28
NEWS! September 2018
NEWS!September 2018
Before we start…
This is the email that the head office uses to share all the important updates of the brand.
We send regular newsletters to inform about the brand actions, appearances in mass media and relevant collaborations as well as to share all the information on commercial management.
Do you want to know more about us? Let us know! We will be glad to listen to you.
Kindly add this email to your contact in order to receive our emails in your inbox.
CONTENTS
CONTENTS
1. COLLECTION NEWS: New Amazonia Collection, new wallpaper catalog, new “ready-to-decorate” service.
2. KA International rewards your loyalty, your orders have a reward! Recover €!
3. KA International Guarantee | We ensure the quality of our products
4. Season Sale
5. 2019 Promotions
6. 2018 Highlights of last months of the year
7. ROLLS OFFER! Take advantage of our 40% off!
1. AMAZONIA COLLECTION
2. FIRST BOOK OF WALLPAPERS: ESENCIA
3. NEW MADEUPS COLLECTION “Ready-to-Decorate”
• Cushions, curtains, bedspreads, blankets… and much more!
• Place your order at KAdecó! Fast and easy!
1. COLLECTION NEWS | New Amazonia Collection, new wallpaper catalog, new “Ready-to-Decorate” service
1. COLLECTION AMAZONIA
A whole universe of textures, colours and designs open to nature.
Discover our new collection of fabrics, ournew collection of wallpapers, blankets, madeups, sofa covers… and much more!
More details coming soon.
1. COLLECTION NEWS
2. ESENCIA: A BOOK OF WALLPAPERS BY KA INTERNATIONAL
A wide collection of wallpapers for all interior design styles gathered in one exclusive book.
Available at merchandising section of KAdecó at the end of October.
A great selection of most outstanding textile designs of KA International is now available in wallpaper!
Match fabric & wallpaper!
1. COLLECTION NEWS
3. READY-TO-DECORATE
The tailoring service that you were looking forward to: cushions, curtains, bedspreads, blankets… And much more!
1. Select on “pret-a-poser” KADecó section the madeups you want and choose the fabric thatyou like within the fabric selection that appears there. There is a wide rage of availablefabrics that leaves nothing to be desired.
2. Save up to 30% in your Ready-to-Decorate order comparing it with regular made-to-measure service.
3. Place your order at KAdecó! Fast and easy!
4. For the initial investment, contact your KA International agent
5. We will tell you the conditions soon.
¡! Keep reading and discover everything we have prepared→
1. COLLECTION NEWS
Ready-to-DecorateAn exclusive decoration service
KA International presents the new service “Ready-to-Decorate”. A selection of BEST-SELLING madeups withcompetitive prices. The unique decoration style of KAadjusted to young customers needs.
Take advantage of the purchase by packs, benefit fromthe discounts, and make your orders easily with KAdecó.The best way to speed up your orders of ready-madeproducts and participate in product sales NOW.
We join a new line of business that targets youngcustomers who have different shopping habits: they wantproducts no-wait, they install and place them themselvesand, moreover, they want them at a lower price.
1. COLLECTION NEWS | NEW “READY-TO-DECORATE” SERVICE
What products will be available?
Our usual madeups, in our standard sizes are nowavailable in packs with appealing discounts.
Save up to 30% in your madeups order!
You will find the following products in the new secction “Pret a Poser” at KADecó:
1. Curtains2. Cushions3. Blankets4. Bedspreads5. Tablecloths6. Sofa and armchair covers
* Coming soon: roller blinds, roman blinds, duvetcovers, lamps
1. COLLECTION NEWS | NEW “READY-TO-DECORATE” SERVICE
Initial InvestmentHow do we proceed in order to have the product in store?
For your first “Ready-to-decorate” order, the mínimum order per shopis 1.800€. It is the optimal order to implement the project in store withenough presence. In addition, this implementation has a 10% off. Orderit now to have the product before Christmas sales time!
