Preparing for a

Successful Home Sale

HELPING ATLANTA FAMILIES SINCE 2001

How Homes Sell

• Your home MUST stand out as one of the Top Two or Three best values.

Marketing done to promote your home has only one purpose – to bring potential buyers to your door. Once buyers reach your front door, the job of marketing is over.

Your home must now compete with other homes in two areas: Features and Price

If your home has more features that appeal to buyers – or your home is priced lower than comparable homes – your home will stand out as the better value.

On the other hand, if your home lacks the features that potential buyers desire, your only option is to compete on price.

UNDERSTANDING HOW BUYERS EVALUATE HOMES

Features and Price

PricePricing your home accurately is the most effective way to ensure a successful sale.

• No amount of marketing can sell an overpriced home.

• Many sellers are tempted to list their home with the agent who quotes the highest price. But this can have disastrous consequences.

• The agent doesn’t set the price. The seller doesn’t set the price. The Market will set the price, or value, of your home.

*** Sellers should avoid any real estate agent who suggests a higher sales price than can be achieved. By overstating the value of your home, you lose valuable time during those crucial first several weeks on the market.

PRICING YOUR HOME FOR A SUCCESSFUL SALEFactors that influence Market Value

• Supply & Demand• Economic Conditions• Asking & Selling prices of

Competing Homes• Your Home’s Condition• Buyer’s Perception of Your Home

Factors with Little or No Influence on Market Value

• The Price the Seller Paid for the House

• The Seller’s Expected Net Proceeds

• The Amount Spent on Improvements

AppraisalThe most effective method of pricing your home is to get a professional appraisal.

BENEFITS:• An unbiased, third party opinion of the market

value of your home by a trained professional.• You are positioned to quickly recognize a good

offer and respond quickly.• As a BONUS, your are positioned to win over the

buyer’s appraiser and maintain your contract price!

I arrange and offer to cover the cost of a pre-listing appraisal with Atlanta’s most respected appraisal company for my clients.

HIRING A PROFESSIONAL APPRAISER

“Beth has a very good sense of the market and what good and bad pricing is.’’

-- Kate RopeWinnona Park, Decatur

LIMITED TIME HUGE BONUS

Condition• CLEAR OUT & CLEAN UP• Don’t wait to discover DEAL KILLING repairs • You want buyers to focus on how they would living in

your house – not what they would have to repair.

BENEFITS:- Who doesn’t want to live in an organized, spotless house? - Discovering and resolving problems early on places you in control, eliminating stress and uncertainty. - Helps avoid closing delays and demonstrates to buyers, agents and the buyer’s home inspector that your house has been very well maintained.

• As a BONUS, your house stands out as a better value, commanding a higher price.

I arrange and cover the cost of pre-listing professional cleaning, organizing and inspection for my clients AND introduce affordable, trustworthy, professional repair contractors.

PREPARING YOUR HOME FOR A SUCCESSFUL SALE

63% of buyers said they’d pay

more for a house that is

move-in ready.

- Maritz Research poll

LIMITED TIME HUGE BONUS

Condition• Once the house has been Inspected and

Repaired, it’s time to focus on presentation.

• Well staged homes look better, photograph better, show better and sell faster.

Home staging is not decorating. Decorating appeals to the person living in the house; staging is positioning the home to appeal to the psychological needs of buyers by creating a series of impressions that build an emotional connection to help buyers imagine living in the home.

Many agents tend to overlook this and push for price reductions instead, ignoring the fact that the problems (whether perceived or real) still exist.

I arrange and cover the cost of professional staging consultation for my clients.

HOME STAGING

“Beth helped us put together a list of improvements on a budget we set. There’s no question in my mind that her advice really paid off. ’’

-- Jon and Jen CooperDruid Hills

LIMITED TIME HUGE BONUS

Marketing• 95% of buyers use the Internet to search for homes. Getting and holding their attention with professional photography is one way to increase the probability of a buyer coming to see your home in person.

• 85% of all home sales in Atlanta are co-brokered. This means there is a listing agent who represents you, the seller, and another agent who represents the buyer. As a result, marketing to Realtors is our most productive activity.

I arrange and cover the cost of professional photography for my clients.

