- PRODUCT INTRODUCTORY BOOKLET -August 2017
PREPARING & SERVING
TOOLS & GADGETS CATEGORY
“Kitchenware should be harmlessto human body. It is indispensablebecause we use to cook the foodthat we eat everyday.” (48, f,Korea)
Material is the
first criteria of choice for T&G
to answer two major concerns
(cookware protection and easy to clean)
Source : HCK Study 2014
80% of
people
own 5 T&G
or more
50% of
people feel like they
need
more
Tools &
Gadgets
Objective of Fresh Kitchen range :
Triggering impulse buying with products combining easiness of use, attractive design and affordable prices, for an everyday use
Claim :
The must have utensils range for an easy and fun daily cooking
Main benefits
INSIGHT« I want fun tools,
qualitative & easy to use with fresh colors to bring happiness in my kitchen »
Color in your kitchen
Fun & colored products
Comfortable and easy to use
Eco responsible tools ~ Recycled material
Tools are made of 90% of recycled material
FRESH KITCHEN TOOLS & GADGETS COPY STRATEGY
Gadgets
ZesterTo prepare citrus/orange zestsCMMF 2100070998
Garlic pressTo crush both raw and cooked garlic into piecesCMMF 2100070994
PeelerTo peel fruits and vegetablesCMMF 2100074795
Julienne peeler To julienne slice vegetablesCMMF 2100070990
Gadgets
Apple wedgerTo slice an apple and remove its core in one motionCMMF 2100070988
Apple corerTo remove applescores easilyCMMF 2100070997
Pineapple slicerTop peel, core and slice pineapples in a few secondCMMF 2100092781
Avocado slicerTo cut avocado in thin slides and remove pitCMMF 2100087281
Gadgets
Colander To rinse and strain foodCMMF 2100103992
4 flexible cutting boardsTo cut and pour food easily,1 cutting board: 1 usageSmall boards :CMMF 2100092132Big boards:CMMF 2100092131
Herb MincerQuick, easy & safe mincing. CMMF: 2100102173
Angle spatula to turn fish and meat over
Ladle to serve liquid preparations
Spoon to cook and serve preparations
Long spatula to cookand serve fish
Set of 4 essential tools to mix, cook, serve and turn every liquid or solid preparation !
TOOLS SET
Fresh Kitchen Knives
✓« I prefer when there are more colors, when the design is elegant, when the knife is not only an object, but when it also represents a trend » (Female, 29 Colombia)
✓« The color of the handle should be more flashy, I don’t want a knife that inspires terror” (Female, 36, Colombia)
✓« I like easy to clean and non stick materials, also bright colours » (Female, 54, France)
Consumer Insight
Knives
Santoku Knife
• Blade size : 12 cm
• Grooves on the
blade to reduce
sticking
• Ideal to slice, cut
and chop finely
Chef Knife
• Blade size : 15 cm
• Ideal to mince, slice
and chop all kinds of
food
Utility Knife
• Blade size : 12 cm
• Ideal to cut all types
of food
Paring Knife
• Blade size : 9 cm
• Ideal to cut and slice
all types of fruits and
vegetables
Soft touch handle
[Comfort Zone]
Comfort in usage
Colorful and Translucent
Protective sheath
Extra protection
& Safe usage
Stainless Steel
blade
Precision and
durability
+ Xynflon coating
reinforced with Titanium
Extends durability and protects
from corrosion or abrasion
Ergonomic handle
Comfort in usage
Knives
Non stick coating
Very easy usage & cleaning
Highlight of the
Comfort zone with
a hole to touch the
product
Water & fruits splash
to reinforce the
material benefit :
easy to clean Colors, Dynamism
Non-stick blade
very easy to clean
Safe blade cover
included(Blister with Card inside)
Knives
TIMING
PIB August 2017
Forecast needed 15 September 2017
1st ETD Mid November
ETA December
- THANK YOU & GOOD SALES ! -