Title Uttarakhand Tourism Policy 2018
Client Department of Tourism Government of Uttarakhand
Author Strategic Government Advisory (SGA), YES BANK
Year 2018
Copyright No part of this publication may be reproduced in any form by photo, photoprint, microfilm or any other means without the written permission of the Government of Uttarakhand.
Prepared by
05th Oct. 2018
1. Introduction .................................................................................................................. 14 1.1 Preamble ........................................................................................................... 15 1.2 Definitions ......................................................................................................... 16 1.3 SWOT Analysis ................................................................................................... 16 1.4 Major Challenges of Uttarakhand Tourism ............................................................. 17
2. Vision & Objectives ....................................................................................................... 18 2.1 Vision ................................................................................................................ 18 2.2 The Objectives of the uttarakhand tourism policy 2018 ......................................... 18 2.3 Guiding Principles: The guiding Priciples of ........................................................... 19
the Uttarakhand Tourism Policy
3. Development Strategy ................................................................................................... 20 3.1 Development of Potential Land banks .................................................................. 20 3.2 Potential Tourism place ....................................................................................... 20 3.3 Identified Tourism Products / Themes .................................................................. 21
4. Product Development & Opportunities ............................................................................ 26 4.1 Wellness & Health .............................................................................................. 26 4.2 Ecotourism and Wildlife Tourism .......................................................................... 27 4.3 Adventure Tourism .............................................................................................. 28 4.4 Film Tourism ....................................................................................................... 28 4.5 Golf Tourism ....................................................................................................... 28 4.6 Service Apartments ............................................................................................ 28 4.7 Homestay .......................................................................................................... 28 4.8 Health, Rejuvenation & Medical Tourism ............................................................... 29 4.9 Discover your roots ............................................................................................. 29 4.10 Ropeways .......................................................................................................... 29 4.11 Air Connectivity/Helipads .................................................................................... 29 4.12 Public Private Partnership (PPP) ........................................................................... 29
5. Institutional Framework ................................................................................................. 30 5.1 High Powered Empowered Committee (HPEC) ........................................................ 30 5.2 Ease of Doing Business and Single Window Clearance .......................................... 32 5.3 Process Flow of Project approval by HPEC ............................................................. 33 5.4 Process Flow for Approval in Single Window Clearance System ............................... 34
6. Incentives / Subsidies ................................................................................................... 36 6.1 Incentives& Subsidies under MSME Policy 2015 ................................................... 36
as amended in March 2016 & 2018 6.2 Incentives & Subsidies for larger tourism projects in ............................................. 37
which investment extends rupes 10 crore under Mega Industrial & Investment Policy – 2015
6.3 Eligible Entity under Tourism ................................................................................ 38 6.4 Conditions for avail concessions and incentives .................................................... 40 6.5 Other Conditions ................................................................................................ 40
7. Capacity Building & Skill Development ........................................................................... 42 7.1. Capacity Building ................................................................................................ 42 9.2. Skill Development ............................................................................................... 43
8. Marketing & Branding ................................................................................................... 44 8.1 Marketing, Branding and Use of ICT ..................................................................... 44 8.2 Commencement. ................................................................................................ 45
CONTENT
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IntroductionState of Uttarakhand came into existence as the 27th state of the Indian Republic on 9th November, 2000. Uttarakhand is nestled in the foothills of the Himalayas and it shares international borders with Nepal and Tibet. It is one of the fastest growing States in India, The state’s GSDP increased at a compound annual growth rate (CAGR) of 5.34% between FY 12-18.
More than 70% of the state is under forest cover, playing the critical role of green lung. The presence of almost all agro-climatic zones provides commercial opportunities for traditional as well as high value agriculture. Proximity to the national capital and abundant natural resources (including water and hydropower) have enabled the state to develop industrial parks in the plainer regions.
Tourism is unarguably one of the most important sectors to the state’s economy. The tourism not only contributing for over 50% of the total GSDP from 2006-07 to 2016-171, but also providing livelihood across all parts of the state (including hinterland areas.) As the State moves on its vision to become a Green Economy, tourism sector will play an important role in realizing the State’s socio-economic goals.
The number of tourists visiting Uttarakhand has consistently increased from around 19.45 million in 2006 to 31.78 million in 20162, and registered CAGR of 5.03%. A recent World Tourism & Travel Council (WTTC) report has pegged India as the 7th largest tourism economy globally in terms of absolute size, and further forecasts the sector to grow at 7% between 2017 and 2027, and the State Uttarakhand is expected to match this trend in terms of tourist arrivals.
Figure 1 : Tourist Projections - Uttarakhand
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Tourist Arrivals and Projections in Uttarakhand(Million)
1Directorate of Economics and Statistics, Uttarakhand 2Uttarakhand Tourism Development Board
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1.1 Preamble
1.1.1 Uttarakhand Tourism Development Board (UTDB) introduced the first tourism policy for the state in 2001 with the objective of establishing world class infrastructure, attracting private sector for infrastructure development and identification of new tourism destinations.
1.1.2 However, in recent years, the tourism sector has seen unprecedented changes mainly on the back of IT and ITeS leads technological advances that have transformed the tourism sector. The consistent growth of the Indian economy has opened up avenues for new age entrepreneurs to create innovative business models, and Government programmes like JAM Trinity, Digital India and StartUp India are encouraging inclusive growth at the last mile through enhanced service delivery by digital adoption.
1.1.3 It is imperative to recalibrate tourist perspectives and strategies in the perspective of these larger transformative initiatives and unlock the true potential of tourism sector in the state. The New Tourism Policy envisages to take cognizance of the latest markets trends as well as future projections to chalk out a sustainable development strategy for tourism sector in the state.
1.1.4 Over the last years as a result of dynamism associated with tourism sector the contours of the policy needs to be redefined. Thus to unlock the true potential of tourism sector in Uttarakhand, it is necessary to introduce a comprehensive policy thereby enabling sustainable growth, development of innovative tourism concepts and destinations to cater to tourists.
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1.2 Definitions
1.2.1 The definition of various expressions used in this policy are as follow
1.3 SWOT Analysis
(a) Tourism means all types of tourism in modern parlance such as religious Tourism, Cultural Tourism, Pilgrimage Tourism, Adventure Tourism, Sports Tourism, Medical & Wellness Tourism, Heli tourism, Ecotourism, Film Tourism, Wildlife Tourism, etc.
(b) Infrastructure means power, water, and sewerage, transport infrastructure facilities established for individual or common use.
(c) Subsidy means Financial assistance granted by the Government of Uttarakhand or its Departments under various expense components for tourism.
(d) Concession means a financial relief or benefit or certain relaxation in procedure granted by Government of Uttarakhand or its Departments to Tourism related units upon fulfilment of certain conditions by them.
(e) The GST levied on the inter-State supply of goods or services by the State Government of Uttarakhand
(f) Money used towards ownership of fixed capital by Tourism Units
(g) Expansion means building the additional capacity by a tourism enterprise that is engaged in commerce Operations.
Table1: SWOT analysis of Tourism in Uttarakhand
1. Presence of the Great Himalayan Ranges, Alpine forests and favorable environment makes Uttarakhand a perfect weekend’s palace with the proximity to big markets like Delhi NCR, Chandigarh, Jaipur etc.
2. Existing trekking routes like Nanda Devi Valley of Flowers, Roopkund, Pindari Glacier, Dodital, Bedni Bugyal, Chopta-Tungnath-Deoria Taal along with Rafting and water sports in the Ganges provides a unique tourism service for adventure seekers tourists.
3. The famous Char Dham of Uttarakhand namely Gangotri, Yamunotri, Badrinath and Kedarnath Hindus attracts lakhs of pilgrims every year to Uttarakhand.
4. National parks and Wildlife sanctuaries of International repute (e.g. Corbett & Rajaji National Park, Nanda Devi Wildlife Sanctuary) attracts the tourism.
1. Inadequate planning in disaster prone zones. Almost all the popular destinations have insufficient solid-waste management, traffic management, public transport, health and safety arrangements, and lack of the elements of modern designs of tourism amenities etc.
2. Due to high seasonality being remote area and not easy access, tourism industry is limited to fewer regions/destinations and lack of major industries related to the hospitality/industry.
3. Lack of awareness and support to ecotourism enterprises from Government as well as Private Entities. Also community understanding on Ecotourism is very limited and which leads to unequitable distribution of benefits.
4. Strong conservation regulations as implemented by Forest Department have interrupted the development into natural areas.
Strengths Weakness
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1. The Char Dham all-weather road project will give a big boost for planned development along these highways;
2. Potential to tap the emerging markets in the sector of rural tourism, MICE, health & wellness;
3. Adventure Tourism activities like Camping, Trekking, Bungee Jumping, Bird watching, Paragliding and Water sports like rafting, kayaking etc. have a huge potential for the surrounding markets
4. Employment opportunities for the local communities in rural tourism shall increase with increased impetus from State Government. Cultural distinctiveness, folklore and handicrafts could be tapped for rural and culture based tourism product development.
5. Several Parts of Uttarakhand are known for being favourite destinations for retired people/pensioners to settle down; thus the potential of future market for luxurious second homes/holiday homes is here.
6. Cluster of higher education facilities in Dehradun offers opportunities for advanced environmental centre combining research, education and general conservation/ ecotourism awareness among students and visitors;
1. Prone to Natural Disaster.
2. Exceptionally high peaks of Tourist inflows during vacations and unorganized Yatra tourists especially at destinations.
3. Additional trafficand pollution from vehicles lead to severe traffic congestion and pollution in towns & villages.
4. Lack of maintenance of road is a key constraint for accessibility and also affected quality and numbers of tourists.
Opportunities Threats
1.4 Major Challenges of Uttarakhand Tourism
1.4.1 Disaster Prone Areas – There are numerous instances where development is on disaster prone high risk zones.
1.4.2 Unplanned infrastructure development in and around Hill areas. Destinations like Mussoorie, Nainital, Ranikhet, Char Dham, Jim Corbett, Binsar etc. are over-crowded during peak tourist seasons and need urgent interventions like identification of permissible carrying capacities to enable sustainable planning, traffic and tourist management strategies.
1.4.3 Tourist Management during Char Dham Yatra.
1.4.4 Solid Waste Management at tourism destinations.
1.4.5 Inadequate railways and airways connectivity and expansion of airports.
1.4.6 Limited big ticket private investments (especially in star category hotels)
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Vision & Objectives2.1 Vision
To create Uttarakhand as a global tourist destination that is safe, sustainable and which includes world class tourism products and services and could unleash true tourism potential of the State.
2.2 The Objectives of the Uttarakhand tourism policy 2018 are as follows:-
a. To develop & strengthen the image of Uttarakhand as a safe and tourist friendly destination.
b. To create and develop new tourism destinations and unique tourism products offering unmatched experience catering to various tourist segments.
c. To ensure necessary basic amenities at all tourist destinations like – parking, toilets, signages at strategic locations, ATMs, dispensaries, ticketing counters, internet and telecom facilities etc.
d. To promote and develop Uttarakhand State as a wellness hub and promoting medical tourism based packages.
e. To promote and develop Uttarakhand as winter tourism & Alpine tourism destination which will solve the issue of short tourist season of the state. These destinations will be specially promoted after Char Dham yatra.
f. Promote inclusive tourism strategies through community based tourism ensuring equitable distribution of benefits to the local communities.
g. Making disaster resilient tourism infrastructure & establish SoPs to reduce adverse effects of disaster on tourists.
h. To promote balanced regional development through Hub & Spoke model and to resolve the carrying capacity issues of prominent tourist destinations.
i. To promote and support entrepreneurship through tourism incubators, start-ups and skilling centre etc.
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j. To enhance ease of doing business (investor facilitation) by strengthening single window clearance process for faster approvals of tourism entities
k. To ensure the involvement of other State and Central Government Ministries/ Departments to leverage their strengths and schemes (eg. Swadesh Darshan, PRASAD, AMRUT, Swachh Bharat Mission, Wellness Centre under Ayushman Bharat Scheme, Start-Up India, Hunar Se Rozgar etc.) for improvement of tourism infrastructure in the state.
2.3 Guiding Principles: The guiding principles of the Uttarakhand Tourism Policy are as follows:-
a. Aggressive Marketing and Branding of Uttarakhand Tourism by running campaigns, roadshows, appointing influential celebrity as State’s Tourism Brand Ambassador, radio jingles, social networking and other appropriate platforms.
b. To ascertain capacity building of tourism workforce and increase employment through skill development.
c. To solicit participation and funding support from private sector, multilateral organisations and allied countries and donation from charitable agencies, individuals, Government Bonds, CSR, etc. in tourism infrastructure development.
d. Strengthening Tourism Trade Facilitation through single window clearance, appointing nodal officers, land banks and tourism investor’s meets/platforms.
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Development StrategyGovernment of Uttarakhand has decided to develop ‘13 District 13 Destinations’. This important initiative is targeted towards holistic development of the state and will take tourism to the last mile and far flung yet beautiful districts of Uttarakhand.
3.1. Development of Potential Land banks
3.1.1 UTDB shall create a land banks for tourism purpose in every district, as the Uttarakhand Government has decided to develop one new tourism destination in each of the 13 districts.
3.1.2 State Government has formulated “Uttarakhand Tourism Land Pooling & Implementation Rules 2017” to enable faster and easier land identification and pooling procedures for tourism. This procedure shall also provide a suitable platform (to be developed on PPP mode) for new theme based criterion.
3.1.3 The State Government shall adopt a ‘Focused Intervention Approach’ to identify suitable land parcels in identified tourism themes.
3.2 Potential Tourism place.
3.2.1 Geographical Information System (GIS) shall be leveraged for mapping of different tourist destinations across the state, which will be a ready reckoner to investors (refer map for potential tourism destinations).
3.2.2 Department of Tourism shall conduct detailed resource mapping after every 2 years for all natural, cultural, heritage tourism sites and update the information on GIS based platforms.
3.2.3 Kiosks shall be placed at important and strategic places like Airport, Railway Stations, ISBT and in the premises of other key departments (viz. Dept. of Industries, AYUSH, Skill, Forest department etc.) for potential investors and tourists to impart information on potential tourism projects, land details, policies, approval processes, incentives and subsidies etc.
3.2.3 Tourism development will be a focus for lesser developed yet potential areas, so that employment opportunities are created and economic growth is ushered.
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3.3 Identified Tourism Products / Themes
The Major Themes in which destinations across Uttarakhand can be divided are the following:
Adventure
Water Sports, Cruise, Yachts etc.
Heritage Ropeways and Funicular
Pilgrimage, Cultural & Festivals
Health, Rejuvenation & Spiritual
MICE
Wildlife & Bird Sanctuaries
Eco/Rural Tourism
Buddhist
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Themes Major Destinations
Adventure Rafting -Shivpuri, Tons, Kali
Skiing- Auli, Dayara, Khaliya Top
Trekking - Gangotri Kalindi khal – Badrinath, Devariyatal – Chandershila, Govindghat- Ghangariya – Valley of Flowers, Almora- Jageshwar- Binsar, Bedni Bugyal, Chopta, Pindari Glacier Trek, Milam Glacier Trek, Om Parvat- Aadi Kailash etc.
Aero Sports: Helium & Hot Air Balloons/Blimps - Pithoragarh, Naukuchiyatal, Tehri, Bedni Bugyal, Chopta etc.
Mountain Biking- Nainital, Mussoorie, Almora etc.
Pilgrimage, Cultural & Festivals
Gangotri, Yamunotri, Kedarnath, Badrinath, Rishikesh, Haridwar, Jageshwar, Baijnath, Piran Kaliyar, Hemkund Sahib, Nanda Devi, Chota Kailash, Patal Bhuvaneshwar, Nanakmatta, Panch Prayag, Panch Kedar, Panch Badri, Nanda Rajjat Yatra, Uttarayani Mela, Kumbh Mela, Ramman Festival etc.
Wildlife & Bird Sanctuaries
Jim Corbett National Park, Rajaji National Park, Binsar Wildlife Sanctuary, Kedarnath Musk Deer Sanctuary, Nanda Devi National Park, Askot Musk Deer Sanctuary, Neel Dhara Pakshi Vihar, Benog Wildlife Sanctuary, Govind Wildlife Sanctuary, Gangotri National Park, Kedarnath Sanctuary etc..
Nature and Landscape
Mussoorie, Nainital, Chakrata, Dhanaulti, Almora, Kausani, Lansdowne, Mukteshwar, Ranikhet, Chaukauri, Pithoragarh, Khirsu etc.
Health, Rejuvenation & Medical
Rishikesh, Haridwar, Tapovan, Dehradun, Haldwani etc
Eco/ Rural Tourism
Mana, Chopta, Chakrata, Deoriyatal, Pallyu, Shaukiyathal, Bageshwar, and Munsyari, Dodital, Dayara Bugyal, Kanatal, Sattal, Chaiinsheel, Mori etc.
Water sports, Cruise, Yachts
Tehri Dam Reservoir, Nainital, Nanaksagar, Baur Jalashaya, Naukuchiyatal, Bhimtal, Sattal, Maneri etc.
MICE Dehradun, Nainital, Haridwar, Rishikesh
Buddhist Rock Edict Kalsi Dehradun, Govisairn (Kashipur)
Heritage Tourism Narendranagar (Tehri), Gujrugarhi (Pauri), Uppugarhi (Tehri), Pithoragarh Fort (Pithoragarh), Chandpurgarhi (Chamoli), Vairat Kila (Chakrata), Katarmal Sun Temple (Almora), Devalgarh (Pauri), Nelong Valley (Uttarkashi) etc.
Ropeways and Funicular
Auli, Haridwar, Ranibagh, Dehradun, Mussoorie, Jankichatti, Yamunotri, Govindghat, Ghangaria Gaurikund, Kedarnath, Hemkund Sahib etc.
