -- -
22 Tomato 8002 42231 34229
23 Onion 6417 6417 -- -
24 Potato 27213 667560 640347
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 11
--
-
-
Executive Summary
Sr No
Group Sub
Sector
Commodity Produce
Current Processing
Capacity (2011 12) (MT)
Estimated Processing Capacity
Requirement by 2023 24 (MT)
Min Processing Capacity Addition
Required by 2023 24 over Current
Capacity (MT)
25 Chillies 1069 1069 -- -
26 Spices Garlic 6417 6417 -- -
27 Coriander 3208 3208 -- -
due to unavailability of processed consumption data as present processing capacity is more than consumption in 2023-24
Gap analysis of the current issues existing across agriculture value chain
The gap analysis and identification of current issues in food processing sector was done by both primary survey
and secondary research methods The primary survey involved consultation with stakeholders and secondary
survey involved comparing and benchmarking in certain area such as policies taxation and other initiatives
across leading states of the country
Based on diagnostic report the identified gaps are categorized into following heads
Policy and Regulatory
Infrastructure
Services
The issues and concerns raised by relevant stakeholders were categorized under above mentioned heads Most
of them were policy and regulation related issues followed by infrastructure and marketing of agriculture
produce The prevalent issues across agriculture value chain in the state and possible solutions thereof are as
follows
Sr No
Area of Intervention
Interventions Required
Suggestions
1 Policy and Regulatory
Marketing Reforms
Increasing Farmer-Market Linkages
Increasing Processing Activity
Rationalized Taxation
Industrial Policy Changes
Improving Investment Facilitation Governance
Rationalize market fee rates at par with competing states atleast for some commodities such as soyabean wheat rice (detailed study is required)
Abolish levy of market fee on direct marketing of produce to promote farmer-processor linkages
Abolish levy of market fee on contract farming transactions to promote farmer-processor linkages
Abolish levy of market fee on export of commodities (especially wheat rice gram)
Promote establishment of consumer-farmer markets for direct marketing of perishables (fruit and vegetables)
Prepare model contract farming agreements which would become guidelines for farmers and contractor to operate smoothly
Empower farmer producer organizations by promoting formation financial assistance and capacity building to strengthen farmer to market linkages without any third party intervention
Promote formation of poultry development societies co-operatives
Rationalize entry tax rates for some of the categories eg soya based processed products pulses and pulses products wheat products processed products from rice processed products from fruits and vegetables milk
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 12
Executive Summary
Sr No
Area of Intervention
Interventions Required
Suggestions
products spices
Categorize some of the processed food products in VAT schedules in order to make favourable taxation environment for food industry eg fruit and vegetable products spices milk products value added products from soyabean (other than oil and DOC) wheat based tertiary processed products
Exclude soyabean from biodiversity act
Exclude slaughterhouses and meat based processing industries from ineligible industry list of Industrial Promotion Policy
Promote Public-Private Partnership (PPP) mode in following o Fruit and Vegetable Processing o Commercial Poultry Development o Modern Slaughterhouses
Establish strict timelines and actions regarding usage of land allotted for industries
Develop single window clearance system for status tracking and monitoring mechanisms to measure progress with defined accountability and time bound service eg Maha eBiz an online single window application scrutiny and approval portal of Maharashtra Industrial Development Corporation Single window Clearance of Gujarat industrial development Corporation (GIDC)
Reduce simplify and digitize the procedures to bring in greater speed and responsiveness in application scrutiny and approval to set-up an industry in the state
2 Infrastructure
Development of enabling infrastructur e to increase processing activities
Undertake regulated market infrastructure upgradation project where basic infrastructure grading sorting and other facilities would be created andor upgraded
Promote Public-Private Partnership (PPP) in agricultural markets with respect to financing construction operation and management
Undertake development of cluster based processing of specific produce o Gram and other pulses o Wheat o Paddy Rice
Promote establishment of research and development and quality and testing laboratories
Develop feeder roads in rural areas connecting it to major mandi locations
3 Services
Marketing Support
Extension Services
Skill Development
Promote the branding of commodities or produce with high competitive advantage such as wheat basmati rice gram (dollar chana) orange guava aonla pea and garlic eg brands developed by Ministry of Agriculture Govt of Malaysia such as Malaysiarsquos Best Malaysian Farm Accreditation Scheme (SALM) Malaysian Organic Scheme (SOM) etc
Promote Public-Private Partnership (PPP) in extension services
Establish institute imparting education and research in food technology
Introduce skill development courses
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 13
Executive Summary
The clarity on what to process (prioritization of crops) how much amp when to be processed (future processing
requirement) along with the possible solutions for the current issues concerns across value chain formed a
basis to set the future processing targets and vision for the next 10 years
Vision Statement
To become favourable and leading food processing destination in the country and to increase agri-
business activity in the state by increasing the level of processing of
cereals and pulses from 20 to 25
horticultural produce (fruits vegetables and spices) from 07 to 2 and
livestock produce from 12 to 24
by 2024
Mission Statement
Tap production strength and locational advantage with an entrepreneurial touch for better and sustainable
agricultural production and processing
Focus Areas
To accomplish the vision and the mission of the food processing sector in the State highest priority is given to
farmers and processors and entire strategy is based on lsquofarmers and processorsrsquo
State government is determined to continuously strive hard to transform the existing food processing
environment into a vibrant food processing environment It would concentrate on the following key areas
Promote processing cluster formation to improve farmer income and processing capacity in the state
Promote private sector participation through development of processing facilities in PPP mode
Promote and assist formation of cooperatives and societies to increase aggregation of produce and
farmer income thereof
Promote development up-gradation of marketing infrastructure to assist in better price realization to
farmers and ensuring better raw material availability to processors
Address skill gaps through establishing education institutes imparting education and research and
enhance human resource befitting global competition
Key Proposed Projects to achieve the lsquoVision 2024rsquo
Based on focus areas and crops and project prioritization model key projects were short-listed for the
development of food processing sector in the state While short-listing them the conscious effort was made to
identify key areas functions components of value chain which needs to be developed that would have
maximum impact on the respective value chain sub-sector and ultimately food processing as a whole
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 14
Executive Summary
Accordingly the four themes which are most important to strengthen the sector as a whole in the state were
identified and ten key projects covering these themes were proposed These key projects are
1 Processing Capacity Enhancement
a Development of pulses processing cluster in Sagar district
b Development of wheat processing cluster in Sehore district
c Development of paddy processing cluster in Satna district
d Establishment of integrated fruit and vegetable processing facility at Ratlam on PPP model
e Establishment of vegetable dehydration facility at Neemuch on PPP model
f Establishment of modern slaughterhouses on PPP model
2 Marketing Infrastructure Development
a Development up-gradation of marketing facilities of the APMCrsquos
3 Farmer Linkages and Empowerment
a Formation of commercial poultry development societies co-operatives
b Strengthening of FPOs by facilitating the formation market linkages and capacity building
4 Human Resource Development
a Establishment of Food Technology institute at Indore
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 15
Executive Summary
This page is intentionally left blank
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 16
Introduction
1 Introduction
The food processing industry is a key driver to growth of the rural economies On one hand it facilitates in
increasing marketing options reducing post-harvest loss and increasing incomes at the farmer level while on
the other hand it has tremendous income and employment generation potential for the rural poor in general
and for women in particular Given this innate potential to auger inclusive growth the Government of Madhya
Pradesh is keenly focused on identifying opportunities strategies and critical actions that need to be taken to
accelerate investment in and growth of the food processing sector in the state
Madhya Pradesh is the fourth largest producer of agriculture produce in India The state ranks first in the
production of Soyabean Gram Oilseeds and Pulses It is one of the major producers of horticultural produce
such as Orange Onion Banana Potato and Tomato Madhya Pradesh is also among the leading producers of
spice crops such as Garlic Coriander and Chilies In addition the state has a wealth of livestock resources The
agro-climatic attributes and variety of soils for agriculture production in the state makes it a potential
agricultural production hub of the country This diverse basket of agricultural raw material base and agro-
climatic attributes provides the requisite platform for the state to leverage upon for the development of a
vibrant food processing sector
The agro-climatic attributes and variety of soils for agriculture production in the state makes it a potential
production hub This diverse basket of agricultural raw material base and agro-climatic attributes provides the
requisite platform for the state to leverage on for development of a vibrant food processing sector
In addition to the supply strengths Madhya Pradesh could become a preferred investment destination due to
its strategic central location availability of resources and infrastructure The USPrsquos of Madhya Pradesh are
Access to all major Indian states with logistical advantage
Separate waste land policy
Enough scope for enhancement of agricultural productivity by using hybrid seeds and modern farming
techniques
Given these strategic advantages the food processing sector is in its log phase of growth and development A
review of the current scenario of the sector in MP indicates that
Madhya Pradesh is among the leading producers of agricultural horticultural and livestock produce
Therefore it has abundant availability of raw material for processing
Level of processing is comparatively low due to lack of suitable infrastructure in terms of post-harvest
management storage warehousing and other physical infrastructure
The linkage between farmers and subsequent value chain actors such as processors retailers RampD
institutions is currently weak
However government initiatives to promote this sector have shown results over the last decade
The department is making conscious efforts to improve productivity and efficiency across the supply chain The
state government through different departments has various schemes aimed at improving efficiencies across
various supply chain actors with the objective of promoting the horticultural sector in specific and food
processing sector in general
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 17
Introduction
The State Government and the Horticulture Department is in the process of creating an environment for
sustainable development of the Food Processing Industry in the state Further they are open to new and
innovative ideas and are ready to pilot test these ideas for bringing about this change in a radical way
In this context the Department of Horticulture and Farm forestry has decided to prepare a vision document in
order to strategize the investment in food processing industry
Department has engaged PricewaterhouseCoopers Pvt Ltd (ldquoPwCrdquo) to provide consultancy services in the
preparation of ldquoVision document for Food Processing in Madhya Pradeshrdquo
The assignment involves a diagnostic review of the state in food processing sector and formulation of goals that
would translate into the vision for the development of food processing sector in Madhya Pradesh over the next
10 years It also includes designing a strategy and plan of action for the holistic development of food processing
sector
This vision document is the third and final deliverable of the assignment accorded to PwC It is based on
diagnostic review of food processing sector in the state where information was collected through intensive
primary surveys and stake holder consultation and supported by exhaustive desk research of various documents
available in the public domain and made available to PwC by the Department of Horticulture and Farm
Forestry
This report summarizes the strategy and action plan to develop food processing sector in the state with current
status future potential for processing across the sub-sectors along with their prioritization and prevalent issues
constraints faced by stakeholders and profiles of ten important projects which state government may
undertake to develop this sector
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 18
-
Situational Analysis
2 Situational Analysis
The food processing is a large sector which comprises of different sub0-sectors such as fruit and vegetables
cereals pulses oilseeds milk meat and poultry fish and consumer foods (including beverages) Therefore it
becomes important to study underlying factors across these sub-sectors Most of these factors across different
commodities or agricultural and livestock produce were studied during diagnostic review stage the emphasis
was given on projection of current scenario for future requirement
While doing so systematic analysis of important parameters was done and they were categorized in seven major
categories as shown below
Fruits Vegetables
amp Spices
Food Processing
Sector
Confectionary Pacakaged
Consumer Foods amp Beverages
Grains
Pulses amp Oilseeds
Dairy
Meat amp Poultry
Fish
bullDenotes supply side for the sector Production
bullDenotes demand side of the sector
Consumption
bullDenotes potential raw material availability and priority for Surplus Potential processing
bullDenotes current processing Current capacitry and level of processing Processing
bullDenotes requirement of processing to become self sufficient
Targets
In order to analyse current scenario of food processing sector following steps were followed which are
described in this section in detail
Demand Supply Scenario
Potential for Processing
Future Processing Requirement
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 19
Situational Analysis
21 Demand-Supply Scenario
It is important to consider the consumer preferences and the pattern of changes over the years while estimating
the potential for processing of a particular commodity The demand for a particular commodity is one of the
indicators of consumer preference and it depicts the possibility of growth of the activities such as production
and processing related to that particular commodity
Here the demand for a particular commodity is calculated by using recent consumption data compiled by
NSSO (National Sample Survey Organization) during 66th round in the year of 2009-10 The quantity wise per
capita consumption figures across the commodities are used The consumption of processed value added
products is converted into the equivalent basic constituent commodity in order to arrive at a raw material
consumption to facilitate the comparison with other parameters such as production which will further help to
estimate the potential Furthermore the consumption is categorized in the form of primary (or unprocessed)
secondary and tertiary processed products Table 1 depicts the consumption quantities of different
commodities
Table 1 Per capita consumption of different commodities in Madhya Pradesh
Commodity Category
Per capita consumption in the form of
Unprocessed Primary processed products
(Kgmonth)
Secondary processed products (Kgmonth)
Tertiary processed products (Kgmonth)
Rural Urban Rural Urban Rural Urban
Wheat 8068 7271 0256 0770
Rice 2130 1720 0045 0160
Maize 0599 0043
Sorghum 0274 0048
Soyabean 0091^ 0132^
Mustard 0155^ 0145^
Groundnut 0004^ 0033^
Gram 0045 0024 0130 0113 0108 0154
Pigeon Pea (Tur) 0344 0511
Lentil (Masoor) 0083 0079
Major Fruits 0830 1477 0005 0017
Major Vegetables 2983 3459 0009 0044
Major Spices 0189 0223
Milk 3999 4814 0079 0075
Eggs (Nosmonth) 0673 1333
Poultry Meat 0051 0074
Meat excluding poultry 0059 0095
Fish 0088 0043
Source NSSO 66th Round (2009-10) PwC Analysis
(includes Orange Guava Papaya Banana and Mango includes Peas Onion Potato and Tomato includes Garlic Coriander and
Chilli ^in the form of oil)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 20
Situational Analysis
Figure 1 Demand and Supply of major commodities in Madhya Pradesh (2011-12)
MT
15000000
12703200
12000000
71
833
78
37
478
55
894
68
2486
07 18
239
59
81
490
00
62
806
00
32
903
00
22
273
00
Wheat Milk Soyabean Gram Rice
9000000
6000000
3000000
0
Demand (MT) Supply (MT)
6549
02
11
680
68
5375
80
5953
07
3879
93
1326
24
7451
70
577
81
1842
99
19
574
91
18
166
84
13
791
74
13
495
88
12
874
00
8696
00
7981
00
6474
86
6089
00
0
500000
1000000
1500000
2000000
2500000
Mt
or
Th
ousands
Onion Potato Banana Tomato Maize Mustard Eggs Orange Sorghum
Demand (MT or Thousands) Supply (MT or Thousands)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 21
Situational Analysis
500000
452207 614
99
104
65
3401
66
1034
17
557
35
947
40
711
51
974
34
843
71
340
29
658
31
600
65
499
66
3446
00
3342
00
2749
04
2700
00
2553
04
2300
00
1750
71
935
70
820
00
754
04
250
00
120
00
0
100000
200000
300000
400000
MT
Demand (MT) Supply (MT)
Source Department of Agriculture and Cooperation Govt of India NSSO 66th Round PwC analysis
From above figures it is evident that the state is self-sufficient in terms of catering the demand for most of the
commodities categories However in case of Pigeon Pea (Tur) Poultry Meat and Meat other than poultry meat
the state is not self-sufficient to cater the demand for these commodities categories Therefore there is
potential for production of poultry meat (poultry raring) and meat other than poultry (slaughtering) more than
their processing as the consumption across these categories is mostly in the unprocessed form eg the live
wet market share of poultry meat and meat other than poultry is more than that of processed form Whereas in
case of Pigeon Pea (Tur) there is both production as well as processing potential as the whole consumption of
Pigeon Pea is in the form of splits (dal) which requires secondary processing The Table 2 shows the type of
potential (production processing or both) across all major commodities categories based on demand-supply
scenario only Whereas the detailed quantity wise processing potential across these commodities categories is
discussed in section 22
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 22
-
Situational Analysis
Table 2 Type of potential based on Demand-Supply scenario of commodities (2011-12)
Sr No
Group Commodity Type of Potential based on Demand Supply
scenario
1
Cereals
Rice Possibility of Processing Potential
2 Wheat Possibility of Processing Potential
3 Maize Possibility of Processing Potential
4 Sorghum Possibility of Processing Potential
5
Oilseeds
Soyabean Possibility of Processing Potential
6 Mustard Possibility of Processing Potential
7 Groundnut Possibility of Processing Potential
8
Livestock Produce
Milk Possibility of Processing Potential
9 Eggs Possibility of Processing Potential
10 Poultry Meat Production Potential (Poultry Raring)
11 Meat other than poultry Production Potential (Slaughtering)
12 Fish Possibility of Processing Potential
13
Pulses
Gram Possibility of Processing Potential
14 Pigeon Pea (Tur) Production amp Possibility of Processing Potential
15 Lentil (Masoor) Possibility of Processing Potential
16
Fruits
Mango Possibility of Processing Potential
17 Guava Possibility of Processing Potential
18 Orange Possibility of Processing Potential
19 Papaya Possibility of Processing Potential
20 Banana Possibility of Processing Potential
21
Vegetables
Green Peas Possibility of Processing Potential
22 Tomato Possibility of Processing Potential
23 Onion Possibility of Processing Potential
24 Potato Possibility of Processing Potential
25
Spices
Chillies Possibility of Processing Potential
26 Garlic Possibility of Processing Potential
27 Coriander Possibility of Processing Potential
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 23
Situational Analysis
22 Potential
221 Theoretical Processing Potential
The demand-supply scenario gave the broad picture of possibility of processing potential of each commodity
However it is merely the difference between production and consumption (surplus) of a commodity The
present processing capacity in the state is another major factor which uses this surplus and thus decides the
possibility of accommodating new processing units in the state
Moreover there are different factors such as processing requirement (100 in case of oilseeds and some of the
pulses) post-harvest losses trading business varieties available etc which decides the suitability and need of
raw material for processing Therefore it is important to consider these all factors while calculating the
theoretical processing potential of a commodity In other words it is important to estimate the potential
suitable raw material availability in the state and to decide on the achievable targets for future
So based on current production consumption harvest amp post-harvest losses and current processing capacity
in the state the potential raw material available for processing is calculated While doing so following
assumptions points were considered
1 The net minimum available production of commodities and livestock produce is calculated by deducting the harvest amp post-harvest losses1 from production figures In case the post-harvest losses figures which are available in the form of a range the upper limit is considered in order to get net minimum raw material availability for consumption
2 The demandconsumption for particular commodity and livestock products in Madhya Pradesh is calculated using available per capita consumption figures from recent NSSO reports The quantity of value added products consumed is converted into the equivalent basic constituent commodities and livestock produce
3 The present organized processing capacity is taken in the form of commodity and livestock produce equivalent to its original form These processing facilities are assumed to be working at 70 utilization Also it is assumed that Small Scale Industries (SSIs) contributes 40 of the total value addition and thus to processing capacity Due to unavailability of data present processing capacity in unorganized sector is not considered
4 In order to negate the effect of raw material going out and coming into the state it is assumed that the raw material available in the state is used by the local industry and the unmet demand of raw material by local industry is catered by raw material procured from the neighbouring or other states
5 It is assumed that the locally (within the state) produced value added products first cater to the demand within the state
6 It is assumed that the local demand for processed products should be first satisfied by local industry 7 The present gap of demand and supply of each commodity is used for calculating the theoretical
potential of raw material that can be converted into different products by processing 8 In order to compare the potential of processing and value addition the commodities and livestock
products are converted in the form of value using farm gate or mandi prices
The theoretical processing potential based on above rationale and assumptions is shown in Table 3
1 Devised by Central Institute of Post-Harvest Engineering amp Technology (CIPHET) in the report on ldquoESTIMATION OF HARVEST AND POST HARVEST LOSSES OF MAJOR CROPS AND LIVESTOCK PRODUCE IN INDIArdquo a comprehensive study instituted by ICAR undertaken by AICRP on PHT on national level and submitted to the Parliamentary Standing Committee on Agriculture (PSCA) in September 2010
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 24
-
Situational Analysis
Table 3 Estimated theoretical processing potential of different commodities in Madhya Pradesh (2011-12)
Sr No
Group Commodity Production
(MT or Nos)
Harvest amp Post
harvest Losses
(MT or Nos)
Net Available
Production
(MT or Nos)
Consumption
(MT or Nos)
Present Processing
Capacity
(MT or Nos)
Percentage of Processing Required
before Consumption
Production Potential
(MT or Nos)
Processing Potential
(MT or Nos)
1
Cereals
Rice 2227300 133638 2093662 1823959 410340 100 --- 1683322
2 Wheat 12703200 762192 11941008 7183378 3304922 --- --- 1799331
3 Maize 1287400 77244 1210156 387993 46400 --- --- 775763
4 Sorghum 608900 36534 572366 184299 0 --- --- 388067
5
Oilseeds
Soyabean 6280600 376836 5903764 447341 8504654 100 --- ---
6 Mustard 869600 52176 817424 331561 310800 100 --- 506624
7 Groundnut 344600 20676 323924 26164 0 100 --- 323924
8
Livestock Produce
Milk 8149000 65192 8083808 3860291 968543 --- --- 3324869
9 Eggs (Nos) 798100000 29529700 768570300 745170490 0 --- --- 23399810
10 Poultry Meat 12000 444 11556 49966 0 --- 38410 ---
11 Meat other than poultry 25000 575 24425 60065 0 --- 35640 ---
12 Fish 75404 5203 70201 65831 0 --- --- 4370
13
Pulses
Gram 3290300 200708 3089592 248607 389638 --- --- 2665806
14 Pigeon Pea (Tur) 334200 20386 313814 340166 30559 100 26352 283255
15 Lentil (Masoor) 230000 14030 215970 71151 20091 100 --- 195879
16
Fruits
Mango 175071 22237 152834 97434 7858 --- --- 57699
17 Guava 255304 45910 209394 94740 1045 --- --- 114767
18 Orange 647486 40771 606715 57781 39 --- --- 550053
19 Papaya 274904 20316 254588 103417 68 --- --- 151103
20 Banana 1379174 91018 1288156 537580 182 --- --- 750394
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 25
-
Situational Analysis
Sr No
Group Commodity Production
(MT or Nos)
Harvest amp Post
harvest Losses
(MT or Nos)
Net Available
Production
(MT or Nos)
Consumption
(MT or Nos)
Present Processing
Capacity
(MT or Nos)
Percentage of Processing Required
before Consumption
Production Potential
(MT or Nos)
Processing Potential
(MT or Nos)
21
Vegetables
Green Peas 452207 46601 405606 61499 2390 --- --- 341717
22 Tomato 1349588 167360 1182228 595307 8002 --- --- 586346
23 Onion 1957491 146725 1810766 654902 6417 --- --- 1149447
24 Potato 1816684 163475 1653209 1168068 27213 --- --- 623050
25
Spices
Chillies 93570 5561 88009 84371 1069 --- --- 2568
26 Garlic 270000 16085 253915 55735 6417 --- --- 191763
27 Coriander 82000 5983 76017 34029 3208 --- --- 38780
Source Department of Agriculture and Cooperation Govt of India Madhya Pradesh Agriculture Economic Survey Report 2013 CIPHET NSSO 66th Round Department of Commerce Industry amp Employment
Govt of Madhya Pradesh PwC analysis
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 26
Situational Analysis
222 Prioritization of Commodities Crops Sub-sector
2221 Need
The above Table 3 shows the potential quantity of raw material that can be converted into value added products
through processing It does not mean that higher the quantity higher is the potential of processing for that
particular commodity category The primary objective of promoting food processing sector is to achieve the
overall inclusive growth through
Impetus to rural and thus to state economy
Better benefits to farmers through better demand and price to their produce
Creating linkages between farmers and different stakeholders of value chain
Attracting private sector investment in the state
Therefore it becomes imperative to consider the overall potential of a commodity category (sub-sector of food
processing sector) on the basis criteria which is in line with above stated objectives The methodology for short
listing or prioritising the commodities crops sub-sectors is described below
2222 Screening Parameters and Indicators
The screening of the major commodities crops sub-sectors in the food processing sector was done based on
three major parameters viz
1 Importance to Economy (state)
2 Attractiveness of the CommodityCropSub-sector for Undertaking Development
3 Competitive Advantage offered by the CommodityCropSub-sector
For each of the above parameters key indicators were carefully identified which will enable objective screening
of the major cropssubsectors on the above criteria The screening parameters and the respective indicators for
each major cropssubsector are listed below
Screening Parameters Indicators
Importance to Economy (state)
1 Value of production as percentage of GSDP (Gross State Domestic Product)
2 Percentage contribution to dietary energy requirement
3 Estimated farmerindividual involved (primarily in the production side)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 27
-
Situational Analysis
Screening Parameters Indicators
Attractiveness of Commodity Crop Sub-
sector
4 Private sector involvement
Estimated number of LMIrsquos (Large amp Medium Industries) and SSIrsquos (Small Scale Industries)
Estimated number of people engaged
5 Estimated potential for processing (value addition) or production in value terms
6 Estimated potential for employment generation
Competitive Advantage
7 Percentage contribution to national production
8 Percentage growth in supply (last 5 years)
9 Percentage growth in consumption (decadal)
10 Percentage growth in consumer expenditure (decadal)
The above parameters and indicators will assist in taking a holistic screening of the major cropssubsectors for
prioritizing focus in vision development for food processing in Madhya Pradesh It is imperative that the
development of the food processing sector will need active participation and partnership between public and
the private sector in sectors having supply strength ease of operations and consumer demand Hence the