In this minimum order, there should be, at least, a selection of productunits as follows:
• Curtains: 8 units (attention: if it is a fabric with a pattern, in order tohave matching pairs of curtains, you have to order 2 curtains)
• Cushions: 24 units (8 packs of 3 cushions of 40x40 cm)• Sofa covers: 1 unit• Seat covers: 1 unit• Blankets: 12 units (1 box of 4 units per reference)• Bedspreads: 6 units• Tablecloths: 4 units
* Payment conditions: 60, 90 and 120 days.* For subsequent madeups orders, the packs are indicated in thefollowing slides.
1. COLLECTION NEWS | NEW “READY-TO-DECORATE” SERVICE INITIAL INVESTMENT
1. COLLECTION NEWS | NEW “READY-TO-DECORATE” SERVICE INITIAL INVESTMENT
CUSHIONSOrder your cushions in packs of 3 cushions of 40x40 cm
(same reference, same fabric)
The other sizes of cushions, are enabled in KADecó with minimum units indicated by default
CURTAINSOrder your curtains one at a time in Kadecó with pre-selected
fabrics and measures.
BEDSPREADSAvailable references: Bouti Carla 3D and Celio Bouti
Minimum order: 1 bedspread
BLANKETSNEW PRODUCT by KA International!
We launch a selection of 3 extra-soft blankets with silkytouch that are perfect for Winter season.
Minimum order pack for shops is 4 blankets per reference. Size 130*160 cm
1. COLLECTION NEWS | NEW “READY-TO-DECORATE” SERVICE INITIAL INVESTMENT
ARMCHAIR AND SOFA COVERSNEW PRODUCT by KA International!
Minimum Order: 1 coverSofa cover: 2-3 seats
Armchair cover
1. COLLECTION NEWS | NEW “READY-TO-DECORATE” SERVICE INITIAL INVESTMENT
1. COLLECTION NEWS | NEW “READY-TO-DECORATE” SERVICE IN-STORE DISPLAY
1. COLLECTION NEWS | NEW “READY-TO-DECORATE” SERVICE IN-STORE DISPLAY
1. COLLECTION NEWS | NEW “READY-TO-DECORATE” SERVICE IN-STORE DISPLAY
MerchandisingExclusive furniture
We have developed an exclusive design of exhibition furniture forthe Ready-to-Decorate collection.In this way, you will be able to have all the product displayed inhandy packages with attractive packaging.
The measurements of the furniture are:
Shelving 1: 60 wide x 190 high x 40 depthShelving 2: 120 w x 220 h x 40 x dTable: 120 w x 100 h x 80 d
1. COLLECTION NEWS | NEW “READY-TO-DECORATE” SERVICE MERCHANDISING
“Ready-to-Decorate” Merchandising
1. Display furniture
2. Vynils for outdoor windows
3. Graphic contents to print & display in store
* STAY TUNED: We will send you an email with the updated merchandising dossier. It will included the new elements of “Ready-to-Decorate” service.
1. COLLECTION NEWS | NEW “READY-TO-DECORATE” SERVICE MERCHANDISING
* COMING SOON
OUTDOOR FURNITURE COLLECTION
A short selection of DECORATION PRODUCTS: LAMPS, SMALL FURNITURE
A short selection of BEDDING textiles
¡! Our comercial and design teams are working now on the upcoming collections of decoration and home goods of KA International.
If you would like to send us any suggestion or comment, kindly write us to [email protected].
We wil be more than happy to talk to you.
1. COLLECTION NEWS | COMING SOON
1. GET A PRIZE FOR REACHING THE MINIMUM ANNUAL PURCHASE AMOUNT WITH KA INTERNATIONAL
2. GET BACK 2% FOR COMPLYING WITH THE MINIMUM ANNUAL PURCHASE. IF YOU INCREASE YOUR MINIMUM PURCHASE, YOU WILL GET BACK MORE €!
