Prepared for: ADM
® Auro Technologies NV – All Rights Reserved
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Leadership in Audio Excellence
• Since the construction of their first sound studio in 1980, Wilfried and Guy Van Baelen
have built an unsurpassed organization representing the highest achievement in audio
excellence.
• With incremental expansions over the last 15 years, Galaxy Studios consistently leads
sound recording and production technology throughout Europe. By continually pushing the
boundaries of audio, Galaxy Studios is now set to become the industry‟s most advanced
research center for acoustical recording.
• History shows that the best ideas frequently come from the least expected places.
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Some of the Achievements
• Galaxy Studios broke world records for sound insulation and the quietest air-conditioning systems. With 11 different bunkers (each weighing between 200 and 1,500 tons), resonance frequencies below 3 Hz, panels of 11 cm thick glass (weighing more than one ton) and electrical earth below 1 Ohm, the famous Galaxy Hall for orchestral recording can be interactively combined in response to technical and acoustical production requirements. Together, these characteristics make Galaxy Studios and its top-level team regular winners of international awards.
• Awards
» Grammies, TEC Awards, ZAMU Awards, First Prize Venice Film Festival (2006), First Prize 3D-Stereo Media Film Festival (2010), more than 100 Platinum & Golden awards, etc.
• Overview
» 1995 : (March) opening Galaxy Studios facilities
» 1996 : Building of the first room for 5.1 music production and order of first 5.1 SSL 9000 (opening in 1997)
» 2002 : Reference Mastering Room ; development (together with SPL) of first 7.1 MMC (Music Mastering Console), which became a worldwide top reference
» 2004 : Development of Vision (API) : the first music console for dedicated 5.1 mixing allowing simultaneous Stereo mix. It delivered the clients 2 formats (5.1 Surround and Stereo) for the price of one
» 2004 : Order of first AMS-Neve 88D console, capable of 1.000 channel mixing in standard resolution or 250 channels in 192 kHz (Super Resolution Audio)
» 2005 : Co-production of first pop-production in the 2+2+2 semi-spatial format
» 2005 : Development of Auro-3D 9.1 format and concept by Wilfried Van Baelen
» 2006 : (May) Launch of Auro-3D 9.1 at AES Convention in Paris and in San Francisco (October)
» 2006 : Start up of full Digital Intermediate Post-production facility for feature films in 4K resolution (4 x High Definition) : 4K scanning, color grading, compositing, shooting to film stock, etc…
» 2006 : Start of development Auro-3D technologies (Auro-Codec, Auro-Matic, etc.) and IP Protection (7 related patents)
» 2009 : Founding of Mollywood (specialized in film financing and co-production) by Wilfried & Guy Van Baelen and Alfred Schefenacker. Their first Stereoscopic 3D-film (produced with Auro-3D sound) won first prize at the 3D-Stereo Media Festival
» 2010 : Foundation of Auro Technologies
» 2010 : Installation of first Auro-3D 10.1 control room with first 3D Console (AMS Neve 88D) with 3D Panning & 3D Routing (co-development)
» 2010 : (August) after a few years of development in co-operation with AMS-Neve, installation of first Auro-3D Console able to run 11.1 Feature Film Mixing
» 2010-2011 :
· Exclusive partnership with Barco; Auro-3D in cinema theatres
· First Cinema Theatre installations in USA (Regal, Cinemark), Europe (Kinepolis), Asia (China, Hong Kong), Russia
· First installations in reference Post Production Facilities (USA, Europe, Asia)
· First Auro-3D Hollywood Feature Films (Release begin 2012)
· First triple A Game in production with Auro-3D Sound (release 2012)
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Birth of Auro Technologies
In 2010, Auro Technologies is founded upon the award-winning Galaxy Studios, a world recognized recording facility located in Mol, Belgium
The Future of Sound
• The time for a more advanced audio standard has arrived. Commercial players as well as end users are ready for a radical solution that provokes change in the industry and offers audiences a total immersion experience.