screening parameters and associated indicators take into account the perspective and areas of importance for
the public sector (such as importance to economy indicators and potential for employment generation) and the
private sector (such as attractiveness and competitive advantage indicators) besides looking at consumer
demandacceptance
2223 Major Crops Commodities Sub-sectors
The major crops sub-sectors selected for review and prioritization are as follows Please note that due
unavailability of data very low production base and low consumption the fish category is not considered for
prioritization and ranking process
Sr No Sub sectors Major Commodities Crops (For Review and
Prioritization)
1 Rice
2 Wheat
3 Cereals
Maize
4 Sorghum
5 Soyabean
6 Oilseeds Mustard
7 Groundnut
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 28
-
Situational Analysis
Sr No Sub sectors Major Commodities Crops (For Review and
Prioritization)
8
Livestock Produce
Milk
9 Eggs
10 Poultry Meat
11 Meat other than poultry
12
Pulses
Gram
13 Pigeon Pea (Tur)
14 Lentil (Masoor)
15
Fruits
Mango
16 Guava
17 Orange
18 Papaya
19 Banana
20
Vegetables
Green Peas
21 Tomato
22 Onion
23 Potato
24
Spices
Chillies
25 Garlic
26 Coriander
2224 Calculation of Score and Ranking Prioritization
The major cropssubsectors were screened and prioritized based on a weighted average score analysis The
process involved calculation of Score for the major cropssubsectors for each of the ten selected indicators The
score (X1 X2 X10) for each of the above ten indicators across the major cropssubsectors was individually
calculated based on primary and secondary sources of information Also each of the above indicators in the
three selected parameters is assigned a weight (5 10 15) for arriving at a Final Score (X1 weight) for the
major cropssubsectors The weights for each of the indicators were assigned based on industry validation
expert opinion stakeholder interactions and our understanding of the sector through primary and secondary
research and analysis The Score for the major cropssubsectors for each of the ten indicators was multiplied
with the respective weights of the indicators for arriving at the Final Score for a cropsubsector for an indicator
The sum of all Final Scores across the ten indicators will provide the Overall Score for a cropsubsector
At the end of the analysis each of the major cropssubsectors evaluated has received an Overall Score out of a
maximum score of 100 The crops subsectors were ranked based on the Overall Score received The higher the
rank for a cropsubsector better are its potential for improving the food processing sector in the state in the
short and medium term and hence the need to focus efforts towards its development in the Food Processing
Vision for Madhya Pradesh
A summary of the approach of calculation of Overall Score and Ranking score on the selected ten indicators for
the above major cropssubsectors is depicted in Figure 2 below
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 29
Situational Analysis
Figure 2 Approach for calculation of Overall Score and Ranking for prioritization
Source PwC Analysis
The results of the weighted average score analysis of the above major cropssubsectors based on the selection
parameters and associated indicators is shown in Table 4 Though this methodology gives soyabean a score of
4271 with 4th priority for processing it should be noted that as there is no potential (estimated) for further
processing of soyabean in the state the decision to prioritize the sector would be taken subjectively Also as
there is no current processing of egg poultry meat and meat excluding poultry their potential (estimated) is
considered as production potential (estimated) and therefore the values of dependent parameters such as
current private sector involvement employment potential (estimated) etc indicates the resultant of production
potential (estimated) than that of processing
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 30
- - - - - -
- -
Situational Analysis
Table 4 Comparison and prioritization of selected commodities sub-sectors of food processing in Madhya Pradesh
Parameter Weight Rice Wheat Maize Sorghum Soyabean Mustard Groundnut Milk Poultry (Eggs)
Poultry (Meat)
Meat Excluding
Poultry Gram
Pigeon Pea
Lentil
IMPORTANCE TO ECONOMY
Value of Production as Percentage of GSDP
10 21 94 066 038 82 110 048 100 016 008 018 40 063 038
Percentage Contribution to Dietary Energy Requirement
10 100 73 073 073 051 073 037 330 013 009 016 087 009 006
Estimated Farmer Involvement
10 29 86 152 069 100 138 038 079 088 237 154 537 094 109
ATTRACTIVENESS
Private Sector Involvement 10 29 49 048 00 100 13 00 27 14 20 44 67 066 043
Estimated Potential for Processing Production (value INR)
15 60 49 15 09 00 23 17 150 002 09 10 118 20 12
Estimated Potential for Employment Generation
10 28 05 48 24 00 04 02 29 001 07 02 100 013 10
COMPETITIVE ADVANTAGE
Percent Contribution to National Production
10 04 24 12 20 100 26 10 46 00 01 02 83 24 37
Percentage Growth in Supply (Over last 5 yrs)
10 25 39 08 01 09 23 36 13 14 10 14 33 32 02
Percentage Growth in Consumption (Decadal)
5 09 04 03 01 05 03 14 05 092 23 08 05 032 06
Percentage Growth in Consumer Expenditure (Decadal)
10 07 21 10 18 26 21 19 33 426 83 47 39 264 14
OVERALL WEIGHTED AVERAGE SCORE
100 2805 4438 1232 887 4271 1446 440 4424 912 1787 1445 5465 1240 880
RANKING OF SUB-SECTOR 5 2 18 24 4 15 26 3 23 12 16 1 17 25
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 31
Situational Analysis
Parameter Weight Mango Guava Orange Papaya Banana Green Peas
Tomato Onion Potato Chilli Garlic Coriander
IMPORTANCE TO ECONOMY
Value of Production as Percentage of GSDP
10 020 024 118 015 060 050 074 086 083 024 067 019
Percentage Contribution to Dietary Energy Requirement
10 005 007 020 007 044 024 006 013 058 003 009 003
Estimated Farmer Involvement 10 003 003 008 002 004 008 010 016 016 010 011 031
ATTRACTIVENESS
Private Sector Involvement 10 031 015 007 015 015 027 042 010 029 020 010 041
Estimated Potential for Processing Production (value INR)
15 02 04 37 03 12 14 12 18 10 002 18 03
Estimated Potential for Employment Generation
10 01 04 21 03 28 15 30 43 08 002 07 04
COMPETITIVE ADVANTAGE
Percent Contribution to National Production
10 02 20 40 120 09 23 14 22 09 143 43 299
Percentage Growth in Supply (Over last 5 yrs)
10 39 08 57 44 34 48 100 78 60 44 16 34
Percentage Growth in Consumption (Decadal)
5 06 06 50 37 09 16 07 05 01 08 16 05
Percentage Growth in Consumer Expenditure (Decadal)
10 42 57 46 99 53 75 43 49 44 46 100 32
OVERALL WEIGHTED AVERAGE SCORE
100 984 1041 2663 2023 1578 2029 2193 2279 1509 1176 2086 1164
RANKING OF SUB-SECTOR 22 21 6 11 13 10 8 7 14 19 9 20
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 32
Situational Analysis
The overall ranking prioritization of crops commodities sub-sectors is as follows
Major Commodities Crops Group Category Rank
Gram Pulses 27
Wheat Cereals 28
Milk Livestock Produce 29
Soyabean Oilseeds 30
Rice Cereals 31
Orange Fruits 32
Onion Vegetables
33
Tomato 34
Garlic Spices 35
Green Peas Vegetables 36
Papaya Fruits 37
Poultry Meat Livestock Produce 38
Banana Fruits 39
Potato Vegetables
40
Mustard 41
Meat other than Poultry Livestock Produce 42
Pigeon Pea (Tur) Pulses 43
Maize Cereals 44
Chillies Spices
45
Coriander 46
Guava Fruits
47
Mango 48
Eggs Livestock Produce 49
Sorghum Cereals 50
Lentil (Masoor) Pulses 51
Groundnut Oilseeds 52
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 33
Situational Analysis
23 Future processing requirement
231 Current level of processing
The present level of processing of a commodity or livestock produce is calculated by using following data
1 Capacity of present processing units ndash Converted into commodity or livestock produce equivalent
quantity
2 Production of a commodity or livestock produce
The level of processing is estimated by the formula
Commodity or Livestock Produce Equivalent Quantity
The Level of Processing () = -----------------------------------------------------------------------------
Production of Commodity or Livestock Produce
000
000
000
000
1189
391
114
238
150
059
033
053
449
041
001
002
001
000
874
914
1184
000
360
Fish
Meat (Non-Poultry)
Poultry Meat
Eggs
Milk
Coriander
Chillies
Garlic
Potato
Tomato
Onion
Green Peas
Mango
Guava
Banana
Papaya
Orange
Groundnut
Mustard
Soyabean
Lentil (Masoor)
Pigeon Pea (Tur)
Gram
Sorghum
Maize
Rice
Wheat
Cereals (Major)
224
Pulses (Major)
114
Oilseeds (Major)
1147
Fruits (Major)
03
Vegetables (Major)
08
Spices (Major)
24
Livestock Produce
0 2 4 6 8 10 12 14 34 114 134
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 34
Situational Analysis
As per above formula the level of processing across the commodities or livestock produce and their groups is
shown in Table 5 below
Table 5 Estimated level of processing of different commodities and livestock produce in Madhya Pradesh (2011-12)
Sr No
Category Commodity
Produce
Production
(MT or Nos)
Present Processing Capacity (at
70 utilization level)
Level of Processing
(Commodity)
Level of Processing (Category)
1
Cereals
Wheat 12703200 3304922 2602
2236 2 Rice Paddy 2227300 410340 1842
3 Maize 1287400 46400 360
4 Sorghum 608900 0 000
5
Pulses
Gram 3290300 389638 1184
1142 6 Pigeon Pea (Tur) 334200 30559 914
7 Lentil (Masoor) 230000 20091 874
8
Oilseeds
Soyabean 6280600 8504654 13541 11762
or 2560 (except
Soyabean)
9 Mustard 869600 310800 3574
10 Groundnut 344600 0 000
11
Fruits
Orange 647486 39 001
034
12 Papaya 274904 68 002
13 Banana 1379174 182 001
14 Guava 255304 1045 041
15 Mango 175071 7858 449
16
Vegetables
Green Peas 452207 2390 053
079 17 Onion 1957491 6417 033
18 Tomato 1349588 8002 059
19 Potato 1816684 27213 150
20
Spices
Garlic 270000 6417 238
24021 Chillies 93570 1069 114
22 Coriander 82000 3208 391
23
Livestock Produce
Milk 8149000 968543 1189 1189
24 Eggs (Nos) 798100000 0 000
000 25 Poultry Meat 12000 0 000
26 Meat other than poultry 25000 0 000
27 Fish 75404 0 000
Source Department of Agriculture and Cooperation Govt of India Madhya Pradesh Agriculture Economic Survey Report 2013
Department of Commerce Industry amp Employment Govt of Madhya Pradesh PwC analysis
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 35
Situational Analysis
From above table it can be inferred that the level of processing is highest in oilseeds category especially due to
huge soyabean crushing capacity whereas lowest in livestock produce category excluding milk It is also found
that the level of processing is negligible or low in fruits and vegetable category despite of huge production base
similar to that of spices category It suggests there is considerable potential for value addition across these
categories especially in fruits and vegetables The current potential across these commodities or produce is
described in detail in section 22
There are some commodities which require almost upto 100 processing before consumption such as paddy
pulses and oilseeds This minimum processing requirement falls under secondary processing viz milling
crushing and refining operations However it is found that the level of processing in these commodities
categories is comparatively low which suggests that the raw material may be sent outside the state for
processing and final product is imported in the state for domestic consumption Therefore there is potential and
urgent need to process these specific commodities categories within the state in order to become self-
sufficient to cater the local demand
232 Goals targets for future
The processing requirement by 2023-24 across commodities or livestock produce depends on
Increase in Production Level
Increase in Consumption Level (both Processed and Unprocessed)
Current Processing Capacity
In order to calculate future processing requirement we have considered the growth in production and per capita
consumption during last decade (from 2009-10 to 2011-12) While doing we have assumed following
The net minimum available production of commodities and livestock produce is calculated by deducting the harvest amp post-harvest losses2 from production figures In case the post-harvest losses figures which are available in the form of a range the upper limit is considered in order to get net minimum raw material availability for consumption
The demandconsumption for particular commodity and livestock products in Madhya Pradesh is calculated using available per capita consumption figures from recent NSSO reports
The quantity of value added products consumed is converted into the equivalent basic constituent commodities and livestock produce
The present organized processing capacity is taken in the form of commodity and livestock produce equivalent to its original form These processing facilities are assumed to be working at 70 utilization Also it is assumed that Small Scale Industries (SSIs) contributes 40 of the total value addition and thus to processing capacity Due to unavailability of data present processing capacity in unorganized sector is not considered
In order to negate the effect of raw material going out and coming into the state it is assumed that the raw material available in the state is used by the local industry and the unmet demand of raw material by local industry is catered by raw material procured from the neighbouring or other states
It is assumed that the locally (within the state) produced value added products first cater to the demand within the state
It is assumed that the local demand for processed products should be first satisfied by local industry
The present gap of demand and supply of each commodity is used for calculating the theoretical potential of raw material that can be converted into different products by processing
The projected production and per capita consumption across commodities or livestock produce is shown in
Table 6
2 Devised by Central Institute of Post-Harvest Engineering amp Technology (CIPHET) in the report on ldquoESTIMATION OF HARVEST AND POST HARVEST LOSSES OF MAJOR CROPS AND LIVESTOCK PRODUCE IN INDIArdquo a comprehensive study instituted by ICAR undertaken by AICRP on PHT on national level and submitted to the Parliamentary Standing Committee on Agriculture (PSCA) in September 2010
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 36
-
--
-
Situational Analysis
Table 6 Estimated theoretical processing capacity requirement across different commodities in Madhya Pradesh (2023-24)
Sr No
Group Commodity
Estimated Production
(MT or Nos)
Harvest amp Post
harvest Losses
(MT or Nos)
Net Available
Production
(MT or Nos)
Estimated Consumption
(MT or Nos)
Current Processing
Capacity (2011 12)
(MT or Nos)
Estimated Processing
Capacity Requirement by
2023 24
(MT or Nos)
Min Processing Capacity Addition
Required by 2023 24 over
Current Capacity
(MT or Nos)
28
Cereals
Rice 3096116 185767 2910349 777972 410340 777972 367632
29 Wheat 31242124 1874527 29367596 10016554 3304922 4456812 1151890
30 Maize 935069 56104 878965 182794 46400 -- - -- -
31 Sorghum 645754 38745 607009 128945 -- - -- - -- -
32
Oilseeds
Soyabean 11718007 703080 11014927 880753 8504654 880753 -- -
33 Mustard 1871116 112267 1758849 462037 310800 462037 151237
34 Groundnut 522493 31350 491144 5001 -- - 5001 5001
35
Livestock Produce
Milk 13704845 109639 13595206 6627713 968543 1127365 158821
36 Eggs (Nos) 838926231 31040271 807885961 1860759371 -- - -- - -- -
37 Poultry Meat 53481 1979 51503 249427 -- - -- - -- -
38 Meat other than poultry 133109 3062 130047 125362 -- - -- - -- -
39 Fish 104928 7240 97688 93291 -- - -- - -- -
40
Pulses
Gram 4785056 291888 4493168 469105 389638 451144 61506
41 Pigeon Pea (Tur) 472103 28798 443305 317316 30559 317316 286757
42 Lentil (Masoor) 218112 13305 204807 41170 20091 41170 21079
43
Fruits
Mango 596179 75724 520455 195245 7858 28565 20707
44 Guava 513754 92386 421368 167077 1045 7206 6161
45 Orange 2881844 181462 2700381 665249 39 7206 7167
46 Papaya 2846041 210331 2635710 833437 68 68 -- -
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 37
-
--
-
Situational Analysis
Sr No
Group Commodity
Estimated Production
(MT or Nos)
Harvest amp Post
harvest Losses
(MT or Nos)
Net Available
Production
(MT or Nos)
Estimated Consumption
(MT or Nos)
Current Processing
Capacity (2011 12)
(MT or Nos)
Estimated Processing
Capacity Requirement by
2023 24
(MT or Nos)
Min Processing Capacity Addition
Required by 2023 24 over
Current Capacity
(MT or Nos)
47 Banana 4026120 265703 3760417 1408227 182 182 -- -
48
Vegetables
Green Peas 8560527 882179 7678348 40783 2390 2390 -- -
49 Tomato 10680674 1324489 9356185 1138059 8002 42231 34229
50 Onion 16909131 1267432 15641699 1214403 6417 6417 -- -
51 Potato 8407304 756535 7650769 1807729 27213 667560 640347
52
Spices
Chillies 525868 31254 494614 188321 1069 1069 -- -
53 Garlic 1071598 63840 1007757 271562 6417 6417 -- -
54 Coriander 206502 15066 191436 74315 3208 3208 -- -
Source Department of Agriculture and Cooperation Govt of India Madhya Pradesh Agriculture Economic Survey Report 2013 CIPHET NSSO 66th Round Department of Commerce Industry amp Employment
Govt of Madhya Pradesh PwC analysis (due to unavailability of processed consumption data as present processing capacity is more than consumption in 2023-24)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 38
1 1 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 9 1010 1111 1212 1313 1414 1515 1616 1717 1818 1919 2020 2121 2222 2323 2424 2525 2626 2727
5000
5500
6000
6500
Situational Analysis In
Th
ou
sa
nd
MT
or
La
kh
No
s
(fo
r E
gg
s) 8000
6000
4500
4000
3500
3000
2500
2000
1500
1000
500
0
Figure 3 Cumulative current and future (2023-24) processing capacity requirement and maximum processing potential in Madhya Pradesh
18000
14000
Wh
eat
Ric
e
Ma
ize
So
rgh
um
Gra
m
Pig
eon
Pea
(T
ur)
Le
nti
l (M
aso
or)
So
ya
be
an
Mu
sta
rd
Gro
un
dn
ut
Ora
ng
e
Pa
pa
ya
Ba
na
na
Gu
av
a
Ma
ng
o
Gre
en P
ea
s
On
ion
To
ma
to
Po
tato
Ga
rlic
Ch
illi
es
Co
ria
nd
er
Mil
k
Eg
gs
Po
ult
ry M
eat
Oth
er
Mea
t
Fis
h
Est Max Potential by 2023-24 Est Req Cap By 2023-24 Current Max Potential (2011-12) Current processing Capacity (2011-12)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 39
Situational Analysis
From this table it can be concluded that there is need to increase the processing of following categories
Absolute requirement of increased processing capacity
bullCereals bullPulses bullFruits and Vegetables bullMilk
bullSpices bullFish
Availability of raw material for processing but no requirement for increased processing
bullPoultry Meat bullEggs bullOther Meat
Absolute requirement of increased production
bullSoyabean
Commodity with excess processing capacity
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 40
Vision
3 Vision
Madhya Pradesh with the second largest geographical area in the country is one of the leading states in
Agriculture Of late it has acquired significant importance in the field of Horticulture and is now among the
leading States in terms production of Fruits (Mango Orange Guava) Vegetables and Spices The State is
looking to march ahead with renewed vigour to face complex challenges and to harness domestic and global
opportunities for the welfare of the farmers consumers and other stakeholders in the supply chain The efforts
would be to become a leading state in the country which is responsive vibrant and sensitive to the needs of its
stakeholders Food processing one of the most important value addition activity connects all the stakeholders
and can play a vital role in accomplishing these objectives Therefore State government has decided to give
impetus to the sector and prepare a vision for way forward
31 Vision Statement
To become favourable and leading food processing destination in the country and to increase agri-business
activity in the state by increasing the level of processing of
cereals and pulses from 20 to 25
horticultural produce (fruits vegetables and spices) from 07 to 2 and
livestock produce from 12 to 24
by 2024
32 Mission Statement
Tap production strength and locational advantage with an entrepreneurial touch for better and sustainable
agricultural production and processing
33 Focus areas
To accomplish the vision and the mission of the food processing sector in the State highest priority is given to
farmers and processors and entire strategy is based on lsquofarmers and processorsrsquo
State government is determined to continuously strive hard to transform the existing food processing
environment into a vibrant food processing environment It would concentrate on the following key areas
Promote processing cluster formation to improve farmer income and processing capacity in the state
Promote private sector participation through development of processing facilities in PPP mode
Promote and assist formation of cooperatives and societies to increase aggregation of produce and
farmer income thereof
Promote developmentupgradation of marketing infrastructure to assist in better price realization to
farmers and ensuring better raw material availability to processors
Address skill gaps through establishing education institutes imparting education and research and
enhance human resource befitting global competition
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 41
Vision
This page is intentionally left blank
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 42
Strategy and Plan of Action
4 Strategy and Plan of Action
Madhya Pradesh could be a leading destination for food processors and can act as a processing hub owing to
several strategic reasons along with statersquos production strength which has been described in the previous
sections
Currently state government is eying at this opportunity and is trying to extend support to interested players in
every possible way through investment promotion assistance tax exemptions agricultural reforms interest
subsidies concessions on land development of support infrastructure etc However the growth rate of food
processing activity in state is still not reflecting the efforts put in by the government Reasons could be several
and these need to be identified and addressed in a manner to induce confidence in the investors and bring out
desired results
41 Gap analysis of current issues
The gap analysis and identification of current issues in food processing sector was done by both primary survey
and secondary research methods The primary survey involved consultation with stakeholders and secondary
survey involved comparing and benchmarking in certain area such as policies taxation and other initiatives
across leading states of the country
Based on diagnostic report the identified gaps are categorized into following heads
Policy and Regulatory
Infrastructure
Services
The issues and concerns raised by relevant stakeholders were categorized under above mentioned heads Most
of them were policy and regulation related issues followed by infrastructure and marketing of agriculture
produce
The indicative agriculture value chain and the prevalent issues across it are shown in Figure 4 and Figure 5
respectively
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 43
--
-
Strategy and Plan of Action
Figure 4 Indicative agriculture value chain
Farmers Government
bullSeeds bullAgrochemicals bullFertilizers bullExtension Services
Farmers Co operatives FPOs
Pvt Players Government
bullCrop Cultivation bullAnimal Husbandry bullAllied Activities bullRampD
Farmers Traders Co operatives
FPOs Pvt Players Government
bullMarkets (Mandis) bullWarehouses bullCold Storages
Traders Processors Co operatives FPOs
bullCleaning bullSorting amp Grading bullMinimal Processing bullPackaging
Va
lue
Ch
ain
Ac
tor
s
an
d E
lem
en
ts Processors
bullValue Addition bullPackaging
Carrying amp Forwarding Agents
Wholesalers Retailers
bullDistribution Centres bullModern Wholesale Stores
bullRetail Shops
Input Production Aggregation amp
Storage
Primary amp Secondary Processing
Tertiary Processing
Marketing
bullSeed Farms bullNurseries bullAgrochemical Units bullFertilizer Units bullExtension Services
bullContract Corporate Farming
bullDairy Farming bullPoultry Farming bullFisheries bullRampD
bullMarket Infrastructure
bullSilos bullWarehouses bullCold Storages Cold Chain
bullCommodity Trading
bullRipening Chambers bullPackhouses bullCleaning Sorting amp Grading Units
bullCryo Preservasion bullMilling Units bullChilling Plants bullSlaughterhouses bullPackaging Units
bullProcessing Units bullPackaging Units
bullModern Wholesale Stores
bullRetail Shops bullHyper Markets bullSuper Markets bullFood Chains
Bu
sin
es
se
s
Ag
ri
Va
lue
Ch
ain
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 44
-
Strategy and Plan of Action
Figure 5 Prevalence of issues across agri value chain in Madhya Pradesh
Ag
ri
Va
lue
Ch
ain
Ac
tor
sP
oli
cy
Is
su
es
Farmers Cold Store Operators
Warehouse Operators
Processors
FPOs Co operatives Processors
Retailers amp Wholesalers
Traders
Commission Agents
Production Aggregation amp
Storage Primary amp Secondary
Processing Tertiary Processing Marketing
Formal contract farming arrangements
Status issues (industrial or agricultural activity)
Interest subsidy on capital investment
Status issues (industrial or agricultural activity)
Taxation High interest rates on loan
Capital subsidy issues
Income tax for FPOs
Restriction on linkages
Industrial Policy
Mandi fee Entry tax amp VAT
VAT schedules
Biodiversity tax
Awareness Utilization and
Status tracking of applications
and subsidies
APMC act
Coordination amongst
Mandis
Mandi fee Entry tax
Lack of incentives for quality
produce
Upper cap for tax free trading
of wheat
Infr
as
tru
ctu
re
Iss
ue
s
Se
rv
ice
Iss
ue
s
Roads
Mandi infrastructure
Soil testing laboratories
Lack of sorting grading facilities
Roads
Electricity outages
Roads Land availability
Infrastructure in Food Parks
Cold chain availability
Rake availability
Lack of technical institutes
Lack of Quality control amp RampD labs
Roads
Mandi infrastructure
Lack of trade centres
Inadequate seed supply
Lack of marketing promotion of agriculture produce
Lack of marketing promotion of agriculture produce
Lack of time bound service
Access to credit
Lack of marketing promotion of agriculture produce
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Strategy and Plan of Action
411 Policy and Regulatory Issues
4111 Partial reforms in APMC Act
Marketing of agricultural produce is one of the important aspects of agriculture value chain Efficient marketing
system with farmer focussed regulations can promote both agriculture production and processing With a view
to create efficient marketing system Model APMC Act was prepared which talks about agriculture marketing
reforms Madhya Pradesh is one of the states who has shown interest and done some of the reforms over the
years which have resulted in strengthening of marketing system
However during primary survey stakeholders raised many of the concerns which pointed out the need for some
more reforms The issues raised were
1) Direct marketing of produce is allowed however mandi fee is not exempted
Though the direct marketing of produce is allowed as per amendment in the law the levy of mandi fees
in case of direct marketing is not exempted (except FampV) According to stakeholders it is a partial
reform and thus has not translated into intended results of promoting linkages between farmers and
buyers without any third party intervention
2) Lack of other alternative platforms
State has taken some market reform initiatives such as direct farm gate purchase etc but processors
and other stakeholders are looking for other platforms such as private market yards consumer-farmer
markets etc whose development is currently restricted due to partial reforms
3) No exemption in mandi fee for contract farming
Though contract farming is allowed in the state the mandi fees is levied on such transactions It
restricts development of farmer-processor linkages
4) Lack of model contract farming agreements
There are some instances where the enforcement of contract becomes difficult due to lack of clarity in
the contracts Therefore stakeholders demanded that government should develop model contract
farming agreements that can act as a guideline and could bring transparency in operations
5) Need for rationalization simplification in the levy of mandi fee
The mandi fee is collected along with Nirashrit Shulk of 02 Stakeholders demanded the
rationalization or simplification of mandi fees
4112 Industrial Promotion Policy and Agribusiness amp Food Processing Policy
Number of stakeholders raised concerns about some of the clauses of Industrial Promotion Policy 2010
(amended in 2012) and Agribusiness amp Food Processing Policy 2012 The specific clauses are as follows
Soyabean processing units who manufactures oil and DOC (and whose turnover from other value added
products is less than 25 ot total turnover) are not eligible for mandi fee exemption if they procure raw
material from outside the state During primary survey it is found that existing soyabean crushing
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Strategy and Plan of Action
andor oil refining capacity is underutilized because of low availability of raw material In such scenario
it becomes necessary to procure from outside the state and run the units in order to remain
competitive It exerts pressure on such existing soyabean processor where they have to pay mandi fee
for procuring soybean from other states
Modern Rice Mills having fixed capital less than Rs 10 Crores are not eligible to get mandi fee
exemption
Slaughterhouses and meat based industries are not eligible for facilities andor incentives under
industrial promotion policy
Industrial Investment Promotion Assistance Scheme is available for MSMEs with investment more
than Rs 1 Crore (but less than Rs 10 Crore) only where they are eligible for assistance of 50 for 5
years
4113 Industry status to co-operatives cold stores and producer organisations dealing with agri and agri allied produce
Dairy amp poultry co-operatives cold stores handling agricultural produce and Farmer Producer Organisations
(FPOs) majorly dealing with food grains are classified as industry Since they deal with agri and agri allied
products stakeholders demanded to be classified as organisations of agri and allied sector As they are classified
as an industrial organisation they are not entitled for incentives availed by agri and allied sector organisations
such as exemption on income tax subsidies on power soft loans etc
On the other hand though poultry cooperatives are classified as industry they are facing difficulties in land
usage conversion required for establishing poultry farms which is a smoother task for an industrial set up
FPOs are exposed to income tax on its profits despite of being an organisation bringing together farmers and
run by farmers FPOs have to pay mandi tax while selling the produce in mandi similar to individual farmers
and on the other hand they have to pay more than what individual farmers pay for storing their produce in
government warehouses owing to its industry status With the defined objective of FPOs it is expected that they
