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Prepared by: May 9 2007 Metro Transit Train and Bus Rider Surveys COMPARATIVE RESULTS Bruce Howard...

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Prepared by: May 9 2007 Metro Transit Train and Bus Rider Surveys COMPARATIVE RESULTS Bruce Howard Director of Marketing
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Page 1: Prepared by: May 9 2007 Metro Transit Train and Bus Rider Surveys COMPARATIVE RESULTS Bruce Howard Director of Marketing.

Prepared by:

May 9 2007

Metro TransitTrain and BusRider SurveysCOMPARATIVE RESULTS

Bruce HowardDirector of Marketing

Page 2: Prepared by: May 9 2007 Metro Transit Train and Bus Rider Surveys COMPARATIVE RESULTS Bruce Howard Director of Marketing.

RATINGS

Page 3: Prepared by: May 9 2007 Metro Transit Train and Bus Rider Surveys COMPARATIVE RESULTS Bruce Howard Director of Marketing.

Page 3

1%

6%

65%

29%

1%

4%

53%

43%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Strongly Disagree

Disagree

Agree

Strongly Agree

LRT

Bus

Bus N=5,777LRT N=1,558

PLEASE INDICATE YOUR LEVEL OF AGREEMENT WITH:OVERALL, YOU ARE SATISFIED WITH METRO TRANSIT SERVICE.

Highlights and Trends: Overall Satisfaction

96% LRT

94% Bus

Page 4: Prepared by: May 9 2007 Metro Transit Train and Bus Rider Surveys COMPARATIVE RESULTS Bruce Howard Director of Marketing.

Page 4

“PLEASE INDICATE YOUR LEVEL OF AGREEMENT WITH EACH OF THE FOLLOWING STATEMENTS.”

Note: Numbers in gray are averages on a 4-point scale

21%

30%

30%

31%

52%

64%

60%

63%

22% 5%

4%

8%

5%

2%

2%

1%

Drivers Call OutStreet Names

Driver Operation Safe& Responsible

Drivers Courteous &Helpful

Drivers AppearProfessional

Strongly Agree Agree Disagree Strongly Disagree

2006 2005 2003

3.24 3.21 3.20

3.18 3.15 N/A

3.23 3.19 3.20

2.89 2.88 2.80

Highlights and Trends: Bus Ratings

Page 5: Prepared by: May 9 2007 Metro Transit Train and Bus Rider Surveys COMPARATIVE RESULTS Bruce Howard Director of Marketing.

Page 5

Highlights and Trends: Train Ratings

“PLEASE INDICATE YOUR LEVEL OF AGREEMENT WITH EACH OF THE FOLLOWING STATEMENTS.”

11%

13%

24%

28%

29%

44%

52%

59%

65%

60%

33%

6%

9%

13%

1%

13%

25%

2%

4%

10%

Adequate Space OnPM Rush Hour Trains

Adequate Space OnAM Rush Hour Trains

Transferring To ABus Not A Problem

Time Waiting ForTrain Not Excessive

Train Service HoursAre Sufficient

Strongly Agree Agree Disagree Strongly Disagree

2006 2005

3.16 3.19

3.20 3.25

2.68 2.54

2.53 2.29

3.01 2.89

Note: Numbers in gray are averages on a 4-point scale

Page 6: Prepared by: May 9 2007 Metro Transit Train and Bus Rider Surveys COMPARATIVE RESULTS Bruce Howard Director of Marketing.

CUSTOMER COMPOSITION

Page 7: Prepared by: May 9 2007 Metro Transit Train and Bus Rider Surveys COMPARATIVE RESULTS Bruce Howard Director of Marketing.

Page 7

58%

42%

55%

45%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Female

Male

LRT

Bus

Bus N=5,327LRT N=1,470

“ARE YOU…?”

Page 8: Prepared by: May 9 2007 Metro Transit Train and Bus Rider Surveys COMPARATIVE RESULTS Bruce Howard Director of Marketing.

Page 8

4%

6%

10%

9%

7%

14%

48%

9%

6%

3%

2%

13%

19%

49%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Seven

Six

Five

Four

Three

Two

One

LRT

Bus

“HOW MANY DAYS PER WEEK DO YOU RIDE THE BUS/TRAIN?”

Bus N=6,345LRT N=1,422

Page 9: Prepared by: May 9 2007 Metro Transit Train and Bus Rider Surveys COMPARATIVE RESULTS Bruce Howard Director of Marketing.

Page 9

Highlights and Trends: Younger bus riders?

“WHAT IS YOUR AGE?”

3%

11%

20%

20%

23%

19%

4%

4%

14%

22%

22%

12%

2%

4%

14%

25%

22%

23%

13%

1%

24%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

65 or Over

55-64

45-54

35-44

25-34

18-24

Under 18

2003

2005

2006

N=5,820

Page 10: Prepared by: May 9 2007 Metro Transit Train and Bus Rider Surveys COMPARATIVE RESULTS Bruce Howard Director of Marketing.