Table 2: Theme-wise major Destinations in Uttarakhand
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Product Development & Opportunities
Uttarakhand is extremely rich in natural and cultural heritage, religious destinations and festivals etc. UTDB shall prepare a Detailed Tourism Road Map by March 2019 having complete inventory of tourism resources – products/activities, destinations, potential for tourism development, status of the existing infrastructure, gaps, and tourism stakeholders along with action plan in phase wise manner.
The Department shall develop ‘Tourism Zones’ in strategic locations of the state to make vibrant tourism destinations. The Department shall create land banks for these tourism zones and special rules for faster approval processes, land use shall be formulated etc. This will enable the State Tourism to develop and implement target oriented phased development of regional destinations considering special tourism products and alternate tourism options.
Few of the identified tourism products after Stakeholders Consultations are discussed below:
4.1 Wellness & Health
Uttarakhand since ages is known for its therapeutic products. The state is well known for its varied species of famous medicinal plants and herbs. Over the decade, numerous private operators offering wellness and rejuvenation products have mushroomed especially in the Haridwar-Rishikesh belt. With the advent of wellness and rejuvenation products, this segment has further established a high demand thus it shall be promoted in other suitable regions of the state. Now towards further promoting the products of this category of tourism strengthening the segment and professionally running and maintaining the same, UTDB shall put concerted efforts as follows:-
i. The standard operation procedure (SOP) mentioned in the policy must be made after extensive consultation with the stakeholders so that they are fair and practical.
ii. In order to check global standards, the quality and services for treatments and therapies shall be standardized and finalised as per national and international best practices.
iii. UTDB shall encourage NABH accredited wellness centres operating in the state with a ‘Mark of Excellence’. The NABH accreditation for wellness centres has been pioneered by the Ministry of Tourism and Ministry of AYUSH.
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iv. UTDB and Department of AYUSH, Government of Uttarakhand shall jointly develop a high-value brand of accredited wellness and rejuvenation centres in the state with Private Sector Participation.
v. NABH certification and adherence to the provisions of National AYUSH Mission (NAM) is mandatory.
• TheDepartmentofAYUSHshallcarryregularchecksatthese centers to ensure quality of services.
• UTDBandDepartmentofAYUSHshallalsopromotethesecentres on their websites.
• UTDBshallensureconvergenceofbenefitsforaccreditedwellness centres through schemes of Ministry of Tourism and Ministry of AYUSH.
4.2 Ecotourism and Wildlife Tourism
i. UTDB shall work in close co-ordination with the Ecotourism Board of Department of Forest and provide civic and tourist amenities in national parks and wildlife sanctuaries jointly along with Forest Department to ensure visitor satisfaction.
ii. Ecotourism activities shall be developed with the help of Forest Department so that the rich biodiversity of the state.
iii. Planning for such destinations will be done by engaging the local communities to ensure equitable distribution of benefits and socio-economic upliftment of the local population may propagate / disseminate.
iv. The model of Tripartite agreements between department of Tourism, Department of Forest and Communities (ETCs /EDCs) shall be explored to operate forest based ecotourism sites
v. Nature Interpretation Centres, Nature Camps, Bird watching, Nature Tour Programs etc. of international standards shall be organized.
vi. While encouraging wildlife tourism it shall be ensured that it does not disturb, deteriorate or have any negative impact on the environment.
vii. Ecotourism guides and naturalists shall be trained and certified in co-ordination with the Forest Department.
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4.3 Adventure Tourism
Private sector participation will be encouraged to develop adventure tourism activities in the state. These activities will include water sports, white water rafting, aero sports, paragliding, parasailing, hot air ballooning, mountain biking, trekking, mountaineering, rock climbing, bungee jumping, etc.
UTDB being a nodal agency shall prepare guidelines and rules for regulation and safety for adventure tourism activities in the state.
4.4 Film Tourism
i. Uttarakhand has been a hot-spot of film shooting locations where Nainital, Mussoorie, Ganga, Char Dham, Jim Corbett and Hilly Terrains of Kumaon & Garhwal are some famous places for shooting.
ii. The Department of Tourism shall facilitate production houses in faster approvals for filming sites, and thus strengthen symbiotic relationship between the production houses and the state.
iii. UTDB shall identify places of interest for film industry and make online catalogue of destinations and liaison with information department.
4.5 Golf Tourism
i. UTDB shall work in close co-ordination with Department of Sports and Indian Golf Union to identify potential investors, locations feasible for Golf & Mini Golf.
ii. A detailed resource mapping study understanding the market potential and saleability of the Golfing shall be undertaken.
4.6 Service Apartments
Service apartments are usually operated by caretakers hired by its owners to provide comfortable stays to visitors for short-term or long term stays. Utilizing vacant residential units can solve the issue of room shortages and simultaneously provide alternate and additional income to the owners. Department shall assist for registration and capacity building. Department shall formulate policy/guidelines for service apartments.
4.7 Homestay.
Homestay unit visitors get experience of rural life, culture and cuisine of host community. Homestay has resulted as a means of alternative livelihood this can also play a vital role for resolving shortage of rooms for tourist in various areas. Special emphasis shall be given on storytelling and handicrafts/souvenirs for which the youths would be encouraged to undergo trainings, as this will help them serve tourists better and earn extra income.
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State Government has notified Deendayal Upadhyaya Homestay Development Schemes and Guidelines 2018 for development of homestay units in rural areas for locals. Attractive incentives like Capital Subsidy, Interest Subsidy offered to locals to build/renovate their houses with minimum standard of hospitality and hygiene.
4.8 Health, Rejuvenation & Medical Tourism
State has potential for quality healthcare destinations for developing tourism. Hospitals like AIIMS and other medical care units has already been established in the State. Emphasis will be given for supporting traditional system of medicine and wellness in the state. Already many wellness / yoga centres are running in the state.
4.9 Discover your roots
The Department shall initiate new tourism products to be based on ‘Gotras’ (Roots), as there is a belief that all the Gotras are lineage of their respective ‘Sages’ and Uttarakhand is abode of all ‘Sages.’ Therefore, Department will develop Gotra specific trails, where the tourists can visit them according to their respective Gotras.
Similarly, the State was under British Era and was once their favourite destination. The state is home to numerous Cemeteries, which the Department wishes to inventories and would further coordinate with their descendants to visit the cemetery. Infrastructure and tourism amenities shall be provisioned for the tourists at key locations.
4.10 Ropeways
State has eminence potential for establishing tourist ropeways on PPP model. Some of the identified projects are Dehradun-Mussoorie, Jankichatti-Yamunotri, Govindghat-Hemkund Sahib, Bhairav Gadhi, Deva Ka Danda, Binsar etc.
4.11 Air Connectivity/Helipads
The Department shall develop helipads at prominent tourism destinations in coordination with Department of Civil Aviation with basic amenities like Toilets, Restroom and Kitchenette.
4.12 Public Private Partnership (PPP)
i) Non-profitable and closed units of Tourism Corporations will be given on lease to private sector for better and profitable operations of the units through competitive bidding on case to case basis.
ii) Private sector participation shall be encouraged in the provisioning of tourist amenities, like wayside amenities, convention centre, ropeways, public conveniences, parking lots, wayside motels, shopping facilities, local transportation, training centres etc.
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Institutional Framework5.1 High Powered Empowered Committee (HPEC)
A High Powered Empowered Committee shall be constituted to sanction all tourism projects including mega tourism projects of Private Sector or as identified by Department/UTDB on its land bank and existing properties, The investor who wishes to avail tourism sector Incentives and Subsidies of the State has to apply and get the project registered in UTDB simultaneously with Single Window Clearance System. UTDB shall forward the project with its recommendations to HPEC for approval.
UTDB shall initiate a Tourism Facilitation Investment Centre headed by Nodal Officer to coordinate between State Single Window Portal and the Applicant in attaining necessary project sanctions, licenses, NOCs and approvals. The final grant of registration/ in – principal approval shall be decided by the HPEC committee, which will, inter-alia, consider the prima-facie eligibility of the tourism unit, availability of budget and decide the eligibility for registration under the scheme. The HPEC committee shall be constituted as follows:
Note:- The secretary of concerned department may participate in the said committee as invited
member from time to time.
Designation Role
Chief Secretary Chairperson
Principal Secretary / Secretary - Tourism / CEO UTDB Member / Convener
Principal Secretary / Secretary Industries Member
Principal Secretary / Secretary Finance Member
Principal Secretary / Secretary Revenue Member
Principal Secretary / Secretary Urban Development Member
CCF Ecotourism – Department of Forest Member
Additional CEO UTDB Member
Finance Controller – UTDB Member
Table 3: Members of High Powered Empowered Committee (HPEC)
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The Roles and Responsibilities of the HPEC
To prioritize, sanction and approve applied private sector tourism projects for availing state’s incentives and subsidies
To inspect, visit, review and monitor any projects regarding its implementation, execution, operation and management.
To recommend special legislation for formation of appropriate regulatory mechanism, robust grievance redressed mechanism as may be required for the project.
Floor Area Ratio (FAR) – The HPEC shall review, revise/modify the existing FAR applicable to tourism units and send recommendations to concerned Departments/Authorities for implementation.
Frame and issue guidelines for PPP initiatives in tourism sector.
Approve specific service levels for the Private Partner and ensure formulation of Service Level Agreement (SLA) between the Private Partner and UTDB.
Review progress of major projects/programmes undertaken and analyse the achievements with respect to the targets, both financial & physical and decide on corrective actions, if required.
Ensure appropriate auditing & monitoring standards are developed and maintained in order to ensure highest standards of transparency and accountability.
To constitute from time to time, any committees/sub-committees from various experts /members and/or staff and assign specific responsibilities.
Periodic feedback and suggestions from the stakeholders (such as representative of local community) tourism professionals (tour operators, hoteliers etc.) representatives from Government agencies, industry bodies, practitioners, academicians etc.
The HPEC shall meet at least 3 times in one year.
To support the objective of HPEC, UTDB will Create a dedicated Program Management Unit (PMU) for implementation of projects, which may include hired consultancy firm (Transaction Advisors, PMC, etc.) if required to improve the capacity and capability of the Department.
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5.2 Ease of Doing Business and Single Window Clearance
To implement the strategic Interventions State Government has enacted Uttarakhand Enterprises Single Window Facilitation and Clearance Act, 2012. Uttarakhand Government has embarked on reforms aimed at improving the business environment. Uttarakhand Tourism Development Board (UTDB) has undertaken various steps to improve Ease of Doing Business in the Tourism sector in Uttarakhand for private investors/developers. The State Government has undertaken key reforms in the following areas:
Access to Information and Transparency Enablers: The state has done a comprehensive compilation of 329 investor related services across 55 departments on its single window portal. Further, the Government has also introduced a help line to address the investor related queries.
Availability of Land: List of land banks with area, infrastructure and distances is given on GIS based portal where GIS data is integrated with Google maps, and is available on SIIDCUL GIS System. The ‘first-come-first-serve’ principle is followed for land allotment, and the procedure needs to be completed within 30 days of application. Also, E-Stamp facility is now available at all the sub-registrar offices. Further, clear timelines have been provided for land use and land conversion.
Construction Permit Enablers: The Government has introduced Comprehensive Formal Building Bye Laws. An Automatic Building Plan Approval Management System has been established by the Government to facilitate quick processing, standardisation, effective monitoring and disposal of building plan permissions. An online Registration form for Building Plan Approval is available on the SIDA’s online portal. The Government has fixed a deadline for the grant of Building Permit Approval (CTE) and Completion Certificate (CTO) issued by SIDA, i.e. 30 working days.
Environment Registration Enablers: A comprehensive list of procedures and 31/31 documents required for application are available on the UEPPCB’s website. The provision for an online Consolidated Consent and Authorisation form (CCA Application) for Water/Air Consent & Hazardous Waste Authorization has been made. Also, the calculation for the Consent Fee can be done through an online fee calculator. The Government has also fixed a timeline for approval/rejection of applications.
Single Window: The Single Window Clearance System (SWCS) viz. Udyog Mitra was formed as a consequence to ‘The Uttarakhand
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Enterprises Single Window Facilitation and Clearance Act 2012’ (Uttarakhand Act No. 05 of 2013) to provide all the requisite clearances /licenses/ permits etc. required to establish/ operate tourism units. All necessary clearances shall be accorded to the developer in time bound manner after the submission of requisite documents through the Single Window System. Directorate of Industries is the State level Nodal Agency.
5.3 Process Flow of Project approval by HPEC
Picture 1: Process for approval
Applicant
Tourism facilitation Investment Centre/UTDB Portal
Scrutiny by Nodal Officer
Application Submitted
Submitted to HPEC
Scrutiny by HPEC
Single Window Clearance System
Nodal officer to facilitate approval process for clearnces/licenses/
permits etc.
Accepted Rejected
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34 | Uttarakhand Tourism Policy 2018
5.4 Process Flow for Approval in Single Window Clearance System
Picture 2:
Investor Registration in Single Window Portal; Generation of Investor Unique ID (IUD)
Online Filling and Submission of CAF with supporting documents and fees
Scrutiny by State Nodal Officer Scrutiny by District Nodal Officer
Additionla info req.
YESNodal officer reverts to Investor
Forward Investment Propossalto Concerned Department
Each Department to examine proposal & revert to Nodal Officer with comments
Nodal Officer preparesreport on basis of Dept. comments & submits to committee
Committee reviews proposal
Accepted with comments Rejected with comments
Nodal Officer Issues order regarding in-principle approval/rejection
> 10 Lakhs < 10 Lakhs
Uttarakhand Tourism Policy 2018 | 35
36 | Uttarakhand Tourism Policy 2018
Incentives / SubsidiesTo attract tourism investment in the State the State Cabinet has accorded ‘Industry Status’ to tourism and considered tourism as a mainstay of the state economy. Now, the investors can avail attractive incentives and subsidies akin to industry under MSME Policy-2015, where total project cost is upto INR 10 Cr. The department has also made separate provisions under Mega Industrial & Investment Policy – 2015 (As amended in 2018) for attracting larger tourism and allied projects, where project cost is above INR 10 Cr.
The details of available incentives and subsidies are as follows:
6.1 Incentives& Subsidies under MSME Policy 2015 as amended in March 2016 & 2018 (up to capital investment of INR 10 Cr.)
To promote sustainable tourism development in less developed areas, the State has been divided into five categories (as per MSME Policy-2015 for the purpose of quantum of incentives/subsidies as under :-
Category Included Regions
Category A Whole Districts of Pithoragrah, Uttarkashi, Chamoli, Champawat, Rudraprayag and Bageshwar.
Category B Whole District of Almora.
All hilly development blocks of District Pauri Garhwal, Tehri Garhwal. (Excluding regions under category B+).
All hilly development blocks of District Nainital and Dehradun. (Excluding regions under category B+).
*Category B+ Kotdwar, Sigaddi and adjoining plain regions of Dugadda development block of district Pauri Garhwal.
Dhalwala, Muni Ki Reti, Tapovan and adjoining plain regions of Fakot development block of District Tehri Garhwal.
Kotabagh development block of District Nainital.
Plain regions of Kalsi development block of District Dehradun.
Category C Regions located above 650 mtrs from sea level in Raipur, Sahaspur, Vikasnagar and Doiwala development blocks of District Dehradun.
Ramnagar and Haldwani development blocks of District Nainital.
Category D Whole Districts of Haridwar and Udham Singh Nagar
Remaining area of District Dehradun and Nainital (which are not included in category ‘B’, ‘B+’ and ‘C’).
Table 4: Categorization of Districts for Incentives/subsidies
(*)Plain regions under category B+ shall be notified separately by Department of MSME on the basis of recommendation of respective District Magistrates.
Uttarakhand Tourism Policy 2018 | 37
6.2 Incentives & Subsidies for larger tourism projects in which investment extends Rupees 10 crores under Mega Industrial & Investment Policy – 2015
Department has made separate provisions to encourage larger tourism projects in the state by offering an array of incentives and subsidies. On the basis of Capital Investment Project shall be classified as large, Mega & Ultra Mega as follows:
Table 5: Available Incentives & Subsidies (category wise)
S.No. Incentives Type Category A Category B Category B+ Category C Category D
1 Capital Subsidy to new tourism units
40% (Max. up to INR 40 Lakh)*
35% (Max. up to INR 35 Lakh)*
35% (Max. up to INR 35 Lakh)*
30% (Max. up to INR 30 Lakh)
15% (Max. up to INR 15 Lakh)*
2 Interest Subsidy to new tourism units ( for first 3 years)
10% (Maximum up to INR 8 Lakh/yr/unit)
8% (Maximum up to INR 6 Lakh/yr/unit)
8% (Maximum up to INR 6 Lakh/yr/unit)
6% (Maximum up to INR 4 Lakh/yr/unit)
5% (Maximum up to INR 3 Lakh/yr/unit)
3 Stamp Duty Concession (only on tourism related projects)
100% 100% 100% 100% 50%
4 Tax Incentives (Reimbursement of SGST after adjustment of input tax credit)
100% for the first 5 yr and 90% thereafter
100% for the first 5 yr and 75% thereafter
100% for the first 5 yr and 75% thereafter
Nil Nil
5 Special Incentive Scheme for Women Entrepreneur
In this scheme, Fiscal incentives such as State Capital Subsidy on Fixed Capital Investment: 25 % (Maximum up to INR 25 Lakhs).
Interest Subsidy on the interest of Bank Loan: 6 % (Maximum INR 5 Lakhs per year) shall be available to the eligible Women’s Entrepreneur / Service providing enterprises in the whole State.