will get support from state government However neither they get funding at subsidised rates for their working
capital requirement nor are they entitled for subsidised farm inputs to distribute to its member farmers like
farmer cooperatives and societies do
Cold stores though extend the shelf life of perishable agricultural produce and assist farmers in realising better
returns from their crops still they are not entitled for subsidised power tariffs This increases the cost of storage
for farmers and reduces the potential income they can derive from storing their produce and resulting in
reduced affinity to store and feasibility of cold store operations
However recently central government has taken few steps to support cooperatives and FPOs According to the
2013 union budget co-operatives have been exempted from payment of taxes Similarly cold stores handling
agri related produce and FPOs dealing with agricultural produce are expecting the same treatment Union
budget has provisions on FPOs as well such as equity grants to registered FPOs upto a maximum of Rs 10 lakh
per FPO to enable them to leverage working capital from financial institutions FPOs of the state are expecting
support from state government to avail such schemes
4114 Need to reconsider Value Added Tax (VAT) rate
Stakeholders raised concern about value added tax levied in the state they feel it is comparatively higher than
that of other states in some of the categories such as fruit and vegetable products spices milk products value
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added products from soyabean (other than oil) wheat based tertiary processed products The detail list and
comparison of VAT across different commodities and their products is given in Table 7
4115 Need for re-organisation of VAT schedules
VAT schedule of state government identifies commodities and finished products and on its discretion categorise
them into different VAT rate categories All those products which doesnrsquot comes under any of the identified
categories are clubbed under others category which attract full VAT rate of 13 Moreover the basic VAT rate
is 5 which is 1 more than that levied by neighbouring andor competing states
In the state VAT schedule products such as soya milk soya milk powder tofu soy lecithin soya nuggets soy
grit DOC etc falls under others category These products are derivatives of tertiary processing of soybean and
are capable of fetching high value in domestic as well as international markets MP being one of the major
producers of soybean should take advantage of its raw material availability and promote high end processing of
soy in state itself by identifying these products under appropriate category Same is the case with gram based
products wheat based products frozen livestock products and frozen fruits amp vegetable products Such
relaxation in VAT would not only promote the manufacturing of such products but also earn revenues for the
state by addressing domestic as well as international food amp pharmaceutical markets The detail list and
comparison of VAT across different commodities and their products is given in Table 7
4116 Need to reconsider Entry Tax rate
The stakeholders across the value chain have raised the concern that entry tax on raw materials as well as the
finished products made from them increases the financial burden on their businesses They demanded to
reconsider rationalize the levy of entry tax on some categories such as cereals pulses fruit and vegetable
products and spices They also raised a point that the amount of entry tax is more in Madhya Pradesh compared
to other states and especially Chhattisgarh which is formed from Madhya Pradesh The detail list and
comparison of entry tax across different commodities and its products is given in Table 8
4117 Need to reconsider Biodiversity Tax rate
Organizations using bio-resources (such as plants animals and micro-organisms or parts thereof their genetic
material and by products) from the State for commercial purpose (such as drugs industrial enzymes food
products flavors fragrance colors extracts etc) has to share their benefit for biodiversity conservation in the
state by depositing 2 of turnover in the biodiversity fund with retrospective effect and this sharing is
categorized as bio diversity tax
Soya processors have raised following concerns
The proposed tax exerts pressure on profitability and feasibility of the industry
Moreover it is applicable with retrospective effect
No such tax in other soyabean producing states such as Maharashtra and Rajasthan
Processors affected by this act are demanding its abolishment especially Soybean processors as biodiversity tax
liability is making them uncompetitive
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Strategy and Plan of Action
4118 Upper cap for tax free trading of wheat
State government has imposed an upper cap of INR 5 crores for tax free trading of wheat and if trading is done
beyond the given limit it attracts 4 VAT This was instituted with an objective to avoid monopoly in wheat
trading by large volume players However this has affected the large volume traders and processors as the
ceiling is much lesser than the average volume of trade they usually do on an annual basis In Madhya Pradesh
some of the high value varieties of wheat such as Sharbati are also traded whose price is more than other
common varieties It should also be noted that the MSP of wheat is constantly changing in last couple of years
where it has seen upward trend In such scenario the additional tax limits the quantity in wheat trading
Moreover this tax arrangement has also promoted manipulations where traders are applying for multiple
licenses under different names to evade tax liability
State government is expected to review the upper cap given the importance of wheat trade in the economic
activities of state Also continuous revision of the upper cap is expected as the value of the commodity (MSP) is
rising every year and this in turn reduces the tax free volume trade A better move could be to impose the upper
cap based on the volume of wheat instead of its value
4119 Low awareness about policies
State government has framed favourable policies for improving the processing scenario in the state many
schemes aids and subsidies are offered to stakeholders and different level of value chain Irony is in quite a
sizable number of cases where intended beneficiaries failed to avail these benefits due to unawareness of the
policies or clarity on the conditionality of the policy or scheme It has been suggested that with an objective of
providing single window system to the stakeholders state government should come up with an online portal
with facilities like details of all policies and schemes method of application assistance in application and
application tracking system It has also been voiced that schemes in place should be rephrased or reframed to
eliminate practical ambiguities which stakeholders are facing while availing them
41110 Lack of intercommunication among departments
Many of the subsidies given by one department are not communicated to others and thus it leads to delay in the
disbursement of subsidies There is a need of coordination among different departments of the state
government to perform smoothly which can be achieved by a dedicated online portal as discussed in earlier
sections
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Table 7 Comparison of VAT on agricultural commodities and products across major states
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
CEREALS
1 Rice Paddy
Whole Broken 0 0 0 4 4 --- 14 0 5
Paddy Rice and its flour sold by dealer with turnover less than Rs 100 Cr per year
--- --- --- --- --- 0 --- --- ---Such impetus required for SSIs in Paddy processing
Paddy Rice and its flour sold by dealer with turnover more than Rs 100 Cr per year
--- --- --- --- --- 1 --- --- ---
Husk 0 15 14 5 4 5 0 0 0
Bran 13 15 0 5 4 135 14 125 5 Need for categorization of paddy rice products by-products Comparatively higher tax due to no categorization Reducing the tax would help developing paddy processing industry
Flour 13 0 5 1375 125 --- 14 0 145
Puffed Rice (Poha) Parched Rice Lahaya Chiruma etc
0 15 0 5 0 0 0 0 0
2 Wheat
Whole Broken 0 0 0 4 4 --- 0 0 5
Bran 0 15 0 5 125 0 0 0 0
Flour including atta maida rawa and suji
0 0 0 4 0 --- 5 0 5
Vermicelli (Sewain) 0 0 14 1375 0 0 14 125 5
Wheat its flour including maida atta suji sold by dealer with turnover less
--- --- --- --- --- 0 --- --- ---
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Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
than Rs 100 Cr per year
Wheat its flour including maida atta suji sold by dealer with turnover more than Rs 100 Cr per year
--- --- --- --- --- 1 --- --- ---
Bread (Branded) 0 0 0 0 0 0 0 0 145
Bread (Unbranded) --- --- --- --- --- --- --- --- 0
MP govt can look into the option of categorizing and exempting unbranded bakery products so as to increase the value addition and provide impetus to micro and SSIs
Bread (Pizza) 0 0 5 0 4 5 0 5 145
Biscuits (Branded) 13 15 14 1375 125 135 14 125 145
Biscuits (Unbranded) 13 4 5 1375 125 135 14 125 145 Need for categorization of processed products of wheat Comparatively higher tax due to no categorization Reducing the tax would help to develop tertiary processing of wheat and thus would increase secondary processing (milling) activity
Toast (Unbranded) 13 15 5 1375 125 135 5 125 0
Rusk 13 15 14 1375 125 5 14 125 145
Yeast 5 15 5 5 4 135 14 125 5
Gel (cake improver) Bread improver Bakery mix Baking powder
13 15 14 1375 4 135 14 125 145
Comparatively higher tax Reducing it would facilitate the cheaper availability of industrial raw material ingredients for wheat based processing industry
Cakes and pastries Cookies and other bakery goods (Branded)
13 15 14 1375 125 135 14 125 145
Cakes and pastries Cookies and other bakery goods
13 15 5 1375 125 135 14 125 145 Need for categorization of processed products of wheat Comparatively higher tax due to no categorization
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Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
(Unbranded) Reducing the tax would help to develop tertiary processing of wheat and thus would increase secondary processing (milling) activity
3 Maize
Whole Broken 0 0 0 0 0 0 0 0 0
Bran 0 15 0 5 125 5 0 0 0
Germ gluten and oil 5 15 14 1375 4 5 5 125 145
Flour 13 4 0 1375 125 135 14 125 145 Need for categorization of maize products Comparatively higher tax due to no categorization Reducing the tax would help to develop processing of maize
Flakes 13 15 0 1375 125 135 14 125 145
Starch 5 4 5 5 4 5 5 5 5
4 Sorghum
Whole Broken 0 0 0 0 0 0 0 0 0
PULSES
5 All pulses including Gram Pigeon Pea (Tur) amp Lentil (Masoor)
Whole Pulses 0 0 0 4 1 --- 0 0 5
Split (Dal) Broken 13 0 0 1375 1 135 0 0 5
Need for categorization of secondary processed products of pulses ie dal Comparatively higher tax due to no categorization Reducing the tax would help to develop secondary processing of pulses (milling)
Flour Besan 0 0 0 1375 125 --- 5 0 145
Roasted Fried 0 15 5 5 0 0 5 5 5
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Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Farsan Namkeen (Branded)
13 4 5 1375 125 135 14 125 145
Need for categorization of Gram based products Comparatively higher tax due to no categorization Reducing the tax would help to develop tertiary processing of pulses (especially Gram) and thus would increase secondary processing (milling) activity
Moreover it would also create competitive advantage to process Gram in the state due to its huge production base
Farsan Namkeen (Unbranded)
13 0 5 1375 125 135 14 125 145
Papad 0 0 0 0 125 0 0 0 0
All Pulses their Flour including Besan sold by dealer with turnover less than Rs 100 Cr per year
--- --- --- --- --- 0 --- --- ---
All Pulses their Flour including Besan sold by dealer with turnover more than Rs 100 Cr per year
--- --- --- --- --- 1 --- --- ---
OILSEEDS
6 All Oilseeds including Soyabean Mustard amp Groundnut
Oilseeds (whole form) 5 4 5 4 4 5 5 5 5
Edible Oil 5 4 5 4 4 5 5 5 5
Hydrogenated Vegetable Oil 5 4 5 4 4 5 5 5 5
Oil Cake 5 4 5 4 4 5 5 5 5
De-oiled Cake (DOC) 0 4 1 0 0 0 5 0 5
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Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Edible Oil amp oil Cake manufactured by unit under Khadi and Village Industries Commission Act 1956 with turnover less than Rs 2000000
--- --- --- --- --- --- --- 0 ---
7 Soyabean
De-oiled Cake (DOC) 0 4 1 0 0 0 5 0 145
Soya Nuggests 13 15 14 1375 125 5 14 125 145
Need for categorization of soya based products It will result in reduction of tax and help increasing the processing of soyabean into other products than that of oil
Soya Products (such as Soya Milk Soya Milk Powder Tofu etc)
13 15 14 1375 125 135 14 125 145
Need for categorization of soya based products It will result in reduction of tax and help increasing the processing of soyabean into other products than that of oil
8 Mustard Oilcake 0 4 5 4 4 5 5 5 5
FRUITS
9 All Fruits including Orange Mango Guava Papaya and Banana
Fresh Unprocessed 0 0 0 0 0 0 0 0 0
Fruits in frozen form 13 15 14 1375 125 135 14 5 5
Need for categorization of fruits in frozen form It will result in reduction of tax and help increasing the value addition of fruits and help development of cold chain rather than only cold storages
Fruits in sealed container --- --- --- --- --- --- --- 5 --- No categorization for fruits (whether
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Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
processed or raw) sold in sealed container It would help to capture the sale of branded fruits
Fruit Products such as Jam Jelly Marmalade Pickle Preserves Paste Pulp etc whether or not in sealed container
5 4 5 5 4 5 5 5 5
Though the VAT (on value addition) is comparative to other states the entry tax of 1 (of total value) on processed fruit products makes the state unfavourable destination for investment
Fruit Beverages (non-alcoholic) and Pulp Juice Drinks Squashes Syrups Cordials etc whether or not in sealed container
5 4 5 5 4 5 5 5 5
Though the VAT (on value addition) is comparative to other states the entry tax of 2 (of total value) on non-alcoholic beverages made from fruits makes the state unfavourable destination for investment
VEGETABLES
10 All Vegetables including Onion Potato Tomato and Green Peas
Fresh Unprocessed 0 0 0 0 0 0 0 0 0
Vegetables in Frozen form 13 15 14 1375 125 135 14 5 5
Need for categorization of vegetables in frozen form It will result in reduction of tax and help increasing the value addition of vegetables and help development of cold chain rather than only cold storages
Vegetables in sealed containers
--- --- --- --- --- --- --- 5 ---
No categorization for vegetables (whether processed or raw) sold in sealed container It would help to capture the sale of branded vegetables
Processed Vegetable Products such as
5 4 5 5 4 5 5 5 5 Though the VAT (on value addition) is comparative to other states the
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Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
dehydrated chopped powdered canned pickled puree sauce ketch-up chips etc whether or not in sealed container
entry tax of 1 (of total value) on processed vegetable products makes the state unfavourable destination for investment
11 Raw Un-fried Potato Chips
5 15 14 1375 125 135 14 125 145
SPICES
12 Chilli (Dry)
Whole 5 0 0 0 4 0 5 0 5 Comparatively higher tax
Powdered 5 4 5 5 125 5 5 0 5
13 Garlic
Fresh Unprocessed Whole 0 0 0 0 0 0 0 0 0
Dehydrated 5 15 5 5 125 5 5 125 5
Need for categorization of garlic based products Though the VAT on garlic products is comparable to other states the entry tax increases the burden on this industry
Reducing the tax will help to increase value addition and reduce the losses
Powdered 5 4 5 5 125 5 5 125 5
14 Coriander
Whole 5 4 0 0 4 5 5 0 5 Comparatively higher tax Reducing it would help increasing the spices grinding industry
Separated 5 4 5 5 125 5 5 0 5
Powdered 5 4 5 5 125 5 5 0 5
LIVESTOCK PRODUCE
15 Milk
Liquid Form Fresh Milk 0 0 0 0 0 0 0 0 0
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Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Pasteurized Milk 0 0 0 0 0 0 0 0 0
Buttermilk 0 0 0 0 0 0 0 0 0
Separated Milk 0 0 0 0 0 0 0 0 0
Lassi 0 0 0 0 0 0 0 0 0
Curd (Unbranded) 0 0 0 0 0 0 0 0 0
Curd (Branded) 0 0 0 0 0 0 0 5 0
UHT Milk 5 15 0 5 4 5 5 5 5
Condensed Milk (Sweetened amp Unsweetened)
13 15 14 1375 125 135 14 5 145
Need for categorization of value added products of milk It will result in reduction of tax and help increasing the value addition of milk
Milk with any other ingredient (solid non-fat) amp branded
5 15 14 1375 125 135 14 5 145
Flavoured Milk 5 15 14 1375 4 135 5 125 145
Milk Powder 5 4 5 5 4 5 5 5 5
Khoa (Mawa) 5 15 5 5 4 0 14 125 145
Cheese 5 15 5 1375 4 135 14 125 145
Paneer 13 15 5 5 4 135 5 125 5
Need for categorization of value added products of milk It will result in reduction of tax and help increasing the value addition of milk
Cream 13 15 5 1375 4 135 5 125 145
Butter 13 15 5 1375 4 135 14 125 145
Ghee as industrial input 5 --- --- --- --- --- --- --- ---
Ghee (Packaged) 13 4 5 5 4 5 14 125 145
Shikhand Basundi Dudhpak
13 4 5 5 4 0 5 5 145
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Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Ice-cream Kulfi 13 15 14 1375 125 135 14 125 145
16 Eggs 0 0 0 0 0 0 0 0 0
17 Meat Poultry amp Fish
Unprocessed 0 0 0 0 0 0 0 0 0
Processed 5 4 5 5 4 135 5 5 145
Frozen 13 15 14 1375 4 135 14 5 5
Need for categorization of meat poultry amp fish in frozen form It will result in reduction of tax and help increasing the value addition as well as development of cold chain
Unprocessed in Sealed Container
--- --- --- --- --- --- --- 5 5
Source VAT schedules and rules of various states (2013) PwC Analysis
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Strategy and Plan of Action
Table 8 Comparison of Entry Tax on agricultural products across major states
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Nature of Levy of Entry Tax
On every category
Not applicable
On specific categories
No tax on any edible products
No tax on any edible products
On specific
categories
On every category
No tax Instead
LBT
No tax as per High
Court order
Base Rate of Entry tax for uncategorized products
1 --- --- --- --- --- 1 4 ---
CEREALS
1 Rice Paddy
Rice - Whole Broken 1 --- --- --- --- 4 20 0 ---
Need to abolish Entry tax atleast on paddy and rice in whole and broken form owing to huge potential for milling activity in the state
It will give impetus to secondary processing of paddy ie milling
Paddy - Whole 1 --- --- --- --- 4 30 0 ---
Husk 1 --- --- --- --- --- 0 0 ---
Bran 1 --- --- --- --- --- 2 2 ---
Flour 1 --- --- --- --- --- 1 0 ---
Puffed Rice (Poha) Parched Rice Lahaya Chiruma etc
1 --- --- --- --- --- 0 0 ---
2 Wheat
Whole Broken 1 --- --- --- --- 4 0 0 --- Need to abolish Entry tax on wheat in whole and broken form owing to huge potential for milling activity in the state
It will give impetus to secondary processing of wheat ie milling
Bran 1 --- --- --- --- --- 0 0 ---
Flour including atta maida rawa and suji
1 --- 2 --- --- --- 5 0 ---
Vermicelli (Sewain) 1 --- --- --- --- --- 1 --- --- MP govt can look into the option of categorizing and exempting atleast unbranded bakery products so as to increase the value addition and provide impetus to micro and SSIs
Bread (Branded) 0 --- --- --- --- --- 0 0 ---
Bread (Unbranded) 0 --- --- --- --- --- 0 0 ---
Bread (Pizza) 0 --- --- --- --- --- 0 35 ---
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Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Biscuits (Branded) 1 --- --- --- --- --- 1 4 --- Reducing the tax would help to develop tertiary processing of wheat and thus would increase secondary processing (milling) activity
Biscuits (Unbranded) 1 --- --- --- --- --- 1 4 ---
Toast (Unbranded) 1 --- --- --- --- --- 1 4 ---
Rusk 1 --- --- --- --- --- 1 4 ---
Yeast 1 --- --- --- --- --- 1 4 --- Exempting the bakery ingredients would facilitate the cheaper availability of industrial raw material ingredients for wheat processing industry
Gel (cake improver) Bread improver Bakery mix Baking powder
1 --- --- --- --- --- 1 4 ---
Cakes and pastries Cookies and other bakery goods (Branded)
1 --- --- --- --- --- 1 4 ---
Cakes and pastries Cookies and other bakery goods (Unbranded)
1 --- --- --- --- --- 1 4 ---
3 Maize
Whole Broken 1 --- --- --- --- --- 0 0 --- Comparatively higher tax
Bran 1 --- --- --- --- --- 0 0 --- Comparatively higher tax
Germ gluten and oil 1 --- --- --- --- --- 1 2 ---
Flour 1 --- --- --- --- --- 1 0 --- Comparatively higher tax
Flakes 1 --- --- --- --- --- 1 4 ---
Starch 1 --- --- --- --- --- 1 2 ---
4 Sorghum
Whole Broken 1 --- --- --- --- --- 0 0 --- Comparatively higher tax
PULSES
5 All pulses including
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Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Gram Pigeon Pea (Tur) amp Lentil (Masoor)
Whole Pulses 1 --- --- --- --- --- 0 0 ---
Split (Dal) Broken 1 --- --- --- --- --- 0 0 ---
Need for categorization of secondary processed products of pulses ie dal Comparatively higher tax due to no categorization Reducing the tax would help to develop secondary processing of pulses (milling)
Flour Besan 1 --- --- --- --- --- 1 0 --- Need for categorization of Gram based products Comparatively higher tax due to no categorization Reducing the tax would help to develop tertiary processing of pulses (especially Gram) and thus would increase secondary processing (milling) activity
Moreover it would also create competitive advantage to process Gram in the state due to its huge production base
Roasted Fried 1 --- --- --- --- --- 1 2 ---
Farsan Namkeen (Branded)
1 --- --- --- --- --- 1 4 ---
Farsan Namkeen (Unbranded)
1 --- --- --- --- --- 1 4 ---
Papad 1 --- --- --- --- --- 0 1 ---
OILSEEDS
6 All Oilseeds including Soyabean Mustard amp Groundnut
Oilseeds (whole form) 1 --- --- --- --- --- 1 1 ---
Edible Oil 05 --- --- --- --- --- 05 15 ---
Hydrogenated Vegetable Oil
05 --- --- --- --- 5 05 2 ---
Oil Cake 1 --- --- --- --- --- 1 15 ---
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 61
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
De-oiled Cake (DOC) 1 --- --- --- --- --- 1 0 ---
7 Soyabean
De-oiled Cake (DOC) 1 --- --- --- --- --- 1 0 --- Comparatively higher entry tax
Soya Nuggests 1 --- --- --- --- --- 1 4 --- Need for categorization of soya based products It will result in reduction of tax and help increasing the processing of soyabean into other products than that of oil
Soya Products (such as Soya Milk Soya Milk Powder Tofu etc)
1 --- --- --- --- --- 1 4 ---
8 Mustard Oilcake 1 --- --- --- --- --- 1 15 ---
FRUITS
9 All Fruits including Orange Mango Guava Papaya and Banana
Fresh Unprocessed 0 --- --- --- --- --- 0 0 ---
Fruits in frozen form 1 --- --- --- --- --- 1 35 ---
No categorization for fruits (whether processed or raw) sold in frozen state or sealed container
The entry tax of 1 (of total value) on processed fruit products makes the state unfavourable destination for investment
Fruits in sealed container 1 --- --- --- --- --- 1 35 ---
Fruit Products such as Jam Jelly Marmalade Pickle Preserves Paste Pulp etc whether or not in sealed container
1 --- --- --- --- --- 1 35 ---
Non-alcoholic Beverages (including fruit juices) whether or not in sealed container
2 --- 4 --- --- --- 1 4 ---
VEGETABLES
10 All Vegetables including Onion Potato Tomato and Green Peas
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 62
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Fresh Unprocessed 0 --- --- --- --- --- 0 0 ---
Vegetables in Frozen form 1 --- --- --- --- --- 1 35 ---
No categorization for vegetables (whether processed or raw) sold in frozen state or sealed container
The entry tax of 1 (of total value) on processed vegetable products makes the state unfavourable destination for investment
Vegetables in sealed containers
1 --- --- --- --- --- 1 35 ---
Processed Vegetable Products such as dehydrated chopped powdered canned pickled puree sauce ketch-up chips etc whether or not in sealed container
1 --- --- --- --- --- 1 2 ---
SPICES
11 Chilli (Dry)
Whole 1 --- --- --- --- --- 1 0 --- Comparatively higher tax
Powdered 1 --- --- --- --- --- 1 0 --- Comparatively higher tax
12 Garlic
Fresh Unprocessed Whole
0 --- --- --- --- --- 0 0 ---
Dehydrated 1 --- --- --- --- --- 1 4 ---
Need for categorization of garlic based products Though the VAT on garlic products is comparable to other states the entry tax increases the burden on this industry
Reducing the tax will help to increase value addition and reduce the losses
Powdered 1 --- --- --- --- --- 1 4 ---
13 Coriander
Whole 1 --- --- --- --- --- 1 0 --- Comparatively higher tax Reducing it would help increasing the spices Separated 1 --- --- --- --- --- 1 0 ---
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 63
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Powdered 1 --- --- --- --- --- 1 0 --- grinding industry
LIVESTOCK PRODUCE
14 Milk
Liquid Form Fresh Milk 0 --- --- --- --- --- 1 0 ---
Pasteurized Milk 1 --- --- --- --- --- 1 4 ---
Buttermilk 0 --- --- --- --- --- 0 0 2 --- Unbranded Branded
Separated Milk 1 --- --- --- --- --- 0 0 2 --- Unbranded Branded
Lassi 0 --- --- --- --- --- 0 0 2 --- Unbranded Branded
Curd (Unbranded) 0 --- --- --- --- --- 0 0 2 --- Unbranded Branded
Curd (Branded) 0 --- --- --- --- --- 0 4 ---
UHT Milk 1 --- --- --- --- --- 1 2 ---
Condensed Milk (Sweetened amp Unsweetened)
1 --- --- --- --- --- 1 2 ---
Milk with any other ingredient (solid non fat) amp branded
1 --- --- --- --- --- 1 2 ---
Flavoured Milk 0 --- --- --- --- --- 0 4 ---
Milk Powder 1 --- --- --- --- --- 1 2 ---
Khoa (Mawa) 1 --- --- --- --- --- 1 4 ---
Cheese 1 --- --- --- --- --- 1 4 ---
Paneer 1 --- --- --- --- --- 1 4 ---
Cream 1 --- --- --- --- --- 1 4 ---
Butter 1 --- --- --- --- --- 1 4 ---
Ghee as industrial input 1 --- --- --- --- --- 1 4 ---
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 64
Strategy and Plan of Action
Sr No
Major Commodity Crops amp Products
Madhya Pradesh
Gujarat Rajasthan Himachal Pradesh
Uttar Pradesh
Bihar Chhatti sgarh
Mahara shtra
Andhra Pradesh
Remarks
Ghee (Packaged) 05 --- --- --- --- --- 05 4 ---
Shikhand Basundi Dudhpak
1 --- --- --- --- --- 1 2 ---
Ice-cream Kulfi 2 --- --- --- --- --- 2 2 ---
15 Eggs 0 --- --- --- --- --- 0 0 ---
16 Meat Poultry amp Fish
Unprocessed 0 --- --- --- --- --- 0 0 ---
Processed 1 --- --- --- --- --- 1 35 ---
Frozen 1 --- --- --- --- --- 1 35 ---
Unprocessed in Sealed Container
1 --- --- --- --- --- 1 35 ---
Source Entry tax schedules and rules of various states (2013) PwC Analysis (LBT applicable in Mumbai Municipal Corporation area)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 65
Strategy and Plan of Action
412 Infrastructure Issues
4121 Need for quality roads
Quality of roads remained a recurring issue in the state stakeholders from entire value chain have indicated
road quality as a key constraint It has been acknowledged that connectivity between major cities has improved
considerably over the time However many industrial towns and logistic hubs are still wanting of good quality
connecting roads Processing and unlocking value of commodities especially perishables is function of time it
takes to reach to the processing unit and roads connecting production zone and processing area determine the
speed with which raw material can reach processing units
4122 Land availability for genuine industries
Land is one of the major capital costs an industry has to incur while establishing a business Location of an
establishment defines its feasibility and comparative advantage Governments supporting industrialisation and
investment in a region earmarks specific area as industrial areas and provide all necessary support required for
a new investment to flourish However at times lands in such industrial areas are being bought by investors
with intent to make profit through real estate appreciation Such investment defeats the whole objective of the
government and discourages the genuine entrepreneurs
Such incidents were reported by stakeholders and it has been suggested that a follow up mechanism is required
through which Audyogik Kendra Vikas Nigam (AKVN) or other such authority needs to ensure that the land
acquired by an investor in an industrial area is being used for manufacturing and industrial use only and not as
real estate MP can follow the model followed by Ethiopian Government where strict timelines were set up for
designated use of land for investors and failure in that leads to abandoning the land deal
4123 Lack of primary processing facilities at mandis
Mandis have the potential to be developed as primary processing centres As a first step mandis can create a
conducive environment for processing by setting up primary processing plants like grading sorting etc in the
Mandi vicinity These facilities would be used by traders farmers agents at a fee and can generate value by
fetching better price for the produce Such facility would also ensure uniformity in the quality and hence will be
useful for the food processors
Promoting current
stakeholders into processing
Generation of value added
products
Better price than
unprocessed farm produce
Raw material for sec amp tertiary
processing available
External investment
Higher demand for
primary processing
The Mandsaur Mandi can be considered as an example for this initiative where a sorting machine has been set
up by the mandi itself on a lease basis The unit has become profitable within 3 years of its operations and today
attracts large scale buyers across the country because of their consistency in quality and sizable quantities
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 66
Strategy and Plan of Action
4124 Inadequate infrastructure in food parks
Many of the food parks in the state are not fully utilized by food processors as they lack key facilities
Stakeholders have identified following requirements as essential for the development of food parks in the state
Transportation - Public transport for labourers
Roads - With in the food park and connecting it to the nearest towns
Residential Complexes - For all grades of employees
Power Supply - 24 hour power supply required for 3 shift operation of industrial units and also for
residential purposes
Canteens and Restaurants - For refreshment purpose
4125 Cold chain availability and utilization
Availability of cold chain is key factor for development of processing of perishable in the state Initial
investment for cold store development is quite high and thereafter inversely proportional to its installed
capacity This supports the theory of development large cold stores to quickly achieve break-even On the other
hand larger size increases operating costs owing to high electricity and coolant usage along with maintenance