RIDING PATTERNS

Page 11: Prepared by: May 9 2007 Metro Transit Train and Bus Rider Surveys COMPARATIVE RESULTS Bruce Howard Director of Marketing.

Page 11

2%

2%

2%

10%

36%

4%

2%

3%

5%

8%

6%

14%

8%

26%

26%

0%

5%

17%

16%

6%

4%

0%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Other

Metro Transit Promotion

Subsidized by Employer

Saves Time

Car Not Available Today

Saves Money On Auto Expenses

Environmental

Do Not Own A Car

Avoids Stress of Driving

Convenience

Saves Money On Parking

LRT

Bus

Bus N=5,067LRT N=1,368

“WHAT IS THE ONE MAIN REASON YOU USE TRANSIT?”

Page 12: Prepared by: May 9 2007 Metro Transit Train and Bus Rider Surveys COMPARATIVE RESULTS Bruce Howard Director of Marketing.

Page 12

5%

2%

14%

6%

7%

65%

7%

2%

6%

10%

69%

6%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Other

Medical

School

Shopping

Social /Entertainment

Work

LRT

Bus

Bus N=5,864LRT N=1,550

“WHAT IS THE PRIMARY PURPOSE OF YOUR TRIP TODAY?”

Page 13: Prepared by: May 9 2007 Metro Transit Train and Bus Rider Surveys COMPARATIVE RESULTS Bruce Howard Director of Marketing.

Page 13

1%

3%

4%

4%

37%

34%

1%

2%

9%

5%

7%

22%

41%

Rider Alerts

Online trip Planner

Transit Shelters

TAKEOUT

On-platform Kiosks*

Transit Schedules

Metro Transit Website

LRT

Bus

* Not included in bus survey

Bus N=5,069LRT N=1,436

“WHAT IS YOUR PRIMARY SOURCE FOR TRANSIT INFORMATION?”

Page 14: Prepared by: May 9 2007 Metro Transit Train and Bus Rider Surveys COMPARATIVE RESULTS Bruce Howard Director of Marketing.

Page 14

6%

11%

15%

16%

23%

27%

1%

6%

7%

17%

17%

32%

Day Pass*

Go-To Card

U-Pass/Go-To CollegePass

Metropass

31-Day Pass

Stored Value Card**

Cash

LRT

Bus

*Not included in bus survey**Not included in LRT surveyBus N=6,162LRT N=1,543

“HOW DID YOU PAY YOUR FARE TODAY?”

Page 15: Prepared by: May 9 2007 Metro Transit Train and Bus Rider Surveys COMPARATIVE RESULTS Bruce Howard Director of Marketing.

Page 15

5%

6%

10%

5%

18%

20%

36%

3%

5%

3%

8%

8%

22%

50%

2%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Bike

Taxi

Walk

Carpool

Someone Would Drive Me

Couldn't Have Made the Trip

Bus*

Drive Alone

LRT

Bus

* Not included in bus survey.

Bus N=5,479LRT N=1,512

“IF TRANSIT* HAD NOT BEEN AVAILABLE, HOW WOULD YOU HAVE MADE THIS TRIP?”

Page 16: Prepared by: May 9 2007 Metro Transit Train and Bus Rider Surveys COMPARATIVE RESULTS Bruce Howard Director of Marketing.

Page 16

17%

8%

19%

17%

32%

73%

26%

8%

11%

55%

52%

25%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Other

Target Art Hop

TCF Holidazzle

St. Patrick's Day (MillerFree Rides)

Sporting events

State Fair

LRT

Bus

Bus N=4,395LRT N=1,157

“PLEASE INDICATE FOR WHICH OF THE FOLLOWING SPECIAL EVENTS YOU USE METRO TRANSIT SERVICE.”

Page 17: Prepared by: May 9 2007 Metro Transit Train and Bus Rider Surveys COMPARATIVE RESULTS Bruce Howard Director of Marketing.

LRT ONLY SURVEY QUESTIONS

Page 18: Prepared by: May 9 2007 Metro Transit Train and Bus Rider Surveys COMPARATIVE RESULTS Bruce Howard Director of Marketing.

Page 18

30%

7%

10%

50%

2%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Already a user when thetrain was introduced

Did not influence mydecision at all

Influenced my decisionvery little

Somewhat influenced mydecision

Greatly influenced mydecision

LRT

“HOW MUCH DID THE INTRODUCTION OF THE LIGHT RAIL TRAIN INFLUENCE YOUR DECISION TO USE METRO TRANSIT SERVICE?”

LRT N=1,544

Page 19: Prepared by: May 9 2007 Metro Transit Train and Bus Rider Surveys COMPARATIVE RESULTS Bruce Howard Director of Marketing.

Prepared by:

May 9 2007

Metro TransitTrain and BusRider SurveysCOMPARATIVE RESULTS

Bruce HowardDirector of Marketing


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