S.N. Type of Projects Capital Investment
1 Large Projects INR 10 Cr to INR 75 Cr
2 Mega Projects INR 75 Cr to INR 200 Cr
3 Ultra Mega Projects More than INR 200 Cr
Table 6: Categorization on the basis of Capital Investement
38 | Uttarakhand Tourism Policy 2018
Table 7: Available Incentives and Provisions: Admissibility
Incentives Type
Large Projects Mega Projects Ultra Mega Projects
Capital Subsidy 10% of the Project Cost - Max. up to INR 1.5 Cr for hilly regions10% of the Project Cost - Max. up to INR 1 Cr for plain regions
Interest Subsidy to new tourism units.
7 %- Max. upto INR
25 Lacs
7%- Max. upto INR 35
Lacs
7%-Max. upto INR 50 Lacs
Reimbursement of SGST after adjustment of input Tax Credit
30% 50% 50%
Power Assistance/ Power Bill rebate
Rebate of INR 1 per unit and 100 % exemption on Electricity Duty for the first 5 years after establishment of unit.
Stamp Duty Concession (only on tourism related projects)
50% of rebate on Stamp Duty on registration during purchase of land.*Reimbursement after completion of work*
Reimbursement of land Registration Fee
At the rate of INR 1 per INR 1000
Subsidy on ETP 30%; Max. upto INR 50 Lacs.
• Housingdepartmentinordertopromotetourismshallcharge10%of the circle rate towards the land use conversion for any land parcel for tourism and entertainment purpose
6.3 Eligible Entity under Tourism
In view of the potential of tourism in the state and lack of opportunity for traditionally defined enterprises / tourism unit, definition of enterprises / tourism unit to be expanded to include following tourism activities so that they can get the benefits as per the MSME (where Capital Investment is up to INR 10 Cr.) and Incentives available to larger tourism projects (where Capital Investment is above INR 10 Cr.) as Government has granted industrial status to tourism industry also.
1. Hotels, Motels
2. Floatels / Floating resorts
3. Expansion of existing Hotels/Resorts etc. (min. expansion/addition of 15 rooms per Hotel/Resort unit)
4. Heritage Hotels/Entities
Uttarakhand Tourism Policy 2018 | 39
5. Yoga, Ayurveda and Naturopathy Resorts
6. Spa & health resorts/ Wellness resorts
7. Ecolodges & Perennial Camps
8. Tourist resort/tourist village
9. Local cuisine restaurants
10. Restaurants
11. Wayside facilities on National Highways or State Highways wherein restaurants and parking are available
12. Private Parking Lots
13. Amusement Park
14. MICE convention centres (minimum covered hall with carpet area of 5,000 sq. feet.)
15. Activities in Rural tourism, Cultural Tourism
16. Festivals & Carnivals (Cultural, Local, Literature, Film, Food, theme based etc.)
17. Sound & Light shows, LASER shows etc.
18. Adventure activities such as – trekking, rock climbing, water sports, boat race, skating, fishing, aero sports etc.
19. Ropeways, funiculars etc.
20. Caravan, Motor Houses, Cruise boats, Yachts, house boats and establishment of boat clubs.
21. Operation of helium and hot air balloon, Blimps
22. Off-Road vehicles, air taxi, amphibians
23. Handicrafts / Shilpgram
24. Tourism or Hospitality Training Centres ( including foreign language teaching centre)
25. Production and marketing of traditional Crafts and other artwork
26. Work related to maintenance of Cultural and Historical heritage
27. Tourism activities related to environment conservation/jungle safari/lodges etc.
28. Service Apartments
Note: The Department may alter or add any other tourism related project/services or activity
to the above eligible entity list, as and when required.
40 | Uttarakhand Tourism Policy 2018
6.4 Conditions for avail concessions and incentives:
Registration – The eligible tourism units who wish to apply for the incentives and concessions shall be required to apply to UTDB simultaneously with single window (www.investuttarakhand.com) system and obtain registration certificate.
Facade – All the new upcoming tourism units has to ensure that the Facade (Entrance) of the Tourism Unit resembles Uttarakhand Architecture (vernacular architecture) to promote the ironic and unique heritage of the state.
Energy Management – All the new tourism units in Urban Areas has to ensure (self-certification) that at least 10% of energy consumption through installed capacity is met through renewable energy sources. UTDB shall independently conduct an audit to verify authenticity of self-certification.
Support Infrastructure – All the new tourism units (both in Urban and Rural areas) have to ensure adequate support infra – access, parking, safety etc. while planning the tourism unit.
Viability Gap Funding (VGF) – As per incentives from the Ministry of Tourism, viability gap funding shall be available to tourism infrastructure projects that are to be undertaken through Public Private Partnerships. The quantum of VGF provided under this scheme is in the form of a capital grant at the stage of project construction. The amount of VGF will be equivalent to the lowest bid for capital subsidy, but subject to a maximum of 20% of the total project cost3.
6.5 Other Conditions
The total benefits accrued from subsidies shall not be more than the cost of the project.
It shall be mandatory for beneficiary to operate the tourism units for the next five years.
If the tourism unit does not abide by these terms and conditions then it will have to return the subsidy amount with 15% simple interest to the State otherwise State may take any suitable action against the unit to recover the money.
All the tourism units who have availed the incentives shall have to report their operations, employment generation, audited financial statements and details of incentives received to the department of tourism or any agency appointed by Department on yearly basis.
3Ministry of Tourism, Viability Gap Scheme for Revenue Generating Tourism Projects
Uttarakhand Tourism Policy 2018 | 41
42 | Uttarakhand Tourism Policy 2018
Capacity Building & Skill Development
7.1. Capacity Building
Conduct capacity building training programmes jointly with Uttarakhand Skill Development Mission (UKSDM) to cater the needs of various tourism service providers like drivers, cooks, guides, cleaners, front office executives etc.
The UTDB will also encourage hoteliers/travel operators/tour agents to induct trained and National Skill Qualification Framework (NSQF) certified guides/workforce for better absorption in the tourism sector
Department of Tourism shall prepare a framework for Hotel Industry to rate hotels in broader categories of Gold, Silver & Bronze basis the level of services provided
All efforts shall be made to develop skills required for the tourism sector with help of national level apex institutes like IITTM, IIFM, Culinary Inst. Noida, IHMs& National Skill Development Corporation (NSDC) etc.
A pool of consultants / experts/ tourism aggregators shall be empanelled to provide necessary training like general etiquettes, English speaking and other languages, cooking, nature guides, heritage guides, resort operations etc. as required.
UTDB shall periodically identify interested youths, operators, students, entrepreneurs to provide capacity building and training in the hospitality sector – some of such themes are as follows – Naturalist, Heritage Monument Guides, General Etiquettes/Guest Handling, Guest PR, Cooking, House-keeping, F&B, Language Proficiency - English / French etc.
Certification - UTDB will periodically certify tourism sector workforce and arrange refresher courses for earlier certified guides for standardization and knowledge up-gradation. In addition UTDB shall also recognise and certify already employed Tourism Workforce through Pradhan Mantri Kaushal Vikas Yojna under Recognition of Prior Learning (RPL).
Feedback and 3rd party skill assessment of trainings provided and trainees after completion of trainings.
Uttarakhand Tourism Policy 2018 | 43
7.2. Skill Development
The Uttarakhand Skill Development Mission has been providing free skill development training programmes to youth over all 13 districts. Special skilling centre shall be established develop concerning the tourism unit area besides, trained youth shall be given priority in Government aided schemes.
Incentives and subsidies to private sector shall be given for providing skill development and training in tourism sector.
Convergence with Central Government schemes like Hunar se Rozgar Yojna of Ministry of Tourism and other ministries shall be ensured.
UTDB shall reimburse 100% course fee of incumbents /trainees belonging to women, disadvantaged, under-privileged and economic weaker sections of the society in tourism and allied domains.
State-level awards shall be given to encourage organizations and individuals working in the field of tourism for appreciation and recognition of Self Employment.
44 | Uttarakhand Tourism Policy 2018
8.1 Marketing, Branding and Use of ICT
Aggressive Branding and Marketing exercises shall be undertaken by the Department/UTDB and the State will launch its new marketing campaign to boost tourist inflow and better outreach.
UTDB shall appoint reputed marketing and branding consultants/ agencies/ firms for promoting the tourism.
Presence of State Tourism in international and national tourism events/marts, roadshows, expo’s etc. shall be ensured.
UTDB shall give more emphasis on imparting awareness on policy incentives and subsidies to locals, so that they can benefit the most and trigger self-employment.
UTDB shall ensure strengthening of ICT infrastructure to provide year round access to all destinations in the State especially the remote tourist locations.
UTDB shall liaison with mobile operators to ensure good connectivity for all tourism destinations in the State especially far-flung areas.
A four-digit 24X7 Tourism Helpline number shall be set up to provide instant help to tourists. This service will be made available and run in Hindi, English and other prominent foreign languages which may be added in due course.
The strength of Tourist Police shall be increased and shall be deployed at all prominent tourism spots. Special emphasis shall be given to the security of female tourists.
Cleanliness drives at important tourist destinations with the help of Student self service groups CBO’s, corporate etc. shall be conducted.
The State shall organize annual excellence awards to honour individual/organizations doing exemplary work in the field of tourism to encourage provision of best services by them.
To provide information to the tourists, Tourism Information Centres shall established at prominent airports, railway stations and bus stations of the country.
Marketing & Branding
Uttarakhand Tourism Policy 2018 | 45
State’s image shall be improved through strategic advertising campaigns through print, electronic and outdoor media.
Tourism information, research and forecasts shall be made more effective to serve the needs of the industry and Government.
Use of social media shall be maximized for tourism publicity. Department’s website, Facebook page, Twitter handle etc. will be enriched further.