cost etc Only way out is to have higher capacity utilization which investors are not been able to achieve owing
to lack of availability of quantity across the year Itrsquos a chicken and egg situation which need government support to deal with government on one hand need to support cold chain investors by providing them sops like
subsidised power and on the other hand need to promote perishable processing industries by ensuring regular
raw material supplies to them
4126 Availability of transport facility
Connecting production zone to processing zone has two aspects connectivity and availability of transport
Processors have mentioned availability of transportation facility as a concern especially during winters which is
the peak season for harvesting and processing of soybean Soybean processors generate huge quantities of soya
de-oiled cake which is high in protein and fetches a good price in the international market due to its non GMO
origins Logistically most suitable port for export is Kandla port in Gujarat or Mumbai quantities to be moved
are difficult to transport by trucks and also it costs higher Feasible mode is rakes and availability of rakes
becomes a hindrance
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 67
Strategy and Plan of Action
413 Service Issues
4131 Lack of marketing initiatives
Many states in India have taken strategic steps resulting in a turnaround in their infrastructure and business
environment One of such initiatives is promotion or marketing of agricultural produce State government can
do it in different ways such as
Certification of agricultural produce
Developing specifications standards for farm produce
Linkages with FPOs co-operatives and branding their produce
Organizing trade fairs trade shows
Establishing exhibition amp convention centres
These initiatives can provide an impetus to further investment in the states thus improving economy of as well
as providing livelihood to the people
4132 Unutilized potential of mandis as lsquoKnowledge Transfer Hubsrsquo
There is increasing demand from the stakeholders regarding use of PPP in market extension activities of market
committees so that mandis can become knowledge transfer hubs Mandis are a unique place where almost all
farmers visit regularly traders have establishments processing units transporters and contract labourers are
present Given such stakeholders convergence mandis should be developed as a hub for creating awareness
among stakeholders regarding developmental policies schemes subsidies farm practices agricultural inputs
and other incentives This can be done by using marketing tools such as display boards posters and banners
with graphics and messages in local dialect etc The mandi officials should be trained and equipped to inform
the stakeholders in simple terms about the policies procedure for availing benefits and the relevant terms and
conditions This will help in utilization of the schemes by the target group and secure their intended effect
4133 Lack of RampD amp quality testing labs and their linkages
To continuously improve the seed variety maintain soil health and plant right crop and variety in the right
season using modern and relevant techniques RampD needs to work as a linkage between farmers and processors
The processors also raised a concern that there are only few (two) FSSAI approved laboratories in the state In
todayrsquos scenario of increased processing activity trade as well as serious issues such as adulteration of food
there is a need for improved network of infrastructure and service providers in this domain Promoting research
and development laboratories food quality and testing laboratories is also one of the major requirements for
developing agriculture and food processing sector in the state Such initiative would help farmers in taking right
decisions at the opportune time and derive intended benefits
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 68
Strategy and Plan of Action
4134 Capability development
It is important to build capabilities in the population in order to establish an inclusive mechanism to drive
growth Human capital is one of the largest inputs that an enterprise requires and its availability attracts higher
investment In this report human capital is studied in three stages managerial technical and physical or casual
labour
41341 Attrition
FPOs and retailers are badly affected by manpower attrition However the root cause of the problem is different
for both of them
Retailers put in considerable efforts on trainings to develop specific skill set among its employees and sector is
almost always short of skilled manpower On the other hand training cost for FPOs is negligible and FPOs are
always short of manpower which is dedicated and willing to work in rural areas It has been suggested that state
should start of some specific courses related to retail management and industry would respond by providing
trainings and job opportunities locally
However for FPOs employees are available at the execution level from the local areas but they lack technical amp
managerial expertise where planning interacting with government officials promotion of FPO to processors
and other such activities are involved Potential employees suited for the managerial level are averse to working
in villages and rural areas thus the attrition rate is very high It has been suggested that Government should
intervene and introduce courses focussing on rural management farmer organisation management etc and
help developing rural talent for the tasks
41342 Introduction of skill development courses
As many as 25 of the processors that we interviewed requested for food processing courses including dairying
oil technology vocational and ITI courses to be started in the existing universities The processors were ready to
partner the initiative by providing an apprenticeship to students of these courses for 4-6 months and later on
absorb the students based on merit and work experience This will not only generate employment but also help
the processors develop and retain talent in their businesses Moreover the institutes imparting education can
also involve in research activities
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 69
Strategy and Plan of Action
42 Areas of Intervention and Suggestions
Sr No
Area of Intervention
Interventions Required Suggestions
1 Policy and Regulatory
Marketing Reforms
Increasing Farmer-Market Linkages
Increasing Processing Activity
Rationalized Taxation
Industrial Policy Changes
Improving Investment Facilitation Governance
Rationalize market fee rates at par with competing states atleast for some commodities such as soyabean wheat rice (detailed study is required)
Abolish levy of market fee on direct marketing of produce to promote farmer-processor linkages
Abolish levy of market fee on contract farming transactions to promote farmer-processor linkages
Abolish levy of market fee on export of commodities (especially wheat rice gram)
Promote establishment of consumer-farmer markets for direct marketing of perishables (fruit and vegetables)
Prepare model contract farming agreements which would become guidelines for farmers and contractor to operate smoothly
Empower farmer producer organizations by promoting formation financial assistance and capacity building to strengthen farmer to market linkages without any third party intervention
Promote formation of poultry development societies co-operatives
Rationalize entry tax rates for some of the categories eg soya based processed products pulses and pulses products wheat products processed products from rice processed products from fruits and vegetables milk products spices
Categorize some of the processed food products in VAT schedules in order to make favourable taxation environment for food industry eg fruit and vegetable products spices milk products value added products from soyabean (other than oil and DOC) wheat based tertiary processed products
Exclude soyabean from biodiversity act
Exclude slaughterhouses and meat based processing industries from ineligible industry list of Industrial Promotion Policy
Promote Public-Private Partnership (PPP) mode in following o Fruit and Vegetable Processing o Commercial Poultry Development o Modern Slaughterhouses
Establish strict timelines and actions regarding usage of land allotted for industries
Develop single window clearance system for status tracking and monitoring mechanisms to
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 70
Strategy and Plan of Action
Sr No
Area of Intervention
Interventions Required Suggestions
measure progress with defined accountability and time bound service eg Maha eBiz an online single window application scrutiny and approval portal of Maharashtra Industrial Development Corporation Single window Clearance of Gujarat industrial development Corporation (GIDC)
Reduce simplify and digitize the procedures to bring in greater speed and responsiveness in application scrutiny and approval to set-up an industry in the state
2 Infrastructure Development of enabling
infrastructure to increase processing activities
Undertake regulated market infrastructure upgradation project where basic infrastructure grading sorting and other facilities would be created andor upgraded
Promote Public-Private Partnership (PPP) in agricultural markets with respect to financing construction operation and management
Undertake development of cluster based processing of specific produce o Gram and other pulses o Wheat o Paddy Rice
Promote establishment of research and development and quality and testing laboratories
Develop feeder roads in rural areas connecting it to major mandi locations
3 Services Marketing Support
Extension Services
Skill Development
Promote the branding of commodities or produce with high competitive advantage such as wheat basmati rice gram (dollar chana) orange guava aonla pea and garlic eg brands developed by Ministry of Agriculture Govt of Malaysia such as Malaysiarsquos Best Malaysian Farm Accreditation Scheme (SALM) Malaysian Organic Scheme (SOM) etc
Promote Public-Private Partnership (PPP) in extension services
Establish institute imparting education and research in food technology
Introduce skill development courses
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 71
Strategy and Plan of Action
43 Implementation Road Map
Suggestions Action Steps Implementing Agency
Authority Suggested Timeline
Rationalize market fee rates at par with competing states atleast for some commodities such as soyabean wheat rice (detailed study is required)
Undertake study to finalize the market fee
Amendment in APMC Act
Dept of Farmer Welfare amp Agriculture Development
Madhya Pradesh State Agricultural Marketing Board
Government of Madhya Pradesh (Legislative Assembly)
Within 1 year
(by 2014-15)
Abolish levy of market fee on direct marketing of produce to promote farmer-processor linkages
Abolish levy of market fee on contract farming transactions to promote farmer-processor linkages
Dept of Farmer Welfare amp Agriculture Development
Madhya Pradesh State Agricultural
Amendment in APMC Act Marketing Board Within 1 year
Abolish levy of market fee on export of commodities (especially wheat rice gram)
Prepare model contract farming agreements which would become guidelines for farmers and contractor to operate smoothly
Government of Madhya Pradesh (Legislative Assembly)
Legislative Assembly
(by 2014-15)
Categorize some of the processed food products in VAT schedules in order to make favourable taxation environment for food industry eg fruit and vegetable products spices milk products value added products from soyabean (other than oil and DOC) wheat based tertiary processed products
Amendment in VAT Act Schedules
Department of Commerce Industry amp Employment
Department of Horticulture amp Food Processing
Empowered Committee on Taxes
Finance Department Govt of
Within 1 year
(by 2014-15)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 72
Strategy and Plan of Action
Suggestions Action Steps Implementing Agency
Authority Suggested Timeline
Madhya Pradesh
Legislative Assembly
Rationalize entry tax rates for some of the categories eg soya based processed products pulses and pulses products wheat products processed products from rice processed products from fruits and vegetables milk products spices
Undertake study to finalize the entry tax rates
Amendment in Entry Tax Act
Department of Commerce Industry amp Employment
Department of Horticulture amp Food Processing
Empowered Committee on Taxes
Finance Department Govt of Madhya Pradesh
Legislative Assembly
Within 1 year
(by 2014-15)
Exclude soyabean from biodiversity act Amendment in Biodiversity Act
Department of Horticulture amp Food Processing
Madhya Pradesh State Biodiversity Board
Empowered Committee on Taxes
Finance Department Govt of Madhya Pradesh
Legislative Assembly
Within 1 year
(by 2014-15)
Exclude slaughterhouses and meat based processing Department of Commerce Industry
industries from ineligible industry list of Industrial amp Employment Within 1 year Promotion Policy
Establish strict timelines and actions regarding usage
Amendment in Industrial Promotion Policy Department of Horticulture amp Food
Processing
(by 2014-15)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 73
Strategy and Plan of Action
Suggestions Action Steps Implementing Agency
Authority Suggested Timeline
of land allotted for industries
Legislative Assembly
Develop single window clearance system for status tracking and monitoring mechanisms to measure progress with defined accountability and time bound service eg Maha eBiz an online single window application scrutiny and approval portal of Maharashtra Industrial Development Corporation Single window Clearance of Gujarat industrial development Corporation (GIDC)
Reduce simplify and digitize the procedures to bring in greater speed and responsiveness in application scrutiny and approval to set-up an industry in the state
Development of online portal for application scrutiny and approval of different procedures licenses registrations
Department of Commerce Industry amp Employment
MP Trade amp Investment Facilitation Corporation Ltd (TRIFAC)
Madhya Pradesh State Industrial Development Corporation (MPSIDC)
Within 1 year
(by 2014-15)
Empower farmer producer organizations by promoting formation financial assistance and capacity building to strengthen farmer to market linkages without any third party intervention
Mobilization of farmers
Formation of FPOs
Financial assistance to FPOs for first 3 years
Technical financial and marketing assistance to farmers
Dept of Farmer Welfare amp Agriculture Development
Department of Horticulture amp Food Processing
Small Farmerrsquos Agribusiness Consortium (SFAC)
Within 3 years
(by 2016-17)
Promote formation of poultry development societies co-operatives
Mobilization of farmers
Formation of poultry development societies or co-operatives by aggregating the farmers
Financial assistance for the establishment of poultry farms for first 3 years
Technical financial and marketing assistance to
MP State Livestock and Poultry Development Corporation
Local NGOs
Within 3 years
(by 2016-17)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 74
Strategy and Plan of Action
Suggestions Action Steps Implementing Agency
Authority Suggested Timeline
farmers
Promote establishment of consumer-farmer markets for direct marketing of perishables (fruit and vegetables)
Invite private investors to develop infrastructure and operate the facilities
Allocation of land for development of consumer-farmer markets
Madhya Pradesh State Agricultural Marketing Board
Dept of Farmer Welfare amp Agriculture Development
Department of Commerce Industry amp Employment
Within 3 years
(by 2016-17)
Promote Public-Private Partnership (PPP) mode in following o Fruit and Vegetable Processing o Modern Slaughterhouses
Invite private investors to develop infrastructure and operate the facilities
Allocation of land for development of consumer-farmer markets
Financial assistance for consumer-farmer markets
Provision of warehouses
Dept of Farmer Welfare amp Agriculture Development
Department of Horticulture amp Food Processing
Madhya Pradesh State Agricultural Marketing Board
Department of Commerce Industry amp Employment
MP Warehousing and logistics Corporation (MPWLC)
Within 3 years
(by 2016-17)
Undertake regulated market infrastructure upgradation project where basic infrastructure grading sorting and other facilities would be created andor upgraded
Collecting infrastructure requirements from APMCs
Allocation of funds for development of APMCs
Madhya Pradesh State Agricultural Marketing Board
Dept of Farmer Welfare amp Agriculture Development
Department of Horticulture amp Food
Within 5 years
(by 2018-19)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 75
Strategy and Plan of Action
Suggestions Action Steps Implementing Agency
Authority Suggested Timeline
Processing
Promote Public-Private Partnership (PPP) in agricultural markets with respect to financing construction operation and management
Invite private investors to develop infrastructure and operate the facilities
Allocation of land for development of consumer-farmer markets
Dept of Farmer Welfare amp Agriculture Development
Department of Horticulture amp Food Processing
Madhya Pradesh State Agricultural Marketing Board
Within 5 years
(by 2018-19)
Undertake development of cluster based processing of specific produce o Gram and other pulses o Wheat o Paddy Rice
Allocation of land for development of clusters
Establish crop specific processing clusters
Department of Commerce Industry amp Employment
Madhya Pradesh State Agro Industries Development Corporation Ltd
Madhya Pradesh State Industrial Development Corporation (MPSIDC)
MP Trade amp Investment Facilitation Corporation Ltd (TRIFAC)
MP Warehousing and logistics Corporation (MPWLC)
Within 5 years
(by 2018-19)
Promote establishment of research and development (RampD) and quality and testing laboratories
Financial assistance to establish RampD and quality testing laboratories
Food and Drugs Administration Department of Public Health and Family Welfare
Department of Horticulture amp Food Processing
Within 5 years
(by 2018-19)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 76
Strategy and Plan of Action
Suggestions Action Steps Implementing Agency
Authority Suggested Timeline
Madhya Pradesh Rural Road
Develop feeder roads in rural areas connecting it to Repairing andor construction of feeder roads
Development Authority Within 7 years
major mandi locations Madhya Pradesh State Agricultural Marketing Board
(by 2020-21)
Promote the branding of commodities or produce with high competitive advantage such as wheat basmati rice gram (dollar chana) orange guava aonla pea and garlic eg brands developed by Ministry of Agriculture Govt of Malaysia such as Malaysiarsquos Best Malaysian Farm Accreditation Scheme (SALM) Malaysian Organic Scheme (SOM) etc
Certification of farm produce
Linkages with FPOs co-operatives and branding their produce
Organizing trade fairs trade shows
Developing specifications standards for farm produce
Madhya Pradesh State Agricultural Marketing Board
Dept of Farmer Welfare amp Agriculture Development
Department of Horticulture amp Food Processing
Within 5 years
(by 2018-19)
Promote Public-Private Partnership (PPP) in extension services
Invite private players and signing MOUs with them for market led extension
Dept of Farmer Welfare amp Agriculture Development
Department of Horticulture amp Food Processing
Madhya Pradesh State Agricultural Marketing Board
Within 5 years
(by 2018-19)
Establish institute imparting education and research in food technology
Establish educational and research institute in the field of food technology for skill manpower development in the state
Create linkages with industry and other relevant stakeholders to provide extension research consultancy services quality and testing support
Department of Horticulture amp Food Processing
Dept of Farmer Welfare amp Agriculture Development
Rajmata Vijayaraje Scindia Krishi Vishwavidyalaya (RVSKVV) Gwalior
Within 4 years
(by 2017-18)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 77
Strategy and Plan of Action
Suggestions Action Steps Implementing Agency
Authority Suggested Timeline
Introduce specialized skill development courses for food processing sector
Develop specialized skill development courses as per need of food processing sector
Establish new ITIs it is in the state
Department of Technical Education and Skill Development
Department of Horticulture amp Food Processing
Within 5 years
(by 2018-19)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 78
-
Proposed Projects
5 Proposed Projects
After analysing the current situation of food industry in the state and interacting with the stakeholders the
resultant output is in the form of prioritized crops produce for processing (focus areas) and constraints or
barriers (areas of interventions) which are affecting the growth of the sector in the state Therefore while
finalizing the key projects for the development of sector it is important to consider both of these aspects Also
for government it is important to work on those projects which will have maximum impact across different
commodities and livestock produce In other words the projects which will facilitate the overall development of
sector will be proposed In order to shortlist the possible projects we used project prioritization model which is
described below
51 Project Prioritization Model
The state government wish to create a repository of projects which would facilitate in accelerating the
development of food processing industry In view of this we have prioritized the crops and livestock produce
based on model which comprises three major parameters such as attractiveness of the crop produce
competitive advantage of the state with respect to it and importance or impact of the crop produce to the state
economy The model is described in section 222 in detail This model helped to identify the key focus crops
produce in which there is need and scope of processing Some of the project profiles would be based on these
prioritized crops produce For the remaining projects we have used the base of issues or concerns (raised by
different stakeholders) which are becoming impediments for the development of agri-business activity in and
around the value chains of prioritized crops produce The model to prioritize the projects is as follows
Based on Focus Areas
Based on Constraints
and Barriers
Objective Prioritization
of Crops amp Livestock Sub sectors
Prioritized Crops and Livestock Produce
Key Themes of Processing
Consultation with State
Government
Stakeholder Consultation
Issues Concerns
Mapping of issues
concerns across value
chains
Prioritization Matrix
Project Profiles
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 79
Proposed Projects
511 Based on focus areas (key crops and livestock produce)
The crops or livestock produce that needs to be focussed upon for processing point of view are prioritized on
criteria as mentioned in section 222
The proposed projects based on these prioritized crops or livestock produce are as follows
Table 9 Projects based on focus areas (key crops and livestock produce)
Sr No
Prioritized Crop or Livestock Produce
Intervention Required
Possible Solution (Project)
Project Category
1 Gram and other pulses
Increased processing
Development of processing cluster
Processing Capacity Enhancement
2 Wheat Increased processing
Development of processing cluster
Processing Capacity Enhancement
3 Rice Paddy Increased processing
Development of processing cluster
Processing Capacity Enhancement
4 Fruits and Vegetables Increased processing
Development of processing facilities on
PPP mode
Processing Capacity Enhancement
5 Onion amp Garlic Increased processing
Development of processing facilities on
PPP mode
Processing Capacity Enhancement
6 Meat other than poultry Increased
production
Development of slaughterhouse on PPP
mode
Processing Capacity Enhancement
7 Poultry Meat Increased
production
Increase in production through societies or co-
operatives
Farmer Empowerment
through Societies Co-operatives
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 80
Proposed Projects
512 Based on (aimed at) addressing constraints and barriers
While prioritizing the projects aimed at addressing constraints or barriers we have mapped the prevalence of
major issues or concerns which were raised by different stakeholders working across different value chains of
different commodities or livestock produce in order to identify the impact of these issues This impact was
calculated based on the scores received by a particular crop or produce in prioritization model described in
section 222 and the frequency of a particular issue raised by stakeholders during primary survey
The major themes or areas of concerns are
Marketing Infrastructure amp Reforms
Lack of Cold Chain Ripening Chambers
Infrastructure Issues in Food Parks
Lack of Testing Laboratories amp RampD Centres
Lack of Technical Educational Institutes
Lack of Marketing Promotion of Agril Produce
Difficulty in Access to Credit
Lack of time bound service
Status Issues of Cold Stores FPOs
Taxation Issues
Inadequate market linkages of farmers
Mandi Fees Issues
Following table shows the constraints barriers or concerns across major value chains suggested or raised by
stakeholders
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 81
Proposed Projects
Table 10 Prevalence of major issues as per stakeholders across different commodities and livestock produce in Madhya Pradesh (2011-12)
Sr No
Category Commodity
Produce
Ma
rket
ing
Infr
ast
ruct
ure
amp
Ref
orm
s
La
ck o
f C
old
Ch
ain
Rip
enin
g C
ha
mb
ers
Infr
ast
ruct
ure
Is
sues
in
Fo
od
Pa
rks
La
ck o
f T
esti
ng
L
ab
ora
tori
es amp
Ramp
D
Cen
tres
La
ck o
f T
ech
nic
al
Ed
uca
tio
na
lIn
stit
ute
s
La
ck o
f M
ark
etin
g
P
rom
oti
on
of
Ag
ril
Pro
du
ce
Dif
ficu
lty
in
Acc
ess
to C
red
it
La
ck o
f ti
me
bo
un
dse
rvic
e
Sta
tus
Issu
es
of
Co
ld S
tore
s F
PO
s
Ta
xa
tio
n I
ssu
es
Ina
deq
ua
te m
ark
etli
nk
ag
es o
f fa
rmer
s
Ma
nd
i F
ees
Issu
es
1
Cereals
Wheat
2 RicePaddy
3 Maize
4 Sorghum
5
Pulses
Gram
6 Pigeon Pea
7 Lentil
8
Oilseeds
Soyabean
9 Mustard
10 Groundnut
11
Fruits
Orange
12 Papaya
13 Banana
14 Guava
15 Mango
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 82
Proposed Projects
Sr No
Category Commodity
Produce
Ma
rket
ing
Infr
ast
ruct
ure
amp
Ref
orm
s
La
ck o
f C
old
Ch
ain
Rip
enin
g C
ha
mb
ers
Infr
ast
ruct
ure
Is
sues
in
Fo
od
Pa
rks
La
ck o
f T
esti
ng
L
ab
ora
tori
es amp
Ramp
D
Cen
tres
La
ck o
f T
ech
nic
al
Ed
uca
tio
na
lIn
stit
ute
s
La
ck o
f M
ark
etin
g
P
rom
oti
on
of
Ag
ril
Pro
du
ce
Dif
ficu
lty
in
Acc
ess
to C
red
it
La
ck o
f ti
me
bo
un
dse
rvic
e
Sta
tus
Issu
es
of
Co
ld S
tore
s F
PO
s
Ta
xa
tio
n I
ssu
es
Ina
deq
ua
te m
ark
etli
nk
ag
es o
f fa
rmer
s
Ma
nd
i F
ees
Issu
es
16
Vegetables
Green Peas
17 Onion
18 Tomato
19 Potato
20
Spices
Garlic
21 Chilli
22 Coriander
23
Livestock Produce
Milk
24 Eggs (Nos)
25 Poultry Meat
26 Other Meat
27 Fish
Total 22 11 20 15 21 9 27 27 10 25 22 10
Source Primary survey PwC analysis
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 83
Proposed Projects
513 Project Evaluation Matrix
For development of food processing sector in the state it is important to address above mentioned issues or
concerns raised by different stakeholders during primary survey Some of these issues require hard
interventions whereas others can be solved by are soft interventions In order to address these issues by
undertaking some specific projects they are gauged on the basis of three parameters such as
State government control
Private sector involvement interest
Impact of a particular issue on value chain
The issues on which state government have maximum control and which are important from private sector
perspective require to be addressed on priority basis The third parameter of impact on value chain also
underscores the need and urgency to resolve them The following matrix indicates the priority areas that need
to be addressed immediately
Priority Quadrant
High
State
Government
Control
Low
Low Private Sector Involvement Interest High
Marketing Infrastructure amp
Reforms Infrastructure in
Food Parks
Market Linkages
Cold Chain Ripening Chambers
Food Testing Labs
RampD Centres
Access to Credit
Marketing Promotion of Agri produce Technical
Educational Institutes
Time Bound Service
Mandi Fees
Status issue of Cold Stores FPOs
Taxation
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 84
Proposed Projects
Based on above matrix following issues are prioritized
1) Marketing Infrastructure and Reforms
2) Cold Chain and Ripening Chambers
3) Technical Educational Institute
4) Market Linkages
5) Taxation
6) Time Bound Service
7) Infrastructure in Food Parks
Out of these issues those which can be addressed through hard interventions and has maximum impact on
value chain are short listed as projects and categorized into four different categories as follows
Table 11 Projects aimed at removing constraints or barriers
Sr No
Prioritized Issue Type of
Intervention Required
Possible Solution (Project)
Project Category
1 Marketing Infrastructure and Reforms
Hard and Soft Intervention
Development upgradation of
marketing infrastructure
Marketing Infrastructure Development
2 Cold Chain and Ripening Chambers
3 Technical Educational Institute
Hard Intervention
Establishment of an institute
Human resource Development
4 Market Linkages Hard and Soft Intervention
Linking farmers to markets
Farmer Linkages and Empowerment
The final list of 10 projects is a combination of projects mentioned in Table 9 and Table 11 as mentioned below
The brief profile of these projects is given in next section
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 85
Proposed Projects
52 Key Proposed Projects
Based on the crops and project prioritization model we short-listed some key projects for the development of
food processing sector in the state While short-listing them the conscious effort was made to identify key areas
functions components of value chain which needs to be developed that would have maximum impact on the
respective value chain sub-sector and ultimately food processing as a whole Accordingly we found that at
present there are four key areas which are most important to strengthen the sector as a whole in the state
These areas are
Food Processing
Sector
Processing Capacity Enhance
ment
Marketing Infrastruct
ure Developm
ent
Farmer Linkages
amp Empower
ment
Human Resource Developm
ent
The projects are broadly divided into these major categories as mentioned in the table below
Processing Capacity Enhancement
bullDevelopment of pulses processing cluster in Sagar district bullDevelopment of wheat processing cluster in Sehore district bullDevelopment of paddy processing cluster in Satna district bullEstablishment of integrated fruit and vegetable processing facility at Ratlam on PPP model bullEstablishment of vegetable dehydration facility at Neemuch on PPP model bullEstablishment of modern slaughterhouses on PPP model