“Buyers perceive homes with professional photography to be worth, on average, 12% more

than the actual price.” -The Wall Street

Journal

PROFESSIONAL PHOTOGRAPHY

“Beth’s photographer did an amazing job! I’m convinced the photos sold this house. ’’

-- Jay IsbellEast Atlanta

LIMITED TIME HUGE BONUS

Marketing

BENEFIT: Unmatched ExposureI will place your home on 500 of the world’s leading real estate Web sites.

Here are just a few of the sties where your home will be found online.

INTERNET MARKETING

MarketingYour home will be prominently featured with a showcase listing on Realtor.com, the top real estate website in the nation.

Features of your showcase listing include:

• Up to 25 oversized photos• High-definition video tour• Custom, detailed description of your home• Interactive maps• Open house notices• Lead generation forms for potential buyers

INTERNET MARKETING

MarketingCustom mobile Web site for your home

BENEFITS:• Can be accessed from any smart phone• Immediate access to detailed custom home

description, beautiful photos and video.

• I receive immediate notification with the potential buyer’s cell phone number, allowing me to follow up while the prospective buyer is still in the neighborhood.

• This technology is the flyer box that’s never empty. Nothing is more frustrating to potential buyers – and sellers – than an empty flyer box!

• Can also be used for sharing Property Disclosure, Survey, Inspection Report and other important documents.

INTERACTIVE MOBILE MARKETING

Want to give it a try?Text ‘Beth Smith’ to

99699

MarketingYour home will also be marketed extensively on Facebook, the world’s leading social media site.

I will market your home using several proven approaches, including highly-targeted ads, video, photos and more.

Facebook represents an opportunity to reach tens of thousands of local Atlanta residents on a site where they already spend a lot of time.

SOCIAL MEDIA MARKETING

MarketingYour home will not only be marketed through universal channels such as the Internet, print advertising, the Multiple Listing Service and signage.

But I will also market internally to our highly collaborative Keller Williams sales force of more than 1,000 agents – each with their own connections that forms a rich source of prospects, buyers and referrals.

DID YOU KNOW . . .

• 1 out of 6 transactions in the Atlanta area involved a Keller Williams agent.

• Keller Williams has the highest market share in DeKalb County.

A MARKET WITHIN A MARKET

Condition• Boost buyer confidence by offering

a comprehensive home warranty and set your home apart

BONUS - Many of the normal, day-to-day repairs that could come up while the property is on the market are also covered

I arrange and cover the cost to protect my sellers while the house is listed and also for the buyer for a year after closing.

HOME WARRANTY

LIMITED TIME HUGE BONUS

Clear ChoiceYou have a choice when hiring an agent to help sell your home, and I truly appreciate the opportunity to present my proven approach and share my market-beating results. As your agent, there are several services you can expect, including:

• Enhancing the perceived – and real – value of your home, enabling you to command a higher asking price.

• Assistance in establishing a competitive price for your home.• Providing unmatched marketing including professional staging,

photography, video and custom property Web sites.• Assistance negotiating from a position of strength.• Securing a qualified buyer within your specific time frame.• Helping you avoid the two main reasons sales fall apart – low

lender’s appraisals and problems with the home inspection.

• For 15 years, my clients have out performed the market

When you hire me as your Realtor, both you – and your home – will be prepared for a successful sale.

Warm regards,

Beth

Beth’s Recent Track Record of Success

• Last year, I represented 19 very happy buyers and sellers These ranged from a $130,000 fixer-upper that attracted 11 offers for my seller … to a $779,000 unlisted property I helped my buyer negotiate in the highly competitive City of Decatur.

∞“We sold our house in 32 days for full price. And it happened to be a price that other agents said we would never get.’’

-- Jen and Jon Cooper, Sold in Druid Hills and purchased in

Decatur

∞“A great agent is very hard to find…Beth is the best-of-the-best. Going above and beyond …she is ethical and has carefully honed her skills and knowledge for nearly 15 years. ‘’

--Ben Brumfield, Bought in Midway Woods

Beth’s Recent Track Record of Success

• My Total Days On Market in 2015 averaged 22, compared to the average agent in the area, who took 53.6 days to sell

Beth: Average Agent:C A L E N D A R

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Beth’s Recent Track Record of Success

• My average Sales Price to Original List Price ratio in 2015 was 100.32% , thanks to the high demand/bidding war environment and accurate pricing from the start

• The average agent’s results were 96.3%

Beth: Average Agent:

96.3100.32Average Sale

Price

Original List Price

100%

ServiceIn addition to the services we’ve already covered, you can always count on me to deliver:

• Attentive one-on--one service

• MEANINGFUL feedback

• Regular updates on your home and changing market conditions

• Assistance negotiating offers and preparing contracts

• Attend your closing to ensure all contract provisions have been met and that you are fully satisfied with the results of your sale.