Tourists shall be provided information’s with the better use of information technology and communication mediums. They shall be given tourism friendly information. Through mobile based applications
In order to facilitate and augment tourism sector investments, the State shall organise Exhibitions &Tourism Investment Summits regularly to showcase various tourism offerings like; Potential Tourism Projects, Souvenirs,
Handicrafts, Policy Incentives and Subsidies etc. through the Exhibition & Tourism Investment Summits.
The Department shall organise an annual Carnival on a larger scale in which cultural parades, musical nights, sound and light shows, fireworks shall be included besides, activities attracting tourist shall also be included etc. Special package targeting Carnival shall be prepared for making it a vibrant event.
Digital Marketing techniques shall be utilized to inform and educate tourists on the uniqueness of the tourist destinations and products thereby enhancing the State’s image and perception.
Department of Tourism shall create mobile application and knowledge based games to cater to the new generation of tourists.
The Department of Tourism portal www.uttarkhandtourism.gov.inshall be the primary gateway for all consumer and trade marketing programmes.
8.2 Commencement
The Uttarakhand tourism policy 2018 shall come into form the date of issuing notification in this regard by State government and shall applicable for next Five years. The implementation of the policy shall be reviewed every year at State level and amendments shall be made as required.
46 | Uttarakhand Tourism Policy 2018
1- ifjp; -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- 48
1-1 izLrkouk------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------49
1-2 ifjHkk’kk,a --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------50
1-3 LokWV (SWOT) fo”ys’k.k ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------50
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2- n`f"Vdks.k ,oa mn~ns’; --------------------------------------------------------------------------------------------------------------------------------------------------------- 52
2-1 n`f’Vdks.k ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------52
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3-1 laHkkfor Hkwfe&cSadksa dk fodkl ------------------------------------------------------------------------------------------------------------------------------------------------------------------54
3-2 laHkkfor i;ZVu LFky ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------54
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4- mRikn fodkl vkSj volj ----------------------------------------------------------------------------------------------------------------------------------------------------- 60
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4-2 ikfjfLFkdh; i;ZVu ,oa tSo i;ZVu ---------------------------------------------------------------------------------------------------------------------------------------------------------61
4-3 lkgfld i;ZVu ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------61
4-4 fQYe i;ZVu ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------62
4-5 xksYQ i;ZVu ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------62
4-6 lfoZl vikVZesaV ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------62
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4-8 LokLF;] vkjksX; vkSj fpfdRlk i;ZVu -----------------------------------------------------------------------------------------------------------------------------------------------------62
4-9 vius oa”k dh igpku ¼Discover your root½s--------------------------------------------------------------------------------------------------------------------------------------63
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4-12 lkoZtfud futh {ks= dh Hkkxhnkjh ¼PPP½ --------------------------------------------------------------------------------------------------------------------------------------------63
5- laLFkkxr Lo#i ------------------------------------------------------------------------------------------------------------------------------------------------------------------- 64
5-1 mPp’kfä vf/kdkj ;qä lfefr (HPEC) -------------------------------------------------------------------------------------------------------------------------------------------------64
5-2 O;olk; djus esa lqxerk ,oa ,dy f[kM+dh fuLrkj.k ----------------------------------------------------------------------------------------------------------------------66
5-3 HPEC }kjk ifj;kstuk vuqeksnu ds fy;s izfdz;k -------------------------------------------------------------------------------------------------------------------------------67
5-4 lS}kfUrd vuqeksnu izkIr djus dh izfdz;k --------------------------------------------------------------------------------------------------------------------------------------------68
6- izksRlkgu ,oa lfClMh ------------------------------------------------------------------------------------------------------------------------------------------------------------- 70
6-1 ,e0,l0,e0bZ0 uhfr 2015 ds rgr izksRlkgu ,oa lfClMh -----------------------------------------------------------------------------------------------------------70
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6-4 fj;k;rsa ,oa izksRlkgu izkIr djus ds fy;s “krsaZ -------------------------------------------------------------------------------------------------------------------------------------74
6-5 vU; “krsaZ -----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------74
7- {kerk fuekZ.k ,oa dkS’ky fodkl ------------------------------------------------------------------------------------------------------------------------------------------ 76
7-1 {kerk fuekZ.k ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------76
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8-1 foi.ku] czkWafMax vkSj vkbZ0lh0Vh0 dk mi;ksx --------------------------------------------------------------------------------------------------------------------------------------78
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fo"k;
48 | Uttarakhand Tourism Policy 2018
ifjp;mÙkjk[kaM jkT; 9 uoEcj 2000 dks Hkkjr x.kjkT; ds 27 osa jkT; ds :i esa vfLrRo esa vk;kA mÙkjk[kaM fgeky; dh rygVh esa fLFkr gS vkSj jkT; usiky ,oa frCcr ds lkFk varjkZ’Vªh; lhekvksa dks lk>k djrk gSA ;g Hkkjr ds rhozrk ls fodflr gksus okys jkT;ksa esa ls ,d gSA jkT; dh thå,låMhåihå ¼ldy jkT; ?kjsyw mRikn½ es foÙkh; o’kZ 2012&18 ds nkSjku 5-34 izfr”kr dh pØo``f) okf’kZd nj ls o``f} gq;hA
jkT; ds 70 izfr”kr ls vf/kd Hkw&Hkkx taxyks ls vkPNkfnr gS tks fd gfj;kyh ,oa i;kZoj.k ds izfr egRoiw.kZ Hkwfedk fuHkkrk jgk gSA jkT; es yxHkx LkHkh izdkj ds —f’k tyok;q {ks=ksa dh mifLFkfr ijaijkxr vkSj mPp ewY; dh —f’k ds fy, okf.kfT;d volj çnku djrh gaSA ns”k dh jkt/kkuh ls lehirk] Hkjiwj çk—frd lalk/kuksa ¼ty ,oa ty fo|qr~ lalk/ku lfgr½ dh miYkC/krk ls eSnkuh {ks=ksa esa vkS|ksfxd ikdkasZ dh LFkkiuk laHko gq;h gSA
jkT; dh vFkZO;oLFkk esa i;ZVu fu%lansg ,d egRoiw.kZ {ks= gSA i;ZVu ls jkT; esa o’kZ 2006&07 ls 2016&171 rd dqy ldy jkT; ?kjsyw mRikn es u dsoy 50 izfr”kr ls vf/kd ;ksxnku gS oju i;ZVu ls jkT; ds lHkh {ks=ksa] ¼nwjLFk {ks=kas lfgr½ esa yksxkas dks vkthfodk ds volj izkIr gq;s gSaA tSls fd jkT; gfjr vFkZ O;oLFkk cuus dh viuh ifjdYiuk ¼vision½ dh vksj vxzlj gS] Ik;ZVu {ks= jkT; eas lkekftd ,oa vkfFkZd mn~ns”;ksa dks lkdkj djus eas egRoiw.kZ Hkwfedk fuHkk;sxkA
mÙkjk[kaM esa i;ZVdksa dh la[;k esa o’kZ 2006 esa yxHkx 19-45 fefy;u i;ZVd ls o’kZ 20162 esa 31-78 fefy;u rd yxkrkj o`f) gq;h gS ,oa jkT; esa CAGR 5.03 izfr”kr ntZ dh x;hA gky gh esa fo”o VwfjTe ,aM VSªoy dkSafly (WTTC) dh fjiksVZ eas] iw.kZ vkdkj ds vk/kkj ij] Hkkjr dks oSf”od Lrj ij 7oha lcls cM+h i;ZVu vFkZO;oLFkk ds :i esa mfYyf[kr fd;k x;k vkSj 2017 ls 2027 ds e/; bl {ks= es 7 izfr”kr o`f) nj dk iwokZuqeku fn;k x;k gSA mÙkjk[kaM jkT; ls ns”k esa i;ZVd vkxeu ds ekeys esa bl izo`fr ds vuq:i jgus dh vis{kk dh tkrh gSA
fp= 1% i;ZVdksa dk vuqeku&mRrjk[k.M
lzksr & ;w0Vh0Mh0ch0 ;l cSad fo”ys’k.k
1mRrjk[k.M vFkZ ,oa lkaf[;dh funs”kky; 2mRrjk[k.M i;ZVu fodkl ifj’kn
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2018 9
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2026
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mRrjk[k.M esa i;ZVdksa dk vkxeu vkSj vuqeku ¼fefy;u esa½
Uttarakhand Tourism Policy 2018 | 49
1.1 izLrkouk
1-1-2 mÙkjk[kaM i;ZVu fodkl ifj’kn~ ¼;wåVhåMhåchå½ us jkT; ds fy, loZ izFke o’kZ 2001 esa i;ZVu uhfr tkjh dh Fkh] ftldk mís”; varjkZ’Vªh; Lrj dk vk/kkjHkwr <kapk LFkkfir djuk vkSj uohu i;ZVu xarO; LFkyksa dh igpku ds fy, futh {ks= dks vkdf’kZr djuk FkkA
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1-2-3 jkT; esa i;ZVu dh okLrfod laHkkoukvksa dks mtkxj djus ds fy, cM+s Lrj ds ifjorZu dh igy ds ifjçs{; esa ;g vfuok;Z gks tkrk gS fd i;ZVu ifjn``’; ,oa j.kuhfr;ksa dks thoar fd;k tk;A u;h i;ZVu uhfr] gky es cktkj ds #>ku ysus ,oa Hkfo’; ds vuqeku dk laKku ysus ds fy, jkT; esa i;ZVu {ks= ds fy, lr~r fodkl j.kuhfr dh ;kstuk cukus ds fy, ifjdfYir gSA
1-2-4 foxr dqN o’kksZ ls i;ZVu {ks= dh xfr”khyrk dks ns[krs gq, uhfr dks iqu% u;s fljs ls ifjHkkf’kr djus dh vko”;drk gSA vr% mÙkjk[kaM esa i;ZVu dh okLrfod laHkkoukvksa dks mtkxj djus ds fy, ;g vko”;d gS fd foLr`r uhfr r; dh tk;s ftlls fd lr~r o`f)] vfHkuo i;ZVu vo/kkj.kkvks ds ,oa i;ZVdksa dh #fp ds vuq:i u;s i;ZVd LFkyksa dks fodflr fd;k tk ldsA
50 | Uttarakhand Tourism Policy 2018
1-2 ifjHkk"kk,a
1-2-1 bl uhfr esa iz;ksx dh x;h fofHkUu vfHkO;fDr;ksa dh ifjHkk’kk,a fuEukuqlkj gS %&
1-3 LokWV (SWOT) fo’ys"k.k
¼d½ i;ZVu ls vk/kqfud le; esa lHkh izdkj ds i;ZVu tSls /kkfedZ i;ZVu] laLd`frd i;ZVu] rhFkkZVu] lkgfld i;ZVu [ksy i;ZVu] fpfdRlk i;ZVu] gsyh&i;ZVu] ikfjfLFkfrdh; i;ZVu] fQYe i;ZVu ,oa oU; thou i;ZVu vfHkizsr gSA
¼[k½ vk/kkjHkwr lajpuk ls fctyh] ikuh ,oa ey fudklh (Sewarage) O;fDrxr ,oa lkekU; mi;ksx gsrq LFkkfir dh x;h ;krk;kr volajpukRed lqfo/kk vfHkizsr gSA
¼x½ lfClMh ls mÙkjk[k.M ljdkj vFkok blds foHkkxksa }kjk i;ZVu ds fy, fofo/k O;; enksa ds vUrxZr nh tkus okyh llfkfgoÙkh; lgk;rk vfHkizsr gSA
¼?k½ fj;k;r ls ,slh foÙkh; jkgr ;k ykHk ;k izfØ;kvksa esa ,d fuf’pr NwV vfHkzizsr] gS] tksfd mÙkjk[k.M ljdkj ;k blds foHkkx }kjk i;ZVu ls lEcfU/kr bZdkb;ksa dks fu/kkZfjr ’krksZa dh iwfrZ ds i’pkr iznku dh tk ldsxhA
¼M-½ jkT; eky ,oa lsok dj (Goods & Service tax) ls eky ;k lsokvksa ds varjkZT;h; vkiwfrZ esa jkT; }kjk yxk;s tkus okyk eky ,oa lsok dj (SGST) vfHkizsr gSA
¼p½ fuos’k ls i;ZVu bZdkb;ksa }kjk fuf’pr iwath ds LokfeRo ds fy, iz;ksx dh x;h /kujkf’k vfHkizsr gSA
¼N½ foLrkj ls O;kolkf;d fØ;kdykiksa esa layXu fdlh i;ZVu m|e }kjk vfrfjfDr {kerk dk fuekZ.k vfHkizsr gSA
lkj.kh 1% mÙkjk[kaM esa i;ZVu LokWV dk fo’ys"k.k
¼1½ fnYyh ,u0lh0vkj0] p.Mhx<+] t;iqj bR;kfn TkSls cM+s cktkjksa ls lehIkrk ds lkFk fgeky;h ioZr J`a[kyk] vYikbu ou vkSj mi;qä okrkoj.k dh mifLFkfr mRrjk[k.M dks lIrkgkar esa i;ZVdksa ds fy, mRre i;ZVu LFky cukrh gSA
¼2½ orZeku esa VªSfdax ekxZ tSls uank nsoh] Qwyksa dh ?kkVh] :i dq.M] fiaMkjh fgeun] MksMh rky] osnuh cqX;ky] pksirk&rqaxukFk&nsofj;k rky ,oa lkFk gh xaxk unh esa jkf¶Vax rFkk okVj LiksVZl] lkgfld i;ZVu ds bPNqd i;ZVdksa ds fy, vf}rh; i;ZVu lsok,a çnku djrk gSA