bullDevelopment up-gradation of marketing facilities of the APMCrsquos
Marketing Infrastructure Development
bullFormation of commercial poultry development societies co-operatives bullStrengthening of FPOs by facilitating the formation market linkages and capacity building
Farmer Linkages and Empowerment
bullEstablishment of Food Technology institute at Indore
Human Resource Development
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 86
-
Brief Project Profiles
6 Brief Project Profiles
61 Development of pulses processing cluster in Sagar district
611 Context
Government of Madhya Pradesh intends to become preferred investment destination especially in food
processing sector and looking to increase the income level of farmers After completing the diagnostic
assessment of food processing sector of Madhya Pradesh it is found that there is immense potential to attract
private sector investment into post‐harvest activities of pulses Huge production base along with location
advantage with connectivity to all major consumption centres underscores this potential Therefore aligning
with state governmentrsquos objectives it is proposed to develop pulses processing cluster in Sagar district
612 Project
6121 Objectives
To increase the level of in-house processing of pulses
To ensure better returns to farmers
To create and promote farmers-processor direct linkages for assured market in catchment area
To generate direct and indirect employment opportunities
To reduce the post-harvest losses
To create contract farming opportunities in the catchment area
6122 Drivers
61221 Huge production base
Madhya Pradesh ranks first in total pulses production in the country It contributes around 20-25 of total
pulses production of India The average contribution to the total pulses production has been around 227 in
the last five years (2007-08 to 2011-12) Gram (Chick Pea) is major pulse grown in the state along with Lentil
(Masoor) and Pigeon Pea (Tur) However during diagnostic stage it is found that the secondary processing (dal
making) is comparatively low It may be because of huge demand outside the state which results in interstate
trade Therefore in order to promote in-house processing of pulses it is important to adopt the cluster based
approach
The district wise major pulses production is indicated below
Major Pulses
Rank Production
2011 12 (lsquo000 MT)
Percentage of National Production
Major Producing Districts
Gram Rank 1 32903 427 Sagar Vidisha Raisen Ashoknagar Dewas
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 87
-
-
-
--
Brief Project Profiles
Major Pulses
Rank Production
2011 12 (lsquo000 MT)
Percentage of National Production
Major Producing Districts
Damoh Rajgarh Narsinghpur Ujjain Chattarpur Sehore
Pigeon Pea (Tur)
Rank 3 3342 126 Narsinghpur Chhindwara Raisen Betul Damoh Rewa Jabalpur Seoni
Lentil (Masoor)
Rank 3 1800 191 Vidisha Ashoknagar Raisen Sagar Narsinghpur Jabalpur Damoh
Green Gram (Moong)
--- 213 13 Khargone Shivpuri Dhar Tikamgarh Ratlam Chattarpur Barwani Rewa
Black Gram (Urad)
--- 1488 84
Alirajpur Ashoknagar Tikamgarh Vidisha Chattarpur Shivpuri Damoh Sagar Jabalpur Mandsaur Ratlam Narsinghpur Satna
The figures above indicate that huge production base provides potential for pulses processing in the state It
underlines the need for promotion of establishment of pulses processing cluster in the state
The seasonality in terms of harvesting season of various pulses produced in Madhya Pradesh is shown below
Major Pulses Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Gram
Pigeon Pea (Tur)
Lentil (Masoor)
Green Gram (Moong)
Black Gram (Urad)
Peak Season Lean Season Round the year
61222 Deficit in current processing
The estimated current pulses processing capacity is less than the current demand (consumption) in the state It
suggests that there is current potential for pulses processing especially secondary processing activities such as
dal making
Major Pulses
Estimated Current
Processing Capacity 2011 12
(MT)
Required Current Capacity
(based on demand)
2011 12 (MT)
Current Shortfall of Processing
Capacity (MT and )
Estimated Processing
Capacity Required by
2023 24
(MT)
Estimated Processing
Capacity Addition
Required by 2023 24
(MT)
Gram
453299 736543 283244 930673 477374
Pigeon Pea (Tur)
Lentil (Masoor)
Green Gram (Moong)
Black Gram (Urad)
Source Dept of Commerce amp Industries Primary Survey PwC Analysis
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 88
- -
Brief Project Profiles
61223 Increase in demand
The demand for dal and pulses products is going to increase in next decade (by 2023-24) on account of
increasing per capita consumption and increasing population Moreover pulses requires to be milled before
consumption and as current processing (mainly secondary) capacity is comparatively low it can be inferred that
there is potential (estimated) for both secondary and tertiary processing of pulses (especially gram) in the state
Major Pulses
Current Demand 2011 12
(MT)
Estimated Demand by 2023 24
(MT)
Estimated Percentage Change
Gram 248607 451144 11036
Pigeon Pea (Tur) 340166 317316 -672
Lentil (Masoor) 71151 41170 -4214
Green Gram (Moong) 66823 99240 4851
Black Gram (Urad) 43944 21804 -5038
Total 736543 930673 2636
Source NSSO PwC Analysis
6123 Concept
61231 Benefits of cluster
Clusters Increase Productivity Efficiency
o Efficient access to specialized inputs services employees information institutions training
programs and other public goods (local outsourcing)
o Ease of coordination and transactions across firms
o Rapid diffusion of best practices
o Ongoing visible performance comparisons and strong incentives to improve vs local rivals
o Proximity of rivals encourages strategic differentiation
Clusters Stimulate and Enable Innovations
o Greater likelihood of perceiving opportunities for innovation (eg unmet needs sophisticated
customers combinations of services or technologies)
o Presence of multiple suppliers and institutions to assist in knowledge creation
o Ease of experimentation given locally available resources
Clusters Facilitate Commercialisation and New Business Formation
o Opportunities for new companies and new lines of established business are more apparent
o Spinoffs and startups are encouraged by the presence of other companies commercial
relationships and concentrated demand
o Commercializing new products and starting new companies is easier because of available skills
suppliers etc
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 89
Brief Project Profiles
61232 Location
The indicative location and catchment area is shown in following figure
The project location is proposed to be in Sagar district because of following reasons
Proximity to pulses producing area
Proximity to major mandis
Location is on North-South Corridor
Connectivity to all major cities of the state
61233 Proposed Activities
Develop a pulses processing cluster at Sagar
Name of the Project Pulses Processing Cluster
Location Sagar District
Combined Capacity ~ 200000 MTannum (of pulses equivalent)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 90
Brief Project Profiles
Area Required ~ 20 acres
Catchment Area Sagar Vidisha Raisen Narsinghpur Ashoknagar Damoh Chattarpur Panna Jabalpur
(produces around 42 of total pulses in the state)
Proposed pulses to be processed Gram Pigeon Pea Lentil Black Gram Green Gram etc
Considering the growing area under various pulses especially gram in nearby areas of Sagar district it is
proposed to establish pulses processing cluster at Sagar It will increase the value addition immediately after
harvesting by creating assured market for produce It will help to reduce the losses presently occurring due to
transport of these pulses to distant markets within the state as well as markets outside the state Moreover the
proposed project will promote similar activity in the nearby area
For calculation purposes it is expected that the processing capacity would be shared by LMIs and SSIs in the
ratio of 6040 Around 4-5 units with capacity of 20000 MTannum and around 40-50 units with capacity of
2000 MTannum would process around 200000 MT of pulses annually However the actual ratio of types of
processing units depends on the interest of private players and thus may vary
It is estimated that around one acre area is required to set up a modern pulse processing plant of capacity 100
TPD (ie 100 x 200 days = 20000 MTannum) Similarly a small pulse processing unit with capacity of 2000
MTannum requires around 0125 acre is required
613 Cost Estimates
The most important requirement for establishing any processing facility is land The proposed cluster would
require around 20 acres of land It is assumed that state government will allot the required land for the same
Therefore the estimated cost described below excludes the land cost The required cost for establishment of
pulses processing cluster is approximately Rs 82 crores
Sr No
Particulars Units Amount
(in Rs Lakhs)
1 Land ~ 20 acres ---
2 Land Development --- 2000
3 Roads and Pavement Area --- 8000
4 Weighbridge 2 1200
5 Warehouses (5000 MT) 2 30000
6 Power
(sub-station and distribution network including street lights etc) --- 24000
7 Water supply including overhead tanks pump houses and
machinery --- 11000
8 Sewage Treatment Plant (STP) 1 800
9 Administrative Complex --- 5000
Total 82000
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 91
Brief Project Profiles
614 Annual Revenue Streams and Sources Project Benefits
Major project benefits are as follows
Particulars Benefit
Estimated revenue generation from pulses processing Rs 1100 Crores
Estimated employment generation (both direct and indirect) Approx 2000
Estimated number of farmer beneficiaries (both direct and indirect) Approx 80000
Apart from above other benefits includes
Assured market and prices for farmers in catchment area
Reduction in wastage
Increase in economic activity
Socio-economic development of the area
615 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Sr No
Task Particulars To be Completed by
1 Land allotment State Government
2 Creation of common infrastructure Government Agency
(eg MPAKVN MPSIDC)
3 Creation of warehouses Government Agency
(eg MPWLC)
4 Setting-up of specialised infrastructure facilities Private Sector
5 Maintenance of facilities Private Sector
616 Risk
6161 Financial Risk
The proposed project is at the conceptual stage and the detailed study (DPR) is required for financial
closure There may be escalation in the cost of project due to delay in finalizing this concept
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 92
Brief Project Profiles
6162 Implementation Risk
Land is the most critical component for any project The land has to be suitable for the purpose with adequate water supply drainage options connectivity to major markets as well as major agricultural belts free from encumbrances not exposed too much to vagaries of nature etc The quality and size of such land parcels will determine the return potential of project
The land acquired will be used for development of infrastructure and facilities Therefore it requires various clearances from various government bodies for construction to commissioning Delays in getting any of these clearances will lead to delay in the completion and non-availability of any of these clearances may delay the project Therefore such delays and non-availability of clearances can be a threat
Infrastructure required by the project but not included as part of the project ndash such as road access water supply etc are also important Delays in creation of these infrastructure facilities may have a negative impact on the projectrsquos profitability
The success of project demands participation from entrepreneurs setting up units within project area The project will have to attract sufficient number of participants to achieve maximum return potential
6163 Operational Risk
There may be a significant shift in cropping pattern in catchment area in future owing to relative
profitability of crops This may lead to reduction in availability of raw material
6164 Miscellaneous Risk
Acts of God like floods earthquake etc that disrupt operations are a form of risk which exists for all projects The same risk is applicable in this case as well
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 93
Brief Project Profiles
This page is intentionally left blank
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PwC 94
-
Brief Project Profiles
62 Development of wheat processing cluster at Sehore
621 Context
Madhya Pradesh has emerged as one of the leading state in terms of wheat production It produces some of the
finest quality of wheat in India After completing the diagnostic assessment of food processing sector of Madhya
Pradesh it is found that there is immense potential to attract private sector investment into post‐harvest
activities of wheat Huge production base along with varietal availability and location advantage with
connectivity to all major consumption centres underscores this potential Therefore in order to promote in-
house processing of wheat it is important to adopt the cluster based approach and thus it is proposed to develop
wheat processing cluster at Sehore
622 Project
6221 Objectives
To increase the level of in-house processing of wheat
To ensure better returns to farmers
To create and promote farmers-processor direct linkages for assured market in catchment area
To generate direct and indirect employment opportunities
To reduce the post-harvest losses
To create contract farming opportunities in the catchment area
6222 Drivers
62221 Huge production base
Madhya Pradesh ranks fourth in total wheat production in the country The average contribution of the state in
the total wheat production in the country for the last five years (2007-08 to 2011-12) has been around 95 The
production is expected to increase substantially in the next 5 to 10 years However during diagnostic stage it is
found that the secondary processing (milling) is comparatively low It may be because of increased procurement
by government agencies in the recent past and huge demand for special varieties of wheat outside the state
which results in interstate trade This trend is expected to continue in future as well Despite of these
constraints it is found that there is considerable potential for processing of wheat in the state Therefore in
order to promote in-house processing of wheat it is important to adopt the cluster based approach
The major wheat producing districts are shown below
Cereal Rank Production
2011 12 (lsquo000 MT)
Percentage of National Production
Major Producing Districts
Wheat Rank 4 127032 1216 Hoshangabad Chhindwara Sehore Harda Raisen Vidisha Dhar Ujjain Dewas Gwalior Datia
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 95
- -
Brief Project Profiles
The above data indicates that huge production base provides potential for wheat processing in the state It
underlines the need for promotion of establishment of wheat processing cluster in the state
The seasonality in terms of harvesting season of wheat produced in Madhya Pradesh is shown below
Major Cereal Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Wheat
Peak Season Lean Season Round the year
62222 Varietal availability
Madhya Pradesh is famous for some unique varieties of wheat such as Sharbati Moreover durum wheat (hard
wheat) with high protein and high gluten content is largely grown in the state These varieties types of wheat
gives competitive advantage to Madhya Pradesh where some quantities are purchased by the private traders at
a price premium mainly for processing purpose and to produce high value branded products
62223 Increase in demand
The demand for wheat and its products is going to increase coming decade (by 2023-24) on account of
increasing per capita consumption and increasing population Moreover rapid urbanization changing lifestyle
and increased health consciousness would lead to increased demand for processed products Huge production
base of unique wheat (sharbati durum) coupled with increase in demand suggests that there is substantial
potential for primary (sorting and grading) secondary (milling) and tertiary processing (processed products) of
wheat in the state
Major Cereal
Current Demand 2011 12
(MT)
Estimated Demand by 2023 24
(MT)
Estimated Percentage Change
Wheat 7183377 10016554 3944
Source NSSO PwC Analysis
6223 Concept
62231 Benefits of cluster
Clusters Increase Productivity Efficiency
o Efficient access to specialized inputs services employees information institutions training
programs and other public goods (local outsourcing)
o Ease of coordination and transactions across firms
o Rapid diffusion of best practices
o Ongoing visible performance comparisons and strong incentives to improve vs local rivals
o Proximity of rivals encourages strategic differentiation
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 96
Brief Project Profiles
Clusters Stimulate and Enable Innovations
o Greater likelihood of perceiving opportunities for innovation (eg unmet needs sophisticated
customers combinations of services or technologies)
o Presence of multiple suppliers and institutions to assist in knowledge creation
o Ease of experimentation given locally available resources
Clusters Facilitate Commercialisation and New Business Formation
o Opportunities for new companies and new lines of established business are more apparent
o Spinoffs and startups are encouraged by the presence of other companies commercial
relationships and concentrated demand
o Commercializing new products and starting new companies is easier because of available skills
suppliers etc
62232 Location
The indicative location and catchment area is shown in following figure
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 97
Brief Project Profiles
The project location is proposed to be at Sehore because of following reasons
Proximity to wheat producing area (especially sharbati variety)
Proximity to major mandis
Proximity to major consumption centres
Area is already declared as AEZ by APEDA
62233 Proposed Activities
Develop a wheat processing cluster at Sehore
Name of the Project Wheat Processing Cluster
Location Sehore
Combined Capacity ~ 450000 MTannum
Area Required ~ 25 acres
Catchment Area Sehore Hoshangabad Harda Vidisha Ashoknagar Raisen Dewas
Type of activities likely to be undertaken Sorting Grading amp Packaging
Milling
Manufacturing of Processed Product
Processed products likely to be manufactured Packed amp Branded Wheat Atta Maida Rawa Suji and Other processed products
Considering the growing area under various varieties of wheat (especially sharbati and durum) in nearby areas
of Sehore district it is proposed to establish wheat processing cluster at Sehore It will increase the value
addition immediately after harvesting by creating assured market for produce The proposed project will
promote similar processing activity in the nearby area
For calculation purposes it is expected that around 40-50 units with capacity of 9000 MTannum would
process around 450000 MT of wheat annually However the actual ratio of types of processing units depends
on the interest of private players and thus may vary
It is estimated that around one acre area is required to set up three modern wheat processing units
623 Cost Estimates
The most important requirement for establishing any processing facility is land The proposed cluster would
require around 25 acres of land It is assumed that state government will allot the required land for the same
Therefore the estimated cost described below excludes the land cost The required cost for establishment of
wheat processing cluster is approximately Rs 85 crores
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 98
Brief Project Profiles
Sr No
Particulars Units Amount
(in Rs Lakhs)
1 Land ~ 25 acres ---
2 Land Development --- 2500
3 Roads and Pavement Area --- 10000
4 Weighbridge 2 1200
5 Warehouses (5000 MT) 2 30000
6 Power
(sub-station and distribution network including street lights etc) --- 24000
7 Water supply
(including overhead tanks pump houses and machinery) --- 11000
8 Sewage Treatment Plant (STP) 1 800
9 Administrative Complex --- 5000
Total 84500
624 Annual Revenue Streams and Sources Project Benefits
Major project benefits are as follows
Particulars Benefit
Estimated revenue generation from pulses processing Rs 800 Crores
Estimated employment generation (both direct and indirect) Approx 1500
Estimated number of farmer beneficiaries (both direct and indirect) Approx 75000
Apart from above other benefits includes
Assured market and prices for farmers in catchment area
Reduction in wastage
Increase in economic activity
Socio-economic development of the area
625 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 99
Brief Project Profiles
Sr No
Task Particulars To be Completed by
1 Land allotment State Government
2 Creation of common infrastructure Government Agency
(eg MPAKVN MPSIDC)
3 Creation of warehouses Government Agency
(eg MPWLC)
4 Setting-up of specialised infrastructure facilities Private Sector
5 Maintenance of facilities Private Sector
626 Risk
6261 Financial Risk
The proposed project is at the conceptual stage and the detailed study (DPR) is required for financial
closure There may be escalation in the cost of project due to delay in finalizing this concept
6262 Implementation Risk
Land is the most critical component for any project The land has to be suitable for the purpose with adequate water supply drainage options connectivity to major markets as well as major agricultural belts free from encumbrances not exposed too much to vagaries of nature etc The quality and size of such land parcels will determine the return potential of project
The land acquired will be used for development of infrastructure and facilities Therefore it requires various clearances from various government bodies for construction to commissioning Delays in getting any of these clearances will lead to delay in the completion and non-availability of any of these clearances may delay the project Therefore such delays and non-availability of clearances can be a threat
Infrastructure required by the project but not included as part of the project ndash such as road access water supply etc are also important Delays in creation of these infrastructure facilities may have a negative impact on the projectrsquos profitability
The success of project demands participation from entrepreneurs setting up units within project area The project will have to attract sufficient number of participants to achieve maximum return potential
6263 Operational Risk
There may be a significant shift in cropping pattern in catchment area in future owing to relative profitability of crops This may lead to reduction in availability of raw material
6264 Miscellaneous Risk
Acts of God like floods earthquake etc that disrupt operations are a form of risk which exists for all
projects The same risk is applicable in this case as well
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 100
-
Brief Project Profiles
63 Development of paddy processing cluster at Satna
631 Context
Paddy is one of the important agricultural crops in Madhya Pradesh Though major rice producing belt has
been detached from the state after formation of Chhattisgarh in recent past paddy cultivation and processing
activity has increased in Madhya Pradesh It has also gained momentum due to basmati cultivation and interest
shown by some of the private player to enter into contract farming After completing the diagnostic assessment
of food processing sector of Madhya Pradesh it is found that there is immense potential to attract private sector
investment into post‐harvest activities of paddy Substantial production base along with location advantage
with connectivity to major consumption centres underscores this potential Therefore in order to promote in-
house processing of paddy it is important to adopt the cluster based approach and thus it is proposed to develop
paddy processing cluster at Satna
632 Project
6321 Objectives
To increase the level of in-house processing of paddy
To create and promote farmers-processor direct linkages for assured market in catchment area
To ensure better returns to farmers
To create contract farming opportunities in the catchment area
To generate direct and indirect employment opportunities
To reduce the post-harvest losses
6322 Drivers
63221 Huge production base
Madhya Pradesh contributes around 15 to 2 of total paddy production of India The average contribution to
the paddy production for the last five years (2007-08 to 2011-12) has been around 17 The production is
expected to increase significantly in the next 5 to 10 years However during diagnostic stage it is found that the
secondary processing (milling) is comparatively low It may be because of increased procurement by
government agencies in the recent past This trend is expected to continue in future as well Despite of these
constraints it is found that there is considerable potential for processing of wheat in the state Therefore in
order to promote in-house processing of paddy it is important to adopt the cluster based approach
The major paddy producing districts are shown below
Cereal Rank Production
2011 12 (lsquo000 MT)
Percentage of National Production
Major Producing Districts
Paddy Rank 14 22273 211 Balaghat Shahdol Seoni Rewa Satna Katni
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 101
- - -
Brief Project Profiles
The above data indicates that huge production base provides potential for paddy processing in the state It
underlines the need for promotion of establishment of paddy processing cluster in the state
The seasonality in terms of harvesting season of paddy produced in Madhya Pradesh is shown below
Major Cereal Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Paddy
Peak Season Lean Season Round the year
63222 Deficit in processing capacity
The estimated current paddy processing capacity is less than the current demand (consumption) in the state It
suggests that there is current potential for paddy processing in the state
Crop
Estimated Current Processing Capacity
2011 12
(MT)
Estimated Processing Capacity Required by
2023 24
(MT)
Estimated Processing Capacity Addition
Required by 2023 24
(MT)
Paddy 410340 777972 367632
Source Dept of Commerce amp Industries Primary Survey PwC Analysis
6323 Concept
63231 Benefits of cluster
Clusters Increase Productivity Efficiency
o Efficient access to specialized inputs services employees information institutions training
programs and other public goods (local outsourcing)
o Ease of coordination and transactions across firms
o Rapid diffusion of best practices
o Ongoing visible performance comparisons and strong incentives to improve vs local rivals
o Proximity of rivals encourages strategic differentiation
Clusters Stimulate and Enable Innovations
o Greater likelihood of perceiving opportunities for innovation (eg unmet needs sophisticated
customers combinations of services or technologies)
o Presence of multiple suppliers and institutions to assist in knowledge creation
o Ease of experimentation given locally available resources
Clusters Facilitate Commercialisation and New Business Formation
o Opportunities for new companies and new lines of established business are more apparent
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 102
Brief Project Profiles
o Spinoffs and startups are encouraged by the presence of other companies commercial
relationships and concentrated demand
o Commercializing new products and starting new companies is easier because of available skills
suppliers etc
63232 Location
The indicative location and catchment area is shown in following figure
The project location is proposed to be at Satna because of following reasons
Proximity to paddy producing area
Proximity to major mandis
Proximity to major consumption centres
63233 Proposed Activities
Develop a wheat processing cluster at Satna
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 103
Brief Project Profiles
Name of the Project Paddy Processing Cluster
Location Satna
Combined Capacity ~ 300000 MTannum
Area Required ~ 40 acres
Catchment Area Sehore Hoshangabad Harda Vidisha Ashoknagar Raisen Dewas
Type of activities likely to be undertaken Milling
Manufacturing of other processed products
Processed products likely to be manufactured Rice Bran Poha Churi Husk etc
Considering the growing area under paddy in nearby areas of Satna district it is proposed to establish paddy
processing cluster at Satna It will increase the value addition immediately after harvesting by creating assured
market for produce The proposed project will promote similar processing activity in the nearby area
For calculation purposes it is expected that around 25-30 units with capacity of 10000 MTannum would
process around 300000 MT of paddy annually However the actual ratio of types of processing units depends
on the interest of private players and thus may vary
It is estimated that around one acre area is required to set up a modern paddy milling processing unit with
capacity of 10000 MTannum
633 Cost Estimates
The most important requirement for establishing any processing facility is land The proposed cluster would
require around 40 acres of land It is assumed that state government will allot the required land for the same
Therefore the estimated cost described below excludes the land cost The required cost for establishment of
paddy processing cluster is approximately Rs 9 crores
Sr No
Particulars Units Amount
(in Rs Lakhs)
1 Land ~ 40 acres ---
2 Land Development --- 4000
3 Roads and Pavement Area --- 14000
4 Weighbridge 2 1200
5 Warehouses (5000 MT) 2 30000
6 Power
(Sub-station and distribution network including street lights etc) --- 24000
7 Water supply
(including overhead tanks pump houses and machinery) --- 11000
8 Sewage Treatment Plant (STP) 1 800
9 Administrative Complex --- 5000
Total 90000
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 104
Brief Project Profiles
634 Annual Revenue Streams and Sources Project Benefits
Major project benefits are as follows
Particulars Benefit
Estimated revenue generation from pulses processing Rs 425 Crores
Estimated employment generation (both direct and indirect) Approx 800
Estimated number of farmer beneficiaries (both direct and indirect) Approx 100000
Apart from above other benefits includes
Assured market and prices for farmers in catchment area
Reduction in post-harvest losses
Increase in economic activity
Socio-economic development of the area
635 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Sr No
Task Particulars To be Completed by
1 Land allotment State Government
2 Creation of common infrastructure Government Agency
(eg MPAKVN MPSIDC)
3 Creation of warehouses Government Agency
(eg MPWLC)
4 Setting-up of specialised infrastructure facilities Private Sector
5 Maintenance of facilities Private Sector