3. FIND OUT HOW IT WORKS ASKING YOUR KA INTERNATIONAL AGENT AND AT KADECÓ
2. KA INTERNATIONAL REWARD
¡! You will find the information guide of Kadecó in the following slides→
3. KA International Guarantee | We ensure the quality of our products
¡! REMEMBER TO PRINT YOUR KA INTERNATIONAL GUARANTEE FOR CUSTOMERS ORDERS TO REINFORCE THE EXCLUSIVITY OF THE BRAND AND THE QUALITY OF OUR PRODUCTS
4. SALE
¡! For any query or doubt related to our communications emails, kindly write us to [email protected]: ☺
1. COMMUNICATION NOTES & MERCHANDISING
All the information related to Sale periods is shared with you via email within 1 month - 15 days before the beginning of Season Sale Campaign so you can manage and get your store ready. Our contact email is [email protected].
2. IMPORTANT: KADECÓ BUDGETS
In order to keep the amount of a budget made during Season Sale period, the budget must be introduced in KADecó and SAVED without validate.In this way, even if the budget is validated after Season Sale period, the amount with discount will be kept if the budget isnot edited or updated after Season Sale Campaign.
ADVICE:It is imperative to have included your budget in Kadecó, even if it is validated after Season Sale.We will not accept or validate Season Sale orders placed or modified outside promotions period.
3. UPCOMING SALE DATES:
1. JANUARY’19 – All the information will be sent on December 2018
2. JULY’19 – All the information will be sent on June 2019
1. SALE
We launch Season Sale Campaign twice a year (January and June). Both are estimated to last 1 month and a half.
2. FURNITURE PROMOTION
We do two special campaigns of furniture, one per Season Campaign. We will have into account the best-sellers so we can launch an attractive campaign.
3. MONTHLY PROMOTION
We will introduce a monthly promotion in our Season Campaign considering sales information.
4. SPECIAL DAYS• Black Friday, Mother’s Day, etc.
5. 2019 PROMOTIONS
¡! We are working now on the promotion calendar for 2019. We will share it with you on mid December. Do you have any suggestion? Kindly writeus to [email protected].
6. HIGHLIGHTS OF THE LAST MONTHS OF 2018
SEPTEMBER
M T W Th F S Su
1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
OCTOBER
M T W Th F S Su
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31
NOVEMBER
M T W Th F S Su
1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30
DECEMBER
M T W Th F S Su
1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
3112-14/09 HOME TEXTILES PREMIUM
14/09 NEW COLLECTION SHOW
12/10 BANK HOLIDAY
29/10 NEW COLLECTION IS ARRIVING TO STORES
1-2/11 BANK HOLIDAYS
5-9/11 LAST DAYS TO ORDER FURNITURE IN ORDER TO RECEIVE IT BEFORE CHRISTMAS
22/11 BLACK FRIDAY
26/11 CYBER MONDAY
3-5/12 LAST DAYS TO ORDER PRODUCT-MADE ARTICLES IN ORDER TO RECEIVE IT BEFORE CHRISTMAS
6/12 BANK HOLIDAY
10/12 INFORMATION OF SEASON SALE
17/12 2019 PROMOTION PLAN
24-25-26/12 CHRISTMAS HOLIDAYS
31/12 NEW YEAR HOLIDAYS
1. HOME TEXTILES PREMIUM - Madrid2. HOMEING Interior Design and Home Living – Portugal – September 27-293. HEIMTEXTIL – Frankfurt – January 8-114. INTERGIFT – Madrid – February 6-105. CASADECOR 2019 - Madrid
UPCOMING SPONSORSHIPS & TRADE FAIRS
7. PIECES OFFER! Take advantage of our 40% off!
Ancho Referencia Nombre Colores
300 1.10702 Detroit vintage 07-30
300 11.10906 Reno vintage 07-30
300 11.11368 Oakland vintage 07-30
275 0.14316 Etamin 02 vainica 02-07
300 21.61102 Etamin 02 FR plomo 02-07
300 21.60167 Alpes 67 plomo 07-09-30
275 60.60167 Alpes 67 Vainica 02-07
• Take advantage of our discounts now!• Order throughout our KA International agents
THANKS!KA INTERNATIONAL TEAM