¼3½ mRrjk[k.M ds izfl) pkj/kke vFkkZr xaxks=h] ;euks=h] cæhukFk vkSj dsnkjukFk dbZ yk[k J)kyq rhFkZ;kf=;ksa dks çR;sd o’kZ viuh vksj vkdf’kZr djrs gSaA
¼4½ vUrjkZ’Vhª; egRo ds jk’Vªh; ikdZ ,oa oU; tho m|ku ¼mnkgj.k ds fy, d‚csZV ,oa jktkth jk’Vªh; ikdZ] uank nsoh oU; tho m|ku½ i;ZVu dks vkdf’kZr djrs gSaA
¼1½ vkink laHkkfor {ks=kas esa vi;kZIr ;kstuk yxHkx lHkh çfl) xarO; LFkyksa esa vi;kZIr vif”k’V çca/ku] VªSfQd çca/ku] ;krk;kr] LokLF; ,o lqj{kk O;oLFkk;sa ,oa i;ZVu ls lacaf/kr lqfo/kkvksa ds vk/kqfud fMtkbZu ds ?kVdksa@rRoksa dk vHkkoA
¼2½ lhtu vk/kkfjr] nwjLFk {ks= gksus ,oa lqyHk iagqp u gksus ds dkj.k i;ZVu m|ksx dqN gh {ks=ks@xarO;ks rd lhfer gS vkSj vkfrF; m|ksx ls lEcfU/kr izeq[k m|eksa dh mifLFkfr dk vHkko gSA
¼3½ tSo i;ZVu m|ksx ds çfr ljdkj rFkk futh {ks= esa tkx:drk ,oa lg;ksx dh deh] leqnk; vk/kkfjr tSo i;ZVu ds çfr lhfer le> tks fd ykHk ds vleku forj.k dks c<+krh gSA
¼4½ ou foHkkx }kjk fdz;kfUor laj{k.k lEcU/kh dBksj fofu;eksa us izkd`frd {ks=ksa esa fodkl dks ckf/kr fd;k gSA
fo’ks"krk;sa [kkfe;ka
Uttarakhand Tourism Policy 2018 | 51
¼1½ pkj/kke Þvky osnj jksMß ifj;kstuk bu jkt ekxksZ ds lkFk c<+kok nsus eas lqfu;ksftr fodkl dks ,d cM+k izksRlkgu nsxhA
¼2½ xzkeh.k i;ZVu] ,e0vkbZ0lh0bZ0] LokLF;] dY;k.k vkSj lkgfld i;ZVu ds {ks= esa mHkjrs cktkj dk ykHk mBkus dh laHkkouk;saA
¼3½ lkgfld i;ZVu xfrfof/k;ksa tSls fd dSfEiax] VªSfdax] cath tfEiax] cMZ okfpax] iSjk&XykbfMax vkSj okVj LiksVZ~l tSls fd jkf¶Vax] D;kfdax bR;kfn ds ikl vkl&ikl ds cktkjksa ds fy;s izpwj laHkkouk,a gSaA
¼4½ jkT; ljdkj ds c<rs iz;klksa ls LFkkuh; leqnk; ds fy, jkstxkj ds volj iSnk gksaxsA ;gk¡ dh lkaL—frd fofo/krk] yksd lkfgR; ,oa gLrf”kYi dks xzkeh.k vkSj lakL—frd i;ZVu dks c<+kok nsus dk ek/;e cuk;k tk ldrk gSA
¼5½ mÙkjk[kaM ds dbZ Hkkxkas dks vodk”k çkIr @ isa”ku çkIr O;fä;ksa ds fuokl ds fy, xarO; ds :i esa tkuk tkrk gS vr% ;gk¡ vkjke nk;d lsdaM gkse @ gksyhMs gkse ds fy;s Hkh Hkfo’; esa cktkj dh laHkkouk gSA
¼6½ nsgjknwu esa mPp f”k{kk lqfo/kk ls lacaf/kr lewg mUur i;kZoj.k dsaæ ds :Ik es fo|kfFkZ;ksa ,oa i;ZVdksa esa “kks/k] f”k{kk vkSj lkekU; laj{k.k@ tSo&i;ZVu ds izfr tkx:drk ds fy;s volj miyC/k djkrs gSaA
¼1½ çk—frd vkink izo`Rr {ks=A
¼2½ fo”ks’k :Ik ls pje ;k=k dky esa] vodk”k ds nkSjku vlk/kkj.k :i ls vR;f/kd i;ZVd izokg ,oa fo”ks’k :i ls i;ZVd xarO; LFkyksa esa vlaxfBr ;k=kA
¼3½ okguksa ls vfrfjä ;krk;kr vkSj iznw’k.k dLcksa rFkk xkaoksa esa VSªfQd tke ,oa iznw’k.k dks c<+k;sxkA
¼4½ lM+dksa dh ejEer ,oa j[kj[kko u gksuk Ik;ZVdksa ds xarO; LFky rd iagqpus es eq[; ck/kk gS vkSj blls Ik;ZVdksa dh xq.koRrk ,oa la[;k izHkkfor gqbZ gSA
volj tksf[ke @ [krjs
1-4 mÙkjk[kaM i;ZVu dh eq[; pqukSfr;k¡
1-4-1 vkink laHkkfor {ks=&jkT; es ,sls dbZ mnkgj.k ns[kus dks feyrs gSa tgka vkink laHkkfor mPp tksf[ke {ks=ksa esa fodkl gqvk gSA
1-4-2 igkMksa ,oa blds vklikl ds {ks=ksa es vfu;ksftr <kapkxr fodklA xarO; LFky tSls elwjh] uSuhrky] jkuh[ksr] pkj/kke] fte d‚csZV] fcUlj bR;kfnA ;k=k dky esa vR;f/kd HkhM+&HkkM+ gks tkrh gSA lr~r fodkl] VSªfQd ,oa i;ZVd izcU/ku j.kuhfr;ksa dks ykxw djus ds fy, rqjUr gLr{ksi] vuqeU; fdz;kUo;u {kerk dk fPkfUgdj.k fd;k tkuk vko”;d gSA
1-4-3 pkj/kke ;k=k ds nkSjku i;ZVd çca/kuA
1-4-4 i;ZVd LFkyksa ij Bksl vif”k’V çca/kuA
1-4-5 vi;kZIr jsy ekxZ vkSj ok;q ;krk;kr vkSj ,vjiksVZ foLrkjA
1-4-6 vf/kd O;; okys futh fuos”kksa dk lhfer gksukA ¼fo”ks’k :i ls LVkj Js.kh ds gksVyksa esa½A
52 | Uttarakhand Tourism Policy 2018
n`f”Vdks.k ,oa mn~ns’;
2-1 n`f"Vdks.k
mÙkjk[kaM dks oSf”od Lrj ds i;ZVu ds fy, xarO; cukuk tks fd lqjf{kr] lr~r vkSj lekos”kh gks ftlesa oSf”od Js.kh ds i;ZVu mRikn vkSj lsok;sa lfEefyr gksa vkSj jkT; esa dh okLrfod i;ZVu {kerk dks mtkxj fd;k tk ldsA
2-2 mns~n’; % mRrjk[k.M i;ZVu uhfr 2018 ds mn~ns’; fuEukuqlkj gS %&
¼d½ mÙkjk[kaM dh Nfo dks lqjf{kr vkSj i;ZVd fe= xarO; ds :i esa fodflr ,oa l”kDr djukA
¼[k½ i;ZVu ds fofHkUu Hkkxksa dks [kkuiku ds vf}rh; vuqHko dks izLrkfor djds u;s i;ZVd xarO; LFkyksa dk fuekZ.k ,oa fodkl djuk vkSj fo”ks’k i;ZVd mRiknksa dks rS;kj djuk ftlls fd fofHkUu Js.kh ds i;ZVdksa dh vko”;drkvksa dh iwfrZ gks lds ,oa mUgs vyx vuqHko izkIr gks ldsA
¼x½ lHkh i;ZVd xarO;ks ij vko”;d ewyHkwr lqfo/kk;sa tSls ikfdaZx] “kkSpky;] fo”ks’k LFkkuksa ij lkbust] ,åVhå,Ekå] fMLisaljh] fVdV ?kj] bUVjusV ,oa VsyhQksu bR;kfn lqfo/kk;sa lqfuf”pr djukA
¼?k½ mÙkjk[kaM jkT; dks vkjksX; gc ds :Ik es izksRlkfgr vkSj fodflr djuk vkSj fpfdRlk i;ZVu vk/kkfjr iSdst dks izksRlkfgr djukA
¼M-½ mÙkjk[kaM es “khrdkyhu Ik;ZVu vkSj vYikbu VwfjTe dks xarO; ds :i esa çksRlkfgr ,oa fodflr djuk ftlls jkT; es vYidkyhu Ik;ZVu tSls eqnns dk lek/kku gks ldsA ,sls xarO; LFky pkj/kke ;k=k ds ckn fo”ks’k :i ls izksRlkfgr fd;s tk;saxsA
¼p½ LFkkuh; leqnk; ds ykHkksa ds U;k; laxr forj.k dks lqfuf”pr djus ds fy, leqnk; vk/kkfjr i;ZVu ds ek/;e ls lekos”kh i;ZVu j.kuhfr dks izksRlkfgr djukA
¼N½ vkink izfrjks/kh i;ZVu <k¡ps dks cukuk vkSj ekud lapkyu izfØ;kvksa ¼LVS.MMZ v‚ijsfVax çSfDVlsl&SOP½ dks LFkkfir djuk ftlls fd i;ZVdksa ij vkink ls iMus okys izfrdwy IkzHkko dks de fd;k tk ldsA
¼t½ gc ,oa Liksd e‚My ds ek/;e ls larqfyr {ks=h; fodkl dks c<+kok nsuk ,oa egRoiw.kZ i;ZVd LFkyksa esa ogu {kerk tSls eqíksa dk lek/kku djukA
Uttarakhand Tourism Policy 2018 | 53
¼>½ VwfjTe bUD;qcsVj] LVkVZvi vkSj dkS”ky fodkl dsUæksa ds ek/;e ls m|ferk dks c<+kok ,oa lg;ksx nsukA
¼¥½ O;olk; ds fy;s lqxerk ¼fuos”kdrkZvkas dh lqxerk½ dks l”kDr cukuk] ,dy f[kM+dh vuqKkiu çfØ;k (Single Window Clearance Process) dks c<+kok nsuk ftlls fd i;ZVu bZdkbZ;ksa dks “kh?kz vuqeksnu çkIr gks ldsA
¼V½ vU; jkT;ksa vkSj dsaæ ljdkj ds ea=ky;ksa@foHkkxksa dh lgHkfxrk lqfuf”pr djuk ftlls fd mudh {kerkvksa vkSj ;kstukvksa ¼mnkgj.k% Lons”k n”kZu] çlkn] vk;q’eku Hkkjr] ve`r] LoPN Hkkjr vfHk;ku] vk;q’eku Hkkjr ;kstuk½ ds varxZr LokLF; dsaæ] LVkVZvi bafM;k] gquj ls jkstxkj bR;kfn½ ls ykHk ysdj jkT; esa i;ZVu volajpuk esa lq/kkj fd;k tk ldsA
2-3 ekxZn’kZd fl)kar% mRrjk[k.M i;ZVu uhfr 2018 ds ekxZn’kZd fl)kUr fuEukuqlkj gS %& ¼d½ çpkj çlkj] jksM “kks] çfl)@izHkko”kkyh O;fä;kas dks jkT; i;ZVu
vEcslsMj ds :i esa fu;qfä fd;k tkuk] jsfM;ks ftaxy] lks”ky usVofdaZax vkSj vU; mi;qDr eap dk mi;ksx dj mÙkjk[kaM i;ZVu ds fy, O;kid foi.ku ,oa czkWfMax dk fuekZ.kA
¼[k½ i;ZVu ds {ks= ds deZpkfj;ksa dh {kerk o`f) ls lacaf/kr vko”;drkvksa dh igpku djuk ,oa dkS”ky fodkl ds ek/;e ls jkstxkj c<+kukA
¼x½ i;ZVu ls lEcaf/kr <kapkxr fodkl ds fy, futh {ks=] cgqi{kh; laxBu ,oa fe= ns”kksa ls lgHkkfxrk ,oa foRr iks’k.k lgk;rk dh ,oa laLFkkvksa] O;fä;ksa ,oa ljdkjh ls ckWaM] d‚iksZjsV] lkekftd mÙkjnkf;Ro ¼CSR½ ls vuqnku dh izkFkZuk djukA
¼?k½ ,dy f[kM+dh vuqKkiu] uksMy vf/kdkfj;ksa dh fu;qfä] Hkwfe&cSad vkSj Ik;ZVu fuos”kdksa ds lEesyu@eap ds }kjk i;ZVu O;kikj lqfo/kk dks l”kDr djukA
54 | Uttarakhand Tourism Policy 2018
mÙkjk[kaM ljdkj us ^^13 ftysa esa 13 xarO; LFkyksa^^ dks fodflr djus dk fu.kZ; fy;k gSA jkT; ds O;kid fodkl dh fn”kk esa ;g ,d egRoiw.kZ igy gS ,oa ;g i;ZVu dks nwjLFk ,oa çk—frd n``f’V ls euksje bykdksa es vfUre Nksj rd iagqpk;sxhA
3-1 laHkkfor Hkwfe&cSadksa dk fodkl
3-1-1 tSls fd mÙkjk[kaM ljdkj }kjk lHkh 13 ftyksa esa ,d&,d u;s i;ZVd LFkyksa dks xarO; ds :i esa fodflr djus dk fu.kZ; fy;k x;k gS] ;wåVhåMhåchå çR;sd ftys esa i;ZVu ds mn~ns”; ds fy, Hkwfe&cSadksa dks rS;kj djsxkA
3-1-2 jkT; ljdkj us mÙkjk[kaM i;ZVu Hkwfe iwfyax vkSj dk;kZoU;u fu;e 17 dk fu/kkZj.k fd;k gS ftlls fd i;ZVu ds fy, Hkwfe fpfUgdj.k ,oa ,d=hdj.k çfØ;k ¼Pooling Procedure)dks “kh?kz ,oa lqxe cuk;k tk ldsaA bl izfØ;k ds }kjk u;s fo’k;@Fkhe ds fy, mi;qä eap ¼ftldks fd lkoZtfud futh Hkkxhnkjh ds :Ik es fodflr fd;k tkuk gS½ Hkh izkIr gksxkA
3-1-3 fpfUgr i;ZVu fo’k; ¼Theme½ esa mi;qDr Hkw&[k.Mksa ds fpfUgdj.k ds fy, jkT; ljdkj ,d dsUnzhr gLr{ks= n`f’Vdks.k dks viuk;sxhA
3-2 laHkkfor i;ZVu LFky
3-2-1 HkkSxkSfyd lwpuk ç.kkyh ¼thåvkbZå,lå½ dks lEiw.kZ jkT; esa fofHkUu i;ZVd xarO;ks ds ekufp=hdj.k ds fy, ç;ksx fd;k tk;sxk vkSj ;g fuos”kdrkZvkas ds fy, ÞjsMhjsdujß gksxk ¼lEHkkfor i;ZVu xarO;ksa ds fy, ekufp= ns[ksa½A
3-2-2 ;w0Vh0Mh0ch0 çR;sd 2 o’kZ i”pkr çk—frd] lkaL—frd ,oa /kjksgj i;ZVu LFkyksa dk foLr`r ekufp=hdj.k djsxk vkSj mUgsa thåvkbZå,lå vk/kkfjr eap ¼IysVQ‚eZ½ ij miyC/k djk;sxkA
3-2-3 laHkkfor Ik;ZVu ifj;kstukvksa Hkwfe dk fooj.k] uhfr;ksa] vuqeksnu] çfØ;k] çksRlkgu vkSj NwV bR;kfn dh tkudkjh iznku djus ds fy;s laHkkfor fuos”kdksa ,oa Ik;ZVdksa ds fy;s izeq[k LFkkuksa tSls ,;jiksVZ] jsyos LVs”ku] vkbZå,låchåVhå vkSj izeq[k foHkkxksa tSls m|ksx foHkkx] vk;q”k] dkS”ky fodkl] ou foHkkx bR;kfn ds ifjlj es fdvksLd yxk;s tk;saxsA
3-2-4 i;ZVu fodkl mu LFkkuksa esa dsUnz esa gksxk tgkWa i;ZVu vYi Lrj ij fodflr gqvk gS vkSj tgka i;ZVu dh laHkkouk;sa Hkjiwj gSa] ftlls fd jkstxkj ds volj l`ftr gks ldsa rFkk vkfFkZd o`f) izkIr gks ldsA
fodkl ds fy, j.kuhfr
Uttarakhand Tourism Policy 2018 | 55
3-3 fpfUgr i;ZVu mRikn@ fo"k;
çeq[k Fkhe ftuds vk/kkj ij mÙkjk[kaM esa xarO;ks dk foHkktu fd;k tk ldrk gS] os fuEuor gSa&
lkgfld
uspj vkSj ySaM Ldsi
okVj LiksVZ~l] Øwt] ;kWV bR;kfn
fojklr jTtw ekxZ ,oa QuhZ dwyj
rhFkkZVu] lkaL—frd vkSj egksRlo
LokLF;] vkjksX; ,oa vk/;kfRed
,e0vkbZ0lh0bZ0
oU; tho fogkj@i{kh fogkj
tSo@ xzkeh.k i;ZVu
ckS)
56 | Uttarakhand Tourism Policy 2018
fo’k; eq[; xarO;
Lkkgfld jkf¶Vax&f”koiqjh] Vksal] dkyh
Ldhbax&vkSyh] n;kjk] [kkfy;k V‚i
Vªsfdax&xaxks=h] dkfyanh [kky&cæhukFk] nsofj;k rky&paæf”kyk] xksfoUn?kkV&?kka?kfj;k&Qwyksa dh ?kkVh] vYeksMk+&tkxs”oj&fcUlj] csnuh cqX;ky]pksirk] fiaMkjh Xysf”k;j Vªsd] feyku Xysf”k;j Vªsd] vkse ioZr&vkfn dSyk”k bR;kfnA
,jks&LiksVZ~l&ghyh;e ,aM g‚V ,;j cSywu@CyhEil&fiFkkSjkx<+] ukSdqfp;krky] fVgjh] csnuh cqX;ky] pksirk bR;kfnA
ekmaVsu ckbfdax&uSuhrky] elwjh] vYeksM+k bR;kfnA
rhFkkZVu] lkaLd``frd ,oa egksRlo
xaxks=h] ;euks=h] dsnkjukFk] cæhukFk] _f’kds”k] gfj}kj] tkxs”oj] cStukFk] ihjku dfy;j] gsedqaM lkfgc] uank nsoh] NksVk dSyk”k] ikrky Hkqous”oj] ukudeÙkk] iap ç;kx] iap dsnkj] iap cæh] uank jkttkr ;k=k] mÙkjk;.kh esyk] dqEHk esyk] je.k egksRlo bR;kfnA
oU; tho ,oa i{kh fogkj
fte d‚csZV jk’Vªh; ikdZ] jktkth jk’Vªh; ikdZ] fcUlj oU;tho vH;kj.k dsnkjukFk eLd fM;j vH;kj.k] uank nsoh jk’Vªh; ikdZ] vLdksV eLd fM;j vH;kj.k] uhy /kkjk i{kh fogkj] fcuksx oU;tho fogkj] xksfcan oU;tho fogkj] xaxks=h jk’Vªh; ikdZ] dsnkjukFk vH;kj.; bR;kfnA
uspj vkSj yS.MLdsi elwjh] uSuhrky] pdjkrk] /kuksYVh] vYeksM+k] dkSlkuh] ySalMkmu] eqäs”oj] jkuh[ksr] pksdksjh] fiFkksjkx<+] f[klwZ bR;kfnA
LokLF;] vkjksX; ,oa fpfdRlk
_f’kds”k] gfj}kj] riksou] nsgjknwu] gY}kuh bR;kfnA
tSo o xzkeh.k i;ZVu
ek.kk] pksirk] pdjkrk] nsofj;krky] iYYk;w] lkSfd;krky] ckxs”oj vkSj equL;kjh] MksfMrky] n;kjk cqX;ky] dkukrky] Lkkrrky] pkabZ”khy] eksjh bR;kfnA
okVj LiksVZ] Øwt] ;kPV~l
fVgjh cka/k tyk”k;] uSuhrky] ukudlkxj] ckSj tyk”k;] ukSdqfp;krky] Hkherky] lkrrky] eusjh bR;kfnA
,e0bZ0lh0bZ (MICE) nsgjknwu] uSuhrky] gfj}kj] _f’kds”k
ckS) jkWd ,fMDVl (Rock Edict) dkylh nsgjknwu] xksfolSju ¼dk”khiqj½
fojklr ujsUnzuxj ¼fVgjh½] xqtq:x<h ¼ikSMh½] mIiwx<+h ¼fVgjh½] fiFkkSjkx< QksVZ] pkaniqjx<h ¼peksyh½] oSjkVfdyk ¼pdjkrk½] dVkjey lw;Z eafnj ¼vYeksMk½] nsoyx< ¼ikSMh½] usykax ?kkVh ¼mRrjdk”kh½ bR;kfnA
jTtqekxZ ,oe QuhZdwyj
vkSyh] gfj}kj] jkuhckx] nsgjknwu] elwjh] tkudhpV~Vh] ;euks=h] xksfoan?kkV] ?kakxfj;k] xkSjhdqaM] dsnkjukFk] gsedqaM lkfgc bR;kfnA