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 105
Brief Project Profiles
636 Risk
6361 Financial Risk
The proposed project is at the conceptual stage and the detailed study (DPR) is required for financial
closure There may be escalation in the cost of project due to delay in finalizing this concept
6362 Implementation Risk
Land is the most critical component for any project The land has to be suitable for the purpose with adequate water supply drainage options connectivity to major markets as well as major agricultural belts free from encumbrances not exposed too much to vagaries of nature etc The quality and size of such land parcels will determine the return potential of project
The land acquired will be used for development of infrastructure and facilities Therefore it requires various clearances from various government bodies for construction to commissioning Delays in getting any of these clearances will lead to delay in the completion and non-availability of any of these clearances may delay the project Therefore such delays and non-availability of clearances can be a threat
Infrastructure required by the project but not included as part of the project ndash such as road access water supply etc are also important Delays in creation of these infrastructure facilities may have a negative impact on the projectrsquos profitability
The success of project demands participation from entrepreneurs setting up units within project area
The project will have to attract sufficient number of participants to achieve maximum return potential
6363 Operational Risk
There may be a significant shift in cropping pattern in catchment area in future owing to relative profitability of crops This may lead to reduction in availability of raw material
6364 Miscellaneous Risk
Acts of God like floods earthquake etc that disrupt operations are a form of risk which exists for all projects The same risk is applicable in this case as well
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 106
Brief Project Profiles
64 Integrated fruits and vegetable processing facility at Ratlam on PPP model
641 Context
Madhya Pradesh ranks 5th in terms of vegetable and 8th in terms of fruits production in the country It produces
many of commercially important fruits and vegetables such as orange guava papaya pea tomato potato etc
in recent past the area under horticultural produce has increased substantially in the state The demand for
fruits and vegetables is growing both within and outside of the state Moreover there is opportunity to export
value added semi-finished and finished products of fruits and vegetables Despite of these processing and value
addition of fruits and vegetables is very low in the state After completing the diagnostic assessment of food
processing sector of Madhya Pradesh it is found that there is immense potential to attract private sector
investment into post‐harvest activities of horticulture produce Therefore in order to promote processing and
value addition activity of fruits and vegetables it is proposed to establish integrated processing facility at Ratlam
on PPP model
642 Project
6421 Objectives
To provide remunerative returns to farmers by adding value to their horticulture produce
To encourage existing fruit and vegetable growers to diversify in cropping pattern
To create and promote farmers-processor linkage for assured market for fruits and vegetables in
catchment area
To create contract farming opportunities in the catchment area
To reduce the post-harvest losses in horticulture produce
To generate direct and indirect employment opportunities
6422 Drivers
Due to increase in income level of people changing lifestyle and awareness there is increase in demand for the
processed food products and thus increase in food processing activity Also there is a huge demand for fruit
pulp juices concentrates and various vegetable products such as tomato puree sauces ketch-ups chutneys
etc in the international market The major countries associated with the trade of these value added products
are Germany Netherlands USA France and UAE
The major horticulture crops in Madhya Pradesh which could be used to manufacture such products are orange
papaya guava banana mango lemon tomato amla bottle gourd water melon and other vegetables MP is the
second largest producer of guava and third largest producer of amla in the country Citrus fruits are also
produced in significant quantity in the state
The district wise major fruits and vegetable production is indicated below
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 107
-
Brief Project Profiles
Fruit amp Vegetable
Rank Production
2011 12 (lsquo000 MT)
Percentage of National Production
Major Producing Districts
Orange Rank 2 6475 207 Chhindwara Mandsaur Shajapur Ujjain Betul Ratlam Neemuch Hoshangabad
Guava Rank 2 2553 102 Jhabua Indore Hoshangabad Alirajpur Morena Jabalpur Ujjain Ratlam
Amla Rank 3 1275 133 Jhabua Khandwa Neemuch Chhindwara Alirajpur Ratlam
Papaya Rank 6 2749 62 Ratlam Khandwa Barwani Khargone Shajapur Dhar Vidisha Jhabua
Banana Rank 7 13792 48 Burhanpur Dhar Barwani Khandwa Khargone
Mango Rank 13 1751 11 Alirajpur Indore Chhindwara Betul Balaghat Jhabua
Tomato Rank 4 134959 72 Ratlam Jabalpur Bhind Barwani Dhar Sagar Chhindwara Khandwa
Bottle Gourd Rank 2 41716 56 Jabalpur Ratlam Dewas Sagar Mandsaur Hoshangabad
Watermelon Rank 5 19096 111 Khandwa Shajapur Barhanpur
Cabbage Rank 9 37628 45 Jabalpur Indore Betul Shajapur Ratlam Dhar Neemuch
The seasonality in terms of harvesting season of various fruits and vegetables produced in Madhya Pradesh is
shown below
Fruit Vegetable Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Mosambi
Orange
Mango
Banana
Lime Lemon
Guava
Papaya
Amla
Tomato
Cabbage
Cauliflower
Potato
Onion
Bottle Gourd
Okra
Watermelon
Brinjal
Pea
Peak Season Lean Season Round the year
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 108
Brief Project Profiles
The figures indicate that fruits and vegetable processing unit in MP holds enormous potential to contribute
significantly in food processing sector It underlines the need for establishment of exclusive facility for
processing of fruit and vegetable in the state
Major advantages of this project are -
It will provide support to the overall production of fruits and vegetable which is characterized by short
harvesting seasons
Due to its multi facet processing capabilities such project could handle different types of fruits amp
vegetables to optimize capacity utilization and make processing commercially competitive
6423 Concept
64231 PPP Model
Establishment and running the fruit and vegetable processing facility requires expertise in operations right
from raw material procurement or handling to marketing of the produce andor products which private sector
can handle efficiently Whereas the public or government sector can aid by providing capital intensive assets
such as land Therefore it is expected that the requirement of land (around 7 acres) will be met by state
government while the business efficiencies and initiatives will be managed by the private entity
There are different models of PPP such as BOO (Build ndash Own ndash Operate) DBFOT (Design ndash Build ndash Finance ndash Operate ndash Transfer) etc and the choice of which depends on the objectives As primary objective is to promote
the processing activity in the state it is proposed that the project can be completed based on BOO (Build ndash Own
ndash Operate) model This model will facilitate the private players who are already in the FampV processing or going
to enter in this domain It will provide a good opportunity to expand their operations in this field and to
enhance their market share Incentives will be available to the private player such as land warehousing facility
tax breaks etc along with backward linkages
Key Features of PPP Model
State government will nominate the department or any related public entity as an implementing agency
Land will be provided by state government and will be maintained by private entity
Supporting facilities are being established on site by respective government agencies (such as MPWLC
and other related departments)
Opportunity for backward linkage especially in the form of contract farming
64232 Location
The indicative location and catchment area is shown in following figure
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 109
Brief Project Profiles
The project location is proposed to be in Ratlam district because of following reasons
Proximity to fruit and vegetable producing area
Availability of good infrastructure
Proximity to major mandis
Connectivity to all major cities and states which is going to become better due to DMIC (Delhi Mumbai
Industrial Corridor)
Proximity to proposed Inland Container Depot (ICD) at Ratlam with Truck Terminal
Project comes under proposed investment region (Ratlam-Nagda) of DMIC
Proximity to proposed multi modal logistical hub under DMIC (at Pithampur)
Area is already declared as AEZ by APEDA
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 110
Brief Project Profiles
64233 Proposed Activities
Establish integrated fruit and vegetable processing facility at Ratlam on PPP model
Name of the Project Integrated Fruit amp Vegetable Processing Facility on PPP model
1) Fresh FampV Operations
2) Multi Fruit Aseptic Processing Plant
Location Ratlam
Combined Capacity 35000 MT
Area Required ~ 7 acres (~27000 m2)
Catchment Area Ratlam Ujjain Indore Shajapur Mandsaur Neemuch Jhabua Alirajpur Dhar Barwani Khargone Khandwa
Proposed fruits to be processed Orange Mosambi Lemon Guava Papaya Amla Mango Banana
Proposed vegetables to be processed Tomato Cabbage Local Potato Onion Bottle Gourd Cauliflower Okra Water Melon Brinjal Pea
1) Fresh Fruit and Vegetable Operations
Considering the growing area under various fruits and vegetables in Ratlam and nearby area it is proposed to
set up a pack house for grading packing and marketing of fresh fruits and vegetables It will increase the value
addition immediately after harvesting by creating assured market for produce It will help to reduce the losses
presently occurring due to transport of fruits and vegetables to distant markets such as Indore mandi Lashkar
mandi etc within the state as well as markets outside the state Moreover the proposed project will promote
similar activity in the nearby area
On the basis of production and market arrivals in the catchment area it is proposed to set up a Fresh Produce
Pack House with an annual capacity of 15000 tonnes Two grading and packing lines (semi‐automatic) of 2
tonshr capacity each can be used and output of 50 tonnes per day can be achieved
Proposed fruits to be handled ndash Orange Mosambi Lemon Guava Papaya Amla Mango Banana
Proposed vegetables to be handled ndash Tomato Cabbage Local Potato Onion Bottle Gourd Cauliflower
Okra Water Melon Brinjal Pea
Annual Handling Capacity ndash 15000 MT (for 300 days)
Target Market ndash Indore Ujjain Bhopal Vadodara Ahmedabad Udaipur Other nearby markets
2) Multi Fruit Aseptic Processing Plant
Aseptic bulk packaging is gaining momentum over traditional canning due to its less cost of packaging and easy
operation Moreover the acceptability of aseptically packed products is comparatively better Considering the
huge production base of papaya guava and tomato in nearby areas of Ratlam it is proposed to set up aseptic
processing unit at Ratlam Additionally other fruits such as orange and mango can be considered while
developing the detail project report (DPR)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 111
Brief Project Profiles
On the basis of production and market arrivals in the catchment area it is proposed to set up aseptic processing
unit with annual capacity to handle around 20000 MT of produce
Proposed fruits to be handled ndash Guava Papaya Amla Orange Mango
Proposed vegetables to be handled ndash Tomato
Annual Handling Capacity ndash 20000 MT (for 300 days)
Target Market ndash Indore Ujjain Bhopal Vadodara Ahmedabad Udaipur Other nearby markets
643 Cost Estimates
The most important requirement for establishing any processing facility is land The proposed fruit and
vegetable processing facility will require around 7 acres of land It is assumed that state government will allot
the required land for the same Therefore the estimated cost described below excludes the land cost The
required cost for establishment of and vegetable processing facility on PPP model is approximately Rs 30 crore
with an operational expenditure of around Rs 41 crore for first year
6431 Non-recurring Expenditure
Sr No
Particulars Units Amount
(in Rs Lakhs)
Plant ndash 1 (Fresh Fruit and Vegetable Operations)
1 Land ~ 9000 m2 ---
2 Road amp Pavement Area (Rs550m2) ~ 1800 m2 1000
3 Building (including office) (Rs12000m2) ~ 2000 m2 24000
4
Plant amp Machinery
Cleaning grading and packing lines (2 tons per hour)
Crate Washer Fork Lift Pallet Jack Weighing Bridge Water Storage Generator Hydraulic Pallets Hydraulic Lifts
---3000
8000
5 Utility Plant Machineries
(HVAC) --- 5000
6 Miscellaneous Fixed Assets
(Plastic Crates for material handling Furniture amp Fixtures etc) --- 3000
Sub-Total (Plant-1) 44000
Plant ndash 2 (Multi Fruit Aseptic Processing Plant)
7 Land ~ 18000 m2 ---
8 Road amp Pavement Area (Rs550m2) ~ 2800 m2 1500
9 Building (Rs15000m2) ~ 2000 m2 30000
10 Office (Rs15000m2) ~ 300 m2 4500
11 Ripening Chamber ~ 2000 m2 8500
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 112
Brief Project Profiles
12 Utility Buildings (Raw Material Bay Coal Yard ETP Civil Work Boiler House etc)
12500
13 Warehouse for finished goods on lease basis from MPLWC ~ 2000 m2 5000
14
Plant amp Machinery
(Plant and Machinery of multi fruit aseptic plant preparatory pasteurization fining decanting sterilization and aseptic filling)
--- 135000
15
Utility Plant Machineries amp Other Assets
(Boiler Water Treatment Plant Water Storage Tank Chiller Cooling Tower Water Softening Plant ETP Generator Nitrogen Plant Laboratory Equipments Crates Hydraulic Pallets Hydraulic Lifts etc)
--- 45000
Sub-Total (Plant-2) 242000
Common Infrastructure
16 Water Storage RCC construction --- 5000
17 Water Pumping Station Distribution lines etc --- 1000
18 Water Treatment System Filtration Carbon Filtration and Degermination Chemical treatment plant etc
--- 2500
19 Utility Civil Buildings etc --- 6000
Sub-Total (Common Infrastructure) 14500
Grand Total (All Non-Recurring Cost) 300500
6432 Recurring Expenditure
The recurring expenditure includes pay and allowances of technical and non-technical staff maintenance of
infrastructure utilities and consumables such as water power chemicals fuel etc Please note that the
recurring expenditure will increase over time due increase in the pay and allowances consumablersquos cost The
recurring expenditure for the first year is detailed below
Sr No
Particulars Amount
(in Rs Lakhs)
Plant ndash 1 (Fresh Fruit and Vegetable Operations)
1 Manpower Cost (for around 20 heads) 3000
2 Raw Material 110000
3 Packaging Cost 4000
4 Processing Cost 5500
5 Transportation amp Handling Charges 30000
6 Administrative Cost 1500
7 Marketing Cost 3000
8 Maintenance 100
Sub-Total (Plant-1) 157100
Plant ndash 2 (Multi Fruit Aseptic Processing Plant)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 113
Brief Project Profiles
9 Manpower Cost (for around 50 heads) 10000
10 Raw Material 150000
11 Packaging Cost 45000
12 Processing Cost 35000
13 Administrative Cost 6000
14 Marketing Cost 6000
15 Maintenance 2500
Sub-Total (Plant-2) 254500
Grand Total (All Recurring Cost) 411600
644 Annual Revenue Streams and Sources
1) The installed annual capacity and turnover on installed capacity are as follows
Sr No
Operation Source of Revenue
Installed Processing
Capacity
(in MT)
Approx Annual
Turnover
(in Rs Lakhs)
1 Marketing Operations of Fresh Fruits amp Vegetables 15000 180000
2 Multi Fruit Processing Plant (Aseptic Bulk Packaging Tomato Paste Plant)
20000 310000
Total 35000 490000
2) Estimated employment generation (both direct and indirect) ndash Approx 40
3) Estimated number of farmer beneficiaries (both direct and indirect) ndash Approx 850
4) Apart from above other benefits includes
Assured market and prices for farmers in catchment area
Reduction in post-harvest losses
Increase in economic activity
Socio-economic development of the area
645 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 114
Brief Project Profiles
Sr No
Task Particulars To be Completed by
1 Land allotment State Government
2 Creation of common infrastructure Private Sector
3 Creation of warehouse MPWLC
4 Setting-up of specialised facilities Private Sector
5 Maintenance of facilities Private Sector
Duration of contract Long Term (10-15 Years)
Terms of lease BOO
The project is proposed to be completed within 3 years (by December 2016) However the time required for
completion of project depends on the inter-departmental procedures of government and various approvals
646 Risk
6461 Financial Risk
The proposed project is at the conceptual stage and the detailed study (DPR) is required for financial
closure There may be escalation in the cost of project due to delay in finalizing this concept
6462 Implementation Risk
Land is the most critical component for any project The land has to be suitable for the purpose with adequate water supply drainage options connectivity to major markets as well as major agricultural belts free from encumbrances not exposed too much to vagaries of nature etc The quality and size of such land parcels will determine the return potential of project
The land acquired will be used for development of infrastructure and include facilities like warehouses power plants etc besides food processing units Therefore it requires various clearances from various government bodies for construction to commissioning Delays in getting any of these clearances will lead to delay in the completion and non-availability of any of these clearances may delay the project Therefore such delays and non-availability of clearances can be a threat
Unforeseen litigations may cause delay in the implementation or result in cost over runs thereby affecting the potential return from the project
Estimation of the costs to be incurred during the construction phase may not be accurate as certain
factors about the park development may be unknown at the time of the projections If there is an increase in the costs it will have a bearing on the profitability of the projects
Management is the most critical part of a successful project and timely implementation without any cost over-runs is dependent heavily on the management If the management is not competent or lacks motivation it will have very negative repercussions on the projects
Infrastructure required by the project but not included as part of the project ndash such as road access water supply etc are also important Delays in creation of these infrastructure facilities may have a negative impact on the projectrsquos profitability
The success of project demands participation from entrepreneurs setting up units within project area The project will have to attract sufficient number of participants to achieve maximum return potential
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 115
Brief Project Profiles
6463 Operational Risk
There may be a significant shift in cropping pattern in catchment area in future owing to relative profitability of crops This may lead to reduction in availability of raw material
6464 Miscellaneous Risk
The regulations pertaining to this project which are not in control of state government can change in course of the project and it can have a varied range of impact
Acts of God like floods earthquake etc that disrupt operations are a form of risk which exists for all projects The same risk is applicable in this case as well
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 116
Brief Project Profiles
65 Vegetable dehydration facility at Neemuch on PPP model
651 Context
Madhya Pradesh produces some of the commercially important vegetables and spices such as onion and garlic
In recent past the area under these major vegetables spices has increased substantially in the state However
the price realization by farmers is comparatively low It is found that seasonality is one of the major reasons
which affect the demand-supply cycle and the resultant prices of these horticultural produce The demand for
these specific vegetables (onion) and spices (garlic) is growing in both domestic as well as international market
Therefore there is need to increase the value addition of these categories Dehydration is one of the easy ways to
preserve these types of vegetables spices It increases the shelf life of these perishable categories and the
resultant product fetches better prices in the market Therefore in order to promote processing and value
addition activity of vegetables it is proposed to establish vegetable (especially garlic and onion) dehydration
facility at Neemuch on PPP model
652 Project
6521 Objectives
To provide remunerative returns to farmers by adding value to their horticulture produce
To create and promote farmers-processor linkage for assured market for garlic and onion in catchment
area
To create contract farming opportunities in the catchment area
To reduce the post-harvest losses of these horticulture produce
To generate direct and indirect employment opportunities
6522 Drivers
The fruits amp vegetables are perishable in nature and mostly available in specific season This natural
phenomenon generally results into low price realization in glut season by farmers To overcome the problem of
seasonal availability and to benefit the farmers by providing better returns value addition is necessary
Dehydration is one of the technique by which vegetables are preserved in dehydrated form for a longer period
and are made available during off‐season With this technology certain high value and popular vegetables can
be profitably sold The dehydrated vegetables are used to manufacture instant vegetable noodles soups snacks
and fast food Dehydrated onion is used as condiment and flavoring agent in manufacturing of tomato
ketchups sauces salad pickles chutneys meat sausages masala bread and buns breakfast foods etc
The vegetables selected for preparing dehydrated products in the project are onion garlic tomato cabbage etc
The products have been selected based on availability of raw materials and market potential of the finished
product
The district wise major vegetable production is indicated below
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 117
-
Brief Project Profiles
Vegetable Rank Production
2011 12 (lsquo000 MT)
Percentage of National Production
Major Producing Districts
Garlic Rank 2 2700 220 Ratlam Indore Chhindwara Neemuch Ujjain Mandsaur Shajapur Dewas Guna Chattarpur
Onion Rank 3 195700 112 Shajapur Indore Khandwa Ujjain Sagar Rewa Barwani Ratlam Jabalpur Mandsaur Dhar Dewas
Tomato Rank 4 134959 72 Ratlam Jabalpur Bhind Barwani Dhar Sagar Chhindwara Khandwa
Cabbage Rank 9 37628 45 Jabalpur Indore Betul Shajapur Ratlam Dhar Neemuch
The figures indicate that fruits and vegetable processing in MP holds enormous potential to contribute
significantly in food processing sector It underlines the need for establishment of exclusive facility for
dehydration of vegetable in the state
The seasonality in terms of harvesting season of various vegetables produced in Madhya Pradesh is shown
below
Vegetable Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Garlic
Onion
Tomato
Cabbage
Peak Season Lean Season Round the year
6523 Concept
65231 PPP Model
Establishment and running any fruit and vegetable processing facility requires expertise in operations right
from raw material procurement or handling to marketing of the produce andor products which private sector
can handle efficiently Whereas the public or government sector can aid by providing capital intensive assets
such as land Therefore it is expected that the requirement of land (around 6 acres) will be met by state
government while the business efficiencies and initiatives will be managed by the private entity
There are different models of PPP such as BOO (Build ndash Own ndash Operate) DBFOT (Design ndash Build ndash Finance ndash Operate ndash Transfer) etc and the choice of which depends on the objectives As primary objective is to promote
the processing activity in the state it is proposed that the project can be completed based on BOO (Build ndash Own
ndash Operate) model This model will facilitate the private players who are already in the FampV processing or going
to enter in this domain It will provide a good opportunity to expand their operations in this field and to
enhance their market share Incentives will be available to the private player such as land warehousing facility
tax breaks etc along with backward linkages
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 118
Brief Project Profiles
Key Features of PPP Model
State government will nominate the department or any related public entity as an implementing agency
Land will be provided by state government and will be maintained by private entity
Supporting facilities are being established on site by respective government agencies (such as MPWLC
and other related departments)
Opportunity for backward linkage especially in the form of contract farming
65232 Location
The indicative location and catchment area is shown in following figure
The project location is proposed to be in Neemuch district because of following reasons
Proximity to vegetable producing area
Proximity to major mandis
Connectivity to major cities and states which is going to become better due to DMIC (Delhi Mumbai
Industrial Corridor)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 119
Brief Project Profiles
Proximity to proposed Inland Container Depot (ICD) at Ratlam with Truck Terminal
Project comes under proposed investment region (Neemuch-Nayagaon) of DMIC
Area is already declared as AEZ by APEDA
65233 Proposed Activities
Establish vegetable dehydration facility at Neemuch on PPP model
Name of the Project Vegetable Dehydration Facility on PPP model
Location Neemuch
Combined Capacity 12000 MT
Area Required ~ 6 acres (~24000 m2)
Catchment Area Neemuch Mandsaur Ratlam Shajapur Ujjain Indore Dhar Guna Rajgarh
Proposed vegetables to be processed Garlic Onion Tomato Cabbage
Dehydration Plant
Considering the growing area under various vegetables especially garlic and onion nearby area of Neemuch it is
proposed to set up a dehydration plant It will increase the value addition immediately after harvesting by
creating assured market for produce It will help to reduce the losses presently occurring due to transport of
these vegetables to distant markets within the state as well as markets outside the state Moreover the proposed
project will promote similar activity in the nearby area
On the basis of production and market arrivals in the catchment area it is proposed to set up dehydration plant
with an annual capacity of 12000 tonnes Two grading and packing lines (semi‐automatic) of 2 tonshr capacity
each can be used and output of 50 tonnes per day can be achieved
Dried or dehydrated fruits and vegetables can be produced by a variety of processes These processes differ
primarily by the type of drying method used which depends on the type of food and the type of characteristics
of the final product In general dried or dehydrated fruits and vegetables undergo the following process steps
pre‐drying treatments such as size selection peeling and color preservation drying or dehydration using
natural or artificial methods and post dehydration treatments such as sweating inspection and packaging
Proposed vegetables to be handled ndash Garlic Onion Tomato Cabbage
Annual Handling Capacity ndash 12000 MT (for 300 days)
Target Market ndash Indore Ujjain Bhopal Vadodara Ahmedabad Udaipur Other nearby markets
653 Cost Estimates
The most important requirement for establishing any processing facility is land The proposed vegetable
dehydration facility will require around 6 acres of land It is considered that state government will allot the
required land for the same Therefore the estimated cost described below excludes the land cost The required
cost for establishment of vegetable dehydration facility on PPP model is approximately Rs 196 crore with an
operational expenditure of around Rs 12 crore for first year
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 120
Brief Project Profiles
6531 Non-recurring Expenditure
Sr No
Particulars Units Amount
(in Rs Lakhs)
1 Land ~ 24000 m2 ---
2 Road amp Pavement Area (Rs550m2) ~ 4000 m2 2200
3 Building (Rs15000m2) ~ 2000 m2 30000
4 Office (Rs15000m2) ~ 300 m2 4500
5 Raw Material Storage Shed ~ 9000 m2 7500
6 Utility Buildings (Raw Material Bay Coal Yard ETP Civil Work Boiler House etc)
4000
7 Warehouse for finished goods on lease basis from MPLWC ~ 2000 m2 5000
8
Plant amp Machinery
(Garlic Onion Cabbage Dehydration Unit and Tomato Dehydration Unit)
--- 120000
9
Utility Plant Machineries amp Other Assets
(Boiler Water Treatment Plant Water Storage Tank ETP Generator Laboratory Equipments Crates Hydraulic Pallets Hydraulic Lifts etc)
--- 22500
Total 195700
6532 Recurring Expenditure
The recurring expenditure includes pay and allowances of technical and non technical staff maintenance of
infrastructure utilities and consumables such as water power chemicals fuel etc Please note that the
recurring expenditure will increase over time due increase in the pay and allowances consumablersquos cost The
recurring expenditure for the first year is detailed below
Sr No
Particulars Amount
(in Rs Lakhs)
1 Manpower Cost (for around 45 heads) 8000
2 Raw Material 70000
3 Packaging Cost 3000
4 Processing Cost 35000
5 Administrative Cost 1500
6 Marketing Cost 3000
7 Maintenance 200
Total 120700
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 121
Brief Project Profiles
654 Annual Revenue Streams and Sources
1) The installed annual capacity and turnover on installed capacity are as follows
Operation Source of Revenue
Installed Processing
Capacity
(in MT)
Approx Annual
Turnover
(in Rs Lakhs)
Dehydration of Vegetables 12000 150000
2) Estimated employment generation (both direct and indirect) ndash Approx 60
3) Estimated number of farmer beneficiaries (both direct and indirect) ndash Approx 300
4) Apart from above other benefits includes
Assured market and prices for farmers in catchment area
Reduction in post-harvest losses
Increase in economic activity
Socio-economic development of the area
655 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Sr No
Task Particulars To be Completed by
1 Land allotment State Government
2 Creation of common infrastructure Private Sector
3 Creation of warehouse MPWLC
4 Setting-up of specialised facilities Private Sector
5 Maintenance of facilities Private Sector
Duration of contract Long Term (10-15 Years)
Terms of lease BOO
The project is proposed to be completed within 3 years (by December 2016) However the time required for