In other words: EVERYTHING YOU NEED FOR A SUCCESSFUL HOME SALE.

EXPECT THE EXCEPTIONAL

Additional TestimonialsIn the negotiating phase, she was a master stateswoman, balancing politeness with looking out for our interest in

a very elegant way. In short, we completely depended on her and she really came through. We love her! --Kate Rope, Bought in Winnona Park

I cannot say enough nice things about you Beth. [She is] an extremely good Realtor – personable, informative, responsive, ethical, timely and in possession of a high level of market, home and neighborhood types…you are at the top of your league.

–Mark Golla, Bought in Candler Park

Dedicated, savvy and cunning, Beth has all the qualities that makes a great real estate agent. –Jarod Apperson, Bought and Sold in Midtown and Bought in West End

I would like to thank you, Beth, for doing an outstanding job as our realtor. We were very blessed to have you and you have helped us to find the best property in the area for the money.

–Chaplain Capt. Olga Westfall, Bought in Decatur Heights and Lilburn and Bought and Sold in Stone Mountain

Beth Smith is the consummate real estate agent and a great person to boot. Working tirelessly around the clock, even suffering through a debilitating flu, Beth was able to sell our 3-bedroom house in East Lake in record time.

–Daniel Sieberg, Sold in East Lake

We had outstanding results and will recommend/work with Beth in the future. Beth is detail-oriented, focused and attentive. She comes with my highest recommendation.

–Chris & Molly Kemper, Bought in North Decatur

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Additional Testimonials

Beth was tireless in helping us find our in-town house. She carefully studied our reactions to different houses and helped us zero in on a house that we absolutely love. Two years later, when we needed to transfer across the country, we looked to Beth again to sell the house. Beth came up with creative and cost-effective ways to make our house more attractive to buyers. We were ultimately able to get the house sold at a price we were happy with. Beth really knows her stuff when it comes to neighborhoods of Atlanta.

--Rachael Conger, Bought and Sold in Kirkwood

I can honestly say that you are our realtor for life. I cannot say ‘thanks’ enough, but Thank You! --Jason & Loni Solomon,

Bought in Brookhaven, Sold in East Atlanta and Bought and Sold in Inman Park

I highly recommend Beth for her knowledge, dedication and professionalism. She is committed to her clients needs and wants as her primary focus. She wanted to ensure we ‘loved’ the home we bought and we do! She helped us find our dream home as well as two of our daughters and their husbands to purchase their first homes. She is extremely personable and attentive to detail. She goes the extra mile in her market research and to provide information beyond the sale. I completely trust her to represent our best interests in every detail.

--Beth Newhall, Bought and Sold in High Point area of north Atlanta

“

About BethBeth Smith is a widely respected member of the Atlanta real estate community, which she joined in 2001. Her track record of helping hundreds remains spotless – a record she attributes to always placing her client’s interests first, providing attentive one-on-one service and knowing contracts and procedures extremely well.

Beth’s real estate career includes quantifiable success outperforming the market. Her proven track record, exceptional negotiating skills and client testimonials affirm that she consistently captures the highest possible price and sells within her client’s desired timetable.

Beth graduated from Auburn University in 1992 with a bachelor’s degree in Journalism. As an active member of the community, she has worked with Habitat for Humanity, Boys and Girls Clubs of Metro Atlanta, AIDS Walk, East Lake Neighborhood Association and volunteering to keep Atlanta and Decatur beautiful.

Thank YouThank you for the privilege and opportunity to work with you. As always, feel free to call me if you have any questions. I look forward to discussing additional details at our meeting.

BethBeth SmithRealtor/Real Estate ConsultantKeller Williams Metro Atlanta315 W. Ponce de Leon Ave., Suite 100Decatur, GA 30030

Office: (404) 564-5560Cell: (678) 595-4448Beth_Smith@kw.com