Mission
• Auro Technologies aims to create the next generation audio standard by becoming the leader in State-of-the-Art Sound.
Values
• Unrestrained Innovation
• Entrepreneur and Team Player
• Customer Centric
• Respect and Integrity
• Exceptional Performance
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Disruptive Technology
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A Privileged Strategic Alliance with Barco:
Creating a New Dimension in Cinema Sound
• Exclusive strategic partnership with the leading digital cinema provider
» Cinema, Events, Digital Signage, Conferencing, Simulation, Control Rooms, Medical, Professional Consoles;
» High-end home cinema projection and audio equipment for projectors;
» Professional audio-only hardware products for Cinema and Post-Production hardware products (Cinema profile);
» Professional audio-only hardware products for Broadcasting
• Recent Accomplishments
» Barco completes first U.S. Auro-3D installations for Cinemark (Dallas), Regal Entertainment Group (Los Angeles) and AMC Entertainment (Miami)
» Barco's Auro-3D® 11.1 cinema audio format selected by Lucasfilm Ltd. for the release of 'Red Tails„
» Barco launches first 4K 3D projection + Auro 3D sound combination in Greater China in Wangfujing Cineplex
» Barco teams up with Datasat and THX® for commercial roll-out of Auro-3D® cinema sound
» More info at http://www.barco.com/en/pressreleases
“When we first heard demonstrations of what the
Auro-3D® 11.1 audio format is capable of, it gave us
great ideas for new possibilities in story telling,”
states Rick McCallum, Producer for 'Red Tails'.
“'Red Tails' is about combat pilots, and sound from
all around will surely boost the overall movie
experience – so it's an ideal film to be mixed in 11.1
with the most realistic effects ever heard in
commercial cinema.”
“We're ecstatic about the creative opportunities
made possible by Auro-3D as we continually strive
to provide our customers with the ultimate cinema
experience,” commented Damian Wardle, VP of
Worldwide Theatre Technology & Presentation at
Cinemark. “Auro-3D's unique capabilities launch the
audience right into the center of the motion picture
experience!”
“The Auro-3D system installed at Edwards
Calabasas Stadium 6 on September 22, 2011
delivers an incredibly realistic cinema experience,”
commented Rob Del Moro, Chief Purchasing Officer
for Regal Entertainment Group, the largest motion
picture exhibitor in the U.S. “The combination of
ultra-bright, high-resolution projection with 3D
audio has the potential ability to deliver a true-to-life
reproduction of the drama on-screen. As we
continue to evaluate this technology on
performance and cost, we are intrigued by its
possibilities.”
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LucasFilm™ and Skywalker Love it
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The Auro-3D Engine - A Revolutionary Invention
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Enabling Future 3D Sound in Existing Formats
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A Unique Solution for Broadcast
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Backwards Compatible
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Satisfying All Target Groups and Achieving All Objectives
• Listening Format
» “Aurophonic” Listening Formats: BACKWARDS
COMPATIBLE based on 5.1 Surround
» 1 Distribution PCM carrier for 3 main formats
(3D, 2D, 1D); artistic mix each
• Consumers
» Highest immersed TOTAL EXPERIENCE
» SMALL additional investment on their existing
setup
» EASY TO USE (1 Format)
• Hardware and Semiconductor
Manufacturers
» Easy to implement, low cost
• Content makers and Post-
Production Facilities
» No to minor additional investment
» Compatible formats
» Higher security and protection
• Broadcast facilities
» Robust signal, no extra bandwidth, lipsync
• Technical Solutions
» PCM based solution
» Less bandwidth
» No masking
» No audio quality loss
» Highest compatibility (PCM)
» 16 to 24 PCM discrete channels via HDMI
(standard is limited to 8 PCM channels)
» Lipsync solution & ultra low latency
• Professional Engineers
» Reliable
» Practical
» Reliable