completion of project depends on the inter-departmental procedures of government and various approvals
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 122
Brief Project Profiles
656 Risk
6561 Financial Risk
The proposed project is at the conceptual stage and the detailed study (DPR) is required for financial
closure There may be escalation in the cost of project due to delay in finalizing this concept
6562 Implementation Risk
Land is the most critical component for any project The land has to be suitable for the purpose with adequate water supply drainage options connectivity to major markets as well as major agricultural belts free from encumbrances not exposed too much to vagaries of nature etc The quality and size of such land parcels will determine the return potential of project
The land acquired will be used for development of infrastructure and include facilities like warehouses power plants etc besides food processing units Therefore it requires various clearances from various government bodies for construction to commissioning Delays in getting any of these clearances will lead to delay in the completion and non-availability of any of these clearances may delay the project Therefore such delays and non-availability of clearances can be a threat
Unforeseen litigations may cause delay in the implementation or result in cost over runs thereby affecting the potential return from the project
Estimation of the costs to be incurred during the construction phase may not be accurate as certain
factors about the park development may be unknown at the time of the projections If there is an increase in the costs it will have a bearing on the profitability of the projects
Management is the most critical part of a successful project and timely implementation without any cost over-runs is dependent heavily on the management If the management is not competent or lacks motivation it will have very negative repercussions on the projects
Infrastructure required by the project but not included as part of the project ndash such as road access water supply etc are also important Delays in creation of these infrastructure facilities may have a negative impact on the projectrsquos profitability
The success of project demands participation from entrepreneurs setting up units within project area The project will have to attract sufficient number of participants to achieve maximum return potential
6563 Operational Risk
There may be a significant shift in cropping pattern in catchment area in future owing to relative profitability of crops This may lead to reduction in availability of raw material
6564 Miscellaneous Risk
The regulations pertaining to this project which are not in control of state government can change in course of the project and it can have a varied range of impact
Acts of God like floods earthquake etc that disrupt operations are a form of risk which exists for all projects The same risk is applicable in this case as well
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 123
Brief Project Profiles
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PwC 124
Brief Project Profiles
66 Establishment of modern slaughterhouses on PPP model
661 Context
Government of Madhya Pradesh intends to develop food processing sector inclusively and intends to increase
the income level of farmers Livestock produce is one of the important sub-sectors of the food processing sector
Animal husbandry is also considered as a very effective complementary activity to the traditional farming and
thus does have a huge employment generation capacity
After completing the diagnostic assessment of food processing sector of Madhya Pradesh it is found that there is
immense potential and need to develop animal products industry in the state Moreover the production of meat
(excluding poultry meat) is about 40 of total consumption which indicates that remaining demand is satisfied
by importing meat products from other states This fact indicates that in order to develop this sector there is
need to increase the production of meat (excluding poultry meat) in the state Therefore aligning with state
governmentrsquos objectives it is proposed to establish modern slaughterhouses in the state
662 Project
6621 Objectives
The objectives of the project can be outlined as follows
To increase production and processing of meat and meat products in the state
To provide hygienically produced high quality animal products to consumer
To create and promote farmers-processor linkage for assured market for animals in catchment area
To provide remunerative returns to farmers
To reduce the losses on account of unorganized business
To generate direct and indirect employment opportunities
To generate revenue for local bodies
6622 Drivers
66221 Deficit in production
Though the meat (other than poultry meat) production in Madhya Pradesh has grown at the CAGR of around
62 over the period 2007-08 to 2011-12 the state is net importer of meat (other than poultry meat)
Considering the ever growing demand there is a need to increase the production of meat (other than poultry
meat) in the state
The snapshot of meat (other than poultry meat) production and consumption is indicated below
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 125
- --
-
Brief Project Profiles
Parameter
Meat
(other than poultry)
Major Districts Remarks
Production (MT) 25000 Bhopal Jabalpur Indore Dewas
Net Available Production (MT) 24425 Harvest amp Post-harvest Loss of 23 for Meat (other than poultry meat)
Consumption (MT) 60064 ---
Estimated Potential for Production (MT)
35064 (production is less than consumption)
66222 Deficit in current processing
There is no meat (other than poultry meat) processing unit in the state It may be because of non-availability of
surplus production and preference to unprocessed meat from wet markets Therefore there is a need to take
steps towards increasing production of meat (other than poultry meat) in the state
66223 Increase in demand
As per NSSO data the per capita consumption of meat in the state has increased by around 50 during last
decade It shows the demand for meat (other than poultry meat) is expected to increase tremendously by 2023-
24 on account of increasing per capita consumption and increasing population
Particular
Current Demand 2010 11
(MT)
Current Production 2010 11
(MT)
Estimated Demand Supply Gap 2010 11
(MT)
Meat
(other than poultry meat) 60064 25000 35064
Source NSSO PwC Analysis
6623 Concept
66231 PPP Model
Establishment and running modern slaughterhouse requires expertise in operations right from procurement or
handling to marketing of the produce andor products which private sector can handle efficiently Whereas
the public or government sector can aid by providing capital intensive assets such as land Therefore it is
expected that the requirement of land (around 2 acres) will be met by state government while the business
efficiencies and initiatives will be managed by the private entity
There are different models of PPP such as BOO (Build ndash Own ndash Operate) DBFOT (Design ndash Build ndash Finance ndash Operate ndash Transfer) etc and the choice of which depends on the objectives As primary objective is to promote
the processing activity in the state it is proposed that the project can be completed based on BOO (Build ndash Own
ndash Operate) model This model will facilitate the private players who are already in or going to enter in this
domain It will provide a good opportunity to organize the operations in this field Incentives will be available to
the private player such as land tax breaks etc along with backward linkages
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 126
Brief Project Profiles
Key Features of PPP Model
State government will nominate the department or any related public entity as an implementing agency
Land will be provided by state government and will be maintained by private entity
Supporting facilities are being established on site by respective government agencies
66232 Location
The indicative location and catchment area is shown in following figure
Indore
Bhopal
The project location is proposed to be in above cities because of following reasons
Increasing consumption in urban areas
Proximity to major livestock markets
Connectivity to major cities and states
66233 Proposed Activities
Establish modern slaughterhouse on PPP model
Name of the Project Modern Slaughterhouse on PPP model
Location Indore and Bhopal
Annual Capacity ~ 45000 animalsyearfacility
Area Required ~ 2 acresfacility
Proposed animals to be slaughtered Goat Sheep Buffalo
Considering the growing demand for animal products such as meat in urban areas it is proposed to set up
modern slaughterhouses in the state It will help to increase the organized business of slaughtering of animals
On the basis of production and market arrivals in the catchment areas it is proposed to set up facility with an
annual capacity to slaughter 45000 animals (around 30000 goatsheeps and 15000 buffalos)
The proposed facility would contain following major sections
1) GoatSheep Slaughterhouse
2) Buffalo Slaughterhouse
3) Blood Processing Plant
The products would be meat carcasses and by products would be blood meal and manure
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 127
Brief Project Profiles
663 Cost Estimates
The most important requirement for establishing any processing facility is land The proposed project will
require around 2 acres of land It is assumed that state government will allot the required land for the same
Therefore the estimated cost described below excludes the land cost The required cost for establishment of
modern slaughterhouse facility on PPP model is approximately Rs 43 crores
Sr No
Particulars Units Amount
(in Rs Lakhs)
1 Land ~ 2 acres ---
2 Roads Boundry Wall amp Pavement Area --- 3500
3 Building (Rs10000m2) ~ 1100 m2 11000
4
Utility Buildings
(Animal Market Water Storage Drainage System ETP Civil Work etc)
2500
5 Plant amp Machinery
(GoatSheep Line and Buffalo Line) --- 21000
6
Utility Plant Machineries amp Other Assets
(Blood Processing Plant ETP Generator Electricals Other Miscellaneous Equipments)
--- 15000
Total 43000
664 Annual Revenue Streams and Sources
The annual capacity and turnover are as follows
Operation Source of Revenue
Slaughtering Capacity
(in Nos)
Approx Annual
Turnover
(in Rs Lakhs)
Slaughtering of animals 45000 700000
665 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Sr No
Task Particulars To be Completed by
1 Land allotment State Government
2 Creation of common infrastructure Private Sector
3 Setting-up of specialised facilities Private Sector
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 128
Brief Project Profiles
4 Maintenance of facilities Private Sector
Duration of contract Long Term (10-15 Years)
Terms of lease BOO
The project is proposed to be completed within 3 years (by December 2016) However the time required for
completion of project depends on the inter-departmental procedures of government and various approvals
666 Risk
6661 Financial Risk
The proposed project is at the conceptual stage and the detailed study (DPR) is required for financial
closure There may be escalation in the cost of project due to delay in finalizing this concept
6662 Implementation Risk
Land is the most critical component for any project The land has to be suitable for the purpose with adequate water supply drainage options connectivity to major markets as well as major agricultural belts free from encumbrances not exposed too much to vagaries of nature etc The quality and size of such land parcels will determine the return potential of project
The land acquired will be used for development of infrastructure and facilities Therefore it requires various clearances from various government bodies for construction to commissioning Delays in getting any of these clearances will lead to delay in the completion and non-availability of any of these clearances may delay the project Therefore such delays and non-availability of clearances can be a threat
Unforeseen litigations may cause delay in the implementation or result in cost over runs thereby affecting the potential return from the project
Estimation of the costs to be incurred during the construction phase may not be accurate as certain factors about the park development may be unknown at the time of the projections If there is an increase in the costs it will have a bearing on the profitability of the projects
Infrastructure required by the project but not included as part of the project ndash such as road access water supply etc are also important Delays in creation of these infrastructure facilities may have a negative impact on the project
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 129
Brief Project Profiles
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PwC 130
Brief Project Profiles
67 Development up-gradation of marketing facilities of the APMCrsquos
671 Context
The diagnostic report which involved intense discussion and interaction with key stakeholders in the
agricultural value chain brought into light certain issues which are hampering efficient trading of agricultural
produce Infrastructure and facilities available at mandi level is a major concern across the State It not only
affects farmers (by virtue of delay in trade inefficient trade resulting in low price realization) but also hampers
value addition through processing During the diagnostics stage it was found that one third of mandi issues was
related to infrastructure availability More specifically the diagnostic report brought out the following key
findings as regards infrastructure availability in mandis
Warehouses are available in more than 60 of the mandis but more than one third of them are not
adequate to handle the volumes
Advance facilities which have direct impact on transactions and shelf life of horticultural produce such
as ripening chambers and cold storages are absent
Lack of standardisation of quality norms at mandi level creating disincentive for farmers to adopt best
practices and producing quality material This is because similar quality produce can fetch different
prices and different quality produce are sold at similar prices Also processors are restricted from
receiving quality raw material due to lack of primary processing quality and standardization facilities
in the mandis
State mandis have platform based revenue model rather than services based revenue model which is
restricting mandis to act as centres of primary processing thereby benefiting both buyers and sellers
and increasing profitability of mandi operations
672 Project
6721 Drivers
Developmentupgradation of market facilities in APMCrsquos is of utmost importance for development of the food processing sector in the state Well-developed marketing infrastructure and efficient marketing system will
promote competitive trade as well as facilitate farmerrsquos access to value addition services such as grading and
storage etc on one hand and increase value addition reduce supply chain inefficiency and post- harvest losses
on the other The recent report of ldquoCommittee of State Ministers In-charge of Agriculture Marketing to
Promote Reformsrdquo also recognizes the challenges existing for the stakeholders at the mandi level and calls for urgent modernization of infrastructure along with suitable modifications of agricultural market policies and
regulations
6722 Objectives
The objectives of developmentupgradation of the marketing facilities of APMCsrsquo are
Capacity building of existing marketing infrastructure at the mandis for increasing efficiency of
operations and value to stakeholders
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 131
Brief Project Profiles
Provide additional marketing infrastructure (warehouses market yards drying yards weighing and
mechanical handling etc) to handle expected and future arrivals of commodities and establishment of
advance facilities for increasing shelf life of perishable goods
Create infrastructure facilities for grading standardization and quality certification so as to ensure
price realization to farmers as per quality and availability of required quality produce for buyers and
processors This is envisaged to enable pledge financing and marketing credit and introduction of
negotiable warehousing receipt system
6723 Concept
Based on the findings of the diagnostics study we estimate that around 32 key AMPC markets need to be
developed upgraded for increasing efficiency in agricultural marketing and for boosting the level of value
addition food processing in the state
There are 246 regulated markets in Madhya Pradesh which are sub-divided into A B C and D categories
according to market arrivals and revenue
Regulated markets
Principal Sub-market yards Total
246 275 521
Principal markets
Category Number Percentage
A 51 21
B 40 16
C 58 24
D 97 39
Total 246
The proposed mandi developmentupgradation project seeks to modernize 63 percent of the A category
markets in Phase 1 and 2 as mentioned below
67231 Proposed Activities
A phase wise modernization of the existing APMC markets is proposed under the project and is indicated
below
672311 Phase 1
1) Selection of 4 key markets (Pipariya Balaghat Hosanghabad Ratlam dealing majorly in gram paddy
wheat and FampV respectively) in line with the proposed processing zones for the above commodities
2) Selection of 6 key markets in other areas dealing in soyabean pulses cereals other oilseeds and fruits
and vegetables (Indicative locations Ujjain Katni Banapura Jabalpur Morena and Shujalpur)
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 132
Brief Project Profiles
The above selected 10 key markets are critical for strengthening the agricultural marketing system in
the state for important commodities and to intensify processing in identified zones The identification
of the indicative list of markets above has been done through a multi-parameter analysis which
considered the importance of the market (in terms of throughput of key commodities) infrastructure
requirement location to major processing and consumption centres among others However the final
selection of markets and infrastructure requirement need to be based on a detailed feasibility report
and stakeholder consultation in partnership with the concerned APMCrsquos
3) Identification of infrastructure requirement with regards to basic market user common facilities and
functional infrastructure in the above 10 key markets An indicative list of these facilities is mentioned
below
a Basic facilities such as roads water supply sanitation waste disposal boundary walls parking
shed etc
b Market user common facilities such as market yards platforms for loadingunloading
assembling auctioning of produce weighing and mechanical handling equipments
shopsoffices etc
c Functional infrastructure for dryingcleaninggrading standardization SPS (sanitary and
phytosanitary) measures and quality certification packaging labelling ripening chambers
cold storages warehouses etc
The requirement of infrastructure will vary across the selected markets and will depend on the
characteristic of each market operations the commodities and volume handled and commercial
feasibility
4) Preparation of proposal for development of the 10 selected key markets based on individual
requirements in partnership with the concerned APMCrsquos
5) Submission of proposal to state agricultural marketing board for approval and routing through relevant
schemes for financial support
Timeframe Phase-1 of the modernization of 10 APMC markets is estimated at around 4-5 years from
project conception to implementation
672312 Phase 2
1) Selection of 22 key markets for modernization (to be based on detailed feasibility study and stakeholder
consultation)
The feasibility study for the selection of the above markets should be conducted after initial work on
implementation of Phase-1 commences
2) Repeat of steps 3 4 and 5 from Phase 1
Timeframe Phase-2 of the modernization of 22 APMC markets is estimated at around 10 years from
project conception to implementation
673 Implementation Structure
The guiding factors should be the extent of non-availability of adequate marketing facility in a particular
market Other factors to be considered are
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 133
Brief Project Profiles
Location of the market and its linkage to important processing zones
Availability of land
Willingness of the participation of the State government agencies
Commitment of the state govt to provide a part of the financing as per the central schemes available
(mentioned below)
Volume of commodity arriving in a market
Quality of commodity arriving in a market and suitability for processing
The following central government schemes for market developmentupgradation can be utilized for seeking
financial assistance for modernization of the proposed key markets
Scheme for Development strengthening of Agricultural marketing infrastructure Grading and
standardization Ministry of Agriculture and Co-operation Govt of India
Scheme for creation of market infrastructure for horticulture commodities National Horticulture
Mission (NHM)
The following sequential activities should be undertaken for market modernization
1) Preparation of Terms of Reference and Scope of services for undertaking feasibility study for selection
of key markets for developmentupgradation
2) Selection of competent agency with relevant experience through competitive bidding by concerned
State govt agencydepartment for conducting feasibility studies and detailed stakeholder consultation
for modernization of markets in Phase 1 and 2
3) Conduct of feasibility exercise by selected competent agency involving stakeholder perspective and
expert opinions
4) Based on results of feasibility study and stakeholder consultation identify final list of markets for
developmentupgradation along with details of infrastructure requirement and associated costs
5) Preparation of Detailed Project Reports (DPR) for each selected market by concerned State
agencyAPMC or through competent external agencies selected through competitive bidding
6) Submission of DPR to concerned banks or NABARD (in case of bank financed projects or projects
refinancedco-financed) or to Approval Committee of Ministry of Agriculture (for central govt schemes
mentioned above) in case of projects where the State Marketing Boards APMCs or other State
Agencies propose to invest their own funds
674 Cost Estimates
The total cost or expenditure involvement in developmentupgradation of selected markets may be shared
between the APMC or the State Govt Agencies and Govt of India in the ratio of 7525 in case of Scheme for
Development strengthening of Agricultural marketing infrastructure Grading and standardization Ministry of
Agriculture and Co-operation Govt of India
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 134
Brief Project Profiles
675 Project Benefits
The project attempts to provide direct benefit to farmers in the catchment area of the markets by way of better
return to their produce and to provide input to them through better market information Apart from the
farmers the project also seeks to benefit the processors by way of providing quality goods besides ensuring
efficiency in market operations
676 Indicative Project Profile for a Model APMC
Based on the diagnostic study and our experience in establishing a model APMC in various states an indicative
market profile is provided below It must however be noted that a detailed profile for each of the proposed
APMCsrsquo to be modernized will need to be based on primary assessment and field survey to be conducted through competent agencies during implementation
For the purpose of the indicative market profile we have selected Shujalpur mandi which is one of the 10 key
markets selected for developmentupgradation in Phase 1 A brief snapshot is provided below
6761 Brief Snapshot
Title Description
Project Modernization of Shujalpur APMC
Background
Shujalpur mandi has good trading of gram masoor and soyabean Lack of basic and modern facilities like covered shed handling warehouse grading display boards etc currently acts as bottleneck to value addition activities and better price realization to farmers but also the fast development of mandi and market area
Project activities and scope
Shujalpur mandi is proposed to be modernized for handling larger volumes efficiently and also to stimulate the value addition activities in the region which results in overall development of the catchment area of the mandi and better realization of prices to the farmers
Project demand drivers
Shujalpur mandi is one of the important mandi of the state as it has good arrival of gram soyabean and masoor This mandi is located in Ujjain division in Shajapur district and is close to major production zones of gram in Ujjain Dewas Sehore and Rajgarh These districts account for 18 of the total gram production in the state with a total production of around 06 million tonnes and an acreage of 058 million ha Also Shajapur district is the third highest producer of soyabean in the state with a production of around 039 million tonnes and is adjoining to the major soyabean regions of Ujjain Dewas and Sehore The mandi also figures as the third largest in terms of arrival of masoor in the state At present the partial reforms of APMC act in Madhya Pradesh do not allow the establishment of alternate private markets for marketing of agricultural produce As such developmentupgradation of existing APMC market is the way forward for increasing marketing efficiency ensuring better price realization to farmers encourage value addition and increase mandi income However existing reforms initiated in the APMC act enables Madhya Pradesh to avail subsidy from central govt under the Scheme for Development Strengthening of Agricultural Marketing Infrastructure Grading and Standardization
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 135
-
Brief Project Profiles
Project cost estimate The estimated cost of developmentupgradation of the mandi is around INR 968 crores
Means of finance
25 of the cost to be borne by APMCstate marketing board 25 shall be the subsidy provided by the Central Government under the Scheme for Development Strengthening of Agricultural Marketing Infrastructure Grading and Standardization and 50 shall be the loan component from the banks OR 75 of the cost to be borne by APMCstate marketing board and 25 shall be the subsidy provided by the Central Government under the Scheme for Development Strengthening of Agricultural Marketing Infrastructure Grading and Standardization
Implementation structure
The APMC will act as the lead implementer of the project with possible privatization of certain modern facilities such as cleaning and grading standardization warehousing etc
Project risk There is possibility of opposition on privatisation of facilities in mandi due to vested interests of current stakeholders There is also possibility of demand risks
6762 Detailed Indicative Profile
67621 Context
Shujalpur mandi is one of the important mandi of the state as it has good arrival of gram soyabean and masoor
This mandi is located in Ujjain division in Shajapur district and is close to major production zones of gram in
Ujjain Dewas Sehore and Rajgarh These districts account for 18 of the total gram production in the state
with a total production of around 06 million tonnes and an acreage of 058 million ha Also Shajapur district is
the third highest producer of soyabean in the state with a production of around 039 million tonnes and is
adjoining to the major soyabean regions of Ujjain Dewas and Sehore The mandi also figures as the third
largest in terms of arrival of masoor The arrival of major commodities in the market in 2012-13 is shown
below
Major Arrivals 2012 13 (MT)
Gram Masoor Tuar Moong
Urad Soyabean Mustard Vegetables
39634 7788 4 24 73942 350 46277
Shujalpur mandi is located in Shajapur district in Ujjain division and is the main market yard with the mandi
being regulated in 16th January 1954 The area yard of the market 2822 ha with two sub-yards in Arniakalan
and Panwadi The mandi area covers 66 villages of Shujalpur tehsil
As per the categorization of mandi based on revenue Shujalpur mandi comes under ldquoArdquo category
Details of Mandi
Notified area of market committee 7724 ha
Area yard 2822 ha
Market fee 2
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 136
-
Brief Project Profiles
Facilities
Basic facilities (water toilets etc) Yes
Weighment Yes
Auction platform Yes
Covered shed Yes
Warehouse No
Cold storage No
Ripening chamber No
Cleaning grading standardization No
Quality testing No
Mandi income and value of trade (2012 13) Rs Crore
Market fee 9962
Other income 052
Total income 1048
Total value of trade 49815
67622 Present Constraints
The present problems in the mandi as regards infrastructure availability are
Inadequate covered shed
No storage facility for farmers
Lack of modern facilities as such cleaning grading and sorting and quality testing
Lack of cold storage
67623 Project
Shujalpur mandi is proposed to be modernized for handling larger volumes efficiently and also to stimulate the
value addition activities in the region This would result in overall development of the catchment area of the
mandi and better realization of prices to the farmers
Opportunity exists for private sector participation in the project for setting up and efficient management of
modern facilities The proposed major facilities required for the market based on primary assessment and
stakeholder interactions are
1) Warehousing and Grain Handling Facilities
Scientific storage of grains is required for the better price realization to the farmers at the time of glut
Such facilities will also help in maintaining the quality of produce and preventing value loss For this
proper grain handling system and warehousing facilities are recommended in the mandi
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 137
Brief Project Profiles
2) Cold Storage Facility
The present mandi infrastructure do not have facility for cold storage of perishable fruits and vegetables
arriving in the market leading to wastage and inadequate price realization for the farmers As such
establishment of scientific cold storage infrastructure can provide boost for fruits and vegetables
marketing through the mandi besides providing quality produce with better price realization
3) Central Cleaning Grading and Sorting House
Gradingsorting line should be established at the central cleaning grading and sorting house where the
produce will be inspected and graded as per the relevant quality standards In addition quality testing
equipments are also proposed to be introduced
Apart from the above the Shujalpur market also requires development of the market yard through construction
of concrete roads and foundation for efficient functioning of market functions in yard However such costs are
not included in the proposed indicative modernization profile
67624 Cost Estimate
