Preparing gamesSocial casino market
For the ever changing
ADOBE AIR
iOS?
Let’s define:
cpi
Cost per install
Marketing SPEND ÷ # of paid installs
ecpi
Effective cost per install
Marketing spenD ÷ installs
( takes into account organic installs )
A.Verage R.evenue P.er D.Aily A.Ctive U.ser
arpdau
Competitive Titles
eCPI eCPPIFeb 2007July 2011Feb 2012Dec 2012May 2013
0~5~45~500~900
- -2 ¢4 ¢44 ¢85 ¢
$ 0.50$ 1.25$ 1.75$ 2.50
What happened?
More users gOt smart devices
GOOGLE & APPLE collected MORE credit
cards
Mobile became the mode for Game development
Everyone and their Mom heard about the Green – field Opportunity and flooded in
Social became less relevant:
1 - FB cut down hard on Virals
2 - Virals In mobile environment MUCH less effective
Developers tried to differentiate IN 3 main areas:
“We will make a better game that people prefer to play.” retention“We will monetize the heck out of our users so even on a small base, we’ll be making money .” Monetization ! “We will outspend all of you .” DISTRIBUTION
1
2
3
$
big $
Now and near future :“You can play and win real money”
Other Differentiation ?
So how can you compete ?1) Cross - Platform
2) Cross - connection3) Cross -cultural4) High production value5) Low production costs6) robust
Cross - Platform
Cross - connection
3G
4GLT
E
Cross -cultural Cross -cultural
High production value
Low production
costs$ $
robustROBUST
Cross - platformCross - connectionCross – cultural High production valueProduction cost savingsRobust
Native Adobe air
HTml
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