lkj.kh&2%mÙkjk[kaM es Fkhe vk/kkfjr eq[; xarO; ¼ekufp= dk lUnHkZ ysa½
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58 | Uttarakhand Tourism Policy 2018
fp= 2% mRrjk[k.M es fo’k; okj@ Fkhe ds vk/kkj ij e`q[; xaRkO; LFky
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mÙkjk[kaM çk—frd vkSj lakL—frd fojklr] /kkfeZd xarO; ,oa R;kSgkj@egksRloksa ds lUnHkZ esa vR;f/kd le`)”kkyh gSA ;wåVhåMhåchå ekpZ 2019 rd foLr`r i;ZVu ;kstuk 2019 rd rS;kj djsxkA ;kstuk ds vUrZxr i;ZVu lalk/kuksa dk iw.kZ fooj.k&mRikn@ xfrfof/k;ksa] xarO;] i;ZVu fodkl dh laHkkouk] orZeku cqfu;knh <k¡pksa dh izfLFkfr varj vkSj i;ZVu {ks= ds fgr/kkjd rFkk pj.k o} :Ik ls dk;Z ;kstuk lfEefyr gksxhA
foHkkx jkT; esa izeq[k LFkyksa esa jkspd :Ik ls i;ZVu xarO;ks dk fuekZ.k djus ds fy;s Þi;ZVu tksuß LFkkfir djsxkA foHkkx i;ZVu tksu fodflr djus ds fy;s Hkwfe cSad rS;kj fd;k tk;sxk vkSj rRdky vuqeksnu çfØ;k vkSj Hkwfe ds mi;ksx vkfn ds fy;s fo”ks’k fofu;e fu/kkZfjr fd;s tk;sxsaA blds }kjk jkT; Ik;ZVu pj.kc) ,oa y{; vk/kkfjr {ks=h; xarO; LFkyksa dks fof”k”V Ik;ZVu mRiknksa vkSj oSdfYid i;ZVu fodYiksa dks /;ku esa j[krs gq;s] fodflr djus esa l{ke gksxkA
fgr/kkjdksa ds lkFk ijke”kZ ds i”pkr dqN fpfUgr i;ZVu mRikn uhps foef”kZr x;s gSSa%
4-1 vkjksX; ,oa LokLF;
mÙkjk[kaM o’kksZa ls vkjksX;o/kZd mRiknksa ds fy, izfl} gSA jkT; dks blds lqçfl) vkS’k/kh; ikS/ks ,oa tM+h cwfV;ksa dh fofHkUu iztkfr;ksa ds fy, Hkyh&Hkkfr tkuk tkrk gSA dqN n”kdkas ls gfj}kj vkSj _f’kds”k {ks= esa cM+h la[;k esa futh lapkydks }kjk vkjksX; ,oa LokLF; o/kZd mRiknksa dks mRikfnr fd;k tk jgk gSA vkjksX; vkSj LokLF; o/kZd mRiknksa dh miyC/krk ds dkj.k i;ZVu ds bl {ks= ds cktkj esa o`gn ekax iSnk gqbZ gS vr% bldks jkT; ds vU; {ks=kas esa Hkh c<+kok fn;k tk;sxkA vr% Ik;ZVu ds bl Js.kh ds mRikn dks vkxs c<kus ,oa l”kDr cukus rFkk bls O;kolkf;d :i ls lapkfyr djus ds fy, ;wåVhåMhåchå Hkjld ç;kl djsxh tks fd fuEuor gksaxsa %
(i) uhfr ds vUrxZr of.kZr ekud lapkyu çfØ;k (SOP) fgr/kkjdksa ds lkFk O;kid ijke”kZ ls rS;kj djuk rkfd og fu”i{k ,oa O;kogkfjd gksA
(ii) oSf”od ekudks ds vk/kkj ij mipkj vkSj fpfdRlk xq.koÙkk vkSj lsokvksa dk ekudhdj.k jk’Vªh; ,oa varjkZ’Vªh; ekudksa ds lerqY; fd;k tk;sxkA
(iii) ;wåVhåMhåchå jkT; es ,uå,åohå,på ls ekU;rk çkIr lapkfyr vkjksX; dsUæksa dks ÞekdZ v‚Q ,Dlhysalß ds :i esa c<+kok nsxkA vkjksX; dsUæksa dks ,uå,åohå,på ls çekf.kr djus ds fy, i;ZVu ea=ky; vkSj vk;q’k ea=ky; }kjk “kq:vkr dh x;h gSA
(iv) ;wåVhåMhåchå vkSj vk;q’k foHkkx la;qä :i ls ekU;rk çkIr vkjksX; ,oa LokLF; dsUæksa dks mPp ewY; czkWaM ds :i esa futh {ks= dh Hkkxhnkjh ls fodflr djsxkA
mRikn fodkl vkSj volj
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(v.) ,uå,åohå,på dk çek.k i= vkSj jk’Vªh; vk;q’k fe”ku ¼,uå,å,Ekå½ ds miyC/k dk ikyu djuk vfuok;Z gksxkA
vk;q’k foHkkx bu dsUæksa esa lsokvksa dh xq.koÙkk cuk;s j[kus ds fy, yxkrkj tkap djsxkA
;wåVhåMhåchå vkSj vk;q’k foHkkx bu dsUæksa dks viuh osclkbV ds ek/;e ls c<+kok nsxkA
;wåVhåMhåchå çekf.kr vkjksX; dsUæksa dks ykHkkfUor djus ds fy, i;ZVu ea=ky; vkSj vk;q’k ea=ky; dh ;kstukvksa ds lkFk vfHklj.k ¼Convergence) lqfuf”pr djsxhA
4-2 ikfjfLFkdh; i;ZVu ,oa tSo i;ZVu
(i) ;wåVhåMhåchå ou foHkkx ds bdks VwfjTe cksMZ ds ijLij leUo; ds lkFk dk;Z djsxk vkSj jk’Vªh; m|ku ,oa oU; tho fogkjksa esa i;ZVdksa dh lqfo/kk dks lqfuf”pr djus ds fy;s ukxfjd ,oa Ik;ZVu lqfo/kkvksa dks ou foHkkx ds lkFk feydj LFkkfir djsxkA
(ii) tSo i;ZVu xfrfof/k;ksa dks ou foHkkx dh lgk;rk ls fodflr fd;k tk;sxk rkfd jkT; dh le`)”kkyh tSo fofo/krk dk izpkj@ çlkj fd;k tk ldsA
(iii) bl çdkj ds xarO;ks dk fu;kstu LFkkuh; leqnk; dh Hkkxhnkjh ls fd;k tk;sxk rkfd ykHk dk lkeku forj.k LFkkuh; turk ds lkekftd@vkfFkZd Lrj esa o`f) lqfuf”pr djus ds fy;s fd;k tk ldsA
(iv) ;w0Vh0Mh0ch0] ou foHkkx vkSj LFkkuh; leqnk;ksa ¼ETC/ EDC½ ds e/; fyf[kr f=i{kh; le>kSrs ds vk/kkj ij taxy vk/kkfjr bdks VwfjTe LFkyksa dks lapkfyr djus dh laHkkoukvksa dks [kkstk tk;sxkA
(v) varjkZ’Vªh; ekudks ds Lrj ds uspj baVjçsVs”ku dsaæ] uspj dSai] cMZ okfpax dSai] uspj Vwj çksxzke bR;kfn vk;ksftr fd;s tk;saxsA
(vi) ;g lqfuf”pr djuk fd tc oU; tho i;ZVu ls lacaf/kr xfrfof/k;ka dh tk jgh gksa rks ;g lqfuf”pr fd;k tkuk pkfg;s fd blls Ik;kZoj.k ij fdlh izdkj dk udkjkRed çHkko u iM+us ik;sA
(vii) tSo i;ZVu xkbM vkSj uspjfyLV dks ou foHkkx ds ek?;e ls çf”k{k.k ,oa çek.k i= fn;k tk;sxkA
4-3 lkgfld i;ZVu
jkT; esa lkgfld i;ZVu dh xfrfof/k;ksa dks fodflr djus ds fy;s futh {ks= dh Hkkxhnkjh izksRlkfgr dh tk;sxhA bu xfrfof/k;ksa esa okVj LiksVZ~l] OgkbV okVj jkf¶Vax] ,jks LiksVZ~l] iSjkXykbfMax] iSjklsfyax] g‚V ,;j cywfuax] ekmaVsu ckbfdax] VªSfdax] ioZrkjksg.k] j‚d DykbfEcax] cath tfEiax vkfn “kkfey gksaxsA
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;wåVhåMhåchå uksMy ,tsalh gksus ds ukrs jkT; es lkgfld i;ZVu dks fu;af=r djus ds fy;s ,oa lkgfld Ik;ZVu dh lqj{kk ds fy, fu;e vkSj fn”kk&funsZ”k rS;kj djsxkA
4-4 fQYe i;ZVu
(i) mÙkjk[kaM fQYe “kwfVax ds fy, ilanhnk LFky jgk gSA tgka uSuhrky] elwjh] xaxk] pkj/kke] fte d‚csZV] dqekÅa vkSj x<+oky dk ioZZrh; Hkw&Hkkx vkSj vU; çeq[k LFky gSaA “kwfVax ds fy;s izfl) LFky gSA
(ii) foHkkx çksMD”ku gkml dks fQYe lkbZV ds fy;s “kh?kz vuqeksnu fnykuss ds fy;s lqxedrkZ dh Hkwfedk dk fuZogu djsxk ftlls fd jkT; vkSj çksMD”ku gkml ds e/; ijLij lEcU/k etcwr gks ldsaA
(iii) ;wåVhåMhåchå fQYe m|ksx dh #fp ds vuq:i laHkkfor LFkyksa dh igpku dj dSVy‚x dks lwpuk foHkkx ls laidZ LFkkfir dj v‚uykbu miyC/k djk;sxkA
4-5 xksYQ i;ZVu
(i) ;wåVhåMhåchå [ksy foHkkx vkSj Hkkjrh; xksYQ ;wfu;u ds leUo; ls laHkkfor fuos”kdksa] xksYQ vkSj feuh xksYQ ds fy, mi;qä LFkyksa dks fpfUgr djus ds fy, dk;Z djsxkA
(ii) xksYQ i;ZVu ds fy, laHkkfor cktkj ,oa blds foi.ku ds fy, foLr`r lalk/ku ekufp=.k v/;;u fd;k tk;sxkA
4-6 lfoZl vikVZesaV
lfoZl vikVZesaZV vke rkSj ij] vkjkenk;d nh?kZdkyhu ,oa vYidkyhu vkokl lqfo/kk miyC?k djkus ds fy;s] Hkou Lokfe;ksa }kjk fu;qä ds;j Vsdj }kjk lapkfyr fd;s tkrs gSA [kkyh vkoklh; bZdkb;ksa ds mi;ksx ls dejksa dh deh dks nwj fd;k tk ldrk gS] lkFk gh Hkou Lokfe;ksa dks oSdfYid rFkk vfrfjDr vk; Hkh çnku gks ldrh gSA foHkkx iathdj.k ,oa {kerk fuekZ.k ds fy, lgk;rk djsxkA foHkkx lfoZl vikVZesaV ds fy, fn”kk&funsZ”k/ uhfr Hkh r; djsxkA
4-7 gkse LVs
gkse LVs ds nkSjku i;ZVdksa dks estcku leqnk; ls xzkeh.k thou “kSyh] laL—fr ,oa Hkkstu bR;kfn dk vuqHko izkIr gksrk gSA gkse LVs vkthfodk ds oSdfYid lk/ku ds :i esa ifjf.kr gqvk gS vkSj blls dbZ {ks=ksa es Ik;ZVdksa ds fy;s vkokLkh; dejksa dh deh tSls egRoiw.kZ eqíksa dk lek/kku Hkh gks ldrk gSA yksd xkFkk;sa ,oa gLrf”kYi@ Le`frfpUg dks c<kok nsus ds fy, ;qokvks dks çf”k{k.k izkIr djus ds fy, çsfjr fd;k tk;sxk ftlls fd os ;kf=;ksa dh lsok csgrj rjhds ls dj ldsa ,oa vfrfjä vk; vftZr dj ldsaA
jkT; ljdkj }kjk LFkkuh; fuokfl;ksa ds fy, xzkeh.k bykdks ess nhu n;ky mik/;k; gkse LVs fodkl Ldhe ,oa fn”kk&funsZ”k 2018 tkjh fd;s x;s gSaA LFkkuh; fuokfl;ksa ds fy;s vkfrF; lRdkj vkSj LoPNrk ds U;wure ekudkas ds lkFk vius ?kjks dks cukus@ ejEer djus ds fy, vkd’kZd çksRlkgu tSls iwathxr NwV ,oa C;kt esa NwV nsus dk izko/kku fd;k x;k gSA
4-8 LokLF;] vkjksX; vkSj fpfdRlk i;ZVu
jkT; esa xq.koÙkk ;qä LokLF; lsokvksa ds fy;s Ik;ZVu dks fodflr djus ds fy;s laHkkouk;sa gSaA jkT; esa AIIMS tSls fpfdRlky; rFkk vU; fpfdfRl; ns[k&js[k dsUnz igys gh LFkkfir gks pqds gSaA ijaijkxr fpfdRlk i|fr vkSj vkjksX; dks c<+kok nsus ij cy fn;k tk;sxkA jkT; es iwoZ ls gh dbZ vkjksX; / ;ksx dsaæ lapkfyr gks jgs gSaA
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4-9 vius oa’k dh igpku ¼Discover your roots½
foHkkx] xks= ¼oa”k½ ij vk/kkfjr u;s i;ZVu mRikn dh “kq:vkr djsxkA vkSj mÙkjk[kaM lHkh f_f’k;kas dh Hkwfe gS ekuk tkrk gS fd lHkh xks= fdlh u fdlh _f’k ls lacaf/kr gSaA vr% foHkkx fof”k’V xks= fpUg fodflr djsxk ftlls fd i;ZVd vius&vius xks= ds vuqlkj Hkze.k ds fy, tk ldsA
blh izdkj jkT; fczfV”k “kklu ds v/khu gksrs gq, ,d le; mudk ilanhnk xarO; LFky Hkh FkkA jkT; esa dbZ fczfV”k dfczLrku gSa ftldks foHkkx lwphc) djuk pkgrk gS vkSj foHkkx mu dfczLrkuksa esa nQuk;s x;s C;fDr;ksa ds oa”ktks ls laidZ dj mUgsa Hkze.k ds fy, çsfjr Hkh djsxkA izeq[k LFkyksa ij i;ZVdksa ds fy;s <kapkxr fodkl ,oa i;ZVu lqfo/kkvksa ds fy;s Hkh çko/kku fd;k tk;sxkA
4-10 jTtw ekxZ
jkT; esa ihåihåihå e‚My ds :i esa i;ZVdksa ds fy, jTtw ekxZ fodflr djus dh vikj laHkkouk;sa gSaA nsgjknwu–elwjh] tkudh pêh&;euks=h] xksfoUn?kkV&gsedqaM lkfgc] HkSjo x<+h] nhok dk MkaMk] fcUlj bR;kfn dqN fpfUgr ifj;kstuk;sa gSaA
4-11 ok;q la;kstdrk@ gsyhiSM
foHkkx] ukxfjd mì;u foHkkx ds leUo;u ls egRoiw.kZ i;ZVu LFkyksa/ xarO;ks ij ewyHkwr lqfo/kk;sa tSls “kkSpky;] foJkeky; ,oa Hkkstuky; ;qDr gSyhiSM fodflr djsxkA
4-12 ifCyd izkbosV ikVZujf’ki ¼PPP½
i) vykHkdkjh vkSj i;ZVu fuxeksa dh can iMh bZdkbZ;ksa ds] csgrj ,oa ykHkdkjh lapkyu gsrq futh {ks= dks yht ij çfrLi/kkZRed fufonk ,oa Þdsl Vw dslß vk/kkj ij nh tk;saxhA
ii) i;ZVu lqfo/kkvksa tSls fd ;k=k ds nkSjku ekxhZ; lqfo/kk] lHkk dsaæ] jTtw ekxZ] tu lqfo/kk] ikfdaZx LFky] ekxZ esa eksVy] [kjhnkjh dh lqfo/kk] LFkkuh; ;krk;kr] çf”k{k.k dsaæ bR;kfn ds çko/kku ds fy;s futh {ks= dh Hkkxhnkjh dks çksRlkfgr fd;k tk;sxkA
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5-1 mPp'kfä vf/kdkj ;qä lfefr (HPEC)
foHkkx@ ;wåVhåMhåchå }kjk futh {ks= dh cM+h i;ZVu ;kstukvksa lfgr i;ZVu dh lHkh ;kstukvksa tks fd foHkkx ds Hkwfe cSad vFkok orZeku ifjlEifRr;ksa gsrq fpfUgr dh xbZ gksa] dh vuqeksnu ,oa Loh—fr gsrq ,d mPp “kfä vf/kdkj ;qä lfefr dk xBu fd;k tk;sxkA jkT; ls i;ZVu {ks= ess çksRlkgu vkSj NwV ls ykHkkfUor gksus okys fuos”kdrkZvksa dks viuh ifj;kstuk dks ;wåVhåMhåchå esa ,dy f[kM+dh fuLrkj.k iz.kkyh ds lkFk iathd`r djkuk gksxkA;wåVhåMhåchå esa iathdj.k ds Ik”pkr ifj;kstuk dks vuqeksnu ds fy, HPEC dks viuh laLrqfr ds lkFk çsf’kr djsxkA
;wåVhåMhåchå ,dy f[kM+dh iksVZy rFkk vkosnudrkZ ds e/; vko”;d ifj;kstuk vuqeksnu] ykblsUl] vukifRr izek.k&i= rFkk eatwjh izkIr djus esa lEkUo; gsrq uksMy vf/kdkjh dh v/;{krk esa Ik;ZVu fuos”k lqxe dsUnz dh LFkkiuk djsxkA jftLVªhdj.k dh lS}kfUrd Lohd`fr dk vafre vuqeksnu (HPEC) }kjk fu/kkZfjr fd;k tk;sxk tks fd vU; ckrksa ds lkFk izFke n`’V;k Ik;ZVu bdkbZ dh vgZrk] ctV dh miyC/krk ij fopkj djsxk rFkk ;kstuk ds vUrZxr jftLVªhdj.k gsrq vgZrk fu/kkZfjr djsxkA
HPEC esa fuEu lnL; gksaxsA
uksV%&mDr lfefr esa le;≤ ij lEcfU/kr foHkkx ds lfpo vkeaf= lnL; ds :Ik esa izfrHkkx dj ldsaxsA
Ikn Hkwfedk
eq[; lfpo v/;{k
izeq[k lfpo@ lfpo&i;ZVu@ lh0bZ0vks0;w0Vh0Mh0ch0 lnL;@la;kstd
izeq[k lfpo@ lfpo m|ksx lnL;
çeq[k lfpo@ lfpo foÙk lnL;
çeq[k lfpo@ lfpo jsosU;w lnL;
çeq[k lfpo@ lfpo 'kgjh fodkl lnL;
lh0lh0,Q0 bdks VwfjTe&ou foHkkx lnL;
vij lh0bZ0vks0&;w0Vh0Mh0ch0 lnL;
foÙk fu;a=d&;w0Vh0Mh0ch0 lnL;
lkj.kh&3%mPp’kfä vf/kdkj izkIr lfefr ¼HPEC) ds lnL;
laLFkkxr Lo#i
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,p0ih0bZ0lh0 ¼HPEC½ dh Hkwfedk ,oa mÙkjnkf;Ro %&
Top(i) futh {ks= ls vkosfnr ifj;kstukvksa dks jkT; ls çksRlkgu ,oa NwV iznku djus ds fy, çkFkfedrk] Loh—fr ,oa vuqeksnu nsukA
fdlh Hkh ifj;kstuk ds lapkyu] fØ;kUo;u vkSj çca/ku ds lEcU/k esa mldk fujh{k.k] Hkze.k] iquokZyksdu vkSj vuqJo.k djukA
mi;qä fu;a=.k ç.kkyh] Lk”kDr f”kdk;r fuokj.k ra= ;k ifj;kstuk dh vko”;drkuqlkj fo”ks’k fu;eks dh flQkfj”k djukA