Civil works Unit Total cost (INR) Proposed location
Warehouse 3000 MT 7500000 Sub-market yard-Arniakalan
Cold storage 2500 MT 62500000 Sub-market yard-Arniakalan
Central cleaning grading amp sorting room
2000 sq m 10800000 Shujalpur main market
Subtotal 80800000
Plant amp Machinery Unit Total (INR) Proposed location
Grading sorting packing line (fampv) 5 MThr
1 4000000 Shujalpur main market
Colour sorter (grains) 2 10000000 Shujalpur main market
Mechanical handling Various 2000000 Shujalpur main market
Oil testing metre 2 20000 Shujalpur main market
Moisture metre 5 5000 Shujalpur main market
Sampler 5 2500 Shujalpur main market
Sub-total 16027500
Total project cost 96827500
The proposed location for the warehouse and cold storage facility is at Arniakulan sub-market yard due to
suitability of location in terms of availability of land and access (located at around 15 km from the main market
yard on the state highway)
The above estimates are only indicative and needs to be based on primary assessment of infrastructure
requirement and stakeholder interaction to be conducted through competent agencies during implementation
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 138
Brief Project Profiles
67625 Project Benefits
Provision of warehouse and cold storage infrastructure
The farmers are forced to sell their produce even for non-remunerative prices sometimes due to the
non-availability of the storage facilities The provision of the warehouse and cold storage would enable
the farmers to store their produce at times of non-remunerative prices and also avail the benefits of
stock finance thus avoiding distress sales Also it will help the farmers to avail warehouse receipt
financing facility increasing access to credit and ensuring financial inclusion Moreover deterioration
in produce quality and wastage will be reduced which will enhance the chances of availability of good
quality produce to processors
Grading and sorting line
Ungraded produce always fetches a lower price than the graded produce The farmers usually sell
ungraded produce due to the non-availability of grading facilities The provision of grading and sorting
lines would help the farmers in getting a better remuneration for their produce and also help processors
with a better quality produce
Increase in volume of trade and mandi revenue
On the basis of discussions with the traders producers and mandi staff a significant increase is
expected in the present volume of trade and market fee from the present turnover of Rs 49814 crore
and present market fee income of Rs 996 crore The estimates of incremental increase expected at the
rate of 20 in first year 15 in second year and then 7 in third year onwards which is based on
business growth rate in volume and market fee is given in following table
Expected incremental increase in trade and mandi fee income
Rs Crore Year 1 Year 2 Year 3 Year 4 Year 5
Incremental increase in value of trade
59777 68744 73556 78705 84215
Incremental increase in market fee
1195 1374 1471 1574 1684
67626 Implementation Structure
The infrastructure facility created such as for storage cleaning grading and sorting could be created and
managed by private sector for which land should be given on lease The service providers would run the
facilities commercially by charging the users
Since only certain facilities are proposed to be handed over to private sector for implementation as opposed to
private management of the mandi no policy changes are required for undertaking the project The mandi board
needs to initiate measure for inviting private sector to set-up the proposed facilities The mandi board should
identify land that could be allotted to private sector for setting-up of these facilities
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 139
Brief Project Profiles
67627 Risk
There is possibility of opposition on privatisation of facilities in mandi due to vested interests of current stakeholders
There is also possibility of demand risks
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 140
Brief Project Profiles
68 Formation of commercial poultry development societies co-operatives
681 Context
Government of Madhya Pradesh intends to develop food processing sector inclusively and intends to increase
the income level of farmers Livestock products especially poultry are one of the important sub-sectors of the
food processing sector Poultry is also considered as a very effective complementary activity to the traditional
farming and thus does have a huge employment generation capacity if developed commercially
After completing the diagnostic assessment of food processing sector of Madhya Pradesh it is found that there is
immense potential and need to develop poultry in the state Moreover the production of poultry meat is about
25 of total consumption which indicates that remaining demand is satisfied by importing poultry birds from
other states This fact indicates that in order to develop this sector there is need to increase the production of
poultry in the state Therefore aligning with state governmentrsquos policy it is proposed to form poultry
development societies co-operatives in the state
682 Project
6821 Objectives
The main objective of the project is to promote the commercial poultry rearing activity by forming societies or
co-operatives in the project area and help them to promote establishment poultry farms by member farmers
and undertake product aggregation and marketing (market linkage) of their produce These producers company
shall be able to undertake various activities in collective manner like bulk purchase of inputs delivery of these
items to individual member farmers providing veterinary support capacity building etc
The objectives of the project can be outlined as follows
Planning for the aggregation of farmers so that they eventually form societies or co-operatives with the
help of NGOs or any nominated government agency
Promotion of commercial poultry production in the state
To generate direct and indirect employment opportunities
To contribute in and promote women and social empowerment
6822 Drivers
68221 Deficit in production
Though the total meat production in Madhya Pradesh has grown at the CAGR of around 38 over the period
2008-09 to 2011-12 the state is net importer of broiler poultry The government has launched different
programmes for poultry development but the emphasis has been given on backyard poultry However
considering the ever growing demand there is a need to increase the production of commercial poultry (broiler)
in the state
The snapshot of poultry production and consumption is indicated below
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 141
- -
-
-- -
-
-
Brief Project Profiles
Parameter Poultry
Meat Major Districts Remarks
Production (MT) 12000 Bhopal Jabalpur Indore Dewas
Net Available Production (MT) 11556 Harvest amp Post-harvest Loss of 37 for Poultry Meat
Consumption (MT) 49966 ---
Estimated Potential for Production (MT)
37966 (production is less than consumption)
68222 Deficit in current processing
There is no poultry meat processing unit in the state It may be because of non-availability of surplus
production and preference to unprocessed poultry meat from wet markets Therefore there is a need to take
steps towards increasing production of poultry meat in the state
68223 Increase in demand
As per NSSO data the per capita consumption of poultry meat in the state has increased by around 153 during
decade It shows the demand for poultry meat is expected to increase tremendously by 2023-24 on account of
increasing per capita consumption and increasing population
Particular
Current Demand 2010 11
(MT)
Current Production
2010 11 (MT)
Estimated Demand
Supply Gap 2010 11
(MT)
Estimated Demand by
2023 24
(MT)
Estimated Production by 2023 24
(MT)
Estimated Demand
Supply Gap 2023 24
(MT)
Poultry Meat 49966 12000 37966 249427 53481 195946
Source NSSO PwC Analysis
6823 Concept
68231 Number of societies co-operatives and Location
Though the forecasting of demand and supply based on decadal CAGR shows that there would be a deficit of
195946 MT of poultry meat in the state However it is found that the rate of consumption and production has
increased tremendously and thus we used the current level of consumption to calculate the demand and found
that there would be atleast around 45000 MT of deficit in the year 2023-24 Considering the output of 3000
MT per year it is estimated that there would be requirement of around 15 such societies co-operatives in order
to make Madhya Pradesh self-sustainable in terms of production of poultry meat
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 142
Brief Project Profiles
The proposed societies can be formed in the areas where there is need and opportunity to promote it The
guiding indicators for selection of such areas can be
Present poultry livestock
Low per capita income
Lack of other employment opportunities
Less developed districts
Higher women involvement
Proximity to consumption markets
Proximity to maize growing area etc
The indicative list of location consists of following districts
1) Shivpuri
2) Bhind
3) Morena
4) Datia
5) Tikamgarh
6) Chhatarpur
7) Panna
8) Damoh
9) Sagar
10) Jhabua
11) Alirajpur
12) Barwani
13) Harda
14) Betul
15) Chhindwara
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh - Department of Horticulture and Farm Forestry Govt of Madhya Pradesh
PwC 143
Brief Project Profiles
68232 Proposed Activities
The project can be divided into the following major activities
1) Formation of poultry development societies or co-operatives by aggregating the farmers
2) Financial assistance for the establishment of poultry farms
Formation of Poultry Development Societies or Co-operatives
The societies or co-operatives can be formed in the project areas by bringing interested farmers (especially
women) together and helping them in registering the entity This task can be done by taking help of local NGOs
or any other related entities Alternatively government departments or agencies can be given the responsibility
The society co-operative will act as a mediator between government and its members The basic structure
would be similar to that of a producer company and it will undertake following major activities
Registering the member farmers
Providing technical support to member farmers
Providing inputs and veterinary services to its members
Aggregating and marketing of the produce
Financial Assistance for Establishment of Poultry Farms
Each society or co-operative will promote involve in promotion of poultry rearing activity by attracting
interested farmers It can be done by starting a suitable scheme or programme The member farmers will
undertake following activity
Creation of infrastructure (poultry shed)
Rearing of birds (500 birds per farm)
The creation of infrastructure and running the poultry farm would require certain amount of fund which will be
provided by society or co-operative in the form of subsidy or aid
683 Cost Estimates
The proposed project is targeted at 500 farmers per society or co-operative which is proposed to be
implemented in 3 years depending upon the target of number of member farmers as follows
1st year ndash 150 Farmers
2nd year ndash 150 Farmers
3rd year ndash 200 Farmers
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 144
Brief Project Profiles
An estimated cost required for the incorporation of a poultry development society or co-operative including
financial assistance to around 500 member farmers is around Rs 415 crores
Sr No
Requirement Unit
Amount
(Rs in
lakhs)
1st year
Amount
(Rs in
lakhs)
2nd year
Amount
(Rs in lakhs)
3rd year
150 Farmers +150 Farmers +200 Farmers
1 Formation of a society or co-
operative --- 050 --- ---
2
Operating Expenses
Office
Manpower
Consumables
--- 2500 2500 2500
3
Financial Assistance to Members Farmers
Creation of Infrastructure
Working Capital
Training and Capacity Building
Rs 55000farm
Rs 25bird
Rs500farmeryr
8250
1875
075
8250
1875
075
11000
2500
100
Sub-Total 12750 12700 16100
Total Cost (for 3 years project) 41550
684 Project Benefits Annual Revenue Streams and Sources
Expected turnover from one society co-operative of 500 farmers ndash Rs 2100 Lakh
Increase in income level of farmers
Increase in domestic production of poultry meat
Increase in economic activity
Increase in direct and indirect employment
685 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Sr No
Task Particulars To be Completed by
1 Mobilization of farmers Government Agency NGOs
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 145
Brief Project Profiles
2 Formation of society co-operative Government Agency NGOs
3 Financial assistance to society co-operative for first 3 years State Government
4 Creation of common infrastructure Farmers with the help of Society Co-
operative
5 Maintenance of facilities Farmers
6 Technical financial and marketing assistance to farmers Society Co-operative
The proposed project of formation of commercial poultry development societies co-operatives is proposed to
be completed within 4 years (by December 2017) However the time required for completion of project depends
on the inter-departmental procedures of government and various approvals
686 Risk
Ability of the state to provideallocate matching funds and co-ordinate the efforts of multiple agencies
Ability of the cluster based group of farmers to come together for a collective cause where difference of
opinion for arriving at common decision may arises
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 146
Brief Project Profiles
69 Strengthening of FPOs by facilitating the formation market linkages and capacity building
691 Context
It has been understood that most of the farmers lack the marketing skills for the agriculture produce which they
reap after the effort of more than six months Most of their effort is oriented towards the cultivation of crops
plant protection etc This situation is highly pronounced in case of small and marginal farmers Aggregation of
farmers on a common platform by forming a Farmers Producer Company comes as an answer to traditional
problem
The FPO not only helps the member farmers in selling their produce for a better pricing but also help them
procure the agri-inputs required at a lower price This is because the collective power and increased bargaining
power which is lacking in case of an individual farmer
Hence creating an awareness to form an FPO and strengthening the FPO is considered to be extremely
important activity for the government
692 Project
6921 Objectives
The main objective of the project is to promote the concept of FPO in the project area and help them establish
as a commercially viable producers company to undertake the product aggregation part as well as market
linkage part successfully These producers company shall be able to undertake various activities in collective
manner like bulk purchase of inputs delivery of these items to individual member farmers grading and sorting
activity before marketing of agricultural produce and first level processing required
The objectives of the project can be outlined as follows
With the help of NGOs or other agencies planning for the aggregation of farmers so that they
eventually form an FPO on cluster level and providing technical assistance to the FPO for the
registration of producer company accounts management and overall management
Training needs assessment on market linkages and agribusiness needs of selected FPOs and capacity
building of the FPO post assessment of the particular needs
Assisting FPO to identify the suitable common facility centres and prepare a business plan for the same
Assisting the FPOs to develop the market linkage with the processors exporters and other stakeholders
in the market
6922 Drivers
Formation of the Farmers producers company on a cluster based approach Identification
of potential cluster districts for the formation of Producer Company and bringing the farmers on a
common platform to adopt the idea of an FPO by creating awareness about the benefits of FPO
Assisting the capable group in preparation of bye laws and registration of FPO
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 147
Brief Project Profiles
Need for proper training and capacity building of FPOs
o Training Needs Assessment (TNA) on market linkages and agribusiness needs of selected FPOs
- Preparation of training module on concept of Farmers Common Facility Centres (CFCs)
operated by FPOs market linkage backward and forward linkage
o Identification amp Capacity Building of Community Resource Person (CRP) of FPO - Training of
CRP on book keeping cash flow and basic computer skills amp preparation of reports etc
Need for proper accounting system The FPOs are in need of assistance for collection of share
capital financial transactions memberrsquos contribution land requirement for setting up farmersrsquo common facility centres if any Also there is a need to identify FPO level activities and develop
accountability system
Need for business development plan Identification of business activities and prepare
commercially viable and bankable business plan - Implement business plan with the help of various
ongoing govt schemes like NABARDrsquos scheme NHM scheme or state government schemes
(development of common infrastructure warehousing space etc)
Need for market linkage development Assist FPOs to develop and strengthen the linkages for
marketing with other stakeholder like APMC MPSWC and other agencies like processors large
procurement agencies in the area exporters etc Exposure of member farmers to banks insurance
information logistic provider etc
Eg It is beneficial and important for grain producing farmers to be aware about Warehouse Receipt
based Finance Similarly it would be highly beneficial for farmers or FPOs producing fruits and
vegetables to know and develop linkages with exporters and direct retailers
6923 Concept
The project can be divided into the following 3 sub- projects-
1) Formation of FPO by aggregating the farmers on a cluster based approach
2) Financial assistance to FPOs for the establishment of Common Facility Centres amp Market linkage
3) Capacity Building of the FPO
693 Cost Estimates
6931 Estimated cost for incorporation of a producer company
An estimated cost required for the incorporation of a producer company with minimum mandatory authorised
capital of Rs 5 lakhs
Sr No
Requirement Type of Expense Amount (Rs)
1 Application for name of PC Fees 50000
2 Digital Signature Fees 260000
3 Stamp duty Memorandum of Association (MoA) 50000
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 148
- - -
Brief Project Profiles
Article of Association(AoA) 100000
4 Registrationfiling fees
Memorandum of Association (MoA) 1600000
Article of Association(AoA) 30000
Form-1 30000
Form-18 30000
Form-32 30000
5 Fees of CACS17 firm Consultancy Fees 1000000
6 Stamps cancellation Charge 30000
7 Affidavit expenses Fees of Notary 45000
Share Transfer Fees amp Processing Charge 500000
Total 3755000
Source ASA Fee of CA and CS is driven by market rate
6932 Estimated management and administration cost of a producer company (illustrative)
Sl
No Expenditure Heads
No
of
Units
Unit
Rate
(in Rs)
Total
Month
Total
Cost
(Rs)
Increment 10Year
Year 1 Year 2 Year 3
1 Salary
ManagerCEO 1 20000 12 240000 240000 264000 290400
Production Officer 1 15000 12 180000 180000 198000 217800
Accountant 1 6000 12 72000 72000 79200 87120
Marketing officer 1 15000 12 180000 180000 198000 217800
2 Travel
Salaries 3 1500 12 18000 18000 19800 21780
3 Office expenses
Office Rent 1 3000 12 36000 36000 39600 43560
Electricity 1 1000 12 12000 12000 13200 14520
Water 1 200 12 2400 2400 2640 2904
Telecommunication
(PhoneFax) 1 2000 12 24000 24000 26400 29040
Stationary - 1000 12 12000 12000 13200 14520
Cleaning 1 500 12 6000 6000 6600 7260
4 Meeting Expenses of
BoDGB 6 1000 6 6000 6000 6600 7260
5 License fees insurance
amp other statutory fees Lump sum 10000 10000 11000 12100
6 Other miscellaneous
expenses 1 500 12 6000 6000 6600 7260
Total 804400 804400 884840 973324
Grand Total 2662564
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 149
Brief Project Profiles
6933 Cost for training amp capacity building
This is an important aspect for the growth of the FPO and cannot be ignored The estimation of cost should be
based on the annual plan for capacity building including training and exposure visits
The requirement of capacity building inputs is again contextual however as per ASAs experience two formal
trainings and two exposure visits are required for the BoD in the first year which costs about Rs 1 Lakh The
trainings are conducted on the provisions in the act rules and regulations statutory compliances roles and
responsibilities of BoD and general body banking operations while the exposure visits are taken to the
successful FPOs where an interactive learning is facilitated
694 Project Benefits Annual Revenue Streams and Sources
Benefits from the project would be in terms of increase in farmerrsquos income and better value addition
Government support would be needed to implement the project
695 Implementation Structure
A coordinated approach would be required Various state level agencies would be given the responsibility of
specific tasks detailed under
Sr No
Task Particulars To be Completed by
1 Mobilization of farmers Government Agency NGOs
2 Formation of FPO Government Agency NGOs
3 Financial assistance to FPO for first 3 years State Government
4 Creation of common infrastructure FPO
5 Maintenance of facilities FPO
6 Technical financial and marketing assistance to farmers Government Agency NGOs
The project is proposed to be completed within 4 years (by December 2017) However the time required for
completion of project depends on the inter-departmental procedures of government and various approvals
696 Risk
Ability of the state to provideallocate matching funds and co-ordinate the efforts of multiple agencies
Ability of the cluster based group of farmers to come together for a collective cause where difference of
opinion for arriving at common decision may arises
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 150
Brief Project Profiles
610 Establishment of Food Technology institute at Indore
6101 Context
Availability of skilled manpower is one of the important factors which affect the development of any sector and
food processing is no exception to it In view of constantly evolving business models technology complexity
and regulation there is increased demand for food technocrats in the country However there is a lack of
institute in the Madhya Pradesh which offers food technology undergraduate course Therefore it is highly
recommended to establish an educational institute for skilled manpower development in the state
6102 Project
61021 Objectives amp Scope
Education and Professional Development
o To impart food science and technology education and prepare world class professionals to cater
the growing demand of talent
o To promote entrepreneurial development by providing technical support
Research and Development
o To develop and disseminate post-harvest management and processing technologies for
reducing losses to meet ever increasing demand of food
o To undertake research related to food science and technology with focus on finding solutions to
the local problems
Training and Consultancy Support
o To address the skill gap by providing trainings related to food processing
o To provide consultancy services to the local processors and entrepreneurs
Policy and Regulatory Support
o To assist state government in policy making for food safety and other related area
o To act as a centre for industry ndash academia interaction to find out feasible solutions for local
issues
o To carry out the food testing activity to support the food safety and to support the export of
processed foods
61022 Drivers
Due to increase in income level of people changing lifestyle and awareness there is increase in demand for the
processed food products and thus increase in food processing activity It is going to translate into increased
demand for the food technologists According to recent report3 of National Skill Development Corporation
3 Human Resource and Skill Requirements in the Food Processing Sector (2022) ndash A Report
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 151
Brief Project Profiles
(NSDC) the incremental human resource requirement in India would be around 71 till 2022 It underlines
the need for establishment of institute imparting food science and technological education in the state
Key demand drivers are
Requirement of skilled manpower
Requirement of research cum training institute
61023 Concept
Establish food technology institute at Indore under Rajmata Vijayaraje Scindia Krishi Vishwa Vidyalaya
(RVSKVV) Gwalior which will offer B Tech (Food Technology) degree
The institute will primarily be involved in imparting technical education in the field of food science and
technology It will help to address the skill gap by providing food technocrats to the industry and help
developing budding entrepreneurs Apart from this the institute would also work in the area of research and
development with focus on local needs
The project location is proposed to be Indore because of following reasons
Economic hub of Madhya Pradesh
Connectivity to all major cities and states
Substantial food processing activity in the division
Proximity to other research institutes
Proximity to industry associations
Apart from above nearby area of Indore will DMIC (Delhi Mumbai Industrial Corridor) influence area where
economic and food processing activity is going to increase by many folds in near future Therefore there will be
huge demand for food technology graduates in the state
The proposed structure of the course is as follows
Name of Degree Programme B Tech (Food Technology)
Duration 4 years
Eligibility XII (Science) standard pass with Physics Chemistry Biology Mathematics and English
Intake capacity per year 40
Instruction system Semester
Departments 1) Food Science and Technology
2) Food Engineering
3) Food Chemistry and Nutrition
4) Food and Industrial Microbiology
5) Food Trade and Business Management
Total number of credits 180
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 152
Brief Project Profiles
6103 Cost Estimates
The most important requirement for establishing any institute is land The proposed institute will require 50
acres It is considered that government will allot the required land as per specifications of ICAR and state
agricultural university Therefore the estimated cost described below excludes the land cost The required cost
for establishment of food technology institute is around Rs 4756 crore with an operational expenditure of
around Rs 270 crore for first year
61031 Non-recurring Expenditure
Sr No
Particulars Units Amount
(in Rs Lakhs)
1 Building (ready to use form) ~ 114000 ft2 342000
2 Furniture --- 66500
3 Ancillaries (Water Power Back-up STP) --- 40000
4 Equipments (for 5 departmental labs) --- 8500
5
Pilot Plant
(Bakery Unit Fruit processing Plant Bottling Plant Canning Line Potato Wafer Plant Papad Making Machine Noodle Making Machine Dal Mill Dairy Equipments Spices Processing Plant Spray Drying Plant Refrigeration Plant Boiler and other accessories)
1 each 12500
6 Computers and peripherals ~ 65 2520
7 Books (Reference Books Journals etc) --- 2000
8 Vehicles (eg Jeep SUMO) 2 1600
Total 475620
61032 Recurring Expenditure
The recurring expenditure includes pay and allowances of teaching and non-teaching staff maintenance of
infrastructure utilities and consumables such as water power chemicals fuel etc and the contingency fund
Please note that the recurring expenditure will increase over time due increase in the pay and allowances
consumablersquos cost The recurring expenditure for the first year is detailed below
Sr No
Particulars Units Amount
(in Rs Lakhs)
1 Manpower Cost 48 17750
2 Maintenance (1 of infrastructure cost) --- 4756
3 Utilities and Consumables --- 2000
4 Contingency 10 --- 2450
Total 26956
The institute will require teaching staff of 23 qualified faculties for 5 different departments along with non-
teaching staff of 25
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 153
Brief Project Profiles
6104 Annual Revenue Streams and Sources
The proposed food technology institute will be government aided and thus would not be considered as a mean
of revenue earning However as time passes government can consider the option of making this course
institute self-funded in which case the fees for course may have to increase to raise the fund
The primary aim of establishment of food technology institute is to provide skilled manpower to the food
industry research bodies food safety and quality laboratories and various government departments
authorities Apart from it the institute will be used for training the government officials industry people
entrepreneurs and even farmers In such cases institute can generate the revenue by charging appropriate
charges
6105 Implementation Structure
The project of establishing the food technology institute at Indore is proposed to be completed within 35 years
(by June 2017) However the time required for completion of project depends on the inter-departmental
procedures of government and various approvals The tentative implementation plan is as follows
Sr No
Tasks To be
Completed by
1 Seeking approval from various state government authorities committees February 2014
2 Submission of proposal and seeking approval from ICAR and concerned authorities May 2014
3 Appointment of consultant for preparation of DPR June 2014
4 Completion of DPR December 2014
5 Land allotment for institute January 2015
6 Appointment of contractor for construction of institute March 2015
7 Appointment of contractor for erection and commissioning of pilot plant and other laboratories
October 2016
8 Erection and commissioning of building and all other facilities December 2016
9 Appointment of teaching and non-teaching staff December 2016
10 Erection of pilot plant and commissioning of all equipments March 2017
11 Induction of first batch of B Tech (Food Tech) course June 2017
Total time required till induction of first batch start of institute 42 months
6106 Risk
The proposed project is at the conceptual stage and the detailed study (DPR) is required for financial
closure There may be escalation in the cost of project due to delay in finalizing this concept
Ability of the state to provideallocate matching funds and co-ordinate the efforts of multiple agencies
The regulations pertaining to this project which are not in control of state government can change in course of the project and it can have a varied range of impact
Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 154
Brief Project Profiles
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Preparation of Vision Document for Food Processing Sector in Madhya Pradesh Department of Horticulture and Farm Forestry Govt of Madhya Pradesh PwC 155
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