Marketplace for local and online personalized education

Marina, Kiev

Local classes with local tutors

Peter, Kiev

Online lessons become affordable

Ekaterina, Kharkov

Michail, Moscow

Online lessons with top-notch teachers

Roman, Lvov

Suzanne, Boston

Online group classes with top-notch teachers

Roman, Lvov

Li Qiang, Shanghai

Isabella, Rio de Janeiro

Suzanne, Boston

Local and Skype/Hangout Tutors

Technological advantages in details

• Internal search based on 20 ranging points

• Internal messaging system with Natural Language Processing

• Integration with top social networks

• Integration with top payments system in each country

• Integration with video services such as Google Hangout

Tutoring market is huge

CIS $1 BN

$54 BN

Online tutoring is growing № of search queries has been increased for 55% within last year

Competition Main players on the market

Proven Business Model 100% from the 1st lesson and 18-33% for the following

Life Time Value Acquisition cost

Profit

$12$13.5

$1.5

Smart marketing strategy All channels are scalable

• Content marketing

• Social media marketing

• Email marketing

• Context advertising

• Search engine optimisation

• Remarketing

Key metrics

• Average gross revenue – $2000/month

• Burn rate – $5000/month

• Average  № of hours – 200/month

• Average  № of payments – 140/month

Planned number of tutors March 2014

Planned net revenue March 2014

Planned number of payments March 2014

Roadmap

• Apr 2013 – Launched in Kiev, Ukraine

• Jul 2013 – Launched in 7 more cities in Ukraine

• Sep 2013 – Added Commission Business Model

• Jan 2014 – Launched in Moscow, Russia

• May 2014 – Launch in All Big Cities of the CIS

• Jul 2014 – Launch Online Group Classes

• Aug 2014 – Reach Break-Even Point

• Jan 2015 – Start Scaling Globally/Adding New Verticals

Thank you for your support!

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Kirill Bigai

CEO, Preply

kirill@preply.com

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preply.com

Thank you for your support!