¶yksj ,fj;k vuqikr ¼,Q0,0vkj0½–HPEC orZeku es i;ZVu bZdkbZ;ksa ij ykxw gksus okys ,Q0,0vkj0 dk iquZ%oyksdu] ifjofrZu] la”kksf/ku djsxh rFkk lEcaf/kr foHkkx@”kklu dks flQkfj”ksa çsf’kr djsxhA
i;ZVu {ks= esa ihåihåihå dh Hkkxhnkjh@ igy ds fy, fn”kk&funsZf”kdk dk fuekZ.k djuk ,oa tkjh fd;k tkukA
futh Hkkxhnkjh ds fof”k’V lsok Lrj dh laLrqfr nsuk rFkk futh Hkkxhnkj ,oa ;wåVhåMhåchå ds e/; lsok Lrj vuqca/k (SLA) lqfuf”pr djukA
cM+h ifj;kstukvksa@ dk;ZØe dk voyksdu djuk vkSj HkkSfrd rFkk foÙkh; y{;ksa ds lkis{k ifj.kkekas dk fo”ys’k.k djuk rFkk lq/kkj gsrq dne fu/kkZfjr djukA
mfpr vads{k.k ,oa vuqJo.k ekudksa dk fu/kkZj.k ,oa mudk ikyu lqfuf”pr djuk rkfd mPp ekud ;qDr ikjnf”kZrk ,oa mÙkjnkf;Ro lqfuf”pr fd;k tk ldsA
le; le; ij fdlh Hkh lfefr@milfefr dk xBu djuk ftlesa fo”ks’kK] lnL; vkSj@;k deZpkjh gksa ,oa mUgsa fof”k’V mRrjnkf;Ro lkaSiukA
fgrHkkfx;kas ¼tSls fd LFkkuh; leqnk; ds izfrfuf/k½ i;ZVu fo”ks’kKksa ¼Vwj lapkyd] gksVy O;olk;h vkfn½] m|ksx txr] f”k{kk txr ds izfrfuf/k;ksa ls fujarj varjky ij QhM&cSd ysukA
mPp “kfDr vf/kdkj ;qDr lfefr o’kZ esa de ls de rhu ckj cSBd djsxhA
,pihbZlh ds mís”;ksa dh iwfrZ ds fy, ;wåVhåMhåchå ,d ifj;kstuk izca/ku bZdkbZ (Program Mangement Unit) dk xBu djsxh ftlls fd ifj;kstukvksa dk lapkyu gks lds vkSj ;fn foHkkx dh {kerk c<kus dh vko”;drk gks rks bl dk;Z ds fy;s dalYVsalh QeZ] VªkatsD”ku lykgdkj] ihå,Ekålhå vkfn dh lsok;sa yh tk ldrh gaSA
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5-2 O;olk; djus esa lqxerk ,oa ,dy f[kM+dh vuqKkiu
uhfr lEcaf/kr gLr{ksiksa ds lapkyu ds fy, jkT; ljdkj }kjk mÙkjk[kaM m|ksx ,dy f[kM+dh lqxerk ,oa vuqKkiu fofu;e 2012 cuk;k x;k gSA mÙkjk[kaM ljdkj }kjk O;olk; ds fy;s okrkoj.k rS;kj djus ds fy, dbZ lq/kkj fd;s tk jgs gSaA mÙkjk[kaM i;ZVu fodkl ifj’kn cksMZ }kjk mÙkjk[kaM esa futh O;olkf;;ksa fuos”kdkas dks Ik;ZVu {ks= esa O;olk; djus esa lqxerk esa lq/kkj gsrq dbZ dne mBk;s x;s gSaA
jkT; ljdkj us fuEufyf[kr {ks=ksa esa lq/kkj ds fy, egRoiw.kZ dne mBk;s gS&
¼1½ lwpuk rd igaqp rFkk ikjnf’kZrk l{kedrkZ% jkT; ljdkj }kjk blds ,dy f[kM+dh iksVZy ij 55 foHkkxksa ds 329 fuos”k lacaf/kr lsokvksa dk laxzg.k O;kid :i ls fd;k x;k gS vkSj lkFk gh ljdkj }kjk fuos”kdks ds ç”uksa ls lEcaf/kr tkudkjh nsus ds fy, ÞgsYi ykbuß LFkkfir dh x;h gSA
¼2½ Hkwfe dh miyC/krk% Hkwfe cSadks dh lwph ftlesa {ks= <kapk vkSj nwjh Hkh n”kkZbZ x;h gS] dks thåvkbZå,lå vk/kkfjr iksVZy ij miyC/k djk;k x;k gS vkSj thåvkbZå,lå MkVk xwxy eSi ls tksM+k x;k gS rFkk lwpuk flMdqy thåvkbZå,lå ç.kkyh ij Hkh miyC/k gSA Hkwfe ds vkoaVu ds fy, çFke vkvks&çFke ikvks uhfr viukbZ x;h gS vkSj bl laoa/k es çfØ;k dks 30 fnu ds vUnj iw.kZ fd;k tk;sxkA bZ&LVkEi lqfo/kk Hkh lHkh lc&jftLVªkj ds dk;kZy;ksa esa miyC/k gS lkFk gh Hkw mi;ksx ,oa cnyko ds fy, Li’V le;&lhek r; dh tk pqdh gSA
¼3½ fuekZ.k vuqefr l{kedrkZ% ljdkj }kjk O;kid :i ls vkSipkfjd Hkou fuekZ.k mi&fof/k tkjh dh x;hA ,d Lor% lapkfyr fcfYMax Iyku vçwoy eSustesaV ç.kkyh dks ljdkj }kjk LFkkfir fd;k x;k gS rkfd “kh?kzrk ls fuLrkj.k] ekudhdj.k] çHkkoh vuqJo.k ,oa fcfYMax Iyku dks laLrqfr çnku dh tk ldsA fcfYMax Iyku vuqeksnu ds fy, v‚uykbu iathdj.k çi= lhMk ds v‚uykbu iksVZy ij miyC/k gSA ljdkj }kjk fcfYMax Iyku vuqeksnu vkSj lhMk ls dk;Z iw.kZ çek.k i= ¼CTO½ nsus ds fy;s 30 dk;Z fnol dh le; lhek fu/kkZfjr dh x;h gSSA
¼4½ i;kZoj.k jftLVªhdj.k l{kedrkZ% çfØ;kvksa dh O;kid lwph vkSj 31@31 vfHkys[k tks fd vkosnu ds fy, vko”;d gSa] os ;wåbZåbZåihåihå dh osclkbV ij miyC/k gSaA lesfdr lgefr ,oa vuqefr çi= ¼CCA½ vkosnu i=] ikuh] ok;q vkSj gkfudkjd vif”k”V fuokj.k ls lgefr çnku djus ds fy, v‚uykbu çko/kku fd;k x;k gSA lgefr “kqYd ds Hkqxrku ds fy;s x.kuk v‚uykbu Qh dSydqysVj ds ek/;e ls dh tk ldrh gSA ljdkj us vkosnuksa dh Lohd`fr@vLohd`fr gsrq le; lhek fu/kkZfjr dh gSA
¼5½ ,dy f[kM+dh% ,dy f[kM+dh fuLrkj.k ç.kkyh (SWCS)] tSls fd m|ksx fe=] dh LFkkiuk mÙkjk[kaM m|ksx ,dy f[kM+dh lqxerk vkSj vuqKkiu vf/kfu;e 2012 ¼mÙkjk[kaM ,DV laå 05@ 2013½ ds QyLo:i dh x;h gS ftlls fd lHkh vko”;d laLrqfr;ka@ ykblsal@ijfeV vkfn] ftudh vko”;drk i;ZVu bZdkbZ;ksa dh LFkkiuk ,oa lapkyu ds fy;s gksxh] nh tk ldsaA fuos”kdksa dks lHkh vko”;d fuLrkj.k fu/kkZfjr le; lhek ds vUnj vko”;d vfHkfy[kksa@ çi=ksa@ nLrkostks dks ,dy f[kM+dh ç.kkyh ls çsf’kr djus ds i”pkr fn;s tk;saxsA m|ksx funs”kky; jkT; Lrjh; uksMy ,tsalh gSA
Uttarakhand Tourism Policy 2018 | 67
fp= 3% vuqeksnu dh izfdz;k
5-3 HPEC }kjk ifj;kstuk vuqeksnu ds fy;s izfdz;k
Application Submitted
vkosnd
i;VuZ lqfo/kk fuos'k dsUnz @ ;w- Vh- Mh- ch- iksVZy
uksMy vf/kdkjh }kjk tk¡p
,p- ih- bZ- lh- dks izsf"kr
Lohd`r vLohd`r
uksMy vf/kdkjh }kjk vf/kdkjh }kjk fuLrkj.k] vuqeksnu ,ao Lohd`fr ds fy;s lqfo/kk iznku djuk
,p- ih- bZ- lh- }kjk tk¡p
vfrfjDr
vfHky
s[kksa dks tek dju
k
vfrfjDr
vfHky
s[kksa dh vko';
drk
,dy f[kM+dh fuLrkj.k
68 | Uttarakhand Tourism Policy 2018
5-4 lS}kfUrd vuqeksnu izkIr djus dh izfdz;k
fp= 4%
Uttarakhand Tourism Policy 2018 | 69
70 | Uttarakhand Tourism Policy 2018
jkT; es Ik;ZVu ds {ks= es fuos”k c<kus ds fy;s jkT; dSfcusV }kjk Ik;ZVu dks m|ksx dk ntkZ fn;k x;k gS vkSj Ik;ZVu dks jkT; dh vFkZO;oLFkk dk ,d eq[; vk/kkj ekuk x;k gSA vc fuos”kd ,e0,l0,e0bZ0 uhfr 2015 ds rgr m|ksx ds leku vkd’kZd izksRlkgu ,oa lfClMh@ NwV dk ykHk ys ldrs gaS ;fn dqy ifj;kstuk ykxr :0 10 djksM gSA foHkkx us :0 10 djksM ls cMh Ik;ZVu ,oa lac) ifj;kstukvksa dks jkT; es c<kok nsus ds fy;s vyx ls izko/kku fd;s gSaA
izksRlkgu ,oa lfClMh dk fooj.k fuEuor gS%
6-1 ekpZ 2016 vkSj 2018 es la’kksf/kr ,e0,l0,e0bZ0 uhfr 2015 ds rgr izksRlkgu ,oa lfClMh ¼:0 10 djksM rd ds iwathxr fuos’k rd½
LFkk;h Ik;ZVu dks vYi fodflr {ks=ksa es c<kok nsus ds fy;s jkT; dks ¼ekpZ 2016 vkSj 2018 es la”kksf/kr ,e0,l0,e0bZ0 uhfr 2015 ds vuqlkj½ izksRlkgu ,oa lfClMh dks iznku djus ds fy;s fuEu fyf[kr 5 Jsf.k;ksa es foHkkftr fd;k x;k gSA
Js.kh ftyksa esa lfEefyr {ks=
Js.kh&d lEiw.kZ fiFkkSjkx<] mRrjdk”kh] peksyh] pEikor] :nziz;kx ,oa ckxs”oj ftyk
Js.kh&[k lEiw.kZ vYeksM+k ftyk ikSMh x<oky ftyk ds lHkh ioZrh; fodkl [k.M] fVgjh
x<oky ¼dsoy mu {ks=ksa dks NksMdj tks fd Js.kh Ck$ ds vUrZxr vkPNkfnr gSa½
nsgjknwu ,oa uSuhrky ftyk ds leLr ioZrh; fodkl [k.M ¼dsoy mu {ks=ksa dks NksMdj tks fd Js.kh Ck$ ds vUrZxr vkPNkfnr gSa½
Js.kh& [k$ dksV}kj] flxkMh ,oa ikSM+h ftyk ds nqXxMk fodkl [k.M ls tqMs {ks=
<kyokyk] equh dh jsrh] riksou] vkSj ftyk fVgjh ds fodkl [k.M QdksV {ks= ls tqMs gq, eSnkuh {ks=
ftyk uSuhrky dk dksVkckx fodkl[k.M ftyk nsgjknwu ds fodkl [k.M dkylh ds eSnkuh {ks=
Js.kh&x ftyk nsgjknwu ds jk;iqj] lgliqj] fodkluxj ,oa MksbZokyk fodkl [k.M ds leqnz lrg ls 650 eh0 dh vf/kd ÅapkbZ ds {ks=
ftyk uSuhrky ds jkeuxj ,oa gY}kuh ds {ks=
Js.kh&?k lEiw.kZ gfj}kj ,oa m/ke flag uxj ftyk ftyk nsgjknwu ,oa ftyk uSuhrky ds “ks’k {ks= ¼tks fd Js.kh
c] Ck$ + vkSj l es lfEefyr ugh gaS½
Lkkj.kh&4% izksRlkgu ,oa lfClMh ds fy;s ftyksa dk Js.khdj.k
(*) Js.kh Ck+ ds vUrZxr eSnkuh bykdksa dks “kkfey djus ds fy;s lacaf/kr ftyk eftLVªsV dh laLrqfr ds vk/kkj ij ,e0,l0,e0bZ foHkkx }kjk vyx ls vf/klwpuk tkjh dh tk;sxhA
izksRlkgu ,oa lfClMh
Uttarakhand Tourism Policy 2018 | 71
6-2 esxk vkS|ksfxd vkSj fuos’k uhfr 2015 ds vUrxZr cMh Ik;ZVu ifj;kstukvksa ds fy;s izksRlkgu ftles fd fuos’k :0- 10 djksM+ ls vf/kd gksA
foHkkx }kjk jkT; es cMh Ik;ZVu ifj;kstukvksa dks izksRlkfgr djus ds fy;s fofHkUUk izdkj ds izksRlkgu vkSj lfClMh dh O;oLFkk }kjk vyx ls micU/k fd;s x;s gSA iwathxr fuos”k ds vk/kkj ij ifj;kstukvksa dks fo”kky] esxk rFkk vYVªk esxk ds :i esa fuEuor oxhZd`r fd;k x;k gSA
Lkkj.kh&6% cMh i;ZVu ifj;kstukvksa ds fy;s izksRlkgu ,oa fj;k;rsa] ftues fd iwathxr fuos”k 10 djksM ls vf/kd gksAlkj.kh%6 iwthxr fuos’k ds vk/kkj ij oxhZdj.k
Lkkj.kh&5% miyC/k izksRlkgu ,oa lfClMh ¼Js.khokj½
Ø0 la0
izksRlkgu dk izdkj Js.kh&v Js.kh&c Js.kh& Ck$ Js.kh&l Js.kh&n
1 Uk;h Ik;ZVu bZdkbZ;ksa dks iwathxr lfClMh
40% ¼vf/kdre :0 40 yk[k½*
35% ¼vf/kdre :0 35 yk[k½*
35% ¼vf/kdre :0 35 yk[k½*
30% ¼vf/kdre :0 30 yk[k½*
15% ¼vf/kdre :0 15 yk[k½*
2 Uk;h Ik;ZVu bZdkbZ;ksa dks C;kt lfClMh ¼izFke 3 c’kZ ds fy;s½
10% ¼vf/kdre :0 8 yk[k@okf’kZd @bdkbZ½
8% ¼vf/kdre :0 6 yk[k@ okf’kZd@bdkbZ½
8% ¼vf/kdre :0 6 yk[k@ okf’kZd @bdkbZ½
6% ¼vf/kdre :0 4 yk[k@ okf’kZd @bdkbZ½
5% ¼vf/kdre :0 3 yk[k@ okf’kZd @bdkbZ½
3 LVkWaEi Mw;Vh ij NwV ¼dsoy Ik;ZVu lacaf/kr ifj;kstukvksa ij½
100% 100% 100% 100% 50%
4 VSDl izksRlkgu ¼,l0th0,l0Vh0 dh izfriwfrZ buiqV VSDl ØsfMV ds lek;kstu ds ckn½
100% izFke 5 o’kZ ds fy;s] 90% rnksijkar
100% izFke 5 o’kZ ds fy;s] 75% rnksijkar
100% izFke 5 o’kZ ds fy;s] 75% rnksijkar
“kwU; “kwU;
5 efgyk m|fe;ksa ds fy;s fo”ks’k izksRlkgu Ldhe
bl Ldhe es] foRrh; izksRlkgu tSls vpy iwath fuos”k ij jkT; iwath lfClMh 25% ¼vf/kdre 25 yk[k½
cSad yksu ij C;kt lfClMh% 6% ¼vf/kdre #0 5 yk[k izfro’kZ½ ik= efgyk m|eh@ lsok iznkrk m|ksx ds fy, lEiw.kZ jkT; esa miyC/k gksxhA
dzekad ;kstuk dk izdkj iwathxr fuos'k
1- fo”kky (Large) ;kstuk,a #0 10 djksM+ ls #0 75 djksM+
2 esxk ;kstuk,a #0 75 djksM+ ls #0 200 djksM+ rd
3 vYVªk esxk ;kstuk,a #0 200 djksM+ ls vf/kd
72 | Uttarakhand Tourism Policy 2018
Lkkj.kh%7 miyC/k izksRlkgu ,oa micU/k
vkokl foHkkx i;ZVu dks c<+kok fn;s tkus ds mn~ns”; ls euksjatu ,oa i;ZVu ds vUrxZr fdlh Hkh Hkwfe dk Hkw&mi;ksx ifjorZu fd;s tkus gsrq fy;s tkus okyk “kqYd Hkw&[k.M ds lfdZy jsV dk 10 izfr”kr gksxkA
6-3 Ik;ZVu ds vUrZxr ik= bdkbZ
jkT; es Ik;ZVu dh laHkkoukvksa ,oa ijaijkxr :Ik ls ifjHkkf’kr miØeksa @ i;ZVu bdkbZ;ksa ds fy;s vYi voljksa dks ns[krs gq;s miØe@ Ik;ZVu bdkbZ dh ifjHkk’kk dks fuEufyf[kr xfrfof/k;ksa dks “kkfey djrs gq;s foLrkfjr fd;k tkuk pkfg;s rkfd os ,e0,l0,e0bZ0 ds vUrxZr ykHk ¼tgka iwathxr fuos”k :0- 10 djksM+ rd gks½ vkSj cMh i;ZVu ifj;kstukvksa ds fy;s miyC/k izksRlkgu ¼tgka iwathxr fuos”k 10 djksM+ ls vf/kd gS½ izkIr dj ldsa D;kasfd ljdkj }kjk Ik;ZVu dks m|ksx dk ntkZ fn;k x;k gSA
1- gksVYl] eksVYl
2- ¶yksVYl@¶yksfVax fjtkWVZ~l
3- ekStwnk gksVyksa@ fjtkWVZ~l bR;kfn dk foLrkjA ¼U;wure foLrkj @ izfr gksVy@ izfr fjtkWVZ 15 vfrfjDr d{kksa dh o`f)½
izksRlkgu dk izdkj vuqeU;rk
fo'kky (Large) ;kstuk,a
esxk ;kstuk,a vYVªk esxk ;kstuk,a
iwathxr lfClMh 10% vFkok :0- 1-50 djksM+ vf/kdre ioZrh; tuinksa ds fy;sA 10% vFkok :0- 01-00 djksM+ vf/kdre eSnkuh tuinksa ds fy;sA
Uk;h Ik;ZVu bZdkbZ;ksa dks C;kt lfClMh
7% vf/kdre :0- 25-00 yk[kA
7% vf/kdre :0- 35-00 yk[kA
7% vf/kdre :0- 50-00 yk[kA
¼,l0th0,l0Vh0 dh izfriwfrZ buiqV VSDl ØsfMV ds lek;kstu ds ckn½ dj izksRlkgu
30 izfr”kr 50 izfr”kr 50 izfr”kr
fo|qr lgk;rk@fo|qr fcy esa NwV
:0- 01-00@;wfuV dh nj ls NwV nh tk;sxh rFkk bySfDVªd M~;wVh esa bdkbZ dh LFkkiuk ds mijkUr 05 o’kksZa ds fy;s “kr izfr”kr NwV nh tk;sxhA
LVkWaEi Mw;Vh ij NwV ¼dsoy i;ZVu lEcU/kh ifj;kstuk½
50% LVkWaEi Mw;Vh ij NwV* ¼Hkwfe Ø; djrs le;½ *dk;Z Ikw.kZ gksus ij izfriwfrZ
Hkwfe iathdj.k Qhl dh izfriwfrZ
#0 1 izfr #0 1000 dh nj ls
bZ0Vh0ih0 gsrq lfClMh
30 izfr”kr vf/kdre :0- 50-00 yk[kA
Uttarakhand Tourism Policy 2018 | 73
4- fojklr gksVy@ bdkbZ;ka
5- ;ksxk] vk;qoZsn ,oa izkd`frd fpfdRlk fjtkWVZ~l
6- Lik vkSj LokLF; fjtkWVZ~l @ vkjksX; fjtkWVZ~l
7- bdks ykWtst vkSj o’kZ Hkj lapkfyr gksus okys ¼Perinnial½ f”kfoj
8- i;ZVu fjtkWVZ~l@ i;ZVu xzke
9- LFkkuh; O;atu jsLrjka
10- jsLrjka
11- jk’Vªh; ekxZ ij lMd ds fdukjs os&lkbZM lqfo/kk tgkWs ij ikfdZax ,oa jsLrjka miyC/k gksa
12- futh ikfdaZx LFky
13- euksjatu ikdZ
14- ,e0vkbZ0lh0bZ0 duosalu dsUnz ¼de ls de doZM ,fj;k 5]000 oxZ0eh0½
15- xzkeh.k Ik;ZVu] lakLd``frd Ik;ZVu xfrfof/k;ka
16- R;kSgkj ,oa vkuUnksRlo ¼lkaLd``frd] LFkkuh;] lkfgR;] fQYe] Hkkstu] Fkhe vk/kkfjr½
17- lkmaM vkSj ykbZV “kks] ystj “kks bR;kfnA
18- lkgfld xfrfof/k;kaa tSls fd&VSªfdax] jkWd DYkkbfEcax] okVj LiksZVl] ukSdk nkSM+] LdsfVax] fQf”kax] ,sjks LiksVZl bR;kfnA
19- jTtwekxZ] QuhZdwyj bR;kfnA
20- dSjsou] eksVj gkÅl] Øwt cksV~l] ;kpV~l] gkÅl cksV vkSj cksV Dyc dh LFkkiukA
21- ghfy;e vkSj gkWV ,;j cSywu] fcfYeIl dk lapkyuA
22- vkWQ jksM okgu@,0Vh0oh0 vkSj ,;j VSDlhA
23- gLrf”kYi@ f”kYi xzke
24- Ik;ZVu vkSj vkfrF; izf”k{k.k dsUnz ¼fons”kh Hkk’kk fl[kkus okys dsUnz lfgr½
25- ijaijkxr f”kYi ,oa dykd``fr;ksa dk mRiknu ,oa foi.kuA
26- lakLd`frd vkSj ,sfrgkfld /kjksgjksa ls lEcaf/kr dk;Z ,oa j[k&j[kkoA
27- i;kZoj.k ls lEoaf/kr i;ZVu xfrfof/k;ka tSls fd taxy lQkjh@ ykWtst bR;kfnA
28- lfoZl vikVZesUVA
UkksV% foHkkx mijksDr ik= bdkbZ;ksa dh lwph es fdlh Hkh xfrfof/k es cnyko dj ldrk gS ;k fdlh vU; i;ZVu lEcaf/kr ifj;kstuk@ lsok ;k xfrfof/k dks vko”;drk iMus ij] “kkfey dj ldrk gSA
74 | Uttarakhand Tourism Policy 2018
6-4 fj;k;rsa ,oa izksRlkgu izkIr djus ds fy;s 'krsaZ iathdj.k% tks ik= Ik;ZVu bdkbZ;ka izksRlkgu ,oa fj;k;rksa dks izkIr djus ds fy;s
vkosnu djuk pkgrh gSa mudks viuk vkosnu ;w0Vh0Mh0ch0 ds lkFk&lkFk ,dy f[kMdh iz.kkyh (www.investuttarakhand.com) dks izsf’kr dj iathdj.k izek.k&i= izkIr djuk gksxkA
vxzHkkx (Facade)% LkHkh u;h Ik;ZVu bdkbZ;ksa dks ;g lqfuf”pr djuk gksxk fd Ik;ZVu bdkbZ;ksa dk vxzHkkx mRrjk[k.M okLrqdyk ¼LFkkuh; okLrqdyk½ ds vuq:Ik gks ftlls fd mRRkjk[k.M dh vuks[kh fojklr dks c<+kok fey ldsA
ÅtkZ izca/ku% “kgjh {ks=kssa es LkHkh u;h Ik;ZVu bdkbZ;ksa dks ;g lqfuf”pr ¼Lo izekf.kr½ djuk gksxk fd LFkkfir {kerk dh de ls de 10% ÅtkZ v{k; ÅtkZ lzksrkaas ds ek/;e ls izkIr dh gSA ;w0Vh0Mh0ch0 LorU= :Ik ls bl laca/k es Lo&izek.k dh okLrfodrk tkapus ds fy;s vkWfMV djsxhA
lgk;d volajpuk% LkHkh u;h Ik;ZVu bdkbZ;ka ¼nksuks&”kgjh ,oa xzkeh.k {ks=ksa es½ Ik;ZVu bdkbZ;ka ds fu;kstu ds le; gh Ik;kZIr lgk;d volajpukRed xr lqfo/kk;as tSls&ikfdZax] lqj{kk] bR;kfn lqfuf”pr djsaxhA
O;ogk;Zrk varjky foRr iks"k.k% ifCyd izkbosV ikVZujf”ki ls yh tkus okyh Ik;ZVu <kapkxr ifj;kstukvksa dks Ik;ZVu ea+=ky; dh ;kstukvksa ds vuq:Ik O;ogk;Zrk varjky foRr iks”k.k (viability gap funding-VGF) miyC/k djk;k tk;sxkA bl ;kstuk ds rgr VGF dh iznku dh tkus okyh jkf”k dh ek=k iwath vuqnku ds :Ik es ifj;kstuk fuekZ.k ds pj.k ds nkSjku nh tk;sxhA VGF dh jkf”k iwathxr iwath lfClMh ds lcls de fufonk@ cksyh ds cjkcj gksxh ysfdu vf/kdre dqy ifj;kstuk ykxr ds 20% rd gksxh3A
6-5 vU; 'krsaZ
lfClMh ls vftZr dqy YkkHk ifj;kstuk dh ykxr ls vf/kd ugh gksuk pkfg;sA
ykHkkFkhZ ds fy;s vxys 5 o’kksaZ rd Ik;ZVu bdkbZ dk lapkyu djuk vfuok;Z gksxkA
;fn dksbZ Ik;ZVu bZdkbZ mijksDr “krksaZ dj ikyu ugh djrh gS rks mls nh x;h lfClMh dks 15% C;kt nj ls jkT; dks ykSVkuk gksxk vkSj ,slk u djus dh n”kk es jkT; }kjk nh x;h /kujkf”k dks olwy djus ds fy;s ml bZdkbZ ij mi;qDr dk;Zokgh dh tk ldrh gSA
Tkks Hkh Ik;ZVu bdkbZ lfClMh izkIr djsxh mls lapkyu laoaf/kr] jkstxkj l``tu] vkWfMVsM ys[kk fooj.k ,oa izkIr izksRlkguksa dk fooj.k Ik;ZVu foHkkx dks ;k foHkkx }kj fu;qDr fdlh Hkh ,stsUlh dks okf’kZd vk/kkj ij fjiksZV ds :Ik es iszf”kr djuk gksxkA
3http://www.makeindia.com/sector/tourism-and hospitatlity & http://www.gidb.org/act-
policies -visibility-gap-fun
Uttarakhand Tourism Policy 2018 | 75
76 | Uttarakhand Tourism Policy 2018
7-1 {kerk fuekZ.k
Ik;ZVu ls tqMs fofHkUu lsok iznkrkvksa tSls okgu pkyd] jlksb;s] xkbZM] lQkbZdehZ] Lokxr d{k ds dk;Zdkjh ¼Front Office Executives½] vkfn ds fy;s mudh vko”;drkuqlkj {kerk fuekZ.k dk;ZØe jkT; dkS”ky fodkl fe”ku ¼UKSDM½ ds lkFk la;qDr :i ls lapkfyr djukA
;w0Vh0Mh0ch0 gksVy O;olkf;;ksa@ ;k=k lapkydksa@ Vwj ,stsUVl dks] i;ZVu {ks= es izf”kf{kr ,oa ,u0,l0D;w0,Q0 ¼National Skill Qualification Framework½ izekf.kr xkbZM@dfeZ;ksa dks izkFkfedrk ds vk/kkj ij lsok es j[kus ds fy;s Hkh izksRlkfgr djsxhA
i;ZVu foHkkx gksVy }kjk iznRr lqfo/kkvksa ds vk/kkj ij xksYM] flYoj ,oa czkaWt Js.kh iznku djus gsrq gksVy m|ksx gsrq ,d ra= rS;kj djsxkA
Ik;ZVu {ks= dh vko”;drkuqlkj jk’Vªh; Lrj dh “kh’kZ laLFkkvksa tSls vkbZ0vkbZ0Vh0,e0] vkbZ0vkbZ0,Q0,e0] dyujh bfULVV~;wV uks;Mk] vkbZ0,p0,e0 ,oa ,u0,l0Mh0lh0 ¼jk’Vªh; dkS”ky fodkl fuxe½ }kjk izekf.kr laLFkkvksa ds ek/;e ls dkS”ky fodkl ds fy;s lHkh iz;kl fd;s tk;sxsaA
Ikjke”kZnkrk@ fo”ks’kK@ Vwj lapkydksa dk ,d iSuy cuk;k tk;sxk tks fd fofHkUu {ks=ksa es tSls lkekU; f”k’Vkpkj] vaxzsth ,oa vU; Hkk’kkvksa es cksyuk] Hkkstu cukuk] uspj xkbZM] gsjhVst xkbM] fjtksZVl lapkyu bR;kfn ds fy;s vko”;d izf”k{k.k iznku djssxkA
;w0Vh0Mh0ch0 le;≤ ij bPNqd ;qokvksa] lapkydksa] Nk=ksa vkSj m|fe;ksa dh vkfrF; lsok {ks= es {kerk o``f} ,oa izf”k{k.k iznku djus ds fy;s fpfUgr djsxkA izf”k{k.k ds fy;s dqN fo’k; ¼Theme) tSls&izd`froknh (Naturalist)] fojklr Lekjd xkbZM ¼Heritage Monument Guide½] lkekU; f”k’Vkpkj@vkfrF; lRdkj] vfrfFk tulEidZ] ikddyk] x``g O;oLFkk ¼House Keeping½] [kk| ,oa is; inkFkZ] vxzsath ,oa vU; izpfyr fons”kh Hkk’kkvksa es n{krkA
izek.khdj.k&;w0Vh0Mh0ch0 le;≤ ij Ik;ZVu lsok {ks= ds dfeZ;ksa dks izek.k i= nsxh vkSj iwoZ es izf”kf{kr xkbZMksa ds ekudhdj.k ,oa Kku o}Zu ds fy;s fjÝs”kj dkslZ dh O;oLFkk djsxkA lkFk gh iwoZ ls dk;Zjr dfeZ;ksa dks iz/kkuea=h dkS”ky fodkl ;kstuk ds vURkxZr vkj0ih0,y0 ¼Recognition of Prior Learning½ ds ek/;e ls ekU;rk iznku djsxkA
izf”k{k.kkFkhZ dk izf”k{k.k iw.kZ gksus ds mijkUr izf”k{k.kkssa ls lacaf/kr QhMcSd yh tk;sxh ,oa r`rh; i{k }kjk dkS”ky ewY;kadu djk;k tk;sxkA
{kerk fuekZ.k ,oa dkS’ky fodkl
Uttarakhand Tourism Policy 2018 | 77
7-2 dkS’ky fodkl
mRrjk[k.M dkS”ky fodkl fe”ku jkT; ds lHkh 13 tuinksa es ;qokvksa ds fy;s fu%”kqYd dkS”ky fodkl dk;ZØe lapkfyr dj jgk gSA i;ZVu {ks= dks /;ku es j[krs gq;s fo”ks’k dkS”ky dsUnzksa dh LFkkiuk dh tk;sxhA lkFk gh izf”k{k.k izkIRk ;qokvksa dks ljdkj }kjk jktlgk;frr@vuqnkfur Lo&jkstxkj ;kstukvksa esa izkFkfedrk iznku dh tk;sxhA
futh {ks= dks i;ZVu {ks= es dkS”ky fodkl ,oa izf”k{k.k nsus ds fy;s izksRlkgu ,oa NwV iznku dh tk;sxhA
dsUnz ljdkj dh ;kstukvksa] tSls i;ZVu ea=ky; dh gquj ls jkstxkj ;kstuk] ds vUrZxr vfHklj.k lqfuf”pr fd;k tk;sxkA
;w0Vh0Mh0ch0] vkfJrksa@ efgyk izf”k{k.kkfFkZ;ksa] fnO;kaxtuksa o lekt ds oafpr ,oa vkfFkZd :Ik ls detksj oxZ ds fy;s 100% izf”k{k.k “kqYd dh izfriwfrZ dh uhfr rS;kj djsxhA
i;ZVu ds {ks= es dk;Z djus okyh laLFkkvksa ,oa O;fDr;ksa dks] Lo&jkstxkj ds {ks= es dk;Z djus ds fy;s] jkT; Lrjh; iqjLdkj fn;s tk;saxsA
78 | Uttarakhand Tourism Policy 2018
8-1 foi.ku] czkWaafMax vkSj vkbZ0lh0Vh0 dk mi;ksx
foHkkx@;w0Vh0Mh0ch0 rhoz:Ik ls czkWaafMax ,oa foi.ku ds fy;s vkØked iz;kl fd;s tk;saxs ,oa jkT; Ik;ZVd izokg ,oa csgrj iagqp dks c<+kus ds fy;s u;s foi.ku vfHk;kuksa dh “kq:vkr djsxkA
;w0Vh0Mh0ch0 lqizfl} lykgdkjksa ¼Consultant½@ ,stsfULk;ksa@ QEkksZa dks Ik;ZVu dks c<kus ds fy;s fu;qDr djsxkA
jkT; Ik;ZVu dh mifLFkfr vUrjkZ’Vªh; vkSj jk’Vªh; Lrj ds vk;kstuksa@ ekV~Zl] jksM “kks] ,Dliks es lqfuf”pr dh tk;sxhA
;w0Vh0Mh0ch0 LFkkuh; fuokfl;ksa dks iznku fd;s tkus okys uhfrxr izksRlkguksa ,oa lfClMh ds izpkj&izlkj ij vf/kd tksj nsxk rkfd mudks vf/kd ls vf/kd ykHk fey lds vkSj Lojkstxkj ds {ks= es o``f) gks ldsA
;w0Vh0Mh0ch0 ds }kjk vkbZ0lh0Vh0 <kaps dks etcwr fd;k tk;sxk ftlls fd o’kZ Hkj jkT; eas xaRkO; LFkyksa] fo”ks’k :Ik es nwjLFk LFkyksa ij iagqp cuh jgsA
;w0Vh0Mh0ch0 eksckbZy lsok&iznkrkvksa ls LkEidZ cuk dj lHkh Ik;ZVu xarO;ksa] fo”ks’k :Ik es nwjLFk LFkyksa] es csgrj eksckbZy dUksfDVfoVh lqfuf”pr djsxkA
,d pkj vadks dh 24X7 Ik;ZVu gsYiykbZu Ik;ZVdksa dh RkRdky lgk;rk ds fy;s LFkkfir dh tk;sxhA bl lsok dks fgUnh] vaxzsth Hkk’kk vkSj vU; eq[; fons”kh Hkk’kkvksa] ftudks fd ckn es tksM+k tk ldrk gS] eas lapkfyr fd;k tk;sxkA
Ik;ZVu iqfyl dh la[;k c<+kbZ tk;sxh vkSj mldks eq[; Ik;ZVd LFkyksa ij rSukr fd;k tk;sxkA efgyk ;kf=;ksa dh lqj{kk ij fo”ks’k tksj fn;k tk;sxkA
egRoiw.kZ Ik;ZVd LFkyksa ij Nk=ksa] Lo;a lsoh laLFkkvksa] leqnk; vk/kkfjr laxBu vkSj dkWjiksjsV dh lgk;rk ls LoPNrk vfHk;ku lapkfyr fd;s tk;ssaxsA
jkT; }kjk Ik;ZVu ds {ks= es vuqdj.kh; dk;Z ,oa csgrj lsokvksa ds izko/kku djus okys O;fDr@ laxBuks dks lEekfur djus ds fy;s okf’kZd mRd`’Vrk iqjLdkj dk vk;kstu fd;k tk;sxkA
ns”k ds izeq[k ,;jiksVZ] jsyos LVs”ku] vkSj cl&vM~Mksa ij Ik;ZVdksa dks tkudkjh nsus ds fy;s Ik;ZVu lwpuk dsUnz LFkkfir fd;s tk;sxsaA
fizaV] bysDVªkWfud ,oa vkmVMksj ehfM;k es j.kuhfrd foKkiu vfHk;kuksa ls jkT; dh Nfo csgrj cuk;h tk;sxhA
m|ksx vkSj ljdkj dh vko”;drk iwfrZ ds fy;s Ik;ZVu lwpuk] vuqla/kku ,oa iwokZuqeku dks csgrj :Ik ls izHkko”kkyh cuk;k tk;sxkA
foi.ku ,oa czkaWafMax
Uttarakhand Tourism Policy 2018 | 79
Ik;ZVu ds izpkj&izlkj ds fy;s lks”ky ehfM;k dk vf/kdre mi;ksx fd;k tk;sxkA foHkkx dh osclkbV] fÎoVj gSaMy bR;kfn dks le`) cuk;k tk;sxkA
lwpuk izkS|ksfxdh ,oa lapkj ds ek/;eks ds csgrj bLrseky ls Ik;ZVdksa dks lwpuk;sa iznku dh tk;saxhA eksckbZy ,Iyhds”ku ds }kjk mUgs Ik;ZVu vuqdwy tkudkjh nh tk;sxhA
jkT; es Ik;ZVu ds {ks= es fuos”k dks lqxe djus ,oa c<kus ds fy;s jkT; ljdkj }kjk izn”kZfu;ksa ,oa Ik;ZVu fuos”k lfeV ¼Tourism Investment Summit) ds ek/;e ls fofHkUu Ik;ZVd xfrfof/k;ksa tSls laHkkfor Ik;ZVu ifj;kstuk] Le``frfpUg] gLrf”kYi] uhfrxr izksRlkgu] vkSj lfClMh bR;kfn dk izpkj&izlkj fd;k tk;sxkA
foHkkx izfro’kZ o`gn~ Lrj ij okf’kZd dkfuZoy vk;ksftr djsxk] ftlesa lkaLd`frd ijsM] laxhr la/;k ¼Musical Nights), lkmaM ,oa ykbZV “kks] vkfr”kckth dks lfEefyr fd;k tk;sxkA lkFk gh i;ZVdks dk vkdf’kZr djus okyh xfrfof/k;kas dks Hkh lfEefyr fd;k tk;sxkA dkfuZoy dks izpkfjr djrs gq, fo”ks’k iSdst rS;kj fd;s tk;saxsA
Ik;ZVdksa dks lwpuk iznku djus] mUgs Ik;ZVu xarO; LFkyksa ,oa izksMDVl dh fof”k’Vrk ds izfr f”kf{kr djus ds fy;s fMftVy ekdsZfVax rduhd dk mi;ksx fd;k tk;sxk ftlls fd jkT; dh Nfo csgrj cu ldsA
Ik;ZVu foHkkx] u;h ih<+h ds Ik;ZVdksa dh vko”;drk iwfrZ ds fy;s eksckbZy ,Iyhds”ku rS;kj djsxkA
foHkkx dk osclkbZV iksVZy www.uttarakhandtourism.gov.in lHkh miHkksDrkvksa ,oa O;kikj foi.ku dk;ZØeksa ds fy;s izkFkfed izos”k }kj (Gateway) gksxkA
8-2 izkjEHk
mRrjk[kaM Ik;ZVu uhfr&2018 mRrjk[kaM jkT; esa xtV esa izdk”ku dh rkjh[k ls ykxw gksxh rFkk 5 o’kZ dh vof/k ds fy;s izo`Rr jgsxh] izR;sd o’kZ jkT; Lrj ij uhfr ds fdz;kUo;u dh leh{kk dh tk;sxh ,oa ;fn vko”;d gks rks la”kks/ku fd;s tk;saxsA
YES BANK, India’s fourth largest private sector Bank with a pan India presence across all 29 states and 7 Union Territories of India, headquartered in the Lower Parel Innovation District (LPID) of Mumbai, is the outcome of the professional & entrepreneurial commitment of its Founder Rana Kapoor and its Top Management team, to establish a high quality, customer centric, service driven, private Indian Bank catering to the future businesses of India.YES BANK has adopted international best practices, the highest standards of service quality and operational excellence, and offers comprehensive banking and financial solutions to all its valued customers.YES BANK has a knowledge driven approach to banking, and offers a superior customer experience for its retail, corporate and emerging corporate banking clients. YES BANK is steadily evolving as the Professionals’ Bank of India with the long term mission of “BUILDING THE FINEST QUALITY LARGE BANK OF THE WORLD IN INDIA”.
NOTES
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